Smartmarketing Overview Brochure by Choice Hotels International

Designed to Boost Your Business and Beat the Competition.

SmartMarketing. Designed with you in mind. Every aspect of the SmartMarketing website has been designed with input from our franchisees. SmartMarketing makes it simple to personalize materials, stay up-to-date with brand standards and promote your hotel.

√ Business-Focused

√ Professional

Get access to every marketing resource you need to effectively reach your target guests, helping you boost your bookings.

Feel confident when marketing your hotel with a variety of materials that are professionally designed and written, all within brand standards.

√ Simple

Save time and reduce marketing costs with an easy-to-use website and templates. Co-op Marketing members receive FREE customization, artwork and personal help that are only a phone call or email away.

√ Flexible Choose your own printer, or use a Choice Hotels Qualified Printer to produce your final materials. Simply save the file as a PDF to print or email on demand.

Get started at ChoiceCentral.com/SmartMarketing

“SmartMarketing is easy. It’s effortless. It saves a lot of time, so you can spend the majority of your time out there promoting and selling your property.” Comfort Suites®, Wilmington, NC

“SmartMarketing enables me to have

a marketing department without the expense of one.” Rodeway Inn®, Philadelphia, PA

“SmartMarketing is a cost savings. You always have collateral that allows you to compete on a very professional level.” MainStay Suites®, Mt. Pleasant, SC

“SmartMarketing increases revenue. It helps me establish a relationship with the client when trying to sell my hotel.” Quality Inn®, Seattle, WA

SmartMarketing materials SmartMarketing materials are designed to be modern and fresh, with key areas to personalize and a large variety of photo options to reach your target audience. And we continue to add more materials and resources on a regular basis, so be sure to check the site often for updates.

Advertising

In-Hotel Collateral

- Billboards - Online Ads - Print Ads

- Check-Out Folio – Tips for Guests - F&B Materials - On-Hold Messaging - Renovation Signage - Plus, brand specific in-hotel materials

Choice Privileges® - Bottle Hanger - Enrollment Card - Gift Bags - Letterhead - Parking Sign - T hank You Card – Key Card Insert - Welcome Letters

Image Library - Brand Style Guidelines - DOT Signage - Logos

Marketing Collateral - Brochures - Postcards - Rack Cards - S ales Flyers Flyer Target Audiences: Business – Local, Business Traveler, General, Government, Groups, Leisure, Military, Sports, Training, Unexpected, University, Wedding

Presentation & Event Materials

Stationery

- Press Release Templates - Tips and Guidelines

- Business Cards - Email Signatures - Envelopes - Fax Cover Sheet - Letterhead - Mailing Label - Note Cards - Pocket Folder

Social Media

Vehicle Graphics

- Best Practices - Case Studies - Forms and Guidelines

- Bus and Van Wraps

- Business Sales Presentations - Table Throw - Table Top Display

Public Relations

Sample Materials: Choice Privileges & Social Media

Social Media Best Practices, Forms & Guidelines

Bottle Hanger

Enrollment Card

ELITE DIAMOND

Thank You Card â&#x20AC;&#x201C; Key Card Insert Parking Sign

Gift Bag

Sample Materials: Marketing Collateral

Welcome to Quality Inn California. At our hotel, the staff goes above and beyond to accommodate our guests. We’re here to make everything as comfortable as possible for you while you’re traveling for business.

B K FA S T

Q ESSEN

Q BED

Q S H

Rested. Set. Go.®

Secondary Name Cityname, ST ComfortSuites.com/XXXX

Value Qs for You

Q Bed Fresh linens, fluff y pillows and plush blankets Q Breakfast Hot, fresh and healthy Q Shower Bright, roomy showers with multi-setting showerheads

Behind every great day is a great night.

Q Service Professional, responsive and friendly Q Essentials Free Wi-Fi, local phone calls, newspaper, coffee and tea, plus flat panel TVs and comfortable rooms

At our Comfort Suites hotel, we have modern and spacious rooms designed to make your stay restful and refreshing. And when we say modern and spacious, we mean it. Every room offers 25% more space than a traditional room, plus premium amenities like a microwave and refrigerator. To top it off, you’ll find plush premium bedding with soft and firm pillow options, bedside charging stations, signature bath amenities and free Wi-Fi.

Our key amenities • Free Continental Breakfast • Guest Use Copy Machine • Refrigerator • Free Coffee • Outdoor Pool • 100% Smoke Free Hotel

Close to us • Disney California Adventure Park • Downtown Disney • Knott’s Berry Farm • Knott’s Soak City Orange County • Crystal Cathedral • American Sports Center

Quality Inn Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at QualityInn.com

Our key amenities • 100% smoke-free spacious suites We’re ready so • Premium bedding, soft and firm pillows Free Wi-Fi you can be ••too. Free hot breakfast with hearty and healthyand options We’ll make sure you feel welcomed refreshed • In-room from the moment you arrive. You canrecharge count onstations 100% • Express check-out smoke-free accommodations and a marketplace ™ premium amenities • RAIO complete with snacks and convenience itemsbath to get • Fitness center you ready for whatever your day has in store. And • Swimming pool of course, our friendly and courteous staff is always • FPO, custom info here here to help, from providing recommendations • FPO, custom here about local hot spots to taking care of the info details • FPO, custom info here that help you feel at your best. • FPO, custom info here • FPO, custom info here • FPO, custom info here

Brochure Trifold (inside, front & back)

Rested. Set. Go.®

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000

• • • • • • • • • • •

Join the Choice Privileges® rewards program. The fast way to a free hotel night.

Secondary Name

Street Name Rd. The best way to 123 Cityname, ST 00000 ComfortSuites.com/XXXX Book your room with us today at start day. Our keythe amenities ComfortSuites.com/XXXX How about a free hot breakfast with hearty and • 100% smoke-free spacious suites When it comes healthy options? Indulge in fluffy waffles, hot eggs • Premium bedding, soft and firm pillows meat, or healthy choices likebusiness, fresh fruit and to • Freeand Wi-Fi When you’re on theand go, feel free to enjoy • Freeyogurt. hot breakfast with hearty we mean youroptions breakfast on the move courtesy of our Grabbusiness. healthy

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 Book your room with us today at ComfortSuites.com/XXXX

It & Go breakfast bag that includes fruit, water, a In-room recharge stations you travel for what do you granola bar and candy too!When It’s just another waybusiness, our Express check-out need to are be ready the day ahead? At our ™ Comfort Suites hotel ensures you at yourfor best premium bath amenities RAIO ® by Choice Hotels®, we think when you are traveling forComfort business Suites or pleasure. Fitness center we’ve got a pretty good idea. We offer modern, Swimming pool spacious suites, a range of amenities, and an FPO, custom info here accommodating hotel staff who’ll ensure you FPO, custom info here feel rested and ready for anything. FPO, custom info here FPO, custom info here FPO, custom info here FPO, custom info here

Close to us • • • • • • • • • • • •

Sample – historic home Sample – aquarium Sample – art museum Sample – sports venue Sample – business Sample – highway Sample – airport Sample – downtown Sample – restaurant Sample – retail outlet Sample – race track Sample – amusement park

Close to us • Sample – historic home • Sample – aquarium • Sample – art museum • Sample – sports venue Join the Choice Privileges® rewards program. The –fast • Sample business way to a free hotel night. • Sample – highway With Choice Privileges, you get rewards right from • Sample – airport day one, at over 5,500 hotels worldwide—with no • Sample – downtown blackout dates. When points add up this fast, you’re – restaurant never far from earning rewards such as• aSample free night and memorable experiences. • Sample – retail outlet Sample – race track Sign up today at the hotel front desk or• at ChoicePrivileges.com to get rewards right away. – amusement park • Sample

Join the Choice Privileges® rewards program. The fast way to a free hotel night. With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away.

Sales Flyer (back & front)

Rested. Set. Go.® Secondary Name 123 Street Name Rd. Cityname, ST 00000 ComfortSuites.com/XXXX

When it comes to business, we mean business. When you travel for business, what do you need to be ready for the day ahead? At our Comfort Suites® by Choice Hotels®, we think we’ve got a pretty good idea. We offer modern, spacious suites, a range of amenities, and an accommodating hotel staff who’ll ensure you feel rested and ready for anything.

With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away.

Quality Inn Airport 123 Rested Rd. Comfort, CA 45678 QualityInn.com

It’s Quality® time. We know that business travel is often about connecting in person with your colleagues, clients or vendors. At our Quality® by Choice Hotels®, we are committed to ensuring your stay is a productive one. We’re proud to provide you with a warm, welcoming and of course, affordable stay that lets you relax and focus on what really matters: the job at hand.

Sample Materials: Stationery Rested. Set. Go.® Comfort Inn Airport 123 Rested Rd. Comfort, CA 45678 ComfortInn.com

Live Like Home

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 MainStaySuites.com/XXXX

When it comes to business, we mean business.

Our key amenities • Free Wi-Fi • Free hot breakfast with hearty

When you travel for business, what do you need to be ready for the day ahead? At our Comfort Inn® by Choice Hotels®, we think we’ve got a pretty good idea. We offer modern, spacious rooms, a range of amenities, and an accommodating hotel staff who’ll ensure you feel rested and ready for anything.

and healthy options • Premium bedding with soft and firm pillows • In-room recharge station • Express check-out • RAIO™ premium bath amenities • Fitness center • Swimming pool • Outdoor whirlpool/hot tub • Meeting space (25 event attendees)

Hotels for Real Life® Secondary Name 123 Street Name Rd. Cityname, ST 00000

RodewayInn.com/XXXX 000.000.0000

Comfort Inn Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513

Cityname, ST 00000 123 Street Name Rd. Secondary Name

Book your room with us today at ComfortInn.com

The faster way to rewards. Sign up today at ChoicePrivileges.com.

Stationery (Letterhead, Business Card, Envelope)

Rack Card (front & back)

Pocket Folder

Our Sleep Inn hotel is designed with rest in mind. The warm colors, soft lighting, nature-inspired designs and modern furnishing throughout our hotel will help you feel well rested and happy.

Our key amenities

Secondary Name 123 Street Name Rd. Cityname, ST 00000

• Large signature showers

• Modern and stylish guest rooms • Free hot Morning Medley breakfast buffet with lots of options • Free Wi-Fi

Rested. Set. Go.

ComfortSuites.com

• Swimming pool and/or fitness center

Good night. Great savings.

• Free parking • FPO, custom info here • FPO, custom info here

Book your room with us today: SleepInn.com/XXXX • 000.000.0000

The faster way to rewards. Sign up today at ChoicePrivileges.com.

Being well rested never goes out of style.

Email Signature

Sleep Inn® by Choice Hotels® provides a reliable and simply stylish experience that will leave you feeling well rested and happy.

Note Card

Postcard (back & front)

Dream Better Here

Sample Materials: Advertising, Presentations & Events Behind every great day is a great night. • 100% smoke-free spacious suites • Premium bedding, soft and firm pillows • Free Wi-Fi

Rested. Set. Go.®

• Free hot breakfast with hearty and healthy options

Billboard It’s Quality® time. • Free hot, fresh & healthy breakfast • Free Wi-Fi • Customizable copy area • Customizable copy area • Customizable copy area

Easy Stop On The Road

• Customizable copy area

Easy Stop On The Road

Get your money’s worth.

Secondary Name 123 Street Name Rd. Cityname, ST

Book Now

EconoLodge.com

Print Ad - Full Page

Online Ad

Comfort Inn Airport Meeting Planners Inc. John Smith November 30

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 ComfortSuites.com

Secondary Name 000.000.0000

Table Top Display Business Sales Presentation

Easy Stop On The Road

Secondary Name 000.000.0000

EconoLodge.com

Secondary Name 000.000.0000

Bus Wrap

Table Throw

Sample Materials: In-Hotel Collateral & Public Relations Good people, good place, good times.

Please pardon our appearance.

We look forward to providing you a more restful stay experience!

5:30 AM – 9:30 AM Weekends

5:30 AM – 10:00 AM

Dream Better Here

Check-Out Folio – Tips for Guests

Renovation & Breakfast Signage

D Q B E

S AL

TI N SE

Weekdays

Please contact the front desk if we can help you in any way.

A reliable stay so you’re ready to hit the road.

 Download the Choice Hotels mobile app on your Smartphone

A K FA

RVICE

 Visit ChoiceHotels.com to post a Real Guest Review of your stay

 Book your next Rodeway Inn® hotel stay directly with us at ChoiceHotels.com or on the mobile app to receive the best rate and earn Choice Privileges points

BRE

 Complete our hotel survey when it arrives by email

Breakfast Hours

 Return your room keys to the front desk or leave them in your room

After you check out:

Q E S

o Not a member yet? Enroll now at the front desk to earn your points from this stay or go to ChoicePrivileges.com.

Come join us for breakfast

 Make sure we have your Choice Privileges® number so you can earn points toward free nights, gift cards and more

Before you go:

We appreciate your understanding as we work diligently to refresh our hotel. New lobby and guestroom furnishings with serene colors and textures inspired by nature.

Thank you for staying with us!

Good night. Great savings.

Hot,Fresh & Healthy

B R E A K FA S T H O U R S :

5:30 - 10:00 am Weekdays

Breakfast Menu Hearty Breakfast Choices: Original and Flavored Fresh Waffles

6:00 - 11:00 am Media Alert Contact: [Insert Contact Name] Tel: [Insert Contact Phone Number] Email: [Insert Contact Email Address]

Weekends

Greek and Low-Fat Yogurts Granola, Dried Fruit, and Nuts

When: [Enter Event Date – Day of Week, Month & Day, Year] at [Enter Event Starting Time – X:XX a.m./p.m.]

Healthy and Child-Friendly Cold Cereals

[Enter Property Street Address]

Fresh Fruits

Who: [Enter Who is Hosting i.e., NAME/S, hotel owner/s; NAME, General Manager], hotel staff and [Enter Additional Attendees, i.e. Dignitaries, etc.].

Oatmeal <blank>

For media RSVPs or to schedule an interview, please contact [Enter Event Contact Name] at [Enter Event Contact Phone Number] or via email at [Enter Event Contact Email Address].

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[Enter Any Additional Event Details Here].

Beverages:

**PHOTOGRAPHS & INTERVIEWS AVAILABLE UPON REQUEST** ###

Coffee, Hot Tea, Milk, and Juices <blank>

About MainStay Suites Live Like Home Being away from home doesn’t mean you have to be out of balance. Let MainStay Suites extended stay hotels help you maintain your lifestyle during longer stays. Enjoy apartment-like living with the comfort of home, plus the benefits of staying in a hotel—like spacious suites with fully-equipped kitchens, free continental breakfast, free Internet—and regular housekeeping, too. The best of both worlds, with the added benefit of the Choice Privileges® rewards program to make extended travel even more rewarding.

Choice Hotels International offers the Choice Privileges loyalty rewards program with nearly 22 million members worldwide.

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Hard-Boiled Eggs

What: The [Enter City] MainStay Suites [Type of Event] event.

Additional corporate information may be found at www.ChoiceHotels.com.

Bagels, Pastries, and Breads

Healthy Breakfast Choices:

[Enter City, State Abbreviation] ([Enter Date – Month & Day, Year]) – Join members of your local community as well as owners, management, and staff of the [Enter City] MainStay Suites for a special [Type of Event – i.e., Grand Opening or Re-Opening/Ground Breaking/Fundraising or Charity, etc.] event.

About Choice Hotels Choice Hotels International, Inc. is one of the world’s leading hotel companies. The company’s 10 brands Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, and the Ascend Hotel Collection membership program, serve guests worldwide.

Hot Breakfast Meat

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MEDIA ALERT: MainStay Suites Hotel in [Enter City, State] Holds [Enter Type of Event] Event

Where:

Hot Eggs

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Public Relations Templates, Tips & Guidelines

Rested. Set. Go.

More than materials. Easy-to-use website. When we designed SmartMarketing, we wanted to provide more than professional materials. We wanted every aspect of the site to be efficient and easy-to-use. Here’s how: • Simple site navigation • Variety of template options • Effortless personalization tool • Streamlined checkout process • Accessible image library • Helpful My Documents page to organize, re-use, archive, share and download completed orders

How it works Start by selecting your item, then customize the template to your exact specifications. Once approved, simply download your item to save as a PDF, or send it to a printer of your choice to start sharing with your guests. Really, it’s as simple as 1-2-3!

1. Choose Select the item you want to personalize.

2. Get started at ChoiceCentral.com/SmartMarketing

2. Customize Edit the template and make it your own.

3. Connect Download and share your material with your guestsâ&#x20AC;&#x201D; online or in printâ&#x20AC;&#x201D;to help drive more business.

How can we help you? The SmartMarketing Support Team is here for you. Whether youâ&#x20AC;&#x2122;re accessing the website for the first time or need help submitting an order, you have our support every step of the way. Phone: 800.983.3462 | Email: info@choicemarkit.com