Groom all day with confidence. This dryer delivers power, durability, and reliability when you need it most.
Designed for low-maintenance, quiet, and hassle-free performance, it’s a must-have for your grooming business.
No wonder pet professionals have trusted it for over 60 years.
No 1 dryer since 1960
Editor Tom Woollin tom@tgmpublishing.co.uk
Commercial Director
Mike Smith mike@tgmpublishing.co.uk 01795 509110
Design and Production
Grant Waters grant@cimltd.co.uk
James Taylor james@cimltd.co.uk
Credit Facilities Manager
Gwen Lee creditcontrol@cimltd.co.uk 01795 509103
Digital & Web Developer
Xhulio Bishtaja digital@cimltd.co.uk
Marketing Manager
Lucas Payne lucas@cimltd.co.uk
Social Media Manager
Lily Lawson socials@cimltd.co.uk
Director Tom Woollin
Managing Director John Denning
Editor’s Letter
On the cover:
Company of Animals 01932 566696 www.companyofanimals.com
Welcome to the October edition of Total Grooming Magazine! As the seasons change and autumn takes hold, we’re turning our attention to two topics that couldn’t be more timely or important for groomers.
First, we take a closer look at dryers and drying techniques — a fundamental yet often under-discussed part of grooming. From equipment comparisons to expert tips, we’ve rounded up everything you need to achieve faster, safer, and more effective drying results, whatever coat type comes through your salon doors.
With Bonfire Night and the festive season on the horizon, our second feature focuses on keeping pets calm around fireworks. This feature explores practical strategies, products, and expert advice to help support both dogs and owners during what can be an anxious time of year. Ensuring pets feel safe and relaxed is central to our work as groomers, and we’re excited to share insights you can put into practice straight away.
Alongside these special features, you’ll also find all of our regular favourites, including industry news, product spotlights, and professional insights to keep you connected, inspired, and informed.
Enjoy the issue — and here’s to a busy, successful season ahead!
Tom Woollin Editorial Director
Peake Petcare’s Soothing Ear Cleaner
Ear infections affect around 7.3% of UK dogs according to a RSPCA survey but due to the rising popularity of new “designer breeds” and breeds with floppy or clipped ears, Peake Petcare has been seeing a massive increase in sales for its range of Soothing Ear Cleaners.
The demand is coming from owners of breeds such as poodles and their cross breeds, (Cavapoos, Cockerpoos and Golden Doodles,) Spinones, Setters, Spaniels, Labradors, New Foundlands, Leonbergers, Old English Sheepdogs, Shih Tzus , Shar Peis , Basset Hounds and Dachshunds to name a few. Typically, customers are owners of floppy eared dogs, dogs that love being in water and, dogs with hairy inner ears or with narrow ear canals.
The most common ailments that affect a dog’s ears are ear infections (bacterial, yeast, or fungal), ear mites, allergies, foreign objects like grass seeds, ear growths, and aural hematomas. Other issues are vestibular disease affecting balance, ear injuries from bites or trauma, and otitis externa, an inflammation of the ear canal that can lead to pain, swelling, redness, odour, and discharge.
Tracey Peake, Founder of Peake Petcare says,
“Our products are special as they solve problems and do what you bought them to do. They get rid of common ear issues whether chronic or acute and can be used occasionally as maintenance or regularly to eradicate issues of for example over production of wax, smelly yeast
infections, ear mites, even pseudomonas infections, which can cause untold misery for the dog and huge vet bills for the owner.”
Peake Petcre’s Soothing Ear Cleaner is designed to gently loosen and remove dirt and ear wax while disinfecting the ear canal. To use place the bottle in warm water for 5 minutes, shake well, and apply according to the instructions. Initially, administer twice a day for up to 2 weeks, then once a day for the next 1-2 weeks. For maintenance, administer monthly. The formulation includes Gentian Violet and Boric Acid, which help sterilise the ear and create an acidic environment hostile to bacteria and fungi. It is available in 50ml, 150ml, and
500ml sizes. RRP prices start from £8.99 to £39.99 depending on size and there is product in the range that is suitable for dogs with white ears as it is colour free. This product is highly rated by pet owners for its effectiveness in alleviating ear irritation and maintaining ear health.
“We have many groomers throughout the UK who use and stock our products as they are at the front end of ear care and can intervene and help the dog before it develops into a vet bill. They also use it routinely to give a thorough clean and can sell a bottle to continue the therapy if needed, “ says Tracey.
The Animal Focused Alliance has launched the first Pet Pro Challenge – Properly Insured, Professionally Responsible – designed to help pet professionals demonstrate their commitment to high standards and responsible practice.
From dog walkers to groomers, trainers to boarders, pet businesses provide essential services for owners across the UK. But with increasing scrutiny on animal welfare and regulatory compliance, showing that your business is insured, qualified, and working responsibly has never been more important.
The Pet Pro Challenge invites all pet professionals to take a simple step to publicly highlight their commitment to doing things properly, starting with being insured. By undertaking the challenge, businesses can access and display the dedicated logo, giving pet owners the confidence that their pets are in safe hands.
“Pet owners often blindly hand over their pets to pet businesses without making any checks. We would encourage all owners to enquire about insurance, qualifications, licenses and emergency
plans before using a pet care service,” says Vicky Skinner, founder of the Animal Focused Alliance. “By encouraging the public to make informed choices about the pet professionals they use we can drive up standards across the sector. This challenge is about helping professionals demonstrate that they are doing things properly – and collectively raising
standards across the industry.”
Participation in the challenge is free and open to all pet professionals. It is the first in a series of challenges from the Alliance aimed at supporting businesses and promoting animal welfare. www.animalfocusedalliance.co.uk/ properly-insured
‘StressLess’ from Beaphar
Leading pet care expert Beaphar has rebranded its trusted Herbal Calming Range under a fresh identity: Beaphar StressLess. The range combines modern packaging with the same effective natural ingredients pet owners know and love, plus a new launch – the Beaphar StressLess Diffuser.
Over 70% of dogs and 50% of cats show stress behaviours, triggered by being left alone, changes, travel or vet visits. Natural solutions are increasingly important, with one in three owners citing it as the top factor when choosing calming products. StressLess contains herbs including Lavender, Valerian, Hops
and Lemon Balm to soothe pets at home or on the go.
Supporting the launch, Beaphar offers in-store and digital materials for clear, stress-free shopping.
www.beaphar.co.uk.
Mon Joli Chien
Mon Joli Chien, in Islington, redefines pet care with a spa-inspired approach that puts dogs’ wellbeing first. Founded on passion and perseverance, it blends expert grooming, kindness, and style in a serene setting. We sat down for a discussion with Natasha Fenwick from Mon Joli Chien…
Please introduce us to Mon Joli Chien.
Mon Joli Chien is a luxury dog grooming salon in Islington, London, designed to give dogs and their owners a spa-like experience. Our name means “My Pretty Dog” in French, reflecting our ethos of elegance, care, and style. Grooming is not just a necessity — it’s an opportunity to create calm and joy. Our mission is simple: happy dogs, happy owners, and grooming that feels like pampering.
Please discuss the journey in opening Mon Joli Chien. The idea came from a passion for dogs and a desire to create a salon unlike the rest — open, airy, and relaxing. Opening was exciting but challenging, from
Our mission is simple: happy dogs, happy owners, and grooming that feels like pampering.
finding the right Islington location to designing a space that is both beautiful and functional. Since opening in summer 2023, we’ve built a loyal client base, a supportive team, and a trusted name in the community.
What qualities are most valuable to you when hiring for Mon Joli Chien? A bove all, a genuine love and respect for dogs. Skills can be taught, but patience, kindness, and empathy are essential. I also value teamwork, professionalism, and attention to detail. Grooming is an art as well as a responsibility — requiring creativity, technical skill, and a calm manner. Good communication with owners is equally important, as trust is at the heart of our service.
In a busy industry, what would you say is the unique selling point of Mon Joli Chien?
We balance expertise with atmosphere. Every treatment is tailored to the dog’s needs, focusing on wellbeing as much as appearance. Our spa-inspired approach promotes relaxation, skin and coat health, and a stress-free experience. We prioritise quality over quantity, ensuring each dog leaves feeling calm and cared for. The salon itself reflects this philosophy — elegant, welcoming, and designed with comfort in mind.
What advice would you give to other groomers starting out in the industry?
Never stop learning — grooming is constantly evolving with new techniques and tools. Always put welfare above aesthetics, even when that means tough conversations with owners. Building trust with dogs and clients is the foundation of success. And don’t be afraid to find your own style or niche. The industry is competitive, but collaboration and knowledge-sharing help everyone grow.
Do you have any hidden gems of knowledge you’d like to share with our readers?
Regular grooming is essential for health, not just looks. It often reveals early signs of skin issues, ear infections, or lumps that owners may miss, while also building trust between dog and groomer. Many of our clients notice their dogs are calmer with consistent grooming. Dental care is another key area — we’re proud to offer Ultrasonic Teeth Cleaning to support overall wellbeing.
Do you have any final thoughts you’d like to share?
At Mon Joli Chien, we believe dogs deserve the same care and pampering we give ourselves. Whether it’s a trim, a full groom, or a spa treatment, our goal is always to make dogs feel safe, loved, and beautiful. We feel privileged to celebrate the bond between people and their dogs, and as we grow, our mission will stay the same: treating every pup as the “pretty dog” they are.
Due to our continued success, we are expanding – Join Our Fabulous Grooming Team!
As part of our exciting growth, we are recruiting skilled professionals for several roles:
Mobile Dog Groomers – Surrey, North Hants, West Berks and West Sussex
Join our luxury Mobile Dog Spa Team and bring first-class grooming services directly to our clients’ doors. Ideal for experienced groomers who thrive on independence and love variety. No work on weekends, evenings or public holidays.
Mobile Cat Groomers – Surrey, North Hants and South London
Work calmly with confidence in our Mobile Cat Spas, specially designed for feline comfort. We’re looking for experienced cat groomers who understand the art of gentle handling and stress-free grooming.
Salon Based Groomers – Cranleigh, Surrey
Step into our brand-new, state-of-the-art salon. You will be working with a passionate team, delivering exceptional service, and ensuring the highest standards in pet care and customer experience.
About Us
These are exciting opportunities to take on a new, fun challenge and to join a professional, well established, growing business.
Founded in 2012, 4 Paws Mobile Spa is a family owned business, whose aim is provide the most professional, caring service possible to all clients. We always treat our customer’s pets as if they were our own. Also, as the wellbeing of our groomers is so important to us, we do not ask our mobile based team to work during evenings, weekends or public holidays or between Christmas and the New Year.
Our supportive office team is there to help and support our groomers so that they can concentrate on doing the job they love.
Want to learn more?
Scan the QR code or email us at jobs@4pawsmobilespa.com to explore these roles and apply today!
Dryers
Cut Minutes, Boost Margins
Time is money in every grooming salon. Quicker, smarter drying doesn’t just keep pets comfortable — it increases efficiency, boosts turnover and protects profit. Here are five essential ways to cut drying times without sacrificing quality or care.
1. Layer Your Drying Stages
Don’t treat drying as one block of work. Blot with microfiber, blast to remove bulk water, then switch tools for styling. Moving seamlessly between stages — rather than overworking one dryer — saves time and extends equipment life.
2. Think Coat by Coat, Not Dog by Dog
Instead of choosing a dryer per dog, select by coat section. Double coats may need blasting on the body but a finishing dryer on the head and legs. Switching
mid-dog avoids wasted time forcing one tool to do it all.
3. Use Heat Strategically, Not Constantly
Rather than blasting hot air from start to finish, reserve heat for the final few minutes. A mostly cool dry prevents damage, conserves energy and keeps coats manageable — while a short burst of heat gives the perfect finish.
4. Position for Power
How you hold the dryer is as important as which one you use. Aim the nozzle
with the coat’s direction for speed, but against it for lift when fluff drying. Small angle adjustments can shave minutes off drying time.
5. Create a ‘Drying Flow’ in the Salon
Set up your workspace so towels, dryers, nozzles and stands are always within one reach. A smooth workflow — where you never need to pause or reposition unnecessarily — can cut significant time across a busy day.
The Art of Drying
Founded in 1909, Artero has become a global leader in professional grooming equipment, trusted in more than 100 countries. Product Manager Luis Martín del Rio explains the brand’s extensive dryer range, shares expert tips for coat health and finishing, and highlights why investing in the right equipment makes a lasting difference for both dogs and groomers.
Can you walk us through the different dryers in your range and the key differences between them?
Our dryers cover everything from small hand-held models to powerful blasters, and it’s vital to choose the right one for your salon so the investment pays off.
At the lighter end, our hands-free neck dryers — including the Snake and EXO — are excellent when you need precision while brushing or handling pets, especially cats. Regular hand-held dryers, such as the Candy, are lightweight and portable, ideal for mobile groomers or even as a recommendation for clients.
For salons, blasters are essential. Available with one or two motors, they deliver the power to dry coats quickly. A single-motor unit is suitable for part-time groomers or smaller volumes, while
a two-motor blaster is the workhorse for busy salons. Many feature multiple speed and heat settings, so they can also be used for fluff drying, saving space and investment in a second dryer.
Stand and wall-mounted dryers are particularly useful for fluff drying. With rigid arms, they allow hands-free precision. These usually feature brushless motors, which require less servicing but aren’t designed for heavy-intensity use. Always allow dryers to cool after using heat to extend motor and heater life.
What advice would you give to groomers when choosing the right dryer for different coat types or situations, such as doublecoated breeds, nervous dogs, or puppies?
The best option is a dryer with adjustable
speed and nozzle attachments, covering a wide range of situations. For example, a Newfoundland can be tackled with a conical nozzle on the highest speed, but if you regularly see large, double-coated breeds, it’s worth investing in a powerful two-motor blaster.
Our Black 2M is very popular for its adaptability, though the Extreme offers even more power. The Impulse combines high power with variable speed and heat for versatility.
For nervous dogs or puppies, it’s important to minimise noise and airflow. Use ear covers, start at a distance, and move closer once the dog is settled. Hand-held dryers, cabinet dryers, or hands-free systems often create a calmer, less intimidating environment.
Drying isn’t just about speed — it’s also about safety, coat health, and finish. What techniques do you recommend to ensure groomers achieve the best results with your dryers?
The process starts before turning the dryer on. Use an absorbent towel, such as our Zumba microfiber or Samba towel, to remove as much water as possible. This saves energy, preserves the dryer, and protects the coat.
Once the excess water is gone, move to a force dryer, then finish with a handheld or stand dryer for styling. Always dry with cool air wherever possible to protect the coat and skin.
Think about coat direction: fluff coats against the grain to lift, smooth coats with the grain to lay flat. A rectangular nozzle helps concentrate airflow, control the coat, and speed up the drying process.
How has Artero designed its dryers to meet the practical needs of busy salons, in terms of noise levels, heat control, and ergonomics?
Every dryer is developed with professional needs in mind. Recent models reduce energy consumption while improving efficiency and extending motor life. We’ve improved nozzle designs and hose durability, and integrated negative ion technology to reduce static and enhance coat health. Ergonomics and noise reduction are also priorities, ensuring comfort for groomers throughout long days.
Are there common mistakes you see groomers making when it comes to drying, and how can Artero’s products help avoid these pitfalls?
The main mistake is skipping steps. A proper process should include:
1. Absorb with a microfiber towel.
2. Blot with a regular towel.
3. Use a force dryer to expel water.
4. Style and finish with a dryer on lower settings.
Another error is overusing maximum speed and heat, which shortens dryer life and can distress pets. Some salons also rely on a single-motor dryer when a two-
motor would be more efficient. Artero’s range ensures groomers have the right tool for each stage.
Why is it so important for professional groomers to invest in the right dryer, and how does choosing the right model impact both the dog’s wellbeing and the groomer’s results?
Drying is one of the most timeconsuming stages of grooming, so the right dryer directly boosts efficiency and
profitability. But it’s not just about speed — using the right equipment ensures comfort for the dog, prevents coat damage, and delivers a flawless finish.
Proper air extraction also reduces humidity, creating a healthier working environment. Ultimately, the right dryer is an investment in quality, performance, and wellbeing. When groomers feel confident with their equipment, dogs sense that calmness too, making the process smoother for everyone.
www.artero.com
Mastering the Dry
Drying may not be the most glamorous part of grooming, but it’s one of the most crucial. The right dryer and the right technique can make or break a finish, safeguard animal welfare, and transform a salon’s efficiency. We spoke to three professionals — manufacturer, salon owner, and groomer — to uncover their insights on equipment, technique, and trends.
When people think of grooming, they often picture scissors and clippers. But preparation is everything, and drying sits at the heart of it. As Nathan Brown, founder of Fawkesway Professional Dog Grooming, puts it: “No two coats are the same, so no two drying approaches should be either.” Drying influences coat condition, skin health, and the quality of the final groom. It’s also a stage where efficiency and welfare meet — getting it right keeps pets comfortable while allowing salons to run smoothly and profitably.
For Kevin Simpson, MD of Simpsons
Grooming Supplies, dryers are the backbone of professional practice. His company has been manufacturing them since 1960. The iconic Supajet finishing dryer remains a staple in salons: mounted on a mobile stand for flexibility, it delivers “a constant, even airflow powered by an impeller fan and heavyduty induction motor — designed for continuous daily use.”
Salon owner Louisa Tandy highlights practical considerations from the user’s side: “The main thing I look for is reliability. It needs to be comfortable to use and easy to move around the salon, with at least two heat settings including
a cold one. A steady base is essential too, so it doesn’t trip over clumps of hair or wires.” Meanwhile, Nathan has seen dryer technology evolve in the past decade: “I’ve noticed a rise in variable speed blasters, which give more control for sensitive dogs. Noise reduction is also improving, making sessions calmer for both pets and groomers.”
Different coat types demand different drying approaches, and our experts were unanimous that versatility is key. For double coats, Kevin recommends pairing tools: a high-velocity blaster to remove undercoat, followed by a finishing dryer for polish. Louisa prefers
a cone nozzle on a blaster to “force out the undercoat,” while Nathan applies HV dryers to Huskies and Poms, noting it works best on coats conditioned beforehand. For wool coats, Louisa uses a cone nozzle on tight curls before switching to a spade nozzle to straighten, while Nathan takes a more layered approach: blasting shorter areas, then section-drying longer parts under a stand dryer while brushing to “stretch out the curl, straightening the coat ready for scissoring.” For short coats, blasting remains the tool of choice. Louisa combines nozzles depending on density, while Nathan emphasises its role in deshedding breeds like Pugs. Equipment choice matters here too. Louisa stresses that “cabinet dryers are very useful for dogs that don’t like the stand dryer or blaster, but should only
be used for short bursts and never left unattended.”
Dog welfare is central to drying. Noise, heat, and pressure can easily overwhelm pets if not managed thoughtfully.
Louisa often uses “happy hoodies” or towels around the head to soften noise, and stresses gradual introduction: “Introducing a blaster from an early age very, very slowly can help a dog accept it. With elderly or nervous dogs, shorter, more frequent appointments are crucial.” Nathan echoes this, tailoring his approach to temperament: “An anxious dog might not tolerate the force of a blaster, so I’ll turn down the speed and use a quieter, gentler setting. Puppies start wrapped in a towel with a stand dryer over them so they feel safe before moving onto a table.” He also raises a little-discussed welfare point: rare
“dryer seizures” in some elderly dogs. “You need to keep a close eye on body language. A sign they’re about to have one is tip-tapping, digging and dancing round the table. I don’t think this is spoken about enough in the industry.”
Drying is often the most timeconsuming stage of grooming, but smart equipment use can turn it into an advantage. Kevin stresses its impact on business: “The right dryer can dramatically cut drying time while improving coat quality. By combining a high-velocity dryer with a finishing dryer, salons can reduce appointment times, increase daily throughput, and deliver consistent, high-quality results — all translating into higher productivity and profitability.” Louisa notes that drying times directly affect scheduling and pricing: “Many crossbreeds such
DRYING
as cockerpoos take longer simply because of the drying. That has to be factored into pricing.” She adds that environmental factors matter too: a clean coat and low humidity speed up drying, while dirty coats or a moist environment slow it down. Nathan is pragmatic: “Time is money, and drying can easily upset your schedule. There are ways to save time such as pre-clipping, cage dryers, or sprays — but never rush at the expense of quality. I’d rather run behind slightly and have a properly prepped dog.”
Looking ahead, Kevin sees demand for “quieter machines that are kinder to both pets and staff, as well as dryers that consume less energy without compromising performance.” Digital controls and adjustable airflow are also on the rise. Nathan highlights wearable options like Artero’s neck dryers, which he predicts will be useful for fluff-drying wool coats. Energy efficiency will also become increasingly vital as salons balance performance with rising energy costs.
Dryers are a significant investment, but, as Kevin points out, also a long-term one: “While the initial outlay is higher than a domestic unit, the return comes through reliability, reduced maintenance, and faster drying times. Many of our machines have been in service for decades.” Louisa prefers to keep stand dryers and blasters separate, believing that “individual pieces of equipment tend to be better quality than one that does both jobs.” Reliability, stability, and serviceability are her top concerns. Simpsons backs this up with strong aftercare. Kevin explains: “Every dryer comes with guidance, and our team is always available for advice. We provide spare parts, servicing, and share tips through our website and events to help groomers improve efficiency across their salon.”
Drying may be an unglamorous part of grooming, but it’s the foundation of every great finish. The right tools, matched with the right techniques, safeguard animal welfare, improve efficiency, and allow groomers to deliver polished, professional results. As our three experts show, drying is where science meets art — and where the future of grooming innovation is quietly humming away in every salon.
Seasonal Safety for Dogs
Veterinary nurse and canine behaviourist Rachel Bean RVN reflects on a busy month of adventures and insights. From volunteering in Zimbabwe with Dogs4Wildlife to preparing for a neutering clinic in Sri Lanka, supporting her Vet on Set work in the UK, and sharing vital autumn safety advice for groomers, Rachel reveals the passion driving her work.
It’s been a whirlwind month both personally and professionally, and I’ve loved every minute of it!
I started the month with something truly special – a trip to Zimbabwe to volunteer with the wonderful charity Dogs4Wildlife. For those unfamiliar, Dogs4Wildlife is an incredible organisation dedicated to protecting endangered species. They do this by training highly skilled conservation dogs and the rangers who work alongside them. These dogs are quite literally lifesavers in the bush: tracking poachers, detecting snares, and safeguarding wildlife in some of the world’s most threatened areas.
During my time there, I had the privilege of training rangers in lifesaving canine first aid. Out in the field, just as here at home, things can go wrong quickly – and for handlers who risk their lives daily, being able to provide immediate emergency care to their canine partners could mean the difference between life and death. The dedication of those rangers, and the bond between them and their dogs, is something I’ll never forget.
After Zimbabwe, I treated myself to a little celebration with a birthday trip to Ibiza – a well-earned pause before diving back into work and preparing for what’s ahead. Already on my horizon is another
volunteering project in January, in Sri Lanka, where I’ll be supporting a five-day neutering clinic in Yala. This initiative focuses on improving welfare for street dogs, reducing overpopulation, and sharing knowledge with local teams so that good practices continue long after we leave. It’s one of the most rewarding aspects of my career – seeing the ripple effect of small changes and shared skills in communities around the world.
Back here in the UK, my Vet on Set business has been just as lively. We recently supported the filming of Eight Out of Ten Cats with Jimmy Carr, and yes – Chilli the dog stole the show with a walk-on appearance in rehearsal. The
audience adored her, and I’m fairly sure she’s destined for stardom. It’s always a thrill to see how naturally animals can light up a set.
Autumn Hazards for Dogs
As much as I love this season – the colours, the crisp air, the cosy feeling – autumn also brings some hazards for our canine companions that groomers should be aware of. Grooming salons are often the first place owners bring their pets after a walk, and you, as professionals, are in a unique position to spot early signs that something may be wrong. Recognising symptoms quickly can genuinely save lives.
Here are some of the most common autumn hazards:
• Conkers (horse chestnuts): These shiny favourites of children can cause vomiting, abdominal pain, and diarrhoea in dogs.
• Acorns: Contain tannins, which may upset stomachs and in severe cases cause liver or kidney problems.
• Mouldy garden waste: Compost heaps or piles of leaves can harbour dangerous toxins that are harmful if ingested.
• Mushrooms and toadstools: While some are harmless, others are highly toxic and difficult to distinguish without expertise.
Warning Signs of Possible Poisoning
If a dog has eaten something toxic, symptoms can vary but often include:
• Excessive drooling or foaming at the mouth
• Sudden vomiting or diarrhoea
• Shaking, wobbliness, or lethargy
• Collapse or seizures in severe cases
What To Do if You Suspect Poisoning
1. Stay calm and remove the dog from further exposure.
2. Do not try to make them vomit –this can do more harm than good.
3. Contact the owner immediately and advise veterinary attention without delay.
4. Gather information if possible: what was ingested and when. This can be crucial for the vet’s diagnosis.
As groomers, you hold a trusted role. Owners often rely on you to notice subtle changes in their dogs’ behaviour or condition, and your quick thinking may
one day save a life.
Looking Ahead
From conservation work in Zimbabwe to preparing for Sri Lanka, from the bright lights of TV sets to the everyday but essential vigilance in grooming salons,
my work may be varied, but it is united by a single passion: ensuring dogs live healthier, happier, and safer lives.
Until next time, stay safe, keep learning, and please give those dogs in your care an extra cuddle from me.
Guarding Your Grooming Business
Running a business comes with many perks, but it can also bring challenges—from staying aware of legislation to unexpected tax disputes. This is why many grooming businesses consider a legal expenses policy, which provides cover for costs associated with legal disputes initiated by, or against, you as a business.
Alegal expenses policy can provide cover for a wide range of legal matters and costs you may encounter, including:
• Employment disputes and compensation awards
• Tax investigations
• Legal defence
• Contract and debt recovery
All of these can incur substantial costs, and by having a legal expenses policy in place, you gain peace of mind that you won’t be left out of pocket.
A useful feature included in some legal policies is crisis communication support. This helps to protect your business from financial loss if an event causes reputational damage or significant adverse publicity. A cover provider can help prepare communications for you to use, as well as provide preparation and representation for media events. This support is especially valuable if your own
complaints procedure cannot resolve the issue and adverse publicity has already
occurred. Even in advance, helplines are often available from crisis communication experts.
Legal expenses policies may also include 24/7 helplines, which are perfect for grooming businesses that don’t operate within standard 9–5 hours. Some policies also provide access to online documents and guides to help reduce the likelihood of a legal matter arising in the first place.
As a business owner, there are plenty of things to manage. At Cliverton, our friendly team are here to help. We can arrange cover to include all of the above benefits, meaning you can spend less time worrying about the “what-ifs” and more time focusing on what you really love—caring for the pets in your salon.
01328 857921
info@cliverton.co.uk www.cliverton.co.uk
Fireworks
Quieting the Noise
Bonfire Night and the weeks surrounding it bring heightened anxiety for pets — and equally stressed owners looking for guidance. For professional groomers, this period offers a unique opportunity not just to adapt salon practices, but to strengthen long-term client relationships. Here are five ways to turn a challenging season into a chance to build trust and loyalty.
1. Proactively Start the Conversation
Experienced groomers know that owners often won’t raise behavioural concerns unless prompted. By gently asking about firework anxiety during drop-off or preappointment chats, you demonstrate foresight and care beyond grooming. This positions you as a trusted advisor, not just a service provider.
2. Tailor Appointments to Reduce Stress
Rather than cancelling anxious pets altogether, consider practical adjustments: earlier appointments before evening fireworks, quieter handling routines, or rescheduling for days when displays are less likely. Clients will appreciate your flexibility and the effort to prioritise their pet’s comfort.
3. Curate Trusted Calming Solutions
Owners can be overwhelmed by the sheer range of calming products available. Use your professional standing to recommend products you trust — from pheromone diffusers and herbal supplements to anxiety wraps or sound desensitisation programmes. Positioning yourself as a filter for quality solutions strengthens your authority.
4. Provide Take-Home Resources
A simple, branded handout or digital guide outlining practical at-home strategies — safe spaces, routine maintenance, product use, and when to consult a vet — shows you’re invested in pets’ wellbeing outside the salon. It’s also a subtle way to remind owners of
5. Follow Up and Check In
A quick message or mention at the next appointment — “How did Bella cope with fireworks this year?” — reinforces that you remember, care, and are invested in their pet’s ongoing welfare. For experienced groomers, these personal touches are often what turn first-time clients into lifelong advocates. By moving beyond the scissors and clippers to address the challenges owners face at home, professional groomers can use firework season as a chance to deepen trust, showcase expertise, and cement their role as an indispensable part of a pet’s care team.
your expertise long after they leave your table.
We’re very excited to share our refreshed media pack, but 2026 isn’t just about us – it’s about YOU. We want to share your stories, celebrate your successes, and involve you directly in our content.
From case studies and Q&As to editorial features, your voice is what brings Total Grooming Magazine to life.
Looking to work with us? Request a media pack. mike@tgmpublishing.co.uk
You’re already making pets look amazing. Let us help you build a thriving pet grooming business you LOVE. From branding to bookings, we’ve got the roadmap. Join a community of pet groomers turning passion into profit.
Wagging Through Firework Season
Bonfire Night can be one of the most stressful times of the year for our pets. Loud bangs, bright flashes and unexpected noises create anxiety not just for dogs and cats, but for their owners too. Groomers often find themselves at the front line of these conversations, offering not only care within the salon but also valuable advice and product recommendations that help pet owners prepare for the challenges fireworks bring.
Sally Hart, a professional groomer who has built strong bonds with her clients, approaches the subject with sensitivity and foresight. She explains that in her salon, leaflets and promotional materials are displayed around the shop and at the till, alongside products that can help with anxiety. During chats with owners at drop-off, she asks about any changes at home or recent issues. This, she says, is the perfect moment to bring up fireworks: if problems have been noticed, she can offer guidance and advice. By being aware of environmental stressors, she and her team are able to adapt grooming visits to minimise stress
and ensure owners leave with practical advice to help at home.
Practical guidance is at the heart of Sally’s approach. She recognises that while much advice applies across the board, there are important differences between cats and dogs. Dogs usually seek comfort from their humans and benefit from structured routines and distraction, whereas cats prefer control of their environment, access to hiding spaces and minimal interference. Although her salon primarily serves dogs, she still makes sure cat owners are equipped with useful tips for maintaining a calm home environment.
Jo Boughton-White, Managing
at Dorwest, echoes this focus on preparation and support, noting that the company’s calming range includes longtrusted best sellers such as Scullcap & Valerian Tablets and Valerian Compound. These can be used individually or together for extra support, and both are formulated with active herbs that naturally support calming pathways in the nervous system. Jo points out that the products help pets cope with anxiety without causing drowsiness, making them especially suitable for fireworks fear. Trusted by owners and veterinary professionals worldwide for more than 60 years, she says their effectiveness is backed not only by experience but
Director
also by research, including a 2022 University of Cambridge trial where 87% of participating dog owners reported reduced fireworks anxiety in their pets.
For Sally, preparation is another key element. She strongly advocates desensitisation programmes, such as playing recorded fireworks sounds throughout the year rather than just in the run-up to November, and recommends using calming sprays, treats or other aids before and during firework season. Jo agrees that timing is crucial. She advises that Scullcap & Valerian Tablets should ideally be given daily for at least three weeks before firework season begins, while Valerian Compound can provide fast-acting support during particularly stressful moments. She also encourages combining these products with wider management techniques like creating a safe space, using sound to mask fireworks or practising gentle training to desensitise pets to noise.
Recognising the signs of distress is equally important. Sally stresses that if owners see panic, risk or lasting distress in their pets — or if problems worsen each year — they should seek professional help without delay. In her salon, if a dog appears unusually distressed by noise or routine processes, she may suggest rescheduling to a quieter time of day and refer the owner for professional assistance. Jo adds that signs of fireworks anxiety can include trembling, panting, pacing, hiding, vocalising, destructive behaviour, clinginess or refusing food. Dorwest’s products, she explains, are designed to reduce underlying anxiety gently over time while also providing quick relief in moments of acute stress. Their blend of herbs, including scullcap, valerian, mistletoe, gentian and vervain, works holistically to calm pets while avoiding the drowsy or immobilising effects some remedies can cause.
Together, Sally’s thoughtful, proactive approach in the salon and Jo’s expertise in calming solutions highlight how professionals across the pet industry can support owners. By combining practical advice, tried-and-tested products and timely intervention, they help ensure pets are not only cared for during grooming appointments but also better able to cope with the challenges that extend far beyond the grooming table.
Dog Grooming at Capel Manor College
Study nationally recognised dog grooming courses at London’s environmental college. Capel Manor College offers complete beginners or experienced groomers the opportunity to progress with their career in a first-class training environment.
Study nationally recognised dog grooming courses at London’s environmental college. Capel Manor College offers complete beginners or experienced groomers the opportunity to progress with their career in a first-class training environment.
The dog grooming industry is thriving and working as a qualified dog groomer is a rewarding career. Our full and parttime courses are taught by industry experts at our Enfield Campus in North London.
Our dog grooming courses provide numerous job opportunities including roles such as:
- Business owner
- Mobile groomer
- Senior stylist
- Salon manager
- Grooming assistant
- Teacher
Train in a professional dog grooming
salon
You will have the opportunity to work with a variety of breeds in our modern dog grooming salon, where you will learn a diverse range of grooming techniques.
Our tutors will teach you a diverse range of grooming techniques, as well
as how to complete pet health checks. You will meet clients and their dogs to develop your customer service skills, and we will support you to expand your business knowledge and understand how to market and run your own business.
Student success story
Alisha studied Animal Care Diploma (Level 2) and Animal Management Advanced Diploma (Level 3), before progressing on to Dog Grooming Assistant Certificate (Level 2).
“I chose to study all three of my courses at Capel Manor College because they have a lot of courses to choose from – the variety intrigued me. The College is very well organised, and the tutors are incredibly supportive. They help you to see what course is best for your desired career path.
After my second year studying animal care, I had one free year left of education and my partner said, “Why don’t you study dog grooming?”, as he knew I had a passion for dogs. I thought to myself, yes that is perfect! I had grown up with dogs all my life so I knew deep down this would be the perfect career choice. I gained two Level 2 qualifications and one part of a Level 3 qualification. I now run my own dog grooming salon in Hoddesdon, Hertfordshire after studying animal care and dog grooming at Capel Manor College. “
Find out more at our next open event
Our events are a great opportunity to explore your local campus, meet our tutors, get course advice and apply to secure your place for this September. Find out more at capel.ac.uk.
Good hygiene for animals prevents infection and provides protection! Concentrate, multi-functional products available. High dilutions. Providing you with anti-bacterial, anti-fungal and anti-viral solutions.
From Gloomy To Zooomy
Zooomy- a ground-breaking veterinary developed new joint supplement for pets is set to help ease symptoms using the power of Hyaluronic Acid.
Aground-breaking new health supplement for dogs and cats which is designed to support their joint care has been developed by veterinary surgeons and husband and wife team, Humphrey and Joanna Grimmett BVetMed MRCVS from Buckinghamshire. Zooomy uses long-chain Hyaluronic Acid as the key ingredient which is a major contributor to healthy joint function in horses, dogs and cats.
The inspiration for Humphrey and Joanna’s product came after discovering and seeing for themselves how useful an oral, liquid long-chain hyaluronic acid was in improving the joint health of their own pets and those of their family and friends. They then set about developing their own joint supplement using this key ingredient.
“Joint stiffness and soreness in dogs are major concerns for owners who often helplessly witness the discomfort and debilitation their animals suffer, we felt that this was a new formula that could support many animals and help them live happier more comfortable lives.” says Humphrey.
The product was initially formulated for horses. Joanna has a lifelong background in the equine field both as a competitor in Junior GB Eventing but also as an equine vet where she follows in an extensive line of family members including her father and all 3 of her siblings who are equine vets. After a period in mixed practice, Humphrey has spent most of his career in Animal Health marketing and between them over the years they have had dogs, cats, horses and briefly a sheep called Malcolm as pets. They now own Chilli, a much-loved fox red labrador.
Their company EquiFlow Ltd. has been
trading since November 2018, and this is when they started to offer the equine product. Despite the positive response, with family and work commitments, the pair could not develop their formula for dogs until 2024 since when they have been able to concentrate on developing the product for dogs and cats that they had always wanted to.
Launched as Zooomy in May 2025 pet owners are already giving the supplement rave reviews. Many felt that it gave their dog the support that other products had not or they were able to give a liquid where a tablet or chew had not been as easy to administer.
“Zooomy ‘s long chain hyaluronic acid is a genuine alternative to the chondroitin and glucosamine clone products that have flooded the market. We believe that the importance and value of Hyaluronic acid, whilst present in many supplements as a me-too ingredient, has been completely overlooked and the key is in the size and source of the hyaluronic acid molecule that’s used,” says Humphrey.
“Most hyaluronic acid is sourced from processing mashed up chicken cartilage
or chicken combs, which can result in an hyaluronic acid that contains other proteins or is variable in chain length or quality. These HA molecules are often very short and there is no evidence that they are relevant for joint support.
“Zooomy long chain hyaluronic acid is manufactured by microbial fermentation which is a laboratory process that results in a product with no protein, fat or sugars and chain lengths are consistently approaching 1 million Daltons in length. This is the type of HA that the clinical studies in humans and animals has been performed with. Additionally, as a largely tasteless, odourless liquid, Zooomy is easily added to a pet’s food or squirted directly into their mouths, the amount you give can also be adjusted easily as regularly as you like,” Humphrey concludes.
Zooomy is presented in 4 different pack sizes, 60ml for cats, 100ml, 250ml and 500ml for dogs and includes an easy-to-use syringe. Prices start from £20 for a single bottle.
To find out more about Zooomy visit: www.zooomy.com
