Gwen Lee creditcontrol@cimltd.co.uk Tel: 01795 509 103
Marketing Manager
Lucas Payne lucas@cimltd.co.uk
Social Media Manager
Lily Lawson socials@cimltd.co.uk
Director
Declan Wale declan@cimltd.co.uk
Tom Woollin tom@cimltd.co.uk
Managing Director
John Denning
Editor’s letter
Everyone around me seems to be wishing away summer this year, gearing up for the cosy nights and crisper weather. For me, I can’t get on board with this! The thought of the darker evenings isn’t filling me with joy. This being said, the change of season welcomes an array of opportunities in the industry, and we’re here to cover the lot!
If the arrival of autumn has you itching for change, our business feature delves into rebranding and why it’s more important than just a coat of paint. Alongside this, a feature from MOOD on how to stand out in a saturated market.
Alongside this sits our nail focus, as we share five ways to turn one client into five pieces of engaging content to help boost engagement, as well as our beautiful social media lookbook, sharing an abundance of inspiration for the upcoming months. These features run alongside our firm favourites as we share our Rising Star, Salon of the Month and Fellowship Focus.
On a personal level, this is my final issue of the Salon Magazine. My deepest thanks go out to all of our readers; it’s been a privilege creating this monthly business journal for you all. I hope you enjoy this read, and it fills you with plenty of food for thought over the coming months.
MUA - Marion Aular
6 INDUSTRY UPDATE
Stay up to date with the industry’s latest.
12 SALON OF THE MONTH
This month we put the beautiful 66 Hair and Beauty in the spotlight.
15 BUSINESS
We explore a range of topics from rebranding to sustainability to help drive your business forwards.
30 ESSENTIAL 5
In our nail focus, find out how to make five pieces of content from one client appointment.
32 SOCIAL MEDIA LOOK BOOK
Some of our favourite social media snaps as inspo for the upcoming months!
Breaking the Stigma
By Victoria Lynch, Founder of Remi Cachet.
The internet is awash with speculation that the Princess of Wales may be wearing a wig – but what’s more surprising than the rumours themselves is the stigma that still surrounds the use of wigs and extensions.
As hair professionals, we know that hair tweakments are no different to facial tweakments or teeth whitening: they’re simply tools that help people feel more confident in themselves. Yet despite the progress our industry has made, there’s still a sense that wigs and extensions should be hidden or whispered about, when in fact they should be celebrated as empowering solutions.
Every day in salons across the UK, wigs, extensions, and hairpieces are used for so many reasons. For some, they are protective styling. For others, they provide a vital confidence boost. For many, they help to retain or reclaim a sense of identity during challenging times. We see women turning to them when facing postpartum thinning, the impact of illness, or the hormonal changes of menopause. In these moments, hair solutions aren’t about vanity – they’re about dignity, strength, and feeling like “you” again.
At Remi Cachet, this philosophy sits at the heart of what we do. As the UK’s biggest hair extension brand, we’ve worked hard to make these services accessible, innovative, and stigma-free. With the wide range of attachment methods we offer, there really is something for everyone. Whether your client needs a temporary fix, a semipermanent solution, or something more bespoke, you can confidently tailor the method to their lifestyle, hair type, and comfort level. And with over 60 shades to work with, the results look beautifully seamless and natural – blending into the
client’s own hair so that no one would ever know.
It’s also time to be transparent about what we see in the media. Those thick, glossy ponytails, perfectly sculpted braids, and impossibly voluminous waves that clients admire on celebrities rarely come without help. More often than not, extensions are the unsung hero behind those looks. We know this because we work with hairdressers across the country who create them every day. By being open with clients about this, we can shift perceptions and normalise extensions as the professional, accessible service they are.
Stylists are at the forefront of this change. You are not just applying a product – you’re restoring confidence,
building self-esteem, and helping clients to feel like themselves again. When you provide expert advice, talk openly about options, and create a welcoming environment, you’re breaking down barriers that have held people back from embracing wigs and extensions.
As an industry, we should be championing the benefits. Wigs and extensions aren’t something to be speculated about in tabloids – they are powerful tools that transform not only how someone looks, but how they feel about themselves.
The next time a client brings up “wig rumours,” let’s flip the conversation. Instead of secrecy, let’s celebrate. Instead of stigma, let’s highlight empowerment. www.remicachet.com
A/W 2025
From glossy syrup blondes to rich espresso brunettes, Seung Ki Baek, Creative Colour Expert at RUSH, predicts the must-try hair hues of A/W 2025 – warm, dimensional shades with effortless maintenance and seasonal sophistication.
Syrup Blonde
A syrupy blonde hue that embraces the yellow and orange tones that we have tried to banish for so long – say goodbye to icy, cool, platinum blondes this season! Syrup Blonde is an intensely glossy, rich colour that seamlessly blends yellow and orange hues into a blonde base. This syrupy hue is a mix of warmer copper tones and bright golden tones, with a few low lights blended throughout to add dimension and depth. Syrup blonde requires little to no maintenance between salon visits and less bleaching to achieve a more lived-in feel – which means the hair can grow out more naturally before lightening again in the summer.
Cinnamon Blonde
Cinnamon blonde is the epitome of sophistication, with its multidimensional tones adding depth to any hairstyle. This tawny, beige blonde is perfect for the transition into the cooler months, and the versatility means this subtle shade can work for most colour palettes, with a cool acorn base and subtle vanilla blonde pieces swirled through the hair. Cinnamon blonde can be effortlessly personalised to suit your features and skin tone without being too much of a change. This is the ideal colour for those not wanting to commit to the upkeep of brighter blondes, or if you’re
transitioning for a darker shade and just want to try something new!
Plum Dark Chocolate
Plum dark chocolate will be dominating this season, with the likes of Dua Lipa already rocking this colour! This shade is an infusion of rich chocolate with subtle plum undertones blended throughout, creating a hue that screams cold wintery nights! This versatile shade compliments a variety of skin tones and adds warmth and dimension to the base colour. To enhance the chocolate mauve hue, incorporate balayage highlights for a seamless transition.
Cowboy Cooper
The reign of country music continuing well into the end of 2025, coppers have evolved and hit the mark, working in sync with the trending music throughout. It’s an cocktail of mocha mousse brown
and copper tones which adds a fiery undertone to the lighter base. Cowboy copper will continue to be one of the hottest colours of A/W2025. It’s rooted warmth and inviting feel has seen the likes of Kendall Jenner and Sydney Sweeney transform their overall look with shade.
Espresso Martini Brunette
Super dark yet creamy dark brown tones will also be incredibly popular this autumn/winter. These have more of a cool tone base and are particularly flattering on those with darker skin tones. They have a richer appearance and give the hair a truly mesmerising shine. If you have green or blue eyes, the cool tones of this shade will bring out the colour in your eyes! This versatile shade compliments a variety of skin tones and depth and dimension to the base colour. @officialrushairbeauty
Syrup Blonde
Cinnamon Blonde
Plum Dark Chocolate
Cowboy Cooper
Espresso Martini Brunette
The Power of Collaboration
Fashion photographer Matteo Marino had a striking, beautiful vision, and he shares with us how he brought this to life, the inspiration behind the shoot and his journey to where he is now.
When hair and beauty experts, models and photographic talent come together, the end results have the power to take your breath away.
For proof of the wonders of collaboration in the industry, you only need to look at the stunning collection, captured by gifted fashion
photographer Matteo Marino during a photoshoot for Salon Magazine.
Matteo had a vision - and he successfully brought it to life alongside hairstylist Lyndsay Moroney, fashion stylist Sofia Agnese, make-up artist Marion Aular, and models Kaily and Valeriya.
“Fashion photography isn’t just about taking picturesit’s also about the mood on set and who you work with,” Matteo says.
“Collaboration shows through in the final imagesif it’s missing, the result can be affected.”
Discussing his eye-catching photographs, Matteo shared,
“My inspiration came from contrasts - short hair and long hair, bold colours, dramatic lighting, striking shapes and strong, moody characters. I wanted the images to feel powerful, almost like they were shouting in their own way - a deep, bold and confident look.”
Lyndsay, who helped to deliver this look, describes hair as being “super important” in photography, and she adds, “It’s more than an aesthetic detail – it is truly an expressive medium. We can visually tell stories, reflect inner states and emotions, highlight personal and cultural identity, and make powerful statements about individuality and nonconformity.”
Sharing her inspiration behind the hair in the pictures, Lyndsay noted, “It was taken from a few different concepts. The
first being creative colouring and how important it is to break the mould and rules when colouring hair. The second being effortless hair, allowing texture and the use of razors to give a more DIY feel to the hair.”
Using mainly products from Davines to create the look Lyndsay shared, “The Sea Salt Spray was perfect for creating added texture and a tousled, beachy, full-bodied look with a matte finish.
The Davines Medium Hold Modelling Gel was used for the wet look. This is a fast-drying formula that gives body and elasticity to curls while eliminating frizz. The use of the Davines Pasta & Love Styling Paste provided root lift and gave separation to the hair.”
Matteo says hair plays a “crucial role” in fashion photography and adds, “Working alongside a hairstylist during a shoot is essential – they can adjust and refine the look based on how it appears in the images as we go.”
Marion explained, “The models’ skin was cleansed and hydrated with Bioderma Micellar Water, hyaluronic acid and Avène Thermal Spray before The Ordinary lightweight moisturiser was used. The base was perfected with RCMA foundation and NARS
Radiant Creamy Concealer, Pat McGrath shadows, Maybelline Sky High Mascara, and Mac Lipgloss completed the polished, luminous look.
Delighted with how the photoshoot went, Matteo shared, “I look forward to collaborating with the team again. The prospect of more brilliance from this talented group is beyond exciting.”
Matteo Marino on his everlasting love
Matteo Marino was born to take beautiful, striking pictures.
He developed a love of all things visual at a young age while growing up in Milan - and it is a passion that has only intensified and developed with every passing day.
The 31-year-old, who now lives in West Yorkshire, primarily works as a fashion photographer both in the UK and abroad with an eye for the stylish, along with an ability to bring together all the right talent to deliver photographic excellence.
He recalled, “I started taking pictures when I was little - I used to put makeup on my sister, dress her up and photograph her. One day, I randomly put the words ‘fotografo di moda’ (‘fashion photographer’ in English) into Google - and a whole world opened up before my eyes. I discovered that this was a real thing – a career, a passion, a job.”
Matteo was inspired to teach himself all about photography - and fast forward to today, he is thriving as he continues his successful journey. Matteo added, “There’s so much to learn and achieve that even at 60, I might still feel like I’m just starting.”
When asked what makes him stand out from the crowd, Matteo replied, “My style isn’t taught - it’s born from who I am, from my personality, my story and my unique way of seeing the world. It’s unmistakably me.”
Every detail matters to Matteoand that is abundantly clear from his captivating photography. Matteo says he loves how “a single image can say a thousand words. I’ve never been someone who’s good with words – or enjoys using them. That’s why I adore photography: it allows me to communicate without speaking, to let the silence do the talking. A photograph can express everything I feel and think in a way words never could.”
Picture Perfect
This month we shine a light on Sophie Clarke, @sophiescutenails, as our Rising Star as she discusses the importance of putting a face behind the name on social media, her love for quirky nail art and moving forward in the industry with psoriatic arthritis.
When did you notice your passion for nails?
I noticed my passion for nails at a really early age without even realising – using normal nail varnish, I would change my nails every evening depending on what I’d be wearing the next day. I remember once spending hours, and genuinely I mean hours, attempting a 5-colour ombré – when they were finished, I marvelled at my creation, and looking back, they were horrendous!
How did you find your style, and what are your tips for other nail specialists trying to stand out?
It’s really tough to decipher how I found my style, as some days I feel like I just fell into the style I love now. I’d say my clients have definitely helped with that, as a lot of their requests when I first started were things I’d never even thought of that sparked a lot of joy and passion in me. I’ve always been a fan of quirky things – I dress in black a lot, but I love surrounding myself with bright colours and somewhat obnoxious patterns. So when it comes to nail art, I’ve just honed in on my love for vibrancy and definitely smiley faces! Tips for standing
out are, annoyingly, be yourself and try not to match or copy other people. Of course you can be inspired by others, but do what you enjoy rather than what’s trending. Showcase the things you actually have passion for doing, and your people will find you!
What would you describe your speciality as, and how did this define your target audience?
My speciality is definitely quirky nail art and vibrant colours. I think I managed to tap into a bit of a niche in my area, as there weren’t a whole load of people doing nail art! The incredible girls I work alongside at the salon and a few amazing
local nail techs absolutely did, but aside from that, there weren’t people offering loads of – I guess – weird and wonderful nail art. When you put out what you love, people of a similar style will find you thanks to the power of the internet, which is amazing for creativity.
Social media marketing is key to increasing a beauty professional’s client base. How did you grow your following, and what content works best to increase bookings?
I always say I was quite lucky when I started my Instagram, as I did this in lockdown when every single nail tech
Sophie Clarke
was at home. The days where you’d post a tech as ‘follow Friday’ and you’d constantly be doing tags on Instagram stories. It was a really wholesome time as nail techs were just figuring out how to get through the next few months without their creativity wavering. I also think one of the most important things you can do on social media is show yourself and add a personal touch to it. The people that follow you may be clients, other techs or just people that enjoy having their nails done, but inherently we are all quite nosy and enjoy getting to know the person.
Future clients don’t just want your stories bombarded with adverts or availability – they want to know the person they’re investing their time and money in. I know it’s not for everyone, but my Instagram gets so much more engagement when I post about what I’ve been doing with my day and more personal photos. I truly think the best way to increase bookings is, of course, to post the work you love doing that showcases your personality and skills but also to post talking stories and pictures from your day. Showing yourself and letting clients hear your voice makes you a human being rather than a faceless person behind an account, and people love that personal touch.
What are your goals for the future, and how do you plan on achieving them?
I always find this question really hard, as thinking of the future sets my anxiety off a bit! I’ve recently been diagnosed with psoriatic arthritis, so my job unfortunately does make this worse, which also makes looking into the future a bit odd. Truly, I’d love to continue seeing my incredible
clients and making funky nails but also attend more events, do more training courses and carry on creating more friendships within the industry. Perhaps one day it would be fun to be able to talk at an event, but I think that’s wishful thinking!
What has been your favourite nail trend in recent months, and what trends are you predicting for autumn/winter nails?
Favourite nail trend is such a hard question! There’s a lot that don’t really capture my attention as much, as they’re all beautiful but quite clean and
simplistic. I’ve absolutely loved the fish nails that have been super popular over the past few months – they’re so fun and colourful, which is exactly my vibe. On the flip side, I also love the spotty trend – a fun way to add nail art if you haven’t got a lot of time, which is key to having in your back pocket as a nail tech. As always for autumn and winter nails, I think chrome will continue to be mega popular, as that’s always a good look. But honestly I’m not very good at predicting trends, as I feel like one day there are none and the next day they’ve hit and everyone is obsessed – I don’t keep up very well, but luckily my clients don’t really go for trending nails either!
Salon of the Month 66 Hair and Lifestyle
I wanted to create the most wonderful and attentive space full of diversity, like our clients that walk through the doors.
Introducing 66 Hair and Lifestyle, a new salon in a dream location in Glasgow’s west end, Finnieston, surrounded by some of the best restaurants and independent businesses that Glasgow has to offer. Graeme Fawns, owner and director at 66 Hair and Lifestyle, shared, “I designed the whole space myself, and I’ve always prided myself on attention to detail, as it’s the little touches that make it bespoke. Subconsciously the design brief was familiarity; I tried to support independents using local craftsmen and artists. Everything is bespoke to the space and created for us.
“We have some bespoke neon lights above the cutting area, and in the main salon area, I wanted the feeling of an organic shape – almost like a lasso rope getting chucked in the air. I feel this ties in beautifully with our mirrors that are so sculptural and tactile and the cactuses that are over 8 ft tall that make it feel earthy.”
Vibrant colours are tied in throughout the salon, with bright pops of pink and bright neon boxes in the windows and salon logos above the reception. A soft light comes from a custom art installation made with resin and recycled materials. The rest is pretty soft and subtle. The mirrors inside the salon make the biggest statement, being over 8 ft tall, acting as doorways to another world but also incredibly tactical and curvy! Graeme noted, “We are all unique and come with curves in all different ways, so why not in our mirrors! They partner perfectly with our wooden floor and other quirky elements, such as our neon lighting, exposed brickwork, and industrial lighting.”
Graeme continued, “The best part of the space is how much it feels like me and is a celebration of the success I’ve created in my business. I wanted to create the most wonderful and attentive space full of diversity, like our clients that walk through the doors. It’s made with love and is a thank you letter to my team and clients for making it possible.”
When curating the treatment menu, Graeme focused the offerings on self-expression and fairness, removing gender
categories. Graeme shared, “Clients book their length, their texture and their finish; that’s it! We kept it playful with short lengths called Short ‘n Stubbly to Ear Tickler, Jaw Hugger, Shoulder Grazer, Below Deck, Deep Depths or Change My Vibe. Then you choose either Blow Me Out or Don’t Blow Me Out, or if you have something special on you, you can choose Session Me Up.
“The beauty in this is there are no surprises; we can have stylists for certain lengths and textures and filter where new talents need training and development. Clients love it, our team feel supported, and bigger jobs automatically get longer times. It stops awkwardness for add-ons and time and explains clearly what each service includes.”
When it comes to hiring for the salon, Graeme searches for individuals who demonstrate quality of work, an open and creative mind with a light-hearted nature and a passion to grow and excel. Graeme continued, “Team players that want to push each other and the brand to bigger things and being an open book make the most of the incredible diversity within our culture. We are so grateful to feel like a family, and as we grow, so does the family.”
To clients, feeling integral to the growth of the brand is what stands out as they visit, acknowledging that no matter the age or gender, 66 Hair and Lifestyle feels like a welcoming hub of creativity. To Graeme, that is how he differentiates his salon from others on the market, as he noted, “I read the room, and I adapt to the individual. I don’t think this can be taught; it’s something you naturally have or you don’t. We celebrate that individual with fresh eyes every time. We are not the same vibe, boring and unsurprising – if something doesn’t go to plan, we address it, grow from it and learn.”
Looking to the future, Graeme shared, “I’m looking forward to enjoying the effects of consistency on our new space as we mature further into our brand, and then, who knows? Watch this space!”
Team players that want to push each other and the brand to bigger things and being an open book makes the most of the incredible diversity within our culture.
Business
Attracting the Eco Conscious Client
Now more than ever, it’s crucial for salons to appeal to the eco-conscious client. Below, we hear from Nilofer Aydinli, director at Enki Towels as she shares five reasons why adopting a more environmentally friendly and sustainable approach can give salons a competitive edge and support their long-term growth.
Enhanced Brand Reputation
By taking a more sustainable approach, your salon can build a stronger brand reputation. This comes not only from attracting environmentally conscious clients but also from boosting employee engagement and morale. Many job seekers in the salon industry are drawn to businesses with strong values and visible sustainable practices. Likewise, clients are more inclined to choose a salon that takes environmental responsibility seriously when deciding where to book their next appointment. Promoting your commitment to sustainability—through social media, digital marketing, newsletters, and other channels can strengthen your brand image even more.
Attracting Environmentally Conscious Clients
Many of us are becoming increasingly conscious of our impact on the environment - paying attention to everything from water and electricity use to recycling habits and the products we choose. Consumers now research product ingredients, packaging recyclability, biodegradability, and whether items are cruelty free. Salons that take environmental responsibility seriously and implement sustainable practices gain a clear advantage over those that don’t. At Enki, we support this commitment by offering disposable towels that are not only environmentally friendly but also vegan.
Competitive Differentiation
Not every salon adopts eco-friendly practices, therefore, by choosing to take sustainability seriously, this can give you a competitive advantage. Clients who value sustainability will be more likely to choose a salon that reduce their environmental impact and that holds the same values as them over a salon that does not take sustainability seriously.
Lowering Operating Costs
Not only does being an eco conscious salon attract more clients and build loyalty, but it can also lower operating costs for the salon too. For example, by using a disposable towel instead of a reusable towel, this can lower water and energy usage costs for the salon, as stylists will not need to spend a large period of time at the end of their shift washing and drying towels.
Reducing Environmental Impact
Clients love to see that you are reducing your environmental impact – it shows you truly care about the environment you live in. Taking into consideration what you use and stock in the salon, from products, packaging, and towels, and researching how they can be recycled to lessen impact on the environment, is incredibly advantageous. At Enki, our disposable towels are made of natural plant fibres, making them naturally good and kind to the environment. They are also 100% biodegradable and even compostable and bio-degrade within 8-12 weeks. By using these types of towels, not only will your business benefit from huge savings but it will also reduce your carbon footprint too. www.enkitowels.com
Salon Wellness Retail
Industry expert Sam Grocutt has teamed up with fellow beauty leaders Ros Simmons and Natalie Ingham to launch Curated Beauty London, a new brand designed to cut through the noise with high-performance beauty and wellness essentials. With over 30 years’ each combined experience across PR, brand building and customer education, the trio have created a collection that speaks directly to the real needs of women today. Sam tells us more…
After decades of working with professional brands, I’ve seen first-hand how salon retail has evolved. Today’s clients are looking for more than great hair and skincare, they want solutions that help them feel and look better from the inside out. That’s exactly where Curated Beauty London, the new beauty and wellness brand I’ve co-founded with industry experts Ros Simmons and Natalie Ingham, comes in.
We created Curated Beauty London to simplify beauty. No fads, no clutter, just purposeful products that earn their place. Our first two wellness launches:
INNER CONFIDENCE and QUIET SHIFT, have been designed with real women in mind, making them perfect for salons looking to expand into wellness retail without overcomplicating their shelves.
INNER CONFIDENCE (RRP £60, 60 capsules, two-month supply) is our daily NMN+ supplement. Each capsule delivers 500mg NMN (≥99% purity) alongside vitamins B2, B3, B5, B6, B12, C and D3. Together, they support energy, hormone balance, immunity and
healthy ageing. For clients struggling with fatigue, low mood, or changes in their hair and skin as they move through midlife, it’s a supplement that genuinely makes sense.
QUIET SHIFT (RRP £35, 60 capsules, two-month supply) is our evening magnesium blend, formulated with Aquamin® Marine Magnesium, Magnesium Citrate and Magnesium Glycinate. It supports calm, muscle recovery and restorative sleep and is the perfect solution for busy clients who feel
“wired but tired” or are struggling to wind down at the end of the day.
Both products are one capsule daily, with a two-month supply in every bottle, making them excellent value and an easy retail recommendation. For salons, they open the door to conversations around wellness, stress, energy and healthy ageing, topics your clients are already talking about in the chair.
The professional beauty industry has always been about confidence, and these products are an opportunity to help clients feel more supported, inside and out. With margins that work for salons and products that deliver on their promise, INNER CONFIDENCE and QUIET SHIFT are retail add-ons that go beyond the till and they’ll build loyalty, trust with real results.
www.curatedbeauty.london
Standing Out in a Saturated Market
Offering a dynamic and alternative approach to professional products for treatments, styling and hair colour. We hear from Eddie Renda, Managing Director at JGR UK Distributions LTD on behalf of MOOD as we discover how they stand out as a product brand in a saturated market.
There are so many different product brands on the market, and it can be hard for hair salon owners to choose the ‘right’ brand for their salon and that aligns with their ethos. For vegan salons, they will be looking for vegan, cruelty friendly brands that share the same values as their salon. For renowned colour salons, they will look to source a brand that achieves incredible colour results, whereby the colour is long-lasting
and leaves the hair in great condition. To set yourself apart in the industry can be difficult – many brands claim their products are high performing, clean, sulphate free and made with the very best ingredients. At MOOD we wanted to take a unique approach when it came to our products and how we approach salons when it comes to choosing MOOD as their brand of choice. Below are just a few aspects we took into consideration and that have helped
us to thrive as a product brand in an oversaturated market...
Excellent service and engagement with salon owners
We don’t just try to sell our products to salons and leave them there. We stay in consistent contact with our salons. Should we be looking for testimonials or case studies in magazines or for any of our brochures, we will get in touch and
offer these opportunities to our salons. We also have some fantastic Facebook groups available for our salon owners to stay in communication with us and will reach out regularly via phone to ensure they are happy with their products
Showcasing values
If your brand is vegan, environmentally friendly, and cruelty free, make sure to highlight these values when speaking to salons that share the same ethos. Many salon owners are actively seeking product ranges that align with their own values and those of their clients. By showcasing your commitment to sustainability and ethical practices, you not only tap into new markets but also demonstrate that your brand genuinely cares about the environment.
Comprehensive product range
Our brand offers a wide array of salon essentials - from permanent and demi colors to specific haircare lines (like Color Protect and Intense Repair). There is a line for every client’s hair needs/wants and for salons, they don’t need to stock more than one brand.
Products that personalise the experience for the client
Within our portfolio we have an Anti Hair Loss line. With ranges like this, salons can personalise the experience for the client. If a client comes to the salon and expresses their hair loss concerns, our salons can offer services with these
products to personalise the client experience and build client trust and loyalty.
Education and support
At Mood, we actively invest in professional education, offering education covering bleaching, high-lift colours, permanents, reconstruction, straightening, and coloration. This structured training empowers stylists
to confidently leverage the brand’s full capabilities.
Great price point without compromising product quality
Our salon owners often comment on how the products ‘tick all boxes when it comes to quality, price and dependability’. Regarding quality, MOOD products perform and do ‘what they say on the tin’. If a product says it will provide grey coverage, it will provide 100% grey coverage and won’t leave stylists disappointed.
A fast growing community of inspiring professionalslikeminded
At MOOD we are proud to have recently established a Creative Director – Tracey Ann Smith – and have now also launched our MOOD Brand Ambassadors and Artistic Team. Through this incredible community, we hope to inspire more salon owners and stylists with our products and show how our products can be used in different settings too –not just in the salon, but also backstage, at photoshoots etc.
www.moodhaircolour.com
Meeting Seasonal Demand
As the beauty calendar shifts into the final months of the year, salons are presented with a golden opportunity: meeting the rising demand for low-maintenance, high-impact treatments as clients crave services that deliver instant polish without daily effort. That’s why lash lifts and brow laminations are must-have menu items for successful salons.
October signals the start of a busy social season. Clients are juggling work, holiday parties, family gatherings, and winter weddings. Many want to look put-together with minimal prep time. Lash lifts and brow laminations answer that call:
Lash lifts give the illusion of longer, fuller lashes without extensions or mascara, ideal for clients who want effortless glamour through the party season.
Brow lamination tames unruly hairs and creates a fuller, lifted look — a trend that continues to dominate beauty aesthetics.
For clients, it means waking up “camera ready.” For salons, it means a loyal stream of repeat bookings every 6–8 weeks.
A Smart Business Move
Adding lash and brow treatments isn’t just about staying current — it’s a strategic revenue driver.
• High Profit Margins: The treatments require minimal product cost yet command premium pricing.
• Quick Service Times: Both services can be completed in under an hour, making them ideal add-ons or standalone appointments.
• Cross-Selling Opportunities: Pair lash lifts with tinting, or bundle brow lamination with shaping for increased ticket value.
2 Treatments, 1 System
The HIVE® DUAL LashLift range can be used for both lash lift and brow lamination treatments. Offering
salons high quality, fast acting, vegan formulations.
The system comprises of 3 liquid treatments which provide an easy to follow 3 step journey to eyelashes and eyebrows that are out of this world!
Step 1: HIVE® DUAL Lash Lifting Crème is the launchpad to perfect eyelashes and eyebrows!
Step 2: HIVE® DUAL Lash Treatment Lotion - Helps lashes and brows secure that star quality.
Today’s beauty client is educated, trendaware, and time-conscious. They’re scrolling Instagram and TikTok for inspiration and booking treatments that mirror what they see online. By adding lash lifts and brow laminations, salons
position themselves as up-to-date and responsive to client desires.
HIVE® Dual LashLift Starter Kit
Beauty students and beauticians looking to add to their repotoire can learn to perform and offer offer two of the most sought after beauty treatments all with one high quality kit that contains vegan formulations.
The newly repackaged HIVE® DUAL LashLift Kit contains:
DUAL Lifting Crème (1) (1.5 ml) x 10, DUAL Treatment Lotion (2) (1.5 ml) x 10, DUAL Conditioning Serum (3) (1.5 ml) x 10, Bonding serum (5 ml), Lash Lifting shields (small) x 10, Lash Lifting shields (medium) x 10, Lash Lifting shields (large) x 10 & Glue rings x 10.
The HIVE® Dual LashLift range is available from all good wholesalers.
How to Nail the Rebrand
Freelance hairdresser Gabriella Wain, owner of Tilted Crown Hair Studio, discusses the importance of rebranding for salons of all sizes and how to use rebranding as a powerful tool for every independent stylist who wants to future-proof their business.
In the world of hairdressing, trends shift constantly. As a freelance hairstylist, you already know how important it is to stay fresh, current, and inspiring. But just as hair grows out and styles evolve, so too should your brand. Rebranding isn’t simply about swapping out a logo or updating your Instagram colour palette; it’s about elevating your entire profile and taking your business to the next level.
When you first started as a freelancer, your brand likely reflected where you were at the time: your skill level, your clientele, and your goals. But as you grow, those early visuals and messaging may no longer do justice to the professional you’ve become.
Rebranding allows you to showcase your expertise and experience in a way that communicates confidence and professionalism. It sends a clear message: you are evolving, and so is your craft.
The hair industry is personal. Clients don’t just come to you for a cut or colour; they come for the experience and how you make them feel. A thoughtful rebrand helps you refine how you present yourself to better connect with the type of clients you want to attract. From your website to your business cards to your social media presence, a cohesive identity builds trust and positions you as the go-to stylist for your niche.
Freelance hairstyling is a competitive field. A strong, modern brand is what makes you memorable in a crowded market. Rebranding gives
you the opportunity to stand apart by highlighting your unique style and values. Whether that’s sustainability, luxury service, or creative artistry, your brand should reflect what makes you different.
Rebranding is also a way to set yourself up for what’s next. Maybe you want to expand into education, launch a product line, or open your own studio. A wellthought-out brand identity can scale with you and support those ambitions. It’s an investment in your future, one that makes growth feel natural and attainable. Ultimately, rebranding is not just a cosmetic update; it’s about aligning your external image with the stylist and business owner you’ve become. When done with intention, it elevates your reputation, attracts your dream clients, and lays the foundation for lasting success.
Innersense x Errol Douglas IHA Show
Hair Team - Petteri Rantaeilola, Scott Cooper & Errol Douglas MBE
Makeup Artist - Ruth Marcella
Style - Borna Prikaski
Photography - Chris Bulezuik
Show Production - Andy Turner
For Health and Harmony
Innersense Organic Beauty, providing beauty treatments with full transparency and no gimmicks, share how to understand the difference between hydration, moisture and repair.
Hydration
Hydration infuses water into the hair’s internal structure. It’s essential to replenishing what’s missing at the core, bringing softness, elasticity and resilience from within. Hydration is water-based and foundational; without it, hair feels dry, brittle or dull, no matter what’s applied on the surface.
How to determine if you need hydration
- Hair soaks up water quickly, but dries quickly too
- Hair feels dry, rough or brittle
- Curls lack bounce or spring, or hair feels stiff
Recommended Products
- Hydrating Hair Mask
- Hydrating Cream Hairbath
- Hydrating Cream Daily Conditioner
Moisture
Moisture is the seal that locks in hydration and smooths the cuticle. Moisture helps prevent evaporation of water, tames frizz and gives slip and shine. It’s the protective layer that keeps hydration where it belongs. Think of hydration as water and moisture as the vessel that holds it. Both are vital and together, they create harmony in the hair.
How to determine if you need moisture
- Your hair feels good wet, but dries dull or lacking smoothness
- You notice flyaways and split ends
- Hair lacks shine
Recommended Products
- Sweet Spirit Leave in Conditioner
- I Create Shine
- Hair Renew Scalp Oil
Repair
Repair in hair care refers to restoring the structural integrity of the hair shaft, particularly when it’s been compromised by chemical treatments, heat styling, environmental stress or mechanical damage. Hair is made primarily of keratin (a protein), and when that structure breaks down, strands can become weak,
brittle and prone to breakage. Repairing products work by reinforcing the hair’s protein content. Protein is the framework that makes up approximately 93% of the hair strand. Protein rebuilds and reinforces the outer layer, helping to restore resilience, making hair more durable against stress, damage and styling. Protein brings body and vitality to hair that feels limp, fragile or soft, giving it structure and renewed health.
How to determine if you need repair
- You find short or snapped hairs with split ends rather than full strands
- Hair lacks elasticity and stretches when wet but doesn’t bounce back, or snaps instead of stretching
- Hair feels rough, especially in areas that were lightened or heat styled.
- Hair won’t hold curl, volume or definition and drops quickly after styling
Recommended Products
- Repair Mask
Repair Mask
Strengthen and reverse signs of dry, damaged or brittle hair with this deeply repairing treatment mask that builds bonds and fortifies strands. Hydrolyzed
Moringa Protein repairs hair from the inside out by bonding with keratin sites to restore structure and strength. Vitamin C and Tamanu Oil minimize breakage and seal split ends for a healthy, shiny finish. Suitable for all hair types and textures.
- Repairs hair by penetrating the hair
cortex to rebuild structure and increase resilience.
- Seals split ends to reduce the appearance of damage and enhance shine.
- Smooths frizz by deeply hydrating and locking in moisture.
Pro Tips
- Use a spa mist to warm towel, or steamer to create a relaxing, holistic moment.
- Start with the Detox Hair Mask to remove buildup, followed by the Repair Mask to deeply restore and rebalance the hair for optimal health.
- Ideal before colour treatments, especially lightening or corrective applications to prepare the hair and even porosity.
Product Fragrance
A bright, uplifting blend of mandarin, lime, and ginger gives way to calming green tea, clary sage, and lavender, grounded by coconut white woods, and a hint of sea minerals.
Detox Hair Mask
Prepare the hair, elevate the ceremony. Healthy hair begins with a clean foundation. Detox Hair Mask gently detoxes hair strands, removing buildup and residue to create the ideal canvas for hydration, moisture or repair.
Other Bond Builders Repair Bonding Mask
Repair Mask Before Repair Mask After
2026 F.A.M.E. Team Semi Finalists
The Fellowship for British Hairdressing is delighted to announce the 2026 F.A.M.E. Team Finalists. The Fellowship Academy of Merit and Excellence is an annual initiative that was created to nurture, encourage, and promote an elite group of up-and-coming hairdressers in all aspects of the industry. The F.A.M.E. Team enjoys a busy and fulfilling year which includes mentor days with a variety of industry experts, photoshoots, the opportunity to work on shows and seminars along with training on a variety of subjects including media communication and presentation skills from some of the biggest names in the business.
The 2026 F.A.M.E. Team SemiFinals, sponsored by K18, took place at the TONI&GUY Academy in London, being hosted by the current F.A.ME. Team 2025/26 Leader, Christel Barron-Hough and the President of the Fellowship, Ashleigh Hodges. 16 semi-finalists took part in an intense day of judging, with the 8 finalists being chosen at the end of the day.
The semi-finalists were given multiple challenges throughout the day, presenting their looks, mood-boards, and models to prestigious panel of judges. The judging panel included Zoe Irwin, Annabel Payne, Sally Brooks, George Smith, and Gareth Hassall.
After careful deliberation from the judges, the 8 finalists are:
- Chelsey Stone, Chelsey Stone Hair
- Katie Guise, Ochre Hair Studio
- Samantha Bryne, Vanilla Hair Design
- Amelia Krasinski, KH Arnold
- Meg Piper, Solstice Hair Studio
- Christina Thomson, The Little Hair Company
- Troy Boyd, Anthony John Walmsley
- Olivia Brady, The Honeycomb
The finalists will now be invited back to take part in an all-day event on the 20th October with a prestigious panel of judges where they will be asked to work on a variety of tasks and create some inspiring hair work for the judges. The F.A.M.E. team will then officially be announced on the 1st December 2025 at the Fellowship Luncheon and Hair Awards at the Londoner Hotel, London.
Commenting on the announcement of the 2026 F.A.M.E. Team finalists, Christel Barron-Hough, F.A.M.E. Team Leader said: “The F.A.M.E. Team Semi-Finals was a jam-packed day, full of energy and talent all in one room. It was great to see so much passion, commitment, and enthusiasm from all the contestants and we had a wide variety of hairdressing looks to judge. This year felt really elevated and the judges for the Finals will have a difficult job trying to find the final 4 as the standard was high.”
Creative XChange Cardiff and Creative XChange Northern Ireland
After the announcement of Project Wales and Project Northern Ireland, the Fellowship for British Hairdressing are delighted to announce the return of their platform sharing events – the Fellowship Creative XChange™ in Cardiff and Northern Ireland.
These events are an opportunity for creatives to come together to present new ideas and techniques, collaborate with like-minded individuals to build stronger local communities and educational learning HUBS. The Creative XChange™ events will seek to cover all aspects of the hairdressing and barbering industry, from traditional to contemporary techniques in cutting, styling, colour and barbering across all hair types and textures.
Both Project Wales and Project
Northern Ireland are unique programmes designed to showcase and develop the region’s top hairdressing talent across all areas of creativity—cutting, colouring, and styling.
Dates for your diary:
6th October
Join multi-award-winning stylist, salon owner and Project Wales Leader, Casey Coleman, and a team of talented local stylists for an evening celebrating everything that Welsh hairdressing has to offer. Taking place in Casey’s brandnew salon, attendees will be treated to bespoke demonstrations covering all areas of hairdressing as well as an
exclusive sneak peek of our brand-new initiative, Project Wales.
Join F.A.M.E Team 2024 Member and Project Northern Ireland Leader, Stephen Campbell and a team of talented local stylists for an evening celebrating everything that the Northern Irish hairdressing community has to offer. Be the first to see some sneak peeks of what to expect from the all-new initiative Project Northern Ireland.
Creative XChange Northern Ireland
Laird Law for Him & Her, 11a Fenaghy Road, Galgorm Parks, Ballymena, BT42 1HW
Tickets are available on the Fellowship Website – www.fellowshiphair.com/booktickets/#fellowship-events
Applications for Project Wales open on the 6th October 2025 and will close on the 27th October 2025.
Applications for Project Northern Ireland open on the 27th October 2025 and close on the 17th November 2025.
For more information, please contact Sophia Kerr at AJC93 (sophia@ajc93.com) or call the AJC office on 0131 202 0659.
Nails
Capturing Content
Everyone knows they need to capture content, but knowing what to capture is a different story. As part of this essential 5, we share five pieces of content to capture from a single nail appointment!
Before and After
Start with the classic: a side-by-side comparison of the client’s nails before and after their appointment. Snap a clear photo of the client’s natural nails or previous set before any work begins. And then capture the finished look under good lighting. Glow-up transformation shots always perform well when posted as stills or transformed into a simple reel.
The Process Reel
While working on the nails, take a quick video or photo of each key step; this could be shaping, applying acrylic or painting nail art. This gives followers a peek behind the scenes, which builds trust and curiosity. Speed it up and use trending audio to make it reel-friendly.
Lifestyle Shots
If you have a good rapport with your clients, ask them to pose with their nails, maybe holding a coffee cup, next to their outfit or with a matching background. These lifestyle shots feel more relatable and less “studio”. Also, if your client posts or reshares this on their Instagram, this is ideal for engagement and increasing awareness of your brand!
The After Reel
Once you’ve applied cuticle oil and hand moisturiser (if wanted), then it is your time to shine! Use this perfect opportunity to capture soft movements demonstrating the quality of your work. The background is important here; try using a plain background to let the nails do the talking! Aim for 5-10 seconds of soft, subtle movements.
Nail Design Breakdown
Turn the design into a mini tutorial or tip post. Try using Canva to break down the design into easy, repeatable steps, e.g., “5 steps to achieve this polka dot French”. These educational posts help provide inspiration to other nail artists, helping build your rapport with others in the industry.
Need For Speed
When time is money and excellence is non-negotiable, Olivia Garden delivers the ultimate styling companions for expert hairdressers.
The Expert Blowout Speed brushes are designed to help you create stunning, professional blowouts with ease, ensuring your clients walk out with perfectly styled, healthylooking hair every time.
Faster drying, effortless styling, the Expert Blowout Speed brush is the must-have tool for every stylist who values efficiency without compromising results. Designed with an extra-long barrel, this professional grade brush reduces drying time by up to 25%, allowing you to serve more clients while maintaining impeccable quality.
The Expert Blowout Speed brush is available in five sizes (25mm, 35mm, 45mm, 55mm, 65mm). www.oliviagarden.eu/en
Damage-Free Extension Solution
Beauty Works, the leading brand in luxury hair extensions, is proud to unveil Invisitip® Nanobond®, an all-new and improved design delivering unparalleled strength, discretion, and durability for professional hair extensionists. This latest innovation sets a new standard in the industry by offering an invisible, long-lasting, and damage-free extension solution. Designed exclusively for professional stylists, the Invisitip® Nanobond® features a unique colour-coded camouflage tip, ensuring the most seamless blend with natural hair. With an ultrasecure bond that is twice as strong as conventional extension methods, this next-generation extension remains intact for up to 12 weeks while allowing for multiple salon reapplications over 9 month.
www.beautyworks.com
Goodbye Grey
Wella Professionals continues to set the standard for firstclass colour with Color Xpress, a game-changing innovation for stylists. This breakthrough hair colour solution delivers up to 100% grey coverage results in just 10 minutes, redefining efficiency without compromising quality. Perfect for today’s time-sensitive clients, Color Xpress empowers stylists to introduce a transformative service that boosts salon visits, increases revenue per appointment, and attracts a fresh clientele.
uk.wella.professionalstore.com
Seasonal Skincare, Simplified
As the colder months draw in, skin demands a little extra care. Harsh weather, central heating, and heavier makeup textures can leave complexions dry, dull, and unbalanced. Enter HIVE® Solutions 1 Step Cleansing Gel 400ml — the ultimate seasonal essential for busy therapists and their clients.
This vegan, oil-free, and fragrance-free formula is designed to simplify routines without compromising results. Acting as both a professional-grade cleanser and a make-up remover (even tackling waterproof mascara), it streamlines treatments while maintaining first-class skincare standards. Enriched with Panthenol and Allantoin, it soothes and conditions as it cleanses, ensuring skin feels nourished, hydrated, and never stripped — a must for autumn/winter when moisture retention is key.
With its gentle, pH-balanced nature, the HIVE® 1 Step Cleansing Gel 400ml caters to even sensitive skin, making it the ideal retail addition for salons this season. One product, countless benefits — skincare made simple. www.hiveofbeauty.com
Social Snaps!
As part of our main nails feature, we share an array of our favourite sets to help inspire you for the upcoming season! @nailsbyeve1
Award-winning, no mains water vanity units that don’t break the bank. Designed for salons, studios and commercial spaces without plumbing access.
INTRODUCING CUSTOM PAY
Simply pay a 30% deposit and spread the balance over up to 11 months interest-free. Your unit ships after our standard lead time once deposit is paid.
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BELLE ACADEMY
Leaders in Hair Extension & Hair Training Excellence
Now offering the Brazilian Blow-Dry Course in partnership with
About Belle Academy
NEW: BRAZILIAN BLOW-DRY TRAINING
We are the UK’s most established and trusted hair extension academy, known for exceptional results and outstanding training standards. Our courses are designed to give you everything you need to start your hair career with confidence, from industry-leading techniques to professional tools and lifetime trade discounts.
Why Choose Belle Academy
Learn the sought-after Brazilian Keratin Blow-Dry a permanent & semi-permanent hair straightening and smoothing treatment your clients will love.
a permanent & semi-permanent hair straightening and smoothing treatment your clients will love.
a permanent & semi-permanent hair straightening and smoothing treatment your clients will love.
Our partnership with Kerasmooth ensures you train using the safest, highest-quality keratin products on the market.
Our partnership with Kerasmooth ensures you train using the safest, highest-quality keratin products on the market.
Our partnership with Kerasmooth ensures you train using the safest, highest-quality keratin products on the market.
Course Includes:
Course Includes: 1-day intensive hands-on training
Course Includes: 1-day intensive hands-on training
1-day intensive hands-on training
Full Kerasmooth professional starter kit
Full Kerasmooth professional starter kit
Full Kerasmooth professional starter kit
Accredited certificate
Accredited certificate
Accredited certificate
Lifetime trade discount on Kerasmooth products
Lifetime trade discount on Kerasmooth products
Lifetime trade discount on Kerasmooth products
Full Professional Training Kit provided with every course.
