Pulse Beat October 2014

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Paramount pulse Beat pulse Beat

Paramount Chamber

Carnival & Community Fair

the Paramount Chamber recently held its annual carnival and community fair which was sponsored by SC Fuels and Modern Development. More than 4,000 people attended the three day event which includ-

ed carnival rides, community booths, free face painting and balloon art for the children.

Community booths included: New York Life who was offering free finger printing and photos for child safety, Sam’s Club offered member-

ship deals, Bianchi Theatres did free drawings for movie tickets, Rose Hills had information about their services, and the Paramount Chamber gave away free posters and directories. In addition to community booths the event

What’s inside

included some great food choices including Domino’s Pizza, D & J Delicious Mexican Food and Kali Churros.

Paramount Chamber President Jon Tanklage said, “It’s great to see families come out and enjoy themselves.

The chamber is grateful to the community and all of the vendors who helped make this a successful fund-raiser; we owe special thanks to SC Fuels and Modern Development whose sponsorships made the event possible.”

Melannie and Melissa-MacKenna MacLean after visiting the Creative Face & Body Art booth.
McKayla Carrillo has her eye on the prize while preparing to play the Ring Toss game.

day, November 20th on your calendar for the annual Seniors Thanksgiving Dinner. It takes place from 10 a.m. to 1 p.m. in the Paramount Park gym.

The City will present “Smarts, Arts & Healthy Hearts” this summer, a celebration of academic achievers, local artists, and the City’s focus on fitness.

“Smarts, Arts & Healthy Hearts” will take place on Saturday, June 7 from 10:00 a.m. to 1:00 p.m. at Paramount Park.

This is a great event that always provides a day of fun and friendship, a chance for folks to visit, catch up, and share nice meal.

If you are an artist living or going to school in Paramount and would like to show your work at the event, please contact the Paramount Recreation Department at (562) 220-2121.

In order to attend you will need to purchase a ticket. Tickets will be available at the Paramount Park Community Center for Paramount residents starting October 20th at a cost of $2 each and for non-residents beginning November 3rd at a cost of $5 each.

For more information, please call (562) 220-2090.

Art can be in a variety of media – painting, drawing, sculpture, photography, multi-media, and more. It can simply be exhibited or offered for sale.

Library Gets Old Hours Back

We will provide a booth, a table, and chairs. Artists are responsible for arranging and displaying their artwork and need to be present during the length of the event. They are also responsible for the breakdown of the display.

Walk With Me at Relay For Life

The County of Los Angeles Public Library has restored its service hours at libraries – including the Paramount branch at 16254 Colorado Ave. – that had been reduced in 2009/2010. The additional hours, reestablished after the County of Los Angeles Board of Supervisors increased the Library budget by $3.6 million, went into effect on September 2nd.

“Our libraries provide an essential

The American Cancer Society’s annual Relay For Life offers an opportunity to honor cancer survivors, promote how individuals can reduce their cancer risk, and raise money to help end cancer. This year’s Paramount Relay for Life is scheduled for Saturday morning, May 3, at 9:00 a.m. at Paramount Park and goes for 24 hours.

I will be taking part with the Mayor

Martinez Marchers. Come out and join us. It only takes an hour and a minimum donation of $10. For more information, please call (562) 743-3555.

gathering place for our patrons, and having restored hours allows our librarians the opportunity to provide a place for learning, collaboration and community,” said County Librarian Margaret Donnellan Todd.

Resident Rates and Season Passes for Summer Swimming

People can use local libraries for a variety of resources – job searches, homework help, computer literacy classes, online learning tools, early childhood literacy programs, teen services, and other programs.

Here is the new schedule for the Paramount Library:

Monday: Closed

Tuesday: 10:00 a.m. – 8:00 p.m.

Wednesday: 10:00 a.m. – 8:00 p.m.

Thursday: 10:00 a.m. – 6:00 p.m.

Friday: 10:00 a.m. – 6:00 p.m.

Saturday: 1:00 p.m. – 5:00 p.m.

Sunday: Closed

Enter the Library’s Bookmark Contest

With summer just around the corner, swim season is near for our City pools. Paramount residents and PUSD families can receive special rates for recreational swimming at the Paramount Park pool – $1 per entry for youth (ages 17 and under) and $2 per entry for adults. In order to qualify for these resident rates you will need an identification band, which can be purchased for $1 and is good for the entire summer. Be sure and bring it with you every time you visit the pool this year. (Per-visit rates for non-residents or those without an ID band are $3 for youth and $4 for adults.)

You can buy the ID bands beginning on May 19 at the Community Services and Recreation Office at 15300 Downey Ave. They can also be purchased at Paramount Park Pool beginning June 14. Proof of residency (photo ID and current utility bill) or proof of PUSD enrollment (current-year school ID) are required to obtain an ID band.

In further library news, the Paramount branch is again taking part in the Los Angeles County Library system’s annual bookmark design contest. This year’s theme is “Dream in Color! Sueña en Color!”

The contest highlights the wonder and importance of books and reading. Entry forms for a student’s original color designs are available at the library. Kids can enter their designs in the following age groups: kindergarten through 2nd grade; 3rd grade through 5th grade; 6th grade through 8th grade; and 9th grade through 12th grade.

Also available to residents and PUSD families this summer are season passes for use at both Paramount Park and Orange pools.

These passes ($20 Youth/$30 Adult) will provide you with admission to the pools all summer without having to pay the entrance fee each time you go. In addition, they will give you priority entry during recreational swim hours. If you buy a pass, you do not need to purchase or wear the aforementioned ID bands. But you do need to show the same proof of residency or PUSD enrollment as mentioned above.

The deadline to enter is Saturday, October 11, and the winners at the local library will be announced on Saturday, November 8. They will then move onto the regional contest, whose winners will be announced in February, 2014, be published on the County Library website, and printed for distribution throughout the county.

For more information, please call the Paramount Library at (562) 630-3171 or stop by at 16254 Colorado Ave.

Please call (562) 220-2121 with any questions.

Show me a person who doesn’t make mistakes and I’ll show you a person who doesn’t do anything.”

Swim Lesson Registration

Registration for summer swim lessons begins on May 19 for residents and PUSD

– Leonard Rubino

Reminder About New Water Conservation Rules

In case you haven’t heard, all cities across the State of California are required to adopt mandatory water conservation measures for residents and businesses due to the current drought conditions.

families. A special registration event will be held at Progress Plaza East (15500 Downey Ave.) on May 19 only from 12:00 p.m. to 3:00 p.m. and 5:00 p.m. to 8:00 p.m. Remember to bring proof of residency (photo ID and current utility bill) or proof of PUSD enrollment (current-year school ID), with you, along with proof of age.

June 16 through August 8. The cost is $75 per week, per child, and the program operates from 7:00 a.m. to 6:00 p.m., Monday through Friday, except for July 4.

Paramount’s measures are directed at outdoor water use. Here is what they are:

• During the summer, you can water your lawn and landscaping on Monday, Thursday, and Saturday only.

In addition to being a safe and fun place to spend the summer, the camp also provides a healthy breakfast and lunch, as well as swim lessons.

• From November through March, you can water these areas on Monday and Thursday only.

For more information, please call (562) 220-2121.

• You can water on any day if you use a hand-held hose with a water shut-off device or with a hand-held container, as long as there is no water run-off.

• You can water on any day if you use a very low-flow drip irrigation system.

• No water run-off from lawns and landscaping.

• No hosing down paved surfaces.

Starting on May 20, you can register in person at the Community Services and Recreation Offi ce (15300 Downey Ave., Monday - Friday, 8:00 a.m. - 5:00 p.m.) and Paramount Park Community Center (14400 Paramount Blvd., Monday - Thursday, 5:00 p.m. - 9:00 p.m.).

Temporary Parking Permits For RVs

• All water fountains or other decorative water features must use re-circulating water. (All decorative water fountains operated by the City use re-circulating water.)

• All leaks, breaks, or other malfunctions in plumbing or irrigation systems must be fixed within 72 hours of observation and/or notification by the City.

Also with summer in mind, and the possibility of friends or relatives coming for a visit, here’s a brief review of the City’s Recreational Vehicle (RV) parking ordinance.

• Use a hand-held hose with a water shut-off nozzle or hand-held bucket when washing cars.

Measures do not apply to “reclaimed” water, which City parks and landscaped medians use. Violations can result in fines.

You can register online (www.paramountcity.com on the Parks & Recreation page) starting May 20. If you don’t have an online account already, you will need to create one at the Recreation Department office at 15300 Downey Ave. Again, bring proof of residency or PUSD enrollment and proof of age.

RVs registered to Paramount addresses cannot be parked on public streets within the City. But the City allows for the temporary on-street parking of RVs that are not registered to a Paramount address.

For more information, please call the City of Paramount’s Public Works Department at (562) 220-2020.

All registration for non-residents begins June 2.

West Nile Virus Activity Continues

For more information, please call (562) 220-2121.

The permit must be obtained by a resident and the vehicle must be parked in front of their address.

The Greater Los Angeles Vector Control District (GLACVCD) continues to remind residents that the threat of West Nile virus (WNV) is still widespread in Los Angeles County. GLACVCD recently confirmed WNV-positive test results for 31 mosquito samples, including one sample found in Paramount.

Sign Up for Summer Day Camp

Also on May 19, residents can register either online or at the Recreation Office (15300 Downey Ave.) for the City’s Summer Day Camp.

For out of town visitors, permits may be issued for a maximum of 31 days per household per calendar year. Permits will be issued for a maximum of 14 consecutive days per permit with a 72-hour timeframe between permits.

Here are some other local cities where WNV-positive mosquitos were found: Artesia; Cerritos; Downey; Hawaiian Gardens; Lynwood; Norwalk; South Gate.

“The fact that mosquitoes are still active in autumn surprises a lot of residents,” said Levy Sun, GLACVCD’s public information officer. “That is why we continue to monitor mosquito populations and conduct disease surveillance.”

Children ages 5 to 12 are eligible to participate in the camp, which runs from

The vehicle will be moved for street sweeping.

For more information, please call (562) 220-2002.

The District recommends people use mosquito repellents shown to be most effective, specifically those containing DEET, Picaridin, oil of lemon eucalyptus, or IR3535. Repellents should always be applied according to label directions. Doors and window screens must be used and in good repair to keep mosquitoes out of the home.

The public is encouraged to report dead birds to help with West Nile virus surveillance and control efforts, because birds play an important role in maintaining and spreading the virus. Visit www.westnile.ca.gov to report dead birds.

For more information, please contact the Greater Los Angeles County Vector Control District at (562) 944-9656 or visit www.glacvcd.org.

“Until we’re educating every kid in a fantastic way, until every inner city is cleaned up, there is no shortage of things to do.” –

Bill Gates

Talking or Texting on Cell Phones

Beware of IRS Phone Scam

Numerous people in the area have reported receiving calls recently from individuals claiming to be IRS employees. The callers warn of overdue IRS fees and threaten jail-time if payment is not received. They then ask for confidential information, like Social Security and bank account numbers.

Please be aware that these phone calls are scams. The IRS never asks for confidential information over the phone or via email.

There are plenty of facts, figures, and details about distracted driving, but the California Office of Traffic Safety wants you to know the plain and simple ones:

• If something falls to the floor, pull over before trying to reach it.

These calls are used to trick you into sharing personal and financial information. Perpetrators then use this information to commit identity theft or steal your money.

• 80 percent of vehicle crashes involve some sort of driver inattention.

Project LEAD Sending Positive Message to Paramount Fifth Graders

If you receive a call from someone claiming to be an IRS agent, do not provide any personal information.

To determine if the IRS has a legitimate need to contact you, please call them at 1-800829-1040 or visit their website at http://www.irs.gov.

• Up to 6,000 people nationwide are killed in crashes where driver distractions are involved.

To learn more about this scam and how you can protect yourself, visit the IRS’ website.

• Talking on a cell phone or texting is the number one source of driver distractions.

Free Workshop For Rental Property Owners/Managers on Nov. 8

• Texting takes your eyes off the road for an average of five seconds, long enough to travel length of a football field at 55 mph. Most crashes happen with less than three seconds reaction time.

Paramount has its own dedicated District Attorney – Kelly Tatman – who works out of the Sheriff’s Station. Her duties include making sure that criminal investigations and prosecutions in town receive full attention and don’t fall through the cracks at the larger County D.A.’s Office.

The next Good Neighbor Program – a free seminar for Paramount rental property owners and managers – will be held Saturday, November 8. The workshop will take place at the Clearwater Building in the Civic Center from 10:00 a.m. till 2:30 p.m. Lunch will be provided. If you want to attend, you need to make a reservation by calling (562) 220-2002.

Those taking part will receive the program’s certification and seal of approval that can help attract quality tenants.

• The act of talking on a cell phone, even hands free, can give you “inattention blindness,” where your brain isn’t seeing what’s right in front of you. You aren’t even aware that you are driving impaired. If you think you can handle both driving and talking on a cell phone or texting, you are kidding yourself and putting us all at risk.

Tatman has been visiting a class of 36 students at Jefferson School as part of Project LEAD. The program, which goes into the classroom once a week for 20 weeks during the school year, uses volunteers like Tatman from the D.A.’s Office to teach fifth-graders about the law and help them recognize the social and legal consequences of criminal behavior.

The classes are offered in conjunction with the Apartment Association of Southern Cities, the Sheriff’s Department, and attorneys specializing in landlord/tenant law. Topics cover such areas as tenant screening, evicting problem tenants, developing effective rental agreements, and recognizing criminal activity, all in an effort to keep your property crime free.

The program aims to enhance the quality of life for residents, create higher tenant satisfaction rates, and remove unlawful tenants. The effort also increases a property’s longterm profitability for the owner, lowers maintenance costs, and establishes close contact between the owner/manager, the City, and the Sheriff’s Department.

Distracted driving is anything that takes your eyes or mind off the road or your hands off the steering wheel – especially texting and cell phone use, whether hands-free or handheld. Who’s doing it? Most of us. It has been estimated that, at any one time, more than 10 percent of drivers are using a mobile device.

Sadly, too many young people first become acquainted with the justice system as delinquents. Project LEAD is designed to avoid that scenario.

Property owners who successfully complete the program may receive a one-year free membership in the Apartment Association of Southern Cities and a one-year waiver of their City business license fees.

Again, to RSVP, please call (562) 220-2002.

A ticket for $159 for texting or talking on a cell phone is a major distraction to your wallet.

What can you do? Most important, obey the law. It’s there for a reason. Also, do your best to eliminate distractions:

• Never text and drive.

• Turn off your phone when you get behind the wheel.

Compton Community College District New Student Trustee

• Don’t text or call someone when you know they are likely to be driving.

The class from Jefferson recently went on a field trip to the Museum of Tolerance. (They will also go to a local courthouse). In addition, Project LEAD’s curriculum includes speakers connected to the criminal justice system and a mock trial involving either drug selling or gun possession on campus. Students are assigned roles and argue a criminal case to a jury consisting of other students. Teachers and parents attend, too.

At the end of the program, the kids will participate in a graduation ceremony and receive a certificate of completion from the D.A.’s Office at a meeting of the Paramount Public Safety Commission.

• Make a pact with your family, spouse, and caregivers never to use the phone with kids in the car.

• No eating or drinking while driving.

• Don’t program your GPS, MP3 player, or other devices while driving.

• Pull over and stop to read maps.

• No grooming.

• No reading.

• No watching videos.

• Try not to get too involved with passengers.

The new student trustee for the Compton Community College District (CCCD) is Compton resident Joanna Navarro, who was elected by the students of El Camino College Compton Center to represent them on the District’s Board. Navarro is also the current Associated Student Body (ASB) president for the 201415 academic year.

Summer Vacation Home Checks

With summertime approaching, remember that if you’re going out of town for an extended period of time, you can schedule a home check.

the students’ and my opinions heard,” said Navarro. “Being aware and proactive about the things going on at your campus and within your community are very important, and being ASB president allows me that opportunity.”

Paramount residents can contact the Sheriff’s Station about having Volunteers on Patrol keep an eye on your home or property while you’re gone. Call (562) 220-2002 to ask about vacation checks.

WORKSHOP

Simple Strategies for Better Event Marketing

Friday, May 16, 2014 - 10am to 12pm

Attend this presentation and learn how to use the power of event marketing to get potential and existing customers to take four key actions:

• Sign up

As the student trustee, Navarro will discuss student-related issues, make and second motions and receive all materials presented to the members of the CCCD Board of Trustees, except for closed session issues. It is also the student trustee’s responsibility to make regular reports to the Associated Student Body and at other public forums held on behalf of students as it relates to the business of the District.

Navarro believes that serving as ASB president and the student trustee will enable for her to find better ways to promote the activities and events at ECC Compton Center so students and community members can take full advantage of them. She also wants to improve the cultural activities and strengthen the Inter Club Council in an effort to promote student involvement and a balanced campus life.

• Speak up

Navarro is so committed to being a “voice” for her community and ECC Compton Center that it became her motivation to run for ASB president. “I have the dedication, interest and fortitude to have

• Show up

• Follow up Good marketing is about eliciting a physical and measurable response. In this practical and engaging seminar, you will learn how to find, convert, and keep new and existing customers through effective event marketing. You will also learn best practices related to the who, when, where, and what that makes an event a memorable experience. Learn how events can engage customers. Take your events to the next level using e-mail, social, traditional, and internet marketing tools.

Fee: $20

(Make checks payable to LBCC SBDC) For Reservations: 562-938-5051 SBDC Or jgrass@lbcc.edu

Navarro is on track to graduate from ECC Compton Center in spring 2015 with an associate degree in science. She plans to transfer to a fouryear university in fall 2015, where she will major in physics and minor in environmental engineering. She is working toward a future career as an engineer.

Workshops will be held at: Paramount Chamber of Commerce

15357 Paramount Blvd, Paramount, CA 90723

*Free Business Counseling Also Available

*$25.00 refundable deposit required Call the Chamber for more

C oun C il a wards n ight

The following presentations were made at the September 2nd Paramount City Council meeting.

Every year, the industrial Waste Section of the Sanitation Districts of Los Angeles County presents awards to businesses that properly discharge their industrial wastewater, which keeps pollution off our beaches and out of the ocean. For 2013, there were 10 such companies in Paramount. The companies were: Ace Clearwater Enterprises, Ariza Cheese Company, Denmac industries, Durkee Testing Laboratories, Fortress Resources (doing business as Royal Truck Body), Freedom Technologies, Jayone Foods, Marukan Vinegar (uSA), Paramount Petroleum, and ST & i, inc. Representatives from two were at the meeting. From left: Councilmember Peggy Lemons, Councilmember Gene Daniels, Gary Johnson of ACE Clearwater Enterprises, Mayor Diane J. Martinez, John Tanklage of Marukan Vinegar (uSA), Councilmember Daryl Hofmeyer, and Vice Mayor Tom Hansen.

Paramount business Alondra Hot Wings was one of 100 Blue Ribbon Award winners recognized nationwide by the united States Chamber of Commerce in its “Dream Big” Small Business of the year competition. The City Council congratulated the restaurant chain’s owners. From left: Councilmember Peggy Lemons, Councilmember Gene

Daniels, Danny and Joey Kazarian, Mayor Diane J. Martinez, Garo Kazarian, Councilmember Daryl Hofmeyer, and Vice Mayor Tom Hansen.
in July, Jacqueline Bernabe was visiting family at the Americana Mobile Home Park in Paramount when, using CPR, she saved the life of a six-year-old girl who was floating face-down in a swimming pool. The City Council commended Jacqueline for her bravery and fast-thinking. From left: Councilmember Peggy Lemons, Councilmember Gene Daniels, Mayor Diane J. Martinez, Bernabe, Councilmember Daryl Hofmeyer, and Vice Mayor Tom Hansen.
The Paramount City Council recognized longtime director of the City’s Community Services and Recreation Department, Vince Torres, upon his retirement and thanked him for his fine service to the youth and elderly of the community for over 35 years. From left: Councilmember Peggy Lemons, Councilmember Gene Daniels, Mayor Diane J. Martinez, Torres, Councilmember Daryl Hofmeyer, and Vice Mayor Tom Hansen.
The Paramount City Council recognized Sgt. Mike Zymkowitz on his retirement from the Los Angeles County Sheriff’s Department after more than 30 years. He was one of the first detectives assigned to the Paramount Station in the early 1990s and eventually returned as a dedicated patrol Sergeant and then supervisor of the Paramount Detective Bureau. The Council thanked him for helping to make Paramount a better place. From left: Councilmember Peggy Lemons, Councilmember Gene Daniels, Mayor Diane J. Martinez, Captain Keith E. Swensson, Sgt. Zymkowitz, Councilmember Daryl Hofmeyer, and Vice Mayor Tom Hansen.

Receive College Application Fee Waivers For Taking SAT

Beginning in the 2014-15 academic year, every income-eligible senior who takes the SAT or SAT Subject Test using a fee waiver will receive four college application fee waivers from the College Board. These waivers will be delivered online to eligible students. Below are some frequently asked questions about college application fee waivers.

Why did I receive college application fee waivers?

The College Board distributes college application fee waivers to make the college application process more affordable for eligible students. If you previously registered for and took the SAT® or one of the SAT Subject Tests™ using a fee waiver, you are automatically eligible to receive four college application fee waivers.

I have registered and taken the SAT using a fee waiver. When can I expect to receive my college application fee waivers?

If you are a senior and eligible for college application fee waivers, you will receive them when you get your SAT score. If you are a junior and eligible, you will receive them in the fall of your senior year. In the meantime, you can search for colleges that accept application fee waivers on the College Board website, www.sat. collegeboard.org.

What’s the difference between a college application fee waiver and an SAT fee waiver?

An SAT fee waiver allows you to register for the SAT or an SAT Subject Test free of charge. A college application fee waiver allows you to apply to college without paying an application fee. If you registered for the SAT or an SAT Subject Test using an SAT fee waiver, you’re automatically eligible to receive four college application fee waivers.

I don’t have access to a printer. What should I do?

If you are unable to print your college application fee waivers at home, please ask your counselor for help printing them at school.

Can I get more college application fee waivers?

If you need more than the four college application fee waivers that have been provided to you, reach out to your high school guidance counselor to see if you are eligible for other, similar programs. You can also request an application fee waiver directly from the college you’re applying to. Using a fee waiver is a common part of the application process, and most colleges have information about fee waivers on their websites.

If you have further questions, visit www. sat.collegeboard.org.

Save Gas and Money With “College Bound” Shuttle Pass

Here’s a reminder that the City of Paramount’s “College Bound” shuttle offers affordable and easy transportation for anybody travelling to Long Beach City College (Liberal Arts Campus) or Cerritos College.

There are four conveniently located pick-up and drop-off spots throughout town: Orange and Somerset; Century and Orange; Paramount Park; and Progress Park.

Hours of operation for the buses are Monday through Thursday from 6:30 a.m. to 12:00 p.m. and then again from 3:30 p.m. to 10:00 p.m.

Each roundtrip – from individual bus stop, to the campus, and back again – takes about an hour.

The bus stop location at Long Beach City College is on Clark Ave., just north of Carson St. The bus stop at Cerritos College is on Studebaker Rd., about a block south of Alondra Blvd.

College Bound runs throughout the school year, during both fall and spring semesters.

You can pay $1 per trip, or you can purchase a pass that’s good for an entire semester for $25. Passes are available at the City’s Community Services and Recreation Department, 15300 Downey Ave., (562) 220-2121.

Bertha Jimenez of Creative Face & Body Art puts her artistic talent to work.
Jessica Rios shows the design she received at the Creative Face & Body Art booth.

Paramount Graduate Appointed LA County Superior Court Judge

Judge Connie Quinones grew up in Paramount and graduated from Paramount High School in 1982. Following graduation Quinones went to U c i rvine where she received her bachelor’s degree, then to Western State College of Law where she earned her juris doctor degree. Connie was appointed to her judgeship by Governor Brown to fill the vacancy of retired Judge John Fisher. Her

history includes serving as a law clerk for legal aid, a deputy public defender, a public defender, and a senior trial attorney.

With all her success Quinones believes her greatest accomplishment is her family. She and her husband Sergio love volunteering and are active involved parents. Their daughter Corrin is a junior at the University of o regon, and son Sergio Jr. is a high school junior.

Lions Club Golf Fund-Raiser

From left Michelle Martinez, Judge Connie Quinones, and Dr. Max Martinez.
From left; Vince Torres, Paramount Chamber President Jon Tanklage, and Jim Edwards at the Paramount Lions Club golf tournament fund-raiser.

13TH ANNUAL COMMUNITY HEALTH FAIR AT NEW COMMANDMENT MISSIONARY BAPITIST CHURCH

New Commandment Missionary Baptist Church, under the leadership of Pastor Grady Jones will host its 13th Annual Community Health Fair on Saturday, October 25th from 10:00 am to 2:00 pm. The event includes free flu shots, various health screenings, tests for; diabetes, cholesterol and blood pressure, in addition to nu -

trition and health information. Activities for children include; face painting, puppet show, exercise, tips for healthy eating and a karate demonstration. The Health Fair will take place at 15548 Paramount Blvd., (Corner of Madison and Paramount Blvd.) admission and parking is free. For more information call 562 756-9404.

more member beneFitS

• Free Help Wanted Ads

• Marketing Tools

• Email Blasts

• Free Web Site Listing

• Free Directory Listing

• Demographic Profiles

• Referrals! Referrals! Referrals!

cAliForNiA oUTreAch orgANizATioN AlexANDer hAsT (310) 926-7699, 15929 gArFielD Ave, pArAMoUNT We Are lookiNg For volUNTeers To help Us WiTh hANDliNg AND giviNg oUT The FooD & For DoNors Who Are WilliNg To help Us WiTh FooD or MoNeY coNTribUTioNs ThAT Are TAx DeDUcTible. pleAse cAll For More iNForMATioN (310) 909-9019.

Now hiring, AUTo MechANic, boDY AND pAiNT Tech., AND oUTsiDe sAles AccoUNT MANAger. Email Heraldsgarage@gmail.com or visit Herald’s Garage 8124 E. Alondra Blvd., Paramount.

biliNgUAl sAles in english & spanish with basic computer skills. Also looking for WArehoUse eMploYee with inventory, order-picking, and/or Ups experience. please call 562-408-1984 and ask for ivette or send an email to mimi.kim@ptminconline.com for Mimi.

the

Chamber of Commerce

Write a Will

You’ve worked hard to accumulate valuable assets over the years. How do you plan to distribute this property after your death?

It’s important to have a will, regardless of the value of your possessions. This written document instructs how you want assets that pass via your will (money, property and other assets) to be distributed after your death. If you die without a will, your probate assets will be divided according to state law.

Here are some tips for preparing a will:

• have an attorney draft your will. if you draft your own will, make sure it complies with state law or it could be invalid.

• Name an executor, whose role is to handle all administrative aspects of the will, including collecting assets, paying all debts and taxes and distributing your estate, according to your wishes.

• list personal property such as artwork, collectibles, jewelry and other personal property that you want to go to specific individuals. Be clear about how you want your assets distributed.

• Do not include funeral preferences in your will because it may not be read until several weeks after your death.

• review your will every few years and have your attorney make changes as appropriate.

With a little advance preparation, your local insurance or financial service professional will help ensure that your final wishes are handled the way you planned them to be.

Stater Bros. Charities 7th Annual Believe Walk will be held on Sunday,

October 5, 2014

More than 10,000 will walk to … Fight Against All Cancers In Your Community

The 7th annual Believe Walk presented by Stater Bros. Charities and Inland Women Fighting Cancer will take place on Sunday, October 5, 2014 in downtown Redlands, California. Walkers have the opportunity to do either a 5K or 10K route, and pets are also encouraged to attend.

“This small town event has evolved into a community celebration,” said Jack H. Brown, Chairman and CEO of Stater Bros. Supermarkets. “Everyone is affected by cancer at some point in their lives, and it’s amazing to see how our community, the Inland Empire, has stepped up to the plate to do something about it.”

The Believe Walk has funded over $2.1 million to local cancer fighting organizations. Past recipients include the loma linda University cancer Center, St. Bernardine Medical Center in San Bernardino, Redlands Community Hospital, Michelle’s Place in Temecula Valley, OASIS of Southern California, The Beloved Foundation, and Mountains Community Hospital. “The level of commu-

nity support for the Believe Walk has been amazing,” said Nancy Varner, Co-Founder of the Inland Women Fighting Cancer Committee. “It’s so exciting to see how all aspects of the community have come together for one cause, to fight cancer.”

New to the Believe Walk this year is a Survivor Celebration Area which will be set up at Ed Hales Park at the corner of State and 5th Streets during the Pre-Walk Festivities. Registered Survivors will be treated to a light breakfast (sponsored by Redlands Sunrise Rotary), a tea bar and goodie bag (sponsored by loma linda University Cancer Center), and a survivor gift (sponsored by Inland Women Fighting Cancer). Survivors can also receive information regarding treatment and support services. In addition, snacks will be provided for all registered walkers at the post event Believe Bash, which is sponsored by Stater Bros. Markets, at the Redlands Bowl.

There are multiple ways to participate in and fundraise for the Believe Walk. Participants and volunteers are encouraged to register online at www.BelieveIE.com. Individual Registration is $35, 4-12 years old is $10, and 3 and under is free, with an additional $15 late registration fee after September 30th.

Stater Bros. Markets and the Stater Bros. ‘Family’ of employees actively supported the fight against all cancers at the 2013 Believe Walk presented by Stater Bros. Charities and i nland Women Fighting Cancer. Pictured is the Stater Bros Tutu Team.

10 FAQs about Instagram for Your Business

There are several benefits of using Instagram for your business, but among the simplest is it’s easy and fun to use. New to Instagram or hesitant to start? Here are 10 Instagram questions most often asked by small business owners and some practical tips posted by other business owners on how to use it successfully.

1. What is Instagram? Instagram allows users to take pictures and videos from a mobile device, apply digital filters and a caption, and then share the image on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. Instagram makes it easy to create stunning photos that make you, and ultimately your business, look professional and creative. Tip #1 Make an Emotional Connection: Visuals are a great way to showcase your connection to your community, your business’ mission, and values.

2. What is the difference between Instagram and Pinterest?

Similar to a search engine, users can use Pinterest to search for specific content or products. They can then create visually appealing boards by pinning and grouping the content they discover. On Pinterest,

every pin is a link to the source of the image, usually an external site. One of the common goals for businesses is generating website traffic using Pinterest for SEO purposes. Pinterest is also a proven sales generator for retail businesses. On Instagram, users want a personal experience with the brands they follow. Tip #2 Introduce your Employees: Show the human side of your company.

3. Why would a business want to use Instagram?

Instagram gives you the opportunity to show customers a personal side of your business, tell your business’ story and connect with the people who matter most to your business. It helps build a level of trust and familiarity that allows people to build a long-lasting relationship with your business. Tip #9 Offer Inspiration: Share quotes or a personal anecdote so others can associate positivity with your business.

4. What should I share on Instagram?

Small businesses have an advantage over big brands when it comes to using Instagram for visual storytelling. Small business owners know every detail of their business

and are present every day to capture authentic, timely content. Adding a personal touch, you can humanize your business, show off your values and personality, and foster customer loyalty faster. Tip #10 Have Fun: Through engaging and lighthearted posts, businesses can create a personal connection between its brand and followers.

5. How can I grow my following on Instagram?

Leverage all of the social channels you currently use to tell customers and supporters about your account. Let your contacts know you’re on Instagram in your next email newsletter, include your Instagram username so people without a smartphone can check you out on the web. Find your customers on Instagram with this social media trick (see #3) to see who is sharing photos while visiting your business or access Instagram’s ‘Find People to Follow’ feature within your Account Settings. Help your customers find you by adding an Instagram badge to your website or blog. Tip #5 Get Customers Involved: Encourage the use of a specific hastag, by capturing your customers in the moment; you create authentic content that truly connects your audience to your business.

6. How can a business measure their success on Instagram?

Iconosquare (formerly Statigram) is an easy-to-use, free analytics platform for Instagram that easily allows you to check which of your photos are generating the most engagement, track your likes and comments and more. You can also install the Iconosquare app as a stream in your HootSuite account to manage your Instagram presence more easily. Tip #7 Provide a Glimpse of the Past: Include the hashtag #TBT for ‘Throwback Thursday’ or #WayBackWednesday with an image that highlights a milestone or a good time from an earlier time.

7. Can you connect your Instagram account to your Facebook Business Page?

Yes! Under s hare s ettings in your Instagram Account Setting, you can connect to your Facebook

Business Page making it easier to share your Instagram photos on Facebook and for people on Facebook to connect with you on Instagram. Tip #3 Show the Steps: Let your audience get involved by offering a sneak peak at a new product. 8. I don’t have a smartphone; can I still use Instagram from my computer?

Unfortunately, you can’t post to Instagram from a computer, but you can use the web browser version to look at profiles, follow people, and comment on photos. Tip #4 Go Behind the Scenes: This will leave a lasting impression on current and future customers.

9. How do I create a collage on Instagram?

Pic Stich and Pic Collage are both great for making beautiful collages. Repost for Instagram and Repost & Regram for Instagram allow you to repost your favorite photos or your customers’ photos from your account. Tip #6 Capture a Real Moment: Instagram is an effective social media tool for conveying emotive content that can inspire someone to act.

10. Is there a way to switch back and forth from your personal Instagram account and business account?

Not yet. If you’re looking to monitor your Instagram feeds, you can use Iconosquare’s integration with HootSuite, and monitor multiple Instagram feeds and analytics from the HootSutie mobile app. Fotogramme is another app that allows you to switch between multiple accounts for monitoring, but not posting. Tip #8 Promote Your Events: Show your followers the excitement your events create, they won’t want to miss out!

The SBDC is a group of successful small business owners helping fellow entrepreneurs start, sustain, and grow their business through low-cost workshops and free oneon-one consulting in business planning, finance, marketing, and various other specialty areas (Spanish speaking consultants available). To make an appointment to help with your marketing for 2014 or just for a business tune-up call: (562) 9385100 or email: sbdcinfo@lbcc.edu

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