"UNIQLO - Competitive Analysis." Date completed: October 2012. Brief: International Advertising & Promotions - Midterm Paper. Write-up #2 for a semester-long project which asked us to build a marketing strategy for a company to enter into a new country. This paper follows "UNIQLO - Opportunities in Brazil". An assignment which follow "UNIQLO - Company Case Study." Continues with a deeper dive into the company's story and current situation. Concludes with SWOT analyses for the firm and two of its competitors (GIORDANA and GAP).