Pulse Beat August 2017 by City of Paramount

august 2017

Horchateria Rio Luna Receives Small Business of the Year Award

Assembly Speaker Anthony Rendon recently presented Horchateria Rio Luna with the 63rd Assembly Districts Small Business of the Year award. The 63rd district includes Paramount, Bell, Cudahy, Hawaiian Gardens, Lakewood, North Long Beach, Lynwood, Maywood, and South Gate.

Horchateria Rio Luna owners David and Ashley Léon-Vasquez didn’t hesitate when deciding where to open their business. David and Ashley were raised in Paramount and wanted to share their dream with the community they called home.

The coffee and tea shop which specializes in organic coffee from Mexico and South America opened in March 2016 to flood of community support. Long lines and rave reviews about their fresh fried churros and horchata made from scratch propelled the Horchateria to one of the most popular places in Paramount. The business has grown so quickly that they are planning to move to their new location on Paramount Blvd. in the fall (former site of Kimberly’s Dance Studio). A remodel is currently underway and will include an art gallery.

More photos found on Page 8

Alondra Hot Wings Celebrates 15th Anniversary

Kazarian brothers Garo, Danny, and Joey recently celebrated the 15th anniversary of their Paramount location, one of three; the other two locations are in Montebello and Alhambra.

It seems like only yesterday the three young bachelors were manning the fryers at their small store front location on Alondra. After years of dedication and hard work the Kazarian brothers are celebrating 15 years of success.

All of the brothers are now married and each is a proud father raising the next generation of Kazarian’s.

When Alondra Hot Wings opened their sit down restaurant on Alondra Blvd. in Paramount it was an immediate suc -

cess. The sports bar atmosphere, great food, and attention to customer service

quickly made Alondra Hot Wings one of the hottest tickets in town. Drive by on

any weekend and you will see a line of anxiuos customers waiting to be seated.

From left; David Vazquez, Benjamin Vazquez, Estela Vazquez, Assemblyman Anthony Rendon, Ashley Leon-Vazquez, Humberto Bobadilla, and Lorena Bobadilla.

Alondra Hot Wings celebrates 15th anniversary. From left; Danny Kazarian, Sofia Kazarian (front), Joey Kazarian, Kirk Kazarian (front), Garo Kazarian, Outgoing Chamber President Gary Johnson, and Michael Kazarian (front).

Recipient of Senator Ricardo Lara 2015 Excellence in Business Award

Mariachi Divas Closes Out Summer Concert Series

Remember to come out for the City’s final free concert of the summer on Thursday, August 10 at Progress Park for the return of Mariachi Divas. The music plays from 6:30 p.m. until 8:30 p.m., with food available for purchase starting at 6:00 p.m.

It’s festival-style seating in the park so bring chairs and blankets. There will be bounce houses for the kids and the City’s Crime Van will be on site for anybody who wants to discuss public safety. There will also be booths representing a variety of community groups.

Progress Park is located at 15500 Downey Ave.

Update on New Restaurant Activity

While many new eating establishments have opened in town over the last year, there are still more options coming our way.

Construction has begun on the interior for Ono Hawaiian BBQ, located in the Alondra Square project at the northeast corner of

Downey and Alondra, and they are estimating an October opening.

Rehab construction on the façade for IHOP is underway, with a planned debut in early fall.

Remodeling for the new Horchateria Rio Luna location on Paramount Blvd. (in the former site of Kimberly’s Dance Studio) is moving along and they are looking at opening in the fall (this venture will also include an art gallery space).

Another very exciting new restaurant will go into the former La Tierra Mia Italian restaurant on Rosecrans. La Diosa de los Moles will be operated by Rocio Camacho, whose recipes and other restaurants have brought her wide acclaim in the Los Angeles “foodie” scene.

Plus, there are two restaurants close to signing leases for the remaining spots at Clearwater Crossing at Paramount and Alondra.

Stay tuned for all of these openings!

Low-Cost Cat Adoptions Extended

For all of you tabby lovers out there, the Southeast Area Animal Control Authority (SEAACA), which provides animal-related services to Paramount, has been holding a “Feline ‘Cat-tastic’ Adoption” promotion this summer, which has now been extended until August 26.

You can adopt a cat for $5, and that includes spay/neuter, micro-chip ID, first set of vaccines, and flea treatment. (Some cats might require a $40 refundable spay/neuter deposit.) This offer cannot be combined with any other offer or promotion and excludes “Boutique Buddies.”

Call (562) 803-3301 to learn more. The facility is located at 9777 SEAACA St. in Downey.

Farmers Market Hours

The Paramount Farmers Market is open every Friday at Progress Park starting at 9:30 a.m. For the month of August the hours of operation are being extended until 2:30 p.m.

The market features a variety of vendors selling fresh fruits and vegetables, prepared foods, crafts, and other products.

It is one of only four markets in Los Angeles County that currently accepts WIC fruit and veggie checks, and always welcomes EBT recipients. With the help of Hunger Action Los Angeles, the market will match up to $10 worth of EBT money or WIC checks with an additional $10 in vouchers. Vouchers are good at all farms and are also good for honey and dates.

There is plenty of parking and Progress Park is a stop for the Easy Rider shuttle. For more information, please call (562) 220-2121.

Seniors Have a Place to Beat the Heat

It’s been a hot summer, and it’s not over yet. If it gets too hot at home for our Paramount seniors, the Community Center at Paramount Park is open as a cooling center Monday through Thursday from 8:00 a.m.

to 9:00 p.m. and Friday from 8:00 a.m. to 5:00 p.m.

There’s room to relax, a noontime meal, a billiard room, and more. The park is at 14400 Paramount Blvd. Call (562) 220-2173 for questions.

Pay Your Water Bill Online

Here’s a reminder that you can pay your City of Paramount water bill online with a credit or debit card.

In order to create an account, visit www. paramountcity.com. On the left side of the homepage click on “Services.” On the dropdown menu go to “Utilities” and scroll down to “Water.” There will be a link to paying your bill online.

Once your account is activated you can pay with a card, check your account information, and view both transaction and consumption histories. You can also set up an “auto-pay” feature using your credit card or debit card.

The credit or debit card option is only available online, and cannot be utilized if paying by mail or at the City Hall customer service counter.

All regular terms and conditions of payment apply. For more information, please call (562) 220-2010.

“You can’t have a better tomorrow if you are always thinking about yesterday.”

Mayor, Peggy Lemons

Talking or Texting on Cell Phones

There are plenty of facts, figures, and details about distracted driving, but the California Office of Traffic Safety wants you to know the plain and simple ones:

• 80 percent of vehicle crashes involve some sort of driver inattention.

National Night Out (NNO) – a crime/ drug prevention event sponsored by the National Association of Town Watch – was again celebrated in Paramount this year on Monday, July 31. The City held a special dinner acknowledging the commitment and dedication of our Neighborhood Watch participants and Volunteers on Patrol.

• Up to 6,000 people nationwide are killed in crashes where driver distractions are involved.

• Talking on a cell phone or texting is the number one source of driver distractions.

Those in attendance included City Council members, Public Safety Commissioners, Public Safety staff, and Sheriff’s personnel.

• Texting takes your eyes off the road for an average of ﬁve seconds, long enough to travel the length of a football ﬁeld at 55 mph. Most crashes happen with less than three seconds reaction time.

NNO is designed to heighten crime and drug prevention awareness by supporting local law enforcement programs and strengthening neighborhood spirit and police/community partnerships. Cities from all 50 states participated.

Truancy Enforcement as School Returns

• The act of talking on a cell phone, even hands free, can give you “inattention blindness,” where your brain isn’t seeing what’s right in front of you. You aren’t even aware that you are driving impaired. If you think you can handle both driving and talking on a cell phone or texting, you are kidding yourself and putting us all at risk.

With the beginning of the school year, here’s a review of the daytime truancy laws in Paramount. The Sheriff’s Department increases truancy sweeps when the school year commences.

Distracted driving is anything that takes your eyes or mind off the road or your hands off the steering wheel – especially texting and cell phone use, whether hands-free or handheld. Who’s doing it? Most of us. It has been estimated that, at any one time, more than 10 percent of drivers are using a mobile device.

Daytime enforcement focuses on curtailing the activities of minors who are not on campus during regular school hours. According to Paramount’s Municipal Code, regular school hours are from 8:30 a.m. to 2:30 p.m.

A ticket for $159 for texting or talking on a cell phone is a major distraction to your wallet.

What can you do? Most important, obey the law. It’s there for a reason. Also, do your best to eliminate distractions:

Patrol deputies issue citations to minors violating the truancy laws. This sends a message to juveniles and assists in proactive efforts to curtail crime.

• Never text and drive.

• Turn off your phone when you get behind the wheel.

It is very important for parents and guardians to know about the potential legal consequences for any minor who is found to be truant from school.

Minors who are cited for a truancy violation may face the following:

• Don’t text or call someone when you know they are likely to be driving.

• Fines starting at $150 and going up to $450 for subsequent violations.

• Make a pact with your family, spouse, and caregivers never to use the phone with kids in the car.

• Community service hours.

• No eating or drinking while driving.

• Suspension from school.

• Suspension of driver’s license.

• Don’t program your GPS, MP3 player, or other devices while driving.

• Pull over and stop to read maps.

• Attendance at a court-approved truancy prevention program.

• No grooming.

• No reading.

• No watching videos.

In addition to these penalties, the parents/guardians of the cited minor may be required to accompany the minor to court,

• Try not to get too involved with passengers.

answer to the court, and possibly be subjected to court punishment.

• If something falls to the ﬂoor, pull over before trying to reach it.

For more information, please call (562) 220-2002.

Project LEAD Sending Positive Message to Paramount Fifth Graders

Stop Distracted Walking

With school back in session, and kids walking to their campus each day, make sure that children are reminded of these year-round safety tips:

• Never walk while texting or talking on the phone.

Paramount has its own dedicated District Attorney – Kelly Tatman – who works out of the Sheriff’s Station. Her duties include making sure that criminal investigations and prosecutions in town receive full attention and don’t fall through the cracks at the larger County D.A.’s Ofﬁce.

• If texting, move out of the way of others and stop on the sidewalk.

• Never cross the street while using an electronic device.

• Do not walk with headphones on.

• Be aware of the surroundings.

• Always walk on the sidewalk if one is available; if a child must walk on the street, he or she should face oncoming traffic.

Tatman has been visiting a class of 36 students at Jefferson School as part of Project LEAD. The program, which goes into the classroom once a week for 20 weeks during the school year, uses volunteers like Tatman from the D.A.’s Ofﬁce to teach ﬁfth-graders about the law and help them recognize the social and legal consequences of criminal behavior.

• Look left, right, then left again before crossing the street.

• Cross only at crosswalks.

Sadly, too many young people ﬁrst become acquainted with the justice system as delinquents. Project LEAD is designed to avoid that scenario.

Illegal Fireworks Citations

The City’s Special Assignment Team, along with other sworn staff, held the annual Illegal Fireworks Suppression Operation from Saturday, July 1 to Tuesday, July 4. The suppression efforts resulted in 45 administrative citations for firework violations (25 citations were issued on July 4).

The class from Jefferson recently went on a ﬁeld trip to the Museum of Tolerance. (They will also go to a local courthouse). In addition, Project LEAD’s curriculum includes speakers connected to the criminal justice system and a mock trial involving either drug selling or gun possession on campus. Students are assigned roles and argue a criminal case to a jury consisting of other students. Teachers and parents attend, too.

Each citation carries a $1,000 fine. On the day of the 4th, approximately 52 calls for service for firework disturbances were dispatched. There were no major incidents or injuries reported during the Illegal Fireworks Suppression Operation.

At the end of the program, the kids will participate in a graduation ceremony and receive a certiﬁcate of completion from the D.A.’s Ofﬁce at a meeting of the Paramount Public Safety Commission.

Summer Vacation Home Checks

Volunteers on Patrol Conduct Home Checks

With summertime approaching, remember that if you’re going out of town for an extended period of time, you can schedule a home check.

Paramount residents can contact the Sheriff’s Station about having Volunteers on Patrol keep an eye on your home or property while you’re gone.

For those of you taking a late-summer vacation, remember that Paramount residents can contact the Sheriff’s Station about having Volunteers on Patrol keep an eye on your home or property while you are gone. Call (562) 220-2002 to ask about vacation checks.

Call (562) 220-2002 to ask about vacation checks.

Paramount Chamber of Commerce 4th Annual Poker Tournament

Cool Jam Hosted by Lifegate Church

Lifegate Church recently hosted its third “Cool Jam” (Community Outreach Offering Love). The event provided medical screenings, haircuts, manicures, back packs full of school supplies, face painting, balloon animals, crafts, bubble or cool zones, prayer, and a whole lot of fun.

Cool Jam was made possible through partnerships with businesses in Paramount and surrounding communities who donated prizes, gift certificates, and tickets for sporting events.

More than 300 people enjoyed all the cool things provided free of charge at Cool Jam including; free food, free haircuts, and free manicures. Back packs jam packed with school supplies were given to 112 children who will be starting school in the fall. The event also included a raffle drawing and the lucky winner took home a brand new bike.

Lifegate would like to thank the following for their donations:

ACE Clearwater – Gary Johnson

AppleCare Medical Group – Brenda Olmos

CalMet Services – Bill Kalpakoff

Elysian Salon Barber & Spa – Downey

Creative Face & Body Art – Bertha Jimenez

Frantones – Downey

Jeff Garcia, Paul Legarreta, Hector Miranda – Barbers

Jimmy John’s - Nicholas DePonte - Downey

Mark & Darlene Harris – Long Beach

McDonalds’ - Paramount

Shirley Ruth – Whittier

Ponce & Veronica Montoya – Temecula

Ruben & Yolanda Chavez - Glendale

Walter & Daniel Ramirez

And the Lifegate Church congregation who donated money and volunteered to help at the event. Pastor’s Larry and Deborah Jameson said, “We would like to express our deepest gratitude for the opportunity to serve our community in this tangible way.”

Two Veterans among Students Honored as 2017 Presidential Scholars

Exemplary students Tiana Gripper, Perla Lara-Escobedo and Tafari Richards were honored as 2017 Presidential Scholars just before they graduated with associate degrees from Compton College in June. The three honors students received their awards at the college’s annual Academic Awards Tea. Presidential Scholars represent students who have shown academic strength, singular focus and the desire to reach their highest potential, while overcoming obstacles in the pursuit of their dreams. The Presidential Scholar program recognizes outstanding graduating students who have a 3.7 grade point average or higher. Here are their personal stories of success.

Tiana Gripper

After receiving an honorable discharge from the U.S. Army and returning to college two years ago, Tiana Gripper will graduate in June with an associate degree in psychology. The single mother of four boys earned a 3.9 cumulative GPA and will transfer to California State University, Dominguez Hills to pursue her dream of becoming a therapist or college professor.

Gripper has always been motivated to help people and give back, but her personal struggle with Post Traumatic Stress Disorder, depression and anxiety as a result of several deployments in Iraq, strongly impacted her decision to study psychology. Other influences on her educational and career goals were her therapist and Compton College professors. “My therapist had such an impact on my life and recovery,” said Gripper. “My professors also awoke a sleeping giant inside of me. I want to pay it forward and have a profound impact on someone else’s life.”

Gripper credits Compton College for equipping her with the confidence and perseverance she needs to succeed in college and beyond.

Perla Lara-Escobedo

Perla Lara-Escobedo made the decision to enroll in college after serving four years in the U.S. Army. She is now graduating with a 3.7 GPA and will receive her associate degree in administration of justice. Her future plans include continuing her studies at California State University, Dominguez

Hills and later applying to the police academy so she can pursue a career in police forensics.

Lara-Escobedo is a single parent who embraced the support Compton College offered through assistance programs such as CalWORKS, the Equal Opportunity Programs and Services, and on-campus employment as a student worker. One of the initial barriers she faced was finding reliable childcare while she was in class, but CalWORKS was able to find a daycare program for her son to attend at no cost. The First Year Experience (FYE) program offered the academic guidance and supportive community she needed to successfully transition from military to college life. “I was grateful to have the chance to join FYE because knowing that I would be with the same group of students and professors for a year helped me quickly adjust to being on campus,” she said. In addition, the program’s university tours opened her eyes to the benefits of attending a four-year university.

She eventually became a FYE peer mentor in addition to serving as a Supplemental Instruction mentor for the math department and student worker in the Transfer Center. These roles afforded her the opportunity to help set up other students for success at Compton College, be a full-time student and provider for her son. “Having all these services available helped me maintain good grades I am grateful for everything this campus does to help students realize their educational goals,” said Lara-Escobedo.

Tafari Richards

degree and a 3.9 GPA after prior attempts at college completion proved unsuccessful. With a newfound determination and the abundant support services available at Compton College, Richards created her success story. She will transfer this fall to California State University, Dominguez Hills to major in human services.

Richards is one of seven children born to immigrant parents. When she was young, they were abandoned by their mother and raised by their grandmother who suffers from mental illness. As a result, Richards found a “home with the wrong crowd” and barely finished high school. This behavior continued well into her twenties until she finally decided to no longer live as a victim of circumstance and do something to better her life.

Richards enrolled once again at Compton College at the age of 29 where Academic Counselor Vanessa Haynes motivated her with these words: “The reward of overcoming the challenge of returning to school and actually graduating will be worth every bit of adversity you have ever been through.” From that point on, something clicked for Richards and she worked hard to earn straight A’s semester after semester. Richards says that Compton College has done so much to influence her life including giving her a chance at a future she never thought was possible.

Tafari Richards earned her associate

The raffle prize winner took home a brand new bike.

Bertha Jimenez owner of Creative Face & Body Art working hard at Cool Jam.

Free haircuts were a popular item at the Lifegate Church Cool Jam.

New Semester, So Catch a Ride with the College Bound Shuttle

As part of its emphasis on the value of continuing education beyond a high school diploma, the City of Paramount, in the spirit of the Paramount Education Partnership, offers the College Bound shuttle bus that provides transportation for Paramount residents to Long Beach City College (Liberal Arts Campus) and Cerritos College.

As the new school year starts with the fall semester, the service begins on August 14 for Cerritos and August 28 for LBCC.

Hours of operation are Monday through Thursday from 6:30 a.m. to 12:00 p.m. and then again from 3:30 p.m. to 10:00 p.m.

Community News

There are four pick-up and dropoff spots located throughout town – Orange and Somerset, Orange and Cortland, Paramount Park and Progress Park. Each roundtrip – from individual bus stop, to the campus, and back again – takes about an hour.

The bus stop location at Long Beach City College is on Clark Ave., just north of Carson St. The bus stop at Cerritos College is on Studebaker Rd., about a block south of Alondra Blvd.

Each trip costs $1, but you can purchase a semester pass for $25.

For more information, or to purchase a pass, please call the Recreation Department at (562) 220-2121.

Stater Bros. Markets

Ranks Among Top 10 Supermarkets In The Nation

Stater Bros. Maintains Top 10 Position in America

Stater Bros. Markets has once again been included among the top 10 “best places to shop for groceries” in America according to the July 2017 issue of a Leading National Consumer Magazine.

The Company was rated 9th across the nation climbing in rank from the last published survey.

The ratings were based on survey responses of over 50,000 of the magazine’s subscribers about their experiences at 62 of America’s leading supermarkets, supercenters, and warehouses.

Stater Bros. was the highest rated full service supermarket chain in Southern California, and received high ratings for fresh meat and poultry, low prices, staff friendliness and store cleanliness.

“This accolade is a result of the hard work put forth daily by every member of the Stater Bros. ‘Family’,” stated Pete Van Helden, President and CEO of Stater Bros. Markets. “I am so proud of every member of the Stater Bros. ‘Family’ for their hard work, and we will all continue to work hard every day to provide our customers with the best service and shopping experience in Southern California,” Van Helden added.

The following businesses renewed their membership in the Paramount Chamber of Commerce last month, they are celebrating another

year as members. Chamber and Business Resource Center services are made possible by their support.

PATHWAYS HELPS SENIORS COMBAT LONLINESS

Debbye Shepard recently retired from being a Paralegal at the Orange County Public Defender’s Office. She wanted to do something meaningful with her newly found time and decided to check out Pathways. She was immediately taken with their mission of providing compassionate care to those living with illness and loss. After training, she was matched up with a client named Junie. Junie had recently relocated from another state and moved in with her daughter. She had to leave her friends behind and even though she had her family, she was very lonely. Statistics show that loneliness is not only difficult to endure but it has been proven to have adverse health

risks. Knowing Debbye will visit each week has helped Junie smile again. In fact, Junie told Debbye she is so excited to see her each week that she even puts on lipstick. Junie’s family is thrilled to have someone care about their mom and help her stay socialized and active. Pathways is a local non-profit who helps seniors stay safe and independent in their homes for as-long-as possible. They are currently looking for additional volunteers who have a heart for seniors and can give 2-4 hours per week. If you are interested, please go to their website at www.pathwayshospice.org and click on Volunteer or give them a call at 562/531-3031.

The Paramount Women’s club recently collected and delivered donations for the Ronald McDonald house in Long Beach.

Horchateria Rio Luna Receives Small Business of the Year Award

Mike Huntley.

Genesis Coronado representing the office of Congresswoman Lucille Roybal-Allard presents a certificate to Horchateria Rio Luna owners David and Ashley Vasquez.

Speaker for the Assembly, Assemblyman Anthony Rendon with Horchateria Rio Luna owners Ashley and David Vazquez.

Paramount Mayor Peggy Lemons presents a certificate of congratulations to Horchateria r io Luna owners Ashley and David Vazquez who are joined by their children.

Paramount Chamber President Brenda Olmos presents a certificate of recognition to Horchateria owners Ashley and David Vasquez.

Rep. Roybal-Allard Greets Paramount Student Art Competition Winner in DC

Congresswoman Lucille Roybal-Allard (right) and 2017 Lucille Roybal-Allard Student Art Competition winner Rebeka Martinez stand on either side of Ms. Martinez’s winning artwork, titled “Light That Never Goes Out,” on display in the U.S. Capitol. Ms. Martinez holds an Outstanding Achievement Award signed by House Speaker Paul Ryan, House Democratic Leader Nancy Pelosi, and the 2017 Congressional Art Competition Co-Chairs, Congressmembers Mike Kelly and Marcia Fudge.

Congresswoman Lucille RoybalAllard welcomed this year’s Lucille Roybal-Allard Student Art Competition winner, Rebeka Martinez of Paramount, to the United States Capitol to celebrate the opening of a student art exhibit in the Capitol featuring her winning artwork.

Ms. Martinez’s graphite, charcoal, and acrylic piece, titled “Light That Never Goes Out,” is currently on display in the Capitol for one year, alongside student art from congressional districts across the country.

Congresswoman Roybal-Allard congratulated Ms. Martinez on her achievement, and joined her for a photograph standing next to her winning artwork. Ms. Martinez

was joined on her visit to Washington by her mother, Monica Torres. During their visit, Ms. Martinez and Ms. Torres attended a Capitol reception for this year’s student art competition winners, took a tour of the Capitol, and met with Congresswoman Roybal-Allard at her office.

As First Place winner of this year’s Lucille Roybal-Allard Student Art Competition, Ms. Martinez received free round-trip plane tickets to Washington, DC for her and mother to attend the art exhibit opening, as well as a three-night hotel stay and $500 to pay for expenses on the trip. Ms. Martinez also won a $1,000 scholarship and $200 for art supplies.

5 Top Tips to Increase Your Business’ Twitter Following

By: Emma Vaughn

Twitter is an excellent platform for your small business to include as part of its content marketing strategy. Why?

These short, 140-character posts can have a huge impact when it comes to building your brand online.

There are about 320 million monthly active users on Twitter, and your small business should be one of them!

Right now, the average Twitter user has 208 follow-

Ask The Expert

ers. The more followers your local business has on Twitter, the more eyes that are on your brand. Building relationships online with other Twitter users can lead to building more relationships offline.

Your small business can use Twitter to reach out to current and potential customers and influencers in your field. Here are the top tips to grow your Twitter following:

Have a well-written bio and clear photos

For starters, people are going to want to know who you are before they follow you!

Make sure your header photo (the big photo across the top of the screen) and your profile picture (the square photo) are visually appealing and portrays who your business is. Then, write a bio that reflects what your business does and will let users who come across your page know exactly who you are.

Post consistently

Once your Twitter profile is set up, you want to make sure you’re consistently tweeting quality content. How many tweets is appropriate? Two to three times a day is ideal to keep your audience engaged, and try to keep under five times a day.

Make sure each tweet you send out is good content. That means valuable information, great photos, or anything your Twitter audience will find usable, enjoyable, or both. More users will engage with content they feel has value to them.

Start conversations

While sharing content is great, a key to increasing your Twitter following is talking to others in the Twitterverse. Be conversational and consistent with your brand, but make sure you’re replying to other users’ tweets.

Find people to talk to by

Difference between Gross and Net Leases

Matt Wagner GM Properties

(562) 696-0200

If you are in the market to lease Commercial Real Estate, whether it is an Industrial warehouse, retail restaurant location or a local office suite, you will be subject to a legally binding lease with a landlord. There are a few different types of leases that you may want to understand before signing your signature on the dotted line. The type of lease you enter into can have a significant impact on your financial commitment over the term of that lease.

The two main types of Commercial leases are Gross leases and Net leases, also referred to as a NNN lease.

A gross lease means that you, the tenant, would pay one agreed upon monthly amount to the landlord for the right to occupy and use the space. With this type of lease, the landlord is then required to pay for all its expenses on the property directly, including general maintenance, Property Taxes and Insurance. This type of lease is most popular in multi-tenant properties, where there is more than one tenant at a location and some utilities cannot be separately metered. Landlords will try to recoup some of their common area maintenance and utility expenses from the tenants in the form of a CAM, which stands for Common Area Maintenance. CAM Expenses ranging from water, trash, landscaping, parking lot sweeping, etc. will usually be added together

by the landlord and then prorated for each tenant’s applicable square footage and paid on a monthly basis with the regular rent. There are many “hybrid” forms of this Gross lease, but the basis to a Gross lease is for a tenant to make one payment to the landlord for the right to occupy and use the said premises, with the landlord then responsible to pay for the property related expenses direct.

A Net lease, also referred to as a NNN (triple net) lease, is when, you, the tenant would pay an agreed upon amount to the landlord for the right to occupy and use the property. However, in addition to paying the landlord his base rent, the tenant is also required to pay all the property taxes and insurances associated with property as well as maintaining the property in good condition. This type of lease is generally more used in single tenant standalone properties where one tenant occupies the entire property and all utilities are paid direct by the tenant to the provider. The landlord simply collects his base rent while the tenant is then responsible for the general maintenance and property related expenses. Owners are usually hands off in this instance.

The biggest thing is to be able to understand the differences and how they will affect your tenancy directly. Any competent Commercial Real Estate Agent should be able to help you understand the difference between these two leases and how they can and will affect your financial responsibility during your lease term. Good Luck!

searching popular hashtags or keywords that relate to your business. Then, start chatting!

For example -- if you’re a restaurant and it’s around lunch or dinnertime, use the search box in the upper right corner for the hashtag #hungry to find people who are tweeting about wanting a meal.

You can even search for those hashtags in specific locations or from particular people with the Advanced Search feature.

Engage with others

Replying to other users’ tweets is a great way for your business to engage with others online, but there’s more to do! Feel free to favorite people’s tweets as you see them, or if a tweet is relevant to your business, give it a retweet to share it on your own page.

Looking at hashtags and keywords is also beneficial to find people to engage with -- you might even find some influencers in your field to connect with! You would find keywords the same way you would find hashtags -- just search for the words without the #!

Check your analytics

It’s important to consistently evaluate how your efforts online are benefitting your business. A great way to

do this is to check the analytics for your page. Analytics for Twitter is automatically available for you the second your create your Twitter account! These are all simple, easy, and free ways you can start growing your following on Twitter today. Remember, increasing your followers on platforms like Twitter and engaging with them will only make your business’ online presence stronger to help drive results and get more customers in the door!

emma Vaughn

So. Cal Immediate Medical Center

Ribbon Cutting/Open House

Cal Immediate Medical Center Ribbon Cutting/Open House, located at 7300

Cal.

Make A Difference • Join A Service Club

Serving the community for over fifty years Major Sponsor of Dictionaries for 3rd graders PUSD Monthly/Yearly Scholorships for PHS seniors Donate to Vets in L.B. Vets Hospital m eetings every m onday night 7:30 pm

activities sound like fun to you? If so, please be our guest for lunch. For more information call President John Boogaard at (562) 881-0334 or Secretary Dean Mouren-Laurens at (562) 633-3224. Please visit our website at ClubRunner.ca/Paramount . We hope to see you soon!

David Frownfelter representing Senator Ricardo Lara presents a plaque to So. Cal. Immediate Medical Center. From left; David Frownfelter (office of Senator Ricardo Lara), Charlotte Brown (So. Cal. Immediate Medical Ctr.), Helene Simmons (So.

Immediate Medical Ctr.), and Paramount Chamber President Brenda Olmos (AppleCare Medical Group).

So.

Alondra Blvd Ste., 108 Paramount.

So. Cal. Immediate Medical Center receives a certificate of congratulations from the Paramount Chamber. From left; Paramount Chamber Director Eddie Marquez (AltAir Paramount, Charlotte Brown (So. Cal. Immediate Medical Ctr.), Helene Simmons (So. Cal. Immediate Medical Ctr.), and Paramount Chamber President Brenda Olmos (AppleCare Medical Group).

Veronica Ledesma representing Assemblyman Anthony Rendon presents a certificate of recognition to So. Cal. Immediate Medical Center. From left; Veronica Ledesma (office of Assemblyman Rendon), Charlotte Brown (So. Cal. Immediate Medical Ctr.), Helene Simmons (So. Cal. Immediate Medical Ctr.), and Paramount Chamber President Brenda Olmos (AppleCare Medical Group).

Alondra Hot Wings Celebrates 15th Anniversary

Alondra Hot Wings recently celebrated 15-years in business, they were joined by friends, family, elected officials, and chamber members.

Paramount Chamber President Gary Johnson (ACE Clearwater) presents Alondra Hot Wings owners with a certificate of recognition for their 15th anniversary. From left; Danny, Joey, and Garo Kazarian, with President Gary Johnson.

Genesis Coronado representing Congresswoman Lucille Roybal-Allard presents a certificate to the owners of Alondra Hot Wings. From left; Genesis Coronado (office of Congresswoman Lucille Roybal-Allard), Danny Kazarian, Joey Kazarian, Garo Kazarian, and Kirk Kazarian.

Mayor Peggy Lemons presents a certificate from the City of Paramount congratulating Alondra Hot Wings owners Danny, Joey, and Garo Kazarian.

Photo taken at the 2002 grand opening of Alondra Hot Wings first restaurant.