HEALTH INSURANCE INITIATIVE OF THE YEAR - MALAYSIA
Prudential helps Malaysians gets the most out of life through its critical illness protection
The insurer nabbed the Health Insurance Initiative of the Year Award for its PRUMy Critical Care initiative.
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stablished in 1924, Prudential myeloid leukaemia); and Auditor/ Assurance Malaysia Berhad has Model, Jeslinda Paul (spinal cord been serving the savings and injury), the campaign resonates with protection needs of Malaysians for Prudential’s belief of celebrating doers PRUMy Critical Care over 96 years. Its purpose is to help who strive to take control of their We do protection with lump sum payout to you when critical illnesses strike. people get the most out of life by own fate no matter what life throws making healthcare affordable and at them. These young individuals were Protection Insurance accessible, protecting customers’ unexpectedly struck with critical illness wealth and growing their assets, and at the prime of their lives but were able empowering them to save for their to overcome their challenges. goals in life. At the centre of the campaign, is In Malaysia, major critical illnesses Prudential’s critical illness solution— such as cancer, heart attack, and PRUMy Critical Care which provides stroke, are prevalent and are still comprehensive, flexible, and affordable continuing to be a growing public financial protection against 160 critical health concern. Even as most people illness conditions, one of the highest continue to focus on protecting in the market and offers coverage up themselves against COVID-19, we to age 100 for early, intermediate, and need to be reminded that other critical late-stage detection. illnesses are still Upon frequent among diagnosis our population. of a critical Life is full of ups and Heart disease is illness, the downs, but that does not the number one policyholder stop us from fulfilling our cause of death receives a dreams and achieving the in the country lump sum cash and cancer is the payout which most we can fourth, with one in he/she can ten men and one in use to pay for nine women at risk of getting cancer. a caregiver, alternative treatments, A common myth is that insurance supplements or any other financial is not needed when one is young and obligations. healthy. But contrary to popular belief, Prudential is proud to receive the medical emergencies can hit when Health Insurance Initiative of the Year least expected and critical illnesses for PRUMy Critical Care. This solution can strike anyone regardless of their was introduced to bridge the critical age, health, or fitness level. Having illness protection gap in Malaysia and financial protection with medical and increase awareness on the importance critical illness insurance alleviates the of critical illness protection by giving financial stress of recovering from an its customers the financial support for illness. the best care and treatment that they To raise awareness on the deserve without compromising their importance of financial protection hard-earned savings. against critical illnesses, Prudential Guided by their mission of providing worked with four young critical illness financial freedom and peace of mind survivors from different backgrounds to all Malaysians, Prudential continues to debunk popular misconceptions to innovate and deliver affordable and surrounding critical illness and their accessible solutions. Start securing journey to overcome it. Collaborating your future today to get the most out with: Filmmaker, Jared Lee (testicular of life with Prudential and discover PRUMy Critical Care provides comprehensive, flexible ,and cancer); Radio DJ, Hisham Hamzah more about PRUMy Critical Care on affordable financial protection against 160 critical illness (heart attack); Dancer, Emily Tan (acute their website www.prudential.com.my. conditions
56 INSURANCE ASIA
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