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Summer 2012

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. . . . . .

the great british . . . . . .

Summer of events . . . . . .

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o one does pomp and pageantry better than the British, and I throw down a red, white and blue gauntlet to anyone who thinks they can. The Diamond Jubilee celebrations have indeed celebrated all that is great and good about our country, and I don’t believe that any other country or, indeed, industry could deliver such a magnificent display fit for a Queen. As Stand Out waited patiently on the River Thames to watch 1,000 boats pass by, the public gathered in their thousands to catch a brief glimpse of the Royal family. The rain failed to dampen spirits. In fact, British resilience shone through, and a sea of Union Jacks has never been waved with quite such determination. I waited over two hours to see the Royal Barge in all of its glory – yet; it provided ideal thinking time for quiet reflection. What was it that made so many people turn out along the Thames? A love for the Monarchy or was the UK acknowledging what we as an industry already know – nobody throws a better celebration than the British. During the build of the BBC Diamond Jubilee concert, I bumped into sound designer Derrick Zieba, who along with Britannia Row, worked on the momentous gig. He too acknowledged the huge task that lay ahead of him and his team, and questioned whether an “easy” job would make history. And yes, events professionals, you have just helped create history. It’s the sheer hard work of our industry, and the ability to laugh through testing load ins, that has delivered an event that will be remembered by so, so many. Another generation has witnessed a jubilee and developed an obsession for flags and bunting that will be revered for years to come. Now, in what can only be described as a momentous year for Britain, our attention turns to London 2012. In this, our last issue before the Olympics begin, we look at the brands that will be touring campaigns during the summer months, we bring you interviews with the key individuals involved in the Diamond Jubilee weekend and we go behind the scenes of the Olympic Torch Relay. And if that isn’t enough, turn to page 50 and enter the Airstar competition to win two VIP tickets to the British Grand Prix. Happy reading, have a fantastic summer and I’ll see you on site.

Editor Caroline Clift –

Studio Manager Paula Smith –

Publisher Neil Fagg – T: 01795 509101

Design and Production Grant Waters – James Taylor – T: 01795 509108

Publication Manager Jo Sapsford – T: 01795 509113 F: 01795 591065 Account Manager Sarah Bourne – T: 01795 509113 F: 01795 591065

Credit Facilities Manager Vickie Crawford – T: 01795 509103 F: 01795 591065 Chief Executive John Denning –

No part of this magazine may be reproduced or stored in a retrieval system or transmitted in any form – electronic, mechanical or physical – without express prior permission and written consent of the publisher. Contributions are invited and when not accepted will be returned only if accompanied by a fully stamped and addressed envelope. Manuscripts should be typewritten. No responsibility can be taken for drawings, photographs or literary contributions during transmission or in the editor’s hands. In the absence of an agreement the copyright of all contributions, literary, photographic or artistic, belongs to CIM Online Limited. The Publisher accepts no responsibility in respect of advertisements appearing in the magazine and the opinions expressed in editorial material or otherwise do not necessarily represent the views of the Publisher. The Publisher cannot accept liability for any loss arising from the late appearance or non publication of any advertisement. Information about products and services featured within the editorial content does not imply an endorsement by Stand Out magazine. © 2012. CIM Online Limited, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD.

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DiamonD seal

Blaze of gloRy

Millions lined the streets of London to catch a glimpse of the Queen, as the UK celebrated her 6oth year on the throne. The epic Diamond Jubilee celebrations surpassed expectations and it was the UK events industry that delivered such an amazing spectacle of pomp and ceremony that everyone wanted an invitation to – it is now being heralded as a taste of what’s to come when London 2012 officially welcomes the world. Stand Out caught up with those responsible for the epic Diamond Jubilee celebrations and a weekend that Great Britain will never forget


RoaD awaReness Are you a savvy road user? Stand Out looks at the latest roadshow campaigns and discovers which brands are touring what, where and why


in season Christmas trends, festive theming and seasonal party packages are put under the spotlight – what’s hot?

The Olympic torch arrived in Cheltenham on day 5 of its momentous journey across Britain. At Cheltenham Racecourse, Zara Phillips carried the torch upon her horse Toytown. Craig Mortiboys, Olympic lead officer, Cheltenham Borough Council, talks


BRanD attack Are Olympic sponsors on track with their brand campaigns? Event agencies Innovision and Carat voice their opinions


6 Event industry news 8 New business opportunities and which

company’s won what

20 Legacy – what legacy? Rob Allen, chairman, Eventia, talks the “L” word


competition Win VIP tickets to the British Grand Prix with Airstar

49 Social media is a winner with women 66 What’s coming up in the September

issue of Stand Out




UK Event Awards are open for entry

Danny Boyle, artistic director of the London 2012 opening and closing ceremonies, has unveiled details of the opening ceremony to take place on July 27. The Olympic stadium will be transformed into the British countryside complete with 12 horses, three cows, two goats, 10 chickens, 10 ducks, nine geese, 70 sheep and three sheep dogs. Under the theme of Green and Pleasant, the field of play will emulate the British countryside and will come complete with meadows, fields and rivers.

The opening ceremony will officially begin at 20.12 on July 27 and the worldwide broadcast will begin at 9pm. Titled the Isle of Wonder and inspired by Shakespeare’s The Tempest, the opening ceremony will feature 15,000 square metres of staging, a flying system that lifts 25 tonnes, services and products supplied by 93 different companies, 900 school children and volunteer performers from the NHS. The ceremonies will also feature 12,956 props and 23,000 costumes.

New home for Jamie’s Big Feastival

UKEMTS survey shows signs of positive outlook

Jamie Oliver’s The Big Feastival has a new home. The food and music event is moving from Clapham Common and will take place at Alex James’ farm in Kingham, Oxfordshire, which last year hosted Alex James presents Harvest – an event that left many contractors out of pocket, as its organiser Big Wheel Promotions ceased trading. The Big Feastival will take place on September 1 and 2 and will be run by Brand Events, under the watchful eye of event manager Vicky Bodhani. The news comes as Jimmy’s Farm has confirmed that there are no plans for its Harvest festival this summer but it says it will be making a comeback for 2013. The organisers have cited events such as the Olympics and the Queen’s Jubilee as the key focus for 2012. Hence, the organising team has taken the decision to cancel but is adamant that the event will return next year. Innocent has also confirmed that it has cancelled its Fruit Sports Day, also citing the Olympics and poor weather as reasons for disappointing ticket sales.

Eventia has published findings from the 2012 UK Events Market Trends Survey (UKEMTS) and it shows that 89 per cent of venue managers are expecting business in 2012 to be better than 2011. On the back of this, one in five venues are planning capital investment projects worth upwards of £100,000 in 2012. The 2012 report is compiled from data supplied by a representative sample of 302 venues from across the UK, and reveals that there were an estimated 103 million delegate attendances at events in 2011 (an estimated 1.3 million events with an average attendance of 80 people, slightly higher than the average of 76 delegates in 2010). According to the results, there was an average of 369 events per venue in 2011, with conference and training centres, university venues and hotels typically hosting more events than other types of venue. The study also recorded a resurgence in corporate sector events, which accounted for 57 per cent of all events staged, and a substantial fall in public sector events.


The UK Event Awards, organised by Carnyx, are now accepting entries. Organisers are being encouraged to enter their events in categories such as Best Marketing Strategy, Best Conference, Best Experiential Event and new for 2012 – Best Use of Budget. Stand Out has been named as the event’s industry partner and the judging panel for this year’s awards has begun to take shape with five names already in the frame with more to be confirmed. They include: Rob Leach, managing director, Line-Up, Lynn Lester, managing director, events, The Drum, Dirk Mischendahl, founder and joint managing director, Logistik Group, Peter Kerwood, marketing director, Altitude 360 London, and Paul Ephremsen, chief executive, ID Experiential. To enter, visit by June 29.

The Nave of York Minster turned green on June 8, as almost 1,500 square metres of real grass were rolled out, transforming York Minster’s charity fundraising Rose Dinner – 900 guests attended the evening, dining on Lindum Turf’s Wow!Grass! Lindum donated the turf as part of this major event to celebrate the Diamond Jubilee and the York Minster Rose, launched at the RHS Chelsea Flower Show last year, as well as raising as much money as possible for the York Minster Fund, which raises money for the conservation and restoration of the fabric of York Minster.

Industry could wave goodbye to ticket fraud thanks to a new bid by ILMC contributor Steve Machin and Andy Lenthall, general manager, Production Services Association. The duo has been working on new initiative The Dot Tickets Organisation, an independent company supported by some of the biggest players in the UK ticketing business, and has revealed plans to create a new top-level .tickets domain to help consumers buy tickets safely and securely. The opportunity to create the .tickets top-level domain arises out of a plan by the Internet Corporation for Assigned Names and Numbers (ICANN) to create new domains to sit alongside the existing .com and designations. Dot Tickets Organisation had passed the first hurdle in establishing the new domain but the organisation has some competition with other parties also showing an interest. If Dot Tickets Organisation is successful, Accent Media, of which Lenthall is a director, will operate the .tickets domain name.

Dot Tickets proposes that new .tickets domain names should only be available to ticket websites which meet high standards of consumer protection to give consumers peace of mind when purchasing tickets. Backed by a significant consumerawareness campaign, the intention is that .tickets will become a gold standard of trust for consumers. With entertainment tickets, for instance, fans could look for, or for trusted ticket sales. Steve Machin, founder, Dot Tickets Organisation, said: “Ticket fraud is the scourge of the live entertainment business, and causes great distress and hardship to the consumers who are caught out. We believe that our unique .tickets proposal, which is already attracting widespread industry support, is an independent and open structural solution that can be controlled, trusted and communicated simply and consistently to ticket buyers worldwide.”

Sea Odyssey named Liverpool’s most successful event Sea Odyssey Giant Spectacular, the three-day event which saw a giant girl, giant uncle and her giant dog roam the streets of Liverpool has been named in an independent report as Liverpool’s most successful event. Vector Research discovered that 800,000 people took part in the event from April 2022 which resulted in an economic benefit of £32 million – nearly three times as much as originally estimated. The report found that the average spend by visitors was £40.74 per person, with those staying overnight spending £34.55 each on accommodation. Of the £32 million spent in the city, nearly £10.5 million was on accommodation and £20 million was on other expenditure. The research also found that the event attracted a higher number of people falling between the 35-44 age bracket. Around 81

per cent of those interviewed said they had specifically come to Liverpool to enjoy the spectacular, and more than three quarters of respondents made the decision to attend in the week running up to the event. Liverpool City Council’s Cabinet Member for Culture and Tourism, Councillor Wendy Simon, said: ““The figures in this report are phenomenal and the £32 million has exceeded all our expectations. It really will go down in history as one of the most unforgettable events to take place in Liverpool and I’m delighted that hundreds and thousands of people came to the city to experience this beautiful piece of theatre. “I’m already being asked what’s next, and although we may have to wait a few years for another event of this scale, there’s a programme of free events taking place during 2012 which will show how this city excels in putting on outdoor experiences!”

The International Association of Athletics Federation (IAAF) will take over the British Library’s conference centre, St Pancras, from July 22 to August 13. Perfect Motion Sports Marketing has launched a festival of cycling – the E.ON Cycle Nottingham will take place from July 13-15. ICHF Events has joined forces with Woman’s Weekly magazine to create – Woman’s Weekly Live! Creative Stitches and Hobbycrafts Show. Fiat Group, Armani, Kinder and Banca Intesa will be official sponsors of Casa Italia, the Italian National Olympic Committee (CONI) at The Queen Elizabeth II Conference Centre. A Little Bird has appointed Mike Kettles as head of creative and strategy. Neptunus has opened a dedicated UK office – the 11,000 square metre site is based at the Swan Valley development, Northampton. Speedo will be taking over London’s Covent Garden from July 27 until August 12 – a nine-metre fully-customised Showplace trailer will host the brand as it looks to change consumer perception by introducing audiences to the swimwear. Oxfam is looking to expand its stewarding programme beyond the UK weekend festival market. Emma Parkinson, Oxfam’s stewarding manager, has been appointed to double the size of its operation by moving into day festivals, music, sporting and community events. Richard Vincent has joined Jack Morton as VP, head of consumer. River Island will be getting involved at Reading Festival this year with a festival Swap Shop – festivalgoers will be able to exchange their dirty clothes for brand new River Island clothing. An extra £19 million has been allocated to London 2012 to improve crowd management and public information. The additional funding will provide more stewards and crowd flow measures.



UK organisation bids for .ticket domain name in order to combat ticket fraud and increase security

Tenders and conTracT wins

Contracts finder Discover details of the latest business opportunities and learn which companies have won new event contracts Grass Roots Live has been appointed by Jaguar to run its experiential programme for the next three years. The programme, which covers some 350 events in total, gives the brand time with its core AB target audience. The mix of events include track experiences at venues such as Thruxton, Rockingham and Oulton Park, and Dealer Ride and Drive days, covering a national network of 90 dealers. It also includes Salon Prive at Syon Park in September and the Motorexpo at Canary Wharf and Cholmondeley Pageant of Power, both of which took place earlier this month. Portsmouth City Council is seeking a supplier to operate its 2012 Bavarianstyle Christmas market. The initial contract will be for a period of three years with the option to extend for another two years one year at a time. Contact Barry Walker on 07961 334529. The deadline for this tender is June 29. mcm Creative Group is to produce two awards events for the British Franchise Association (Bfa) – The Bfa/HSBC Franchisor and Franchisee of the Year. Hampshire County Council is inviting organisations to tender for the sale and organisation of exhibition space at conferences and exhibitions. The contract will commence on September 1, 2012, for one year with the provision to extend for a further one or two years. The deadline is 2pm on July 11. Interested? For more details, email


Love Luton 2012 Festival has appointed Visions to handle its live video production. Visions will be providing LED screens for the event, all the camera equipment and full camera direction during the three-day festival. De Boer and Dubai-based Wicked Tents have been appointed to supply temporary structures to the DP World Tour Championship Dubai, which takes place in November.

de Boer is no stranger to supplying structures to golf tournaments

Square for three years commencing 2013. This provision is at the sole cost of the contractor(s) and must include all transport, infrastructure, marketing, entertainment and security costs. The deadline is 12pm on June 29. Want more information? Email

InterTradeIreland wishes to appoint an event management company to assist in the planning and delivery of events across Ireland. The events will be primarily in the area of business and economic competitiveness and will include but are not restricted to networking events, conferences and seminars. The deadline for this tender is 3pm on July 4.

University of West London is looking for a venue in which to stage its graduation ceremonies. The ceremonies usually take place over two or three consecutive working days with two or three ceremonies taking place on each day. Up to 1,800 delegates will attend each ceremony. An auditorium is required for at least 2,000 delegates and the chosen venue must also be able to assist with support staff, set-up and break-down, AV, security, ticketing and catering staff. Interested parties should note that the deadline for this tender is noon on June 29.

Nottingham City Council is seeking one or more providers to organise, deliver and promote its summer and Christmas offer in the Old Market

For the sixth year, Piggotts supplied marquees to the Suffolk Agricultural Association’s Suffolk Show in a contract worth over £100,000.

Piggotts won the contract to supply marquees to the suffolk show

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Diamond Jubilee

Diamond seal Millions lined the streets of London to catch a glimpse of the Queen, as the UK celebrated her 60th year on the throne. Stand Out caught up with those responsible for the epic Diamond Jubilee celebrations and a weekend that Great Britain will never forget

A simply spectacular view



t was a scene reminiscent of 1942 – friends and family gathered round their television sets to witness a momentous occasion: Only this time it was in colour and some 60 years had passed. Once again, neighbours gathered in the street to throw a party. And in true British style a nation celebrated. The epic Diamond Jubilee celebrations surpassed expectations and it was the UK events industry that delivered such an amazing spectacle of pomp and ceremony that everyone wanted an invitation to – it is now being heralded as a taste of what’s to come on July 27 when London 2012 officially welcomes the world. According to Ipsos MORI Social Media Practice, the festivities not only sparked a party along the Thames and down The Mall. The buzz of the Diamond Jubilee peaked on Twitter too (#DiamondJubilee) and at two particular points over the elongated weekend – at 2pm on June 3, the day of the Thames Diamond Jubilee River Pageant, and at 10pm on June 4, the day of the Diamond Jubilee Concert. Between 10pm and 11pm on June 4, 71,780 jubilee tweets were sent and over 17 million watched the concert on TV.

Precision planning The Queen’s Diamond Jubilee celebrations comprised an exhausting list of events –

the Diamond Jubilee Pageant at Windsor Castle, the Armed Forces Parade and Muster also at Windsor, the Investec Derby Festival at Epsom Racecourse, the Thames Diamond Jubilee Pageant, The Big Lunch, the BBC’s Diamond Jubilee concert at Buckingham Palace and the Queen’s Diamond Jubilee carriage procession. The Royal Windsor Horse Show, which incorporated the Diamond Jubilee Pageant that replaced the annual Windsor Castle Royal Tattoo, was one of the Queen’s first official engagements. Taking place in May, the pageant was organised by HPower Group and featured over 550 horses and 1,000 dancers and performers. David Mayo, general manager, HPower Group, and technical director of the pageant, explained: “We normally organise the Royal Windsor Horse Show and for the past four years the tattoo, which involves 500 military personnel – it’s manageable. “The Diamond Jubilee Pageant replaced the tattoo and was dominated by groups from all the world, and if that wasn’t enough we also accommodated 600 on-site, creating a fully functioning town for 12 days.” The pageant was broadcast on ITV and the Armed Forces Parade Muster, organised by the Ministry of Defence, was televised by the BBC. The muster saw 2,500 troops from the Royal Navy, the Army and the Royal Air Force parade through Windsor Castle

The Spirit of Chartwell carried the Queen and senior members of the Royal family

and the town and also featured a tri-service flypast of current and historic aircraft. HPower supplied the site infrastructure for the muster, providing a scaled down operation on-site once the horse show and pageant had finished. “The horse show, pageant, ITV, accommodation, BBC and the muster were each a project within a project, and it rained, and it rained and it rained. Our biggest challenge was the weather and because of the rain we could not go off trackway on the 125-acre site,” continued Mayo. “It’s debilitating when you work long days and are permanently covered in mud and are cold. We laid 100 tonnes of straw and 120 tonnes of bark on top before the visitors arrived. It meant the ground was not cut and we had a network of paths, and as a result we were not left with a quagmire.” For the muster, HPower dismantled the horse show’s village and accommodation – the show’s stage, supplied by Star Events, remained and HPower reconfigured the sound, removed the lighting and re-jigged the screens. L H Woodhouse, TESS Plumbing, All About Space, Hewdens Plant Hire, ID&C, TT Tents, Steel Monkey, Just Loos and NSR


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Pageant power Weeks later and a loyal crowd of Royal supporters gathered along the Thames, flanking both sides of the river to catch a glimpse of the Queen and the Royal family. Two years in the planning, the Thames Diamond Jubilee Pageant saw 1,000 boats navigate London’s famous waterway to the cheers of an estimated 1.2 million visitors. A seven-mile flotilla sailed between Battersea and Tower Bridge, taking its inspiration from a Canaletto painting that is currently displayed in the Maritime Museum, Greenwich. But in circa 1750, the artist’s subject was not lined with visitors that had camped overnight with stoves and Union Jacks. Undeterred by the bad weather, the crowds turned up in their droves, wielding a host of branded goodies. TV network Gold stuck with the nautical theme and gave out branded periscopes whilst The Sun chose to distribute flags with the paper. experiential agency TRo helped four household name brands capture the nation’s patriotic spirit during a weekend of celebration at the Sainsbury’s Jubilee Family Festival in Hyde Park. For Kellogg’s the agency created a 50s-themed stand, featuring film footage illustrating how Rice Krispies has been providing family breakfast from the time of the Coronation to the present day. The stand offered parents and children the chance to have fun decorating Kellogg’s Rice Krispies cakes together. TRo also staged a football challenge on behalf of energy drinks brand lucozade Sport, created a Berry Fort for Ribena and recruited brand ambassadors for allergy relief brand Piri, which gave visitors seeded leaflets to plant.

Those brave enough to stand and patiently wait eight and ten-deep in the rain were rewarded by rowed boats, working boats and leisure vessels as well as a specially commissioned row barge and the Royal Barge, the Spirit of Chartwell, decorated with over 10,000 flowers, designed by TV gardener Rachel de Thame. Rosanna Machado was project director on the flotilla and worked alongside Adrian Evans, pageant master. Since April 2011, Machado has lived and breathed the watery behemoth, something she explained to Stand Out: “The project’s biggest challenge was its scale – it had such a huge footprint. We had to deal with a number of London boroughs and agencies involved with both the land and water-side of the project. “It’s not something that’s been done before and so we had no template – no one had a background document to refer to, so it was exciting to start from scratch.” Machado’s role encompassed much people management – she oversaw all departments from broadcast to PR, to delivery and production. Her challenge was to keep a core team of 30 spread across many offices motivated, a task she hailed as fun and challenging. “I’ve worked on big projects,” she continued. “But nothing quite as big as this.”

Team effort On the day, Machado positioned herself deep within the basement of silver control, and watched the entire event unfold via CCTV footage and TV coverage. She

DiamonD JuBilee

Communications were just some of the suppliers to work on the Diamond Jubilee Pageant – over four weeks, 1,000 40-foot truck movements took place and 100,000 litres of water were needed on-site because the mains supply was not sufficient to satisfy the demand. According to Mayo, horses and people create a lively cocktail but the horse show, pageant, Armed Forces parade and muster were organised in an orderly manner, a testament to the logistical brains behind the first of many events to celebrate Her Majesty’s 60 years of reign.

© Barry Lewis

Brand Great Britain

described her experience as surreal and realised from an early point that she had to let her team on the ground, and on the water, make the event happen. In total, 66 stage managers and a team of 20 logistics experts ensured smooth running – a stage manager was required on either side of each bridge and upon each music barge, boats with distinguished guests and on the piers upon which the Queen embarked and disembarked. Evans worked hard alongside the Port of London Authority and it was his vision that was set in stone at the end of December. Machado made Evans’ vision an operational reality – Lindsay Barrowclough and Jonathan Bartlett production managed the flotilla and were vital components of a vast team effort. “It would have been lovely if it was sunny and so I was amazed to see crowds on the bridges and lining the banks. It was a proud thing to see,” said Machado. “When I saw the manpowered vessels and row boats at the beginning, it looked like a picture postcard, and I can say that I don’t think I would have changed anything. I am happy with what was achieved. There are always areas that could have been improved but then it wouldn’t have been the same.” Eve, ADI, PTL and Delta Sound worked on the event, ensuring as smooth a load in and out as possible. Continued Machado: “The flotilla gave me good stress – it was a challenge to try and get everything working as a coherent schedule, and it was a challenge to have to deal with people who didn’t want you to


DiamonD Jubilee

© Barry Lewis

© Matt Writtle

load in early but the site was so big that we had to work in a sensible fashion. It was a long route and a big site and because of that you’re never going to please everyone.”

a clear view The BBC’s coverage of the flotilla drove almost 4,500 people to complain – viewers disliked the broadcasters informal presenting style. But it was also the BBC that was responsible for broadcasting the Diamond Jubilee concert at Buckingham Palace, which had been orchestrated by singer/ songwriter Gary Barlow. Robbie Williams Productions had been drafted in to produce the mammoth gig that would see some of Britain’s biggest names in music perform to a crowd of millions. Sir Tom Jones, Sir Elton John, Sir Paul McCartney and Dame Shirley Bassey performed. Tickets to the concert were distributed through a national ballot, which saw 10,000 members of the public selected to attend the event and a Jubilee Picnic in the gardens of Buckingham Palace. Malcolm Birkett was responsible for the event’s design and Mark Fisher designed the stage that enveloped the Queen

Hello! Crowds stood eight and tendeep to catch sight of the Queen

Victoria Monument. Kenny Underwood was the concert’s production manager with pyrotechnics the responsibility of Michael Lakin. Stageco was responsible for creating the concert stage and Arena Group and Media Structures created the grandstands and media studios. Stageco’s Ollie Green project managed the installation of 1,000 square metres of decking around the Grade I listed Queen Victoria Monument in front of Buckingham Palace. The main platform build took eight days, beginning by installing the ring beam around the statue to support the roof structure. The substructure was constructed using 70 tonnes of modular Layher scaff system, with the sub-structure and production underworld based in the monument’s fountains. Stageco also worked with Arena Group to install ancillary site structures such as the Royal Box, which linked into Arena’s grandstand seating system – this element was plotted and installed to within millimetre accuracy. The build was testing, as each

berry marquees was proud to assist Royal caterers mosimann’s at Westminster Hall – 750 guests attended a celebratory lunch at the venue with berry’s creating additional space for the vast kitchen arrangements required for the banquet. The company’s teams were also busy at lancaster House on The mall were they created an event space incorporating a run of Chinese hats along the terraces. berry’s supplied 525 square metres of temporary structures for 320 international dignitaries who were invited to a special event to enjoy the celebrations. Stephen Hulme, director of sales and marketing, said: “as you can imagine all of our teams had to undergo very thorough security vetting to be able to work at any of these extremely sensitive and historically significant sites, but coupled with the logistical issues of the jubilee we felt we might be able to teach the regiments a thing or two for this one.”


battersea Park hosted a jubilee festival, which was co-curated by designer Wayne Hemingway

day work stopped between 10.45am and 1pm to accommodate official Changing the Guard ceremonies. Arena supplied its new Clearview demountable seating, which made its London debut in front of the palace, allowing audiences to enjoy clear sightlines from the temporary grandstands. Arena’s Martin Clark and Robert Green managed a project team of 60 that adhered to strict guidelines and responded to the sensitive nature of the site. With the enormous interest of the world’s media focused on London, the management of the international media was undertaken by EC Harris, working with the Department of Culture, Media and Sport, which contracted Arena to manage all event overlay for the media compound. David Moynes, project manager, Arena, said: “Arena’s responsibilities extended to all elements of the media compound, ranging from ground protection trackway to drinking water and toilet cabins to building all of the temporary media structures.”

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Arena supplied extensive scaffold platforms to raise media studios and broadcast camera positions above the rear of the two Clearview seating grandstands using a new scaffolding system. Showforce played an integral part, working alongside both Arena Seating and Innovision to deliver the event. A team of crew, averaging 18 per day, spent 19 days on-site at Buckingham Palace, and assisted Arena Seating with building the two main grandstands. Showforce also supplied crew across three different sites for Innovision; The Mall, St. James Park and Trafalgar Square. Along The Mall, the crews installed Heras fencing, laid out cabling and assisted with the installation of large screens, and in St James Park, they helped lay temporary flooring to protect the grass, installed sound towers and laid out furniture.

Palace projection Durham Marenghi was appointed lighting designer on the concert – he worked closely with XL Events, D3 Technologies, Neg Earth and Third Studio/Treatment to create the projection mapping onto Buckingham Palace that was so warmly received. XL Events’ project manager, Steve Greetham, worked for several weeks to specify and supply equipment and crew, both for the projection and on-stage wraparound LED screens and cameras for the concert stage. XL Events supplied a total of 36 Barco FLM HD 20K projectors, 12 Barco Image Pros and two Lightware DVI matrices, all under the watchful eye of master projectionist Andy Joyes and his team. XL Events also provided the monitoring which was utilised by D3 Technologies for the video mapping and playback of video on the palace. The animation was commissioned by Sam Pattinson, creative director for the projections, using content from a number of different animators, including Trunk Animation, which created the visuals that would underpin Madness’ performance on the roof of the palace. Power Logistics provided Robbie Williams Productions with all power, distribution and cabling requirements. Eight 455 kva and two 300 kva generator sets supplied all the power for the stage area; including lighting, sound and video; plus all the power and lighting for the site and production area. Electrical distribution equipment, cabling and ramps completed the installation carried out by a crew of eight, over a testing four-week period, on-site.


Logistically, this was a challenging job for the team, deliveries and collections had to be timed perfectly, taking into account everything from the building of the stage and grandstands to Royal traditions like Changing the Guard. With generator sets situated in the front and rear of the grounds, and cabling laid over the roof of the palace, meticulous planning was essential to ensure that kit was exactly where it needed to be, at precisely the right time.

Safe streets Innovision, working on behalf of The Department of Culture, Media and Sport (DCMS) via EC Harris, engaged Showsec to deliver the crowd management strategy. With different agencies covering different areas, Showsec covered Pall Mall, The Mall, St James’ Park, Trafalgar Square, Westminster Station, St James’ Park Station and Victoria Station. Planning began in March, which given the complexity of the events, the site topography and contingencies to be considered, meant a relatively short lead time for concentrated deliberations and decision making between the multiple stakeholders. These included DCMS, Westminster Council Events, The Metropolitan Police, The Royal Parks, Transport For London and The Greater London Authority. Show and Event Security assisted Showsec and ensured visitors to the capital enjoyed a safe event. Powerline, QDos Cabins, Neptunus, Britannia Row, Sevens 7, Wernick, Blackout and MRL also provided kit and services to official events, and Eve supplied over 60,000 metres of barriers and 47 lighting towers.

Sight to be seen ADI provided over 60 screens across events that included the Investec Derby at Epsom,

buckingham Palace projection

the Thames Diamond Jubilee Pageant and the BBC Jubilee Concert, where two of ADI’s iCONIC 100+ screens were positioned at the very heart of the music extravaganza. A team of 25 screen technicians and four project managers worked on the events – and discovered that moving around the congested capital on such a busy weekend – and in rather large trucks – was sometimes challenging! Seventeen iCONIC mobile screens made their way to the Embankment on Saturday night in preparation for the pageant, where they were greeted by gales, heavy rain and crowds camping out to secure the perfect viewing spot. From 7am on Sunday road closures were in operation, so ADI could then start moving screens into place. Once the pageant came to an end at around 6pm the screens displayed information that made sure the crowds dispersed safely, and the ADI fleet then left site, some heading towards The Mall. By 11pm all the screens were built on The Mall and powered but a 6am start was required on the morning of the concert in order to conduct video testing and colour matching. ADI’s giant screens were located by the Buckingham Palace gates, and for those not lucky enough to be inside the ticketed concert, ADI provided screens at other key London locations, with giant iCONIC 100 screens at St James’s Park and Hyde Park, and eight further mobile LED screens positioned down The Mall, including the double-sided iCONIC 15+. Harj Virdee, business development manager, ADI, said: “This was one of the biggest celebrations the UK has ever seen – the logistical challenge of supplying such a large number of screens to so many high profile events over the same weekend was significant, but certainly worth it!”

Congratulations Ma’am! ADI are proud to have played a huge part in The Queen’s Diamond Jubilee Celebrations. With screens in 60 locations throughout London over the bank holiday weekend, ADI helped keep millions entertained at Buckingham Palace, The Mall, in Hyde Park and along the Thames.

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Olympic tOrch relay

Blaze of glory


The Olympic torch arrived in Cheltenham on day 5 of its momentous journey across Britain. At Cheltenham Racecourse, Zara Phillips carried the Olympic torch upon her horse Toytown. Craig Mortiboys, Olympic lead officer, Cheltenham Borough Council, talks


hen the Olympic torch landed on British soil and began its mammoth 70-day journey, no one knew quite what to expect – how would the public react to the torch relay? How many people would turn up to catch a glimpse of the shiny gold symbol? And logistically, how much disruption would its presence create? Organisers should not have doubted public reaction – on May 19, the public outpoured emotion and embraced the once in a lifetime opportunity to be so close to a symbol of the Olympic movement. Gripped in the midst of a heatwave, thousands poured onto the streets to soak up the atmosphere. As torch relay presenting partners, Coca-Cola, Lloyds TSB and Samsung passed through a series of towns, villages and cities; they whipped up the crowd with their own brand of entertainment. Day 5 saw the torch leave Bristol and head towards the Gloucestershire hills where it would rest overnight following an evening torch celebration concert. Hosted by Cheltenham Racecourse, 25,000 visitors descended upon the racing venue to see Zara Phillips, the last torchbearer of the day, carry the iconic flame down the finishing straight of the racecourse. She rode her horse Toytown before lighting the cauldron on the main stage at the evening gig. Craig Mortiboys, Olympic lead officer, Cheltenham Borough Council, told Stand Out that the council was contacted by LOCOG 18 months previous and asked to host an evening concert. For the last six months, the torch relay has consumed Mortiboys workload and now that it’s all over he describes the hard work as worthwhile. “When LOCOG approached the council, Cheltenham Racecourse was always the


obvious choice. It made sense to host the event there and so we essentially handed the event to the racecourse. “We fed into the venue’s operational team, which have expertise on how the site works and that’s because of the size and scale of events they handle all the time. The best policy was to stick to what worked,” Mortiboys explained. “We knew the event would be free to attend but we did not know who would turn up, and we weren’t quite sure how big the event could be. We could have had wet and windy weather but as it happened the sun shone and so to manage the event we had to make an accurate guess.”

Under control It was decided that the evening concert would be a non-ticketed event. It was thought that this scenario would be easier to manage and gave the venue flexibility. Mortiboys said: “We had no idea of the interest level in the torch relay until the Saturday when the relay began. Then the team looked at the weather forecast, saw

police visited the venue three days prior to the torch arriving. they checked drains and sealed them after inspection. the racecourse was also not allowed to place a litter bin within 20-metres of the torch route

sun, and we knew we had the potential to welcome 15,000 people on the day.” Figures surpassed all expectations – 25,000 visitors turned up to cheer on the torch and watch Zara Phillips trot through the crowds. A number of agencies and police authorities from neighbouring counties visited the Cheltenham concert in order to get a feel for the event prior to the torch’s arrival in their area. This was something that Mortiboys and his team could not do: “We would have loved to have had a look at another concert but we didn’t have time. Our

labrinth fans stood in the heat for up to three hours so that they could be at the front of the stage – racecourse staff distributed free water to the young crowd and broadcast health and safety messages over the course’s comms system

feeling was that we had a robust operation and were prepared to respond to any situation and so we ran with it. “For LOCOG, having Zara as a torch bearer was a huge security issue but Cheltenham is used to seeing Zara and handling £50 million horses, so it made sense to use their existing expertise. “We had a third party agreement with Cheltenham Racecourse to deliver the event and we made sure it happened. We could have done it ourselves but they know the site and they undertook a huge task.” Mortiboys worked alongside Grahame Lewis, strategy director, Cheltenham Borough Council, who represented the council in silver control at the town’s police station. As well as a party at the racecourse, 20,000 lined the streets of Cheltenham to see the torch before it entered the venue – 150 marshals and stewards were overseen by Trevor Gladding, who led on stewarding in the town centre.

Shining moment The official celebration of the Olympic torch relay featured special guest Labrinth

who performed his chart hits including Let the Sun Shine and Earthquake. The official celebration show also included performances by Got To Dance winners Chris and Wes and Twist and Pulse, who were runners up in Britain’s Got Talent, as well as Gloucestershire Youth Jazz Orchestra and Cheltenham Youth Choir. The event was to be a celebration of Gloucestershire as well as a celebration of the torch. A sports village with regional and county sports clubs created fitness activities and have-a-go sessions at one end of the course. The clubs worked closely with Active Gloucestershire, a county sport partnership, and Create Gloucestershire pulled together a number of dance and theatre groups that would entertain the family crowds in the parade ring after the lighting of the cauldron. From 3pm until 9.15pm, the racecourse hosted the audience with Mortiboys responding to issues as they arose and acting as go between. Susie Bradshaw, conference and events manager, Cheltenham Racecourse, represented the course, working tirelessly to deliver the event and was supported by a team of four – Rebecca Morgan, race

day operations, Chloe Bowkett and Heath Gunter, events managers, and Kenny MacDonald, technical manager. Bradshaw explained that the team’s initial safety plans accommodated 10,000 people but as the event got closer it changed the plan to accommodate the needs and welfare of 20,000. With the weather on the venue’s side, being just fifth on the tour and the presence of Zara Phillips, the event had great kudos. Octaga, Cleanevent and Event Staff were just some of the suppliers that worked on-site. Load in began two days prior to the big event and on the morning of show day, Lloyds TSB, Samsung and Coca-Cola set up their individual sponsor activations on the Members Lawn. The site was clear by midnight and so the racecourse could begin removing the hoardings that covered Tote branding, as LOCOG insisted upon it being covered up. “We had amazing support for the event,” Bradshaw concluded. “Hopefully people who hear about the racecourse will now be encouraged to attend a raceday, and we are looking at whether we can use this event as a blueprint for future music events on nonrace days.”

Cheltenham Racecourse took the decision to leave the venue’s grandstands open to the public – the stands provided a good vantage point and vital shade from the searing heat


OlympiC tORCh Relay

lOCOG initially decided that Zara phillips would walk through the Cheltenham Racecourse crowd. this decision was changed at the last minute when it was decided that more people would see the torch if she carried the flame upon toytown. it gave more people an opportunity to see the flame and stopped the crowd surging forward to take a photo


Legacy – what legacy? Events professionals should not take for granted the potential benefits presented by London 2012, so says Rob Allen, executive chairman, TRO, and chairman, Eventia


he “L” word has become so much part of London 2012 rhetoric that it’s in danger of becoming a cliché. Most of us have stopped thinking about what legacy actually means, or we interpret it from our own personal perspective. And yet legacy – the commitment to bring a range of lasting benefits – was the core proposition behind our successful Olympic bid. In addition to regenerating a particularly disadvantaged part of the capital, the legacy aimed to benefit local communities and to boost inbound tourism. The aim to inspire a generation of young people to take part in sport has seen unprecedented focus on community facilities across the country. And the UK’s capability to host future large-scale sporting events

has already reaped benefits in the shape of the Rugby League World Cup 2013, the Commonwealth Games and Ryder Cup in 2014 and the Rugby World Cup 2015. But the events industry specifically will benefit from a number of valuable legacy opportunities. To start, we have some fabulous new venues and attractions to propose and work with. And the focus on creating a blueprint for sustainable structures, together with unrivalled health and safety and environmental standards, will bolster our reputation. The rise in inbound business tourism to Sydney, Barcelona and Athens in the years following their Games hosting, permits us to anticipate the same halo effect. And let’s not forget the Cultural Olympiad. Its culmination, the London 2012 Festival,

Are you in a position to take advantage of the olympics and its legacy? Do you think London’s legacy will be realised? visit and let us know your opinion.

Rob Allen

sees 12,000 events and performances. Everything from street arts, circus, carnivals and physical theatre will feature – shining the spotlight on creative teams, event producers and cutting edge digital technology. The enthusiasm generated by such spectacles will swell the next generation of events professionals. And the skills and experience gained by those who worked on and around the Games will enhance our industry’s human capital no end. That’s all good. But as a sector we mustn’t take this potential for granted. The challenge will be for stakeholders to collectively develop an Olympic Legacy manifesto to keep that flame burning and to set benchmarks for future event activation in the UK. Roll on 2012, and its many legacies.

Great Britain’s Games London 2012 is not just a Games for our capital city, explains Emily Ibbotson, event manager, Dome Event Management, and National Outdoor Events Association member


ondon 2012; the title suggests that the Olympic Games are restricted only to our capital city, however this is something I totally disagree with. Of course, as a supporter of the Olympics, I am completely biased and have loved the idea of having them in our country since it was announced. I know I am not alone. We have heard the spiel about the Games being good for the economy, a good advertisement for tourism; both of which I’m sure are true, but what about community? Is the whole country excited?

There will always be those against the Games, but only this week I have been out on the streets of Buxton, where the Olympic torch will arrive on June 29. I handed out leaflets to the general public to get the message out that the torch is coming. I didn’t have one person pass any negative comment. On the contrary, people were approaching me to take the leaflets – I’ve run out! People seem genuinely delighted that the torch is coming to their town. Tamworth, host to the torch on June 30, follows the same pattern, and it appears that as the torch relay progresses enthusiasm

Has the torch relay altered your perception of the Games? Have you got the olympic bug? Have your say and give us your thoughts. visit


emily ibbotson

for its arrival builds. This is evident with BBC news coverage, and daily reports I receive from host towns, all of whom had a greater turn out than expected. In my opinion, the torch relay was a great move to involve the rest of the country, and exactly what was needed to make those outside London part of the Games. Our athletes come from all over Great Britain, not just London, so support your local star! Still not convinced? With the Jubilee and Euro 2012 in the same year as the Olympic Games, how can you honestly resist getting swept away with the patriotism and pageantry of 2012? Just go with it…

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Summer 2012

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logistik is working with pZ Cussons Beauty to manage spraycation

Road awareness

Are you a savvy road user? Stand Out looks at the latest roadshow campaigns and discovers which brands are touring what, where and why


s consumers we get bombarded with around 3,000 brand messages a day – experiential and event locations are no different; hugely cluttered with brands fighting for audience attention. So how do event teams stand out from the crowd whether in a shopping mall, a county show, at a festival or just on the high street? Paul Hicks, head of brand experience and events, Carat Sponsorship, argues that being inclusive rather than intrusive is the key to any successful activity and it’s here that creativity comes into play. “These days it’s probably a given that activity in these environments should be visually stunning and interactive for audiences, although not everyone does it so well,” he says. “However, once at the location the activity is in the hands of the events team managing it. “A cliché term that staff are there to represent the brand is often used, which again should be a given. What’s important is that staff have personalities that not only suit the brand but also the activity created! Too many promotional staff are concerned with image and less concerned about


personality, which is reflected in the number of engagements they are involved in.” Hicks continues: “Coupled with a great creative engagement idea and the right location, staff are also the key to standing out from a crowd. Yes being attractive is helpful, however, being able to talk to audiences on their level without sounding too contrived and salesy is just as, if not more important. A trick that is often missed during selection and briefing! Having said that it’s also important that event managers have the ability to remain positive and responsive at all times. They are there to motivate, guide and direct staff and thus need to have resilience and a fun and authoritative character. They need to strike the balance between being friendly, supportive, delivering for the brand activity and motivating staff throughout; not as easy as people believe. Blowing one’s own trumpet is a normal thing to do to sell one’s self, staff and event managers need to live up to their own hype when involved in an event in order to really stand out from the crowd and get cut through.”

Glowing results Having approachable staff is a key ingredient

if brands wish to engage consumers in busy event environments such as shopping centres. This is recognised by Logistik, which also argues that music, high level branding, impactful structures, free samples and expert advice are top of the list too. The agency has recently been contracted by PZ Cussons Beauty to create a roadshow for its St Tropez brand. Spraycation, which began on June 15, has already visited London’s Westfield White City and the Bullring, Birmingham. Manchester’s Trafford Centre, Braehead Shopping Centre, Glasgow, and the Pavilions Shopping Centre, Dublin, have also been identified as tour locations and are next on the map. Louisa O’Connor, project manager, Logistik, is running the event – St Tropez wants consumers to experience its products and learn more about the brand benefits. She explains: “St Tropez wanted to bring a Nikki Beach type experience to the UK and Ireland. The glamour, sophistication and exclusive appeal of a luxe beach club is translated through white washed decking, palms, large beach beds and Spraycation beach huts. Visitors can enjoy a complimentary pre-booked spray tan in one of the VIP spray-booth beach huts. Or

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staff will be on hand to offer mini tanning experiences whilst consumers relax on the branded deck chairs or sun loungers. You can even enter the VIP raised bed area to have a one-to-one expert consultation and view all St Tropez’s most popular products in giant St Tropez luggage cases. “As part of the experience consumers will be offered samples – either a wash off or gradual tan so they can experience a golden glow at home. People enjoying a spray tan or VIP consultation will also get a St Tropez goody bag with vouchers, samples and key advice literature.” St Tropez’s key goal is to raise brand awareness and attract new fans through product trial. St Tropez will be handing out money off coupons that can be redeemed against St Tropez products at key local retailers, and in terms of targets, the brand aims to engage with approximately 3,000 people a day. Whether that be a full spray tan with a St Tropez expert or a passer by receiving a leaflet and coupon. To increase general awareness of the roadshow, St Tropez has utilised Facebook, Twitter and a dedicated website to ensure people are aware of its activation.

Milk round Crusha’s latest experiential Milkshake and Dessert Tour 2012 is being headed up by Concerto Live’s liveSPACE team and kicked off in London at Sainsbury’s Jubilee Family Festival, Hyde Park. A pop-up milkshake bar took pride of place, offering families the opportunity to taste a number of new Crusha products. The roadshow follows last year’s sampling and experiential campaign, Professor Mixology’s Mischievous Adventure, and will now head to Lakeside, Essex, Newcastle’s Metrocentre, Bristol’s Cabot Circus and the Trafford Centre, Manchester. Jo Mulvey, senior event producer, Concerto Live, heads up the Crusha account: “2009 - 2011 saw lots of

errol the Cat branded bunting increases brand recognition

developments for our client Crusha; a rebrand, new packaging, new flavours, the birth of Errol the Cat and a new TV campaign. Our challenge was to align Crusha as the most innovative and exciting milk-based drink in the UK for the whole family. For sharing, creating, devising and drinking to become an ‘experience’ not just a ‘pour and drink’. “We were to communicate ‘Mischievous Mixology’ to the milk-based consumer market and beyond whilst building a

Consumers are invited to shake things up with Crusha

brand personality that brought to mind the following buzz words – fun, maverick, crazy, flavours, sharing, experiential and heritage. “2012 has seen the launch of Crusha Desserts Wobble Gobble Fruit Jelly Pots and Milkshake Puds along with a new Crusha Milkshake flavour Cherry and Vanilla so the brief was to drive consumers to store to buy and to drive awareness of the products.” The roadshow’s tour locations have been chosen for their high footfall, target demographic and broad coverage. Concerto Live and Full Circle tour with a bespoke-designed and built milkshake bar. Consumers enjoy a make your own milkshake experience, instant win scratch cards, grand prize draw competitions, Crusha pink telephones, on-screen video footage, Crusha FM and dessert sampling. Concerto Live also wishes to engage 3,000 people to the make your own milkshake activity as well as passers by but to do that it must consider high volumes of food and drink product and consistency of serve. Food health and safety, shopping centre health and safety regulations,


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overnight build schedules and food prep are also important factors that Concerto has had to take into consideration.

Ice to see you This summer, Fisher Productions is working with Paratus Communications, organising the Ice Cold Costa (ICC) tour on behalf of the coffee shop giant. Costa Coffee wishes to promote its ICC range and so is reaching out to the public with free samples. From June 29 until July 27, the tour will visit Brighton, Southampton, Bristol. Milton Keynes, Cardiff, Newcastle, London, Birmingham, Manchester, Leeds and Glasgow. Becky Brown, project manager, Fisher Productions, is heading up the campaign, which will utilise a branded ice cream van. Fisher looked at hiring and buying a suitable vehicle for the campaign and opted to purchase a working ice cream van. Fisher, with Inchmere Design, has modified the vehicle and wrapped the van with graphics. Brown explains: “We started off organising the tour by sourcing venues. Costa chose 11 around the UK, all in shopping centres in busy capitals where footfall is high. The tour will start at Whitbread Court, home of Costa Coffee, and cover the UK and will run the majority of July.” Costa wishes to reach people who wouldn’t necessarily think of Costa when wanting a cold summer drink.

“We will be keeping people up to date on the whereabouts of the ICC van via Costa’s Facebook page,” continues Brown. “People will be able to request ICC drop offs to their homes or workplaces and this will all be facilitated through a Costa Facebook app where they can contact the ICC request line. In addition, we will be promoting the location sites through traditional PR in the regions the ICC tour is visiting.”

shop and share

Dom Robertson, managing director, RPM, strongly believes that experiences truly engage the public, capturing the public’s imagination, creating a path to participation. RPM is currently touring an Aviva roadshow experience to showcase Aviva’s sponsorship of the Aviva GB and NI Athletics Team for the second year running. The athletics-themed experience invites the public to Back the Team. The roadshow aims to educate the public on British athletics, showcase Aviva’s long-standing sponsorship and present athletics as a fun and accessible sport. Aviva GB and NI Team athletes will be making personal appearances and shoppers have an opportunity to photograph themselves on a podium in front of an Aviva GB and NI Athletics Team image, to upload and share. Kirsty Donkersley, athletics sponsorship manager, Aviva UK, hopes the activity will

The Ice Cold Costa tour begins on June 29

build on last year’s success, which attracted just under 12,000 visitors. This year, the stand is more accessible and allows for greater engagement. An 8m x 7m stand hosts interactive demonstrations and interviews with Aviva GB and NI athletes, two interactive touch screens that feature an athletics quiz and a Batak reaction test game, where the public can compare themselves to elite athletes. Anna Cooper, senior account manager, RPM, is heading up the tour, which is visiting shopping centres with a high footfall. Last year, Aviva’s campaign visited Sheffield, Bluewater, Birmingham and Milton Keynes,

Children get the opportunity to taste new flavours of Crusha at its interactive milkshake bar


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and so this year’s choice of Glasgow, London and Gateshead is ensuring a wide geographical spread. Aviva and RPM have generated local and regional PR around each roadshow and Aviva GB and NI athletes appearing on the stand are encouraged to tweet about the activity. On the day roaming brand champions circle the stand, handing out leaflets to the public informing them of the activity and encouraging them to Back the Team. The amplified demonstrations by national high-jump coach Fuzz Ahmed and Aviva GB and NI Team athletes also draw shoppers to the activity, who leave with branded water bottles, an Aviva leaflet about athletics and are also directed to a dedicated Facebook page.

direct contact According to David Wilson, managing director, David Wilson Trailers, it’s important that brands tell visitors where to find them so that they can tell their friends where to find the activity too. He also says that brands must be eye catching and interesting in order to draw people in with samples working as a reminder of the campaign. Sledge is currently helping BBC Learning to stand out. It is the event production company on the BBC Blue Peter Big Olympic Tour that is travelling the length and breadth of the UK. The brief has been to capitalise on the nation’s excitement about the Olympic Torch Relay and inspire an interest and enthusiasm for sport and the forthcoming Olympic Games among 6 – 12 year olds and their families. Over a nine-week period, presented by Helen Skelton and Barney Harwood, Blue Peter is broadcasting live between 9 and 9.30am every Saturday morning from small towns and cities on the Olympic torch route. BBC Learning is producing an exciting family event immediately after the broadcast in the same location from 10am – 4pm. The events give attendees a chance to take part in a host of interactive learning activities relating to sports science, the history of the Olympic Games and sports broadcasting as well as the chance to try out a range of Olympic sports. Put simply, the ambition is for audiences to learn more about the Olympic Games, try new sports and activities and gain an interest in London 2012. The roadshow began in May and ends on July 21 at Central Park, Newham, East London. The idea of the tour has been to follow the route of the torch relay with locations of each event and broadcast


BBC learning has contracted sledge to work on the BBC Blue peter Big olympic tour

chosen for their proximity to the flame on the Saturday. The idea being that people are able to combine both seeing the torch and a visit to the event within the same day. BBC Learning aim to attract 5,000 visitors to each Saturday event. The events are promoted as a great place to spend a couple of hours with the family. The event sites can cater for a peak capacity of 5,000 people at any one time, but larger numbers are expected throughout the day as evidenced in Caerphilly where 9,000 people chose to visit. The activity is aimed at children between 6-12 years old and their families. Tour event activities are predominantly aimed at 6 -12 year olds, both boys and girls, and the events are promoted on the Thursday Blue Peter programme broadcast on CBBC at 5:45pm. Press releases have been circulated to all media outlets in each region including local and regional press, BBC network and commercial stations. BBC Learning works closely with broadcast colleagues across English regions and the nations. Radio5 Live broadcast inserts from some of the events into live network programming and other local stations may deliver outside broadcasts. Local authorities promote the events too and local Scouts and Guides groups also receive publicity material. Those who visit take home a Blue Peter Olympic “height chart” style resource, a 150cm resource packed full of sporting tips, facts and figures from Olympics through the years. The height chart device encourages children to take the resource home and stick it on the wall. The rear of the resource functions as a booklet and features quizzes, word searches and information on nutrition and physiology and there’s a section where children are

encouraged to fill in results from London 2012, providing an additional learning resource post-event. Karen Gregory, executive producer, BBC Learning, told Stand Out: “Finding ways to engage the widest possible audiences with the Olympics is an important part of the BBC’s marketing strategy for 2012. “Blue Peter’s Big Olympic Tour is an important part of the BBC’s offer to families in the run up to the Olympics event itself. The tour brings one of the BBC’s most loved children’s brands – Blue Peter – to nine communities. The event enables children to see Helen and Barney the presenters in person and for some to see a live television show being filmed for broadcast.” She concluded: “Blue Peter’s Big Olympic Tour embodies BBC Learning’s strategy to harness the power of major BBC brands to create powerful learning opportunities and supports CBBC’s ambition to get the channel out and about the UK in direct contact with its audience.”

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Feature is sponsored by

by Display Makers

Display systems

Tools for the job As many brands prepare to hit the road this summer, Stand Out takes a look at some of the new display systems that have come onto the market, and also options that are perfect to take on the road


n an industry where we are constantly told that content is king, there’s a plethora of events professionals that will also argue that we’re an industry governed by appearances. First impressions count, but that old adage does not simply relate to personal presentation – it’s a notion none more pertinent for brands where a consumer can make a split second decision on whether to engage. Or not. Display systems and the kit that a brand chooses to tour with can have a detrimental effect – if your equipment fails to perform and is not fit for purpose then you will fail to present your proposition and offer as a reputable outfit. Reduced marketing budgets and belt tightening is still very much at the forefront of today’s organiser. Companies that are shying away from big space only and bespoke

exhibition builds may chose to exhibit with a contemporary solution that offers multiple options, so says Mark Lamont, director, Index Group. The company’s new CustomEx product is a complete display system, which can be configured for large environments,

eurostand Display’s Centro ipadDisplay

but also has the flexibility to be utilised within retail units and pop up experiences. CustomEx’s basic shape has six standard configurations with built in lighting and storage and allows for shelving, electricals and seating. Even though the product has only recently secured a European trademark,

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Display systems

by Display Makers

Feature is sponsored by

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already in the pipeline are “toppers” to extend the height and create more branding opportunities and small pods suitable for individuals and one-to-one meetings. But CustomEx is not Index Group’s only recent development – Fitzin incorporates electrical cabling so that unsightly wires are hidden from view when exhibiting. It allows cabling to be hidden within a shell scheme post – wires that dangle down are a thing of the past and expensive graphics are not spoiled electrical leads. Eurostand Display has unveiled a portfolio of products, designed specifically for iPad technology. The Centro iPadDisplay system rotates a full 360 degrees and the surface mount versions tilt to 90 degrees. Also two types of housing are available for maximum flexibility: one which covers the iPad’s home button for static content control; and a version that enables access to the button for a fully interactive user experience. The iPadDisplay system is joined on the market by Access Display’s Flip Counter – both products are completely different yet both allow a brand to communicate with consumers in a temporary environment. The Flipcounter illuminated LED display counter is portable, weighing just 12 kilogrammes, and takes just five minutes to set up. Access Displays is the product’s sole distributor but it is looking to talk to other display professionals that wish to add to their portfolios and distribute a new system. Peter Bowen, chief executive officer, Access Displays, also says that its Swift Promoter product is ideal for touring – it’s a relatively new item to the market, an inexpensive promotional plinth that is suited to food sampling and testing.


ISOframe Wave, a popular and flexible exhibition system, has undergone a new update. Display Makers say that the system – a modern alternative to the panel and pole system – did have visible aluminium flexible links along the bottom of the display, which intruded into the graphic area. Now the link has been hidden behind the graphic to substantially improve the overall aesthetics. Display Makers’ managing director, Richard Lawson says that the change was a massive technical challenge, and that additional enhancements make it easier to assemble and hang graphics, an important factor when pushing out brand messages.

Flexible options Products that offer flexibility are vital for brands that are looking to tour. When the Co-op was looking to develop a large retail set and also smaller demo spaces it turned to Tecna UK, which utilised its T3 system to create a number of options. T3 has a patented “twist-lock” connector system, allowing display makers and exhibition builders to create virtually any space in half the time that is needed to build using traditional materials. The booths designed for the Co-op are good examples of just how flexible the T3 system can be. The first, a large retail “set” incorporating fully working oven and sink and the second, more compact test and demo area, built using the T3 framework and clad in branded graphics. The smaller unit was designed to be easily built and dismantled at both outdoor country shows and larger stores. This unit can also be added to, in order to create larger kitchens sets, which may include an oven, sink or even fridge.

New to market this month is Octanorm with its Vario Outdoor Event Series system that provides a sheltered display area, perfect for exhibiting outside. Based on a sturdy structure using either three or four uprights, the system is made of lightweight aluminium, and the basic modules can be locked together to form large displays. Optional side panels or mounted banners offer the opportunity for graphics, both inside and out. The internal area can be an enclosed and weatherproof, or open, allowing visitors entry from the side. In using the Octanorm profile there are an infinite number of options and extensions that can be added, as needed. For example, it’s easy to mount flags, banners and literature racks or even build-in counters, internal walls and doors. Optional cliptogether plastic floor tiles can be used to present a final finished look. The system packs away into a rigid transportation case which can be moved by a small van or estate car. The interlocking design and quick-fastener fitting mechanism ensures that it can easily assembled by a single individual, without any special knowledge or tools, and it’s adjustable height is suited to uneven ground with the system secured with pegs on soft grassy areas. Alan Sheridan, managing director, Octanorm UK, predicts that the outdoor events market will be impacted by more travelling roadshow exhibitions whereby products are taken to the customer and that large sporting events that guarantee high footfall will warrant investment from brands seeking greater presence.

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Office Depot, the stationery and office supplies giant, hosted a strategy day event designed to bring together procurement and facilities management professionals. The new event tested the company’s in-house events team. Stand Out found out how


or a well-established global company like Office Depot, events are part and parcel of the organisation’s yearly calendar. But this year, a new event was sanctioned to bring together like-minded business individuals across a range of sectors to openly debate business processes and plans for the year ahead. Brought to life from the thoughts and ideals of various business divisions within the company, the event was an invitation for Office Depot’s customers and prospects to come together and take part in a panel debate and round table discussion, held at Vinopolis, London. Even for Office Depot’s in-house events team, this type of event presented many logistical challenges. The team had to create an event that would inspire people to attend. To show that Office Depot understood issues and provided practical solutions for business professionals across a wide range of industries and showcase this as an exciting and informative event.

Office Depot’s events team spent six months planning the forum event. The team, led by Sophie Christopher, head of services, events and external communications, Office Depot UK and Ireland, talked to customers directly about what they would want to see rather than what they would expect to see.

roundtable discussions were key

Sophie christopher

The location of the venue was fundamental to the event’s attraction and Vinopolis provided a central London location, easily accessible for customers to get to. Situated in close proximity to a number of customers’ head offices, the event was hosted in London to bring the event to the doorstep of Office Depot’s customers and prospects. Considerations such as room size and layout had to be at the forefront of the planning process because Office Depot did not know exactly how many guests would attend on the day. The venue, therefore, needed to have a large yet versatile space that could cater to numbers anywhere from 50 to 200. The space needed to avoid looking too cramped or too empty. The catering, seating, registration and number of Office Depot staff and associates on-site had to be thought about too, and reevaluated throughout, to make sure the right


Office DepOt Strategy Day

Office gossip

Office DepOt Strategy Day

balance was achieved on the day. In all, 100 people attended. The content of the day was equally a difficult challenge for Office Depot’s events team. The main focus of the event was centred on a panel debate, hosted to encourage discussion about topical business issues. The events team needed to make this attractive to potential guests and provide a platform that would effectively drive delegate engagement. To facilitate this, the events team worked to source external sponsors that could add credibility. The team secured top broadcast journalist and presenter Kate Silverton to lead the debate, which also involved keynote speakers from Office Depot, as well as the editor of FM World and former labour peer, Lord Andrew Adonis. The forum started at 11am, a time the events team had carefully planned to allow delegates to arrive feeling relaxed and prepared. After registration, guests were

After the panel debate, delegates were invited to eat lunch before reconvening an hour later for informative round table discussions and debates. The formal part of the event was followed by a wine tasting session. Known for its wine tasting courses, the events team wanted to incorporate Vinopolis’ offer and give delegates a wine tasting tour around the venue to finish off the day. This was initiated to thank those who had attended by way of an interactive experience between Office Depot and its counterparts and to allow a more relaxed and informal relationship building opportunity for the Office Depot sales teams in attendance. Vinopolis fitted this brief perfectly. Christopher said: “Implementing an event never done before can be a difficult task for any in-house events team, especially when the ideal is to communicate business matters for different divisions within the organisation.

Implementing an event never done before can be a difficult task for any in-house events team, especially when the ideal is to communicate business matters for different divisions within the organisation invited into an open space divided into two sections for the course of the day. One side, to enjoy breakfast and mingle with their business counterparts. Large exhibition stands were set up within this space, which detailed company information and initiatives. At 11am, the delegates were then transferred through to the opposite side of the room, which had been separated with the use of velvet curtains, and seated in cabaret style. The events team captured the attention of those seated with state-of-the-art lighting in the company’s corporate colours as well as a bespoke stage setting and AV equipment including a large presentation screen. The team consciously sat guests at round tables for two reasons; to drive engagement and to fill the space. It was important to establish a layout that was flexible for the entire day and required as little rearrangement as possible.


“For an in-house team, consolidating numerous business messages and making them engaging and compelling is the norm for an internal event when culture and delegate expectations are known and understood. Here, we faced the challenge of a diverse external audience with limited understanding of their motivation to attend and general expectations of the entire event from logistics to messaging. “The biggest challenge we were faced with was simply getting people to attend and we were extremely pleased with the result, which we believe was based on the event’s ‘easy to reach’ location, the selected keynote speakers and the unique wine tasting experience. “We believe Vinopolis was the right venue choice for an event that needed to adapt to the numbers arriving on the day and its versatile facilities enabled us to create a visually stunning surround.”

Business was the order of the day

Following the forum, Office Depot’s inhouse events team liaised closely with the company’s sales team to ensure they were fully briefed on what had been discussed at the event. Indeed, throughout the entire process, the events team managed the expectations of all divisions within the organisation and acted as the central project management team to make sure all company expectations were met. Christopher added: “We have had very positive feedback from the forum as an event that talked topically about key business issues with like-minded professionals across public sector, retail, utilities, finance and distribution and transport industries. Our sales teams inform us that the event successfully drove lead generation and they are following up business discussions with a number of prospects.”

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In season Discover the latest Christmas trends and festive party packages that will get you in the festive spirit for 2012


hite, classic and natural – these are just three Christmas themes that we can expect to see this year, as winter woodland and traditional snowy scenes are set for a revival. According to Christmasworld, a mecca for the festive décor sector, November, December and January are destined for snow, freezing rain and glitter effects with glass baubles and stars taking a backseat for the 2012 season. Taking place in Frankfurt, the Christmas show predicts the return of traditional theming too with angels playing their part. White wash and glitter will be popular in 2012 and some industry pundits are already predicting a hint of grey for 2013. The Scandinavian knitted trend, which took the festive season by storm in 2011, will also feature heavily, as will the do-it-yourself look that was so warmly received and encouraged by Channel 4’s Kirstie Allsopp. Globestar Management believes that Christmas parties will see an abundance of glitter and Wellpleased Events predicts crisp, white and sparkly events with pastel

accents. Some event bookers are already complaining of promotional e-shots from event management companies pushing 1920’s, Hollywood and Ibiza-themed party packages, citing that they lack imagination, but Petra Clayton, managing director, Custard Communications, argues that Christmas 2012 will see big budgets and

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guests partying in style – elaborate themes will smoother the tried and tested ideas at the more economical end of the market. Tom Curtis, director, Chalfont Events, believes that Christmas events must have the wow factor and says that menus with molecular gastronomy and theatre will be of huge appeal to the corporate market.

Big budgets and elaborate themes are predicted for Christmas 2012


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Christmas Glitter will be big and will feature at many Christmas parties

Hire the Barman recently launched Alchemists Anonymous – a molecular mixology masterclass, which teaches small groups the art of turning a classic drink into something you’d find on a menu. Stand Out tried its hand at the experience and in just under three hours learned how to make vodka caviar, lime foam, alcoholic jellies and Mojito spaghetti using ingredients such as calcium lactate, agar agar and sodium alginate. Under the watchful eye of barman Michael Stringer, the group learned the basics to create molecular creations at home. In true Heston-style, you can discover how to make everything from alginates to jellies, infusions to foams and cocktail spaghetti. The concept is available to the corporate market and is ideal for smaller organisations that wish to celebrate a good year with something interactive and more than a dinner and dance.

Party packages If you are looking to organise a Christmas party for clients or your annual internal gathering, there are a host of venues – old, new and extraordinary – up and down the country, which are offering packages. Here’s a selection of what’s available: No.11 Cavendish Square will be throwing its doors open to the Prohibition era of the 1920’s. Guests will be transported to a roaring 20’s underground speakeasy with mood lighting and jazz. The venue’s newly-refurbished Garden Room will be transformed into Tallulah’s Lounge complete with bootleg cocktails in tea cups and guests visiting Fat Sam’s Speakeasy will also enjoy a threecourse meal from Ampersand. The Garden

Christmasworld predicts classic theming for the 2012 festive season

Room is available for exclusive hire along with the Orangery (80-200 people). The Holiday Inn at Chessington World of Adventures Resort is offering organisers an alpine forest retreat, taking part in an animal meet and greet where guests can interact with meerkats, rhino iguanas, Amazon parrots, pythons and even skunks. Miniature potted trees, a snow-dusted sleigh and the scent of fresh pine trees are to comprise the forest setting where guests can enjoy a three-course meal. Magna is offering organisers a fully licensed bar, unlimited rides on fullsized dodgems and a four-course dinner, and for corporates on a budget there’s even the option of a homemade Christmas curry and disco for £15 per head. The Rotherham-based venue has three party packages on offer with private parties available. The visitor attraction, a former steelworks, caters for parties of up to 800 in its main hall.

and Christmas Baubles theme. The venue’s Showdome will be resurfaced as a giant Christmas bauble and upside down Christmas trees will hang from the roof. Purple and pink lighting will set the mood and a three-course dinner party package starts at £37 per person. The Point at Lancaster County Cricket Club has a variety of options on offer – a Christmas lunch disco, private hire and shared party packages from November 30 until December 21. The National Railway Museum (NRM) in York, has devised four themed packages, suitable for all budgets, and starting from just £29.99. New for 2012 is the Come Dancing Christmas package featuring Strictly Come Dancing’s Darren Bennett and Lilia Kopylova. For one night only, the internationally award-

Christmas at Proud Cabaret will see an abundance of feathers, lanterns, peacocks and velvet drapes for five guests to 800. London City, London Camden and Brighton are all available to hire and late licences are an option too. Private hire options are available with a minimum spend, with menus from £49 a head. Edinburgh’s visitor attraction Our Dynamic Earth is appealing to corporates with its Christmas Trees

a 1920’s theme for No.11 Cavendish square



winning couple will entertain guests with four dances performed in between the three-course dinner service. Its Mistletoe and Dine package offers a three-course set menu served in the Station Hall, amidst the carriages and historic locomotives. And Festive Frolics returns for another year with an all yo-ho-ho can eat buffet, Hook-a-Santa and zorb balls. Under the Bridge has joined forces with live karaoke rock band specialists Rockaoke. Guests will get the full red carpet treatment and there’s also the option of taking home a DVD of your performance on stage with the live band. The party nights run until 12am, minimum numbers apply and cost £79 per person.

Dine in style at the National railway museum, York

Charles Dickens’ A Christmas Carol will be re-created at the Heart of England Conference and Events Centre near Coventry. The venue is working with a local theatre company to design a threedimensional set that will emulate a street scene from the Victorian era. Prices start from £29,95 per head and there’s dinner, drinks, a casino, disco and Christmasthemed games. Volante Rosso is offering Christmas parties at the Royal County of Berkshire Polo Club. Accommodating up to 600 guests in a marquee, the space can also host pre-dinner drinks, a seated dinner, dancing, live shows and bands. The venue can be hired exclusively or on a shared basis with the option to use your own production/ event management companies or staff if so desired. Tickets are priced from £35 per person upwards. The Ultimate Experience has Christmas party packages on offer at Old Billingsgate, The Artillery Garden at the HAC and The Pavilion at the Tower of London. For 2012, it is also working with The Roundhouse offering festive parties from November 21 to December 10.

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Enquiry Number 064

Brand activity

Brand attack Are Olympic sponsors on track with their brand campaigns? Stand Out talks to agencies and hears their thoughts


his month, London began an extensive programme of city dressing, transforming the capital’s streets into a colourful explosion featuring bunting and banners. This summer will be like no other witnessed, as London 2012 rolls into town, bringing with it an Olympic-sized circus and a whirl of brand activity. The next few weeks will see tier one, two and three sponsors ramping up their presence to achieve cut-through in a saturated marketplace, and already agencies and event management experts are recognising the good, the bad and the ugly of campaign creativity. Andrew Douglass, founder, Innovision, suggests that there is already a tremendous amount of brand activity taking place, some having greater effect than others. He has been impressed with Procter and Gamble’s Proud Sponsor of Mums campaign [advertisement created by Wieden+Kennedy Portland], describing it as both powerful and clever. And it’s such insight that will determine whether a sponsor fails or succeeds: “Brands have to have fantastic insight or have the budget to own a category,” he says. “Coca-Cola and its Move to the Beat campaign has resonance. I don’t think it’s a particularly inventive campaign but its utilisation of music to put themselves in front of consumers is good. “Few brands are actually getting stand out and there’s a lack of imagination within a lot of campaigns. The more successful campaigns are coming from non-sponsors such as Nike, which has more of a digital focus. Nike has exclusive use of some British athletes and has achieved cut-through and it infers involvement with London 2012.” Douglass believes that agencies are guilty of creating above the line campaigns that are all too “samey” – athletes jumping over hurdles with tag lines such as ‘fuelling the future’ and ‘lighting the way’ lack creativity

and depth. Hence, he says these brands have failed to seize the initiative. Innovision is currently working with the Greater London Authority (GLA), Puma, UPS and the House of Brazil, and it will create the British Business Embassy at Lancaster House. As part of its Iconic Spectaculars project, it will also on behalf of the GLA deliver a large-scale projection project onto the Houses of Parliament. “London is a great place to be at the moment. It’s a busy but exciting time,” continues Douglass. “The Olympics present great opportunities. For example, Lloyds TSB is doing some great grass roots work that you wouldn’t associate with a bank. Its use of circus and theatre as a torch relay presenting partner and its involvement with National Schools Week has shown that community is a big focus for them.” Douglass is not so complimentary of Cadbury’s Spots v Stripes campaign and accuses the brand of leaping out of the tracks too early with a creative that failed to engage its target market. “Cadbury has punched above its weight – it took the decision to go early out of the tracks when there is less white noise. Other sponsors have global assets and leave their campaigns late but the Spots v Stripes campaign began two years ago and the public was not ready to mentally engage with the Olympics.” It’s a view agreed by Mike Parker, associate director of sponsorship, Carat. While Parker admires Cadbury’s initiative he believes that consumers failed to link Spots v Stripes to the Olympics. “You have to understand the parameters of engagement to get value from it,” Parker explains. “The Olympics present brands and agencies with a unique opportunity but a lack of experience within the marketplace is reflected in the programmes you see. If you are a marketing director then you have a four-year window of relevancy and so the

Mike Parker

andrew douglass

question is how do you use your assets to tell a story relevant to your business?” Parker praises both Virgin and Visa for their above the line activity, arguing that Virgin has chosen its athletes and endorsements well. He describes the brand market as cluttered and suggests that the end of the year will see a polarisation and period of assessment. “The Olympics as a platform is vast with so many stories to tell. Cut-through and association is being achieved by so few. Coca-Cola’s campaign is as expected, it’s very clichéd. “From a strategic point of view, Procter and Gamble has got it right. Procter and Gamble’s campaign has been very strong and it has shown an interesting way of bringing a portfolio of products under one brand. It will be interesting to see what people’s opinions are after the Games of the brands that have been involved. P&G’s campaign is robust and if you conducted market research after London 2012 then its campaign will be one you’ll remember.”


Enquiry Number 065

Let’s be social Social media is a winner with women but not so much with London 2012 sponsors


study by BT Infinity has revealed that women are twice as dependent on social media as men – if the Internet no longer existed, almost one fifth of women would miss social networking sites compared to seven per cent of men. And, of those questioned, 45 per cent of people use the Internet most regularly for social networking and 33 per cent would miss being able to carry out functional administrative tasks. According to the findings, men are most likely to use video and photo sharing sites, which panders to the techie stereotype but of note are the 45 per cent of women who engage with content online. The news comes as Thomas Cook, official provider of short breaks to London 2012, launches an Olympic Quiz Smartphone App, which allows sports fans to bid for tickets for the 200-metres final, which will take place on August 9. It is hoped that the app that costs 69p will appeal to the 4.1 million people who like online gaming. Sociagility is currently tracking the social media success of London 2012 official sponsors, and as Stand Out writes, Procter and Gamble, Cisco, BP and Omega are winning the social media war after 30 days of data – the analysts predict with its Socialympic Tracker that BMW, with agency Synergy, has the potential to do more. Samsung has launched an Everyone’s Olympic Games app. Created by Jam, the app works as a social media hub and allows users the opportunity to enter competitions and keep informed of Samsung activity.


Greenlight is monitoring social Olympic activity also as brands take things up a gear and increase their use of YouTube, Facebook and Twitter over the next 30 days. But Datapoint argues that marketing departments are damaging the customer experience, as brands still fail to recognise social media as a communications tool. Lithium Technologies says that consumers expect brands through social media to engage more, as more than a third say their opinions about products and services are shaped by what they see within a social media realm and online environment. Further studies, and in particular a Lithium study, found that 35 per cent of consumers say after “liking” a brand on Facebook, they expect to hear from the company – yet 58 per cent say that they have never received a response from a company after “liking” it. When 86 per cent of brands questioned in another recent study said that they utilised Facebook in their marketing efforts, this is a worrying statistic. The coming months will certainly be a test for Olympic sponsors – which should take advantage of an expectant and largely female audience. With this in mind, what are you doing to communicate your event plans and brand strategies with your target market? How are you using social media to engage with your consumers and business prospects? And, do you have ample resource to dedicate to communicating through social media? Stand Out is interested to hear your stories, so if you are an organiser and have a social media strategy that you’d like to share, get in touch. Send a tweet: @StandOutmag

@Queen_UK Get off of one’s roof you absolute morons. #jubileeconcert

@BritishMonarchy Our house, in the middle of One’s street #madness

@tobydavies With all those windows in the front of Buckingham Palace, they could do an awesome Muppet Show opening number

@ceririchardson There should have been a royal box-cam on the red button #jubileeconcert

@TailorIrving Just can’t get enough jubilee. Great Britain rules.

@lisabucks Would have loved to have been involved in the jubilee concert #ambition for future... what an amazing event!

@JamieHSimon You can’t argue that we have the best events talent in the world – great show #eventprofsUK

@thelgarena How good were Madness!? They’ll be doing that (but not on the roof) here in December!

@sianroberts15 @thelgarena Why not on the roof? Can’t we do a risk assessment for it?

@piersmorgan We do the best boats, best pop concerts, best fireworks, and best Royals. So there. #PrideOfBritain



Tweeting moments


Image courtesy of Lotus F1 team

In conjunction with:

Stand Out Airstar Competition Answer ................................................ Name .................................................. Company name ................................... ............................................................ Job title ............................................... ............................................................ Address ............................................... ............................................................ ............................................................ Email ................................................... Tel no .................................................. Nature of business............................... ............................................................ Return this coupon to: Stand Out Airstar Competition, The Goods Shed, Jubilee Way, Whitstable Road, Faversham, Kent ME13 8GD or enter online at ■ Please tick box if you do not wish to receive information from the competition provider.

Closing date: June 29

For more details on Airstar European Network – UK, visit, email or call 020 3301 6339.


Win VIP tickets to the British Grand Prix


irstar is the proud inventor and world leader in lighting balloons, specialising in both air and helium filled lighting. Airstar both manufactures and distributes lighting balloons, in sizes from 90cm up to 10 metres using both halogen and LED technology. Since the creation of the company in 1994, Airstar has developed numerous applications and continues to increase its range, offering dedicated products for not only the events industry, but also film and construction. With award winning technology, the lighting balloons offer perfect diffused light through 360 degrees. The lighting is powerful but soft, and creates a natural glare-free lighting solution with an enviable power saving over many other tower lighting products and solutions. This unique expertise has been exported to over 40 countries and Airstar has built a network of 13 subsidiaries.

Airstar’s references come from some of the world’s most prestigious events ranging from President Obama’s inauguration and Olympic Games opening ceremonies to lighting the Singapore GP as well as small social events such as local sports tournaments and private weddings. In Europe, Airstar has set up a network to supply local services through 10 regional offices, so its services are never too far from your event venue. This month, Airstar European Network – UK is offering one lucky Stand Out reader, and a guest, the chance to join them at the Formula One Santander British Grand Prix, which takes place at Silverstone from July 6-8. The lucky winners will join Airstar on Sunday, July 8 with VIP tickets, in the pits and at the heart of the action. To enter visit www.standoutmagazine. or fill in the coupon on the left hand side, answering the following question: How many regional offices does Airstar have in Europe?

T&Cs: There is no cash alternative. The winner and guest must be available to attend the British Grand Prix on July 8. The winner must attend the event and cannot pass or sell on the prize. Standard terms and conditions apply.

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Olympic events are causing a national shortage of trackway for hire, but we have stock available for hire or sale currently. CAll NOW

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NEED A GIGTENT FOR YOUR EVENT? Full range of Saddlespan and Matrix tents hire stock for 2012. Call Seamus 07881614134 Tel: 01223 874078

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We have the most impactful & cost effective outdoor and indoor branding solutions on the market today!

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The best solution for bad

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We supply a range of Espresso and

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solutions include:

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Eventex Furniture provide traditional and contemporary furniture that is designed to enhance any exhibition stand. We can offer a full range of service options leaving you to concentrate on making your exhibition the perfect marketplace for your clients.

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Event Fire

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Well Dressed Tables & Spaceworks 4 Deer Park Road, South Wimbledon, London, SW19 3GY T: 0845 634 0000 F: 0845 634 0010 E: enquiries@welldressedtables. E: W: W:


Markey Unit 2, Watermill Industrial Estate, Buntingford, Herts, SG9 9JS T: 08702 410 812 F: 08702 410 813 E: W:


Mobile CCTV Limited Unit G, 4 Doman Road Yorktown Industrial Estate Camberley, Surrey, GU15 3DF T: 01276 469084 F: 01276 61565 E: W:



TS Solutions Limited 74-77 Station Road Workshops Station Road, Kingswood, Bristol, BS15 4PJ T: 0844 800 1232 F: 0117 956 4544 E: W:

Rental Software Solutions all Hire & Event CAD Software


Affinity Crew Ltd Unit D, Swan Island, 1 Strawberry Vale, Twickenham, Middlesex, TW1 4RX T: 020 8892 1409 F: 020 892 9067 E: W: Pitman's People 16 Hanover Square, Mayfair, London, W1S 1HT T: 08701 605 800 M: 07968 166 154 DD: 0207 749 0729 F: 0207 033 7908 E: W: Showforce Unit 001, Stratford Workshops, Burford Road, Stratford, London, E15 2SP T: +44(0)20 8519 5252 F: +44(0)20 8519 9006 E: W:

Connections is sponsored by

Connections is sponsored by

The Whatever Crew Ltd We cover Scotland and the UK 9 Kirkwall Road, Greenock, Renfrewshire, PA16 0YE T: 07900 854 253 E: W:

DRAPING Cover it Up Ltd Unit 12, Lilford Business Centre, 61 Lilford Rd, London, SE5 9HY T: 0207 326 7900 F: 0207 738 5406 E: W:


Grapefruit Graphics Unit 12 Fulcrum 4, Solent Way, Whiteley, Hampshire, PO15 7FT T: +44(0)1489 570 055 F: +44(0)1489 570 066 Skype: andyyeomans E: andy@grapefruitgraphics. W: www.grapefruitgraphics.

XG Group Unit 3, Network 43, Buckingham Court, Brackley, Northants, NN13 7EU T: 01280 707180 F: 01280 706100 E: W:

Chillspace The Old Chapel, 27–33 Malham Road, Forest Hill, London, SE23 1AH T: 0208 699 3989 E : W:

Partridge Events Ltd 25 North Gardens, Brighton, BN1 3LB T: 0845 308 2427 E: jacqui@partridgeevents. W:


PSW Events Ltd 36 North Street, Burwell, Cambridge, CB25 0BA T: 0845 3703660 F: 0870 0117557 E: W:

Sunshine Events UK Event House, 52 – 54 Tulketh Road, Preston, PR2 1AQ T: 01772 736200 E: W:

Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: W:


Speedy The Parks, Newton-le-Willows, Merseyside, WA12 0JQ T: 0845 607 1000 E: customerservices@ W:

Abraxys Ltd Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH T: 0208 747 2045 F: 0208 747 2046 E: W: Papillon Events Studio 13 Blue Anchor Alley, Richmond, Surrey, TW9 2PJ T: 0845 459 9761 E: W: Red Door Events Ltd Devonie House, 5 York Avenue, Windsor, Berkshire, SL4 3PE T: 0870 435 0218 F: 0870 435 0219 E: W:


PARAMEDICO (CORRESPONDENCE) 16 Croydon Road, West Wickham, Kent, BR4 9HT Office T: 0208 656 5956 Office M: 0751 528 7962 AM Mobile: +44 (0) 7977486279 UK Skype: 0203 239 8586 E: E: W: www.paramedicoevents.

Neon Creations Ltd Unit E1 Swan Centre, 4 Higher Swan Lane, Bolton, BL3 3AQ T: 01204 655866 F: 01204 655866 E: W:

Morris Leslie (SE) Ltd Greenbays Park, Carthouse Lane, Horsell, Surrey, GU21 4YP T: 01276 856642 F: 01276 859014 E: karen.gaden@morrisleslie. W:

TSE Productions Unit 1, Oakengrove Yard, Home Fram, Red Lion Lane Hemel Hempstead, HP2 6EZ T: 01442 256254 E: W:

EVENT REGISTRATION RegBox Unit 1, Churchill Mews, 137 Dennett Road, Croydon, Surrey, CR0 3JH General enquiries: 0845 612 3640 Sales: 0845 612 3650 E: W:

EVENT SECURITY Crewsaders T: 0845 094 4884 W:


Airtechs Ltd Unit 18/19 Halesworth Business Centre, Halesworth, Suffolk, IP19 8QJ T: 01986 835 724 M: 0750 777 2345 F: 01986 87 44 66 W:


Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: W:


Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: W: • Twitter: @RedGeckoGroup


AVT Connect AVT House, 7 Stone Street, Brighton, East Sussex, BN1 2HB T: 01273 299 001 F: 01273 299 002 E: W:

Technical Event Production & AV / Event Hire



PW Hire T: 0844 854 8686 F: 01538 384 016 E: W:


EventServ UK Monckton Road Industrial Estate, Wakefield, WF2 7AL T: 0845 121 1687 E: W:


Russell & Twining Blooms Ltd Exhibition Nurseries, Main Street, Mursley, Milton Keynes, MK17 0RT T: 01296 720006 F: 01296 720005 E: W:

CONNECTIONS Showplace 3 Stour House, Clifford Park, Clifford Road, Stratford-upon -Avon, Warwickshire, CV37 8HW T: 01789 262 701 F: 01789 298 040 E: W:

EXHIBITION & PROMOTIONAL TRAILERS Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: W:

Strathmore Exhibition Trailers Ltd 342 Strathmore Avenue, Dundee, DD3 6RX T: 01382 816805 E: info@ strathmoreexhibitiontrailerhire. com W: www. strathmoreexhibitiontrailerhire. com

EXHIBITION SERVICES Four Graphics Unit 4, The Willows, 80 Willow Walk, London, SE1 5SY T: 020 7231 7070 F: 020 7231 0072 E: W:

Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions. com W: Out There Concepts Ltd Woodhouse, Woodhouse Gardens, Thatcham, Berkshire, RG19 8FB T: 01635 800020 F: 01635 800022 E: W:

Event Production Solutions Ltd Sam: 07703 184 701 Jeremy: 07801 465 596 E: sales@ W: www. Floorex Carpets Ltd Unit 2 Grange Ind Estate, Llanfrechfa Way, Cwmbran, South Wales, NP44 8HQ T: 01633 870872 F: 01633 865042 E: W: GT Trax Ltd Orchard Business Centre, Orchard Road, Royston, Hertfordshire, SG8 5HD T: 01763 252854 F: 0870 160 7733 E: W:

FABRICS & PVC’S / SEWING SERVICES B Brown Display Materials 74-78 Wood Lane End, Hemel Hempstead, Hertfordshire, HP2 4RF T: +44 (0)8705 340340 F: +44 (0)8705 329610 E: customerservices@bbrown. W:


Mobex Limited London 020 71276574 Glasgow 01355 263431 Halifax 01422 270120 Head office 01453 511210 E: W:

Eve Trakway Limited Bramley Vale, Chesterfield Derbyshire, S44 5GA T: 08700 767676 F: 08700 737373 E: W:

Mobile Promotions New Brook, Titchmarsh, Thrapston, Northamptonshire, NN14 3DG T: 01832 733460 F: 01832 732737 E: sales@mobilepromotions. com W:

Tecna UK Ashley House, Laburnum Road, Chertsey, KT16 8BY T: 01932 570770 E: W:

DWT Exhibitions Jubilee Park, Honey Pot Lane, Colsterworth, Lincolnshire, NG33 5LZ T: 01476 860833 W:



D4 Projekt Ltd North Road, Stover Trading Estate, Yate, Bristol, BS37 7PR T: 01454 321212 E: W: Skyline Whitespace 320 Western Road, Wimbledon, London, SW19 2QA T: 0845 260 5440 E: W:

Pontoonworks Ltd The Old Glove Factory, Bristol Road, Sherborne, Dorset, DT9 4HP T: 01935 814950 E: W:

Torton Bodies Limited Pilot Works, Holyhead Road, Oakengates, Telford, TF2 6BB T: 01952 612 648 F: 01952 620 373 E: W:

EXHIBITION STANDS/DISPLAY Aluvision N.V. Clemence Dosschestraat 44, 9800 Deinze, Belgium T: +32 9 381 54 70 F: +32 9 381 54 71 E: W:



Invision Display Services 10 High Street, Thames Ditton, Surrey, KT7 ORY T: 0208 972 9285 E: sales@ W: www.invisiondisplayservices.

FABRICS & UPHOLSTERY Omega Drapes T: 0208 591 4945 F: 0208 591 4139 E:

FIREWORK DISPLAYS AND PYROTECHNICS 21cc Fireworks Hopetoun Sawmill, Hopetoun Estates, Edinburgh, EH30 9SL T: 0131 331 4509 T: 0800 612 9371 W: W: www.

FLOORPLANS Showplans 50a Aldershot Rd, Church Crookham, Hampshire, GU52 8LF T: 01252 414200 E: W: Twitter: @Showplans

FREIGHT & LOGISTICS Production Freight Intl Distribution Centre, Thorpe Ind Estate, Crabtree Road, Egham, Surrey, TW20 8RS T: 01784 472600 E: W:

FURNITURE / HIRE A Furniture On The Move 60 Grace Road, Downend, Bristol, BS16 5DU T: 0845 459 9875 E: Ian@furnitureonthemove. W: www.furnitureonthemove.

Connections is sponsored by

Connections is sponsored by

City Furniture Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: W:

D-Zine Furnishing Solutions Ltd D-Zine House, Severn Road, Stourport-on-Severn, Worcestershire, DY13 9EX T: 01299 824100 F: 01299 824500 E: W:

Event Hire Unit 2, Maple Leaf Industrial Estate, Bloxwich Lane, Walsall, West Midlands, WS2 8TF T: 01922 628961 F: 01922 628937 E: W:

Europa International Europa House, Meaford Road, London, SE20 8RA T: 08454 303015 F: 08454 303016 E: sales@europainternational. com W: www.europainternational. com/so

GBJ Design T: 07734 111 384 E: W:

Great Hire Ltd T: 0208 965 5005 F: 0208 965 6300 E: W:

Ice Magic UK Newbury Road, Hermitage, Berkshire, RG18 9TD T: 01635 201401 F: 01635 202844 hire E: W:



IVB Direct Ltd Unit 3/4, Lilford Business Centre, 61 Lilford Road, London, SE5 9HY T: 0207 7326 7998 E: W:

The Hire Business Panther House, Unit 14 The IO Centre, Lea Road, Waltham Abbey, Hertfordshire, EN9 1AS T: 0844 800 7508 F: 0844 800 7509 W:

Fiesta Furniture T: 01733 570700 F: 01733 570685 E: W:


Carrier Rental Systems Wigan Road, Leyland, Lancashire, PR25 5XW T: 01772 643 040 F: 01772 643 041 E: info@carrierrentalsystems. W: www.carrierrentalsystems.

Countrywide Heating And Cooling Ltd 18 Oak Street, Quarry Bank West Midlands, DY5 2JH T: 0800 1952160 F: 0844 443 1989 E: enquiries@ W: www.countrywideheating. com

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: W:


Kroll (UK) Ltd Unit 49, Azura Close, Woolsbridge Industrial Estate, Three Legged Cross, Wimborne, Dorset, BH21 6SZ T: 01202 822221 F: 01202 822222 E: W:


Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: W:

ICS Cool Energy Stephenson Road, Calmore Industrial Estate, Totton, Southampton, SO40 3RY T: 023 8052 7300 Freephone: 0800 169 3861 F: 023 8042 8366 E: W:


Event Assured 8 Freeport Office Village, Century Drive, Braintree, Essex, CM77 8YG T: +44 (0)1376 330624, F: +44 (0)1376 330004 W:

Eurostand Display Ltd The Barn, Coptfold Hall, Writtle Road, Margeretting, Essex, CM4 0EL T: 01277 350925 F: 01277 356732 E: enquiries@eurostanddisplay. com W:


Robertson Taylor Insurance Brokers 33 Harbour Exchange Square, London, E14 9GG T: 020 7510 1234 F: 020 7510 1134 E: W:

Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: W:



www.Skylanternsonline. Unit 6 Nailsworth Estate, Nailsworth, Glos, GL6 0BS T: 01453 833872 E:

LARGE FORMAT PROJECTION The Projection Studio 13 Tarves Way, Greenwich, SE10 9JP T: 00 44 (0) 20 8293 4270 F: 00 44 (0) 20 8858 1707 E: info@theprojectionstudio. com W: www.theprojectionstudio. com


Lightmedia Displays 10 Common Road, Low Moor, Bradford, BD12 0SD T: 0800 026 6644 E: W:

YSLV Unit 59B/C Dock Road, Silvertown, London, E16 2AA. T: 020 8317 7775 E: W:


Powerful Battery LED Uplighting

Just Lite Productions Just Lite Office : +353 1 8068333, Paul Smith : +353 87 2525183, Alan Smith : +353 87 2361162, W:

CORE Lighting Ltd Prindion House, Kingsmill Lane, Painswick, GL6 6SA T: 0845 269 2673 E: W:

Shok T: 0871 282 0500 W:


ArcGen Hilta Deepmore Close Station Road, Four Ashes Wolverhampton, WV10 7DB T: 01902 790 824 F: 01902 790 355 E: W:

PORTABLE DANCE FLOORS City Linen Hire Ltd Units 5 & 6, 5 West Road, Harlow, Essex, CM20 2BQ T: 0845 300 5455 F: 01279 434742 E: W:

MARQUEES Fews Marquees Ltd Ditchford Bank Road, Hanbury, Bromsgrove, Worcestershire, B60 4HS T: 01527 821789 F: 01527 821118 W: W: Godney Marquee Hire Estate Yard House, 14 Kilmersdon, Kilmersdon Village, BA3 5TD T: 01761 434054 E: enquiries@godneymarquees. W: Mastertent UK Ridgeview House 99 Derby Road, Stanley Village Derbyshire, DE7 6EX T: 0044 (0) 845 437 4462 E: W: The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ W: www.thedomecompany.

MEDICAL COVER British Red Cross 44 Moorfields, London, EC2Y 9AL T: 0207 877 7918 E: W: eventfirstaid Location Medical Services Ltd The Medical Centre, Shepperton Studios, Studio Road, Shepperton, Middx, TW17 0QD T: 0870 750 9898 F: 0870 750 9897 E: W: The Event Medicine Company Ltd Unit D Central Estate, Albert Road, Aldershot, GU11 1SZ T: 01252 313 005 F: 01252 350 294 E: info@ W: www.

Knoxford Ltd T/A Portablefloormaker Unit 4, Sycamore Road, Trent Lane Ind Est, Castle Donington, Derbyshire, DE74 2NW T: 01332 814080 F: 01332 814443 E: enquiries@ Contact James Martin W: www.portablefloormaker.

Euro Generators Ltd Unit D, Marlborough Close, Parkgate Industrial Estate, Knutsford, Cheshire, WA16 004 T: 01565 654004 F: 01565 652202 E: W:


Event Electrix Depots in Kent, Cardiff & Bristol T: 0844 800 2833 E: W:

A1 Loo Hire Silver Birches, Highland Avenue, Wokingham, Berkshire, RG41 4SP T: 0118 9894652 F: 0118 979 4328 E: W:

Fourth Generation Limited 220 Cricklewood Lane, London, NW2 2PU T: 020 8450 2943 F: 020 8452 2992 M: 07741 052565 E: tweed@fourthgenerationltd. com W:

Andyloos Limited. Unit 22, Hartlebury Trading Estate, Crown Lane, Hartlebury, Worcestershire, DY10 4JB T: 01299 254420 F: 01299 251947 E: W:

Phase Hire Ltd 140A Kents Hill Road, Benfleet, Essex, SS7 5PH T: 01268 792648 F: 01268 792641 E: W:

Elliott - Event Hire St Georges House, Rearsby Business Park, Rearsby, Leicester, LE47 4YH T: 0800 1313314 E: W: Loos for Do’s Ltd Unit 5 Farringdon Business Park, Alton, Hants, GU34 3DZ T: 01420 588 355 W: Smallford Supplies Ltd Unit 5 Smallford Works Smallford Lane, St Albans, AL4 0SA T: 01727 822485 E: W:

Hire Ltd

POWER & GENERATORS Aggreko Event Services Aggreko House, Orbital 2, Voyager Drive, Cannock, Staffordshire, WS11 8XP T: 08458 24 7 365 F: 01543 437 772 E: W:

Templine PO Box 506, Filton, Bristol, BS34 9BB T: 01545 323440 M: 07789 172628 E: W:

PROMOTIONAL BAGS Crazybags Unit 1, Eridge Park, Tunbridge Wells, Kent, TN3 9JT T: 01892 752154 F: 01892 752191 E: W:

POWER DISTRIBUTION Rubber Box Co Ltd Unit 7 Farrington Court, Rossendale Road Industrial Estate, Burnley, Lancs, BB11 5SS T: 01282 477530 F: 01282 477531 E: W:

Powerline Knowle Hill Farm, Beeks Lane, Marshfield, Chippenham, Wiltshire, SN14 8BB T: 01225 892336 F: 01225 892352 E: W:



Templine qtr.indd 3

The Business Gift Company Ltdp 4JUF4BGFUZ  -JHIUJOH The Mews, 42B St Marys Row, Moseley, Birmingham, B13 8JG p 5FDIOJDJBOT T: 0121 449 5445 p %SZ)JSF E: W: XXXUFNQMJOFMUEDPVL &NBJMJOGP!UFNQMJOFMUEDPVL The Edge (Systems) 5FMFQIPOF Limited Windsor Place, Penarth, Cardiff, CF64 1JL 29/7/08 11:01:26 AM T: 029 2070 8702 E: W:

Connections is sponsored by

Connections is sponsored by



Moorepeople Event Staffing Agency 1st & 2nd Floor, 169 A High Road, Loughton, Essex, IG10 4LF T: 0208 508 0555 F: 0208 508 0666 E: W: Pitman's People 16 Hanover Square, Mayfair, London, W1S 1HT T: 08701 605 800 M: 07968 166 154 DD: 0207 749 0729 F: 0207 033 7908 E: W: Tag Promotional Staff 24 New Road, Kingston Upon Thames, Surrey, KT2 6AP T: 0208 5499400 F: 0208 5499400 E: W:

SECURITY AP Security ( APS ) Ltd 33 The Metro Centre Dwight Road, Watford Hertfordshire, WD18 9SB T: 0870 412 2232 E: W: Gainsborough Gainsborough House, Sheering Lower Road, Sawbridgeworth, Hertfordshire, CM21 9RG T: +44 (0)844 858 4444 W: G4S Events Secure Solutions UK & Ireland Sutton Park House, 15 Carshalton Road, Sutton, SM1 4LD T: 0845 9000 447 T: 0208 770 7000 E: W: Richards Events Services Security Division, 86 Lower Ashley Road, New Milton, Hants BH25 5QG T: 01425 620500 F: 01425 619492 E: kevin@ W: www. Right Guard Security Security House, 34 Simmonds Road, Canterbury, Kent, CT1 3RA T: 01227 464 588 T: 0207 241 5525 F: 01227 464188 E: W: Specialized Group of Companies 4 Rosebank Road Livingston, EH54 7EJ T: 01506 442255 F: 01506 442288 E: sales@specializedsecurity. W: www.specializedsecurity.

Steel Deck Unit 58, T Marchant Estate, 4272 Verney Road, London, SE16 3DH T: 0207 833 2031 F: 0207 278 3403 E: W:

Artisan Graphics Unit 6 Hornchurch Close, Quinton Road, Coventry, CV1 2QZ T: 02476 228 373 F: 02476 228 378 E: artisangraphic@btconnect. com W:

The Revolving Stage Company Ltd Unit F4 - F5, Little Heath Industrial Estate, Old Church Road, Coventry, CV6 7ND T: 024 7668 7055 F: 024 7668 9355 E: enquiries@ therevolvingstagecompany. W: www. therevolvingstagecompany.

SOUND, LIGHTING & STAGING RKDO Unit 8H-8I, Hillborough Business Park, Sweechbridge Road, Herne Bay, Kent, CT6 6TE T: 01227 63 80 85 E: W:

STAFFING Take On - Temporary Staff 7-9 Ferdinand Street, 1st floor, London, NW1 8ES T: 0203 174 8047 F: 0207 284 4411 E: W:

STAGING & RIGGING Acorn Event Solutions Mill Barn, East Knapton, Malton, YO17 8JA T: 0800 078 7916 F: 01944 728011 E: W: Impact Productions (MK) Ltd 17 Stilebrook Road, Olney, Milton Keynes, MK46 5EA T: 01234 717 210 F: 01234 717 211 W: www.impactproductions.






complete production supplies

01983 852332 | 07771 534 998 | 07974 045 859

Pro Productions Limited Low Road Rous Lench, Evesham, Worcestershire, WR11 4UJ T: 01386 871901 F: 01386 871901 E: enquiries@proproductions. W: Rigging Services 3 Mills Studios, Three Mill Lane, London, E3 3DU T: 0208 215 1240 (London) T: 0121 333 4409 (Birmingham) T: 01925 251 040 (Manchester) E: W:

Black Iris Exhibitions The Workshop, Adrefelyn Cottage, Vicarage Lane, Penley, Wrexham, LL13 0NF T: 01978 780421 E: info@blackiris-exhibitions. W: www.blackiris-exhibitions. Twice Limited T: 07793 077371 E: tonywickham@btinternet. com W:


Jigsaw Events Barry Cogger T: 01252 733155 M: 07718 540214 E: W: Movetech UK (part of the British Turntable Group) Emblem Street, Bolton, BL3 5BW T: 01204 537 682 E: W: rental

Widget Productions Spring Tides, 37 Spring Hill, Ventnor, Isle of Wight, PO38 1PF T: 01983 852332 E: info@widgetproductions. W: www.widgetproductions.

Kinet-X Structures J4 Camberley, Unit 6, Doman Road, Camberley, Surrey, GU15 3LB T: 01276 681336 W:

TEAM BUILDING London Duck Tours Ltd 55 York Road, London, SE1 7NJ T: 0207 401 0906 E: privatehire@ W:


Technical Event Production & AV / Event Hire Unit 3, Britannia Industrial Park, Dashwood Avenue, High Wycombe, Buckinghamshire, HP12 3ES T: (0845) 30 88 266 • E: W: • Twitter: @RedGeckoGroup

CoNNECTIoNS TEMPoRARY INTERNET Overland Networks Limited 4 Leylands Business Park, Colden Common, Winchester, Hampshire, SO21 1TH T: 02380 111 247 E: W:

TEMPoRARY RoADWAYS Davis Track Hire Ltd Portable road-way and pedestrian walk-way T: 01698 352751 M:07867 505057 E: W:

A & J Big Top Hire 1 Roberts Lane, Polebrook, Nr. Oundle, Peterborough, PE8 5LS T: 01832 272065 F: 01832 272065 E: W:

The Dome Company Unit 4 Station Yard, Station Road, Halesworth, Suffolk, IP19 8BZ T: 01986 872175 F: 01986 872175 E: thedomecompany@ W: www.thedomecompany.


Meridian Marquees Unit A, Parsons Farm, Farley Hill, Berkshire, RG7 1UY T: 0800 298 5955 E: W: www.meridianmarquees. com


Kent Event Centre Kent Showground, Detling, Maidstone, Kent, ME14 3JF T: 01622 633064 E: alison@kenteventcentre. W:

Troxy 490 Commercial Road, London, E1 0HX DDI: 020 7791 9851 E: W:

Exhibition Traffic Management Perton House, Roslin Road, London, W3 8DH T: 0208 979 0568 F: 0208 267 6630 E: :[[ZXi^kZigV[[^XbVcV\ZbZciXVcWZ W:

i]ZY^[[ZgZcXZWZilZZcVegd[Zhh^dcVa! hbddi]gjcc^c\ZkZciVcYXdbeaZiZX]Vdh#


Norfolk Showground Dereham Road, Norwich, Norfolk, NR5 0TT T: 01603 731 969 E: louise@norfolkshowground. W: www.norfolkshowground.

WASTE MANAGEMENT Grundon Waste Management Ltd Special Events Services, Goulds Grove, Ewelme, Wallingford, Oxon, OX10 6PJ T: 08700 604366 E: W:

Berry Marquees Ltd Unit 4, Three Stars Trading 9dci_jhiaZi^i]VeeZc### 24/7 Exhibition Services M J Church Event Waste Estate, Thorpe, Unit 3 The Courtyard, Recycling Egham, Surrey,  ###bV`Z^ildg` Nunhold Business Centre, Dark Star Farm, Marshfield, \ TW20 8RJ Lane, Hatton, Warwick, T: 01784 471410 L^i]dkZg'&nZVghZmeZg^ZcXZ^ci]ZZkZciVcY â—? Unique sponsorship opportunities Nr Chippenham, CV35 8XB F: 01784 439656 Zm]^W^i^dc^cYjhign!lZXVcd[[ZgVlVgYl^cc^c\ â—? Guaranteed contact with guests Wiltshire, T: 01926 840140 Contact Sam Phillips SN14 8LH hZgk^XZ^cigV[[^XbVcV\ZbZciVcYXdchjaiVcXn# â—? Luxury Service F: 01926 840340 E: T: 01225 891591 E: W: E: W: W: www.event-waste6lVgYhcdb^cVi^dchVXgdhh'YZXVYZh De Boer Structures (UK) Chris Eames International Ltd :m8ZA:m]^W^i^dc8ZcigZ!AdcYdc:&+&MA EZgidc=djhZ!Gdha^cGdVY!AdcYdcL(-9= Box Lane, Barking, Essex Castle Park, Boundary Smiths (Gloucester) Ltd %'%,%+.*%*% %'%-.,.%*+IG11 0SQ Road, Buckingham Road Ema Ashworth deh5Zm]^W^i^dc"igV[[^X#Xd#j` T: +44 (0)20 8595 7771 ^c[d5VWdjiidlcXVgg^V\Zh#Xd#j` Industrial Estate, Brackley, T: 0845 450 5227 F: +44 (0)20 8595 5967 Northamptonshire, E: ema.ashworth@smiths E: NN13 7ES W: T: 01280 846500 W: www.smiths-gloucester. E: Mobile Promotions W: New Brook, Titchmarsh, WATER & PLUMBING SERVICES Thrapston, Northamptonshire, Eschenbach Structures NN14 3DG (UK) Ltd T: 01832 733460 Show Site Services 81 North East Road F: 01832 732737 Southampton, Weybridge Business Centre E: sales@mobilepromotions. SO19 8AF Unit 18, 66 York Road, com T: 02380 437 329 Weybridge, Surrey, W: F: 02380 437 329 KT13 9DY E: info@ T: 01932 228416 E: UTILITY VEHICLE & GoLF BUGGY HIRE W: W: www. Morris Leslie (SE) Ltd Water Direct Greenbays Park, B26 Earls Colne Business Park, Losberger Carthouse Lane, Horsell, Surrey, Earls Colne, Colchester, 139 High Street, GU21 4YP Essex, CO6 2NS Collingham, Newark, T: 01276 856642 T: 01787 223345 Notts, F: 01276 859014 M: 07717 812676 NG23 7NH E: karen.gaden@morrisleslie. F: 01787 223354 T: 01636 893776 E: laurahenderson@water LOSBERGER F: 01636 893774 W: E: W: W:

Give your event the

LH Woodhouse & Co. Ltd Wolds Farm, The Fosse, Cotgrave, Nottinghamshire, NG12 3HG T: (0115) 989 9899 E: W:


Cheltenham Racecourse Prestbury Park, Cheltenham, Gloucestershire, GL50 4SH T: 01242 539538 E: cheltenhamevents@ W:


Watermills PO BOX 1176, Woking Surrey, GU22 2BU T: 0845 6031403 E: W:

Connections is sponsored by


Showman’s Show 2012

Next issue…

The Outdoor Event Services Exhibition

The UK’s original & most comprehensive exhibition of products, services and entertainment for the outdoor event industry

TalenT in demand Does using an entertainment act that has featured on a TV talent show or singing competition benefit your event?

For exhibitor & visitor information contact: Lance Show & Publications Limited

Courtyard Office, The Courtyard, Parsons Pool, Shaftesbury, Dorset SP7 8AP, UK Tel: 01747 854099 Fax: 01747 854634 Email: Web: Enquiry Number 131

Brand sTrucTure This summer will be one of the busiest in terms of brand activity. Stand Out discovers how brands and organisers have used temporary structures and looks at new structures that have entered the market

Whatever the event you are staging we have the solution. Providing services to: • Arenas • Theatres • Schools • Colleges • TV and Film • Sporting events • Providing equipment for sales and hire Concept Staging Ltd, Whiteholme Mill, Skipton Road, Trawden, Colne, Lancashire, BB8 8RA Tel: 01282 862777 • Fax: 01282 867444 Mobile: 07976733849 Email: W:

Enquiry Number 132


chairing The deBaTe Stand Out showcases some of the new furniture ranges available to organisers Subscribe here...

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BIG displays, BIG savings.

Lightweight AQUOS 80” LED Backlit LCD Displays – from just

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Touchscreen 80” LED Backlit LCD Display

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DB Systems specialises in Audiovisual (AV) and IT rental services for the event industry all over the world, from exhibitions and conferences, to sales events and promotions.

For full details go to or call +44 (0) 845 226 3083 Best Client Support Provider 2011: Exhibition News awards special commendation Equipment Supplier of the Year 2010: AEO Excellence Awards Service Supplier of the Year 2009: AEO Excellence Awards Contractor Employee of the Year 2006: AEO Excellence Awards

Enquiry Number 133

19887_DBSystems_Sharp_ad_Standout_A4.indd 1

15/06/2012 15:02

Bigger picture | Brighter ideas

The essential international event for entertainment & installation technology • 300 exhibitors • 500 new products • Free four day Professional Development Programme Book online now and save 50% off the ticket price Enquiry Number 134

Stand Out Magazine July-August 2012  

Stand Out Magazine July-August 2012

Stand Out Magazine July-August 2012  

Stand Out Magazine July-August 2012