PULSE BEAT PULSE BEAT
May 2013
May 2013
Paramount residents took part in yoga, pilates and zumba demonstrations at the fitness “plaza” during the grand opening of “To Your Health!” Salud Park. The new facility is located at the corner of Texaco St. and Somerset Blvd.
The grand opening of “To Your Health!” Salud Park was held on Saturday, April 20th. The new park is located at the corner of Texaco St. and Somerset Blvd.
Hundreds of residents joined the City Council in celebrating the debut and tried out the exercise stations and walking/running paths and tracks, viewed healthy cooking presentations, and took part in yoga, pilates and zumba demonstrations.
The City of Paramount has been in the process of creating as many fitness options as possible for residents, a “healthy-living initiative.” A few years ago, Dills Park was redesigned and enlarged, providing a number of benefits such as a connection to the L.A. River bike path, exercise stations, hiking paths, and more. Since then, exercise equipment has been added to Progress Park, and more will be installed at Paramount Park. In addition, a biking/ walking trail is under con -
struction along the Metropolitan Transit Authority right-ofway through the City.
Salud Park is located on ten acres of Southern California Edison right-of-way property. Working closely with SCE – and gaining approval from the Public Utilities Commission and L.A. County Fire Department – the City was able to produce a first-class facility of attractive open space that will serve thousands of residents with very little impact on the municipal budget.
The City was amongst 500 applicants from all over California for a Prop. 84 grant for the project. The high quality of the planning, and the obvious need for park space in Paramount, proved to be decisive. The City was one of 62 applicants to be awarded funds – only three other similar cities in the Southeast Los Angeles County area were also chosen.
The $4.5 million from Prop. 84 covered construction. The lease agreement with SCE
More Photos on Page 6
15357 Paramount Boulevard, Paramount, CA 90723
calls for the City to pay a mere $4,600 a year for the first five years, with minor increases every five years thereafter.
The park features a decomposed-granite pathway for walkers and joggers and a 440-yard, rubberized, running/ jogging track (a first of its kind for Paramount). The infield of the track is a synthetic turf area available for a variety of sports. This synthetic turf allows for year-round use, since there won’t be a need to replant natural grass as is sometimes necessary due to heavy usage and rainstorms. Plus, it will save significant water costs. And while the park has natural turf areas elsewhere, the majority of the landscaping is drought-tolerant.
classes. Completing the amenities is a sand volleyball court.
Outdoor exercise equipment includes ellipticals, rowing machines, legs presses, and more. A “plaza” provides space for instructional fitness
The inter-agency cooperation that created Salud Park has saved the City millions of dollars in these tough economic times, money that will ultimately be used for other programs and services for residents. And it provides the residents of Paramount with a free “gym membership,” available for use seven days a week, a long-term public benefit.
Spring is here and the nomination period for this year’s Paramount Pride program has begun. The City’s annual program will once again recognize property owners in town who add to our quality of life by maintaining their homes in a pleasing, attractive way.
If you aware of such a house (including your own), feel free to nominate it. All we need is the address.
Nominations can be made by calling City Hall at (562) 220-2027 or by sending an email through a link on the City’s website homepage at www.paramountcity. com. Again, all you need to provide is the home’s address.
The deadline for nominations is May 16th and the winners will be recognized at the June 4th Council meeting.
With summer just around the corner, swim season is near at our City pools. In order to receive resident rates for recreational swimming at the Paramount pool, you will need an identification band. The bands – available to Paramount residents as well as PUSD families – can be purchased for $1 and are good for the entire summer. Then be sure and bring them with you every time you visit the pool this year.
You can buy the ID bands beginning on May 20 at the Community Services and Recreation Office at 15300 Downey Ave. They can also be purchased at Paramount Pool beginning June 15. Proof of residency (photo ID and current utility bill) or proof of PUSD enrollment (current-year school ID) are required to obtain an ID band.
Also available to residents and PUSD
families this summer are passes for use at both Paramount and Orange pools. These passes ($20 Youth/$30 Adult) will provide you with admission to the pools all summer without having to pay the entrance fee each time you go. In addition, they will give you priority entry during recreational swim hours. Please call (562) 220-2121 with any questions.
Registration for summer swim lessons begins on May 20, as well. You can register online (www.paramountcity.com on the Parks & Recreation page) or in person. If you don’t have an online account already, you will need to create one first at the Recreation Department office at 15300 Downey Ave. Just bring proof of residency or PUSD enrollment and proof of age with you.
In-person registration will be at Progress Plaza East (15500 Downey Ave.) only on May 20 from 8:00 a.m. till 5:00 p.m., and thereafter at the Community Services and Recreation Offi ce (15300 Downey Ave., Monday - Friday, 8:00 a.m. - 5:00 p.m.) and Paramount Park Community Center (14400 Paramount Blvd., Monday - Thursday, 5:00 p.m. - 9:00 p.m.).
For more information, please call (562) 220-2121.
Also on May 20, residents can register either online or at the Recreation Office (15300 Downey Ave.) for the City’s Summer Day Camp.
Children ages 5 to 12 are eligible to participate in the camp, which runs from June 17 through August 16. The cost is $75 per week, per child, and the program operates from 7:00 a.m. to 6:00 p.m., Monday through Friday except for July 4.
In addition to being a safe and fun place to spend the summer, the camp also provides a healthy breakfast and lunch, as well as swim lessons.
In last month’s Mayor’s Corner, the piece about the legal way to dispose of “sharps” contained a typo about the location in town where you can drop them off for free. (“Sharps” are defined as items used in a home with a sharp tip such as disposable hypodermic needles, pen needles, intravenous needles, lancets, syringes or any similar device that penetrates the skin for blood tests or self injections.)
Medical Waste Services is located at
7321 Quimby St., and is open Monday through Friday, 8:00 a.m. to 4:00 p.m. This service is offered in conjunction with CalMet, the City’s contracted trash hauler. Just bring in a copy of your latest trash bill when you drop them off.
This year is the 100th anniversary of the Paramount Library, our branch of the Los Angeles County library system, located at 16254 Colorado Ave., phone number (562) 630-3171.
It all started in 1913 in a one-room building in the village of Clearwater with a mere 121 books. (There were 60 books checked out during the first month … and overdue
fines added up to eight cents.) By 1925, the collection had increased to 2,303 volumes. Today, the library features approximately 38,339 books; when you count audiovisual materials, the total figure is about 43,891 items. The library has Spanish-language books, large-print editions, and an online collection, among other resources.
Over the years, there have been four different locations that the library moved into as the collection of books grew. The current building opened in 1968.
Our library gets a lot of use. It’s a very warm and inviting place, thanks to the excellent staff. They provide the highest quality of service. The library has programs and special events throughout the year. It’s a great a resource for the community and we wish it a happy 100th birthday.
Open: 11:00 am - 10:00 pm Fri. - Sat. 11:00 am - 11:00 pm
Summer is fast approaching, and that means the Fourth of July holiday will be here quicker than you can say “America the Beautiful.”
With that in mind, the City of Paramount would like to remind everybody that we have “zero tolerance” for illegal fireworks. Here are the details as laid out in the City’s municipal code:
• Only Safe and Sane fireworks can be set off anywhere in the City, and only on July 3rd and July 4th. Igniting them on any other date can result in a $250 fine.
• You must be 16 years or older to buy Safe and Sane fireworks.
• Only Safe and Sane fireworks are allowed in Paramount. All others – like bottle rockets, firecrackers and M80s – are illegal. The use of illegal fireworks can result in a fine up to $1,000.
The Sheriff’s Department will have special patrols out as the day approaches, on the lookout for violations.
Please be considerate of your friends and neighbors when it comes to responsibly celebrating our nation’s birthday.
For more information please call (562) 220-2002.
Also on the subject of summertime, remember that if you’re going out of town for an extended period of time, you can schedule a home check.
Paramount residents can contact the Sheriff’s Station about having Volunteers on Patrol keep an eye on your home or property while you’re gone.
Call (562) 220-2002 to ask about vacation checks.
The Carbon Monoxide Poisoning Prevention Act (Senate Bill - SB 183) requires all single-family homes with an attached garage or a fossil fuel source – and owners of multifamily leased or rental dwellings, such as apartment buildings – to install carbon monoxide alarms in dwelling units intended for human occupancy.
Carbon monoxide (CO) is a colorless, odorless gas that is produced from heaters, fireplaces, furnaces, and many types of appliances and cooking devices. It can also be produced by vehicles that are idling.
CO devices be should be installed outside each sleeping area of the home. The manufacturer’s installation instructions should be followed. For maximum protection against CO gas, though, it is recommended that a CO device be installed in each sleeping room.
You cannot replace a smoke detector with a carbon monoxide device. By law, both smoke alarms/detectors and carbon monoxide devices are required to be installed in all dwellings. However, a combination smoke and carbon monoxide alarm/detector will satisfy both requirements.
The County of Los Angeles Fire Department has advised residents of a possible scam involving carbon monoxide detectors. A private company has been soliciting residents via mail to purchase a $126 carbon monoxide detector from them or face fines and/or penalties per SB 183.
While SB 183 does mandate the installation of carbon monoxide detectors, no federal, state, or local government agency (including fire, law enforcement, or health) is soliciting the purchase of carbon monoxide detectors. Consumers are advised to carefully investigate all mail solicitations and respond cautiously.
For further information on carbon monoxide you can go the California Department of Forestry and Fire Protection (CAL-FIRE) website at www.fire.ca.gov and click on Carbon Monoxide under “Hot Topics.”
Name & Title: Mary Jane Villalovos, Director of Community Programs
Organization: Los Cerritos YMCA
Phone: 562.925.1292
Service Provided: After school child care, day camp, and resident camp, and swim lessons.
How Long in Business: More than 55 years.
Why Did You Join the Chamber? Because Paramount is part of the YMCA service area.
Where Were You Born? Lynwood, CA.
Education/Training: Degree in Exercise Physiology and Classics. Certificate in Library Technology.
Civic Affiliations: Paramount Rotary. What is Your Favorite Saying? “Do the things you think you cannot do.” Eleanor Roosevelt Philosophy: Life just is.
If You Were Granted 3 Wishes What Would They Be? A peaceful well balanced life, time to learn and teach as much as I wanted, live comfortable enough to continue to give back.
Paramount Chamber of Commerce
Promoting Your Business is Our Business
Major Sponsor:
Fenico Precision Castings : Major Raffle Prize * Bodycote: Cart Sponsor * CalMet Services: Hole-in-One Prize * Supervisor Don Knabe: Awards Sponsor * Transcom Telecommunications & Gus’s Deli, BBQ & Grill: Lunch Sponsor * City National Bank: Prize Hole Sponsor * Paramount Petroleum: Mystery Prize * Tasting Tee Donations: Café Corleone, Gus’s Deli, BBQ & Grill, Maurkan Vinegar, McDonald’s Restaurant, Pika Tortas Ahogadas, Rosewood Restaurant, Taco Luv * Table Vendors: Farmers & Merchants Bank, Office Depot, SmartComp and Time Warner Cable
“To Your Health!” Salud Park, the City of Paramount’s newest expanse of open space for residents. Cutting the ribbon at the ten-acre facility, located at the corner of Texaco St. and Somerset Blvd., were, from left: Councilmember Tom Hansen, Ben Harvey of Southern California Edison, City Manager Linda Benedetti-Leal, Mayor Gene Daniels, Vice Mayor Diane J. Martinez, and Councilmember Peggy Lemons.
A sand volleyball court is one of the many amenities at “To Your Health!” Salud Park, which had its grand opening on Saturday, April 20. The “free outdoor gym” is located at the corner of Texaco St. and Somerset Blvd.
Students, teachers and administrators from every campus and office in the Paramount Unified School District were in a giving mood again this year during the Pennies for PEP fund drive in April. Containers for spare change donations were placed in all locations, and the resulting accumulation of coins added up to an amazing $10,881.52. This money will be used to fund college scholarships for local students.
PEP extends its profound thanks to everybody for their exceptional generosity. More specifically, Hollydale School was the campus that raised the most money overall. Classroom-wise, Ms. Marquez’s 6th/7th-grade class at Hollydale collected the most for a middle school room ($248.36) and, at the elementary level, Ms. Orozco’s 2nd-grade class at Wirtz School had the highest total at $394.97. Each of those two classes will be thrown a pizza party to celebrate their success.
One of the best resources that the Paramount Education Partnership offers for residents is the Paramount Petroleum Learning Center at Spane Park.
One of the classes provided there for students in kindergarten through 12th grade is Homework Help. This is designed to assist students with their academic skills through onsite assistance and computer-based enrichment. Homework Help is held Monday through Thursday from 3:00 p.m. to 6:00 p.m.
Attendance at the Center is growing as more students take advantage of this great opportunity. Consequently, PEP is searching for dedicated individuals to volunteer as homework tutors, specifically in math and reading.
Interested candidates must have excellent communication skills, enthusiasm and the ability to work with youngsters in the stated age groups.
Some of the duties and responsibilities of a volunteer will involve:
• Helping students understand and complete homework assignments and projects.
• Talking and listening to students.
• Modeling a positive attitude toward learning.
• Supervising students, handling behavior issues, and ensuring that students are safe when they are in the Center.
For more information on becoming a Homework Help volunteer, please call the City of Paramount’s Community Services and Recreation Department, (562) 220-2121. Or you can stop by the office at 15300 Downey Avenue, Paramount, to pick up an application.
The YMCA of Greater Long Beach recently hosted its 45th Annual Good Friday Breakfast, at the Long Beach Entertainment and Convention Center. As a present to the community, the Good Friday Breakfast was sponsored by local philanthropists Mike and Arline Walter, and supported by 60+ businesses, community organizations and individuals who host tables for more than 700 guests.
The program, emceed by Supervisor Don Knabe included a reading of the Scripture, an uplifting live gospel musical selection on the harp, and an inspirational message from our Keynote Speaker, Skip Keesal of Keesal, Young and Logan. Each year the Good Friday Breakfast provides an opportunity for business professionals and community leaders to come together
to reflect on their lives, their families, and the community. Attendees were inspired by a sharing of hope, love and faith.
New Program offers online coupons. A fast and convenient way for customers to save money
Stater Bros. is pleased to announce an easy way for customers to save time and money, without the use of a club card. As of right now all 167 Stater Bros. Supermarkets will offer digital coupons through the Company’s new “Digital Deals” Program. Digital (or electronic) coupons are much more convenient than cutting out coupons, and they are never left at home because they are tied to an online account. Stater Bros.’ digital coupons are clipped online at www. staterbros.com and then redeemed at the time of checkout by entering a personal 10digit number (such as a phone number) on the customer payment keypad at register.
Customers can sign up for the “Digital Deals” Program at http://coupons.staterbros. com/ on their computers or mobile devices. Once registered, customers can digitally “click” on the coupon offers for the prod-
ucts their families use everyday. A list of the clipped coupons can then be printed for reference. When customers purchase the correct products and quantities and enter their own personal 10-digit number at the register, the savings are automatically applied and printed on the receipt.
“The new ‘Digital Deals’ Program is a convenient way to make grocery shopping easier,” said Jack H. Brown, Chairman and CEO of Stater Bros. Markets. “We are certainly glad to provide this additional opportunity to save on the products that our ‘valued’ customers purchase everyday.”
Coupons are available immediately after they are clipped online, and unused coupons are kept in customers’ accounts until they expire. Each customer’s account also tracks which coupons have been redeemed as well as provides a yearly savings total.
At present, Stater Bros. is offering approximately 100 digital coupons, which include a combination of manufacturer, Stater Bros. Brand and exclusive online coupons. New coupons are also added weekly. In addition, print-at-home coupons are still offered through the “Digital Deals” Program.
Eleven teams of four to six members from Rotary clubs in District 5280 recently participated in the Rotary Grand Prix. The winner is determined by who completes the most laps in the allotted time. Paramount completed 119 laps Todd Carter making the quickest lap in 37 seconds. Pictured from left to right, back to front team members; Duane Mahan, Dean Mouren-Laurens, Matt Wagner and Todd Carter.
Available at the Paramount Chamber www.paramountchamber.com (click on events/calendar)
CALIFORNIA OUTREACH ORGANIZATION
ALEXANDER HAST (310) 926-7699, 15929 GARFIELD AVE, PARAMOUNT
WE ARE LOOKING FOR VOLUNTEERS TO HELP US WITH HANDLING AND GIVING OUT THE FOOD & FOR DONORS WHO ARE WILLING TO HELP US WITH FOOD OR MONEY CONTRIBUTIONS THAT ARE TAX DEDUCTIBLE. PLEASE CALL FOR MORE INFORMATION (310) 909-9019.
Now hiring, AUTO MECHANIC, BODY AND PAINT TECH., AND OUTSIDE SALES ACCOUNT MANAGER. Email Heraldsgarage@gmail.com or visit Herald’s Garage 8124 E. Alondra Blvd., Paramount.
a nosotros nos importa usted”
Did you know that email is still the most cost-effective digital marketing method around? According to data compiled by iContact, the average ROI on email marketing is $44.25 for every $1 spent, making email up to 20 times more cost-effective than other marketing methods. Not only is it cost-effective, it’s just plain effective: Consumers who receive email marketing messages from businesses spend 83 percent more when shopping and order 28 percent more frequently than those who don’t. To make the most of email marketing, try these 10 tips.
1. Get help. Email marketing service such as Constant Contact, iContact and MailChimp automate delivery and provide templates to simplify the technical aspects of sending email.
2. Follow CAN-SPAM laws. Email marketing services help you stay up-to-date with the latest regulations regarding email privacy, but the ultimate responsibility for compliance is yours. Read the Bureau of Consumer Protection’s CAN-SPAM Act Compliance Guide.
3. Build your own email list. Create your own list of email addresses from customers and prospects—you’ll get better results than you will by renting lists. Ask customers to sign up for your emails at the point of sale, by collecting business cards, via sign-up sheets at events or on the home page of your website.
4. Make it simple. Don’t force customers to fill out a lengthy registration form to receive emails. Simply request a name and email address (or even just an email address). If you want more information later, entice customers to provide it by offering a discount, free consultation or something else of value in return.
5. Decide what you’ll deliver. Will you send notices of sales and special events at your business, news about your company, codes good for discounts and deals, a regular newsletter or all of the above? Start small and add more components as you get comfortable.
6. Design for mobile. According to a report by Knotice, more than 40 percent of emails are opened on a mobile device. Make sure your emails are simply designed, using minimal images that load quickly, so they’re easily readable wherever recipients open them.
7. Time it right. In general, you’ll want to email at least once a month, or customers may forget about you. An email newsletter can be sent monthly; try sending notices of sales or special offers bimonthly or even weekly.
8. Get social. Promote your email signups on your social media accounts. Put social sharing tools like Facebook and Twitter buttons in your emails; ask subscribers to forward emails and share them with friends.
9. Maintain your list. Regularly remove addresses that get bouncebacks; check your list for duplicate addresses or misspellings like “@gamail.com.” If you send too many emails to “dead” addresses, you may get marked as a spammer.
10. Test and measure. Test to see what subject lines, content, design and frequency get the best results. Your email service provider should provide analytics tools that show you open rates, click-through rates and other measures of success. Use this information to fine-tune your email marketing efforts.
Rieva Lesonsky is CEO of GrowBiz Media, a content and consulting company that helps entrepreneurs start and grow their businesses. Before launching her business, she was Editorial Director of Entrepreneur Magazine. Rieva Lesonsky also works with the Los Angeles Regional Small Business Development Center Network. The SBDC is a group of successful small business owners helping fellow entrepreneurs start, sustain, and grow their business through low-cost workshops and free one-on-one consulting in business planning, finance, marketing, and various other specialty areas (Spanish speaking consultants available). To make an appointment call: (562) 938-5100, or email: sbdcinfo@lbcc.edu
By Maria F. Galli
Insurance
562-817-5620
Most people save for major purchases like new cars, home improvements or tropical vacations. Unfortunately, some people don’t plan for their long-term financial needs. People who don’t plan may not have the type of retirement they desire. Do your retirement plans feel secure?
Deferred life annuities may be one option for you to consider. An annuity is a contract that offers you a way to build income for retirement. The annuity’s earnings are tax-deferred, which means you won’t pay taxes until you begin withdrawing your money.
A deferred life annuity allows you to build savings over time. It then provides you a reliable source of retirement income – income that you cannot outlive.
At the March 19th meeting of the Paramount City Council, the City’s Comprehensive Annual Financial Report was given an award of excellence by the Government Finance Officers Association. Presenting the award was Kevin Pulliam of the accounting firm of Vavrinek, Trine, Day & Co. From left, Assistant Finance Director Terry Cahoon, Mayor Gene Daniels, Finance Director Karina Liu, Pulliam and Senior Accountant Clyde Alexander.
At the April 2nd Paramount City Council meeting, National Library Week was recognized as taking place in town from April 14th to 20th. Paramount Branch Community Library Manager Katherine Adams, Children’s Librarian Sarah LoVerme, and President of the Friends of the Library Ethel Hillyard were on hand to accept the City’s proclamation. From left: LoVerme, Vice Mayor Diane J. Martinez, Councilmember Peggy Lemons, Mayor Gene Daniels, Hillyard, Adams, Councilmember Daryl Hofmeyer, and Councilmember Tom Hansen.
Deferred life annuities:
• Can be purchased with a lump sum payment or a series of periodic payments.
• Guarantee an interest rate for one year, or a longer duration, depending on the annuity.
• Offer earnings that grow federal tax-deferred until withdrawal. This is a powerful tax benefit that can help your earnings grow faster than they would if taxed annually.
• Provide a dependable source of retirement income. The income payment amount is based, in part, on the accumulated value in your annuity and the income payment option you choose.
Whatever your retirement needs, deferred life annuities can help you rest easy with a guaranteed rate of return. Talk with your local insurance and financial professional about the benefits of a deferred life annuity.
The City Council celebrated the beginning of Fair Housing Month at its April 2nd meeting. April Overlie, from the Fair Housing Foundation of Long Beach, accepted the City’s proclamation. From left, Vice Mayor Diane J. Martinez, Councilmember Peggy Lemons, Mayor Gene Daniels, Overlie, Councilmember Daryl Hofmeyer, and Councilmember Tom Hansen.