Pulse Beat April 2012

P A R A M O U N T

PULSE BEAT April 2012

Serving the Community Since 1990

www.paramountchamber.com

April In Paramount Is Filled With Activity

important investment in our town, since students and families improving their educational levels also create a brighter future. It’s also a positive, upbeat way to publicize a business.

All donations will be made to the PEP 501c3 non-profit entity, and will be tax deductible.

The theme of the event will be “Vintage Hollywood” and it will take place at Progress Park Plaza, 15500 Downey Avenue.

If interested in attending, sponsoring or making other contributions, please contact Suleyma Rosales at (562) 2202132 or srosales@paramountcity.com.

Paramount Kids On Earth Day

You can have a good time while helping Paramount students go to college at the annual PEP Scholarship Fundraiser on April 27 at Progress Park.

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“I never knew the charm of spring I never met it face to face I never knew my heart could sing I never missed a warm embrace Till April in Paramount ...”

es, it’s April in Paramount, and although the aforementioned lyric – with an affectionate nod to vintage songwriters Vernon Duke and E.Y. Harburg – is actually about the same month in Paris, the charm and color of spring in bloom are certainly no strangers to our town.

April has a full calendar of Cityrelated events in Paramount. Here’s a sampling.

Fun At The Easter Faire

The month kicks off with the City’s annual Easter Faire, with the usual strong turnout of families expected at

Paramount Park on Saturday, April 7.

It’s a lovely day in the park for residents to enjoy among friends. The many fun activities, including egg hunts for the kids and the appearance of the Easter Bunny, make this one of the most anticipated City events of the year.

Pride Is In The Air – Nominate a Beautiful House

The Paramount Pride beautification award offers a yearly showcase for residential property owners who add to the quality of life in town by maintaining their homes in a clean, stylish and attractive manner.

Paramount Chamber of Commerce

PULSE BEAT

15357 Paramount Boulevard, Paramount, CA 90723

The nomination period is now open, and anybody in town can submit a property as long as it’s within the City limits. A team of design professionals will review all of the homes that are nominated and the winners will be recognized by the City Council at its June meeting.

To make a nomination, please call (562) 220-2027 or visit the City’s website at www.paramountcity.com.

Fundraiser Produces College Scholarships

The 9th Annual Scholarship Fundraiser for the Paramount Education Partnership (PEP) will be held on April 27 from 6:00 p.m. to 9:00 p.m.

This is a great opportunity for businesses and individuals to give back to the community by helping Paramount students afford a college education.

Your financial or prize donations are an

The City’s STAR After-School Program will again celebrate Earth Day, April 22, during the previous week with numerous activities that highlight the importance and responsibility of “going green.” These will begin with all students filling out an Earth Day Pledge that states: “I pledge to do my part in taking care of the earth. ...” and then include their personal statement.

The kids will also participate in hands-on exercises like campus cleanups, making crafts from recycled materials and reading stories relating to environmentalism.

Each STAR student will receive a commemorative Earth Day t-shirt to increase recognition on their school campus.

In addition, the City held its 4th Annual Earth Day poster contest. There were 1,600 submissions this year from all of the STAR campuses, with the theme being: “Recycle Today For a Better Tomorrow!”

The winning entries were as follows: Zoe Carrillo (1st place, Hollydale, 4th grade, $100), Alexa Medina (2nd place, Alondra Middle, 6th grade, $60) and Hailey Villalta (3rd place, Mokler, 2nd grade, $40). The money awarded to the winners was funded by Cal-Met Services and the City of Paramount.

Congratulations to the finalists. And keep recycling!

What’s inside Ask The Expert..........................10 Business Card Directory.............12-13 Business Corner.........................11 Cityscape..................................15

Help wanted............................. 9 Mayors Corner.......................... 3 Members Only...........................14 New Members...........................10

On Patrol...................................... 4 PEP.................................................7 Service Clubs.................................13

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April 2012 Paramount Pulse Beat

April 2012 Paramount Pulse Beat

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Mayor’s Corner news with you here in this corner of the Pulse Beat throughout my term.

Paramount Champs!

Mayor, Peggy Lemons

New Term As Mayor

It is my honor to be selected by my fellow Councilmembers to take over as the City’s mayor. I thank my colleagues for this great opportunity and look forward to serving our community in this role over the next year.

The Council also elected Gene Daniels as Vice Mayor.

These are times of great change for local government, with many new challenges. But Paramount has faced more daunting ones in the past and we have always risen up to meet them. I know that with the support and participation of this resilient community, which is full of active and committed individuals, we will continue to prosper and progress.

It will be my pleasure to share the City’s

Big time congratulations to the Paramount High School boys soccer team for finishing up another remarkable championship season. Not only did they clinch their third consecutive Division III CIF, Southern Section crown, but they also won the Southern California Division I Regional title for the second time in the last three years. The Pirates have a 21-1 postseason record over that period.

We have a true dynasty in our midst.

The Pirates are only the fourth boys sports program in CIF-Southern Section history to pull off the rare “three-peat.”

It’s with great pride that we applaud the talented players and great coaching staff.

Such a fine and successful example of teamwork is a fitting, outstanding way to represent our town. It will be awfully exciting to see what happens next year ...

Celebrate National Library Week

April 8-14 is National Library Week, which is observed by all public, school, academic and special libraries throughout the U.S. and celebrates the role libraries play in our communities. To mark the occasion, the Paramount Library will present a special live animal show on Saturday, April 14, at 2 p.m. featuring the group Paramount Pets. Kids

If you can’t make it better, you can laugh at it.

Erma Bombeck

BUSINESS WORKSHOP WordPress for Beginners Thursday, MAY 10, 2012 * 10:00 am-12:00 pm

For those want to update their business website, write a blog, or create online content should know WordPress. WordPress is a simple to use program that controls how content looks on the web. This workshop will cover learning the basic WordPress structure, what it is, how it works and how to use it Fee: $25

Make all checks payable to: LBCC

*Free Business Counseling Also Available *$25.00 refundable deposit required

For Reservations:

Paramount Chamber of Commerce 15357 Paramount Blvd, Paramount, CA 90723

562-634-3980

of all ages and their families are welcome to attend. No reservations necessary. The program is sponsored by the Friends of the Paramount Library.

The library will also have a Family Place five-week parent/child workshop featuring local professionals beginning April 18.

Registration is required. Please call (562) 630-3171 or visit during open hours for more information.

Every Saturday at 2 p.m., the library offers story time for children. There is also a knit/crochet club, “Hooked on Yarn,” for adults that meets the 2nd and 4th Thursdays of the month at 12 p.m.

The Paramount Library is open Tuesday through Thursday from 10 a.m. to 8 p.m. and Saturday from 8 a.m. to 6 p.m.

Household Hazardous Waste, EWaste Collection Coming to South Gate Park

For toxic materials that can’t be thrown away in the trash, Los Angeles County holds collection events at various locations and has five permanent collection sites. Products include motor oil, anti-freeze, paint, turpentine, pesticides and herbicides, household and car batteries, acid-based cleansers, expired pharmaceuticals, fluorescent light bulbs and more. You can also bring e-waste such as cell phones, computer monitors, TVs, printers and others. This service is free.

Also, home-generated sharps like hypodermic needles, syringes, lancets and intravenous needles can be disposed of here.

Locally, there will be a “Roundup” collection on Saturday, April 21 at South Gate Park in South Gate from 9 a.m. to 3 p.m. The park is located at Tweedy Blvd. and Hildreth Ave., and the entrance for the Roundup is on Tweedy.

Bring the items in a sturdy box, preferably in their original labeled containers.

There is a limit of 15 gallons or 125 pounds of hazardous waste per trip. Be prepared to leave the containers and boxes. Remove all other items from your trunk before loading the waste.

To find a full list of what is acceptable, and what is not, and where the other locations are, call 1 (888) CLEAN-LA (1-888253-2652) or visit or www.CleanLA.com.

SEAACA Holding Discounted Adoption Days

Dogs and cats tend to live happier and fuller lives when they have a companion of the same species. In this spirit, Southeast Area Animal Control Authority (SEAACA) will hold a “Meow Luau” on Saturday, April 14. Cat adoption fees will be discounted 50 percent, making them $30. On top of that, a second cat can be adopted with no additional fees for residents in the SEAACA service area, which includes Paramount.

Then on Saturday, May 19, for the “May We Join Your Family?” event, adult dogs will have a reduced adoption fee of $50 with a second adult dog adoption on the same day at no additional cost.

Responsible pet owners that have adequate room for one or two new furry family members will receive extra incentives on top of the reduced adoption rates at these Super Saturday events: • 10 pounds of dog or cat food.

• Dog or cat toys.

• Dog or cat collars.

• Information about SEAACA Animal Care and Control.

For more information about these events or about SEAACA, please visit www. seaaca.org or call (562) 803-3301.

ACCOUNTING & INCOME TAX Fully Licensed & Bonded Tax Professionals Cecilia J. Tascon, CPA Vicky Uisprapassorn, EA, ATP, ATA

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VICKY PROFESSIONAL SERVICES, INC.

15975 Paramount Blvd. Suite A, Paramount

562-634-1178

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April 2012 Paramount Pulse Beat

On Patrol

Free Rental Property Workshop Coming Up

FREE BUSINESS COUNSELING English/Spanish Contact the Paramount Chamber of Commerce Business Resource Center

For an Appointment: 562.634.3980

OPEN

Mon-Fri Saturday Sunday

6 a.m. - 6 p.m.

6 a.m. - 4 p.m.

8 a.m. - 3 p.m.

All Types Of Non-Hazardous Waste Materials CLEAN-FLAT-QUICK

Paramount Resource Recycling 7230 Petterson Lane Paramount

562-602-6505

Century Freeway I-105

P.R.R.

7230 Petterson Ln

Rosecrans Ave Somerset Blvd.

Artesia Freeway (91)

N

➢

When you send money to people you do not know personally or give personal or financial information to unknown phone callers, you increase your chances of becoming a victim of telemarketing fraud.

If you are age 60 or older — and especially if you are an older woman living alone — you may be a special target of people who sell bogus products and services by telephone. Telemarketing scams often involve offers of free prizes, low-cost vitamins, health care products and inexpensive vacations.

If you hear these or similar “lines” from a telephone salesperson, just say “no thank you,” and hang up.

• “You must act ‘now’ or the offer won’t be good.”

• “You can’t afford to miss this ‘high-profit, no-risk’ offer.”

• “You’ve won a ‘free’ gift, vacation, or prize.” But you have to pay for “postage and handling” or other charges.

• “You must send money, give a credit card or bank account number, or have a check picked up by courier.”

• “You don’t need to check out the company with anyone.” The callers say you do not need to speak to anyone including your family, lawyer, accountant, local Better Business Bureau or consumer protection agency.

• “You don’t need any written information about their company or their references.”

It’s very difficult to get your money back if you’ve been cheated over the telephone.

Before you buy anything by telephone, remember: • Never send money or give out personal information such as credit card numbers and expiration dates, bank account numbers, dates of birth or social security numbers to unfamiliar companies or unknown persons.

• Don’t buy from an unfamiliar company. Legitimate businesses understand that you want more information about their company and are happy to comply.

• Always ask for and wait until you receive written material about any offer or charity.

If you get brochures about costly investments, ask someone whose financial advice you trust to review them. But beware — not everything written down is true.

• Always check out unfamiliar companies with your local consumer protection agency, Better Business Bureau, state attorney general, the National Fraud Information Center or other watchdog groups.

• Obtain a salesperson’s name, business identity, telephone number, street address, mailing address, and business license number before you transact business. Then verify the accuracy of these items.

• Before you give money to a charity or make an investment, find out what percentage of the money is paid in commissions and what percentage actually goes to the charity or investment.

• Don’t pay in advance for services. Pay services only after they are delivered.

• Be wary of companies that want to send a messenger to your home to pick up money, claiming it is part of their service to you. In reality, they are taking your money without leaving any trace of who they are or where they can be reached.

• Always take your time making a decision. Legitimate companies won’t pressure you to make a snap decision.

• Don’t pay for a “free prize.” If a caller tells you the payment is for taxes, he or she is violating federal law.

• Never respond to an offer you don’t understand thoroughly.

• If you have been victimized once, be wary of persons who call offering to help you recover your losses for a fee paid in advance.

• If you have information about a fraud, report it to local law enforcement agencies such as the Paramount Sheriff’s Station at (562) 220-2002.

Information is from the FBI website.

PRR

Garfield Ave

Beware of, and Avoid, Telemarketing Fraud

DISPOSAL SITE IN PARAMOUNT

L.B. Frwy-710

The next Good Neighbor Program (GNP) – a free seminar for Paramount rental property owners and managers – will be held Saturday, April 28. The workshop will take place at the Clearwater Building in the Civic Center from 10:05 a.m. till 2:30 p.m.

Those attending will receive the program’s certification and seal of approval that can help attract quality tenants.

The classes are offered in conjunction with the Apartment Association of Southern Cities, the Sheriff’s Department and attorneys specializing in landlord/tenant law. Topics include such areas as tenant screening, evicting problem tenants, developing effective rental agreements and recognizing criminal activity, all in an effort to keep a property free of crime.

GNP aims to enhance the quality of life for residents, create higher tenant satisfaction rates and remove unlawful tenants. The effort also increases a property’s long-term profitability for the owner, lowers maintenance costs and establishes close contact between the owner/manager, the City and the Sheriff’s Department. It’s an award-winning program that the City of Paramount has offered for many years and has been utilized by hundreds of property owners in town.

Those who successfully complete the program may receive a one-year free membership in the Apartment Association of Southern Cities and a one-year waiver of their City business license fees.

To RSVP, please call (562) 220-2002.

CALL FOR HOLIDAY HOURS

To place an ad in P A R A M O U N T

PULSE BEAT

Call Maria 562-634-3980

“3” TIME AWARD WINNING PUBLICATION T H E P U L S E O F PA R A M O U N T

A MONTHLY PUBLICATION OF THE PARAMOUNT CHAMBER OF COMMERCE Distributed and read by more than 20,000 residents and business owners in Paramount 15357 Paramount Boulevard, Paramount, CA 90723 562-634-3980 • Fax: 562-634-0891 • www.paramountchamber.org Copyright 1990 - 2012 by Paramount Pulse Beat. All rights reserved. Reproduction in whole or in part without permission is prohibited. The Paramount Pulse Beat is not responsible nor liable for any claims or offerings, nor responsible for product availability that may be advertised.

April 2012 Paramount Pulse Beat

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Clubs & Organizations

USA/Mexico Sister Cities National Conference

USA/Mexico Sister Cities 49th National Conference was recently held in Culver City. Paramount-Tepic Sister received the Award of Excellence from the National Board, Ana Flores and Dolores Covarrubias accepted on behalf of the club.

Community News

Income Tax “Servicio Personalizado”

ASSISTIENDO A LA COMUNIDAD POR MAS DE 17 AÑOS

Reportes (1040EZ) desde $40.00 con descuento

Reciba $20.00 de descuento 15903 Lakewood Blvd. Suite 203, Bellflower, CA 90706 (562) 630-4004

IN BUSINESS OVER 30 YEARS

Sales & Service (TV – Computer & Monitor)

7 Days/24 Hours Network Maintenance & Service VCRS – DVDS – STEREOS – AMP – MIXER – PA MICROWAVE – CAMCORDERS – KARAOKE – DJ BIG SCREEN – PLASMA – LCD – DLP – LED

Call Mr. Tim

(562) 633-5444 15920 Downey Ave. A1, Paramount, Ca. 90723 Hours: Mon. – Sat. 10am -6pm * Closed Sundays

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April 2012 Paramount Pulse Beat

Members in the News

KDS is Triumphant at Showstopper Regional Dance Competition

Happy Easter!

Mexican Restaurant Since 1970 when the first Casa Gamiño was opened, founder Cipriano Gamiño strived to give his customers good Mexican food and excellent service at a good price at all Casa Gamino locations.

No gimmicks, just delicious food.

Music Duet – Friday & Saturday Nights 5:30 pm – 9:30 pm

8330 E. Alondra Blvd., Paramount

562-630-9100 562-634-6225

Kimberlyʼs Dance Studio recently competed at the Disneyland Hotel and placed in a number of categories, including earning a double platinum award and taking first overall for a duo performance by Laisha Hernandez and her brother Juan. Kimberly said, “We are so proud of the success of all of our dancers and are looking forward to our next competition in Claremont.”

Kimberly’s Dance Studio Reigns at Rainbow Competition

KDS competed at Bridges Auditorium in Claremont and dominated the competition. Groups and soloist received top honors for their performances and showmanship. Izabella Lopez was proudly crowned as 2012 Dancer of the Year!

The Los Cerritos YMCA Invites Kids and Parents to Attend Healthy Kids Day®, April 28 On Saturday, April 28, the Los Cerritos YMCA is celebrating Healthy Kids Day® with a free community event that will help families find fun through active play and educational opportunities to improve health and well-being. As part of the Y’s commitment to strengthening community by addressing critical gaps in health and education, Healthy Kids Day will encourage kids and parents to commit to keeping the body and mind active now and throughout the summer.

Summer is the time for kids to get up, get out and grow, but sometimes when the school year ends, so does a child’s exposure to activi-

ties that stimulate the body and mind. Healthy Kids Day will inspire kids and parents to take advantage of summer and give them the tools to grow and achieve.

At Healthy Kids Day, the nation’s largest health day for kids, families will enjoy free fitness class demos, ideas to keep your family healthy from health and wellness professionals, inflatable obstacle courses and so much more.

Healthy Kids Day takes place from 10:00 am to 1:00pm at 15530 Woodruff Ave., Bellflower, CA 90706. For more information, call 562.925.1292 or visit lbymca. org/loscerritos/specialevents.

Workshops That Help Businesses Grow Available at theParamount Chamber

www.paramountchamber.com (click on events/calendar)

Open: 11:00 am - 10:00 pm Fri. - Sat. 11:00 am - 11:00 pm

April 2012 Paramount Pulse Beat

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pep

PEP Scholars Represent Paramount Far And Wide

Over the last eight years, the Paramount Education Partnership (PEP) has presented nearly $400,000 to local students-in-need who meet specific qualifications and fill out detailed applications. These students are enrolled in community college, trade school or university and the money can only be used to help pay for tuition, fees, books and supplies.

During this time period, student scholarship recipients have represented Paramount at a wide array of secondary education institutions such as the following:

USC UCLA UC, Irvine UC Santa Barbara UC, San Diego UC, Davis Cal Poly San Luis Obispo Cal Poly Pomona

CSU, Long Beach CSU, Fullerton CSU, Dominguez Hills CSU, Humbolt Biola University Ramona College Northwestern College Art Institute of L.A.

The Fashion Institute of Design & Merchandising Le Cordon Bleu Universal Technical Institute Long Beach City College Cerritos College Rio Hondo College

Those students have been remarkably diverse in their chosen fields of study, including: Accounting Aerospace Engineering Anthropology Architectural Engineering Automotive Mechanics Biochemistry Biology Business Administration Business Economics Business Management Business Marketing Chemical Engineering Chemistry Child Psychology Communications Computer Engineering Computer Science

Creative Writing Criminal Justice Culinary Arts Early Child Development English English Literature Environmental Science Equine Veterinarian Science Fashion Merchandising Film & Electronics Arts Fine Art Fire Tech Genetics Geography Hotel Management Kinesiology Law

Mathematics Mechanical Engineering Music Performance Nursing Occupational Therapy Paralegal Physics Political Science Psychology Public Administration Pre-Veterinarian Medicine Social Worker Sociology Spanish & Chicano Studies Theatre

This month, the Paramount community has another opportunity to come together to help further the education of our youth, which is an important investment in our future.

Businesses and individuals can take part in the 9th Annual PEP Scholarship Fundraiser on April 27 from 6:00 p.m. to 9:00 p.m.

This is a great opportunity for businesses and individuals to give back to the community by helping Paramount students afford a college education. Your donation of money or prizes is an important investment in our town, since students and families improving their educational levels also create a brighter future. It’s also a positive, upbeat way to publicize a business.

Becoming a sponsor provides a number of advantages for publicizing a business while providing a public service for the people of Paramount.

All donations will be made to the PEP 501c3 non-profit entity, and will be tax deductible.

If you’re attending the event – which will have a “Vintage Hollywood” theme – there will be great food and lots of fun with a variety of casino-type games, plus the chance to gain some wonderful prizes through an end-of-the-evening raffle.

The PEP Scholarship Fundraiser will take place at Progress Park Plaza, 15500 Downey Avenue.

If interested in attending, sponsoring or making other contributions, please contact Suleyma Rosales at (562) 220-2132 or srosales@paramountcity.com.

PEP is a collaborative effort between the City of Paramount, Paramount Unified School District and the Paramount Chamber of Commerce.

Still Time To Apply For Scholarships

Applications for the PEP scholarships are still available, with a May 30th submission deadline. The application may be found on the City of Paramount website at www.paramountcity.com and on the Paramount Unified School District website at www.paramount. k12.ca.us/. Hard copies can be picked up at Paramount City Hall, the Paramount City Yard, Paramount Chamber of Commerce and at locations throughout the School District.

Scholarships of $1,000 are awarded to students attending a community college and $3,000 to students attending an accredited four-year institution within the U.S, including vocational/ trade/ technical schools. Scholarship monies may only be used to pay tuition, fees, books and supplies for the 2012-2013 school year.

The application must be submitted in person or by mail by May 30, 2012, to: Attention: Scholarship Committee Paramount Education Partnership, Inc., 16400 Colorado Avenue, Paramount, CA 90723 For information, please call (562) 220-2132.

To place an ad in P A R A M O U N T

PULSE BEAT

Call Maria 562-634-3980

HOURS

Mon. - Fri. 6:30am - 5:00pm Sat. 7:00am - 4:00pm Delivery Available 5 Days

15101 Paramount Blvd.

Paramount, CA 90723

562-633-1143 Starting in March we will be open Sundays

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April 2012 Paramount Pulse Beat

PARAMOUNT CITY COUNCIL

The Paramount City Council recently held its annual mayoral transition meeting. Outgoing Mayor Daryl Hofmeyer received a number of presentations from local officials commemorating his completed one-year term.

Yvette Shahinian, representing Congresswoman Linda Sanchez.

Heather Hutt, representing Assemblymember Isadore Hall.

Irantzu Pujadas, representing Senator Alan Lowenthal.

Leonard Crespo from the Paramount Chamber of Commerce.

Lt. Tony Tachias and Capt.

Merrill Ladenheim from the Sheriffʼs Department.

Erin Stibal, representing Supervisor Don Knabe.

Vice Mayor Peggy Lemons, who was elected the new Mayor by the Council.

THE CITY COUNCIL ALSO MADE SOME PUBLIC PRESENTATIONS AT THE MEETING

March was celebrated as National Womenʼs History Month to highlight the great contributions that women have made to the U.S. Members of the Paramount Womenʼs Club – which has contributed to the local community since 1926 – attended to help mark the occasion.

March was also noted as Safe Communities Month, which emphasizes the concept that the entire community has a stake in keeping the City crimefree and safe. Capt. Merrill Ladenheim of the Los Angeles County Sheriffʼs Department accepted the Cityʼs proclamation. From left, Vice Mayor Gene Daniels, Councilmember Diane J. Martinez, Capt. Ladenheim, Mayor Peggy Lemons, Councilmember Tom Hansen and Councilmember Daryl Hofmeyer.

March was, additionally, marked as American Red Cross Awareness Month.

Everyone was urged to give their support to the Greater Long Beach Area Chapter. Volunteer Brian Jackson was on hand. From left, Vice Mayor Gene Daniels, Councilmember Diane J. Martinez, Jackson, Mayor Peggy Lemons, Councilmember Tom Hansen and Councilmember Daryl Hofmeyer.

Deputy Richard Brown was commended for his work in subduing, disarming and arresting a gang member suspected of firing gunshots at an apartment complex. From left, Vice Mayor Gene Daniels, Councilmember Diane J. Martinez, Dep. Brown, Mayor Peggy Lemons, Councilmember Tom Hansen and Councilmember Daryl Hofmeyer.

April 2012 Paramount Pulse Beat

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Members in the News

Stater Bros. Honors Truck Drivers at Annual “Safe Driving Awards Banquet”

HELP WANTED INSURANCE SALES – Growing company seeking dynamic self-starters, hardworking, energetic, bilingual (Spanish/English), and sales oriented individuals with a strong interest in educating the community about Insurance and Financial Products.

A positive attitude and commitment to providing exceptional customer service are required. Insurance experience is a bonus but not a necessity. More importantly, we are looking for ambitious quick learners who are excited about determining their own salary and want to be an integral part of a growing company. Email resume to maria@galliagency.com or fax resume to 562-817-5621.

Now hiring, AUTO MECHANIC, BODY AND PAINT TECH., AND OUTSIDE SALES ACCOUNT MANAGER. Email Heraldsgarage@gmail.com or visit Herald’s Garage 8124 E. Alondra Blvd., Paramount.

“Stater Bros. Chairman and CEO Jack H. Brown presents Two Million Mile Safe Driving Jacket to 30-year Stater Bros. Truck Driver John Calvert. In total, 10 current Stater Bros. Truck Drivers have driven over Two Million Accident-Free Miles.”

The current roster of Stater Bros.

Truck Drivers represents an impressive total of 3,572 years of safe driving without an accident.

The Company is especially proud of the 10 current Truck Drivers who have each driven over two million accident-free miles and the 96 current Truck Drivers who have each driven over one million accident-free miles.

These Truck Drivers proudly wear their distinguishable “Million Mile” Jackets and Caps, which are presented to them by the Company.

At this year’s Safe Driving Awards Banquet, two (2) Stater Bros. “Family” members joined the “Two Million Safe Miles Club.” And eleven (11) Stater Bros. “Family” members joined the

“One Million Safe Miles Club.” In addition to receiving their “Million Mile” Jackets and Caps, these Truck Drivers will be featured in the Company Newsletter.

“I am extremely proud of our professional Truck Drivers’ safety record for safe miles driven, which leads the Supermarket Industry in Southern California”, stated Jack H. Brown, Chairman and Chief Executive Officer of Stater Bros. Markets. “Our Annual Safe Driving Awards Banquet is the Company’s way of showing our professional Truck Drivers how important and valuable their safe driving records are, not only to the success of Stater Bros. Markets but for the safety of the communities we are privileged to serve.”

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“Porque a nosotros nos importa usted” Y... PARA MAS INFORMACION

Para saber si califica Ilame por teléfono ahora mismo.

ESTAMOS FRENTE A LA IGLESIA NUESTRA SEÑORA DEL ROSARIO

(562) 630-1991

ABIERTO TODOS LOS DIAS DE LUNES A SABADO 9:00 AM - 7:00 PM

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14906 Paramount Blvd.

Paramount

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April 2012 Paramount Pulse Beat

Ask The Expert

Citrus Pest and Disease Prevention Program Tom Shea Citrus Pest & Disease Prevention Program californiacitrusthreat.org tshea@ucdavis.edu 951-683-6491, ext. 224 We have had more sightings of the Asian Citrus Psyllid throughout southern California since our citrus news column last month.

So it is still very important that you look over your citrus trees on a regular basis – at least monthly, if not weekly. Remember that the Paramount Chamber office has bookmarks and flyers with color photographs of the Asian Citrus Psyllid. Also, you can go to californiacitrusthreat.org to get updated information. If you believe you have seen an ACP in your yard, contact your local nursery or garden center for advice on how to treat and protect your citrus tree. Plus you can call or email Tom Shea, (contact information listed below).

SOME OTHER VARIETIES OF CITRUS TO CONSIDER PLANTING:

Make sure that you are buying a grafted tree from a reputable retail plant nursery licensed by the California Department of

Food and Agriculture.

LEMONS: These are the “year round citrus” that you can use on a daily basis, whether squeezed over salads, seafood, or used in desserts or drinks. Plant them near the kitchen, so that they are handy to pick and can be used at a moment’s notice. You probably only need one type of lemon, but it’s your yard so ...

Meyer Lemon is a great choice for a homeowner. The tree is smaller, compact, heat tolerant and multi-trunked plus it recovers from frost and freeze well. This hybrid cross of orange and lemon produces a milder, less acidic fruit that is now finding great favor with chefs, as it doesn’t overpower whatever it is used with.

Variegated Pink Eureka Lemon is the one you want for a more tart lemon. It is a very attractive tree with white and green leaves plus white and green stripped fruit.

The flesh has bits of light pink. The tree is small 8 to12 feet maximum, unlike the standard Eureka lemon that can easily get out of hand. Eureka is the common store lemon – from Los Angeles, CA, about 1877 (may be the Italian, ‘Lunario’) highly acidic, juicy, a vigorous tree - “A weed to growers” It will require frequent pruning.

Write a Will

By Maria F. Galli State Farm Insurance 562-817-5620

You’ve worked hard to accumulate valuable assets over the years. How do you plan to distribute this property after your death?

It’s important to have a will, regardless of the value of your possessions.

This written document instructs how you want assets that pass via your will (money, property and other assets) to be distributed after your death. If you die without a will, your probate assets will be divided according to state law.

Here are some tips for preparing a will:

• Have an attorney draft your will.

If you draft your own will, make sure it complies with state law or it could

be invalid.

• Name an executor, whose role is to handle all administrative aspects of the will, including collecting assets, paying all debts and taxes and distributing your estate, according to your wishes.

• List personal property such as artwork, collectibles, jewelry and other personal property that you want to go to specific individuals. Be clear about how you want your assets distributed.

• Do not include funeral preferences in your will because it may not be read until several weeks after your death.

• Review your will every few years and have your attorney make changes as appropriate.

With a little advance preparation, your local insurance or financial service professional will help ensure that your final wishes are handled the way you planned them to be.

Mark Your Calendars Paramount Chamber Job Fair Sponsored by: Paramount Petroleum

Saturday, May 12, 2012

Paramount Park • 14400 Paramount Blvd.

9:00 am – 12 noon More Information: 562.634.3980

* Help give your clients quality service, better technology and $200 back on their payroll processing when you recommend them to ADP!

“The Best Tasting Water in Paramount” FREE Drinking Water*

*For new customers. Bring in this ad and we will fill your 5-gallon container the first time FREE!

.25 cents per gallon Every Day WE SELL:

Water Bottles Coolers & Dispensers, Crocks, Taps, Caps •• Delivery Available ••

(562) 884-6121

* Free Labor Law Poster with Appointment ($100 Value)

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April 2012 Paramount Pulse Beat

Business Corner

Top 10 Tips for Using Google+

BY RIEVA LESONSKY

Have you tried Google+ yet? There is still a lot of mystery surrounding this social media platform and how it affects your business’s search rank in Google. Still, creating a Google+ profile can’t hurt your business—and it just might help. Here are 10 tips to get you started.

1. Create a personal Google+ profile.

Google+ offers business profiles too, but you need a personal profile first. Signing up is free.

Fill in your personal page with as much information as you can about yourself, your business and what you do.

2. Create a Google+ business page. Provide as much information as you can about your business. Consider what potential customers might want to know, including your business address, directions, hours and phone number, photos of your location or product photos.

3. Create circles. Google+ allows you to categorize different people into “circles” and specify which information you share with a particular circle. You can create circles for clients, potential clients, employees, business associates and more; you can also include people in more than one circle.

4. Go public. In addition to posting content to specific circles, you can also post it to the public. This means it will show up when someone does a Google search. Public posts are a great way to expand your audience by exposing your business to people who may never have heard of you.

5. Be engaging. Before posting anything to Google+, consider how it will benefit your audience. Content that gets attention usually includes questions, calls to action, photos or videos, or thought-provoking comments. Try to limit directly promotional posts about your business to about 10 or 20 percent of what you post.

6. Interact. The more you interact on Google+, the faster you build connections and increase your audience. In addition to posting your own content, share and comment on others’ posts (you’ll see them in your Stream).

When you share something, credit the originator and add your own thoughts to spark further conversation.

7. Add video. Since Google+ is integrated with YouTube (which is owned by Google), putting video on Google+ can attract more followers. Post how-to videos explaining how to use your product or service, or interview someone on your team about a current industry trend.

8. Promote it. Use the Google+ logo and/ or the +1 icon on your website, signage and marketing materials to help people find you on Google+. Download Google+ logos and icons and learn how to use them at http://www.google. com/+/business/brand-guidelines.html.

9. Measure results. The free Google Analytics tool can help you measure engagement on your Google+ page. See who is following your business, what information they like best and what they’re sharing.

10. Use third-party tools. Looking for tools

to help integrate your Google+ account into the rest of your social media plan? Currently, only a few tools exist, but more are being developed all the time. Visit http://www.google.com/+/ business/3rdpartytools.html to find third-party tools and get updates.

Rieva Lesonsky is CEO of GrowBiz Media, a content and consulting company that helps entrepreneurs start and grow their businesses.

Before launching her business, she was Editorial Director of Entrepreneur Magazine. Rieva

Lesonsky also works with the Los Angeles Regional Small Business Development Center Network. The SBDC is a group of successful small business owners helping fellow entrepreneurs start, sustain, and grow their business through low-cost workshops and free one-onone consulting in business planning, finance, marketing, and various other specialty areas (Spanish speaking consultants available). To make an appointment call: (562) 938-5100, or email: sbdcinfo@lbcc.edu.

Seniors MARK YOUR CALENDAR Laughlin Excursion Monday, April 9 Wednesday April 11, 2012 Departing at 9 am Monday, April 9, 2012 Returning at 6 pm Wednesday, April 11, 2012 Sign-up: Last day to register is March 29, 2012 Fee: $85 double occupancy $105 Single occupancy

The Arboretum Excursion Tuesday, April 17, 2012 Departing at 9 am Returning at pm Sign-up: Currently accepting registration Fee: FREE

For more information: 562-220-2090

Paramount Chamber of Commerce Golf Classic Tasting Tees Courtesy Of Brioche Bakery Café Corleone Eastern Meats & Deli Marukan Vinegar McDonald’s P Dogs Taco Luv e Th ne ak y O P Bu in un ce l F Al ay han e h e C w ir a n t riz Fa For Wi y P to ter ys M

Tournament Sponsor

Carlton Forge Works Major Raffle Prize:

Complete Set of Golf Clubs, Bag & Covers

Sponsored by: Fenico Precision Castings Hole-in-One Prize:

Shelby Cobra Replica

Sponsored by: Cal Met Services, Inc. Cart Sponsor:

Ra

ffle

& Sil Au ent ctio n

Golf Carts

Sponsored by: Bodycote Thermal Processing Mystery Prize:

$500 Value

Sponsored by: Paramount Petroleum Beverages:

Drink Holes & Beer on Tap Sponsored by: Triangle Distributing\

Friendly Hills Country Club

Lunch on the Course:

Box Lunch

Sponsored by: Transcom Services Eastern Meats & Deli

8500 S. Villaverde Drive Whittier, CA 90605-1342 (562) 698 -0331

Long Drives & Closest to the Pins:

Paramount Chamber of Commerce 15357 Paramount Blvd. • Paramount, CA 90723

Awards

562-634-3980 • Fax 562-634-0891 www.paramountchamber.com

$50 Cash Prizes

Sponsored by: Lindsay Lumber Sponsored by: Don Knabe Supervisor 4th District County of Los Angeles

Friendly Hills Country Club – April 16, 2012

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April 2012 Paramount Pulse Beat

Business Card Directory Run your business card for as little as $25.50 per month.

Contact Maria 562-634-3980

M General Dentistry Hablamos Español

MAX B.

MARTINEZ D.D.S.

15101 Paramount Blvd.

Paramount, CA 90723

562-633-1143

16311 GARFIELD AVE., PARAMOUNT, CA 90723

For the Maximum Touch of Care

16299 S. Paramount Blvd., Paramount, CA 90723 562-531-4740

MARIA MAC LEAN

Membership Services Director THE PULSE OF PARAMOUNT COMMERCE AND INDUSTRY

ROSE C. TOWE Tel: 562.633.2300 Fax: 562.633.2345

15357 Paramount Boulevard Paramount, California 90723 562-634-3980 - Office 562-634-0891 - Fax

www.wardprop.com Rose@wardprop.com

Chamber Members get a free COMPUTER tune up when you present this flyer (limit one per customer per location)

562.361.PLUG(7584)

FENICO

W W W. P C S M A R T T E A M . C O M

PRECISION CASTINGS 562/634-5000 • 800/634-5000 FAX 562/634-4900 7805 Madison Street Paramount, CA 90723-4220

Sales • Service• Parts • Accessories 562-531-1225 (888) MID-MOTO 714-828-4080 Fax 562-531-0730

DIANA SLUMSKIE

www.mid-citieshonda.com

Have You Thought About Having Your Hard Copy/Pre-Computers era Files Such as Documents, Photos, Flyers or Printed Newspaper and Magazine Issues DIGITALIZED? We have several pricing options to fit your budget.

Special safe, secure pick up and delivery for your valuable archives is available.

(562) 440-7180 We also Publish, Design and Print Newspapers, Magazines, Books, Brochures & Business Cards

Publication & Delivery Courtesy of Pulse Beat Advertisers

April 2012 Paramount Pulse Beat

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To place your business card ad here contact Maria at the Paramount Chamber 562-634-3980 Let Us Promote Your Business -Become A Member TodayParamount Chamber of Commerce • FREE- Advertisement in Paramount’s Best Read Newspaper • FREE- Listing on the Paramount Chamber Website • FREE- Two Listings in the Paramount Business Directory • FREE- Member Discount Program

562-634-3980

Visit

www.paramountchamber.com to view the Pulse Beat Online

Make A Difference ✩ Join A Service Club Serving the community since 1946, the Paramount Lions have been actively participating in and providing donations to support local programs such as PEP (Paramount Education Partnership), Relay for Life, City of Hope, youth sports, food banks, and eye care for families in need.

Come join our dedicated members as we build friendships and partnerships with a common goal of giving back to the community.

Join us for lunch: Thursdays --12:30-1:30

Casa Gamino Restaurant 8330 Alondra Blvd.

Google us: Paramount Lions Club Call us: 562.716.5859

PARAMOUNT ELKS LODGE 1804 Serving the community for over fifty years Major Sponsor of Dictionaries for 3rd graders PUSD Monthly/Yearly Scholorships for PHS seniors Donate to Vets in L.B. Vets Hospital

Meetings every Monday night 730pm HALL FOR RENT Weddings * Quinceaneras * Birthdays Max 250 people 8108 E. Alondra Blvd • 562 633-1804 www.paramountelks.org

Paramount Rotary Club has served the Community since 1954 The Rotary Club is an organization of local business and professional people who supply humanitarian assistance to primarily local residents. Among its many services, the Club’s members personally provide: • college/technical school scholarships to graduating Paramount students, • clothing to qualified Paramount children, • holiday season food and gift support to qualified Paramount families and, • books and educational materials to Guatemalan students, reconstructive cleft palate and clubfoot surgery to Mexican children.

The Club raises funds for these community services through its annual Paramount Rotary 10K Race and Paramount Rotary Golf Tournament.

The Club meets at noon every Tuesday at Progress Plaza Park (15500 Downey Ave.) for fellowship, lunch and an informational program.

Do the Club’s activities sound like fun to you? If so, please be our guest for lunch. For more information call President John Berg at 562-630-1200 ext.

219 or Secretary Duane Mahan at 562-634-0234. Please visit our website at ClubRunner.ca/Paramount . We hope to see you soon!