VOLUME 13, IssUE 9, 2025
On the cover: F ortidia
pRE s I d E nt: colin Bradbury. colin@cgbpublishing.com
pU b LI sh ER : Vikki Bradbury. vikki@cgbpublishing.com
E d I tORI a L d E pa R t ME nt: editor@cgbpublishing.com
adVER t I s I ng: vikki@cgbpublishing.com annie@cgbpublishing.com.au
pRO d UC t IO n: usaproduction@cgbpublishing.com
dEsIgn: Michelle Quinn. michelle@cgbpublishing.com
Cgb pUbLIshIng canadian o ffice: sidney B.c canada
U. s. Office: seattle, Wa www.franchisingmagazineusa.com
s eptember is the month that brings us fall with cooler temperatures and we also start to see the leaves falling, with this in mind it’s also a time to embrace the changes and take note of the ever-changing landscape. If you are ready for a change then we have some great content this issue and to begin with, we have our Front Cover story on Fortidia, who have evolved into a powerhouse of business s ervices Franchising, some of which you will know as alpha g raphics, post n et, and World Options you can read more about this on page 10.
a s usual our top experts in the industry continue to deliver great advice. Lucas Frey guides us with his franchise readiness article and 6 core systems to think about before the Fdd
g eorge Knauf discusses private equity and franchising and what this means. Evan hackel names the silent killer in franchising and what we should do about it. a s always, we have lots of great advice in this issue along with some inspirational stories from franchisees who are proud business owners.
o ur main Feature this issue is the children’s Products and s ervices industry. o ur r esident Expert chris conner covers this subject and offers great advice if you find yourself gravitating toward this catergory, he also suggests some brands to consider, some you may not have thought of.
a s always, we have our Veterans covered in this issue with articles on PJ’ s coffee who are offering new beginnings for Veterans this fall. We meet r ick Breeding ex- navy s eabee who now owns a Waterloo turf franchise, steve White coo of Puroclean, his military values and franchise expertise have made Puroclean a franchisee-first brand, last but not least we meet adam contos and how the military systems helped him build franchise leadership.
a s always, i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z d irectory at the back of the magazine or visit the website www.franchisingmagazineusa.com to find more exciting franchises and advice.
happy r eading.
Vikki Bradbury | Publisher Franchising Magazine USA
The public and policymakers need to understand franchising.
@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.
Share the tools and resources offered on AtOurFranchise.org/resources
Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.
b a x
Our Franchise @OurFranchise @OurFranchise
By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.
Visit AtOurFranchise.org
Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760
Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!
10 Fortidia: a new Era in global Franchising
6 What’s New! Announcements from the Industry
35 Feature Supplement: Children’s Products and Services
72 A-Z Franchise & Services Directory
20 Biscuit Belly: From grind to Brunch: Why seasoned operators are choosing smarter Franchise Models
58 Alexis Noble: how generative ai is revolutionizing sEo For Franchise Brands
22 The Checklist Group: the Franchise growth Partner Behind some of the Most successful Launches
32 Jordon Levine: coo stretch Zone
48 Stephanie Schon: Waxing the city
Franchisee in Action
14 Petbar: carving out a Unique space in the Booming Pet care Market
28 Daniel Wagner, Whiplash Holdings: Why i’m investing in the Future of Better For You Fast Food
56 QDOBA: Building a Family Legacy, one QdoBa at a time
18 Workout Anytime: Makes Fitness More accessible with accelerated Franchise growth nationwide
24 Go Mini’s: rides 2025 Momentum with Expanding services, new Markets, and a Fresh Brand Push
30 Express Employment Professionals: the Business of Putting People to Work
52 Jungle Driving School: revs up for national Franchise Expansion with Purpose driven rebrand
12 Lucas Frey: Franchise readiness: 6 core systems Before the Fdd
16 George Knauf: apex Franchise owners: Bigger, smarter, Work as a team
24 Evan Hackel: the silent Killer of Franchise growth
50 Max Van Wye: how smart service Franchises can Beat rising Labor costs
54 Ronn Torossian: From one store to 500: how strategic communications scale with Franchise Expansion
36 Chris Conner: Brands that don’t Play: invest in stability With these Kid- centric Franchises
38 PuroClean: champions Educators and students in need through summer – Long Puroclean cares adopt a classroom campaign
40 Big Blue Swim School: two audiences, one Brand: the secret to scaling a children’s service Franchise
46 Aleda Home & Baby: resilience in retail: Why the Baby industry is Poised For staying Power amid Economic Uncertainty
54 The Red Chickz: From clicks to crunch: how tiktok Fame is Fueling a Franchise Boom
42 Frios Gourmet Pops: Building a Business on happiness, hustle and heart
58 Mary Kennedy: strength in numbers: the Power of Belonging to a network during Economic Uncertainty
Franchisee
44 KidStrong: Building confident Kids and a strong Franchise system
62 PJ’S Coffee: Brewing new Beginnings For Veterans this Fall
66 Steve White, Puroclean: Military Values and Franchise Expertise have Made Puroclean a Franchisee-First Brand
68 Adam Contos Area 15: the Military systems that Built my Franchise Leadership
Franchisee
64 Rick Breeding, Waterloo Turf: how i turned my Military Experience into Franchise Business success
70 Puroclean: strengthens commitment to Veteran Entrepreneurship at annual international convention
Shipley Donuts, the nation’s largest brand of handmade fresh daily donuts and kolaches, has inked a franchise development agreement to build five shops in the Shreveport-Bossier City area, marking Shipley’s introduction to Northwest Louisiana.
t he expansion deal with B c r estaurant h olding LLc, led by local residents steve Watkins and Walter Bigby, calls for the first location to open in late 2026, with four additional shops following over the next three years. With over a decade of multi-unit, multi-brand franchise experience, the duo is currently operating five Zaxby’s and two Jersey Mike’s locations in the shreveport-Bossier market, with an additional Jersey Mike’s in development.
“ t his agreement to bring shipley into n orthwest Louisiana represents another example of shipley’s focus on strategic expansion in the brand’s record growth trajectory,” said s enior Vice President of Franchise d evelopment shipley Keith sizemore.
t he shreveport-Bossier development deal continues shipley’s unprecedented growth momentum. t he brand is on pace to open 40+ new stores by the end of 2025, nearly doubling its growth from 2024.
Watkins, who brings over 45 years of food industry experience and served as president of the Louisiana r estaurant a ssociation in 1994, said the decision to partner with shipley was driven by the brand’s impressive performance metrics and strategic leadership approach.
“We were specifically looking for an iconic, growing donut franchise, and shipley’s average unit volume growth, particularly with new store openings, really impressed us,” said Watkins. “ t he brand’s leadership is focused on smart, strategic growth, which aligns perfectly with our business philosophy.”
t he brand has more than 200 locations in development and is actively seeking qualified franchisees for key markets across the s outh, s outheast, Mid-atlantic and Midwest. www.ownashipleydonuts.com
After helping nearly 1,000 franchisees over the past two decades, franchise consultant and performance coach Kim Daly has launched The Zee Suite, a first-of-its-kind coaching and personal development platform built specifically for the franchise industry.
Blending science-backed performance psychology with practical business strategy, t he Zee suite is designed to help franchisees, franchisors, and brand leaders unlock higher profitability, build stronger teams, and lead with greater purpose and clarity.
“Franchisees don’t just need systems, they need internal alignment,” said daly. “ t he Zee suite was created to transform the way franchise professionals think, so they can elevate how they lead, earn, and live.”
t he Zee suite offers bi-weekly live coaching with daly, on-demand mindset courses, visualization and goal-setting tools, and access to a private community of high-performing franchise professionals. From first-time buyers to seasoned multi-unit operators, the platform supports every stage of the franchise journey.
Franchisors can also license training modules from t he Zee suite and embed them directly into onboarding and development program, an approach daly says leads to more motivated, resilient, and culture-aligned networks. t he licensed content is designed to complement operational training with mindset mastery, helping franchise systems grow stronger from the inside out.
“ t he franchisees who leaned into mindset work were outperforming their peers,” she added. “ t hey were making more money, handling adversity better, and showing up with greater confidence. t he Zee suite was built to scale that impact.”
With its launch, t he Zee suite also introduces suite insiders, a leadership forum for franchisor teams, and suite achievers, a growth-focused group for franchisees.
To learn more or explore membership options, visit www.TheZeeSuite.com.
Barry Bagels, the Midwest bagel and deli brand with over 50 years of operational success, has officially signed a major 30-unit development agreement in the Dallas-Fort Worth area.
t his milestone marks Barry Bagels’ largest franchise development deal to date, as the brand begins a bold expansion into
texas with plans to rapidly establish its footprint across one of the fastest-growing markets in the U. s t he deal begins in the dallas-Fort Worth metroplex, with plans to grow throughout the state, including key markets like h ouston and austin.
t he 30-unit development is being led by Michael Wainz, a former Barry Bagels
Five Star Franchising, a growing platform of home services franchise opportunities, has chosen Ben Kramer to lead Bio-One, a trusted provider of crime scene cleanup and biohazard decontamination services. Kramer has assumed the role of Brand President, and will provide leadership both for daily operations and for long-term expansion.
Kramer is new to the Five star Franchising platform but not to the world of home service franchising. his professional experience includes executive-level roles at nationally-known home service franchising systems, including positions as Brand President and s enior Vice President of o perations. in a previous role, he led the brand in a notable turnaround, from six-figure monthly losses to break even in
90 days. Kramer also rebuilt the company’s sales team, following a season of 60% turnover.
“Ben is a skilled operator and teambuilder, but he’s also an effective ambassador for company culture,” said andrew Mengason, chief g rowth o fficer for Five star Franchising. “ h e demonstrates a natural affinity for the Five star dri VE ethos— the shared values that provide all of our franchises with a common identity and unified purpose.”
Bio- o ne provides franchise opportunities for aspiring entrepreneurs who wish to offer meaningful help and support to their neighbors during times of great need, with the franchise’s primary service offerings including clean-up and decontamination following crimes and other traumatic
employee who relocated to texas and recognized a major gap in the market. Wainz plans to open one or two stores in the near future that will serve as flagship locations and training bases for future franchisees.
“ i lived in downtown dallas for about seven years, and one thing i always noticed was the lack of a great neighborhood bagel shop—a place to grab something fresh each day,” said Wainz. “When i saw the lines outside a shop near sMU, it confirmed what i had been thinking all along. t here’s a real demand here, and i saw an opportunity to offer something that could become part of people’s everyday routines.”
t he expansion will deploy Barry Bagels’ unique hub-and-spoke model, where a central baking hub supports multiple satellite “spoke” locations. t his model allows franchisees to scale efficiently while maintaining the brand’s industryleading food quality and consistency. a s Barry Bagels plants its roots in texas, it’s actively seeking franchisees to continue its growth in markets across the Midwest and s outh, including o hio, Michigan, indiana, Kentucky, Florida, and Pennsylvania.
events. Bio- o ne offers low startup costs, minimal requirements for previous experience and significant opportunities to become a trusted community resource.
“ t he mantra at Bio- o ne has always been help first, business second,” said Kramer.
“ it’s exciting to step into a business that attracts so many community-minded people, yet also offers a proven model for scalable business success.
Visit https://bioonefranchising.com.
Service Experts has welcomed franchise center Service Experts
Heating & Air Conditioning of Tulsa as its first-ever franchiseowned center under the company’s recently introduced franchising model. Formerly Jack Nelson Service Experts, the center has now franchised to Service Experts Heating & Air Conditioning of Tulsa under the ownership of General Manager turned Owner Trey Thomas-Piazza.
“We know how closely people value shopping local, and are honored to become the first locally owned franchise location for this national brand,” said owner trey t homas-Piazza. “it’s been an honor to lead this center, and i look forward to our continued growth and success as we enter this next chapter.”
tulsa residents will still continue receiving the outstanding customer service they’ve come to know since 1979. While the ownership is changing, their commitment to expert service is not.
one of the nation’s leading residential hVac service companies, service Experts announced its first-ever franchising model to expand and help more locally owned hVac businesses enjoy the benefits of being part of a large and successful brand. service Experts’ team of nearly 4,000 experts serve more than 2,500 homes and businesses daily, delivering trusted expertise in heating, air conditioning, indoor air quality, plumbing, electrical and other specialized home services.
“service Experts began in 1996 as a coalition of independent businesses that recognized the strength of uniting under a single brand,” said Matthew Lefler, Vice President of Franchise operations for service Experts. “ t he group’s shared commitment to exceptional customer service established service Experts as a trusted name, which franchising now brings to more local hVac businesses like service Experts tulsa. our goal is to see many local business owners across the country grow and create wealth with our proven systems and resources.”
franchise@ServiceExperts.com.
In the midst of a record-breaking year for franchise growth, K9 Resorts Luxury Pet Hotel has debuted on the 2025 Inc. 5000 list at No. 1924. This prestigious honor recognizes the fastest-growing private companies in the U.S. and underscores K9 Resorts’ momentum in franchise expansion, operational innovation, and category leadership within the luxury dog boarding and daycare space.
d espite economic uncertainty, inflationary pressures, and a fluctuating labor market, K9 r esorts is on track for its strongest year of franchise development to date. highlights from 2025 so far include:
• 27 new franchise licenses sold
• Five new resorts have opened
• 25 – 30 additional openings expected over the next 18 months
“Landing on the inc. 5000 is more than an honor, it’s a clear signal that what we’re building is truly special and resonates with pet parents,” said Jason Parker, co- cEo and co-Founder of K9 r esorts.
“From day one, our mission has been to raise the bar in pet care, and this recognition is proof that our franchisees, team, and guests believe in our vision.”
t he standout year is credited to several key factors, including strategic franchise development, strong field support, technological advancements, innovative programming, and strategic partnerships.
With pet ownership continuing to increase and more than 50% of U. s . households owning a dog (68 million), the demand for pet services is greater than ever. K9 r esorts is meeting that demand with the unmatched quality of its services and facilities, and is poised to further dominate the sector and maintain its position as an industry leader.
BrandONE, a leading franchise development consultancy known for delivering strategic growth and franchise recruitment results, is proud to announce the appointment of Jonathan (JT) Thiessen as its newest Partner. This strategic move strengthens BrandONE’s commitment to scaling franchise systems - particularly within the fast-growing home service verticals.
Michael Mudd, Partner & cEo at Brand onE, shared: “We’re absolutely thrilled to welcome J t t hiessen as our newest Partner at Brand onE. J t ’s unparalleled reputation, extensive experience, and deep knowledge of franchise systems will be invaluable as we continue to expand and refine our growth platform, particularly for service brands.
“J t ’s ability to drive results across such a large scale of brands, coupled with his impeccable reputation for quality growth, will be instrumental in advancing our strategic goals. We’re excited to have him join Brand onE and continue our legacy of delivering exceptional results for our franchise brand partners.”
t hiessen brings over two decades of franchise leadership experience to Brand onE, with a track record of building highperforming franchise systems and delivering scalable, sustainable growth across diverse industries.
J t t hiessen remarked: “ i ’ve long admired the team at Brand onE and have deep respect for both their mission and the client-first professionalism with which they pursue it. i ’m honored to have been given the opportunity to join this powerhouse as a partner
and look forward to bringing my passion for building first-in-class franchise brands to the table as we continue to grow.”
You will be able to hear more from JT and the BrandONE team on upcoming episodes of their podcast BrandONE-on-One – follow their Instagram for the latest releases: https://www. instagram.com/brandonefd/
WOWorks, the parent company of better-for-you restaurant brands, is expanding its footprint across the Sunbelt with a four-unit development agreement for Frutta Bowls in the Memphis market.
t he new franchisees, akash chaudhari, s anjay chaudhari and Brijesh Patel, are long-time Memphis-area business owners with deep experience in hospitality, foodservice and retail. t heir portfolio includes ownership and management of multiple super 8 motels, liquor stores, and subway locations across tennessee, Missouri and Wyoming.
“When the hotel industry slowed during coV id, we realized the need to diversify,” said akash chaudhari. “after months of research, Frutta Bowls stood out as the perfect match for the Memphis market. For consumers, it’s healthy and quick. and from a business standpoint, we like that the brand has low overhead, and this concept is fresh and exciting to the market.”
t he partners spent several months conducting in-depth market research, including first-hand visits to existing Frutta
Bowls locations, interviews with third-party delivery drivers and surveying employees from local hospitals and businesses. t he first location is anticipated to be in either g ermantown or cordova. additional stores are planned throughout Memphis and into northern Mississippi communities like o live Branch and s outhaven and the group is looking for opportunities to co-brand some of the sites with another WoWorks brand, s aladworks.
Frutta Bowls is known for its specialty acai bowls and smoothies made with better-for-you ingredients.
“ t his agreement is an exciting milestone for Frutta Bowls and our rapid expansion for this brand right now,” said Kelly r oddy, cEo of WoWorks.
Please visit woworksusa.com/a-place-to-invest
In late 2024, MBE Worldwide unveiled its new brand identity, Fortidia, marking a milestone in the company’s growth story. Founded in Milan in 1993 by Graziano Fiorelli, and now led by Chairman and CEO Paolo Fiorelli, Fortidia has evolved into a powerhouse in business services franchising, with more than 3,100 franchised locations spanning over 60 countries and systemwide sales across our brands collectively topping $1.4 billion (US) worldwide in 2024.
The rebrand to Fortidia reflects more than a name change—it embodies the group’s vision to be a trusted global partner helping entrepreneurs and businesses thrive. Under the Fortidia umbrella sit 10 distinct brands, including three franchise networks making tremendous gains in North America: AlphaGraphics, PostNet, and World Options. Each fills a unique niche in the business services ecosystem, offering both entrepreneurs and communities valuable solutions.
franchise-partners gathered in
AlphaGraphics, founded in 1975, specializes in print, signage, and marketing services. With more than 265 locations, primarily in the U.S., AlphaGraphics empowers businesses to build their brands through everything from traditional print to digital marketing, SEO, and website development. PostNet, launched in 1993, now counts nearly 700 locations worldwide, delivering a versatile mix of shipping, mailbox, and printing services— particularly vital to microbusinesses.
World Options, meanwhile, represents the logistics arm of Fortidia and is a fully tech-enabled model providing small and mid-sized companies with convenient domestic and international shipping and concierge service.
What unites these diverse brands is an entrepreneurial-first philosophy. Fortidia provides a comprehensive support system to all partners in the field that starts with a three-phase training program—online, live in Denver, and hands-on pre- and post-opening. Ongoing support includes dedicated business coaches, marketing resources, peer groups, leadership councils, and annual franchisee conferences. The model is designed to keep franchisepartners motivated and aligned.
Looking ahead, Fortidia’s three- to four-year development plan is ambitious for all three brands. This expansion reflects both the resilience of the business services sector and the increasing demand from entrepreneurs who want scalable, community-driven opportunities.
For prospective franchisees, Fortidia offers a clear piece of advice: ensure cultural fit. While investment levels, ROI, and business models matter, long-term growth depends on full alignment with franchisepartners' views. With its new identity and a proven global platform, Fortidia is positioning itself as a partner of choice for entrepreneurs eager to build wealth, legacy, and opportunity.
AlphaGraphics has been a cornerstone in the business services industry for 50+ years. With more than 265 centers across the U.S. and select international markets, including Brazil, Saudi Arabia, the United Kingdom, and China, AlphaGraphics has established a reputation as a trusted partner for companies of all sizes seeking to enhance their brand presence.
A comprehensive suite of services: from traditional print and signage to advanced digital marketing solutions, SEO and SEM strategies, website development, and direct mail campaigns. Wide-ranging expertise positions franchisees to serve as true consultants rather than just service providers, enabling them to build lasting B2B relationships that drive recurring revenue.
Entrepreneurs drawn to AlphaGraphics often see themselves scaling into highperforming enterprises, sometimes with multiple locations, as they leverage the brand’s strong technology platforms and peer support network. For prospective owners, AlphaGraphics represents both a high-potential business and an opportunity to build a lasting legacy within their community.
The future looks solid, as Fortidia plans to expand AlphaGraphics to over 300 locations in the next few years, strengthening its position as a leading print and marketing franchise. An aligned network of franchisees and franchisors ensures a collaborative approach, one that has served AlphaGraphics well for five decades and will continue to do so in the future.
Since its founding in Nevada in 1993, PostNet has carved out a strong niche in the pack-and-ship space while also becoming an essential partner for small businesses that need reliable printing and mailbox solutions. With nearly 700 locations across the U.S., Canada, and South Africa, PostNet combines a diverse service offering domestic and international shipping, virtual and traditional mailboxes, notary and fingerprint services, and basic printing into one accessible neighborhood hub.
The unique strength of PostNet lies in
serving microbusinesses and entrepreneurs who rely on affordable, flexible solutions to keep their operations running smoothly. PostNet franchisees tend to enjoy the balance of customer-facing B2C service along with proactive B2B relationship building, particularly on the print side of the business. Many owners seek greater control over their future and work life balance, while others expand into multiunit ownership to build wealth over time.
In three to four years Fortidia envisions PostNet growing to more than 350 locations in the U.S., reflecting strong and consistent demand for shipping and business services. By offering multiple carrier options, UPS, FedEx, DHL, USPS, and leading technology platforms, PostNet has firmly positioned itself as a one-stop shop for modern businesses and consumers alike. The brand will continue to prioritize relationships, vendors, and solutions to meet ever-changing demands in the business partner industry.
World Options represents the logistics and freight solution arm of Fortidia, offering a high-growth opportunity for entrepreneurs eager to enter the booming shipping sector without the overhead of a traditional brickand-mortar store. Operating across states like New York, Texas, Tennessee, and beyond, World Options provides businesses of all sizes with an innovative technology platform that streamlines shipping and receiving coupled with a concierge-style customer service often reserved for much larger companies.
Because of the asset light model, World Options appeals to driven, organized individuals who thrive on B2B sales, solution selling, and hitting performance metrics without the added investment related to a physical location. Franchisees can scale quickly by adding accounts without the limitations of territory or physical space.
Intuitive technology offers a single platform to compare multiple convenient shipping options, book, ship, track, pay, etc. through the portal, demonstrating the opportunity to have technology working hard and generating revenue 24/7/365.
Fortidia’s roadmap projects growth to over 100 U.S. World Options locations within the next three to four years, capitalizing on the rising demand for efficient, costeffective shipping. For entrepreneurs, World Options offers a lower-investment entry point into franchising, aligned with Fortidia’s commitment to supporting franchisee growth through training, marketing, and business development support.
*Current systemwide numbers reflect franchised businesses open as of December 31, 2024 According to the current FDDs, as of 12/31/24, there were: (1.) 227
AlphaGraphics business centers open in the USA and 21 international, for a worldwide total of 248; (2.) 198 PostNet centers open in the USA and 543 international for a worldwide total of (3.) 6 World Options franchised businesses (and one company-owned) open in the USA, and 133 international for a worldwide total of 139 franchised World Options businesses (140 including the company-owned).
This advertisement is not a franchise offering. A franchise offering can only be made by a Franchise Disclosure Document. The following states regulate the offer and sale of franchises: CA, HI, IN, IL, MD, MI, MN, NY, ND, RI, SD, VA, WA, and WI. If you reside in one of these states, you may have certain rights under applicable franchise laws. Franchises will not be sold to any resident of any such jurisdiction until the offering has been duly registered in, or exempted from the requirements of, such jurisdiction and the required Franchise Disclosure Document has been delivered to the prospective franchisee before the sale in compliance with applicable law. Such registration or filing does not constitute approval, recommendation, or endorsement by any state.
AlphaGraphics, Inc., 143 Union Blvd., Ste. 650, Lakewood, CO 80228. MN Reg. # 10244.
PostNet International Franchise Corporation, 143 Union Blvd., Ste. 600, Lakewood, CO 80228. MN Reg. # 10220.
World Options, Inc., 143 Union Blvd., Ste. 625, Lakewood, CO 80228. MN Reg. # 11425.
It’s one of the most expensive misunderstandings in franchising, that $30,000 to $100,000 for your FDD and operations manual means you’re ready to sell franchises.
The truth? That’s like printing an owner’s manual and getting plates for a car that hasn’t passed its safety inspection.
In other industries, this would be unthinkable.
Examples of 2 industries I’m familiar with:
- Manufacturers have ISO 9000/9001 standards to certify that every process and product meets strict quality requirements before going to market.
- Healthcare laundries have HLAC certification to prove they can keep pathogens from spreading.
In franchising? Many founders think the paperwork is the readiness.
The Franchisability Scorecard™ is my diagnostic assessment that helps a founder objectively evaluate if their systems, leadership, and support structure can handle growth before they spend a dollar selling a franchise. It’s not a description of where you’ve been; it’s a predictor whether you can scale.
Here’s the reality: your FDD is the last document you prepare, not the first box you check.
the stakes: why this Myth is so costly
A scant 20% of franchises reach 50 units in their first 10 years (IFA statistic). And the path from 0 to 50 is littered with the same pattern:
• Founders sell to friends and personal networks. The early wins feel easy. But the systems aren’t ready for strangers in new markets.
• The brand relies on franchise fees to fund growth, until new sales slow and cash flow tightens.
• A Franchise Sales Organization promises speed. You pay $20,000–$50,000 a year to be “in the portfolio,” but you’re one of 25 brands sharing
the same resources. You discover too late that operational readiness is the bottleneck.
It’s not just money lost. It’s time, momentum, and reputation you’ll spend years rebuilding.
certification standards… and the one Franchising needs
ISO 9000/9001 means a manufacturer can prove its quality assurance processes work every time.
HLAC certification means a healthcare laundry meets rigorous infection-control standards to protect patients and staff.
No one in those industries would go to market without certification.
So why would you launch a franchise without the equivalent?
If your brand were a healthcare laundry, would you skip pathogen protocols because you printed a brochure?
If you were a manufacturer, would you ship a product without testing it?
The Franchisability Scorecard™ is franchising’s equivalent. The Scorecard™ is an objective and predictive readiness check. It doesn’t ask if you have documents. It diagnoses if your systems can perform at scale.
Building Franchisopolis: how the scorecard™ works
I call it Franchisopolis. A city whose buildings are franchise brands. Some are gleaming high-rises with bustling lobbies. Others are half-finished shells with construction halted after the ribboncutting. The difference isn’t luck. It’s the strength of the systems that hold them up.
Each building needs six core systems:
1. Financial Readiness = Utilities (power and water supplies, waste removal).
2. Leadership & Organizational Capacity = Foundation and framing.
3. Core Business Foundations = HVAC, elevators, internal electrical and plumbing.
4. Scalability Infrastructure = Engineering capacity to add tenants without collapsing.
Luke Frey is a seasoned franchise strategist with over two decades of experience in leadership and business development. His journey from the front lines as a fire chief to the helm of his own successful franchise has equipped him with unique insights into the challenges and triumphs of franchise ownership. As the author of Your Guide to 90-Day Success: The Franchisee’s Strategy for Early Wins, Luke empowers franchisees to achieve early wins and sustainable growth by shortening the steep learning curve of business ownership.
Passionate about helping others succeed, Luke offers actionable strategies that blend practical business acumen with a deep understanding of human dynamics. Through his work, he’s committed to shaping the future of franchising, one successful business at a time.
5. Franchisee Support & Engagement = Amenities, communications, and community services that invite your tenants (franchisees) to stay.
6. Market & Legal Readiness = Permits and protections that keep you in business.
The Franchisability Scorecard™ measures all six through 21 questions.
Your score tells you exactly where you stand:
• 160–210 = Green light to go to market.
• 120–159 = Yellow caution light to proceed with clarity and intention.
• Under 120 = Red light. Pause and create your systems.
It’s not a vanity score. It’s a blueprint for which system to reinforce next so you can scale without breaking.
Imagine opening the doors to your new high-rise… but the utilities aren’t connected, the elevator stalls between floors, and no one can find the leasing office. Worse yet, you have no funds to tell the world who you are.
That’s what a franchise launch without foundational systems feels like.
Franchisees make up their own processes. Brand consistency fractures. Onboarding drags. Trust erodes before the first annual conference. And when growth beyond your personal network stalls, validation calls kill new deals before they start.
why i wrote “how to Franchise”
In 27 years in franchising, 20 of them as the first franchisee of ImageFIRST Healthcare Laundry, I’ve seen many
founders stall after early wins.
They didn’t lack passion. They didn’t lack a successful core business. They lacked a clear, objective readiness check before they hit “go.”
That’s why I wrote “How to Franchise”, to combine the Franchisability Scorecard™ with real-world strategies that help founders prepare like ISO- or HLACcertified organizations.
It’s not about slowing you down. It’s about making sure you can grow responsibly, profitably, and sustainably.
The often-used phrase “speed to lead” is true when referring to contacting a stranger to talk about your offering. It is a death knell for a new franchisor going to market. If your brand is strong, you’ll be successful no matter when you take your franchise to market.
Your FDD is your license to sell. Your operations manual is your recipe for franchisees to copy.
The Franchisability Scorecard™ is your certification to scale.
Mark your calendar: September 9, 2025! It’s the Grand Opening of “How to Franchise” available on Amazon KDP.
Be the founder who builds for 50 units in five years, not the one who burns out before 10.
#FranchiseLeadership #HowToFranchise #FranchisabilityScorecard
#FranchiseGrowth #EmergingFranchisor #FranchiseSystems #ScalingFranchise #94XMovement #StrategicGrowth
h ow petbar i s c arviNG
o ut a uNique s pace iN the
oomiNG
Blending premium grooming services, recurring revenue, and a true lifestyle experience for pets and their owners, petbar is redefining what a pet care franchise can be.
Across the country, pet care has gone from a niche market to a multi-billion-dollar industry. More than ever, Americans are welcoming pets into their homes. Spending data shows that consumers in the United States spent over $151.9 billion on pets in 2024, and that number is expected to go up every year.
As pet ownership increases, so does the need for trusted grooming providers. Pet parents today are seeking out reliable,
clean and enjoyable experiences. That’s where petbar comes in.
petbar’s unique Positioning
petbar has carved out a space in the grooming industry by offering something more than just a service. Each location feels more like a pet spa than a traditional grooming salon. With open-concept layouts, stainless steel tubs and no “back rooms,” each petbar is open and welcoming.
Each time a pet comes in, their safety and comfort are petbar’s priority. The team has a real love for animals, and it shows in how they connect with every pet they see. That
kind of genuine care is what earns the trust of pet owners and why so many become regulars.
The brand offers monthly memberships that include professional baths, unlimited access to self-wash stations and discounts on other services. The model encourages loyal, repeat visits while giving franchise owners a dependable stream of income.
While the grooming space is full of options, few brands match petbar’s boutique feel and customer-first philosophy. The design of each location is curated to create a clean, modern environment that’s fun for dogs and relaxing for owners.
Groomers are highly trained and customer
service is treated as a top priority. petbar locations also become part of the local community. Owners often get to know customers by name and feel confident leaving their pets with them.
For franchise owners, the model offers built-in flexibility. Smaller square footage and a streamlined service offering make it easier to manage day-to-day operations. Additionally, owners have access to a strong support network, with training, marketing guidance and real estate assistance from the corporate team.
Behind petbar’s playful brand is a business model that brings in recurring revenue. This helps owners plan and avoid the ups and downs that can come with seasonal shifts. With minimal inventory and a small team, it’s a streamlined operation that keeps the focus right where it should be: on great service.
From the moment a franchise agreement is signed, owners receive hands-on support. The corporate team helps with everything from location build-out and staff training to launch marketing and beyond. Regular
milestone check-ins and best-practice sharing ensure franchisees stay on track as they grow their businesses.
Compared to many pet care models that involve extensive overhead or large-scale facilities, petbar keeps things simple. The total initial investment ranges from $256,700 to $585,950, depending on location size and market. Many franchisees come from non-pet industries and are drawn to petbar because it’s approachable, operationally clear, and rooted in a mission they believe in.
The smaller footprint and need for less staff appeal to first-time business owners
and multi-unit investors alike. With established brand support and strong consumer demand, petbar offers a way into the pet care space without the complexity of day care or boarding models.
Grooming is no longer viewed as a oneoff service but as a recurring part of pet wellness and hygiene. As more families look for premium services and great experiences for their dogs, the need for trustworthy, polished grooming providers is only growing.
petbar meets this demand with convenience, thoughtful service and a brand identity people remember. v
Franchising has always been an industry of ambition. The dream of owning your own business, building a lifestyle, and creating something that can outlast you has been the heartbeat of this space for decades. But let’s be honest — the rules of the game are changing.
Private Equity (PE) has been circling the waters of franchising for years now. They’ve moved from buying only the largest franchisors to acquiring multi-unit, multi-brand franchise portfolios from individual operators. That means the stakes are higher. The opportunities are bigger. And the potential exits? Life-changing.
It’s where:
The challenge is, most franchise owners are playing the old game — focused on short-term growth, isolated decisionmaking, and reactive planning. They’re not structuring their ownership journey from day one with the end in mind.
That ends today.
welcome to orca Franchising
Orca Franchising is not a brand. It’s not a franchise you buy. It’s not a networking group. It’s an ecosystem.
• Empire builders come together.
• Private Equity meets its next wave of irresistible acquisition targets.
• Franchisors align with high-caliber owners ready to scale with excellence.
• Proven advisors, resources, and capital partners get involved at the start, not as an afterthought.
For the first time in franchise history, there’s a system designed to help qualified
new owners and ambitious existing owners build with the sole purpose of creating portfolios that PE wants to buy.
The model is bigger.
The strategy is smarter.
The execution is unified.
And that’s why we call it Orca — because in nature, orcas are the apex predators. They’re not the biggest in sheer size, but they’re the most effective hunters in the ocean because they work in teams, they strategize, and they win together.
When you think about the average franchise owner’s journey, it often looks like this:
1. They buy into a brand.
2. They work hard.
3. They expand when possible.
4. Years later, they decide to sell.
5. They hope the market sees the value they’ve built.
It’s a process riddled with uncertainty. Why? Because there’s no alignment between the initial purchase and the eventual exit strategy. Owners are often left cobbling together connections, advice, and opportunities late in the game.
With Orca Franchising, you start with the exit in mind. We reverse-engineer your ownership journey so that:
• Every location you open, every system you implement, every hire you make is part of a strategic plan to attract maximum valuation.
• You’re connected to franchisors that are proven, scalable, and already on PE’s radar.
• You have access to growth capital and operational expertise at every stage.
In other words, we’re not building you a business. We’re building you a future asset that PE will fight over.
One of the biggest problems in franchising right now is late access to the right resources. Owners spend years figuring things out, only to bring in experienced consultants, advisors, and capital partners after they’ve already made costly decisions. Orca changes that.
From day one, qualified owners get:
• Direct access to PE-focused business advisors who understand exactly what institutional buyers look for.
• Connections to franchisors that have a proven track record of strong unit economics, scalable systems, and established brand equity.
George Knauf is a trusted franchise advisor with over 20 years of experience helping individuals and companies—from startups to public brands—build success through franchising.
He founded MyPerfectFranchise.com, a free service, to guide aspiring owners toward the right opportunities and provided the deep knowledgebase behind AskFranchiseGPT.com, the #1 AI tool for franchise discovery and growth.
• Operational playbooks that take the guesswork out of running and scaling multiple units.
• Capital partners who are ready to back strong operators with growth funding.
• Exit strategy mapping that makes sure every step builds toward a sale-worthy portfolio.
This is front-loaded firepower. It’s giving you the team and the plan before you even buy your first territory.
We’re not looking for everyone. This isn’t for the dabblers or the “buy yourself a job” crowd. Orca is for:
• New franchise owners with the capital, drive, and leadership skills to build aggressively and intelligently from day one.
• Existing multi-unit owners who want to scale faster, smarter, and with a clearly defined exit plan.
• Franchisors who want to partner with sophisticated operators capable of building PE-ready portfolios.
If you have the ambition and the commitment, we have the roadmap.
Let’s break down why the Orca model is different:
1. Bigger
We don’t play small. The deals we structure, the partnerships we form, and the strategies we execute are designed to create impact. Multi-brand, multi-unit portfolios that draw serious attention from buyers.
2. Smarter
This isn’t about adding locations blindly. It’s about precision growth — choosing the right brands, right markets, and right timing to maximize valuation.
3. Together
You’re not in this alone. Orca is a pod — a connected group of high-level owners, advisors, and capital partners working toward shared success.
where Franchising is going
The future of franchising isn’t about being the biggest fish in a small pond. It’s about playing in oceans of opportunity where:
• Multi-brand portfolios dominate regional markets.
• Operational excellence is non-negotiable.
• Exit multiples are maximized through strategic positioning.
• Owners operate like investment funds, not just small businesses.
That’s where Orca Franchising positions you. Not as a participant in the game — but as a player that changes the game.
Orca Franchising isn’t a concept. It’s a movement. A redefinition of what it means to own, grow, and exit in the franchise world.
If you’re an empire builder ready to:
• Partner with the best in franchising and Private Equity…
• Execute a smarter, faster growth plan…
• Build an asset portfolio that buyers will line up for…
Then the time to act is now.
Most Americans say they feel happier when they stick to a regular fitness routine, but studies show that nearly 48% of adults say they are too busy to fit exercise into their packed schedules.
Workout Anytime, one of the fastestgrowing 24/7 fitness centers in the U.S., is making exercise more accessible and convenient with more than 190 locations nationwide. Poised for rapid expansion and franchise development during the second half of 2025, Workout Anytime could be coming to a city near you – or even to a small town. According to CEO Jerry Pugh, the brand’s sweet spot is the approximate 60 million Americans who live in rural areas.
“We’re aiming to double our locations from 200 to 400 over the next five years,” Pugh said. “Even further down the line, I believe we could add as many as 1,000 locations in the U.S. by strategically focusing on small and mid-size markets.”
Franchisee Greyson Boone is a prime example of how owning a Workout Anytime fitness center can be rewarding in smaller markets. The ambitious 25-year-old opened a gym in her hometown of Easely, South Carolina, which has a population of 22,921. She said her primary reason for owning a fitness center is to give back to her community.
“A lot of people are financially driven, but for me it’s really about serving the community,” Boone said. “I want the community to come in and feel like a family.”
Workout Anytime franchisees are reaping the benefits of purpose-driven business ownership as the U.S. fitness industry continues to grow with revenue reaching $45.7 billion in 2025. Although the brand
was founded in 1999 in Atlanta, plans for rapid and strategic growth catapulted into the stratosphere when multi-unit franchise owner Jerry Pugh was named CEO just five months ago. Pugh, who was Workout Anytime’s largest franchisee with 19 locations, took an ownership stake in the company along with private equity firms Skyline Global Partners and Peninsula Capital Partners. He said the PE firms immediately realized the potential of growth acceleration through franchise development.
“Workout Anytime has traditionally been super successful in smaller markets,” he said. “We want to find areas that are underserved by bigger gym brands and where our franchise owners can get a good return. We’re going to focus more on B and
C markets, although we have a model that’s competitive in A markets.”
Pugh and his leadership team are committed to offering franchisees an attractive business opportunity with a proven model that helps them achieve financial and lifestyle goals. Corporate support is unwavering, with franchisees benefiting from industry-leading resources and guidance to help them achieve business objectives. With thorough training prior to openings, marketing support, and access to top-notch, proprietary technology and development tools, franchisees are well equipped for success. Franchisees also benefit from pre-negotiated real estate and strong developer partnerships that help facilitate the site selection process and ensure their gyms are perfectly positioned
within their communities for maximum visibility.
Start-up costs for opening a Workout Anytime location range from $1,060,850 to $1,840,550 and the franchise fee is $45,000. Special incentives are available for veterans and those pursuing multi-unit development agreements.
“Our team is looking for larger franchisees that want to open between 5 and 20 units,” Pugh explained. “We’re open to smaller deals as well, but we’d like for anyone who comes in to at least be able to open three.”
As Workout Anytime scales its business, the brand remains committed to its core values of integrity and simplicity. The brand sets itself apart from the competition by offering value-priced memberships, the best workout per square foot in the industry, one-on-one personal training, and group training. Recognizing that everyone has different fitness goals and needs, personal training programs are custom tailored for each client. Certified trainers help elevate the member experience by helping them achieve health and wellness goals through proper nutrition, exercise, and lifestyle changes based on current fitness level, age, and schedule.
So far it has been a banner year for Workout Anytime as the brand has signed three new multi-unit franchise agreements and finalized eight leases year-to-date. As the second half of 2025 begins, Workout Anytime is laser focused on continuing its upward trajectory with additional signings and leases and expanding its leadership infrastructure to support the next generation of franchisees.
“Our momentum is strong, our vision is clear, and our team is all-in,” Pugh said. “Whether you’re a member looking for accessible fitness or an entrepreneur looking for a powerful franchise opportunity, there’s never been a better time to join Workout Anytime.”
Workout Anytime is preparing for significant expansion across the U.S. by offering business-minded entrepreneurs an opportunity to join a proven, rapidly growing brand. Franchise opportunities are available, and more information can be found on http://workoutanytimefranchise.com/.
veteran restaurateurs are rethinking late nights and labor headaches in favor of scalable concepts with strong economics and livable hours.
In the restaurant industry, long hours and labor headaches have long been considered the cost of doing business. But today’s experienced operators are rethinking that equation.
Many are trading the late-night grind for smarter, more sustainable franchise models that offer both profitability and peace of mind.
industry
In a climate of rising labor costs and staffing shortages, operators are seeking simplified models with more predictability and less burnout. Biscuit Belly, a fastcasual brunch concept based in Louisville, for example, offers a single-shift structure that eliminates night shifts and the layered complexity of traditional foodservice schedules.
“The core of our operational efficiency is the single-shift model,” said Biscuit Belly CEO Chad Coulter. “It makes your staff much smaller and much more manageable. You have a single set of employees there for the entire shift. There’s no shift change and no menu change. The people are here from 7 a.m. to 2 or 3 p.m. It’s very simple.”
This structure streamlines staffing and increases employee satisfaction, particularly for parents, dual-job workers and aspiring leaders seeking more balanced opportunities.
“The schedule our employees generally follow is good for parents who want a daily schedule similar to their children’s school schedules,” Coulter said. “We get a lot of people who work two jobs and love having a daytime gig that they can do for a few hours before going to their second
job. There are not a lot of jobs where you can get there at 7 a.m., have a fast-paced, lucrative shift, and be out of there by 2 or 3 p.m.”
From Late nights to early rises: neesh Patel’s Franchise transformation
Neesh Patel, a longtime restaurant operator in Charlotte, North Carolina, spent years running a traditional fast-casual restaurant before deciding it was time for a change.
“We came across the Biscuit Belly brand, and obviously with the operating hours, the menu is drastically different than a full-service or — I should say — full-day kind of restaurant,” Patel said. “We saw a lot of good points, and we actually have
some partners who were among the first franchisees of the brand. Things had gone very well for them, so we decided to hop on board and take it to the next level in Charlotte.”
His first location launched in a historic Charlotte neighborhood known for its strong brunch culture.
“The good news is we were very, very pleasantly surprised,” he said. “The community embraced us. We’ve been extremely busy with amazing reviews — it has exceeded our expectations by far.”
The model’s simplicity has also been a relief for Patel and his team.
“It’s not like a full-service restaurant where you’re constantly dealing with full-service
issues,” he said. “And fast-casual, again, simplifies operations quite a bit.”
Most importantly, the schedule has made a big difference in Patel’s personal life.
“The good thing is, when [the restaurant is closed after lunch] and the doors are locked, your mind can go to rest a lot faster than if you have a typical restaurant, where you have staff in at 9:00 a.m. all the way as late as 11,” he said.
Since opening his first location, Patel has launched a second store just across the South Carolina border — each serving different demographics.
“Both restaurants have done very well,” Patel said. “We’re very fortunate about that.”
Still, he’s careful not to grow too fast.
“Our key is to make sure that we ensure the first two are operating with a good reputation, efficiently and with a good staff because, unfortunately, everyone learns that lesson the hard way,” he said. “If you expand too fast or if you look too far ahead and neglect what you already have, it doesn’t end well.”
For those considering opening a restaurant, Patel encourages thorough research and hands-on experience.
“Visit as many as you can. Every city — between Georgia, the Carolinas, the Virginias and even Alabama — every city and every town’s got a different demographic,” he said. “Invest in preopening marketing and educate customers post-opening on what makes your brand unique.”
And when it comes to hiring, shorter operating hours can be a major recruiting advantage.
“The fact that you can tell anyone that’s a veteran of this industry or brand new to the industry, ‘You’re going to be able to go home by 2 or 3 before the sun goes down,’ — that goes such a long way.”
Overall, for seasoned operators ready to trade late nights for early-morning growth, there are several franchise models out there that finally work just as hard — and smart — as they do. v
“ TCG isn’t just another marketing agency. It’s a growth engine built for service-based franchises, specialising in prelaunch hype, high-converting content, and loyalty-driven retention systems.”
In the world of franchising, your brand is only as strong as your ability to grow it, consistently, predictably, and profitably. And while most franchisors focus heavily on operations and training, far too many underestimate what really drives momentum at the local level: marketing systems that scale.
That’s where The Checklist Group (TCG) comes in.
TCG isn’t just another marketing agency. It’s a growth engine built for service-based franchises, specialising in pre-launch hype, high-converting content, and loyalty-driven retention systems. With a growing track record of successful international launches and franchise expansions, TCG is quickly becoming the go-to marketing partner for franchise brands ready to dominate their category.
Laura Ridley is the powerhouse founder behind The Checklist Group, where she founded it back in 2019. With a deep background in content strategy, brand building, Sales Conversion and digital
execution, Laura’s approach goes far beyond ads, she builds systems that drive sales, build loyalty, and create unstoppable momentum from the ground up.
Franchise growth starts with the right people, and TCG knows how to attract them.
Franchise recruitment isn’t just about ads; it’s about telling a story that sells the opportunity. Through tailored digital campaigns, high-converting funnels, and content that builds authority, The Checklist Group helps franchisors:
• Create professional information packs, recruitment videos, and landing pages
• Launch paid ad campaigns on Meta, Google, and LinkedIn targeting ideal franchisee profiles
• Use Scroll Stopper content to generate attention and build brand credibility
• Build nurture sequences (email, SMS, retargeting) that convert interest into enquiries
• Track every step with performance dashboards and CRM integration
Location Pre-Launch & grand opening Marketing
Once a franchisee signs on, the next critical step is getting them busy, fast.
The Checklist Group provides a full Launch Accelerator System to help franchisees generate leads, build awareness, and make sales from Day 1. This includes:
• Scroll Stopper branded content packs customised for the new location
• Hyper-localised Meta and Google ad campaigns
• Lead capture landing pages and booking funnels
• Founding member or early bird campaign strategy
• Email & SMS nurture flows designed to convert leads into bookings
• Launch calendar, countdown posts, and hype campaigns
This approach has been successfully used across gym franchises, tutoring centres, and beauty service brands.
case stuDY: success tutoring hQ
Success Tutoring partnered with TCG to create a marketing model that could be rolled out across new franchisees fast. Through a combination of localised advertising, Scroll Stopper content, and automated nurture systems, they were able to:
• Franchise Growth from 12 sites to over 120 territory sites sold in just 12 months
• Consistently generates over 450+ Leads per month, with prospects interested in becoming a franchisee.
• Provide a 12 week pre-sale campaigns, where franchisees were guaranteed to be profitable from day 1 before opening.
• Enrol students before the location even opened its doors
• Provide an ongoing strategy to ensure locations were able to double their launch results within 12 months.
TCG has been a preferred supplier for over
6 years with UBX boxing and strength. This year in 2025, they were able to launch one of their small regional town with over 230 members before opening.
• UGC-based content featuring coaches, clients, and local stories
• Paid Ad Pre-Sale Strategy that generated consistent lead generation
• Sales Coaching and Organic Marketing Support to ensure they were supported and turning leads into paying customers.
Post-Launch retention & recurring revenue — Powered by subscripter
TCG doesn’t just help franchises launch, they help them last.
Ridley, is in the processes of launching and developing, Subscripter. This is is the next evolution of TCG’s growth ecosystem. It’s a loyalty and membership platform that allows franchises to:
• Sell subscription-based services (like weekly tutoring, monthly gym access, prepaid beauty bundles, coffee subscriptions in cafes) to increase recurring revenue within small to medium-sized businesses.
• Reward loyalty with an internal and external credit system turning it into a lead generation machine.
• Track engagement and usage across franchise locations
• Build retention campaigns based on real customer behaviour
• Offer cross-brand loyalty rewards between Subscripter-powered businesses (Yes that’s right! You can create a membership with you favourite referral business!)
For franchisors, Subscripter provides a network-wide dashboard, helping you:
• Monitor member performance by location
• Improve customer LTV and reduce churn
• Increase monthly recurring revenue (MRR)
• Add an attractive value proposition to your franchise opportunity
why Franchisors trust the checklist group
TCG was built with franchisors in mind, not just marketers, but strategic partners who understand how to grow a brand from the ground up.
what makes tcg different?
• Specialists in franchising, we don’t guess, we build systems that work across networks
• Proven content engine — Scroll Stopper content that’s battle-tested in the field
• Full-funnel support — from recruitment, to launch, to loyalty and retention
• White-glove service — built-for-you campaigns and launch playbooks
• Results-first focus — every campaign is tracked, reported, and refined
• We like to move fast, and are an extension of your team - not just a service. We actually explain to you whats working, and build strategies together.
Final thoughts: ready to e xpand smarter?
If you’re planning to launch new sites, recruit new franchisees, or increase performance across your existing network, don’t leave it to chance. Leave it to a system.
The Checklist Group helps franchisors go from scattered efforts to structured growth, with content that connects, campaigns that convert, and tools that scale.
Book a Strategy Call with The Checklist Group to see how our Franchise Expansion Package can support your growth goals.
Register Interest in Subscripter to be first in line for the loyalty platform built for modern franchises and service based businesses.
The Checklist Group. We don’t just do marketing. We build growth machines. Head to www.thechecklistgroup.com to book a call, or email laura@thechecklistgroup.com
@thechecklistgroup @subscripter
Go m iN i’s r ides 2025 m ome Ntum with e xpaN diNG s ervices,
As Americans continue to demand smarter, more flexible storage and moving solutions, one brand is stepping up to meet the challenge. Go Mini’s, the mobile storage franchise that has quietly become a national contender, is hitting its stride in 2025 with a wave of new openings, expanded services, and a renewed energy behind its brand.
With fresh momentum propelling it into new cities and sectors, Go Mini’s is proving that convenience, scalability, and local service can be the perfect combination in an industry ripe for innovation.
strategic growth in new territories
Already this year, Go Mini’s has launched new franchise locations in Myrtle Beach, South Carolina; Waco, Texas; Nashville, Tennessee; and Hartford, Connecticut— each a sign of rising demand and the company’s ability to respond quickly with dependable, community-focused service. According to CEO and President Chris Walls, this expansion is only the beginning.
“We’re seeing incredible momentum as demand for mobile storage continues to rise across residential, commercial, and restoration sectors,” said Walls. “Our franchise partners are stepping up in key markets to deliver localized, dependable solutions that meet today’s moving and storage needs.”
Go Mini’s has built its reputation on
convenience and consistency, offering clean, weather-resistant containers delivered directly to customers’ homes or businesses. Whether it’s a family preparing for a move, a contractor managing a renovation, or a restoration company responding to flood damage, Go Mini’s provides a flexible solution backed by reliable service.
Mini’s
A major factor in the brand’s recent growth has been the success of Go Mini’s Miles, the long-distance moving service that extends the brand’s capabilities well beyond traditional local storage. In 2025, Go Mini’s Miles has doubled its market reach—expanding from six to twelve active territories.
This milestone is more than just a numbers
game. The service has played a crucial role in attracting new customers and helping franchisees break into underserved areas by offering seamless, point-to-point transport across greater distances.
“This has been a game-changer,” Walls noted. “Go Mini’s Miles gives us the flexibility to meet customers where they are and where they’re going—literally. It’s opened the door to franchise growth in places that previously didn’t have this type of service.”
With current locations thriving and demand surging, Go Mini’s is actively seeking franchise partners in a number of strategic regions. Among the most promising is Dallas, Texas, where six territories are still available and consumer
need continues to outpace supply. The brand is also targeting statewide expansion in Montana and Minnesota, where hundreds of zip codes remain untapped.
And with the Gulf Coast region seeing steady population growth and year-round mobility due to weather-related disruptions, it remains a high-priority area for the brand’s next wave of development.
For entrepreneurs, Go Mini’s offers a compelling entry point. The business model is built for simplicity and scale: no retail space is required, overhead is low, and operations can ramp up quickly. That’s an increasingly rare combination in the franchise world.
“Our success lies in the strength of our model,” Walls said. “We equip our franchisees with the tools and support to thrive while empowering them to remain deeply connected to their local communities.”
While expanding into new markets and services, Go Mini’s is also investing in the brand itself—rolling out updates to its look, messaging, and customer engagement strategies. These efforts reflect a larger vision to unify the customer experience and reinforce Go Mini’s as a modern, reliable, and trusted name in portable storage.
From digital marketing enhancements to improved onboarding processes for franchisees, the brand is evolving from a regional player to a polished national presence.
“We know we’re only as strong as the experiences we deliver—both to our customers and to our franchise partners,” said Walls. “That’s why we’re taking a close look at every touchpoint and making improvements that align with our mission of providing simple, secure storage solutions backed by great service.”
With the first half of 2025 already showing strong performance, Go Mini’s is looking ahead to more milestones in the months to come. From awarding new franchise territories to expanding Go Mini’s Miles even further, the roadmap is packed with opportunities.
The mobile storage category continues to expand as consumers look for flexibility in how they move, renovate, and manage their lives—and Go Mini’s is well-positioned to lead that conversation. As Walls puts it, “We’re not just delivering containers— we’re delivering peace of mind.”
For more information about franchise opportunities with Go Mini’s, visit gominisfranchise.com.
When people list franchising’s biggest challenges, the same culprits always surface: government regulation, the rising cost of leads, or the constant grind of hiring. All are real. But after 25 years as a franchisor and franchisee, and another 15 years consulting with more than 100 franchise brands, I can say with confidence: these are not the biggest threats.
The true silent killer of franchise performance is unresponsiveness. It doesn’t make headlines. It doesn’t dominate panel discussions. Yet, failure to respond - to emails, calls, surveys, or even invitations to the annual convention - slowly eats away at a system’s ability to innovate, grow, and compete.
Responsiveness is more than manners. It’s the foundation of a strong franchise system.
When communication flows smoothlyacknowledged, acted upon, and respected - trust builds. Franchisees feel connected, leaders gain confidence, and the system is able to take on bold new initiatives.
But when responsiveness falters, the damage is swift and lasting:
• Ideas stall. Even the best initiatives lose momentum without feedback.
• Leaders hesitate. If franchisees don’t respond, franchisors hesitate to invest in innovation.
• Franchisees disengage. Silence breeds suspicion, and suspicion breeds distrust.
• Systems stagnate. In franchising, stagnation is just a polite word for decline.
how the Problem grows
Unresponsiveness rarely begins with bad intent. More often, it creeps in through structural gaps:
1. Too Many Channels, Not Enough Clarity
When messages arrive through email, text, portals, and phone calls - with no clear hierarchy - confusion reigns. FBCs (franchise business consultants) waste hours chasing responses instead of driving results.
Franchisees are bombarded with communications. Without prioritization, important updates drown in noise.
3.
Responsiveness isn’t built into the culture. A franchisor sends a survey but doesn’t push for responses. A franchisee ignores an FBC’s request, assuming it’s optional. Silence becomes habit.
• Convention attendance falls below 80%.
• Fewer than half of franchisees complete system-wide surveys.
• FBCs spend more time “following up” than providing business coaching.
the innovation roadblock
Franchising is an industry of constant change. There are menu updates, store refreshes, new technology, shifting consumer expectations. Progress is nonstop.
But change requires buy-in. And buy-in requires responsiveness.
If a system struggles to get franchisees to simply attend the annual conventionthe single biggest predictor of franchise health - how can it expect them to adopt transformative initiatives?
When leaders lose confidence in their network’s responsiveness, they stop proposing bold ideas. This “innovation roadblock” is lethal. In a market where consumer habits shift in months, not years, brands that can’t adapt quickly fall behind.
the ingaged solution
Solving unresponsiveness is not about better email etiquette. It requires a cultural shift - what I call Ingagement, or leadership through involvement, clarity, and shared responsibility.
Here are five proven tools to build responsiveness into your franchise DNA:
1. Take Responsibility at Every Level
Make responsiveness a non-negotiable expectation for franchisors and franchisees. If you receive a message, acknowledge it - even if the full response comes later.
2. Audit and Simplify Communication
Eliminate unnecessary channels.
Clarify who owns which types of
Evan Hackel - As an author, speaker, consultant, and entrepreneur, Evan Hackel has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, the author of the book Ingaging Leadership: The ultimate Edition, and a thought leader in leadership and success.
Evan is the CEO of Ingage Consulting. Visit www.evanhackel.com
communication. Create a playbook: what goes by text, what by email, what via intranet.
3. Communicate with Clarity
Each message should serve one purpose with one call to action. Ambiguity is the enemy of responsiveness.
4. Listen to Understand, Not Just Direct Responsiveness flows both ways. Create forums—regional listening tours, advisory councils, peer groups —and act on the input. Nothing kills responsiveness faster than ignored feedback.
5. Empower Franchise Business Consultants
FBCs should be facilitators, not middlemen. Give them authority to resolve issues, not just carry messages back and forth.
One franchisor I worked with tracked sales after annual conventions. The results? Franchisees who attended grew sales by 11%, while those who skipped saw sales drop 9%. The difference wasn’t the convention itself - it was responsiveness. Franchisees who showed up, listened, and responded outperformed those who stayed silent.
Imagine your franchise system where:
• 90%+ of franchisees attend the convention.
• Advisory councils are vibrant and collaborative.
• Every survey achieves strong participation.
• FBCs spend their time coaching, not chasing replies.
In that environment, leaders have the confidence to launch bold innovations. Franchisees trust that their voices are heard. The system operates with unity and speed.
That’s what a culture of responsiveness delivers.
Responsiveness isn’t a “soft skill.” It is a competitive advantage.
I challenge every franchisor reading this to:
• Audit your communication process. Where are the breakdowns?
• Create a new communication plan. Streamline channels and clarify roles.
• Define responsibilities. Make responsiveness part of every role description.
• Hold the conversation. Lead a frank dialogue with franchisees about what responsiveness means—and how everyone benefits from it.
In an age of rapid disruption- new technologies, shifting customer expectations, emerging competitorsfranchise systems can’t afford silence. Responsiveness builds the confidence, trust, and agility every brand needs to thrive.
The biggest challenge in franchising has finally been named. Now it’s time to solve it. v
Franchising has always followed consumer demand, and today that demand is shifting decisively toward food that feels better for your body, your lifestyle, and your values. Equally important is the desire for quality – food that tastes elevated, looks appealing, and offers a premium experience even when ordered at the counter.
For years, fast food has been dominated by the same legacy brands, especially in the chicken category. But as dining habits change and consumers become more health-conscious, there’s a growing demand for something different: food that’s still familiar and craveable but made with quality ingredients and served with transparency. In Colorado, we’ve seen a sharp rise in consumer demand for cleaner, chef-driven fast food. With one of the most active and health-conscious populations in the country, it’s a natural fit for a concept like Starbird.
That’s the reason why Whiplash Holdings signed a multi-unit agreement to bring the super premium, modern chicken concept to Denver. We believe the next generation of fast food won’t be built around what worked 20 years ago. Instead, it will be led by brands that combine quality ingredients, thoughtful preparation, and operational excellence to serve up fast food that actually lives up to today’s expectations.
Some might dismiss the phrase “super premium fast food” as a contradiction. The reality is that consumers aren’t looking to sacrifice enjoyment, they’re looking to elevate it. Over the past five years, diners have become more informed and intentional. They want flavor, freshness, and the kind of premium experience they used to only find at full-service restaurants. That might mean gluten-free, high-protein, or simply made with real, recognizable ingredients.
What surprised me most when we started researching newer concepts in the space was how underserved this customer base actually is. You can walk into almost any town in America and find a dozen burger or fried chicken joints, but very few offer meals that balance indulgence with nutrition. That’s the white space we
were looking for, and where we saw an opportunity to bring something new to Denver.
Starbird is doing exactly that. They built their menu around crispy chicken that’s raised without antibiotics, always fresh and never frozen, and gluten friendly. Their crispy chicken pairs perfectly with fresh salads, bold sauces, and seasonal ingredients that go beyond what people expect from fast food. It’s the kind of food you can feel good about eating on a regular basis, not just when you’re craving a cheat meal. That difference is exactly what makes the model scalable.
As multi-unit franchisees, we approach every opportunity with a long-term view. For us, that means more than chasing the latest trend or stacking our portfolio with well-known names. We look for brands that are solving real problems and meeting unmet demand in a way that’s scalable and sustainable.
What drew us to this space was the realization that consumers weren’t being
offered enough fast, high-quality dining options that actually reflect how people want to eat today. We saw an opportunity to lead rather than follow, and to do it in a category that has already proven its staying power. Chicken remains one of the most versatile and beloved proteins in America, and its adaptability makes it the perfect platform for a premium fast food brand. Until recently, however, the category has been dominated by brands that haven’t evolved with the times. Today’s consumers are looking for more than just speed and price. They’re looking for food they can trust with fresh, high quality ingredients. That’s where newer concepts like Starbird stand out. They’ve built a model that prioritizes sourcing premium ingredients and providing a stellar guest experience - things that matter more than ever in today’s markets. What stood out to us was Starbird’s collaborative approach. Their leadership team is deeply involved in supporting new markets and committed to long-term franchisee success—not just growth for growth’s sake. From glutenfriendly offerings to tech-enabled ordering, every detail signals that this is a different
kind of fast food. From an investment perspective, that kind of intentionality translates into customer loyalty.
i Look for in a Franchise investment
Any time we evaluate a franchise opportunity, we take a disciplined approach, as we’re focused on long-term viability. This includes assessing whether the product or service is genuinely unique and not easily replicated by larger brands. Just as important is whether the brand is solving a real consumer problem or addressing a need that hasn’t yet been fully met. And finally, we look closely at the values and vision of the leadership team to ensure they’re building toward something more meaningful than just rapid expansion.
In this case, the unit economics were strong. Starbird reports a median net sales of $4.3 million, and the leadership team had a clear plan for smart growth. Even more importantly, the super premium concept resonated with how people are eating today. The menu wasn’t trying to be everything to everyone; it was focused, intentional, and built for the modern diner.
The shift toward health-conscious eating isn’t a passing trend, it’s the new normal. What’s even more exciting is how the definition of fast food is being rewritten. We’re entering an era where fast food can be super premium, chef-driven, and operationally sound, all while delivering food that people crave and trust.
As franchisees, we want to be part of that evolution. We’re investing in a concept that reflects where food is going, not where it’s been. We’re building in a market that’s ready for a new option and one that doesn’t ask people to choose between convenience and quality.
We’re still early in the journey, but we’re confident in the path we’ve chosen, and we’re not alone. Across the country, more operators are recognizing the same opportunity: to offer something better, to run smarter businesses, and to meet consumers where they already are.
That’s the future of fast food, and we’re proud to be helping build it. v
a s calable s olutio N to work Force
Across numerous industries, companies are grappling with a growing challenge: the inability to fill critical roles with qualified talent. Employers are struggling with a gap in workforce skills, rising turnover, and increased pressure to maintain productivity.
Despite these challenges, one solution continues to deliver consistent results: strategic staffing through a proven franchise model.
Express Employment Professionals, the leading global staffing provider franchise, placed more than 427,000 people in jobs in 2024 and generated $3.7 billion in sales. Behind these numbers is a network of locally owned offices that combine the
flexibility and drive of local ownership with the strength, tools, and support of a global brand to deliver essential workforce solutions.
In a labor market defined by volatility, agility is everything. Companies must constantly evolve to meet the demands of today’s workforce. Staffing agencies have become fundamental partners in this process, offering solutions that help businesses respond in real time.
Express’s franchise-based staffing model is uniquely positioned to meet these demands. Local owners bring regional knowledge and relationships to the table, while the franchise structure allows them to offer a diverse range of services. This allows franchise operators to support businesses across multiple sectors.
Growth within this model doesn’t rely on dramatic overhead expansion. It’s based on building value-based relationships with existing clients, adding niche recruiting capabilities, or expanding into underutilized sectors in the local economy. With systems and support already in place, franchisees can focus on scaling operations in step with market demand, making the model both flexible and sustainable.
Importantly, staffing franchises tend to perform well through various phases of the economic cycle. When the economy is strong, businesses need talent to fuel growth. When uncertainty sets in, they rely more heavily on staffing partners to maintain workforce efficiency without long-term risk. This versatility makes staffing franchises a compelling choice for entrepreneurs seeking both impact and durability.
Running a successful staffing agency is more than filling open positions. It’s about connecting with people in a meaningful way, managing risk, and helping local economies thrive. That’s a tall order, especially for first-time business owners. However, Express’s franchise model offers critical infrastructure and ongoing support that helps local operators succeed without having to build from scratch.
Franchisees typically begin with hands-on onboarding that covers industry basics, operational processes, and business management. Beyond launch, ongoing education and peer learning opportunities are built into the model, from regional workshops to annual conferences to virtual learning sessions that keep owners informed about industry trends and best practices.
Day-to-day operations are often bolstered by dedicated coaching in areas like sales, recruiting, and team development. Franchisees also gain access to centrally developed marketing resources and operational tools that streamline key functions, helping them stay focused on building client relationships and growing their business.
Technology plays a vital role in this ecosystem. With access to enterprise-level platforms, franchise owners can manage compliance, track performance, and improve the experience for both clients and job seekers. These tools lower the barrier to entry and allow local owners to compete with national staffing firms while maintaining the personal service that defines their value.
This combination of autonomy and support is what makes Express especially powerful. Owners are empowered to lead in their communities, shape local workforce solutions, and build lasting businesses, all while being part of a broader system that’s invested in their long-term success.
Express franchise owners operate at a unique intersection of business development and community service. On one hand, they’re building scalable, sustainable enterprises with the potential for long-term growth. While this is happening, they’re helping individuals take meaningful steps forward in their careers by supporting local economies from both sides of the hiring equation.
Each job placement can represent a turning point: a parent reentering the workforce, a recent graduate landing their first role, or a skilled worker finding a better opportunity. These placements ripple outward, boosting household stability and enabling business growth at the same time.
Many staffing franchisees extend their reach beyond day-to-day operations by partnering with nonprofits, chambers of commerce, schools, and workforce development programs. These relationships help drive initiatives like career fairs, resume workshops, and interview coaching, further expanding access to employment for those who need it most.
This kind of community involvement is often a key differentiator. Franchisees who are deeply embedded in their local markets tend to earn the trust of both clients and candidates, which in turn leads to stronger networks, more reliable referrals, and longer-lasting relationships with internal staff. Over time, their offices become known not just as staffing providers, but as workforce partners.
As labor markets continue to shift, that local expertise and adaptability become even more valuable. Staffing franchisees are often best positioned to meet employers where they are, offering tailored, responsive solutions in a world that rarely stands still.
In a business landscape defined by uncertainty, Express Employment Professionals offers a powerful solution: a franchise model that helps companies solve workforce challenges while giving entrepreneurs the tools to succeed on their own terms.
With a strong foundation, broad market demand, and a mission rooted in helping people, Express continues to grow, placing millions of individuals in jobs and making a tangible impact in communities across the country. In a recent Express Employment Professionals-Harris Poll survey, more than half of employed job seekers (55%) reported working longer hours or extra shifts just to make ends meet, making the impact especially meaningful. Staffing challenges may be reaching new heights, but so is the potential for franchisees who are ready to meet them. Franchising with Express isn’t just about building a business. It’s about building a legacy—one job, one client, one community at a time. v
gen Z is increasingly turning away from corporate ladders in favor of franchise ownership. what do you think is fueling this shift?
With sustained decline around traditional corporate paths and a surge in wellness-oriented entrepreneurship, Gen Z is reshaping franchise growth dynamics. Jordan Levine, COO of Stretch Zone— the largest practitioner-assisted stretching franchise—offers an inside look at how the brand is tapping into Gen Z’s values, and what this means for the future of franchising.
Gen Z grew up watching the corporate playbook change. They saw their parents and older peers work long hours, sacrifice personal time, and still face layoffs or career stalls that were out of their control. They’re not interested in spending decades proving themselves before they can have a real say in their careers. They want ownership and control from the start—and franchising offers that without forcing them to build everything from scratch.
In our case, Stretch Zone provides a proven framework with the flexibility for them to run the business in a way that feels authentic to them. They can lean on our training, marketing, and operational systems but still shape their own schedule, culture, and community presence. That combination of independence and support is very appealing to this generation.
what aspects of the stretch Zone model particularly resonate with younger entrepreneurs?
Three core elements stand out. First, our entry point is accessible—not just in terms of financial investment but also operational complexity. You don’t need 20 years of management experience to understand our model or run it successfully. Second, we’re rooted in health and wellness, which is a major priority for Gen Z, both personally and professionally. They want to make a living while making a difference, and helping people move and feel better is something they can get behind wholeheartedly.
The third piece is our robust support system. From the moment a franchisee signs on, we guide them step-by-step— site selection, build-out, hiring, training, marketing campaigns, community outreach. That level of support means younger owners can focus their energy on growth and leadership rather than figuring out every operational detail on their own.
the idea that gen Z wants to “own the ladder,” not climb it—how is that manifesting among your franchisees?
We have franchisees in their 20s and early 30s who skipped the traditional career ladder entirely. They didn’t spend years moving up from entry-level to management. Instead, they stepped directly into ownership. These owners are hiring and leading teams, building community relationships, and in some cases, planning multi-unit expansion within a few years of opening their first location.
It’s a mindset shift. They’re not looking for incremental promotions—they’re looking for exponential impact. They take ownership of every aspect of their business because it’s theirs, and that sense of pride and responsibility shows up in their results.
how has stretch Zone adapted its recruitment, training, and operational systems to better support this new wave of franchisees?
We’ve reimagined our onboarding to match the way Gen Z consumes information— short, interactive, and mobile-friendly. That means a lot more video-based learning,
self-paced modules, and easy access to resources from anywhere. We’ve also built a mentorship component into our system, pairing new owners with experienced franchisees so they can get real-world advice and avoid common pitfalls.
Another big change is fostering more peerto-peer collaboration. Gen Z thrives in communities where ideas and experiences are shared openly. We’ve created more opportunities—both in-person and virtual—for franchisees to connect, share best practices, and learn from one another. This collaborative network has become a key driver of success for many of our younger owners.
is this pattern of younger franchise ownership a longterm trend in your view?
Absolutely. The combination of the gig economy, remote work culture, and a values-driven approach to careers has created a perfect storm for younger entrepreneurs to see franchising as a viable—and attractive—option. They can have the stability of a proven system and the freedom to run their business on their own terms.
I think we’ll continue to see Gen Z gravitating toward industries that align with their personal values—like wellness, fitness, and personal care—because they want their work to feel meaningful. That alignment is what turns ownership from just a job into a passion.
what advice would you give fellow franchise brands looking to attract gen Z operators?
Be transparent and authentic in everything you do. Gen Z will research your leadership team, your culture, your mission, and your reputation before they ever sign on. They’re looking for more than financial potential—they want to believe in the brand they’re building.
You also need to speak their language in terms of technology and accessibility. That means using modern communication tools, providing training in flexible formats, and creating ways for them to plug into a likeminded community. If they see that you’re invested in their success and share their values, they’ll bring incredible energy and dedication to your system. v
Texas is booming with franchise success — and Austin is the epicenter. In 2024, franchise businesses across the state grew by over 3.5%, creating jobs and driving billions in economic growth. Austin’s thriving economy, entrepreneurial spirit, and pro-business climate make it the perfect place to start your franchise journey.
Explore over 125+ proven franchise brands across food, wellness, tech and more
Learn from industry experts on funding, scaling, and choosing the right concept
Engage with top franchisors and successful local owners
Discover hands-on tools to launch your business with confidence
INVEST IN STA b ILIT y WITH THESE k ID - CENTRIC FRANCHISES
b UILDING A b USINESS ON HAPPINESS , HUSTLE , AND HEART
why the baby industry is poised for staying power amid economic uncertainty
HOW k IDSTRONG IS
b UILDING CONFIDENT
k IDS AND A STRONG FRANCHISE S ySTEM
Selecting a brand among the 850,000+ here in the U.S. is nothing short of overwhelming. There are plenty of excellent companies that already have it all put together — the model, the branding, the build-out process, strong numbers — which means the decision often comes down to more than just the nitty-gritty of practicality. For your hands-on day-to-day franchisee, the choice is about aligning vocation to your passion.
If you find yourself gravitating toward products and services that are all about children, you’re on the right track. Kidfocused franchises are an excellent way to put your hard-earned investment dollars, while also seeing promising returns. Consider this: there are over 73 million children here in the United States. That’s your target market, with parents spending an average of $310,000 per child over the course of 18 years.
Now that we’ve seen the customers are there and the willingness to spend is evident, let’s dive into some examples of brands that work well:
With busyness and a packed calendar following most parents these days, Style My Holidays offers a solution for capturing unforgettable moments for families.
Founded by a mom during the pandemic, the company operates as a pop-up model, making expertly styled photo sessions for everything from Back to School and
Valentine’s to Easter and Santa easily accessible at affordable rates.
Franchise partners step into a flexible model, perfect for those balancing carline drop-offs and busy weekends. The company aims to empower families to capture those cherished holiday moments within their packed calendars, tapping
into the $980 billion holiday economy while creating a blend of passion, purpose, and profit. This brand is especially wellsuited for those already connected to the community. More information can be found at https://franchisestylemyholidays. com.
Founded in 2022, The Candy Lab is a one-of-a-kind opportunity for visitors — from ages 5 to 105 — to create edible masterpieces in a judgment-free creative space. The concept uses candy, fruits, and even veggies to inspire imagination through fun, hands-on workshops. More than just fun, The Candy Lab offers an enriching environment where participants can explore their creative side, develop fine motor skills, and even boost critical thinking.
For franchise partners, this translates into a low-competition experience that counterbalances the current landscape
of screens, devices, and electronics, all within a proven model. The Candy Lab offers a quick start-up time, and multiple revenue streams including workshops, birthday parties, camps and more. Learn more about this sweet franchise at https:// thecandylaboratory.com/franchising.
https://vikingcampsfranchise.com/
Longevity is proof of concept — and Viking Sports certainly makes the cut. The company has been around since 1993, offering sports programming, events, and activities for all ages and abilities. It’s a high-energy, fun-packed concept, doing everything from summer camps to field days.
Franchisees become a part of something that is more than just a business — a chance to boost healthy habits and promote active lifestyles for kids everywhere. Franchise partners receive comprehensive training, ongoing support, and a 20+ year established brand at their fingertips. Explore this fun-packed, sports themed franchise at https://vikingcampsfranchise. com.
Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.
Visit www.fmsfranchise.com for more information
If you’re like most people who look forward for Halloween and Christmas all year long, this next one may be for you. Christmas House Franchising, Inc. brings both holidays to life within two immersive pop-up experiences — Halloween House and Christmas House. Each walk-through experience transports guests to a world of magical detail, designed to be 100% family-friendly and perfect for pictures. This brand has been covered extensively throughout the years, seen on NBC, ABC, Prime, SYFY Network, and many others. The concept is seasonal, tapping into two massive industries. Franchise partners can also leverage sponsorships or private events as added profit drivers. Find
out more information about Christmas House and Halloween House at https:// christmasandhalloweenhousefranchising. com.
Kid-centric franchises offer more than just strong business models — they provide meaningful ways to impact families and communities while building a profitable future. From sports and seasonal experiences to creativity and celebrations, these brands prove that passion and purpose can align with smart investment.
If you’re exploring the right franchise opportunity, or considering franchising your own business, Franchise Marketing Systems can help guide the way.
To take the next step visit www.fmsfranchise.com
PuroClean, one of the country’s leading property restoration and remediation franchises, is celebrating its latest campaign, PuroClean Cares®: Adopt A Classroom. The campaign kicked off in May and continues throughout the fall to celebrate and support educators across the country.
Franchise Owners across the PuroClean franchise network collected donations throughout the summer, culminating in a nationwide distribution of supplies in August, just in time for the start of a new school year. Donated classroom supplies included crucial materials such as binders, electric pencil sharpeners, dry-erase boards, markers, scissors, glue, paper, backpacks, monetary donations, and more. Many locations’ giveback initiatives will last for the entire school year.
According to a survey by the U.S. Department of Education, 94% of teachers pay for classroom necessities with money from their own pockets. Participants of the PuroClean Cares Adopt A Classroom campaign know that educators and students throughout the country deserve access to the tools and resources to help them be successful, and they are aiming to do their part to empower them.
“Teachers are the heart of our communities, shaping future generations every single day,” said Alex Pericchi, Vice President of Marketing and Online Learning at PuroClean. “Through this campaign, Franchise Owners in our network are coming together to let educators know that we see their dedication, and we value their contribution to our community.”
Standout Efforts across the country include:
• PuroClean Certified Restoration Specialists (Warrenton, VA) – Donated $3K in school supplies to teachers in celebration of back-to-school season. Five teachers were selected to receive $600 to purchase classroom supplies and received help organizing and setting up their classrooms from PuroClean volunteers. The winners were announced live during Warrenton’s First Friday Festival on August 1st.
• PuroClean Certified Restoration Specialists (Zephyrhills, FL) –Collected enough supplies for nearly 170 families and students to be set up for the school year.
• PuroClean of Elkton, MD – Hosted a summer-long series of events, game nights, and parties to raise money and donations, all leading up to a Donation Drop-off day where volunteers helped decorate classrooms for the new year.
• PuroClean of Redmond/Woodinville, WA – Partnered with Northshore Schools Foundation for a summer-long school supply drive to support their Pre-K Head Start programs at Sorsen Elementary and Kenmore Elementary.
• PuroClean of Poughkeepsie, NY and Kingston, NY – Repainted the classroom of a local educator.
• PuroClean of Macedonia, and Western Reserve, OH – Tabled at a golf outing for supplies and money for personal care products and supplies for high schoolers at Chardon High School.
• PuroClean of Morristown, NJ: Donated $3,000 in financial assistance and a starter tool package to help a local student pursue his dream of becoming an auto mechanic.
• PuroClean Certified Restoration Specialists in Warrenton, VA: Donated $3000, shared between 5 teachers $3,000 in school supplies to purchase classroom supplies ahead of their new school year
• PuroClean Property Damage Experts (Cleveland, TN) – Worked with a teacher at Michigan Avenue Elementary
School in Cleveland coming back from an extended maternity leave, helped repaint her classroom, and stocked it with important materials.
• PuroClean Restoration Services (Hillsboro, OR) - Collected and donated backpacks for Youth Villages group.
• PuroClean of Lansdale and Plymouth Meeting (Schwenksville, PA) – In partnership with other local businesses, this location is donating essential furniture, fittings and other structural support items to their local schools, among other charity initiatives.
“Supporting our educators is more than a seasonal gesture; it’s a commitment to the success of our children and the strength of our communities,” said Steve White, President and COO of PuroClean. “At our core, PuroClean is a service organization, and as servant leaders, we are dedicated to supporting those who are uplifting our future; this is a responsibility we proudly embrace.”
PuroClean’s efforts to support its local communities are a year-round initiative, with every Franchise Owner having a part to play. During the holiday season, PuroClean has engaged throughout the years in a similar system-wide campaign, the PuroClean Cares Season of Giving, where locations partner with local businesses, charities, or non-profit organizations to bring toys or meals to families in need.
For more than 20 years, PuroClean has helped home and business owners with their restoration and remediation needs, serving communities across the United States and Canada with a network over 500 offices. PuroClean Cares is the brand’s commitment to community, creating avenues for franchises nationwide to extend their service beyond restoration by participating in nationally organized charitable givebacks and community support initiatives. v
t wo audie N ces, oN e braN d: the s ecret to s caliNG a c hildre N ’s s ervice FraN chise
When I first started in the children’s services space, I knew we were in the business of teaching kids a valuable skill. I also knew that to succeed, we had to master something even more complex: serving two very different audiences at the same time.
In this industry, parents are the customers, but kids are the end users. Parents make the decision, pay the bill, and evaluate
the value. Kids determine whether they are excited to come back. If either one is dissatisfied, you lose the family altogether. That is why every decision, from facility layout and curriculum to staff training and technology, must be made with both perspectives in mind.
Parents want safety, structure, and visible progress. Kids want fun, confidence, and connection. Winning in the children’s services space means delivering both, without compromise.
It is tempting for a brand to prioritize one group over the other. Parents control the purchase, so it might seem logical to focus all efforts there. The problem is that loyalty in this space comes from the whole family’s experience. If a child is not engaged and excited, the parent will soon look elsewhere. If the parent does not see progress or value, they will not renew, no matter how much their child enjoys the activity.
The key is recognizing that these two experiences are part of one emotional journey. When you serve both audiences equally well, you create a powerful flywheel. The kids are begging to return, and the parents feel they made a smart, meaningful investment.
For any children’s services franchise, whether it is a swim school, daycare center, tutoring program, or family entertainment concept, facility design and brand presentation should strike a balance between kid-friendly and parent-approved. Visually, spaces should engage children without overwhelming parents. Bright colors and playful touches appeal to
kids, but clean lines, organized layouts, and well-maintained equipment reassure parents. Both online and on-site, signage and communication should be warm and approachable for children, yet professional enough to inspire trust for parents.
Outside of the facilities, technology should also serve both audiences effectively. In a swim school, parents benefit from tools that track progress, manage scheduling, and reinforce safety standards. Kids respond well to recognition systems and interactive features that celebrate their achievements. This combination makes the brand feel credible to parents and exciting to kids.
Frontline staff in children’s franchises play a unique dual role as well. They are role models, coaches, and companions for kids, while also acting as trusted advisors and communicators for parents.
Staff training should prepare employees to adapt their tone, language style, and body language according to the audience they are engaging with. For example, while working with children, the emphasis should be on encouragement, empathy, and making the activity fun. When interacting with parents, the focus should shift to professionalism and clarity, all while building trust.
Scenario-based training, role-playing, and job shadowing help employees practice these transitions in real time. The most successful franchises make this skill set a standard part of onboarding and reinforce it through ongoing coaching.
Serving both parents and children should not just be the responsibility of frontline employees. It needs to be part of the company’s DNA. From marketing teams to corporate leadership, everyone should evaluate decisions through two lenses: how will this build trust with the parent, and how will it create joy for the child? At Big Blue, we think in twos – two audiences, two experiences, but all tied to the same brand standards.
Franchises that embed this thinking into their culture create consistency across all locations, delivering the same brand promise that resonates with both audiences.
Franchisors play a critical role in helping owners implement a dual-audience approach. This starts by explaining why the parents’ trust must be the foundation of the business, then providing tools and resources to deliver on that promise while keeping the child engaged.
Support can include communication templates, customer service scripts, facility design guidelines, and programming ideas that highlight progress. At the same time, franchisors should equip owners with kid-focused engagement strategies, from recognition programs and service rituals that make children feel seen and valued.
Franchisors should also implement regular coaching visits and operational check-ins. These visits can help assess how well each
location is delivering for both groups, reinforcing the importance of balance between the two.
In the child services industry, it’s important not to treat the parent and child experiences as separate tracks. They are connected, and the success of one depends on the other.
Build trust with the parents, but do not neglect the child’s perspective either, because their excitement fuels loyalty, retention, and word-of-mouth growth. The brands that scale successfully in the children’s services space are those that invest equally in both audiences. They design spaces, train teams, and build systems that speak to two very different sets of needs, all within a single, consistent brand experience.
By doing this well, you create a business that parents recommend, kids love, and communities rally behind. v
By: Cliff Kennedy, CEO of Frios Gourmet Pops, with Jennifer Rogers, Brand President
When I bought Frios Gourmet Pops, I was not just buying a business. I was taking the wheel of something that had already sparked joy for thousands of people.
My first taste of a Frios pop happened by chance, from a small cart outside a gas station while I was stuck in traffic. That one bite took me right back to my childhood, standing barefoot in the grass, summer sun on my face, savoring a frozen treat. I knew right then this was more than dessert. It was a moment of happiness worth sharing.
Today, Frios is one of the fastest-growing frozen novelty franchises in the United States with over 100 locations. Our success is not just about selling popsicles. It is about building a brand that makes people feel something. We call our franchisees “Happiness Hustlers” because that is exactly what they do. They hustle hard to deliver joy in every community they serve.
From the outside, it is easy to see Frios as a fun business, and it is. But under the bright colors and bold flavors is a rock-solid business model built for scalability and profitability.
Low Barrier to Entry: Our mobile-based franchise means no expensive retail buildouts. Franchisees operate from a “Sweet Ride” which is our fully wrapped, eye-catching truck, a “Happiness Hauler”, our lowest cost tie-dye trailer, or “Cool Carts” our mobile freezer carts, and can take their business directly to events, neighborhoods, and corporate clients.
Flexible Schedule and Market Reach: Our model allows owners to adapt to their market from catering weddings and festivals to corporate events, schools, and Pop Drop deliveries.
Product with Broad Appeal: We hand-pour premium pops made with real ingredients, offering options for vegan, dairy-free, and gluten-free diets. There is something for everyone, from kids to health-conscious adults.
Support from Day One: We provide robust training, marketing resources, operational support, and a collaborative franchisee network that shares best practices daily.
However, what truly makes Frios stand out in a crowded franchise market is our culture, one rooted in giving back, going the extra mile, and making sure our business is a force for good.
A lot of brands talk about community engagement as if it is a checkbox on a marketing plan. For us, it is part of our DNA. Our franchisees are not just selling pops. They are showing up at school fundraisers, bringing treats to hospital staff, and sponsoring local events that make a difference.
In my experience, the best franchisees are the ones who understand that a business thrives when its community thrives. That is why we encourage and actively support giving back in creative, impactful ways.
One example close to my heart is our partnership with USA Health Women’s and Children’s Hospital in Mobile, Alabama. We keep a freezer there stocked with Frios
pops year-round for patients and families. Thousands of pops are enjoyed every year with no questions asked, no fanfare, just a moment of comfort during tough times.
Our franchisees take this spirit and make it their own. In Florida, one of our owners used her Sweet Ride to deliver free pops to neighborhoods devastated by a hurricane. In Texas, a franchisee regularly surprises teachers with freezer drops to kick off the school year. These are not marketing stunts, but genuine acts of kindness that build loyalty far more than any paid advertisement ever could.
I have seen time and time again that the franchisees who give back the most also tend to grow the fastest. Why? Because people remember how you make them feel. When you are present at community events, when you show up for people on their best days and their hardest days, you stop being just a business and start becoming a trusted, valued part of their lives.
Going the extra mile is not just about generosity. It is smart business. It builds brand recognition, generates word of mouth referrals, and opens doors to opportunities you cannot buy. That is why at Frios, we do not just train our franchisees in sales and operations. We coach them in building authentic relationships in their markets.
If you are considering franchise ownership, ask yourself: Do you want to simply run a business, or do you want to create
something that brings joy, makes an impact, and becomes woven into the fabric of your community?
Frios is perfect for entrepreneurs who:
• Want a flexible, mobile-based business that is fun to operate
• Value relationships as much as revenue
• Are willing to hustle, get creative, and go all in on their community
• Believe that small moments of joy can make a big difference
Our happiest, most successful franchisees did not join Frios just to make a living. They joined to make a difference. And in doing so, they have built thriving businesses that they are proud to own.
“At Frios, we believe fun should be at the center of everything we do, but fun has more depth when it is paired with purpose. Our franchisees are more than operators. They are ambassadors of joy,” Rogers said. “We equip them not only with tools to grow their business but also with the inspiration and freedom to create moments that matter in their communities. That combination of business opportunity and heartfelt impact is what makes Frios truly special.”
In the end, a Frios pop may be a simple frozen treat, but it is also a smile waiting to happen. If you are ready to own a business where giving back is just as important as making sales, and where every day brings a chance to brighten someone’s day, then it might be time to grab the keys to your own Sweet Ride.
Here at Frios, we are not just selling pops. We are serving happiness. v
KidStrong has scaled into a fast-growing national franchise that blends science-based child development with a proven business model.
When we started KidStrong, we weren’t trying to build a national business. We were parents who wanted to help our daughter get stronger and more confident, but all we could find were generic children’s activities. We wanted a program based on science and led by strong coaches.
To fill this void, we began training our daughter at home, and after seeing her progression we eventually launched a small pilot class in the back of the gym that Matt and Lincoln owned. After seeing some amazing progress with the kids and the program, we partnered with Lincoln Brown to turn the idea into a scalable business. From that day one we have all worked together to help as many families as possible. What started as a small class in the back of a gym has grown into a franchise with more than 185 locations and thousands of families attending each week.
There are many programs for kids, but most of them focus on one area. Some emphasize fitness, while others focus on
play or academics. We wanted something more comprehensive. Our program combines physical activity, cognitive training and social-emotional development.
We designed KidStrong for children ages one through 11, which are some of the most important developmental years. Research shows that 95 percent of brain development happens during this stage. In KidStrong classes, kids practice balance, strength and coordination, as well as public speaking, teamwork and social skills.
We knew the program had to be fun. Children wouldn’t want to come back if the classes felt like school or like chores, so we made sure every class included competition
and recognition. The serious development is wrapped in play; parents see results and kids want to come back.
We saw how much demand there was for KidStrong, and we realized franchising could help us reach more families without jeopardizing quality. From the beginning, we built the company more like a technology business than a traditional franchise. We invested early in the right systems and people to help us grow, which gave us a strong foundation.
For example, we built technology to simplify operations and reduce administrative work for managers. Multiplied across hundreds of locations, even small time savings like this made a big difference not only in the experience we created for our members but in attracting top talent to come and work for our centers and for KidStrong HQ. These decisions allowed us to scale without losing focus on the product (our classes) or the families we serve.
We also learned the importance of protecting our culture. We only bring in franchisees who share our mission. If someone is only interested in numbers and not the impact on kids, they’re not a fit for our system.
The KidStrong model is built on recurring revenue, which allows franchisees to see strong performance from the day they open. Once parents see their kids’
growth, it encourages them to keep them enrolled, creating a predictable income for franchisees.
Retention is also high. Parents don’t view KidStrong as just another extracurricular activity. They see it as an investment in their kids’ future. That creates loyalty, referrals, booked birthday parties, full summer camps, and full classes.
We make it a priority to help new owners reach profitability quickly. Our goal is for each franchisee to break even and make back their investment in 28 months or less.
As we grow into key markets across the country, we are looking for operators who fit our vision. The best KidStrong owners are people who care deeply about helping kids but also have the skills to run a strong business. Some come from education or coaching backgrounds, while others have experience in business management. What matters most is a balance of mission and performance.
With KidStrong, you combine a kids-first mission with a serious business model. The owners who do well are those who understand both sides of that equation.
our outlook for the Future
KidStrong has grown faster than we ever imagined, but we are still early in our journey. We see a path to more than 1,000 locations in the US & Canada.
Our long-term vision is to be the global leader in child development and to help millions of kids. But no matter how big we get, our focus will stay the same: supporting families and franchise owners while protecting the culture that makes KidStrong special.
When we wake up each day, we know the work we are doing matters. Parents stop us to share stories of how their children have changed. We hear about shy kids who now lead on the playground or children who have gained confidence that carries over into school and sports. Those stories remind us why we started and why we continue to grow. v
Aldea Home & Baby, the boutique brand known for its curated selection of sustainable home and baby goods, has made waves in their franchise development plans with the opening of its first location outside California.
The brand has officially arrived in Washington State, opening its doors in Seattle earlier this summer. This newest location continues the brand’s overall mission of bringing community experiences that inspire customers to create the home of their dreams with curated and sustainable home & baby products.
For Johanna Bialkin, CEO and Founder of Aldea, opening Aldea Home & Baby in Seattle’s vibrant Ballard neighborhood is a meaningful step in expanding her vision of building small “aldeas” (“villages” in Spanish) where families can find
thoughtfully curated, sustainable products and genuine community connection.
aldea home & Baby steps into seattle
This will be Aldea’s third brick-andmortar location, joining the flagship store in San Francisco and the Culver City, CA location, in addition to its online store at aldeahome.com. Just in time for the brand’s 20th anniversary, this new location marks a major milestone in Aldea’s national growth as the sustainable, curated home and baby brand increases its footprint in the U.S.
The Seattle store launched as a turnkey franchise opportunity. It is now actively positioned for resale to an aligned entrepreneur seeking to own and operate a community-driven boutique retailer under a nationally recognized brand. With corporate buildout complete and strong brand awareness in place, the location is ready for a seamless ownership transition into an already thriving store.
“Seattle’s rich history, strong local spirit, and family-friendly atmosphere align perfectly with our mission to support and inspire families in every stage through stylish, eco-conscious home and baby goods,” Bialkin said. “This expansion reflects not only our growth as a franchise but our deep commitment to fostering community, connection, and curation in every neighborhood we serve.”
Having already received an incredibly warm welcome from the Ballard neighborhood in which it calls home, Aldea Seattle features the brand’s signature offerings: a curated selection of over 700 sustainable and design-forward brands, expert-led registry services, and exclusive products from Aldea’s in-house brand. In keeping with the company’s commitment to local engagement and truly immersing itself into the communities it serves, the space is home to a custom mural by Seattle native artist Claire Shadomy.
a Prime Franchise opportunity in an uncertain economy
As the brand continues to grow, Bialkin stresses the importance of identifying future Aldea Home & Baby owners who share her commitment to community, design, and family. In an era where the economy is shifting daily, sometimes hourly, and the recent implementation of a new round of tariffs on August 1, Bialkin says the baby industry will see less drastic price hikes, as industry leaders in various U.S. states call for the industry to be exempt from extreme taxes. For example, Alabama recently signed a bill set to go into law on September 1 that would remove state sales tax on diapers, formula and maternity clothing.
On a national scale, nearly 50 members of
the US House of Representatives issued a statement opposing price increases on essential baby gear, asking Commerce Secretary Howard Lutnick to work with the current administration on an exemption from tariffs.
With its unique blend of retail and community, positioned perfectly in a growing industry ripe with demand, Aldea is a one-of-kind Franchise opportunity. For those looking to start their own business during such uncertain times, the Aldea franchise model (one of the only baby product franchises) gives the flexibility to adapt quickly.
“By proactively managing inventory and partnering with over 700 diverse brands, we’re able to offer families a wide range of choices at various price points,” Bialkin said in Aldea’s website statement regarding
“ For Johanna Bialkin, CEO and Founder of Aldea, opening Aldea Home & Baby in Seattle’s vibrant Ballard neighborhood is a meaningful step in expanding her vision of building small “aldeas” (“villages” in Spanish) where families can find thoughtfully curated, sustainable products and genuine community connection.
tariffs. “This flexibility not only helps us navigate supply chain uncertainties, but also ensures we continue to serve our communities with the quality and value they expect.”
a Diverse, Female-Led, and collaborative network
Aldea Home & Baby is fully womanowned and led, and embraces being a leader in the baby product franchise space as it flourishes. The home and baby industry is experiencing significant growth, driven by trends like increased awareness of baby health and safety, a shift towards sustainable and organic products, and the integration of technology. Aldea situates itself perfectly at the intersection of consumer preferences leaning towards high-quality, utility-driven, and premium baby products, and innovative, sustainable products with low environmental and health risks.
The global baby products market is estimated to reach USD 575.8 billion by 2033, with a compound annual growth rate (CAGR) of 6.0% from 2024 to 2033. Furthermore, Marketing Retail states there is a growing trend of women (often mothers themselves) founding and leading baby-focused companies, bringing their personal experiences, concerns and insights to product development and innovation.
As the industry grows, Aldea Home & Baby is already establishing itself as the go-to baby goods and furniture franchise concept. With a franchise opportunity backed by 20 years of success in some of the most competitive markets, such as San Francisco and Culver City (and now San Jose in development), Aldea is poised to be the next big thing in curated, sustainable style for the whole family.
You’ve built a career that stems across consulting, project management, and franchising. what experiences most shaped your leadership style today?
One of the most formative experiences that’s shaped my leadership style was my time at Buffalo Wild Wings, where I served as Director of Strategy and Execution. It was my first deep dive into franchising, and I quickly saw how critical it is to have the right systems, support, and infrastructure in place. When franchisees feel inspired and equipped, their entrepreneurial potential comes to life. That realization became a cornerstone of how I lead. Over the years, I’ve stayed in franchising because I’m passionate about helping entrepreneurs succeed and not just operationally, but personally. Seeing someone step into ownership, build something meaningful, and take pride in their growth is what drives me. My leadership style is rooted in that belief: support breeds confidence, and confidence fuels success.
what drew you to waxing the city, and how does your vision align with the brand’s mission?
I was instantly attracted to the authentic commitment of the brand to encourage others to feel good about themselves and provide a welcoming customer experience time and time again. I joined Purpose Brands in 2020 as Brand President of The Bar Method and truly enjoyed my 4+ years leading that team. When the opportunity to lead the Waxing the City business was presented earlier this year, I saw it as a new challenge to champion a similar customer experience in a different way. The Bar Method and Waxing the City have more in common than you might think as our customers walk out of the building feeling better about themselves than they did walking in. It felt like a natural extension of my passion for health, wellness, and franchising.
the beauty & personal care market in the u. s. is expected to generate $105bn in 2025. what’s driving the constant demand from consumers to want to invest in themselves?
The concept of wellness has created a “bigger tent” of healthy choices and behaviors, driving a cultural shift to focus more on self-care. As part of that shift, people are increasingly prioritizing what makes them feel good, adjusting their routines to include services like waxing that support their overall health and wellness goals. Self-care is no longer a luxury, but an essential part of a balanced lifestyle.
how are waxing service brands, like waxing the city, responding to the growing emphasis on self-care?
At Waxing the City, we continue to expand our service offerings based on direct feedback from our customers and a clear understanding of the overall skincare market. By identifying the treatments that truly enhance the guest experience, we’re able to deliver more value and meet evolving expectations. From brow and lash services to skincare treatments and personalized consultations, waxing service brands are looking for ways to make self-care more accessible, convenient, and rewarding
in a competitive landscape, how does waxing the city differentiate itself from other beauty service brands?
Our exclusive products and aestheticians set the standard in the industry. We use custom formulas, like Cera Naranja wax, found only at our locations. We also created our very own title of Cerologist™ technicians who are licensed waxing experts that go through a rigorous training program to ensure that they’re the ultimate experts in the field and can deliver the best experience possible for all our customers.
Additionally, we’re a part of Purpose Brands, which means we have access to a wealth of industry insights, operational expertise, and shared resources from world-class brands like Anytime Fitness, Orangetheory Fitness, The Bar Method and Basecamp Fitness. This connection allows us to tap into proven strategies, crossbrand innovation, and a broader wellness ecosystem, strengthening our ability to support franchisees, elevate the customer experience, and stay ahead in a competitive market.
how do you maintain brand consistency across franchise locations while empowering individual business owners to tailor their offerings to meet local consumer needs?
We understand what it takes to build a thriving franchise. The expertise of our Franchise Business Coaches combined with the support of our marketing, technology and operations teams is shared with each business owner, providing our network of franchisees with clear brand guidelines, tools, and ongoing
support needed for long-term success. We are constantly innovating in all of these capabilities as well to ensure our franchisees thrive. This helps ensure that every Waxing the City client receives the same exceptional studio experience, no matter where they visit. At the same time, we recognize the importance of allowing each business owner to tailor aspects of their offerings to meet the unique needs of their local community because no one understands those needs better than they do. You may see slight differences in promotional strategies and an emphasis on certain services that are more popular with their clients.
now at the helm of waxing the city, what is your vision for the brand?
Waxing the City is experiencing explosive growth, and the self-care industry is one of the hottest industries for franchising. We’ve created a lot of great momentum so far in 2025 and not just in terms of industry growth, but in how consumers perceive our brand and continue to rely on us as trusted experts in personal care.
As we look ahead, we’re focused on expanding our footprint across markets like South Florida, the Carolinas, and Phoenix, as well as other territories, with candidates that are eager to become multi-unit franchise owners of Waxing the City. We’ll also keep a pulse on consumer preferences and update our services as needed to stay top-of-mind with our audiences. My goal is to bring Waxing the City to even more communities across the country, creating spaces where people feel confident, cared for, and proud to invest in themselves. v
How service franchisors can evolve traditional models to scale profitably—even as labor costs rise—by rethinking service delivery, diversifying revenue, and leveraging technology.
If you’re a franchisor in a labor-intensive service business, you’ve likely felt it: rising wages outpacing your ability to increase prices, higher customer expectations, and persistent inflation. What you’re experiencing isn’t noise – it’s Baumol’s cost disease, meaning the economic reality that service industries see labor costs climb faster than productivity, squeezing margins.
On paper, franchised service businesses should be equally vulnerable. After all, you can’t automate a haircut. A fitness class doesn’t benefit from Moore’s Law. And dog training? It’s practically the definition of high-touch, low-leverage work.
Except it doesn’t have to be.
There are three powerful strategies that allow service franchises not only to blunt Baumol’s predictions, but to thrive as they scale. Each revolves around a shift from thinking of service as strictly linear, timefor-money, to reengineering the business model for leverage, durability, and margin.
The most immediate lever is to rethink the delivery model. A traditional service business often pairs one provider
mark Van wye is the CEO of Zoom room, the premier dog training franchise, and author of the #1 bestselling book, Puppy Training in 7 Easy Steps. A lifelong builder of scalable learning platforms, he has spent his career designing spaces, both physical and digital, that scale without losing their human edge.
with one customer: a private lesson, a massage, a tutoring session. But if that same provider can lead a small group, without diminishing the value, suddenly productivity rises.
This shift is not about cutting corners. Done well, one-to-many service delivery increases outcomes, deepens engagement, and creates community. Consider a yoga instructor who teaches a class of 12 instead of a single client. Or a dog trainer guiding a group of eight owners through realtime socialization exercises. The hourly revenue skyrockets without increasing the provider’s hours.
Of course, not all services lend themselves to this model. But for those that can, this design shift is transformative, particularly in a franchising context, where uniform class structures, scheduling systems, and training protocols allow for repeatable excellence at scale.
The second strategy is structural diversification. A service business that relies solely on appointments is especially vulnerable to cost compression. But pairing services with product, ideally high-margin, high-turnover product, changes the game.
Retail is often treated as an afterthought in service franchises, but it shouldn’t be. Smart merchandising, solution-based product curation, and embedded selling opportunities can add 20–40% to ticket size without adding labor hours. Even better, retail sales aren’t bound by time in the same way service delivery is.
At Zoom Room, retail isn’t a bolt-on, it’s integrated into the customer journey. Whether it’s training tools, enrichment products, or consumables like treats, we’ve found that the customer who stays for a class is also primed to buy, if what’s offered feels relevant and recommended.
The right retail mix can function as margin insurance in an otherwise time-bound business.
The third strategy is the most misunderstood: using technology not to replace human service, but to concentrate it on where it matters most.
AI, automation, and self-service tools should be deployed to handle tasks where the human touch isn’t valued: scheduling, follow-ups, basic FAQs, internal training, onboarding flows, even performance tracking. This doesn’t dehumanize the business. It elevates the human role by freeing staff to focus on coaching, connection, and client care.
Crucially, this approach can scale across locations, reducing the overhead and variability that often plague franchise systems. It also enables better data collection and decision-making, which is a force multiplier as the system grows.
The point isn’t to become a tech company. It’s to run a better service company, one where your team spends their time on what people actually pay for, and everything else happens seamlessly in the background.
Too many franchise systems mistake brand expansion for scale. They open more units, but each unit carries the same labor burden, the same margin stress, the same dependency on hero operators. True scale means that each new location makes the system stronger, by contributing data, reducing cost per hire, increasing buying power, and benefiting from a feedback loop that accelerates with density.
Baumol’s disease predicts doom for service businesses that grow without changing. But franchisors are not powerless. By embedding group-based service models, diversifying revenue through thoughtful retail, and using tech to protect labor, service brands can defy the gravity of rising costs and actually improve margins as they scale.
That’s not just good economics. It’s good franchising. v
Ju NG le d riviNG r evs u p
chise
How a legacy driver’s ed brand is entering a bold new era with a mission to save lives—and help franchisees build meaningful businesses along the way.
Jungle Driving, the newly relaunched teen driver’s education franchise with a lifesaving mission to make roads safer for the next generation, is rolling out a bold new vision in 2025 under new leadership.
Backed by a powerhouse leadership team and a fully rebuilt, tech-forward program, the brand is now poised for rapid national growth through newly launched franchise opportunities.
Originally founded in 2003 by Fred Westdale, Jungle Driving was created with
one goal in mind: to prepare teens for the wild roads ahead. The name reflected both the unpredictable nature of the road and the serious responsibility of learning to drive safely.
Over the years, the brand introduced a more robust curriculum, added familyfocused programming, and continued to evolve to meet the needs of modern learners.
Now, after more than two decades of impact, Jungle Driving is reemerging stronger than ever, paying tribute to its roots while embracing a forward-thinking, franchise-focused model designed to grow its reach and results.
At the center of the relaunch is CEO Zach Beutler, a franchise growth expert and multi-brand founder best known for cofounding HorsePower Brands. Beutler has built and scaled multiple national franchise systems, and now he’s bringing that expertise to Jungle Driving.
“When I looked at Jungle, I saw something more than a business,” says Beutler. “I saw a brand that was already making a meaningful difference, with the potential to do so much more. Our job now is to modernize, streamline, and scale it so more families can benefit.”
Beutler isn’t doing it alone. He’s assembled
a leadership team of seasoned franchise professionals with deep expertise in training, technology, operations, creative strategy, and development, all focused on supporting franchisees and building a bestin-class system.
• Cheryl Price (Onboarding & Training) brings a rich background in instructional design and employee development. She excels at translating complex business concepts into accessible, engaging learning experiences for franchisees and their teams.
• Cody Kindschuh (Technology & Operations) is a systems integration specialist who has led digital transformation projects in franchising. With expertise in process automation, technology solutions, and Microsoft Power Platform, Cody ensures Jungle Driving’s tech stack is built for scalability and real-time performance monitoring.
• Tavis McVey (Marketing & Creative) is a brand strategist and creative leader with a proven track record of launching and scaling franchise brands. He specializes in building bold, cohesive brand identities and producing highimpact design and video content.
• Jen Wherrell (VP of Franchise Development) is a franchise development veteran with a passion for helping others grow. A former CEO and multi-state franchise co-founder, she brings realworld operational experience and a relationship-first approach to recruiting and supporting new franchise partners.
“I joined Jungle Driving because it was a once-in-a-lifetime opportunity to work with an all-star team of franchise experts, people who have built, developed, and scaled more locations than anyone in the business,” Wherrell says. “This brand is more than a business to me; it’s a mission to save teen lives and help others
build something truly meaningful in the process.”
Driver’s education plays a crucial role in keeping teens safe, but many programs haven’t evolved with the times. That’s where Jungle Driving sets itself apart.
Jungle Driving’s approach blends immersive classroom learning with real-world behind-the-wheel experience. Its revamped curriculum includes safety techniques originally developed by a founding partner at one of the world’s largest package delivery companies— techniques that helped reduce accident rates systemwide. That same framework now forms the backbone of Jungle’s driver education model.
This safety-first philosophy is built into every part of the Jungle experience, from the curriculum and instructor training to the technology now powering the program. Through its recent upgrades, Jungle has also added real-time vehicle tracking, giving parents peace of mind and helping instructors tailor lessons in the moment.
“Jungle Driving isn’t just another driver’s ed school, it’s a program built to save lives,” Beutler says. “We’ve reengineered it from top to bottom, built out the right tech and systems, and are now ready to grow with franchisees who care about making a real impact in their communities.”
As Jungle Driving begins franchising across the U.S., it’s looking for missionminded owners who see the potential to serve their communities, not just build a business. For franchisees, it’s a chance to offer something of real value to local families, while tapping into a scalable model supported by a team that knows how to grow.
For more information about Jungle Driving and its franchise opportunity, visit https://jungledriving.com/franchising.
Growth is the goal of every ambitious franchise brand. From the first grand opening to the five-hundredth ribbon cutting, the milestones matter. But growth does not guarantee cohesion.
As franchise operations scale, so must communications. What starts as a local message must evolve into a multi-market strategy that is both unified and responsive to regional nuance. Scaling a franchise is more than a real estate or operational challenge. It is a storytelling challenge. And the way a brand manages that story across time zones, storefronts, and customer demographics often determines whether its expansion is sustainable or vulnerable.
Strategic communications are not a luxury during growth phases. They are foundational infrastructure. While supply chains, hiring systems, and logistics naturally demand investment as a franchise
grows, communications need the same level of rigor and forward planning. Without a clear messaging architecture, consistent brand reputation, and local media alignment, even the most promising franchise risks confusion, fragmentation, and inconsistent perception.
The shift from local to national visibility begins before a brand hits critical mass. The early success of a franchise model often relies on authentic founder stories and regional goodwill. But what plays well at ten locations may not scale to fifty or five hundred. At that point, the narrative must be both human and replicable. Strategic messaging must travel across markets while retaining clarity. Founders must learn to decentralize without diluting. That means building systems that empower local operators with the right messaging guardrails while maintaining a unified national voice.
One of the most common growing pains
for expanding franchises is inconsistent messaging across franchisees. When communications strategy is treated as an afterthought or siloed to a single department, franchisees are left improvising their own outreach. That leads to off-brand posts, missed press opportunities, or conflicting messaging that can confuse customers and undermine trust. To avoid this, scalable brands implement communications playbooks early in their growth cycle. These are not just design templates or slogans, but real frameworks for how to respond to media, engage on social platforms, and align with national campaigns.
According to the International Franchise Association, consistent brand messaging is one of the top five drivers of long-term franchise success.
Public relations plays a critical role in this evolution. While national media coverage can raise visibility, regional coverage often drives credibility. Franchise brands must operate on both fronts. A strong franchise marketing and PR partner understands how to elevate corporate narratives while enabling local storytelling at the same time. This includes securing regional press for individual store openings, crafting executive thought leadership, and proactively managing reputation across varied channels.
As the brand grows, media attention may shift from curiosity to scrutiny. That is why franchise brands must not only seek coverage but also invest in consistent message discipline, reputation monitoring, and crisis planning that can be deployed quickly and effectively. When communications are managed well, even
ronn torossian is the Founder & Chairman of 5W Public relations, one of the largest independentlyowned Pr firms in the united States. Since founding 5WPr in 2003, he has led the company’s growth and vision, with the agency earning accolades including being named a Top 50 Global Pr Agency by Provoke Media, a top three nYC Pr agency by O’Dwyers, one of Inc. Magazine’s Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for Pr Agency of the Year
negative headlines can be mitigated with speed and transparency.
Digital marketing is equally essential to this scale journey. As audiences increasingly search, shop, and engage online, franchises must be present across every platform with accuracy and consistency. That means not just branded content, but also search-optimized assets, localized landing pages, and unified review management.
In fact, 78% of consumers say they judge a business based on its digital presence before visiting in person, according to a BrightLocal consumer review survey. That stat alone illustrates how important it is that the brand story aligns across every digital touchpoint. As new franchisees open, they inherit the reputational equity of the brand, but they also contribute to it. Digital visibility must be earned, managed, and refined.
SEO is not just a backend concern. It is how customers in new markets discover and evaluate franchise locations. A scalable franchise must ensure that every local listing is optimized, every store’s digital footprint aligns with national brand identity, and customer feedback loops are fast and responsive.
The role of digital PR becomes even more pronounced as the franchise grows. This includes building authority through high-quality backlinks, managing online reputation in real time, and leveraging third-party validation to enhance trust. When a potential franchisee or customer
researches a brand, what they find online will influence their decision. A proactive digital PR strategy ensures that what they see reflects the brand’s strengths, values, and vision.
In an era where perception shapes behavior, managing digital touchpoints is as critical as managing in-store experiences. Digital PR also allows franchisors to amplify national campaigns across localized channels with precision, keeping messaging aligned and engagement high.
A 2024 study shows that 63% of global consumers trust earned media more than paid advertising, underlining the value of strategic public relations in scaling brand equity.
with culture
Franchise expansion also demands internal alignment. Communications strategy must be just as focused inward as it is outward. As new franchisees join, clear onboarding around brand messaging, media guidelines, and social engagement expectations becomes vital. Internal comms must reinforce cultural cohesion across geographies. Leadership must communicate consistently and transparently as the system grows. Culture, after all, is not scalable unless it is clearly communicated.
Franchisees who feel informed and empowered will more confidently represent the brand in their communities. That confidence becomes visible through their participation in local events, social media presence, and willingness to engage with local press. Communication affects not only brand consistency but also franchisee satisfaction.
Another often overlooked element is the role of data in franchise communications. The most successful brands use data to refine messaging, adjust campaign timing, and personalize content by region. Understanding what stories resonate in which markets, what channels deliver engagement, and what keywords drive local traffic can elevate both marketing and PR outcomes. Data-driven storytelling allows a franchise brand to maintain consistency while adapting to local dynamics in real time.
Investing in the right analytics tools, dashboards, and reporting systems early in the growth process ensures a smoother transition from reactive communication to proactive optimization. A McKinsey report highlights that companies using data to drive customer engagement can outperform peers by 85% in sales growth.
communications are the glue that holds growth together
No matter how great the product or service, perception determines momentum. Franchises that scale without strategic communications often find themselves patching brand damage or scrambling to align inconsistent narratives. On the other hand, brands that scale with clear, proactive communications are not only more visible, but more resilient. They earn trust faster, recover more smoothly from challenges, and turn customers into advocates at scale.
From one store to five hundred, communications are not just a support function. They are the connective tissue that holds the brand together as it grows. A franchise is only as strong as the clarity of its voice and the consistency of its story. Growth without strategy may be possible, but it is rarely sustainable. Strategic communications turn expansion into endurance. v
How a QDoBa Franchisee is growing a Multi-unit Family Legacy rooted in values, vision, and Family
It’s often said entrepreneurs should never mix business with family or friends. But for one budding QDOBA franchisee, this could not be further from the truth.
Doug Kramer is ready to take the reins of the family business, but make no mistake, these reins were not handed to him—they were earned. And now, the integration of family and friends has fueled both the purpose and the performance of his growing franchise business.
In 2004, Stan Kramer, Doug’s father, was ready for a new chapter. Newly retired, he was looking for his next challenge. He and his family lived in Colorado and noticed QDOBA locations opening nearby. While other fast-casual Mexican chains were familiar, QDOBA stood out for its flavor, atmosphere, and clear potential. Stan opened four locations in Oregon while still based in Colorado. Several years later, Stan and his wife moved to Portland for what was supposed to be a 90-day trial. Stan completed QDOBA’s franchisee training, overhauled management, and focused relentlessly on guest experience. The results were immediate: stronger sales, improved operations, and a renewed sense of purpose.
As a young adult, Doug Kramer was trying to carve his own path. After trying his hand at retail and finance, he realized he wanted something more meaningful. A conversation with his father sparked the idea of joining the family QDOBA business, but Doug was determined to earn his place. He didn’t want to be handed anything. Doug moved to Nebraska, worked for a local QDOBA franchisee, and spent two years learning the business from the ground up. By 2008, he was back in Oregon, running shifts and soaking up every aspect of operations. A year later, he became a general manager, which was his first true leadership role.
Doug’s role quickly expanded to a regional leadership role. He’s held the position for 13 years, overseeing the ten family-owned QDOBA restaurants. From navigating
the complexities of growth to steering the business through the pandemic, Doug became a steady hand in turbulent times. Now, Doug is stepping into a new chapter of his own. He recently launched QMex Ventures Inc., his own franchise entity, and opened his first QDOBA location. The restaurant is off to a strong start, and Doug is already planning for additional restaurants and continued growth. He’s actively scouting new sites and preparing to absorb his father’s company. He also plans to acquire full ownership of three locations currently co-owned with a third partner. Once the transition is complete, Doug will be at the helm of a nearly 15unit operation.
But for Doug, growth isn’t just about numbers. It’s about people. The company culture he and Stan have built is deeply
rooted in family values—because when it comes down to it, they are a family business. Employees are treated like extended family, with team outings, holiday celebrations, and a shared sense of purpose.
“We don’t talk shop at family dinners,” Doug says. “But we bring that same care and connection into the business. That’s what makes it work.”
Doug’s leadership philosophy is grounded in authenticity, empathy, and a clear sense of identity.
“One of the most meaningful lessons I’ve learned from Stan is to know who you are and what you stand for,” he says. For Doug, that means being a family man first. His wife and three-year-old daughter are his anchor, and the reason he works so hard to build something lasting.
That same care extends to his team. Doug leads with a people-first mindset, and
it’s the culture of openness, support, and family that has helped the business thrive and retain talent in a competitive industry.
Looking ahead, Doug envisions QMex Ventures becoming one of the strongest franchise operations in the QDOBA system.
“I want to be the guy people recognize at the conference—the one who’s been through it all and kept building,” he says. With a strong foundation, a clear vision, and a deep commitment to values, Doug is not just growing a business; he’s building a legacy. v
Generative AI has quickly moved from being a buzzword to an important tool for marketers across all industries. Tools like ChatGPT, Gemini, Claude and Canva are transforming how businesses create content, analyze data, engage with customers and improve SEO (search engine optimization).
For franchise brands, maintaining brand consistency while managing multiple locations can be a constant challenge, but with the rise of AI, new opportunities and efficiencies are becoming increasingly available.
One of the most critical aspects of franchise success is SEO, and AI tools can help. This is particularly useful for franchise businesses with multiple locations as each branch’s website or webpage needs to be visible to local customers while still aligning with the brand’s messaging. This balance can sometimes be difficult to achieve. But that’s where generative AI comes in, offering efficiency, personalization and scalability.
what is generative ai, and how can Franchises use it?
Generative AI refers to artificial intelligence systems that can create content such as text, images, videos and audio based on existing data. Unlike traditional automation tools, generative AI uses machine learning and natural language processing to produce human-like responses and content.
aLexis no BLe is a DigitaL Mar K eting sPeciaList at r eshiF t Me D ia, an awar Dwinning Franchise Mar K eting Fir M.
Popular generative AI tools franchises can use in their marketing efforts include ChatGPT, Jasper, Surfer AI and Canva’s AI integrations. These tools allow franchisees to generate blog posts, social media captions, ad copy, and other marketing content in a fraction of the time it would take to write or design manually. For franchise brands managing multiple locations, this can significantly reduce content production time while maintaining brand consistency across markets.
Beyond content creation, many of these platforms also assist with SEO-specific tasks. For example, tools like Surfer AI can analyze keyword density, readability and structure in real time, ensuring the content of each page of a franchise’s website is optimized for search engines. Tools like ChatGPT and Jasper can generate location-specific service pages or blog articles tailored to a local audience while still reflecting the brand’s overall tone and voice. Canva’s AI-powered design tools can help quickly create on-brand visuals and templates for ads, social posts or blogs that support your national and local content strategy.
SEO for franchise brands can be especially challenging. Unlike single-location businesses, franchises must maintain brand consistency across all locations while still allowing each store to reflect its local market. This is especially true when trying to create unique, location-specific content for local websites while trying to avoid duplicate content penalties from Google. At the same time, ensuring consistent contact info (name, address, phone, hours, etc.) data across all platforms and sites (including national and local websites, social media handles and local directories) is essential for local search rankings, yet it’s easy for inaccuracies to occur.
Adding to the SEO challenges that franchise brands face is the need to manage and regularly update multiple Google Business Profiles. Each listing must reflect accurate hours, photos and promotions to remain competitive in local search results. Franchise businesses
also compete against local standalone businesses that may have more agile and hyper-targeted SEO strategies. To compete effectively, franchises must find a way to combine cohesive brand messaging with the personalization and relevance that today’s search engines and customers expect at a local level.
AI-powered tools help with a multitude of SEO processes and can help solve some of the most persistent challenges in franchise marketing:
Software that leverages AI can help franchise businesses manage their locations’ Google Business Profiles and reviews at scale from a centralized dashboard. Tools offering AI-enhanced solutions include Yext, LocalPanda, Map Ranks, Search Atlas, Local Falcon and more.
AI can produce optimized content faster than ever. From writing blog posts to creating social media captions, generative AI tools can suggest keyword-rich copy tailored to your brand guidelines. It can also rewrite existing content to improve readability or better match user intent.
Keyword
AI dramatically speeds up keyword research by analyzing search trends, user intent, and competition data in real time. It can suggest keyword clusters and related terms that help build a solid SEO strategy for your website content without weeks of manual research.
AI makes it easier to customize content for multiple locations. For example, it can rewrite a core service webpage for different cities while preserving brand voice. Combined with dynamic content insertion tools, this allows for automated updates to location details like hours, contact information or seasonal promotions.
Auditing and Improving Underperforming Content
Instead of deleting old blog posts or pages, AI can help refresh them. From rewriting
content to changing keyword focus and suggesting improved metadata, AI can help older content remain relevant and competitive in search.
While generative AI offers powerful advantages, ensuring you use it properly is crucial, especially as Google continues to base its ranking criteria around E-E-A-T (Experience, Expertise, Authoritativeness and Trustworthiness). To maintain strong search ranking, AI-generated content must still follow these traditional SEO fundamentals. That means human review is essential. Every piece of content produced by AI should be carefully edited to ensure it aligns with your brand voice, includes accurate and original information and provides real value to the reader.
Data privacy is another key concern. Avoid inputting sensitive business or customer information into public AI tools and ensure any platform you use complies with your organization’s privacy policies. Additionally, to prevent search engine penalties, it’s important not to rely too heavily on AI for content generation. Search engines prioritize originality and user value, so blending AI-generated drafts with human insight, creativity and SEO expertise is the best way to create content that performs well and maintains brand integrity.
Generative AI is reshaping how franchise brands approach SEO. From creating highquality, location-specific website content at scale to streamlining keyword research and refreshing underperforming webpages and blog posts, AI provides the efficiency and personalization franchises need to stay competitive. However, AI works best as a tool and not as a replacement for human strategy and creativity.
To succeed in Google’s algorithms today, it’s best to pair AI with human oversight while maintaining SEO best practices on your website. This approach will help to reinforce your brand identity and ensure your content meets Google’s evolving standards to perform well in organic search. v
Numerous studies affirm that veterans make for ideal franchise candidates, given their service-oriented mindsets, discipline, adaptability, resilience and leadership skills. It’s also been demonstrated that veteran entrepreneurs have an undeniable impact on the economy.
According to the George W. Bush Presidential Center, there are approximately 2.5 million veteran-owned businesses, representing 9.1% of all U.S. businesses, which generate more than $1 trillion in revenue and employ six million Americans annually.
However, a 2021 National Survey of Military Affiliated Entrepreneurs showed that a lack of initial capital and access to financing options were two of the top barriers preventing veterans from pursuing
their business ownership goals. Of the 96% of veteran business owners who required assistance with the initial start-up costs for their business, a majority required less than $25,000 of funding.
Every year, PJ’s Coffee of New Orleans creates a pathway for veterans to build lasting legacies. Through our annual Veteran Franchise License Giveaway, now in its ninth year, PJ’s Coffee waives its $40,000 franchise license fee for one deserving U.S. veteran, aiming to help them overcome this barrier to entry.
The opportunity, in addition to providing essential financial assistance, serves as a springboard into entrepreneurship, community leadership, and generational opportunity. Through franchise incentive programs like these, franchisors can empower veterans to take the next step in their entrepreneurial journeys.
For veterans, franchising offers a familiar framework to military service: structure, systems, and teamwork. At PJ’s Coffee, that structure is paired with strong support for franchise owners throughout the entire onboarding process, from site selection and training to marketing and operations. Founded in 1978, the PJ’s Coffee brand is deeply rooted in fostering connections within its communities – a value that resonates with military veterans transitioning into civilian careers.
“Military service is about mission and connection,” says David Mesa, President of PJ’s Coffee and an eight-year U.S. Marine Corps veteran. “Franchise ownership, especially in a system like ours, offers that
same sense of purpose.” PJ’s franchisees are encouraged to immerse themselves in their communities: sponsoring Little League teams, working with schools, and contributing to local events. For veterans, that focus on service provides a natural extension of their military experience.
Franchising also offers a proven business model built with systems and processes that allow veterans a chance to start their ventures with confidence, knowing they possess the dedication and discipline it takes to meet challenges head-on. Most veterans are natural leaders with the ability to solve problems under pressure and motivate teams to work toward a common goal.
“Veterans already have what franchising requires,” Mesa explains. “They’re disciplined, they follow a strategic plan, and they know how to lead teams. That’s exactly what this business requires.”
The true impact of the program is best seen in the journeys of veterans who have gone through it. For Bobby Mounts, a Marine infantry veteran and former Louisiana police officer, the giveaway was a turning point. He received the award in 2019, accelerating his path to ownership by removing a financial barrier that represented nearly half of his yearly salary in law enforcement.
Today, Mounts is preparing to open his third PJ’s location. Winning the Veteran Franchise License Giveaway gave him a head start, but the experience has also taught him valuable lessons in patience and persistence as he navigates the timeline of establishing a business for the first
time. His main piece of advice for fellow veterans considering franchising: “There are so many resources out there, and always somebody willing to help you out as a veteran. You have to be willing to dig, ask questions, and learn the ropes, but programs like this make a real difference.”
Our Veteran Franchise License Giveaway is a thorough, hands-on process designed to evaluate readiness for ownership and set up qualified applicants for long-term success. Veteran candidates submit detailed applications, complete video interviews, and present business plans to PJ’s executive leadership.
“We’re looking for veterans who are serious about entrepreneurship and community engagement,” Mesa says. “Even if they don’t win, many applicants go on to join our system [through] the veteran discount because the process gives them momentum and access to our support team.”
In addition to the annual giveaway, PJ’s offers a 20% franchise fee discount to all qualified veterans year-round and participates in the International Franchise Association’s VetFran program.
While only one veteran each year receives the free license, the ripple effects are far greater. The program introduces dozens of veterans to franchising and helps many begin their journey to ownership. “Franchising is about systems and support. That’s why veterans thrive here at PJ’s,” Mesa says. “If PJ’s Coffee can be the bridge that helps them transition from military service to entrepreneurship, that’s something worth doing every year.”
The deadline to apply for the 2025 PJ’s Veteran Franchise License Giveaway is October 1, 2025, with the winner announced on Veterans Day. Once selected, the veteran franchisee winner will receive a free franchise license and full support from our team in developing their location, from site selection and training to marketing and ongoing operations.v
Before I ever rolled out my first piece of artificial turf, I already knew what it meant to build something from the ground up. For twenty-two years, I served as a Navy Seabee, the construction arm of the United States Navy and the premier building force for the Department of Defense. My work took me to every corner of the globe and into every type of environment imaginable: From constructing vital infrastructure in active war zones, to leading humanitarian projects that brought electricity, clean water, schools, and hospitals to communities in need.
My assignments were rarely simple. I worked alongside Explosive Ordnance Disposal teams, operated within the State Department’s Technical Security Program, and supported Navy SEAL units. I ran transportation logistics operations both at home and abroad, leading and mentoring military and civilian teams from multiple countries. No matter the mission, the rules were the same: execute with precision, adapt to the unpredictable, and get the job done.
When I took off the uniform, that mindset didn’t go away, I just needed a new mission. That mission became Waterloo Turf. More than just a turf installation company, it’s a brand built on teamwork, high standards, and operational excellence. Specializing in high-performance synthetic turf solutions for residential, commercial and athletic spaces, they've built a strong reputation for delivering exceptional customer service and creating transformative outdoor spaces. What drew me into joining Waterloo Turf was the culture. From day one, you become part of a network of owners who share ideas, trade lessons, and push each other to do better. The team is dedicated, the mission is clear, and the vision is something I can get behind. In this business, hard work, grit, and resilience aren’t just nice to have, they’re the standard.
I first learned about Waterloo Turf through The Honor Foundation, a career transition program for U.S Special Operations Forces that turns military experience into private sector success and future leadership opportunities. That’s where I was introduced to Brian Beers and the Waterloo leadership team. From our first conversation, I knew I’d found something special. A team-oriented business where
leaders are expected to inspire and help others grow, values I developed and refined in the Navy. And the 10% discount for military veterans was an additional sign that they respect and support those who have served.
Today, I’m proud to be one of Waterloo Turf’s founding franchisees. I run my business with the same discipline used in
the Navy, and my days are a constant mix of challenges. One hour I’m managing ad campaigns and community outreach, the next I’m streamlining business operations. I handle sales pitches, estimates, materials orders, on-site project management, crew leadership, quality control, and accounting. In the military, you don’t have one job; you have twenty, which is why I now thrive in my ever-changing day-to-day.
“ The team is dedicated, the mission is clear, and the vision is something I can get behind. In this business, hard work, grit, and resilience aren’t just nice to have, they’re the standard.
After serving, I wanted a new mission. Something that demanded the same focus and discipline, and business ownership delivered that. The situations are different, but the mindset is the same: control what you can, adapt to what you can’t, and keep moving forward no matter the conditions. That’s how I operated in uniform, and that’s how I run my business now. I push my team to have this same mindset so that together we can gain new levels of success.
Growing a multi-million-dollar business from scratch isn’t easy, but with the right people, the right system, and the right mindset, it can be done. That’s what I’m building here in Houston, Texas. The same skills I used to build bases, keep missions on track, and lead teams in the world’s most challenging environments are the ones I use to grow my business every day. The mission may be different now, but my drive to succeed hasn’t changed one bit.v
In the crowded world of franchising, few leaders combine operational mastery, heartfelt empathy, and the grit of military service like Steve White, President and COO of PuroClean.
For more than a decade, White has guided The Paramedics of Property Damage® to unprecedented growth, transforming the brand into one of the most respected names in restoration and remediation. His leadership style was forged in the U.S. Army, where he served as a captain, and refined through decades in franchising. It is a style defined by service, discipline, and an unwavering belief that the success of the people you lead is the truest measure of your own.
White’s military service taught him that
mission success depends on preparation, accountability, and the ability to lead from the front. Those lessons stayed with him long after his time in uniform. He recognized early in his business career that the qualities valued in the military, such as discipline, teamwork, and resilience, were also the qualities that make strong franchise systems thrive. At PuroClean, these principles have shaped every decision he has made.
White went on to hold leadership roles at major franchise systems after his time in the Army, including Domino’s Pizza and Allegra Network. By the time PuroClean approached him in 2013, he had established a reputation for operational excellence, franchisee advocacy, and transformative leadership. Accepting the role of President and COO, he set out to strengthen the company’s operations and restore its culture.
The results have been dramatic. Under White’s leadership, PuroClean has doubled the number of franchise locations, tripled the average franchise unit sales, and quadrupled system-wide sales. Since he joined the company, Franchise Owner profitability has increased more than five times. At that time, national account program work was virtually non-existent. Today, that program generates more than 25% of system-wide sales annually for PuroClean Franchise Owners. These achievements are backed by consistent recognition from Franchise Business Review, which has ranked PuroClean among the top 50 franchises for franchisee satisfaction for six consecutive years.
White’s leadership style is rooted in service; he specializes in executive leadership, team building, strategic planning, and driving growth for franchisees. Recently, the International Business Awards recognized Steve as a Gold Stevie winner for Ethical Leadership in Action. He is a member of the International Franchise Association Board of Directors, past chair of the International Franchise Association (IFA) Foundation, and a past chair of the IFA’s VetFran Committee. He is also a founding member of the IFA Foundation’s Franchise Ascension Initiative and serves as an advisory board member for the Palm Beach Atlantic University Titus Center for Franchising. White represents PuroClean as part of the IFA’s Education and Advocacy team, meeting with members of Congress to discuss issues affecting franchising.
His dedication to veterans runs deep. Understanding the challenges veterans face when transitioning to civilian life, White helped develop the PuroVet Program to help them thrive as business owners.
Through PuroVet, eligible veterans receive a discount on the initial franchise fee, access to a network of veteran Franchise Owners, regular peer discussions, and comprehensive training for long-term success. Today, one in seven PuroClean Franchise Owners is a veteran, a figure that reflects White’s commitment to empowering those who have served. This commitment took on even greater meaning in the summer of 2024, when White traveled to Normandy for the 80th anniversary of D-Day. While there, he honored the service and sacrifice of those who fought on the beaches of France, including a soldier from his hometown who gave his life on that day. Standing on those historic shores renewed his determination to continue serving veterans, helping them channel their skills and leadership into building successful businesses. It was a powerful reminder that service does not
end when the uniform comes off.
PuroClean Franchise Owners often say that White listens, invests in their success, and treats them like family. His approach blends operational discipline with genuine care for the individual goals of each owner. He has expanded training programs, encouraged peer-to-peer learning, and strengthened communication between franchisees and the corporate team. His leadership has also brought recognition from across the business community, including South Florida Business & Wealth Magazine’s Apogee Award for distinguished C-Suite executives, a Silver International Business Award for Executive of the Year in Business or Professional Services, and a Gold IBA Lifetime Achievement Award in Consumer Services. For White, success in franchising is measured in lives impacted. That might
mean helping a veteran start a new chapter, guiding a first-year franchisee to profitability, or giving them the tools needed to help their clients recover from property disasters. After more than a decade at the helm, he has shown that the principles learned in military service— selflessness, integrity, perseverance—can elevate a brand to the top of its industry.
Looking to the future, White plans to expand PuroClean’s reach while deepening its commitment to Franchise Owner success. His goal is to continue attracting exceptional candidates, especially veterans, and to refine the systems that make PuroClean one of the most franchiseefriendly brands in the country. Just as in the military, his career in franchising proves that true leadership is defined not by the title you hold, but by the people you serve. v
When I graduated high school, I knew two things: I wanted to challenge myself, and I wanted to be part of something bigger than me. That’s why I joined the United States Marine Corps.
The Marines shaped me in ways I’m still grateful for today. They taught me discipline, mental toughness, and, above all how to thrive inside a proven system. In the military, you don’t succeed by winging it. You succeed by understanding the mission, following the plan, and executing with precision. Clear roles, strong communication, and a solid chain of command aren’t optional, they’re essential.
I didn’t know it at the time, but those lessons and critical thinking skills would become the foundation of my leadership style and my entire career in franchising, leading me to become CEO of one of the largest real estate brands in the world.
After my service, I transitioned into law enforcement, where I quickly saw the parallels to my military experience. It was another systems-driven, command-and-control environment. I served as a SWAT team commander and spent two years working undercover in narcotics. That undercover work was one of the best sales trainings you could ever imagine. I had to build trust instantly, read people with complete accuracy, and close deals under enormous pressure.
Leading a SWAT team taught me the importance of preparation and clarity. On a tactical operation, everyone has a defined role, and you trust your team to do their job. There’s no room for ego, and no space for unclear instructions. I’ve found franchising works the same way: when people know their roles, have the right training, and work together toward a mission, success follows.
Even while I was in law enforcement, I had a strong desire to run my own business. In the early days of the internet—back when online business was still a wild frontier—I started my first venture. That grew into a security company where I worked as a counterterrorism instructor, helping clients develop safety protocols and situational awareness.
That path led me into the real estate world, where I began creating safety training programs for agents. Those programs not only grew into a profitable business but also opened the door to public speaking. I found myself onstage in front of industry leaders, explaining how to prevent crime and respond to threats. Speaking
to those audiences taught me how to communicate vision, influence action, and connect with people, a skill set that’s invaluable for any franchisor.
Through my work in real estate safety and my existing relationship with RE/MAX leadership, stepping into a corporate role made sense. I started by overseeing several dozen franchisees in one region, and eventually I took over franchise development and sales nationwide.
That department needed a rebuild to become profitable, and my team and I got to work. We refined the systems, clarified processes, and reestablished a culture of accountability and growth. The results spoke for themselves, and soon I was helping replicate those improvements on a global scale.
Along the way, I earned my MBA, which gave me a deeper understanding of the business mechanics behind what we were building. Eventually, I stepped into the role of CEO at RE/ MAX, where I had the privilege of leading one of the most respected brands in real estate through a period of growth and transformation.
I attribute a lot of my success to what I learned as a Marine. To me, franchising has always felt a lot like running a special operations team. You have a clear mission, a tested system, and a group of skilled professionals working toward a common goal. You don’t improvise unless the situation demands it, and when you do, it’s a calculated adjustment, not a gamble.
The system is the plan. Success comes from following it, refining it, and making sure everyone is aligned. In both SWAT and franchising, one person’s failure to follow the process can ripple through the entire team. That’s why structure and communication are non-negotiable.
Today, as a partner at AREA 15 Ventures, I help emerging and established brands scale effectively. We give advice and work alongside the brands we invest in. Our culture is mission-focused and values-driven, just like the best teams I’ve been part of.
My goal is to help leaders make better decisions under pressure, communicate clearly, and build systems that hold up even in chaotic times. I also remind them that, unlike in SWAT, business challenges aren’t life or death, but they can be make or break decisions. Mistakes in business cost time and money, but both can be recovered if you stay calm and keep your team focused.
Over my career, I’ve boiled down a few key lessons that I believe every franchisor should follow:
1. Systems Win – Even the most talented individual can’t outperform a strong system that’s followed consistently.
2. Clarity is Critical – Everyone must know their role, their responsibilities, and the mission.
3. Grow the Leaders in your Business – You should be prioritizing employees growth to help retain, build confidence and make them feel valued.
4. Stay Mission-Focused – Distractions dilute results. Keep the main thing the main thing.
5. Lead Calmly Under Pressure – Your composure sets the tone for your entire organization.
From the battlefield to the boardroom, my approach has stayed the same: build a team you trust, create a system that works, and keep everyone aligned with the mission. Whether you’re breaching a door on a SWAT raid or launching a new franchise location, those principles never change. Franchising, at its core, is about people executing together inside a proven framework. If you can get that right, you can scale anything.
veteran- owned Franchise owners Honored at Purovet Forum; Convention includes tribute to Frank torre Sr. and Moving Ceremony Led by Color guard.
PuroClean, a leading property restoration and remediation franchise, reaffirmed its unwavering support for veterans at the 2025 PuroClean International Convention in Grapevine, Texas. Among the Convention’s many highlights was the PuroVet Forum—an inspiring event celebrating service, community, and the powerful role veterans play across the PuroClean franchise network.
The PuroVet Forum featured a candid and emotional conversation between Frank Torre, Vice Chairman of PuroClean, and Steve White, President & COO and U.S. Army veteran, who shared how military values of leadership, discipline, and service continue to shape the culture and success of PuroClean. The discussion underscored how the PuroVet Program has become more than just a franchise incentive—it’s a national movement empowering veterans to transition successfully into civilian business ownership.
A solemn tribute was held in honor of Frank Torre Sr., a U.S. Marine and
decorated member of the elite WWII Carlson’s Raiders, whose legacy of courage and service continues to inspire the PuroVet initiative. The tribute was accompanied by a color guard presentation, bringing attendees to their feet in reflection and respect.
“At PuroClean, we don’t just offer a franchise—we offer a community,” said Torre. “Veterans are leaders, problem solvers, and purpose-driven professionals. The PuroVet Program is built to honor those traits and help veterans thrive in a system that supports their journey.”
White echoed the sentiment: “As a veteran
myself, I know firsthand how military experience prepares you for the challenges of business ownership. With our PuroVet Program, we’re proud to offer veterans the structure, support, and opportunity they deserve.”
Through the PuroVet Program, eligible veterans receive a 25% discount on the initial franchise fee, access to a nationwide network of fellow veterans, regularly scheduled open forum peer discussions designed to strengthen veteran engagement, one-on-one mentorship, and comprehensive training to support long-term business success. Today, 1 in 7 PuroClean Franchise Owners are veterans, a testament to the program’s impact and the brand’s ongoing commitment to empowering those who have served. PuroClean continues to expand its veteran recruitment campaign nationwide, welcoming new veteran owners to its network each year.
Recognizing that military service instills leadership, resilience, and a deep commitment to community, PuroClean launched the PuroVet Program in 2017 to help veterans transition into business ownership and continue making a meaningful impact.
To learn more about PuroVet, visit PuroVet.com or call 855-PUROVET.
PuroClean is a leading, world-class service brand for property water damage remediation, fire and smoke damage restoration, mold remediation, and biohazard clean-up services, serving residential and commercial customers across the U.S. and Canada. Founded in 2001, PuroClean now operates over 500 North American franchise locations, each independently owned and operated. With a commitment to respond within two hours, PuroClean professionals are trained in cutting-edge remediation techniques and offer 24/7 emergency services.
Learn more at PuroClean.com or call 800-775-7876.
PuroClean’s PuroVet Program is a servantbased, system-backed partnership formed to empower veteran franchise owners to step into their next career as entrepreneurs to create a legacy while providing a valuable community service.
PuroClean’s PuroVet Program allows qualified veterans the freedom to do what they do best – offer service to the community while providing leadership during challenging times – all while backed by a proven system and a VetFran discount of 25% off the initial franchise fee. Veterans are supported by fellow veteran mentors and peers while given the resources to begin their career and find long-term success.
For more information about the PuroVet Program, visit PuroVet.com or call 855-PUROVET.
a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
101 Mobility is north america’s leading provider of mobility and accessibility solutions, helping people regain their independence and enhance their lives.
t he company offers a comprehensive range of products and services, including stairlifts, wheelchair ramps, platform lifts, and more. Franchisees benefit from a proven business
Founded in 2000, aroma Joe’s is a local destination for handcrafted coffee and espresso drinks, unique flavor infusions, signature a J’s rUsh ® Energy drinks and all-day food offerings served with positivity, in a friendly and upbeat environment. headquartered in scarborough, Maine with more than 100 locations across Maine, new hampshire, Massachusetts, Pennsylvania, Florida, rhode island, connecticut and new York, aroma Joe’s is actively expanding.
Beans & Brews coffee h ouse has been around since 1993, when the Laramie family opened shop next to s alt Lake city’s beloved hangout, Liberty Park.
t he family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. t hey soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and n evada.
t he Laramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. t hey carry on our best
Founded on an unwavering commitment to quick and convenient solutions, JUnKco+ delivers a full range of professional junk removal, property cleanout and demolition services, including furniture and appliance removal, hoarding and estate cleanouts, shed demolition and more. JUnKco+ is offering a gateway to a fulfilling business opportunity in the junk removal and demolition service industry. Both new and established JUnKco+ franchisees enjoy the advantages of a proven business model,
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! to learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
model, extensive training and support, and exclusive territories. With 101 Mobility, franchisees make a real difference in their communities while building a profitable and rewarding business. Join the leader in accessibility solutions and bring freedom of movement to those in need.
For more information visit: www.101mobility.com
aroma Joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community.
Multi-unit franchise opportunities are available. aroma Joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people.
Learn more about aroma Joe’s franchising at https://franchising.aromajoes.com/
traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. o ur guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community.
come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.
contact: Kim Falk Email: kfalk@beansandbrews.com
comprehensive training, and ongoing business coaching, setting the stage for an exciting entrepreneurial journey in an industry full of profit potential.
investing in a JUnKco+ franchise provides you with the backing and support of BELFor Franchise group, a leading global residential and commercial services franchisor. With this, JUnKco+ owners gain access to a wealth of resources and a vast network of industry professionals, positioning the brand for accelerated growth and expansion. https://junkcoplusfranchise.com/
Batteries Plus is the nation’s leading battery and power solutions service center, offering a comprehensive selection of products, technical expertise, and customized services through a nationwide network of over 800 locations open and in development. headquartered in hartland, Wisconsin, and
Business Finance depot specializes in packaging equipment leases and sBa Express Working capital loans for start-up and existing businesses.
our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.
camp Bow Wow is a premier pet care service provider specializing in doggy daycare, boarding, and grooming. renowned for its safe and fun environment, the franchise offers a home-away-from-home experience for pets.
d ogs enjoy spacious play yards, expert supervision, and socialization opportunities that promote well-being and happiness.
t he brand prioritizes safety, employing stringent health protocols and trained staff to ensure each pet’s comfort. in addition to high-quality care, camp Bow Wow is deeply committed to community involvement, with many locations partnering with local rescue groups and shelters
Every day, 1.5 billion gallons of fresh water are wasted due to inefficient irrigation. conserva irrigation was built to solve this crisis—while offering business owners a smart, scalable, and financially rewarding opportunity.
Whether you’re looking to expand your current home service business or start something of your own, conserva provides a proven model with high-margin services, recurring revenue, and a clear path to semiabsentee ownership in just a few years. a s the nation’s first and only irrigation franchise,
cornwell Quality tools has been “ t he choice of Professionals®” since 1919. For more than 100 years, we’ve been building a reputation for producing the best tools and equipment around, trusted by professionals across the automotive, heavy-duty, and related repair industries.
We proudly manufacture quality tools and storage equipment that’s built to last. and we make it convenient for automotive technicians and shops to purchase what they need, so they can spend more
owned by Freeman spogli, Batteries Plus is dedicated to providing reliable, commercial and residential power solutions – including batteries, lighting, and repair services – to help organizations and customers minimize downtime and maximize efficiency.
For more information about Batteries Plus and its franchising opportunities visit batteriesplusfranchise.com.
our company also works with sBa 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. Please visit our website for more information.
Website: www.businessfinancedepot.com
Email: paul@businessfinancedepot.com
Phone: (800) 788-3884
contact: Paul Bosley
as well as giving back in the form of grants through the organization’s non-profit, t he Bow Wow Buddies Foundation. With locations nationwide, the franchise is a trusted choice for pet owners seeking exceptional care for their furry companions.
a s part of the Propelled Brands family, camp Bow Wow not only exemplifies excellence in pet care but also extends remarkable opportunities to our heroes. We proudly offer a 50% discount on the franchise fee for qualified military Veterans, active d uty, and First responders, making it accessible for those who have served to join our network of dedicated pet care professionals.
we bring cutting-edge technology, professional service, and a commitment to conservation to an outdated, fragmented industry. o ur proprietary system Efficiency score™ helps clients cut water waste by up to 60% while maintaining lush landscapes.
With a home-based, low-overhead model and the backing of Empower Brands, franchisees get expert training, marketing support, and national account opportunities to ensure long-term success. take control of your future with a business that makes a difference.
www. irrigationFranchise.com
time focusing on getting their job done. o ur franchisees become the go-to source for these professionals in their communities, offering them the tools and equipment they want at competitive prices. o ur franchise owners provide excellent, reliable customer service, meeting the demand as they expand and manage all aspects of their tool truck franchise.
For more information contact andrew scott at: Phone: 330-336-3506
Email: Franchise@cornwelltools.com https://cornwellfranchise.com/
d oner shack is an innovative and groundbreaking restaurant franchise set to become the number one kebab brand worldwide, by providing unrivalled products with the convenience, quality and taste that customers crave.
t he menu offers shawarma and doner kebabs, buttermilk fried chicken tenders, loaded fries, sliders and real ice-cream milkshakes served in contemporary settings with simple to run kitchen operations, providing quick and quality fast food to their customers through dine-in, delivery, online ordering, curbside, and to-go.
now more than ever, businesses look to Fastsigns® for innovative ways to connect with customers in a highly competitive marketplace.
o ur high standards for quality and customer service have made Fastsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.
We also lead in these important areas:
#1 Ranked Sign Franchise in Entrepreneur Magazine
Franchise 500 three years in a row
• Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015
Becoming your own boss is a wish held by many, and franchising makes that possible. t he insurance industry is an incredible option with a unique mix of limitless potential and true security: People will always need insurance — no matter the state of the economy.
choosing your insurance franchise partner relies on forming an alliance with a company that shares your values, growth expectations and, most of all, offers you the life you envision. Freeway insurance guarantees a franchise model built with your success
heartbeat christian news is an independent christian newspaper to help aLL christians by rightly dividing the word of g od. one of the best media outlets to advertise in across the Usa . We do more for our advertisers than any other media outlet; period.
hi-tech d eck was founded not in a boardroom, but on the open water—born from a moment that changed everything. after slipping and falling while fishing solo 40 miles off the coast of d estin, our founder realized that safety on deck wasn’t just important—it was essential. But what followed was even more revealing: sourcing high-quality marine decking was nearly impossible, and the industry was flooded with poor service, unreliable delivery, and a lack of accountability.
What started as a frustrating experience became the spark for a new kind of marine decking company. hi-tech d eck was created to bring craftsmanship, reliability, and
t he concept of d oner shack was established in 2018 after the founders experienced the popularity of kebabs in Mainland Europe, where the doner economy is estimated to be worth a staggering €7 billion ($7.6 billion) in g ermany alone. d oner shack offers an exciting and unmatched offering in the Qsr sector, delivering high service levels and support for its franchisees and customers alike.
t he brand continues to grow in popularity and has earned several accolades including being listed in the Elite Franchise top 100 in 2023.
For more information, visit donershack.com or follow d oner shack on instagram and t iktok
• Franchise Research Institute World Class Franchise 20112015
• Franchise Research Institute #1 Rated Sign & Graphics Franchise 2014-2015
• CFA Franchisees’ Choice Designation 2004-2015
• FASTSIGNS is one of only a handful of franchises approved for $21 million in sBa financing for approved franchise candidates
Fastsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area developer expansion in markets worldwide. For more information: Phone: 1-214-346-5679
Email: mark.jameson@fastsigns.com
o r visit our Website: www.fastsigns.com
as top priority. Freeway’s winning culture revolves around people first: You, your customers and your community. simply put, we deliver the best cost, choice and convenience. t hat’s our customer trifecta. With Freeway insurance’s established franchise model, focus on diversity and accessibility, and continuous support, we will turn your passion into a winning business.
For more information contact alex trachtman at: Phone: 214-505-6973; Email: alex.trachtman@confie.com or visit www.freewayfranchise.com
Established: 2012
intitial Fee: $35,000
Minimum investment: $40,000 which includes franchise fee
contact todd abrahams
Email: info@christianfranchise.net
Phone: 423 381 0925
Website: https://christianFranchise.net
customer-first values back to the boating world. Built by a lifelong fisherman from Babylon, nY, hi-tech d eck combines durable, non-skid materials with industry-best turnaround times and a commitment to treating every customer like family.
at hi-tech d eck, we don’t just install decks—we deliver peace of mind. o ur rapid seven-day turnaround, precision workmanship, and deep respect for maritime tradition have made us one of the most trusted names in the business. Whether you’re a commercial captain or a weekend angler, we believe your boat deserves the best. hi-tech d eck: Built from experience. Powered by integrity. d esigned for life on the water.
htea o
hteao, the leading iced tea franchise in the United states, has ascended as a frontrunner within this niche, a growing category within the beverage industry.
With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. o ffering a range of ultra-premium tea, water, and coffee products, hteao caters to customers both in-store and through convenient drive-thru services.
Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients.
hitting a significant milestone of 100 locations in early 2024, hteao is on the path of continued growth. hteao believes in fostering an atmosphere where all are welcoming and takes pride in its commitment to giving back to its local communities.
For more information on franchise opportunities, please visit https://hteao.com/franchise/.
high school math teacher toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.
realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.
With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems. today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.
Phone: 201-928-0444
Website: Kumonfranchise.com
n er D s to g o
Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!
computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. t hat is why nerdsto g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely
n ext h ea Lth
next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.
health is the abundance of vitality.
t he next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: nad t herapy, iV t herapy, cryotherapy, infrared t herapy, hyperbaric o xygen
on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. t his means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsto g o is one of the fastest growing computer service and technology franchises in the United states!
t herapy, hormone o ptimization, o zone t herapy, and aesthetics.
a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. o ur experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.
For more information contact Vanessa Kekina at: Phone: 310-295-2075
Email: marketing@next-health.com Website: www.next-health.com
FR an C h I s I ng Usa
a-Z Listings are a great way to promote your business, giving you a presence within our publication and also the Franchising Usa website.
Each detailed, full colour a-Z listing comes with a 150 word write up and your logo.
Excellent for branding and recognition. choose a 12 or 6 month package or simply add the a-Z directory onto your Focus, Profile or ad! to learn about the a-Z directory or any other products please contact Vikki Bradbury: advertising@cgbpublishing.com or 778-426-2446
ohM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.
t he EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. ohM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.
imagine owning a business that not only enhances curb appeal but also brings warmth and security to homes and businesses.
o utdoor Lighting Perspectives (oLP) is north america’s premier outdoor lighting franchise, with over 25 years of success and 200,000+ installations.
Whether you’re looking to diversify your existing home service business or start something of your own, oLP offers a low-overhead, high-margin opportunity in a booming $15.3 billion industry.
at Pillar to Post we are the leader in the home inspection industry, as we have more owners and inspectors than any other home inspection company, highest average invoice, more million-dollar producers, more innovations, more hours of training, and more coaches than any other brand.
We offer an executive model, where the franchise business owner has full-time involvement in the business but does not have to be a home inspector.
Puro clean, known as the “Paramedics of Property damage ®,” is a leading provider of emergency restoration services, passionately dedicated to serving communities affected by water, fire, mold, and biohazard conditions. central to Puro clean’s commitment to community and excellence is the PuroVet program, specifically designed to support U. s. military veterans.
We recognize the invaluable skills and discipline veterans bring to franchising, offering a 25% discount on the initial franchise fee as a gesture of gratitude for their service to the country.
Randy’s donuts: a Franchise built on Iconic history and Fresh Opportunity
Founded in 1952, randy’s d onuts is world-famous for its giant rooftop donut and handmade treats. t he brand has grown from a southern california icon to a global sensation featured in film, t V, and pop culture. since 2015, under the Kelegian family’s leadership, randy’s has modernized operations while preserving its legacy of quality and freshness. With over 70 years of donut-making expertise, the brand has earned top franchise rankings and continues expanding through
t he technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. ohM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hiit training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.
contact: d oug Payne
Phone: (480) 582-2900
Email: franchisees@ohmfitness.com
Website: www.ohmfitness.com
With multiple revenue streams—residential, commercial, hospitality, and holiday lighting— oLP provides year-round income potential. no electrical or design experience? no problem. o ur world-class training, ongoing support, and turnkey marketing solutions set you up for success from day one.
With a flexible, scalable model and a quick ramp-up time, oLP is perfect for entrepreneurs seeking financial growth and independence. step into a business that shines— build a future that’s as bright as the lights you install. now is the time to invest in your success! www.outdoorlightingfranchise.com
t he owner is focused on building a scalable locale team.
With an established brand of 450+ franchises in the Us and canada, with a reputation for integrity and professionalism, inspiring our clients to trust us in every market. By focusing on these values, we have become the largest home inspection franchise in north america and we’re proud of our rapid growth. We are also under the First service Brands umbrella alongside Floor coverings international, certaPro Painters, Paul davis, and california closets. https://franchise.pillartopost.com/
Puro clean has also introduced the PuroVet Forum—an exclusive community platform where veterans can connect, share experiences, and support one another.
With one in seven Franchise o wners being veterans, this Forum serves as a vital resource, enhancing the veterans’ network within Puro clean and ensuring that they have the resources to thrive as entrepreneurs in the restoration industry.
With Puro clean’s PuroVet program, veterans have a clear path to success, backed by a community that truly understands and values their service.
PuroVet.com
a proven hub-and-spoke model ideal for multi-unit investors. Franchisees benefit from flexible formats, no corporate markups on supplies, and hands-on training and support.
From onboarding to grand opening and beyond, randy’s provides tools, proprietary recipes, and ongoing guidance to help owners thrive. Backed by strong brand recognition, a focus on quality, and multiple revenue streams, randy’s d onuts offers a one-of-a-kind opportunity to grow with one of the most beloved brands in the world.
https://randysdonuts.com
Established in 1995, rodizio grill® t he Brazilian steakhouse™ is the first authentic Brazilian steakhouse in the U.s
Founded by ivan Utrera, who wanted to bring this popular Brazilian churrascaria concept, along with cherished family
BY c iocea
serviceMaster restoration by ciocea, established in 2019, is a leading provider of comprehensive restoration and recovery services for both residential and commercial properties. We specialize in water damage restoration, fire damage restoration, mold remediation, and complete reconstruction.
o ur expert team also offers pack-out and content management services, weather damage restoration— including storm, flood, and wind damage—and trauma and biohazard cleanup. additionally, we provide
sUPPLY Pointe™ is a home-Based, B2B Logistics Franchise providing professional transportation services and packaging supplies to industrial america
t he sUPPLY Pointe business model is the culmination of years of industry experience, with a team of specialists providing manufacturers and distributors with a single solution for their shipping needs.
o ver the years, we have developed a network of freightforwarding, trucking, shipping, pallet, and packaging companies in multiple markets, supported by some of the industry’s best technologies and communications strategies.
Victra was founded as a partnership by richard and david Balot in o ctober 1996 in Wilson, north carolina. Victra was incorporated as aBc Phones of north carolina, inc. in 1999. today, Victra is independently owned and operated in raleigh, north carolina, with more than 200 people in the store support center.
in 2020, Victra opened its Victra contact center in greenville, nc, employing hundreds of team
recipes, to the Usa from his home country of Brazil. rodizio grill’s all-inclusive menu offers unlimited Brazilian sides, over 30 gourmet salads, and rotisserie grilled meats and grilled items, carved tableside by rodizio gauchos.
For more information, visit rodizio.com.
professional hoarding cleanup and board-up services to protect properties from further damage.
Whether you’re facing unexpected damage or preparing for future protection, serviceMaster restoration by ciocea is committed to delivering prompt, reliable, and highquality services to restore your property to its pre-loss condition.
With a focus on customer satisfaction, efficiency, and industry-leading techniques, our team is available 24/7 to handle emergencies and offer peace of mind during challenging times. We also work closely with insurance providers to ensure a seamless process throughout.
With the sUPPLY Pointe franchise business model at your fingertips, you can leverage this unique opportunity and help manufacturers, service companies, and a range of other enterprises maximize their efficiencies and improve their bottom lines - while you maximize your own potential as an independent business owner in an immense and growing market.
o wning a sUPPLY Pointe Franchise is the perfect way to own and grow a professional sales and service-focused business.
For more information contact adam cahill at: adam.cahill@supplypointe.com www.supplypointe.com
members who handle consumer, Business, and customer care calls, along with Victra store support. a s a company, Victra employs thousands of people and serves guests in more than 1,600 locations nationwide. t he Victra team is proud of its legacy of creating secondto-none customer experiences and is excited about the future.
For more information contact Michael dugger on: 774-253-9387, Michael.dugger@victra.com or visit: total.victra.com
w ings e tc.
Founded in 1994 in northern indiana, Wings Etc. grill & Pub began as a single location dedicated to creating a casual, welcoming atmosphere where friends and families could enjoy great food, ice-cold beer, and sports on t V.
o ver three decades later, Wings Etc. has grown into a thriving brand with more than 80 locations in 13 states, offering a community-focused alternative to big-box sports bars and trendy micropubs. guests know us for our award-winning jumbo and
boneless wings, in a variety of signature sauces and rubs. o ur menu also features hand-smashed diner-style burgers, grilled and crispy chicken sandwiches, wraps, salads, and an incredible lineup of appetizers. Kids’ meals, daily specials, local craft beers and signature cocktails round out an experience everyone can enjoy.
From our laid-back atmosphere to our Big-Flavor menu, we’re proud to be the neighborhood spot for “g ood Food, great t imes” over 30 years—and counting.
For more information contact g eorge Pasick at: gpasick@wingsetc.net https://wingsetcfranchise.com/
