Franchising Magazine USA-DEC-13#12 2025 by CGB Publishing

whaT s new!

Toge T her

The Do’s an D Don’ T s of a I I n T egraTI on for franch I sees franchising feature serv I ce-base D franch I ses The g reaT r oll-Up: h ow f ranch I sees bUI lT an e mpI re

VOLUME 13, IssUE 12, 2025

On the cover: color glo int Ernational

pRE s I d E nt: colin Bradbury. colin@cgbpublishing.com

pU b LI sh ER : Vikki Bradbury. vikki@cgbpublishing.com

E d I tORI a L d E pa R t ME nt: editor@cgbpublishing.com

adVER t I s I ng: vikki@cgbpublishing.com annie@cgbpublishing.com.au

pRO d UC t IO n: usaproduction@cgbpublishing.com

dEsIgn: Michelle Quinn. michelle@cgbpublishing.com

Cgb pUbLIshIng canadian o ffice: sidney B.c canada

U. s. Office: seattle, Wa www.franchisingmagazineusa.com

another year comes to an end with our final issue for 2025. t his year has seen many highs and lows, but Franchising is one of the great success stories. and to begin with, we have our Cover story on Color g lo International Who since its founding in 1975, Color g lo’s vision has remained consistently focused on providing high-quality, cost-effective, and environmentally responsible solutions. you can read more about this on page 10.

a s usual our top experts in the industry continue to deliver great advice. lucas Frey covers t he Missing Metric behind predictable Franchising. g eorge Knauf discusses t he g reat r ole Up, how franchisees built an empire together. Evan hackel in this issue covers Why ownership fuels engagement: What the lottery ticket experiment teaches us about ingagement. We also have a contributed article from Will Bartholomew, cEo and Founder of D1 training, on Why Mentorship is the Ultimate g rowth strategy. turn to the contents page to find more great articles on Franchisees and Franchisors.

o ur main Feature this issue is s ervice Based Franchising. o ur r esident Expert chris conner states that simple, Proven and Profitable and gives us examples of 5 Franchises that weather the storm. We also have some great articles on Franchise systems covering everything from home care, lawn care and handyman services.

a s always, we have our Veterans covered in this issue, Full speed automotive is one of the brands ranked among entrepreneurs 2025 top franchises for Veterans, and Zips cleaners supports Veteran service organizations to honor military veterans.

a s always, i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z Directory at the back of the magazine or visit the website

www.franchisingmagazineusa.com to find more exciting franchises and advice.

happy r eading.

Vikki Bradbury | Publisher Franchising Magazine USA

proud member of the IFa:

The public and policymakers need to understand franchising.

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Share the tools and resources offered on AtOurFranchise.org/resources

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

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By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.

Visit AtOurFranchise.org

Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association efarage@franchise.org (202) 662-0760

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

contents DE c EMBE r 2025

Cover Story

10 Color Glo International (CGI): the Vision of color glo: restoring surfaces, Empowering Entrepreneurs

In every issue

6 What’s New! Announcements from the Industry

39 Feature Supplement: Service-Based Franchising

From training to recovery, remodels redefine the anytime Fitness Experience

36 Mark Van Wye: training Your Employees to Work with ai like it’s a new Puppy

Franchisee in Action

Code Ninjas: he Power of Empathy in Business and Beyond

The Bar Method: Building stronger communities hrough Movement and onnection

Salad Works/Frutta Bowls: Fueling Family Wellness in nashville: ow this husband and Wife team Built a Dual-Brand Franchise hub

Fully Promoted: everaging Events to grow Your Business

Expert Advice

Lucas Frey: he Missing Metric Behind Predictable Franchising

72 A-Z Franchise & Services Directory

62 Will Bartolomew: Why Mentorship is the Ultimate growth strategy 16 20 10

60 Ray Titus: Books that inspire change and Put People First

64 Ziebart: What Ziebart’s newest survey reveals about generational Differences, and What it Means for the Future of car care

Franchisor in Depth

20 The Spice and Tea Exchange: how this Women-Founded, Women-led Brand is re-Defining retail and Franchising in 2026

34 Safeway Driving: Meet Brad coleman, cEo and owner of safeWay Driving

58 Steve Buors: generative Engine optimization (gEo), what is it and why has it become so transformative?

18 George Knauf: the great roll-Up: how Franchisees Built an Empire

24 Alex Radulovic: the Do’s and Don’ts of ai integration for Franchisees

26 Evan Hackel: Why ownership Fuels Engagement: What the lottery ticket Experiment teaches us about ingagement

30 Ronn Torossian: authenticity over algorithms: Why Franchise Brands Must reclaim the human Voice

Veterans - Franchisor in Depth

68 FullSpeed Automotive®: Brands ranked among Entrepreneur’s 2025 top Franchises for Veterans

70 ZIPS Cleaners: ZiPs cleaners supports Veteran service organizations to honor Military Veterans in november, launches new ongoing Military Discounts

MagnolI a Bake Ry Set to Double International Locations by 2030

Magnolia Bakery, the iconic NYC born and bred bakeshop is experiencing unprecedented growth across international franchising. By 2030, Magnolia Bakery is set to double its international retail bakeries across key markets, as well as launch in all-new territories.

15 years ago, Magnolia Bakery opened its first international location in t he Dubai Mall. today, the brand has more than 35 international franchise locations across the UaE, india, turkey, Kuwait, Jordan, Qatar and the Philippines.

Magnolia Bakery continues to grow in new regions and in current markets, having just signed a deal with naD h oldings to open three bakeries over the next two years in the Kingdom of Bahrain. Further growth is currently shaping up across india where an additional 24 retail bakery locations in Mumbai, Bangalore, h yderabad, and Delhi will open. t he bakery will also continue to expand in istanbul, turkey where another 11 new locations will be added.

to support this ongoing growth, Magnolia Bakery is announcing the hires of two new members of the international franchise team: r ick r aison, VP, international Franchise Development and Julio s anchez, Director of international Franchise o perations.

“ since joining the team earlier this year, i have seen first-hand how our international teams wholeheartedly embrace our mission to make today sweeter than yesterday,” said rick r aison, VP of international Development and s ales. “We’re excited to continue expanding our footprint across india and turkey, while also identifying opportunities to bring our proven business model, hospitality-first culture, deep customer loyalty and brand awareness to new international markets and territories around the world.

Additionally, Magnolia Bakery is seeking qualified franchisees across Europe, Asia and Latin America and invites interested parties to visit http://magnoliabakeryfranchise.com/ for more information and to apply.

BRIX Hold I ngs Names Erik Jensen Vice President of Marketing

Friendly’s parent company taps award-winning brand leader to bolster marketing strategy and innovation across restaurant portfolio

BRIX Holdings, the multi-concept franchising company behind Friendly’s and a portfolio of beloved restaurant brands, today announced the appointment of Erik Jensen as vice president of marketing.

a seasoned marketing executive with a proven track record for leading high-impact omnichannel campaigns, Jensen brings a unique blend of agency and in-house experience to the role. h e previously held senior leadership positions at Denny’s and Keurig Dr Pepper, and has led major accounts at Foote, cone & Belding and DDB. o ver the course of his career, he has led digitally driven growth, full-funnel marketing strategies and category-disrupting activations resulting in Effie, c annes lion and aDDY awards.

“Erik brings vast experience working with iconic brands and restaurant leaders, paired with a strategic approach that aligns with our long-term growth projections,” said sherif Mityas, cEo of BriX h oldings. “ his expertise in developing breakthrough marketing campaigns and strengthening connections with guests will be instrumental as we continue to elevate our portfolio and pursue new opportunities.”

in his new role, Jensen will lead marketing strategy, brand development, innovation and consumer engagement efforts across Friendly’s and BriX’s family of brands.

“ r eturning to the restaurant and hospitality sector feels like a homecoming,” Jensen said. “BriX’s entrepreneurial energy and the rich heritage of brands like Friendly’s offer compelling opportunities to build, experiment and directly influence momentum. i look forward to contributing to the continued evolution and success of these iconic concepts.”

s ola salons Opens Largest Location Ever

Sola Salons, the world’s largest studio suite franchise, recently announced the grand opening of its largest location to date in Northeast Minneapolis. Located at 2626 NE 2nd St., the new facility spans 29,903 square feet and houses 101 studios and 114 chairs, making it a landmark destination for entrepreneurial beauty professionals in the Twin Cities.

t he scale of the new s ola s alons Minneapolis facility distinguishes it as the largest s ola s alons location ever built, and it has already generated remarkable excitement, with 70% of the studios pre-leased before opening, potentially setting a record for the brand. Designed to empower beauty entrepreneurs with an environment unlike any other, this flagship location brings together revolutionary amenities such as a fitness center, yoga studio, and meditation room, along with content creation spaces including a podcast studio and photo nook. Behind this ambitious project are Erin Elgin and her business partner Patrick Elgin, who now operate 14 s ola locations across the twin cities, supporting more than 660 independent beauty businesses.

among the other notable amenities featured at this record-breaking location

is an in-salon beauty supply store, shower facilities, a creative space and event/ education center, a break room with games, and practical resources including a mail center, laundry room, and vending area. o utside, professionals and their guests can enjoy an outdoor picnic area and a private parking lot, while inside, comfortable waiting areas, a drive-in garage, and s ola twin cities offices round out the robust offerings.

“o ur n ortheast Minneapolis location is the ultimate expression of what s ola stands

for - empowering independent beauty professionals with not just beautiful studios, but also a supportive community and resources that elevate their businesses and lives,” said Daryl hurst, President & coo of s ola s alons.

“We wanted to create more than a salon space—we wanted to build an entrepreneurial hub where beauty professionals can grow, recharge, connect with one another, and embody their true authentic selves,” said Erin Elgin www.solasalons.com.

Jungle dRI v I ng Quickly Advances Nationwide with 10 New Franchise Owners Signed

Jungle Driving, the newly relaunched teen driver’s education franchise with a life-saving mission to make roads safer for the next generation, is officially accelerating into its next phase of growth. Following its successful relaunch in 2025 with a rebuilt, tech-enabled model and a powerhouse leadership team, the brand has signed its first franchise owners, marking 25 territories awarded across eight major U.S. markets.

t he milestone represents the brand’s rapid rise as one of the only immersive, mission-led driving school franchises in the U. s since unveiling its updated program, Jungle Driving has attracted strong interest from entrepreneurs aligned

with its vision to save teen lives and bring a modern, purpose-driven approach to driver’s education.

“a s a former teacher and a mother, i want to make sure that our future drivers are ready for the road and ready for anything that comes their way, which is why we’re so excited to bring Jungle Driving to the s outheast Valley,” said stephanie Weddle, co- o wner of Jungle Driving Phoenix.

Founded in 2003, Jungle Driving isn’t a new concept; it’s a trusted brand with more than two decades of impact. Under the brand’s cEo, Zach Beutler, the program has been fully modernized with techenabled tracking, immersive learning tools,

and a curriculum designed to help teens build real confidence on the road.

“We’ve spent the past year refining every detail of our operations, technology, and curriculum to make sure our franchisees are set up for success from day one,” said Beutler, cEo of Jungle Driving. “ t hese first franchise owners share our passion for saving teen lives and transforming the future of driver’s education.

https://jungledriving.com/franchising.

Best lI fe B R ands Appoints Industry Veteran Keith Kuhn as Brand President of CarePatrol

Best Life Brands, LLC (“Best Life Brands”), a franchised organization with a portfolio of five brands dedicated to senior care, is pleased to announce the appointment of Keith Kuhn as Brand President of CarePatrol.

a s part of this leadership transition, former Brand President and carePatrol co-Founder Becky Bongiovanni will assume an advisory role, remaining actively involved with the brand.

Kuhn’s journey with carePatrol began at its inception when he partnered with fellow Master of social Work professional and coFounder, chuck Bongiovanni, to establish Preferred a ssistance inc. in the 1990s, which would later evolve into carePatrol Franchise systems.

“carePatrol truly embodies what is most important to me: the opportunity to make a real, lasting difference in the lives of families and aging adults,” said Kuhn. “With carePatrol’s proven model, dedicated teams, and strong foundation, we are positioned to grow, lead, innovate, and help even more families in the years to come. after a combined 17 years of service with

carePatrol, including roles as co-Founder, Brand President, and Vice President of Franchise Development and training, Becky Bongiovanni will continue to support the brand in an advisory capacity.

“leading carePatrol has been one of the greatest privileges of my life and each of our franchisees have shaped who i am as a leader and as a person,” said Bongiovanni. “While my title may be changing, my heart and my commitment remain exactly the same.

“Becky’s vision and leadership built something that’s not just a business, but a mission — one that’s improved lives for decades, and we’re so grateful that she will continue to be part of this journey as Founder,” said J.J. sorrenti, cEo of Best life Brands.

visit bestlifebrands.com or carepatrol.com.

n ew aga I n Houses® Celebrates Banner Year of Accomplishments in 2025

New Again Houses®, a franchisor specializing in the entrepreneurial acquisition, renovation, and profitable resale of older homes, is reflecting on a year of success as they build momentum heading into the new year. With the awarding of 10 new territories in 2025, the brand continues to expand its network to include new locations in areas such as Baton Rouge, Athens, Tenn., Prince William County and two territories in the Richmond, VA metro area - bringing the total number of franchisees to 61 in all.

“ t here continues to be strong opportunities in the fix-and-flip space for franchise businesses with access to capital and the capacity to add real value to properties,” stated Matt l avinder, founder and president of n ew again h ouses.

2025 was also banner year for the brand’s accolades, as n ew again h ouses was once again singled out for recognition in multiple award categories by Franchise Business r eview. among the publisher’s 2025 edition of its Franchisee s atisfaction awards, the brand earned the n o. 1 ranking for top 50 in g rowth (under 75 units), placed second among the top r eal Estate brands, and earned the 16th spot overall in the top 50 category. t hey were also featured prominently in Franchise Business r eview’s list of culture100 winners, its Most innovative Franchises, and lastly – one of 2025’s top Franchises for U. s . Veterans.

t he primary mission of the n ew again h ouses’ business model is to create opportunities for aspiring entrepreneurs to build relationships and provide them with an ecosystem of proven resources developed and refined over the past decade. t he brand’s operating system, franchisee network, and proprietary software tools are designed to help new owners overcome the typical startup obstacles that often prevent small business owners from achieving success on their own. franchise.newagainhouses.com.

oakwell Bee R s pa Taps Into Wellness: A Franchise Model Built for Efficiency and Appeal

Denver-based Oakwell Beer Spa is now franchising its innovative concept that merges two booming industries, craft beer and wellness. Founded by Jessica and Damien Zouaoui, Oakwell was designed from day one with franchising in mind, following 14 months of international research into emerging hospitality and wellness trends.

oakwell’s model features private spa suites with hydrotherapy and infrared saunas, zero gravity massage chairs, and a selfpour craft beer and wine taproom—all under one roof. With multiple revenue streams including spa services, food and beverage, and branded retail through oakwell cosmetics, the concept has demonstrated strong performance at its two colorado locations. t he flagship opened in Denver’s r in o arts District in 2021. informed by operational insights, the newest 3,400-square-foot location opened in highlands r anch in april 2025 and serves as the design and systems prototype for future franchisees.

Unlike traditional spas, oakwell’s static services do not require licensed massage therapists or estheticians, enabling a streamlined labor model and simplified operations.

Daily taproom revenue and memberships add stability, while the approachable, social atmosphere attracts a nearly even mix of male and female guests, many of

c H este R’s c HI cken Welcomes Kevin O’connor as Executive Vice President

Chester’s Chicken, the leading quickservice fried chicken brand, has named Kevin O’Connor as its new executive vice president, following the retirement of longtime industry veteran Bill Rice. O’Connor, who has partnered with Chester’s as a consultant since 2018, brings more than 20 years of leadership experience across the culinary and franchise industries.

in his previous role as chief o perating o fficer at appletree answers, o ’connor helped lead the company to more than 200% revenue growth, demonstrating a proven ability to drive strong, sustainable expansion. h e plans to apply that same results-driven approach to chester’s as the brand sharpens its focus on operator development, future unit growth and market expansion.

“at this stage of my career, i ’m fortunate to be selective about the companies i join, and the culture at chester’s stood out from day one,” said o ’connor. “ i ’ve always gravitated toward organizations with great people, and to be honest, we have a top-notch product—really excellent fried chicken.”

Building on chester’s 70-year legacy of success, o ’connor will initially focus on strengthening relationships throughout the chester’s network of both new and long-standing operators. h e plans to spend significant time in the field meeting with operators, customers and vendors to better understand their day-to-day challenges and identify opportunities to increase profitability and growth. o ’connor will also help guide chester’s goforward strategy centered on aggressive unit expansion and market growth.

whom are first-time spa-goers. oakwell is actively seeking franchise partners in markets with rising demand for experiential wellness. With its efficient staffing, scalable footprint, and inclusive guest appeal, oakwell offers a compelling alternative to labor-intensive wellness franchises.

Learn more at OakwellFranchise.com.

“ in this industry, everyone says they have great food and service, but what makes chester’s different is our ability to help operators become stronger entrepreneurs, building businesses that are more valuable, sustainable and enjoyable to run,” said o ’connor. “Fried chicken is fun, and running your business, especially alongside chester’s, should be too.”

chesterschicken.com.

The Vision of Color Glo: R ESTOR ing Su R faCES, Emp

Ow ER ing En TREpREn Eu RS

Since its founding in 1975, Color Glo’s vision has remained consistently focused on providing high-quality, cost-effective, and environmentally responsible solutions.

Color Glo International stands as a beacon of innovation and quality in the restoration industry, guided by a clear vision that has evolved over more than four decades: to be the world leader in the repair, re-dyeing, and restoration of leather, vinyl, velour, cloth, and hard plastics across a diverse range of markets, from automotive and marine to aviation and residential furniture.

Beyond simply ﬁxing damaged items, Color Glo's vision is rooted in a philosophy of restoration instead of replacement, driven by a strong commitment to environmental sustainability and delivering exceptional value to customers. This brand awareness strategy emphasizes not just the technical expertise of its specialists, but the core values of integrity, community, and innovation that deﬁne the entire network.

the Brand vision: a legacy of e xcellence and sustainability

Since its founding in 1975, Color Glo's vision has remained consistently focused on providing high-quality, cost-effective, and environmentally responsible solutions. The company recognized a universal need for specialized restoration services that could save clients money while also reducing waste in landﬁlls. This vision is brought to life through the use of proprietary, water-based, non-toxic, and low-odor products developed in in-house R&D labs and distributed globally from its headquarters in Eden Prairie, Minnesota. This dedication to eco-friendly practices makes Color Glo a "Global Green Brand," appealing to a broad customer base that values both quality and environmental responsibility.

The vision extends beyond mere product development to establishing the highest standards in the industry. Color Glo is the only ISO-certified company in its field and the only FAA-certified repair station, giving its franchisees a unique competitive advantage and instant brand recognition built on a legacy of excellence. This reputation for quality and

safety underscores the brand's position as a trusted and authoritative name in restoration services worldwide.

the

Ideal franchisee: character, craftsmanship, and community spirit

Color Glo is discerning in its selection of franchisees, looking for individuals who

can not only perform the technical aspects of the job but also embody the brand's core values. The ideal franchisee is an entrepreneur seeking a proven business model, often a home-based or mobile operation that offers ﬂexibility and a low initial investment.

key attributes color glo looks for include but not limited too:

• Commitment to Quality: Franchisees must be dedicated to maintaining the high standards and brand consistency that Color Glo is known for globally. This requires a willingness to remain innovative, undergo standard bearing training in both technical skills and business strategies. “No franchisee is left behind, and quality is in fact standard! Tailored for excellence, CGI’s premier Training Ofﬁcers offer engaging and experiential insights to further ensure successful franchisee development”.

• Integrity and Professionalism: Honesty and transparent communication with clients is paramount. CGI values professionals who will represent the Organization in a positive light, further deepening customer trust through reliable, high-quality service.

The MissinG Me TriC Behind PrediCTaBle fran ChisinG

Predictable

growth begings when structure meets data.

In 2017, Dutch Bros Coffee did something not often heard of in franchising. They stopped selling franchises.

After years of rapid growth, the Oregonbased drive-thru coffee brand paused its franchise expansion completely; not because business was bad, but because it was good. Too good, too fast. As QSR Magazine reported, Dutch Bros’ leadership made a deliberate decision to “support owner-operators and rebuild infrastructure before continuing expansion.”

Their reasoning was simple: unit count wasn’t the problem, rather, system strength was.

For many franchisors, the visible KPIs tell one story. Royalties, new units, and lead volume all look healthy. But a more critical metric, the one that determines whether a brand thrives or stalls, remains hidden. It’s the capacity of the franchise system to sustain success, support partners, and replicate processes for each new franchise unit.

This article unpacks why that hidden KPI matters, how to measure it, and how the Franchisability Scorecard™ makes it measurable for the ﬁrst time.

the visible vs. the Invisible kpIs

Franchising overﬂows with metrics.

You can measure royalty growth, average unit volume, lead conversion, or acquisition cost. Those numbers are important, but they only tell you what happened, not why it happened or predict whether it can happen again.

The invisible KPI, System Strength, tells the other half of the story.

It measures the internal capacity of your brand’s infrastructure to support consistent, repeatable success across all units.

Dutch Bros recognized this gap. Even with record sales and brand recognition, they realized that the underlying systems for training, leadership depth, and operational oversight needed reinforcement. So they halted franchising, strengthened support, and later re-emerged with a model built for sustainable scale.

Most brands don’t get that chance. They chase perceived ﬁxes and burn through their cash reserves before ﬁnding the solution.

Without a way to measure system strength, founders rely on intuition and emotion. That’s where the Franchisability Scorecard™ changes the equation. It

transforms “gut feeling” into data you can act on.

why Measuring system strength Matters

Every founder starts with optimism. The model works. The customers love it. The next logical step seems to be franchising.

But scaling a business and scaling a franchise system are not the same thing.

Brands that sprint without structure inevitably hit the wall where franchisees struggle, validation weakens, and reputational cracks start to show.

I’ve seen it play out over and over.

A fast-growing home services brand sold 30 units in two years. On paper, it looked like success. But behind the scenes, franchisees were calling daily for help with marketing and stafﬁng. The founder’s week became triage and bandaging the wounded.

Fast growth hides weak systems, until it doesn’t.

Using the Franchisability Scorecard™ identiﬁes where to focus resources. Peter Drucker said, “What gets measured, gets managed.” Because of management’s correct focus, franchisee satisfaction rebounds, and growth restarts without chaos.

System strength is a strategic lever.

If you can measure it, you can improve it, like unit economics, marketing strategies, or royalty ﬂow.

The Scorecard™ quantiﬁes what was once intuition.

Its six Macro Success Categories and 21 Scalability Pillars reveal where conﬁdence lives and where capacity lags.

That visibility turns “reactive ﬁreﬁghting” into proactive leadership.

seven actions to turn the Hidden kpI into predictable growth

When I work with founders beginning their franchise journey or those who’ve stalled, the ones who move forward share three traits: humility, structure, and recalibration. They slow selling and start strengthening. Here’s how you uncover hidden metrics and create predictable performance:

1. Deﬁne Your Ideal Partner Proﬁle (IPP).

Measure cultural fit and operational discipline, not just financial capacity. Create two lists: one of desired traits and another of automatic disqualifiers.

The wrong franchisee costs more than ﬁnding ten right ones.

2. Rebuild from Data, Not Emotion.

Use the Franchisability Scorecard™ to assess leadership depth, capital readiness, and process consistency. Emotion fuels vision; data builds predictability.

3. Invest in Franchisee Success Before New Sales.

Track early unit proﬁtability and support response times. No marketing campaign can ﬁx poor validation.

Top-performing brands dedicate the majority of their early resources, often as much as 70–80%, to franchisee success before new sales.

4. Protect Unit Economics.

Measure proﬁtability across all units, not just the top performers. Build your own bell curve and create recovery plans for the bottom half.

5. Build Marketing Capacity Before Expansion.

Luke frey is a seasoned franchise strategist with over two decades of experience in leadership and business development. His journey from the front lines as a fire chief to the helm of his own successful franchise has equipped him with unique insights into the challenges and triumphs of franchise ownership. As the author of Your Guide to 90-Day Success: The Franchisee’s Strategy for Early Wins, Luke empowers franchisees to achieve early wins and sustainable growth by shortening the steep learning curve of business ownership.

Passionate about helping others succeed, Luke offers actionable strategies that blend practical business acumen with a deep understanding of human dynamics. Through his work, he’s committed to shaping the future of franchising, one successful business at a time.

Audit your lead funnel, conversion rates, and reputation. Maintain at least 3–4 diversiﬁed strategies, long-, mid-, and short-term so you’re not hostage to any single portal or trend.

As AI and GEO targeting reshape the landscape, adaptability is your edge.

6. Simplify Franchisee Engagement.

Set clear communication rhythms: weekly ﬁeld calls, monthly updates, quarterly strategy sessions. Limit dashboards to 3–5 key metrics that drive action.

More data isn’t more insight.

7. Reconnect to Purpose.

Track cultural alignment and franchisee NPS. Every franchise sold represents a family’s dream. Protect it with the same diligence you apply to your brand’s ﬁnancials.

Quick tip

Start simple:

• Assign a monthly “System Strength Score” using the Scorecard™’s six Macro Success Categories.

• Run a quarterly “Support Readiness Audit” before approving any new franchise sale.

• Track your average response time for franchisee issues, then aim to shorten it by 20%. Small measurements compound into big predictability.

your next step

If you’ve been tracking royalties and unit count but not your system’s strength, you’re not behind. You’re just early in awareness.

Now that the hidden KPI is visible, your next move is simple: measure what matters.

Read the Blueprint:

How to Franchise: A Path for Predictable Growth and Scalable Success is your guide to building measurable readiness. (Amazon link in comments.)

Because you can’t scale what you don’t measure, and the brands that win in the long run build that measurement into their growth engine.

#PredictableFranchising

#FranchisabilityScorecard

#FranchiseKPI

#FranchiseLeadership

#FranchiseGrowth

#ResponsibleFranchising

#94XMovement

The Power of eMPaThy in Business and Beyond

Empathy may not be the first word that comes to mind when you think of entrepreneurship, but for Hirkani Pereira, it’s the foundation of her success. As the owner of two thriving Code Ninjas locations, she’s built businesses where compassion, structure, and strategy work hand in hand.

guiding others while navigating Her own Journey

Hirkani’s journey to entrepreneurship was shaped by perseverance, education, and a relentless drive to create meaningful impact. She came to the United States in 2001 and shortly thereafter, became a mother. While working early in her career, her former boss told her, “Just focus on your job, and your child. You are not a superhuman who can do it all.” Those words were her fuel to do more and dare

to dream. Even while growing her family and raising her young children, Hirkani studied for the GMAT and earned a full scholarship to Lehigh University. There, she earned her MBA, juggling schoolwork with the demands of motherhood, and at one point, taking her newborn and 5-yearold to class with her.

After earning her MBA, Hirkani focused on her family but remained connected to education. She earned a certiﬁcate in early childhood development and taught Montessori education, while also coaching robotics and guiding parents who sought support with their kids’ learning journeys. These experiences not only honed her teaching skills but also prepared her for the unique challenges of running a Code Ninjas franchise – a business that blends education, technology, and entrepreneurship.

Building a Business with empathy

Hirkani’s approach to business is rooted in empathy for her students, her staff, and her community. When she purchased her ﬁrst Code Ninjas location in 2022, the center was in need of renewed structure and energy. Her focus was on rebuilding momentum through strategy, consistency, and genuine connection. Hirkani’s philosophy was simple: ensure every student, parent, and instructor felt heard, supported, and valued by listening closely and adapting to their needs. For her, success isn’t just measured by how well kids learn to code, but by how conﬁdent, included, and inspired they feel within the space.

Hirkani works closely with instructors to tailor lessons to each student’s learning style, balancing skill development with individual pace and interest. Sometimes a student needs a different approach, extra guidance, or one-on-one attention, and Hirkani ensures her team has the tools and

support to provide that. By prioritizing both student and tutor’s needs, she creates an environment where learning is effective, and outcomes can be achieved.

e xpanding and leading with purpose

In January 2023, Hirkani acquired her second Code Ninjas location. By applying the same blend of empathy, operational discipline, and community connection, she revitalized the center and positioned it for sustained growth. Today, both of Hirkani’s locations hold Black Belt certiﬁcation, a top designation within Code Ninjas. She credits this achievement to the dedication of her team and the shared commitment to creating an environment where every child can thrive.

Equally vital to Hirkani’s success has been the support she’s received from the

Code Ninjas home ofﬁce. She believes that’s what makes franchising so unique; the ability to operate independently while having a strong network of guidance and expertise behind you. For Hirkani, that support has come through ongoing mentorship from Franchise Business Partner Jennifer Henesey, whose realtime insights have allowed her to focus on leading her team and supporting her students. Hirkani often points to this collaboration as an example of how strong franchisor systems can empower entrepreneurs to grow with conﬁdence while preserving the culture and values that make their centers unique.

engaging with the community, and sharing Her story

For Hirkani, building a business is more than running successful centers – it’s

about connecting with the community and sharing her journey to inspire others. She actively engages with schools, parent groups, and community organizations, offering insight into how dedication and creativity can overcome obstacles.

Early in her entrepreneurial journey, Hirkani often heard that business wasn’t a place for women, that their place was in the kitchen. Undeterred, she took the leap and proved otherwise, living true to her core belief, “You can achieve whatever you dare to dream.” Drawing from her own experiences, balancing motherhood and graduate school while revitalizing underperforming businesses, she now uses her story to inspire others, especially women, to pursue their ambitions with conﬁdence and take ownership of their paths.

advice for aspiring franchisees

For those considering franchising, Hirkani emphasizes the importance of aligning passion with opportunity. She advises entrepreneurs to choose a business that genuinely excites them and aligns with their strengths. From there, success comes from leveraging the support systems a franchise provides, managing time with intention, and staying focused on making a meaningful impact.

Hirkani’s story shows that empathy is more than a personal value; it’s a powerful business strategy. By leading with heart, she transformed two Code Ninjas centers into thriving community hubs, fostering a loyal team and inspiring kids to explore STEM with passion. Her journey is a reminder to aspiring entrepreneurs that thoughtful leadership, inclusive practices, and a commitment to growth can create a lasting impact, for both businesses and the people they serve.

Hirkani Pereira exempliﬁes how a franchisee can lead with purpose, showing that innovation in education and business begins with listening, understanding, and empowering others, a philosophy that continues to guide her centers, inspire her students, and strengthen her community. v

fro M Trainin G T o r eCoV ery, r e M odels r edefine The any Ti

In franchising, staying relevant often hinges on a brand’s ability to adapt to the evolving industry. At Anytime Fitness, that adaptability is happening both inside and outside our clubs.

Across the country, franchise owners are transforming their gyms to continue to deliver the type of experience members are looking for: technology-driven and personalized.

These remodels are more than just aesthetic. They ensure that Anytime Fitness clubs remain a place where members feel supported and connected to a strong community through every part of their health journey, from training to nutrition and recovery.

why Remodels now?

Gym goers expect more from their ﬁtness memberships than ever before. They’re looking for functional training, recovery tools, and personal guidance that extends beyond the four walls of the club.

In 2024, 77 million Americans, or about a quarter of the U.S. population, belonged to a gym, studio, or ﬁtness facility, according

to the Health & Fitness Association. The ﬁtness and health club market is expected to nearly triple in size to $302 billion by 2034. Growing with the market demand, Anytime Fitness is elevating the member experience through a connected approach to ﬁtness that enhances the functional and emotional experience

what’s new Inside the Remodel

Every element of the remodel is intentional, designed to transform the member experience while still keeping business results in mind.

• Turf area: This versatile and open new area of a club puts coaches front and center to lead small-group and one-onone functional training and recovery sessions.

• Coaching room: A private space where coaches meet with members to set goals, collect biometrics, and design personalized plans. Coaches use Evolt body composition scans to enhance the member experience with data-driven results to go beyond the workout.

• Technology integration: MyZone heart rate monitors and Evolt body composition scanners provide members with real-time insights that sync seamlessly to the Anytime Fitness app. Having measurable progress at their ﬁngertips keeps members motivated and committed.

• Recovery room: Many remodels include a dedicated space for recovery to elevate the member experience with red light therapy, thermal therapy, compression, mechanical massage, or physical therapy. This enhances the member experience while adding a new revenue stream for operators.

• Functional fitness areas and equipment: Torque racks, TRX systems, kettlebells, and turf areas allow for the kind of performance-based training that’s in high demand. Members want workouts that beneﬁt them in real life, such as carrying groceries, climbing stairs, or reducing their risk of falls.

This combination of design and innovation creates clubs that are versatile and deeply connected to what today’s members value most.

More than a 24/7 gym

Anytime Fitness is a place where members feel connected to something bigger than themselves, where every milestone is celebrated, where they can show up as their most authentic self and achieve their health and wellness goals. Remodels and operational improvements are the foundation to continue making that true for every member anytime, anywhere.

Delivering a more personalized approach, Anytime Fitness has developed a robust SmartCoaching ecosystem that supports training, nutrition, and recovery. Remodeled clubs serve an important role in that ecosystem, providing technology that integrates the in-club and at-home experience for members. Building a hybrid approach with a strong operational framework and innovative technology at the core increases the effectiveness and efﬁciency of personal training results, improving the overall member experience.

Anytime Fitness is more than a run-of-themill 24/7 gym. The combination of fresh aesthetics plus tech-enabled, coachingcentered operations keeps members connected to the community and offers a competitive edge for Anytime Fitness franchisees.

support from HQ

A winning combination of operational excellence, marketing, and an expert team dedicated to supporting franchise owners throughout the remodel process has created a more connected experience for members. Anytime Fitness supports franchise owners throughout the remodel process with a dedicated Construction and Design team that implements efﬁcient processes, cost-saving measures and tools to further streamline the process.

Multi-unit Anytime Fitness franchisee, Andrew Breton, shares, “The level of support from the brand made all the difference. From equipment layouts to marketing materials, everything was thought through. I never felt like I was ﬁguring it out on my own; instead, they felt like a partner, making sure the remodel would work for all my locations. We kept everyone engaged by being transparent and offering ﬂexible options. The energy when we reopened was incredible; members walked in and felt like it was a brand-new gym built just for them.”

Anytime Fitness remodels paired with operational improvements move the needle for franchise owners. The pilot program results speak for themselves:

• Topline revenue: 5% higher than system average across the 59 clubs remodeled within the ﬁrst year

• Membership growth: remodeled locations saw an increase in new members and lowered attrition by 3% after one year, reinforcing the value of the enhanced club experience

• Member loyalty: member satisfaction increased by 16% and their willingness to refer family and friends increased by 19%

• Member engagement: creating a highquality member experience through operations and the new club design resulted in 6% of members more likely to purchase personal training sessions

As the business results and Andrew Breton’s experience show, Anytime Fitness remodels and operational improvements are giving us a leg up in the industry.

future of fitness franchising

More than a facelift, remodels are a great opportunity to show – not just tell – your members and franchisees that you’re committed to being a leader in this everchanging industry.

Technology, member preferences, and artiﬁcial intelligence will continue to shape the future of ﬁtness. People want personalized, holistic, and digitallyintegrated solutions that will enhance their efforts to living longer and to maintain a high quality of life. It’s an exciting and promising time in the industry, and we’re energized by what comes next.

nick Herrild

The GreaT roll- uP: h ow fran C hisees BuilT an eMPire To

G e Ther

Not long ago, Planet Fitness was a mosaic of local owners — passionate, gritty, community-driven entrepreneurs who believed in democratizing fitness.

They each built their own clusters of gyms, learned their local markets, and fought hard to win members.

But then something powerful happened.

A few visionary operators began asking a new question:

“What if, instead of competing, we combined?”

From that idea came United PF Partners, a coalition of several large Planet Fitness franchise groups backed by ﬁnancial partners who understood scale. Together, they consolidated dozens of gyms under one uniﬁed leadership structure.

This was more than efﬁciency. It was evolution. United PF Partners went on to grow, acquire neighboring markets, and eventually attract private equity — culminating in one of the most successful franchisee roll-ups in modern history.

It proved what many in franchising suspected but few had demonstrated so clearly:

Scale is the strategy.

When franchisees collaborate, standardize, and professionalize, they don’t just build local businesses — they build wealth platforms.

from franchisee to platform operator

In the early days, the typical owner was on-site — shaking hands, ﬁxing machines, living inside the business.

But as these groups scaled, a new model emerged: the professional franchise operator.

These were no longer small business owners — they were CEOs of regional enterprises. They built real infrastructure:

• Shared service centers

• Data analytics teams

• Dedicated recruiting and HR systems

• Growth capital partnerships

In doing so, they unlocked something most franchisees never experience — institutional value.

They created businesses that could be sold, merged, or recapitalized at levels previously unimaginable in the franchise world.

That’s the moment when a franchise owner stops asking “How do I work less?” and starts asking “How do I grow smarter?” the orca way: Building together, scaling forever

At Orca Franchising, we call this next-level collaboration The Orca Way — because in the ocean, orcas don’t hunt alone. They move in pods — strategic, intelligent, coordinated.

Each member of the pod strengthens the group, and in return, the group ampliﬁes every individual’s success.

That’s exactly what Planet Fitness owners did.

They realized that the true wealth of franchising isn’t found in a single location or a single paycheck. It’s built through collective intelligence, shared systems, and strategic scale

george Knauf is a trusted franchise advisor with over 20 years of experience helping individuals and companies—from startups to public brands—build success through franchising. He founded OrcaZee.com (Orca Franchising ), a program for elite franchise owners seeking to build portfolios and exit to private equity. myPerfectFranchise.com, a free service, to guide aspiring owners toward the right opportunities and provided the deep knowledgebase behind AskFranchiseGPT.com, the #1 AI tool for franchise discovery and growth.

That’s what allows ordinary operators to become empire builders.

That’s what allows a single franchise investment to evolve into a private equity platform.

This is what franchising was built for! Single unit owners can scale and own empires.

And that’s what the Orca Way is designed to help the next generation of owners achieve.

the 4 stages of the orca evolution

1. Owner — You buy your ﬁrst unit. You’re all in. You learn, grind, and grow.

2. Operator — You build systems, people, and process. You step out of the daily grind.

3. Empire Builder — You scale across markets, leverage team and capital, and acquire other operators.

4. Orca Level — You collaborate, lead networks, and position for strategic partnership or private equity exit.

Planet Fitness franchisees have already lived this playbook. So have owners in other brands.

They showed the world what happens when ambition meets alignment.

They turned sweat equity into scalable equity.

a Message to franchise owners everywhere

Whether you own a single store, a homeservice brand, a med-spa, or a ﬁtness club — the Orca Way is the framework that gets you from working in the business to building beyond it.

Because success in franchising isn’t about owning a job — it’s about owning a system

that runs without you.

It’s about turning your franchise into an asset that grows in value every year.

And when the time comes — when scale, systems, and synergy align — you’ll have the opportunity to graduate into the same kind of success that Planet Fitness owners did: ﬁnancial independence, generational security, and the freedom to choose your next play.

final thought: the next wave of franchise wealth

The Planet Fitness story is not a one-time event. It’s a glimpse of what’s coming across the entire franchise landscape.

As franchising continues to mature, we’re going to see more of these roll-ups — owners joining forces, building multi-brand portfolios, and partnering with professional capital.

Only Orca Franchising brings the ecosystem together day one for new owners to start building these PE exits. Historically messy businesses are built, and have to be ﬁxed, before that big exit. Now you can build a business that ﬁts the criteria of the private equity buyer from unit number one, and you do it with businesses the buyers already desire.

Those who follow the Orca Way — who think bigger, move smarter, and collaborate boldly — won’t just build businesses. They’ll build legacies.

Because in the ocean of opportunity that is franchising, the lone sharks ﬁght for survival.

But the orcas?

They hunt together, they scale together, and they win together.

h ow This wo M enfounded, wo M enled Brand is r e-

d

efinin

G r e Tail and fran C hisin G in 2026

The Spice & Tea Exchange®, a specialty retail brand offering fine spices, hand-mixed seasoning blends, and exotic teas from around the world, is heading into 2026 with new store openings across the country and strategic leadership appointments designed to support the brand’s next phase of growth.

a company Built to endure: Meet the founders, amy freeman and penny Rehling

Founded by Amy Freeman, now Chief Executive Ofﬁcer, and Penny Rehling, now President, The Spice & Tea Exchange® was created with a vision to revive the spirit of the traditional trading post for the modern age, creating spaces where people gather, discover, and connect through the shared language of ﬂavor.

Launched in 2008 during the Great Recession, The Spice & Tea Exchange® was built on resilience and community, qualities that remain at the heart of the brand today. What started as a single store in St. Augustine, Florida, has grown into a national franchise network offering guests a curated selection of more than 140 handcrafted spice blends, ﬁne loose-leaf teas, salts, sugars, and gourmet gifts.

Today, the brand stands as a testament to the power of women-led entrepreneurship and collaboration. Freeman and Rehling built a company designed to endure; one that empowers local business owners, many of them women, to build meaningful community connections through the shared experience of ﬂavor exploration.

“When we founded The Spice & Tea Exchange®, our goal was to create something lasting; a brand that could bring people together the way trading posts once did,” said Freeman. “Whether it’s a local guest discovering a new ﬂavor or a franchise owner realizing their dream of business ownership, that sense of connection is still at the heart of everything that we do.”

evolving while staying true to our Roots

Over more than 15 years, The Spice & Tea Exchange® has evolved from a single store concept into a nationally recognized brand known for its sensory retail experience and authentic approach to ﬂavor. With innovations in product development, enhanced franchise support systems, and a renewed focus on guest experience, the brand continues to adapt to changing markets while preserving the craftsmanship and community spirit that started it all.

a Budding e xecutive team

In tandem with retail growth, the company spent 2025 building out its leadership team with two key internal announcements:

• Sal Golfo has been appointed Supply Chain Manager. Based at the company’s distribution center in St. Augustine, Florida, Golfo brings more than 26 years of supply chain and operations experience. His focus will be on supporting efﬁciency, scalability, and consistency as the brand grows its national footprint.

• Tatum Gordon has been promoted to Director of Project Management & Communications, where she will lead multi-department initiatives, streamline work ﬂows, and ensure clarity and alignment across the organization.

“These leadership appointments reﬂect our dedication to building a strong foundation for the future of our business,” said Rehling. “With Sal’s expertise in supply chain and Tatum’s vision for organizational

alignment, we are conﬁdent in our ability to support both near-term execution and long-term success.”

The brand reaffirms its commitment to building a business that thrives on authenticity, connection, and staying power. Rooted in its mission of creating and sharing the experience of a more flavorful life, The Spice & Tea Exchange® continues to inspire curiosity and connection, inviting guests to explore, create, and share moments that celebrate the joy of flavor. With more than 90 locations nationwide and continued expansion on the horizon, Freeman and Rehling’s legacy continues to inspire the next generation of women in business.

charting the course for 2026

The brand is looking to bring its cozy and experiential retail concept to Holland, Traverse City, and Mackinac Island, MI, along with Door County, WI.

“We are targeting areas known for their beauty, vibrance and small-town, community-oriented sense of belonging. Expanding into charming towns throughout the Midwest allows us to bring the unique sights, smells, and tastes of The Spice & Tea Exchange® to even more guests nationwide,” said Tatum Crews, Vice President of Sales. “Each store opening is a milestone that reﬂects our commitment to creating and sharing the experience of a more ﬂavorful life.”

The Spice & Tea Exchange® encapsulates the cozy, Main Street USA feeling of warmth that the Midwest is known for— timeless beauty, welcoming communities

and a dedication to small businesses, with successful stores open and operating in:

• Crystal Lake, IL

• Valparaiso, IN

• Port Washington, WI

• Grosse Point, MI

• Rochester, MI

• Bellaire, MI

• West Des Moines, IA

• And beyond.

Additionally, the brand recently opened new stores in Apex, North Carolina, Delray Beach, Florida, and Brighton, Michigan. Most recently, the location in Noblesville, Indiana opened its doors in mid-November of this year. These openings reinforce the brand’s mission to create immersive, sensory-driven shopping experiences in vibrant communities nationwide.

“We want to be the franchise of choice for quality, distinctive seasonings and teas, while generating excitement in the marketplace by immersing our guests in the unique sights, smells, and tastes of The Spice & Tea Exchange®. Being able to give franchisees the power to create and share the experience of a more ﬂavorful life embodies our mission of supporting our communities,” Crews said. “This past year has been huge for us in terms of scaling up to prepare for our refreshed franchise opportunity. We will be moving into a 90,000 square-foot distribution center to keep up with this new phase of growth and are ready to welcome aspiring business owners into our family.” v

Buildin G sTron G er Co MM uniTies

Throu G h MoV e M enT and

ConneCTion

While franchise growth often means reaching new communities and engaging new audiences, the first flagship location always holds a special place. That’s especially true for The Bar Method, which has returned to its roots in San Francisco after 24 years, injecting fresh energy into the city.

Over the past year, being part of the ﬁtness industry has meant more than just workouts for my business partner and friend, Noreen, and me. We’ve learned it can be a catalyst for community, wellness, and urban renewal. As longtime franchisees and instructors with The Bar Method, that belief came full circle as

we debuted our third studio – this time in downtown San Francisco.

Honoring the legacy

The Bar Method began in 2001, built on two decades of dedication from founder Burr Leonard, who designed a technique to empower people of all ages and physical abilities to build healthy bodies for life. By the early 2000s, the ﬁrst ﬂagship studio opened in San Francisco, marking a milestone for the Method and its growing community. So, when Noreen and I had the chance to bring The Bar Method back to its roots in the heart of San Francisco, we knew it was more than just another studio opening – it was a full-circle moment.

the power of partnerships

Business ownership is best done with a network of support. Franchising with The Bar Method opens the door to a strong community of entrepreneurs who want to see each other succeed. Whether you have a business partnership, like Noreen and I, or you are opening a studio independently, you’ll never be alone in business ownership with The Bar Method.

Our journey began more than two decades ago, when we each discovered The Bar Method in San Francisco’s Marina district in the early 2000s. Although we didn’t know each other then, our shared passion for the Method and desire to open studios brought us together. By 2003, just two years after the brand’s first flagship studio launched, we were both certified instructors. Soon after, we opened our first location in San Mateo. Our second studio followed in Palo Alto in 2010, and now, in 2025, our long-held dream of opening in San Francisco, where it all began, has come true.

Over the years, as our relationship and businesses evolved, Noreen and I have found a rhythm that allows us to lean into our strengths and grow our business in lockstep with one another – at this point we’re ﬁnishing each other’s sentences. Connecting with the broader network, whether it’s in-person with our neighboring studio owners or online, the ability to learn from the other studio owners has been invaluable. From the West Coast to the East Coast, The Bar Method has kept us connected with best practices and advice –allowing us to focus on what matters most: our clients.

We’re not just doing what worked 20 years ago. We’re adapting, innovating, and attracting new clientele because of it. The Bar Method’s evolution has helped us stay relevant in a competitive market, and our partnership has kept us grounded.

Built to last

As Noreen and I reﬂect on the industry 20 years ago, we’ve seen a transformative shift from our signature Bar Method class to an emphasis on strength training. In light of this consumer shift, class formats have been added, and the methodology has been reﬁned by the expert technique team and Bar Method staffed physical therapists to appeal to strength enthusiasts while staying rooted in a tried-and-true workout that loyalist love. Now we see 25-year-olds joining and embracing heavier weights and, in the same vein, we also have 70-yearolds lifting 8 lbs. weights in compound movements. Noreen and I are just blown away by the resilience and strength of our members, at every stage of life. Witnessing transformative results in our studios every day is a powerful testament to our method and our ability to change lives through studio ownersh ip.

purpose- driven growth

Opening a studio in a major city like San Francisco, where competition is ﬁerce, is a symbol of our growth and dedication to building something purposeful we can share with others. As consumer demand for wellness continues an upward trajectory, ﬁtness spaces are becoming hubs where people can gather, build their routines, and create a tight-knit community they’re proud to be a part of.

Across The Bar Method franchise system, memberships grew by 14.2 percent from 2022 to 2024, a clear reﬂection of the industry’s momentum and the growing demand for results-driven ﬁtness experiences. Beyond the numbers, this growth speaks to the kind of community we’re building. Our San Mateo studio set the tone early on, creating a space where people felt seen, supported, and empowered. That sense of belonging is the essence of wellness. We’ve had clients attend classes since day one, and many have become like family to us.

looking ahead

Bringing The Bar Method back into the city of San Francisco in 2025 is a reminder of how far we’ve come and how much potential still lies ahead. From both a business and wellness perspective, we’re proud to be part of an industry that’s transforming lives and empowering individuals to build stronger bodies and a healthier sense of self. With boutique ﬁtness continuing to thrive, there’s never been a better time to invest in this movement. We’re excited to keep fostering connections, driving growth, and cultivating a vibrant community that inspires lasting change. v

of ai inTeG raTion for fran C hisees

AI is becoming an essential tool for many business owners, including franchisees. Implementing AI software into your business workflow can be a huge boon when used correctly, increasing efficiency, reducing costs, and improving productivity by automating redundant tasks. It can do anything from automating workflows to helping you craft a business proposal.

However, when AI integration is done poorly, it can frustrate employees, turn off customers, ﬂatline productivity, and ultimately waste signiﬁcant time and money. If Franchisees plan to implement AI software into their business, it is essential that they put a lot of thought into the process so they can do the right things and avoid the wrong things. AI, like any tool, can help or hurt your business depending on how you use it. Here are a few things I recommend you do and avoid when integrating AI software into your franchise location.

do: Recognize that aI technology is new and has limitations

When you begin researching AI software, you'll quickly learn that companies are eager to showcase all the amazing ways their software can beneﬁt your business. They will promote a world where AI can eliminate redundant tasks, keeping you and your team operating at peak efﬁciency. These are always ideal scenarios, and it's important to understand that while AI can be a powerful tool, it won't suddenly organize a chaotic business. The industry

is currently experiencing rapid changes, and AI technology is constantly evolving. However, the major issue with most AI software today is that these products are often much newer than the problems they aim to solve. Many franchisees face a five-year problem, yet they hire an AI company that has only been around for 18 months. You're integrating this exciting new technology, but it's wise to approach it with some skepticism. If something is brand new, it’s largely unproven, and that’s an important perspective to keep in mind when adopting AI tools. Don’t assume that the first software you try will save your business. Instead, remain skeptical and demand proof from the company that their technology is the right fit for you.

don’t: start with a tool before identifying a problem

You wouldn’t buy a hammer and then wander around looking for something to hit. You’d first identify a problem—say, a loose board—and then pick the right tool to fix it. The same logic applies to AI integration. Start with the problem, not the product. Never ask whether AI is right for your franchise; instead, define the issue you’re trying to solve and look for the technology that best addresses it. There’s no one-size-fits-all AI solution. Some tools excel at coding, others at writing, analysis, or process automation. You wouldn’t invest in an AI built for developers if what you need is one that streamlines your operations. Ask yourself: What outcome am I aiming for? Do I want to automate repetitive tasks, improve governance, or enhance customer service? Understand your franchise’s real pain points first—then choose AI that fits the job.

do: feed it the right data

AI can only be as effective as the information you provide. The more speciﬁc you are about your problem—and the more relevant, accurate details you share about your business—the better AI can help brainstorm solutions. Openended questions often lead to open-ended answers. You can’t simply ask an AI, “What should I do about my sales?”

without context. You're asking a predictive model to guide your franchise when it knows almost nothing about it. You also can’t just buy AI software off the shelf and expect it to create a perfect business strategy with minimal input. Outline what your business does and provide materials that have been filtered for accuracy and relevance—such as current reports, pricing sheets, or customer summaries—so AI is working with real signal, not noise. AI is most powerful when it helps you clarify your own processes, but to use it efficiently, you must first understand them. Instead of asking, “What should I do about sales?” try, “This is what I think my franchise does. What might be missing in my sales process?”

By giving AI speciﬁc, high-quality information and asking targeted questions, you’ll get more useful insight—and ensure it reﬂects the real state of your business rather than assumptions.

don’t: substitute chatbots for customer service

AI chatbots are now common in customer support, e-commerce, and virtual assistance. They can be valuable behind the scenes, helping employees respond faster and more accurately. However, chatbots should not replace direct customer engagement. In my view, chatbots are rarely effective if your goal is to show customers you genuinely care When people are frustrated or need real help, they want empathy, not automation. Reputable companies demonstrate care through personal interaction, not avoidance. Use AI to enhance your customer service— improving human response time and consistency—but avoid using it as the primary interface with customers.

do: Include employees in the integration process

Including employees in the AI integration process is crucial for achieving good results. This means gathering feedback from everyone on your team. The challenge every business faces is that while AI can assist with tasks, it isn't a tool that can solve everything. Employees often ﬁnd

creative, unique, and sometimes odd ways to do things, and an owner can’t possibly account for these without their team's input. You don’t want an AI-created automated process to suddenly make your employees' jobs harder because you never consulted them about their work ﬂows.

AI should be a tool that makes their jobs easier.

It is also crucial to involve employees in the process so they understand that AI is being introduced to assist them, not replace them. Whether we like it or not, many people still strongly resist AI in the workplace. Some staff may refuse to perform a task if they believe AI poses a threat to their jobs. Being transparent and honest about your franchise’s AI implementation and including everyone in the process ensures that your team recognizes AI is here to support them, not take their jobs.

don’t: Integrate behind the franchisor’s back

As a franchisee, you need to consider your franchisor's needs. Don’t invest a lot of money in AI integration without their approval. Write an AI integration plan that highlights how AI can improve your franchise’s efﬁciency. Don’t hesitate to share what you believe truly works for your location. If your idea is strong enough, they might adopt your process nationwide.

AI software can be a great asset or a serious setback for your franchise, depending on how you implement it. Understand AI’s limits, provide it with the right info, and keep your team and franchisor engaged throughout the process. Follow these steps to avoid wasting time and money on ineffective AI integration.

lex Radulovic is the founder of PurpleOwl in Scottsdale. They specialize in building custom software for small and mediumsized businesses. Purple Owl has been helping business owners from across the country build software for nearly a decade.

why o wnershiP fuels e n G aG e M enT: wH aT THE LOTTERY

Ti CKET E X pER im En T

T E aCHES uS ab O u T

ingag E m En T

The concept of ownership goes beyond just material possessions; it taps into a fundamental human psychological need to feel a sense of control and contribution. This principle is a cornerstone of "CEO Excellence," highlighting that when individuals feel ownership over their work and outcomes, their engagement and commitment skyrocket.

People support what they help create.

The Lottery Ticket Experiment

Behavioral scientists once conducted an experiment that illustrates how ownership transforms commitment. Two groups of participants were created:

* Group A was handed a randomly assigned lottery ticket.

* Group B was given a blank ticket and told to choose their own number.

Before the drawing, researchers offered to buy back the tickets. Logically, every ticket had the same odds of winning — so both groups should have demanded about the same price. But the results were stunning.

Those who picked their own number demanded ﬁve times more money to sell their ticket than those who were simply handed one.

Nothing about the odds changed. What changed was ownership. By choosing their own number, people became emotionally invested. The ticket was now theirs.

This story, featured in CEO Excellence and discussed in the Harvard Business Review article "Increase Your Team's Motivation Fivefold," has become a leadership parable. When people create something, they don't just participate — they commit.

the psychology Behind ownership

Two key behavioral concepts explain this phenomenon:

1. The Endowment Effect

2. Self-Determination Theory

Nobel Prize winner Richard Thaler found that people assign higher value to things they perceive as theirs. Once ownership is established, we defend, protect, and elevate that object or idea.

Psychologists Edward Deci and Richard Ryan discovered that autonomy, competence, and connection drive intrinsic motivation. When people feel empowered to shape their environment, their motivation soars.

The combination of ownership and autonomy is rocket fuel for engagement. The simple act of choosing transforms obligation into enthusiasm.

from e xperiment to leadership practice

Too often, leaders overlook this lesson. They build strategies behind closed doors, ﬁnalize decisions, and announce them to

their teams — expecting excitement and buy-in. But real commitment doesn't come from being told what to do. It comes from helping decide what to do.

That's the heart of Ingagement — the leadership philosophy I teach at Ingage Consulting. Ingagement isn't about doing things to people; it's about doing things with them. Engagement happens when people are invited to co-create their future, not when they're asked to comply with someone else's vision.

a case study: Revitalizing a franchise conference

Several years ago, a leading ice cream concept came to us with a challenge. Their annual national conference — a major event for franchisees — was struggling. Only about 15% of franchise owners were attending, and enthusiasm had evaporated. The corporate team had tried everything: new venues, guest speakers, even entertainment, but attendance refused to budge.

When they asked for our help, we didn't start by planning a new agenda. We started by listening.

Our team at Ingage Consulting conducted a series of franchisee interviews and surveys, asking a simple question:

"What would a great conference look like to you?"

The answers were eye-opening. Franchisees didn't want to be talked at — they wanted to be heard. They were eager to connect, share best practices, and collaborate with the corporate team on solving challenges that mattered to their businesses.

So, we completely reimagined the conference from the ground up. Instead of a top-down agenda ﬁlled with presentations and corporate messaging, we created a two-way experience built around listening, interaction, and shared problem-solving.

We designed:

* Roundtable discussions where franchisees could voice their ideas.

* Interactive sessions where corporate leaders listened to feedback in real time.

Evan Hackel - As an author, speaker, consultant, and entrepreneur, Evan Hackel has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion. He is the creator of Ingaged Leadership, the author of the book Ingaging Leadership: The ultimate Edition, and a thought leader in leadership and success.

Evan is the CEO of Ingage Consulting. Visit www.evanhackel.com

* Collaborative workshops that turned challenges into co-created solutions.

The result? Attendance skyrocketed from 15% to 85%.

But the numbers tell only part of the story. What really changed was the energy. Franchisees left the event feeling inspired, respected, and truly connected to the brand. The following year, participation in company initiatives surged. One leader told me afterward, "We stopped running a conference for our franchisees — we started running one with them."

That's Ingagement in action.

the ceo's Role: from dictator to facilitator

This principle scales far beyond conferences. The best CEOs — as Dewar, Keller, and Malhotra highlight in CEO Excellence — don't dictate. They facilitate.

They see their role not as the architect of every decision but as the curator of collective intelligence. They create environments where people can choose their "numbers” where teams shape the strategy rather than simply follow it.

Leadership today isn't about having the best ideas. It's about unlocking the best ideas in others.

why this Matters More than ever

We're living in an age of chronic disengagement. Gallup reports that only 23% of employees globally are engaged at work (Gallup State of the Global Workplace Report 2023). The rest are either detached or actively disengaged — costing the global economy $8.9 trillion a year in lost productivity (Gallup State of the Global Workplace Report 2023).

But here's the hopeful part: when people

participate in creating solutions, everything changes. McKinsey research shows that organizations that actively include employees in shaping strategy outperform their peers by over 30% in innovation and productivity (McKinsey Global Institute research on employee engagement and organizational performance).

People crave ownership. They want to matter. And when leaders create that opportunity, energy, creativity, and loyalty follow.

from engagement to Ingagement

That's why I use the term Ingagement — with an "I." It's a simple shift in spelling but a profound shift in mindset. Engagement happens when people are invited in — into the process, into the conversation, into ownership.

Ingagement transforms into commitment compliance. . . resistance into resilience . . . employees into entrepreneurs within the organization

When people feel that their ideas helped shape the plan, they don't need motivation. They're already invested.

Bringing It Home

So ask yourself:

* Are you giving your people tickets, or are you letting them choose their numbers?

* Are your strategies announcements, or invitations?

* Do your teams feel like spectators or cocreators of your success?

If you want lasting engagement, make it Ingagement — the difference between telling and involving, between compliance and ownership, between attending the conference and building it together.

Because the truth is timeless: people don't ﬁght for what you tell them — they ﬁght for what they build. v

When Maryanne and Paul Goldsmith considered starting to franchise in Spring Hill, TN, they faced a unique challenge: could they successfully operate two businesses at once? Since then, they’ve built a familyfocused wellness hub that has become a cornerstone of their community.

Today, the husband-and-wife team owns a co-branded Saladworks/Frutta Bowls fastcasual restaurant. Saladworks offers a fully customizable menu of salads, grain bowls, and wraps, and Frutta Bowls known for its acai bowls, smoothies, toasts, and protein bites with better-for-you ingredients. They also operate a local ﬁtness studio dedicated to helping members build strength, conﬁdence, and healthy habits.

The journey began when Maryanne joined the ﬁtness studio seeking community and connection. She quickly became a member, drawn to the energy of the studio and the sense of belonging it provided.

Her husband Paul, a former nonproﬁt consultant and current board member of a local nonproﬁt addressing food insecurity, joined soon after.

Following the pandemic, the couple became even more aware of the importance of health and wellness. This inspired them to explore franchise opportunities that aligned health and wellness with their passion for supporting families. Though initially hesitant to pursue restaurants, they recognized a gap in Spring Hill for convenient, nutritious dining for families and decided to debut the Saladworks brand. A few weeks later, they received an opportunity to purchase the local ﬁtness studio they attended with another couple in Spring Hill. Rather than choosing one path over the other, the Goldsmiths embraced both, creating a dual-brand portfolio focused on ﬁtness, nutrition, and community.

Now, with two complementary brands under their ownership, they have developed strategies that strengthen and connect their two brands, deﬁning their success around operations, marketing, and community engagement.

strategic co-Branding

The Goldsmiths’ co-branding strategy has been a key driver of both businesses’ success. Saladworks appeals to parents, while Frutta Bowls attracts younger crowds, giving families something for everyone. This approach has expanded foot trafﬁc, strengthened catering opportunities, and boosted overall revenue by 30% year over year.

Another major part of this growth has come from deliberate cross marketing between their ﬁtness studio and their co-

branded Saladworks/Frutta Bowls. The couple chose to integrate the two brands because they saw the natural connection between ﬁtness and nutrition and believed members would value convenient access to healthy meals before or after a workout.

To implement the strategy, they tested a simple idea first: members could pre-order salads to be ready when they finished class. They also offer Saturday specials where custom acai bowls are made available for the studio members after their workouts. Members appreciate the convenience of having a healthy meal ready to go. At Saladworks, the Goldsmiths post in-store signage and insert flyers in to-go bags promoting the fitness studio’s seasonal offers.

This cross marketing has produced measurable results. Studio members visit the restaurant multiple times per week. The strategy strengthened both brands and reinforced the Goldsmiths’ health forward mission in a way that felt natural to the community.

Hands- on operations and family focus

Maryanne manages day-to-day operations at Saladworks and oversees the ﬁtness studio staff, while Paul focuses on marketing, strategy, and community partnerships. Their approach is personal: they are present in both businesses every day, interacting with customers, leading by example, and mentoring employees, many of whom are working their ﬁrst jobs. They chose this hands-on approach because they believe culture cannot be delegated. Being present allows them to model the level of hospitality and excellence they expect from their teams

and builds trust with employees and members. People know the owners. They see them working alongside staff, supporting team members, and greeting guests.

This daily involvement has strengthened retention. Many team members have stayed longer than typical for entry level positions. Studio members often comment that seeing the owners regularly adds to the sense of community. Problems are solved faster because they are on site. The Goldsmiths believe this commitment has been one of the clearest advantages in their growth and consistency.

community engagement

Community involvement is central to the Goldsmiths’ approach. They provide Frutta Bowls acai bowls as a healthy concession option at their daughter’s high school’s sporting events, and Saladworks caters for other area schools with nutritious meals for students and staff. The couple also hosts beneﬁt nights, raising funds to support food insecurity through The Well Outreach. Through these efforts, they’ve built trust, promoted wellness and nutrition, and strengthened ties with local families.

growth and Recognition

Since opening their Saladworks/Frutta Bowls co-brand in June 2024, they’ve achieved steady month-over-month revenue growth, earning them Saladworks’ “Rising Stars” recognition from parent company WOWorks. Additionally, since purchasing their ﬁtness studio in 2022, membership has grown signiﬁcantly, bringing their total membership to over 400.

For the Goldsmiths, success isn’t just measured in memberships or revenue, it’s reflected in the families they’ve helped, the young employees they’ve mentored and the sense of community they’ve nurtured. By combining their Saladworks/Frutta Bowls with their fitness studio, they’ve created a hub that brings their passion for supporting families together with the community’s health and wellness needs. Every day, Maryanne, and Paul lead by example, showing that thoughtful, handson ownership can be both profitable and meaningful, and that a business can make a real difference in the lives of those it serves. v

auThenTiC iT y oV er alG oriTh M s:

WHY Fr An CHISE Br AnDS MuS t

rEC l AIM tHE HuMAn Vo ICE

In an era where automation dominates nearly every aspect of marketing, franchise leaders face a critical question: how much of their communication should still come from people rather than platforms?

Technology has made it easier than ever to generate content, analyze trends, and manage outreach. Yet as artiﬁcial intelligence continues to reshape brand storytelling, the most successful franchises will be those that remember what automation can never replicate, authentic human connection.

the cost of over-automation in franchise Marketing

Automation offers efﬁciency, but efﬁciency alone does not inspire loyalty. Many franchise systems have leaned heavily into AI-generated content, templated social media updates, and automated email sequences. While these tools have undeniable value, they risk stripping away the local character and personality that make franchise communities unique. Franchise success has always relied on relationships built one conversation at a time. Consumers engage most with messages that feel personal, rooted in shared experiences, and aligned with the values of their neighborhoods. When marketing becomes too automated, it loses the warmth that drives emotional connection. Effective franchise marketing requires more than optimization; it

demands genuine storytelling that reﬂects real people and real places.

Reintroducing Humanity Into digital strategy

Modern digital marketing gives brands the tools to reach millions, but scale alone is not a substitute for authenticity. Franchises must think of technology as a bridge rather than a barrier between brand and consumer. The most impactful campaigns

blend automation with personal interaction, using data to inform strategy while ensuring the voice remains unmistakably human.

This means crafting messages that sound conversational rather than mechanical, and encouraging franchise owners to speak directly to their communities. Local teams should be empowered to adapt corporate narratives to reﬂect regional nuances. In doing so, brands preserve consistency

while allowing space for individuality, a balance that reinforces trust.

The franchises that lead the next chapter of marketing will use automation not to replace people but to amplify them. A thoughtful integration of AI tools can free marketers to focus on what technology cannot replicate: creativity, empathy, and the instinctive understanding of culture.

why authentic pR still wins

While digital tools dominate the conversation, the core principles of PR remain the same. Public relations, at its best, is about credibility, and credibility depends on authenticity. Press coverage, community partnerships, and thought leadership only resonate when they are grounded in genuine perspective.

Franchise executives who embrace visibility as individuals, sharing insights, addressing challenges, and celebrating success stories, create deeper emotional equity for their brands. This is not about producing more content but about shaping messages that feel sincere. Whether through interviews, local events, or executive commentary, authentic communication cuts through the noise of automated messaging and establishes authority built on trust.

In this sense, digital PR serves as the connective tissue between automation and authenticity. It enables franchises to tell stories across platforms while maintaining a human-centered narrative. When aligned with traditional PR principles, digital channels can strengthen visibility without sacriﬁcing personality.

Building long-term loyalty through Human storytelling

Consumers today are more discerning than ever. They know when a message comes from a bot, and they reward brands that choose honesty over polish. Franchises that prioritize transparency in their communication, acknowledging challenges, highlighting real employees, and spotlighting customer experiences, build loyalty that cannot be bought through automation alone.

torossian is the Founder & Chairman of 5W Public relations, one of the largest independentlyowned Pr firms in the united States. Since founding 5WPr in 2003, he has led the company’s growth and vision, with the agency earning accolades including being named a Top 50 Global Pr Agency by Provoke media, a top three NYC Pr agency by

one of Inc. magazine’s Best Workplaces and being awarded multiple American Business Awards, including a Stevie Award for Pr Agency of the Year

Storytelling remains the most powerful marketing tool available to any franchise. When narratives reﬂect genuine human experiences, they evoke emotion and create connection. This connection drives repeat business, fuels referrals, and transforms casual customers into advocates. No algorithm can replicate the feeling of being seen, heard, and understood by a brand.

the future of franchise Marketing Belongs to the Human voice

Technology will continue to advance, and franchises should absolutely embrace

innovation. However, the next phase of growth will depend on striking the right balance between efﬁciency and empathy. The brands that thrive will be those that use technology to enhance, not replace, the authenticity that deﬁnes them.

Automation can process data, but it cannot tell stories that move people. It can predict behavior, but it cannot understand why people care. The true competitive edge in the future of franchise marketing will belong to those who use every digital advantage available while never losing sight of the human voice behind the message. v

ronn

O’Dwyers,

le V eraG inG eV enT s To Grow your Business

Business today is about relationships, and there’s no better way to build them than through the in-person networking that an event provides. Events bring your customers together to build rapport while providing unmatched opportunities to grow your network and build new relationships — bringing to life the adage that people buy from those they know, like and trust.

That’s been our experience at Fully Promoted of Southern New Hampshire. In September 2025, we held our second annual Fully Promote New Hampshire Businesses, which started as a way to show appreciation to our customers and has become one of the premier events for the

region’s business community. We saw a deﬁnite revenue pop in our business after the 2025 event in September — it was our best month ever, in fact, with 68% revenue growth over the previous September.

I can’t attribute all of that to the event; a lot of it may be due to people starting to spend money again as pent-up demand is ﬁnally unleashed. And after months and even years of meeting online, I think we’re all hungry to think outside the Zoom box and meet local customers out in the world again.

eventful events

The first thing you have to do is define the customers you want to target and then find different events throughout the year that align with your product or service.

Let’s say you’re a franchisee of an HVAC company. What is your niche? Do you want to do only commercial spaces or residential developments? Find events that focus on the niche. Then you can go in as the subject matter expert to talk to those potential clients.

What if there isn’t an event for your target

Sal Calautti

Sal Calautti & mike besaw

market? Is that an opportunity to create one, maybe in alliance with other local organizations? Partnerships broaden your reach and can help you learn best practices for event planning and execution.

Local Chambers of Commerce and business groups give you access to new resources, including shared marketing of your event. Your franchisor can also be a valuable partner. Invite them to the event and collaborate with them. There may be ideas they can share because they’ve seen what other franchisees are doing. That’s one of the advantages of being part of a franchise: We get a network we can all bounce ideas off of. So, leverage that relationship.

Budget will be a signiﬁcant factor in what you offer. It’s true that you have to spend money to make money, but you don’t have to break the bank. If you have a booth at an event, it doesn’t have to be a giant display. Make sure you have the simple things, like signage that stands out and captures attendees’ attention.

Giveaways are essential, but they don’t have to cost you $5 or $6 apiece; a $2 or $3 item can be just as effective. What matters is that you have something people can walk

away with that has your logo on it, so when people need your goods or service, they’re going to remember you. Stay away from trendy pieces (How many people still use their ﬁdget spinner?) and choose practical items people will use every day, so they’ll see your logo every day. Working with a branding expert like your local Fully Promoted can help you strategize which products will make the most impact for your business.

One of the most memorable giveaways at our Fully Promote New Hampshire Businesses event was our Hat Bar, which not only engaged attendees but also showed our capabilities. We created four or ﬁve different patches and heat-pressed them onto hats that we then handed out to clients and prospects. Experiential elements like this can make a lasting impression on your target customers; they make people pause for a moment and engage with your brand, opening opportunities for dialogue and networking.

The ﬁnal component is to market the heck out of your event. Two months out from the event, start promoting it to your top clients. Not everyone will come, but they’ll appreciate the invitation. Work with

“ One of the most memorable giveaways at our Fully Promote New Hampshire Businesses event was our Hat Bar, which not only engaged attendees but also showed our capabilities.

aBout sal c alauttI : Sal Calautti is the owner of Fully Promoted of Southern New Hampshire (FPSNH). He has over three decades of management experience across an array of industries and serves on the boards of various regional groups and industry associations. FPSNH the third largest Fully Promoted franchise in the U.S., offering comprehensive branding solutions with an impressive lineup of top names in apparel, thousands of unique products, and expert embroidery and printing services.

your partners’ marketing teams to craft a simple campaign and use your social media channels to spread the word.

commitment to success

With algorithms, social media and other tech punching through our lives, in-person relationship-building events have become even more critical in bridging the gap between a very saturated online marketplace and genuine human interaction. By viewing events as opportunities to bring their business community together and network, anyone can make their event a success. It’s just a matter of how much time you’re committed to putting in.

Whether you’re hosting or attending as an exhibitor, remember that a successful event isn’t just an event: It’s an opportunity to connect to attendees so they’ll remember you when it’s time to do business. v

Meet

Brad Cole M an,

Brad Coleman has spent a lot of his life behind the wheel, just not always in the same way. A Houston native and retired NASCAR driver, Coleman used to focus on driving fast. Now, he focuses on driving safely. As the owner and CEO of SafeWay Driving, the oldest and most established driving school in Texas, he’s focused on making the Lone Star State’s roads safer for everyone.

about safeway driving

Originally founded in 1973 by Coach Eugene and Jeanne Walker, SafeWay Driving has more than 24 locations across Texas, including 22 franchise locations, and has one goal: preventing the phone call that no one wants. And, it’s successful. According to the Texas Department of Public Safety, SafeWay graduates have a ﬁrst year crash rate of 3.28%, while the ﬁrst year crash rate of other commercial driving schools in Texas is 5.27%. SafeWay Driving has more than 50 years of experience in training more than 275,000 drivers.

Coleman’s connection to SafeWay Driving is personal. His sister, brother, and himself all completed the SafeWay Driving program as teenagers. When Coleman’s path took him to the world of professional racing, his life changed. At just 14, he earned a professional racing license, making him one of the youngest drivers ever to do so. By 16, he was competing in the 24 Hours of Daytona with two other drivers of the same age, ﬁnishing seventh out of 64 teams. Over the next several years, he raced for top NASCAR teams including Gibbs Racing where he shared the No. 18 car with Kyle Busch, and Hall of Fame racing, owned by football legends Troy Aikman and Roger Staubach.

As part of his sponsorship work for the teams, Coleman would often talk to high school students about the dangers of distracted driving. One day, he saw it all click for a teenager who had gone through their simulator and tried to drive while distracted on a phone.

“Seeing the impact I made in that kid’s life sparked a passion for teaching people how to drive safely,” said Coleman. “I started to think there may be something there that I wanted to pursue as a career after NASCAR.”

With encouragement from his father, Coleman approached his old coach and the founder of SafeWay Driving about buying it. The timing was right. Today, he runs the company and has helped it expand across Texas, modernize its curriculum, and - of course - continue to keep safety at its core.

the safeway driving difference

Coleman notes that SafeWay Driving isn’t like other driving schools where students just hop in the car and instructors start spitting off everything they’re doing wrong. Coleman’s program - the proven and proprietary SafeWay Driving System - follows a curriculum and is designed to create long-term safe driving skills.

“SafeWay Driving isn’t just about helping people get their licenses,” said Coleman. “We are here to truly teach them how to drive.”

SafeWay students learn by using special driving tracks designed to develop subsequent skills, and by using commentary driving to direct them on where their eyes should be looking and having students constantly verbalize back to the instructor during the lesson.

The SafeWay Driving program combines a flexible, engaging, disciplined online course with the very best professional, behind-the-wheel instruction from trained experts. It maintains a modern fleet of driver training vehicles at all times (no car is more than four years old), each equipped with right-side driver trainer brakes and accelerators, state-of-the-art safety features. Driving sessions are conducted on specific planned driving "tracks.” Safety

is of utmost importance, and vehicles have both inward and outward-facing dash cams, and GPS tracking.

SafeWay Driving not only trains teens, but also trains adults and conducts corporate driver training for large corporations such as Shell, ExxonMobil, and BP.

safeway driving’s growth

Franchising has helped the company grow into what it is today, with 22 franchise locations and counting. Its newest location just opened in Schertz, Texas and territories are still available. SafeWay Driving looks to partner with potential franchisees who are embedded within their communities and looking to make a real difference within their towns and on their roads.

“We deliberately chose franchising as our growth strategy because we see real value in partnering with people who are already embedded in their communities,” said Coleman. “We want to partner with the kind of people who live there, work there, play there, and have been part of those communities for a long time. They genuinely want to see the lives of the people they know impacted in a positive way.”

And, what better way is there to improve your community than to save lives? To make your roads safer? To raise the next generation to be better drivers?

“Our vision is for each SafeWay Driving location to feel like a local small business,” said Coleman. “The best way to do that is to team up with local individuals who love their communities and want to make an impact while also running a business. You can save lives while making money.”

Looking ahead, Coleman aims for SafeWay Driving to be the largest driver education program in Texas by 2030.

“Ultimately, if we are the safest driving school and then the largest in 2030, our crash statistics across Texas should reﬂect that,” said Coleman. “We should start to see some real, tangible and lifesaving results on the roads and that’s what matters most.” v

Trainin G your eMPloyees T o work wiTh ai like iT ’s a new Pu PP y.

As artificial intelligence becomes more integrated in today’s society, franchises across all industries should be exploring how to use it to work smarter and faster. AI can support a range of needs, from curating social media content and responding to customer reviews, to generating marketing ideas or refreshing old training materials.

But as powerful as the technology is, its value depends on how well it reﬂects your brand’s unique voice and message. AI should speak in the same tone and values your business is known for. This doesn’t happen automatically… it has to be trained.

At Zoom Room, we’ve spent years studying the relationship between humans and dogs or non-human learners. Our core philosophy is that we don’t train dogs; we train the people who love them. We’ve found that behind every behavioral issue is a communication issue. That applies to AI.

mark Van wye, the CEO of Zoom Room, the nation’s highest-rated dog training franchise, and author of the #1 bestselling book Puppy Training in 7 Easy Steps.

To ensure your franchise succeeds with this new intelligent tool, you have to lead your people with the same process we use in training: empathy ﬁrst, structure second, curiosity always.

1focus on understanding, not control

Dog training isn’t about domination; it’s about clear communication. You can’t train a poodle to understand English, but you can teach it cues it recognizes and reinforce them consistently.

AI works the same way. It isn’t sentient; it doesn’t understand intent, tone, or context like a human. Frustration happens when people expect it to. Employees often assume the tool “knows what they mean,” and results feel unpredictable—not because AI is failing, but because humans are projecting reasoning where it doesn’t exist. The solution is simple: observe, test, and adjust. Pay attention to how the tool responds, note patterns, and reﬁne prompts to get the results you need. Leaders can model this approach by asking, “What did this tool do well?” before “What did it miss?”

2create structure that supports creativity

A successful training session starts with structure. Consistency builds trust and trust encourages exploration. Adopting AI into your franchise system should follow the same principle.

Encourage employees to use AI for brainstorming new promotions or reﬁning operations but have a peer review process in place for brand alignment and messaging. The magic of AI isn’t that it feels like a coworker, it’s that it can scan 10,000 documents in seconds, write in ﬁve voices, spot inconsistencies, and produce 20 options instead of one. It never forgets formatting rules and doesn’t get tired at the end of the day. Train your team to appreciate those traits and see the platform as a creative partner, not a replacement.

3positively Reward creativity, not perfection

At Zoom Room we train through positive reinforcement, celebrating small wins instead of punishing mistakes. That

same psychology can drive successful AI adoption. If your employee ﬁnds a new creative and responsible use for AI, spotlight them. Share great prompts with the rest of the team and showcase the outcomes. Encouraging experimentation fuels curiosity, and curiosity drives innovation.

4train people to listen

The best trainers aren’t the loudest people in the room; they’re the most observant. A wagging tail doesn’t always mean happiness or excitement; a growl isn’t always aggression. Once you learn to read subtle cues, the whole relationship changes. Listening to your AI works the same way. The best users aren’t techies, they’re interpreters. They question the tone, context, and source for credibility. Just because AI can write ﬂuently, doesn’t mean it’s always correct. That’s why leaders should teach teams to read between the lines of AI output: Does this sound like us? What’s missing? How will customers interpret it?

This kind of “listening” prevents misinformation, protects brand voice consistency, and ensures AI is supporting— not replacing—sound human judgment.

5own your emotions

Every trainer knows that dogs mirror our energy. If you are anxious, they are

anxious. If you are calm, then they are calm.

Your team members are doing the same thing. When leaders approach AI with panic or unease, employees follow suit. Show steady conﬁdence. Acknowledge uncertainty but emphasize the desire for adaptability and utilizing it for growth. The real leadership advantage in the AI era isn’t technical expertise, it’s emotional ﬂuency.

final thoughts

AI is here to stay; it’s crucial to not fear it but rather embrace it. It’s a coworker with a different kind of logic. It doesn’t dream, empathize, or understand guilt, but it does see patterns we can’t.

The best leaders won’t just be tech-savvy; they’ll be translators. They’ll know how to bridge the gap between the emotional logic of humans and the algorithms’ pattern driven logic.

At Zoom Room we train owners to meet their pets where they are, not to make them behave more like humans. The same principle applies to AI. When your team sees you approaching new tools with empathy, structure, and curiosity, they don’t just adapt, they will thrive. Celebrate learning, reward experimentation, and remember whether you’re training dogs or leading humans, success always begins with listening.

sI mple. proven.

T he h U man

elemen T of scal I ng

prof ITable. fI ve f ranch I ses T haT w eaT her T he sTorm whaT s new! anno U ncemen T s from T he I n DU s T ry

w hy e ssen TI al s erv I ce f ranch I ses r ema I n T he

s mar T es T Inves Tmen T I n

Uncer Ta I n T I mes

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Have Your Say

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52 Chris Arnold: how staying in the handyman lane helped chris arnold Build a scalable, recession-Proof Business

Expert Advice

34 Chris Conner: simple. Proven. Profitable. Five Franchises that Weather the storm

50 Jeff Oddo: the human Element of scaling

56 Mike Espositio: Why Essential service Franchises remain the smartest investment in Uncertain times

c aRI ng s en I o R s e Rv I ce

deepens Arizona roots with third

state location

Caring Senior Service, a non-medical, personalized home care services company, announced today it has opened its third location in Arizona at 2345 E. Thomas Road, Suite #204, in Phoenix.

after observing firsthand the critical role that reliable, high-quality care plays in supporting aging adults and their families, caring senior service of Phoenix central owner Julie stelianides said she was motivated to establish the organization’s mission within her community.

t he U.s census Bureau reported that the metro Phoenix population grew from 4.2 million in 2010 to 4.8 million in 2020, and the city’s share of the population older than 65 increased from 12.3% to 16.6% over that same period.

“Phoenix continues to attract retirees from across the country, and many of them want to remain in the homes they’ve built their lives in,” said stelianides, who spent 15 years as a psychologist. “our goal is to provide quality, in-home services that help seniors live safely and independently.

During her time as a psychologist, stelianides worked with teens, adults and seniors in both hospital and private settings. she said her natural connection with older adults and belief in aging with dignity inspired her decision to open a caring senior service location.

caring senior service founder and cEo Jeff salter said owners like stelianides strengthen the company’s reputation for professional and compassionate care.

“Every time we open a new location, we expand our capacity to help seniors live the lives they want in the comfort of their own homes,” salter said. “Julie’s background in psychology and her dedication to older adults make her an incredible addition to our caring family.

https://caringseniorservice.com/phoenix-central/

Veterinarian-Turned-Franchisee Fuels s cent H ound’s Expansion in Raleigh and Richmond with 20-Unit Deal

Scenthound, the nation’s leading dog wellness franchise, has partnered with a licensed veterinarian and seasoned entrepreneur to expand its footprint on the East Coast. Dr. Jaime Pickett, a former multi-unit Banfield Pet Hospital and Papa Johns franchisee, has signed a 20-unit agreement for Raleigh, NC and Richmond, VA.

having previously practiced veterinary medicine, Pickett has been deeply engrained in the pet wellness industry for more than two decades. she also brings firsthand experience in business operations from running pet care and food franchises for 18 years. “i was really drawn to scenthound because of their core values and culture, which i deeply resonate with,” said Pickett. “Everything is laid out in a way that removes the guesswork for franchisees, backed by proven leadership and a scalable model. t he pet care market continues to grow, and i knew i wanted to remain in this space—supporting pets and their families in a proactive, wellnessfocused way.

With Pickett’s extensive background in both franchising and pet wellness, scenthound leadership sees her as an ideal partner to help grow the brand in these new markets.

“Jaime’s unique combination of franchise expertise and passion for pet wellness makes her an incredible addition to the scenthound family,” said Josh lyon, chief operating o fficer of scenthound. “receiving interest from someone who has a deep understanding of franchising and is a veterinarian further validates our model and growth potential.

With the pet industry expected to reach $277 billion by 2030, scenthound is primed for explosive growth. Being category creators in a recession-resistant industry, both multi-unit operators and aspiring entrepreneurs are flocking to scenthound’s franchise opportunity.

Visit www.scenthound.com or follow the brand on Instagram and LinkedIn. To find out more about franchise opportunities, visit www.franchise.scenthound.com

tI de c leane R s Expands Coast to Coast with Strategic LA Acquisition by Franchise Group Clean Rock Ventures

Tide Services, the Procter & Gamble (NYSE: PG) subsidiary behind Tide Cleaners and Tide Laundromat, has strengthened its coastto-coast footprint with the acquisition and rebranding of four former Flair Cleaners locations in the Los Angeles area.

t he newly branded stores — located in santa Monica, redondo Beach, studio city and Valencia — are owned and operated by Jon and Megan Mut of clean rock Ventures, marking t ide cleaners’ first entry into southern california.

“With this acquisition, we are modernizing legacy dry cleaners, investing in local ownership and building a stronger nationwide

network,” said andy gibson, President & cEo of t ide services.

all four la-area stores use greenEarth® cleaning, a non-toxic, environmentally friendly dry-cleaning process that aligns with t ide cleaners’ focus on sustainability. t he Muts, longtime residents of california’s san Fernando Valley and graduates of california state University northridge, bring a strong record of community engagement, including post-hurricane Katrina recovery work with habitat for humanity.

“People expect more from their cleaners, and they should,” said Jon Mut. “We’re focused on quality, convenience and care, and our goal is to deliver an experience that customers can feel good about.”

“We’ve built our lives and careers here in california, so opening stores in the neighborhoods we call home is deeply meaningful to us,” added Megan Mut.

t he la acquisition complements a significant expansion in Florida, where franchisee group consolidated cleaners, inc. & consolidated l aundromats, llc (cci & cll) is adding 14 new t ide cleaners locations in Palm Beach, Broward and Miami-Dade counties, bringing their total to 33 in the state.

t hese expansions are part of t ide services’ broader growth strategy, which has pushed its combined t ide cleaners and t ide l aundromat footprint past 200 locations nationwide.

TideFranchise.com.

full s peed auto M ot I ve® Appoints Brian Maciak as Chief Executive Officer

Building on a strong year of growth, FullSpeed Automotive, one of the nation largest franchisors and operators of automotive aftermarket oil change and repair facilities, has appointed Brian Maciak as Chief Executive Officer. Maciak will lead continued expansion for the company, which is home to flagship brands Grease Monkey®, SpeeDee Oil Change & Auto Service®, and Kwik Kar®.

Prior to joining Fullspeed automotive, Maciak served as cEo of Burt Brothers t ire & s ervice. During his tenure, he nearly doubled the company footprint and drove significant financial growth, creating meaningful value for shareholders in less than 20 months.

Before his time at Burt Brothers, Maciak spent 15 years at t Bc corporation, where he held multiple leadership roles, including President & chief o perating o fficer of the company 3,000+ companyowned and franchised locations across the t ire Kingdom, nt B, Midas, and Big o t ires brands. h e also served as Executive Vice President & g eneral counsel and was one of four members of t Bc Management council, which set the companys longterm strategy and led its executive leadership team.

Fullspeed has tremendous brand

recognition, especially with its 945 owned and franchised g rease Monkey®, speeDee o il change & auto s ervice®, and Kwik Kar® locations, said Brian Maciak. We will build on this solid foundation and lead the team to even greater heights, winning by holding ourselves accountable and delighting customers with honesty and value-added services.

Brian is a high-integrity and empowering leader who embraces a people-first management approach, said Daniel Penn, Managing Director, Mid o cean Partners, and r avi s aligram, Executive chairman, Fullspeed automotive, and o perating Partner, Mid o cean Partners. We are impressed by his sense of urgency, drive for results, and focus on team development.

https://oilchangefranchises.com/

s i MPle. ProV en. ProfiTaBle.

fi V e fran C hises ThaT w

eaTher The sT or M

Back in 2009, the nation began to fall apart. People were losing jobs, facing foreclosures, and scrambling for solid footing. They were desperately seeking work and not sure where to turn.

Meanwhile, I found myself standing in the middle of a recession with nearly a decade of franchising experience under my belt. I knew the franchise development industry like the back of my hand and had already worked with Jimmy John’s, European Wax Center, 911 Restoration, Smashburger, and other well-recognized names.

So, naturally, I ﬁgured: why not start a business during one of the worst economic downturns in modern history?

That’s when I founded Franchise Marketing Systems, a full-service franchise development ﬁrm. I had stepped into a high-demand niche that—despite tumbling stock market numbers and sweeping uncertainty—was only growing. People still needed expert guidance to scale their businesses. I had low overhead, no inventory, and a stockpile of knowledge that wasn’t exactly everyday water-cooler conversation.

What I learned back then still holds true today: when the economy gets shaky, service-based franchises stay surprisingly steady. They’re ﬂexible, cost-efﬁcient, and built on skill—not stockrooms. And in a market where people are watching every dollar and looking for stability, those qualities matter more than ever.

When you’re seeking a business that aligns with your ﬁnancial goals and available resources, service-based franchises are an excellent place to start. The common denominator among them is simple: lower overhead and far less product turnover than your average food or retail model. Instead

Chris Conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion.

Visit www.fmsfranchise.com for more information

of relying on materials or merchandise, you’re putting your expertise to work—and reaping rewards far beyond the dollars you put in.

With that in mind, let’s explore a few service-based franchises that, like mine, were founded on deep industry experience or a sharp understanding of consumer demand.

tech- forward power for the Home’s dirtiest tasks

TidyTaSk was built on three simple but powerful pillars—trust, convenience, and communication. Through its easy-touse digital platform, the brand makes it effortless for residential and commercial clients to outsource their cleaning

needs without the usual back-and-forth frustration. What truly sets TidyTask apart, though, is its proprietary scheduling software, which streamlines everything from booking to service management. Founder Carl Dupper designed the model around real-life pain points—how do you ﬁnd a reliable service for your family or business, and how do you make the process truly seamless? For franchise buyers, that means stepping into a system that is already modernized, tech-forward, and built for scale. With a high-demand service, minimal overhead, and strong operational infrastructure, TidyTask offers a compelling entry point into most markets.

a Brand Boosted by seven decades of e xperience

With nearly 70 years in business, BR iGh TOn POOLS brings a level of credibility and craftsmanship that few service brands can match. Known as one of the top 100 swimming pool builders in the country, the company has earned its reputation through renovation, maintenance, water chemistry expertise, and exceptional customer service. For franchise partners, longevity matters: Brighton Pools enters each new market backed by decades of reﬁned processes and brand trust. What makes this model especially appealing is its built-in mix of revenue streams. Franchisees can tap into construction, remodeling, equipment, service, pool opening/closing and supplies—making it possible to generate income across multiple categories yearround.

Multi-Revenue opportunity in a High- demand niche

dRy ERV En Tz USa approaches home services with a “why stop at one revenue stream?” mentality. Its 3-in-1 model bundles dryer vent cleaning, air duct cleaning, and window and solar panel cleaning—giving franchisees the ability to grow ticket sizes and expand their customer base without additional territory costs. The brand serves a highdemand niche, especially as homeowners become more aware of ﬁre risks connected to unmaintained dryer vents. Add in commercial opportunities, and the model becomes even more attractive. For franchisees, the breadth of services means more upsells, more repeat business, and stronger year-round demand. It’s a scalable, low-competition offering designed to maximize revenue per connection and deliver quick returns.

Recurring Revenue Routes in a low competition space

G. i. BinS takes one of life’s most universally dreaded tasks—cleaning the trash bins—and turns it into a streamlined, eco-friendly, subscriptionbased service. It’s simple: bins go to the curb, the company comes by the next day to clean, sanitize, and deodorize them with professional-grade equipment. The

convenience is a major selling point, but for franchise buyers, the real value lies in recurring revenue and predictable routes. As a veteran-owned brand, G.I. Bins also stands on a foundation of discipline, organization, and reliability. With minimal competition and a service that homeowners instantly understand the need for, franchisees enter a market that’s both high-demand and highly scalable. This is one of those “hidden gem” service niches people don’t think about, until they realize everyone in the neighborhood needs it and word gets around.

contractor-trusted tools to level up Business

LEVEL U P LEak dETECTiOn

fills a massive gap in the pool and spa industry—one where demand is high, competition is low, and specialized skill matters. Leak detection is an underserved niche, and Level Up equips franchisees with proprietary LeakTronics equipment to deliver accurate diagnostics and efficient repairs. The model is startupfriendly, home-based, and built for low overhead, making it ideal for firsttime franchise owners. With ongoing

training and founder-backed mentorship, franchisees aren’t just identifying leaks, they’re ﬁxing them. The brand’s support helps franchisees expand revenue beyond diagnostics alone. As pools age, seals fail, and structures shift, this segment only grows. For investors looking for a wideopen market with strong margins, Level Up Leak Detection stands out.

xplore your options in the service sector

Service-based franchises prove that smart business doesn’t have to be complicated. From TidyTask’s easy scheduling software to G.I. Bins’ curbside cleanups, each brand offers low overhead, high demand, and systems designed to help you succeed. Whether you’re looking for recurring revenue, multiple service streams, or decades of industry expertise, these opportunities turn know-how into a thriving business.

Franchise Marketing Systems has helped hundreds of entrepreneurs ﬁ nd the right ﬁt across the U.S.

To explore these brands—or see how to franchise your own business—visit www.fmsfranchise.com.

leadin G wiTh hear T:

H Ow TO buiLD a bR an D TH aT CaRES an D Su CCEEDS

Entrepreneurs and business owners have a choice: to create a brand for financial gain or a movement that changes lives.

Did real success ever have anything to do with money?

The world’s most extraordinary brands get one thing right: the core of business has a heart. It’s not transactions- it’s meaningful connections that create lasting value. It’s about solving problems and building authentic relationships. Iconic brands lead and inspire through storytelling, and compassionate leadership becomes the ultimate differentiator in a new kind of success.

Are you ready to rewrite the rules?

think like a Business that cares

Business used to go something like this: chase proﬁts, dominate markets, and keep shareholders happy. But smart companies know there’s a better way to measure proﬁtability and longevity in the market:

• The most progressive brands understand that success isn’t one-dimensional.

• Empathy is a powerful tool that reshapes how companies truly operate.

• Purpose matters more than just immediate ﬁnancial wins.

• Genuine compassion isn’t just a marketing tactic.

• Human-centered thinking creates lasting business impact.

• Long-term vision trumps short-term gains every time.

The shift goes beyond typical corporate social responsibility. It’s a radical reimagining of business where human interactions drive strategic decisions and create a real, meaningful difference.

Redefine Business success

To build your care strategy and create that coveted impact, where businesses emerge as catalysts for change, we must ﬁrst analyze and adapt your systems:

Multidimensional Organization

• Demolish traditional departmental silos

• Form teams with expansive, crossfunctional thinking

• Develop adaptive frameworks that anticipate future challenges

• Recognize areas where innovation is more important than KPIs implementing Empathy

• Cultivate environments where intentional listening is encouraged

• Create spaces where team members and customers are heard

• Integrate human-centered design systems for more qualitative decisionmaking

• Elevate compassion with service-based franchise opportunities

Finding Purpose

• Interrogate the deeper “why” behind your work

• Position business objectives to address real-world social issues

• Develop a mission that inspires and challenges

• Align your performance metrics with your principles

Marketing for Brands That Care

• Share real stories of your impact, not just sales campaigns

• Show the humans behind your products and services

• Demonstrate transparency as a core value

• Prove commitment to social responsibility through substantive action how to Center humans

• Map employee and customer journeys as if it were you

• Come up with solutions that address fundamental needs

• Adopt inclusive decision-making chains

• Prioritize accessibility and human dignity

Building Long-Term Strategies around People

• Develop multi-generational strategic roadmaps

• Invest in training and continuous human development

• Create business ecosystems that give back

• Measure success by lives improved, not just dollars earned

The future of business is a nuanced narrative of human potential. As we explore how to measure true impact, let go of the idea that to serve is to suffer, and prepare to reenvision the very essence of success.

Measuring Business Impact Beyond financials

Standard business evaluations crumble in the face of a profound truth: purposedriven brands that care yield not only high impact but also high returns.

patagonia: environmental stewardship with passion

Patagonia has been a paragon of missionoriented business ethos with its dedication to environmental accountability. The viral Don’t Buy This Jacket campaign that disrupted consumer culture in 2011 actually strengthened customer loyalty. Here’s a look at other things they’ve accomplished:

key impact h ighlights:

• Donated 1% of sales to environmental causes

• Pioneered sustainable product design

• Encouraged conscious consumption

• Generated $1.5 billion in annual revenue while prioritizing the planet

Learn more: Patagonia’s Impact Report

toMs: social good as a Business Model

TOMS engineered a new approach to corporate social responsibility with its buy-one-give-one business model that appeals to socially responsible consumers. Their strategy demonstrates that proﬁt and positive societal impact are not mutually exclusive.

key impact h ighlights:

• Donated $200 million in shoes and monetary grants to nonproﬁts worldwide

• Maintained strong market relevance through evolving mission shifts

• Created economic opportunities in developing communities

• Generated $400 million in annual revenue through genuine kindness and transparency

Learn more: TOMS Impact Overview

unilever: sustainability & growth

Unilver is a leader in holistic business transformation. In 2010, they embedded sustainability into their operational practices. Their Sustainable Living Plan was a prototype for an authentic commitment to the outside world, rather than using empathy as a marketing ploy.

key impact h ighlights:

• Reported that purpose-led brands grew 69% faster

• Sustainable brands augmented the company’s overall growth by 75%

• Overhaul of product innovation and life cycle to promote sustainability

• Illustrated that purpose drives social value, which, in turn, deepens brand equity and economic value (to the tune of $70 billion annually)

Learn more: Unilever Sustainable Living Plan

More than profit: the true Measurement of success

The most memorable brands follow a roadmap with curiosity and commitment, leaving clues that they succeeded in their humanitarian efforts. Consider these frameworks to establish and accredit your mission:

• B Corp Certiﬁcation - a high standard of veriﬁcation of social and environmental performance

• Global Reporting Initiative (GRI)comprehensive international standards for sustainability reporting to track and communicate impact

• Social Return on Investment (SROI) - converts social and environmental impact into quantiﬁable ﬁnancial value. SROI = (Social Impact Value – Initial Investment) / Initial Investment.

success Is still Human

Your business isn’t deﬁned by what it earns; it’s about who it helps along the way. The most valuable currency for a brand that cares isn’t money, it’s the lives it changes and the hope it creates.

Purpose is your compass. Compassion is your strategy. And every decision is an opportunity to prove that success isn’t measured in assets, but in every real, positive human interaction with the world around you.

Your legacy begins today. Embrace it!

Belina Calderon-Nernberg, CEO and founder of 1Heart Franchise and 1Heart Caregiver Services , is a visionary leader with 25+ years in HR and home care, driving national growth through principle-centered leadership.

Buildin G a r eliaBle s u PPly Chain

T o s u PP or T u. s. fran C hise Grow Th

At Heart to Home Meals, everything we do starts with one mission: helping older adults live independently by making healthy eating simple and nutritious. Our franchise owners and their teams deliver chef-prepared, nutritionally balanced meals directly into customers’ homes. Every delivery includes more than just food; it includes care, conversation, and connection.

For a brand serving seniors, reliability in both product and service is essential. That reliability begins long before a driver reaches a customer’s doorstep. It starts with how we source, prepare, and distribute every meal.

Recently, our parent company, apetito, completed a major expansion of its production facility in Ottawa, Ontario. This investment, of more than $12 million, adds over 9,900 square feet of new production

space, a spiral freezer to maintain meal quality and consistency, and modernized packaging lines using Mondini technology. The expansion strengthens efﬁciency, and production capacity to meet growing demand across North America. Similarly, due to the new update and effectiveness the facility is also more sustainable.

For our U.S. franchisees, this development is an operational upgrade that gives them conﬁdence that the meals they deliver are backed by a global food company with a proven record of quality, safety, and innovation.

Building on a proven foundation

Heart to Home Meals was ﬁrst launched in Canada in 2010 by apetito, a company with more than 65 years of experience in nutrition-focused food service. Since then, the brand has become a trusted name in senior nutrition, healthcare partnerships, and home meal delivery. Today, apetito operates in seven countries and generates more than $1 billion in annual global sales. The company has received multiple

Queen’s Awards in the U.K. market for Innovation and Sustainability, including recognition for its technology in producing texture-modiﬁed pureed meals for individuals with swallowing difﬁculties.

That international foundation has given our U.S. business a solid base to grow from. We established our U.S. headquarters in Marlborough, Massachusetts in 2019, and began franchising in 2024. Our ﬁrst franchise opened in Raleigh, North Carolina, led by Patrick Ignacio, a pharmacist who brings a healthcare professional’s perspective to senior nutrition. Our second franchise, in the greater Chicagoland area, continues that progress. Together with our companyowned operations serving Massachusetts, New Hampshire, and Connecticut, these early markets form the base for a franchise network that’s both scalable and servicedriven.

Franchise owners join us because they want to be part of something that truly matters. They understand that this business is about people just as it is about meals. As we expand, our job at the corporate level is to give them the systems, supply chain, and support they need to succeed. The Ottawa facility expansion is a key part of that commitment.

local care, global standards

One of our greatest strengths as a brand is the way we blend local service with global standards. All our meals are prepared by chefs at apetito Canada who understand North American tastes and nutrition standards. Each meal is ﬂashfrozen to preserve its ﬂavor and nutrients, then shipped to local franchise teams for distribution.

Our delivery model is what truly sets us apart. We don’t simply leave a box of meals at the door. Our delivery drivers bring the meals inside, check in with customers, and take a few moments to really connect.

For many of our clients, that interaction is as meaningful as the meal itself. It builds trust and ensures that seniors receive not only nutritious meals but also regular, friendly contact.

The demand for this type of service continues to grow. The U.S. senior population is projected to reach 80 million by 2040. Families are looking for reliable, high-quality meal solutions that help their loved ones stay healthy at home. We believe Heart to Home Meals is uniquely positioned to meet that need, combining compassionate service with a franchise model that delivers strong results.

a franchise Model Built for service

Our franchise opportunity is designed for entrepreneurs who want to be involved in their communities. The total investment ranges from $130,000 to $340,000, with a required liquid capital of $60,000 and

a $40,000 franchise fee. For our ﬁrst 10 U.S. franchisees, we are reinvesting that $40,000 directly into their marketing to help them grow from day one.

There are no royalties or national marketing fund contributions. Each owner receives 40 hours of corporate training, 80 hours of ﬁeld training, and ongoing coaching to guide them through every stage of their business.

Most of our franchise owners come from healthcare or service-oriented careers. They are drawn to the business because it combines ﬁnancial opportunity with a meaningful social mission. They build relationships, support independence, and bring comfort to seniors who rely on them every week; they’re doing a lot more than just delivering food.

what’s ahead

The recent expansion of apetito’s Ottawa

production facility strengthens the foundation for all this growth. It allows us to scale responsibly while maintaining the quality and reliability that our brand has always been known for.

Our U.S. growth strategy focuses on regions where the need for senior meal solutions is greatest, including Florida, Texas, the Northeast, and the Mid-Atlantic. As we add franchise owners in these markets, we remain committed to the same standard that deﬁnes every part of our operation: dependable, high-quality meals delivered with genuine care.

Every part of our system, from kitchen to doorstep, reﬂects the same purpose: to help seniors live independently and with dignity. That purpose drives our business and continues to attract entrepreneurs who want to make a difference while building a sustainable business of their own. v

The huM an e le M enT of sC alinG

The service sector—from B2B maintenance and facility solutions to non-food retail and personal care—represents one of the franchising industry’s most significant growth engines. It offers recessionresilient demand and highly profitable unit economics. But there is a fundamental difference between scaling a service franchise and a product franchise.

You aren’t replicating inventory, you are replicating standardized customer experiences and results. Scaling a service means scaling people, which is more complex than shipping more boxes. To transform a successful single-unit operation into a sustainable, multi-unit enterprise, leaders must address three primary operational challenges. These key elements are talent, consistency, and

Jeff Oddo is the CEO of City Wide Facility Solutions, a role he assumed in 1996 to carry forward the legacy of his father, an Air Force veteran and the company’s founder. Embracing the challenge of building upon his father’s foundation, Jeff brought a visionary approach that modernized the company’s business model, elevated client satisfaction to a top priority, and led to a remarkable doubling of both the client base and retention rates.

technological infrastructure. Having led decades of growth, it conveys that the most successful path to sustainable scale is through operational excellence. Let’s look at these challenges and break them down one by one.

the Race for talent

In a service model, the franchisee’s staff is the product. They are the ones delivering the brand promise at a local level. Consequently, high turnover or a lack of skilled labor directly affects the quality of service, customer retention, and unit proﬁtability. This “race for talent” applies to both the franchisees’ frontline workers

as well as the franchisees’ and franchisors’ support team. Owners who view talent acquisition as merely a necessity can be signiﬁcantly impacted.

Sustainable success stems from having a robust, multifaceted strategy focused on recruitment and culture. From the franchisor’s perspective, a priority is to recruit candidates based on aptitude and attitude rather than purely industry experience. Team members who are natural leaders, relationship builders, and have determination while solving problems are essential. Next, we lead with a “franchiseeﬁrst” culture. We value our owners as both business partners and clients. This

respect and service-oriented mindset must then trickle down, enabling franchisees to cultivate positive and supportive workplaces that attract and retain highquality staff at the local level. Finally, training and professional development must be prioritized through programs that offer clear and attainable career pathways, encouraging individuals to stay where they see a future.

Maintaining service consistency

The primary challenge in sustaining excellent service lies in the inherent variability of human performance. The inconsistencies in service delivery from one individual to another create unpredictability that can erode customer conﬁdence and, over time, convert dissatisfaction into lost revenue. As franchisors, our responsibility is to equip franchisees with the systems and training necessary to minimize this operational risk—transforming the human element into a dependable and steady driver of brand trust and long-term success.

Achieving this goal starts with the franchisor, we must excel in systematization and standardization.

Scaling a business demands documenting everything. This means turning every decision, client interaction, and service delivery step into a formalized Standard Operating Procedure (SOP). Corporate leadership teams must move beyond just deﬁning best practices and explain the why behind the policy. While we do our best to have SOPs that detail everything from the initial client onboarding checklist to the precise follow-up cadence after a service delivery, it is equally important that members on both teams, the franchisors and franchisees, operate with a full understanding of why we do what we do. And then once documented, these SOPs must live in an accessible operational playbook, that all markets have access to. But what good is a playbook if no one knows the changes? Franchisors need to determine the best way to accelerate communication so that every location can learn from updates as soon as possible.

technological & data Infrastructure

As a service brand grows, legacy or siloed technology quickly becomes a signiﬁcant limitation. It slows down communication, obscures unit performance, and makes reporting a nightmare. Franchisees require powerful, integrated tools to manage complex service schedules, dispatch teams, and handle relationship management without being overwhelmed by administrative tasks.

Investing in an integrated technology platform is a key solution. This platform must serve as the single source of truth—a scalable, integrated CRM or specialized ERP that manages the entire lifecycle, including sales, scheduling, service delivery, invoicing, and customer relationship data, all in one place. By consolidating data, we gain clarity. This enables data-driven decision-making at the corporate level. We utilize the platform to track key performance indicators (KPIs), including client retention rates, average contract value, and proﬁtability per service line. This real-time data allows the franchisee and franchisor to offer proactive and prescriptive coaching, rather than reactive troubleshooting.

Crucially, we must commit to simpliﬁcation; technology needs to be intuitive and easy for franchisees and their

managers to adopt and use, minimizing training time and maximizing efﬁciency.

embracing the operational Mindset

Sustainable scaling in service-based franchising rests entirely on the three nonnegotiable pillars. Secure talent through culture and professional development, ensure absolute consistency through robust systems and standardization, and empower your network with advanced technology and insight-driven data.

The franchisor’s role should continually improve back-of-house support services, allowing franchisees to focus on growth and the client experience. Our primary mandate is to constantly reﬁne, innovate, and reinforce the operational systems that support those three pillars. Scaling success isn’t ultimately about how many units you grant. It is about helping your franchisees succeed by providing them with efﬁcient processes led by motivated professionals who share your vision and passion. This relentless, operational focus is what turns a good service concept into a sustainable, scalable enterprise ready for the next decade of growth.

Growth doesn’t happen by accident—it’s the reward for building proven systems around excellent teams. When you master that balance, scale isn’t just possible—it’s inevitable. v

h ow sTayin G in The h andy M an l ane h elPed Chris arnold Build a sC alaBle, r eC ession-Proof Business

“ Franchises that focus on essential services, like home repair, have proven remarkably recession-resistant. In a strong economy, homeowners often invest in upgrades and remodeling, while in slower markets, essential repairs and maintenance remain in steady demand.

”

Chris Arnold, Licensed General Contractor, Certified Interior Designer, and Franchise Owner has been creating waves in the handyman industry with his Ace Handyman Services (AHS) territories. By focusing on smaller, high-quality repair and maintenance projects that many contractors overlook, Arnold has turned everyday home repairs into big opportunities for growth and lasting client relationships.

Chris is an AHS franchise owner, running two territories, AHS Corona Norco and AHS North Orange County, with plans for a third. For him, opening a franchise was about more than business; it was a chance to build something of his own, stay close to home, and serve his local community. Drawing on his experience in construction and design, Arnold develops solutions that are both practical and attractive.

“Starting my AHS franchise gave me the freedom to combine my design and construction knowledge with real-world handyman situations” Arnold says. “We focus on smaller jobs that other contractors might pass on. Every repair is a chance to

show our quality, build trust, and create long-term relationships with our clients.”

staying in the Handyman lane

Early on, Arnold discovered that a clear focus on core services not only improves quality but also creates a more efﬁcient and proﬁtable business model. By staying in the handyman lane, his team delivers reliable, high-quality service on projects ranging from water damage repairs to maintenance in older homes and new builds. Often, it is the smaller projects that have the biggest impact for both clients and the business.

His design background gives him a unique edge. As a CIDQ-certiﬁed designer, Arnold approaches even routine repairs with an eye for style and function. “Combining design and construction knowledge lets us solve problems in ways other contractors might miss,” he says. His expertise makes sure that each repair or maintenance task is performed with both practical efﬁciency and an eye for detail, a combination that clients notice and appreciate.

Recession- proof franchise

The handyman segment is uniquely positioned for franchise growth. Homeowners always need repairs, updates, and ongoing maintenance, creating a nearly constant demand. Many contractors focus only on large-scale projects, leaving smaller jobs underserved. AHS franchisees specialize in these smaller, high-quality repairs to capture this market while building strong customer loyalty. “Even the smallest job can turn into a long-term client relationship,” Arnold adds. “It’s about showing homeowners that we care about the details, and that reliability and craftsmanship matter.”

Franchises that focus on essential services, like home repair, have proven remarkably

recession-resistant. In a strong economy, homeowners often invest in upgrades and remodeling, while in slower markets, essential repairs and maintenance remain in steady demand. This reliable need, with a focus on smaller, high-quality projects, makes the handyman sector an attractive, recession-resistant opportunity for franchise owners. Arnold’s team exempliﬁes this approach, demonstrating how strategic growth and consistent service can build a sustainable, thriving business.

Building culture and supporting growth

Arnold makes company culture a top priority. He wants his craftsmen to focus on the work they love, while the ofﬁce handles things like marketing, billing, and follow-up. Weekly team meetings aren’t just about updates, they’re a chance for everyone to share ideas, solve problems together, and feel invested in the work. “When people feel ownership over what they do and know their work matters, it shows in the quality of service,” Arnold says.

Looking ahead, Arnold plans to expand his territories carefully while keeping the high standards that earn repeat clients and community trust. By turning overlooked jobs into a thriving business model, he is proving that small projects can lead to big opportunities and highlighting the franchise potential within the handyman industry.

For those exploring their next chapter in entrepreneurship, Ace Handyman Franchising offers a supportive community, strong brand, and a roadmap to launch your own business.

aBout ace HandyMan se RvIces:

Ace Handyman Services offers professional, reliable handyman services to homeowners throughout the region.

Backed by the trusted Ace brand, the local team is known for quality craftsmanship, friendly service, and a dedication to improving both homes and communities. AHS is a trusted national home improvement and remodeling company, known for delivering exceptional service and quality craftsmanship. With offices across the country, AHS helps homeowners transform their spaces with confidence and ease.

Turf uni V ersiT y:

w hy This C eo s wears on an inTensi V e,

4- day fran C hise Trainin G

From former military and law enforcement to those new and experienced with franchising, our versatile array of franchise owners is a testament to a year of solid growth, and the work that went into building a stable foundation for long-term success.

Our hands-on, involved training process has already brought immense success for our new franchise partners. Everything, from the training to the size of territories offered, is designed to drive this long-term success of our franchise owners.

the Beginning: what I learned from acquiring the Brand

This growth didn’t come out of nowhere; the moving parts were put into place long before we announced the franchise opportunity and went all the way back to the beginning. One of the smartest moves we made before launching Waterloo Turf was raising capital from strategic investors. That capital let us hire high-quality people early, invest in infrastructure that most franchisors can’t afford until they reach far more territories, and strengthen our ownership standards. We didn’t have to push territories onto people who weren’t the right ﬁt just to keep cash ﬂowing.

Our investor base brings over 60 years of franchising experience across 13 brands. They’re fully aligned with our success and provide proven guidance that has accelerated the support we offer to franchise owners. Now that several owners have launched their Waterloo Turf locations, it’s clear this early decision to raise capital will keep strengthening the brand and drive even stronger support for every new owner who joins.

the groundwork

Nothing energizes us more than welcoming future franchise partners and giving them a front-row look at the Waterloo Turf experience; the systems, the people, and the culture that powers our mission. Most turf companies that have expanded nationally have done it under different names in different markets. That fragmentation

leaves a massive opportunity for a uniﬁed, recognizable brand to emerge, and that’s exactly what we’re building.

We spent the first year of Waterloo Turf finding the right first franchise owners, launching them with strength, and building out a world-class support team at the brand level. Now that the model is proven, we’re doubling down on growth and partnering with the best franchise owners across the country. After focusing our placements in one broker network, we’re now expanding to additional networks as we scale our capacity.

We’re partnering with exceptional franchise owners who want to dominate their local market through quality workmanship and ownership pride, building an iconic, trusted consumer brand, and streamlining operational efﬁciency across the system.

Our territories are roughly twice the size of a typical home services franchise territory. We’d rather have fewer franchise owners with more opportunities than more owners competing for the same ground. Better operators are drawn to better deals. With larger territories, we attract stronger owners from the start and avoid an overfragmented system.

the training

Our training spans four days of intensive, hands-on learning. Waterloo Turf is built by people who take pride in their craft and are serious about mastering it. Watching new owners and their teams come in hungry to learn and leave ready to execute never gets old:

• Day 1: turf university - deep dive into product knowledge, installation methods, and crew management

• Day 2: In the field - applying that knowledge on an actual project. For example, during the most recent training, we installed a putting green, complete with a sand bunker.

• Day 3: estimating, software, and sales - practical coaching on the tools and skills that drive profitability.

• Day 4: Business development and commercial work - building relationships, securing larger projects, and planning for long-term growth.

We don’t measure launch speed by how fast someone checks boxes on an onboarding list. We measure it by what matters; the time between signing the franchise agreement and the ﬁrst dollar hitting the bank account. Our system is built for franchise owners who are ready to start selling themselves and their services the day after they sign. As part of our system, we provide on-site opening support, which means we’ll come to your market and help you kick off your ﬁrst projects, whether those sales happen before or after training.

Our training is some of the most detailed trade-specific training you’ll find in home service franchising. When Lance, my business partner and the founder of Waterloo Turf, was early in the business, he had a crew walk off the job. He finished the installation himself and earned the 5-star review.

Today, we have systems to make sure scenarios like that are rare. But you never know when you’ll need to step in to deliver for a customer. After all: it’s your reputation on the line.

That’s why we train so heavily on the trade of turf itself. The brand only grows if the product and service in the ﬁeld are excellent.

setting up for a year of success in 2026

2025 was a year of strong growth and real momentum for us. We built a solid foundation, expanded our network, and proved our franchising model works.

In 2026, our focus is on scaling with excellence, supporting our franchisees, strengthening operations, and continuing to lead the turf industry forward as the ﬁrst national artiﬁcial turf company.

It’s wild to see how far this brand has come, from a few installs in Texas to franchise owners planting ﬂags in some of the most beautiful markets in the country like Boise and Boulder. Each new launch represents another team captain stepping up to build something lasting in their community. We’re grateful for the exceptional people choosing to grow with us and embrace a life built on quality, service, and getting your Saturdays back. v

why e ssenTial s erV i C e fran C hises re M ain The sM ar Tes T in V es TM enT in un C er Tain Ti M es

While restaurants, fitness, and retail concepts might be fighting an uphill battle in the current economy, one sector of franchising continues to outperform the rest: essential services. Brands tied to auto and home repair – oil changes, HVAC maintenance, pest control, and garage door repair – have quietly become the backbone of the franchise economy, offering reliable and consistent business growth.

These “needs-based” businesses hold steady even when consumers scale back on discretionary spending. For private equity investors and multi-unit franchise owners looking to balance their portfolios, essential services offer what few sectors can promise right now: resilience, recurring demand, and long-term stability.

what Makes “needs-Based” franchises stable

Essential service brands operate in industries where demand doesn’t disappear during economic slowdowns – it simply shifts. Cars still need maintenance, air conditioners break, and homeowners need safe and functioning spaces. In fact, these services become more important as consumers’ budgets tighten, as people focus on repairing and maintaining what they already own instead of making large new purchases.

Global Growth Insights reports that the auto repair and maintenance franchise market is projected to grow from $2.12 billion in 2025 to $4.32 billion by 2033.

Meanwhile, Technavio’s research ﬁnds that the home services sector, which includes HVAC, plumbing, pest control, and garage door repair, is part of a $1.03 trillion market growing 10.5% annually. A typical U.S. household spends an average of $5,000 annually on home services, according to ZipDo.

We see this boost ﬁrsthand in our investments with Valvoline and Precision Garage Door. These businesses thrive on strong and simple operational

systems, recurring revenue, and brand trust that keeps consumers coming back. That combination creates predictable revenue streams for franchisees and sustainable growth for investors, regardless of broader market conditions.

franchising as a force Multiplier

Independent repair shops and home service providers face a tough road in today’s economy, from labor shortages to digital marketing challenges and the rising cost of parts. Franchising provides the structure and support to navigate those headwinds.

A proven franchise model offers owners operational consistency through tried and tested systems and training. It provides new business owners with purchasing power that protects proﬁt margins when supplier costs rise. It gives them access to brand marketing that drives awareness and trust that can take years to build for an independent owner. Lastly, franchises provide technology that simpliﬁes scheduling, customer communication, and inventory management.

For franchise owners, the business model turns a small business into a sustainable, scalable enterprise. For customers, it delivers reliability and professionalism in industries that historically lacked both. Research shows that 65% of Americans will choose a franchised auto service center over an independent garage because of their trust in the standardized business model,

“ Essential service brands operate in industries where demand doesn’t disappear during economic slowdowns – it simply shifts. Cars still need maintenance, air conditioners break, and homeowners need safe and functioning spaces.”

warranty support, and convenience. And for investors, it provides a replicable business with repeatable unit-level economics, a critical component of longterm value. This alignment of consumer trust, operational efficiency, and investor confidence makes essential service franchises uniquely positioned for longterm success and portfolio diversification.

why private equity is stepping

Private equity ﬁrms are increasingly drawn to essential service brands for the same reason business owners are: predictability. These businesses typically feature low volatility, and each unit generates reliable returns and steady cash ﬂow – the key traits investors look for when building durable portfolios.

The same logic applies to multi-unit franchise owners. Operators who once focused solely on quick-service restaurants or retail brands are now broadening their horizons and adding essential service brands to their mix. Doing so helps hedge

against volatility while maintaining the operational beneﬁts of franchising – shared labor models, consistent customer service frameworks, and replicable business systems.

looking ahead to 2026 and Beyond

As we look toward 2026, the macroeconomic picture remains mixed. Inflation may cool, but consumer confidence will likely ebb and flow with election cycles, interest rates, and global uncertainty. What won’t change is the fundamental truth that homes and vehicles still require maintenance and that consumers will always seek trusted providers to keep them running.

According to the International Franchise Association’s 2025 Franchising Economic Outlook, the franchise sector is projected to grow 2.5% in unit count, adding over 20,000 new establishments and surpassing 851,000 total units. This expansion is faster than the 1.9% growth forecasted for the broader U.S. economy, underscoring

“ A proven franchise model offers owners operational consistency through tried and tested systems and training. It provides new business owners with purchasing power that protects profit margins when supplier costs rise.”

franchising’s resilience amid economic uncertainty. Essential services, especially in auto and home repair, are a key driver of this growth. They represent the intersection of reliability, scalability, and necessity — three qualities that deﬁne lasting businesses.

For investors, the road ahead is clear: look beyond the trendy opportunities and focus on what endures. While other sectors chase hype, essential services deliver consistency, which translates into measurable growth, sustainable proﬁts, and lasting value in any economic state. True resilience lies not in chasing trends, but in backing the businesses that never go out of demand. v

sTe V e Buors with

for franchise leaders unfamiliar with generative engine optimization (geo), what is it and why has it become so transformative?

Generative Engine Optimization (GEO) refers to the process of optimizing digital content, so it appears within AI-driven search engines and generative platforms such as ChatGPT, Google Gemini, Claude and Perplexity. Unlike traditional SEO, which focuses on ranking in lists of blue links, GEO inﬂuences how AI systems gather and synthesize information into a single, conversational answer.

This shift accelerated when Google introduced AI Overviews in 2024. Initially triggered for complex or informational queries, analysts expect these AIgenerated summaries to appear in over half of global searches by 2026. These answers blend website data, reviews, local listings, structured information and even

video transcripts, creating “zero-click experiences” where users rely on AI’s summary rather than exploring multiple sites.

For franchise organizations, GEO demands a mindset shift: visibility is no longer about driving clicks to websites but ensuring the brand becomes a trusted source that AI tools reference and cite.

what knowledge gaps do you commonly see among franchise executives, and how can education help?

Many executives assume traditional SEO is enough to inﬂuence generative search results. However, GEO involves structured data, optimized content formats and strategies tailored directly to generative engines.

A major gap is misunderstanding the importance of schema markup—structured data that tells search engines what your

content represents. Franchise brands often also underestimate the value of demonstrating original expertise. AI systems now reward authenticity and high-quality, evidence-based content, making templated or repetitive material less effective.

Education helps leaders understand the distinct roles of structured data, national guidance and local relevance. Training creates clarity about how SEO and GEO differ and what technical foundations support both brand-wide and local visibility.

what strategies are most effective for geo, and which traditional techniques are becoming less useful?

GEO success starts with clean, complete data. Accurate structured information across all locations is now a major visibility factor. AI elevates content that answers questions clearly, teaches concepts and includes veriﬁable facts. Content must be easy for both humans and machines to navigate.

Local authenticity is increasingly inﬂuential. Consistent branding must be paired with genuine community relevance—local reviews, localized pages and real-world alignment between digital signals and physical service.

Reputation management now plays a direct role in visibility. Reviews and responses are treated as data signals by AI, helping determine trust and quality. For many franchises, improving review ﬂow and response rates may be the fastest route to better GEO performance.

Finally, GEO requires ongoing optimization. Franchise marketers must track AI citations, structured data health and entity coverage, adjusting strategy in real time as platforms update their systems.

what are key tips for franchisors looking to succeed at both national and local levels?

The primary advantage of franchise systems is scale combined with local presence. Location websites should be treated as local conversion engines designed for speed, clarity and structured data.

Key considerations include:

1. Speed and Simplicity: AI and users penalize slow-loading pages. Pages loading in under two seconds perform signiﬁcantly better in both visibility and conversions.

2. network Structure: Site architecture matters. Subfolders (brand.com/city) generally strengthen every location by sharing domain authority, while subdomains force each location to build credibility independently.

3. Structured data: Every local page should include Local Business, Product/ Service, Offer, FAQ and Review schema to help AI accurately interpret content.

4. dynamic attributes: Real-time signals—live hours, wait times, inventory and booking availability—improve the likelihood of appearing in AI answers.

5. User Experience: Engagement metrics such as dwell time are inﬂuencing ranking signals. Strong UX increases both conversion and GEO performance.

6. Local authenticity + Unified Branding: Pages must balance unique local content with cohesive branding. Duplicate content weakens visibility; localized differentiation strengthens it.

How can franchise brands measure their geo performance?

Generative AI doesn’t “rank pages” in the traditional SEO sense. Instead, it pulls, synthesizes and cites information. This makes measurement challenging, but emerging AI visibility platforms offer directional insights.

Brands should monitor:

• Frequency of citations or references in generative answers

• Share of voice versus competitors across AI platforms

• Visibility scores that aggregate brand presence in AI responses

• How often brand content is used in AI answers, even if not explicitly named

Local indicators include Google Business Proﬁle activity, local map pack presence and locally relevant AI Overview appearances.

National indicators include mentions in broad national queries, presence in highvolume topics and overall engagement at the brand level.

what challenges does geo create in the franchise model?

Franchises actually have an intrinsic GEO advantage: national scale combined with local authenticity. Systems beneﬁt from shared technology, strong brand equity and deep community insight from local owners.

However, challenges arise when franchise systems either:

• Allow too much local variation, leading to inconsistent signals that confuse AI

• Or centralize too heavily, limiting local content and hurting relevance

The most successful systems maintain brand discipline while empowering franchisees to contribute meaningful local data and expertise. GEO excellence comes from harmonizing corporate alignment with local individuality.

How can franchisors balance consistent messaging with local relevance?

A clear framework is essential. Corporate should deﬁne brand voice, core messaging and design standards. Franchisees then adapt content—language, imagery, offers and community-speciﬁc updates—within those guardrails.

Centralized technology helps maintain this balance by providing approved templates, shared analytics and content creation tools that simplify local customization while ensuring brand integrity.

Consistency builds trust; localization builds connection. Winning in GEO requires both.

How do earned, owned and paid media contribute to geo performance?

Earned media—press coverage, industry features and third-party mentions—is one of the strongest GEO signals. AI tools value credible, external validation, making earned media especially impactful for authority and visibility.

Owned media—websites, blogs, and landing pages—forms the baseline the AI uses to interpret the brand. It establishes

factual understanding but is not sufﬁcient alone to dominate generative results.

Paid media indirectly supports GEO by driving engagement and visibility. While ads are not ingested directly into AI systems, they inﬂuence the digital ecosystem around a brand. Paid media may eventually play a more explicit role as AI platforms develop monetization models.

For franchises, the recommended mix begins with strong owned content, ampliﬁed through earned media and supplemented with targeted paid efforts.

why is the “quick fix” mindset ineffective, and what is a more sustainable geo approach?

Search engines aim to present the best, most trustworthy answer—not the one using short-term tricks. Quick ﬁxes may create temporary bumps but rarely lead to durable visibility. Sustainable GEO focuses on:

• Complete, accurate business information

• High-quality, authoritative content

• Consistent local engagement and reviews

• Strong user experience

Long-term trust, relevance and credibility—not hacks—drive lasting generative visibility.

How can a strong geo strategy help franchise brands stand out to customers and prospective franchisees?

A well-executed GEO strategy enhances both brand credibility and discoverability. For customers, it ensures accurate, localized information and positions franchise locations as trustworthy options. Appearing consistently in AI-generated answers boosts perceived reliability.

For franchise candidates, strong GEO performance signals that the franchisor is technologically sophisticated, data-driven and supportive of local marketing success. Prominent AI visibility builds conﬁdence that the system invests in modern growth strategies and provides tools for local owners to compete effectively.

By combining national authority with authentic local relevance, GEO becomes a powerful differentiator for both customer acquisition and franchise development. v

Books ThaT insPire ChanGe and PuT PeoPle firsT

Two core values we stress at United Franchise Group have to do with embracing change and adopting a people-first philosophy even as we accelerate our use of technology. Two books I’m recommending lately perfectly align with those beliefs: one by an expert in AI; the other by me, paying tribute to my late father-inlaw and general manager at one of our brands.

Ray Titus United Franchise g roup CEO and a uthor

the ai -Driven Leader: harnessing ai to make faster, smarter Decisions by geoff woods

Anyone who knows me knows I’m a big fan of AI, which is transforming businesses by empowering employees to do their best work in creative new ways. Books about it are always at the top of my reading list. But none has been as fascinating and useful as Geoff Woods’ The AIDriven Leader: Harnessing AI to Make Faster, Smarter Decisions. Woods, who helps leaders harness the power of AI to “escape operational overwhelm and think strategically to accelerate growth,” puts his expertise to work in a highly practical, inspiring book.

Here are three of the most important lessons I took away from it:

takeaway #1: aI is a tool, not an end goal.

“The true game changer isn’t using AI to

write better emails,” Woods writes; “it’s harnessing AI to elevate your strategic thinking.”

He calls AI a “thought partner,” which gives you the sense that AI is a tool you can use to make yourself, your team and your company more productive — not just by writing your emails for you, though it does that beautifully, but by taking you to a higher level of thinking and helping you solve problems.

At my company, we’ve used it to help us in decision-making processes like whether to add certain brands to our portfolio. One of our employees uploaded my books into an AI tool to check if his goal setting aligned with the methods I encourage.

Woods reminds us that AI is not foolproof; its ﬁndings still need fact-checking—just like you wouldn’t automatically believe everything a family member or friend tells you.

takeaway #2: successful leaders embrace change.

The AI-Driven Leader falls squarely into one of our core values: Embrace change. I embraced AI years ago, and today our entire company has integrated it into everything we do. We work with a company that interviews every division and every employee to ﬁnd out what they’re currently doing with AI and what more they could be doing, and we encourage our teams to read about AI in books like Woods’.

It’s not something you can just put in place and move on. We offer seminars and workshops to help our teams understand how they can best use AI. We promote it at every monthly meeting, asking employees to share their AI success stories. It’s a constant push to help our teams internalize AI and keep it top of mind.

takeaway #3: the quality of your communication determines the quality of your results.

I’m often astounded at how quickly AI can respond to requests for information. But it’s the ultimate demonstration of “garbage in — garbage out.” You can’t expect good results if you don’t feed it speciﬁc direction and tell it exactly what you want — just as you’d give your human colleague as much information as you can when working out a problem.

The trick is to know what to ask and how to ask it in your prompts. That’s where The AI-Driven Leader really delivers. The ﬁnal section is a practical, detailed exercise in prompt-writing. Woods teaches you how to ﬁnd the right questions to ask for the result you want.

the Bottom line: put your partner to work

If you can get your company to embrace AI, your level of abilities and what people can get done in your company will increase signiﬁcantly. They’re bound to do better once you encourage every employee to use this unique tool that can enhance their work.

Embracing change was high on the list of priorities for my father-in-law, J.J. Prendamano, who always had the latest and greatest gadget and believed strongly in innovation. But his greatest gift to our company was the way he always respected the human side of business.

Put a Little JJ in Your Life is based on the last speech J.J. gave at our company’s annual team-building conference for our many brands. I found it while cleaning out his office after his passing. I remember when he gave the speech, which got a standing ovation and a literal outpouring of emotion: There wasn’t a dry eye in the place. I knew the rest of the world needed to hear it, so I published it in book form.

From “Embrace change” and “Don’t whine” to “Improve every day,” it’s full of J.J.’s uncommon sense. Its most powerful message, for me, is his urging those of us at the top to act as “servant leaders”: “Start rendering service,” he said. “The more you serve, the greater your fortune.” Or, in the words of famed motivational speaker Zig Ziglar, said, “You can have everything in life if you will just help enough other people get what they want.”

Those who know me and also had the privilege of knowing J.J. often tell me they recognize me in a lot of the book’s comments. That shows you how influential J.J. was for me. I still refer to the book when I need to refresh myself on its valuable guidance, and I can’t think of a better mentor for anyone in business or in life, whether they’re just starting out or in the middle of their journey.

why MenT orshiP

i s The ulTi M aTe Grow Th sTraTeG y

When I founded D1 Training in 2001, I knew that building a successful fitness brand would require more than passion, hard work, and an understanding of athletic performance. I also recognized the value of learning from those who had walked the path before me.

Throughout my journey, from opening my ﬁrst location to growing D1 Training into a multi-million-dollar company with over 150 locations nationwide, mentorship has been a cornerstone of both my personal and professional growth.

Mentorship is often framed as a feel-good or optional aspect of career development, but in reality, it is one of the most strategic tools any entrepreneur or professional can leverage. The right mentor can accelerate learning, expand opportunities, and strengthen conﬁdence. At D1 Training, we

see these beneﬁts play out every day, not only in my own leadership but across our coaching staff, franchisees, and the athletes we train. Here’s what I’ve discovered about building meaningful mentor relationships that truly drive growth.

clarifying your vision and goals

One of the most important ways mentorship drives growth is by helping individuals clarify their visions and set achievable goals. As an entrepreneur, it’s easy to get caught up in the day-to-day operational demands and lose sight of the long-term vision. Mentors serve as objective guides, helping you deﬁne what success looks like and creating a roadmap to get there.

When I started scaling D1 Training, I leaned on mentors in the ﬁtness and business space who had already expanded multi-unit operations. They challenged me to articulate what kind of company

I wanted to build, not just in terms of revenue or locations, but in culture, client experience, and long-term sustainability. This clarity allowed me to prioritize decisions, measure progress, and hold myself accountable. A mentor doesn’t just offer advice; they provide a framework for turning visions into tangible outcomes.

shortening the learning curve

Every entrepreneur encounters missteps along the way, but mentors often provide detours to avoid common pitfalls. They offer insight based on real-world experience, allowing mentees to learn from the successes, and mistakes, of others without going through the same trial and error.

For example, when we were planning our franchise expansion, I could have spent months, or even years, ﬁguring out the operational, legal, and ﬁnancial nuances of scaling. Instead, through guidance from experienced franchise leaders, we implemented best practices from the start. This not only saved us time and money but also set a strong foundation for consistent growth across new locations. This guidance transforms learning from reactive to proactive, enabling individuals to make smarter decisions faster.

e xpanding your network

Another key advantage of mentorship is the ability to grow your network strategically. Mentors introduce you to individuals and communities that can amplify your brand and open doors to new opportunities. The connections I’ve gained through mentors have been instrumental in establishing partnerships, securing industry insights, and even recruiting talent for D1 Training. In the franchising industry, relationships matter. A mentor might introduce you to a potential franchisee, a strategic partner, or even an investor. Each of these connections represents an opportunity to accelerate growth and extend your inﬂuence. Relationships through mentors help expand the breadth and quality of your network in ways that traditional networking efforts often cannot match.

Building confidence through guidance

Mentorship also plays a critical role in building conﬁdence, a quality that is essential for anyone leading a growing business. Entrepreneurship is inherently risky, and even the most capable leaders encounter doubt. A mentor provides ongoing encouragement, helping mentees trust their instincts, navigate challenges, and persevere when outcomes are uncertain.

In my own experience, having mentors who believed in my vision gave me the conﬁdence to pursue bold initiatives. Their guidance reminded me that growth is not about avoiding mistakes but about navigating them with resilience. Conﬁdence is contagious: empowered leaders instill belief in their teams, which translates into stronger business performance.

Mentorship as a strategic Mindset

It’s important to understand that mentorship is not a one-off conversation or occasional advice. It’s a strategic mindset; an approach to learning, networking, and leadership that prioritizes growth. At D1 Training, we embed strategic guidance into our culture, encouraging coaches and franchisees alike to seek guidance from experienced peers. This commitment strengthens our organization at every level, from operational excellence to client engagement.

I also explore the power of mentorship through my podcast, The Turf, where I interview leaders from sports,

entertainment, and business industries, including Clark Lea, Golden Tate, Luke Bryan, and R.A. Dickey. Each guest emphasizes how mentors and coaching shaped their careers, whether it was developing leadership skills, honing their craft, or navigating pivotal moments. Their insights reinforce what I’ve experienced ﬁrsthand: the right mentor can change the trajectory of your professional life.

a call to action for leaders

For entrepreneurs and business leaders, mentorship should be viewed not as a luxury, but as a core growth strategy. Whether you’re building a new brand, expanding an existing business, or leading a team through transformation, the guidance, accountability, and perspective provided by a mentor are invaluable.

Here’s how to leverage mentorship effectively:

• Identify mentors who complement your goals: Look for individuals with experience in areas where you want to grow.

• Be open to feedback: This relationship works best when you are receptive to guidance, even when it challenges your assumptions.

• Be coachable: Mentors can only help you if you’re willing to listen, learn, and put their wisdom into action. Advice is only as valuable as your willingness to apply it. The best leaders don’t just collect feedback – they execute on it.

• Engage actively: Ask questions, seek advice, and be intentional about applying what you learn.

• Pay it forward: Mentorship is cyclical. As you grow, share your knowledge with others to foster a culture of development.

At the end of the day, mentorship is not just about individual success, it’s about building organizations, networks, and communities that thrive. For D1 Training, this has been a catalyst for innovation, operational excellence, and lasting growth. For any leader committed to scaling their impact, embracing mentorship is the ultimate strategy, it acts as a multiplier of knowledge, a bridge to opportunity, and a conﬁdence-builder that fuels sustainable growth.

Find mentors who challenge you, guide you, and believe in your vision. The lessons they impart will not only accelerate your growth, they’ll transform the way you lead. v

whaT Zie Bar T ’s newes T s ur V ey r e V eals

aB ou T GeneraTional d ifferen C es, and whaT iT Means for The fu T ure of Car Care

For decades, cars have represented freedom, independence, and personal identity. A recent national study commissioned by Ziebart and conducted by Talker Research revealed something fascinating: not only do Americans spend, on average, nearly an hour a day in their cars, but the way we use that time says a lot about our values, priorities, and even our approach to self-care.

The results showed distinct generational patterns that go well beyond preferred music choices. Millennials, Gen X, and Gen Z all see their car time differently, but what connects them is a shared emotional attachment to their vehicles and a growing desire to protect and preserve them for the long haul.

the car as a personal sanctuary

For many, their car has become one of the few remaining spaces for solitude. The study found that 55% of Gen Z drivers prefer silent car rides, an unexpected trend for a generation often seen as constantly connected.

Millennials are turning drive time into personal development time. 44% said they plan for the future while driving, and 39% listen to podcasts. For Gen X drivers, meanwhile, it’s all about energy as 89% blast music, and some even give themselves pep talks before work or a big event. Across all generations, these findings reaffirm what we see in our Ziebart shops every day: cars are deeply personal spaces. Whether it’s quiet reflection, catching up

on your favorite podcast, or singing at the top of your lungs, that enclosed space often becomes an extension of you.

emotional connection Meets practical care

What’s particularly interesting is how this emotional connection translates into behavior. When people feel attached to their vehicles, they’re more likely to invest time and effort into maintaining them. The survey found that the average American car is about nine years old, and most owners hope to keep theirs at least another four years. With many drivers reporting that they’d need around three years before they could comfortably afford a replacement, taking care of what they already have has become not just sentimental but essential.

Nearly half of respondents said they’ve stepped up their car care routines over the past year. More frequent interior and exterior cleanings, regular tire pressure checks, and oil monitoring are all part of this renewed focus. Beyond the basics, however, drivers are also becoming more aware of long-term preventative maintenance with things like rust protection, paint preservation, and safeguarding the undercarriage.

These are the areas where Ziebart’s mission truly comes to life. For over 65 years, we’ve helped customers extend the life of their vehicles through professional appearance and protection services. Our philosophy has always been simple: people love their cars, and our job is to help them last as long as that love does.

why preventative care Matters More than ever

Today’s vehicles are built to last, but only when properly maintained. Rust, fading paint, and worn interiors are all silent culprits that can reduce a car’s lifespan just as much as neglecting an oil change. Yet these are often overlooked until it’s too late.

That’s why education and awareness are such an important part of what we do at Ziebart. Our customers come to us not just for services, but for peace of mind. They want to know that their vehicle, something that’s likely seen them through countless commutes, road trips, and life moments, is being cared for with the same attention they would give it themselves.

Preventative care is ultimately about protecting an investment, but it’s also about preserving the small joys of ownership: that feeling of pride when your car still shines like new after a decade, or the comfort of knowing your undercarriage is protected from winter salt and moisture.

franchising a Brand Built on trust

For franchisees, this emotional connection between people and their cars creates a powerful business. Automotive protection and appearance services are not just about aesthetics, they’re about helping people maintain one of their most valuable assets.

The Ziebart franchise system was built on that principle. In a world where people are holding onto their cars longer and seeking professional help to keep them looking and

performing their best, the demand for what we offer continues to grow.

looking ahead

The Talker Research study may have revealed generational quirks, but what it ultimately underscored is a universal truth: Americans love their cars. That bond, both emotional and practical, continues to shape not only how people drive, but how they care for the vehicles that carry them through life’s milestones.

At Ziebart, we see that every day in our shops around the world. From ﬁrst-time car owners protecting their new ride to families maintaining a vehicle that’s been with them for over a decade, the motivation is the same: to make it last. That’s what drives us too. v

RIGHT IN AUSTIN, TX

Texas is booming with franchise success — and Austin is the epicenter. In 2024, franchise businesses across the state grew by over 3.5%, creating jobs and driving billions in economic growth. Austin’s thriving economy, entrepreneurial spirit, and pro-business climate make it the perfect place to start your franchise journey.

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full sPeed au T o M o Ti V e® Brands r anked aM on G

e nTre Preneur’s 2025 To P fran C hises for Ve Terans

Grease Monkey® and SpeeDee Oil Change & Auto Service® Recognized for Veteran Opportunities, Incentives, and Representation

With a long-standing commitment to helping military veterans transition from service to business ownership, FullSpeed Automotive®’s flagship brands, Grease Monkey® and SpeeDee Oil Change & Auto Service®, have been recognized on Entrepreneur’s 2025 list of Top Franchises for Veterans.

Grease Monkey ranked 24, earning a spot on the list for the eighth consecutive year. SpeeDee Oil Change & Auto Service ranked 79, marking the brand’s seventh straight year on the list.

“We’re honored that two of our brands have once again been recognized by Entrepreneur as top franchises for veterans,” said Ron Stilwell, President of FullSpeed Automotive. “Supporting veterans is at the heart of who we are, and we’re proud to provide service members with opportunities to leverage their leadership, discipline, and dedication as business owners. This recognition reinforces our commitment to helping those who have served successfully transition to franchise ownership.”

aBout gR ease Monkey®:

Founded in 1978 and part of the FullSpeed Automotive family of brands, Grease Monkey has more than 45 years of expertise in oil changes and automotive maintenance. There are more than 460 Grease Monkey auto centers in the United States, China, Colombia, Mexico, and Saudi Arabia. In 2025, Grease Monkey was included in Entrepreneur’s prestigious Franchise 500 ranking for the seventh consecutive year, and ranked #69 on Entrepreneur’s First-Ever List of Top Franchise Brands for Multi-Unit. Grease Monkey is also proud to have received the VetFran 5‐Star rating and it has been recognized as a Top Franchise for Veterans for the eighth year in a row, demonstrating its extraordinary commitment to “provide access and opportunities in franchising to our Nation’s Veterans and their Spouses.”

For more information, go to www.greasemonkeyfranchise.com.

aBout spee dee oIl cHange & auto se RvIce®:

Founded in 1980, SpeeDee Oil Change & Auto Service is a franchise-based full-service automotive care company headquartered in Greenwood Village, CO. SpeeDee is a subsidiary of FullSpeed Automotive. There are more than 170 SpeeDee auto centers located throughout the United States and Mexico. In 2025, SpeeDee Oil Change & Auto Service was included in Entrepreneur’s prestigious Franchise 500 ranking for the seventh consecutive year. Alongside franchise accolades, SpeeDee Oil Change & Auto Service has been recognized by Entrepreneur Magazine as a Top Franchise for Veterans for the seventh year in a row, ranking #12. SpeeDee is also proud to have received the VetFran 5‐Star rating, demonstrating its extraordinary commitment to “provide access and opportunities in franchising to our Nation’s Veterans and their Spouses.” For more information, visit www.speedeeoilfranchise.com.

This year, more than 600 companies applied to be considered for Entrepreneur’s annual ranking of the Top Franchises for Veterans. To determine the top 150 from that pool, Entrepreneur evaluated their systems based on the number of veteran-owned units, incentives they offer (such as franchise fee discounts), whether they offer any franchise giveaways or contests for veterans, leadership team members with a military background, and more.

The ranking also took into account each company’s 2025 Franchise 500 score, which is based on an analysis of 150plus data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and ﬁnancial strength and stability.

“Veterans are the heroes of our nation, and the heroes of franchising,” said Jason Feifer, Editor in Chief of Entrepreneur magazine. “By publishing our ranking of the Top Franchises for Veterans, we hope to help veterans who are looking to buy a franchise, and to help support the brands that best support our troops.”

Both Grease Monkey and SpeeDee Oil Change & Auto Service are IFA VetFran members, offering $10,000 off the franchise fee for veterans and rebates on royalty fees for the ﬁrst two years.

FullSpeed Automotive is looking to bring on qualiﬁed and engaged individuals seeking single, multi-unit, and conversion opportunities. When franchisees invest with FullSpeed Automotive brands, they’re investing in an organization with a strong culture, solid systems, and proven business models backed with 90+ years of experience in providing quality car care across its brands.

FullSpeed Automotive’s acquisition strategy has also played a key role in nationwide expansion and remains a strong business focal point for growth.

Additionally, Grease Monkey and SpeeDee Oil Change & Auto Service are part of the FullSpeed Automotive tri-brand portfolio, which also includes Kwik Kar® - another brand expanding nationwide. To explore franchise opportunities across all three brands, visit: https://oilchangefranchises.com/.

aBout full speed autoMotIve®:

FullSpeed Automotive is among the nation’s largest franchisors and operators of automotive aftermarket repair facilities and home to flagship brands Grease Monkey, SpeeDee Oil Change & Auto Service, and Kwik Kar. FullSpeed brands offer oil changes, tire sales and rotations, brake services, car washes, and other ancillary services through multiple brand formats that target several desirable segments of the service market. The company’s strategic geographic footprint of 900-plus franchised and company-owned locations provides density in high growth markets. In 2024, Grease Monkey was included in Entrepreneur’s prestigious Franchise 500 ranking; SpeeDee was Entrepreneur Verified. FullSpeed is headquartered in Greenwood Village, CO. For more information, go to www.fullspeedautomotive.com.

Z

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s

C leaners

su PP or T s V e Teran ser V i C e orG ani Z aTions T o honor M iliTary

V e Terans in noV e MBer , laun C hes new on G oin G M iliTary dis CounT s

To honor service members and veterans throughout the month of November, ZIPS Cleaners continues to support the military-connected community in multiple ways. The 70+-unit chain of convenient, lowpriced dry cleaner and laundry locations offered a 10 percent discount off the dry cleaning and laundering of military uniforms for active-duty service members and veterans.

Additional discounts are being offered at participating locations (visit Military Discount | ZIPS Cleaners for details). The company also announced that it will celebrate Veterans Day by donating 1

percent of all sales on November 11 to Wounded Warrior Project.

Headquartered near Baltimore, ZIPS is also supporting the National Football League’s “Salute to Service” by highlighting the program through media promotions during November games of the Baltimore Ravens and Washington Commanders. Salute to Service honors, empowers and connects with U.S. service members, veterans and their families. Since 2011, the initiative has raised more than $75 million through its partnerships with leading veteran service organizations. These November activations are a sampling of the military initiatives ZIPS Cleaners has in place for supporting national veteran service organizations. The company has long been providing free American ﬂag cleaning every day, and, in celebration of Flag Day in June, started a partnership

with the Armed Services YMCA through which it makes a donation to the national nonproﬁt for each ﬂag cleaned. This program runs through Veterans Day. In observance of National Day of Service and Remembrance, ZIPS also donated 1 percent of sales on 9/11, Patriot Day, to Tunnel to Towers.

“It has been a long-held tradition at ZIPS to demonstrate our pride in our great country through our free flag-cleaning service,” said Mary Ann Donaghy, chief marketing and customer experience officer for ZIPS. “We’ll help keep flags flying proudly for all our customers, all year long.

“ZIPS is proud to support VSOs in furthering their missions,” Donaghy added, “and we are particularly honored to support the Armed Services YMCA, Tunnel to Towers, Wounded Warrior Project and the NFL’s Salute to Service to show our

appreciation for all they do to help enhance the lives of our military members, veterans and their families. We look forward to exploring more opportunities with these and other organizations to create initiatives that help improve the lives of our militaryconnected communities.”

In addition to honoring our nation’s activeduty and veteran military members with special discounts on garment care, ZIPS Cleaners provides those transitioning to civilian careers an opportunity to join the ranks of business owners by entering the ZIPS franchise system with a 20% discount on their initial franchise fee through the International Franchise Association’s

VetFran program. For more information, please visit the ZIPS Cleaners listing in the VetFran directory.

“Veterans and reservists possess many qualities that make them ideal candidates for our franchise opportunity,” explained Mike Waintraub, national director of franchise and business development for ZIPS. “They’re disciplined in following a system. They’re loyal to a brand. And they appreciate the signiﬁcance of dressing honorably in clothing that is properly cleaned and pressed. We’re proud to show our appreciation of their service with this discount to help them get started in a new career as ZIPS franchisees.”

To ﬁ nd the nearest ZIPS Cleaners location, visit 321zips.com.

For information on franchise opportunities, please visit https://321zips.com/own-a-zips/.

aBout ZIps cleane R s®:

ZIPS Cleaners® provides consumer and commercial garment care centered around low-cost, in-by-9-out-by-5 dry cleaning as well as Wash N Fold laundry, pressed laundry, alterations and cleaning of linens, comforters and other household items. The company was launched in the early 2000s, when eight of the BaltimoreWashington Metro Area’s premier dry cleaners banded together to offer sameday service at a single low price under a single, unified brand. With more than 100+ years of dry-cleaning experience and business expertise, these founders created a streamlined process designed for easy replication by industry veterans and newcomers alike. Today, there are more than 70 ZIPS Cleaners locations throughout the United States, with more slated to open in the next several years. Franchise opportunities with ZIPS Cleaners are available in select markets throughout the United States. For more information, contact National Director of Franchise and Business Development Mike Waintraub at mwaintraub@321zips.com or (609) 468-7195, or visit https://321zips.com/own-a-zips/.

aR o M a Joe’s

Founded in 2000, aroma Joe’s is a local destination for handcrafted coffee and espresso drinks, unique flavor infusions, signature a J’s rUsh ® Energy Drinks and all-day food offerings served with positivity, in a friendly and upbeat environment. headquartered in scarborough, Maine with more than 100 locations across Maine, new hampshire, Massachusetts, Pennsylvania, Florida, rhode island, connecticut and new York, aroma Joe’s is actively expanding.

Beans & B R ews coffee H ouse

Beans & Brews coffee h ouse has been around since 1993, when the l aramie family opened shop next to s alt l ake city’s beloved hangout, liberty Park.

t he family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. t hey soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. Beans & Brews—or “Beans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.

t he l aramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and VPs. t hey carry on our best

Batte RI es plus

Batteries Plus is the nation’s leading battery and power solutions service center, offering a comprehensive selection of products, technical expertise, and customized services through a nationwide network of over 800 locations open and in development. headquartered in hartland, Wisconsin, and

colo R g lo Inte R nat I onal

color glo international is a world leader in restoration and reconditioning, offering patented, environmentally safe, and iso -certified products that serve automotive, residential, commercial, marine, and aviation markets. Founded in 1976, color glo has grown from eight proprietary products to more than one hundred, empowering franchisees with unmatched quality, global demand, and a system designed for long-term success.

today, color glo enters a new era of expansion under the leadership of cEo James M., cFo anthony V., and

co R nwell Qual I ty tools co M pany

cornwell Quality tools has been “ t he choice of Professionals®” since 1919. For more than 100 years, we’ve been building a reputation for producing the best tools and equipment around, trusted by professionals across the automotive, heavy-duty, and related repair industries.

We proudly manufacture quality tools and storage equipment that’s built to last. and we make it convenient for automotive technicians and shops to purchase what they need, so they can spend more

aroma Joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community. Multi-unit franchise opportunities are available. aroma Joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people.

learn more about aroma Joe’s franchising at https://franchising.aromajoes.com/

traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. o ur guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the Beans community.

come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.

contact: Kim Falk

Email: kfalk@beansandbrews.com

owned by Freeman spogli, Batteries Plus is dedicated to providing reliable, commercial and residential power solutions – including batteries, lighting, and repair services – to help organizations and customers minimize downtime and maximize efficiency.

For more information about Batteries Plus and its franchising opportunities visit batteriesplusfranchise.com.

President Mike a ., whose combined vision, analytical discipline, and global development expertise are propelling the brand forward. With extensive franchise training, ongoing support, world-class r&D, and Faa-compliant processes for aviation interiors, the company continues to raise the bar for quality and professionalism.

recognized among Entrepreneur Magazine’s top global Franchises for 2025, color glo international remains committed to innovation, opportunity, and international growth. www.colorglo.com

time focusing on getting their job done. o ur franchisees become the go-to source for these professionals in their communities, offering them the tools and equipment they want at competitive prices. o ur franchise owners provide excellent, reliable customer service, meeting the demand as they expand and manage all aspects of their tool truck franchise.

For more information contact andrew scott at: Phone: 330-336-3506

Email: Franchise@cornwelltools.com https://cornwellfranchise.com/

cR eat I ve aR ts Manage M ent Inc.

robodrone’s work is incredibly interesting and certainly additive to the wider conversation and growth of the digital art and nF t market”- Matthew rubinger, g lobal head of corporate & Digital Marketing, christie’s (world’s most famous art gallery and auction house).

he was awarded 9 Us patents (1997-2001) for digital inventions by the Us Patent & trademark o ffice and has licensed, all the technologies in them to some of the largest Us tech companies in the world between 2007 and 2012.

robodrone pioneered social Media-Enabling art, from

fR eeway Insu R ance

Becoming your own boss is a wish held by many, and franchising makes that possible. t he insurance industry is an incredible option with a unique mix of limitless potential and true security: People will always need insurance — no matter the state of the economy.

choosing your insurance franchise partner relies on forming an alliance with a company that shares your values, growth expectations and, most of all, offers you the life you envision. Freeway insurance guarantees a franchise model built with your success

H I -t ec H d eck

hi-tech Deck was founded not in a boardroom, but on the open water—born from a moment that changed everything. after slipping and falling while fishing solo 40 miles off the coast of Destin, our founder realized that safety on deck wasn’t just important—it was essential. But what followed was even more revealing: sourcing high-quality marine decking was nearly impossible, and the industry was flooded with poor service, unreliable delivery, and a lack of accountability.

What started as a frustrating experience became the spark for a new kind of marine decking company. hi-tech Deck was created to bring craftsmanship, reliability, and

k u M on n o R t H aM e RI ca Inc.

high school math teacher toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.

realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.

2012, based on some of his digital technology inventions including official collaborations with and exhibitions at Meta-Facebook and twitter-X hQ’s in london.

robodrone’s social Media-Enabling art, has been used and celebrated by some of the biggest stars in hollywood, loVE islanD reality t V and members of Monty Python.

2.3 billion people, worldwide, have viewed/shared robodrone’s giFs via giphy.com, the world’s largest library of animated gifs.

For more information: Ph: 1.574.500.6515

Email: velma@camdc.org Web: robodrone.cam

as top priority. Freeway’s winning culture revolves around people first: You, your customers and your community. simply put, we deliver the best cost, choice and convenience. t hat’s our customer trifecta.

With Freeway insurance’s established franchise model, focus on diversity and accessibility, and continuous support, we will turn your passion into a winning business.

For more information contact alex trachtman at: Phone: 214-505-6973; Email: alex.trachtman@confie.com or visit www.freewayfranchise.com

customer-first values back to the boating world. Built by a lifelong fisherman from Babylon, nY, hi-tech Deck combines durable, non-skid materials with industry-best turnaround times and a commitment to treating every customer like family.

at hi-tech Deck, we don’t just install decks—we deliver peace of mind. o ur rapid seven-day turnaround, precision workmanship, and deep respect for maritime tradition have made us one of the most trusted names in the business. Whether you’re a commercial captain or a weekend angler, we believe your boat deserves the best. hi-tech Deck: Built from experience. Powered by integrity. Designed for life on the water.

With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems. today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.

Phone: 201-928-0444

Website: Kumonfranchise.com

n e R ds to g o

Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!

computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. t hat is why nerdsto g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely

on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. t his means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsto g o is one of the fastest growing computer service and technology franchises in the United states!

o HM fI tness

ohM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.

t he EMPower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. ohM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.

pI lla R to p ost Ho M e Inspecto R s

at Pillar to Post we are the leader in the home inspection industry, as we have more owners and inspectors than any other home inspection company, highest average invoice, more million-dollar producers, more innovations, more hours of training, and more coaches than any other brand.

We offer an executive model, where the franchise business owner has full-time involvement in the business but does not have to be a home inspector.

pu R o c lean

Puro clean, known as the “Paramedics of Property Damage ®,” is a leading provider of emergency restoration services, passionately dedicated to serving communities affected by water, fire, mold, and biohazard conditions. central to Puro clean’s commitment to community and excellence is the PuroVet program, specifically designed to support U. s. military veterans.

We recognize the invaluable skills and discipline veterans bring to franchising, offering a 25% discount on the initial franchise fee as a gesture of gratitude for their service to the country.

Randy’s d onuts

Randy’s donuts: a Franchise built on Iconic history and Fresh Opportunity

Founded in 1952, randy’s Donuts is world-famous for its giant rooftop donut and handmade treats. t he brand has grown from a southern california icon to a global sensation featured in film, t V, and pop culture. since 2015, under the Kelegian family’s leadership, randy’s has modernized operations while preserving its legacy of quality and freshness. With over 70 years of donut-making expertise, the brand has earned top franchise rankings and continues expanding through

R

rhea l ana’s is the nationally recognized, awardwinning children’s consignment franchise that helps families save money, earn income, and shop highquality items for their kids.

Founded in 1997, our mission is to serve families with excellence by hosting seasonal, week-long consignment events that feature gently used, name-brand clothing, toys, baby gear, and more at a fraction of retail prices. consignors earn a generous percentage on their items, while shoppers enjoy

t he technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. ohM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hiit training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.

contact: Doug Payne

Phone: (480) 582-2900

Email: franchisees@ohmfitness.com Website: www.ohmfitness.com

t he owner is focused on building a scalable locale team.

With an established brand of 450+ franchises in the Us and canada, with a reputation for integrity and professionalism, inspiring our clients to trust us in every market. By focusing on these values, we have become the largest home inspection franchise in north america and we’re proud of our rapid growth. We are also under the First service Brands umbrella alongside Floor coverings international, certaPro Painters, Paul Davis, and california closets. https://franchise.pillartopost.com/

Puro clean has also introduced the PuroVet Forum—an exclusive community platform where veterans can connect, share experiences, and support one another. With one in seven Franchise o wners being veterans, this Forum serves as a vital resource, enhancing the veterans’ network within Puro clean and ensuring that they have the resources to thrive as entrepreneurs in the restoration industry.

With Puro clean’s PuroVet program, veterans have a clear path to success, backed by a community that truly understands and values their service.

PuroVet.com

a proven hub-and-spoke model ideal for multi-unit investors. Franchisees benefit from flexible formats, no corporate markups on supplies, and hands-on training and support.

From onboarding to grand opening and beyond, randy’s provides tools, proprietary recipes, and ongoing guidance to help owners thrive. Backed by strong brand recognition, a focus on quality, and multiple revenue streams, randy’s Donuts offers a one-of-a-kind opportunity to grow with one of the most beloved brands in the world.

https://randysdonuts.com

incredible value. With locations nationwide, rhea l ana’s has become a trusted name in communitybased resale, combining a professional, organized shopping experience with a heart for giving back through charitable donations. o ur proven business model offers franchise owners flexibility, profitability, and the opportunity to make a meaningful impact in their communities.

For more information contact riley norman at: Ph: (501) 499-0009

Email: rileynorman@rhealana.com

Web: www.rhealana.com

Rod IZI o gRI ll

Established in 1995, rodizio grill® t he Brazilian steakhouse™ is the first authentic Brazilian steakhouse in the U.s

Founded by ivan Utrera, who wanted to bring this popular Brazilian churrascaria concept, along with cherished family

s e Rv I ceMaste R Resto R at I on

By cI ocea

serviceMaster restoration by ciocea, established in 2019, is a leading provider of comprehensive restoration and recovery services for both residential and commercial properties. We specialize in water damage restoration, fire damage restoration, mold remediation, and complete reconstruction.

o ur expert team also offers pack-out and content management services, weather damage restoration— including storm, flood, and wind damage—and trauma and biohazard cleanup. additionally, we provide

s t R atus Bu I ld I ng s olut I ons

stratus Building solutions offers one of the most powerful Master Franchise opportunities in the industry.

ranked consistently among the top commercial cleaning franchises, stratus empowers entrepreneurs to build scalable businesses by granting exclusive regional rights to develop their own network of unit franchisees.

a s a Master Franchise o wner, you step into a proven $100+ billion industry with multiple recurring revenue streams, low overhead, and recession-resistant demand. stratus provides unmatched training, marketing,

vI ct R a

Victra was founded as a partnership by richard and David Balot in o ctober 1996 in Wilson, north carolina. Victra was incorporated as aBc Phones of north carolina, inc. in 1999. today, Victra is independently owned and operated in raleigh, north carolina, with more than 200 people in the store support center. in 2020, Victra opened its Victra contact center in greenville, nc, employing hundreds of team

wI ngs e tc.

Founded in 1994 in northern indiana, Wings Etc. grill & Pub began as a single location dedicated to creating a casual, welcoming atmosphere where friends and families could enjoy great food, ice-cold beer, and sports on t V.

o ver three decades later, Wings Etc. has grown into a thriving brand with more than 80 locations in 13 states, offering a community-focused alternative to big-box sports bars and trendy micropubs.

guests know us for our award-winning jumbo and

recipes, to the Usa from his home country of Brazil. rodizio grill’s all-inclusive menu offers unlimited Brazilian sides, over 30 gourmet salads, and rotisserie grilled meats and grilled items, carved tableside by rodizio gauchos.

For more information, visit rodizio.com.

professional hoarding cleanup and board-up services to protect properties from further damage.

Whether you’re facing unexpected damage or preparing for future protection, serviceMaster restoration by ciocea is committed to delivering prompt, reliable, and highquality services to restore your property to its pre-loss condition.

With a focus on customer satisfaction, efficiency, and industry-leading techniques, our team is available 24/7 to handle emergencies and offer peace of mind during challenging times. We also work closely with insurance providers to ensure a seamless process throughout.

technology, and back-office support so you can focus on growth, recruiting and leadership.

t his isn’t just another franchise it’s a business empire in a box. With more than 93 Master Franchise territories awarded across north america, stratus is changing the way ambitious professionals enter franchising, offering stability, scalability and true legacy-building potential. if you’re ready to control your future, stratus is the opportunity that puts you at the top.

For more information contact rob l ancit at:

Phone: 516-551-4773

Email: rlancit@stratusclean.com

Web: www.stratusfranchsing.com

members who handle consumer, Business, and customer care calls, along with Victra store support. a s a company, Victra employs thousands of people and serves guests in more than 1,600 locations nationwide. t he Victra team is proud of its legacy of creating secondto-none customer experiences and is excited about the future.

For more information contact Michael Dugger on: 774-253-9387, Michael.dugger@victra.com or visit: total.victra.com

boneless wings, in a variety of signature sauces and rubs. o ur menu also features hand-smashed diner-style burgers, grilled and crispy chicken sandwiches, wraps, salads, and an incredible lineup of appetizers. Kids’ meals, daily specials, local craft beers and signature cocktails round out an experience everyone can enjoy.

From our laid-back atmosphere to our Big-Flavor menu, we’re proud to be the neighborhood spot for “g ood Food, great t imes” over 30 years—and counting.

For more information contact g eorge Pasick at: gpasick@wingsetc.net https://wingsetcfranchise.com/

Franchising Magazine USA-DEC-13#12 2025

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contents DE c EMBE r 2025

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In every issue

Expert Advice

Franchisor in Depth

Veterans - Franchisor in Depth

MagnolI a Bake Ry Set to Double International Locations by 2030

BRIX Hold I ngs Names Erik Jensen Vice President of Marketing

s ola salons Opens Largest Location Ever

Jungle dRI v I ng Quickly Advances Nationwide with 10 New Franchise Owners Signed

Best lI fe B R ands Appoints Industry Veteran Keith Kuhn as Brand President of CarePatrol

n ew aga I n Houses® Celebrates Banner Year of Accomplishments in 2025

oakwell Bee R s pa Taps Into Wellness: A Franchise Model Built for Efficiency and Appeal

c H este R’s c HI cken Welcomes Kevin O’connor as Executive Vice President

The Vision of Color Glo: R ESTOR ing Su R faCES, Emp

Ow ER ing En TREpREn Eu RS

the

The MissinG Me TriC Behind PrediCTaBle fran ChisinG

Predictable

why Measuring system strength Matters

Quick tip

your next step

The Power of eMPaThy in Business and Beyond

guiding others while navigating Her own Journey

Building a Business with empathy

advice for aspiring franchisees

fro M Trainin G T o r eCoV ery, r e M odels r edefine The any Ti

what’s new Inside the Remodel

More than a 24/7 gym

support from HQ

future of fitness franchising

The GreaT roll- uP: h ow fran C hisees BuilT an eMPire To

G e Ther

a Message to franchise owners everywhere

final thought: the next wave of franchise wealth

d

G r e Tail and fran C hisin G in 2026

a Budding e xecutive team

charting the course for 2026

Buildin G sTron G er Co MM uniTies

Throu G h MoV e M enT and

ConneCTion

Honoring the legacy

the power of partnerships

Built to last

purpose- driven growth

looking ahead

of ai inTeG raTion for fran C hisees

do: Recognize that aI technology is new and has limitations

do: feed it the right data

do: Include employees in the integration process

don’t: Integrate behind the franchisor’s back

why o wnershiP fuels e n G aG e M enT: wH aT THE LOTTERY

Ti CKET E X pER im En T

T E aCHES uS ab O u T

ingag E m En T

The Lottery Ticket Experiment

the psychology Behind ownership

a case study: Revitalizing a franchise conference

the ceo's Role: from dictator to facilitator

why this Matters More than ever

from engagement to Ingagement

Bringing It Home

strategic co-Branding

Hands- on operations and family focus

community engagement

growth and Recognition

auThenTiC iT y oV er alG oriTh M s:

WHY Fr An CHISE Br AnDS MuS t

rEC l AIM tHE HuMAn Vo ICE

the cost of over-automation in franchise Marketing

Reintroducing Humanity Into digital strategy

why authentic pR still wins

Building long-term loyalty through Human storytelling