Franchising Magazine USA January 2023

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VOL 11, ISSUE 1, janUary 2023 The magazine for franchisees • WWW. franchsingmagazine U sa . com COVER STORY ann O un CE m E n TS fRO m T h E induSTRY The Franchise Whales a mong Us 7 sT eps For sU perior Decision m aking a n E w waY TO plan fOR excep T ional F ranchise s U ccess in 2023 h Tea o the country’s leading iced tea-only franchise F ranchising ne Ws

VOlumE 11, iSSuE 1, 2023

On the cover: htea o

pRES id E n T: colin Bradbury. colin@cgbpublishing.com

publi S h ER : Vikki Bradbury. vikki@cgbpublishing.com

E di TOR ial d E pa RT m E n T: editor@cgbpublishing.com

adVERT i S ing: vikki@cgbpublishing.com jasonb@cgbpublishing.com

Edi TOR ial TE am: Michelle Quinn rob swystun

pRO du CT i O n: usaproduction@cgbpublishing.com

dESign: Jejak graphics. jejak@bigpond.com

Cgb publiShing canadian o ffice: sidney B.c canada u.S. Office: 800 5th ave, #101 seattle, Wa 98104-3102 www.franchisingmagazineusa.com

Franchising

welcome to the first issue of Franchising Magazine USA for 2023

The January 2023 issue of Franchising Magazine USA showcases some great articles to start off the year such as our Cover story h TeaO the country’s leading iced tea-only franchises, breaks through the QSR beverage industry with a simple and bullet-proof business model. You can read more about them on page 10.

a s always some great advice is covered in this issue from some of the top experts in the industry, to mention just a few we have, g eorge Knauf My perfect Franchise, topic t he Franchise Whales among Us, Whale: a term borrowed from the casino industry and often applied to the segment of franchise owners that own, or have recently liquidated, large portfolios of existing franchise units.

Lucas Frey, Bella Vista Executive advisors discusses 7 steps for superior Decision Making, we also look at a n ew Way to Plan for Exceptional Franchise success in 2023 by Evan hackel who is the cEo of ingage consulting. chris conner of FMs Franchise offers some advice on choosing a Digital-Based B2B Business in the n ew Year.

t his edition as mentioned earlier has some great articles on Franchisees who have found success in the Franchise Family. We meet air Force Veteran r ob s outherland who has always possessed a strong business acumen and ability to lead, but it was s cooter’s coffee’s emphasis on people that drew him to invest in a franchise with the brand. Matt Messina, army Veteran and Minnesota transplant decided to own a Elements Massage® franchise and is also one of many veterans who joined the Elements Massage brand following military service and took advantage of the company’s veteran incentive program, which provides them a 20 percent discount.

i look forward to another year of sharing great advice and inspiring stories from Franchisees in the coming year. happy r eading.

Franchising M aga Z in E Usa 3
SUPPLIER FORUM proud member of the ifa: international Franchise a ssociation 1501
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VOL 11, ISSUE 1, janUary 2023 The magazine for franchisees • WWW.franchsingmagazineUsa com COVER STORY annOunCEmEnTS fROm ThE induSTRY The WhalesFranchise among Us 7 sTeps ForsUperior mDecision aking a nEw waY TO plan fORFexcepTional ranchisesUccess in 2023 hTeao the leadingcountry’s tea-onlyicedfranchise
the information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. opinions expressed in the articles contained in this publication are not necessarily those of the publisher. the publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.
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4 Franchising M aga Z in E Usa IN PARTNERSHIP WITH Your Path to a Franchise Business BEGINS HERE. Find answers to the questions you have from Franchise Brands - Industry Professionals - Educational Programs • Meet hundreds of brands from every industry • Attend 75 + workshops and FREE EDUCATIONAL SEMINARS • Franchises available at every investment level starting at $10,000; find the one that fits you! • FREE ADVICE from legal and finance professionals • The largest Franchise Expos in the U.S. Scan the QR code to receive more information, or email Linda.Thompson@Comexposium.com www.FranchiseExpo.com

J an U ar Y 2023 contents

Cover

Story

10 HTeaO the country’s leading iced tea-only franchises In evey issue

Franchising News Announcements from the Industry

A-Z Franchise & Services Directory

Focus 18 Biscuit Belly: revolutionizing the classic southern Brunch

Have Your Say

22 Stretch Zone: stretch Zone goes Beyond its health and Wellness space Franchisee in Action 24 Wireless Zone: Family franchise partners thrive with leading wireless retail franchisor 36 Oxi Fresh: oxi Fresh carpet cleaning Franchisee sonia garg 40 Office Pride: the Browns put the ‘family’ in ‘family business’

Scooters Coffee: air Force Veteran Finds rewarding career in Franchising

OpenWorks: Military Veteran is cleaning Up as Business owner

Franchisor in Depth

14 Workout Anytime: how Workout anytime’s hometown Model reaches Underserved communities around the Us 30 Property Management Inc: Property Management inc. hits 400Unit Milestone and appoints new hires to accelerate growth

Expert Advice

14 Evan Hackell: a new Way to Plan for Exceptional Franchise success in 2023 16 George Knauf: the Franchise Whales among Us 28 Chris Conner: choosing a Digital-Based B2B Business in the new Year 32 Lucas Frey: 7 steps for superior Decision Making

Snapshot

20 Hounds Town USA: Jackie Bondanza, cEo of hounds town Usa, has built an interactive doggie daycare that has recessionresistant business principles built into its bones.

38 Caring Senior Service: caring senior service opens its first Florida location in greater Jacksonville area 42 Wellbiz Elements: a career change focused on wellness

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Pure Barre® and Perfect Bar™ Partner in 2023 to Fuel Wellness with Fresh Snacks and Fitness

Fueling ambition across the country, Xponential brand, Pure Barre®, the fastest, most effective full-body barre workout brand, and Perfect Bar™: The Original Refrigerated Protein Bar, today announced their partnership to support customers and clients alike in their wellness goals, throughout 2023.

Beginning January, Perfect Bar will be “ t he o fficial Fresh snack of Pure Barre,” for the duration of the year. While Perfect Bars will not be sold in studios, this co-branding partnership gives fans a number of opportunities to experience the nutrition and fitness offerings both brands have to offer, kicking off with t he Year of Bar(re) g iveaway, which will grant one winner with a year supply of Perfect Bar and an annual Pure Barre membership. to be notified when the giveaway is live, visit www.perf.bar/purebarre.

a s part of the partnership, Perfect Bar will be the supporting partner of Pure Barre’s upcoming 2023 Barre stronger challenge, which encourages members to take 20 classes in 31 days, to experience the benefits of a consistent barre practice. o ther opportunities for members of Pure Barre to learn about and taste Perfect Bar will follow throughout the year, including a multi-city studio sampling tour and joint virtual wellness events.

https://www.purebarre.com/

Puro c lean Promotes Tanya Ragbeer to Marketing, Communications Manager

PuroClean, one of the country’s leading property restoration and remediation franchises, is pleased to announce the promotion of Tanya Ragbeer to marketing and communications manager. A skilled marketing professional with more than two decades of experience from prior years in banking and media, Ragbeer’s messaging skills, branding expertise and contributions to PuroClean culture have brought great value to the company.

“ tanya is a major asset to Puro clean, contributing big ideas to our team and helping make them a reality,” Puro clean Vice President of Marketing and o nline Learning alex Pericchi said. “ she continues to elevate the Puro clean brand by developing cohesive, strategic messaging to showcase the Puro clean brand as experts in disaster response.”

handling the network’s public communications comes naturally for r agbeer, who spends her days exploring the successes of the brand, among other things, and finding ways to spread the impact nationally. influenced by the company’s diverse and inclusive culture, r agbeer was motivated by the 2022 #PuroWomen campaign, which the team put together during Women’s history Month to celebrate women in the Puro clean network who are breaking the bias in a predominantly male-dominated industry.

o utside of her work at Puro clean, r agbeer is currently serving on the tamarac chamber Board of Directors. she is also the founder and chair of transforming america t hrough interaction ( tati), a nonprofit organization committed to uniting, educating and mentoring youth.

For more information about PuroClean, call 800-775-7876 or visit www.PuroClean.com. To learn more about franchising opportunities, visit www.PuroCleanFranchise.com.

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s i P fresh Breaks into Arizona Market, Plans for Aggressive Growth in Southwest U.S.

Sip Fresh, an innovative, handcrafted juice and beverage franchise concept, is expanding out of California and entering the Arizona market with plans to open its first location in Glendale.

t his entry into the greater Phoenix area marks the first of multiple units the highquality beverage franchise is set to open in the g rand c anyon state. t he g lendale location is set to open on December 3rd at the arrowhead towne center Mall located at 7700 W. arrowhead towne center. With plans to increase its footprint in the West and s outhwestern states, this introduction into the burgeoning Phoenix market marks the next step for the brand that has already closed various multi-unit contracts in the s outhern c alifornia area.

Best known for its vibrant, eye-catching storefronts and unique presentation of fresh fruit based juices, sip Fresh’s menu includes a variety of creative flavors and blended drinks using the highest quality fruit in each beverage. t he franchise boasts an unmatched customer

experience, backed by its cheerful, friendly ‘ sipistas,’ who actively engage with guests to assist with the ordering process, helping them to sample and select the perfect drink and providing exceptional service during their visit.

“We are excited to finally introduce sip Fresh to arizona and to open the state’s first location in this top-tier market,” said

sharon arthofer, Founder and cEo of sip Fresh.

t he brand is currently exploring opportunities with experienced franchisees and multi-unit operators in the Western and s outhwestern United states. For franchising information and contact info, please visit www.sipfreshjuice.com/ Franchising.

David Tarr Named Vice President of Franchise Development for Best life Brands

Best Life Brands, LLC (“Best Life Brands”) today announced the addition of David Tarr as vice president of franchise development. Tarr will lead the Best Life Brands franchise sales team to help accelerate the growth of the company’s senior care brands, as well as future acquisitions.

“David comes to us with an extensive background in sales and franchising,” said J.J. sorrenti, cEo of Best Life Brands. “With his sales planning and leadership and our desire to continue to grow our portfolio of brands, it’s an ideal fit to help us advance the momentum the company has built.”

Prior to joining Best Life Brands, tarr served in several executive roles, including vice president of franchise development and expansion for Liberty tax service, where he facilitated the growth from 700 locations to 4,400 locations throughout the U.s. More

recently, he was the brand manager for st. gregory Development group, LLc and director of franchise development for rEP’M group, a full-service franchise development firm, where he oversaw the growth of Lime Painting from five locations to 70 throughout the Us

“i have a deep appreciation for Best Life Brand’s mission to serve seniors and their families on the continuum of care and look forward to growing the portfolio,” said tarr. “Joining a multi-brand franchise company that continues to evolve is exciting. i look forward to helping recruit, select and qualify even more new franchisees across all our brands, while working with the Best Life Brands team and our existing franchisees to ensure we are delivering our senior care solutions to as many clients as possible.”

www.bestlifebrands.com.

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t he s olution to the Poké Perce P tion Predicament

and 5pm – 8pm, all island Fin Poké co. locations will be offering free two-ounce sample sizes to welcome new guests to experience the bold flavors in each bowl.

at island Fin, each poké bowl is created with a combination of proteins beyond the commonly presumed option of tuna, with endless possibilities of mix-ins, toppings, and handcrafted sauces that surprise even the most hesitant guests whenever they try it. Franchisees have experienced almost a one hundred percent sales conversion after guests are offered to sample the poké at island Fin because the experience is so surprisingly delightful, turning them into loyal guests.

Imagine a meal that is colorful, glutenfree, low fat, packed with top-quality protein, healthy and, most importantly, incredibly delicious. All these factors describe poké, yet many do not know what poké is.

s o, to inspire people to expand their palates, Florida based fast-casual, national franchise, island Fin Poké co., created a solution: come into any of their locations for a free sample, try a bite and fall in love. starting on Dec. 1, from 11am – 2pm

“When a guest comes into island Fin Poké co., it is our goal to provide them with an incredible sensory experience. t his means the environment is beautiful, there’s thematic music always playing, all the surfaces are clean and welcoming with a fresh scent, and everything tastes incredible.

https://www.islandfinpoke.com/

Locally-Owned Home Improvement Franchise Recognized for Achievements in Franchise Sales

Handyman Connection, America’s premier home improvement franchise for professional and reliable handyman services, is happy to announce that it has been selected as a STAR Award winner by Franchise Update Media.

t he annual star awards recognize the country’s top franchise sales teams. Winners are evaluated based on franchisee recruitment, online inquiry follow-up, telephone mystery shopping, social media performance, recruitment websites, and franchisee satisfaction. Franchise Update Media’s expert research team evaluates

franchise development team responses to determine which brands are the best performers and where improvements are needed.

t he star award winners were celebrated at this year’s Leadership and Development conference, jointly hosted last month in atlanta by the international Franchising a ssociation and Franchise Update Media. “ t his award proudly showcases the strength of our brand through our ability to continue expanding into new markets through franchising,” said President and cEo of handyman connection, Jeff Wall.

“ it’s truly impressive what our franchise sales and development team has been able to accomplish in this post-covid world and we’d like to take some time to thank them for making this happen.”

https://franchiseopportunity. handymanconnection.com

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Pers Pire sauna s tudio’s Katy Fetters Appointed Brand’s New Vice President of Operations

Perspire Sauna Studio, America’s foremost infrared and red light sauna therapy (RLT) franchise, announced word that Katy Fetters has been chosen to take on the company’s latest C-suite position as their Vice President of Operations. t hose familiar with the leading wellness franchises’ executive roster may recognize Fetters as having been the brand’s Director of o perations for the past 5 years; a role the remainder of the Perspire team trust will pay dividends in her ability to help further establish the concept as a leader in the industry.

Fetters has been a member of the Perspire s auna studio team for well over 10 years now, firmly cementing her as one of the company’s most experienced employees. she fondly recalls her original role as a part-time membership sales associate during her college years, back when Perspire was a stand-alone location. it was this initial role that led her to being promoted to studio manager, then subsequently to regional manager for the brand’s 3 original locations. t his next phase of her journey with the franchise is poised to be the most exciting, developmental, and growth-filled yet. tasked with wearing many hats in her previous roles within the franchise, Fetters has become well-versed in managing and streamlining partnerships, creating consistency for the guest experience across all Perspire locations, developing the team’s onboarding and training process, operating in an hr capacity, and far more “ t he beauty of having worked tirelessly these past few years to create, implement and validate our operations has afforded us the opportunity to build out the depth of talent on our h Q team,” Fetters said.

www.perspiresaunastudio.com

Winmark Corporation, North America’s leading franchisor of sustainable resale brands, has announced the 500th store opening of its industry leading teen and young adult resale concept, Plato’s Closet®. The brand celebrated the record with a grand opening on December 1, 2022, in Windsor, ON, marking a key growth milestone for Plato’s Closet.

Winmark - the r esale company celebrated this exciting achievement with multi-unit franchise owners s cott and Lisa Doerr. t he Doerr family have been involved with Winmark brands since 1999 when s cott’s parents opened their first o nce Upon a child in London, on . With a multi-generational family history of franchise owners with Winmark, s cott and Lisa look forward to opening their first Plato’s closet in Windsor, on c arrying on the legacy, s cott and Lisa’s son terry Doerr, and their longtime manager tara o rgan, will also soon open their first Plato’s closet together in London, on in 2023.

“500 Plato’s closet locations is a huge accomplishment and a testament to our collective efforts with our franchise partners, their employees, and the team at Winmark to achieve this milestone. to see the impact that this brand has had on our franchise partners and their communities is inspiring,” said r enae g audette, chief o perating o ffice. “ it is especially rewarding to share this experience with s cott and Lisa who are great franchise

winmarkfranchises.com

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c loset® Hits Milestone with 500th Store partners and passionate about serving their communities, their employees, and who understand the impact that our brands bring to their customers.”
Plato’s

The Beverage c aT egory sW ee T ens as cons U mers c rave varie T y an D s eek Flavor FU l i ce D Tea across T he U. s .

stand-alone iced tea shop known as “Texas Tea.” Seeing the success after two years, Justin knew it was time to reimagine what could be made possible for this niche beverage option.

As a serial entrepreneur, Justin has founded over 20 companies, and spared no expense on the initial prototype locations. Taking more of an analytical approach, every aspect of the business was tested, monitored, and perfected. From the back-end support, prime real estate, operations, marketing, finance, supply chain to product quality. He wanted to prove that the concept could be successful locally before franchising the concept to scale nationally. At one point he even turned down 25 franchise candidates that were ready to sign, because he was not convinced the model was as efficient as possible. In 2018 the HTeaO brand was officially launched, after almost a decade of preparation and refinement.

“We’re a data-driven company. It was crucial to start with research and development and delay expectations for profitability to create the right business model,” said Howe. “If you start a business with the goal for profits you’re starting a job, not a scalable business. As I was building the brand, I was learning how to be a franchisor, and knew I wanted to be the one to go before them with thinking of everything.”

Being first-to-market, Howe and his team knew they had to problem-solve in order to make a mark within this niche category in the beverage market. Overcoming obscurity will always be an area of focus to ensure HTeaO remains ahead of the QSR trends.

When we think of the beverage industry, coffee is typically what comes to mind first. As a core component of most Americans’ diet, coffee has become an almost impenetrable business concept.

Armed with entrepreneurial intuition, Justin Howe, CEO and founder of HTeaO, changed that when he reverse-engineered profitability to validate the untapped iced tea category within the QSR-space.

The incubator process began during the 2008 recession. Justin’s parents, Gary and Kim Hutchens, were operating a burger concept called “Buns Over Texas,” and were looking for creative ways to increase their sales. Deciding to introduce six unique iced tea flavors to the menu, they were surprised to see so many customers coming in specifically for the iced tea. In order to test the viability and profitability of the business model, they created their first

Each HTeaO location offers 26 proprietary flavors, all made using broad leaf tea and completely natural ingredients. Recognizing the importance of consistency in products, each location is equipped with their own proprietary water plant, filtering out all impurities. With iced tea rarely having been a primary menu item for most restaurants, not many distributors place a large focus on the ingredients needed to produce it. In order to ensure each location gets the quality ingredients needed for their iced teas, HTeaO created their own supply chain, which has proven to be much more cost efficient and sustainable as they launch across the U.S.

Currently operating in 13 states, HTeaO recently opened their 63rd location this year, and has over 400 franchise agreements signed. The following states have signed franchise agreements with sites secured and/or under development: Alabama, Arkansas, Arizona, Colorado, Florida, Georgia, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Tennessee and Texas.

As one of the leaders in the iced tea industry, HTeaO sets the standard with only using raw ingredients. People are becoming

10 Franchising M aga Z in E Usa
cover story: HTeaO
HTeaO, the country’s leading iced tea-only franchises, breaks through the QSR beverage industry with a simple and bullet-proof business model.

more health conscious as they think about what is going into their bodies, making iced tea a growing option over things like soda and coffee. As the demand strengthens, HTeaO will continue to innovate through new drink offerings, flavors and seasonal offerings. They currently offer a variety of healthy grab-n-go snacks in addition to their teas.

The community-driven organization also believes in “brewing purpose”. Locations are constantly offering promotions and ways to give back to their communities and local charities. Almost every October, HTeaO has partnered with the Ryan Palmer Foundation and allows guests to ‘Round-up with Ryan’ to support the Ryan Palmer Breast Cancer Initiative. With only 63 locations currently operating, the goal was to raise around $50,00. By the end of the campaign over $70,000 was raised. In addition to charitable initiatives, many locations will recognize local officials and prominent members in the community by giving back on appreciation days, and offering free teas to those being honored. “Supporting our communities and franchise partners is a core tenant of this brand, and a large contributor to its success,” said Howe. “We are open and honest, and welcome all ideas. We are not married to one philosophy, but value input so we best know how to meet our guest’s needs.”

The beverage industry is noticing that many consumers are searching for more plant-based and dairy-free options, and they want to lower their sugar intake. “Better-for-You” beverages that focus on fresh ingredients, clean labels, lower amounts of sugar, minimal calories, and caffeine alternatives are currently in high demand, a trend that HTeaO has been capitalizing on. Focusing on all-natural ingredients and fresh brewing their tea, HTeaO is passionate about offering a beneficial product that consumers enjoy.

HTeaO is focusing on developing locations across the U.S., with their current focus on Florida and the East Coast. Having recently hired a Franchise Candidate Advocate located in Florida to spearhead development in the area, the brand currently has two locations open in Florida. This is one of the first major steps the brand has taken towards their East Coast expansion. With over 400 franchise agreements currently signed, the brand hopes to have 500 locations open by 2027.

We are looking for partners in every state of the country, as a Master Franchise or a ”

a n e W Way To plan For e xcep T ional Franchise sU ccess in 2023

Sometimes franchises reach new heights of success when they plan and execute major changes. They change their product offering, expand into new countries, add new lines of business, or implement major new marketing programs.

But I would like to offer my opinion that significant improvements often result from smaller changes, like these:

• Franchise A creates a buying service which enables franchisees to get lower prices and better service, resulting in an across-the board profit increase of 5%. Although not sexy, impactful.

• Franchise B implements a learning management system which reduces training costs and results in improving Net Promoter Score by 10 points and increasing sales by 20%. Although not sexy, impactful.

• Franchise C implements a new compensation package and bonus system that reduces turnover by 50%, saving the company money in hiring and training and resulting in improving net profit by 3% due to having a more effective, seasoned team.

e
XPert ADvIce:
Evan Hackel | Founder and CEO of Ingage Consulting, and CEO of Tortal Training
12 Franchising M aga Z in E Usa

how can You Plan to make changes like those?

As you can see, several small changes made in concert can result in profit increases that are on a par with those that result from major changes. But how can you plan those changes? Aren’t they difficult to conceptualize or incorporate into your company strategy for the coming year?

Well, yes and no, because you can make plans to connect openly and effectively with individual franchisees and uncover a number of seemingly small initiatives which, in sum, can add up to major improvements in operations and profits. In short, as a franchise company you can . . .

Use communication with your franchisees to create new initiatives and to more effectively execute

When you do that, you open floodgates that release a flow of new ideas and plans from the front ranks of your franchise company. And you can do that in 2023 by making plans like these.

establish or improve a franchise council

A franchise council is an organization within your organization where individual franchise owners come together – either in-person or virtually – to connect and share their best ideas, discoveries, and suggestions.

Depending on the size of your franchise and the number of your locations, membership could include only four or five individual owners, or as many as 20 if your franchise includes 40, 50 locations or more. You can invite individual franchise owners to become members or ask current owners to nominate other franchise owners who should join. Hold meetings at regular intervals and encourage members to share ideas and make suggestions to the central franchise company.

Use your council to generate those smaller ideas that have big impact.

Establish Sub-Councils and Task Forces

If you have a franchise council, you can set up sub-councils that focus on issues like customer service, marketing, technology, and other critical topics. If you do not yet have a council, you can still invite

evan Hackel is a 35-year franchising veteran as both a franchisor and a franchisee. Evan is Entrepreneur, Author, Speaker, Podcaster. Evan is the CEO of Ingage Consulting and a advisor to Tortal Training. Evan is also host of the highly successful Training Unleashed podcasts and author of the book Ingaging Leadership Meets the Younger Generation.

For more information, visit https://www.evanspeaksfranchising.com and follow him on LinkedIn https://www.linkedin.com/in/evanhackel/

franchisees to join task forces that address those topics. Again, the result will be that individual owners no longer feel like they are “working in a vacuum.” A new flow of suggestions and ideas will result.

have a second conference each Year held Virtually

This is a low-cost way to improve communication within the system. This can speed up your implementation of programs and give you a second opportunity to launch new initiatives.

decrease the Volume and increase Quality of Your communications

In most cases, franchise systems communicate too often, creating a lack of urgency by the franchisees to read or listen to the communication. Having less communication, but done at a higher quality will greatly improve the effectiveness of communication within your system.

Practice open and ingaged listening with Your owners

In my book Ingaging Leadership Meets

the Younger Generation, I explain a way of listening that I call Ingaged Listening. To practice it, you simply cultivate the habit of listening for ideas that are right and promising, not wrong. (How many executives are always seeking to find fault? I am afraid that too many of us are.) And when you hear one of those positive “nuggets of wisdom,” be sure to ask about it and ask the speaker to explore and develop it further.

The result will be a flow of good new ideas from the ranks of your franchise owners. Many of them will be actionable new practices like those I listed at the start of this article. One franchisee could take the lead in renegotiating vendor and supplier relationships. Another could develop new training approaches for training your product installers.

There are major plans and then there are minor plans which, in combination with others, can result in significant improvements in your profitability and success.

I hope that 2023 will be the most successful year in the history of your

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h oW Worko UT a ny T ime’s h ome ToW n m o D el r eaches Un D erserve D comm U ni T ies a ro U n D T he U s

Earlier this year at Workout Anytime, the brand decided to start offering franchisees the opportunity to open a Hometown Model. The Hometown Model provides a unique expansion approach where owners can open in smaller communities. The unit will likely be the first and only gym in that market and require a much smaller footprint.

Workout Anytime found out that they have some very successful clubs in less densely populated areas. However, based on data from IHRSA, The Global Health & Fitness Association, 22% of the population are members of a gym.

In a typical situation, the brand finds members drive around 10 to 15 minutes for our standard clubs. When looking at our clubs that are in really underserved markets, they see people driving upwards of 30 or 45 minutes. So, when they find a market that has very limited competition,

they know that people will drive further to come to our gym because there’s nothing else available. This gives us a much more extensive geographical reach.

When they open Hometown Models in these markets, the brand finds that the franchisees are even viewed as “hometown heroes” of sorts. Everybody wants to be a member of that gym, and they spread the word to their family and friends. This is huge for us because being a gym that creates a culture that feels like a community is something Workout Anytime

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fr A nc HI s or I n D e P t H: Workout Anytime
A Hometown Model will likely be the first and only gym in some markets

“ When you have a smaller footprint and you bring in something such as fitness, you not only give people things to do, but they feel like they’re a part of something in the community.”

strives for. In these smaller markets, they absolutely feel that they have accomplished that.

This is something that our franchisee Chelsea Boswell aims to accomplish at her Hometown Model Workout Anytime center in Clinton, North Carolina.

“When you have a smaller footprint and you bring in something such as fitness, you not only give people things to do, but they feel like they’re a part of something in the community,” she said. “They’re going in there for the community — they’re not just going there to work out. They become your friends. They become the people that help you work out.”

Guests accustomed to traveling upwards of 30 minutes are also found to be some of the most loyal. They are more unlikely to try out different gyms in the area since options are already so limited.

The Hometown Model doesn’t compromise on quality. The gym is typically around the same size or slightly smaller than the

standard Workout Anytime center. All members will be enrolled in the Premium membership, which includes a full suite of amenities in addition to strength and cardio equipment, including personal training, such as tanning, saunas, infrared light, hydro-massage, Styku scanning and more. When bringing the Hometown Model to new markets, the process is similar to what Workout Anytime franchisees are familiar with. They continue to have presales offers that allow members to join at a discounted rate for the life of their membership. If there are other clubs in the market, new members can join during presales while still utilizing other Workout Anytime centers.

A big part of opening is getting involved with the local community – particularly when it comes to the Hometown Model. They start getting the word out there with boots on the ground. They are meeting people and letting the community know what they have at Workout Anytime, and they want them to be a part of it.

In addition to a traditional ribbon cutting and opening that’s full of community leaders, part of our local store marketing is doing things such as sponsoring sports teams or finding other ways to get involved. They want their franchisees out there in the neighborhood. It’s a great way to get exposure and become a fabric of that community.

This year has been a record-breaking year for Workout Anytime. To date, the brand has sold 46 gyms in 2022 and are well on our way to crossing the 200-unit mark by 2023. Workout Anytime is seeing that now, more than ever, people realize the importance of working out. And they are seeing not just growth from new clubs and new members but tremendous growth on the personal training side — another revenue stream for our franchisees.

The Hometown Model has only added to this momentum. Being flexible in size has allowed us to reach more and more people — and it’s truly paying off.

“We’re thrilled to bring the Workout Anytime brand to new locations through the Hometown Model,” said Terri Harof, director of franchise development at Workout Anytime. “The Hometown Model allows us to reach smaller, underserved communities looking for a premium gym that makes them feel like family.”

Workout Anytime is currently seeking qualified franchisee candidates for new locations in markets like Alabama, Arizona, Florida, Indiana, Kansas, Mississippi, Missouri, Texas, and Virginia and is continuing with expansion efforts across Central and South America.

aBout Workout anytime

Atlanta-based Workout Anytime is a 24hour, seven-day-a-week fitness concept with 180+ units across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with firstclass fitness facilities at the lowest cost possible, while delivering a profitable and affordable business model to franchisees.

Built on the founders’ motto of “think big, keep it simple and do it with integrity,” Workout Anytime is preparing for significant expansion into new territories across the U.S. and Central America by providing opportunities to businessminded entrepreneurs.

Franchise opportunities are available, and more information can be found at http://workoutanytimefranchise.com/.

Franchising M aga Z in E Usa 15

The Franchise Whales a mong Us

These are the experienced players, the proven performers, that have worked a persistent plan of unit and portfolio growth.

They own what some might call a franchise “empire”. Their experience covers site selection, unit construction, new store openings, marketing, sales, managing teams in single units and multiple units as well as managing their people in diverse brands and geographies. In other words, they are the most experienced and capable in the franchisee universe. And for most of them the idea of growing is a current goal, they are not resting on their laurels!

But what do these most capable players require to continue finding success? While they manage their team well, and the franchise brands they work with deliver the value they promised, the challenge becomes growing their portfolio in a way that does not upset what they have already built. There is no

shortage of optimistic sales pros looking to sell whatever brand they represent to a capable buyer and these candidates are on every radar screen. Part of their daily activity becomes fending off the incoming barrage of sales attempts. But they still need to grow…

The key for these operators is to find advisors that provide quality input and advice without a sales agenda. Someone that understands what they do, how it works and what comes next. Finding someone that can determine the ways a new business unit can dovetail into their portfolio and identify the next steps for these operators is a big challenge. Few people operate at their level, there are fewer that can develop growth plans at their level from the outside.

I work with franchise candidates at all levels but serving the goals of these larger operators is a fun and challenging part of my regular weekly activities.

The first step I take when meeting these operators is building trust, getting to know them and their business. I can’t

help them grow if I don’t know where they are, what they have, how it works and what their goals are.

In these conversations I have to deliver value with no regard for selling something to them. If they need resources, I deliver them. If they need contacts, I deliver them. A new funding source? Done. If I don’t have what they need at the tip of my fingers, then I will see if I can get to it through my network and relationships.

My role for the past 20 years in the industry is as a “Franchise Superconnector”, My first goal is to build value by solving problems and helping people pursue goals, whether or not what they need is how I make money.

For all of our franchise candidates we watch the entire franchise industry. That big radar screen is filled with a barrage of opportunities that need to be sorted through and evaluated based on quality, experience, capability and market demand. Additionally, we watch a number of skilled

e XPert ADvIce: George Knauf | Senior Franchise Business Advisor | FranChoice
WhaleA term borrowed from the casino industry and often applied to the segment of franchise owners that own, or have recently liquidated, large portfolios of existing franchise units.

franchisor operatives to see where they are at any given point in time as they are difference makers and can influence the coming years for a franchise brand. We also pay attention when those operators depart a brand.

Our candidates that have not yet achieved whale status sometimes wonder what our larger candidates are buying and if they get a better deal.

Put simply, they are often largely looking at the same businesses that the single unit buyers are considering, just more of them. The deal they get is often an extension of the prepackaged multi-unit programs already in most FDD’s.

Here are the key differences we see in working with whales:

• They are not afraid to engage franchisors

• They ask more questions

• They are decisive

• They call, email and text us, a lot!

George Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams. www.MyPerfectfranchise.com

• They follow processes well, though theirs may look somewhat different than yours

• They are more focused on the “fit” of their next move than brand or industry

• They worry less about what other people think

• They focus a lot on the quality of the franchisor’s executive team

• They are thinking 5, or more, years out

• Before buying a franchise they already want to have an idea of what acquisition might come after that

• Nearly all started with 1 unit at some point, but they started with big goals

All candidates come to me looking to solve problems. For the first-time buyer, it may be solving not having control of their income or employment. For the experienced multi-unit owner if may be seeking a sensible growth plan.

With the right team around you the biggest goals you can imagine are something you can pursue.

What is your success story?

Let’s go find it!

Bisc U i T Belly: r evolUT ionizing T he c lassic s o UT hern Br U nch

Founded by Lauren and Chad Coulter in 2019, and franchising since 2020, Biscuit Belly has become a staple in their home state of Kentucky. Known for their chef-inspired offerings revolving around a scratch-made biscuit, innovative boozy beverages, and a bright, modern environment, Biscuit Belly has been an instant favorite among brunch enthusiasts.

The concept was originally inspired by the savory cuisine of Chad and Lauren’s hometowns. Former pharmacists turned restaurateurs; the Coulters set their ambitions on creating a space where guests could get authentic Southern flavors with a bold new twist. After growing a successful wine and tapas concept, the husband-and-wife duo turned their attention towards one of their favorite pastimes— brunch.

“Ever since we got into the restaurant space, I have wanted to do something with biscuits. I grew up in a small town in Georgia, where

I often ate at the local ‘biscuit bar’—the gas station that served delicious biscuit sandwiches. Our chef-partner, Tavis Rockwell, and I toyed with the idea of having a biscuit-based concept for years until it came into fruition as the Biscuit Belly we know and love today.”

Biscuit Belly prepares its homemade biscuits fresh around the clock using an in-house recipe you can’t find anywhere else. The restaurant pairs its propriety biscuit recipe with mouth-watering tastes like goetta sausage gravy, buttermilk fried chicken and smoked brisket. The menu includes a variety of delicious chefdriven creations and unique breakfast cocktails that keep its customers coming back for more.

“Our concept combines three of the hottest areas of the restaurant industry—fast casual service, fried chicken and breakfast/brunch. Biscuit Belly is not your typical “pancake and eggs” type of place. Our menu has offerings you won’t see anywhere else and truly provides for a unique dining experience. The food itself is incredibly ‘Instagrammable’—most people whip out their phone as soon as their plates hit the table!”

18 Franchising M aga Z in E Usa U
focus: Biscuit Belly

While Biscuit Belly may be the Coulter’s first endeavor in the franchise space, they have cultivated a stellar operations team with over 15+ years in the fast casual industry, offering their knowledge and expertise to new franchisees. With routine check-ins, ongoing training, growth-minded environment, and a proven business model, franchisees are bound to succeed within the Biscuit Belly brand.

“Our partner, Chuck Schnatter, who spent over 20 years at Papa Johns, as well as all of our current franchisees have a wealth of knowledge and experience and are willing to help and provide candid feedback to help the brand grow.”

Biscuit Belly is actively looking for qualified multi-unit franchisees that care about more than the bottom line: they care about their community, quality food, and good old-fashioned hospitality. The ideal franchisee fits in by standing out in their industry as an accomplished restaurateur and a genuine member of the neighborhood. The brand currently has five locations open and 20 additional locations in development. Including the franchise fee, the initial investment for a Biscuit Belly franchise is between $697,000 to $1,102,000.

“We’re not looking to become a “paper company” and just go out and sell a lot of deals for the sake of a franchise fee -

“ Our menu has offerings you won’t see anywhere else and truly provides for a unique dining experience. The food itself is incredibly ‘Instagrammable’—most people whip out their phone as soon as their plates hit the table!” that typically does not end up going well for either party. We want sustainable growth, hopefully with our franchise partners already in the system and their referrals, and want to focus on the numbers in the stores (sales growth) vs. the number of stores. With that being said, I think we can achieve a 50-store count in the next 3-5 years with the way things are shaping up. I believe most of our growth will be in the southeast with some sprinkles of the brand in the Midwest.” Biscuit Belly has seen rapid success locally and is eager to continue expansion across expanded markets. The brand has brought on 2 new locations in 2022 that instantly experienced success in their communities. Currently, Biscuit Belly has its eyes set on Georgia with 5 locations set to open in Atlanta. Having also recently announced a deal with an investment group, DBG Tenn, to bring experienced franchisees together to begin the purchase of the Virginia market as a group partnership, Biscuit Belly continues to bring a better brunch experience to even more communities.

For more information visit: https://biscuitbellyfranchise.com/

Franchising M aga Z in E Usa 19
“ Biscuit Belly is actively looking for qualified multi-unit franchisees that care about more than the bottom line.”

h o U n D s ToW n U sa

It’s hard to talk about the rest of 2022 without hearing the word “recession”. But there arebusinesses out there that have weathered similar storms before and thrived in spite of them.

Jackie Bondanza, CEO of Hounds Town USA, has built an interactive doggie daycare that has recession-resistant business principles built into its bones.

Hounds Town USA was founded in 1999 in Ronkonkoma, New York. Just two years later, 9/11 shook the local economy to its core, challenging the new brand right away. The 2008 recession followed not long after. And not long after that, the COVID-19 pandemic led to some of the hardest years for businesses on record. Each time, Hounds Town managed to come out the other side more profitable and in a better position than when it entered.

Today, the brand has over 30 units nationwide and is seeing triple digit revenue growth yearover year in a booming industry. Why? The model is very simple at its core, focusing on offering three main services that are necessities, not luxuries to customers. During economic downturns, people are still willing to spend on their pets for wellness, care, and general happiness. The business model allows for adjustments in the operations to adjust for labor in proportion to sales. So if sales go down, labor costs decrease proportionally. Franchisees are still profitable in these downturns because of this, and overhead costs are minimal.

• The model is very simple at its core, focusing on offering three main services that are not luxuries to customers, they are necessities for working pet parents despite the economy.

• Spending on pets is typically categorized as necessary spending, not luxury

spending, so customers will work this into their budgets-even if budgets are tighter.

• During economic downturns, stats show people are still willing to spend on their pets for wellness, care, and general happiness. We saw this during the 2008 downturn-which hit our core customers (middle class) the hardest.

• Our model allows for adjustments in the operations to adjust for labor in proportion to sales. So if sales go down, labor costs decrease proportionally. Our franchisees are still profitable in these downturns because of this, and our overhead costs are minimal.

For more information about Hounds Town USA, visit https://www. houndstownfranchise.com/.

20 Franchising M aga Z in E Usa
sn AP s H ot: Hounds Town USA

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Help us keep the momentum going

The public and policymakers need to understand franchising. b a x

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

Follow us

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.

Visit AtOurFranchise.org

Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

Share the tools and resources offered on AtOurFranchise.org/resources Our Franchise @OurFranchise @OurFranchise

sT re Tch zone g oes Beyon D i T s h ealT h an D Wellness s pace

Stretch Zone is a boutique fitness concept that has quickly gained recognition across the nation for its proprietary, practitionerassisted stretching technology. As a pioneer within the health and wellness space, Stretch Zone’s stabilization system trains muscles to increase mobility in a way that helps a variety of ages and fitness levels accomplish their goals.

After watching his Pop Pop’s growing limitations due to diabetes, Jorden Gold undertook decades of scientific research determined to unearth a solution. His findings pioneered what Stretch Zone is today. He found that a practitionerassisted strapping system and principles of neuromuscular behavior enable the muscle to be isolated and stabilized, allowing for the resting muscle to rehabilitate while improving range of motion and circulation. Through further research and discovery, Gold discovered that stretching using the same method consecutively alleviates stress from the muscle granting full range of active motion and improvement in motor skills.

Gold subsequently went on to patent the strapping system, and after vigilant trial and error employing neuromuscular principles, he found that a practitionerassisted stretching session of 30-minutes was shown to produce the best results. In 2004, Stretch Zone was founded on the principles of improving client’s daily lives. After years of seeing clients recover fundamental motor skills and effortlessly enjoy daily tasks as simple as tying a shoe, Gold aspired to bring these benefits to more people. To accomplish this, Gold partnered with Tony Zaccario, president and CEO of Stretch Zone, and after opening the first storefront in 2015, the brand has skyrocketed to more than 230

22 Franchising M aga Z in E Usa HAve your s Ay: Stretch Zone
Leading Stretching Boutique Fitness Concept Built on Foundation of Community.

studios with a cadence of two openings per week and not one closure to date – a momentum that has been unmatched in the industry.

Today, Stretch Zone is recognized as the world’s first and largest stretching franchise, but this doesn’t leave the brand complacent. With clients at the core, Stretch Zone is consistently growing into a plethora of communities.

Staying true to making a difference in the lives of others, the brand formulated a more formal giveback initiative designated as GIV Zone. Built on a foundation to extend kindness, compassion and generosity to its community of employees,

clients and each city it resides, the initiative gives the opportunity for each Stretch Zone location to engage with a local nonprofit allowing the brand to go a step further to support and make a difference in people’s lives. Fueled by a desire to serve its community with honor and selflessness, the brand’s appetite for its people in business and the community remains consistent.

With GIV Zone, Stretch Zone has become more than just a health and wellness concept, it has become a vessel for community. Founded in Miami, Florida the recent devastation of Hurricane Ian in early October hit close to home for the brand. With over 45 locations in the sunshine state, Stretch Zone franchisees instantaneously banded together to meet the needs of west coast studios, staff and clients. Its southwest Florida studios hosted a donation drop-off delivering items across the state, including non-perishable food times, paper towels, toilet paper and much more. In addition to the collection initiative, Stretch Zone was able to extend these materials via truck by corporate to help address the immediate needs of those impacted by the hurricane.

GIV Zone has also been implemented at each annual Stretch Zone owners meeting where owners come together to strengthen relationships and share ideas on how to make each participating community grow. Here, franchisees emphasize their passion to help people feel better through their work in the studio, while also making a difference in the lives of others outside of the studio. At the 2021 annual owners meeting, Stretch Zone owners came together to pack 10,000 meals for the Hunger Project through the GIV Zone initiative, and more recently, the 2022 owners meeting goal was held to a new standard when 20,000 meals were collected for the same organization. The Hunger Project’s mission to create efficient,

effective and nutrient-rich solutions for reducing hunger in communities has created the perfect partnership with GIV Zone.

Additionally, through GIV Zone, each Stretch Zone owner is able to pick a local charity in their area to support at any time, but especially during the opening of new studios. For example, Stretch Zone Encinitas recently held an opening event with the presentation of a $5,000 check to Fresh Start Surgical Gifts, a children’s charity that transforms the lives of disadvantaged infants, children and teens with physical deformities caused by birth or accidents through the gift of reconstructive surgeries.

As Stretch Zone continues to prosper in 2023, it is dedicated to delivering lifechanging stretching experiences that follow specific methods and protocols to improve circulation and create a more ideal resting muscle tone, all while changing the world through GIV Zone. Stretch Zone remains true to the heart of what they do, with the power of philanthropy behind the brand and a mission to make an impact in local communities.

aBout stretch Zone

Stretch Zone is the leading franchised stretching concept that offers proprietary, practitioner-assisted stretching sessions to help clients achieve enhanced quality of life. It was founded by Jorden Gold in 2004 after seeing the first-hand benefits assisted stretching brought to his grandfather. With a steady cadence of location openings, Stretch Zone recently achieved its 200th location milestone. The brand has now set a goal to reach 300 locations in Q3 of 2023. As a pioneer within the health and wellness space, Stretch Zone uses its patented Stretch Zone Stabilization System to aid in increased mobility and muscle function. The system enables clients to accomplish Flex-ability for Life® with processes to train muscles to move with a greater range of motion, allowing for an easier golf swing or comfortable night’s rest. Clients are welcomed into Stretch Zone by nationally accredited practitioners, a relaxing atmosphere and secure equipment. For more information about Stretch Zone, visit www. stretchzone.com.

Franchising M aga Z in E Usa 23
“ With clients at the core, Stretch Zone is consistently growing into a plethora of communities.”

Family F ranchise par Tners

Thrive

W i T h lea D ing W ireless re Tail F ranchisor

Authorized

franchisor, Wireless Zone,

U.S.

Family businesses are prevalent throughout all industries, with 78% creating new jobs in the U.S. workforce and 60% of American workers being employed by them, according to a SCORE study.

Wireless Zone, the largest authorized Verizon franchisor with more than 450 locations nationwide, is proud to support 13 family business partners.

Of those family business franchisees, are the Swackhammers, Benders and Razas, who have been Wireless Zone store owners for 33 years collectively. While each family has had unique journeys to store ownership, their success has contributed to Wireless Zone’s greater mission of having each retail location make a positive and sustainable impact on its of employees, customers and greater communities.

the swackhammers – Jas technology and swack Bros

For Jeffrey Swackhammer, Jr. and his brother Tim of Pittsburgh, Penn., the road to co-owning JAS Technology and Swack Bros with their father began by learning through numerous leaders at a young age. The two’s father, Jeffrey Sr., opened the family’s first authorized Verizon store in 2006 where his sons were able to get their glimpses of business ownership firsthand. The brothers would not only learn from their father, but also from a variety of prominent business leaders by listening to business talk radio while riding in the car. The two studied what made each leader successful and what they could take from

24 Franchising M aga Z in E Usa
fr A nc HI see I n Act I on: Wireless Zone
Verizon
boasts several family businesses that add to its already impressive and evergrowing wireless retail portfolio across the

each to use when they would someday become business owners themselves.

When both were seeking their business degrees, the brothers worked in various roles across their father’s stores, including sales and eventually serving as store managers, to gain valuable experience. “This helped us both understand how each part of our stores contribute to the overall bottom line,” Jeffrey, Jr. said. “Once the business began to scale up organically, we both had to take on larger responsibilities, and this early experience was vital in giving us the confidence to do so.” The brothers joined their father at the top a few years later, with the family trio consistently growing the business’ presence across the eastern portions of the U.S.

During the turbulent COVID-19 pandemic, the Swackhammers were able to navigate any challenges. The family even purchased a cluster of stores in Ohio and have doubled their success since. Maybe more importantly, they kept their staff fully intact, in which Jeffrey Jr. equates to the value system put in place that has trickled down throughout the company. “We go by the phrase, ‘treat your employees as family and they’ll treat you like family,’”

he says. “We go around to our stores frequently to meet with our employees and create connections with them. What started with me, Tim and our father, has made its way throughout everyone. We all implicitly trust each other, and we make sure everyone’s taken care of.”

Today, the Swackhammers operate 20 wireless retail locations across four U.S. states, making them one of the largest franchisees for Wireless Zone. Moving forward, the family is looking to expand their portfolio within their current store regions, while continuing to keep customers connected with their networks through the premier devices and solutions offered by Verizon.

ryan Bender – Wireless Group holdings, llc.

Ryan Bender of Rochester, NY, always wanted to be like his father, dreaming of one day owning the family business of Wireless Group Holdings. Ryan’s dad started Wireless Group Holdings in 2007 with hopes that his children would grow the Bender name and family business into the next generation. While Ryan idolized his dad and desired the same of his future, he took a little bit of a different step as he accrued experience and climbed up the ladder.

During his collegiate years, Ryan joined the sales team so he could get his feet wet but made sure none of his colleagues knew how exactly he was affiliated with the company. “I didn’t want anyone to know my dad was the owner of the business,” said Bender. “I wanted to make a name for myself and prove I belonged here, rather than getting the opportunity simply because of my father.”

While he distanced himself from being known as the boss’ son among his peers, Ryan made sure to take in advice and knowledge from his dad as he transitioned up the company. “The coaching he provided was very helpful as I was able to learn from the outside of how to effectively run a business,” Ryan said. “Understanding each part of our business was super beneficial as I took on new roles.”

Ryan quickly rose from sales to store manager of the location he started at, followed by becoming the district manager across five of the company’s southern district stores. This provided Ryan his first real experience of what owning Wireless Group Holdings would look like as he continued his dream path. Then finally, earlier this year after serving as Vice President, that day had finally arrived. Ryan was able to buy out his dad and became Wireless Group Holdings’ owner, which brought him immense joy and pride to accomplish the dream he had set out years ago.

Today, Ryan and Wireless Group Holdings operate 10 of Wireless Zone’s 35 Empire State stores, but they’re not done yet. Bender mentions his main goal moving forward is expansion growth, looking specifically for opportunities of growing his portfolio in neighboring states outside of New York, continuing Wireless Zone’s expansive presence in the northeast.

the razas – far Wireless llc

For all intents and purposes, Faris and Raz Raza of Conroe, Texas, are living the American Dream. The brothers moved to the United States from United Arab Emirates with their family when they were teenagers, eager for new opportunities. Their father made his mark on the wireless retail industry, quickly becoming an owner

Franchising M aga Z in E Usa 25
“ We go around to our stores frequently to meet with our employees and create connections with them.”
“ Understanding each part of our business was super beneficial as I took on new roles.”
Jeffrey Swackhammer, Jr. Ryan Bender

“ Their father made his mark on the wireless retail industry, quickly becoming an owner of several Verizon retail stores after the move. Faris and Raz aspired to follow in their father’s footsteps, and two years ago, took their shot.”

of several Verizon retail stores after the move. Faris and Raz aspired to follow in their father’s footsteps, and two years ago, took their shot. In the middle of the pandemic, two Wireless Zone stores in Texas became available for purchase. While the retail industry was one of the most impacted during the pandemic, Faris and Raz sought the opportunity to follow their dreams to become business owners.

The Razas immediately saw success with their two stores, during a time most retail stores were plummeting. Within one year, one of their store locations became a top performer in the Wireless Zone franchise, experiencing growth of over 100%. In addition to stellar store performance, the Razas implemented innovative wireless offerings that addressed customer needs. Both stores opened mobile hotspots for

customers who were without internet in the early stages of the remote era so they could work and complete schoolwork. Faris and Raz have goals to expand their Wireless Zone portfolio across Texas, while still operating their top-performing stores in the Lone Star State.

The Swackhammers, Benders and Razas have built and maintained success across the ultra-competitive wireless market, thanks to their business expertise, as well as the best-in-class support and resources offered by Wireless Zone. One of the premier wireless retailers for more than 30 years, Wireless Zone ensures each franchisee is well-equipped to start their business strong, thrive in the saturated market and are properly prepared for unforeseen challenges. Wireless Zone’s support for their franchisees has led to them being named to multiple Entrepreneur Magazine franchise award, Franchise Time’s Top 500 list and Franchise Business Review’s Top Franchise Satisfaction Awards, among others.

For more information on franchise opportunities with Wireless Zone and the company’s premier franchisee support system, please visit www. wirelesszone.com. You can also connect with the company on Twitter, Facebook, LinkedIn and Instagram.

26 Franchising M aga Z in E Usa fr A nc HI see I n Act I on: Wireless Zone
Faris Raza Raz Raza

c hoosing a DigiTal-Base D B2B B U siness in T he n e W y ear

Looking at the year ahead, your mind is probably bursting with ideas for how to make it count. How to reach that goal you’ve been striving for. How to finally take the next step in your plan.

If you’re anything like the millions of entrepreneurs who launched new businesses in 2022, then you may even be considering opening your own business. Choosing the path of franchise ownership comes with many inherent perks. The business should have a validated model in place, branding established, and the details of daily operations ironed out.

Within the franchise marketplace there are many businesses to choose from. B2B concepts are an excellent option when researching investments. Choosing a digital-based B2B concept is even better thanks to the wide scope of applicability, lower overhead, and scalability.

Versatility

These businesses can offer vital services that cover a large scope. Rhino Web Services is a great example of a concept that has many services offered under one roof. Web design, SEO, e-commerce solutions, and video production are all part of their suite of services. Business owners want to keep things as simple as

e XPert ADvIce: Chris Conner | Founder | Franchise Marketing Systems

possible and having all of their services from a single, trusted provider is ideal. Franchisees can trust higher returns per lead when they have many applicable services to offer their clients.

resistant to economic downs

Not all businesses will slow or shut down at once, ever. We saw this in 2020 while some sectors thrived and others shuttered. B2B franchises take advantage of this by being the resource needed for these recession-proof businesses to keep their wheels turning. Digital marketing, accounting, payroll, web development… the list goes on and on.

higher returns per lead

We touched on the idea of long-lasting relationships a moment ago — let’s expound on that idea. As a business takes the time to find you, they will want to use you as their one-stop-shop whenever possible. Why spend staff time finding several companies to serve their needs when one will do? Once you have landed a client, most likely they will return again and again, saving you money and time as well. The Office Squad is a franchise that offers bookkeeping and accounting, COO assistance, QuickBooks support, and virtual assistant services, all of which are sensitive areas for any business.

Intentionally building a relationship with a company, especially one built for longevity, will quite literally give you decades of business from an individual lead.

Wider target market

There are around 31 million small businesses in the US. Every one of these are potential clientele. Employees must get paid, books must be balanced, and marketing must be conducted. As a business grows and the need arises for help, businesses very well may search outside their immediate locale for help. The scope is huge. Another value to B2B franchises is that they can cater to various industries, especially with digital services.

Grow as You can

All of the businesses we’ve mentioned here have one thing in common: they are remote-friendly, mostly digital, with lower overhead than one that supplies a tangible item. These types of concepts have fantastic scalability. Finding remotefriendly staff means your pool to fish in is as wide as the world. When you find the mental and financial capacity to expand, go for it. Haute-In Network Agencies is a PR and marketing firm based out of Texas that offers a franchise opportunity in an industry expected to grow to $915 billion by 2026. This unique business harnesses

chris conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. v isit www.fmsfranchise.com for more information

local draw by adding in the city name for each territory, but has the common branding throughout all agencies. It’s just one example of the franchises out there that are scalable and incredibly simple to grow.

Franchise Marketing Systems has worked with hundreds of clients across all industries. We are a B2B business and can vouch for the incredible opportunity out there for business services.

If you are interested in more information on any of the aforementioned brands or would like to learn more about growing your business through franchising, give us a call at 800.610.0292 or visit our website at www.fmsfranchise.com for more information.

Pro P erty Manage M ent i nc.

h its 400- u nit Milestone and aPP oints n ew h ires to accelerate g rowth

The brand has steadily grown to become the United States’ largest property management franchise, with 400 units across the United States.

Property Management Inc. (PMI), one of the nation’s top property management franchises, hit a major milestone in 2022: signing its 400th franchise agreement. The brand has steadily grown to become the United States’ largest property management franchise, with units located all over the country as well as in the Dominican Republic, Malta, Costa Rica, Curacao, and Puerto Rico.

PMI started 2022 with 361 units and has added over 40 signings since the year began. Even more impressively, the brand only had 17 franchisees a decade ago, a 2,252% growth rate. And by the end of 2022, the brand will have about $50 billion in managed assets.

“This milestone represents what the internal team has done for our franchise network and what franchisees have done. You don’t achieve this without working together, and we are grateful for our

30 Franchising M aga Z in E Usa fr A nc HI sor I n D e P t H: Property Management Inc.

franchisees, our team and everyone across the PMI team,” says Jeremiah Cundiff, COO.

PMI serves four pillars—residential, commercial, short-term rentals, and association management—and has continued to scale aspects of the business even throughout the recent pandemic and economic downturn, including the addition of brokerage in realty. Franchisees benefit from the booming property market with construction rates at an all-time high. In fact, a study by RentCafe shows that over 420,000 apartments will be built in 2022, and wherever there are properties, there is a need for PMI services.

“The all-inclusive system we offer at Property Management Inc. allows franchisees to collect recurring profits from 50-plus revenue streams within the four pillars of property management,” \\ Steve Hart, CEO of PMI. “We work with many independent managers who convert their businesses and are amazed at how fast and far they can grow with our brand name and system.”

To ensure the franchisor can support its growing network of owners, PMI has also been steadily growing its internal team. In 2022, the brand appointed and hired

two new executives: Cundiff and VP of Marketing Greg Allison.

Cundiff first joined the PMI organization as a Franchise Sales Consultant in 2011, when it had few franchise units. After leaving to run franchise development for another company, he returned to PMI and worked as Director of Conversions, Executive Director of Operations, and now COO.

His primary responsibilities are to work with PMI’s top executives to lead strategic initiatives to drive revenue, retain top talent and increase franchisee satisfaction.

Cundiff makes sure to integrate the company’s vision across all departments with an operating plan and by structuring leadership pipeline. He also structures major partnership agreements and provides Hart with data regarding major initiatives and capital allocation decisions.

New hire Allison joins PMI with more than 25 years of experience in brand management, marketing, and professional service enterprises. He founded his own marketing agency/brand consultancy firm that worked with a number of highprofile clients and also has held positions with companies such as Alphagraphics Worldwide Printshops, Famous Brands International, and Blue Chip Group. Allison is passionate about generating brand growth and thrives on delivering profitable customer action across the entire franchise ecosystem.

Both leaders are excited about their roles and to be part of the rapidly growing brand’s efforts to continue to open property management businesses nationwide.

“We are very focused on putting the franchisee first. That means delivering on two most important factors—franchisee satisfaction and franchisee profitability. So as we look at these 400 units, we need to ensure they are satisfied and profitable,” says Cundiff.

The startup costs for a Property Management Inc. franchise range from $53,225 to $190,050. The franchise fee ranges from $45,000 to $190,050.

To learn more about franchising with Property Management Inc., visit propertymanagementincfranchise.com.

aBout Property management inc.

Founded in 2008, Property Management Inc. is a rapidly growing franchise that provides expert property management services and solutions across four pillars: residential, commercial, association, short-term rental management, as well as brokerage services. These four pillars provide the owners behind the brand’s 400-plus locations with service options that build value and are unmatched in the industry. PMI’s consistent revenuegenerating model has helped hundreds of property managers realize their dreams of successful business ownership.

For more information about owning a Property Management Inc. franchise, visit propertymanagementincfranchise.com.

Franchising M aga Z in E Usa 31
“ We are very focused on putting the franchisee first. That means delivering on two most important factors— franchisee satisfaction and franchisee profitability.”

sTeps

7for s u P erior d ecision Making

CEOs make critical decisions daily, and franchise owners face the same questions. Good decision-making in business and life is a learned skill you can practice immediately.

This article focuses on the decisions we make consciously. This article isn’t a discussion about synapses firing, conscious versus unconscious (habits), or emotional intelligence. Instead, it is a practical process built on 45 combined years of experience as a Successful Franchise Owner, Fire Chief, and Lead Systems Engineer. This article gives you a strategy to make positive decisions more often.

e XPert ADvIce: Lucas Frey | CEO | Bella Vista Executive Advisors

4 General Decision Categories:

1. A few unimportant decisions have little impact on your life and business today. A simple example is eating a banana or cantaloupe as your morning fruit. Both are healthy for long-term impact but unimportant for today.

2. Some decisions are routine to the point of being positive habits. Deciding you like to get your blood flowing with a brisk, 7 am walk around the neighborhood with your 3-year-old German Shepard is a good routine you choose to follow even on mornings you don’t feel like it.

3. Each day, we make decisions for efficiency. We plan our day/week/year to be as convenient as possible. Efficiency

Luke frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes. to learn more about Luke and how Bella vista executive Advisors can help, please click ere www.bellavistaexecutiveadvisors.com

decisions help Successful Franchisees save time, money, or both. You plan your day to get the most done and minimize downtime, for example, reducing time spent in traffic or waiting on a late appointment.

4. The topic for the rest of this article is about the process I use with success concerning the issues most important to you. Important decisions may need to be made urgently or not. The commonality is that these decisions are highly impactful for your Franchise, your team, and you.

how to know What’s “important?”

After just searching for “how to know a decision is important” and “what is the definition of ‘important decision’” all kinds of “how to make important decisions” websites and videos come up. But nothing found addresses this simple question: “How do you know what decisions are important?” Some decisions are made essential by law. Stopping at a stop sign and paying taxes are two simple examples. Others are important out of common courtesy, like calling 911 if your neighbor’s house is on fire. The decisions discussed here are about you and your business when you have options.

The following questions help determine if a decision is essential or not:

1. Will this particular decision have a longterm effect on my company, my team, and me and my family? For example, keeping your body healthy each day has a long-term effect. Likewise, deciding on the best candidate for your outside sales role also affects all 3.

2. What happens if I do nothing about this issue? Is it worth missing out on another day of training with your new salesperson to find the “perfect” one? Or does this person check enough boxes, and what is lacking can be taught?

3. How will this decision move us forward? In the fire service, each decision mitigates an emergency in the safest way possible. And lastly,

4. What is your estimated cost/benefit analysis telling you? Occasionally, you’ll have the luxury of time gathering data to know as much as possible about a decision. At other times, a minimum amount of data is available, and you must make a decision now. Either way, an analysis is helpful to know if your decision is critical.

learn to make Positively impactful decisions

Successful Franchisees make necessary decisions by looking at 5 areas of impact:

1. Long-term impact may cause some short-term hurdles to overcome. This type of decision positively impacts the future of your company. These decisions can impact the value of your company when you pass it on, your legacy, and the lives of those working with you.

“ Efficiency decisions help Successful Franchisees save time, money, or both. You plan your day to get the most done and minimize downtime.”

2. Impactful short-term decisions can avert disaster. During the 20 years with ImageFIRST, there were only a couple of times the GM and I decided not to let the rest of our team go out to make deliveries. If the roads were icy at 4:00 am, we reverted to our pre-plan to alter the rest of the week’s deliveries.

3. What processes are impacted by your decision? Tightening process standards on the front end of a set of processes certainly affects processes deeper inside. For example, in the laundry industry, regularly adjusting the drying time for the relative humidity determines if that batch needs to be processed again because all the patient gowns are damp.

4. Successful Franchise Owners look at who is affected by their decisions, how to best communicate the reason(s), and why now. For example, if the decision impacts your team financially, your decision must be solid. However, significant decisions also bring on emotional reactions. The Covid-19 vaccination policies of companies are a current example.

5. As best as possible, predict what unintended consequences can occur because of your important decision. This fortune-telling is certainly not foolproof. You can, however, make this exercise a part of your decision-making process to vet out possible impacts your decision will have. For example, the Terrace Park Fire Department Officers decided early in my tenure to formalize and strategize the training process. We didn’t intend nor predict the positive effect this decision had on recruiting and retaining our unpaid-professional members.

the 7 steps to making intentional decisions:

1. Understand the context of the issue.

Is the current problem a one-off, or is it consistent? Who is communicating the issue? Working in a 1000-person sewing plant taught me quickly how to look for context by asking questions.

2. Determine the “who’s”

• Who needs to be involved in making the decision? Who has the knowledge we need?

• Whom does this affect, and how?

• Who is the ultimate owner of the decision?

• Who can provide relevant input?

• Who will communicate the decision and plan of action to those affected and how?

3. What factual information is necessary?

In my past life, we used a stopwatch for the many time studies needed for the sewing plant to operate while providing fair wages. These studies allowed the management team to make decisions based on data.

4. Predict the possible outcomes of your decision.

If you have time, determine a range and assign a probability to each point on the spectrum. This tool is helpful when considering a cost/benefit of a particular decision.

5. Make your decision and act.

Consensus isn’t always possible or desirable. If the decision comes from a group, especially the management team, everyone on the team must be fully committed to the decision. Even if there is disagreement within the team, the external communication needs to be the same song.

6. Measure your decision’s actual outcome(s) and compare it to the hypotheses.

7. Debrief as a team and refine your decision-making process and skills

What worked well, and what can be improved? Vulnerability and trust within a team are critical here. The debrief is not the place for personal agendas to flourish. After each significant emergency TPFD response, there was an informal debrief with everyone on the scene away from the noise of Engine 94. The facilitated conversation was a chance for everyone to discuss and learn how to improve together. Additionally, we led a discussion with the entire department at the next training. In the end, a summary was created and emailed to each member.

Follow these steps to improve your positive decision-making in business and life skills and build your confidence for decisions to come. Then, please email me at luke@bellavistaexecutiveadvisors.com to start the conversation.

34 Franchising M aga Z in E Usa e XPert ADvIce: Lucas Frey | CEO | Bella Vista Executive Advisors
“ CEOs make critical decisions daily, and franchise owners face the same questions. Good decision-making in business and life is a learned skill you can practice immediately.”
www.franchisingmagazineusa.com Franchising Zin becoming more health conscious as they think about what is going into their bodies, making iced tea growing option over things like soda and coffee. As the demand strengthens, HTeaO will continue to innovate through new drink offerings, flavors and seasonal offerings. They currently offer variety of healthy grab-n-go in addition their The community-driven organization also believes in brewing with purpose. Locations are constantly offering promotions and ways to give back to their communities and local charities. Almost every October, HTeaO has partnered with the Ryan Palmer Foundation allows guests to ‘Round-up with Ryan’ to support the Ryan Palmer Breast Cancer Initiative. With only 50 locations currently operating, the goal was to raise around $50,00. By the end of the campaign over $70,000 was raised. In addition to charitable initiatives, many locations will recognize local officials and prominent members the community by giving back on appreciation days, and offering free teas to those being honored. “Supporting our communities and franchise partners is core tenant of this brand, and large contributor to its success,” said Howe. “We are open and honest, welcome ideas. We not married to one philosophy, but value input so we best know how to meet everyone’s needs.” The beverage industry noticing that many consumers are searching for more plant-based and dairy-free options, and they want lower their sugar intake. “Better-for-You” beverages focus on fresh ingredients, clean labels, lower amounts of sugar, minimal calories, and caffeine alternatives currently in high demand, trend that HTeaO has been capitalizing on. Focusing all-natural ingredients and fresh brewing their tea, HTeaO is passionate about offering beneficial product that consumers enjoy. HTeaO is focusing on developing locations across the U.S., with their current focus on Florida and the East Coast. Having recently Franchise Candidate Advocate located Florida spearhead development in the area, the brand currently has location open in Florida with a second opening within the next few months. This is one of the first major steps the brand has taken towards their East Coast expansion. With over 400 franchise agreements currently signed, the brand hopes to have 50 open by 2027. When we think of the beverage industry, coffee is typically what comes to mind first. As a core component of most Americans’ diet, coffee has become an almost impenetrable business concept. Armed with entrepreneurial intuition, Justin Howe, CEO and founder HTeaO, changed that when he reverse-engineered profitability to validate the untapped iced tea category within the QSR-space. The incubator process began during the 2008 recession. Justin’s parents, Gary and Kim Hutchens, were operating burger concept called “Buns Over Texas,” and were looking for creative ways to increase their sales. Deciding to introduce six unique iced tea flavors to the menu, they were surprised to see so many customers coming specifically for the iced tea. In order to test the viability and profitability of the business model, they created their first cover HTeaO The Beverage CaTegory SweeTenS aS ConSumerS Crave varieTy and Seek FlavorFul iCed Tea aCroSS The u.S. stand-alone iced tea shop known as “Texas Tea.” Seeing the success after two years, Justin knew it was time to reimagine what could be made possible for this niche beverage option. As a serial entrepreneur, Justin has founded over 20 companies, and spared expense on the initial prototype locations. Taking more of an analytical approach, every aspect the business was tested, monitored, and perfected. From the back-end support, prime real estate, operations, marketing, finance, supply chain to product quality. wanted to prove that the concept could be successful locally before franchising the concept to scale nationally. At one point he even turned down 25 franchise candidates that were ready sign, because he was not convinced the model was as efficient as possible. In 2018 the HTeaO brand was officially launched, after almost decade of preparation and refinement. “We’re data-driven company. It was crucial to start with research and development and delay expectations for profitability to create the right business model,” said Howe. “If you start business with the goal for profits you’re starting job, not a scalable business. As was building the brand, was learning how to be a franchisor, and knew wanted to the one to before them with thinking everything.” Being first-to-market, Howe and his team knew they had to problem-solve order to make mark within this niche category in the beverage market. Overcoming obscurity will always be area of focus ensure HTeaO remains ahead of the QSR trends. Each HTeaO location offers 26 proprietary flavors, all made using completely natural ingredients. Recognizing the importance of consistency in products, each location is equipped with their own water plant, filtering out all impurities. Nothing stores is served without going through the filtration system, including the ice. With iced tea rarely having been primary menu item for most restaurants, not many distributors place large focus on the ingredients needed to produce it. In order to ensure each location gets the quality ingredients needed for their iced teas, HTeaO created their own supply chain, which has proven to be much more cost efficient and sustainable as they launch across the U.S. Currently operating 13 states, HTeaO recently opened their 50th location this year, and has over 400 franchise agreements signed. The following states have signed franchise agreements with sites secured and/or under development: Alabama, Arkansas, Arizona, Colorado, Florida, Georgia, Kansas, Louisiana, Missouri, New Mexico, Oklahoma, Tennessee and Texas. As one of the leaders in the iced tea industry, HTeaO sets the standard with only using tea leaves and raw ingredients. People are HTeaO, the country’s leading iced tea-only franchises, breaks through the QSR beverage industry with a simple and bullet-proof business model. VOL 11, ISSUE 1, jan ary 2023 The magazine for franchisees WWW.franchsingmagazine sa com COVER STORY annO mEnTS m h induSTRY The WhalesFranchise among Us 7 sTeps ForsUperior mDecision aking a n waY TO plan ORFexcepTional sranchise Uccess in 2023 hTeao the leadingcountry’s tea-onlyicedfranchise Franchising neWs Don’t miss an issue Get the App • Portfolio Purchases • Individual Site Purchaces • Direct Buyer! • No Broker Fees • Offers in 3-5 Days • 30-60 Day Closing REAL ESTATE UNLOCK YOUR BUSINESS VALUE! CONTACT US TODAY! Kerry Assa Director of Real Estate 214-926-4873 Kassa@sscpmanagement.com www.sscpmanagement.com OUR CURRENT TENANTS

oxi Fresh c arpe T c leaning Franchisee s onia g arg

“ f ranchisee in action”

Sonia Garg is a mother of two and the local owner of Oxi Fresh Carpet Cleaning in Kirkland, WA. While the Oxi Fresh brand is known nationwide as one of the greenest and fastestgrowing carpet cleaning franchises in the U.S., Sonia’s local operation is increasingly receiving praise for serving as a role model for small business in her home community.

Sonia was born and raised in India where she went to school to become a computer engineer. Prior to her franchise ownership at Oxi Fresh, she worked for some of the world’s leading software companies,

including Hewlett Packard and IBM. She then set out to immigrate to the U.S. to raise a family.

After experiencing the birth of her first daughter, Kavya, Sonia realized that she was unable to properly keep up with caretaking and spending time with her child while working a full-time software career at the same time. Additionally, her husband’s job required him to travel frequently and it was becoming unmanageable for the two of them to find family time together. With her husband’s support, Sonia made the decision to be a full-time stay-at-home mom and explore the possibility of entrepreneurship. Looking back, she feels that it was the best decision she’s ever made as it’s allowed her to dedicate more time to spend with

“ Oxi Fresh was a completely different type of carpet cleaning company. Needless to say, Sonia fell in love with the concept rather quickly.”

her two children. It’s also helped her husband focus and pursue his career more effectively.

Sonia always knew that whatever business opportunity she chose, she desired both the flexibility of entrepreneurship and the ability to promote positive values in her community. She started exploring the world of franchising and discovered an opportunity to own her own Oxi Fresh Carpet Cleaning business.

36 Franchising M aga Z in E Usa
fr A nc HI see I n Act I on: Oxi Fresh Carpet Cleaning

Through use of its innovative products and modern technology, Oxi Fresh Carpet Cleaning provides its customers with green carpet cleanings and exceptional results.

The company’s powerful combination of knowledgeable people and strong processes have allowed the franchise to flourish into over 460 locally-owned locations throughout the U.S. and Canada, with more currently in development.

Sonia came to appreciate how Oxi Fresh was an environmentally friendly franchise and witnessed firsthand just how much of an impact their services have on local homeowners. She knew she just had to bring the concept to her home community of Kirkland, WA.

“My daughter always had an allergy to dust and as she grew up, we needed to have our carpets cleaned every 6 months,”

said Sonia Garg. “Every time we got them cleaned, we had to wait for hours because they were wet and we had to keep our daughter away because of the chemicals.

Oxi Fresh was a completely different type of carpet cleaning company. Needless to say, Sonia fell in love with the concept rather quickly.

“When I first discovered Oxi Fresh, we tried them out and realized that they really were a green company and not just claiming to be green, said Garg. “Our family ended up using Oxi Fresh many times and were a fan of their technology, method, professionalism and ease to schedule. Most importantly, the dry time was just an hour. As a mother of two, all of these things were very important to me.”

As Sonia started to get her local Oxi Fresh team together for her new franchise, she

“ Growing up as a little girl, I never would have thought that one day I would be in the carpet and upholstery cleaning business, but I now believe that it’s the best decision I’ve ever made.”

thought deeply about ways she could serve her home community of Kirkland better. While going through resumes and hiring for her team, she came across 18–19-yearolds who were no longer welcome in their homes because they were adults. Their parents were struggling in their own lives, thus leaving the kids homeless and left to sleep in unlivable environments such as cars and parking lots.

“I hired one of these kids, trained him, got him a shared room for him to stay and started giving them work,” said Garg. “Initially it was a bit overwhelming as it was hard to keep him focused, but after a few weeks, it paid off. This employee now lives in his own apartment and is settled in life. I have decided to hire more employees who are in similar positions or going through rough patches in their lives. To me, it’s extremely fulfilling and purposeful using my small business to play a small part in bettering the community”.

Sonia continues to serve as an inspiration to her friends and other community members, exposing them to the world of franchising and helping them find new ways to control their own destiny. Today, Oxi Fresh Carpet Cleaning in Kirkland, WA operates as a role model small business and demonstrates the ability to uplift communities through franchising.

“Growing up as a little girl, I never would have thought that one day I would be in the carpet and upholstery cleaning business,” said Garg. “But I now believe that it’s the best decision I’ve ever made.”

To learn more about Oxi Fresh Carpet Cleaning of Kirkland, please visit https://www.oxifresh.com/locations/wa/ kirkland-carpet-cleaning/

Franchising M aga Z in E Usa 37

c aring s enior s ervice opens i T s F irs T Flori Da locaT ion in greaT er Jacksonville area

Caring Senior Service, a privateduty, non-medical senior home care services company, today announced the grand opening of its new office located at 9850 San Jose Blvd, Suite 3 Jacksonville, Florida. The location marks the first in The Sunshine State.

Owner Krunal “Keith” Patel said he decided to open the new location after discovering the impact a local office could make on the Jacksonville area and its residents.

“Caring Senior Service makes family the priority,” he said. “Their emphasis on keeping the family involved and relieving them of the stresses of daily caregiving on families inspired me to join their team.”

Patel said he was impressed with Caring Senior Service’s mission to help seniors remain at home and its commitment to providing new technologies to help achieve this goal. Caring Senior Service offers its clients a tablet connected to their proprietary Tendio Family Portal, a secure, cloud-based platform that helps seniors, families and caregivers communicate on every aspect of care.

“Once I realized how many people depend on the services that Caring Senior Service provides, I knew that by joining the company, I could have a big influence on the lives of seniors in my area who want to

“ I knew that by joining the company, I could have a big influence on the lives of seniors in my area who want to stay at home as they age.”

stay at home as they age,” he said.

Caring Senior Service of South Duval County provides seniors and those with disabilities with personal care, transportation, meal preparation, medical reminders, light housekeeping, companionship and more.

“Keith will be a valuable member of the Caring Senior Service family as we expand into Florida,” said Caring Senior Service CEO Jeff Salter. “Both his concern for seniors in his area and his commitment to our mission of helping seniors remain heathy, happy and at home will make our first Florida location a resounding success.”

The new location can be reached by calling (904) 932-0436 or by visiting https://www.caringseniorservice.com/ south-duval-county.

aBout caring senior service

Caring Senior Service is a non-medical home care services company based in San Antonio, Texas. Founded by CEO Jeff Salter in 1991, the company provides assistance to seniors, the disabled population and any adult who may need help with the tasks of everyday living such as bathing, running errands and preparing food.

After adding locations throughout Texas in the 1990s, the company extended its reach through franchising in 2002. It now boasts more than 50 locations throughout the U.S. Its non-profit “Close the Gap in Senior Care” began in 2021 to raise awareness of the overlooked and underserved aspects of senior care. This program was launched

when Salter rode an electric bike more than 9,000 miles to each Caring Senior Service location nationwide to raise awareness of home modifications needed to avoid fall risks among the senior population.

For more information on Caring Senior Service, please visit their website at https://www.caringseniorservice.com/.

38 Franchising M aga Z in E Usa
sn AP s H ot: Caring Senior Service
The new office will offer seniors with a variety of non-medical personal care services so they can remain at home longer.
S UBSCRIBE TO Franchising USA’s newsletter and receive all the latest franchising news delivered straight to your inbox, every week! WA nt to S tAy on top o F the l Ate S t ne WS A nd W h At S h A ppening At the F o R e FR ont o F FRA nchi S ing? To subscribe visit: www.franchisingmagazineusa.com

The BroW ns p UT T he ‘ Family’ in ‘ Family BU siness’

Office Pride Franchisees Groom Sons To Take Over Family Business

Tom and Julie Brown own three Office Pride Commercial Cleaning Services franchises in Carmel, Lafayette and Terre Haute, Indiana. They have three sons, all of whom are involved in the business. Two of them hope to take over the family business someday.

how is it to work with family members?

“We do a lot of laughing, but we don’t fight. We fight for each other, not with each other,” Tom says. “We are a team. Julie and I see this as an opportunity to help leaders grow. Our job is to help our sons prepare for their goal, which is to take over the business. They are so willing to learn. They’re like sponges.”

meet the Browns

Tom Brown has more than 20 years’ experience as a business leader, primarily in the construction field. Although he was

successful and served as his company’s president, he jokes that he must be “unemployable” because he is so much happier working for himself. He and Julie, a former preschool teacher, started their Office Pride business together so that they could make more time for their family.

Tom says each of their sons plays a very different role in the business:

• Trey, 22, is a hands-on type who has worked in every job in the Office Pride business. He is currently serving as the director of operations for all three locations. He and his brother Colton want to run the business someday.

40 Franchising M aga Z in E Usa
fr A nc HI see I n Act I on: Office Pride

“ We are a team. Julie and I see this as an opportunity to help leaders grow. Our job is to help our sons prepare for their goal, which is to take over the business. They are so willing to learn. They’re like sponges.

• Colton, 19, is a detail guy who loves a good spreadsheet. He works behind the scenes in human resources and accounting.

• Peyton, 21, is a people person. If he stays with Office Pride, it would be in sales, but he also works at the family’s restaurant and feels like he is being called to enter the ministry.

“It’s great that God wired them all differently, and they all bring different gifts,” Julie says. “Colton has that accounting brain and can sit for hours focused on that kind of thing. Trey is direct and can find the option and go for it. And Peyton brings people together, which is why we see him in sales.”

Colton says he finds working with his parents and brothers easy. “We jell well together. It’s fun and flexible, and even if it’s work, it doesn’t feel like work.”

Peyton agrees. “I think what we have here is special, because when families work together, they often butt heads and fight for control. Our family has a good understanding of our respective gifts, and we stay in our lanes.”

the next Generation

The Browns’ sons have vivid memories of family life before their parents opened an Office Pride business. They remember their dad being at big school events like sports and talent shows – but they also remember him being pretty unhappy.

“I never missed anything, but I had quite a bit of pressure in my career,” Tom says. “My sons have seen the flexibility that owning your own business gives. They want to be good dads and husbands, and I think they see that this path allows you a lot more flexibility to spend time with family.”

“When he was working a lot, he was under toxic leadership. When he got out, he was able to lean on God and godly people. I want that. I want to be around people who want the same things I do.”

Trey, who is already planning to buy another franchise with his wife in 10 to 15 years, adds that is what he wants for himself and his family, too. “Being my own boss is definitely where I’m headed,” he says. “I want my kids to know my face and not just remember me at the big things.”

Many franchise owners find succession planning to be a chore. For the Browns, however, it’s been a delight.

“If our kids weren’t willing to be involved, we would just keep the offices we have now and let them grow organically,” Tom says. “But since they are willing to be involved, it’s provided us a spark to grow more. We may even add more locations. It’s a huge win for us.”

Franchising M aga Z in E Usa 41

a career change focused on wellness

“ Now, instead of starting the day with discipline reports and a general sense of dread, he has a more soothing morning routine as an Elements Massage franchise owner.”

taught him to problem-solve, and he’s found he can assist in various situations, which can be sensitive.

“I have a wonderful group of ladies,” he says. “They know they can come to me with anything, and I’ll take care of it.”

When Matt Messina’s commanding officer told him he was taking their group for a night out, the 82nd Airborne paratrooper imagined kicking back with a few beers at a local bar and hanging out with his fellow soldiers on a Friday night. Instead, they found themselves at a nice spa, he says. “We all sat there, because we were in boots all day, and we got our first pedicures and our first massages. We all

came out and were like, ‘What the hell just happened?’ But it really put the focus on if you take care of your body, it takes care of you.”

That first experience led the Army veteran and Minnesota transplant to eventually own his own Elements Massage® location in Anthem, Arizona. Messina is also one of many veterans who joined the Elements Massage brand following military service and took advantage of the company’s veteran incentive program, which provides them a 20 percent discount.

Messina joined the Army in 2008 and left in 2013 as a sergeant. When he wasn’t jumping into a South American jungle, he attended Army schools that taught him the skills he needed to run a business and lead.

“Having that kind of training and discipline and perspective certainly helps,” he says.

Moving from a role as a soldier to business owner was quite the transition, especially when it came to dealing with personnel. Messina says his training in the military

Messina didn’t find franchising immediately. He first took a quite common route for veterans; he went into law enforcement as a corrections officer. He also served as his mother’s primary caregiver when she became sick. In 2017, his mother, Lisa, was diagnosed with Amyotrophic Lateral Sclerosis (ALS), a neurological disease that primarily affects the nerve cells responsible for controlling voluntary muscle movement. After those experiences, he wanted to find a different path that helped people and opened his studio in 2019.

Now, instead of starting the day with discipline reports and a general sense of dread, he has a more soothing morning routine as an Elements Massage franchise owner. He goes to the office, turns on the lights and then immediately heads to a locally owned café for breakfast, a quick workout and then opens the studio.

“I love having a little family with my staff here and a little culture,” he says. “I just turn on the spa music, the lights and diffuser … we (he and his father) wanted a place where we could come into that we knew was our home and that had a peaceful ambience where people could come in and have the feeling they were being taken care of.”

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veter A ns su PPL e M ent
Franchising M aga Z in E Usa 43 Leadership. Teamwork. Executing SOPs. Connecting veterans with education, resources and opportunities at vetfran.org

a ir Force v e T eran Fin D s r e War D ing c areer in Franchising

Former Colonel Applies Leadership and Team-Building Skills to his Coffee Shop Franchise Business

As a 25-year veteran of the United States Air Force, Rob Southerland has always possessed a strong business acumen and ability to lead, but it was Scooter’s Coffee’s emphasis on people that drew him to invest in a franchise with the brand. “I fell in love with Scooter’s Coffee as a customer when I was stationed in Omaha, Nebraska. When they opened up the market in North Carolina, I knew it would do really well,” says Southerland. What turned him from a fan into a franchisee was “the absolute attention they put on people, and their focus on leading people.”

After graduating from East Carolina University in Greenville, North Carolina in 1997, Rob and his sweetheart Jocelyn, were both commissioned as second lieutenants in the United States Air Force. Rob headed to pilot training at the Columbus Air Force Base in Mississippi while Jocelyn went to Air Battle Management training at the Tyndall Air Force Base in Florida. Growing up on a farm, it had always been Rob’s dream to fly, even as he simultaneously pursued entrepreneurial endeavors, including running his own lawn and landscaping business at the age of 16. In 2001, Southerland learned of the 9/11 attack on the World Trade Center during a crew brief for a training mission. Having recently suffered substantial injuries to tendons in his shoulders as the result of a motorcycle accident, he had to convince the flight surgeon that he was fit for duty. When asked if he had any reservations about the mission ahead, Southerland says, “Just like any kind of sport you play, if you’ve put in the time, practice, and dedication, you really want to just get in the game and help your team win. Everyone wanted to go.” Less than a month later, Southerland and many other brave Americans were deployed to Al Udeid, Qatar and within 36 hours of arrival they were in the air over Afghanistan supporting “Operation Enduring Freedom.” Even though his first deployment was only four and a half months long, he missed his wife, but knew the importance of his mission

and relied heavily on the relationships and support built amongst his team members.

After his time providing intelligence, surveillance, and reconnaissance in support of combat operations in Afghanistan, Southerland was selected to join a small group of airmen in the Stealth Bomber Program. As a result, Southerland and his wife moved to the Whiteman Air Force Base in Johnson County, Missouri, where he flew B2 Stealth Bombers.

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fr A nc HI see I n Act I on: Scooter’s Coffee
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While Jocelyn started her Air Force career as an Air Battle Manager/ Airborne Weapons Officer tasked with communicating and controlling battlefield forces and aircraft, she later cross-trained into personnel when Rob started the Stealth Bomber Program so that they could stay together through deployments and focus

more energy on starting a family. After their first son was born, Jocelyn transferred into civilian life, but even while raising and homeschooling their now four boys, being a loving wife and active church member, Jocelyn became a major in the Missouri Air National Guard where she continues to serve today.

Now living in North Carolina, the Southerlands currently operate two Scooter’s Coffee locations with five more on the way in the Southeast Raleigh market. Even though Rob initially became involved with the brand in 2015, he didn’t sign his first Franchise Agreement until March 2020, mere days before the world went on lockdown. Still, Rob’s background helped him take it in stride. “From a military perspective — and it kind of plays true in life, and especially business life — you train, and you get in this mindset of how things are going to go. Well, in a real-world scenario, you can plan to the best of your ability, but it’s called the ‘fog of war.’ When

things happen, you just have to adapt and overcome.”

Rob retired from the Air Force in September 2022. “After 25 years, I decided it was time to go make coffee,” he says with a chuckle. He insists that Scooter’s Coffee is an excellent brand for veterans, particularly for its leadership, support, and emphasis on people, all things he and Jocelyn acutely understand the value of.

“The military talks a lot about leadership and people, and how challenging various situations can be,” Rob says. “Scooter’s Coffee just seemed genuine. The more I got to know the leadership, the more I grew to trust them. And I just really wanted to be a part of the Scooter’s team, so my wife and I went for it.”

Franchising M aga Z in E Usa 45
“ I fell in love with Scooter’s Coffee as a customer when I was stationed in Omaha, Nebraska.”

m ili Tary v e T eran is c lea ning Up as B U siness oW ner

Fortunately, this 32-year-old entrepreneur from Barrington, New Jersey, has more than just the business savvy and training necessary to run a successful commercial cleaning business. The practical skills he acquired during his service in the U.S. Army helped prepare him to meet his customers’ needs each and every day.

Tenido immigrated to the United States from the Philippines as a teen, about 15 years ago. Even back then, he had big aspirations and dreamed of one day operating a major franchise business.

However, like many young adults, the path from high school to entrepreneurship wasn’t clear – until a recruiter opened his eyes to the educational resources military service can provide. In 2012, he left for basic training and began taking advantage of what he describes as “a world of opportunities and skills.”

While in the Army, he attended American Military University online and completed a bachelor’s degree in environmental science while he was still actively serving.

Adding to his formal education, Tenido gained skills that are serving him unexpectedly well as an entrepreneur. While deployed in Afghanistan, he was a military mechanic and truck driver. He learned his way around the inner workings of auto engines – gaining the knowledge necessary to confidently maintain his own fleet of vehicles.

In the cleaning business, Tenido says his success hinges on two keys: showing up and providing a quality service. Because he confidently navigates his way under the hood, car trouble will never prevent him from making an appointment. And as his business grows and he adds staff, they’ll be able to rely on his expertise, too.

from grad student to business owner

Owning a cleaning business wasn’t necessarily on Tenido’s radar when he left the service. While he completed his graduate degrees – one in business administration and another in natural resources – he began working at a nursing home to supplement his income.

By 2020, he had completed degree requirements and was ready to make his business aspirations a reality. He began searching business opportunities online and one quickly rose to the top: OpenWorks. The national franchise provides services include cleaning and disinfection, landscape management, HVAC maintenance, pest control and other custodial services via a network of local franchisees that spans from coast to coast.

Recognizing the parallels to his experience maintaining strict environmental standards at the nursing home and training in environmental science, Tenido was attracted to OpenWorks from the start. Even more compelling are the resources the company provides to new franchisees, including an affordable point of entry that makes it more possible to get started generating income right away.

Within a week, a kernel of an idea grew into a reality. Tenido was engaged with OpenWorks and eagerly awaiting a shipment of cleaning equipment and supplies necessary to start his business. It’s all part of the onboarding process that makes it possible for franchise owners to immediately get to work.

In the meantime, he was able to begin reaching out and scheduling appointments, thanks to a list of leads and potential customers provided by the company. New franchisees have access to a client portfolio from the start, thanks to a nationwide customer sales team that does the hard work of lead collection so franchise owners can focus on other areas of the business.

For this ambitious young graduate, it was like having a road map for success laid out in front of him.

“It was really something I could do by myself from the beginning,” Tenido said. “The business strategy and plans really work.”

He credits his OpenWorks regional manager with much his early success; her ongoing encouragement and feedback helped ensure he was doing everything necessary to keep the business running smoothly. For example, she taught him to be proactive in identifying problems and introducing solutions.

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fr A nc HI see I n Act I on: OpenWorks
People are counting on Ian Tenido, and he’s determined not to let them down.
veter A ns su PPL e M ent

Classes and training modules also allowed Tenido to fully immerse himself in OpenWorks and get to know the nature of the business. “It takes more than cleaning experience,” he explained. “You have to understand the differences in certain settings and the cleaning requirements of those facilities.”

As part of his rapid ramp up, Tenido took classes that introduced him to cutting edge technology, explained principals of business management and explored best practices from successful franchisees who share his ambitious outlook.

Growth on the horizon

Today, Tenido provides cleaning services for a daycare, as well as two dialysis clinics and four sleep centers, where patients undergo studies for various sleep disorders.

The health-oriented nature of many of his clients means Tenido’s service has to be exceptionally diligent and thorough. The facilities must be disinfected, not just cleaned, using specific hospital-grade chemicals that require special training and handling. Monthly inspections ensure precise sanitary standards are met on an ongoing basis.

Tenido is looking forward to taking on a more managerial role and putting the leadership skills he gained in the military to practical use.

Looking ahead, he has his eye set on larger accounts, which would propel him from a one-man show into a larger team with additional associates on board. Currently, he works most days, although he does have a handful of reliable workers on standby for vacation days or when conflicts arise. While the franchise is currently his primary income stream, he envisions a day when his cleaning business is actually secondary and he’s able to explore other career aspirations. After all, cleaning services are often provided after traditional working hours, which leaves his days open and flexible.

What’s more, the cleaning industry is recession-proof, and in the aftermath of COVID, demand for more frequent, more thorough cleaning and disinfecting services in public places continues to grow.

For now, though, Tenido is committed to meeting and exceeding his clients’ expectations by ensuring their business continues without interruption. That means delivering an exceptional quality of cleaning and disinfecting service each day, so the clinics and sleep centers can open to a new set of patients each morning.

It may not be how he envisioned using his skills as a military mechanic, but that know-how comes in exceptionally handy.

“It’s a business that requires driving a lot of miles every day,” Tenido said. Confidence driving and vehicle maintenance are all part of delivering the exceptional service that makes him invaluable to his customers.

“ It was really something I could do by myself from the beginning, the business strategy and plans really work.”

Beans & Bre Ws coffeehouse

Beans & Brews coffeehouse has been around since 1993, when the Laramie family opened shop next to s alt Lake city’s beloved hangout, Liberty Park.

t he family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. t hey soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.

t he Laramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. t hey carry on our best

traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. o ur guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community.

come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.

contact: Kim Falk Email: kfalk@beansandbrews.com

Bi G fro G c ustom t- s hirts & m ore

Big Frog custom t-shirts & More is locally owned and operated and specializes in Direct-to- garment (Dtg) printing, a clean and green apparel printing technology. Big Frog is a onestop-shop for “un-frog-ettable” custom apparel with a wide selection of services including screen printing, embroidery, vinyl, and Ultra Print (heat press). Established in 2008 by co-founders Leeward Bean, t ina Bacon-DeFrece and ron DeFrece, the franchise brand has since expanded to nearly 100 locations in 25 states and canada offering free 15-minute, inperson design help, no minimums, and fast turnaround (often 24-hours) on Dtg printing.

Business f inance d e P ot

Business Finance Depot specializes in packaging equipment leases and sBa Express Working capital loans for start-up and existing businesses. our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

a proud member of VetFran and named “ top Franchise 500 for Veterans” by Entrepreneur Magazine, Big Frog has set its sights on arizona, Florida and texas for expansion but is offering a nationwide incentive for veterans and first responders now through september 2023. t he incentive program includes a 20% discount on the initial investment at the time of franchise agreement and waived annual royalty fees for one year. t he financial incentives could add up to more than $15,000 for qualified veterans or first responders, depending on the location of the shop. Big Frog launched the veteran-focused initiative to help veterans and first responders fulfill their dreams of owning a small business. to learn more about Big Frog and our veteran-exclusive incentive, visit https:// bigfrogfranchise.com/franchise-for-active-duty-military/.

our company also works with sBa 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information. Website: www.businessfinancedepot.com Email: paul@businessfinancedepot.com Phone: (800) 788-3884 contact: Paul Bosley

c laY ton k endall

clayton Kendall provides a simple, easy to use e-store platform that connects your franchisees to our integrated front-to-back inventory management system. our system controls the creation, production, fulfillment, distribution and shipping of all your marketing and sales

e xecuti V e h ome c are

in-home care is, simply put, everyday assistance for your loved one provided by a kind, compassionate, and well-trained person.

t his assistance can come in the form of help getting dressed, preparing meals, doing some light housework, or just relaxing and enjoying a friendly conversation.

materials including uniforms, signage, branded merchandise and print collateral.

clayton Kendal is the single source marketing solution for dozens of national franchises.

contact: Dan Broudy, cEo Email: dan@claytonkendall.com Phone: 412-798-7120 (1-888-799-4757) Website: claytonkendall.com

Executive home care places screened, qualified caregivers with people who need a helping hand with common tasks that many of us take for granted.

t he goal is to maintain a comfortable, safe, and happy living environment while providing for as much independence as possible.

www.executivehomecare.com Email: jason@executivehomecare.com

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fastsi G ns®

now more than ever, businesses look to Fastsigns® for innovative ways to connect with customers in a highly competitive marketplace.

o ur high standards for quality and customer service have made Fastsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas:

• #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row

• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015

fR an C hi S ing uSa

a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.

Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.

G rease monke Y

Founded in 1978 and part of the Fullspeed automotive® family of brands, grease Monkey® has grown to more than 500 centers internationally with operations in the United states, china, colombia, Mexico, and saudi arabia. t he brand has flourished, thanks to a commitment to customer service, innovation, and driving strong roi for franchisees.

o ne reason grease Monkey is a great business opportunity is because nearly everyone in america drives, and more than 99% of the vehicles on U. s roads need regular oil changes. americans cumulatively drive about 3.2 trillion miles per year, and americans are keeping their

i maG e o ne usa

image o ne Usa is a commercial cleaning services business. t he image o ne franchising model was formed on the principles of transparency, training, and top-notch financial and customer service support. it is regularly recognized as a top franchise by third-party franchise and business publications, including cnBc.com, Entrepreneur. com and Franchise Business review.

image o ne franchisees work for themselves in a unique relationship with the franchise company. image o ne provides them with customer support for their business, ongoing training, along with assistance with billing, equipment and sales training. image o ne

k umon n orth a merica i nc.

high school math teacher toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.

realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.

• Franchise Research Institute World Class Franchise 20112015

• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015

• CFA Franchisees’ Choice Designation 2004-2015

• FASTSIGNS is one of only a handful of franchises approved for $21 million in sBa financing for approved franchise candidates

Fastsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area Developer expansion in markets worldwide.

For more information: Phone: 1-214-346-5679 Email: mark.jameson@fastsigns.com o r visit our Website: www.fastsigns.com

Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! to learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446

vehicles longer than ever before. according to research conducted by s &P g lobal Mobility, the average age of light vehicles in the U. s. rose to an all-time high of 12.2 years in 2022. t his is the fifth straight year the average vehicle age in the U. s. has risen. Drivers understand that to extend the life of their vehicles, routine maintenance is a must.

Even if you don’t have automotive repair experience and are simply exploring the industry because of its stability and strong margins, you can be assured that you will be backed by a large franchise support team dedicated to your success. We provide training, marketing support, and a wide range of tools to help you find customers and serve them well!

provides necessary training, tools and support to help franchise affiliates build their business, including teaching franchisees the latest cleaning techniques and empowering them with insights on best-in-class equipment and technology. o ngoing training is delivered both at image o ne’s corporate headquarters and onsite at existing client locations to ensure that franchisees continue to grow their own businesses.

image o ne has commercial cleaning franchise locations covering chicago, cincinnati, Dallas, Denver, Detroit, Fort Myers, nashville and o rlando. Franchise territories are available nationwide.

For information on the franchise, visit http:// image o neUsa .com

With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems. today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills. Phone: 201-928-0444 Website: Kumonfranchise.com

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mind C hamp S uSa

here’s your unique opportunity to own a brand that is transforming education globally and kick start your dream business! hailed as the education movement of the 21st century by new York t imes & Wall street Journal Bestselling author, Dr Joseph Michelli, Mindchamps started as an education research centre in sydney.

Based on over two decades of research, our unique 3-Mind approach forms the foundation of our educational programs in over 80 Mindchamps Early Learning and Preschool centers across australia, singapore, the Philippines, Myanmar, Malaysia, indonesia and now the Us!

a s the only early learning organization to develop its own unique, research-based curriculum, Mindchamps’ programs are backed by the work of world-renowned experts in Education, neuroscience,

m uSE um O f i lluS i O n S

rP illusions corp. is a U. s.-based corporation that develops and franchises Museums of illusions across the world. t he company’s primary goal is to provide memorable and exciting educational opportunities while evolving its approach to creativity, art, and entertainment. Founded in 2015. in Zagreb, croatia, the Museum of illusions quickly became a global leader in the “edutainment” sector and the largest chain of private museums worldwide.

t he original concept offers an interactive, immersive, and fun experience for all age groups while teaching about science, vision, and perception through mind-bending illusions and tricks. t he Museum of illusions is thus globally recognized for its inventive way of combining entertaining and educational activities, as well as countless amazing photo opportunities for visitors to create unforgettable memories.

Psychology and t heatre. We are also the only organization worldwide to have Emeritus Professor allan snyder, Fellow of the royal society and founder of the centre for the Mind at the University of sydney and the australian national University as our chair of research.

a s a multi-award-winning international Early Learning franchisor, Mindchamps is committed to your success. t his commitment is backed by years of experience, research and development, and a powerful, global brand that is hailed as a 21st century Early Learning Movement. We are keen to find the right business partners who want to contribute to their community while creating prosperity for their own family in the Us to discover more about why Mindchamps international Preschool is your dream business, visit https://franchise.mindchamps.org/usa/

Each state-of-the-art museum is designed to create a mentally stimulating journey through the human mind for all generations with fascinating exhibits including 3D holograms, astonishing art pieces, and brain-puzzling optical illusions.

at this time the Museum of illusions has locations in 37 cities, 25 countries, and 4 continents, including franchises in tourist capitals such as new York, Paris, Madrid, shanghai, and Dubai, where they are continually ranked among the top city attractions.

t he Museum of illusions team plans to continue expanding globally by providing unique educational, visual, and entertaining experiences for visitors, as well as ongoing support and guidance to franchising partners at every step of the way.

For more information about the Museum of illusions or franchising opportunities please visit www.museumofillusions.com or email at info@museumofillusions.com.

fR an C hi S ing uSa

a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.

Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.

Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! to learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446

n erds toGo

Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!

computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. t hat is why nerdsto g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely

on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. t his means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsto g o is one of the fastest growing computer service and technology franchises in the United states!

r emedY sPa & salon s uites

remedy spa & s alon suites first opened its doors in atlanta, g eorgia in 2018. a s an attempt to enter the highly profitable health and beauty industries, remedy spa & s alon suites came equipped with 22 fully leased salon suites. to date, they have opened three locations through Metro-atlanta. amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances. Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution

chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.

Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts.

remedy spa & s alon suites already has an established market presence and substantial market penetration in atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically.

www.remedysalonsuites.com/franchise remedysalonsuites@gmail.com

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T h E C amp TR an S fOR maT i O n

CE n TER

Founded by alejandra Font, Luis Font and sam Bakhtiar in 2010, t he camp transformation center ( t he camp) was born out of the realization that despite universal knowledge of how to lose weight — eat healthier and work out regularly — millions of people still struggle to get results.

During an era of skyrocketing obesity, t he camp created a proven system to help this massively underserved audience achieve their goals. home of the free “20-Pound Weight Loss challenge,” t he camp transformation center’s flagship program consists of group training with dynamic interval workouts, nutrition and supplement plans, highly qualified trainers, and a ton of positive emotional support.

t he red c hick Z

We’ve Done the

heavy Lifting for You

We know the restaurant business and have done our homework. From the homestyle kitchens of nashville to t he red chickz restaurants that will be popping up everywhere, we’ve created something really special in an untapped, sizzling market. We make it simple. o ur team has worked our tails off to create a superior business model that is streamlined and simple to operate. We designed

s lim c hickens

slim chickens, a leading fast casual franchise which features dine-in and drive-through in the better-chicken segment, opened in 2003 in Fayetteville, arkansas.

o ffering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast-casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces.

today, there are more than 145 slim chickens locations open and 700 restaurants in development. t he brand, which recently launched a strategic multi-unit franchise growth initiative to reach 700 units in

t he camp is a community of people who treat fellow members like family. t he camp transformation center is an industry leader in the weight loss and wellness niche. t he franchise currently has nearly 150 locations in more than a dozen states.

t he fitness brand’s goal is to provide its outstanding services to people who wish to lose weight and improve their health in 500 communities by 2030. Each camp employs the company’s signature challenge, a six-week initial entry point for members, that aims to be a transformative moment in the lives of those who join and a launching pad for long-term membership. t he camp transformation center is known for its enthusiastic staff members, a clean environment, an open, spacious, and colorful design, supplement plans, and fitness training that is motivating and affordable. to learn more about the camp transformation center, visit www.thecamptc.com.

this with systems and growth in mind, so you can become the next proud owner of a t he red chickz restaurant franchise with ease.

an investment in a restaurant franchise like t he red chickz is an excellent way to break into the foodservice business or expand your already existing restaurant portfolio. We seek qualified business owners who understand or appreciate the restaurant industry and are fired up about our brand.

www.theredchickz.com

10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country.

t he brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “ slimthusiasts.” Fans also resonate with the southern contemporary look and feel and open and inviting layout of slim chickens restaurants, which speak to the hospitality mindset that anchors the brand.

t he slim chickens franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. a s slim chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.

For more information on the slim chickens franchise opportunity, visit slimchickensfranchise.com

V ETER an S ERV i CE bR and S

Veteran service Brands (VsB) is the umbrella organization for four distinct, but affiliated service brands - all of which are exclusive to military veterans.

capitalizing on our success with g -ForcE (the first franchise brand exclusive to veterans), we are adding Mach onE Epoxy Floors, FiELD oPs athletic Field Markings, and Paint corPs (like Marine “corps”) franchise systems to the VsB family of veteran-only franchises. initial investment starts as low as $20,000 for FiELD oPs (assuming possession of a suitable pickup truck) and runs as high as $150,000 depending upon which brand, size of territory, truck choice, and equipment package.

Franchise Fees are deeply discounted for the first five franchise partners of our new brands (some are already spoken for).

fR an C hi S ing uSa

a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.

Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.

Mach onE and Paint corPs normally have a $25,000 Franchise Fee (some of the lowest in their industries), but offer the first five a steep $15,000 discount.

FiELD oPs, already a low $10,000 Fee, offers a 50% discount for the first five takers.

Veterans joining the Veteran service Brands family enjoy instant camaraderie, proven systems in high demand businesses, group discounts, and more.

VsB is actively recruiting qualified veterans across the country to join our team.

VsB is already the largest veteran-only franchise system and expects to triple its size in the next 12-18 months.

For more information, visit www.VeteranserviceBrands.com

Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! to learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446

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Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition.

Choose a 12 or 6 month package or simply add the a-Z directory onto your fOCuS, pROfilE or ad!

To learn about the a-Z directory or any other products, please contact Vikki bradbury: vikki@cgbpublishing.com

A-Z LIStINGS ARe A GReAt WAY tO pROMOte YOUR BUSINeSS
www.franchisingmagazineusa.com
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