Tilles Center Social Media Ambassador Guidelines 2024-2025

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who we are

BASIC INFO

Pronunciation: Tilles (TILL-ISS) Center

Pronunciation: Tilles (TILL-ISS) Center at LIU (letters spelled out L-I-U) Post

Full Location: Tilles Center for the Performing Arts

Address: 720 Northern Blvd, Brookville NY, 11548

OUR MISSION

To engage and enrich our community through arts performance, education and advocacy.

We seek to explore innovation within the disciplines and are committed to a perspective that is inclusive and equitable, presenting artists who come from and speak to diverse experiences.

We believe that the performing arts are uniquely capable of fostering communication and understanding among people, supporting social and emotional health, and demonstrating the highest potential for human achievement.

what we do

Artist-in-Residence Program

these are some of our past shows including masterclasses and more!

John Legend
MOMIX
Brandi Carlile
Samara Joy
Patti LuPone Masterclass
Chicago the Musical
Disney JR Live
Arrival: The Music of ABBA
Derek Hough

Creating content for Tilles Center, highlighting our shows and supporting our mission.

ambassador program overview

in exchange for free tickets to select shows, and more goodies, you agree to...

Drive users to discover our brand.

Celebrate Tilles Center!

Submitting content for approvalAll content MUST be sent to social team PRIOR to posting.

Committing to the program from 11/15/24-5/15/25*

Receiving free tickets to select shows, Tilles swag, and being entered in our monthly raffle!

*End date is negotiable for students. Both parties are able to end the partnership at anytime with notice.

content options

IN-FEED POST

Creative photo of playbill inside theatre or lobby

Lifestyle photo (You in front of Tilles step and repeat, you in lobby, you in theatre, at your seat, etc)

REEL/TIKTOK

Ideas: A day in your life (including a night out at Tilles Center), A talking video (talking about a positive experience you had a Tilles, things to do on LI/NY, etc), or other creative video

captions/story guidelines

Caption to include: Stories:

Must focus on Tilles Center and mission in an authentic voice

Must discuss Tilles Center and shows in a positive light!

Must mention @tillesccenter and tag @tillescenter

Last sentence must be: For more information and to purchase tickets, visit TillesCenter.org

Include #TillesCenter, #TillesCenterAmbassador, #LIUPost as first three hashtags

Example Caption:

“I had a great time getting to see Derek Hough live on stage last night! I looked up to him as I grew up a dancer and having the chance to see his incredible skills right in front of my eyes was mind-blowing. Thank you so much @tillescenter for this opportunity!”

For more information and to purchase tickets, visit TillesCenter.org

#TillesCenter #TillesCenterAmbassador #LIUPost

Ideas: “On my way to ___ show at Tilles Center!” Playbill post in lobby, Playbill post in theatre, etc

Mention @tillescenter

Use Tilles Center for the Performing Arts location when posting at theatre

Photos/videos must be clear/good lighting

Include TillesCenter.org link when applicable

general guidelines

YES: NO:

Content must remain exclusive to Tilles Center and must tag @tillescenter in all posts/stories

Hashtags to promote: #TillesCenter #TillesCenterAmbassador #LIUPost

All photos/videos must be clear and with good lighting

Always speak of Tilles Center in a positive light and incorporate our mission when possible

No other brands to be mentioned, visible, or tagged.

No other theatres 7 days before or 7 days after posts

No busy background or poor lighting

Font:

style guide

this includes our logo, brand fonts, and brand colors. try to use these when possible (or anything similar)

Logo:

Colors:

Helvetica Neue

Challenges and Raffle

Our goal is to have a monthly challenge based on a performance we have coming up. We will send out an email once we have decided on our challenge of the month and we will let you know when they are due. Winners of the challenge will receive extra entries in our raffle. We ask each ambassador to post at least twice a month

Each of those posts will earn you two entries in our raffle andany extra posts will earn you extra entries Prizes will include merch, additional tickets, or gift cards

meet our team

examples of similar content

these are examples of posts you can get inspiration from!

Next Steps

1. Review our Season Brochure or website for upcoming shows

2. Contact Christina or Vanessa by email to request tickets

• Based on availability

• If we can offer you a pair, we are happy to do so

• Some shows may be limited to one ticket, if available

3. Start posting and enjoy the show!

4. Any questions, feel free to email, text or call!

We are so excited to have you join us in spreading the Tilles Center mission. We cannot wait to work with you!

-Tilles Center Team

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