Spirit This Christmas
Spirit This Christmas
In the true spirit of the festive season and to continue our promise to drive real change in the world, Simply Lunch is embarking on a mission from 3rd November to 31st of December 2025.
During this time Simply Lunch will contribute a sum of 12 pence from the sale of every Ultimate Festive Feast Sandwich, to Meals & More (Charity number 1179092).
Meals & More maintains a steadfast commitment to ensuring that disadvantaged children, who confront the dual hurdles of poverty and social isolation, receive not only nutritious meals but also a wide range of enriching activities throughout school holidays.
Christmas is one of the most important times of the year for our business, and packaging plays a very important role in ensuring our products stand out from competitors. This year, we have refreshed our festive packaging, introducing brighter, bolder colours, consistent fonts, and updated imagery to bring our Christmas packaging in line with our core range. This consistency makes our products easier to identify on shelf, while the festive touches highlight the spirit of the season and strengthen our brand presence against competitors.
This Christmas
Spirit This Christmas
Last years Meals & More event was packed with fun for the children in attendance, we held a drawing competition and have taken inspiration from their drawings to add a Christmas design onto the side of our packaging.
Not only does this add a festive feel, but it also keeps the theme of the playful messaging we have used throughout our refresh on pack.
Spirit This Christmas
The same Christmas and festive feel for our imagery this year, using brighter visuals that bring extra vibrancy to our Christmas range. While still capturing the seasonal spirit, the new look is designed to feel more eye-catching ensuring our products stand out and complement the new packaging.
Spirit This Christmas
Our brochure is updated to include our Christmas range, featuring at the beginning of the brochure making it clear and easily accessible to all our customers.
This will allow customers to easily browse both our Simply Lunch and MADE Christmas range.
Spirit This Christmas
The one pager is used to clearly outline our campaign objective and highlight the hero product we are driving this season. It can be used as a reference guide outlining our Christmas range and includes a quick an easy CTA to donate to Meals & More.
A second one pager was created for customers who only stock our MADE range to showcase out campaign objectives clearly and make them aware of the festive products available to them.
This Christmas
We have created a variety of assets to assist you in promoting our Christmas Campaign, including:
• Posters
• Digi Screens
• SELs
• Fridge Strips
• Banners
• Wobblers
Spirit This Christmas
Our festive posters are designed to engage consumers directly at point of purchase. By keeping the design simple and eye-catching, with minimal copy and a strong focus on the food, we ensure the product takes centre stage. Subtle sensory messaging is woven into each poster, to create a stronger emotional connection with the consumer.
Signature posters have also been created for the Christmas products in our MADE range available for any customers who only stock our MADE range.
Shelf Edge Labels (S.E.L’s) are key for grabbing a customer’s attention at the point of purchase. Our design instantly communicates the festive message, aiding in quick decision making for consumers.
Using digital screens that include warm, inviting festive colours allow us to grab the attention of the consumer and creates further excitement and intrigue to our products.
We have created a group of assets for you to use on your social media channels. All the images have been designed to entice your consumers into purchasing these products.
Alongside the assets we have put together copy for you to use with these. All the copy will be fun & punchy, just as Christmas should be.
If there is anything else that you would like created, please also let us know.
Pulled turkey, smoked streaky bacon, gravy stuffing mayonnaise, cranberry sauce and spinach on malted bread.
3 DAY SHELF LIFE
Streaky bacon and pork and onion sausage with gravy stuffing mayonnaise in a ciabatta made with Wildfarmed flour.
3 DAY SHELF LIFE
Parsnip Fritters, sage and onion stuffing with vegan mayonnaise, cranberry sauce, grated carrot and spinach on malted bread.
3 DAY SHELF LIFE
Turkey, stuffing mayonnaise and meat gravy mayonnaise in white bread.
3 DAY SHELF LIFE
Sliced Brie with cranberry sauce and cheese sauce on a topped toastie.
3 DAY SHELF LIFE
By stocking our Ultimate Festive Feast range, you’ll not only drive festive sales but also support disadvantaged children across the UK through our partnership with Meals & More.
How You Can Join themSpirit of Giving
• Stock the Festive Feast – 12p from every sandwich goes to Meals & More.
• Be Part of Our PR Story – we’ll celebrate your support across our channels and press.
• Go the Extra Mile (optional, but powerful):
• One-off or additional donations to Meals & More.
• Contribute prizes for a Christmas raffle (gift cards, toys, books, festive treats).
• Provide provisions or small seasonal gifts for children and families. Show your customers that you care about more than just sales.
Join us in spreading the Spirit This Christmas. Confirm your festive order today and let us know if you’d like to add an extra touch of giving.
