Gwen Lee creditcontrol@cimltd.co.uk Tel: 01795 509 103
Marketing Manager
Lucas Payne lucas@cimltd.co.uk
Social Media Manager
Lily Lawson socials@cimltd.co.uk
Sales Director
Tom Woollin tom@cimltd.co.uk
Chief Executive
John Denning
Editor’s letter
With the arrival of June marking the start of British Summertime- I’m talking Pimm’s, Wimbledon, and the occasional day reaching above 20 degrees—I’m sure you’ve all been busy with an influx of appointments as the nation gets summer ready. With summer in mind, we explore how salons are expanding their service offerings into body treatments as clients seek to enhance their appearance beyond facial features. Alongside this, we look into what’s hot in the aesthetics industry, and take an in-depth look at the current state of the UK aesthetics industry.
The arrival of a new month poses the perfect opportunity for a salon refresh, and, thanks to a range of industry experts, we delve into more than appearances, and discuss how to create an inclusive salon to ensure that everyone coming through your front door feels comfortable.
These features sit alongside our regular features, including the interior masterpiece, The Six, Mayfair, featuring as our salon of the month.
I could go on and on, but that’s all from me. I’ll leave you to enjoy this jam-packed issue of Salon Magazine, and if there’s anything else you’re keen to see, please do reach out!
Styling:
Photography: Jovaras Mazrimas
Ailsa
13 INTERIORS
Our industry experts guide us on creating inclusive salon interiors that are accessible and welcoming for all.
18 SALON OF THE MONTH
Sitting proudly in the heart of Mayfair and forward-thinking, The Six features as our Salon of the Month, offering unparalleled hair, beauty and grooming.
26
INTERIORS SPOTLIGHT
Sharing four standout salons, we discover the thought process behind their interior design.
29 AESTHETICS
We explore how salons are expanding into body treatments, and how these are gaining popularity as people seek to enhance their appearance beyond facial features.
40 AESTHETICS: STATE OF THE INDUSTRY
An in-depth look at the trends, challenges and opportunities shaping the future of UK aesthetics.
The UK & Ireland TrendVision Award 2025 Launches
Wella Professionals TrendVision Award 2025 is now open. The iconic hair competition is renowned as one of the greatest opportunities for up and coming talent to shine and is the perfect platform for artists to showcase their creativity and skills.
Wella Professionals is perfectly placed to be hosting one of the world’s greatest hair competitions, with more than 140 years of hairdressing expertise and the bold status as being the No. 1 Salon Colour Brand in the World¹, this is one competition that can help all hairdressers catapult their career.
The competition is open to anyone living or working in the UK or Ireland who is working in a salon or as an independent stylist. You don’t need to be a Wella Professionals account. The exception being the XPOSURE Creative Colour category, which is exclusive to hairdressing students.
To enter, competitors complete an online entry form with a before and after image, then upload both images or a transformational reel to Instagram, making sure the relevant hashtags and tags are included. Images must have been taken in the last 12 months, not previously entered into any industry competition.
The categories this year are:
NEW Transformation Award
A total transformation embracing both colour and cut. This transformation should embody the beauty of the model, ensuring optimum suitability. Creatively there’s no restrictions, this look can be classic and beautiful, or creative and edgy.
NEW Editorial Award
The editorial award should showcase a colour, cut and style that embodies a chic editorial feel. Taking inspiration from magazines, art and architecture to craft a unique look suited to the model.
NEW Digital Award
The Digital Award reel should demonstrate content creation skills and storytelling skills. The reel should be no longer than 60 seconds and needs to include a before look, the hair journey, and the finished model look. This is a great opportunity to showcase maximum creativity in both the finished look and social media storytelling.
XPOSURE Creative Colour
The student category, allowing fresh new talent to emerge. Entrants should showcase the creative use of colour placement to create visible hair colour whilst maintaining hair quality and condition.
Entries are now open. All successful photographic entries will go straight through to the UK & Ireland Final, which takes place on London. All categories will compete live at the final, making it a truly memorable event.
NHBF Welcomes New HMRC Guidance on Employment Status for Hair, Beauty and Barbering Professionals
The National Hair & Beauty Federation (NHBF) is pleased to welcome new guidance from HM Revenue and Customs (HMRC), created to help people in our sector understand whether they’re classed as employed or self-employed for tax purposes.
The guidance is especially useful for those working under the popular ‘rent a chair’ model — where professionals pay a fee or a percentage of their earnings to use a chair or space in a salon, barbershop or clinic.
Put together with input from the NHBF and other sector groups, the guidance includes practical, easy-to-follow information about common working setups, along with real-life examples. It also explains how to use HMRC’s Check Employment Status for Tax (CEST) tool to figure out someone’s tax status — whether that’s as an employee or a selfemployed business owner.
There’s also a short video included, which clears up some of the confusion around employment status, tax responsibilities, VAT registration, and why having written agreements in place when renting a chair or space is so important.
Caroline Larissey, Chief Executive of the NHBF, said:
“We’re delighted to have collaborated with HMRC, along with NHBF members, on this important guidance for employment status in our sector. This partnership represents a step forward in providing the sector with clearer, more accessible information on tax obligations
The new resources, will be valuable for salon, barbershop and clinic business owners, and professionals across our diverse sector. As with any guidance, there are naturally opportunities for continued refinement to reflect the full breadth of business models in our sector, particularly VAT exemptions for some beauty/ wellbeing treatments.
The NHBF will be actively signposting members to these helpful new resources alongside our own established guidance for hair and beauty business owners and chair/space/room renters. We look forward to our continued work with HMRC to ensure everyone in our vibrant and evolving sector has the tools they need to confidently navigate their tax responsibilities.”
“We understand the hair and beauty industry operates with various working arrangements, and it’s vital that both salon owners and professionals get their tax status right. This new guidance responds directly to requests from the industry for clearer, sector-specific information.
Whether you’re a salon owner with staff or someone who rents out chairs in your premises, this guidance will help you understand your obligations, so you can get your tax right first time.”
The NHBF will continue working with HMRC to make sure the guidance reflects the reality of how our industry works and supports everyone in meeting their responsibilities with confidence. www.nhbf.co.uk/home
Schwarzkopf Professional Introduces ‘FOR EVERY YOU’. Celebrating Individuality and Artistry in Hairdressing
2025 marks the beginning of a new era for Schwarzkopf Professional with the launch of FOR EVERY YOU - a unifying message bringing together education, innovation and inspiration, to help every hairdresser shape their unique hair story.
With a legacy rooted in partnership, Schwarzkopf Professional places the hairdresser at the centre, supporting them on their unique journeys. In 2025, the brand strengthens this commitment with the introduction of FOR EVERY YOU - a bold statement reaffirming its role as a true partner in craft. By providing the tools and support needed, Schwarzkopf Professional empowers hairdressers to express themselves freely and creatively, and to master their craft and achieve their full potential.
Celebrating Individuality and Creativity
FOR EVERY YOU reflects the brand’s belief that every hairdresser’s journey is unique, and that individuality is something to be celebrated. Schwarzkopf Professional provides hairdressers with an opportunity to share their personal stories alongside their artistry, creating a community that thrives on creativity.
Innovation, Inspiration and Education: Bringing FOR EVERY YOU to Life FOR EVERY YOU. will unfold across multiple touchpoints, showcasing Schwarzkopf Professional’s diverse product portfolio with a focus on colour and its ability to meet the unique needs of every salon.
FOR EVERY STYLIST. FOR EVERY SALON. FOR EVERY CLIENT. FOR EVERY YOU.
A Mini Masterpiece
Featuring as this month’s Rising Star is Laura Wilson, @adore.bylaura, as she discusses the creative freedom that drives her passion for the industry, and how offering unique nail art helps her stand out from the crowd.
When did you notice your passion for nails?
I first discovered my passion for nails through my sister — and now boss — Beth! We’ve both always loved art and being creative. About four years ago, Beth opened her own salon and developed a real interest in nails. I couldn’t think of anything better than working alongside her, so, when I was 16, Beth trained me in BIAB and GelXtensions, and now, two years later, I’m loving it more than ever. I’ve always seen nails as a therapeutic beauty treatment, but I never realised just how much of my artistic side I could incorporate into it. I always say it’s like painting on mini canvases; that creative freedom is what makes me so passionate! I now balance my work in the salon alongside studying at university, allowing a creative outlet during busy studies.
How did you find your style, and what are your tips for other nail specialists trying to stand out?
My style developed through trial, inspiration, and a lot of creative freedom. One of our main goals has always been to give clients a nail experience they won’t find anywhere else in Glasgow’s city centre. Summer is when we really started to get creative; it’s the time of year when clients are willing to go bold with colour combinations, charms and 3D effects. That opened the door for us to experiment with new techniques and trends, and it helped us find our niche audience, people who love unique, standout designs. My biggest tip for other nail artists trying to stand out is to identify your target audience and clientele. If you’re consistently creating nail sets that reflect your style, you’ll naturally attract clients who love your work!
What would you describe your speciality as, and how did this define your target audience?
Our speciality lies in creating expressive and creative nail sets that push boundaries. Vivid colour palettes, sculpted 3D textures, or intricate handpainted art are the best ways to turn nails into wearable works of art. What makes us unique is our use of 3D gel, especially handcrafted 3D flowers, to build up dimension on each nail. While minimalist sets like clean French tips are timeless, I get most excited when a client gives me creative freedom to go all out. Our
Laura Wilson
custom nail art service has been a huge success, especially with clients who are looking for something one of a kind. I’ve found my audience naturally through this creative style, mainly clients who look to express themselves and look for their nails to reflect their personality.
Social media marketing is key to increasing a beauty professional’s client base. How did you grow your following, and what content works best to increase bookings?
Social media marketing has played a vital role in growing my client base and keeping my diary full. For me, consistency is key. I keep my Instagram account active by posting weekly availability, along with mages and videos of my work to maintain strong client interaction. One of my main goals on social media is to create eye-catching posts that make people stop scrolling. Capturing content in the salon is essential; we often style our sets with decorative jewellery such as rings to enhance the images’ overall aesthetic, and regularly use a micro camera to focus on the finer details. Using postspecific hashtags when posting, like #3Dnailart or #summernails, helps keep content relevant and searchable. We also always include our location to let potential clients know where we’re based, and tag brands used to let other techs know what products we trust. Combining creativity with marketing strategy helps build a strong online platform to grow in the nail industry.
What are your goals for the future, and how do you plan on achieving them?
One of my main goals for the future is to continue sharing my designs and inspiring other nail techs around the world. One of the most rewarding moments has been getting noticed by top nail artists I’ve always admired. Seeing other salons recreate or take inspiration from my work is such a proud moment. Looking ahead for the salon, one of our main focuses is training. My sister, Beth, currently runs regular training courses, covering everything from ultimate beginner skills to advanced nail art. These personalised sessions (usually 2–3 students at a time) offer an in-depth
and tailored experience, which allows us to share technique and our favourite tips, tricks and creative approaches with new nail techs. Being part of someone else’s journey in this industry is something we’re passionate about, and we hope to continue expanding this side of the business in the future.
What has been your favourite nail trend in recent months, and what trends are you predicting for summer nails?
My favourite nail trend recently must
be 3D nail art. From 3D shell designs to sculpted flowers, these textured elements are the perfect addition to any summer set, completely bringing it to life! Looking ahead to this summer, I predict huge popularity in all things bold and colourful. Whether it’s bright colours incorporated through aura effects, blooming gel florals, animal prints or hand-drawn flowers, these elements all scream “holiday vibes”, allowing clients to match their nails to their favourite summer outfits. It’s all about standing out, and having fun with colour and design this season!
A Day in the Life
This month we share a day in the life of Amelia Evans, HARE & BONE Artistic Director, as she discusses her love for the versatility in her role, and the importance of education in setting examples for the team.
How did you begin your career in the hair industry?
I began as a Saturday assistant at 13, making tea and coffee and sweeping up, in a small town salon in Yorkshire called Jon Richard, and I loved the environment straight away. Shortly after starting, I realised I wanted to learn the craft, so I would get my school peers to come have their hair done on model nights. This is where my passion began.
What is a typical day like for you as artistic director of HARE & BONE?
Most of the time I am in the salon five days a week with my clients, but, when I am not, I am out delivering our bespoke cutting and colour courses with Davines, and also for HARE & BONE. I deliver education to our stylists that work for the brand to further their skillset and develop the team on new trends and techniques. I also run our education for apprentices. Additionally, I work on quotes and trends for magazines, industry and consumer, support the business with the daily running of the salon and also support Sam with the creative direction for the brand. When we have shows or
shoots, I work on concepts and, models and prep, and I shoot content with influencers.
What are three products you couldn’t live without in your day-to-day work?
At the moment, I’m obsessed with the ‘Oi All in One Milk’ by Davines; this leave-in conditioner, heat protector and UV protector is a great all-round product. K18 leave-in treatments are also great for
my colour clients, as the biomolecular science reverses damage. Finally, ‘This Is a Volume Boosting Moose’ by Davines gives the most wearable volume for clients, without any residue.
What do you enjoy the most about your role?
I love the variety of my role, and I like to have the versatility. With education, I think it’s so important to be relevant and be working in the salon, so you can
Amelia Evans
curate hair that relates to clients and salon life. Also, for my team, I want to set an example, and I can’t do that if I’m not working hard day-to-day in the salon. The travelling, meeting more people through education and returning to my team and clients is also really good for business. It keeps people interested in my role within the company.
I also really enjoy working on shows. Delving into concepts and experimenting with hair gets my creativity going. It’s good to shake this up, keep it fresh and create hair I don’t get to do on a daily basis.
Mostly I love that I’ve got to a point in my career where I feel confident enough to share the knowledge that my amazing mentors have given me. That’s what this industry is all about. I like to see people succeed, and I get a sense of happiness when I am able to see that happen, whether that be with my Hare & Bone team or internal and external education; I obviously also like to see my clients happy.
How
has
sustainabilityintroducingpractices
into the salon as part of your 10-year anniversary changed the day-to-day of the salon?
We are now working with Green Salon Collective, and it’s amazing. Being able to speak to our clients about how we are helping the environment is really amazing. Even with the little things we are doing, hopefully these things will make such a big change in the future. Working with Davines and being another B Corp business is also something that inspires our team.
The salons are run brilliantly by our management teams, and all our staff are committed to helping share the workload, and are on board with making the day-to-day running of the salon easier for everyone. We’re also currently working on a HARE & BONE allotment, but more on that soon…
What
would be your words of advice to any budding creatives?
Explore different avenues of your creativity and figure out your own
personal style. Be authentic as well; people like people, so if you show your true self, clients will gravitate towards you naturally.
Also keep learning constantly; I feel so privileged to be able to keep learning, and I’ve been lucky to spend time with a lot of industry icons, and I aim to always keep growing. My last piece of advice would be to ask for everything, every answer and every opportunity; be annoying if you have to. If you want it, go get it.
What would you say is your most experiencememorable working in the industry?
I must say being on stage with HARE & BONE in front of 4000 people presenting our collections is one of my biggest achievements, and I feel so proud of what we had created. I thrive working in a team and collaborating with my team, so that was a special moment for me. But I also think an amazing thing is that I’ve been able to learn from some of the greatest hairdressers in our industry, and they have given me so much knowledge. I am forever grateful for the time those people have given to me.
Salon Interiors
Superior Style
Creating a beautiful, professional salon space doesn’t have to involve messy plumbing work or expensive water connections. Whether you’re designing a treatment room or upgrading your current setup, Custom Basins share how to achieve that luxury look and feel, all within a selfcontained unit.
Ditch the Plumbing Bill
Gone are the days of spending thousands on plumbing in a mains water connection. Our fully self-contained vanity units offer everything you need: hot and cold running water, a sleek modern finish, and no need for a single pipe in the wall. Simply plug in and go!
Custom Designs to Match Your Brand
We know no two salons are the same. That’s why we offer custom options to suit your space, from added bin storage and extra drawers to colour-matching, alternative tap finishes, and more. Whatever your vibe, we’ll help you create a unit that complements it beautifully.
Already Got a Unit? Our System-Only Setup Has You Covered
If you’ve already got a unit you love, our self-contained system can be installed into your existing setup. It includes everything you need to deliver hot and cold water at consistent pressure – without any mains connection or plumbing hassle.
Sustainable and Stylish
Our optional sensor tap helps reduce water waste and keeps your setup clean and contact-free – a win for hygiene and the planet. Plus, our water-saving systems are ideal for eco-conscious salons wanting to offer a more sustainable experience.
Designed to Fit Seamlessly into Your Space
Whether you’re working with a compact treatment room or a full-size salon, our units come in a range of sizes, and we’re always happy to help you find the right fit. Need something specific? Just ask; we can tailor your unit to meet both functional and aesthetic needs.
Visit custombasins.co.uk to explore the range or follow @custombasins on Facebook, Instagram and TikTok for customer photos and inspiration.
Custom Basins is the home of award-winning vanity sink units with no mains water connection needed – the game-changing solution for salons, clinics, and workspaces.
Stylish, compact, and completely portable, our non-plumbed sinks deliver automatic hot and cold water at consistent pressure, with no pedalling and no plumbing hassle.
Choose from our Basics, Standard, or Bespoke ranges – we also offer backwash units specifically designed for hairdressers.
Approved by many councils for licensing, with finance options available and free UK delivery on every order, it’s never been easier to upgrade your space without the cost or disruption of plumbing. Trusted across the UK, and now available in the USA and Canada too!
Stylish Sink Solutions
Meet Custom Basins, a business changing the way beauty salons and the like access water, without the fuss of traditional plumbing. The home of award-winning, no mains water vanity units (that don’t break the bank!)
If you’ve ever struggled to find a stylish sink solution for a workspace with no plumbing access, you’re not alone. Custom Basins was born from that very challenge. Founded by husband and wife team Niko and Annie,
All units are:
• Fully automatic – no foot pumps, no fiddly setup
• Low maintenance – easy to clean, easy to refill
• Plug-and-play – just two electric sockets required
• Built for business – modern designs with salon owners in mind
Whether you’re designing a treatment room, setting up a beauty training space or upgrading a commercial interior, Custom Basins offers a smarter way to install a sink.
this award-winning small business has transformed a personal frustration into a fast-growing brand trusted by thousands across the UK, US and Canada.
The story begins in 2017, when Annie
launched Bellissima Beauty, her homebased salon. By 2021, demand had grown, and she moved into a business centre – only to discover that, like many commercial units, it had no access to
mains water. Hot and cold running water were a legal and practical necessity, but there simply wasn’t a viable solution on the market. So, Annie and Niko decided to create one themselves.
“We needed something practical and wanted something stylish and modern – so we ended up creating our own
system,” says Annie.
That innovation led to the first fully automatic, self-contained vanity unit with hot and cold running water – no plumbing, no pedalling, no compromise. Just two standard electrical sockets and you’re set.
Whether you’re designing a treatment room, setting up a beauty training space or upgrading a commercial interior, Custom Basins offers a smarter way to install a sink. The brand’s ready-touse vanity units combine effortless style with reliable functionality –delivering hot and cold water at consistent pressure, completely independent of your building’s mains water supply.
And the name Custom really means it. From colour-matching to bin storage, drawer layouts, tap finishes, and more – you can tailor your unit to suit your space and your
In 2024, Custom Basins launched Custom Pay, a flexible payment option allowing customers to secure their unit
with just a 30% deposit, and pay the rest in equal monthly instalments over up to 11 months – completely interest-free. It’s ideal for new businesses and those expanding who want to get started right away without the pressure of upfront costs.
Behind every Custom Basin is a team who genuinely care about quality and service. From fast responses to handson support and ongoing development, Niko and Annie’s dedication is what drives the business forward. Their mission? To revolutionise the way people access water, with innovative, stylish and adaptable solutions, backed by exceptional service, for those seeking chic yet practical alternatives.
Having expanded into the US and Canadian markets in 2024 and shipped thousands of units worldwide, it’s safe to say this family-run business is only just getting started.
Ready to transform your space? Whether you’re after a compact, standard-size unit or a bespoke solution tailored to your decor, Custom Basins has something to suit. Plus, the business offers FREE delivery on all their units!
Visit custombasins.co.uk to explore the range or follow @custombasins on Facebook, Instagram and TikTok for customer photos and inspiration.
Salon of the Month
The Six, Mayfair
I pride myself on The Six developing people as individuals, rather than just replicating my work.
Welcome to The Six, a community-led, forwardthinking beauty space providing London with unparalleled hair, beauty and grooming treatments, nestled in a sophisticated Mayfair townhouse. It is the capable hands of seasoned Brazilian hairstylist, Marcos Verissimo, he was looking to do something different in the industry, and he shared, “Moving to England 10 years ago from Brazil, I always wished to have a salon in the UK.
“After moving to London, I felt like there was a space to do something different. Don’t get me wrong, a lot of people have beautiful history in hairdressing in the UK, with names like Sassoon and Tony and Guy, but I’m looking at ways we can bring something different.”
For Marcos, hairdressing is intrinsically linked with hospitality, as we spend a lot of time in both environments, meaning the Townhouse has a welcoming, homely atmosphere. Linking hospitality and beauty also spurred on the decision for a commercial kitchen in the salon, to offer guests breakfast and lunch options during their treatments, sating their appetites while they get pampered.
Considering every inch of design, one factor that was most important to Marcos was the decision to not have his name on the door, and he noted, “The reason why? I think it’s overdone. Everyone does the same; they open, put the name above the door, but don’t really think about the messaging. The message is that the owner is good, but the people who work behind the name are just replicating the work.
“So, I think I wanted to do it differently and be a brand instead. I wanted a nest of talent. A place recognised for offering an array of services, where clients think, ‘Okay, I have curly hair, I’ll go to the six. Or, I want to become blonder, I’ll go to the six.’ I pride myself on The Six developing people as individuals, rather than just replicating my work.”
Inspiration for the Grade II listed, six-storey Georgian townhouse came from the building itself, combining its history of residential and commercial usage to create a fluid-waterlike feel throughout the salon. With every interior choice
meticulously designed, the lighting was no exception, being thoroughly planned by a specialist lighting engineer. Marcos explained, “Light gives the magic for everything. If you don’t have the right lighting, the client will see something completely different in the mirror, or even outside.
“I always said I want the lighting to make natural skin look flawless and reveal real colour. I like to compare it to when you go into a changing room in a good shop. From my own experience, clients would sit in the chair, look in the mirror and say, ‘Oh my goodness, I need to go to my doctor.’ It didn’t take me long to realise this was all down to the lighting.”
Looking to the people that make the salon, when hiring for The Six, motivation is at the top of the criteria list for Marcos. He praised the “what’s next?” type of attitude, saying, “I like people who are driven; I need to see that they really want to go somewhere. If there is space to evolve, there is commitment; everything flows in the way it’s supposed to.”
In a competitive industry, Marcos understands marketing your brand is essential to stand out from the crowd, but made one thing clear; it’s about the nest of talent under the roof of the six, not himself. Across all brand messaging, one thing is clear for Marcos, who told me, “I keep saying that I avoid words like ‘luxury; I don’t like that. I want to make people feel comfortable and welcome. I don’t want to be self-absorbed.
“We don’t sell hair; we sell a memory; we sell a feeling. That’s our product. It’s how you feel when you walk out of the door, not the hair itself, that will bring clients back to us.”
Bursting onto the Mayfair wellness scene in spring, The Six has many exciting years to come, but for Marcos, building relationships and connections is what he’s looking forward to the most. Marcos noted, “I’ve been working out of the salons for the past five, six years, and what I miss most is actually being behind the chair. There will be 25 hairdressers working at The Six, but one thing will never change, the fact that I’m a hairdresser myself, as that would be when I’d start losing the touch!”
I always said I want the lighting to make natural skin look flawless and reveal real colour.
Celebrating 25 years of OSMO
OSMO, a leading British professional haircare brand is celebrating its milestone with a dynamic relaunch. With a refreshed look for its care and styling products alongside an unwavering commitment to creativity and self-expression, OSMO is once again redefining the boundaries of professional haircare.
A Legacy of Innovation
Since its inception in 2000 with just two pioneering products – Aqua Wax and Aqua Wax Hard – OSMO has been at the forefront of hairstyling innovation. At a time when thick, heavy gels dominated the market, OSMO revolutionised the industry by introducing drier, textured waxes, setting a trend that continues today. Over the past two decades, OSMO has expanded its portfolio to over 100 cutting-edge products, spanning styling, care and colour solutions, available in more than 60 countries worldwide.
The Next Chapter: A Fresh, Reimagined OSMO
The OSMO relaunch represents a new era of professional haircare, where bold innovation meets quality, performance, and accessibility. The rebrand introduces a sleek new look with a modern, unisex colour palette designed for inclusivity and contemporary appeal. Enhanced usability features include an embossed flip-top cap for ease of use and added elegance, while a soft-touch material elevates the tactile experience, reinforcing a premium feel.
Style & Finish
OSMO’s signature styling range has been streamlined and expanded to offer a complete selection of multi-functional, unisex styling products. Whether you’re looking for extreme hold, heat protection, or volume enhancing
solutions, this range empowers stylists and barbers to create without limits.
Care
The revamped Care range focuses on shampoos, conditioners and treatments designed to cater to every hair type and concern. From moisture rich formulas to colour protecting solutions, the range delivers professional, quality results at accessible price points.
Toning
OSMO’s advanced toning range includes pigmented shampoo, conditioners, and treatments designed to maintain in-salon colour results for longer.
Prescriptives
A highly specialised collection designed to address specific hair concerns, offering targeted solutions for professionals and consumers alike.
Colour
The OSMO IKON and Temporary Colour Collection offers a complete range of permanent and semi-permanent colour creams, bleaches, developers and accessories. The bestselling Colour Revive range provides intensely
nourishing, colourdepositing treatments available in 11 shades, ensuring salon–fresh vibrancy, in just three minutes.
Alongside the brands must-have favourites, OSMO will be launching exciting new additions to the range to ensure its constantly evolving with trenddriving innovations that their customers’ have come to expect.
“OSMO has always been about fearless self-expression and empowering hair professionals with highperformance, innovative products,” said OSMO Senior Brand Manager, Sinéad McLaughlin, “with this relaunch, we are reaffirming our commitment to quality, affordability, and creativity – ensuring that stylists, barbers and consumers alike have access to the very best in professional haircare.”
With its bold new look and enhanced formulations, OSMO is set to reignite its legacy as a trailblazer in the hair industry. The relaunch is more than just a transformation, it’s a celebration of 25 years of courageous self-expression and the beginning of an exciting new chapter.
To order OSMO for your salon, visit www.osmohair.co.uk for your nearest stockist.
Work Smarter
With AI making its way into every occupation, we hear from Salon Solutions as they discuss the importance of smart websites to provide enhanced functionality and personalised user experiences to increase your income in 2025.
What is a Smarter Website
A “Smarter Website” combines proven design techniques and the right business tools with artificial intelligence (AI) to attract and convert new clients, increase revenue and reduce costs. Most of your business revenue is generated by selling time (hrs) for a price. A “Smarter Website” can help you achieve higher booking conversions, reduce no-shows, and increase billable hours, leading to a 50% or more increase in your revenue.
Attracting New Clients
Your website is the first exposure your clients will have to your brand and perhaps your first and last opportunity to make an emotional connection. 85% of your referrals will check out your website before booking, and it’s the digital destination for your marketing initiatives. If you have a smart website, Google will drive potential new clients searching for your services in your area to your website. If it’s badly built or you have no website, there is no shortage of alternatives for Google to recommend.
A Gateway to Revenue
Now that you have attracted new potential clients, you can make sales in your online shop, sell gift cards, link your high-value services directly to your booking tool, and offer treatment finance to sell additional hours and generate more revenue. In addition, you can provide sign-up access to your loyalty app, which will provide you with a channel to recognise loyal clients, reward referrals, and market offers designed to fill quiet times.
Convert Visitors to Clients with AI-Powered Smart Websites
Your website’s principal goal is to convert visitors into clients. Historically, the design and layout need to facilitate the ease and accessibility of information so that visitors can quickly locate the answer to their questions.
Now, you can embed one of the many AI agents available into your website that has been trained to answer questions about your services or products. Your
visitor can have a natural conversation using text or voice with your avatar, and who will direct them to the right areas of your website for more information, to a specific product in your online store that addresses their needs, present a button where they can call you or WhatsApp you or lead them directly to the appropriate page of your booking system to make an appointment.
Over its lifetime, your website will generate far more revenue than it will cost. It is a business tool and asset that will sell your services to potential clients that you have not yet met. Why don’t you try our “Smarter Website Revenue Calculator” and see how much more you can earn?
www.websitesforclinics.com/calculator
Book a call on our websites, www.salonsolutions.ie, www.websitesforclinics.com or WhatsApp Lisa directly at 00353 86 6059840.
Designed for Diversity
With help from salon interior experts, we explore how to create an inclusive salon environment that is welcoming and accessible to all.
In an industry where every individual is as unique as their needs, not creating an accessible and comfortable salon environment for all could lead to a loss of a number of potential clients. It may seem apparent, but you are more likely to attract new clients if they perceive your brand to be respecting their needs. This respect will ultimately lead to positive word-ofmouth recommendations and repeat bookings.
Inclusivity for clients can come in a multitude of different forms, from having private rooms for religious clients or implementing quieter styling sessions for neurodivergent clients. We appreciate that your salon is a business at the end of the day and therefore cannot cater to everyone, but in the areas where you can make a difference, this will be your USP among other competitor salons.
Inclusive interiors don’t happen by chance and accessibility must be integrated from the beginning of the design process. Mike Cooper, Founder of Inspiring Salons LTD, noted, “Inclusive design isn’t a trend, it’s simply good designed mixed with common sense. The most successful salons I’ve worked with are those that cater to everyone
Inclusive interiors don’t happen by chance and accessibility must be integrated from the beginning of the design process.
without it feeling obvious or forced. That starts with layout and flow.
“Not just the obvious initial first step of, “let’s put in a disabled toilet and that’s us covered”, but clear walkways, comfortable seating, and thoughtful zoning. It might also mean private styling areas, away from the music, lower lighting, or reception desks with lowered sections for wheelchair users.”
For many, accessibility is often an afterthought of interior design, but it should be part of the first conversation. To ensure your salon is inclusive throughout the design process, Mike encouraged, “I often advise clients to think like their customer and decipher how easy it is to navigate the salon from start to finish. If you can do that well, you’ve created an environment that’s not just compliant, but genuinely inclusive.”
For Salon Ambience, a truly great salon design blends style, functionality, inclusivity and are places where every individual should feel welcomed, comfortable, and respected. For Marco Bolognesi, International Sales Director, Salon Ambience Group, he places a strong emphasis on designing interiors and furniture that adapt to the diverse needs of clients and professionals alike.
For clients who are neurodivergent, they may find traditional salon environments overwhelming and opt to not visit. Marco encouraged, “Thoughtful design choices like warm, diffused lighting, low-stimulation colour pallets, soft materials, and simple layouts can create a calming experience. Soundabsorbing elements and the option of quieter service hours can further enhance comfort. A predictable and uncluttered
environment also helps to reduce anxiety and supports a smoother, more positive salon visit.”
Mike shared some further ideas for supporting neurodiverse clients needs and reaclled, “In some projects, we’ve even added ‘quiet chairs’, a space designated for clients to enjoy their appointment with minimal conversation, including no fixed styling mirror, just a simple table top mirror to aid the stylist. Small design tweaks like acoustic panels or neutral colour palettes don’t just help neurodivergent clients-they often create a more relaxing experience for everyone. It’s about designing with intention, not assumption.”
I often advise clients to think like their customer and decipher how easy it is to navigate the salon from start to finish.
When it comes to designing your salon with accessibility at the forefront, Custom Basins can offer a unique freedom with their no mains water connection basins, creating a more adaptable salon space. Nico Foffano, Founder of Custom Basins shared, “As there’s no need for fixed pipework, sinks can be positioned exactly where they’re needed, whether that’s to make handwashing facilities easier to reach, or to create a layout that works
better for clients and staff with diverse needs.” Nico continued to highlight the importance of salon owners to design their space with accessibility in mind, rather than being restricted by plumbing.
Nico summarised the importance of accessibility perfectly as he shared, “Designing with accessibility in mind creates a better experience for everyone – not just clients with specific needs. It can make the space feel more open, welcoming, and easier to move through.”
In summary, the key is creating spaces that give clients the control over their experience, ensuring that clients are an integral part of your salons ethos, not just an afterthought. Inclusive design does not have to mean expensive or clinical. Done right, it simply becomes part of what makes your salon stand out for all the right reasons. Creating an inclusive salon space attracts a wider and more loyal clientele, while also improving employee well-being and productivity, as stylists work better in a space that functions for all of their clients.
Shine a Light
As part of this month’s Interiors Spotlight, we share four standout salons and discover the thought process behind their interior design.
Ena Salon, Covent Garden
Set within a four-storey Georgian townhouse in the heart of Covent Garden, Ena Salon combines timeless architecture with a contemporary, mindful approach to interior design. Creating a sanctuary where elegance and sustainability go hand in hand.
The interior planning focused on maintaining the character of the original structure while introducing modern functionality. Natural light floods the space, complemented by a palette of soft neutrals and tactile materials like reclaimed wood and brushed metal. Up-cycled furnishings and bespoke cabinetry offer both beauty and purpose, ensuring every element is as functional as it is aesthetic.
Sustainability is central to Ena’s ethos. From watersaving backwash systems to energy-efficient lighting and repurposed fixtures, every detail was chosen with care for the environment. Clients often comment on the peaceful, home-like atmosphere, particularly the curated art pieces, the organic flow of the layout, and the signature scent that adds to the sensory experience.
@enasalon
Buller and Rice, Wansted
Buller and Rice Wanstead was born from a desire to push the boundaries of sustainable salon design. Created by founders Anita Rice and Stephen Buller, the space explores the potential of plant-based and recycled materials, with an aesthetic that balances serenity with innovation.
Think curtains made from yellow algae, paper and seaweed pendant lighting, and seat pads crafted from algae foam. The warm yellow palette is accented by stainless steel, natural cork and lush greenery throughouta calming contrast that marries utility with beauty.
Functionality and flow are key. Every design choice, from orthogonal concrete furniture by Smith and Goat to frameless arch mirrors, was made with stylist comfort and client experience in mind. As a hybrid space, it also operates as a lifestyle store, celebrating homeware, refill culture and ethical self-care. Clients can browse a selection of sustainable products, from refillable hand and body care to candles and ceramics, many from our local collaborators, and a selection of natural wines, from Wales to Australia.
It’s a place where slow living and conscious consumption meet self-care. Above all, Wanstead reflects their ethos: beauty without compromise. Sustainable, sensorial and community-driven.
@bullerandrice
Myla+Davies, Crofton Park
Launched in 2009 and founded on the guiding principles of style, sustainability and community, Myla+Davies strive to create welcoming salon spaces where clients feel seen and heard across their four London salons.
Having opened in May 2024, with community forming its heartbeat, Myla+Davies Crofton Park glows with an abundance of light and warmth. Sitting on a beautiful corner spot on the sunny side of the street, the salon is flooded with natural light; expansive windows and stunning oversized mirrors amplify the feeling of openness and warmth.
From the moment clients walk through the Crofton Park doors, the reception desk sets the tone for the entire experience. It’s the first thing clients see, and a key consideration when it came to interior planning. The reception desk serves as a reminder that people are at the heart of everything the salon does, always being present for them and ensuring they feel genuinely welcomed.
Throughout this bright, light interior, things have been kept natural and grounded, much like the brand itself, with soft wooden finishes and bespoke furniture. The flooring was chosen not only for its clean, minimalist look, but also for the comfort it offers stylists, providing both form and function with timeless appeal.
A significant design decision was to bring the Davines colour area out onto the main floor, where creativity takes place. The colour area sits proudly in full view of our clients, showcasing the collaborative artistry of the team, playing a key part in the space’s energy.
@mylaanddavis
DKUK, Peckham
DKUK’s interior, designed by architect Sam Jacob formerly of FATT, is a seamless blend of art gallery and hair salon, embodying a unique fusion of creativity and functionality. Located in a bright, airy space flooded with natural light, the open-plan layout symbolizes transparency and inclusivity, reflecting DKUK’s ethos of embracing art alongside hairdressing.
Central to the design is a strategic placement of a desk at the rear, facilitating the organization of art exhibitions—an integral part of DKUK’s experience. Sliding doors discreetly conceal essential salon equipment while allowing daylight to filter through, maintaining a harmonious balance between practicality and aesthetics.
Inspired by Bauhaus and Hacienda industrial movements, the design incorporates vibrant yellow accents that not only define DKUK’s visual identity, but also enhance the salon experience. Innovative screens above the backwash areas cater to diverse client needs, particularly neurodivergent customers, by eliminating mirrors and promoting a relaxed atmosphere.
Client feedback has been overwhelmingly positive, with many expressing a preference for the mirrorless environment, which encourages them to focus on the overall experience rather than scrutinizing every detail. This approach not only aligns with DKUK’s philosophy of holistic well-being, but also underscores its commitment to creating a welcoming space where clients can truly unwind and enjoy the transformative power of art and hairstyling.
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Aesthetics
Choose Wisely
All aesthetics academies aren’t created equally, so it’s wise to do your research thoroughly before committing. Lesley Blair MBE, CEO and Chair of BABTAC & CIBTAC shares five essential points to consider when selecting an aesthetics training academy.
Do your due dilligence
When choosing an aesthetics academy, don’t be afraid to ask questions about their credentials. As an example, CIBTAC courses are Ofqual regulated and mapped to a national occupational standard and, therefore, widely recognised in the UK and internationally. Any credible educator will also be proud to share their own qualifications. Reputable academies should also assess any underpinning qualifications you have, or any further modules required, before allowing you onto advanced aesthetic training.
Ensure you are eligible for insurance
Some academy courses can sound impressive on paper, but aren’t fit for purpose or recognised by insurers, leaving you unable to practice legally, and sadly out of pocket. Having insurance is not only a legal obligation, but keeps you and your clients protected in the event of an emergency or complication; never overlook this step.
Product and devices
The products and devices you use are just as important as the education you receive, and a great way to check this with an academy is to ask whether their devices are CE marked - a logo that you’ll recognise on many EU products. Think of the CE certification as your signpost that devices have been assessed and certified to meet EU safety, health and environmental requirements, giving you greater security and confidence when treating patients.
A well-rounded curriculum
To give you the biggest variety of knowledge and expertise, ensure that the academy offers a diverse and in-depth curriculum that goes beyond surface-level treatments. You want to walk away with a comprehensive understanding of the skin, so a well-rounded programme should include modules on skin anatomy and physiology, as well as understanding how the treatment works on several skin types, including contraindications. Just as vital is hands-on training; course that balances strong theory with practical experience is the key to becoming a skilled and trusted aesthetician.
Look out for testimonials
Look for evidence of quality training. Just as when you’re searching for a salon you would look at images and read reviews and testimonials, take some time to do your research on the academy. Online reviews can be a great place to start, ask industry peers on social media groups for their experience, and see whether they have a social media presence showing student success and patient results.
www.babtac.com
HELPING HAIR AND BEAUTY PROFESSIONALS THROUGH TIMES OF HARDSHIP
Since 1836 the Hair & Beauty Charity has helped those in our industry who have fallen on hard times.
Practical and financial support is available for hair, barber and beauty professionals and their families - but we need you to help us support those who need it most.
From mental health issues. escaping domestic abuse to an illness or injury, there are many reasons why someone contacts us - and it is our duty to help them in their time of need.
None of us knows when we will need help - one day it could be you.
Fast-Track Confidence
With the demand for non-invasive body treatments rising exponentially, Valeria Somal shares how Zemits has helped her capitalise on this and provide the high-performance results her clients require.
How did your journey into aesthetics begin?
My journey into aesthetics is deeply rooted in a lifelong desire to help people. From a young age, I wanted to become a doctor—my father is one, and watching him transform lives inspired me immensely. I’ve always believed in the power of making others feel better, both physically and emotionally. What began as curiosity soon became my calling. I immersed myself in education, personal development, and hands-on experience. Today, my work is not just about skin or body treatments—delivering real, visible change and helping people feel confident, healthy, and empowered.
You mentioned the importance of results- driven solutions. How does working with Zemits ensure these tangible results?
In my practice, there’s no room for guesswork—clients expect results, and
that’s precisely what I aim to deliver. That’s why working with Zemits has been a game-changer. I was initially drawn to their advanced body systems and soon discovered how effective, versatile, and thoughtfully designed their technologies are. The first Zemits device I invested in was their Pressotherapy system. What struck me was that it did more than just help with slimming and contouring—it delivered holistic benefits like improved lymphatic drainage, pain relief, and muscle relaxation. My clients felt the difference, and so did I. Since then, I’ve continued to expand my Zemits equipment range, and I rely on these systems to provide the high-performance results my clients deserve.
Have you noticed a rise in demand for non-invasive body treatments?
Absolutely. There’s a clear trend toward non-invasive, low-risk treatments that still offer powerful results. Many of my clients are busy professionals or parents who don’t have time for surgical recovery or downtime. They want practical solutions that slot into their daily routines and support their wellness long-term. Today’s technologies mean we can offer safe, holistic treatments with visible outcomes, without needles or scalpels.
Why do you think clients are turning to technology to fast-track bikini confidence?
Technology makes body transformation more accessible and less intimidating. We can now offer multi-functional treatments that tackle everything from cellulite and loose skin to stubborn fat
and poor circulation—all in one session. Clients love that these treatments are tailored, efficient, and help them feel confident year-round, not just for summer holidays. It’s about sustainable body confidence and overall well-being.
Please discuss the client transformation that you’re most proud of.
One of my proudest moments was helping a woman struggling with waistline fat that made her feel selfconscious and frustrated. After a course of targeted treatments, she dropped a dress size and saw a dramatic change, not only in shape but in her posture and self-esteem. The visible change was fantastic, but the emotional transformation was even more powerful. That’s why I do what I do.
Transform your clinic today at www.zemits.co.uk or contact Valeria at @the_natural_skinn_company
Valeria Somal
One Step Beyond
With the aesthetics market growing exponentially, we explore how full body treatments are gaining popularity as people seek to enhance their appearance beyond just their facial features.
Moving on from the traditional focus on facial appearance, clients are now looking neck-down more than ever, opting for top-to-toe treatments. And, although there aren’t trends, per se, there’s a notable rise in clients opting for non-surgical body treatments. With help from experts in the industry, we explore this rise and what it means for your service offering to keep providing clients with exactly what they need.
One theme that has remained prevalent over the past few years is the desire for natural looking ‘tweakments’, and this is also the case when it comes to body-focused treatments, with clients looking for subtle improvements, instead of dramatic changes.
Looking into the driving force behind
The wellness movement that we’re seeing currently has encouraged people to take better care of themselves in every way, including their skin, from head to toe.
this rise, Corina Mihalache, expert aesthetician and founder of Ace Skin Health Clinic, noted the importance of a cultural shift towards total body confidence. She said, ”People are exposed to more images of themselves, not just of their faces, but their whole bodies, be it through holiday photos, or selfies and videos.” Corina emphasised
how this increased visibility has led to a greater awareness of sun damage and body texture, and continued, “The wellness movement that we’re seeing currently has also encouraged people to take better care of themselves in every way, including their skin, from head to toe.”
Considering the rise in body
treatments from another angle, Abby Cotter, Senior Brand Manager at Alma Lasers, believes the increasing popularity of GLP-1 medications for weight loss is a large factor behind the rise. Abby suggested, “These treatments often bring about rapid changes in body composition, creating a new demand for skin tightening and body contouring to help maintain a smooth, youthful silhouette.”
Alongside this, awareness is growing around regenerative technologies that support natural-looking results. Patients are moving beyond facial rejuvenation, seeking solutions for acne, scarring and pigmentation across the body. For Alma Lasers, Abby noted this shift has led to salons and clinics expanding their device range. She shared, “An increasing number of salons are investing in multi-functional platforms like PrimeX, Harmony, Soprano, and Opus—devices designed to treat a wide range of body concerns safely and effectively.”
At Ace Skin Health Clinic, Corina sees social media, an active lifestyle and a broader wellness culture promoting the normalisation of full-body aesthetic care, and shared, “Body treatments are complementing, not replacing, facial aesthetics; both are part of a holistic approach to skin health. Treatments are becoming more refined, more accessible and better tailored to suit different areas of the body, and I believe this trend will only accelerate.”
Looking to extend your full body treatments, but not sure where to start? Corine shares her key trending aesthetic body treatments for clinics, noting a considerable growing demand for, “Acne treatments on the back, sun spots on hands, décolleté and shoulders, vascular treatments for leg veins, microneedling for scars and stretch marks, localised fat reduction treatments for areas that do not respond to diet and exercise and general skin rejuvenation on underarms, bikini area, décolleté and back.”
Similarly, Abby and Alma Lasers noted their leading body treatments right now as fat reduction, skin tightening and laser hair removal, telling us, “Skin tightening is particularly sought-after following weight loss, as loose or sagging skin becomes more common. PrimeX offers a targeted solution, using advanced radiofrequency and deep tissue heating to restore firmness and contour across
In today’s aesthetic landscape, success lies in synergy—where face and body treatments work hand-in-hand to deliver transformative, confidenceboosting results.
multiple body areas.
“Laser hair removal continues to be a staple in aesthetics. It’s often a first-choice treatment thanks to its effectiveness, low downtime and wide appeal. Soprano excels here with its virtually pain-free experience and all-skintype compatibility, making it ideal for year-round, full-body hair removal.
“To address pigmentation and acne on the body, concerns that are increasingly in focus as clients prepare to show more skin in the summer months, harmony is a go-to. It’s a versatile platform that treats a wide range of skin conditions, delivering real improvements in tone, texture and clarity.”
Looking to the future, Corine does not believe that full-body aesthetics will take over in popularity from facial aesthetics, due to our face being our most visible
and expressive feature, but noted, “I firmly believe that body treatments will continue to grow and become a standard part of people’s aesthetic routine, rather than just an occasional, seasonal concern.”
While body treatments are booming, facial aesthetics will always remain a staple procedure for clients, as they remain central to personal expression and first impressions. This being said, clinics that embrace full-body solutions will gain a competitive edge by evolving to meet clients’ needs and building stronger, longer-lasting relationships. Abby summarised the synonymous nature and shared, “In today’s aesthetic landscape, success lies in synergy— where face and body treatments work hand-in-hand to deliver transformative, confidence-boosting results.”
Best Results for Your Business
In this feature, we explore key questions around waxing preparation, aftercare, and treatment delivery and share how HIVE®’s specialist product range can help therapists prevent and resolve these everyday concerns with confidence.
While waxing remains the most popular and effective method of hair removal, it’s not without its challenges, for both clients and therapists. From skin irritation and ingrown hairs to discomfort and inconsistent results, even the most experienced professionals can encounter issues during treatments.
That’s why preparation, technique, and product choice are all crucial. By understanding the most common waxing concerns and knowing how to manage them effectively, therapists can elevate their service, boost client confidence, and ensure a smooth, stress-free experience from start to finish.
Wax Application
Creating the ideal base for waxing begins with proper skin preparation. This ensures effective hair removal, reduces the risk of irritation, and helps prevent ingrown hairs. Therapists can achieve this by following a few key steps:
Cleanse the skin thoroughly - Use a high-quality pre-wax cleanser on the treatment area to remove bacteria, sweat, natural oils, deodorants, and moisturisers. These can act as barriers, preventing the wax from adhering properly to the hair and may contribute to clogged pores if not properly removed, leading to irritation or breakouts.
Dry the area - Wax won’t adhere well to damp or excessively oily skin. Gently pat the area dry to remove any residual moisture or product.
Apply pre-wax oil (optional) - For hot wax, a light layer of pre-wax oil protects the skin while still allowing the wax to grip hair effectively, especially in sensitive areas.
Maintain a calm and comfortable environment - A relaxed client experiences less tension, making the treatment smoother. Keep the space warm, clean, and welcoming, with clear communication throughout.
Ingrown Hairs
Ingrown hairs are common but preventable with the right aftercare. Advise clients to avoid exfoliating for the first 24 hours post-wax, then gently
exfoliate 3–4 times a week using nonirritating products or a natural-fibre dry brush to prevent blocked follicles.
Wearing loose clothing after waxing allows the skin to breathe and reduce friction, especially in sensitive areas. Those with curly or coarse hairs may be more prone to ingrown hairs and should take extra care.
Lifting Skin
To avoid skin lifting, always keep the skin taut during waxing. This ensures a smooth removal and reduces discomfort. A confident and assertive approach also helps to reassure the client and minimises skin movement, helping to prevent unnecessary tugging or irritation. Choose the appropriate type of wax for each area of the body to protect the skin effectively. A high-quality hot wax, such as HIVE® Sensitive Hot Film Wax 500g, is ideal for sensitive and delicate areas such as the face, underarms, and bikini line.
Always conduct thorough consultations with every client before each appointment. Ask about any medications, ongoing treatments, or skincare products, especially those containing retinols or AHAs, that may increase skin sensitivity. In some cases, clients may need to pause these products before waxing to avoid adverse reactions.
Sweet Spot for Hair Length
The ideal hair length for waxing is around ¼ inch (6 mm). Roughly the length of a grain of rice. At this length, the wax can grip the hair effectively for a clean pull from the root, minimising breakage and discomfort.
Longer hair can also cause issues but can be rectified within the allotted appointment time. Therapists should use clean, sanitised scissors or an electric trimmer to bring the hair down to a suitable length.
Reducing Redness
Redness or a warm, pink appearance on the skin after waxing are normal, common reactions. For certain clients, such as those with red or very fair hair, this may appear visibly fiercer, but it is not actually any more uncomfortable and will subside within a few hours.
To minimise irritation, always test the
wax temperature before application to avoid burns. Even a slightly overheated wax can irritate sensitive skin. Ensure that you are using a high quality, gentle wax. Such as HIVE® Platinum Pearl Wax, which is allergen free and ideal for clients prone to reactions.
After waxing, apply a soothing postwax product such as HIVE® Aloe Vera After Wax Calming Gel 500ml, to calm the freshly waxed area.
Avoiding Discomfort
The fear of pain is one of the biggest barriers to booking waxing treatments. A few extra steps can make their experience far more comfortable and keep clients coming back.
Timing matters - For female clients, avoid waxing around the time of menstruation, when skin is more sensitive (typically 3–5 days before and during). Encourage consistent appointments. Waxing every 4–6 weeks helps reduce discomfort over time as the hair grows back finer and sparser. Prep the skin properly - Encourage clients to exfoliate a couple of days before their appointment. This lifts dead skin and allows wax to grip the hair, not the skin. Keep skin clean and dry. Use a pre-wax cleanser and powder to reduce moisture and friction.
Wax selection - Hot wax (stripless) is often less painful for sensitive areas like the bikini line, underarms, or face. For larger areas, a warm or crème (strip) wax will provide a faster treatment time and better coverage. Taking into account the client’s hair and skin type when selecting wax as well, waxes with ingredients like azulene or titanium dioxide help reduce irritation.
Technique matters
Always apply wax in the direction of hair growth and remove it quickly against it, in one swift motion while keeping the skin taut. It is also especially important to make sure the consistency of your wax is correct. For
example, when using hot wax, people find their wax does not always spread brilliantly and sets quicker than expected. Hot wax should have the texture of thick, clear honey for even spreading. Apply with firm pressure to ensure it adheres correctly and sets at the right pace for effective hair removal.
Apply pressure immediately after removing the wax strip. It calms nerve endings and reduces stinging.
The Help of HIVE®
Offering a wide range of wax and treatment product options ensures that therapists can select the perfect product tailored to each client’s unique needs, helping to address common waxing concerns. Rather than using a one-sizefits-all approach, HIVE® embraces the philosophy of “a wax for everyone.”
For clients with coarse hair, there may be instances where the desired result isn’t achieved with a single pass, or the treatment area needs to be rewaxed. This can cause unnecessary skin irritation and lead to potential anxiety or embarrassment for the client. By using specialised formulations like HIVE®’s Xtra Strong Wax range, specifically designed for coarse hair, therapists can achieve optimal results with confidence, providing a smoother, more effective treatment.
For intimate treatments, clients typically prefer a quicker, more comfortable experience. Products like Sensitive Hot Film Wax, designed for this very purpose, efficiently remove even the shortest hairs without unnecessary delay or discomfort.
To find your nearest stockists, or to find out more, visit www.hiveofbeauty.com
A New Era in Aesthetic Medicine
Dubbed by many as the “next big thing”, regenerative injectables are changing how practitioners and patients approach facial rejuvenation. Dr Tony at NEU Clinics is at the forefront of this movement, providing treatments that prioritise skin health and rejuvenation over temporary fixes.
The aesthetics industry is entering a new chapter—one where the focus is shifting from simply enhancing appearance to actively improving skin health at a cellular level. At the forefront of this evolution is the rise of regenerative injectables, a category of treatments that stimulate the body’s own repair and renewal processes.
What Are Injectables?Regenerative
Unlike traditional fillers that primarily work by volumising or shaping specific areas, regenerative injectables aim to revitalise the skin from within. These treatments use biologically active substances such as polynucleotides, exosomes, platelet-rich plasma (PRP) and stem cell-derived factors to improve skin quality, boost collagen production, reduce inflammation and promote tissue regeneration.
Polynucleotides, for example, are fragments of DNA that support cellular repair and hydration. PRP uses a patient’s own blood components to stimulate healing and regeneration. These treatments do not simply “fill” — they help the skin function better, look healthier and age more gracefully.
What’s Driving This Trend?
Several factors are fuelling the surge in demand for regenerative injectables. First, today’s aesthetic patients are more informed and wellness-focused. They’re no longer just chasing instant results— they want treatments that support longterm skin health and natural outcomes. Second, there’s a growing desire for
subtlety and prevention. Patients are seeking solutions that maintain their natural appearance, prevent early signs of aging, and improve skin quality without dramatically altering their facial features.
Additionally, the industry’s ongoing innovation in biotechnology has made these treatments more accessible, safe and effective. As clinical evidence grows, so does practitioner confidence in offering regenerative options.
A Promising Future
As a practitioner, I find this trend incredibly exciting. Regenerative injectables offer us the opportunity to take a more holistic, patient-centric approach, focusing on skin health as much as aesthetics. The results are more refined, longer-lasting, and often improve over time — something traditional injectables can’t always promise.
I believe we’re only scratching the surface of what regenerative medicine can do in aesthetics. In the coming years, we’ll likely see more hybrid treatments,
combining regenerative injectables with traditional techniques to deliver results that are both corrective and preventative.
Advice for Practitioners
For aesthetic practitioners looking to incorporate regenerative injectables, education is key. These are biologically active treatments that require an understanding of skin physiology, product mechanisms and patient selection. I recommend seeking out advanced training from reputable providers and staying up to date with the latest clinical research.
Equally important is patient communication. Set realistic expectations and explain that while regenerative treatments offer profound benefits, they often work gradually and require a course of sessions for optimal results.
Regenerative injectables aren’t just a trend — they represent a paradigm shift in aesthetics. As patients continue to prioritise long-term skin health and natural enhancement, these treatments will become a cornerstone of modern aesthetic practice.
Ready, Set, Summer
Just in time for summer 2025, HIVE® is proud to introduce SuperBerry Blend Pre & After Wax Oil 400ml, the ultimate upgrade!
HIVE® SuperBerry Blend Pre & After Wax Oil is a dual action treatment product that provides exceptional value and delivers a delicious burst of berry aroma! The natural antibacterial properties of Juniper Berry Oil help to create a hygienic treatment area to apply wax to as traces of oil, dirt and cosmetics are gently removed. As the oil is applied a thin barrier will form on the skin, helping ensure wax only adheres to the hair, resulting in a comfortable waxing treatment. When applied as a post wax treatment, the vegan formulation removes any remaining residue effectively, whilst Cranberry and Raspberry Seed Oil nourish, hydrate, and soothe the skin. www.hiveofbeauty.com
For Flawless Second-Day
Say hello to refreshed, nourished hair between washes with C-Spray Dry Conditioner. This lightweight formula combats static and humidity, smooths flyways, and adds a touch of shine. It’s your go-to for soft, hydrated mid-lengths and ends—perfect for on-the-go touch-ups - a quick spritz will refresh your style and extend its wear with added moisture. Free From Sulfates, Parabens, Silicones, MIT, Phthalates, Triclosan, Propylene Glycol and Gluten. www.sbs-hair.com
Smarter Towel, Greener Choice
The Easydry Medium Towel (43 x 80 cm) is a salon must-have— super absorbent, soft, and strong even when wet. Designed for all hair lengths and colour services, it replaces cotton towels completely. Easydry is 100% compostable, recyclable, and made from FSC certified fibres. As the first disposable towel company to be B Corp Certified, Easydry proves sustainability, and performance can go hand in hand. It’s 25% cheaper than cotton systems and can save a 6-person salon up to 144,000 litres of water a year. The smart switch for salons that care. www.easydry.com/gb/
The Secret to Frizz-Free Hair
Remi Cachet’s new Hairarchy Blow Dry
Spray is a multipurpose, high-performance and extra-strength product with an innovative formula that locks out environmental moisture for weatherproof, frizz-free results every time. A kit bag and salon essential, this weatherproof lightweight mist is a styling spray that works to deeply condition and nourish hair, in turn smoothing and protecting as well as boosting natural shine. www.remicachet.com
24-Karat Gorgeous
Introducing your golden ticket to bright, beautiful blondes - the NEW Blonde Life Gold
Demi Gloss toners by JOICO in shades 9G (Gold Coast) and 10G (Bondi Beach). These golden intermixable shades deliver sun-kissed golden blondes, infusing pre-lightened locks with a warm golden reflection, whilst adding shine and condition. Whether you apply them individually or intermixed, the results will be 24-karat gorgeous. To give blondes the VIP treatment they deserve and demand, all Blonde Life products are formulated with our signature blend of essential fatty acids, including Monoi Oil and Tamanu Oil. www.joico.eu
Aesthetics: State of the Industry
Looking in depth at the UK Aesthetics industry with Tilious Press, we explore the trends, challenges and opportunities shaping the future of the industry in the UK and suggest ways for clinics to adapt moving forwards.
With an estimated 500,000 treatments performed annually in the UK, the aesthetics market is currently valued at £3.6 billion. A highly competitive market, largely dominated by single-location providers. The past few years have proven to be challenging for the industry, highlighted by the collapse of Skin Group, one of Britain’s largest cosmetic surgery chains, underscoring the need for clinics to innovate to remain competitive in an evolving landscape.
Market Overview
The latest figures from the British Association of Aesthetic Plastic Surgeons (The BAAPS) demonstrated a 16% decrease in surgical procedures in the last full year. Despite this, demand for treatment in the UK remains high, with a 14% increase in searches for surgical and 10% a increase in searches for non-surgical treatments in the past 12 months.
Clinic Actions
Clinics can significantly increase their addressable market by identifying non-surgical treatments to complement their existing range of procedures. Additionally, clinics should try to maximise patient lifetime value. Consider non-surgical treatments that may precede a surgical treatment already offered or sessions that can be sold in batches to maximise patient lifetime value.
Demographics
Women account for 93% of all cosmetic surgical procedures, while men make
up the remaining 7%. Statistics show 25-40-year-olds now lead demand for aesthetic treatments, with 32% having undergone or considering a procedure in the next 12 months.
This age group is increasingly focused on preventative treatments, as many begin to notice early signs of ageing and seek gradual interventions to maintain a youthful appearance for longer.
Meanwhile, 84% of 41-50-year-olds express hesitation over concerns about procedure safety and product quality.
Clinic Actions
Capitalise on the rising demand for preventative treatments by offering a wider range of early intervention and maintenance procedures. For clinics that offer non-surgical procedures, ensure a portion of marketing budget is
allocated to attracting male clients, an often overlooked but growing market segment.
Online ChannelsMarketing
Studies investigating patient behaviour show more than 70% of individuals turn to the internet before their first visit to a cosmetic plastic surgeon. For the likes of social media, TikTok has seen a notable increase in interest over the past three years, although Instagram and Facebook remain the primary social media platforms to research information about aesthetic providers.
Email and text messages remain the preferred methods of communication to receive information and updates from aesthetic providers, with email increasing 9% in popularity from last year.
Clinic Actions
Increase your search engine visibility by going into depth on the treatments, conditions and concerns experienced by prospective patients on your clinic website to attract a larger volume of visitors via organic search. Be sure to maintain a social media presence across Instagram, Facebook and TikTok to generate brand and treatment awareness.
Clinic Landscape
There are more than 6,000 aesthetic clinics in the UK regulated by the CQC. However, for every one regulated providers, there are up to 3 unregulated providers. Although aesthetics clinics that specialise in less invasive non-surgical procedures, such as Botox and laser hair removal, do not have to register with the CQC, it is possible to voluntarily register your practice to build trust with your audience.
In England, there are two voluntary registers for cosmetic practitioners that are accredited by the Professional Standards Authority (PSA). These are operated by the Joint Council for Cosmetic Practitioners (JCCP), which is open to all practitioners providing cosmetic treatments, and Save Face, which is exclusively for doctors, nurses, dentists, and prescribing pharmacists offering non-surgical cosmetic treatments.
Clinic Actions
Being registered with the CQC or a voluntary register, such as Save Face, JCCP or PSA, demonstrates responsibility and builds trust with prospective patients. Emphasise this
status as a point of differentiation from unregulated providers.
Most Popular Treatments
For most treatments, the number of people searching continues to grow each year. The five most popular surgical treatments for women in the UK are Breast Augmentation, Breast Reduction, Abdominoplasty, Blepharoplasty and Liposuction.
For men, the most popular surgical treatments in the UK are Rhinoplasty, Blepharoplasty, Chest Reduction, Liposuction, and Otoplasty.
Clinic Actions
Ensure information about treatment outcomes, pricing and results is easy to find on your website. This transparency will help to attract patients actively searching for these topics.
Regulations
Under the Health and Social Care Act 2008, surgical cosmetic providers must be registered with the Care Quality Commission (CQC), the regulator of health and social care in England. However, there is currently no regulatory framework in place for non-surgical procedures.
On 2 September 2023, the 2022 to 2024 Sunak Conservative government launched the first consultation into a new licensing scheme for non-surgical cosmetic procedures. The proposed new licensing scheme will make it an offence for anybody to carry out nonsurgical cosmetic treatments without a practitioner and a premises licence in England.
The consultation introduces a three-
tier traffic light system to categorise procedures and establish requirements for practitioners to perform procedures, depending on their risks and potential complications.
While there is no set date for these changes, the impact this new licensing scheme would have on the market cannot be understated–it would be enormously beneficial for the specialist clinics. Many operators are already adhering to these standards, so this will not constitute any extra cost to them.
Clinic Actions
Proactively prepare for the upcoming licensing scheme by ensuring your clinic meets all proposed regulatory standards for non-surgical cosmetic procedures. Early compliance will safeguard your business and position you ahead of competitors when the regulations take effect.
Conclusion
Although there has been a decline in surgical procedures, the demand and interest for aesthetic treatments in the UK remains high, particularly for nonsurgical procedures. This is fuelled by evolving patient preferences, including a desire for personalisation, preventative treatments, and a growing appeal amongst male demographics. Upcoming regulations on non-surgical procedures will reshape the industry, favouring clinics that prioritise safety, quality and patient care.
To read the full report please visit the report source: https://tilious.com/ resource/state-of-uk-aesthetics/
Sustainability Solutions
With Green Libertines Hayley Gibson-Forbes and Johnny Kenneally, we discuss how to prepare for plastic-free July, because glamour shouldn’t cost the earth.
Hayley Gibson-Forbes @sjforbesegham, Eco Queen of SJ FORBES
At SJFORBES, we’re embracing Plastic-Free July and inviting other salons to join us. Why? Because we believe true luxury doesn’t come at the planet’s expense.
As a luxury salon, we believe looking fabulous and doing good can go hand in hand. We’re taking steps towards being better to the environment. We’re proving that sustainability can still feel indulgent—and we hope others will follow suit.
Here’s how we’re doing it:
• Single use? Not our style. We’ve swapped plastic caps and wraps for reusable, biodegradable alternatives.
• Refills are the new black. We offer shampoos that can be refillable—elegant and eco-friendly.
• No more plastic water bottles. Clients now enjoy still or sparkling water in proper glassware—hydration, but make it haute.
• Our tools have had a glow-up: recycled plastic brushes and even biodegradable hair bands to use while doing hair up!
• We reward sustainability. Clients who return empty packaging get a treat—it’s like VIP recycling.
• Backstage makeovers include going green with eco-cleaning products… And of course we belong to Green Salon Collective, where we recycle our foils and even hair!
We’re not perfect, but we’re making the effort, and we’d love for other salons to do the same. Plastic-Free July is just the beginning. Let’s raise the bar together and show our clients that sustainability is the new luxury.
Johnny Kenneally @jfkhair_, Lustig & Webb
Going plastic-free may seem like a mammoth task, but small, simple switches and swaps can make your sustainability journey so much easier. One such example is reducing your use of single-use plastics.
In the salon, the use of reusable gloves will drastically reduce your PPE waste & the amount of plastics sitting in landfill. At first the initial cost may seem higher; however, you will find that as the gloves are not only reusable but also more durable and resistant, you will spend less over time on large packs of disposable gloves, which will mean your salon income can stretch much further.
Eco Gloves are also another fantastic alternative, as they are made from biodegradable materials and are coated with a bio-agent that is activated when they are placed in landfill. This enzyme attracts tiny microorganisms to break down the gloves much faster than a pair of standard disposable nitrile gloves.
For comparison, the average pair of disposable nitrile gloves can take up to 100 years or more to break down in landfill, whereas Eco Gloves are up to 90% broken down within 490 days!
Biodegradable shoulder capes are yet another great alternative to disposable, single-use plastic capes. Using these biodegradable products reduces your day-to-day impact on the environment without compromising on client care or your salon services.
Step-By-Step Guide To Knotting A Wig
The Little Princess Trust turns hair donations from its supporters into wigs for children and young people. Holly Rivers, one of the charity’s wig knotters, here explains how the wigs are made.
The Four Key Stages
1. Using the wig block
Hair is knotted into a wig base (also known as a wig cap or foundation) and a wig block is used to hold the base in place.
Picking the correct size wig block is important and sometimes it is necessary to pad out the wig block to make sure it is a good fit.
We can pad the block out with cork or cotton wool to fit the shape of our base. Fine pins are then used to keep the wig base in place.
2. Preparing the hair
We use around 160 grams of hair in each of our wigs. The hair is put in drawing mats, this ensures all our hair stays neat, secure and most importantly all in the same direction.
It is key to keep the hair in the same direction as the hair has cuticles (a bit like
fish scales) and if some strands of hair are knotted root first and others ‘end first’ then they will rub against each other and cause the wig to mat.
3. The knotting process
We use both single knotting and double knotting in our wigs. Single knots are smaller, flatter and we use them in the more visible places like hairlines, temples and partings.
Double knots are essentially knotted in twice. This makes them more robust but the knots are more visible so these would be used in the back of the wig.
Knotting involves turning the root of the hair over an inch or so to make a loop and using your hook to go through
the lace on the base of the wig and make a nice strong knot.
4. Follow the map
To ensure consistency, we knot all our wigs in the same way. This helps wig fitters as they know what to expect from us.
We follow a plan – or map – so we know which direction to knot and the type of knot needed when knotting hair to the wig base.
The Little Princess Trust provides around 2,000 wigs every year to children and young people with hair loss. Visit www.littleprincesses.org.uk to find out how you can help the charity.
Holly Rivers is one of The Little Princess Trust’s wig-knotters.
The wigs help to restore the confidence and identity of children and young people with hair loss.
The Fellowship Focus
Welcome to our regular Fellowship column, where we discover everything new and exciting in the world of the Fellowship of British Hairdressing!
Fellowship Announces New Executive Board Members
The Fellowship for British Hairdressing is unveiling their next phase of development, welcoming three new members on to their Executive Board. Under the guidance of CEO, Barry Stephens and President, Ashleigh Hodges, the past few years has seen incredible growth for the Fellowship, celebrating their highest membership to date, opening two new Centres of Excellence, and continuing to
The new Fellowship Executive Board members are:
• Chris Foster, Head of Technology
• Marnie Williams, Head of Further Education & Centres of Excellence
• Marcus Allen, Head of Business
provide the industry with educational opportunities for their members in the shape of Hair & Vision events and the new Creative Xchange localised presentations.
Chris Foster is an internationally recognised, multi-award-winning barber with a career that spans the worlds of grooming, fashion, education, and digital innovation. Chris joins the Fellowship Executive Board as the Head of Technology. His role will explore how technology is shaping the industry and how to keep the Fellowship’s members informed on all things related to technology.
Marcus Allen is an internationally experienced Salon Management Professional and Educator, offering a proven track record of maximising profits and consistent growth in high end salons and businesses. Marcus joins the Fellowship Executive Board as the Head of Business, where he will facilitate the best practices, innovation, new technology, and business tools to hairdressers, salon owners, and educators – strengthening the industry
with a greater understanding and foundation.
Marnie Williams is the Head of Hair and Beauty at West Suffolk College with over 42 years’ experience in the hairdressing industry – starting out as a stylist in the best Dublin salons, then working for L’Oreal as a Technical Consultant, ultimately becoming an educator in both the private and public sector. West Suffolk College is a 3 Star Fellowship Centre of Excellence, which was awarded for the achievements of their students and the opportunities that the college has created for their students. Marnie joins the Fellowship Executive Board as the Head of Education and Centres of Excellence, aiming to help bridge the gap between education and employment, whilst giving the next generation the support and preparation for succeeding in to industry.
The Fellowship for British Hairdressing’s CEO, Barry Stephens, comments, “As the Fellowship moves towards its 80th Anniversary, and the industry continues to shift on its axis, we are delighted to have three new dynamic
Chris Foster Marcus Allen
Marnie Williams
members joining us on the Executive Board. The plans we are putting in place today will benefit the whole industry of the future, both creatively and commercially. These new positions will help us gather and analyse business critical data, as well as attracting “Best in Class” Business, Technologyand Education Partners for the direct benefit of our members and the wider hairdressing community”.
Fellowship Hair & Vision Presents: ‘FOR EVERY YOU’ in partnership with Schwarzkopf
The Fellowship for British Hairdressing’s Hair & Vision invited Schwarzkopf Professional to take to the stage to showcase their latest initiative, ‘FOR EVERY YOU’, designed to empower and inspire hairdressers at every level. Attendees were welcomed for an unforgettable night of showstopping presentations from Schwarzkopf Professional Ambassadors Nick Irwin and Suzie McGill, who demonstrated their expertise and creative vision at HOST in Manchester.
The evening began with a warm welcome from Ashleigh Hodges, President of the Fellowship for British Hairdressing. Ashleigh welcomed Kay
Brady, Head of Education & Events UK & IRE Henkel Beautycare Professional, who introduced the brand to the audience, setting the stage for an informative evening – which would focus on Schwarzkopf’s latest initiative, ‘FOR EVERY YOU’.
‘FOR EVERY YOU’ is Schwarzkopf Professional’s unifying message that champions every hairdresser at each stage of their career. Whether it’s through in-salon support, online resources, cutting-edge education, or creative inspiration, Schwarzkopf Professional is committed to helping hairdressers shape their unique hair story while celebrating individuality and selfexpression.
The event kicked off with an inspiring presentation by Schwarzkopf Professional Global Ambassador, Nick Irwin. Nick introduced HAIR BY SCHWARZKOPF PRO - a thoughtfully curated collection celebrating modern hair culture and craftsmanship. As a key creative force behind this project, Nick played a pivotal role in shaping its vision alongside Schwarzkopf Professional. Nick delved into the brand’s extensive education offerings, giving insight into how stylists can continuously evolve their skills whilst working through a live model demonstration.
Afterwards, Suzie McGill, Schwarzkopf Professional UK Ambassador, joined Nick Irwin on stage to share her in-depth knowledge of the IGORA ROYAL colour range, offering valuable insights, expert tips, and must-know techniques. Suzie is an industry-leading colourist and true expert in her field. Suzie showcased a stunning on-stage transformation, talking the audience through the colour application process and highlighting the limitless possibilities of IGORA ROYAL in creating exceptional hair colour results.
Suzie McGill, Schwarzkopf Professional UK Ambassador and Artistic Director for Rainbow Room International said, “I’m absolutely honoured to be a part of the Fellowship community – what an incredible event in collaboration with Schwarzkopf Professional. The Fellowship Hair & Vision events are an amazing opportunity to bridge the gap between brands and stylists – giving them the chance to connect, collaborate and network with like-minded individuals and the brands themselves! These events are crucial for the growth and development and of the hairdressing industry, acting as a mechanism for sharing ideas and nurturing the future generations of stylists. Every day is a school day!”
