Hotel October 2025

Image courtesy of Hoar Cross Hall

OCTOBER 2025

This month, we immerse ourselves in the world of spa, wellness and amenities – a sector that continues to evolve and prove itself as a powerful driver of revenue within hospitality.

The section, sponsored by SilentNight, explores the rise of medispas within hotels, uncovering how this new frontier of wellness is redefining guest experiences and opening up valuable commercial opportunities. We also take you inside the serene surroundings of Lake Geneva’s remarkable Evian Resort, where I had the pleasure of sitting down with spa manager Amanda Deloncle. Her perspective on leading with purpose and embedding wellness into every facet of operations is as inspiring as it is instructive.

In addition to our wellness focus, we turn our attention to marketing –specifically SEO – with insights designed to help hoteliers enhance visibility and connect more effectively with today’s digitally savvy travellers. We also share exciting updates on the Hotel Magazine Awards, including a full outline of the 2026 categories and requirements, helping you plan your entries well in advance.

Looking ahead to this year’s Independent Hotel Show, we spotlight a number of exhibitor profiles, offering a preview of the brands set to make a lasting impression at the event.

And of course, this is merely just skimming the surface. As always, you’ll find our regular expert insights, industry updates and thought leadership designed to keep you at the forefront of hospitality’s fast-moving landscape.

I hope this issue leaves you feeling inspired, informed, and ready to embrace the opportunities that wellness, innovation and marketing excellence can bring.

JADE EVANS, EDITOR

EDITOR-IN-CHIEF

Jade Evans jevans@thehotelmagazine.co.uk

HEAD OF BUSINESS DEVELOPMENT

Jazmine Davis

jazmine@thehotelmagazine.co.uk

Tel: 01795 509 105

ACCOUNT MANAGER

Harrison Hume hh@cimltd.co.uk

Tel: 01795 509 105

MARKETING MANAGER

Lucas Payne lucas@cimltd.co.uk

ADMINISTRATION MANAGER

Natalie Woollin admin@cimltd.co.uk

DESIGN AND PRODUCTION

Grant Waters grant@cimltd.co.uk

James Taylor james@cimltd.co.uk

HEAD OF DIGITAL

Xhulio Bishtaja digital@cimltd.co.uk

SOCIAL MEDIA MANAGER

Lily Lawson socials@cimltd.co.uk

14 INDUSTRY UPDATE

Wondering what’s currently happening within the hotel sector? We reveal all as we share insights into some of the latest news.

17 HOTEL MAGAZINE AWARDS

We reveal details on the all new award categories and how to apply!

33 SPA, WELLNESS & AMENITIES

Looking into ‘the business of beauty’, we explore how medispas are driving revenue in hospitality.

48 VENUE PROFILE

In this Venue Profile, we sit down with Amanda Deloncle, Manager of Evian Spa, to explore how she and her team craft an experience that goes far beyond relaxation, embodying the essence of renewal at the heart of this iconic destination on Lake Geneva.

72 MARKETING

As part of our marketing focus, we reveal five ways to rank higher in search results and appeal to a broader audience.

100 INDEPENDENT HOTEL SHOW – EXHIBITOR PROFILES

The Independent Hotel Show returns to Olympia London on 6-7th October. Once again, we’ve put together an edit which showcases just some of the brands who will be exhibiting and where to find them.

CREDIT FACILITIES MANAGER

Gwen Lee

creditcontrol@cimltd.co.uk

Tel: 01795 509 103

DIRECTOR

Declan Wale

declan@thehotelmagazine.co.uk

Tel: 01795 509 112

Tom Woollin

tom@cimltd.co.uk

MANAGING DIRECTOR

John Denning

Grantley Hall Open New Country Pub, Grantley Arms

Five-star North Yorkshire Hotel, Grantley Hall, has opened the doors to its newest culinary venture, Grantley Arms. Situated just a two-minute drive or a picturesque country walk from the hotel in the neighbouring Grantley Village, the pub invites guests to savour the very best of Yorkshire’s local flavours in a relaxed yet refined setting.

Formerly a historic village pub, Grantley Arms has undergone a careful restoration process to preserve its original character while being thoughtfully reimagined for today. Original features such as fireplaces and exposed ceiling beams have been preserved, whilst contemporary touches – such as quirky artwork and comfortable seating areas – have been introduced to enhance the space.

At the helm of the kitchen is Chef Patron Gavin Swift, formerly Senior Sous Chef at Grantley Hall. Having joined the hotel’s culinary team in 2019 as Sous Chef at Fletchers Restaurant, Gavin has since played an integral role across the hotel’s dining outlets, including seasonal eatery The Orchard. Gavin brings over 20 years of culinary experience to the Grantley Arms, drawing inspiration from his early culinary roots in Yorkshire pubs as well as a passion for Mediterranean flavours – shaped by his childhood travels through France and Menorca.

Speaking on his new role, Gavin Swift said: “It’s a real honour to be appointed Chef Patron at the Grantley Arms. I’ve been part of the Grantley Hall team for several years

now, and I’m proud to bring everything we stand for –exceptional quality, local ingredients, and true Yorkshire hospitality – into a relaxed, countryside setting. I actually became a chef by accident, but my very first job was in a pub.”

www.grantleyarms.co.uk

Moddershall Oaks Expands Spa Treatment Menu with Tribe517

Moddershall Oaks Country Spa Retreat, the luxury country spa retreat set in 72 acres of private Staffordshire countryside near Stoke-on-Trent, has launched three luxury treatments with natural British spa skincare brand Tribe517. This latest addition will enrich Moddershall Oaks’ spa menu with three indulgent new treatments designed to restore, rejuvenate, and relax guests from head to toe.

This long-standing partnership brings an elevated level of holistic care to the spa’s wellness offering, featuring thoughtfully designed rituals that harness Tribe517’s naturally active, plant-based ingredients with a deeper wellbeing connection.

The new Treatments include ‘Collagen Skin Boosting Facial’, which blends plant-based collagen, cactus water, and honeysuckle to hydrate, nourish, and visibly improve skin texture. Enhanced by a soothing lymphatic drainage massage and a warming welcome touch, this 50-minute treatment lifts the senses and sculpts the skin for a fresh, radiant glow.

‘Tailored to You’ is a personalised 105-minute experience where guests craft their own journey of relaxation by choosing three elements from a luxurious list, including full body scrubs, hot rock massages, revitalising facials, and reflexology-inspired treatments.

An ‘Full Body Renewal’ is a head-to-toe ritual to exfoliate, nourish, and restore. This 105-minute experience includes a full body exfoliation, hydrating back mask, sensual leg & foot massage, hot rock back massage, and a signature facial, all delivered with light to medium pressure.

“At Moddershall Oaks, we’re always looking for ways to enhance the experience for our guests,” said Penny Weston, Director of Moddershall Oaks. “Tribe517’s clean, sustainable skincare offers even more benefits to our clients, from radiant, healthy skin to deep renewal and complete relaxation. These new treatments reflect our commitment to wellness in every sense, allowing guests to tailor their time with us to exactly what they need.”

www.moddershalloaks.com

Give your guests an upgrade

Premium roast and ground coffee, brewed in a bag.

Try them today

HOTEL MAGAZINE AWARDS

CELEBRATING EXCELLENCE

Returning in 2026 in style, the Hotel Magazine Awards stand as a hallmark of recognition for innovation and performance across the hospitality sector. Organised by the UK’s authoritative voice in hotel news and insights, our awards spotlight exceptional achievements in areas ranging from sustainability and technology to leadership, dining, and wellness.

With applications open and the submission deadline in January 2026 approaching fast, hoteliers, venues, teams, and individuals are invited to enter, or nominate their peers, for a chance to be honoured in one of ten distinguished categories.

Award Categories & Entry Criteria

The Environment Award

This category recognises venues demonstrating innovation and leadership in sustainability. Judges seek exemplary execution in implementing eco-friendly practices, from using cutting-edge sustainable technology to engaging in environmental conservation projects and inspiring broader industry action.

Marketing Innovation Award

Open to hotels that have developed original and creative marketing campaigns or strategies delivering tangible results; such as increased bookings, revenue growth, enhanced brand visibility, or improved customer engagement. Creativity with real-world impact is the focus.

Best Spa and Wellness Venue

For venues offering an outstanding spa or wellness experience. Judging considers the ambience and overall atmosphere, as well as innovative treatments, unique features, or creative approaches that elevate the guest experience.

Hotel of the Year

Awarded to a singular venue - whether boutique, part of a group, or independently operated - that demonstrates

exceptional performance, innovation, and leadership over the past year. Entries should reflect business success, reputation, and any recent renovations, new offerings, or accolades.

Hotel Bar of the Year

Celebrates excellence in bar management, creativity, and guest experience within the hotel context. Key qualities include a strong sense of identity, originality, and seamless integration with the overall hotel concept to create memorable atmospheres.

Hotelier of the Year

Targets hoteliers who exhibit strong leadership and resource management, along with a steadfast commitment to delivering exceptional service. Entries should highlight innovative strategies or creative initiatives that have boosted both reputation and profitability.

Hotel Restaurant of the Year

Honours culinary excellence within the hotel sphere. Traits of successful entries include exceptional food quality, inventive menus, and outstanding service, culminating in unforgettable dining experiences - whether tapping into local flavours, global cuisine, or avant-garde techniques.

Equity, Diversity & Inclusion Award

This category is dedicated to hotel groups or individual hotels that foster diversity across employment, management, and opportunities. The winners demonstrate clear policies and practices promoting inclusivity across staff, guests, and suppliers.

Unsung Hero Award

Nominees must be put forward by someone else and should embody qualities recognised by colleagues - collaboration, supportiveness, positive behaviour, and a humble, uplifting spirit - all contributing to a harmonious work environment.

Technology Award

Honours properties leading the way in tech-driven hospitality - from smart room features and guest-facing apps to operational systems that enhance efficiency, personalisation, or sustainability. Targets the forwardthinkers leveraging digital tools to redefine guest experience and operational excellence.

Across ten thoughtfully curated categories, the Hotel Magazine Awards offer a balanced recognition of leadership, creativity, sustainability, diversity, and technological advancement in hospitality. They illuminate the multifaceted brilliance of the sector, from behind-thescenes heroes and eco-warriors to culinary innovators and guest-centric technologists.

With a submission deadline of 16 January 2026, the time is now for hotels and individuals to showcase their excellence. Whether you’re a spa venue crafting unrivalled tranquillity, a tech-savvy property pioneering smart guest experiences, or a leader celebrated for uplifting your team, there’s a category designed to spotlight your strengths.

The 2026 Hotel Magazine Awards serve as a significant opportunity for the hospitality community to elevate and celebrate achievements across every facet of the industry. From outstanding sustainability efforts and marketing ingenuity to leadership qualities, inclusive culture, and technological innovation, these categories reflect the values shaping tomorrow’s hospitality landscape.

COMPANY PROFILE

PurchasePlus are proud sponsors of the Technology Award at next year’s Hotel Magazine Awards. We caught up with Malcolm Jull, CEO PurchasePlus, to find out more about the brand and its partnership with the HMAs.

Can you tell us about the story behind your brand and what sets it apart in the hospitality industry?

PurchasePlus was started 25 years ago when our founder was working on the loading dock at the hotel. He decided that there must be a better way to buy the right products, from the right supplier at the right price - if that can be automated - that can allow people to have real conversations with people and engage in things that can make the hotel work better. We come from the loading docks, the finance departments and the stock rooms and merge with technology specialists to bring the dream alive.

What inspired your decision to sponsor the 2026 Hotel Magazine Awards, and how does this align with your brand’s values and vision? We believe in innovation, excellence and leadership and feel that the awards align with this. The values that we share and champion for our customers every day are echoed in what the awards stand for, which is why we are passionate about supporting the hotel industry to encourage and recognise these values in practice.

What does being part of such a prestigious event mean to your team, and how do you see it impacting your presence in the industry?

The collaboration at next year’s HMAs is a chance to show our commitment to the industry and its people, to talk to the trendsetters and be challenged to keep evolving our solutions to make tomorrow’s challenges better.

purchaseplus.com

“We believe in innovation, excellence and leadership and feel that the awards align with this.”

COMPANY PROFILE

Once again, we are proud to announce Saicho as the official food-pairing partner at the 2026 Hotel Magazine Awards. We caught up with Natalie Chiu and Charlie Winkworth-Smith, Founders of Saicho, to find out what the collaboration means to them.

Can you tell us about the story behind your brand and what sets it apart in the hospitality industry?

Charlie & Natalie: Saicho was truly born from purpose. We met while both pursuing doctorates in Food Chemistry at the University of Nottingham, and our shared passion for culinary excellence soon revealed a glaring gap in fine dining: the lack of sophisticated non-alcoholic options that could match the complexity and ceremony of wine service. Charlie: We’d be dining at incredible restaurants, but Natalie was always left out of the pairing experience. It became clear that when wine isn’t an option, diners aren’t just missing great flavours – they’re excluded from an entire dimension of the meal. That disconnect inspired us to create something different.

Natalie: Drawing on my Hong Kong heritage and cultural connection to tea, we recognised tea’s untapped potential for food pairing. Through exploring this connection, we developed a deep knowledge about how teas could complement cuisine in ways we’d never seen properly explored in fine dining. That insight became the foundation for everything we’ve built.

After two years of careful development and sourcing, we launched Saicho in 2020. The name honours the Buddhist monk who first brought tea to Japan in 805 – a fitting tribute for a brand dedicated to elevating tea’s place in contemporary dining.

Like fine wine, our focused collection celebrates origin above all else. Each sparkling tea showcases the purity of its terroir and the nuanced flavours that emerge from specific growing conditions and traditional practices. Our 24-hour cold brewing process allows us to extract the most delicate flavours while maintaining perfect balance. What truly sets us apart is how the industry has embraced us. We now grace wine lists in 80 Michelinstarred restaurants across 18 countries, marking a significant shift in how the industry views non-alcoholic drinks. Where these products once sat relegated beside generic soft drinks, Saicho has earned a place in sparkling wine sections and on curated tasting flights.

Our recent ‘Art of Pairing’ collaborative series with acclaimed chefs like Chet Sharma, Joris Rousseau, and Luigi Troiano demonstrates how tea can seamlessly integrate into fine dining environments, complementing not just

flavours and textures, but the stories and emotions that define exceptional cuisine.

What inspired your decision to sponsor the 2026 Hotel Magazine Awards, and how does this align with your brand’s values and vision?

Charlie & Natalie: Just as Saicho, the 9th-century Buddhist monk, recognised the value of tea not just as a drink but as a mindful, meditative experience, we see events like the Hotel Magazine Awards as opportunities to elevate the conversation around sophisticated non-alcoholic options in hospitality.

Our goal has always been to bring tea to the finest dining tables worldwide. Supporting prestigious industry events aligns perfectly with our mission because it demonstrates our commitment to the hospitality industry’s evolution. We believe people aren’t necessarily giving up alcohol entirely - they are seeking balance, and the industry needs to respond with options that match the same level of craft and attention as traditional wine service.

saichodrinks.com

A LUXURY EXEMPLAR

It is the 2026 Hotel Magazine Awards venue that feature as our Hotel of the Month this October. The five-star landmark is as renowned for its world-class guest experience as it is for its dedicated events spaces, culinary excellence, and seamless service - allow us to detail the outstanding features of InterContinental London Park Lane.

Perfectly poised between Mayfair and Knightsbridge, the InterContinental London Park Lane offers a front-row seat to Hyde Park and Buckingham Palace. Built on the former site of Queen Elizabeth II’s childhood home, this iconic five-star retreat blends heritage with contemporary elegance across 449 rooms and 75 suites.

For hospitality professionals, this landmark property represents not only a benchmark in guest experience but also an exemplar of how a luxury hotel can seamlessly cater to both discerning leisure travellers and the most demanding corporate clients.

The location itself is a story. Once the site of Queen Elizabeth II’s childhood residence, the hotel offers commanding views across Hyde Park and Green Park, placing guests at the very heart of London’s cultural, political, and business life. This unique position allows the InterContinental London Park Lane to embody the rare combination of heritage, exclusivity, and accessibilityqualities that make it a standout venue in one of the most competitive luxury markets in the world.

A cornerstone of the hotel’s reputation lies in its dedicated meetings and events floor. Purpose-built to deliver the optimum meeting environment, the facilities combine natural light, expansive views, and state-of-theart technology. With capacities ranging from intimate boardrooms to a ballroom that can host up to 1,000 guests for a reception, the hotel can flex to accommodate virtually any event brief

The Ballroom, with its dedicated entrance, soaring ceilings, and adaptable layouts, is particularly prized for high-profile galas, such as the Hotel Magazine Awards, product launches, and industry conferences. Meanwhile, suites named after London’s historic markets, such as Borough, Camden, and Portobello, provide stylish flexibility for smaller gatherings. These spaces can be transformed with bespoke décor, AV effects, and innovative catering, ensuring each event feels uniquely tailored

Hospitality professionals will also note the expert on-site AV team and a reputation for flawless execution. Whether hosting an international board meeting or an exclusive product showcase, planners can rely on a seamless partnership that anticipates challenges and delivers beyond expectations.

For private celebrations, the InterContinental London Park Lane offers an equally compelling proposition. From glittering birthday parties to grand balls, the mezzaninelevel event suites provide a versatile canvas for creativity. The Park Lane Studio, with its chic, restaurant-inspired design, stands out as a hidden gem. Seating 96 or hosting 150 standing, it lends itself to contemporary private dinners, stylish product launches, or lively engagement parties, all with an air of exclusivity

For smaller, refined gatherings, the Number One Park Lane terrace is an intimate jewel. Overlooking the Wellington Arch, the terrace accommodates up to 24 guests for al fresco dining under heated parasols. With floral design by Royal Florist Moyses Stevens, the terrace embodies the seasonal charm of London’s Royal Parks, offering a leafy retreat in the centre of Mayfair

No feature of the InterContinental London Park Lane would be complete without highlighting Theo Randall at

the InterContinental. The celebrated Italian restaurant has become a destination in its own right, renowned for its rustic, ingredient-driven menu and Chef Randall’s passion for regional Italian cuisine.

Private dining is a particular strength: an intimate room for up to 24 guests, semi-private space for 50, or full restaurant hire for 145. This flexibility is invaluableoffering a proven culinary partner capable of elevating events with tailored menus and truly memorable dining experiences

Luxury properties often speak of service, but what sets the InterContinental London Park Lane apart is the anticipatory nature of its team. Guests and planners alike benefit from an experienced events staff and trusted partners who collaborate closely to create bespoke experiences. From curating entertainment and visual effects to ensuring seamless logistics, the emphasis is always on making the extraordinary seem effortless.

When evaluating what makes a property stand out in a crowded market, the InterContinental London Park Lane offers a compelling answer: location: arguably one of London’s finest, bridging history and modern vibrancy. Facilities: A dedicated events floor, flexible spaces, and cutting-edge technology. Culinary Excellence: a destination restaurant led by one of the UK’s most celebrated chefs and versatility: From global conferences to intimate al fresco dinners, the venue adapts to every scale.

In short, the InterContinental London Park Lane demonstrates how a luxury hotel can remain relevant and aspirational by blending tradition with innovation, exclusivity with accessibility, and grandeur with intimacy.

As the industry continues to evolve, this property stands as a beacon of what modern hospitality can achieve.

OPENING DOORS

We had the pleasure of speaking with Sholto Crawford-Smith on leading the InterContinental London Park Lane, the esteemed venue for the 2026 Hotel Magazine Awards.

When Sholto Crawford-Smith stepped into the role of General Manager at the InterContinental London Park Lane, he arrived with both a deep respect for the hotel’s rich heritage and a clear vision for its future. For him, hospitality has always been more than an industry, it’s a calling.

“I have always been drawn to the world of luxury hospitality,” he reflected. “It’s such a vibrant and rewarding industry where personalised service, attention to detail and high-end accommodation are the norm. We must never forget that we, as experts in true hospitality, open doors to a world of fascination. We invite people into a world where great things can happen, sometimes the very best moments in life.”

That ethos underpins his leadership. Having built an extensive international career, Sholto brings a global perspective to one of London’s most iconic hotels. Since his arrival, he has focused on elevating the guest experience through carefully chosen partnerships with world-renowned brands, all while ensuring the property continues to honour its celebrated past.

Few addresses carry the gravitas of No. 1 Park Lane.

The InterContinental stands on the historic site of 145 Piccadilly, once the childhood home of Queen Elizabeth II. This year, the hotel celebrates its 50th anniversary, a milestone that adds another layer of pride for the team.

“My day starts very early and I usually go through my commitments for the day,” Sholto explained. “I approach each day with the same enthusiasm - taking the expected and creating something extraordinary. This is something I aim to instil in all our team members.”

For him, energy comes from moments of creativity and innovation. “I truly believe in the importance of authentic storytelling,” he said. “I personally enjoy creating exciting concepts that further elevate the experience of our guests. We must never settle. We should always aim to evolve and strive to deliver a memory that lasts a lifetime.”

In a city renowned for five-star hospitality, what makes InterContinental London Park Lane stand apart? Sholto didn’t hesitate: heritage, location, and people.

“We are the global flagship for InterContinental Hotels & Resorts, part of IHG, the world’s largest hotel group with over one million bedrooms,” he said with pride. “The unrivalled expertise of our team enables guests to feel

truly ‘in the know’ from their very first interaction with us. We have a deep understanding of our guests, creating a seamless environment that provides opportunities for discovery and enrichment.”

The result is a property that not only provides luxury accommodation but also acts as a backdrop to unforgettable moments. “Together with our clients, we bring incredible occasions to life and we pride ourselves on being the setting for extraordinary stories.”

Reimagining Hospitality for the Future

The world of travel is changing rapidly, with personalisation, sustainability, and technology at the heart of evolving guest expectations. Crawford-Smith is determined that the InterContinental will remain at the forefront.

“InterContinental has always been the pioneering hospitality brand,” he said. “With a pioneering spirit and imaginative approach, we continue to fascinate and intrigue, creating lasting memories and writing new stories for all.”

Technology is a key enabler, providing seamless interactions and tailored experiences. At the same time, sustainability is central to the hotel’s strategy. Guided by IHG’s Journey to Tomorrow commitment, the property is focused on waste management, carbon reduction, water conservation, and supporting local communities.

“Across IHG, we endeavour to preserve our planet for all

generations to travel and explore, whilst also supporting communities around us,” he explained. “InterContinental London Park Lane works to help shape the future of responsible travel in London, supporting our people and making a positive difference in our local communities, while working towards preserving our planet’s beauty and diversity for generations to come.”

For Sholto, the future of luxury hospitality lies in its ability to adapt while never losing sight of its essencehuman connection.

“We will continue to surprise and delight our guests, as we truly believe that you don’t just stay in a hotel, but you leave enriched,” he said. “We open doors to a world of fascination and each of our incredible team members plays an important part in creating those lasting memories.”

His vision extends beyond the hotel’s walls, into the wider industry. “It is essential to understand the needs of future travellers and generations to successfully respond to their needs,” he added. “We are ready for the next stage and we can’t wait to see what the future brings.”

As InterContinental London Park Lane celebrates half a century of luxury hospitality, it does so under the stewardship of a leader who understands that the greatest experiences are those that linger long after checkout. In Sholto’s words, “True hospitality is about creating moments that last a lifetime - and we are here to make that happen.”

In the Hot Seat

DEAN CULPAN

South Place Hotel has long been a fixture in London’s hospitality scene, but under the stewardship of its General Manager, Dean Culpan, the property has redefined its identity - elevating both its culinary reputation and its cultural resonance. We sat down with Dean to discuss his proudest milestones, the hotel’s evolving personality, the future of luxury hospitality, and the surprising lessons he’s learned along the way.

You’ve overseen South Place Hotel through an exciting period of growth. What stands out as your proudest achievement since becoming Manager?

There have been a few, but the most significant has to be Angler, our Michelin-starred restaurant at the top of the hotel. In its 13 years, Angler has only had three chefs. Tony Fleming opened it and won a Michelin star within six months, followed by Gary Foulkes, who came from The Square and now at it’s helm is Head Chef, Craig Johnston who brings his creative flair to the renowned menus that have earned Angler its stellar reputation. When Gary resigned last year, halfway through what was already a difficult Michelin cycle, it could have gone either way. I interviewed 31 chefs to find the right fit. Retaining that star, with the front and back of house working seamlessly despite the transition, was a huge achievement.

Beyond Angler, we’ve transformed our weekend offering. Post-COVID, Fridays and Mondays were flat, with the city emptying out. Initially, we saw a surge in stag and hen parties, which wasn’t in line with our five-star identity. So, we pivoted. In 2022 we hosted just two weddings; in 2026, we’ll host 28. Now, our weekends are filled with tuxedos, fascinators, and families celebrating in style. That’s a shift I’m incredibly proud of.

We’ve also rebranded our ground-floor restaurant as Bluebird City, bringing one of London’s most beloved dining names from Chelsea to the Square Mile. It’s been a runaway success, adding vibrancy to the hotel and connecting us to Londoners as well as visitors.

Strategically, we’ve also joined Preferred Hotels, a soft

brand that gives us access to the U.S. market - crucial when 62% of our international guests come from North America. That’s brought us measurable growth and resilience.

How would you describe the hotel’s personality, and what sets it apart in London’s competitive scene?

When Suzy [Dee Holland, PR & Comms Director] and I arrived, the hotel felt sterile; bland art, bland furniture, overly corporate. We wanted to inject life, so we embraced culture. Today, we host artists-in-residence from the community, align with London’s cultural calendar, and reflect the city’s energy back to our guests.

We’ve partnered with local makers like Soapsmith, whose Hackney-inspired scents fill our rooms. Guests love that - it’s authentic London. At Angler, we serve only British seafood, sourcing directly from the coast, while Bluebird focuses on the best of Britain. Guests know they’re in London, not just any international hotel.

We’ve also embraced “bleisure” - business plus leisure, something we’re seeing a lot of at the moment. With our unbeatable transport links, many guests extend their stay, bringing partners or families for a long weekend. That mix of corporate efficiency and cultural vibrancy defines our personality.

Guest expectations are evolving faster than ever. What trends do you see shaping luxury hospitality?

AI, AI, AI. I can’t stress enough! Without question, it’s transforming everything. Historically, online travel agents

(OTAs) had the upper hand, but AI gives us the tools to compete, whether that’s multilingual SEO, smarter data analysis, or personalised marketing.

We even have a full-time data analyst who feeds us insights daily, ensuring we make evidence-based decisions. For me, this isn’t optional. I’m studying AI myself to stay relevant, because if hoteliers ignore it, they’ll be left behind. Ultimately, organic business is the lifeblood of hotels - getting guests to book directly with us, not through intermediaries. AI is what will keep us thriving rather than struggling. And I feel a deep responsibility to the 184 people who depend on me for their livelihoods.

What’s the most surprising lesson you’ve learned about leadership?

Not to be a dick.

It sounds blunt, but it’s true. When I started in hospitality decades ago, leadership was authoritarian: do this, be here, no questions asked. But, people don’t respond to shouting; they respond to inclusion. If we need a room turned around quickly, I’ll be there stacking chairs alongside the team.

I’ve also realised that compassion, emotional intelligence, and collaboration go further than ego ever could. The industry was long dominated by alpha males. Personally, I’ve learned to tap into more feminine traits; empathy, rationality, collaboration. It’s made me a better leader.

That was validated when our first staff survey ranked South Place as a “great place to work.” Reading that nearly moved me to tears. It showed me that leadership without ego truly works.

If you could invite three famous guests to dinner at Angler, who would they be?

I’m going to get emotional. First, my mother. She told me not to go into hospitality - she wanted me to follow my father into engineering - but I’d love to show her how far I’ve come, she would love Angler.

Second, Sol Kerzner, my first boss and a giant of hospitality. He believed in me, pushed me when I doubted myself, and gave me opportunities that changed my lifelike leading operations at Atlantis in the Bahamas. I’d love to thank him properly.

Third, Andrew Upton, Cate Blanchett’s husband. Years ago, I met him and, in shock, blurted out “f*** off” when I learned who he was. It was unfiltered honesty at the wrong moment. I’d love to apologise over a proper meal.

When you’re not immersed in hotel life, how do you unwind?

Gardening. My mother was a botanist, and I’ve kept a little garden in Covent Garden for 25 years. It’s filled with British ferns, which I know by name like they’re my children.

I also love travel - always somewhere new, never the same place twice. And, of course, I stay in hotels, though my partner hates it because I can’t switch off. I’ll spot when someone’s been waiting too long for the bill or when a dish is plated wrong. But travel is essential. As hoteliers, we need to experience the world to stay inspired and that’s what I plan on doing.

A COASTAL GEM

Villa Maroc.

In Essaouira, where Atlantic waves meet the winding alleys of a centuries-old medina, Villa Maroc stands as a pioneer of Moroccan boutique hospitality. What began in 1994 as a surfer’s hideaway has since evolved into two sister properties – Villa Maroc and Les Jardins de Villa Maroc – that together embody the warmth, creativity, and authenticity of Moroccan culture.

For owner Mounia Ezzaher, who continues the vision of her parents, the story of Villa Maroc is one of passion and preservation. “My parents discovered Villa Maroc in 1994 and immediately fell in love with its unique spirit,” she recalled. Originally a modest riad catering to surfers, the building’s charm inspired them to create something more: a place that felt like a true Moroccan home.

Over time, the family expanded the property, acquiring two additional riads and filling the interiors with antiques, carpets, pottery, and artwork sourced across Morocco. The result was not only a deeply personal hotel but also the first riad hotel in the country, setting a benchmark for Essaouira’s hospitality scene.

In 2000, the family extended their vision beyond the medina, purchasing farmland outside the city. What began as a private retreat became Les Jardins de Villa Maroc, a serene counterpart to the bustling medina. With domed architecture inspired by Moroccan nualas, Les Jardins invites guests to slow down and reconnect with nature. A second farmland purchase in 2002 led to Domaine Villa Maroc, home to olive groves and the production of artisanal olive and argan oils – woven into the cuisine and spa rituals across the properties.

Together, Villa Maroc and Les Jardins tell complementary stories of Morocco: one intimate and vibrant, rooted in the medina, and the other calm and restorative, framed by the countryside.

What sets them apart is not only design but philosophy. For Mounia, local culture is the foundation of every guest experience. The hotels employ staff exclusively from Essaouira, ensuring visitors encounter the region through the warmth and lived experiences of the team. This approach creates connections that go beyond transactional service.

The commitment to community extends into sourcing: produce, pottery, and materials come locally, embedding sustainability into daily life. Guests immerse in Moroccan traditions, from hammam rituals to cooking classes using farm ingredients, or curated excursions into the landscape.

“It’s about creating stays deeply rooted in place,” said Mounia. “We want guests to leave feeling they’ve truly discovered Morocco, not just visited it.”

Staff retention, a global challenge, has been addressed by focusing on mentorship and empowerment. Many have stayed since the early days, a testament to the trust and belonging fostered within the team. “Our staff are encouraged to share their own stories,” Mounia explained. “It’s those unscripted moments that create lasting memories.”

This contrasts with UK hotels, where brand consistency often outweighs individuality. By investing in people as much as place, Villa Maroc has cultivated a loyal team whose pride is reflected in the guest experience.

No two rooms are alike: each carries its own story, filled with distinctive textures, antiques, and art. The properties demonstrate how tradition and modernity can be woven together without feeling curated. Equally striking is the integration of sustainability. From water use to food sourcing, every decision reflects a philosophy of meaningful luxury rather than excess.

Above all, Villa Maroc operates on the principle of welcoming every guest as family. This intimacy, underscored by flexibility and genuine care, feels markedly different from the scripted interactions common in larger hotel groups.

Both Villa Maroc and Les Jardins also show how wellness can shape a stay. At Villa Maroc’s Oriental Spa, treatments revolve around the hammam, using black soap and exfoliants crafted from the family’s oils. At Les Jardins, a yoga shala overlooking the fields offers sunrise sessions against a meditative backdrop. For Mounia, wellness is ultimately an invitation to slow down and reconnect –with oneself, with nature, and with Morocco’s slower rhythms.

The Moroccan hospitality landscape differs from the UK not only in pace but in philosophy. Where UK hotels often prioritise efficiency and brand identity, Villa Maroc champions individuality, cultural authenticity, and human connection. It is a model rooted in place yet globally relevant – a reminder that luxury is less about grandeur and more about meaning.

For travellers, this means an experience where every detail tells a story and every interaction feels personal. For hoteliers, it is an invitation to rethink hospitality as soulful hosting rather than service delivery.

SPA, WELLNESS & AMENITIES

THE RISE OF SLEEP TOURISM

How hotels are turning rest into their most powerful differentiator, as told by Silentnight Contract.

For decades, hotels have promised guests a good night’s sleep. But today, that promise carries new weight. Travel is no longer just about ticking off destinations or indulgent experiences – it’s about restoring balance. Sleep tourism, the growing trend where guests actively seek stays designed to optimise rest, is shaping how hotels differentiate, design, and deliver hospitality.

We know sleep is more than a necessity. It is the foundation of wellbeing – influencing mood, memory, immunity, and overall health. As the UK’s most trusted sleep brand, we see first-hand how operators are now

embracing sleep not as an afterthought, but as a central pillar of their guest experience.

Sleep as the new wellness frontier

Wellness tourism has been one of the fastest-growing areas of global travel, with guests spending more on experiences that nurture mind and body. Within that, sleep tourism is carving out its own identity. Stays are increasingly being marketed around sleep programmes, restorative retreats, and carefully curated bedrooms designed to support circadian rhythms. Whether it’s pillow menus, sleeptracking tech, or soundproofed sanctuaries, hotels are

waking up to the reality that sleep sells.

The appeal spans demographics. For the stressed-out business traveller, uninterrupted rest is invaluable. For leisure guests, quality sleep has become a marker of luxury, as important as the spa or dining. A hotel that enables guests to wake feeling genuinely rejuvenated is one they are more likely to revisit and recommend.

Why the bed matters most

While technology and wellness add-ons play their part, the bed remains the hero of the sleep tourism movement. Silentnight Contract has partnered with hotels across the UK and Europe for decades, and our research consistently shows that the mattress is the most commented-on factor in guest reviews – and the most direct driver of repeat bookings.

Yet not all hotel beds are created equal. A mattress for hospitality must balance comfort with durability. Guests need instant comfort, night after night, while operators need products that stand up to turnover, meet strict fire safety requirements, and support efficient operations. Our contract range is designed with precisely this balance in mind, using scientifically tested sleep surfaces, reinforced edges, and eco-conscious materials that exceed UK hospitality standards.

What hotels should consider

For operators exploring sleep tourism, three steps stand out:

1. Invest in the right specification – Choose mattresses designed for contract use that deliver comfort, durability, and safety.

2. Think beyond the bed – Temperature, blackout blinds,

acoustics, and lighting all influence rest. Treat sleep as a holistic design priority.

3. Tell the story – Guests only value your investment if they know about it. From marketing to in-room touchpoints, highlight why your sleep experience is different.

Rest as the ultimate differentiator

“Today’s guests are spoilt for choice, and hoteliers are having to compete harder than ever for their attention,” says Martin Snelson, Silentnight Contract’s Marketing Lead. “More than just a comfortable bed, travellers are seeking restorative experiences that help them switch off and recharge. We’re finding many hotel partners are turning to us not only to upgrade their sleep offering, but to weave sleep into the wider story of wellness, comfort and care they’re creating. By investing in better sleep solutions alongside extended services, hotels are finding new ways to stand out and leave a lasting impression.”

In a competitive landscape, sleep tourism highlights a universal truth: every guest needs to sleep. By prioritising and promoting the sleep experience, hotels tap into one of the most enduring drivers of satisfaction.

At Silentnight Contract, we see sleep not just as a trend but as the ultimate differentiator. In a world where consumers are overloaded, overstimulated, and increasingly health-conscious, the ability to deliver true rest is a hotel’s greatest asset.

As travel evolves, so too must the definition of luxury. Sleep, once overlooked, is now at the heart of it. And for hotels ready to embrace the sleep tourism movement, the opportunity is clear: happier guests, stronger loyalty, and a reputation built on the promise of the best night’s sleep. silentnight.co.uk

trusted by world renowned hoteliers

Design, delivery, installation, recycling. We put it all to bed.

Experience sleep perfection with our handcrafted solutions, tailored for every setting. From expert consultation to seamless installation, we redefine hospitality comfort.

Our SATRA-accredited lab rigorously tests every product, surpassing industry standards BS7177 source 5 (medium hazard) for fire safety and BS EN 1725:2023 for durability.

THE BUSINESS OF BEAUTY

With experts on hand, we look at how medispas are driving revenue in hospitality.

In today’s competitive hospitality landscape, hotels are finding that wellness isn’t just an amenity; it’s a revenue driver. Medispas, once considered a niche offering, are now becoming powerful profit centres within properties, attracting high-spending guests and unlocking new streams of income.

From premium room packages and extended guest stays to brand partnerships with leading aesthetic companies, the integration of medispa services is transforming how hotels think about ancillary revenue. The result? A blend of luxury, wellness, and profitability that positions properties at the forefront of guest demand and financial growth.

David Lestelle, Director of the Médi-Spa at Royal Mansour Tamuda Bay, recognises that the medispa has become much more than an additional service, “It has transformed the way our guests experience Royal Mansour Tamuda Bay.

“Many of our visitors arrive with the intention of a short escape, but once they discover the depth of our wellness and longevity programmes, they often choose to extend their stay in order to fully immerse themselves. This naturally increases the average length of stay, with some guests moving from a two- or three-night retreat to a full week or more. In terms of revenue mix, the medispa has created opportunities for higher room categories and bespoke packages to be selected.”

David recognises that perhaps the most meaningful impact, however, lies in loyalty. Because each programme is tailored, with follow-up care extending beyond the stay, guests at Royal Mansour Tamuda Bay feel truly cared for. “Many of them return season after season, seeing the medispa not only as a place of luxury, but as a sanctuary where they can reset, heal, and reconnect with themselves,” added David.

In this sense, the medispa does not simply influence revenue, it enriches the entire hotel experience, cultivating deeper bonds with our guests and encouraging them to return, time and again.

We asked David what inspired the decision to create a mediaspa. The inspiration to create a medispa at Royal Mansour Tamuda Bay came from a simple, yet profound

observation: our guests were not only seeking relaxation, but also a deeper sense of balance, vitality, and long-term wellbeing.

“Traditional spa treatments offered moments of calm, but we wanted to go further: to create a sanctuary where medical expertise, holistic therapies, and the beauty of our natural surroundings could work together in harmony.”

The vision at Royal Mansour Tamuda Bay was to offer something rare in the region: a place where luxury hospitality meets integrative medicine. “We were inspired by the desire to help our guests live not just a memorable holiday, but a transformative experience that stays with them long after they leave. Whether it is through personalised longevity programmes, nutrition, or advanced therapies, our medispa was born from the belief that true luxury today is the ability to care for both body and soul in a meaningful way,” said David.

We are seeing a clear evolution in guest expectations. Today’s travellers are increasingly seeking more than relaxation; they want measurable results, personalised care, and treatments that integrate seamlessly into their lifestyle

and long-term wellbeing goals. This has led to a growing demand for advanced wellness and aesthetic services from metabolic diagnostics and longevity programmes to noninvasive aesthetic treatments and tailored nutrition.

Unlike traditional spa experiences, which are often centred on comfort and sensory indulgence, guests now look for evidence-based therapies that deliver visible and lasting benefits. They want to understand the “why” behind each recommendation, and they appreciate when luxury is combined with science, giving them both immediate rejuvenation and sustainable impact.

“At Royal Mansour Tamuda Bay, this shift has inspired us to design programmes that are not only deeply relaxing, but also empowering. By blending medical expertise with holistic practices, we respond to a new generation of wellness seekers who value transformation as much as tranquillity,” David commented.

David sees that the medispa sector in hospitality is evolving rapidly, with growth driven by integrated wellness experiences and scientifically-backed programmes rather than traditional spa indulgence.

“At Royal Mansour Tamuda Bay, we see significant opportunities in customised wellness journeys, from preventive health and longevity programmes to holistic aesthetic treatments. To capture this market, we are investing in cutting-edge technologies, resident specialists, and carefully curated international partnerships, ensuring that every guest receives guidance tailored to their unique needs.

“We also focus on education and continuity, offering tools, products, and post-visit support so that wellness extends beyond the hotel stay,” he finished.

In terms of what kind of revenue uplift can hotels realistically expect when integrating medispa services, Dr. Alexandra Dopplinger, Chief Medical Officer at Grand Resort Bad Ragaz, said, “On average, hotels can expect an uplift of 20 to 40 percent compared to traditional spa revenues. The reason is clear: medispa treatments are positioned at a much higher price point, often ranging between CHF 200 and CHF 600 per session, compared with CHF 80 to CHF 150 for conventional spa treatments.”

Alexandra has noticed the same as David, in the sense that beyond the direct treatment revenue, medispa services also encourage longer stays and higher ancillary spending, particularly on food and beverage, since many treatments are designed as multi-day programmes.

Alexandra believes that the key to success is to view medispa as an extension of the existing spa rather than a separate department. “Hotels should create dedicated and discreet treatment spaces that preserve the tranquil spa atmosphere, while still making medispa part of the overall wellness journey.

“Staff training is essential, so that therapists and frontof-house teams can confidently advise guests. Another critical step is the integration of booking systems, ensuring guests can seamlessly combine classic spa and medispa treatments in one itinerary. In this way, the new services enhance the guest journey rather than complicating it.”

Alexandra sees that medispa services provide a powerful differentiator because they are still relatively rare in the hotel sector. They allow a property to position itself as a destination not only for rest but also for transformation and measurable health benefits. Guests who experience visible or tangible results are far more likely to return, while curated medispa programmes encourage longer stays - such as a three- or five-day detox or regeneration package. “This combination of differentiation, results, and programme-driven stays creates loyalty and drives repeat bookings,” she added.

Delving into Alexandra’s predictions for the future of wellness in hotels and the growth of the medispa, she believes that the future of wellness in hotels will be strongly shaped by medispa and longevity-driven concepts. “We can expect to see more personalised programmes based on diagnostics, as well as the integration of technology-driven treatments such as IV therapy, cryotherapy, and biohacking techniques.

“In luxury and resort hotels, medispa will shift from being an optional add-on to becoming a central booking driver. Guests will increasingly choose destinations based on the quality and uniqueness of their wellness and medispa offerings, making this a critical differentiator for the industry moving forward,” said Alexandra.

At Grand Resort Bad Ragaz their approach is to design a modular medispa concept that offers maximum flexibility. Guests can book individual treatments or opt for multiday programmes tailored to their goals. The team often combine classic spa treatments with medispa elements - for instance, pairing a massage with a regenerative infusion. To ensure safety and quality, the resort collaborates with certified physicians and therapists. Just as importantly, they position medispa as a luxurious and transformative experience, rather than presenting it as something purely clinical.

Tamara Radisic, Marketing Director of Hyatt Regency Kotor Bay Resort, revealed that at Vrmac Health & Wellbeing Retreat de’ Mar and at Spa Soul they have noticed that guests are increasingly prioritising longevity, vitality and of course personalised care. “Integrating medispa offerings allows us to meet these expectations while positioning ourselves at the forefront of the wellness travel movement,” she said.

Tamara explained that the global medispa resort market is indicating strong and sustained demand, showing that luxury hotel spas’ treatment revenue can account

for around 80% of total spa income especially when medispa services are included. “When you add to that the fact that the wellness tourists, especially those seeking medispa services spend over 60% more than the average international tourist, and that wellness destinations have above 40% repeat business rate, as compared to below 10% in average hotels, then your numbers speak for themselves. Of course, this is all very connected to the actual product type, the hotel or resort possibilities, category and destination.”

Medispa services diversify revenue streams and attract a health-conscious, affluent audience, but success depends on integration. The key is ensuring medispa offerings complement the holistic spa experience.

“This means sharing, unification and cross-training of staff who can communicate and guide our guests through both traditional and medical wellness journeys. In a nutshell, it is the same mantra luxury hotels grasp in their overall operations, effective strategies include focusing on adaptation and innovation and personalisation: strong

collaboration between medical professionals and spa therapists, cleverly integrated services areas, and clear communication internally and externally,” added Tamara.

In the experience of Tamara and her team, by offering treatments like non-invasive facelifts, detox protocols, and continuously adding to the list of programmes and treatments, they create compelling reasons for guests to extend their stay and return for follow-ups.

This requires a passionate, service-oriented team, supported by clear communication during and after the visit. Tamara said, “Being part of an amazing loyalty programme like World of Hyatt really helps us, as it can further encourage repeat business.

“For example, one guest initially came for a short wellness escape. After experiencing our detox and regenerative therapies, they extended their stay to include mindfulness and yoga sessions - and later returned for a corporate retreat. This illustrates how medispa services can transform a single leisure stay into long-term loyalty.”

In terms of the metrics hoteliers should track to assess

the return on investment for medispa services, indicators need to point not only to financial ROI but also to brand equity and guest loyalty.

For Tamara, key metrics include revenue per treatment room, return on equipment investment, wellness revenue as a percentage of total hotel revenue, treatment profit margins, average spend per wellness guest, and occupancy uplift during periods or packages that focus on wellness and medispa services, inclusive of seasonality impact. “Additionally, we also look at booking lead time, repeat visit rate and length of stay, and finally guest satisfaction scores specific to medispa experiences,” she said.

The future of wellness in hospitality looks secure, with research showing strong growth driven by rising demand for integrated wellness and aesthetic services. Postpandemic health awareness has heightened consumer focus on prevention and self-care, so the fusion of medical technologies, non-invasive cosmetic procedures, and traditional therapies now offers a compelling value proposition.

Tamara recognises that wellness is becoming increasingly personalised, tech-enhanced, and medically

informed, with growth in longevity retreats, biohacking, AI-driven diagnostics, and data-led guest experiences. “Our medispa is very much a wellness clinic, offering everything from laboratory and advanced analysis and machine testing diagnostics to regenerative therapies. It also helps that we are located within a UNESCO-protected region, officially recognised as a ‘natural climatic health resort,’ long celebrated for supporting respiratory health and overall wellbeing. Resorts and hotels that embrace this shift holistically and authentically can aspire to become wellness destinations in their own right,” she finished.

In an era where wellness is no longer a luxury but an expectation, medispas are proving to be a transformative force in hospitality. By blending medical expertise with holistic therapies, hotels are not only unlocking new revenue streams but also fostering deeper guest loyalty and differentiation in a crowded market. As travellers increasingly seek measurable results and long-term wellbeing, medispas will continue to evolve from an added amenity into a defining pillar of luxury hospitality - driving profitability, extending stays, and positioning properties as true destinations of transformation.

THE WELLNESS TRIFECTA

Where science, art and technology unite.

In an era of overstimulation, a quiet shift is underway. The focus among hospitality leaders is moving beyond the practical form of fitness centres and spa menus and is leaning towards something more powerful: the design of a sensory experience. Increasingly, leading hospitality brands are turning to specialists who can translate neuroscience into atmosphere – blending science, art and technology to create environments that feel restorative on a physiological level.

Cue the arrival of White Mirror, a sensory innovation studio quietly reshaping the future of wellbeing with this radical and inevitable three-part formula that works in perfect harmony. The studio, co-founded by sensory designer and therapeutic music pioneer Tom Middleton and immersive technology strategist Ramy Elnagar, has been building wellness environments that go as far as to reprogram the nervous system.

“We see a major opportunity for hospitality brands to move from offering amenities to engineering environments that actively improve wellbeing,” said Ramy. “When sensory inputs are guided by science and designed with precision, they don’t just elevate the guest experience they deliver measurable physiological benefits. That’s the shift we’re enabling.”

Rooted in what it calls the 7 Pillars – Empathy, Evidence, Biophilia, Creativity, Innovation, Validation, and Impact – White Mirror believes that wellbeing is a physiological

necessity. The studio’s work sits at the confluence of neuroscience and nature – art and algorithm – building environments that regulate the nervous system, inspire emotion and create meaningful moments of restoration.

This, in short, is wellness you can measure and feel. It is designing wellness experiences that are driven by empathy, grounded in science, guided by nature, shaped by art, delivered by technology, demonstrated through experience and felt by communities.

Increasingly, hospitality brands are turning to sensory design specialists to translate these principles into practice – crafting spaces that don’t just look good, but work on a biological level. With art, science, and technology in perfect harmony, the studio is reshaping what it means to truly feel well.

White Mirror’s experiences are carefully orchestrated rituals, designed at the core of a space to intervene at the physiological level – its biophilic immersion meets brainwave entrainment. The consultancy’s work is mindfulness as a somatic reality – measurable, trackable and deeply felt.

“Every sense we engage with has a direct line to the brain and body, so why wouldn’t we design those inputs with precision?,” asked Tom. “Whether it’s a sound frequency that tones the vagus nerve or lighting that supports melatonin production, sensory design allows us to create environments that are beautiful and biologically supportive. This is wellness you can feel on a cellular level.”

And nowhere is their sensory mastery more evident than in two recent hospitality collaborations that quietly set a new gold standard for high-performance wellness.

Act I: A revolution in sleep – Equinox Sleep Lab, New York

When Equinox Hotels set out to redefine sleep as the ultimate pillar of performance, they turned to White Mirror to help them engineer the conditions for true nocturnal transformation.

What followed was a multi-sensory symphony of sleep science and design, where circadian biology has become the blueprint for experience. In collaboration with worldrenowned neuroscientist Dr. Matthew Walker, White Mirror crafted in-room rituals to gently lull guests into rest – and reawaken them with care.

No jolting alarms. No blue-light disruptions. Instead, a meticulously designed suite of soundscapes, breath-led audio cues, and red-shifted lighting that eases the body into stillness and out of it again, aligned with the natural rise and fall of melatonin.

The highlight, perhaps, is a custom wake-up soundscape that gradually coaxes the mind from delta-wave sleep into alertness, preserving the integrity of sleep cycles. It’s less of a morning routine, and more of a neuro-sensory ascent into consciousness.

“The Sleep Lab isn’t just about rest – it’s about regeneration,” said Chris Norton, CEO of Equinox Hotels. “It’s the convergence of neuroscience and luxury – an experience that allows guests to truly recover at a cellular level.”

Act II: The Forest, Reimagined – Forest Bathing: Lupuna, Thermengruppe Josef Wund

If the Equinox Sleep Lab is about sensory subtraction –removing noise, stress and stimulus – then Lupuna is a study in sensory congruency.

Commissioned by one of Europe’s most innovative spa groups, Thermengruppe Josef Wund, and created in partnership with visual visionaries Marshmallow Laser Feast, Lupuna compresses 24 hours in the Amazon rainforest into an immersive 24-minute forest bathing journey.

Guests step beneath a cascading waterfall into a simulated tropical downpour. Spatial rain sound envelops them. The scent of petrichor rises. Reclined on vibroacoustic lily pads, they gaze up at a projection of the towering kapok tree – the legendary Lupuna – as day cycles into night overhead.

But this is no passive escape. Every sensory detail is choreographed to recalibrate the autonomic nervous system. And the data tells the story:

• 81% of participants reported reduced anxiety

• Heart rate variability increased

• EEGs revealed brainwave shifts toward meditative states

It’s biophilic therapy, delivered through the lens of storytelling and science.

A new era of sensory wellness

According to the Global Wellness Institute, the global wellness market is expected to grow from $6.3 trillion in 2023 to $9.0 trillion by 2028[1]. But as the industry accelerates, it’s also becoming crowded with trend-driven concepts and surface-level aesthetics. In this rapidly evolving space, the role of science-led sensory expertise is becoming essential.

Collaborating with specialists who root their work in neuroscience, physiology and evidence-based research enables wellness experiences to go deeper than visual appeal. These are not just environments to admire, but systems designed to regulate, restore and rebalance – immersive experiences with measurable, biological outcomes.

Sensory wellness may not always be visible. But for the guest who sleeps deeper, wakes more gently, or experiences unexpected calm in a rainforest-inspired installation, the impact is undeniable.

As hospitality continues to redefine wellness for the 21st century, sensory design is no longer a luxury extra added to improve a guests’ first impression in the lobby or spa –it’s becoming the foundation for how we feel in a space, not just how we function.

[1] https://globalwellnessinstitute.org/industry-research/2024-global-wellnesseconomy-monitor/

THE ESSENCE OF WELLNESS

From the Moulin Rouge stage to managing two of France’s most iconic spas, Amanda Deloncle’s career has been anything but ordinary. Now at the helm of the Evian Resort’s spa offering, she blends personal passion with the heritage of one of the world’s most renowned natural brands.

Perched majestically above Lac Léman and cradled by the Alps, the Hôtel Royal’s evian Spa is a sanctuary of wellness where the legacy of natural water and nature-inspired design converge to revive and soothe. Spanning some 1,700 m² of immersive space, the spa is crafted around the evocative life-cycle of Evian natural mineral water, from the

This narrative is translated into four dimensions of wellness experiences:

• Celestial – letting go and reconnecting with essential energy.

• Mineral – detoxification and revitalisation.

• Precious – hydration and youth preservation.

• Vitality – energising body and mind with Alpine freshness.

Alpine mists and snow through rock-filtered purity to the cooling, vital springs, to guide guests on a sensorial journey that nurtures both body and mind.

Inside, light-filled treatment rooms, with views of the surrounding mountains or artful depictions thereof, offer both private and duo rituals. Communal wet-areas include indoor and outdoor pools, saunas, steam rooms, a snow cave, cold plunge and hot tubs, plus a hydro-contact circuit designed to play with the contrast between hot, cold, motion and stillness.

The ambience is refined and tranquil: high ceilings, natural motifs, water sounds, and soft, atmospheric lighting invite guests to “let go” from the moment they enter, through to the post-treatment moments in the relaxation rooms. Every detail, from the choice of products and treatments, to the views over lake and mountain, has been shaped to support renewal, clarity and deep rest.

When Amanda Deloncle first arrived in Paris at 18, it

wasn’t spa management that initially drew her to France, it was the bright lights of the Moulin Rouge. After a dance contract and meeting her husband, she settled in France and raised her children. Years later, as her children began school, she embarked on a new chapter, working at the Hôtel Royal’s spa reception.

“It started part-time,” she recalled, “but gradually I took on more and fell in love with what the venue had to offer. Then, about ten years ago, when the next phase of the spa begun; the team was recruiting for a managerial role during the renovations, and that’s when I made the natural progression and found myself heading up the spa.”

Today, Amanda manages not only the grand spa at Hôtel Royal but also the intimate spa at Hôtel Ermitage. While different in scale, she emphasises that the two compliment each other perfectly. “We don’t compete; each has its own charm, its own products, its own story. Together, they define the Evian Resort experience.”

The Hôtel Royal has stood for more than a century, originally built in 1907 for King Edward VII. The spa itself has been part of the hotel for over 40 years and holds the distinction of being the first hotel spa in Europe.

What makes the Evian Resort Spa unique, Amanda explained, goes beyond luxury. “It’s the story of the water. Nowhere else in Europe has an Evian Spa. When you’re here, you’re transported - whether through our treatments, our brand partnerships, or simply by our therapists, who are truly incredible. Many of our staff have been here for decades, and our guests come back because they see familiar faces. That continuity is rare, and it’s special.”

The spa’s concept is rooted in the 15-year natural journey

of Evian water - from snow and rain in the French Alps, through mineral-rich layers of the Gavot plateau, to its emergence as pure, revitalising spring water.

Guests can choose rituals aligned with these dimensions: a talc-infused body massage within the Mineral realm, a facial enriched with Alpine mineral water in the Precious dimension, or fully immersive treatments such as Harmonie Sublime or Source Fondamentale.

Amanda has witnessed wellness trends evolve over the years, and she notes a full-circle return to holistic practices. “When I first started, there was so much focus on yoga, meditation, and slow wellness. Then things shifted. But now, post-pandemic, guests are seeking those experiences again. We’ve launched evening yoga by candlelight with views over the lake and mountains. Even in winter, we’ll bring it indoors, keeping that sense of calm and connection.”

Among the standout offerings is Le Minéral, a 100-minute treatment within the Mineral dimension. This deeply restorative ritual uses locally sourced talc and includes a bath, foot scrub, muscle kneading, stretching, and talc massage. “It’s relaxing and energising,” Amanda said, “and it really captures the essence of what makes our spa unique.”

With its blend of Alpine serenity, century-old history, and the purity of Evian water, the Evian Resort Spa is more than a wellness destination, it’s an immersion into a way of life. For Amanda Deloncle, it’s also a personal journey of growth and leadership. “It’s such a lovely place to work,” she reflected, “and guests arrive expecting something extraordinary. With the brand, the setting, and our teamwe deliver exactly that.”

SCIENCE AND SOUL

As part of our spotlight on medispa innovation, we turn to Crete, where luxury hospitality and evidence-based wellness converge in a ground-breaking way. At the helm of this vision is Vasiliki Mamidaki Venetopoulou, Business Development Officer at Bluegr Hotels & Resorts, who shares the philosophy behind the transformation of Minos Palace Resort and the launch of Nao, its pioneering longevity hub.

Perched on a private peninsula with sweeping 360° views of the Aegean Sea, Minos Palace is an immersive journey into presence, introspection, and renewal for adults only. In this interview, Mamidaki reveals how the resort’s design, ethos, and new wellbeing concept are redefining the boundaries of holistic travel, setting Minos Palace apart within Crete’s luxury landscape.

Minos Palace Resort is known for its unique location and ambience - how would you describe the core philosophy that sets the resort apart within Crete’s luxury hospitality landscape?

The core philosophy of Minos Palace Resort is to create a holistic journey for each guest, one that caters to individual needs with intention, care, and soulful precision. We see wellbeing as something deeply personal, and our role is to enlighten that journey. At the heart of this vision

is Nao, our longevity hub, where, as of June 2025, we usher in a new era of wellbeing with a soulful understanding, powered by science.

Weaving together the healing power of nature, authentic Cretan hospitality, and evidence-based wellbeing practices, the resort offers a truly transformative journey where guests are invited to reconnect with themselves, restore their energy, and embrace a more conscious way of living.

Can you share how the design and facilities of the resort were envisioned to create a seamless experience between the natural surroundings and guest comfort?

The transformation of Minos Palace Resort was conceived as a metaphorical journey, one that guides guests from outward exploration to inward reflection. Our architectural language mirrors the natural rhythm of our surroundings. Through organic lines, soft textures, and natural materials, we created a visual and emotional continuity between the

interiors and the island’s raw beauty.

A pivotal design move was the reimagining of the entrance sequence: replacing stairs with a flowing ramp and aligning the reception level to the sea’s horizon, instantly dissolving the boundaries between architecture, guest, and nature. The spiral - our signature symbolrepresents life’s infinite flow, guiding guests through a dynamic, 360° spatial experience that balances privacy, openness, and tranquility.

The new Nao wellbeing concept has been generating a lot of interest. What inspired its creation, and how does it integrate with the resort’s existing wellness offerings?

Nao was conceived as a natural evolution of the Minos Palace wellbeing philosophy, responding to the global shift toward longevity, mindfulness, and evidence-based wellbeing. It draws inspiration from water, the source of life, symbolising flow, renewal, and adaptability.

As Ms. Gina Mamidaki, our visionary CEO, explained: “Nao has naturally emerged as a response to the global call for a happier and healthier world, a true embodiment of our deep commitment to care, sustainability, innovation, and excellence spanning more than 50 years.”

Nao integrates seamlessly with the resort’s longstanding wellbeing offerings, from the private beach and silent zones to panoramic 360° sea views and a deep connection to nature. Rooted in Cretan hospitality, these elements have long served as intuitive spaces for rest, reflection, and reconnection.

Nao builds on this foundation by introducing a new dimension: a scientific, personalised approach to wellbeing. With purpose-built spaces, advanced diagnostics, and targeted treatments, it amplifies the resort’s natural rhythm transforming the entire property into a seamless journey toward longevity.

In what ways does Nao differ from more conventional spa and fitness programmes?

Nao is not a spa — it is a transformation.

Rooted in the science of longevity and the 12 Hallmarks of Aging, Nao addresses the cellular and molecular processes that influence how we age, heal, and thrive.

The 12 hallmarks are scientific insights that describe the mechanisms behind aging; by addressing them, we can not only slow the process but also potentially reverse some of its effects, extending both lifespan and healthspan. It treats the body as a complete ecosystem, guided by precision diagnostics, personalised protocols, and holistic support.

Unlike conventional spas that lean toward either spirituality or clinical detachment, Nao exists at the intersection of both. It merges soulful practices with cutting-edge science, supported by a Scientific Advisory Board that oversees every treatment and ensures each intervention is both evidence-based and effective.

All of this is woven into four core pillars of wellbeing: Nutrition, Sleep, Self-Mastery, and Movement. Set within the healing energy of its location, rich in ancient heritage and a deep sense of place, Minos Palace Resort and Nao together offer a rare convergence: where science meets soul, and where wellbeing becomes a truly transformational journey.

Looking ahead, how do you see Minos Palace Resort evolving to meet the expectations of discerning travellers seeking restorative experiences?

The future of Minos Palace lies in continual refinement guided by our commitment to human-centred design, scientific innovation, and ecological stewardship. We envision an evolving experience that becomes even more personalised, immersive, and transformative, shaped by advancements in longevity research and digital wellbeing.

As we deepen our understanding of the body, environment, and emotional needs of modern travellers, we’re expanding our offerings from extending the Cretan season to designing targeted, data-informed wellbeing journeys. @minospalaceresort

LONGEVITY TOURISM

Sonal Uberoi, a globally renowned wellness expert, is the founder of Spa Balance, a boutique consultancy specialising in creating wellness concepts for luxury hotels. In this guest column, she delves deep into the next big wave in hospitality – longevity.

Your guests are aging, but they’re not slowing down. In fact, they’re investing more in their health and longevity than ever before, and they expect their hotel stays to support these goals.

The Numbers Tell the Story

Wellness tourism is racing toward $1 trillion by year-end, with longevity-focused travel representing the fastestgrowing segment. But what most matters to your bottom line is the fact that: travellers aged 55+ will nearly double their European tourism spending by 2040, reaching €369.5 billion, a 111% jump since 2019.

These aren’t your typical leisure travellers. They’re health-conscious, financially robust, and willing to pay premium rates for experiences that extend their vitality, not just provide relaxation.

What Your Guests Actually Want

Forget the old spa playbook. Today’s longevity travellers want to maintain and improve their wellness routines while travelling. They’re seeking:

1. Personalised health insights: Think beyond massage preferences. Guests want to understand their biological age, cardiovascular health, and cognitive function through advanced diagnostics.

2. Integrated lifestyle support: Your restaurant menu becomes as important as your treatment menu. Guests expect anti-inflammatory cuisine, circadian lighting in rooms, and fitness programs that support healthy aging.

3. Measurable outcomes: Unlike traditional spa-goers seeking relaxation, longevity travellers want data. They’ll pay $20,000+ for programs like Canyon Ranch’s “Longevity8” because it includes 200+ biomarkers and three-month follow-ups.

How Leading Hotels Are Responding

Here are examples of how leading hotels are responding to

the growing longevity tourism market:

1. Four Seasons Singapore has transformed their spa into the Chi Longevity Clinic, offering epigenetic aging tests and gut health programs alongside traditional treatments. The key to their success has been training their wellness team to interpret complex health data and translate it into actionable guest experiences.

2. SHA Mexico uses smart algorithms to create personalised programs based on comprehensive diagnostics, offering grouped insights on cognitive, cardiovascular, and physical markers.

3. Even Palazzo Fiuggi near Rome has found success with simpler approaches. Their “Hiking for Longevity” combines Blue Zone-inspired social activities with Mediterranean nutrition, proving you don’t need high-tech equipment to tap this market.

The Operational Reality

For properties looking to tap into longevity tourism, consider these strategic moves: For Boutique Properties:

Start with what you can control. Partner with local functional medicine practitioners for guest consultations. Train your kitchen staff on longevity nutrition principles. Install circadian lighting in select rooms as a differentiator.

For Luxury Hotels:

Consider dedicated longevity suites with hyperbaric oxygen chambers, cryotherapy, and red-light therapy. Investment levels vary significantly based on scope and technology choices.

Staffing Considerations:

Your spa therapists and entire wellness team need additional training in health coaching and basic biomarker interpretation to support these more complex guest interactions.

Why This Matters for Your Business

The business case for longevity tourism rests on three compelling advantages:

1. Higher ADR: Longevity-focused guests typically represent higher-value bookings with longer stays and premium service expectations.

2. Off-season opportunity: Health-conscious travellers are less seasonal. They prioritise their wellness routines yearround.

3. Guest loyalty: When you help someone improve their biological age or energy levels, you create emotional connection that goes far beyond typical hospitality. However, capturing these benefits requires careful execution and realistic expectations about implementation complexity.

Launching longevity programming requires significant planning time, from establishing practitioner partnerships to developing specialised menus and training staff on health-focused service delivery.

Comprehensive biohacking suites involve even more complex coordination for equipment sourcing, installation, and team certification.

The biggest risk isn’t guest interest, it’s ensuring your team can deliver on sophisticated health promises. Start with credible partnerships and proven protocols before building extensive internal capabilities.

Avoiding Common Pitfalls

Even well-intentioned properties can stumble when entering longevity tourism. The most frequent mistake is leading with expensive biohacking equipment before establishing credible wellness protocols. Guests can spot superficial “wellness theatre” immediately. They’re investing important sums on their health and expect genuine expertise.

Another common error is over-promising health outcomes. Your marketing should focus on experiences and lifestyle enhancement, not medical claims. Partner with licensed practitioners who can make appropriate health assessments while your team delivers exceptional hospitality around those services.

Finally, don’t underestimate the training investment required. Staff who confidently discuss circadian rhythms, anti-inflammatory nutrition, or stress biomarkers create trust. Those who fumble basic wellness concepts undermine even the most sophisticated facilities. Invest in education before you invest in equipment.

Moving Forward

Properties that establish longevity credentials now will own this space as demand accelerates over the next 24 months. Your guests are already investing in longevity. The question is whether they’ll do it at your hotel or somewhere else.

Start small but think strategically. Partner with credible practitioners, invest in staff education, and measure outcomes. The hotels that recognise this shift early and execute thoughtfully will capture this high-value market before it becomes saturated.

spa-balance.com

FROM CHECK-IN TO CHILL-OUT

Transforming the Spa & Wellness Journey Through Seamless Technology.

A Seamless Start to Every Stay

The guest journey begins the moment they arrive—not when they reach their room. With Hoteza’s self-check-in technology—integrated with hundreds of PMS systems— guests can skip queues and begin their stay effortlessly. This first interaction is more than just convenience; it’s an opportunity for hoteliers to engage guests with tailored offers. Imagine a personalised prompt during check-in: “Relax after your travels with our signature spa package— book now and enjoy 20% off tonight.” These upsells feel natural, setting a positive tone for the entire stay while boosting revenue from the outset.

Wellness at Their Fingertips

Once in their room, guests can explore wellness at their convenience. Hoteza’s IPTV and guest app showcase each spa treatment individually with clear descriptions, imagery, pricing, and real-time availability. From a quick express massage to a full-day retreat, guests can browse at leisure and book a time and date that suits their schedule.

This self-service approach transforms the experience from passive to personalised. Guests feel in control of their wellness journey, while hotels benefit from higher conversion rates without requiring additional staff time. Booking is simple, intuitive, and frictionless, turning curiosity into action and reinforcing the hotel’s reputation for thoughtful, guest-centric service.

Real-Time Engagement, Real Results

The opportunity to connect doesn’t end with a booking. Hoteliers can use push notifications to alert guests to last-minute openings, seasonal promotions, or new treatments. These timely reminders encourage spontaneous bookings, maximise spa occupancy, and maintain a personalised, non-intrusive guest experience. By combining in-room interactivity with digital engagement, hotels can turn upselling into a natural extension of service—enhancing both guest satisfaction and revenue.

Future-Proofing the Guest Experience

In a rapidly evolving industry, staying ahead is critical. Hoteza helps hotels meet current challenges and prepare for the future with regular platform updates, voiceactivated controls, contactless solutions, and AI-powered recommendations.

Partnering with Siemlus consolidates all hospitality technology into a single, integrated solution. This simplifies operations, drives upsell opportunities, and ensures a seamless guest journey from check-in to checkout. For hoteliers, this means increased efficiency, maximised revenue, and an elevated guest experience. For guests, it means intuitive, personalised service that turns every stay into a wellness escape.

Booking a demo with Siemlus is the first step to futureproofing your hotel and delivering a seamless, memorable spa and wellness experience.

LOVED BY GUESTS

Nourishing, carefully formulated hotel cosmetic products contribute to the guests’ well-being and play a key role in creating loyalty. Here are some of the most popular hotel cosmetic brands.

Yon-Ka: Elevating Daily Rituals with French Spa Heritage

Founded in France in 1954, Yon-Ka is a visionary spa brand and a best-kept secret of beauty connoisseurs everywhere. With decades of experience in phyto-aromatherapy, YonKa encapsulates the power of nature in premium, plantbased skincare treatments that deliver proven efficacy and visible results. More than that, Yon-Ka is infused with a refreshingly modern lavender fragrance and enhanced by advanced Actimood® fragrance technology, clinically shown to enhance sleep quality, ease tension, and promote relaxation.

Hydro Touch: Wellness, Inspired by Water

Designed to reflect the vitality and purity of the ocean, the Hydro Touch line features a clean blue-and-white look and a refreshing aquatic fragrance. Its vegan, pH-skin neutral formulas are enriched with sea minerals and algae extracts—free from parabens, silicones, microplastics, and mineral oils. Hydro Touch pump dispensers, made from 100% recycled coastal plastic, include Liquid Soap, Hair & Body Shampoo, Conditioner, and Hand & Body Lotion, combining sustainability with high-quality guest care. The Hand & Body Lotion provides 24-hour hydration, keeping skin soft and moisturised—ideal for wellness-focused guest experiences.

The White Company: Redefining Lifestyle Luxury

For nearly 30 years, The White Company has been synonymous with everyday luxury. Guests just love the brand’s celebrated hotel collections: Lime & Bay, Flowers, and Noir. As does the historic Great Southern Killarney hotel in Ireland, a landmark in hospitality since 1854: Lime & Bay representing a perfect fusion of exotic fruits, Flowers, with a light and pretty floral blend that features uplifting notes of an English country garden, and Noir, a sophisticated scent, a blend of opulent amber entwines with flirtatiously bright mandarin and whispers of aromatic sandalwood.

Stay up to date with the latest trends and products at ada-cosmetics.com Meet ADA Cosmetics at the Independent Hotel Show London at stand 1900.

Top selling dispenser system for top selling hotel cosmetics

SmartCare: The world’s most hygienic dispenser system

As hygiene, packaging, and plastic waste gain importance for travellers, guests increasingly value hotels with strong environmental commitments. SmartCare by ADA Cosmetics helps hoteliers cut costs and reduce waste—saving up to 75% plastic compared to small bottles, or 3.5 kg of plastic waste per room annually. Both the bottle and cap are made from mono-material and are fully recyclable. SmartCare is compatible with ADA Cosmetics’ Refillution system, which meets EU Cosmetics Regulations, including labelling and traceability. Unlike disposable pouches, direct refilling minimises packaging waste. Refillution reduces plastic by 95%, or 4.5 kg per room per year. Notably, ADA Cosmetics was recently recognised with the Green Key certification for its Cradle to Cradle Certified® Silver product portfolio.

Wired & Wireless Solution

Simple self-installation with no changes to current design

Track Your Savings Verdant helps you track your ROI

Easy Integration

Seamless integration with all HVAC systems

TEMPLESPA IS SCIENCE WITH SOUL

Where luxury meets innovation, TEMPLESPA has spent over 25 years perfecting the art of science-led skincare infused with soul. In this editorial piece, we shine a light on the range that’s rooted in Mediterranean inspiration and crafted with British expertise, and how the brand blends derma-science with botanicals to create multi-sensorial experiences that nourish skin, body and spirit.

TEMPLESPA is a British science-led skincare brand built on over 25 years of skincare breakthroughs, where heritage meets innovation, blending the finest ingredients with cutting-edge technology. An ethically conscious brand and feel-good experiences are a reminder to create a “spa wherever you are.”

Founded by Liz and Mark Warom, TEMPLESPA was inspired by a deep affection for Mediterranean culture. The region’s natural ingredients, expressive way of life and relaxed approach to wellbeing continue to shape the brand’s philosophy. Curated and expertly developed in Britain for over 25 years, their science-led skincare brings together derma-scientists, artisan herbalists and the empirical knowledge of highly talented team of in-house experts.

Driven by a love of derma-science and clinically-proven results, TEMPLESPA carefully curates each product formulation based on the ‘Power of Three’ philosophy of texture, experience and performance. This delivers unparalleled 360° product and treatment excellence through sight, sound, scent and touch. They’re not just products, they’re a feeling.

Whether it’s the cashmere-soft formulations that hydrate and smooth the skin, cooling and feather-light gels that tingle to refresh and revive or, AHA face masks that bubble and fizz to provide the ultimate spa experience, TEMPLESPA is known for unique textures.

Luxury and indulgence are essential to any skincare product and experience, which TEMPLESPA delivers through multi-sensorial sensations, morale-boosting fragrances and clever formulas that transform on application. They provide the customer with a memorable wellbeing experience.

Clever, multi-ingredient formulations fuse carefully

selected botanicals with cutting-edge derma-science to provide visible results that leaves the customer wanting more. Whether TEMPLESPA is discovered in a luxury spa, boutique hotel, while traveling, in the comfort of your home or whilst seated at a desk, the luxury skincare and spa lifestyle products will nourish your skin, body and soul, serving as a reminder to take a daily pocket of spa peace.

TEMPLESPA is Science with Soul.

To learn more about TEMPLESPA visit templespa.com or email spamarketing@templespa.com

A NEW CHAPTER

Introducing La Bottega Collective. The Guest Experience Curators.

Imagine a world where the boundaries of hospitality dissolve - where tradition meets creativity, innovation, and design, and every stay becomes a curated experience. This is the vision behind La Bottega Collective, the pioneering platform that officially launched September 22, with global ambitions to transform the luxury hospitality industry.

At its core, La Bottega Collective is built on a simple but powerful belief: a hotel is not just a beautiful place to stay, it is a destination, where guests seek unforgettable experiences. More than architecture, décor, or service, the essence of hospitality lies in the emotions a place can evoke. Every detail - from the linens on the bed to the fragrance in the air - can make a guest feel understood, even before they say a word.

The creation of La Bottega Collective stems from the foresight of Tommaso Pacini, CEO of La Bottega and La Bottega Collective. With over 40 years of heritage, La Bottega is internationally recognised as a leader in luxury beauty essentials, partnering with some of the world’s most

prestigious hotels and beauty brands. Pacini’s vision was clear: to build a platform that would become the ultimate reference point for the most discerning hospitality clients. This meant more than simply offering beauty products. The platform had to encompass textiles, accessories, bespoke services, and curated experiences - all meticulously designed to enhance the guest journey.

A Collective of Excellence

Through targeted acquisitions, La Bottega Collective has united complementary leaders in the luxury hospitality supply chain:

• Vanity Group – An Australian born leader in Hotel Essentials, founded by Paul Tsalikis. Vanity Group represents a first class portfolio of licensed brands and is renowned for its commitment to creativity and innovation.

• Palatino – A pioneer in bespoke OS&E accessories and design consultancy (through its division Colosseo) for the luxury hospitality sector, founded by Bastien Le Coz, Gabriella Zavatti and Olivier Vu.

• Beltrami – A luxury textile maison based in Bergamo, founded in 1965 and today led by Cinzia Imberti, is renowned for its artisanal Made in Italy linens, found in the world’s most exclusive hotels, spas, yachts, and residences.

These acquisitions were followed by the launch of White Privé, a brand dedicated to creating refined collections for bath, table, and bedroom, as well as bespoke retail lines and licensed collaborations with top fashion houses. Each addition strengthens the Group’s mission: transforming hospitality into a multidimensional experience.

La Bottega Collective means far more than a group of companies, with a consolidated turnover in 2024 of over €200 million, over 900 employees working every day from offices across five continents, and around 15.000 clients serviced worldwide.

From a financial standpoint, it rests on a solid foundation of strategic investments: in 2024, Three Hills invested €115 million to acquire 49.6% of the Group’s capital, a move that marked a turning point in its international growth strategy. Most recently, in September 2025, Ou(r) Group entered the capital with the acquisition of a 14.7% stake in La Bottega FounderCo, the Pacini family holding company that retains approximately 50.4% of the Group’s capital. More broadly, La Bottega Collective enters the market at a time when the global luxury hospitality sector is forecast to grow at a CAGR of ~7,2% between 2025 and 2030, reaching a total market value of $~156,8 billion.

The name itself carries meaning. “Collective” reflects the convergence of expertise, traditions, and storiescreating something greater than the sum of its parts. It signifies dialogue: between companies within the Group, across cultures and geographies, and most importantly, with clients and partners. Above all, it represents dialogue between people, the true driving force behind hospitality.

The launch is marked by the opening of a new showroom at Via della Spiga 46, in Milan’s Fashion District. Designed to evoke the atmosphere of a luxury hotel, the space immerses visitors in the diverse worlds of the Collective, showcasing its dedication to craftsmanship, design, and innovation.

The inauguration is part of a series of exclusive events across key global cities. The journey began in Milan with a celebration at the ELIE SAAB Maison showroom, featuring a menu by Michelin-starred chef Andrea Berton. Special guest Christopher Norton, CEO of Equinox Hotels and a supporter of Project Healthy Minds, attended alongside artworks by his late son, Charles Norton, whose collection The Pippins will evolve into a broader initiative supporting mental health access and education.

The global rollout continues in November with events in New York and Dubai, where new showrooms will also be unveiled. In 2026, the Collective will host further initiatives in London, Paris, Barcelona, Singapore, Hong Kong, Shanghai, and Sydney - a testament to its global reach and ambition.

La Bottega Collective operates with a strong focus on sustainability and responsible innovation. Guided by a comprehensive ESG strategy, the Group is aligning all its companies under shared goals in environmental stewardship, social wellbeing, and ethical governance. These three pillars form the foundation of its longterm growth, ensuring that innovation is balanced with responsibility.

For Tommaso Pacini, the launch is both a milestone and a continuation of a legacy:

“What you see today began with my father in 1981. Honoring his legacy is both a privilege and a responsibility. The integration of our companies has brought together diverse cultures, perspectives, and talents, because we believe diversity drives innovation. We are what didn’t exist before: a unique place where everything you need can be found. The ideal partner for those seeking the very best in products, design, services, and innovation.”

With its combination of heritage, innovation, and global reach, La Bottega Collective is not just launching a business, it is setting a new standard for luxury hospitality.

La Bottega Collective. Beyond imagination. www.labottegacollective.com

WELLNESS WITH DEPTH

In the heart of Knightsbridge, The HVN is redefining what wellness means within luxury hospitality. More than a spa, it is a clinically led destination where cutting-edge treatments meet deeply personalised care thanks to their partnership with LEMI. In this interview with the masterminds behind The HVN, we look at how the venue delivers transformative wellbeing – making it a blueprint for the future of guest-focused wellness.

UK AND IE SALES MANAGER – Anna Histed Anna.histed@lemigroup.it

The HVN has positioned itself as a leading destination for results-driven wellness in Knightsbridge. Can you share how your treatments are uniquely tailored to modern wellbeing needs, and what distinguishes your approach from traditional spa offerings?

At The HVN, we’ve moved beyond the spa. Every element – from our treatment protocols to the environment they’re delivered in – is designed to feel elevated, but always

clinically led, and every treatment – from our Hydrobed rituals to our longevity programmes – is designed around the individual. We take a 360° approach that considers hormonal health, cellular function, stress, sleep, nutrition, and skin health – all under one roof. It’s this integration that sets us apart. Where traditional spas offer momentary escape, we provide measurable change that supports longterm wellbeing.

Wellness is increasingly becoming a core pillar of luxury hospitality. What key elements of The HVN’s philosophy do you believe hotels can adopt to offer more meaningful, guest-focused wellbeing experiences?

Personalisation, credibility, and intention. Today’s guest expects more than a ‘wellness corner’ on the menu –they’re seeking trusted, intelligent offerings that actually improve how they feel. At The HVN, we start with the why: what does this guest need to optimise their energy, mood, digestion or skin? From there, we tailor treatments accordingly. Hotels have an opportunity to do the same by integrating data-led protocols, partnering with practitioners rather than generic spa brands, and designing experiences that support circadian rhythm, nervous system regulation, or immune resilience. It’s about creating wellness with depth.

The HVN recently partnered with Italian spa equipment brand LEMI. What led you to choose LEMI as your treatment bed partner, and how does this collaboration enhance the overall guest experience?

Our treatments demand both precision and comfort, and LEMI offers the best of both. Their Hydrobed, in particular, has become a standout offering – delivering dry floatation and thermal therapy that supports stress relief and muscle recovery. It’s an ideal touchpoint for guests looking to reset effectively with luxury at its core. The engineering and design of LEMI’s equipment elevate the entire experience –reinforcing our belief that even the smallest details, when executed well, contribute to better outcomes and a deeper sense of care.

Longevity has emerged as a powerful trend in the wellness industry, moving beyond aesthetics into proactive, long-term health. How is The HVN incorporating the science of longevity into its offerings?

Longevity is central to everything we do. Our clinic brings together longevity, diagnostics, functional medicine, gut health, regenerative aesthetics, alternative therapies, and innovation like hyperbaric oxygen chambers to help guests feel healthier for longer. We work preventatively, looking at inflammatory markers, hormonal balance, and biological ageing, then prescribe protocols that target the root causes. Whether someone visits for a facial or a functional medicine consultation, they’re stepping into a space that treats the whole person – with the aim of enhancing vitality not just for today, but for the years ahead.

Looking ahead, how do you see the role of wellness evolving within the hospitality industry, and what should hoteliers keep in mind to stay relevant in this space?

The bar has been raised. Today’s traveller is discerning –they’re looking for authenticity, outcomes, and experiences that feel both luxurious and grounded in science. Wellness can no longer be an afterthought. Hotels must think holistically: how are you integrating therapies that support recovery, performance, and longevity – not just relaxation?

The most successful hospitality brands will partner with wellness experts who understand the science, and design offerings that feel aspirational yet functional.

the-hvn.com x lemispa.com/en/

LONGEVITY ON DEMAND

The New Face of Luxury Hospitality: Longevity as the Ultimate Amenity.

For decades, luxury hotels and spas built their reputations on indulgence: fine dining, serene spa menus, and escapes from daily life. That definition of luxury is changing. Increasingly, guests are asking for something more valuable than Champagne or Egyptian cotton: the chance to add

years of energy, clarity, and vitality to their lives. Industry forecasts suggest wellness tourism will continue to outpace conventional travel, with the global wellness travel market expected to surpass $1.2 trillion by 2027. For hoteliers, the message is clear. Wellness is no longer an optional extra, it is central to the guest experience. The

most forward-thinking properties are beginning to see themselves not simply as retreats but as destinations that promote long-term health.

NADclinic and the Rise of Longevity Wellness

One organisation leading this change is NADclinic Group. With a presence in more than 40 countries, it has developed a reputation for making advanced health services accessible in hospitality settings. With its strong orientation towards 5* hospitality, Spa & Fitness, proprietary “Best in Class” NAD+ formulations and evidence based, science led protocols and services specially curated for the industry, NADclinic lead the way in supporting regenerative health innovation and performance longevity in hospitality.

Guests who experience these services often leave with more than short-term rejuvenation. They notice improvements in energy, concentration, and resilience that continue long after check-out. For hotels, the partnership offers something highly distinctive: a science-led service that positions the property as a leader in longevity-focused luxury.

Why Longevity Matters to Modern Travellers

The expectations of wellness travellers have shifted. Many now arrive with specific goals, whether that is recovering from long flights, staying mentally sharp for business, or exploring ways to slow biological ageing. For them, the ultimate takeaway is not a luxury spa product but the knowledge that they have invested in their health.

This is reshaping spa menus across the industry. Services such as IV nutrient infusions and biological age testing are beginning to sit alongside massages and facials. The growth of “hard wellness” solutions, backed by science, reflects a broader cultural trend: people increasingly see health optimisation as a lifestyle choice and even a status symbol.

NADclinic has already integrated its programmes at discerning properties such as Beaverbrook Hotel UK, Estelle Manor, Maison Hudson in New York, and Maison Villeroy in Paris. At these properties, guests can book an infusion in the spa or request a discreet in-room session, tailored to their individual needs. A frequent traveller may use the service to recover from jet lag before an important meeting, while another might simply be curious about exploring the latest innovation in cellular health. Each experience is personalised, and each adds a dimension to the stay that traditional spa services cannot deliver.

Extending Wellness Beyond the Stay

The impact of these services is not limited to the hotel visit itself. In 2025, NADclinic introduced the NADSQx Smart Pen, the world’s first GMP-certified NAD+ injector. Produced in the UK under GMP standards and fully validated NHS accredited testing, it allows accurate and flexible dosing and “on Demand” applications for optimal outcomes. Built-in safeguards against counterfeiting ensure quality and consistency. Guests are able to continue the benefits of their wellness stay at home and on the go, making their hospitality experience part of an ongoing commitment to health.

This kind of innovation also strengthens the bond between guest and property. By offering a service that

continues beyond the stay, hotels and spas transform a one-off experience into the start of a longer relationship. Guests are more likely to return to the place that first introduced them to a health solution that genuinely changed how they feel.

The Competitive Edge for Hospitality

Luxury hospitality has always been about anticipating what guests will want next. At present, the strongest signal from the market is clear: longevity is becoming the new benchmark of luxury. Hotels and spas that respond to this shift have the opportunity to offer more than relaxation. They can promise transformation.

For hoteliers, the appeal of longevity-driven partnerships goes beyond guest satisfaction. These services provide a distinctive market position, attracting discerning travellers who actively seek out science-led wellness. They also offer revenue diversification, adding a premium layer of services that extend far beyond traditional spa menus.

As the wellness economy accelerates, properties that fail to embrace this evolution risk being left behind. Those that do adapt, however, stand to gain loyal guests, stronger reputations, and an important foothold in a sector that shows no signs of slowing down.

NADclinic’s partnerships with some of the world’s most prestigious hotels provide a blueprint for how this can be achieved. By combining decades of scientific expertise with a concierge-style approach, they are helping redefine what it means to deliver true luxury. In this new landscape, a memorable stay is no longer measured only by relaxation but by how vibrant, focused, and energised a guest feels when they leave.

For more information on how NADclinic can enhance your hotel or spa’s wellness offerings, visit NADclinic.com.

TRANSFORMING HOTEL FITNESS

FS Commercial Division: The Hotel and Hospitality Gym Experts.

Today’s travellers are increasingly prioritising their health and fitness when on the road, so a well-equipped gym can be a key deciding factor when choosing where to stay. The right setup not only enhances the satisfaction of your guests, but can also become a valuable, revenue-generating asset.

FS Commercial Division helps hotels create modern fitness spaces that stand out from the crowd. Calling on over 30 years of experience within the fitness industry, this arm of Fitness Superstore – the UK’s leading fitness equipment supplier – takes your commercial gym project from vision to reality.

Trusted Global Fitness Equipment Brands

Holding the largest range of specialist fitness equipment from established, globally recognised brands like SHUA Fitness, Life Fitness, Matrix and Body Power TITAN means they can select from hundreds of pieces of equipment to develop a gym that perfectly suits each hotel’s clientele.

What’s more, utilising Fitness Superstore’s 175,000 sqft head office and distribution centre in Northampton, (ideally located in the golden logistics triangle) allows them to ship this equipment and assemble complete fitness spaces faster than anyone else.

A Comprehensive Commercial Fitness Showroom

Many hoteliers will want to see the equipment they are investing in in-person before making them part of their hotel’s gym space. FS Commercial Division’s 4,000 sqft dedicated commercial showroom, adjacent to their head office, means that their product range can be tested by anyone who wants to sign off on their design.

A Specialist Team From Concept to Aftersales

The company’s expert team act as your point of contact throughout your project, offering unbiased advice to help you pick out the equipment that your guests will love using for years to come. They will guide you through the purchasing and installation process and can even help you decide where in your gym these new machines will

fit the best, designing a bespoke 3D floor plan to help you visualise the layout of your gym.

But it doesn’t stop there – with an expansive team of service and warranty professionals, they can provide fast and efficient diagnosis and resolution of any issues that should arise with your equipment, making sure you and your guests are well looked after.

Plans That Fit Your Budget

Understanding that budget is a key factor for hotels, they offer competitive pricing and flexible leasing options that put top-tier fitness solutions within reach. They also know that reliability is essential – choosing new equipment helps to maximise uptime and reduce maintenance costs, providing your guests with a reliable workout experience at a price that works for you.

To find out how FS Commercial Division can transform your hotel’s fitness offering, or to arrange a visit to their dedicated commercial showroom, get in touch with their team today.

Web: www.fitness-superstore.co.uk/commercial-page

Email: commercial@fitness-superstore.co.uk

CHANGE THE WAY THE WORLD SEES WATER

HOTEL SEO 101

In today’s digital-first travel landscape, your hotel’s online visibility can make the difference between full bookings and empty rooms. With an increasing number of travellers starting their trip planning on search engines, ranking higher in Google results is no longer optional - it’s essential. That’s where SEO (Search Engine Optimisation) comes in. Here are five practical ways to improve your hotel’s SEO and climb the search rankings.

1

OPTIMISE FOR LOCAL SEARCH

Hotels thrive on local intent searches - think “boutique hotel in Manchester” or “familyfriendly hotel near Disneyland.” To capture this traffic, ensure your hotel’s Google Business Profile is complete and accurate with up-todate contact details, photos, and amenities. Encourage satisfied guests to leave reviews, as Google prioritises businesses with frequent, positive feedback. On your website, include locally relevant keywords and create pages highlighting nearby attractions. This not only improves your ranking but also positions your property as part of the destination experience.

3PUBLISH HIGH-QUALITY CONTENT

Content marketing is one of the most effective tools in a hotel’s SEO strategy. Beyond your core service pages (rooms, dining, spa), build a blog or resource hub that answers travellers’ questions and inspires trip planning. For example, write about “The Best Weekend Itinerary in the Cotswolds” or “Top 5 Kid-Friendly Attractions Near Our Hotel.” By targeting long-tail keywords, you not only attract visitors searching for specific travel information but also position your property as an authority in the local area.

5

BUILD QUALITY BACKLINKS

2

FOCUS ON MOBILE-FRIENDLY DESIGN

A majority of travel searches and bookings now happen on smartphones. Google also uses mobile-first indexing, meaning the mobile version of your site is the primary basis for its rankings. A slow, clunky, or poorly designed mobile site can cost you bookings and search visibility. To optimise, use responsive design, compress images for faster loading, and simplify your booking process for smaller screens. A seamless mobile experience can both boost your SEO and convert browsing guests into paying ones.

4

IMPROVE SITE SPEED AND TECHNICAL SEO

Search engines reward fast, user-friendly websites. Run speed tests with tools like Google PageSpeed Insights, and work with your web developer to address issues such as large image files, unnecessary scripts, or slow server response times. Additionally, pay attention to technical SEO: use descriptive title tags and meta descriptions, structure content with header tags, and make sure your site has a clean, crawlable architecture. Small technical improvements often add up to big ranking boosts.

Links from credible websites signal to Google that your hotel is trustworthy and authoritative. Start by collaborating with local tourism boards, travel bloggers, and online publications to earn mentions and links back to your site. You could also publish shareable content like destination guides, or partner with event venues and restaurants nearby to exchange backlinks. Each high-quality link improves your SEO authority and drives referral traffic that could lead directly to bookings. In an industry where visibility equals revenue, mastering the basics of SEO is a smart investment that pays dividends season after season.

HOSPITALITY HEROES 2025

A Game-Changer for Hiring in Hospitality.

Staff shortages and high turnover mean attracting and retaining top hospitality talent is harder than ever. But it doesn’t have to be this way.

The latest Hospitality Heroes from Caterer. com provides real-world solutions for attracting, hiring and retaining top talent, giving actionable insights and proven strategies from industry leaders on building effective teams for long-term success. The campaign showcases real-life examples from MJMK Restaurants, with a focus on one of their newest openings, Fonda, to help hospitality employers develop hiring strategies that get results.

Built on First-hand Insight from Industry Leaders

We hear directly from team members at every level – from general managers and chefs to recruiters and front-ofhouse leaders – who share how they attract, support and retain outstanding talent.

What Today’s Talent Actually Wants

Forget cookie-cutter job ads and generic benefits. People want meaning. Matt, GM at Fonda, puts it perfectly: “It’s not a dictatorship anymore. You have to listen to candidates.” He reveals how shared values, honest expectations, and long-term development are essential ingredients in successful hiring.

Tips You Can Use Right Now

Here are just a few of the top strategies you’ll find in the report and interviews:

• Be radically honest in your job descriptions – set realistic expectations.

• Use behind-the-scenes storytelling to showcase your culture online.

• Support flexible scheduling to help employees manage multiple roles.

• Build trust from day one with clear communication and feedback loops.

• Encourage referrals by making current staff your biggest advocates.

Smarter Recruitment Through AI

Sophie, MJMK’s People & Recruitment Officer, shares how AI is helping their team spot the right candidates faster, freeing up more time to focus on culture fit and growth potential. It’s not about replacing people – it’s about empowering recruiters to be more human, more often.

Culture That Retains and Inspires

From Anneka, Group Operations Director, sharing insights on building emotionally intelligent leadership, to Caly, Assistant Manager, highlighting the value of turning workplace stress into opportunity, it’s clear that successful teams are built on empathy, flexibility, and a shared sense of purpose.

Chef Lewis adds, “Celebrate people. Ask about their weekend. Notice the small things.” His approach to mentoring and career development is a must-read for anyone struggling with back-of-house retention.

Ready to Be a Hospitality Hero?

Whether you’re trying to reduce turnover, find cultural fits faster, or inspire the next generation of hospitality professionals, Hospitality Heroes 2025 is your go-to resource.

Download the report and watch the videos now to start building a recruitment strategy that’s not only effective –but transformative.

Find our more: www.caterer.com/recruiters/hospitalityheroes-2025

THE BELU CAN

Why cans, why now?

At Belu, we’ve always believed in doing things differently. From the very beginning, we’ve led with purpose, placing sustainability at the heart of every decision. We’re not driven purely by profit. We’re driven by the belief that business can be a force for good. That belief flows through everything we do, from our partnerships to our packaging, from our people to our products.

We’ve never stood still. Our glass bottles were designed to be lighter than others on the market, made in the UK and fully recyclable. Each one contains at least forty percent recycled glass, helping to support the UK’s circular economy. Our RPET bottles are made from 100% recycled and recyclable plastic and offer the lowest carbon footprint of all packaging types. While the cap isn’t quite there yet, we’re working hard to close the loop.

But the world has changed. Consumer habits continue to shift. People want convenience, reusability and expect brands to help them make environmentally conscious choices. We’ve seen the rise of canned water in the UK, driven by growing concerns over packaging waste, but we saw something missing; a brand that could offer the format without compromising on purpose. If we were going to continue to talk honestly about packaging and offer real choice, we needed to expand. And so, the Belu Can was born.

The journey into cans

We started by listening. We looked at the market, spoke to hoteliers and hospitality partners, and quickly saw two things. First, demand for canned water is rising, especially in hotels. Second, there’s a gap for a brand that offers more than just one format but one that brings a history of reliable products, purpose,

transparency and sustainability to the table.

That’s why we took the leap. Not to follow a trend, but to offer a choice. A can that works for hotels, restaurants and bars, and one that helps businesses make a real difference because we invest every penny of our profit in pursuit of our purpose: to change the way the world sees water. One way we do this is through our impact partnership with WaterAid, to date we’ve contributed over £6.1m to transforming lives through clean water projects around the world. That’s not a side note, it’s central to who we are.

Developing the Belu Can was no small task. We didn’t take shortcuts. We evaluated suppliers across aluminium, water filling and printing, determined to build a supply chain that was as local and low-carbon as possible. Today, our cans are BPA-free and filled and printed in the UK. The aluminium comes from the Netherlands, and we’re hopeful a UK supplier will emerge soon.

The Belu sleek can is also four grams lighter than standard cans. That might sound small, but across hundreds of pallets, it adds up to a meaningful reduction in carbon footprint. And we’re honest about the fact that all canned water contains a plastic liner. Many people assume cans are plastic-free which simply is not true. We believe in telling the full story, even when it’s not perfect. It’s one of the reasons we didn’t jump into ‘cans’ as a trend, we waited, we evaluated, we researched - now we feel ready to drive change in this part of the market.

With the expansion of the Belu Can, we’ve created a product mix that suits every part of a hotel. Glass bottles

for restaurants and conference spaces. RPET bottles and cans for rooms, vending areas and grab-and-go. It’s a complete offering, built with purpose and designed to meet the needs of modern hospitality.

What’s the opportunity for hospitality?

We believe the relationship between hospitality and suppliers should be open, honest and collaborative. You should feel confident that your supplier has your best interests at heart. Choosing Belu is more than choosing a water supplier. It’s choosing a partner that shares your values. It’s choosing to make a difference with every sip. It’s choosing to show your guests that sustainability isn’t just a buzzword, it’s a commitment.

We know that the hospitality industry is under pressure to meet ESG goals, reduce waste and deliver exceptional guest experiences. We’re here to help you do all three. Whether it’s switching to a more sustainable format, reducing your carbon footprint or simply offering a product that looks good and does good, Belu is ready to support you.

If you’re looking to review your water offering and want to explore how a simple switch to Belu could support your sustainability goals, we’d love to talk.

Email us at hello@belu.org

See more on how our cans come to life here:

FUELLED BY PASSION

In the fast-paced world of luxury hospitality, housekeeping often works behind the scenes yet remains the heartbeat of every hotel experience. At Pan Pacific London, a Forbes 5-Star property, that heartbeat is led by Shahnawaz Khan, Director of Housekeeping, whose career spans India, Dubai, and London.

From his beginnings as a room attendant to overseeing multicultural teams in one of the world’s most competitive hotel markets, Shahnawaz has shaped a leadership style grounded in empathy, precision, and a passion for developing people. In this conversation, he shares his journey, insights on motivating teams, and his vision for the future of housekeeping.

Could you share your journey to becoming Head of Housekeeping, and the key experiences that shaped your leadership style?

My journey began in India after completing my PostGraduation in Hotel Management. I did a six-month industrial training in a five-star hotel, which was my

first real taste of the industry. My very first job was as a Room Attendant, and to this day, I remember it as one of the best times of my life. That role taught me humility, discipline, and the importance of teamwork - and it gave me friendships that continue even now.

From there, I moved to Dubai, where I worked in world’s

most dynamic and demanding hotels. Dubai sharpened my attention to detail and taught me to deliver true luxury for guests who expected nothing less than perfection. Later, moving to London was a turning point. Here, I developed as a leader, managing large multicultural teams, overseeing pre-openings, and driving efficiency in one of the most competitive markets in the world. Each chapter shaped my leadership style: empathetic, people-focused, and committed to investing in others.

What are some lesser-known tips or efficiencies you’ve discovered that maintain high standards while keeping your team motivated?

The key is balance. High standards come from an uncompromising eye for detail and from refusing to cut corners on maintenance - but they also come from looking after your people. You can’t expect perfection if the team is overworked. If you want consistently high cleaning standards, you must manage workloads fairly, give staff enough rest, and provide training that builds their confidence.

I have seen remarkable transformations. Team members who once struggled to clean 8 credits a day are now managers because they were coached and supported. That’s what motivates people - seeing progress and believing in their own potential. When you give people the tools to succeed, they deliver excellence naturally.

How has technology changed housekeeping in recent years?

When I started, everything was manual; paper lists, phone calls, and handwritten notes. Opera Housekeeping was the first big leap, allowing us to update rooms in real time. Today, technology has transformed the job completely. Mobile housekeeping apps, digital checklists, and guest preference databases make teams faster and more efficient. What I value most is personalisation. A guest’s request is no longer just a note - it’s stored in their profile, so the next time they stay, we already know their preferences. These tools are now indispensable for delivering both speed and tailored service.

What advice would you offer someone aspiring to a long-term career in hotel housekeeping or hospitality management?

Hospitality is not just a career, it’s a passion. It teaches resilience, adaptability, and leadership in ways few industries can. My advice is to fall in love with the details. A perfectly made bed, a spotless bathroom, a warm smile, these little things create lifelong memories for guests. Don’t rush. Growth in housekeeping takes time, but it builds the foundation for leadership. Stay curious, embrace training, and never shy away from challenges. Every obstacle prepares you for the bigger role ahead.

With staffing challenges and shifting guest expectations, what strategies help maintain service quality and team morale?

This is a challenge across the industry, but also an opportunity. On a broad level, governments and hotel management need to make hospitality more attractive,

with fair pay, benefits, and better work-life balance. On a leadership level, we must give our teams vision.

Too often, housekeepers feel stuck, so they move to F&B or Front Office for faster career progression. We need to change that by showing them a pathway forward. Why should not a housekeeper one day become a General Manager or Vice President? By giving them exposure to executive committees, cross-departmental projects, and recognition as part of the hotel’s success story, we inspire them to dream bigger. That inspiration directly improves morale and service quality.

What would you like to see evolve in hotel housekeeping over the next 1–3 years?

Hospitality is moving faster than ever, but some things remain timeless: a clean, comfortable room and a welcoming environment. Looking ahead, I would like to see three big evolutions.

First, technology: guest rooms should seamlessly support the digital lives of modern travellers. Second, sustainability: guests are increasingly eco-conscious, and they want to see visible efforts in recycling, energy saving, and ecofriendly amenities. And finally, recognition: housekeeping must step into the spotlight as a visible, vital part of hospitality, not a silent backbone.

Through my involvement with the UKHA, I have seen the collective impact that industry collaboration can achieve. Sharing best practices, discussing challenges, and working together toward common goals accelerates progress across the entire sector.

The future of housekeeping lies in continued innovation. Emerging technologies like UV sanitisation, robotic assistance, and AI-powered inventory management promise to further enhance our capabilities while reducing environmental impact.

Housekeeping has always been the heart of a hotel. In the years ahead, I want that heart to beat louder, stronger, and more proudly than ever.

SEAMLESS SIPS

The rise of on-demand mixology – how hotels can surprise and delight guests.

Hospitality today is defined by moments that surprise and delight. Guests no longer want just a well-presented drink at the bar; they’re seeking experiences that feel effortless yet elevated. One of the most exciting ways hotels are meeting this demand is through on-demand mixology, transforming cocktail service into a mobile, memorable part of the guest journey.

What is On-Demand Mixology?

At its core, on-demand mixology involves offering customised cocktails and curated drink experiences anytime, anywhere on the property, delivered by skilled mixologists, often via mobile bartending services. These mobile set-ups can pop up by the pool, in the lobby, or at a private event space, offering drinks tailored to guest experiences.

How Ready-to-Serve Cocktails Unlock the Opportunity

Of course, the biggest challenge is delivering quality without complexity. That’s where ready-to-serve, handcrafted cocktails step in, making on-demand mixology scalable and seamless.

Tommy’s Fizz cocktails capture the balance and elegance of a freshly made cocktail in a format designed for speed

Benefits for Hotel F&B Teams

While the guest experience is elevated, hotel F&B teams also benefit in significant ways:

• Flexibility: Mobile bartending allows hotels to serve high-end drinks without building a new bar or staffing a full-time team.

• Revenue Potential: Customised cocktail experiences can be offered as premium upsells for events or VIP packages.

• Operational Efficiency: Hotels can outsource mixology talent as needed for events without overcommitting resources.

• Brand Differentiation: Unique F&B offerings help hotels stand out in a crowded market, attracting more experience-driven guests.

• Low-Risk Innovation: Mobile services offer a way to test new menus and seasonal offerings without a large upfront investment.

and consistency. Because it’s ready to pour, staff can serve it poolside, in suites, or at lobby activations, saving time while still delivering a premium experience. A simple garnish, beautiful glassware and a touch of storytelling can elevate the serve without requiring a professional mixologist on hand.

More than a Trend: A Strategic Move

Unlike many hospitality fads, on-demand mixology taps into durable shifts in consumer behaviour: the desire for personalisation, convenience, and engaging experiences. It is not just a flashy add-on but a strategic opportunity for hotels to evolve their service model. Just as the spa became a must-have in the 2000s or wellness programmes in the 2010s, personalised mixology experiences are set to become a standard expectation for upscale and lifestyle properties in the years ahead.

In a hospitality era defined by experience, on-demand mixology presents a powerful way for hotels to surprise and delight guests, empower F&B teams, and differentiate their brand. With handcrafted, ready-to-serve cocktails like Tommy’s Fizz, hotels can deliver premium moments anytime, anywhere whilst being flexible, profitable, and guest-centric. Everything modern hospitality needs to be.

tommysfizz.co.uk

TOMMY’S FIZ Z

PurchasePlus is a cloud-based, Al-enabled Procure-to-Pay software platform and curated B2B supplier network.

Procure-to-Pay

Supercharged procurement built for hospitality. Eliminate manual work, reduce errors, and enforce purchasing standards across your entire operation.

Paperless Invoicing

AI-powered invoice processing eliminates paper trails. Automatically receive, match and approve invoices with full GL coding and audit control. No PDFs, printing or chasing approvals.

Inventory Management

Control stock across every site with real-time tracking, barcode scanning, and POS integration. From receiving to stocktakes, streamline the entire inventory lifecycle and reduce waste.

Supplier Engagement

True supplier connectivity with hundreds of UK suppliers already on the platform. Access a worldwide marketplace and engage with top-tier vendors with real-time price updates.

Live in weeks, not months

API first and integration ready. PurchasePlus is built for fast onboarding with no CSV chaos or complex setup. Your team can go live in weeks with full support every step of the way.

AI Powered Procurement:

Smarter buying starts here. From automated price comparisons to AI powered invoice matching and approvals, PurchasePlus adds intelligence to every step of the process with less admin and greater accuracy.

Reports that write themselves:

Make confident decisions faster. Generate powerful real-time reports across line items, recipes, transfers and more. All your procurement data in one place with no spreadsheets required.

More time for guests, less time on admin: Free up your team by eliminating slow and manual processes. With streamlined procurement workflows, staff can focus on delivering five-star service and creating moments guests remember.

Supplier Engagement That Works:

Work directly with hundreds of UK suppliers and thousands globally. Get live pricing, real-time catalogue updates and support to build strong and reliable supply relationships.

Savings That Add Up:

Hotels using PurchasePlus report 7–12% savings on purchasing. In some categories, that’s over 200% ROI when factoring in time saved, fewer errors, and better supplier pricing — all without compromising on quality.

Global Supplier Marketplace: Search and connect with a wide network of top tier suppliers. From local specialists to international vendors, everything you need is available in one smart platform.

"She used to chase

payments.

Now they chase her."

Marketboomer product. Because your time matters.

Joshua Klever Purchasing Manager

Mondrian Gold Coast

What do you think PurchasePlus helped your hotel or group with the most?

PurchasePlus has become the central hub for all our procurement operations. It has streamlined ordering, simplified inventory management, and provided an efficient stocktake process. Having a single, centralised supplier database has allowed us to consolidate operations, improve visibility, and ensure consistency across all our procurement activities.

What’s your favourite feature in the PurchasePlus platform? Why?

The inventory module is our team’s favourite feature because it directly supports our stock handling processes. It enables us to seamlessly transfer stock between multiple outlets within the property, ensuring we maintain efficiency, accuracy, and control over our resources.

What was the onboarding process like for your team, and how did they adapt to the platform?

Initially, there was some resistance, as many of our team members had not used a system like PurchasePlus before. However, over the course of a few months, we saw a noticeable growth in both knowledge and confidence. The team has embraced the platform, and there’s now a genuine willingness to explore its features further and use it to its full potential.

How has the requisition and approval process changed since implementing PurchasePlus?

How has PurchasePlus improved the way your team creates and manages purchase orders?

Before PurchasePlus, there was no defined process. The platform has made creating and managing purchase orders straightforward, intuitive, and accessible for the entire team. This simplicity has helped us save time while maintaining accuracy.

In what ways has the inventory management functionality supported your day-to-day operations?

Inventory management is now a core part of our daily operations. We use the system to move and transfer stock between outlets, including our centralised ‘Main Beverage Store.’ It also plays a critical role in placing orders, as it helps us track stock levels and maintain accuracy when working within our PAR levels.

How has moving to a paperless invoicing system affected your finance or accounts payable workflows?

Going paperless has eliminated the need for manual uploads and scanning, replacing them with a faster, more accurate process. This not only saves time for our finance and accounts payable teams but also ensures that important documents are securely stored and easily retrievable when needed.

What kind of impact has PurchasePlus had on how you engage, track, or collaborate with suppliers?

The platform has given us a complete database of our existing suppliers, enabling us to track key metrics such as total spend per supplier and product-level purchasing trends. We also work closely with the Supplier Engagement team to ensure catalogues are kept up to date, which has strengthened our supplier relationships and improved efficiency.

As a new property, we didn’t have a previous system in place. PurchasePlus allowed us to establish a structured process from day one, ensuring all requisitions and approvals are clear, consistent, and easy to manage. This has given our team confidence and clarity in every step of the process.

How do you and your team use PurchasePlus to gain visibility and control over your procurement activities?

PurchasePlus enables us to generate detailed reports regularly and set up designated approval workflows for each department and role. This structure ensures we remain compliant with our policies, control our budgets effectively, and maintain a smooth operation on a daily, weekly, and monthly basis.

David Martin Sales & Marketing Executive - Key Accounts

Aquanas

Foods

What do you think PurchasePlus helped your business with the most?

PurchasePlus has been a genuine game changer for our business. It is user-friendly, clear, and concise, and allows us to process and receive orders from customers within two minutes of them placing them. This speed, combined with live pricing and product updates, gives us the ability to provide the highest level of service to our customers.

What’s your favourite feature in the PurchasePlus platform? Why?

The open market and live pricing features are my favourites. Customers can see real-time pricing from multiple suppliers, which helps them make informed decisions and keeps the process transparent. This also drives us to continually deliver value and service.

Was it easy to onboard and start using PurchasePlus? What did that process look like?

I was first introduced to PurchasePlus 17 years ago by Tom Connor, now Procurement Director for Hyatt Hotels in Australia. I was immediately impressed with the system and found it intuitive from the start. Over the years, it has evolved to become even more efficient for both customers and suppliers.

How has PurchasePlus helped you manage your product catalog more efficiently?

We have over 1,000 product lines across categories including smallgoods, dairy, frozen foods, and dry goods. PurchasePlus enables us to keep product details, descriptions, pricing, and availability updated regularly for our customers, which is essential as we work with nearly 10 different ordering platforms across our client base.

What impact has PurchasePlus had on the speed or accuracy of your order processing?

The difference is significant. Orders reach us within two minutes, compared to other platforms that can take up to an hour. Some other platforms do not even allow same-day deliveries, but PurchasePlus ensures our customers can get urgent items, sometimes even within the same day.

How does the purchasing data from your buyers help you make better business decisions?

The live pricing and reporting features give us insight into customer preferences, total spends, and product performance. This allows us to adapt quickly to market demands and better meet customer needs.

What has your experience been like working with the PurchasePlus support team?

The team, including Sandi and Dawn, is exceptional. They are proactive, service-oriented, and their support is second to none. Their philosophy mirrors ours, which is to not only meet but exceed customer expectations.

Have you noticed any improvements in your payment speed or cash flow since using PurchasePlus? What improvements are those?

While the main benefit for us is operational efficiency and service improvement, these factors contribute to stronger relationships with customers, which naturally supports healthy business performance and cash flow.

Malcolm Jull Chief Executive Officer

PurchasePlus

PurchasePlus is the UK’s preferred end-to-end e-procurement platform, connecting buyers and suppliers across the hospitality industry. From paperless invoicing to real-time inventory management, it eliminates manual work, reduces errors, and enforces purchasing standards. Buyers gain instant access to hundreds of top-tier UK suppliers, live pricing, and accurate product availability, enabling smarter buying decisions and stronger supplier relationships.

By integrating procurement, inventory, and supplier engagement into one intuitive platform, PurchasePlus gives buyers complete visibility over spend, approvals, and supplier performance. Suppliers can instantly update product information and respond to market demands, ensuring faster transactions, fewer errors, and measurable savings — all without compromising on quality.

+44 204 538 7068

LOST IN TRANSACTION

Why resilient payment platforms are key to UK hospitality success, as told by Gavin Crammond, Director, Enterprise Sales - Hospitality, Shift4.

Automation, digital infrastructure, and cloudbased systems are transforming the UK hospitality industry. And with new tools come new complications: namely, whether these platforms are resilient and effective enough to keep up with growing demands.

Seamless, resilient infrastructure is no longer a luxury but a necessity – without it, businesses risk losing customers throughout the buyer journey. UK hospitality providers’ payment platforms must ensure regulatory compliance, real-time reliability, downtime mitigation, and fraud prevention if they hope to maintain seamless operations, safeguard revenue, and build customer loyalty in the new hospitality landscape.

Unique Challenges in the UK Hospitality Market

The UK hospitality sector faces its own set of payment challenges. With increasingly digital-first consumers and a significant portion of the market relying on seamless, cashless transactions, the demand for efficient, secure payment platforms has never been greater.

According to a recent survey, over half (54%) of shoppers said contactless is their favourite way to pay in-store — up 14% since 2023. As consumer habits continue to shift, this growing reliance on digital payments means the pressure on payment systems to be both resilient and adaptable has intensified. Unlike other European markets, the UK’s distinct regulatory landscape—such as adherence to PSD2

(Payment Services Directive 2) and the UK’s own evolving data protection standards—further complicates compliance for hospitality businesses.

In this landscape, outdated legacy systems just won’t cut it. As reliance on digital payments grows, UK hospitality businesses need resilient platforms to ensure frictionless digital experiences, high customer satisfaction, and operational continuity.

Here’s what UK hospitality businesses should prioritise as they strive to build resilient payment infrastructure:

• Always-on reliability: Systems must handle high traffic without fail, especially during peak seasons. If not, they run the risk of outages, which are estimated to cost UK retail and hospitality businesses £1.6 billion annually in losses.

• Multi-payment support: With a growing diversity of digital wallets (such as Apple Pay, Google Pay, and others) and local UK payment methods like Bacs and Faster Payments, providers need to cater to multiple payment preferences, ensuring smooth bookings for both domestic and international customers.

• Built-in regulatory compliance: The UK’s financial and data protection regulations are evolving. Hospitality businesses must implement platforms that ensure compliance without compromising platform uptime. This includes adherence to the UK’s specific PSD2 regulations, as well as GDPR.

Businesses adopting solutions such as self-service kiosks, AI-powered customer support, or digital room keys must ensure these technologies operate seamlessly and securely.

Innovation Meets Resilience

So, what exactly defines platform resilience in the UK hospitality sector?

Firstly, platforms must be built to scale, adapt, and integrate seamlessly with cloud-based solutions. Hospitality providers looking to expand across multiple

locations should rely on platforms that prioritise downtime mitigation by adopting automated failover systems, redundancy strategies, and offline point-of-sale solutions, which can minimise downtime in the event of disruptions or outages.

Businesses must also invest in robust cybersecurity and fraud prevention. This security is paramount in an industry so reliant on cross-border payments – indeed, 71% of credit card fraud and nearly half of other payment fraud types in 2023 were hospitality-related. To stay ahead, platforms must include multi-layered security measures to safeguard sensitive customer data and prevent financial losses.

Hospitality’s High-Wire Act

For hospitality providers, platform resilience is more than a mere IT concern – it’s a business imperative. With digital adoption accelerating, businesses must prioritise robust, scalable, and secure technology infrastructures that can adapt to an evolving industry.

Shift4’s unified commerce ecosystem provides a frictionless guest experience across entire hotel properties – from front desk terminals ensuring secure chip-based EMV payments at check-in, to providing contactless payment solutions at every turn of the customer experience. We’ve even seen firsthand how hospitality businesses have upscaled their operations with our SkyTab offering, which accepts payments seamlessly at the pointof-purchase from anywhere, any time.

The UK hospitality industry’s balancing act comes down to seamless digital experiences, where innovation and reliability converge to ensure both smooth transactions and customer loyalty. The key to replacing “sorry for the inconvenience” with “enjoy your stay!” is seamless digital experiences and the convergence of innovation and reliability. shift4.com

POWERING AHEAD

Rowton Hall Hotel and Spa Embrace Solar Power.

Rowton Hall Hotel and Spa has long been admired for blending historic charm with modern comfort. Now, the hotel is taking its commitment to the future a step further with the installation of a commercial solar power system, reflecting both an investment in sustainability and a dedication to environmental responsibility.

At the heart of this project is Rural and Country Energy, a commercial solar specialist that have been trading for over 14 years, serving a growing base of more than 2,500 clients across the UK. Known for delivering tailored solutions that balance performance, aesthetics, and sustainability, Rural and Country Energy brought its deep expertise to Rowton Hall, guiding the project from vision to reality.

The partnership focused on three core goals: reducing carbon emissions, lowering operational costs, and enhancing Rowton Hall’s appeal to eco-conscious guests. By generating a large portion of its electricity requirement on-site, Rowton Hall has reduced their dependence on the national grid, shielding itself from fluctuating energy prices, with an impressive return on investment in just four years.

The project started with a free viability survey leading to a detailed proposal. Once accepted, Rural and Country Energy managed the whole process, including planning permission and the District Network Operators (DNOs) application, the installation and connection.

A discreet ground-mounted solar array was designed specifically for Rowton Hall’s site, utilising no longer used, outdoor tennis courts. A 340 module array producing up to 160kW of green energy was installed and connected. The system will offset over 10,000kg of CO2 annually,

contributing to national sustainability targets and enhancing the hotel’s corporate responsibility profile.

The financial impact is immediate: Expected to save several hundred thousand pounds in energy costs over the lifetime of the array, benefits were seen from day 1. Moreover the security provided against energy cost rises only enhance the benefits of the system — all strengthening the hotel’s bottom line.

For Rowton Hall, the project represents a balance between heritage and innovation. For Rural and Country energy, it’s another example of why thousands of businesses, landowners, and institutions trust the company to deliver renewable energy solutions that stand the test of time.

“From working with Rural and Country Energy, Rowton Hall Hotel & Spa found the process straightforward. Their employed team handled everything from planning permission to grid connection, and were able to overcome some complex aspects of the install. The project was completed to a high standard, with quality materials used throughout.” - Stephen Trowbridge, Operations Director, Anderbury Group Hotels

Richard Morris, Commercial Director at Rural and Country Energy, added: “Rowton Hall was an exciting challenge. With high energy usage, we designed a discreet ground-mounted system tailored to the site. It will save the hotel thousands annually while offsetting significant carbon — a project truly built for the 21st century. It’s projects like this that demonstrate the real value of renewable energy for the hospitality sector and beyond.”

ruralandcountry.energy

GUESTS

the memorable coffee experience they desire (and always deserve) with Mytico.

The perfect blend of Swiss craftsmanship and Italian design, Mytico is here to take your beverage menu to the next level. Serving 300+ cups daily and available in six sleek colours, discover Mytico today.

PEOPLE FIRST

Staying guest-focused while running lean: how hotels can maintain excellence with smaller teams.

The hospitality sector has always been people-driven - welcoming guests, creating experiences, and delivering service that keeps visitors coming back. It is important to recognise that hotel managers and stakeholders are navigating a very different operational reality: fewer people on the floor, growing administrative burdens, and rising compliance demands – all while guest expectations remain as high as ever.

The ongoing labour shortage, compounded by recent tax reforms, has left many hotels stretched thin. Rather than compromising on service, leading operators are

rethinking how to do more with less. Here’s how hotels can maintain exceptional guest experiences while working with leaner teams, and how integrated technology like Vantify’s ecosystem is helping them achieve it.

The labour crunch and tax burdens

It is no secret that the hospitality sector continues to struggle with attracting and retaining staff. Even as travel rebounds, the workforce has not returned at the same pace. Factors such as unsociable hours, high turnover, and post-pandemic lifestyle changes have arguably made hospitality roles less appealing to many people. New

tax rules and compliance requirements are also adding pressure to already overextended teams.

This reality demands a dual focus from hotel leaders: retaining the talent they do have, while redesigning operations to reduce dependency on headcount. Smart systems, simplified workflows, and an investment in people are proving essential.

Vantify supports this shift by helping hotels consolidate and streamline core functions such as compliance, asset management, and supply chain oversight. When resources are tight, having a single, connected platform means less duplication, reduced admin, and more time for the things that matter.

Automating admin to refocus on the guest

More businesses are turning to automation to reduce time spent on manual tasks such as scheduling, invoicing, inventory checks, and compliance documentation.

Vantify’s CAFM (Computer-Aided Facilities Management) solution helps digitise these workflows, freeing staff from back-office complexity. Through integrated automation and real-time reporting, hotel managers can make informed decisions quickly - even when short-staffed.

Staff who are no longer buried in paperwork are better placed to be visible, responsive, and engaged: the hallmarks of excellent guest service. Automating repetitive admin also reduces the risk of errors, enabling operations to run smoothly across the board.

Ensuring supply chain compliance and brand protection

Compliance is non-negotiable in hospitality, but it does not need to be a burden. Managing procurement, health and safety, and supplier due diligence manually is no longer feasible for small teams under pressure.

Vantify’s supply chain module enables hotels to automate supplier onboarding, manage documentation, and monitor risk in real time. By ensuring every vendor meets compliance standards from the outset, hotels can protect their brand reputation while reducing the admin load on internal teams.

When health and safety systems are integrated, it allows managers to monitor issues and respond proactively across departments and locations. Naturally, this helps to prevent compliance gaps and informs stakeholders that each site is operating safely and ethically, all in real-time.

Empowering staff through training and support

A lean team is only effective when staff are confident and well-supported. Whether it is onboarding new hires or upskilling existing team members, training must be ongoing and practical.

Vantify’s platform includes onboarding and training tools that help new staff get up to speed quickly and existing

staff stay updated. Digital resources, accessible on demand, ensure that even time-poor teams have access to the knowledge they need – from safety procedures to brand standards.

Training is not just about meeting requirements. It reinforces service values, supports retention, and helps create a positive working culture, which is vital for guestfacing teams under pressure.

Managing complex, multi-site operations efficiently

For hotel groups operating multiple sites, maintaining consistency is a constant challenge. Local teams may face different constraints, but guests expect a uniform standard of service and experience.

In 2025, aligning systems and removing operational silos is becoming the norm, with hotel leaders better able to run all sites efficiently, using the same tools, data, and protocols. The ability to scale thus becomes easier and teams can perform their best work at every level due to the optimised, more synergistic workflow.

Final thoughts

Leaner teams do not have to mean leaner experiences. By embracing automation, centralising compliance, and providing training and support, hotels can continue to meet – and exceed – guest expectations.

Vantify’s connected ecosystem is designed to simplify the complex, support overstretched teams, and give hotel managers the visibility and tools they need to focus on delivering exceptional stays.

As the industry evolves, those who adapt their operations and invest in the right support will be best placed to thrive. The future of hospitality belongs to those who combine smart systems with the human touch.

vantify.com

IT’S NEARLY TIME

Redefining Luxury at the Independent Hotel Show 2025.

Changing definitions of luxury will be under the microscope when the Independent Hotel Show, in partnership with James Hallam Insurance Brokers, returns to Olympia on 6-7 October, welcoming the who’s who of the independent, boutique and luxury hotel community.

Visitors to the show will have the opportunity to meet with a curated selection of over 200 suppliers catering

directly to independent hotels, showcasing everything from the latest hospitality tech to design & decor brands to quality in-room F&B and luxurious amenities.

Hotel owners and operators can meet with suppliers such as premium outdoor furniture designers Bramblecrest, chocolate manufacturers Quirky Chocolate, cosy blanket experts Shamois, Swedish wellbeing and amenities brand La Bruket, and many more.

Created by designer Sophie D. Bray, House of Pineapple’s range of amenities are an antidoe to the neutral beiges, greys and creams that dominate the market, while Vortex Air offers sleek, streamlined fans carefully styled to complement a hotel’s interior design, available in a choice of 12 different colours.

Hawkridge Distillers works with some of the world’s most recognised hospitality brands from top hotels and celebrities to Michelin Star restaurants. From product design to flavour profiling, their distillers and designers create luxurious and exclusive spirit expressions that make the guest’s bar experience totally unique.

Sparenity is an independent company with more than 35 years’ experience in formulating high quality laundry care products, designed specifically for spa and hotel in-house laundries. The company uses innovative technology that significantly extends the life of garments being washed, while maintaining their original colour and vibrancy.

Institute of Hospitality CEO Robert Richardson comments: “The Independent Hotel Show is a highlight in the hospitality calendar, a place where innovation, collaboration, and excellence come together. I’m proud to support the event as an ambassador, and I’m particularly looking forward to being part of this year’s seminar programme. It’s an invaluable opportunity to connect with likeminded professionals, share insights, and help shape the future of our industry.”

Each year the show partners with a number of leading design studios to bring its stages and features to life. This year DV8 Designs, Black Ivy, Design Command, Ches

& Co, Amit Dixit Design, SASI Studio, and studioATARA will be bringing their designs for the show to life while interpreting the show’s 2025 theme of ‘Redefining Luxury’.

Discussing the theme for this year’s event, Independent Hotel Show Event Manager Glenn Wallace comments: “For today’s travellers, polished sameness no longer holds appeal. Guests are looking for experiences that are meaningful and emotionally resonant, and they are willing to pay for authenticity over opulence. For hoteliers, personalisation is paramount. It’s a word that comes up time and time again when we discuss luxury: creating once-in-a-lifetime moments that remain with guests long after departure.

“Beyond exceptional service, sustainability and inclusivity must be built into every stage of the guest journey. Modern travellers want to feel they are making a positive impact and are truly included, and hotels that embrace this ethos will create connections that last well beyond a single stay.”

Leaders in luxury

The show’s seminar programme will not only address evolving definitions of luxury in the hotel space, but will bring in speakers such as Roger Saul, Founder of Mulberry, and Jacques-Henri Brive, Head of Luxury at Chivas Brothers, to discuss what hospitality can learn from luxury brands outside of the sector.

Scot Turner, Founder and Managing Director of Auden Hospitality, will outline strategies for elevating hotel F&B performance and exclusively unveil the results of wideranging research by HotStats into hotel F&B. He comments:

“Rethinking how food and beverage is delivered can turn it into a defining part of the guest experience and a genuine revenue driver.”

Chris Bancroft of The Newt in Somerset, Thomas Ferrante of Gilpin & Hotel and Timna Rose of studioATARA will be taking to the stage for the session ‘Beyond the Spa: Nature Driven Wellness’, where they will be discussing how wellness is evolving into more immersive experience supporting holistic wellbeing and connections to nature.

Chris comments: “Guests are increasingly seeking immersion in wellness from their hotel stay so I am excited to be talking about it with some fantastic other panellists.”

From switching off to switching on, HOSPA’s Jane Pendlebury will then be leading a session titled ‘TechEnhanced, Guest-Centric: The Future of Personalised Hospitality’. The discussion will explore the role tech plays in a luxury hospitality experience, with panellists Harry Fielder of Umi, Matt Bell of Mollie’s, OBMI’s Nelli Denisova and Susanne Williams of Journey.

The session ‘Beyond the Room: The Rise of Hybrid Hospitality’ will see an all-star panel including Naomi Heaton of The Other House, Tej Walia of Foxhills Collection and Matthew Parsons of Etude Agency discussing the continued blurring of lines between hotels, resorts, members clubs, and more.

Tej explains: “This session will explore how hotels and resorts are evolving beyond traditional stays to offer flexible, multi-use spaces. It will examine blending accommodation with work, leisure, wellness, and community experiences. This shift reflects changing guest expectations and the need for diversified revenue streams.”

One must-attend session, entitled ‘Profit with Purpose: Why Sustainability is Smart Business’ will see ESG and hospitality leaders discussing the financial incentives for hoteliers to invest in green initiatives.

Panellist Ufi Ibrahim, CEO of the Energy & Environment Alliance, comments: “Independent hotels are on the frontline of change. I’m looking forward to sharing practical, investor-grade insights that help turn sustainability from a compliance burden into measurable margin, resilience, and access to capital—so owners leave with actions they can use the next day.”

The show’s Social Business Stage, designed by Ches & Co, will host a number of practical workshops and drop-in sessions for hoteliers to gain key insights and takeaways for their business, on topics including AI, manager training, social media,

Camilla Woods of Hospitality Action will be joined by Elevo’s Dervla Gallen to discuss how investing in manager training can benefit hospitality businesses by decreasing staff burnout.

Dervla comments: “Managers are crying out for the resources they need to support their team members who are struggling with mental health issues, financial challenges or problems at home, especially now. It starts with having empathetic conversations while protecting their own boundaries. Then managers want a clear pathway of support to be able to assist their team member. Our session will showcase the simple steps operators should take to give the mangers the tools and confidence they need.”

Celebrating excellence in independent hotels

The Independent Hotel Show Awards, in partnership with Preferred Hotels & Resorts, returns for another year to celebrate the hotels, designers and hospitality professionals driving quality and innovation in the sector. The winners, along with an Outstanding Contribution award, will be announced on the show’s Hotel Business Stage on day one of the event.

“It is a pleasure to see the shortlist for this year’s Independent Hotel Show Awards come to life, comments Brenda Collin, Executive Vice President – Europe at Preferred Travel Group. “The calibre of talent, innovation, and dedication across the independent hotel sector never fails to inspire. These shortlisted properties and individuals reflect the creativity and resilience that define our industry, and I’m proud to help shine a spotlight on their achievements.”

Independent Hotel of the Year

• Another Place, The Lake

• Calcot & Spa

• Farlam Hall Hotel & Restaurant

• Foxhill Manor

• Gilpin Hotel

• Glenapp Castle

• Grantley Hall

• Royal Crescent Hotel & Spa

• Seaham Hall

• Wildhive Callow Hall

Hotel Design of the Year

• Montcalm Mayfair, designed by Louise East, Studio Est

• room2 Belfast, designed by Lamington Group/room2

• SeaSpace, designed by Matt Hulme, Dynargh Design/ Kay Elliott Architect

• Woodland Suite Experience at The Montenotte Hotel, designed by Róisín Lafferty and Henry J Lyons Architects

• voco The Clifton Folkestone, designed by Nicholas Hollinshead at NH Interiors

Hotel Rising Star

• Aaron Collier, Head of Accommodation, The Mogans Collection

• Adriana Blozyte, Sales Manager, Hart Shoreditch

• Alex Williams, Senior Marketing Executive, Royal Lancaster London Kalindi Juneja, CEO of PoB Hotels and awards judge, comments: “It’s wonderful to see the number and calibre of entries grow year on year. With so many worthy finalists in the mix, the judges had no easy task picking the finalists but now it’s down to the all-important public vote. We look forward to celebrating the winners at what promises to be another inspiring and unmissable Independent Hotel Show this October.”

The Independent Hotel Show returns to Olympia on 6-7 October, find out more about everything happening at this year’s event, and register for your trade ticket, at independenthotelshow.co.uk.

Streamline your operations, simplify your payments, and connect every revenue centre to deliver a five-star guest experience from reservation to checkout and everything in between. Discover why leading hotels worldwide trust Shift4

TAKE YOUR PICK!

As we prepare for another year of the only event dedicated exclusively to the needs of luxury and boutique hoteliers, we’re thrilled to introduce some of the leading brands you’ll encounter at London’s Independent Hotel Show 2025.

Market Boomer

What if your procurement system could save your team hours every day - and thousands of dollars every week? PurchasePlus is more than a procurement platform. It’s an investment in efficiency.

Our customers save time with automated approvals, smart workflows, and AI-powered tools that flag invoice discrepancies before they cause problems. Our real-time Supplier pricing comparison engine ensures you’re always getting the best value, while built-in reporting lets you track your spend by department, supplier, or location. For

Mews

Mews is the leading platform for the new era of hospitality. Powering over 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include Accor, GeneratorFreehand, The Strawberry Group, The Social Hub and Airelles. Mews was named Best PMS (2024) and listed among the Best Place to Work in Hotel Tech (2021, 2022,

Clockwork Marketing

We’re more than a hospitality marketing agency. We’re growth specialists and hospitality experts with a great tech team, that constantly scans the horizon so you don’t have to. We take away your marketing stress, so you have one less thing to worry about. Through deep insights, over 30 years of experience, and creativity, we take a fresh perspective, bringing your guest experience to life. Bold and bright. We understand the daily challenges, the inner workings of your business

hotels, this means fewer errors, less waste, and tighter control over your bottom line - all while making life easier for your team. Trusted by leading hotels across the region, PurchasePlus turns procurement into a strategic advantage. It’s time your purchasing system started paying for itself.

Stand number: 2262

E: help@marketboomer.com

2024) by Hotel Tech Report, as well as World’s Best Hotel PMS Provider (2023) and World’s Best Independent Hotel PMS Provider (2022, 2023) by World Travel Tech Awards. The company has offices in Europe, the United States and Australia.

Stand number: 2540

W: mews.com

and have your back, year-round. Our focus is creating growth for your business so you can thrive. Let’s chat about your bright future.

Stand number: 1130

T: 01803 872999

E: hello@clock-work.co.uk

Out of Eden

Out of Eden is your one-stop shop for hotel room products, bathroom supplies and housekeeping essentials. Get toiletries, slippers, equipment, bedding, refreshments, cleaning supplies and aparthotel kitchenware. Add unique products for great reviews, such as pillow sprays, sweet treats and mini glass milk bottles. Benefit from next-day delivery, a 30-day money-back guarantee and free returns. Out of Eden have delivered 1.3 million orders to accommodation providers since 1993, and have gained over 7000 five-star customer reviews.

Stand number: 1520

W: www.outofeden.co.uk

Verdant by Copeland

Verdant by Copeland is an advanced energy management solution, trusted by over 9,000 hotels, multifamily buildings, and commercial properties worldwide. Using occupancysensing technology, Verdant optimizes HVAC runtimes - reducing them by up to 45%. Its system works without Wi-Fi, avoiding costly retrofits like wall-breaking or rewiring, and ensuring quick ROI (12–24 months). As the UK enforces stricter energy regulations, Verdant aligns with carbon reduction priorities. It supports compliance and reporting efforts, helping hotels meet targets efficiently. Verdant also contributes to certifications like BREEAM and LEED. These green building standards improve operational efficiency, attract eco-conscious guests, and reduce utility bills.

Use the QR code to book a meeting with our team at the Independent Hotel Show.

Stand number: 2529 W: copeland.com

Silentnight Contract

Silentnight Contract is the UK’s leading provider of beds and mattresses for the contract and hospitality sector. With over 75 years of expertise, we’re trusted by hotels, build-torent operators, and student accommodation providers to deliver lasting comfort, exceptional durability, and guaranteed safety. Every product is rigorously tested to exceed UK contract standards, including BS7177 Medium Hazard. But we don’t just deliver great sleep — we offer a complete service, from expert advice and tailored specifications to reliable delivery and aftercare. At Silentnight Contract, we’re committed to helping you create safe, comfortable spaces your guests and residents can truly relax in.

Stand number: 1020 W: silentnight.co.uk/hospitality

ADA Cosmetics

ADA Cosmetics has been developing and producing hotel cosmetics of the highest quality and the most hygienic dispensing systems for over four decades. The company, headquartered in Kehl, Germany, serves more than 30,000 customers in 115 countries with its own manufacturing facilities in Europe and APAC. ADA Cosmetics is delivering state-of-the-art sustainable dispenser solutions and a renowned house of brands with more than thirty brands, from boutique-style, and international designer names, to certified natural cosmetics lines and some of the most luxurious names in perfumery. With the ADA Atelier, customers can create their own personalised, bespoke range. A true innovation leader, the company has revolutionized hotel cosmetics with the ADA Cosmetics Refillution, the world’s first automated refill system for dispensers, and is the only hotel amenities manufacturer whose core product range is Cradle to Cradle Certified® Silver – the global standard for products that meet strictly verified standards over five categories of sustainability performance.

Fitness Superstore

FS Commercial Division, an arm of Fitness Superstore that specialises in B2B commercial fitness equipment sales, offer a comprehensive portfolio of gym solutions for the hotel and hospitality sector. With over 30 years’ experience in the industry, our reputation as a trusted supplier allows us to offer a practically unrivalled product range from leading commercial fitness brands, including UK exclusives like SHUA Fitness and Body Power TITAN. Our specialist team will help you bring your vision to life, providing unbiased advice and support as you integrate strength and cardio products that your guests will love using for years to come.

Stand number: 1653

E: antony.morrison@fitness-superstore.co.uk

Stand number: 1900

E: info@ada-cosmetics.com

W: ada-cosmetics.com Shift4

Shift4 (NYSE: FOUR) is boldly redefining commerce by simplifying complex payments ecosystems across the world. As the leader in commerce-enabling technology, Shift4 powers billions of transactions annually for hundreds of thousands of businesses in virtually every industry. Experience the future of commerce at www.shift4.com.

Stand number: 2558

E: marketing_uk@shift4.com

Siemlus

We transform the traditional MSP model into a Unified Support Partnership, tailored to your unique needs. From boutique hotels to global groups and serviced workspaces, we optimise IT investments with Wi-Fi, LAN, CCTV, TV Systems, and premium guest solutions. Our in-house specialists cover IT, telephony, AV, access control, and cabling, anticipating needs and closing gaps. With Siemlus Connect and a Master SLA, we provide 24/7 visibility, support, and integrated solutions—from design and consultancy to cloud telephony and smart guest services—ensuring technology enhances not only guest experiences but also every aspect of your business.

Stand number: 1042 W: www.siemlus.com/independent-hotel-show-2025

Zonal

Our hotel management software helps hoteliers and accommodation operators drive their businesses and achieve their revenue goals. From our powerful, budgetfriendly Property Management System, to our suite of industry-leading F&B technology, we’ve built the ultimate tech suite for hotel operators looking to maximise occupancy and increase RevPAR. Visit our stand at IHS for a live demo.

Stand number: 1005 W: www.zonal.com

Simba

Experts in the science of sleep, Simba’s mission is to help people rest better, engineering award-winning products to help tackle some of the most common sleep problems, like partner disturbance, overheating and back pain. Starting with the body data of 10 million sleepers, we created our first mattress, fine-tuning every inch so it offered cloud-like comfort and support for all sleepers. And it seems it’s helping: since then, we’ve gone on to develop mattresses and sleep accessories with more than 350K five-star reviews and over 100 prestigious industry awards, expanding our expertise to design a range of next-level contract mattresses.

Stand number: 1328 W: www.simbasleep.com

La Bottega Collective

Aglobal, multidisciplinary collective shaping the future of luxury guest experiences. Through a portfolio of renowned brands: La Bottega, Vanity Group, Palatino, Beltrami, White Privé, and Colosseo, the group curates every touchpoint of the guest journey.

With over four decades of integrated expertise across beauty, textiles, OS&E and design-driven consulting, La Bottega Collective partners with the world’s most discerning hospitality clients, from hoteliers to developers and designers, to transform the guest journey into memorable experiences.

Guided by Italian heritage and driven by innovation, La Bottega Collective blends master craftsmanship, sustainability, and creativity to redefine experiences across five continents.

Because excellence is never an accident.

Agilysys

Agilysys is a global leader in hospitalityfocused enterprise software, delivering a full spectrum of solutions - from property management (PMS), point-of-sale (POS), and inventory/procurement, to workforce, digital marketing, mobile check-in/out, spa, loyalty, digital keys, and more. Their Hospitality Cloud™ platform integrates operational systems with Experience Enhancers™ that elevate guest engagement and streamline staff workflows through contactless ordering, mobile convenience, realtime analytics, and self-service functionality. Built on a foundation of “pure hospitality” values, Agilysys dedicates every resource to designing intuitive, integrated solutions tailored exclusively to hospitality needs, backed by 24/7 global customer service and a relentless focus on seamless integration.

Girbau

Girbau is a multi-national corporation that has cemented its position as one of the global leading groups in the manufacture of innovative solutions for the world of laundry. The goal of Girbau is to create maximum value for its customers, supporting them in their professional growth. The Girbau community supplies simple, dependable solutions that offer its clients profitability, innovation and sustainability. With more than 60 years of experience as a manufacturer of washing and drying equipment, Girbau provides the most comprehensive offering of commercial, industrial, and vended laundry solutions in the world to meet your individual productivity and efficiency needs.

Stand number: 1430 W: labottegacollective.com

Stand number: 2278 W: discover.agilysys.com

Stand number: 1629 W: girbau.com

TAXED OUT

The UK’s hospitality sector is facing a crisis. New figures reveal that more than half of all job losses in the past year have come from hospitality, a stark sign of the damaging impact of rising taxes and employer National Insurance changes. With businesses under mounting pressure and hiring opportunities collapsing, UKHospitality’s #TaxedOut campaign has never been more urgent. This column from Kate Nicholls, Chair of UKHospitality, highlights the scale of the challenge, why government action is vital, and how the industry can unite to push for change.

If proof were needed that UKHospitality’s #TaxedOut campaign is vitally important, the news that our sector has shed the most jobs of all since last year’s Budget is solid evidence.

Our analysis of the latest Office for National Statistics data revealed that of 164,641 UK job losses since last October, almost 89,000 were in hospitality.

That’s 53%, three times worse than predicted by the Office for Budget Responsibility, confirming that we’ve been by far the hardest hit by tax increases, in particular changes to employer National Insurance Contributions (NICs).

Hence our #TaxedOut campaign, and UKHospitality’s continuing calls for urgent government action at the coming Budget: lower business rates, fix NICs, and cut VAT if we’re to stop hospitality businesses being taxed out.

The country is crying out for jobs right now, and the Government should be encouraging hospitality businesses to grow and create those jobs, rather than taxing them out of existence.

Another indicator of the impact of the Government’s financial policies on our sector was the dramatic drop in temporary work postings in hospitality this summer; down 25% year-on-year, thousands of students missed out on summer jobs.

This huge fall in hiring is a direct result of the changes to employer NICs, with the lowering of the threshold announced in last year’s Budget leading to £3.4 billion additional annual cost for hospitality businesses.

So the more pressure we’re able to exert on the Government, the more likely it’ll take note and change the way it treats hospitality, which is without question the bellwether sector when it comes to the health of the UK economy.

When hospitality’s haemorrhaging jobs at the rate it is, it’s a sign that the UK economy is dangerously unhealthy.

The more hotels that get involved in our #TaxedOut campaign the better: A toolkit in the link enables you to add your voice by writing to your MP, printing and displaying our poster in your venue(s), and promoting #TaxedOut via social media https://www.ukhospitality. org.uk/campaigns/taxedout-budget-2025/ A toolkit in the link enables you to add your voice by writing to your MP, printing and displaying our poster in your venue(s), and promoting #TaxedOut via social media. Thank you in advance, and thanks, too, to those businesses that have already backed the campaign.

Kate Nicholls, Chair, UKHospitality

BEYOND CRISIS

Pressure, progress and possibility on the horizon for 2026, by Jane Pendlebury, CEO of HOSPA.

The year has flown by, and autumn is nearly here. So, what better time to look ahead and consider what 2026 may bring?

Prediction in hospitality requires balancing hard truths with hope. Challenges remain, yet our industry’s remarkable adaptability shines through. Drawing on Hospitality Action’s Taking the Temperature 2025 report, plus insights from UK Hospitality and HOSPA members, a complex picture emerges.

The staffing crisis is still our most pressing concern. Hospitality Action’s research shows 57% of workers cite understaffing as their primary struggle, with burnout increasingly normalised - rising to 62% among junior staff. Higher National Insurance contributions worsen pressures, forcing employers into a balancing act between supporting staff and financial survival.

Mental health figures add concern: three-quarters of professionals have faced difficulties, with nearly onethird reporting serious issues in the past year. Inadequate staffing inevitably magnifies the emotional toll.

Legislative changes add further complexity. The new tipping rules promote fairness but bring compliance burdens. Meanwhile, persistent food inflation, soaring utilities, and reduced business rates relief tighten the squeeze.

Yet encouraging signals emerge. Hotel development continues across London and beyond, a clear vote of confidence. Oxford Economics forecasts international arrivals to Europe growing by more than 8% annually through 2026, with domestic hotel spending set to rise 13%.

The Meetings & Events sector shows particular promise, with hotels now treating M&E as a strategic revenue driver. Advanced revenue management and dynamic pricing, supported by planning technology, unlock new potential.

‘Bleisure’ travel may be an overused term, but the trend remains strong. Guests increasingly seek venues serving both business and leisure needs. Properties meeting this hybrid demand will thrive.

Technology also reshapes the landscape. AI chatbots, automated inventory, and self-service can reduce friction and free staff for genuine hospitality. The goal is enhancement, not replacement - guests must retain choice between digital convenience and human contact. For independents, scalable and affordable solutions matching individual identities will be vital.

Environmental and social responsibility also evolve.

Consumers expect authentic commitment to sustainability, local sourcing, and community engagement - real differentiators, not marketing.

Perhaps the brightest development is renewed focus on professional growth. Despite pressures, both employers and workers recognise learning drives retention and relevance. At HOSPA, we’re proud of expanding programmes and will launch a new course at this year’s 20th HOSPACE conference. Investment in people remains our strongest foundation.

Looking to 2026, cautious optimism feels right. Pressures persist, but hospitality’s resilience remains intact. With proper support, innovation, and unwavering commitment to our people, we can move from crisis management to sustainable growth. Our industry has never accepted stagnation - that spirit will carry us forward.

Jane Pendlebury is CEO of HOSPA – the Hospitality Professionals Association. For more information visit www.hospa.org.

ARE YOU USING SOLAR TO REDUCE ENERGY WASTAGE AND OPERATIONAL COSTS?

A solar installation will increase your energy security and offset guest wastage, WITHOUT compromising on guest comfort.

You can reduce operational costs and promote sustainability with a 25-yr lifespan system, that in most cases will payback in as little as 4-yrs!

We are nationwide Commercial Solar installation experts with hospitality sector experience.

Contact us today to see how we can help your business