Rodeway Inn SMARTMARKETING by Choice Hotels International

ALL NEW. EVEN SIMPLER.

Designed to boost your business and beat the competition.

CHO202-13469 SM Brochure_Rodeway_v2.indd 1

12/23/16 12:15 PM

CHO202-13469 SM Brochure_Rodeway_v2.indd 2

12/23/16 12:15 PM

USERNAME PROPERTY LOCATION LOGOUT CREATE

MY ACCOUNT

IMAGE LIBRARY

RESOURCES

SmartMarketing. Designed with you in mind..

√ Professional

Get access to every marketing resource you need to effectively reach your target guests, helping you boost your bookings.

Feel confident when marketing your hotel with a variety of materials that are professionally designed and written, all within brand standards.

√ Simple Save time and reduce marketing costs with an easy-to-use website and templates. Co-op Marketing members receive FREE customization, artwork and personal help that are only a phone call or email away.

All New. Even Simpler. Drive more business with professional marketing materials for your hotel. GET STARTED

Do More With Sales Flyers

Boost Midweek Business

Loyalty is Key

Customize your ﬂyers to appeal to speciﬁc audiences to inspire them to book a stay. Updated templates enable you to target new guests with tailored content, personal messages, and more photo options.

Attract more business travelers with custom materials, such as sales ﬂyers, postcards, rack cards, ads and more. Start by personalizing the new business sales presentations for your next pitch.

Ensure your guests book more stays with the Choice Privileges® rewards program. Use enrollment cards, parking signs, welcome letters and more to enroll new members and recognize loyal guests.

PERSONALIZE NOW

CREATE NOW

ORDER NOW

√ Flexible Choose your own printer, or use a Choice Hotels Qualified Printer to produce your final materials. Simply save the file as a PDF to print or email on demand.

Get started at ChoiceCentral.com/SmartMarketing

CHO202-13469 SM Brochure_Rodeway_v2.indd 3

SMARTMARKETING.

Every aspect of the new SmartMarketing website has been designed with input from our franchisees. That’s why it’s even simpler to personalize materials, stay up-to-date with brand standards and promote your hotel.

√ Business-Focused

Welcome to SmartMarketing. The all-new SmartMarketing makes promoting your hotel easier and more effective than ever before. Make the smart move and get started today.

12/23/16 12:15 PM

All-new materials We redesigned all of the SmartMarketing materials to make them more modern and fresh, with key areas to personalize and a lot of new photo options. And we continue to add more materials and resources on a regular basis, so be sure to check the site often for updates.

Advertising

In-Hotel Collateral

- Billboards - Online Ads - Print Ads

-C heck-Out Folio – Tips for Guests - On-Hold Messaging - Renovation Signage - Satisfaction Card - Welcome Card

Choice Privileges® - Bottle Hanger - Enrollment Card - Gift Bags - Letterhead - Parking Sign - Thank You Card – Key Card Insert - Welcome Letters

Image Library - Brand Style Guidelines - DOT Signage - Logos

CHO202-13469 SM Brochure_Rodeway_v2.indd 4

Marketing Collateral - Brochures - Postcards - Rack Cards -S ales Flyers Flyer Target Audiences: Business – Local, Business Traveler, General, Government, Groups, Leisure, Military, Sports, Unexpected, University, Wedding

Presentation & Event Materials

Stationery

- Press Release Templates - Tips and Guidelines

Social Media

Vehicle Graphics

- Best Practices - Case Studies - Forms and Guidelines

- Bus and Van Wraps

- Business Sales Presentations - Table Throw - Table Top Display

Public Relations

Business Cards Email Signatures Envelopes Fax Cover Sheet Letterhead Mailing Label Note Cards Pocket Folder

12/23/16 12:15 PM

Sample Materials: Choice Privileges & Social Media

Social Media Best Practices, Forms & Guidelines

Bottle Hanger

Enrollment Card

Thank you

for being a Choice Privileges® Elite member!

Friendly reminders to help you make the most of your membership:

ELITE DIAMOND

• Elite members earn extra points on qualifying stays Gold: 10% Platinum: 25% Diamond: 50% • Select Your Extras preference and get instant rewards for midweek stays • Book directly at ChoiceHotels.com or on the Choice Hotels mobile app to earn points and for the best rate Terms and conditions apply. For full details, visit ChoicePrivileges.com

Thank You Card – Key Card Insert Parking Sign

CHO202-13469 SM Brochure_Rodeway_v2.indd 5

Gift Bag

12/23/16 12:15 PM

Welcome to the Rodeway Inn Airport. At our hotel, the staff goes above and beyond to accommodate our guests. We’re here to make everything as comfortable as possible for you while you’re traveling for business. Mention this flyer when booking to receive 10% off your stay.

Sample Materials: Marketing Collateral

Good night. Great savings.

Secondary Name Cityname, ST RodewayInn.com/XXXX

Rest up and hit the road.

Our key amenities

Close to us

• Free morning coffee

• Disney California Adventure Park

• Free Wi-Fi

• Downtown Disney

• Free premium movie channel

• Knott’s Berry Farm

• Free continental breakfast

• Knott’s Soak City Orange County

• Seasonal Outdoor Pool

• Crystal Cathedral

• Bus Parking

• American Sports Center

• Truck Parking

• OC Fair & Event Center

• Government Travelers: FEMA Approved

• Anaheim Convention Center

• Elevator(s)

• Honda Center

• Interior Corridors

• Angel Stadium of Anaheim

• Outdoor Whirlpool/Hot Tub

• Outlets at Orange

• Windows Open

• John Wayne Airport • Anaheim Garden Walk

From the moment you arrive to the second you

• Newport Beach

take off, our Rodeway Inn has you covered. So sit back and relax with a free premium movie channel, Wi-Fi and more. Rodeway Inn Airport 123 Rested Rd. Comfort, CA 45678 645.555.4513 Book your room with us today at RodewayInn.com

Sales Flyer (back & front) Our key amenities • Free morning coffee • Free Wi-Fi

Good night.• Free premium movie channel • FPO, custom info here Great savings.

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000

Good night. Great savings.

Start your day right.

Secondary Name 123 Street Name Rd. Cityname, ST 00000 RodewayInn.com/XXXX

Book your room with us today at RodewayInn.com/XXXX

• FPO, custom info here

Travel made simple.

When you’re on the road, there’s nothing

and value — at our Rodeway Inn, you’ll find both.

better than waking up to a fresh cup of Joe. At our Rodeway Inn® by Choice Hotels® Enjoy free coffee and hit the road feeling you’ll find everything you need for a well rested and energized. comfortable stay and a sound night’s sleep.

• FPO, custom info here

so you can focus on your•next adventure. FPO, custom info here

With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences.

Travel made simple.

Traveling on a budget requires convenience

custom When the road beckons, •weFPO, simplify travelinfo here

Join the Choice Privileges® rewards program. The fast way to a free hotel night.

• FPO, custom info here

With a name you can trust and a price

• FPO, custom info here

you can afford, we’ll get you ready for

When you’re traveling for work, we’ll get you

Rodeway Inn Airport 123 Rested Rd. Comfort, CA 45678 RodewayInn.com

free Wi-Fi to a premium movie channel, you’ll find

ready for the road ahead. From free coffee and everything you need to feel comfortable, and be productive, at our Rodeway Inn® by Choice Hotels®. Get ready to hit the road.

the road ahead.

• FPO, custom info here

Brochure Trifold (inside, front & back) Close to us • Sample – historic home • Sample – aquarium • Sample – art museum • Sample – sports venue • Sample – business • Sample – highway • Sample – airport • Sample – downtown • Sample – restaurant • Sample – retail outlet • Sample – race track • Sample – amusement park

Join the Choice Privileges® rewards program. The fast way to a free hotel night. With Choice Privileges, you get rewards right from day one, at over 5,500 hotels worldwide—with no blackout dates. When points add up this fast, you’re never far from earning rewards such as a free night and memorable experiences. Sign up today at the hotel front desk or at ChoicePrivileges.com to get rewards right away.

CHO202-13469 SM Brochure_Rodeway_v2.indd 6

12/23/16 12:16 PM

Sample Materials: Stationery

Good night. Great savings.

Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 RodewayInn.com/XXXX

Rodeway Inn Airport 123 Rested Rd. Comfort, CA 45678 RodewayInn.com

Good night. Great savings.

Travel made simple.

John Smith General Manager

Our key amenities • Free morning coffee

When you travel for work, our Rodeway Inn®

Good night. Great savings.

• Free Wi-Fi

by Choice Hotels® you’ll find everything you need for a comfortable stay and a sound

• Free premium movie channel

night’s sleep. With a name you can trust and

• Free continental breakfast

a price you can afford, we’ll get you ready

• Seasonal Outdoor Pool

for the road ahead.

• Bus Parking

RodewayInn.com/XXXX

T 000.000.0000 F 000.000.0000 D 000.000.0000 C 000.000.0000 name@urlname.com 2345 Street Name Rd. Cityname, ST 00000

Close to us

• Downtown Disney • Knott’s Berry Farm

Good night. Great savings. Secondary Name 123 Street Name Rd. Cityname, ST 00000

RodewayInn.com/XXXX

• Disney California Adventure Park

Rodeway Inn Airport 123 Rested Rd. Comfort, CA 45678

000.000.0000 Cityname, ST 00000 123 Street Name Rd.

645.555.4513

Secondary Name

Book your room with us today at RodewayInn.com

Rack Card (front & back)

The faster way to rewards. Sign up today at ChoicePrivileges.com.

Stationery (Letterhead, Business Card, Envelope) RodewayInn.com

Good night. Great savings.

Pocket Folder

Rodeway Inn Airport 123 Rested Rd. Comfort, CA 45678

YOUR NAME | Title

Traveling on a budget requires convenience and value — at our Rodeway Inn® by Choice Hotels®, you’ll find both.

Good night. Great savings.

When the road beckons, we simplify travel so you can focus on your business at hand.

Our key amenities • Free morning coffee

• Free continental breakfast

• Free Wi-Fi

• Seasonal Outdoor Pool

• Free premium movie channel

Good night. Great savings.

Secondary Name 123 Street Name Rd, Cityname, ST 00000 t 000.000.0000 c 000.000.0000 name@urlname.com RodewayInn.com/XXXX

Email Signature

• Elevator(s)

Book your room with us today at

Postcard (back & front)

CHO202-13469 SM Brochure_Rodeway_v2.indd 7

Note Card

12/23/16 12:16 PM

Sample Materials: Advertising, Presentations & Events

Good night. Great savings. • Free morning coffee • Free Wi-Fi • Free premium movie channel

3 MILES - EXIT 26

Get ready to hit the road. • Free morning coffee • Free Wi-Fi

Good night. Great savings.

• Free premium movie channel

Billboard Get ready to hit the road. • Free morning coffee • Free Wi-Fi • Free premium movie channel • FPO, custom info here

Good night. Great savings.

Staying for Work is Simple

• FPO, custom info here • FPO, custom info here

Good night. Great savings.

Secondary Name 123 Street Name Rd. Cityname, ST

Book Now

Meeting Planners Inc. November 30 Secondary Name 123 Street Name Rd. Cityname, ST 00000 000.000.0000 RodewayInn.com

Online Ad

RodewayInn.com

Print Ad – Full Page

Secondary Name 000.000.0000

Good night. Great savings.

Table Top Display

Business Sales Presentation

Good night. Great savings.

RodewayInn.com

Secondary Name 000.000.0000 RodewayInn.com

Secondary Name 000.000.0000

Bus Wrap Table Throw

CHO202-13469 SM Brochure_Rodeway_v2.indd 8

12/23/16 12:16 PM

Sample Materials: In-Hotel Collateral & Public Relations

Good night. Great savings.

Thank you for staying with us!

What are your peers saying about SmartMarketing?

Pardon our dust, renovations are a must. We appreciate your understanding. New enhancements are in the works to make your future stay more enjoyable.

Before you go: ü Make sure we have your Choice Privileges® number so you can earn points toward free nights, gift cards and more o Not a member yet? Enroll now at the front desk to earn your points from this stay or go to ChoicePrivileges.com.

Welcome

ü Return your room keys to the front desk or leave them in your room

After you check out: ü Complete our hotel survey when it arrives by email ü Visit ChoiceHotels.com to post a Real Guest Review of your stay

Amenities

ü Download the Choice Hotels mobile app on your Smartphone ü Book your next Rodeway Inn® hotel stay directly with us at ChoiceHotels.com or on the mobile app to receive the best rate and earn Choice Privileges points

“ SmartMarketing enables me to have a marketing department without the expense of one.” — Rodeway Inn, Philadelphia, PA

Good night. Great savings.

Please contact the front desk if we can help you in any way.

A reliable stay so you’re ready to hit the road.

CHECK-IN/CHECK-OUT Check-in is guaranteed by 4:00 p.m. Check-out time is 11:00 a.m. Please notify the Front Desk Staff at extension “0” if you would like to arrange a late check-out time. COMPUTER/INTERNET Complimentary wireless high-speed Internet access is available throughout the hotel.

Check-Out Folio – Tips for Guests

Renovation Signage & Welcome Card

CONTINENTAL BREAKFAST Complimentary coffee, juice and baked goods are available in the Lobby from 6:00 a.m. to 9:00 a.m., daily. Coffee is available 24 hours a day. CRIBS AND ROLLAWAYS Cribs are available free of charge from Housekeeping. There is a $5.00 per night charge for each rollaway. Both are limited availability and will be provided on a first come, first served basis. HOUSEKEEPING Call the Front Desk Staff at extension “0” for items you may need. Items such as extra linens, towels, face cloths, soap and toiletries are available 24 hours a day, free of charge.

Media Alert Contact: [Insert Contact Name] Tel: [Insert Contact Phone Number] Email: [Insert Contact Email Address]

ICE MACHINES Ice machines are located on each guestroom floor near the stairs.

MEDIA ALERT: Rodeway Inn [Enter Inn/Inn & Suites] Hotel in [Enter City, State] Holds [Enter Type of Event] Event

“ With SmartMarketing, I can easily make my own marketing materials that are professional, easy to use and easy to present to the public. I’m not spending my time developing materials; I’m spending my time talking to clients.” — Rodeway Inn, Grand Island, NE

[Enter City, State Abbreviation] ([Enter Date – Month & Day, Year]) – Join local community leaders as well as owners, management, and staff of the [Enter City] Rodeway [Inn/Inn & Suites] hotel for a special [Type of Event – Grand Opening or Re-Opening/Ground Breaking/Fundraising or Charity] event. What: The [Enter City] Rodeway [Inn/Inn & Suites] [Type of Event] event. When: [Enter Event Date – Day of Week, Month & Day, Year] at [Enter Event Starting Time – X:XX a.m./p.m.] Where:

[Enter Property Street Address]

Who: [Enter Who is Hosting i.e., NAME/S, hotel owner/s; NAME, General Manager], hotel staff and [Enter Additional Attendees, i.e. Dignitaries, etc.]. For media RSVPs or to schedule an interview, please contact [Enter Event Contact Name] at [Enter Event Contact Phone Number] or via email at [Enter Event Contact Email Address]. [Enter Any Additional Event Details Here]. **PHOTOGRAPHS & INTERVIEWS AVAILABLE UPON REQUEST**

13-362_Convention_Production_Rodeway_Welcome.indd 1

### About Rodeway Inn Good Night. Great Savings. Forget about fancy. When all you need is a solid deal on a simple stay, Rodeway Inn hotels are just what you’re looking for. Get a fresh, clean room for a good night’s sleep; a nice, hot shower and a good cup of coffee. Rodeway Inn hotels offer the basics for travel on a budget, with the reliability and security of a national brand you can trust. Looking for great value while you’re on the road? Count on Rodeway Inn for the rest that keeps you going. About Choice Hotels Choice Hotels International, Inc. is one of the world’s leading hotel companies. The company’s 10 brands Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria hotels & suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, and the Ascend Hotel Collection membership program, serve guests worldwide. Choice Hotels International offers the Choice Privileges loyalty rewards program with nearly 22 million members worldwide. Additional corporate information may be found at www.ChoiceHotels.com.

CHO202-13469 SM Brochure_Rodeway_v2.indd 9

Public Relations Templates, Tips & Guidelines

5/7/13 2:18 PM

“ Materials on SmartMarketing are so sharp and appealing that when my hotels use them, it looks like they use a vendor who charges an arm and a leg. It’s awesome they have access right through their brand page.” — Rodeway Inn, Pasadena, CA

12/23/16 12:16 PM

More than materials. All-new website. When we redesigned SmartMarketing, we didn’t stop at all-new materials. We wanted every aspect of the SmartMarketing site to be easier and more efficient than ever. Here’s how: - Simplified site navigation

How it works SmartMarketing is now easier to use! Start by selecting your item, then customize the template to your exact specifications. Once approved, simply download your item to save as a PDF, or send it to a printer of your choice to start sharing with your guests. Really, it’s as simple as 1-2-3!

1. Choose Select the item you want to personalize.

- New template options - Easier-to-use personalization tool - Streamlined checkout process - Improved image library - New search feature

CHO202-13469 SM Brochure_Rodeway_v2.indd 10

12/23/16 12:16 PM

2. Get started at ChoiceCentral.com/SmartMarketing

2. Customize Edit the template and make it your own.

3. Connect Download and share your material with your guests â&#x20AC;&#x201C; online or in print â&#x20AC;&#x201C; to help drive more business.

CHO202-13469 SM Brochure_Rodeway_v2.indd 11

12/23/16 12:16 PM

How can we help you? The SmartMarketing Support Team is here for you. Whether youâ&#x20AC;&#x2122;re accessing the website for the first time or need help submitting an order, you have our support every step of the way. Phone: 800.983.3462 | Email: info@choicemarkit.com

CHO202-13469 SM Brochure_Rodeway_v2.indd 12

12/23/16 12:16 PM