Support tourism and destination management

Responsible officer: Section Leader Economic Development and Tourism

Does legislation require us to provide this service? No

CSP outcomes met by this service

• Year-round tourism and event opportunities are on offer

• A regional approach to tourism promotion is maintained

• The promotion of our natural tourism and sport tourism offerings is maintained

• The growth of cultural tourism is supported

• The amenities at our popular destinations are enhanced

• Investment in new tourism product, and event and tourism infrastructure is encouraged

• A diverse calendar of events drives year-round visitation and economic benefit to the region.

How is the service delivered?

This service is focused on supporting our visitor economy businesses and delivering a strong brand which can be marketed to consumers, the media, trade and industry.

We, often in partnership with industry:

• Market the Coffs Coast to potential holiday, event and business visitors

• Provide visitor information services

• Maintain the Coffs Coast visitor website, app and digital kiosks

• Seek strategic direction through industry working groups

• Advocate on behalf of the tourism industry

• Deliver tourism industry development and engagement programs

• Maintain the Coffs Coast’s ECO Destination certification.