EDUCATIONAL SESSION TRACKS

Tag You're It! A New Model for Touring Large Events

Brandon McDonald, Tour Guide Coordinator, Penn State

The Summer season has some of the largest events for many campuses. However we have seen a decrease in interest for tour guides to stay on campus during the summer months which can make it difficult to give visitors the student perspective they are looking for. Learn new ideas Penn State implemented in order create a meaningful experience for over 2500 guests using only 8 tour guides.

Streamlining Collaborative Campus Recruitment Initiatives

Laura Carroll, Associate Director of Undergraduate Admissions, Visit Experience and Events Manager, & Sara Miller, Admissions Counselor, University of Delaware

Are you struggling with the rebuilding in this “new normal”? Are the individual Colleges at your institution also involved with planning recruitment events? Are you tasked with planning both in-person and virtual initiatives? Join the University of Delaware as we engage in discussion around streamlining events and building collaborative partnerships with key stakeholders across campus and within the community. During this session, we will focus on the why, what and how; providing data-informed strategies and tangible action items and to further support our holistic approach.

Pivoting Post Pandemic

Amelia Duane, Admission Specialist III, Southern New Hampshire University

Three years ago, the world shut down Now, we are back to a ‘new’ normal hosting inperson campus events, but it feels different There was a big question we faced at Southern New Hampshire University (SNHU): how do you bring back pre-pandemic large, successful, events to cater to a population that is craving personalization and individualism? The quick (and not always easy) answer: you must be looking to evolve to stay innovative. At SNHU we implemented new technology, changed event agendas, and modified the size, type, and number of events offered This allowed a multitude of options for students and guests to choose from to cater to their specific needs and wants. That was great, but what happens next? How do we continue to evolve and change event strategies to meet recruitment goals with a declining high school student population in New England, increase the connection between prospective students and our campus community, and host large events but stay true to our SNHU identity? This session will give an overview of our pre-pandemic events and delve into the strategies and markers used to revamp our inperson events, what benchmarks we used to gauge the outcome of an event, and how we are already looking to continue to evolve our events moving forward