Aotrom Package of Information

Page 5

buisness model canvas The Business Model Canvas

Designed for:

Designed by:

Date:

Version:

Key Partners

Key Activities

Value Propositions

Customer Relationships

Customer Segments

Crowdfunding backers

Make engaging and up-todate socials & campaigns to draw in customers

A far cheaper mental health mood lamp

Engaging social media

16-25 first time movers

Discounts for valued customers

• First time decorators

Other financial investors Custom Manufacturers/ Suppliers • alucast.co.uk

Create efficient supply chain to reduce cost in manufacture

• hendfab.com Crowdfunding platforms

Positive benefit to users sleeping patterns & mental health Improvement to aesthetics of a space

Range of crowdfund tiers and rewards

Enjoyment of modifying and improving a product

• Kickstarter

• Moving out to college/ university • Lower disposable income, however still wanting quality • Happy to wait for delivery of kickstarter

• indiegogo

• Adaptable to modern technology

Key Resources

Channels

Networking

Start online

Manufacture staff - internal & external manufacturers

• Crowdfunding

Workshop production line Social media accounts Designers Accountants & other staff Capital raised from initlal round of funding

Cost Structure

Adults concerned with sleep cycle of themselves/their children 16-25 interested in electronic engineering and wanting a customisable lamp

Continue Online • Etsy • Shopify • Amazon Launchpad Physical Presence • Boutique stores

Revenue Streams

Pre-made parts

Further design staff

Local production

Marketing

Staffing

Assorted other staff

Warehouse storage cost

Initial one-off lump sum funding from campaign backers -covers initial cost e.g. tooling In future revenue coming from increased sales across more platforms once initial costs have been sunk

Shipping between different manufacturers and to end customer

This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

DesigneD by: Strategyzer AG

strategyzer.com

The makers of Business Model Generation and Strategyzer

aotrom

page 5

charlie cumming . pde3 . 2020


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