Business Anthropologist Strategic Designer
Parsons the New School for Design Strategic Design & Management GPA: 3.91
Washington University in St. Louis Major: Anthropology Minors: Chinese and Marketing
18 Oakcrest Court Holmdel, NJ 07733
YMA Fashion Scholarship Fund ▪ 2014 $5,000 Round Scholar
Parsons the New School for Design ▪ Dean BBA Scholar ▪ Chase Program Scholar
Washington University in St. Louis ▪ Lambda Alpha, National Anthropology Honorary Society ▪ Alpha Kappa Psi, Business Fraternity
I’ve worked in various industries. Cadreon 07/2016 - Present Advanced TV – Associate New York, NY ▪ Maintain a deep understanding of Cadreon’s ATV capabilities in order to educate new clients. ▪ Manage the ATV strategy, buying and reporting across various accounts and agencies. ▪ Liaise between key internal groups on each account (marketplace, research/analytics, finance, operations.) ▪ Design and deliver campaign performance reviews to agencies. ▪ Create hyper-targeted consumer segments – based on search histories, demographics/psychographics, etc. ▪ Leverage optimized algorithms and proprietary data to secure the best network/daypart mix for each client. ▪ Work with market research firms to develop post-campaign Brand Health Studies, Sales Match-Back Studies, etc. Starcom Mediavest 09/2015 – 07/2016 Tapestry – Junior Planning Associate (Multicultural) New York, NY ▪ Assisted the Media Director with plan/campaign development, activation and monitoring. ▪ Supported the Media Director during status calls and pitches to the client. ▪ Aligned individual activations teams (including digital, social, OOH, print, radio and TV.) ▪ Liaised between Hispanic and General Market teams, as well as between the client and the creative partner. ▪ Met with vendors to explore new opportunities and possible partnerships. ▪ Utilized company software to create planning scenarios, build custom audience targets, etc. ▪ Utilized third-party tools (i.e. Clear Decisions, AdIntel) as well. ▪ Created PPT decks for tactical recommendations, competitive analyses, consumer storyboards, etc. ▪ Created and maintained Excels of budget trackers, cost outs, buy specs, flow charts, work processes, etc. The Doneger Group Intern - The Tobe Report ▪ Attended collection previews and reported on up-and-coming products. ▪ Researched and curated trends into strategic recommendations for clients.
06/2014 - 08/2014 New York, NY
Nouvelle Garde Intern - PR ▪ Tracked and collected press material for clients. ▪ Maintained list of media contacts and reached out to new ones.
08/2013 - 09/2013 New York, NY
Pilot Projects LLC Intern - R&D ▪ Ideated and prototyped a new handbag concept. ▪ Submitted a shelter design proposal to NYC’s Feral Cat Initiative. ▪ Summarized a brand for its new CEO.
12/2012 - 09/2013 New York, NY
10 Crosby Derek Lam Intern - Sales ▪ Put together press packets and maintained sample closet. ▪ Ensured quality buyer relations, in the showroom and over the phone. ▪ Handled various Excel documents, i.e. order forms, fabric buys, and line lists.
06/2011 - 01/2012 New York, NY
I’ve helped launch brands. Monique Rene NY
A handbag start-up with an innovative new concept.
Content Creator ▪ Wrote press release, designed look-book, proposed social media strategies. ▪ Results: Completion of an up-and-running website, plans to launch another season. Styleta A fashion nonprofit launching a WashU chapter. Creative Director ▪ Recruited members, directed photo shoots, oversaw runway show planning. ▪ Results: Runway event’s 160+ guests helped raise $5,000 for Charity Water. WUSICE An environmental group connecting to schools overseas. PR Executive ▪ Initiated first ever US-China undergraduate conference on climate change. ▪ Results: 11 Fudan University students hosted, white paper delivered to UN COP16.