Tilles Center Social Media Ambassador Guidelines 2024-2025

BASIC INFO

who we are

Pronunciation: Tilles (TILL-ISS) Center Pronunciation: Tilles (TILL-ISS) Center at LIU (letters spelled out L-I-U) Post Full Location: Tilles Center for the Performing Arts Address: 720 Northern Blvd, Brookville NY, 11548

OUR MISSION To engage and enrich our community through arts performance, education and advocacy.

We seek to explore innovation within the disciplines and are committed to a perspective that is inclusive and equitable, presenting artists who come from and speak to diverse experiences.

We believe that the performing arts are uniquely capable of fostering communication and understanding among people, supporting social and emotional health, and demonstrating the highest potential for human achievement.

John Legend Artist-in-Residence Program

MOMIX

Arrival: The Music of ABBA

what we do these are some of our past shows including masterclasses and more!

Disney JR Live

Chicago the Musical

Derek Hough

Brandi Carlile Samara Joy

Patti LuPone Masterclass

ambassador program overview in exchange for free tickets to select shows, and more goodies, you agree to...

Creating content for Tilles Center, highlighting our shows and supporting our mission.

Drive users to discover our brand.

Celebrate Tilles Center!

Submitting content for approval All content MUST be sent to social team PRIOR to posting.

Committing to the program from 11/15/24-5/15/25* Receiving free tickets to select shows, Tilles swag, and being entered in our monthly raffle! *End date is negotiable for students. Both parties are able to end the partnership at anytime with notice.

IN-FEED POST

content options

Creative photo of playbill inside theatre or lobby Lifestyle photo (You in front of Tilles step and repeat, you in lobby, you in theatre, at your seat, etc)

REEL/TIKTOK Ideas: A day in your life (including a night out at Tilles Center), A talking video (talking about a positive experience you had a Tilles, things to do on LI/NY, etc), or other creative video

captions/story guidelines Caption to include:

Stories:

Must focus on Tilles Center and mission in an authentic voice Must discuss Tilles Center and shows in a positive light!

Must mention @tillesccenter and tag @tillescenter Last sentence must be: For more information and to purchase tickets, visit TillesCenter.org Include #TillesCenter, #TillesCenterAmbassador, #LIUPost as first three hashtags Example Caption: “I had a great time getting to see Derek Hough live on stage last night! I looked up to him as I grew up a dancer and having the chance to see his incredible skills right in front of my eyes was mind-blowing. Thank you so much @tillescenter for this opportunity!”

For more information TillesCenter.org

and

to

purchase

tickets,

#TillesCenter #TillesCenterAmbassador #LIUPost

visit

Ideas: “On my way to ___ show at Tilles Center!” Playbill post in lobby, Playbill post in theatre, etc Mention @tillescenter Use Tilles Center for the Performing Arts location when posting at theatre Photos/videos must be clear/good lighting Include TillesCenter.org link when applicable

general guidelines YES: Content must remain exclusive to Tilles Center and must tag @tillescenter in all posts/stories Hashtags to promote: #TillesCenter #TillesCenterAmbassador #LIUPost All photos/videos must be clear and with good lighting Always speak of Tilles Center in a positive light and incorporate our mission when possible

NO: No other brands to be mentioned, visible, or tagged.

No other theatres 7 days before or 7 days after posts No busy background or poor lighting

Font:

style guide this includes our logo, brand fonts, and brand colors. try to use these when possible (or anything similar)

Helvetica Neue

Logo:

Colors:

Challenges and Raffle Our goal is to have a monthly challenge based on a performance we have coming up.

We will send out an email once we have decided on our challenge of the month and we will let you know when they are due.

Winners of the challenge will receive extra entries in our raffle.

We ask each ambassador to post at least twice a month Each of those posts will earn you two entries in our raffle andany extra posts will earn you extra entries Prizes will include merch, additional tickets, or gift cards

meet our team

examples of similar content these are examples of posts you can get inspiration from!

Next Steps 1. Review our Season Brochure or website for upcoming shows 2. Contact Christina or Vanessa by email to request tickets • Based on availability • If we can offer you a pair, we are happy to do so • Some shows may be limited to one ticket, if available 3. Start posting and enjoy the show!

4. Any questions, feel free to email, text or call!

Christina Hill Director of Marketing Christina.hill@liu.edu 917-922-5621

Vanessa Kellogg Asst. Director of Marketing & Programming Vanessa.Kellogg@liu.edu 516-480-7258

We are so excited to have you join us in spreading the Tilles Center mission. We cannot wait to work with you!

-Tilles Center Team