EXPERT ADVICE: Keith Gerson, CFE | President of Franchise Operations | FranConnect
Franchise Sales Index Update Showed Impressive Sales Gains and Efficiency in Third Quarter of 2021 What Your Brand Should Be Doing Now to Capitalize Every year, FranConnect compiles a data-driven report analyzing the state of franchise sales. This annual Franchise Sales Index Report is based on anonymized and aggregated performance data from over 600 franchise brands and gives insights into trends and franchise development performance.
20 Franchising MAGAZINE USA
We recently conducted a quarterly update to the report, comparing the first half of 2021 to the second half of 2020 and capturing a notable rebound for the franchising industry in the third quarter of 2021. Franchisors can take heart in key findings of the analysis, which showed significant increases in lead flow and much greater sales efficiency. The monthly number of franchise deals closed per brand in the third quarter nearly doubled as compared to the first six
