THE UK’S LEADING PUBLICATION FOR SALON OWNERS AND MANAGERS
FigureSkater
SnowShimmer
Editor
Tom Woollin tom@cimltd.co.uk
Account Manager
Katy Terrell kt@cimltd.co.uk Tel: 01795 509 112
Design and Production
James Taylor james@cimltd.co.uk
Grant Waters grant@cimltd.co.uk
Head of Digital Xhulio Bishtaja digital@cimltd.co.uk
Credit Facilities Manager
Gwen Lee creditcontrol@cimltd.co.uk Tel: 01795 509 103
Marketing Manager
Lucas Payne lucas@cimltd.co.uk
Social Media Manager
Lily Lawson socials@cimltd.co.uk
Director Declan Wale declan@cimltd.co.uk
Tom Woollin tom@cimltd.co.uk
Managing Director
John Denning
Editor’s letter
As the nights draw in and the festive season edges ever closer, November is always a particularly exciting time for salons. For many of us, it’s the busiest period of the year – the build-up to Christmas brings a flurry of appointments, fresh looks, and clients who want to step into the season looking and feeling their very best. In this issue, we’ve dedicated our Christmas Hair feature to helping you make the most of this time, with inspiration, tips, and practical ideas to keep your team energised and your clients delighted right through December.
Technology is also transforming the way salons operate, and we’re thrilled to bring you an exclusive interview with Sam Kendall from SalonIQ in our Tech Feature. Sam shares her insights into how software and smart systems are empowering salons to streamline their operations, boost client loyalty, and future-proof their businesses in an increasingly digital world. It’s a fascinating conversation that offers real, actionable advice for salon owners and managers who want to stay one step ahead.
Of course, our regular features continue to celebrate the best in the industry. This month’s Salon of the Month shines a spotlight on KIKU in Scotland, a salon that has raised the bar with its innovation, client care, and dedication to excellence. Meanwhile, our Rising Star feature highlights the new talent shaping the future of the industry – a reminder that creativity, skill, and passion are alive and thriving in salons across the country.
As always, our mission is to inform, inspire, and support you – the people who make this industry so dynamic and rewarding. Whether you’re planning your festive calendar, exploring new tech solutions, or simply looking for a spark of inspiration, we hope this issue gives you the tools and ideas to end the year on a high.
Here’s to a brilliant November and an even more dazzling December!
www.zemits.co.uk
Instagram: @zemits_unitedkingdom Find the Cover story on Page 6-7
Tom Woollin, Editor
08 RISING STAR
Nail tech Issy Stoneley shares her journey and the exciting rise of her career so far.
10 SALON OF THE MONTH
We shine the spotlight on KIKU in Scotland, celebrating their achievements and dedication to excellence.
13 TECHNOLOGY
Sam Kendall, CEO of SalonIQ, reveals how forward-thinking salons are harnessing technology to grow and thrive.
23 CHRISTMAS HAIR
Your ultimate festive guide – from glamorous party looks to timeless styles, perfect for the busiest season of the year.
Precision Without Needles
In modern aesthetics, clients are seeking visible results without discomfort, trauma, or downtime. This demand has led to a new era of innovation in transdermal delivery systems technologies that enhance the penetration of active ingredients through the skin barrier without needles. From microneedles and sonophoresis to electroporation, these modalities have transformed how practitioners deliver rejuvenation. Yet one technology stands out for its precision, safety, and comfort: DermeDrop, integrated within the Zemits Verstand HD Pro system, offers an intelligent and needle-free approach to mesotherapy.
The Skin Barrier Challenge
The skin, our largest organ, is remarkably effective at protecting the body from environmental aggressors. Its outermost layer, the stratum corneum, forms a resilient barrier composed of densely packed keratinocytes and intercellular lipids. While this structure prevents transepidermal water loss and pathogen invasion, it also limits the penetration of beneficial actives from skincare products.
Traditional mesotherapy and microneedling have long been used to bypass this limitation by mechanically puncturing the skin to deliver nutrients, peptides, and growth factors into the dermis. However, these methods involve discomfort, risk of irritation, and downtime — factors that can deter clients seeking gentle yet effective rejuvenation. The evolution of transdermal delivery aims to solve this problem by enhancing permeability without breaking the skin’s integrity.
Nanochanneling: The Science of DermeDrop
Electroporation is a biophysical process that temporarily increases skin permeability using brief, controlled electrical pulses. These pulses create transient aqueous channels within cell membranes, allowing active molecules to pass through lipid barriers that would otherwise resist penetration. Once the electrical field ceases, the skin’s natural structure rapidly restores itself, ensuring
both safety and reversibility. The DermeDrop applicator elevates this mechanism through a refined nanochanneling design, which stimulates
the skin’s surface with a smooth, atraumatic tip. Unlike microneedles, these nano-protrusions do not puncture or wound the epidermis. Instead, they
work synergistically with electroporation to form micro-pathways that facilitate the deep infusion of active ingredients into the dermal layers.
This combination delivers exceptional absorption efficiency while maintaining client comfort and complete epidermal integrity. The result is a needle-free treatment that achieves measurable results in hydration, tone, and elasticity — with no downtime and minimal contraindications.
The Verstand HD Pro System: Intelligent Design, Multimodal Function
At the heart of this innovation is the Zemits Verstand HD Pro, a multifunctional platform designed to offer a comprehensive approach to skin rejuvenation. The system integrates six advanced modalities, including radiofrequency skin tightening, Hydrodiamond skin resurfacing, ultrasonic peeling, and Oxygen revitalisation. This versatility allows practitioners to create highly personalised protocols tailored to each client’s unique skin condition and goals. Within the Verstand HD Pro, the DermeDrop applicator plays a critical role in advanced transdermal infusion. Its ergonomic design and precision control ensure that each serum is delivered evenly, while energy settings can be finely tuned to suit various skin sensitivities and treatment depths. By maintaining optimal energy flow and serum diffusion, Verstand HD Pro ensures consistent results and enhanced treatment safety.
This design reflects the core Zemits philosophy — intelligent technology that respects the biology of the skin.
Meso-Cocktails: Science in Every Drop
For optimal results, DermeDrop works synergistically with the Zemits professional mesotherapy serums — formulations developed for effective electroporation delivery. Each serum targets specific skin concerns,
allowing aestheticians to personalise their treatments with precision:
• Zemits PeptiElixir: A rejuvenating peptide complex that stimulates collagen synthesis and supports cellular regeneration. Ideal for mature and tired skin, it promotes firmness and visible rejuvenation.
• Zemits RevitaCollagen: A hydrating formula enriched with collagen and moisturising factors to restore elasticity and radiance, leaving skin supple and deeply nourished.
• Zemits AcnoLex: A purifying serum designed for acne-prone or congested skin. Its antibacterial and sebumregulating properties help calm inflammation and support skin clarity.
• When delivered through the DermeDrop technique, these formulas penetrate the skin more effectively than topical application alone. The result is a visible improvement in texture,
hydration, and tone after just a few sessions — without pain, downtime, or risk of adverse reactions.
The Future of Needle-Free Mesotherapy
The integration of Verstand HD Pro, DermeDrop technology, and Zemits meso-cocktails represents a significant evolution in professional aesthetics. It allows practitioners to combine the precision of energy-based skincare with the power of active biochemistry.
Beyond rejuvenation, the technology’s gentle mechanism supports barrier repair, acne management, and preventative skin health, making it suitable for a wide demographic of clients. For aesthetic professionals, it offers a future-ready solution that unites efficacy, comfort, and innovation in one intelligent platform.
In the new landscape of advanced skincare, needle-free does not mean compromise. With systems like Zemits Verstand HD Pro and DermeDrop technology, practitioners can deliver transformative results while preserving the skin’s natural integrity — a perfect harmony of technology and care.
www.zemits.co.uk
Shaping Style
From painting her own nails at home to building a thriving career, Issy Stoneley has turned creativity into a calling. What began with a Christmas gel lamp and hours of lockdown experimentation grew into a passion for precision, artistry, and sharing her journey online. Now known for her flawless bases, timeless-yet-modern style, and engaging social media presence, she’s inspiring clients and fellow artists alike — with ambitions to expand, collaborate, and mentor the next generation of nail professionals.
When did you notice your passion for nails?
I’ve been doing my nails for as long as I can remember. One Christmas I asked my parents for a gel lamp, and that’s when I discovered how much I enjoyed painting them. At first, I never considered it as a career. But during Covid lockdowns, with more free time, I began experimenting with designs and learning new techniques from online tutorials. That’s when my passion really flourished.
After lockdown, I took a gel and builder gel course, which confirmed my love for the craft. I’ve always been creative, and nails became the perfect outlet for expressing that creativity while staying up to date with trends.
How did you find your style, and what are your tips for other nail specialists trying to stand out?
Finding your style is a journey of trial and
error. At first, I thought I was a minimalist — I loved clean bases, flawless shapes, and timeless looks like milky pinks or French tips. But when clients requested bold, creative designs, I realised I loved the challenge.
Now, I’d say my style is timeless and versatile, but with a modern, fun twist. My advice is to experiment with everything, even styles that don’t feel natural at first. Don’t feel pressured to fit into a specific category — your style should reflect what excites you most. When you love what you do, it shines through your work.
What would you describe your speciality as, and how did this define your target audience?
From the start, my priority was mastering the perfect base. For me, prep is everything — ensuring the nail shape suits the client’s hands and lifestyle. A French tip or detailed design only looks good if the foundation is flawless.
This focus has become my niche, and it naturally attracts clients who value attention to detail. I didn’t deliberately set out to target a specific audience,
Issy Stoneley
but by being authentic on social media, clients who appreciate my style and precision have gravitated towards me. Many often comment on the quality of prep, which I take pride in.
Social media marketing is key to increasing a beauty professional’s client base. How did you grow your following, and what content works best for bookings?
Social media has been vital for growing my business. I keep my Instagram clean and minimal, with a mix of simple sets that showcase my builder application alongside occasional fun nail art. I also share some personal posts, as clients today want to connect with the person behind the work. People don’t just book for nails; they book for the experience and personality too.
Consistency is essential. At first it feels like you’re posting into the void, but persistence pays off. Post regularly, use stories, and share even the small things — clients love seeing your process. Tagging brands and clients is also key; it increases the chance of reposts and new eyes on your work.
Finally, mix up your content. Nail pictures are important, but reels, voiceovers, and workspace snippets help showcase your personality and make your account more engaging.
What are your goals for the future, and how do you plan on achieving them?
I’d love to collaborate more with brands
to create content, as that’s something I’ve really enjoyed so far. Another goal is to expand my social media presence and eventually mentor other nail artists, helping them build their skills and
confidence. The nail community is so supportive, and I’d like to give back by sharing what I’ve learned.
What has been your favourite nail trend in recent months, and what trends are you predicting for autumn/winter?
I adore summer nails. The gold starfish and polka dot trend has been a favourite — they’re timeless and minimal yet still fun. Looking ahead, I think burgundy will make a strong return this autumn, especially burgundy French tips, which I love.
One trend I’m particularly excited about is blooming gel. It’s so versatile and works year-round, adapting to different styles and seasons. I hope to see more of it because it allows for creativity while staying wearable.
@_byissy_
KIKU Salon, Scotland
In just 10 months, Kiku Salon has built a reputation as one of Scotland’s most exciting new salons.
Artistic Director Paul Palph and Creative Director Hiro Hudo share the secrets behind their rapid success, philosophy, and plans for the future.
Kiku has been chosen as our Salon of the Month –congratulations! What do you think has been the key to your success, and what achievement are you most proud of so far?
Paul: We believe the key to our success has been our passion for hair and our drive to keep our skills up to date through constant education. Just as importantly, we’ve worked hard to create a safe, supportive environment for both our team and our clients. When staff feel secure and valued, they perform at their best — and that allows us to deliver the highest standards of work. For our clients, our unique consultation process ensures they feel listened to and comfortable, helping us get to the heart of what they truly want. Building that confidence through the hair we create is incredibly rewarding.
One of our proudest achievements is taking the leap to open Kiku as a married couple and not only building a business together but thriving in it. To
see our diaries fully booked weeks in advance after just 10 months is incredible validation. Sometimes, we even have to pinch ourselves to believe it’s real.
Your salon has developed a strong reputation for quality and client experience. What do you feel sets Kiku apart from other salons, and how do you maintain such high standards day to day?
Hiro: What sets Kiku apart is our clientcentred approach to both hairdressing and barbering. When someone is in our chair, they are the most important person in the world to us. Their experience is our absolute priority. To maintain high standards, we constantly research how service is delivered across other industries — restaurants, spas, luxury and affordable. We analyse how each experience makes us feel, and then apply those lessons to our own salon.
Connection is another key factor. We talk to clients, not at them, listening carefully and remembering details that matter for their next visit. Because our team works seamlessly together, clients often build relationships with more than just their own stylist, creating a sense of belonging. When someone visits Kiku, they don’t just get a haircut — they become part of our team. This combination of genuine care, attention to detail, and collaborative culture ensures every client journey is elevated from start to finish.
The salon industry is constantly evolving – from new treatments to changing expectations.clientWhat trends or changes have you noticed recently, and how are you adapting to them?
Paul: One of the biggest shifts is the way people are embracing conversations
around ageing. In over 20 years of hairdressing, I’ve never seen women so open about discussing getting older and how it makes them feel. Many clients are now choosing to grow out their colour. Rather than seeing this as a loss, we’ve adapted by building skills around grey blending. Grey hair can be patchy or prone to yellowing, so we’ve developed techniques to enhance natural grey with shine and dimension. This elevates natural hair to its best while still meeting the needs of clients who want to feel polished and confident.
We’ve also noticed more clients raising concerns about hair thinning, often linked to menopause and health. Instead of directing them elsewhere, we introduced Glowwa into the salon — a product supporting hair health from the inside out. It has made a real difference to confidence. On the men’s side, we’ve invested in NOVO Cabelo hair replacement systems. These are transformative, not just visually but emotionally. The confidence clients regain, often instantly, is extraordinary.
Running a salon can be demanding. What challenges do you think salon owners face most today, and what advice would you give to others in the industry trying to thrive?
Hiro: Staffing is without doubt one of the biggest challenges. As an employed
salon, our business relies on having the right team — not just any staff, but people who believe in our brand and share our values. We have no shortage of clients, but finding and retaining the right people can be difficult.
Our approach has been to treat staff with complete fairness and transparency. We keep them motivated and educated, but we also protect their well-being. That means not overworking them, ensuring days off are properly structured, and limiting late nights — we only close at 7pm once a week. We’ve chosen not to give in to customer demand for longer hours or seven-day availability. We believe in balancing quality service with a sustainable working culture. If clients truly
value what we offer, they’ll make it work within our hours.
My advice to others is to stay true to your values and remember your staff are the foundation of your business. A well-rested, supported team will always deliver better results than one stretched to breaking point.
What’s
next for Kiku?
Do you have any exciting plans, goals, or predictions about how the salon industry in Scotland – or the UK more broadly – will look in the next five years?
Paul: There’s always a project on the go! Our next big step is a full salon refit. Last summer, we took over a unit from a salon in liquidation, purchased the existing furniture, and opened just two weeks after receiving the keys. Now, after 10 months in the space, we know what needs to be done to create something truly special. The refit, reflecting our Japanese-Scottish branding, is planned for completion by February 2026. It will enhance both the client experience and the way our team works.
Looking further ahead, we’ve already started conversations about opening a second salon. It’s exciting — and a little surreal — but we want to share Kiku’s values and approach more widely. Our clients already tell us Kiku feels special, and we want more people to experience why.
www.kikusalon.co.uk
Technology
5 Tech Tips to Boost Your Business
In today’s fast-paced salon industry, technology is no longer a luxury – it’s an essential part of running a successful business. From streamlining operations to enhancing the client experience, the right tools can free up your time and boost profits. Here are five practical ways your salon can harness technology to stay ahead of the competition.
Streamline Bookings with Online Systems
Gone are the days of endless phone calls and paper diaries. Online booking platforms let clients schedule appointments 24/7, giving them convenience and you more control. Automated reminders also help reduce no-shows, ensuring your appointment book stays full and your team’s time is used efficiently.
Use Software to Track Business Performance
Salon management software isn’t just for booking –it’s a powerful tool for understanding your business. From daily revenue reports to staff performance tracking, these insights help you identify what’s working and where improvements are needed. Dataled decision making can give your salon a sharper competitive edge.
Boost Client Loyalty with Digital Tools
Loyalty schemes and reward systems built into salon software can keep clients coming back. Whether it’s a points-based system, personalised offers, or automated birthday treats, technology makes it simple to show clients you value them. A strong digital loyalty programme builds relationships and encourages repeat visits.
Enhance Marketing with Social Media and Email
Technology gives salons a direct line to clients. Use scheduling tools to manage your social media posts and keep your online presence consistent. Pair this with targeted email marketing to promote offers, showcase services, and remind clients when it’s time for their next appointment. The right tech makes marketing manageable and measurable.
Adopt Contactless Payments and Digital Retail
Modern clients expect speed and convenience when paying. Offering contactless and mobile payment options ensures a smoother checkout experience. Many systems also allow you to integrate retail sales digitally – making it easy to upsell products, even after clients have left the salon.
By embracing technology in these five areas, salons can save time, improve client satisfaction, and boost revenue. Investing in the right tools today helps future-proof your business for tomorrow.
Winter Skincare Strategy for Salons
As winter intensifies, clients’ skin reacts, becoming tighter, more sensitive, craving hydration and nourishment. For salons, winter can translate into quieter treatment rooms and sluggish retail sales — unless you reposition to offering an essential defence against the cold. The +maskology® range offers salons precisely the toolkit needed to convert the seasonal challenge into a business opportunity.
Why Winter Demands
Smart Treatment + Retail Pairing
Cold air, central heating, and indooroutdoor temperature swings all conspire to deplete moisture and weaken the skin barrier. In this context, clients often shy away from complex routines or active formulas. A salon that can deliver safe, visible results, and support clients at home, earns loyalty and boosts average spend.
Winning CombinationsWinter
+maskology® provides a suite of 100 % plant-based sheet masks, ideal for potent, controlled delivery of actives even on compromised skin. This is complemented with lightweight, concentrated serums that bolster results and fortify the skin between visits. Here are standout combinations you can position in your winter offerings:
• SQUALANE Professional Sheet Mask + SQUALANE Professional Facial Serum
The mask delivers a lipid-rich barrier repair blend (olive, passionfruit, almond oils) while the serum intensifies hydration and calms inflammation post-treatment.
• VITAMIN C Sheet Mask + VITAMIN
C Facial Serum
Ideal for dull winter complexions: the mask’s antioxidant boost pairs beautifully with a light serum that reinforces brightness and supports collagen synthesis.
• HYALURONIC ACID Sheet Mask +
HYALURONIC ACID Facial Serum
For clients needing moisture rescue, the mask cushions skin immediately while the serum provides sustained hydration from within.
• NIACINAMIDE Facial Serum
Useful for clients dealing with breakouts, texture or barrier imbalance. It can be layered under masks or used in standalone treatments to regulate oil and soothe irritation.
• DETOXIFYING Sheet Mask
Incorporate this self-foaming, AHA/ charcoal-based mask into post-breakout or “reset” facials, then follow with a calmer serum (Hyaluronic or Squalane) to rebalance.
Winter Salon Tactics
1. Facial Menus with Dual Layers. Introduce signature winter facials such as The Barrier Repair Facial (Squalane Mask + Serum) or Radiance Boost Facial (Vitamin C Mask +Serum)
2. LED + Mask + Serum Combos. Use the PHOTON LED mask (five wavelengths) during sessions, then layer sheet mask and finish with serum to extend effect and uplift treatment ROI.
3. Home Use Pairing Kits. Sell dual kits (mask + matching serum) as “winter corrective sets” — easier to upsell when clients see how they complement in salon.
4. Sampling & “Skin Bar” or Drop Zone. Display and serums side-by-side. Invite clients to sample a mask and then apply a drop of serum immediately
after — the visible feel helps drive conversions.
5. Winter Skin Challenges. Launch a “4Week Winter Repair” challenge: clients commit to masks and serums weekly, track their progress, reward consistent users with a free LED or add-on mask treatment in-salon.
For salons in the cold months, treating masks and serums as isolated items is a lost opportunity. The +maskology® range offers a fully integrated, plantpowered suite that enables you to deliver compelling in-salon experiences and drive retail growth. With the right protocols, you can guide clients through winter confidently, increase basket spend and ensure loyalty.
The +maskology® range is available from professional wholesalers and www.maskology.co.uk
Salon Growth Unlocked
As the salon industry continues to evolve, technology is becoming a defining factor in whether businesses thrive or fall behind. Few people understand this better than Sam Kendall, CEO of SalonIQ, the leading salon management software platform. With a background that spans both the salon floor and business strategy, Sam has dedicated her career to empowering owners and teams to work smarter, not harder. Here, she shares insights into technology’s impact and her journey so far.
Tell us about your career, and how SalonIQ was born.
“My career has always been centred around a passion for business, technology and the hair and beauty industry, and began when I completed my NVQ in hairdressing while finishing my GCSEs. I’ve been in the industry ever since.
“Early on in my career I managed salons in the South-East, Sevenoaks, Brighton and Tunbridge Wells, and was a hair stylist for 12 years until I was given the opportunity to oversee the booking process and management for a group of six salons. This gave me the chance to see and understand the challenges of managing and growing a salon, which was a real eye-opener.
“Salon owners wear so many different hats, and the vast majority handle
marketing, wages and HR on top of all their other responsibilities. Working in roles that bridged the gap between the salon floor and the business side meant I could help owners find smarter ways to run and grow their salons.
“That combination of practical industry knowledge and a drive to innovate has shaped everything I’ve done professionally, and it’s from here that SalonIQ was born.
“I knew there was a need for the right management software to help salon owners run and grow their businesses, but many of the systems available were too complex or didn’t tick all the boxes – they simply weren’t built with salon professionals in mind. The idea behind SalonIQ was to create a platform that was intuitive, powerful, and tailored to the real-life needs of salon owners and their teams.
“Together with a small group of likeminded people, I began developing SalonIQ with the mission of simplifying the business side of running a salon, while also unlocking opportunities for growth through better data, marketing, and client care. What started as a solution for a few salons has grown into a trusted system used across the industry, and I’m proud to see how it continues to evolve alongside the needs of our community.”
In your view, why are tech-savvy salons currently pulling ahead in profitability compared to those slower to adopt new systems?
“It’s quite simple: tech-savvy salons are making the most of the digital tools available to them. They’re harnessing
Sam Kendall
their data to really understand their clients and make smarter business decisions.
“With the right systems in place, they’re able to streamline operations, improve the client experience, and market more effectively. All of this gives them a clear advantage, allowing them to stand out and accelerate ahead of salons that are slower to adapt.
“It’s also crucial that the whole team is fully engaged with the systems and processes put in place. The technology itself is only part of the equation — it’s how consistently and effectively the team uses it that makes the real difference. You could give the exact same steps to two different salons yet achieve very different results, simply because the execution varies. The salons that really succeed are the ones where the whole team embraces the system and works together to deliver on it.”
What are some of the most impactfultechnologies that salons can implement today to boost efficiency and client satisfaction?
“From an efficiency perspective, online booking is one of the biggest game changers. When set up properly, it not only allows clients to book with ease, but also guides them toward the right
services, upgrades, and mandatory addons during the process.
“This helps maximise time efficiency, ensures the team is fully utilised, and increases the average bill for both the team member and the salon. On top of that, tools like SalonIQ’s utilisation dashboard give salon owners a clear, top-level view of how effectively their teams are being used — making it easier to spot opportunities and plan ahead.
“When it comes to client satisfaction, feedback and communication are everything. Automating client surveys after each visit saves valuable time while keeping salon owners connected to what clients truly think.
“Technology also plays a big role in the client journey — from offering a personalised welcome to new guests, helping ease any nerves, to staying in touch with those who haven’t rebooked in a while. These touchpoints create stronger relationships, show clients they’re valued, and ultimately keep them coming back.”
Can you share an example of a salon that significantly increased revenue or reduced costs by embracing technology?
“There are so many examples, but one in particular stands out.
“One salon owner we work with was
experiencing a low client retention rate and average visitor frequency but couldn’t work out why: the work her team delivered was to a high standard and the clients seemed to leave the salon happy.
“We realised that this salon owner wasn’t giving enough attention to the client interactions taking place at the end of each appointment. For instance, clients were rarely asked if they wanted to re-book, and were not advised as to when they’d need their next treatment.
“Using SalonIQ, this salon activated rebooking prompts at checkout and switched on the client retention system to target those clients who had not yet rebooked. Just a simple SMS or email from the salon is all it takes for a client to book in their next appointment.
“The salon’s client retention is now sitting at around 74 per cent or above, and average visit frequency has gone from 14 weeks to 10 weeks, boosting revenue – a huge improvement in such a short space of time.”
For salon owners and managers who may feel overwhelmed, where’s the best place to start when introducing new tech?
“The best place to start is by remembering why you introduced the new technology in the first place. Keep that goal front of mind, and then
implement it in small, manageable steps.
“A great approach we’ve seen is to have one person in the salon take the lead on learning a specific area of the technology. They build confidence and understanding, and then pass that knowledge on to the rest of the team. This not only makes onboarding smoother but also more cost-effective, as you’re only investing in training one person at a time rather than the whole team.
“When it comes to switching salon software, the process can be straightforward with the right guidance and support. At SalonIQ, for example, we handle this transition every day, and we adapt to the pace that works best for each salon. Some owners prefer to start with the essentials like appointment reminders and online deposits, while others are ready to dive straight into the full marketing suite from day one.
“The key is to go at your own pace — there’s no one-size-fits-all approach, and moving step by step ensures lasting success.”
How can salon professionals balance the investment in technology with the financial pressures many small businesses face?
“Too often, technology is seen purely as a cost to the business. Yes, there is an investment involved, but what really matters is the return. If your marketing tools, online booking system, or other processes aren’t delivering measurable value back to your salon, then it may be time to reassess, streamline, or look for alternatives.
“The key is not to overcommit. There’s a piece of technology for almost everything these days, and it’s easy to end up paying for multiple tools or subscriptions without fully understanding or using them. Focus on what you truly need, make sure you’re maximising those features, and avoid spreading yourself too thin. That way, technology becomes an investment that pays for itself rather than just another expense.
“If you’re unsure on how to use something, seek help or education to understand and use the tech to help accelerate and grow your salon business.”
What common mistakes do salons make when adopting new digital tools, and how can they avoid them?
“One of the most common mistakes I see is salons trying to do too much at once. Salon software can do more than ever before, and it’s easy to feel
overwhelmed by all these features.
“The best way to avoid this is to keep things simple. Don’t try to reinvent the wheel or overcomplicate the process. Instead, use the tools that are already available to you, and lean on the experts for advice on how to set them up properly. Focus on one area at a time: master it, ensure your team fully understands and supports it, and only then move on to the next feature.
“This step-by-step approach makes adoption smoother and ensures you see real results without burning out your team.”
How
important is it to involve the whole team when adopting new salon technology, and what strategies help drive staff buy-in?
“Getting the whole team involved is crucial. Every member of the team will be using the technology in the salon, so they need to understand how and when to use it, why it’s being used, and how to get the most out of it.
“When salon teams are busy it can be difficult to find the time to dedicate to training, but reinforcing the long-term benefits is key. Breaking training down into sizeable chunks, offering additional support or group activities are all ways to get the team involved without overwhelming them.
“Technology in salons only works at its best when the whole team is on board, so dedicating enough time to educate staff and boost their confidence is really important.”
www.saloniq.com
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Retail Revolution
Zoe Forsythe, CEO of Salon Shelf, has created a platform that makes salon retail simple and risk-free. She tells Salon Magazine how technology is enhancing the client experience, helping stylists earn without extra pressure, and why keeping human connection at the heart of innovation is key for the industry’s future.
Can you start by introducing Salon Shelf — what it offers, and what problem it was designed to solve for salon owners?
Salon Shelf is an online platform that makes it simple for stylists to retail their favourite products, without the hassle of holding stock or managing fulfilment.
Clients want professional products, but for most independent stylists and smaller salons it’s not realistic to buy and store stock, keep up with trends, and deal with shipping.
I started Salon Shelf because I saw first-hand how hard it is for stylists to sell retail, and I wanted to remove that barrier. We give every stylist their own free online store, stocked with the same professional products they’d recommend in the chair. Clients buy through their stylist’s link, and our network handles fulfilment. Stylists earn commission on every sale – no stock, no upfront costs, no risk. It’s about helping stylists grow their business in a way that fits how they work today, while keeping money within the stylist community.
Technology is changing how salons operate day to day. How do you see digital tools like Salon Shelf transforming the client experience inside the salon?
I don’t think digital tools should ever replace the personal touch of the salon – but they should enhance it. With Salon Shelf, retail becomes part of the conversation rather than a stressful upsell.
A stylist can recommend products during the appointment, share their store using the free contactless tap cards we provide, and then the client has everything they need to purchase at a time that suits them. It feels seamless and modern. Most importantly, clients
are buying the right products for their hair directly from someone they trust –their stylist – instead of guessing online or in a supermarket aisle.
Retail has always been a challenge for salons. How can tech-driven solutions help salons increase product sales and make retail a natural extension of the service?
Most stylists don’t see themselves as salespeople – they’re artists, carers, and problem-solvers – so retail can feel uncomfortable. Many also worry about not being “techy,” which makes new tools intimidating.
That’s why we designed Salon Shelf to be as simple as possible. There’s no
Zoe Forsythe
pressure to sell in the traditional sense – a stylist can just say, “I’ll send you the link,” and the rest takes care of itself. Clients appreciate the ease, and stylists feel confident they’re adding value rather than pushing products. It makes retail a seamless extension of their expertise, while also keeping revenue within the industry.
From your perspective, what role does technology play in boosting overall salon revenue — beyond just product sales — and how can owners measure that impact?
For me, technology has always been about strengthening the relationship between a salon and its clients. When I first introduced an online booking system in my own salon, it wasn’t just about convenience – it gave clients more
freedom, freed up my time, and made the experience smoother.
The same is true with other digital tools; they create touchpoints that build trust and loyalty, which naturally lead to repeat bookings, word-of-mouth referrals, and more retail sales. When clients can easily access the products you’ve recommended, it feels like a continuation of their appointment. Because everything is trackable – from rebooking rates to commission – owners can see what’s working and make better decisions to grow their business.
What advice would you give to salon owners who may feel hesitant about adopting new tech, especially if they see it as complicated or time- consuming?
I completely understand the hesitation – I’ve been there myself. But the right technology should make your life easier, not harder. If it feels like more work, it may not be the right tool.
My advice is to start small by picking one thing that solves a real problem for you. There are so many resources online to guide you step by step – tutorials, videos, communities – so you’re never alone. Once you see the benefits, confidence to try other digital tools grows naturally.
Looking ahead, how do you see the future of salon technology evolving — and where does Salon Shelf fit into that vision?
The salon of the future will be more connected, personalised, and flexible. Technology should support stylists in building stronger client relationships, not replace them. From booking systems to digital consultations to smarter retail, everything is moving towards a joined-up experience.
AI will also play a role, but in ways that make life easier. We developed a small AI tool called Shelley, available through OpenAI, which helps with product recommendations and content ideas so stylists can focus on what they do best.
Salon Shelf is part of that same journey – making retail work in a stylist-first and client-focused way. Our vision is to keep evolving with the industry, listening to stylists, and building tools that help them thrive in a digital world while staying true to what makes salons special: that human connection.
www.salonshelf.co.uk
Christmas Hair
Hair – Brian McCallum @roar_ginger @roarhairandbeauty
Photo – Richard Miles @richmilesphoto
Makeup – Lauren Mathis @laurenmathismua
Styling – Magdalena Jacobs @stylishem Model – Olivia Chan @missoliviachan
Sleigh Christmas Hair Season
The festive season is the busiest – and most lucrative – time of the year for salons. With clients eager to look their best for parties and celebrations, the opportunity for extra bookings and increased revenue is huge. Here are five essential ways to ensure your salon is top of the list for Christmas hair this year.
Stay Ahead with Festive Trends
Clients want looks that feel current and exciting. From glossy blow-outs and bouncy curls to modern updos and shimmering colour, keeping on top of seasonal hair trends ensures your salon stays relevant. Showcase your team’s expertise by posting trend inspiration online and training staff to deliver these looks with confidence.
Market Your Offers Early
Don’t wait until December – launch your Christmas promotions as early as possible. Use email, social media, and in-salon displays to highlight packages, gift vouchers, and party-ready styling. Early promotion creates urgency and helps secure those all-important advance bookings before clients’ diaries fill up.
Create a Festive Atmosphere
The salon experience matters just as much as the hair. Simple touches like decorations, festive playlists, and seasonal refreshments make visits feel special. A warm, welcoming environment encourages clients to book repeat appointments and recommend your salon to friends during the social, wordof-mouth-driven Christmas season.
Maximise Appointment Management
Smart scheduling ensures you make the most of the busy period. Extend opening hours if possible, offer quick-fix styling services for time-poor clients, and use software to minimise gaps in the diary. Clear communication of availability – especially for peak dates – helps avoid last-minute stress and lost revenue.
Upsell Products and Extras
Christmas is the perfect time to boost retail sales. Recommend finishing sprays, styling tools, and gift sets during appointments to increase average spend. Small add-ons like express treatments or luxury styling upgrades also bring in extra revenue while enhancing the client experience.
With the right mix of trend awareness, smart marketing, and thoughtful planning, your salon can shine this festive season. Make the most of the Christmas rush by giving clients every reason to choose you – and watch your bookings and revenue sparkle alongside the tinsel.
PRODUCT FOCUS
5-in-1 Light Therapy
Elevate your skincare treatments with the +maskology® PHOTON LED Mask. This 5-in-1 treatment technology is the perfect addition to your facial offering, giving you the ability to provide your clients with five different treatments using just one tool.
• Targets acne and blemishes for clearer skin
• Provides anti-ageing benefits for youthful-looking skin
• Brightens and smooths the complexion
• Promotes collagen production and cell renewal
The +maskology® PHOTON LED Mask uses 108 light beds and five LED light therapy colours to deliver high-density, highintensity energy to the skin.
This tool is a great way to maximise treatment time while also ensuring a strong return on investment. LED facial treatments are typically priced between £30 and £60, and we recommend two treatments per week per client for the best results. If your business were to average 10 treatments per week, you could achieve up to £2,400 in revenue per month
Light Therapy Wavelengths
• Red light: 630nm
• Blue light: 450nm
• Yellow light: 580nm
• Infrared light: 830nm
• Purple light: 560nm
Power Rating
• 50mW/cm²
Available from wholesalers and at www.maskology.co.uk
Smart. Sleek. Self-Contained.
Tired of washing clients’ hair in the bathroom or struggling with a kitchen sink attachment? Our Backwash Deep Basin is the sleek, no-plumbing solution your home or professional salon’s been waiting for.
Fully self-contained and easy to set up, it gives you a salon-standard backwash experience anywhere you need it. The deep tilting basin and cushioned neck rest keep clients comfortable, while the smart, compact design fits perfectly into smaller spaces.
Want something unique? We can even create a bespoke backwash design to suit your décor and layout.
Our units are fully compliant and come with FREE delivery! Plus you can split your payments with our finance option, Custom Pay.
www.custombasins.co.uk
Holiday Hair Hustle
The Christmas season is both a stylist’s dream and their biggest challenge. Appointment books are bursting, clients want to look their best, and the festive buzz brings a rush of energy — and exhaustion. We asked five top salon professionals how they manage the December madness, keep teams motivated, and deliver Christmas magic for every client.
No one knows the December rush like Charlotte O’Flanagan, founder of Charlotte Paints Hair. “We open six days a week throughout December (Monday–Saturday) to ensure all clients can get their hair done before Christmas. We also offer late-night appointments (9am–7pm), making it easier for clients with busy work schedules to book in. This approach is always well received, as it guarantees everyone gets a slot, and it also allows us to enjoy a long break over Christmas. By the time the new year begins, we are refreshed and ready to go again, avoiding burnout for the team.”
For Brian ‘Leo’ McCallum, owner and colour director of ROAR Hair & Beauty, it’s all about structure and teamwork.
“The best way to manage appointment demand is the same way you manage everything in a salon – stay organised! Your busiest team members will fill up fast, but if the team recommends each other in the lead-up to Christmas, lastminute guests always have a trusted stylist to go to if their usual one isn’t free. It keeps everyone happy and the salon running smoothly.”
Chris Grimley, owner of Fusion Hair Co. and founder of Texture Curl Academy, agrees that planning ahead is key. “Organisation and honesty are key. At Fusion Hair Co., we plan our December diary early, ensuring every stylist has the time they need for both their clients and for themselves. The festive period can be full-on, and it’s important we all look after each other so no one feels overwhelmed.”
Ruby Watson, Sienna Gibben, Jessica Kelly & Markus Martinez
Rainbow Room International Royal Exchange Square
Rainbow Room International Royal Exchange Square
Artistic and Colour Team, keeps it simple: “Open bookings early! Clients can be equally split, stylists’ time can be managed better, and you can make sure that everyone is getting a break! Another option is to schedule a few late-night shifts so you can avoid those late-minute panicky clients. Christmas can be super busy, but if everyone works as a team, it will be a breeze!”
The festive season may be months away in summer, but the best salons start preparing early. Brian says, “It’s all about creating demand without going overboard. I start reminding clients to book their December appointments as early as July! Then I keep the message consistent with monthly newsletter reminders. But the real magic? Rebooking at the end of each visit. That way, Christmas appointments practically book themselves.”
Charlotte’s team keeps bookings open year-round: “Our diary is open all year round, so clients can secure their Christmas slots in advance and avoid disappointment. We regularly post our availability on Instagram stories and keep an availability highlight on our profile for easy reference.”
Chris takes a softer approach. “We start encouraging clients to book their Christmas appointments from early autumn. For us, it’s not about creating panic; it’s about making sure everyone who wants to come in gets the time and style they love.”
David adds a touch of exclusivity. “We start encouraging Christmas bookings as early as late September. Our strategy is to make it feel exclusive rather than pressured, offering priority slots to our
loyalty members and wedding clients and rewarding early booking with small value-adds like complimentary treatments or product samples.”
And Kirsty gets her clients planning ahead before autumn’s even over. “With my clients, I start encouraging them to
book appointments as early as August – I know Christmas seems like a lifetime away then, but clients do understand how hectic Christmas can get in the salon, so booking early avoids any disappointment.”
When the party season hits, clients
Chris Grimley, Textured Hair Specialist, Owner of Fusion Hair Co
David Nicolson, Salon Director, Royal Exchange Square, Rainbow Room International
Hair: Brian McCallum
Photo: Richard Miles
Makeup: Lauren Mathis
Styling: Magdalena Jacobs
want something that sparkles. Charlotte says, “Around Christmas, many clients love effortless, messy undone updos for parties and celebrations… Colourwise, warmer and richer tones are very popular in the winter season, with shades like deep auburn, plum red, and rich chocolate brown being requested often.”
For colour lovers, Brian’s seeing a festive twist. “As a colour-focused salon, we see a lot of colour changes at Christmas! For blondes, we’ve been working with biscotti-inspired shades; for brunettes, espresso browns mixed with cranberry reds; and of course, orangeglow inspired looks, which are a lot of fun.”
Chris says texture and shine are trending too. “This time of year, everyone wants hair that makes them feel special, but still like themselves. We’re seeing a lot of soft glamour: defined curls, healthy shine, and effortless volume. Texture is playing a huge part too; people are embracing their natural curls and coils more than ever.”
David adds, “We are still seeing a mix of polished, timeless looks, soft waves, glossy colour, and elevated updos. What’s different now is that clients want individuality and longevity; they want hair that lasts beyond the party season.”
And for those last-minute makeovers, Brian’s go-to is pure Hollywood. “Curl all the hair in the same direction, brush it out with a Varis soft-bristle brush, and you’ve got a glam, red-carpet-ready wave. Finish with KMS Dry Oil Spray for shine and hydration, and voilà – instant Christmas magic!”
December isn’t just about beautiful
hair — it’s also a chance to boost retail and create thoughtful experiences.
Charlotte says, “We create Christmas gift boxes featuring products from brands like Davines, which are sold in the salon at a discounted price, perfect as presents
for loved ones or a seasonal treat for clients themselves.”
Brian agrees. “Christmas is all about gifting (at least, that’s what my nieces tell me!). Alongside gift vouchers, which are a big focus in December, we love
Hair: Chris Grimley
Assist: Ruby Watson, Sienna Gibben, Jessica Kelly & Markus Martinez Photography: Sophie-Rose Goldsworthy & Josh Goldsworthy Makeup Artist: Amy O’Driscoll
product gift bags. Sample products and little gifts for new clients are also great for keeping momentum.”
Chris believes connection drives sales. “What works best is anything that feels thoughtful, not transactional. At Fusion Hair Co., we focus on care — things like treatment upgrades, styling lessons, or mini rituals that give clients a moment of calm.”
David focuses on premium experiences. “At Christmas, clients are looking for something that feels thoughtful and elevated rather than just discounted. We’ve found that curated experiences — things like luxury blowdries, conditioning rituals, or pre-party styling sessions — resonate most.”
And Kirsty highlights the retail opportunity. “Christmas is the perfect time to give the gift of gorgeous hair. It’s also the ideal time for you to maximise retail business and profits through Christmas gifting – think ‘last-minute’ presents, exclusive deals or encouraging your clients to purchase retail for their loved ones.”
Every stylist agrees that social media is the ultimate Christmas shop window. Charlotte says, “We ensure our social media stays consistent throughout December by posting regularly, showcasing festive hair looks, and tagging brands to increase visibility within the industry.”
Brian adds, “Always put the booking link in your stories so clients can book on the spot if they see something they like. And most importantly, have fun with it! We go absolutely wild with Elf on the Shelf antics.”
Chris believes authenticity always cuts
through. “On our channels, we share not just hair, but the people behind it — our team, our clients, and the stories that matter.”
David agrees. “It’s all about connection and storytelling. Clients want to see authenticity, beautiful transformations, and the atmosphere
that makes your salon special.”
And Kirsty adds, “Transformation reels, festive styling tips, fun festive trends that include all your staff are a great way to boost a salon’s profile, help your clients to get to know your staff better and have a bit of fun during such a busy time of the year!”
Whether it’s a team Secret Santa, a sparkling updo, or a mindful moment of calm between appointments, one thing’s clear — the best salons make Christmas magic through teamwork, care, and creativity. With early planning, clever marketing, and a touch of festive flair, there’s no better time for stylists to shine.
@officalrushhairbeauty
@roarhairandbeauty
@roar_ginger
@fusionhairco
@chrisgrimley1
@texturecurlacademy
@rainbowroomint
@rainbowroomroyalexsq_
New Centre of Excellence
The Fellowship for British Hairdressing is delighted to announce Darlington College as its fifth Centre of Excellence. Located in Darlington, the college will become one of the Fellowship’s innovative spaces for hosting education and training days for hairdressers and barbers within the Fellowship.
Darlington College plays a vital role in shaping the future of the hairdressing industry. The partnership between Darlington College and the Fellowship for British Hairdressing will allow the college’s students to access a number of educational events hosted by the Fellowship throughout the year. Students will also be given the opportunity to take part in the Fellowship’s Finishing School Programme, where they will work with brands like Sassoon to immerse themselves and gain valuable insight into the business requirements of the industry.
To celebrate the launch of Darlington College as a Centre of Excellence, the Fellowship hosted an Induction Day at the college, hosted by Ashleigh Hodges, President of the Fellowship. The Induction Day was an incredible opportunity for all students and apprentices to gain incredible insight into the importance of the Fellowship and how the organisation can support and develop them and their skillset throughout their careers. This event showed students crucial insights into what a career in hairdressing can look like and how much they can achieve in the hairdressing industry.
The Fellowship Team at Darlington College included Marnie Williams, the Fellowship’s Youth Board Members, Olivia Rose Brady, Jordan Heyes and Jade Shirley, Owner of Urban Hair Beauty, Marlene Lamont and two of her stylist, Jeanie & Khian, Wahl Artistic Team Member, Zanear, Barber at Shapes, Ryan Benfold and James Greaves, Creative
Operational Director at Sassoon. Delighted with the new Centre of Excellence, CEO for The Fellowship for British Hairdressing, Barry Stephens, said: “We believe that we have found another truly outstanding College to join us in creating unique opportunities for students to raise their technical and commercial know how and to enable them to showcase their newfound skills at Fellowship events in Darlington and around the UK. Not forgetting the fantastic team of lecturers who cannot wait to get involved in everything that the Fellowship have to offer”.
Fellowship Introduction Day – West Suffolk College
The Fellowship for British Hairdressing’s Induction Day is the perfect opportunity for Level III apprentices to gain incredible insight into the importance of the Fellowship and how the organisation can support and help develop their skillset throughout their career. The event took place at West Suffolk College in Bury St Edmunds, involving a jam-packed session of live demos from Oli Norman, Director of One Point Barbers; Award Winning Copper Hair Educator, Rachel Lomax; Award Winning Barber, Jayden Hunt, Wayne Daws, Founder of Burns Salons, Jade Shirley, Colourist at HOB Salons, Jade Pinnock, Owner of Maximus Salon, Molly Raynor, ClubStar Art Team 2024 Member and Billy Ryan, CoFounder of Tribe Salons. The event was hosted by Michelle Griffin, Fellowship Vice-President and Project Extend Leader.
The Fellowship for British Hairdressing
and West Suffolk College have a longstanding relationship - West Suffolk College was the first college in the UK to become a Fellowship of British Hairdressing Centre of Excellence for Education. The college has enrolled all their students with ClubStar memberships. This includes access to all the Fellowship’s educational content, free tickets to their live member events and networking opportunities with industry icons.
Marnie Williams, the Head of
Academy of Hair and Beauty Studies at West Suffolk College said: “What a wonderful day with Michelle Griffin, Vice-President and The Fellowship team! We presented the benefits, training, coaching, opportunities, and events available to our completing Level III hairdressers and barbers of academic year 25/26. There was a real buzz in the room with a newfound excitement and energy the opportunities ahead of them and a potential place on the prestigious Fellowship Finishing School that may catapult them into industry ready for what lies ahead!”
Michelle Griffin, Fellowship VicePresident and Project Extend Leader said: “The attendance at the Fellowship Induction Day at West Suffolk College was impressive. It was great to see the students be so excited about being part of the Fellowship. Many approached me showing interest about the opportunities which we offer. The artists were amazing showcasing barbering, hair up, colour and session styling. It was a great day at West Suffolk college, the vibe was fantastic!”
www.fellowshiphair.com
The Season That Never Slows
As the festive season approaches, salons across the UK are gearing up for the inevitable rush. Waxing diaries fill up, evening appointments become part of the routine, and therapists work at full speed to keep clients smooth, confident, and party-ready.
At Harley Waxing, we understand that the lead-up to Christmas is one of the most demanding times of the year. That’s why we’re passionate about helping therapists make the most of this busy period — both in the treatment room and beyond.
Many clients delay their waxing appointments until the last possible moment, carefully timing their treatments to fit their plans, or hoping for a last-minute booking to suit spontaneous festivities. The surge in demand can put pressure on therapists to maintain high standards, support staff wellbeing, and ensure stock levels keep pace with the season.
Using a high-quality wax like Harley Wax means you don’t have to worry about compromising your client’s comfort. With our Hot Wax range for sensitive areas and Harley Strip Wax for larger areas, the experience is always
consistent — smooth application, gentle removal, and beautifully soft skin. Our Harley Case Offers not only help you save money but also ensure you stay fully stocked and ready for whatever your diary brings.
But the festive season isn’t just about in-salon treatments. Providing clients with products to take home extends their service experience and offers therapists an invaluable revenue stream during one of the busiest times of the year.
Featuring our best-selling Ingrown Hair Solution, Aloe Soothing Gel, Vanilla & Jasmine Body Scrub, and Cleanser/ Toner, the Harley Wax retail range has everything your clients need to keep their skin in prime condition. When clients are already invested in their skin, recommending a gentle scrub or aloe-based soothing gel feels like a natural extension of the appointment — and it enhances results long after they leave the salon. This impact goes beyond
Christmas. When clients use your recommended products at home, they strengthen their connection to your salon’s expertise, creating loyalty that lasts well into the new year. A retail sale can transform a one-off December booking into a long-term client relationship.
Yes, December is demanding — but it’s also an incredible opportunity for business growth. At Harley Waxing, we have always aimed to support therapists with products that combine quality, performance, and client comfort. By pairing our professional waxing systems with our at-home retail collection, salons can deliver the full Harley experience — from treatment room to home care — ensuring every client leaves glowing and confident this Christmas.
Here’s to smooth skin, happy clients, and a successful festive season.
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