buisness model canvas The Business Model Canvas
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Key Partners
Key Activities
Value Propositions
Customer Relationships
Customer Segments
Crowdfunding backers
Make engaging and up-todate socials & campaigns to draw in customers
A far cheaper mental health mood lamp
Engaging social media
16-25 first time movers
Discounts for valued customers
• First time decorators
Other financial investors Custom Manufacturers/ Suppliers • alucast.co.uk
Create efficient supply chain to reduce cost in manufacture
• hendfab.com Crowdfunding platforms
Positive benefit to users sleeping patterns & mental health Improvement to aesthetics of a space
Range of crowdfund tiers and rewards
Enjoyment of modifying and improving a product
• Kickstarter
• Moving out to college/ university • Lower disposable income, however still wanting quality • Happy to wait for delivery of kickstarter
• indiegogo
• Adaptable to modern technology
Key Resources
Channels
Networking
Start online
Manufacture staff - internal & external manufacturers
• Crowdfunding
Workshop production line Social media accounts Designers Accountants & other staff Capital raised from initlal round of funding
Cost Structure
Adults concerned with sleep cycle of themselves/their children 16-25 interested in electronic engineering and wanting a customisable lamp
Continue Online • Etsy • Shopify • Amazon Launchpad Physical Presence • Boutique stores
Revenue Streams
Pre-made parts
Further design staff
Local production
Marketing
Staffing
Assorted other staff
Warehouse storage cost
Initial one-off lump sum funding from campaign backers -covers initial cost e.g. tooling In future revenue coming from increased sales across more platforms once initial costs have been sunk
Shipping between different manufacturers and to end customer
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DesigneD by: Strategyzer AG
strategyzer.com
The makers of Business Model Generation and Strategyzer
aotrom
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charlie cumming . pde3 . 2020