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Comfort Inn®

Comfort Inn®, the flagship brand of Choice Hotels®, is one of the largest hotel brands in the world, enjoying high consumer awareness and guest satisfaction. Now is a great time to join the Comfort® family, as it completes major portfolio upgrades. Committed to driving even better performance, the Comfort Inn brand has developed a cost-effective prototype, designed to further increase consumer demand for a brand that features already-strong reservations delivery and guest satisfaction scores. When asked, guests and owners alike appreciate the cohesive, integrated and efficient design – positioned to drive a higher room rate and intended to drive long-term brand performance, guest loyalty, and return on investment. When you invest in a Choice Hotels franchise, we invest in you. We go above and beyond to provide world-class technology services that help you run your business smoothly. And, we provide first-class services to help you manage your property more efficiently. We put the resources of one of the world’s largest hotel franchisors in your hands to optimize your investment today and build lasting value into the future.

Architectural & Design Features

The new look of the Comfort Inn brand is a proven design. We conducted comprehensive research and testing with guests at every step of the design process. The warm, inviting, distinctive look makes Comfort Inn properties even more competitive and is designed to drive a strong return on investment for owners. The brand extension, Comfort Inn & Suites®, provides owners the flexibility to include suites as 25-50% of their room count. The design enhances every aspect of the guest experience and includes: Your First Impression: RELAX • Warm and inviting exterior • Signature welcome wall behind front desk with warm lighting Your Retreat: RESTORE • Guestroom design that blends warm neutrals and subtle textures • Fresh and inviting new bedding package • Custom crafted artwork that echoes the brand • Spa-like guest bath Your Morning: RENEW • Breakfast area and optional pool designed to refresh the guest

Key Brand Standards/Identifiers • Free breakfast with hot meat, hot eggs, fresh fruits and a choice of hot waffle flavors • Free high-speed Internet access • Pool and/or fitness center • Free newspaper

Brand Highlights • 1,944 Comfort Inn properties open or under development worldwide currently. • High brand awareness and consumer recognition – 98% brand awareness.* • In 2013, Comfort brand family properties received 61% of all their reservations through Choice Hotels central reservations and marketing channels.** • Participation in the Choice Privileges® guest loyalty program, one of the fastest-growing rewards programs in the hotel industry, with more than 19 million members. • The Choice Hotels Global Sales team works with more than 640 corporate accounts and is committed to increasing the number of room nights from the critical business travel market. • Access to the Choice Hotels proprietary web-based property management system, choiceADVANTAGE®, that provides effective rate and inventory management designed to drive higher yield. • In 2013, the total system-wide revenue generated from Choice Hotels marketing and reservations channels was more than $3.1 billion.*** | Open for Opportunity

*Source: Millward Brown Advertising Tracking Study 2013. Millward Brown is a global marketing research firm specializing in advertising, marketing communications and brand equity research. **Source: See Comfort Franchise Disclosure Document dated April 1, 2014, Item 19. For the 914 hotels that were included in the sample, 426 hotels or 46.6% met or exceeded this amount. INDIVIDUAL RESULTS MAY VARY. ***Source: Figure reflects the revenues delivered through the Choice Hotels Central Reservation System (CRS) and other non-CRS marketing channels in 2013. See Comfort Franchise Disclosure Document dated April 1, 2014. Unless otherwise noted, all figures and statistic in this document are from the Comfort Franchise Disclosure Document, dated April 1, 2014, or from internal data of Choice Hotels International, Inc. This advertisement is not an offering. For New York: An offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For Minnesota: Comfort Inn and Comfort Suites #F-3577. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850, © 2014 Choice Hotels International, Inc. All rights reserved. 14-161/05/14


Comfort Inn Brand Overview  
Comfort Inn Brand Overview