Franchising Magazine USA June 2024

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VOL 12, ISSUE 6, JUNE 2024 The magazine for franchisees • WWW. franchisingmagazine U sa . com how to go from surviving to thriving, responsibly time ma nagement: 5 strategies for franchise owners and staff franchising feature ho me services franchising announcements from the industry whats new! t he perfect f inancing combination COVER stORy



under one roof.
Our franchise expos provide the perfect platform to explore a variety of franchise concepts across multiple
face-to-face with franchisors, attend informative
and network with industry experts to guide you to your next
us to take the next step toward turning your entrepreneurial dreams into reality.

VOLUME 12, IssUE 6, 2024

On the cover: b Usin E ss Financ E d Epot

pRE s I d E nt: colin bradbury.

pU b LI sh ER : Vikki bradbury.

E d I tORI a L d E pa R t ME nt:

adVER t I s I ng:

Ed I tORI a L t E a M : Michelle Quinn rob swystun

pRO d UC t IO n:

dEsIgn: Michelle Quinn.

Cgb pUbLIshIng canadian o ffice: sidney b c canada

U. s. Office: seattle, Wa

Welcome to the June 2024 issue of Franchising Magazine Usa

In this issue you will find some great advice and wonderful stories of Entrepreneurs who have made the decision to start a new lease on life and run their own business. Franchising is a popular choice for any individual ready to take this step. On the Cover this issue we have b usiness Finance d epot who are offering the perfect Financing Combination, the best part about this unique financing opportunity? b y combining an sba 7(a) loan and equipment lease is that the collateral is your business assets. n ot your home. you can read more about this on page 10.

o ur top experts in the industry continue to deliver great advice. o ur regular contributors offer some sound advice in this issue such as t ime Management and the 5 strategies for franchise owners and staff by Lucas Frey, how to go from surviving to t hriving responsibly by c arey gille, steps to start a successful franchise system by peter buckingham and last but not Least g eorge Knauf discusses the fast pace and competitive world of restaurant franchising.

o ur main feature is h ome s ervices Franchising and on the Feature cover we have Junk co+ and how the recent acquisition by bELFor Franchise g roup which not only expands the group’s portfolio but also highlights the promising potential of this junk removal and demolition service provider.

o ur regular feature expert chris conner g uides us through the growth, opportunity,

and some of the leading brands in this sector and there are a lot to choose from, Evan hackel discusses why home services franchising is an excellent match for conversion franchising. We also get to meet franchisees in this industry and their journey as entrepreneurs.

Finally we have our Veterans in Franchising and on the cover, we have d estination athlete, d oug d ickison, Founder and president of d estination athlete®. d oug recognizes military veterans possess unique leadership skills, discipline, and a strong work ethic, making them ideal candidates for entrepreneurial ventures with his company. You can read more about this on page 72.

a s always, i really hope you enjoy reading this issue and don’t forget to take a moment to scroll thorough to our a-Z d irectory at the back of the magazine or visit the website to find more exciting franchises and advice.

happy r eading.

Franchising M aga Z in E Usa 3
the information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. opinions expressed in the articles contained in this publication are not necessarily those of the publisher. the publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher. SUPPLIER FORUM proud member of the IFa: international Franchise a ssociation 1501 K street, n.W., suite 350 Washington, d c. 20005 phone: (202) 628-8000 Fax: (202) 628-0812 VOL 12, ISSUE 6, JUNE 2024 The magazine for franchisees • WWW.franchisingmagazineUsa com how to go from surviving to thriving, responsibly time management: 5 strategies for franchise owners and staff franchising feature home services franchising fromannouncements the industry whats new! the perfect financing combination COVER stORy

33 Special Feature Supplement Home Services

67 Veterans Supplement News and Information for Veterans in Franchising

83 A-Z Franchise & Services Directory


20 JETSET Pilates: JE tsE t pilates set to open three Locations in new York

Franchisor In Depth

18 Voodoo Brewing Co.: Voodoo brewing co. announces isaiah Fitzgerald-palacio as new cEo

26 Melting Pot: Melting pot growth heats Up with new deals signed, More restaurants in development

62 Altitude Trampoline Park: revolutionizing Family Entertainment: harnessing technology for seamless Experiences, Enhanced safety, and business success

Have Your Say

14 Waxxpot: Waxxpot Joins Franchise FastLane’s portfolio of brands

28 Pigtails & Crewcuts: a great investment and a rewarding Franchise opportunity

Women in Franchising

24 Teresa Johnson: teresa Johnson Embodies the phrase “serial Entrepreneur” to a tee

64 Sweet Paris: Momtrepreneur on 4 tips to achieve success in Franchising

Franchisee In Action

30 Cilantro Taco Grill:

Meet the seasoned Franchisee cehind cilantro taco grill’s First Franchise deal

Expert Advice

12 Peter Buckingham: 15 steps to starting a successful Franchise system

16 Carey Gille: how to go from surviving to thriving, responsibly

22 Lucas Frey: time Management: 5 strategies for Franchise owners and staff

60 George Knauf: the Key to chick-Fil-a’s success

Spotlight on Service

58 Sales Chatz: sales chatz is the First to bring artificial intelligence to Franchise Marketing and sales with aiadZ

Franchising M aga Z in E Usa 5 JU n E 2024 contents Cover Story
In every issue
10 Business Finance Depot: the perfect
6 Whats New! Announcements from the Industry
14 18 28

Buddy’s Home Furnis H ings Names New Director of Real Estate

Buddy’s Home Furnishings, a retailer specializing in sales and rental ownership of furniture, electronics, appliances and home accessories, has promoted John Wilson to Director of Real Estate. In this role, Wilson will be responsible for overseeing the company’s real estate operations, supporting its franchise owners and providing strategic vision for future storefront growth.

Wilson is licensed in residential real estate and has spent a majority of his twodecade rent-to-own career in operations. in 2021, he joined buddy’s as a franchise consultant before his promotion to this new role.

“John’s expertise in real estate and operations make him a natural fit for this role,” said Michael b ennett, cEo at buddy’s. “a s a franchise consultant, he developed strong relationships and trust with our franchise owners. h e understands their triumphs and trials related to real estate, which will make him an invaluable resource as we continue to grow our footprint.”

after joining the buddy’s team, Wilson quickly discovered what differentiates buddy’s from other rent-to-own franchisors. “ buddy’s is better because of the way we care for our people,” he said. “Whether it’s our team members, customers, suppliers or anyone else that touches the business, we’re committed

John Wil S on Step S i nto Role With Dec AD e S oF Rent-t o- oW n, Re A l eS tAte e xpe R ience

to caring for those relationships and that ultimately elevates our business. i ’m honored to step into this position and serve our people in a new capacity.”

For more information about Buddy’s or to inquire about franchising, visit

clean e atz RE tuRNs WaRREN’s tuRkE y us Natio NWiDE

Clean Eatz, America’s leading health food restaurant and online meal plan franchise, is excited to announce the highly-anticipated return of the Warren’s Turkey Burger Bowl. Aptlytimed for the upcoming summer barbecue season, the high-protein, low-carb burger bowl promises to satisfy any fresh-from-the-grill, juicy burger cravings, without any of the guilt.

owl is named for one of the clean Eatz brand’s original customers, who preferred his turkey burgers bun-less, sparking a new menu he dish features a perfectly-seasoned, juicy turkey burger without the bun, and is instead served on a bed of sweet potato fries and lettuce, with grilled mushrooms and smothered with melted mozzarella, and a side of clean Eatz Epic sauce to top it off.

“We’re thrilled to bring back Warren’s turkey burger b owl, the simple yet delicious, guilt-free dish that’s quickly become a staple thanks to our community’s feedback and support,” said clean Eatz co-Founder Evonne Varady. “Especially with the bowl’s namesake being one of our original loyal customers, this dish is a gratifying tribute to our roots and testament to the influence our community has on our ever-evolving menu.” owl is 417 calories, 17 grams of fat, 29 grams of carbs, and 37 grams of protein, and can be customized to each individual’s needs with low carb and/or extra protein options. t he burger bowl is available now through June 30 at any of the 100+ clean Eatz cafés across the country.

To learn more about how you can bring Clean Eatz to your community, visit

Pita Pit’s New Menu Brings fresh flavors from the Mediterranean to Cult-Classic Dishes

Pita Pit, the world’s first Mediterranean fast-food concept, is spicing things up with a revamped menu. Upholding their commitment to fresh, made-to-order meals, Pita Pit’s new menu boasts a variety of tasty offerings perfect for on-the-go Mediterranean fare.

building off its robust menu that includes fan-favorites like t he super g reek pita, chicken s ouvlaki, and o de to athens Quinoa b owl, pita pit is tapping into existing flavors and elevating them with a Mediterranean twist to give guests more of the items they crave.

“We take great pride in offering fast, convenient, and healthy options that cater to a variety of tastebuds,” said peter r iggs, cEo of pita pit.

pita pit’s new menu items include:

• Say Cheese Greek Grilled Cheese: Mozzarella and cheddar cheese melted in a pita seared in avocado oil with the choice to add meat, toppings, or both.

• Chicken Club Greek Grilled Cheese: Spiceology seasoned chicken with bacon, mozzarella, and ranch in a pita seared in avocado oil.

• Athens Steak/Chicken Greek Grilled Cheese: Available with the choice of seasoned steak or chicken, black olives, tomatoes, onions, mozzarella, spinach, and c aesar dressing in a grilled pita, seared in avocado oil.

• Cowboy Steak Greek Grilled Cheese: Spiceology seasoned steak, roasted corn, onions, and mozzarella with ranch in a pita seared in avocado oil.

• Bruschetta Bowl: Brown rice quinoa topped with spiceology seasoned chicken, spinach, tomatoes, onions, pesto, and balsamic vinaigrette.

The new menu comes on the heels of Pita Pit’s recent national rebrand announcement. visit

s ylvan learning c enter Na ME s susa N ValVERDE a s B R a ND PRE si DEN t

Sylvan Learning, the supplemental and enrichment education brand with more than 45 years of experience, and part of the youth enrichment growth-focused platform Unleashed Brands, has promoted Susan Valverde from Chief Franchise Operations Officer to Brand President of the company, effective May 1.

Susan will concentrate on implementing Sylvan’s operational strategy and driving profitable growth for its franchise owners. Her promotion comes as John McAuliffe, who has led Sylvan since 2016, retired on April 30.

“after 45 years in business, sylvan is at a crucial juncture where we can honor how far we’ve come all while planning for sustainable growth and future innovations,” said Valverde. “ i look forward to carrying on our legacy and stewarding the brand into our next chapter as an Unleashed brands company.”

“ i credit my time as a franchise owner for every opportunity i ’ve been given at sylvan,” said Valverde. “ i ’ve lived the experience of our franchisees that i now support and carry that perspective with me into every leadership role and decision. t hey are the reason i ’m so passionate about my career with sylvan.”

in 2016, she sold her centers and stepped into the role of Vice president of Franchise o perations. a year later, she was promoted to chief Franchise o perations o fficer where she has stewarded the operational arm of the brand for the last several years.

“ susan’s extensive experience and deep knowledge of sylvan’s operations position her to lead the company’s journey into this next phase of growth,” said Michael browning, Jr. Founder & cEo of Unleashed brands.

visit: or

Franchising M aga Z in E Usa 7 AF te R

smoot H ie K ing aPPoiNts NEW CHiEf fiNaNCial offiCER

Smoothie King, the world’s largest smoothie brand and the first health and fitness fast casual brand of its kind, today announced the newest addition to its C-Suite with the appointment of a new Chief Financial Officer, Gavin Felder, effective May 28. In this position, Felder will oversee all financial activities, proactively collaborating with senior functional leaders on strategies to unlock value and ensure the brand’s continued profitability and next phase of growth.

“ i take great pride in the teams we’ve built and the culture we’ve created at smoothie King and we’re happy to welcome g avin

Felder to our distinguished leadership team,” said Wan Kim, cEo of smoothie King. “g avin is a visionary leader with a keen eye for innovation and i believe he’s the perfect partner to lead us into the next phase of smoothie King’s growth story as we look to provide even greater value to our guests and franchise partners.”

Felder is a proven leader with over two decades of global experience building powerful teams to drive growth and deliver transformational results. h e spent the last 16 years at global restaurant giant Yum! brands, most recently serving as chief strategy o fficer where he led corporate strategy, investor relations, M& a ,

and Yum’s store innovation efforts.

“ i ’m honored to join this world-class team poised for extraordinary growth,” said Felder. “ smoothie King is truly a categorydefining brand fueled by an inspiring mission and i couldn’t be more excited to partner with our franchisees, suppliers and store teams to take the business to new heights together.”

cravewortHy Brands adds sigri indian BBQ to Robust Restaurant Portfolio

Craveworthy Brands (“Craveworthy”), the innovative fast-casual restaurant platform company that is home to leading concepts such as Bd’s Mongolian Grill, Dirty Dough, Flat Top Grill, Genghis Grill, Krafted Burger Bar + Tap, Lucky Cat Poke Co., Pastizza Pizza & Pasta, Scramblin’ Ed’s, Soom Soom Mediterranean, The Budlong Southern Chicken and Wing It On!, has announced a new addition to its robust portfolio

with the acquisition of Sigri Indian BBQ (“Sigri”).

t his strategic acquisition comes on the heels of craveworthy introducing additional emerging concepts over the past year or so such as d irty d ough and s oom s oom Mediterranean along with virtual brands like Lucky c at poke co., now totaling 12 brands under its umbrella. t he company will infuse its proven operating procedures, creative marketing strategies

and dedicated finance processes to optimize restaurant operations and elevate sigri’s presence nationally through a strategic franchise growth plan.

“With a growing appetite for high-quality ethnic concepts like indian barbecue, we see remarkable potential for sigri’s expansion throughout the country. sigri’s authenticity and innovative service model truly marks the brand as a pioneer in this fast-casual category,” said g regg Majewski, cEo and Founder of craveworthy brands.

“Embedding the craveworthy team along with our systems and processes into the concept will fuel a new era for sigri.

sigri indian bb Q reimagines the historic art of clay stove cooking, centering its authenticity around the rich tradition of n orth indian cooking using the ‘sigri.’ t his distinctive culinary style is the essence of sigri’s warmth and bold flavors, served in an artful presentation of fresh and real ingredients. franchising

8 Franchising M aga Z in E Usa sa

i sland Fin Po K é co. opens 23rd location in Buford, ga and the second location in the state

America’s favorite poké restaurant, Island Fin Poké Co., opened another location in Georgia. In addition to its Peachtree City location, Buford will be the brand’s second store in the state and 23rd location across the U.S.

conveniently located at 22 buford Village Way, suite 215, buford, ga 30518, island Fin poké co.’s newest franchisee owners, todd

and ruth g ould, are going above and beyond to extend a warm welcome to the community.

“We’re so excited to open our second store and 23rd location in the beautiful town of buford, g eorgia,” says Mark s etterington, cEo and founder of island Fin poké co. “ b y adding poké to buford’s dining scene, we are expecting a big welcome from the community on our grand opening day. also, i am excited that todd and ruth are joining our growing o hana. t hey are such a great addition to our family!”

island Fin, with its deep roots in hawaiian culture and food, has always held the values of family close to its heart. t he essence of o hana goes beyond a hawaiian word that means family; it’s a way of life.

in every location, the brand offers chicken, tofu and spam protein options, aside from the traditional fish options of the freshest boat-to-bowl tuna, salmon, shrimp and octopus. in addition to their fresh protein options, island Fin also offers refreshing d ole s oft s erve®, a perfect complement to a poké meal with summer around the corner.

additionally, island Fin offers a wide variety of choices and preferences that allow guests to create endless combinations of gluten-free poké bowls.

Pet su PPlies Plus & wag n’ wasH Commit to Helping 15,000 Dogs and Cats get adopted this year

As more than six million pets are surrendered each year, there is a critical and immediate need for adoptions to take place across the U.S. To combat this growing issue Pet Supplies Plus and Wag N’ Wash have launched a nationwide initiative to help 15,000 dogs and cats get adopted in 2024. Year to date, the brands have helped more than 3,214 pets find their forever homes.

t here are many reasons as to why an animal enters a shelter –from being surrendered by a previous owner, to being born into a shelter, to being found on the streets and then brought to a shelter. r ecognizing the importance and need of finding loving homes for shelter animals, pet supplies plus and Wag n ’ Wash will work alongside local rescues and shelters to host monthly adoption events in stores across the nation.

“ it’s no secret that pets play a crucial role in each of our families, many making a bigger difference in our lives than we even realize,” said chris r owland, chief Executive o fficer of pet supplies plus and Wag n ’ Wash. “ t his year, we will be able to rewrite the narratives of 15,000 dogs and cats as they find loving families to

call their own. We invite you to join in our commitment in making a difference, one adoption at a time.”

part of each brand’s identity and mission, pet supplies plus and Wag n ’ Wash foster a culture of compassion for the well-being of all animals.

For more info go to or

Franchising M aga Z in E Usa 9
The Perfec T financing combinaTion cover ST or Y: Business Finace Depot 10 Franchising M aga Z in E Usa Marisol Cruz, COO business Finance depot toll Free (800) 788-3884 direct # (954) 613-6390

When an existing franchisee is considering expanding or a new franchisee is planning to open their first franchise business, various financing options are considered to select the most appropriate financing product(s).

Many franchise businesses require unique equipment to operate their franchise. For example, a Signarama franchise requires sign making equipment to operate. In addition, most franchise businesses require outdoor and indoor signage, furniture, computer hardware & software, and POS systems to operate the business. This equipment can be financed using an equipment lease.

The SBA recently changed the rules for SBA 7(a) loans up to $500,000 so the borrower’s real estate collateral is not required. One of our key SBA lending partners does NOT require real estate for collateral for SBA 7(a) loans under $500,000 AND they allow the borrower to combine an SBA loan with an equipment lease to finance their equipment which presents a rare opportunity that these two (2) debts financing products are compatible!

capital leases – lease to own

The main purpose of a capital lease is to finance the equipment purchase to preserve the owner’s working capital. Franchise owners can finance the purchase of their equipment needed to operate their business listed above. The down payment ranges up to 20% of the amount financed & documentation fees may range from $95 to $495. Repayment terms typically range from 36 months up to 60 months with a $1.00 or $100 end of term purchase option. All lease payments are tax deductible, so leases lower the business’s taxable income and, in turn, the business’s tax liability. All partners with more than 20% ownership are required to personally guarantee the equipment lease. The collateral for equipment leases is just the equipment being financed.

sBa 7(a) loans

Our key SBA lender will accept loan requests ranging from $250,000 up to $500,000 for start-ups and existing businesses with no personal collateral required to provide 3-6 months of working capital and construction financing. The typical equity injection required ranges from 15% to 20% so the project total for these loan requests can range from $300,000 up to $625,000.

Standard SBA 7(a) loan approval requirements include, but are not limited to:

• Good personal credit – typically 700+ credit score

• Sufficient liquid assets for the down payment plus some post close liquidity

• Either industry experience or education or transferable professional skills

• A business plan including financial projections reporting a debt coverage ratio in excess of 1.0.

If the application is to finance a new location, an application can be submitted to prequalify the borrower. Once a location is identified and all project costs are determined, the loan will be submitted into underwriting to secure a commitment letter.

The loan process typically will take up to 120 days to complete before the loan closes and the construction financing begins. Since the use of funds includes construction financing, an experienced general contractor is required and must be approved by the lender. The SBA

lender makes progress payments directly to the construction and will also pay the equipment invoices directly to the manufacturer or dealer. The working capital is paid directly to the borrower before the loan closes, so the borrower has sufficient working capital to pay bills while they are building their member base.

The interest rate for SBA 7(a) loans is calculated starting with the prime rate as published in the Wall Street Journal which is currently 8.5% plus a risk premium up to 2.75% so the interest rate is currently no more than 11.25%. These are variable rate loans which adjust quarterly when the Fed Board of Governors decides to raise or lower the prime rate. The repayment term is 10 years if there is no real estate being financed and there is no pre-payment penalty so if the business is profitable (or if you win the lottery:), the loan can be prepaid to save interest expense.


A common goal is to access capital using SBA loans and equipment leases to preserve your liquid assets. By securing debt financing, you will be preserving your capital, so I recommend you consider the return on your money when calculating the actual cost of financing. For example, if you are paying 12% for financing and earning 3% on your investments, your actual cost of financing is 9%. The best part about this unique financing opportunity by combining an SBA 7(a) loan & equipment lease is that the collateral is your business assets… not your home … just your business assets! v

Franchising M aga Z in E Usa 11

15 s teps to starting a successful f ranchise s ystem

Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, the leading Geodemographic and Sales Prediction Modelling Company in Australia. He is also a past Director and past Victorian / Tasmanian President of the Institute of Management

Peter is contactable by email at: or visit

I am often told by potential Franchisors how easy they think the Franchising process will be. My normal response is to consider the 15 steps to Franchising, from when they cannot spell the word “Franchising”, until they appoint their first Franchisee - and decide how they are going to make it all happen!

In my work in Franchising, I am surprised by how many businesses decide to head into a Franchising model with no plan on how to get there. I see businesses that have tried to do it themselves, engaged a lawyer as a Consultant, or just tried a shot gun approach and fired shots at where they see a problem. Often the results are not pleasant through to a very expensive failure.

Whilst I am a Certified Management Consultant (CMC), we do not undertake the work as Franchise Consultants; however there are people in this area that can act as the specialist. Think of it

like an orchestra and their job is to be the Conductor, and bring in (and out) the various instruments as and when required. In our case I say we are the first violins – needed for Strategic Network Planning, Site Selection policies and Territory Planning – and then we pass our work back to the Conductor and Client to move to the next steps.

the fifteen steps to Franchising in my view are:


Undertake a feasibility study (or just your own due diligence to prove the concept you have can work). I become very concerned when I hear from potential Franchisors that they have not opened or company run the business they are planning to Franchise – and I even have said to major international companies intending to open in Australia, why not open a couple of stores yourselves to prove that it works.

Unfortunately many Franchisors say that is up to the Master Franchisor – and do I know anyone with $5M to invest? Most of those are still kicking tyres looking for their dream investor.


Understand that the costs to develop a workable franchise system is probably $50K - $100K, and thinking you will do it cheaper is a false economy. I am often asked to postpone payment for my companies’ service, and I remind the client that we are Consultants and that Banks are Banks – and go and speak to them if you plan to make an investment into Franchising.

12 Franchising M aga Z in E Usa e XPerT ADvIce: Peter Buckingham | CFE CMC | Spectrum Analysis Australia Pty Ltd

“ In my work in Franchising, I am surprised by how many businesses decide to head into a Franchising model with no plan on how to get there. I see businesses that have tried to do it themselves, engaged a lawyer as a Consultant, or just tried a shot gun approach and fired shots at where they see a problem.”


Arrange the writing of your Operations Manuals. Your choice if you want to work with a Professional company who will have templates and ways to construct these manuals, or if you choose to do it yourself. Ideally, the modern companies are all setting this up in a digital environment – thru the web.

4 Strategic Network Planning is thinking in terms of what the mature network may look like in 10 to 20 years’ time. It is about what type of areas demographically you should be physically looking for sites in and what is the approximate number of units you would expect in a mature market?. This investment may save you huge amounts in mistakes, as there is no cheap reversal in leaving or closing a store – and less if you lose a legal case if the store you approved turns out to be a disaster – and you have no process you can demonstrate in how you made the decision.


Site selection policy – decide what type of stores you are seeking in terms of size, where they sit in terms of Impulse or Destination, and how you can instruct other people in what you are looking for. Issues need to be considered include store footprint, traffic (vehicle or pedestrian), visibility, access, parking, local generators (or neighbours) and many other issues.

options to renew, territories or not, exclusive or non-exclusive territories, exclusion zones and many other issues that will govern how you operate in the future. The laws of your State will provide a guide as to what you must do to remain legal.


Attract future franchisees. This is crucial to the future of the business so how will this be done? Review the options and decide how much involvement you want in the process of acquiring leads and selecting franchise buyers. You can manage everything yourself, engage help along the way with lead generation or appoint a specialist who will qualify future franchisees on your behalf. Decide on a process to approve franchisees. How will franchise buyers be profiled, interviewed and approved?


Assuming we now have an approved Franchisee, we need to match the Franchisee with the potential site, hoping the timing is right that the Franchisee is willing to take on the location that has been put forward, and we are approving as suitable for our System. This takes some juggling as people inevitably have their own views!


The store fit out now needs to occur and it is in our interest to ensure this is done to our standards. Do we appoint a fit out company, or allow the Franchisee to organise the store fit out themselves? Either way we need controls so it meets our corporate standards, which hopefully are well documented in our Operations Manuals – step 3.



If you are a service franchise, you probably need to grant territories especially if you have a central ordering concept where leads come in via a call centre or the internet. What is the policy for Territories in terms of what makes up a “sufficient size” territory, and how many should we be looking for in each main market? You may start with a “beer and pizza map”, however this develops an inconsistent Franchise System.


Sort out your marketing and make the necessary decisions on who is your potential customer and how are we going to find them? If it is a walk up customer, then image and signs. If it is a phone in customer or web based customer, how do we attract them, inform them and entice them to make the call to purchase from us? Do we advertise in magazines, social media, bus shelters or many other opportunities that will be thrown at you.


Our Franchisee now needs to undergo training in the Franchise System. This probably needs to be done internally, partly by our leaders and hopefully we have some form of company operation that they can train within to learn the ropes of the business into which we are about to appoint them.

Plan the opening. We need many things to come together at the same time to open successfully. This can include stock, equipment, staff, vehicles and some Local Area Marketing.


Open our new Franchise, and support the Franchisee who is probably taking the biggest business decision in their lives. They may need their hand held and that is what our Field staff and operations people need to do – even if that is only one person also holding the title of Franchisor, MD, Development Manager and Chief Operations officer.


Find your first few stores. This can be undertaken internally, or you may want to appoint a professional site finding company who are experts in negotiating with Leasing agents and Real Estate agents.


Appoint a Law firm to write your Franchise Agreements. Decisions have to be made such as Franchise periods and

I can only say to a future Franchisor look at these steps to see if you have them covered. If you are looking at going into a newly formed Franchise System as a Franchisee, maybe this list can also form part of the questions you need to discuss with the Franchisor to feel comfortable that all these items are covered – before you part with your initial Franchisee Fee.

Good luck on your journey. v

Franchising M aga Z in E Usa 13

Waxx P o T ® Joins franchise fas TLane’s Por Tfo Lio of brands

Premier waxing services for both men and women in a boutique studio salon setting

Franchise FastLane, the industry’s No. 1 FSO, is proud to announce that Waxxpot® has joined their portfolio of high-performing franchise opportunities. Waxxpot is an emerging franchisor that offers full body waxing services for both men and women in an elegant, boutique-style salon setting.

The brand’s key feature is a proprietary blend of wax formulas that don’t require extreme temperatures for use in a wide range of soft and hard body waxing and hair removal options. This key differentiator provides Waxxpot’s clients with a flawless, five-star customer experience.

“We’re very excited about the inclusivity factor that Waxxpot is bringing to an underserved market,” stated Carey Gille, CEO of Franchise FastLane. “This is a franchisor with an exceptionally strong leadership team and a business model that offers several competitive advantages in the booming personal care sector of the wellness industry. Thanks to Waxxpot’s commitment to promoting body positivity for everybody and every body. “

The original concept began over two decades ago when founder Daniel Sadd created an independent beauty suites rental opportunity under the name, Salon Lofts®, which has now grown to include over 4,000 beauty professionals operating in 200+ locations. This direct industry experience led to the creation of the Waxxpot brand in 2014, which began franchising the concept in 2020. Operating under the tagline that “…welcomes everybody and every body,” Waxxpot features a proprietary two-wax formula that creates an unrivaled personal experience for full body waxing procedures on both male and female customers. The brand’s 1,600-square foot boutique-style salons feature four to six elegantly designed treatment rooms and are staffed with experienced aestheticians. Thanks to the brand’s recurring revenue model in an industry valued at $12 billion globally, Waxxpot now has 20+ locations open and operating, 14 of which are franchised and 11 that are corporate owned.

Manny Guzman, Franchise FastLane’s Director of Franchise Development for Waxxpot, is bullish on the brand’s growth potential as well as its unique market positioning. "The beauty industry is evolving and growing, and Waxxpot is at the forefront, offering waxing services that meet modern consumer expectations. Their approach isn't just about aesthetics; it's about creating a community where everyone feels welcomed and valued. Combine

this with their seasoned leadership team, and you have the perfect formula to become the next big brand in this space." Waxxpot’s President and COO Mike Abramson shares this enthusiasm in comments related to the new partnership. “We couldn’t be more excited to team up with Franchise FastLane and accelerate our franchise development and sales efforts. We’ve recently made several investments in the future of our brand and believe the timing is right to drive responsible growth at the unit level. Here at Waxxpot, we believe if you want to be the best, you have to work with the best, and that’s exactly what we plan to do.”

Founded in 2017, Franchise FastLane has grown to become the No. 1 franchise sales organization in the U.S., delivering outsourced franchise development services to their portfolio of new and emerging brands – eight of which earned a ranking on Entrepreneur’s Franchise 500® in 2024. For the 25+ brands in their portfolio, Franchise FastLane is an accelerated turn-key franchise sales organization that works with select franchisors to perfect their discovery process, bring qualified franchisee leads, and drive responsible, accelerated growth. Through FastLane’s proprietary programs like MasterMind, franchisors receive oneon-one coaching sessions, quarterly brand health assessments, and access to the organization’s preferred network of vendor partners. These and similar efforts are all designed to support and monitor growth at the brand level - so that franchisors can build, nurture, and maintain robust systems for their growing network of franchisees. To date, these efforts have helped FastLane award franchises in over 7,300 territories, changing more than 2,900 lives for the better through franchise ownership.

For more information, please visit

14 Franchising M aga Z in E Usa h Ave Your SAY: WAXXPOT®



Waxxpot is a franchise opportunity that offers full body waxing services to both men and women in a boutique-style salon. The brand developed its own proprietary two-wax blend that provides an unrivaled aesthetic experience for customers. Under the tagline that “…welcomes everybody and every body,” Waxxpot’s corporate culture is built on a foundation of inclusion and body positivity.

Owned and operated by an experienced team of franchise and salon industry veterans, the brand has grown to include 12 locations, with several more territories currently under development.

For more information about Waxxpot’s franchise opportunity that offers consumers a full line of body waxing options and lash services, please visit

aBout FrancH ise Fastl ane:

Franchise FastLane provides outsourced franchise development services to emerging franchisors. It manages the entire franchisee sales lifecycle from initial lead generation to prospect qualification through to deal closure. FastLane works with franchisors to perfect their discovery process, bring qualified franchisee leads and drive explosive growth. The company leverages a rigorous diligence and onboarding process, industry-leading technology platform, and exceptional sales executives to drive successful franchise development for its franchisor clients, nine of which have been acquired by private equity groups. Franchise FastLane was founded in 2017 in Omaha, NE by Ryan Zink and Carey Gille, making 2024 the company’s seventh anniversary. To date, Franchise FastLane has helped award franchises in over 7,300 territories, helping to change more than 2,900 lives for the better through franchise ownership.

For more information, please visit


ow to g o f rom s urviving to t hriving, r esponsibly

It’s been estimated that 300350 new concepts enter the franchise marketplace each year, adding to the four thousand or so brands who’ve already established themselves as viable business opportunities. This means that, right out of the gate, new and emerging brands often find themselves at a severe statistical disadvantage.

The majority of these early stage franchisors face three basic challenges – they must find qualified franchisees, successfully promote their business opportunity, and build and maintain a healthy support infrastructure that fosters happy and profitable franchisees. And they have to do so in the most hyper-competitive of business environments. But thanks to a

franchising industry that fully embraces innovation and a forward-thinking mindset, new and emerging brands now have access to an ever-increasing amount of tools and resources that help these underdogs even the odds.

making the grade

There may be millions of small businesses in the U.S., but only a select few actually have the potential to become a franchise opportunity – a path many agree is one of the fastest ways for brands to achieve strategic growth and expansion. To consider this option, a business model must have several common attributes that meet the threshold of franchiseworthiness. These factors include a solid value proposition, market demand, enough key differentiators to separate them from the competition, and a product or service that can be replicated without infringing on the profit margin. The business must

also be sustainable, in excellent financial health, and have founders willing to cede a reasonable amount of control to meet the rules and regulations mandated by the FTC, which oversees franchise industry compliance.

the struggle is real

For businesses fortunate enough to enter the franchising industry as a new and emerging brand, the struggle is real. Even when their business offering is a compelling proposition, very few launch with the appropriate amount of funding, human capital, and resources necessary to drive successful franchise development. Whether these new franchisors realize it or not, they’ve just reached a crucial inflection point – a crossroads where they must decide whether to circle the wagons and take everything in-house or outsource their franchise development efforts to a third-party.

16 Franchising M aga Z in E Usa e XPerT ADvIce: Carey Gille | Co-founder and CEO | Franchise FastLane

enter the Fsos

Over the past decade, the industry has witnessed a rapid increase in franchise sales organizations (FSOs) who specialize in partnering with brands to assist with franchise development, enhance lead-generation, and drive sales at the unit level. Typically, in exchange for a monthly retainer fee and a percentage of commissions on closed deals, franchise brands can partner with FSOs who have the manpower and experience to provide expert advice and comprehensive guidance for every stage of the sales process. These organizations are well-known for developing tailored strategies designed to target specific buyer profiles that align with the franchisor’s ideal ownership profile. In addition, most FSOs maintain close relationships with the franchise industry’s top brokerages and consultancies, who have the power to introduce and promote brands to their own extensive network of highly qualified candidates. Typically staffed with a deep bench of experienced franchise industry veterans, FSOs specialize in developing scalable strategies for franchisors designed to foster accelerated, but responsible, growth.

value-added assistance

Carey Gille is the co-founder and CEO of Franchise FastLane, the No. 1 franchise sales organization (FSO) in the U.S. The company currently handles franchise sales and development for a select portfolio of 25+ highperformance brands. To date, their efforts have resulted in over 7,000 territories awarded, positively impacting thousands of lives in communities from coast to coast. Under Carey’s leadership, Franchise FastLane developed and deployed CarPool, a coaching and administrative services program designed to meet all franchisors where they are in the development process and assess their potential for accelerated growth. In addition, FastLane launched MasterMind, an internal development program reserved for executives of the brands they represent that offers one-on-one coaching, mentoring, administrative sales support, and access to groupthink sessions Carey can be reached at:

vendor partnership networks, which offer third-party outsourcing solutions for bookkeeping, payroll, HR and recruiting, insurance, marketing, background checks, and IT services. The ultimate goal of these value-added services? Training brand executives to spend the majority of their time and effort working on the business…and less time working in it, while continuing to provide best-in-class processes and support for their franchisees.

According to the 2024 Franchising Economic Outlook, an annual report published by the International Franchise Association (IFA) and FRANdata, the industry has never been more healthy or robust for new and emerging franchisors. The number of franchise establishments in the U.S. is fast approaching the one million

mark and now employs nearly nine million Americans who contribute a combined $827 billion in economic output. New and emerging brands will continue to increase the number of available concepts in the franchising marketplace. But even with one franchise unit opening every eight minutes on an average business day, there is still plenty of room at the table for any brand that aspires to become The Next Big Thing. It’s an amazing time for all of us who work in the franchising industry. Because the opportunity for up-and-coming brands to go from surviving to thriving has never been more prevalent - starting strong and staying strong throughout their growth and on behalf of their franchisees. v

Only the most forward-thinking FSOs are bringing a highly technical approach to the franchise sales process. This includes the development of proprietary programs and secure online portals that offer value-added benefits designed to assist franchisors and consultants alike. Thanks to these initiatives, franchise consultants can now access and track real-time updates on communications between the FSO and brand executives, verify the status of individual candidates currently engaged in the brand discovery process, review current FDDs, and conduct up-to-date searches for available territories. Likewise, brands can take advantage of educational and professional development programs that address franchise development at the executive level. Examples include administrative sales support, mentoring, professional development, one-on-one coaching sessions, private groupthink sessions, and even access to preferred

Franchising M aga Z in E Usa 17

Voodoo bre W ing co. announces i saiah fiT zgeraLd-PaL acio as n e W cfo

Voodoo Brewing Co., the globally recognized craft brewery and brewpub concept, has proudly announced the appointment of Isaiah Fitzgerald-Palacio as its new chief financial officer (CFO).

Fitzgerald-Palacio brings a wealth of financial knowledge and a commitment to community engagement to the brand. In his new role, Fitzgerald-Palacio will play a crucial part in shaping the brewery’s financial trajectory while fostering sustainable growth. He has over 15 years of experience in financial management and a proven track record of success, and the leadership team is looking forward to his contributions.

“We are thrilled to welcome Isaiah to our executive team and celebrate this moment for our brewery,” Matteo Rachocki, CEO of Voodoo Brewing Co., said in a press release. “His leadership and vision is instrumental in driving our continued success and deepening our commitment to a relentless pursuit of quality.”

With the appointment of its new CFO, Voodoo Brewing Co. showcases its dedication to fostering a vibrant and inclusive community within its franchise network and among its consumer base.

18 Franchising M aga Z in E Usa fr A nch IS or I n D e PT h: Voodoo Brewing Co.

The brand has welcomed FitzgeraldPalacio with open arms into the Voodoo family — which truly is a family, as it got its start with the efforts of two brothers.

Master brewer Curt Rachocki, along with his brother Matteo and a group of investors including friends and family, purchased Voodoo Brewery Co. in Meadville, Pennsylvania, in 2011. With relentless dedication, they transformed it into a thriving business, establishing their first

pub in 2012. The team poured everything they had into opening their first location, leaving Matteo with only $76 in his bank account on opening day.

The brewpub was an immediate success, with loads of support from the local community. The leadership team soon expanded when U.S. Army veteran Jake Voelker joined the team in 2013 and co-founded Voodoo Franchise Group.

The 5 Voodoo Brewing Company owned corporate locations, in addition to Voodoo Franchise Groups 20 independently-owned units, has poised this craft brewery brand to expand its unique brewpub concept nationwide.

Voodoo is a brand that is characterized by genuine partnership and robust support.

The brewery’s “anti-franchise” ethos was named for its dedication to allowing franchisees to remain independent in their business ownership venture, with some wiggle room to make each location unique, while still enjoying the support of the franchising system. The brand prioritizes collaboration and community engagement through customizable menus and community-driven events and programming. This community-centric approach and collaborative culture is one of the aspects that drew Fitzgerald-Palacio to the brand.

Fitzgerald-Palacio’s commitment to community engagement stretches all the way back to his youth. He grew up in the Southeastern United States, with a family ethos rooted in public service. FitzgeraldPalacio grew up under the guidance of an

“ Voodoo’s commitment to a vibrant and inclusive community resonates strongly with me: Voodoo is all about community. This is a company where everyone has the opportunity to thrive, and I look forward to leveraging my expertise to support the brewery’s mission.”

Army veteran parent, learning the value of hard work and perseverance at a young age.

When he was 15 years old, he discovered his passion for financial management and set his sights on success in this industry. Fitzgerald-Palacio obtained a bachelor’s degree in accounting from Coles College of Business at Kennesaw State University before venturing into the world of public service and taking on a variety of roles within the National Park Service.

In 2019, Fitzgerald-Palacio decided to pursue a newfound interest in the wine industry, earning his master’s degree in Wine Business from Sonoma State University. He went on to gain experience in production, sales, research and accounting within the industry, with a tenure at the Allen Wine Group. From there, he transitioned again into the role of managing member at Whole Wine World before taking an opportunity to join Voodoo Brewing in January 2023.

“I am honored to continue working with the talented team at Voodoo Brewing Company and contribute to its ongoing growth and success,” Fitzgerald-Palacio said in a press release. “Voodoo’s commitment to a vibrant and inclusive community resonates strongly with me: Voodoo is all about community. This is a company where everyone has the opportunity to thrive, and I look forward to leveraging my expertise to support the brewery’s mission.”

Fitzgerald-Palacio will play a pivotal role in planning for the brewery’s production needs and increased wholesale distribution sales as the franchise company continues its aggressive expansion strategy and breaking into new markets across the country.

“It is an amazing moment in my life to be a new face among brewery owners and executives,” Fitzgerald-Palacio said. v

Franchising M aga Z in E Usa 19

J etset pilates s et to o pen t hree locations in n ew york

Pilates Franchise Gains Steady Momentum with 3 New Development Deals

Signed in the Big Apple

JETSET Pilates – the Miamibased, modern Reformer Pilates franchise that combines curated music and fitness for the ultimate revitalizing experience – has announced the development of three new studios in New York. Currently, JETSET is focused on opening 10+ locations in Brooklyn and Manhattan and will later target Long Island, Jersey City, and more for expansion.

JETSET has signed a deal in Soho, which is expected to open towards the end of the summer. Locations in Brooklyn and Manhattan are poised to follow suit, with multi-unit and single unit deals already established in both areas.

“We can’t wait to introduce JETSET Modern Pilates Reformer studios to the world of influencers and trendsetters within the New York area,” said Tamara Galinsky, Founder of JETSET Pilates. “I believe that JETSET’s non-conventional approach to Pilates will blend well in a city that is renowned for its innovation in music, art and other trends.”

Outside of Florida, JETSET is on a roll toward international expansion. The brand has signed various development deals throughout New York, New Jersey, North Carolina, Georgia, Texas, Washington D.C., California, Colorado, Massachusetts, Utah and Australia. JETSET Pilates has recently unveiled plans for its first Texas studio in McKinney. Now, the brand is set to debut its first New York studio in SoHo, introducing its acclaimed Modern Reformer Pilates workouts to new states.

“JETSET Modern Pilates offers strategic advantages, including instant credibility within the global fitness industry. In

addition, we are dedicated to cultivating a robust franchise community, grounded in trust and enriched by comprehensive support and training, to ensure our partners excel in delivering Pilates experiences,” said Bert Albertse, CEO of JETSET Pilates. “Our appeal to diverse demographics, along with our competitive edge in a bustling market, makes New York the perfect destination for opening our next set of locations.”

Founded in 2010, JETSET Pilates uses personalized Reformer Pilates equipment, and the 50-minute workouts are guided by JETSET curated playlists. Clients can connect their minds and bodies, guaranteeing a full-body workout. Classes are intimate, with 12 to 16 Reformers per class.

Since launching its franchise opportunity, JETSET Pilates has rapidly gained traction and established itself as one of the most attractive concepts in the boutique franchise business space. JETSET is seeking passionate and driven professionals

with a desire to share their personalized workout experience with markets across the country.

To learn more about JETSET Pilates or if interested in the opportunity to own a franchise in your community, please visit

aBout J etset Pilates:

Founded in 2010 and franchising since 2022, JETSET Pilates has rapidly established itself as one of the most attractive concepts in the boutique franchise business space. JETSET Pilates currently has plans to open studios in Florida, New York, New Jersey, North Carolina, Georgia, Texas, Washington D.C., California, Colorado, Massachusetts, Utah and Australia, with over 40 studios in development. JETSET now offers franchising opportunities to entrepreneurs in some of the largest and fastest-growing markets within the fitness franchise sector.

For more information, please visit

SnAPShoT: JETSET Pilates
20 Franchising M aga Z in E Usa


We can help to put your franchise system in an operational position to attract successful franchisees.

We are members of the IFA and other respected organisations.

The transition process can be daunting, but we know the trusted business and legal players who can take you through the first minefield.

Constant changes within the codes of conduct can create a massive challenge to franchise systems wanting to move outside of their established markets.

Our GLOBAL CONNECTIONS are trusted operators in their markets and will enable a smooth entry into NEW TERRITORIES.
an initial discussion, please With direct experience of the North American, UK and Australian/ New Zealand Franchise markets we have been in the business of selling franchise systems direct to franchisees for over 35 years.
GLOBAL expansion

t ime m anagement: 5 s trategies for f ranchise owners and s taff

Time is both a precious commodity and a formidable adversary. Effective time management isn't just about checking off tasks; it's about unlocking the secrets of productivity and efficiency.

Picture this: You, the savvy entrepreneur, armed with timeblocking techniques and Eisenhower Matrix prowess, navigating the turbulent seas of business ownership with grace and finesse.

But wait, there's more! Enter periodic time studies, where inefficiencies tremble in the face of your analytical prowess, paving the way for streamlined workflows and optimized

resource allocation. With Catherine Cox's groundbreaking study of genius as our compass, skill mastery meets Tenacity, culminating in Achievement.

1importance of time management in maximizing Productivity and efficiency:

Effective time management is essential for maximizing productivity, optimizing resources, and achieving business success. Here's why time management matters:

Increased Productivity: By organizing and prioritizing tasks effectively, you can accomplish more in less time, leading to increased productivity and output.

Enhanced Efficiency: Time management techniques help streamline workflows, eliminate time-wasting activities, and optimize resource allocation, improving efficiency and cost-effectiveness.

Better Work-Life Balance: Effective time management allows you to allocate time for work and personal activities, leading to a healthier worklife balance and reduced stress levels.

Greater Focus and Clarity: By setting clear goals and deadlines, you can stay focused on high-priority tasks and avoid distractions, leading to improved decision-making and performance.

e XPerT ADvIce: Lucas Frey | CEO | Bella Vista Executive Advisors

2time Blocking and Prioritization techniques for Business owners:

Time blocking and prioritization are essential for managing time effectively and achieving business goals. Here's how to implement them:

Identify Key Priorities: Start by identifying your business's most important tasks and objectives. Focus on activities that align with your long-term goals and contribute to business growth.

Time Blocking: Allocate specific time blocks for different daily tasks and activities. Dedicate uninterrupted periods to focus on critical tasks without distractions.

Use the Eisenhower Matrix: Prioritize tasks based on their urgency and importance using the Eisenhower Matrix. Focus on urgent and important tasks, delegate or schedule less urgent tasks, and eliminate tasks that are neither urgent nor important.

Set Realistic Deadlines: Establish realistic deadlines for completing tasks and projects, considering complexity, resource availability, and external dependencies.

3value of Periodic time studies:

Periodic time studies involve analyzing how time is spent on various tasks and activities to identify inefficiencies and opportunities for improvement. Here's why they're valuable:

Identify Time Wasters: Time studies help identify time-wasting activities and workflow bottlenecks, allowing you to eliminate or streamline them for greater efficiency.

Optimize Resource Allocation: By understanding how time is allocated across different tasks and activities, you can optimize resource allocation, including staff time, equipment, and materials.

Track Progress: Periodic time studies provide a baseline for measuring progress and performance over time. By comparing

Luke frey improves franchise owners’ businesses where corporate support alone fails. He brings 26+ years of varied professional experiences including 20 years as a franchise owner of ImageFIRST Cincinnati, 6 years as an industrial engineer for a Fortune 250 company and 19 years as a volunteer firefighter. All of these experiences, in addition to his drive to learn, have brought him to be a positive driving force for other franchise owners’ successes.

To learn more about Luke and how Bella vista executive Advisors can help, please click here

“ By incorporating these time management strategies, techniques, and tools into your daily routine, you can optimize your time, increase productivity, and achieve greater success in your franchise business.”

current time usage with previous studies, you can assess the effectiveness of time management strategies and identify areas for further improvement.

4achievement as a Formula

(skill x tenacity = skill mastery, skill mastery x tenacity = achievement):

Catherine Cox's 1926 Study of Genius Eminence introduces a powerful formula for Achievement: Skill x Tenacity = Skill Mastery, and Skill Mastery x Tenacity = Achievement. Here's how this formula applies to time management:

Skill Mastery: Develop essential time management skills such as prioritization, organization, and delegation through practice, learning, and experience.

Tenacity: Cultivate Tenacity or persistence in applying habits and time management techniques and overcoming obstacles or setbacks.

Achievement: Mastering time management skills and applying them with Tenacity increases efficiency, productivity, and success in your business endeavors.

5e xploring tools and apps for effective time management and task organization:

Numerous tools and apps help streamline time management and task organization for

franchise owners and staff. Here are some popular options:

Trello: A versatile project management tool that allows you to create boards, lists, and cards to organize tasks, set deadlines, and collaborate with team members.

Asana: A comprehensive task management platform that enables you to create projects, assign tasks, set priorities, and track progress in real time.

Todoist: A simple yet powerful task manager that helps you organize tasks, set reminders, and prioritize activities across multiple projects and categories.

Pomodoro Technique: A time management method that involves working in short, focused bursts (typically 25 minutes) followed by short breaks to maximize productivity and concentration.

RescueTime: A productivity tool that tracks how you spend time on your computer and mobile devices, providing insights into your digital habits and helping you identify opportunities for improvement.

By incorporating these time management strategies, techniques, and tools into your daily routine, you can optimize your time, increase productivity, and achieve greater success in your franchise business. v

Franchising M aga Z in E Usa 23

“seriaL enTrePreneur” Teresa Johnson

Teresa Johnson embodies the phrase “serial entrepreneur” to a tee. Being a single mother with a passion for entrepreneurship is not a feat many choose to take on head first, but Johnson has conquered it.

Toward the end of high school, Johnson began working in court reporting, which inspired her to go to law school. She began undergrad studying political science and later started working in a law firm and received her paralegal certificate. Johnson soon realized she enjoyed going to work more than going to school and decided to shift away from law school.

It was then that Johnson began building the foundation for her entrepreneurial journey. She took a job working in the Human Resources department for a casket manufacturing company and fell in love with the people aspect of HR, and realizing this became a pivotal moment in her professional career. While working there, Johnson went back to school and received her MBA, which she later put to use working at a fiberglass boat manufacturing company. Johnson had worked at the boat company for five years and changes happening within the company led to her and a colleague starting their own boat company. At the time, Johnson was a single mother and needed a solid back up plan in order to pursue owning her own company.

Like clockwork, she received an email from the local paint your own pottery (PYOP) studio that she and her daughter frequented together, saying the owner was selling and they were looking for a new owner. Johnson leapt at the

24 Franchising M aga Z in E Usa
women I n fr A nch ISI ng: Teresa Johnson

opportunity and thought it would be the perfect way to get a handle on what it takes to own a business. Johnson put the $25,000 investment of the studio on her credit card and never looked back.

By 2007, she had enough investors to open the boat company and her career within the pottery business was thriving. Every two years, from 2005 to 2011, she opened a new studio, eventually growing to four successful locations, one with her daughter, who was still in high school, as her business partner.

It was around this time in Johnson’s career that she looked toward franchising. She set out to learn everything about franchising and be knowledgeable enough to help others pursue their passions.

In 2010, she began that journey with industry-leading paint and sip brand, Painting with a Twist. Johnson achieved major success and knowledge as a multi-unit franchisee under the brandgaining enough experience to step up to the challenge of becoming the CEO of an established paint-your-own-pottery franchise brand.

In 2021, after acquisitions and leadership changes, Johnson became co-owner and CEO of Color Me Mine. She decided to embrace the responsibilities of being the CEO because she loved that Color Me Mine provided their customers the opportunity to leave their worries outside the door and have a therapeutic escape. She knew she would be able to give this brand the refresh it needed to be a powerhouse in the industry.

Since Johnson took over, she’s worked to refresh the brand for the next generation of franchisees – sales are up and new studios are opening across the country after being stagnant for the past 10 years. Johnson says her calling in life is to help more entrepreneurs realize their dreams of opening their own businesses. If she could do it with no experience, she says anyone can be successful with hard work. Johnson’s experiences and willingness to help others achieve their dreams have inspired her leadership style of servant leadership. Her belief is if you work hard, do the right thing, and care for the people and processes of your company,

everything else will care of itself.

“I lead from the front because I’m not willing to ask anyone to do something I’m not willing to do myself,” says Johnson. “I strive to put people in positions that serve their interests and strengths, always asking myself, how I can help my team achieve their dreams.”

She knows that everyone has their own unique goals, and encourages every team member to pursue them. Johnson even refers to herself as a “dream manager” and instills life and business skills that her team will take with them no matter where they go next.

Johnson’s daughter inspired her to follow her own dreams, as a single mother and knew she had to show her daughter how hard work and dedication can truly pay off. Having raised her daughter at her studios, Johnson sees the value that raising kids and being a business owner offers and doesn’t underestimate teaching your kids to work hard. Her daughter, inspired by her mother’s work ethic, became an entrepreneur herself and now as a 29-year-old owns five of her own businesses.

While Johnson believes in always pursuing your dreams, she also holds the value of continuously learning. She even went back to school to get her Ph.D. back in 2019.

“I am a lifelong learner, and I hope to inspire everyone around me to keep learning as well. The best thing to hear as a leader is ‘I messed up’ because 1) they’re owning up to their mistakes and that takes courage; 2) mistakes are the best learning opportunities. It’s all about what you do when you make a mistake –you can either let it discourage you from trying anything new again or it can be the thing that pushes you to learn and do better,” says Johnson.

From being a single mother to owning several of her own companies, Teresa Johnson is an inspiration to everyone thinking of becoming an entrepreneur. Through all the ups and downs of becoming a CEO of Color Me Mine, Johnson has never wavered and takes whatever life throws at her in stride, while still helping other pursue their dreams. v

Franchising M aga Z in E Usa 25

m elting p ot g rowth h eats up


ith n ew d eals s igned, m ore r estaurants in d evelopment

The fondue franchise is actively growing in Tennessee, Arkansas, Nevada and California as it continues to field inquiries from highly qualified candidates in major markets nationwide.

Melting Pot, the beloved national fondue franchise, is heating up in 2024. With 92 thriving restaurants and another six in development, the franchise is bringing its unique experiential dining model to more markets nationwide as it helps guests connect, celebrate and enjoy a one-of-a-kind dining experience.

The brand’s expansion is fueled by a surge of interest from enthusiastic franchisees. Recently, it inked deals for Nashville, Tennessee, and Bentonville, Arkansas, and interest in the fondue concept is heating up in Reno, Nevada, and Fresno, California, too. Franchisees in New Haven, Connecticut, also recently signed a lease for 20 George Street and have begun development with plans to begin serving guests this fall.

“It’s clear that this goes beyond just a business opportunity for our owners. The people who become a part of our franchise community want to be the caretakers and custodians of the Melting Pot brand in their communities,” CEO Bob Johnston said. “For guests, we offer a chance to escape, make great memories and pursue dreams. For somebody who becomes a franchisee, we do something similar. We give them a chance to immerse themselves in the business and create memories for themselves, their team members and the countless guests they’ll end up serving.”

The multigenerational franchise team working to open in Bentonville fits this mold quite well.

26 Franchising M aga Z in E Usa fr AnchISor In DePTh: Melting Pot

“We’ve been long-time Melting Pot guests. It's a product that we all love and believe in, and it's something that's particularly suited for the Bentonville area,” said Chad Hickerson, one of the Arkansas owners. “We want to deliver a quality food and dining experience that will quickly become a hallmark of special occasions and even routine enjoyment for countless individuals, couples and families in the region and beyond.”

melting Pot returns to and grows in Key markets

The growth in Nashville, Tennessee, is another exciting step as it presents an opportunity for Melting Pot to revive its presence in the community after the devastation of a Christmas Day bombing in 2020. Melting Pot’s previous Nashville location was one of over 60 businesses impacted by the tragedy, and the community has longed for the return of one of its favorite restaurants since.

“Nashville is a prime market for Melting Pot, and we’re excited to be reviving our presence in the community,” Johnston said. “The people of Nashville were hit hard by the 2020 bombing, and we’re proud to have franchise partners who are so dedicated to bringing comfort and connection back to their communities.”

As Melting Pot grows its presence through franchise partnerships nationwide, it is also working to develop corporate stores in St. Petersburg and Coral Gables, Florida; Lynnwood, Washington; and Syracuse, New York.

Expanding in its home state of Florida is an exciting opportunity for Melting Pot’s corporate team. With decades of history in the state, Melting Pot is a pillar of many Florida communities, but there is still opportunity to increase the concentration of restaurants across the state to make the experience even more accessible.

“Coral Gables is a high-profile market. It’s one of South Florida’s most sought-after shopping destinations,” said Dan Stone, chief operating and development officer at Front Burner Brands, the Floridaheadquartered restaurant management company that operates The Melting Pot.

“Miracle Mile is a four-block boulevard that is lined with restaurants, shops, boutiques and art galleries. There’s close to 10 million square feet of office space within walking distance. University of Miami is less than three miles away and there are multiple hotels in the area, including the historic Biltmore Hotel.”

Melting Pot will be joining the best of the best restaurants on Miracle Mile. While there are multiple major players in the area, there is nothing quite like Melting Pot. With its proximity to students, tourists, professionals, and friends and family, the new Coral Gables restaurant will be perfectly situated to serve guests of all kinds.

to support ongoing Healthy growth, melting Pot Has launched a new limitedtime incentive

Melting Pot’s continued expansion in major markets nationwide is a positive indicator for the brand, and Johnston noted that he

continues to see influxes of high-quality, great-fit candidates. To reinvest in these passionate entrepreneurs and empower them in their ownership journeys, Melting Pot has launched a new limited-time development incentive.

A candidate or current Melting Pot franchise owner who is approved before July 1st may execute a new restaurant franchise agreement, paying only a $5,000 franchise fee per unit (discounted from $45,000 — with a rebate paid at lease signing). Leases must be executed within nine months to earn the rebate. Additionally, franchisees who execute the lease within six months will receive a reduced royalty rate of 3% for the first year.

As it continues to identify and invest in driven franchisees, Melting Pot is targeting steady growth in Tennessee, Alabama, South Carolina, Texas, Kentucky, Michigan, New York, Kansas, California, Nebraska, Ohio, Iowa, Colorado, Washington, Arizona, New Jersey and Mississippi. v

Franchising M aga Z in E Usa 27

pigtails & c rewcuts: a g reat i nvestment and a r ewarding f ranchise o pportunity

Pigtails & Crewcuts is primed for continued growth in an expanding market. Franchisees benefit from a low cost of entry, multiple revenue streams and a rewarding concept that makes kids smile.

Pigtails & Crewcuts, the 80-plus unit family-friendly children's hair salon franchise, offers prospective franchisees a sound investment along with the chance to make a meaningful difference in communities across the nation.

Situated in a lucrative industry where $7 billion is spent annually on children's hair care, Pigtails & Crewcuts shines as a recession-resistant franchise option. With over 80 units established, this franchise has proven itself to be quite the competitor in the kids’ salon sector. Its commitment to business excellence and family-friendly values sets it apart.

28 Franchising M aga Z in E Usa sa
Your SAY:
Pigtails & Crewcuts

Pigtails & crewcuts’ origins

Founded in 2003, Pigtails & Crewcuts has steadily expanded under the leadership of President and CEO Wade Brannon, a franchising veteran with decades of experience in the industry. Brannon's vision was clear: to create a franchise that thrived financially while also fostering a sense of community and providing a space where families felt welcome and children left with smiles on their faces.

Brannon's journey into the world of franchising began with Heavenly Ham, where he played a pivotal role in transforming a single retail store into a national success story. Brannon was senior vice president with the brand for 20 years, expanding the company to over 230 locations.

With this experience under his belt, Brannon set his sights on Pigtails & Crewcuts, recognizing its potential to fill a crucial niche in the market. Teaming up with franchise executives Michelle Holliman, a former franchise executive with Heavenly Ham, and Theresa Vona, childcare and franchise industry expert, Brannon laid the groundwork for what would become a thriving franchise network.

investing in success: why Pigtails & crewcuts stands out

Today, Pigtails & Crewcuts has locations across 24 states, with ambitious plans for further expansion. The franchise's success can be attributed to its simple-yet-effective business model, low start-up costs and multiple revenue streams.

One of the most compelling aspects of Pigtails & Crewcuts is its low-investment model, with total startup costs ranging from $130,000 to $256,000. Despite its affordability, the franchise boasts impressive average annual gross sales, making it an attractive option for aspiring entrepreneurs.

Moreover, Pigtails & Crewcuts taps into a lucrative market segment, and by catering

specifically to children aged zero to 12, the franchise capitalizes on a demographic that is both sizable and growing. Franchisees benefit from several revenue streams including the sale of retail products like children's hair care products and accessories, as well as event offerings like birthday parties.

Franchisees also enjoy great work-life balance given the family-friendly hours of the hair salon industry, along with the opportunity to work in a rewarding and fulfilling environment that makes kids smile.

Beyond Haircuts: Building community and enriching lives

What What truly sets Pigtails & Crewcuts apart, however, is its commitment to more

than just profits. Franchisees become key parts of their communities, sponsoring local events and providing a space where families can come together. This sense of community extends to the franchise network itself, with owners forming collaborative bonds and supporting one another in their entrepreneurial endeavors.

Pigtails & Crewcuts currently plans to add 20 franchise territories by the end of 2024. As the brand looks to the future, the focus remains on growth and impact. With a proven track record of success and a commitment to creating an enjoyable, family-friendly atmosphere, it’s no wonder that Pigtails & Crewcuts continues to attract passionate franchisees.

To learn more about franchising with Pigtails & Crewcuts, visit the website here.

Franchising M aga Z in E Usa 29
f irst in f ranchising:
m eet the s easoned f ranchisee b ehind c ilantro taco g rill’s f irst f ranchise d eal

Hemant Patel, a current multi-brand franchisee, joins the emerging authentic Mexican fast casual brand as a key part of their continued expansion across Greater Chicagoland.

Hemant Patel knows firsthand why the United States of America is commonly referred to as the “land of opportunities”. When he immigrated to the states from India in 1991, Hemant thought he had his whole life figured out – go to medical school, pass the exams, and become a Doctor of Internal Medicine.

At that time, it was the only path he knew. Hemant’s parents told him good grades mean a career in medicine or engineering. But, after years of being a doctor and becoming bored of the day-today schedule, Hemant decided to make a career transition. He embraced the idea of America being the land of opportunity and chased his lifelong dream of being a business owner.

fr AnchISee In Ac TIon: Cilantro Taco

Hemant worked his way up and became a seasoned franchisee. He has an array of franchise brands in his portfolio such as Subway and Checkers. When looking for the next step in his franchising journey, Hemant was drawn to Cilantro Taco Grill the moment he stepped into one of their locations and tasted the fresh, vibrant recipes and flavors of Mexico. He had been waiting for more than seven years for Cilantro Taco Grill to franchise. As soon as Hemant heard they were franchising in 2023, he jumped at the opportunity.

Hemant has a few main reasons why he chose to become the first franchisee with Cilantro Taco Grill and why he believes this opportunity can empower others who have a passion being part of a fast-growing brand.

diversifying Portfolio with an authentic concept

Hemant is an experienced franchisee, currently owning locations of Subway and Checkers, while also operating several gas stations. Seeking to diversity his portfolio, Hemant was drawn to Cilantro Taco Grill’s for its authentic Mexican cuisine, recognizing its growth potential and the opportunities to expand into new territories.

Hemant plans to open at least six locations of Cilantro Taco Grill in Chicagoland. His first location will be in Sugar Grove, a town west of Chicago, where he has prior experience operating a Subway location

in the community. He says the area is in need of a stellar, authentic Mexican fast casual concept, and envisions opening more locations of Cilantro Taco Grill to capitalize on the growing consumer demand for more authentic dining experiences.

immigrant Perspective

Sharing a similar immigrant journey with Cilantro Taco Grill’s founder, Temoc Morfin, Hemant aligns with the company’s overarching mission to empower and provide paths for immigrants to build generational wealth through franchise ownership.

After immigrating to the United States with no business experience, Hemant has grown into one of the most respected and accomplished franchisees in the fast casual and QSR industry. Hemant appreciates that Temoc had the passion and drive to turn his idea of an authentic Mexican fast casual concept into a reality, adding that it’s important to him to share one’s culture and tradition through food. The shared experience of being an immigrant and an entrepreneur means they both know the importance of creating opportunities for people of similar backgrounds.

e xpansion Plans

Being the first franchisee holds significant value for Hemant, who is thrilled to join the Cilantro Taco Grill team. With ambitious plans to open approximately

“ As a Founding Franchisee, Hemant can play an integral role in discussing new ideas and changes with the Cilantro Taco Grill team. They have created an environment where employees and franchisees alike feel valued, respected, and motivated to perform their best.”

six locations within the next two to three years across Chicagoland and neighboring communities, Hemant is poised to capitalize on the brand’s growth potential and further embed Cilantro Taco Grill within the regional culinary landscape.

One of the difficulties for working with a larger company is finding new territories and opportunities for growth since there are already so many existing locations. Hemant’s other franchises, such as Subway and Dunkin’, have thousands of locations nationwide, so he is excited to tap into new markets that he’s not able to with his other brands. Hemant says he knew Cilantro Taco Grill would be a hit in any market.

supportive Franchisors

Hemant has received unwavering support from Cilantro Taco Grill’s franchisors, finding easy access to top personnel and assistance with every aspect of business setup. They foster a familial atmosphere where he is set up to be successful as a franchisee.

As a Founding Franchisee, Hemant can play an integral role in discussing new ideas and changes with the Cilantro Taco Grill team. They have created an environment where employees and franchisees alike feel valued, respected, and motivated to perform their best.

Hemant says Cilantro Taco Grill fosters a sense of belonging, encouraging employees to grow within the company and becoming integral parts as this brand continues to grow.

This partnership between Hemant and Cilantro Taco Grill underscores the expansion of Cilantro Taco Grill and their commitment to serving authentic Mexican cuisine to a growing market. v

Franchising M aga Z in E Usa 31

The public and policymakers need to understand franchising.

Our purpose

@OurFranchise is an industry-wide campaign created to spread the word about the value of franchising and share the stories of men and women just like you, who are leading the way as franchisors, franchisees, and franchise employees. The franchise business model has been proven time and time again to work, but it’s threatened when the public and politicians don’t understand how it operates to benefit local, independent franchise establishment owners and their communities. Putting a spotlight on real leaders succeeding with the franchise model is how we’ll ensure franchising is stronger than ever before.

Follow us

Share the tools and resources offered on

Help us keep the momentum going

Since our launch in June 2016, we’ve reached 1.7 million people through outreach efforts, including events in key cities and states, where we spoke directly with business owners, employees, policymakers, and the media. Additionally, we’ve reached people across America through our website and social media channels, digital advertisements, and the promotion of We the Franchisees on Politico – but there is much more work to do. As a franchisor, franchisee, or franchise vendor, you are a leader in your community – and we need your support, now more than ever.

b a x

Our Franchise @OurFranchise @OurFranchise

You benefit by joining

By joining @OurFranchise, you’ll get access to exclusive stories and resources that can help grow your franchise business, educate employees at all levels about the franchise business model, and share the economic importance of franchising with consumers. You will also have the opportunity to share your franchise success story with your peers.


Contact Erica Farage, Senior Director of Political Affairs and Grassroots Advocacy and Multi-Unit Franchisee Engagement International Franchise Association (202) 662-0760

This is just the beginning

Make sure you stay up to date with the campaign’s latest efforts through email updates and social media. Visit our website to read and share the latest stories of franchisors and franchisees making an impact in their communities. Become a franchise advocate to help ensure Americans, now and in the future, have the opportunity to start franchise businesses. Take the lead today!

JUNE 2024 J unkco+ Joins belfor f ranchise g roup selling conversion franchising pad your portfolio by investing in a home service franchise whats new! latest news in the home services sector don’t miss an issue geT The aPP When an existing franchisee is considering expanding or a new franchisee is planning to open their first franchise business, various financing options are considered to select the most appropriate financing product(s). Many franchise businesses require unique equipment to operate their franchise. For example, a Signarama franchise requires sign making equipment to operate. In addition, most franchise businesses require outdoor and indoor signage, furniture, computer hardware & software, and POS systems to operate the business. This equipment can be financed using an equipment lease. The SBA recently changed the rules for SBA 7(a) loans up to $500,000 so the borrower’s real estate collateral is not required. One of our key SBA lending partners does NOT require real estate for collateral for SBA 7(a) loans under $500,000 AND they allow the borrower to combine an SBA loan with an equipment lease to finance their equipment which presents a rare opportunity that these two (2) debts financing products are compatible! Capital Leases – Lease to Own The main purpose of a capital lease is to finance the equipment purchase to preserve the owner’s working capital. Franchise owners can finance the purchase of their equipment needed to operate their business listed above. The down payment ranges up to 20% of the amount financed & documentation fees may range from $95 to $495. Repayment terms typically range from 36 months up to 60 months with $1.00 or $100 end of term purchase option. All lease payments are tax deductible, so leases lower the business’s taxable income and, in turn, the business’s tax liability. All partners with more than 20% ownership are required to personally guarantee the equipment lease. The collateral for equipment leases is just the equipment being financed. The Perfec T financing combinaTion cover STorY: Business Finace Depot SBA 7(a) Loans Our key SBA lender will accept loan requests ranging from $250,000 up to $500,000 for start-ups and existing lender makes progress payments directly to the construction and will also pay the equipment invoices directly to the manufacturer or dealer. The working Marisol Cruz, COO Business Finance Depot Toll Free (800) 788-3884 Direct # (954) 613-6390 VOL 12, ISSUE 6, JUNE 2024 The magazine for franchisees WWW.franchisingmagazineUsa com how to go from surviving to thriving, responsibly time management: 5 strategies for franchise owners and staff franchising feature home services franchising announcements from the industry whats new! the perfect financing combination COVER stORy

ho ME s E r V ic E s F ranchising

Cover Story

38 Junk Co Plus – Belfor: JUnKco+ Joins bELFor Franchise group What’s New

36 Whats New! Announcements from the Industry

Have Your Say

56 Better Homes and Gardens: real Estate announces renewal of 45-Year- old atlanta brokerage

Expert Advice

40 Chris Conner: the home services Franchise Market segment: growth, opportunity, and some of the Leading brands

44 Evan Hackel: selling conversion Franchising

50 Doug Smith: pad Your portfolio by investing in a home service Franchise

54 Andrew Mengason: Franchising can boost the recession-resilient benefits of home-service businesses

Franchisor In Depth

48 Budget Blinds: combats rising Energy prices and Environmental concerns

52 Concrete Craft: provides innovative solutions for sustainable and stylistic remodeling Franchisee In Action

42 Joshua Tree Experts: Expands in East philadelphia Metro

Franchising M aga Z in E Usa 35
38 42 52
50 48

Entrepreneur Names Blingle! 30th on 2024’s top Emerging franchises list

Blingle!, the premier outdoor lighting franchise, was honored with award recognition for its franchise opportunity, having announced this morning that the brand was ranked 30th by Entrepreneur magazine as being one of 2024’s Top New & Emerging Franchises; one of the industry’s most coveted rankings.

a s the Entrepreneur team shares, the companies on this list are ranked based on the scores they received in the outlet’s Franchise 500 evaluation, which analyzes more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability. to view the full ranking, visit

“ to receive such an honor, and be ranked as high as we our, it’s an exciting time for the entire b lingle! team,” said Josh skolnick, co-Founder of b lingle!. “ b eing named to this prestigious list is credit to

our committed team that we are doing the right things.”

a s outdoor lighting continues to grow at an exponential rate, the need for premier services and products continues to rise. Entrepreneurs of all experience levels are looking for scalable business opportunities, that has sparked the growth of blingle! to 48 units since the brand began franchising in 2021.

“We are constantly striving to be a leader in the lighting industry, and being named a top emerging franchise showcases those efforts as we continue to grow,” added skolnick. “ b lingle! is always looking for the best franchisees to help them achieve entrepreneurial success.”

To learn more about Blingle! please visit: For more information about franchising opportunities, please visit: and

BuyFin Payment Processing and Consumer financing Now available to Help Business owners unlock growth

BuyMax, an industry-leading group purchasing organization that empowers the success of home service contractors, has launched BuyFin, a platform that offers both payment processing solutions and consumer financing options to home service businesses.

buyFin payment processing, which is offered in conjunction with third-party

partners, helps you get paid faster from your customers with competitive processing rates and a best-in-class technology platform.

buyFin consumer Financing, which is offered in conjunction with technology partners and financial institutions, helps contractors close more jobs while increasing average ticket size. built-in

ai decision-making allows for both contractors and customers to have a streamlined experience.

“With buyFin, we are excited to provide businesses with a seamless technologydriven approach to payment processing and consumer financing that provides quality products and services with speedy business approvals, white-glove support, informed decision making, and increased customer approvals,” said clare perry, president of buyMax. “ buyFin’s objective is to maximize competitive options for the customer and drive business growth for the business owner - creating a win-win satisfying experience for all.”

buyFin helps home service contractors get customers to say yes to needed services and repairs and collect payment for those jobs.

To learn more about consumer financing options and payment processing solutions from BuyFin, visit

36 Franchising M aga Z in E Usa
pR e M ie R e l ighting FRA nchi S e pR ove S i n FlU enti A l in l ighting i n DUS t Ry

B elFor Franc H ise g rou P enhances portfolio of brands with acquisition of junk removal service company JuNkCo+

BELFOR Franchise Group, a leading global residential and commercial services franchisor, continues to enhance its family of service brands with the acquisition of JUNKCO+, a junk removal and demolition service franchise that is poised for growth nationwide.

“We’re proud to announce that JUnKco + is bringing its reliable services to our trusted family of brands,” said d oug smith, senior vice president of franchise development for bELFor Franchise g roup. “JUnKco +’s commitment to quick and convenient junk

removal solutions makes them a great fit for our community of reputable service franchises. We’re excited to work with them to deliver incredible value to our customers.”

“Joining bELFor Franchise g roup ensures JUnKco + has the resources needed to empower franchisees to succeed along with the support structure in place to help us grow the brand nationwide,” said JUnKco + brand president blake g ordon. “ bELFor Franchise g roup has a proven track record of building and supporting the top service franchise brands, and by offering this new franchise opportunity to aspiring business owners, the partnership allows us to extend our quick and

convenient junk removal services to customers across the country.”

JUnKco + is offering a gateway to a fulfilling business opportunity in the junk removal and demolition service industry. b oth new and established JUnKco + franchisees enjoy the advantages of a proven business model, comprehensive training, and ongoing business coaching, setting the stage for an exciting entrepreneurial journey in an industry full of profit potential.

For more information about the JUNKCO+ franchise opportunity, visit

g ranite garage Floors Now serving the greater knoxville area

Granite Garage Floors, a leading home improvement provider of industrial epoxy coating systems, has opened its newest franchise location in the Greater Knoxville area.

g ranite g arage Floors of Knoxville is locally owned and operated by steve, christy and r yan troehler, a family that brings their passion for quality service and dynamic backgrounds to the Knoxville community. steve and christy are retired educators, and their son r yan is a former financial manager and contractor.

after visiting the area annually for 30 years, the troehler family is officially relocating from cincinnati, o hio to Knoxville to begin their next chapter as franchise owners.

“We are thrilled to bring g ranite g arage Floors to Knoxville,” said steve troehler. “o ur vision is to build a profitable business while forming strong relationships with residents and area businesses. We look forward to serving the Knoxville community and providing them with the same exceptional service that has become synonymous with the g ranite g arage Floors name.”

Founded in 2009, g ranite g arage Floors specializes in installing industrial epoxy coating systems on residential and commercial concrete surfaces with a focus on garage floors and other related concrete surfaces. t he company’s proprietary industrial coating system, which Looks and Lasts Like g ranite™, is designed to deliver unmatched aesthetics, quality and durability.

“We’re proud to welcome the troehler family onboard to service the greater Knoxville area,” said bryan McMurray, brand Leader at g ranite g arage Floors.

“Each of them brings a unique perspective and expertise to the franchise, and we’re dedicated to supporting them as they grow their business.”

For more information, visit

Franchising M aga Z in E Usa 37 AF te R
loc A l FAM ily i nt R o DU ce S i nnovAtive h o M e iM p R ove M ent SyS te M t o eAS t t enne SS ee

J unKco+ Joins be Lfor franchise g rou P

aims to expand its quick and convenient junk removal services nationwide

Investing in a JUNKCO+ franchise means stepping into a dynamic and thriving market with the solid backing of BELFOR Franchise Group, a global leader in residential and commercial services franchising.

“We’re thrilled for JUNKCO+ to bring its reliable service offerings to our trusted family of brands,” said Doug Smith, senior vice president of franchise development for BELFOR Franchise Group. “The brand’s dedication to quick and convenient junk removal solutions make JUNKCO+ a great fit for our community of reputable service franchises.”

The recent acquisition of JUNKCO+ by BELFOR Franchise Group not only expands the group’s portfolio but also highlights the promising potential of this junk removal and demolition service provider.

the genesis of JunKco+

Established in Louisville, KY, JUNKCO+ originates from the vision of Blake Gordon, its founder and current Brand President. Witnessing inefficiencies within the lawn care sector, Gordon saw the potential for junk removal services in his area.

Gordon recounts, “Arriving at a job site, we encountered a lawn care team of four individuals mowing grass. Despite their larger crew and array of equipment, we swiftly loaded the junk into our truck, received payment, and departed – all while they continued mowing. Despite having more resources, they earned less.”

Transitioning away from lawn care, Gordon and JUNKCO+ began the journey towards becoming a national junk removal and waste collection franchise brand, driven by a mission to share his prosperity with others.

“I felt compelled to share our success with others as the demand for our services grew,” Gordon explained. “We had successfully established ourselves, attracting new customers and maintaining

38 Franchising M aga Z in E Usa
cover ST or Y: JUNKCO+
b lake g ordon, JU n KCO+ Founder and current b rand p resident

profitability, all while upholding a professional image.” The decision to join BELFOR Franchise Group ensures JUNKCO+ has the resources needed to empower franchisees to succeed, along with the support structure in place to help the franchise operation expand across the country.

comprehensive services offered by JunKco+

What sets JUNKCO+ apart is their commitment to quick and convenient service. Unlike some waste management companies that could take days to respond, JUNKCO+ offers same-day and next-day services, ensuring clients don’t have to deal with the stress of lingering junk.

JUNKCO+ delivers a wide array of services that cater to both residential and commercial clients. These services include:

General Junk Removal: Whether it’s household clutter or business waste, JUNKCO+ provides efficient removal services.

Property Cleanouts: Perfect for estate cleanouts, foreclosures, and hoarding situations.

Furniture and Appliance Removal: Easy removal and disposal of large, unwieldy items.

Demolition Services: Including shed demolition and other minor structural teardown projects.

With a range of services and multiple revenue streams, JUNKCO+ offers a highly scalable franchise opportunity in an expanding market full of demand.

the JunKco+ Franchise opportunity

JUNKCO+ is offering a gateway to a fulfilling business opportunity in the junk removal and demolition service industry. Here’s why it stands out as a promising investment for aspiring entrepreneurs:

High Demand Market: The demand for quick and efficient junk removal services is growing. As more people seek convenient solutions to declutter their homes and businesses, the market for junk removal services continues to expand.

Scalable Business: With low overhead costs and the flexibility to expand services and territories, JUNKCO+ franchisees can strategically grow their business over time. This scalability makes it an attractive option for both new and seasoned entrepreneurs.

Proven Business Model: JUNKCO+ operates on a model that emphasizes efficiency, professionalism, and customer satisfaction. Franchisees benefit from a business structure that has been refined and proven successful.

Multiple Revenue Streams: In addition to junk removal, franchisees can offer demolition services, property cleanouts, and more. This diversification allows for multiple revenue streams, enhancing profit potential and business stability.

Comprehensive Training and Support:

Franchise owners receive extensive training and ongoing support from BELFOR Franchise Group. This includes business coaching, operational guidance, marketing assistance, and technological support to help navigate challenges and seize opportunities.

With a high demand market, scalable business model, and multiple revenue streams, JUNKCO+ presents a very

compelling investment opportunity in the junk removal and demolition service industry.

the BelFor Franchise group advantage

BELFOR Franchise Group is renowned for its robust support system and extensive resources, which are now available to JUNKCO+ franchisees. This backing includes leveraging established relationships, marketing support, and comprehensive operational training from industry experts.

“BELFOR Franchise Group fosters an incredible culture and adopts a highly supportive approach to their franchise brands,” says Gordon. “With decades of experience and a trusted reputation, our franchisees greatly benefit from their expertise.”

Partnering with JUNKCO+ opens the door to a market full of profit potential, delivering convenience, reliability, and outstanding service to customers in need of junk removal solutions. Whether you’re a seasoned entrepreneur or a first-time business owner, JUNKCO+ provides a simple-to-operate business model for you to achieve your goals and make a positive impact in your community.

To learn more about this new and exciting franchise opportunity, visit

Franchising M aga Z in E Usa 39

The h ome s er V ices franchise m ar K e T s egmen T:

g row T h, oPP or T un ITY, A n D

Some of T he Le ADI ng Br A n DS

The home services franchise market segment encompasses a broad range of services dedicated to maintaining, improving, and managing residential properties.

This segment includes businesses that provide cleaning, repair, maintenance, landscaping, and renovation services, among others. In recent years, this market has experienced significant growth, driven by increasing demand for convenience, aging housing stock, and a growing focus on home improvement and maintenance. This overview explores the growth and opportunities within the home services franchise market segment, highlighting some of the top brands that have established themselves as leaders in this dynamic industry.

market growth and dynamics

1. Increasing Demand for Home Services:

operations efficiently. These technological advancements have streamlined service delivery and enhanced customer satisfaction.

The pandemic set this trend in motion, maybe people sitting at home too long looking at their kitchen and bathrooms is what triggered the massive investment in residential properties. The spending seems to be unhinged and doesn’t show any signs of slowing down. The demand for home services has surged due to several factors. Homeowners are increasingly seeking professional assistance to maintain and improve their properties, driven by busy lifestyles and a lack of time or expertise to handle these tasks themselves. Additionally, the aging population prefers to age in place, requiring more home modification and maintenance services.

2. Aging Housing Stock:

Many residential properties in the United States are aging and require regular maintenance and repairs. As homes age, the need for services such as plumbing, electrical work, roofing, and HVAC maintenance increases. This trend has created a steady stream of business for home services franchises.

3. Home Improvement Trends:

Home improvement has become a significant trend, fueled by popular home renovation TV shows, the rise of home-based work environments, and the desire for customized living spaces. Homeowners are investing in remodeling kitchens, bathrooms, and other living spaces, driving demand for renovation services.

4. Technological Advancements:

Advances in technology have revolutionized the home services industry. Mobile apps, online booking systems, and customer relationship management (CRM) tools have made it easier for consumers to access home services and for businesses to manage

opportunities in the Home services Franchise market

1. Scalability and Low Entry Barriers:

Many home services franchises offer scalable business models with relatively low entry barriers. Franchisees can start with a single unit and expand their operations as demand grows. The initial investment is often lower compared to other franchise sectors, making it an attractive option for entrepreneurs.

2. Recurring Revenue Streams:

Home services franchises benefit from recurring revenue streams, as many services require regular maintenance and repeat business. For example, cleaning services, lawn care, and pest control are typically needed on an ongoing basis, ensuring a steady income for franchisees.

3. Diverse Service Offerings:

The home services market segment is diverse, offering a wide range of services that cater to different customer needs. This diversity allows franchisees to cross-sell and upsell additional services, increasing their revenue potential. For instance, a franchise that provides cleaning services might also offer carpet cleaning, window washing, and home organization services.

4. Growing Consumer Awareness:

Consumers are becoming more aware of the benefits of hiring professional home services. This increased awareness is partly due to effective marketing by franchisors, the influence of online reviews, and word-of-mouth referrals. As a result, more homeowners are turning to professional services to ensure quality and reliability.

40 Franchising M aga Z in E Usa e XPerT ADvIce: Chris Conner | Founder | Franchise Marketing Systems
fr A nch ISI ng fe AT ure

leading Brands in the Home services Franchise market

1. EADSCO Cleaning:

Overview: EADSCO is a newer franchise system to the cleaning services market which is one of the most wellknown franchise segments in the United States. EADSCO offers a technology driven operating system, structured marketing and a solid, proprietary operating technology which supports, quick, efficient franchise training and ramp up.

2. Handyman Connection:

Overview: Handyman Connection specializes in providing a wide range of home repair and improvement services. Established in 1990, the franchise has built a strong presence in the home services market.

Services: The company offers services such as plumbing, electrical work, carpentry, painting, and general home repairs. Their skilled craftsmen can handle various tasks, from small repairs to larger renovation projects.

Strengths: Handyman Connection is known for its reliability, quality workmanship, and customer satisfaction. The franchise provides extensive training and support, ensuring franchisees are well-equipped to meet customer needs.

3. GrassRoots Lawncare:

Overview: Grassroots Lawncare is a leading franchise in the landscaping and lawn care industry. The Grassroots franchise currently has 22 strong franchise locations operating in markets primarily in the Southeastern U.S. and more coming nationally.

Strengths: The franchise’s strong brand recognition, focus on customer service, and commitment to sustainable practices have contributed to its success. The Grassroots Lawncare Franchise offers extensive training, marketing support, and a proven business model.

4. Express Portables:

Overview: Express Portables is a leader in the portable toilet rental market. Simple, easy to scale and a model that offers services needed by any event and

chris conner has worked in the franchise development industry for almost 20 years and helped over 600 brands franchise their brand and develop franchise distribution channels. He founded Franchise Marketing Systems in 2009, which now includes a team of 27 franchise consultants based in and Canada and supports brands around the world to grow and scale through franchise expansion. v isit for more information

many businesses in most markets.

Services: Express Portables offers customized programs and packages to construction firms and businesses needing additional infrastructure and toilet systems. The model is a lower investment business with a low overhead structure making the franchise extremely attractive.

5. Dumpster Today:

Overview: Dumpster Today is a dumpster delivery services franchise with a high intensity marketing and lead generation platform in place that targets commercial clients and repeat business for dumpster rental services.

Services: Dumpster Today rents dumpsters to customers for use in home renovations and contractors needing dumpster services for jobs and construction work.

challenges and considerations for Franchisees

1. Market Competition:

The home services market is competitive, with many established and emerging players vying for market share. Franchisees must differentiate their services through quality, reliability, and exceptional customer service to succeed.

2. Operational Challenges:

Managing a home services franchise involves various operational challenges, including staffing, scheduling, and maintaining quality standards. Franchisees must be prepared to handle these challenges effectively to ensure customer satisfaction and business success.

3. Regulatory Compliance:

Home services businesses must comply with local, state, and federal regulations,

including licensing, insurance, and safety standards. Franchisees need to stay informed about regulatory requirements and ensure compliance to avoid legal issues.

4. Economic Factors:

The demand for home services can be influenced by economic factors such as consumer spending and housing market trends. Franchisees should be aware of these factors and be prepared to adapt their business strategies accordingly.

The home services franchise market segment offers significant growth opportunities for entrepreneurs looking to enter a dynamic and essential industry. With increasing demand for professional home maintenance, repair, and improvement services, franchises in this segment are well-positioned for success. Leading brands like Merry Maids, Handyman Connection, The Grounds Guys, Mr. Rooter Plumbing, and Mosquito Joe have established themselves as trusted names, providing franchisees with robust support systems and proven business models.

Aspiring franchisees should conduct thorough research, assess the strengths and weaknesses of different franchise opportunities, and consider their personal and financial goals before investing. By leveraging the support and resources provided by established franchisors, franchisees can build successful businesses and contribute to the growing home services market. With the right approach and commitment, the home services franchise market offers a promising path to entrepreneurship and financial independence.

For more information on how to franchise a home services business, contact FMS Franchise,

Franchising M aga Z in E Usa 41

JoShuA Tree eXPerTS

e x Pands in e as T

PhiL ade LPhia m e Tro

local family opens new tree care franchise in West Chester

fr A nch ISI ng fe AT ure fr AnchISee In Ac TIon: Joshua Tree Experts

Joshua Tree Experts, an emerging franchise specializing in tree maintenance, lawn care, and pest control, is expanding its footprint nationwide. Local entrepreneur Don Wuest began improving the local landscape in West Chester and surrounding areas on May 6.

Wuest, a Villanova University alumnus, recently closed out a more than 30-year career in the custom woodworking and manufacturing industry. He’s now excited to return to his passion for being outdoors. Wuest grew up nearby in Media, Pennsylvania, and returned to West Chester in 2011 to raise his family after spending 20 years enjoying the outdoors in the West. He sees the opening of a Joshua Tree Experts location as a full-circle moment.

“I grew up doing landscaping and tree work in the summers through college and am excited to return to my roots of working outdoors,” said Wuest. “I look forward to being a steward of the environment and improving our thriving community.”

Wuest says this is a family venture, with his wife helping in marketing. He hopes to bring his three kids into the business as well.

“I want to build not only a legacy for my family but also provide a path to greater success to everybody who comes along with me,” said Wuest.

Joshua Tree Experts of West Chester will cover West Chester, Media, Exton, Newtown Square, Malvern, Haverford, Bryn Mawr, Devon, Narberth, Berwyn, and Villanova. Services include tree pruning and trimming by ISA-certified arborists, tree removal, and plant health care to protect trees and shrubs from insects, diseases, and other challenges.

growing a Franchise

Joshua Tree Experts, headquartered in Lehigh Valley, Pennsylvania, blossomed under the visionary leadership of Joshua Malik. He started operations in 2005,

aBout JosHua tree exPerts:

Founded in Lehigh Valley, Pennsylvania, in 2005 by Joshua Malik, Joshua Tree Experts started as a general tree services and plant health care company. After nearly a decade of perfecting the business model, Joshua Tree Experts launched new services, including lawn care and pest control, to cater to client demand and offer prospective franchisees multiple revenue streams. In 2021, the brand began franchising. It is now seeking qualified franchise owners to bring this much-needed service to markets throughout the country.

offering plant and general tree care services from his three-car garage. From humble beginnings, Malik scaled the business over a 10-year period, relocating operations to a commercial site and adding in-demand pest control and lawn care services. In 2021, Joshua Tree Experts launched its franchise program — and has signed deals in four states with an aggressive nationwide expansion campaign currently underway. West Chester marks the fourth Pennsylvania location.

“Partnering with Joshua Tree Experts is the perfect way to combine my passion with a strong, values-driven business model. It’s a great opportunity to perform meaningful work in the place I love,” said Wuest.

Joshua Tree Experts is a rapidly growing brand in a booming industry. This franchise model offers a three-in-one revenue stream with a combination of tree and plant care, lawn care, and pest control services. The service-based business is easily scalable, and drives repeat customers by going above and beyond the industry standard.

“We’re thrilled to bring on Don and his family to expand our presence in Pennsylvania with our fourth location in the Keystone State,” said Joshua Malik, CEO of Joshua Tree. “Don is dedicated to providing quality service and giving back to his community. We can’t wait to watch his business grow.”

To learn more about the new location, visit https://www.joshuatreeexperts. com/west-chester-pa.

For franchising information, visit

Franchising M aga Z in E Usa 43
Joshua Malik

s e LLing con V ersion franchising

Conversion franchising is totally different from traditional franchising, but if executed correctly, it can be an extremely effective way to grow a franchise business. This issue of Franchising Magazine USA is dedicated to home services franchising, an excellent match for conversion franchising.

Let's start out by defining conversion franchising. Unlike traditional franchising where you start a new business with a franchisee, a conversion franchise is already a going concern that agrees to become part of your franchise, and to convert from their current branding to your franchise’s branding. This happens all the time, but you're likely unaware of it unless you're currently involved in conversion

Evan Hackel, As author, speaker and entrepreneur, Evan has been instrumental in launching more than 20 businesses and has managed a portfolio of brands with systemwide sales of more than $5 billion.

He is the creator of Ingaged Leadership, is author of the book Ingaging Leadership Meets the Younger Generation and is a thought leader in the fields of leadership and success.

Evan is the CEO of Ingage Consulting, Delta Payment Systems, and an advisor to Tortal Training. Reach Evan at, 781-820 7609 or visit

franchising. I have spent much of my career in conversion franchising.

a valuable option

There is much to like about conversion franchising. You're starting off with a new franchisee who already has a proven level of volume. They also have expertise in the industry you're in, and a greater likelihood of success because they are not a startup business.

Think about it. Would you rather start a fresh location with zero history or take over a business with, let's say, $1.5 million a year in volume already assured - with a proven owner who knows how to run the business?

A much lower startup cost is another positive of conversion franchising, as there's an ongoing business already in existence. Many of the things that a business needs to buy have already been

44 Franchising M aga Z in E Usa e XP er T AD v I ce: Evan Hackel | Founder and CEO of Ingage Consulting, and CEO of Tortal Training

bought. Still, there will be expenses in renovation and signage and of course, your franchise fee. As conversion franchisees have a going business, it's much easier for them to borrow or to have the capital necessary to make the conversion.

In some home services businesses, there is no physical location, which makes conversion franchising even easier.

considerations to weigh

There are areas of concern. As Tom Peters says, “It's a lot harder to unlearn than it is to learn.” The franchisee has a lot of experience, and there are going to be areas in which they feel they know better than the franchisor, making it more difficult to create brand consistency.

If the business has a physical location, it is unlikely to have the same look and feel as your brand, and it will need to be converted. But given the nature of physical buildings, it's unlikely that it will have a look and feel that matches your brand.

Another factor is location. The considerations that drove the selection of the business location when it started might be different from what you would choose today, i.e., the businesses you are converting may be in less optimal locations.

selling Businesses to convert

Imagine for a moment that you’re seeking conversion franchisees, and you encounter challenges in finding them and persuading them of the benefits of conversion. For instance, you have a 6% royalty, a 2% national advertising fund, and other fees that equal approximately 1%, so you're asking a current owner to contribute 9% of their revenue on business they already have. Using the example of a $ 1.5 million business, you're asking them to give you $135,000 a year on business they are already doing. In contrast, a new franchisee may be less concerned because your fees are all on new and fresh business. In essence, you need to convince the current business owner that joining the franchise is a worthwhile investment.

Of course, conversion franchising is not all or nothing; many systems offer both

“ AConversion franchising could be a great opportunity to grow your franchise business, but it requires a lot of thinking and a very different approach to selling franchises.”

traditional franchising and conversion franchising.

Why would a currently operating business want to consider converting to a franchise brand? As home service businesses are consolidating, it is much more difficult for independent businesses to be successful on their own. Many independent businesses would be open to joining a franchise brand for the following reasons:

• Brand names are trusted by the customer, and although they are never spoken of, consumers will pay more for a brand they trust. So, the independent business operator should be able to increase prices as the consumer trusts the brand.

• Marketing today is much more difficult than it ever was. Many independent business owners feel lost about how to market their business effectively with all the changes that are taking place. In contrast, a franchisor can invest in marketing tools that make marketing the business more efficient and effective.

• The franchise brand has the ability to bring additional business to the independent business from their national marketing efforts and/or from crossreferral programs with other businesses in their portfolio of home service brands if they have them.

• Service-oriented businesses have very high operating profit margins; if the owner can see through national advertising leads, cross-promotion leads, and more effective advertising, an increase in their business of 20% (assuming they operate on a 60% margin) offers a very good economic return. On the $1.5 million business, they're going to do $300,000 more in business, which will produce $180,000 in additional contribution dollars, which will more than cover the additional $135,000 in fees.

• The franchisor may also be able to

help the conversion franchisee how to improve margins, achieve higher average tickets and close a higher percentage of their customers.

• The value of buying services cannot be overstated. Franchise brands, such as Neighborly and Authority, really focus on maximizing buyer power for their franchisees. This presents significant savings on the purchase of products and services, as well as rebates to the franchisee.

another Factor to consider

The last factor to consider is that it's very tough to be in business by yourself, while being part of a franchise system gives you others to connect with. They are going through the same thing you are, and joining your franchise will give them access to best practices and operating ideas that they couldn’t generate on their own. It's tough being an independent business owner. Not all of them will want to become franchisees, but many will.

considerations on How to sell

Selling conversions is a very different process from selling a regular franchise. Your prospects won't be reaching out to the traditional broker systems. They're unlikely to respond to an ad. Nor will they be looking at your website. The reason is that independent business people are not necessarily aware that conversion franchising is a possibility for them. You have to have a whole new approach to selling.

When I was actively involved in selling conversion franchises, we would highlight market areas in which we did not have adequate penetration. We would then send a member of our development team into that market armed with the names and addresses of the businesses we identified that we would be interested in. We would then go and physically look at the locations and meet the owners, trying to assess whether they were a good fit and had interest.

If we knew in advance that a candidate was a prime target, we would attempt to make an appointment. We also leaned on neighboring franchisees to make

Franchising M aga Z in E Usa 45

recommendations, but you must be careful, as they may have bias. This process is most effective when you have a portfolio of brands, as the same person can evaluate more than one brand at a time.

In the ideal world, we'd find two or three interested parties in the marketplace, creating a degree of competition.

An alternative to going into a market live is a combination of direct marketing, e-mail marketing and phone calls. Although much less expensive, if the conversion franchisee has a physical building, it's very important to be able to see the facility. You learn a lot by seeing the facility. Can help you determine if they would be a good fit. Of course you can do a combination of marketing phone calling and then do live visits.

Once we created a critical mass of potential conversion franchisees, we would invite them to a discovery day at our headquarters, which were quite impressive. And we would make a presentation to them that was focused on convergence. We did not mix traditional and conversion franchisees into the same discovery day.

In terms of references we would connect our prospective conversion franchisees with successful conversion franchisees that were in similar markets.

“ Once we created a critical mass of potential conversion franchisees, we would invite them to a discovery day at our headquarters, which were quite impressive.”

Unlike in traditional franchising, where the perspective franchisee is comparing you with other opportunities, the conversion franchisee is normally comparing you to not converting at all. Occasionally they would talk to other franchise concepts, but that was pretty rare. What wasn't rare is for the decision to take longer than selling a normal franchisee. We were stimulating their desire, as opposed to them approaching franchising with the plan to become a franchisee. It was not uncommon for a prospective conversion franchisee to take several years or longer to join. But it was very common to hear a conversion franchisee say, “Hey, I waited many years. I wish I had done this earlier.”

Some independent businesses are fiercely independent, and they are not going to be interested, and that's just a reality; as someone once said, “No is the second best thing you can hear in sales.”

You need to determine whether an independent person you would like to join your franchise system is not an effective use of your time.

If a conversion franchisee is indeed interested, the biggest hurdle will be your royalty fees, as it will be difficult for the independent to overcome the concept they're paying you on royalties on business they already have. It is common in conversion franchising to create a royalty phase-in period. If you think about it, the benefits of being part of your franchise system will be phased in.

Here’s an example of how a phased-in approach could work. Let’s go back to the example of a business that is doing $1.5 million with a 6% royalty. In the year, on the $1.5 million of volume, they would pay a 2% royalty, and then 6% on all the volume over $1.5 million. In the second year, the 2% would shift to 4%; in the third year, all their business would be at the 6% level. In some ways, this mimics a normal franchisee, which can take a few years to ramp up volume.

in summary . . .

Conversion franchising could be a great opportunity to grow your franchise business, but it requires a lot of thinking and a very different approach to selling franchises. No doubt, it is something to be considered.

46 Franchising M aga Z in E Usa e XP er T AD v I ce: Evan Hackel | Founder and CEO of Ingage Consulting, and CEO of Tortal Training

budge T bLinds combaT s

r ising e nergy Prices and e n V ironmen TaL concerns

With summer just around the corner, rising energy costs are a concern for many consumers. Household budgets can become strained when temperatures climb, and residents try to remain cool throughout the season.

Additionally, with the overall increase of energy prices and heightened environmental concerns, the quest for energy efficient homes has never been more pressing. Relentless heat often leaves people searching for a solution that will not break the bank, as the struggle to conserve energy yet remain cool and comfortable is a challenge for many.

In this pursuit, one often-overlooked solution stands out: energy-saving window coverings. These innovative window treatments not only enhance interior

48 Franchising M aga Z in E Usa
fr A nch ISI ng fe AT ure fr A nch IS or I n D e PT h: Budget Blinds

aesthetics but also offer significant cost savings and environmental benefits, making them an indispensable investment in today’s climate-conscious era. According to the U.S. Energy Department, an average home loses 30% of its heating energy through windows in times of cooler weather and in the warmer climates, around 76% of sunlight on windows becomes heat within the home. The key to the efficacy of energy-saving blinds lies in their ability to maximize thermal efficiency. Energy-efficient window coverings can help with this loss of energy by providing design comfort, regulating temperatures and lowering bills. In addition to their practical functions of regulating light throughout all seasons, window coverings can change the overall look and feel of a home, making a space feel complete. With a variety of options available, it is important to choose a window treatment that fits both your personal style and effectively blocks light. In turn, these efforts to control your home’s temperature naturally benefit the environment through resource conservation.

Budget Blinds®, the largest window covering franchise in North America, offering custom blinds, shutters, shades, drapery, and more, has implemented solutions to combat these escalating energy costs. The brand offers the Inspired Shades™ Collection of carefully crafted and woven natural shades made from hemp, kenaf and flax, that are 100% organic and environmentally friendly, and completely recyclable. These shades not only help retain the heating and cooling

in the home, but reduce the waste often involved in home improvement projects through responsible and thoughtful design. Additionally, Budget Blinds has partnerships with multiple vendors to offer select shades that are eligible for a tax credit if specific requirements are met (i.e., fabrics, operating systems, etc.), giving franchisees the ability to incentivize their customers to choose more energy-efficient styles for their home. The majority of these vendors also use GREENGUARD Certified products, ensuring responsibly sourced materials. Additional sustainable options from the brand include cellular shades, with honeycomb-shape cells that act as an insulator, reducing summer heat gain by as much as 45%, and wooden blinds that are naturally made utilizing renewable resources to create efficient and stylistic decor. As a result, indoor temperatures remain more stable throughout the year, reducing the need for excessive heating or cooling and translating into substantial energy savings over time. Additionally, by minimizing the need for artificial heating and cooling, these blinds contribute to overall energy conservation, fostering a more sustainable and eco-friendly living environment.

Budget Blinds’ over 900 business owners and 1,400 locations have dressed more than 25 million windows since the brand’s founding in 1992. Budget Blinds is part of the Home Franchise Concepts family of home improvement goods and services brands. The brand’s franchisees take pride in caring for the community and the environment, delivering customized designs for individual lives. At the heart of

both Budget Blinds and parent company Home Franchise Concepts is the goal to benefit communities and beautify homes through innovative, attainable, and longlasting solutions. With more than 30 years of trusted service, Budget Blinds continues to expand and alter offerings to the needs of the consumer with sustainability in mind. These services bring peace of mind and security to customers that trust Budget Blinds franchisees as the proven industry leader. Budget Blinds’ energysaving blinds serve as a simple yet effective solution to this challenge that many consumers face, allowing homeowners to embrace a sustainable future in a practical and affordable manner. Through these efforts, the brand is filling a hole in the market and making itself a more diverse investment, attracting franchisees that have a passion for giving back to the Earth and communities.

As we navigate the challenges posed by rising energy costs and climate change, the importance of energy-saving solutions remains a large concern in the growing home improvement industry. Within Home Franchise Concepts, Budget Blinds has expanded their partnerships and reach across the nation, giving back to the community and taking proactive steps toward a more sustainable future. These eco-friendly home improvement offerings are appealing to both consumers and franchisees looking to enter the home services industry, as the installation of energy saving blinds that are thoughtfully designed is a unique approach to updating homes.

Franchising M aga Z in E Usa 49

Pad your Por Tfo Lio by in V es Ting in a h ome s er V ice franchise

Age is inevitable, and with a little luck, we’ll all be around long enough to face it. However, as our bodies age and the sun sets on our working years, we must start thinking about the back nine: retirement.

While 401(k)s and IRAs are wonderful options, they often take decades to compound. If you missed that window, here’s another opportunity ripe for the taking — one that may help you build your nest egg: owning a home services franchise.

a wise investment

The global population is growing, adding approximately 73 million people annually. This population boom alone demonstrates a stable demand for new homes, home renovations, repairs, cleanings and more – all of which fall under the home service umbrella.

Home service businesses often deliver services via contracts or subscription-based

models, providing predictable, recurring revenue flows. For example, many companies offer various tiers of service, allowing clients to select the plans that best fit their needs and budgets. Maintenance visits allow professionals to complete scheduled inspections or maintenance tasks, ensuring your techs are inside houses on a regular basis. Monthly subscribers may receive priority service, ensuring their concerns are prioritized, which may be helpful in an emergency. All of these are great examples of steady, stable, reliable income.

Additionally, franchise offerings generally come equipped with established brand recognition, proven business models and

experienced advisors, resulting in an established customer base, a strong game plan and assistance that’s just a call away. Compared to independent operators, home service franchise owners don’t always need to operate from a brickand-mortar location or store expensive inventory, resulting in lower financial risk and higher profit margins. Franchisors typically have systems in place to help manage advertising and marketing, creating awareness and helping to capture leads for your team. As a result, franchise owners have a tried-and-true strategy to implement, rather than creating marketing plans from scratch.

50 Franchising M aga Z in E Usa e XP er T AD v I ce: Doug Smith | SVP | Franchise Development
“ A home service franchise is not just a way to generate additional funds; options exist to build generational wealth as well.”

Finally, home service companies can often provide owners a level of flexibility to be very hands-on or somewhat hands-off with day-to-day operations, delegating administrative and operational tasks to managers and supervisors while maintaining control and oversight. And, when it’s time to walk away, the owner may look to sell the business, offering sellers a way to monetize their investment and further secure their financial future.

skip the startup struggles

Operating a home services company can be both transitional and transformational. If a potential owner is tired of being downsized from a corporate job, facing college tuition

Doug Smith is senior vice president of franchise development at BELFOR Franchise Group and has decades of experience in the industry. He has a strong track record working in franchise sales and development leadership roles to help franchise systems grow their footprint. for more information about BeLfor franchise group, visit

bills, or simply wants to build retirement wealth, purchasing a home service franchise is worth consideration.

After all, starting a home service business independently could be daunting. The burden of researching and procuring the necessary equipment, setting up operations and developing a brand rests solely on your shoulders.

Within a franchise model, all of these business activities are already in place. From infrastructure and support mechanisms to marketing and branding, the path to success is already paved. Franchises often boast purchasing power, receiving discounts from suppliers and vendors and access to bulk discounts on products, equipment and supplies, which is another benefit worth considering.

While the foundation is in place for a franchise owner, their success often correlates to their willingness and ability to follow the systems processes that are already in place. The franchise model eliminates the trial and error that tends to delay first-time entrepreneurs’ success.

From an investment standpoint, franchise businesses are high-value assets within an entrepreneur’s portfolio. They make great investments for those with operational expertise or capital but would rather not start from scratch or reinvent the wheel. Home service businesses can also be hedges against inflation, as they’ve shown to deliver more value over time, offering long-term viability.

When you combine the expertise of a seasoned franchise corporate team, known for guiding numerous locations to success, investing in a home service franchise becomes a significant step towards building a sustainable enterprise.

generational wealth

A home service franchise is not just a way to generate additional funds; options exist to build generational wealth as well.

Reputation is key for dynasty owners.

A strong reputation begets reliability, professionalism and integrity throughout the community, leading to word-of-mouth referrals and positive reviews.

Once an owner gets acclimated to the people, processes, training and nuances of the business, the learning curve for multiunit ownership is much shorter. With that, a second location may even be granted at a discount, as parent company administrators may be more willing to expand their partnership, recognizing they’re working with a stable, profitable business leader. By forming the proper partnership and focusing on stability, growth, efficiency, customer satisfaction and succession planning, you can build a successful franchise business that provides financial security and opportunities for future generations.

long-term success

The world population is growing at a high rate, and people will continue needing roofs over their heads. When those homes start to leak, deteriorate or need maintenance, homeowners should call on a home service professional to help with repairs. If you’re looking to pad your portfolio, leading a home service franchise is certainly a viable option. Build your nest egg today so that you’re able to truly enjoy your golden years. Work smarter, not harder!

Franchising M aga Z in E Usa 51

concre Te c raf T

Prov ID e S InnovATI ve So Lu TI onS for SuSTAIn ABLe An D S TYLISTI c r emo D eLI ng

According to a 2023 study by the American Society of Interior Designers, a large trend in the home improvement industry is consumers’ focus on the types of products they bring into their homes and what impact they have on the environment.

This increase in investments for a wellbalanced, healthy home is a representation of the current cultural and economic changes occurring. This focus comes alongside the shift of schedules to work from home in years following the pandemic. As the amount of time people

are spending in their homes increases, people are tending to place more value on creating a space that is beneficial to both their physical and mental health, which continues to drive the demand for renovations. Even in a post-pandemic world, homeowners continue to invest in renovations to enhance the overall comfort, design, and wellness of their space. Social media has also been a large factor in driving these trends, with content of healthier homecare solutions constantly circulating on the media. In addition to aesthetic and organizational trends, consumers have turned their attention to the materials used in their homes and the effects these installations might have on

themselves and the environment in the long run. In this way, the importance of being conscious of environmental and physical impacts is a growing concern across the world, causing many consumers to turn to reliable and affordable solutions from businesses like Concrete Craft that lead the industry in transforming living spaces with innovative solutions.

In recent years, concrete flooring has gained popularity, as consumers and renovators recognized the potential benefits of this flooring option including affordable and simplified installation, sustainable sourcing, durability, and a plethora of polished looks. According to a Market

52 Franchising M aga Z in E Usa fr AnchISor In DePTh: Concrete Craft
fr A nch ISI ng fe AT ure

Analysis Report, the North America concrete flooring market size is expected to grow at a rate of 4.1% in the next decade due to the increased demand for strong and aesthetic surfaces. Pioneering the way for high-quality home improvement and flooring services, Concrete Craft is the first national decorative concrete franchise that values customers, durability, and design as its top priorities. The company was founded upon a mission to provide top level service, utilize high quality products, and deliver unique designs at an affordable price. Concrete Craft is also a part of the Home Franchise Concepts family of brands, which drives their efforts to effectively serve communities across the nation. Adjusting to the changing needs of the Earth and consumers, Concrete Craft is dedicated to installing unique flooring that will last for decades and reduce the

need for future renovation processes. The brand offers a variety of services, including its proprietary coloring process which beautifies and seals the material to increase durability. Specializing in concrete overlays, Concrete Craft provides flooring solutions with less mess, disruption, and concrete going back into landfills than companies that only do new concrete pours. In many cases, they are able to prevent the demolition of existing concrete by applying a topping to the existing concrete, which prevents the need for excess disposal of materials that can be harmful to the environment in the long run. Additionally, through staining, stamping, and resurfacing, Concrete Craft handcrafts each flooring design to provide the exact aesthetic that the homeowner is looking for, adding custom beauty and dimension to the vertical surfaces of homes.

As the demand for unique flooring installations has grown Concrete Craft remains dedicated to using only materials that are inherently tough and sustainable. Concrete is a substance that is naturally resistant to stains, deterioration and environmental impacts such as UV damage that may lessen the life of typical flooring. These hand-crafted floors are also easily kept clean and can improve the health of your family, as they attract less dust and allergens than typical flooring. By installing flooring that is both beautiful and strong, franchisees are also able to reduce energy bills and carbon footprint with decorative concrete floors that are “green rated” according to LEED standards. From start to finish, this process consists of reusable and recyclable materials. In addition to the environmental benefits, concrete floors transform both the look and feel of a home to a sleek and updated appearance. In this way, the benefits of concrete are endless, as the non-traditional flooring option can improve the health of families and decrease renovation costs through being hygienic, durable, ecofriendly, and stylish.

Concrete Crafts’ mission to remain committed to one-of-a-kind craftsmanship is a great example of how sustainability and renovation can blend seamlessly. With cultural concerns placing a focus on eco-friendly and wellness-oriented home improvements, Concrete Craft is proud to pave the way for innovative alternatives in the franchising space. The continuous growth seen in the franchising and home improvement industries results in a need for environmental awareness and sustainable practices to be integrated into businesses across the nation. Reducing carbon footprint, minimizing waste, and positively contributing to communities are important factors for multi-unit owners and brands to keep in mind throughout expansion. Franchisees that meet the evolving needs of today’s consumers, with services that enhance lifestyles through style, hygiene, and sustainability, will continue to drive long-term business success and foster loyalty among consumers and employees. v

Franchising M aga Z in E Usa 53

franchising can boos T The recession-resiLienT benefiT s of home-ser V ice businesses

Economic uncertainty can create opportunities for insightful entrepreneurs. No one looks forward to financial disruption, but some businesses are better designed to perform consistently regardless of economic shifts.

Business owners who are prepared for turbulence can position their recession-resilient companies to continue providing essential services for their customers, even during times of economic stress. Meeting the needs of your community not only keeps revenue coming in, it also builds trust and establishes lasting relationships that will serve as the foundation for future stability and growth.

Recession-resilient businesses deliver services and products that customers need. Homeowners may try to conserve energy during an economic crunch, but they can’t have the gas or electric service turned off. Consumers might dine out less frequently and trim their grocery budgets, but they still have to feed their families.

Companies providing services like this can survive and even thrive when other businesses falter. For customers, recession-resilient

products and services are a fixed expense, not a discretionary one. Utilities, transportation, and food are obvious examples; home maintenance, repair and improvement services have also proven to perform well during downturns, for multiple reasons:

• If people are spending less on travel and entertainment, they’re in their homes more often. Minor issues such as leaks, water damage and noisy HVAC systems that might escape their attention can become more urgent priorities if you experience them around the clock.

• Many people choose to update, upgrade or expand their current homes rather than enter an unpredictable real estate market. Kitchen and bath remodeling, home painting, design and décor and other residential services provide meaningful value as homeowners increase investment in their properties.

• Emergencies still happen. Replacing a water heater, remediating damage from a flood or fire, or fighting mold buildup requires immediate attention. Even budget-conscious homeowners feel compelled to address major situations in order to prevent further damage and higher costs down the road.

54 Franchising M aga Z in E Usa e XP er T AD v I ce: J. Andrew Mengason | Chief Growth Officer | Five Star Franchising
fr A nch ISI ng fe AT ure

J. Andrew Mengason is chief growth officer for Five Star Franchising, an innovative, growing platform of home service brands, including Five Star Bath Solutions, Gotcha Covered, Bio-One, 1-800-Packouts, Card My Yard, and Mosquito Shield. He has more than 30 years of experience in franchising and brand acquisition.

• Many home service business models are based on recurring revenue. Maintenance agreements provide plumbing, electrical and HVAC companies with a predictable stream of income. Lawn and pest control services typically provide annual service. With repeat customers, those businesses can count on a certain amount of revenue every year and plan accordingly.

• It can be relatively simple and cost-effective for a service provider to add complementary offerings. A plumbing contractor might include bath remodeling in their portfolio of services, or a pest control company could add another seasonal service, such as lawn care or snow and ice removal. The opportunities for new revenue and growth that can be unlocked by adding complementary services can dramatically outweigh the modest investment required.

Existing business owners who want to fortify the resilience of their portfolios can consider the home service franchise business model. The franchising model can amplify the built-in benefits of home service businesses, helping them perform even more consistently and competitively in their markets.

In general, the franchise model offers many advantages over independent small businesses:

• Support from the franchisor, including training, marketing, hiring and inventory support, means franchises can be quicker to open than an independent business and quicker to return their investment.

• Franchises bring built-in brand awareness to the market, helping franchise owners immediately connect with their customers.

• Proven franchise systems provide franchise owners with a blueprint for successful operations, mitigating the risk associated with opening and operating an independent business.

In particular, home service franchises tend to have lower initial investments and lower ongoing operating costs. With limited inventory and minimal staffing, they can be operated from home or a vehicle. That can reduce monthly overhead and save time and money identifying and negotiating the purchase or lease of a brickand-mortar location.

These businesses can rapidly be operational and quickly begin generating revenue. Avoiding unnecessary initial expenditures and keeping ongoing costs down means you can start seeing a return on your investment more quickly and invest more back into the success of your business or portfolio.

In franchising, the franchisor and franchise owner work together for their shared benefit, and ultimately to the benefit of consumers. The resources of the franchisor provide the foundation that can help franchise owners deliver results, regardless of the broader economic factors. Franchise owners who are committed to implementing the proven franchise tools available to them build the overall value of the franchise. And finally, consumers enjoy excellent service and products along with great value – even during economic uncertainty. v

Franchising M aga Z in E Usa 55

be TTer homes and gardens®

reaL es TaTe announces rene WaL of 45-year- o Ld aTL an Ta bro K erage

Better Homes and gardens Real Estate Metro Brokers affirms Value of Real Estate’s lifestyle Brand with 10-year Renewal

Better Homes and Gardens Real Estate LLC announced today the 10-year renewal of Better Homes and Gardens Real Estate Metro Brokers in Atlanta, Ga.

Established in 1979, Better Homes and Gardens Real Estate Metro Brokers has expanded to 27 locations and more than 2,400 real estate agents.

In 2023, the company was responsible

for 4,738 units, the second highest in the brand’s national network, and $1,665,786,052 in volume. The firm’s affiliated agents are consistently among the Better Homes and Gardens Real Estate network’s top-performing agents in the country.

Under the leadership of president and CEO Kevin Levent, the company is noted for its singular focus on helping agents start and sustain successful real estate careers. The company has made technology the

foundation of its agents’ success. In 2023, the firm was recognized by the brand for its laser focus on cutting-edge technology and the effective use of Better Homes and Gardens Real Estate technology tools.

“Access to industry-leading technology solutions is just one of the invaluable aspects of our affiliation with Better Homes and Gardens Real Estate,” said Levent. “We also benefit from being part of a network of like-minded real estate professionals who are able to provide their unique insights and expand our view and understanding of the ever-evolving industry. And, of course, we leverage our

56 Franchising M aga Z in E Usa
h Ave Your SAY: Better Homes and Gardens Real Estate LLC
fr A nch ISI ng fe AT ure
g inger Wilcox and Kevin Levent

unique differentiator as a lifestyle brand that is not only trusted and respected but relevant to consumers 365 days of the year to build lasting relationships with our clients. No other real estate brand has that advantage,” he said.

According to Levent, Better Homes and Gardens Real Estate Metro Brokers is also very much aligned with the brand’s core values of Passion, Authenticity, Inclusion, Growth, and Excellence. “It’s imperative to have a strong set of values to be a leader both locally and within the broader industry,” he said.

“Kevin has long been known for his innovative and forward-thinking approach to the business,” said Ginger Wilcox, President of Better Homes and Gardens Real Estate. “While he is not afraid to try new things to further the growth and success of his company, he is equally committed to staying the course with the tried and

true. As one of the very first brokers to join the relaunched Better Homes and Gardens Real Estate network in 2009, Kevin’s leadership in our network has been invaluable, and we are honored that Kevin has reaffirmed his commitment to the brand for another ten years. We look forward to the company’s continued success as a Better Homes and Gardens Real Estate affiliate.”

“At the end of the day, we are in real estate to help people – all people – realize their dream of homeownership, and we firmly believe that being part of Better Homes and Gardens Real Estate and Anywhere advances and enhances our ability to fulfill that important mission daily,” said Levent. “Just as we invest in our people to help them grow, we feel strongly that Better Homes and Gardens Real Estate has invested in us over the last 15 years. The brand is integral to our future and our ability to help our people flourish.”

aB out Better Homes and g ardens r eal e state llc

Better Homes and Gardens® Real Estate is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.

The growing Better Homes and Gardens® Real Estate network includes more than 12,490 independent sales associates and approximately 400 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia and New Zealand.

Better Homes and Gardens® is a registered trademark of Meredith Operations Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. Better Homes and Gardens Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

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sales chat Z is the first to bring artificial intelligence to franchise marketing and sales with aiadZ

Franchise marketing hinges on strategic advertising that often comes at an exorbitant cost with lackluster results. Two franchise entrepreneurs, David Stein and Kylon Gustin, founded Sales Chatz and are disrupting the industry with the first and only AI platform in the franchising space.

The co-founders are taking digital advertising to the next level with aiA Dz, a platform that optimizes advertising performance with proprietary AI.

“We’ve been to many franchise trade shows and have spoken to numerous industry leaders,” said Stein. “What we discovered is everyone is talking on the sidelines about franchise AI, but no one is doing it. We focused on integrating AI to provide our clients with an additional tool to solve their problems and grow.”

With more than 30 years of combined franchise digital marketing experience, the duo has painstakingly poured their extensive knowledge into the platform and written software that trains AI how to find better prospects. Their clients include major franchisors who say they are saving thousands of marketing and advertising

dollars previously earmarked for expensive trade shows, Facebook ads, and other efforts that yielded minimal results and non-qualified leads in many cases.

Matt Toy, Vice President of Marketing at D1 Training, said he “doubled down” on aiA Dz after realizing it was an incredible tool. “Our budget has grown significantly during the last six months and we have seen a significant increase in leads,” he said. “Even better, the quality of the leads is great, and we have closed on many of them from using aiA Dz.”

Sales Chatz combines artificial intelligence and data sets to optimize the effectiveness of advertising campaigns at scale for franchisors and multi-unit brands. Utilizing aiA Dz eliminates the time and complexity of running multiple advertising campaigns on Facebook, Instagram, and Google. The integration of data and machine learning automatically provides insights about the effectiveness of campaigns across all platforms. This not only saves time and money, but also improves the ROI of advertising campaigns for multi-unit brands.

As franchisors continually grapple with ad clutter on social media and ever-changing algorithms, Stein and Gustin are working with clients who believe using AI is a better way to reach and engage prospects. Mark Ramage, VP of Franchising Development with la Madeleine, an

58 Franchising M aga Z in E Usa SP o TLI gh T: SALES CHATZ
d avid s tein Kylon g ustin

“ Our budget has grown significantly during the last six months and we have seen a significant increase in leads,” he said. “Even better, the quality of the leads is great, and we have closed on many of them from using aiAdz ”

- Matt Toy, Vice President of Marketing at d1 Training

authentic French café franchise, said he continually improves and adjusts his ad spend with aiA Dz.

“It’s genius,” said Ramage. “Before we started using aiA Dz, we had good ads and terrible leads. Now we are getting in front of the right candidates and capturing heavy hitters. I’ve seen digital advertising come a long way, but nobody else is doing what these guys are doing at Sales Chatz. The more we use aiA Dz, the better it gets – and it also drives down the cost of each lead.”

Gustin said Sales Chatz runs and analyzes advertising campaigns for approximately 60 clients, but there is also an option for customers to access a dashboard and customize their own ads. He said the user-friendly version enables franchisors to create ads, target audiences, and analyze results.

“We’ve made it easy for customers to understand and target their messages,” Gustin explained. “The enormous benefit

“ I’ve seen digital advertising come a long way, but nobody else is doing what these guys are doing at Sales Chatz. The more we use aiAdz, the better it gets – and it also drives down the cost of each lead.”

- Mark Ramage, VP of Franchising d evelopment with la Madeleine

of using aiA Dz is the longer a customer uses it, the more efficient it becomes. We trained the machine to analyze data and learn what works and what doesn’t work for our clients.”

Scott Mellon, founder of Mellon Franchising for several fast casual and quick service restaurant franchises, said aiA Dz has ramped up the growth of several brands he works with.

“Every brand has challenges with leads,” Mellon said. “It’s either the volume of leads, the quality of the leads, or both. As soon as David and Kylon showed aiA Dz to me, I was on board. It is by far the most narrowly focused and sophisticated platform I have ever worked with.”

Bringing AI to the franchising space was a natural progression for Stein and Gustin, who claim technology is in their DNA. They are continually focused on ways to leverage technology to help clients scale and grow, and currently have multiple

AI products in development. AskZ is their version of ChatGPT created to help franchisors with sales and marketing by answering more than 2000 frequently asked questions. Another AI feature, aiAnalyz, analyzes advertising campaigns and offers insights and recommendations for better ROI. An additional product set to launch in a few months will improve ad creative and rewrite ad copy for optimal results.

“This is only the tip of the iceberg as far as what AI will eventually be able to do to dramatically impact the franchising industry,” added Stein. “We’re excited to provide innovative solutions to franchisors and franchisees who need to pinpoint the right prospects and streamline costs with efficient ad campaigns. Our clients are thrilled because aiA Dz makes it much easier for them to sell franchises and scale franchise advertising campaigns at the local level.” v

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t he k ey to c hick- f il- a’s s uccess

In the fast-paced and competitive world of restaurant franchising, success often hinges on one crucial factor: the practical experience of the franchisees.

As the restaurant industry continues to evolve, one undeniable trend emerges — those with a background in the industry tend to outperform those without it. Practical experience is the bedrock of successful restaurant franchises and how Chick-Fil-A’s rigorous training model exemplifies this principle.

the value of Practical e xperience in restaurant Franchising

The restaurant industry is unique in its demands. From managing supply chains to ensuring excellent customer service, the intricacies involved require more than just theoretical knowledge. Here are some reasons why practical experience is invaluable:

1. Understanding Operations: Running a restaurant involves a myriad of tasks that can only be truly understood through hands-on experience. This includes managing staff, understanding kitchen workflows, and handling peak hours efficiently.

2. Customer Service Excellence: The restaurant business is fundamentally a service industry. Those who have worked in it understand the nuances of customer interactions and the importance of creating a memorable dining experience.

3. Crisis Management: Issues such as equipment breakdowns, supply shortages, or unexpected rush hours require quick, informed decisions. Experienced individuals are better equipped to handle these crises calmly and effectively.

4. Financial Acumen: Managing a restaurant’s finances, from controlling food costs to optimizing labor expenses, is crucial. Practical experience provides insights into maintaining profitability without compromising on quality.

case study: chick-Fil-a’s training model

Chick-Fil-A, one of the most successful restaurant franchises based on Average Unit Volume (AUV), serves as a prime example of how practical experience contributes to franchise success. Here’s a closer look at their model:

Rigorous Selection Process

Chick-Fil-A’s selection process for future operators is highly selective, ensuring that only the most committed and capable individuals are chosen. This process involves multiple interviews, background checks, and thorough assessments to evaluate the candidate’s potential for success.

Immersive Training

Once selected, future franchisees undergo extensive training. This includes spending significant time working in existing Chick-Fil-A locations. During this period, they learn every aspect of the business,

from kitchen operations to front-of-house management. This immersive approach ensures that they are well-prepared for the challenges ahead.

On-the-Job Experience

Chick-Fil-A emphasizes the importance of hands-on experience. Future franchisees spend months working alongside seasoned operators, gaining insights into the daily operations and understanding the company’s culture and values. This “in the trenches” experience is crucial for building the practical knowledge needed to run a successful franchise.

Why Chick-Fil-A’s Model Works

Chick-Fil-A’s approach works because it aligns with the fundamental truth that practical experience is irreplaceable in the restaurant industry. Here’s why their model is so effective:

1. Real-World Training: By working in existing locations, future franchisees encounter real-world challenges and learn to navigate them effectively.

2. Cultural Immersion: Understanding and embodying the company’s culture

60 Franchising M aga Z in E Usa e XPerT ADvIce: George Knauf | Senior Franchise Business Advisor | FranChoice

g eorge Knauf is a highly sought after, trusted advisor to many of the top franchise ownership groups in the world. With over 25 years of experience in both start-up and mature business franchise operations he is uniquely qualified to advise individuals that have dreamed of Building their own empires. Whether you have an existing portfolio or searching for your first franchise, he can help you to pursue your dreams.


is crucial for maintaining brand consistency. Chick-Fil-A’s training ensures that franchisees internalize the company’s values.

3. Skill Development: The extensive hands-on training allows franchisees to develop a wide range of skills, from operational management to customer service excellence.

4. Long-Term Commitment: The rigorous selection and training process ensure that only those truly dedicated to the brand become franchisees, leading to higher success rates.

the Broader implications for the restaurant industry

Chick-Fil-A’s success story offers valuable lessons for the broader restaurant industry. Here are some key takeaways:

1. Invest in Training: Comprehensive training programs that include hands-on experience are essential. Investing in

training not only prepares franchisees for success but also reduces turnover and enhances overall performance.

2. Select for Commitment: A rigorous selection process helps identify individuals who are genuinely committed to the brand and its values. This commitment is crucial for longterm success and helps maintain the quality and consistency that customers expect.

3. Emphasize Practical Experience: While theoretical knowledge is important, practical experience provides the real-world insights necessary for effective management. Encourage future franchisees to gain as much hands-on experience as possible before taking on their own location.

4. Provide Ongoing Support: Continuous support and development opportunities ensure that franchisees stay updated on industry trends and best practices. This ongoing investment in their growth helps sustain their success over the long term.

the Future of restaurant Franchising

As the restaurant industry continues to evolve, the importance of practical experience will only grow. Here are some trends to watch:

1. Technology Integration: With the increasing use of technology in restaurant operations, practical experience will also need to encompass digital skills. Franchisees will need to be adept at using point-of-sale systems, managing online orders, and leveraging data analytics to optimize their operations.

2. Sustainability Practices: As sustainability becomes a more significant concern, practical experience in implementing eco-friendly practices will be valuable. Franchisees will need to understand how to reduce waste, source sustainable ingredients, and implement energy-efficient practices.

3. Health and Safety Regulations: The COVID-19 pandemic has highlighted the importance of health and safety in the restaurant industry. Practical experience in maintaining high hygiene standards and complying with health regulations will be essential for future franchisees.


In conclusion, the success of restaurant franchises like Chick-Fil-A underscores the importance of practical experience. Those who have spent time in the trenches, understanding the intricacies of restaurant operations, are better equipped to manage their own locations successfully. ChickFil-A’s rigorous training model, which immerses future franchisees in real-world experience, sets a high standard for the industry.

As the restaurant industry continues to evolve, franchises that invest in comprehensive training programs and prioritize practical experience will be better positioned for success. By learning from the best practices of successful franchises like Chick-Fil-A, aspiring franchisees can build a strong foundation for their own success. v

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r e Vo Lu Tionizing famiLy e nTer TainmenT:

h arnessing Techno Logy for s eam Less e x Periences, e nhanced s afe T y, and business s uccess

The family entertainment industry is witnessing rapid expansion, drawing interest from numerous franchise operators seeking investment opportunities.

This sector holds immense potential for success, driven by the increasing demand for indoor, supervised activity spaces that keep children actively engaged while deterring excessive screen time. To succeed in any business landscape in today’s day and age, it is paramount to keep up with current trends in technology. The integration of advanced technology can not only help to maintain the interest

and needs to children, but also enhance safety measures, a key element parents seek out in children’s activities and hobbies. Technology has the ability to overall streamline a business’s operations, providing a smoother and stress-free environment for both customers and employees.

the Key to staying relevant is gamification

Gamification has emerged as a significant transformation within the family entertainment industry, compelling brands to reinvent their venues to remain relevant in the evolving landscape. The traditional concept of family entertainment centers has shifted with businesses looking to

accommodate children’s current interest in the digital world.

For parents, family entertainment centers serve as a valuable resource to divert children from their phones and iPads, bringing them to an environment that encourages physical activity and socialization. However, recent years have brought a notable shift in children’s interests with many preferring to spend time playing video games and socializing online. Successful family entertainment industries have navigated this shift by seamlessly integrating physical activities, like trampolines, dodgeball, and basketball, with digital components like gaming and augmented reality. This integration meets

62 Franchising M aga Z in E Usa
fr A nch IS or I n D e PT h: Mike Rotondo, CEO of Altitude Trampoline Park

the needs and interests of today’s kids by ensuring both active engagement and digital entertainment.

Living in a digital age where kids are more connected to technology than ever before, the integration of gamification for family entertainment centers has become crucial to sustain children’s’ interest long-term. The incorporation of digital activity is an important strategy for brands to stay relevant in today’s market, acknowledging that traditional models alone are no longer robust enough to stand independently.

increasing safety measures

The growing number of parents seeking family entertainment highlights the importance of supervised activity spaces for the safety and security of their children. With many parents interested in activities that will keep their kids active and social, one other crucial aspect they are looking for is safety. Effective staff training is important for success in family entertainment centers, as this will ensure strict safety measures that will overall play a role in any brand’s success.

A noteworthy trend in the industry is that many brands are recognizing the value in collaborating with innovative learning platforms to strengthen staff training procedures. Given the high level of regulation in the family entertainment sector, learning management systems have become an excellent solution. The incorporation of a learning management platform streamlines safety training

verification, validates employee knowledge through assessments, and records compliance with safety protocols. Adopting a comprehensive approach certifies that all employees are well-versed in essential safety and compliance protocols, and as a result, reducing risks and potential liabilities.

Furthermore, a major benefit of partnering with a learning management platform is the integration of mobile accessibility. Leveraging a user-friendly, mobileresponsive platform allows employees to access training materials conveniently from their iOS or Android devices. This flexibility facilitates training anywhere and anytime, accommodating the dynamic workforce of a family entertainment park and ensuring close supervision of all guests for enhanced safety.

streamlining operations

Undoubtedly, technology stands as a crucial asset for any business, offering the capability to streamline operations and provide a hassle-free experience for both customers and staff. For franchisors aspiring to achieve success, recognizing the significance of a well-designed and functional website is crucial. Any good business begins with a website, as customers should be able to easily access information about the offerings at your venue, find nearby locations, and check operational hours.

Additionally, one key revenue stream for family entertainment parks is offering birthday and private party packages. To maximize success with this offering, information should be readily available on a company’s website, guiding families on the services offered and providing a straightforward process for event booking. Similarly, membership programs allow family entertainment centers to be much more affordable and accessible for customers, and the sign-up process should be smooth and efficient both through websites and mobile apps. Franchisors looking to attract franchisees should also offer a comprehensive website that can serve as a valuable resource for prospective owners, offering detailed information and enabling easy inquiries.

As part of Indoor Active Brand’s

Along with having a robust online presence, the adoption of a reliable point-of-sale (POS) system is critical. A powerful POS ticketing solution not only boosts revenue but also saves time and enhances the overall guest experience. When selecting a POS system, prioritizing a user-friendly interface and cloud-based convenience is fundamental. The implementation of an effective customer-relationship management (CRM) system is also important. A cohesive and customizable CRM platform empowers businesses to collect, store, and manage customer data, providing valuable insights for forecasting future sales and automating marketing and sales processes. A well-integrated CRM system allows businesses to understand their customers better, generate sales reports, and maintain a centralized database across the business.

Achieving success in a franchise business requires embracing modern day technology solutions. Technology not only enhances the entertainment experience for guests, but also assists in their safety and provides a stress-free visit for all involved. Traditional family entertainment models are no longer sufficient in today’s market, and staying current with technology is imperative for repeat visitors. v

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Mike Rotondo serves as CEO of Altitude Trampoline Park, a subsidiary of Indoor Active Brands where he’s expanded the brand’s footprint to nearly 100 locations. continued growth, Rotondo will now develop the company’s latest concept, The Pickle Pad, that brings the same brand of active fun from kids to adults.

m omTre Prenuer on

4 TiP s T o achie V e s uccess in franchising

Motherhood itself is a full-time job, and adding on the responsibility of opening your own business may seem insurmountable. I can attest to the challenge, as I experienced it firsthand when I made the journey into franchising and became a Momtrepreneur. Having embarked on this journey and finding both success and fulfillment, now I can’t imagine my life if I didn’t take the leap.

My American dream began 21 years ago when my family immigrated to the United States from Colombia. My family and I spent the early parts of our careers working in software and electrical engineering. With a deep-rooted passion for the culinary industry, we felt called to explore what options were available for those curious in becoming an entrepreneur. In 2017, we began exploring franchising - drawn to the ability to launch a business with a proven model and pre-set infrastructure. In our search, we found Sweet Paris and jumped on the opportunity to become their first strategic partner.

We opened our Sweet Paris location in April of 2018 in Katy, Texas as the first franchisee-owned restaurant for the brand. To my family, this Sweet Paris location was our first child - our chance to grow and nurture a brand. After the success of the first location, we bought a second franchise in Sugarland in 2020. During this time, our family expanded as well, and we welcomed our first of three children. Now, with three children and two Sweet Paris locations, I’ve become a full-time Momtreprenuer, working to juggle the tasks of my business and family. As someone who has aimed to master the art of being a great mother and great business owner, I hope to inspire female entrepreneurs to chase after their dreams. Below are four ways I’ve been able to achieve Momtrepreneur success.

1Build a support system

Starting a business can be challenging, but even more so if you’re doing it alone. For me, I am lucky to have my husband and my parents as my partners through this entire journey. We as a team have played the different key aspects of the operations. Besides a good partnership, it is important to have a good relationship with the franchise as they offer all the expertise that we were missing, I am very thankful for my Sweet Paris team and the support they provide.

Besides the importance of your partners and the supporting franchise team, it is imperative to surround yourself with a network of supportive individuals who can offer advice, guidance, and emotional support. No one can do it alone, and for me, surrounding myself with these types of individuals has been invaluable in managing the challenges of motherhood while launching a business.

2don’t let fear prevent passion

Starting a business can be a scary feat. My family and I came to the United States with a dream of owning a restaurant, and while the journey was daunting, we pushed through the obstacles to make our dreams a reality. By staying true to our passion, we’ve been able to navigate challenges with resilience and determination, ultimately moving closer to our goal.

64 Franchising M aga Z in E Usa
women I n fr A nch ISI ng: by Johana Rueda | Strategic Partner | Sweet Paris in Katy and Sugarland, Texas

Embracing entrepreneurship as a mother sets a powerful example for my children. By showing them that it’s possible to pursue their dreams despite uncertainty and fear, I’m instilling in them the values of resilience, determination, and courage. As a mother and business owner, I want my children and the world to see me as someone who faces challenges head-on. Make sure to adapt to changes and maintain a positive outlook as you pursue your goal. Trusting yourself and having faith in the business makes all the difference when you want to chase your dream.

3Keep learning

Just as motherhood is filled with ongoing learning, so is entrepreneurship. As an entrepreneur, you need to continuously learn and adapt to changes in the market. Stay up to date on industry trends, attend workshops, read books and articles, and seek out professional development opportunities. This is crucial to staying ahead of the curve and making informed decisions for your business.

Ongoing learning doesn’t need to be daunting. It can be as simple as taking a closer look at day-to-day operations,

having discussions with employees, working behind the counter every now and then, and checking in on customers. Just like motherhood, you learn every day without even realizing it, but by simply experiencing it and living in the moment. Take the time to reflect on those experiences and continue to grow as a leader.

4Prioritize teamwork

For Momtrepreneurs, prioritizing teamwork is essential for the success of your business for several reasons. Firstly, fostering a collaborative work environment promotes a sense of unity, camaraderie, and respect; creating a supportive atmosphere where everyone feels valued and empowered. Additionally, teamwork allows for the delegation of tasks and responsibilities, helping Momtrepreneurs balance business endeavors with family commitments. By strengthening relationships with your employees and fostering a culture of teamwork, Momtrepreneurs can create a thriving and sustainable business while maintaining work-life balance.

While it may feel daunting to be a mother and an entrepreneur, taking the leap and setting your sights on owning a business is more than achievable. I found franchising success through my strong support system, my passion for Sweet Paris, and my team. After investing the same dedication and effort into your franchise as I have, it will come to feel as though it’s just as similar and rewarding to raising another child. v

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w ings e tc. presents $50,000 check to st. Jude Children’s Research Hospital

Wings Etc. was pleased to present St. Jude Children’s Research Hospital with a check for $50,000 at the Wings Etc. Brand Summit held April 15–17 at FireKeepers Casino Hotel in Battle Creek, Mich.

t he contribution reflects the generosity of Wings Etc. consumers and the mission of the Wings Etc. Foundation formed in s eptember 2023. administered by leaders in the Wings Etc. g rill & pub franchise organization and its affiliated companies, the foundation passionately pursues a simple, vital mission: “ improving children’s lives.”

in seeking a national charitable partner, “the clear choice of our team was st. Jude children’s r esearch h ospital in Memphis, tennessee,” Eric stuczynski, Wings Etc. cdo/cpo and president of the Wings Etc. Foundation, said at the brand summit. “ st. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases.”

t he Wings Etc. Foundation partnership with st. Jude is the next era in the brand’s history of raising funds for community organizations.

“We always went above and beyond to help people in the communities that we played and worked in,” stuczynski said. “giving back is one of our values. We have the responsibility to make a difference.

“o ver the last 20 years we’ve been involved with big brothers big sisters, the Fellowship of christian athletes, toys for tots and other established charitable organizations, including st. Jude. o ur company felt called to go even further and make a difference on more of a national scale.”

For more information on the Wings Etc. Foundation, visit

t int world® opens its first industry-leading automotive styling center in the Buckeye state with new Columbus location

Tint World® Automotive Styling Centers™, a leading auto accessory and window tinting franchise, continues its rapid growth with the opening of its first location in Ohio.

t int World columbus, owned and operated by Josh Vanlandingham, offers a comprehensive selection of high-quality automotive styling and aftermarket part services, including window tinting, paint protection films, ceramic coatings, and professional detailing.

“We’re proud to introduce the world-class t int World brand to drivers and auto enthusiasts in columbus and throughout the central o hio region,” Vanlandingham said. “ t hanks to the quality and value of their services and their wide range of expertise, t int World is recognized as the go-to provider of window tinting, paint protection films, automotive audio and electronics, vinyl wraps and graphics, custom wheels and tires, and all other in-demand automotive services, as well as marine, commercial and residential solutions.

t int World columbus is located at 2002 crown plaza d rive, columbus, o hio 43235. to book an appointment, request a quote

or learn more about services provided by t int World columbus, call (614) 695-3299 or visit oh/columbus-177/.

“Josh is a great addition to the t int World family, and we’re thrilled to be working with him to connect our proven brand with drivers in columbus and throughout o hio,” said charles J. b onfiglio, president and cEo of t int World. “ t his is another important step in our growth and an opportunity to educate consumers about the convenience, value and industry-leading quality t int World offers.”

70 Franchising M aga Z in E Usa ve T er A n S S u PPL emen T
to M e R gene R o S ity, b RA n D pAR tne RS hip AR e At the he AR t o F the c AM pA ign’ S SU cce SS

rnr t ire e x Press surprises sarasota Woman with 2024 Buick Encore for Mother’s Day

RNR Tire Express, a national franchise leader in the tire and wheel industry, wrapped up the week in celebration after announcing the conclusion of their 8th annual Mother’s Day Giveaway. The annual initiative this year included $100,000 worth of prizes and honored one hand-picked recipient in the form of a brand-new car.

o n May 10th, the rnr team ventured to s arasota, Florida, to surprise abby Fuller, a wife and mother of two, at their s arasota location with a brand-new 2024 buick Encore. abby was nominated by her husband, isaac, who shared that his wife, who works full-time as a professor at ave Maria University, spends what little free time she has volunteering with local charities in her community, including b etter together, an organization that helps fight homelessness, addiction, and unemployment. t hrough her work with b etter together, abby has taken in children in need while their parents work to heal. she has taken in a set of 5-year-old twins, hosted a 4-year-old boy last fall, and served as a host mom this Mother’s day by giving a roof to a struggling mother going through the program at b etter together.

Fuller, who is described as caring and selfless, also established sports4 g ood, a s arasotabased organization that helps youth athletes and their families serve their community and leave a positive impact on the area.

“Each day, moms work tirelessly for their families in every aspect and deserve to be recognized,” said Larry sutton, Founder and cEo of rnr t ire Express.

“My family is one-of-a-kind, and to know they truly appreciate everything is a very special feeling,” Fuller shared.

Ford ’s garage announces two New Members of its Executive team

Ford’s Garage, the burgers-and-beer restaurant brand fueled by America’s love affair with the automobile, has announced two new additions to its executive team. David Rosenberger is Vice President of Operations and Wayne Stopford is Director of Information Services.

“We couldn’t be more excited to welcome dave and Wayne to our team,” said steve shlemon, president of Ford’s g arage. “With dave’s expertise in restaurant operations and Wayne’s in-depth knowledge of the tech needed to be successful in our industry, both bring the type of skill sets needed to help elevate the franchise brand as we continue to expand across the country.”

r osenberger is an award-winning industry expert with more than 27 years of operational experience in full-service dining, spending most of his career with c arrabba’s italian g rill and then Mandola’s italian Kitchen. a s Vice president of o perations, he will oversee all aspects of restaurant operations including upholding brand standards, improving work processes, and will be the main liaison with franchisees when rolling out and implementing company programs and initiatives.

stopford brings 30 years of it experience to his new role as d irector of information s ervices. prior to joining Ford’s g arage, he spent more than 18 years as a systems Engineer for bloomin’ brands and 12 years at gat X technologies. h e attended g eorge c ampbell technical institute in d urban, s outh africa and in his new role, will manage the company’s technology systems and streamline all processes to support the smooth operation of the restaurants.

Franchising M aga Z in E Usa 71

d es TinaTion aTh Le Te®

from s er V ice

T o e n Tre PreneuriaL s uccess

Destination Athlete®, franchise leader in the team sports market, knows the importance of achieving winning outcomes.

Established in 2008, with product offerings of sports apparel and equipment as well as one-on-one services in fundraising, customer satisfaction, and holistic development, Destination Athlete® adheres to Building Better Communities Through Athletes® by providing young athletes, coaches, and families, with the confidence in knowing they have everything necessary to succeed.

This vision of success is also presented through its veteran program, Operation Athlete, designed and delivered by Doug

Dickison, Founder and President of Destination Athlete®. Doug recognizes military veterans possess unique leadership skills, discipline, and a strong work ethic, making them ideal candidates for entrepreneurial ventures with his company. Operation Athlete is a one-ofa-kind military veteran program where Destination Athlete® gives back to the service men and women by offering a free franchise annually and 15% discount fees throughout the year to qualified applicants. To date, Destination Athlete’s veteran franchise owners encompass 15% of all its owners nationwide. According to VetFran, military veterans account for only 7% of the population, but 14% of franchise owners are vets. (Franchise Business Review, October 2023)

Home-Based opportunities: low- cost, High rewards

One of the many advantages of owning a Destination Athlete® franchise is its homebased model where entrepreneurs can start their own business from home. Keeping pace with advancements in technology, servicing customers is streamlined through its e-commerce platform and CRM software. A home-based franchise modeled by Destination Athlete® not only eliminates the need for a brick-and-mortar establishment, significantly reducing overhead costs, but also offers convenience and flexibility for the veteran entrepreneur. This flexibility allows franchise owners to balance personal commitments while building a successful business.

Flexible Business Plan: tailored to individual needs

Destination Athlete® provides a flexible business plan that can be customized to suit the unique needs and goals of individual entrepreneurs. Destination Athlete® franchise owners have the freedom to choose the extent of their involvement, from being a hands-on owner-operator to managing a team of employees. This flexibility is crucial as it accommodates the different skill sets, preferences, and resources of veterans entering the business world.

Veterans can leverage their previous experiences in military operations,

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cover ST or Y: Destination Athlete®
ve T er A n S S u PPL emen T

management, and leadership to create a business plan that aligns with their expertise. The ability to adapt and tailor the business plan contributes to the long-term success of the franchise, as it incorporates the strengths and passions of the veteran entrepreneur.

scalable growth: e xpanding Horizons

For veterans aspiring to build a thriving business, the scalability of the Destination Athlete® franchise model is key. This franchisor offers business owners growth opportunities through expansion into multiple territories, increased market presence, and diversified revenue streams. This scalability allows veterans to start small, refine their operations, and gradually expand their business according to market demand.

In the competitive business landscape, the scalability offered by Destination Athlete® gives veterans a competitive edge, as they can grow their businesses without risking excessive financial burden. Moreover, Destination Athlete® provides continued training, support, and resources required for expansion, making it easier for veterans to pursue ambitious growth plans.

turnkey Business model: minimizing risk

Launching a business involves various risks, including market volatility, operational challenges, and the need for extensive industry knowledge. A turnkey business model, as offered by Destination Athlete®, mitigates these risks significantly.

The turnkey model provides veterans with a ready-made, pre-established business framework that has been proven successful. Unlike a stand-alone business where it can be lonely at the top, Destination Athlete® provides being part of a team, working together for a winning outcome, comparable to a veteran’s military experience. The corporate headquarters staff impart comprehensive training and support to all franchise owners across the country, equipping them with essential skills and knowledge to run the franchise smoothly. Additionally, all Destination Athlete® entrepreneurs benefit from established nationwide branding, localized

Chief Petty Officer, Aaron Guisinger enlisted in the U.S. Navy in 2006. He spent 12 years on active duty serving at various commands. During his time at Naval Special Warfare Special Reconnaissance Team Two (SRT-2) in Virginia he deployed multiple times to Afghanistan. Chief Guisinger transitioned to the Naval Reserves in 2018 and at that time applied for and was awarded a Destination Athlete® franchise through the Operation Athlete program.

“ becoming a Destination Athlete® franchisee was appealing to me as i always had a passion for sports, and it met my post military career desires to run my own business. i was looking for a business model that would allow me the flexibility to spend as much time as i could with my family and Destination Athlete’s low-cost at home business model was a perfect fit. “

“ the Destination Athlete® team provided me with a smooth transition from the navy to starting up my franchise through the detailed

marketing strategies, and established relationships, eliminating the need for extensive market research in their local communities.


A Destination Athlete® franchise with home-based opportunities, flexible business plans, scalable growth, and turnkey business model have unlocked unprecedented entrepreneurial opportunities for veterans transitioning to civilian life. The advantages of a homebased franchise, coupled with a flexible business plan that caters to individual

systems and processes that have been put in place. From the initial interview process, training plans, and launch, i always knew that i had the team behind me and their support whenever i needed it.”

Stephanie Pavlick, West Point graduate and owner of a Destination Athlete® franchise in North Carolina, served in several leadership positions with the Army Corps of Engineers. Stephanie shared, “over the last ten years, i have relied on the skills i learned as an Army officer to build a successful Destination Athlete® franchise. Running a small business is like leading a military unit. As a veteran, i am familiar with being dedicated to a mission, setting goals, delegating tasks and wearing many hats daily. My time in the military has trained me to handle challenges, remain agile and problem solve both efficiently and effectively. As a Destination Athlete® franchise owner, i enjoy serving my community, helping young athletes succeed and building positive relationships.”

needs, empowers veterans to enjoy a worklife balance while running a prosperous business.

Furthermore, the scalability and turnkey nature of the franchise minimizes risk while providing a foundation for growth and expansion. By capitalizing on their unique skills and experiences, veterans can make a triumphant transition from the military to entrepreneurship, ultimately achieving financial independence and success.

Learn more at www.destinationathlete/

Franchising M aga Z in E Usa 73
words from veteran Franchise owners
operation athlete:
a aron g uisinger s tephanie p avlick

o uTfiT Training Seek S Qualified Partner S to e x Pand Brand within tenne SS ee

trailblazing Boutique Mobile fitness franchise sets sights on Nashville and franklin for Development

OutFit Training – the veteranfounded, mobile outdoor fitness company – has announced plans to bring its one-of-a-kind group and private fitness training vans into Tennessee through franchising.

The brand has named Nashville as its initial priority city and is seeking entrepreneurs who are passionate about building their own health & fitness business.

Named a 2023 Top Brand by Franchise Journal, OutFit Training was founded in 2021 and is now Florida’s leading outdoor fitness program. OutFit Training has

expanded to Atlanta, Georgia and has added several locations within its home market of Fort Lauderdale. The brand initially aims to bring three vans and one multi-unit opportunity to Nashville and Franklin. OutFit chose Tennessee as its springboard to national expansion because of the state’s climate, volume of parks & open spaces, large population, reasonable cost of living and outdoor culture.

“As we look to expand into new states, we see a strong demand for new, innovative fitness services within Tennessee,” said Randy Hetrick, CEO & Founder of OutFit Training. “With boutique fitness concepts rising in popularity, OutFit is a fitness industry disruptor, taking high-intensity interval training and community-based workout sessions to the great outdoors. With Tennessee’s beautiful geography and temperate climate, potential franchisees will be introducing their communities to a revolution in boutique fitness.”

OutFit seeks fitness professionals, veterans, and entrepreneurs who want to combine their passion for a healthy lifestyle with an affordable business ownership model.

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fr AnchISor In DePTh: OutFit Training

At a fraction of the cost of traditional fitness studios, OutFit Training provides franchisees with everything they need to thrive in the fitness space. Each van is equipped with a gym’s worth of TRX® training equipment, and franchisees enjoy a full range of support by OutFit’s headquarters team as well as a network of industry-leading preferred vendors. Franchisees have the opportunity to create flexible schedules, and receive extensive training in business, technology, and fitness operations – as well as one of the industry’s lowest startup investments at less than $100,000. The brand’s franchise opportunity appeals to qualified candidates seeking an affordable buy-in, low-overhead business, with an opportunity to generate cashflow and break even quickly.

Randy Hetrick, a Navy SEAL veteran who served the country for more than 14 years, founded OutFit Training in Fort Lauderdale in 2021. Throughout his military career, Hetrick was deployed on missions around the world, where access to physical training equipment was extremely limited. While deployed on a counterpiracy operation he devised an ingenious training harness, leveraging bodyweight as resistance – that would ultimately transform the fitness industry.

In 2004, he founded TRX -- the company that would commercialize his invention, TRX Suspension Trainer ®, and transform it into one of the most popular exercise systems on the planet. Hetrick noticed the surprising absence of any reliable mobile fitness providers to the great outdoors. This sparked the idea for what would become OutFit Training: a technology-enabled mobile fitness network providing outdoor

group and personal training services.

In 2021 he formed a new company and registered a trademark for the name, OutFit, and the franchise that is now changing the landscape of fitness was born.

To learn more about OutFit Training, or for interest in the opportunity to own an OutFit franchise in your community, please visit florida/.

aBout outFit training:

Founded in 2021 and franchising since May of 2023, OutFit Training is the premier, tech-enabled mobile fitness brand bringing boutique group fitness and personal training to the great outdoors.

OutFit is young but growing fast and now operates territories in 2 states with several more under development. The Veteran-owned brand offers free family memberships to municipal 1st Responders in the cities it serves and has quickly established itself as a leader in mobile fitness franchising.

OutFit offers workouts suitable for everyone, at all levels of fitness. As a proud supporter of the U.S. military & 1st Responder communities, OutFit also provides veteran and active-duty 1st Responders and military personnel & their spouses a preferred discount to its initial franchise fee.

For more information, please visit

Franchising M aga Z in E Usa 75

with patrick e lgin

so L a saLons

When did you buy your franchise?

I bought my first Sola Salons franchise in 2012 while I was still deployed in the U.S. Army, and now have 14 open locations in the Twin Cities area of Minneapolis and Saint Paul, Minnesota. We also recently celebrated the opening of Sola’s 700th location in Coon Rapids, MN, marking a historic milestone in the company's journey and expansion efforts.

How did you find out about the franchise and why did you choose that franchise?

My family has a background in the beauty and franchise industries. When we heard about Sola Salons, what most impressed us was that many of our most respected colleagues were joining Sola as Franchisees. After doing my due diligence, I actually signed my paperwork overseas and then opened my first location within a year of returning stateside.

The biggest reason Sola made sense to me was the business model. Sola Salons empowers beauty professionals to have more control over their business compared to traditional salon settings. Beauty professionals can set their hours, choose the services they offer, and customize their space to reflect their professional brand and personal style. Operating their independent businesses also allows them to make more money than traditional employee models.

Additionally, Sola Salons has a great community. There is an active franchisee community who are interested in seeing their fellow franchisees succeed. When you attend conferences or other events, there’s a strong sense of camaraderie and a wealth of experience to tap into.

What was your working background?

I formerly served as a Captain in the Minnesota National Guard and my last assignment was as the commander of the 200 soldiers of the 34th Military Police Company based in Stillwater, Minnesota. During my deployment, I signed up to open my first Sola Salons location. I also have a bachelor’s and a master’s degree from the University of Richmond, Virginia, and a law degree from the University of Minnesota.

What was the turning point that made you realize you wanted to change your career path?

I’ve always been interested in operating my own business. I’ve been incredibly fortunate to have chosen Sola Salons as my first business because it’s been operating and successful for over 10 years and going strong. While I enjoyed and sometimes miss my time in the Army, owning a business is creating greater financial security for my family while also providing a better work-life balance.

What was the process like once you signed the franchise agreement? As far as training, site selection, fit out, etc.

When I first signed up with Sola, I attended a training program in Denver where I learned the fundamentals of the business. From there, Stratton (one of the founders) flew to Minneapolis and helped pick our first site for a salon after a long day of visiting potential locations. We then worked with a white-glove style design team that laid out the salon into the space of the site that we had selected. From the design that this team provided, our architect and general contractor were able to build a salon just like the ones we visited in Denver during training. Throughout the process of getting this first salon open, I also learned a lot through numerous phone calls with many people on the Sola staff.

What type of training/support was (still is) provided to you?

Sola Salons provides touch points and conferences throughout the year such as the Sola Weekly newsletter, annual regional meetings, annual Conversation Series, bi-monthly Sola 60 calls, and the annual Sola Summit conference. These efforts are great for sharing information and receiving feedback with the system. Additionally, Sola has several Franchise Business Consultants who help franchisees with best practices and questions as they occur. Finally, Sola provides a robust

Q&A: Patrick Elgin | Sola Salons
76 Franchising M aga Z in E Usa

monthly reporting package of significant KPIs and financials to help franchisees track their performance.

Has your work/life balance improved since buying the franchise?

As a Sola franchisee, I have much more control over my work/life balance than I used to. It doesn’t necessarily mean I work less, but I have more control over

when I work, and I can make the time for important events with my family since the schedule is less rigid than a typical job. I also have very little work travel which helps with having a young family.

If someone was interested in joining your franchise system, what would you say to them?

Do your research carefully. Take advantage of Sola’s Discovery Day and

the other resources available to you and ask a lot of questions. Be sure to speak to as many current franchisees as possible to make sure this is a good fit. Once you think you have as much information as you can get, compare what Sola Salons can offer to your business and life goals to make sure there is alignment there. Hopefully, it does and I’ll see you at a future event! v

Franchising M aga Z in E Usa 77

Pir Te K usa

sTreng Thens in Q1 W iTh oPenings and s ignings and a r eenergized g ro WTh sTraTegy

on-site and Retail Hydraulic and industrial Hose service Provider Begins the year with strong forward Momentum fueled by investment from Princeton Equity group.

PIRTEK USA, an on-site and retail hydraulic and industrial hose service provider, experienced continued growth in Q1 with eight openings and seven signed agreements.

Among the new openings were four first-time PIRTEK franchisees as well as expansions from four existing franchisees. The signings comprised six new franchisees and one existing franchisee expanding their territory through the signing of a resale agreement. This growth reflects the increasing demand for top-tier

hydraulic and industrial service providers across the country.

Since January, PIRTEK has opened a location in Memphis, TN; Lafayette, LA; Tomball, TX; Rosenberg, TX; Athens, GA; Lansing, MI; Victorville, CA; and Pembroke, MA. Additionally, PIRTEK’s signed franchise agreements will bring new locations to Oklahoma City, OK; Beaumont, TX; Savannah, GA; Idaho Falls, ID; Weatherford, TX; and Social Circle, GA.

“Our continued growth is a testament to the premium services we provide essential industries as well as the confidence our franchise partners have in the PIRTEK brand,” said Kim Gubera, CEO for PIRTEK USA. “Seeing our franchisees thriving and seizing opportunities for growth within our network underscores the strength of our franchise model. We look forward to supporting their continued success in delivering world-class hydraulic and industrial hose services to their communities.”

Experienced entrepreneur and existing PIRTEK franchisee Brian Rue – owner of PIRTEK Northwest Crossing, Baytown, Pearland, and recently opened Tomball –

fr AnchISee In Ac TIon: PIRTEK USA 78 Franchising M aga Z in E Usa

has seen so much success with the brand that he made the obvious decision to expand.

“Adding another franchise to our portfolio stems from the remarkable success we’ve experienced with PIRTEK,” said Rue. “Our existing locations have not only met but exceeded our expectations, solidifying our confidence in the brand, and we look forward to contributing to the continued growth and success of the PIRTEK brand.”

Additionally, late last year, Princeton Equity Group (“Princeton”), a private equity firm exclusively focused on the franchisor and multi-unit industry, invested in PIRTEK with the goal to bring additional resources and support to the existing franchisee and customer base, as well as expand PIRTEK’s North American footprint. With their backing, PIRTEK plans to build upon their forward momentum and double their sales and units in the next five years.

aBout Pirte K usa:

PIRTEK USA provides the fastest hydraulic and industrial hose maintenance and replacement services through on-site mobile and service centers. The brand has more than 500 franchise locations in 24 countries around the world, with more than 150 located in the U.S. PIRTEK has a 1-hour ETA for on-site hose service, is available 24/7/365, and is a simple solution that minimizes equipment downtime and eliminates the need for customers to leave their job sites or facilities to locate new hydraulic and industrial hoses as well as hydraulic fittings.


For more information, visit or follow us at @PIRTEKUSA on Facebook, LinkedIn and Instagram

PIRTEK prides itself on filling customers’ hose service needs quickly and efficiently, having the widest variety of superior products and parts to keep essential projects running. Their quick turnaround time is also credited to the 24/7/365 onsite emergency hose service offered to hydraulic and industrial-based businesses, enabling customers to be up and running again quickly, minimizing equipment downtime due to a hose failure.

PIRTEK onboards potential franchisees who put customer service at the forefront of their mission, and it welcomes driven individuals from all industries, regardless of technical experience. An initial investment for PIRTEK ranges from $216,400 - $619,300. Franchisees can expect extensive in-person and online training and ongoing support, and exclusive territories.

To learn more about PIRTEK franchise opportunities, visit

Franchising M aga Z in E Usa 79
Kim g ubera, CEO for p IR t EK U sa

foo TPrinT s fLoors c e LebraTes

15 y ears

of s uccess

founder and CEo Bryan Park reflects on the journey of the flooring franchise, from its humble beginnings in a Colorado garage to the strong national presence it now enjoys.

As we mark the 15th anniversary of Footprints Floors, I find myself reflecting on our incredible journey from humble beginnings to becoming a prominent national player in the flooring industry.

When I founded Footprints Floors in my garage in 2008, my vision was clear: to revolutionize the flooring industry by bringing more integrity, better customer service and new innovations to each

project. Now, with over 150+ territories, a thriving network of 87 franchisees and a new spot on the National Wood Flooring Association Board of Directors, I’m immensely proud of what we have accomplished together.

The start of the business was simple. When I returned to Littleton, Colorado, after my service in the U.S. Air Force, I realized that the Denver flooring industry lacked the level of service and sophistication that homeowners deserved. I wanted to change that. Fueled by a passion for doing what’s

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right, we set out to fill that gap and have since served nearly 50,000 homeowners and supported local franchisees in building their own meaningful businesses.

One of the defining characteristics of Footprints Floors is our unwavering commitment to customer service. From day one, we have prioritized transparency, integrity and communication. We treat our customers how we would like to be treated and, as a result, we have served as a beacon of quality and reliability for homeowners seeking flooring installation solutions for the past 15 years.

Through this journey, we’ve built relationships with national partners and become even more ingrained in the industry, consistently working to elevate our own skills and stay educated on best practices through system-wide training opportunities, conventions and peer-to-peer support.

This dedication has led to a recent partnership with a large, well-known national wood and tile retailer, wherein our franchise owners can refer customers to the vendor for partner pricing, and also the launch of our Revel Woods Footprints Collection, a premier product line.

Working in someone’s home comes with great responsibility, and knowing that

people trust us enough to welcome us reaffirms everything we’ve done to build our reputation to this point. In all aspects of the business, we’ve worked diligently to elevate our expertise, service, products and skills. This journey alone has been an incredible privilege.

That said, we’ve been fortunate to grow Footprints Floors into something more than just a business. Through Footprints Floors, we’ve been able to give back to aspiring entrepreneurs, through franchising, and to community members in need, through our First Fruits Fund. We allocate a portion of our profits to various community nonprofits that address the needs of people in our own communities. Both at the corporate and local levels, we feel so blessed to have the opportunities we have, and it means so much to us to pass those blessings along.

What started as a single operation in Colorado has grown into a national brand with over 150 territories. Every one of those 150+ territories represents an opportunity to serve and do impactful work afforded to someone who is truly passionate about doing so. Franchising was not the plan at the start of our journey, but I’m so grateful that it became a part of our story. Seeing the success of our franchise

owners and the impact they have in their communities fills me with pride.

Looking ahead to the next 15 years, the future is bright for Footprints Floors. We have ambitious expansion plans, both for our services offerings and geographical reach, including expansion in California, Massachusetts, New Jersey, Maryland and Delaware. Through every growth stage, we will continue to prioritize integrity, quality and service in everything we do, ensuring every footprint we leave is a testament to our commitment to excellence.

After adding 15 new territories with 12 new franchise agreements last year, it’s clear that our model is something people need. We remain focused on seizing new opportunities, building stronger relationships and inviting even more people into the Footprints Floors family.

As we celebrate this milestone, I express my gratitude to every single person who has played a role in our journey thus far. To my wife, who believed in this dream when I was working to support our young family out of our humble garage, and to every employee, franchise owner, customer and partner who has trusted us along the way: thank you. Here’s to the next 15 years of growth and impact — one footprint at a time. v

Franchising M aga Z in E Usa 81

h ome fron T brands s P onsors oPeraT ion

h omefron T ’s m i LiTary c hiLd of The y ear

the Charlotte, North Carolina-based franchising group donated $10,000 to help sponsor this year’s recipients and encourages its franchise owners to donate and support the program

HomeFront Brands, a property service franchise platform comprising five emerging brands, announced today that it has partnered with Operation Homefront to sponsor the program’s Military Child of the Year Award®, and congratulates the seven winners of this year’s awards.

HomeFront Brands donated $10,000 to the annual awards program, which recognizes outstanding young people for their scholarship, volunteerism, leadership, extracurricular involvement and other criteria while facing the challenges of military life. Each recipient represents a branch of the United States armed services. The award winners receive $10,000 each, a laptop computer and other donated gifts.

“HomeFront Brands has always had a mission to support our veterans and their families,” said HomeFront Brands Chief

Marketing Officer Carie Beeman. “We are passionate about helping veterans transition to civilian life, and we have been lucky to welcome many veterans as part of our extended franchise family. When we heard about Operation Homefront’s Military Child of the Year, we recognized that our core values of Community, Accountability, Respect, Excellence and Service (C.A.R.E.S.) aligned well with their program. And, while our similar names are just a coincidence, the partnership is a perfect match.”

Beeman and HomeFront Brands’ Chief Legal Counsel John Haraldson served as part of the judging panel to select the award winners. The 2024 winners were flown to Washington, D.C. earlier this month to attend a gala honoring their awards. Winners and their represented branches are:

• Isabella Arrieta, 17, U.S. Marine Corps

• Allison Candelario, 18, U.S. Army

• Lindsay Carstairs, 18, U.S. Navy

aBout HomeFront Brands:

HomeFront Brands empowers entrepreneurs to create thriving franchised residential and commercial property service brands. Driven by an experienced team of franchise executives and rooted in family values, HomeFront Brands helps emerging or established concepts accelerate their growth by delivering enterprise-level solutions to local business owners who aspire to build a dynasty and create generational wealth. By leveraging integrated technology, data-driven intelligence and advanced learning management systems, HomeFront Brands is building a foundation for its brands –Window Hero, The Designery, Temporary Wall Systems, Top Rail Fence and Yard Patrol Pros – to transform lives through franchise ownership.

For more information about HomeFront Brands’ current solutions, new business development, and franchising opportunities, please visit

• Caleb Hatch, 19, U.S. National Guard

• Noelani Martinez, 16, U.S. Air Force

• Charlotte Tama, 18, U.S. Coast Guard

• Taylor Walsh, 18, U.S. Space Force

HomeFront Brands offers opportunities to aspiring entrepreneurs seeking to make an impact in their communities, build dynasties and create generational wealth. HomeFront Brands has seen tremendous growth since its inception in February 2022 by leveraging data-driven insights and enterprise-level solutions with a focus on community-based franchising.

To learn more about HomeFront Brands, visit

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S n APS ho T: HomeFront Brands

a roma Joe’s

Founded in 2000, aroma Joe’s is a local destination for handcrafted coffee and espresso drinks, unique flavor infusions, signature a J’s rUsh ® Energy drinks and all-day food offerings served with positivity, in a friendly and upbeat environment. headquartered in scarborough, Maine with more than 100 locations across Maine, new hampshire, Massachusetts, pennsylvania, Florida, rhode island, connecticut and new York, aroma Joe’s is actively expanding.

Beans & Brews co FFee H ouse

b eans & brews coffee h ouse has been around since 1993, when the Laramie family opened shop next to s alt Lake city’s beloved hangout, Liberty park.

t he family refined the process of high-altitude roasting™, which required special tweaks just like high-altitude baking. t hey soon got the process just right, and they built a reputation for uniquely smooth coffee in a friendly neighborhood setting. b eans & brews—or “ b eans,” as friends call us for short—is now a staple around Utah and its friends, idaho and nevada.

t he Laramie family still owns and operates our headquarters, and many baristas from our earlier days have grown into senior roles as managers, directors, and V ps. t hey carry on our best

J un Kco +

Founded on an unwavering commitment to quick and convenient solutions, JUnKco+ delivers a full range of professional junk removal, property cleanout and demolition services, including furniture and appliance removal, hoarding and estate cleanouts, shed demolition and more. JUnKco+ is offering a gateway to a fulfilling business opportunity in the junk removal and demolition service industry. both new and established JUnKco+ franchisees enjoy the advantages of a proven business model,

B ody Bar Pilates

Founded on the principles of strength, community, and balance, bodY bar pilates has been redefining fitness with its innovative approach to pilates since 2012. t he brand boasts state-of-the-art studios, equipped with the latest pilates reformers and apparatus, which provide a comprehensive fitness experience that goes beyond traditional exercise. bodY bar pilates presents a compelling opportunity for entrepreneurs passionate about fitness and community building.

Founded to redefine fitness, bodY bar pilates’ mission is to cultivate a balanced, athletic and real community. We are committed to providing a fiercely effective workout

Business Finance d e P ot

business Finance depot specializes in packaging equipment leases and sba Express Working capital loans for start-up and existing businesses.

our main clients are franchisors seeking financing for their new franchisees and manufacturers seeking financing for their equipment purchases.

aroma Joe’s is positively impacting people with passion, caring and a commitment to excellence throughout every shop and community. Multi-unit franchise opportunities are available. aroma Joe’s advantages include low franchise fee compared to other coffee business opportunities, varying build-out options, community engagement and an opportunity to positively impact people.

Learn more about aroma Joe’s franchising at

traditions and work to create new ones too. Meanwhile, around the region, locally owned franchises brew up our beloved recipes for their own neighbors. o ur guests are our reason for getting up in the morning. We love greeting regulars with their favorite drinks, made just the way they like ‘em. and we dig getting to know newcomers and welcoming them to the b eans community.

come in for a cup, alone or with a friend, and make yourself at home. and let us know how we can make your day a little brighter—whether it’s adding extra whipped cream or it’s donating a gift basket to your little-league fundraiser. cheers, and stop by soon.

contact: Kim Falk


comprehensive training, and ongoing business coaching, setting the stage for an exciting entrepreneurial journey in an industry full of profit potential.

investing in a JUnKco+ franchise provides you with the backing and support of bELFor Franchise group, a leading global residential and commercial services franchisor. With this, JUnKco+ owners gain access to a wealth of resources and a vast network of industry professionals, positioning the brand for accelerated growth and expansion.

experience, powered by pilates, that helps individuals discover their physical potential and enhance their overall well-being both on and off the reformer. o ur expert-led classes cater to all fitness levels in a welcoming environment, utilizing state-of-the-art pilates equipment.

a s a growing franchise, bodY bar presents an exciting opportunity for entrepreneurs in the fitness industry.

Joining the bodY bar family means becoming part of a movement that empowers individuals to achieve their fitness goals while building a thriving, community-centric business. t his opportunity is ideal for entrepreneurs looking to make a meaningful impact in the fitness world with a reputable, innovative brand.

our company also works with sba 7(a) lenders, alternate financing sources, crowd funding financing sources and companies that specialize in using retirement funds to capitalize a new business. please visit our website for more information.

Website: Email: phone: (800) 788-3884

contact: paul bosley

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comet c leaners

Franc H ise g rou P, llc

become a part of the largest family-owned dry cleaning chain in the Usa through our franchising opportunities. be your own boss, feed that entrepreneurial spirit, do business that not only helps individuals but your community as a whole. comet cleaners and Laundry services is here to help you help others. our 60 years of brand history speaks

d estination at H lete®

Everything team, Everything better® means we have the most comprehensive offering of equipment, apparel, fundraising solutions and performance products and services of any team dealer in the country.

We are proud to provide the best products, services and resources for youth, high school and college athletes and we are fully committed to making sure our customers are

d ry Bar sH o P s Franc H ising

drybar is an innovative concept in the multi-billion dollar beauty industry and as the world has changed so much so fast, there has never been a better time to make your entrepreneurial dreams come true! drybar has taken the country by storm with a refreshingly simple concept: provide amazing blowouts, in a fun and beautiful environment, at a great price. Life is too short not to do something you love!

drybar is more than just beautiful hair in about 45 minutes. it’s the experience, the happiness and the confidence women feel after a fresh dose of drybar!


now more than ever, businesses look to Fastsigns for innovative ways to connect with customers in a highly competitive marketplace.

o ur high standards for quality and customer service have made Fastsigns the most recognized brand in the industry, driving significantly more traffic to the web than any other sign company.

We also lead in these important areas:

• #1 Ranked Sign Franchise in Entrepreneur Magazine Franchise 500 three years in a row

Franchise Business Review FBR50 Franchisee Satisfaction award 2006-2015

for itself when it comes to customer loyalty and trust. We are an easy and straightforward business to learn, allowing you more time to spend focusing on profits than building business expertise.

For more information: contact: Jack d g odfrey Jr. phone: 888-461-3555



100% satisfied. sports families also have the peace of mind knowing they can count on d estination athlete® for superior customer service and a convenient online experience. We have franchised our business model so that those with a passion for sports can be their own boss, get involved on a local level and make a difference in their communities.

Learn more or to apply for franchise ownership at

in addition to the strong brand and customer experience established by drybar you will benefit from the infrastructure of being part of Wellbiz brands, inc. a best-in-class franchise platform specializing in beauty and wellness concepts with nearly 1000 locations, Wellbiz brands, inc has developed resources to help you every step of the way!

For more information please contact Kelli schroeder at: ph: 303 663 0880 E:

Franchise Research Institute World Class Franchise 20112015

Franchise Research Institute #1 Rated Sign & Graphics

Franchise 2014-2015

CFA Franchisees’ Choice Designation 2004-2015

FASTSIGNS is one of only a handful of franchises approved for $21 million in sba financing for approved franchise candidates

Fastsigns has over 400 markets approved for development in the Us and canada and is also seeking Master or area developer expansion in markets worldwide.

For more information: phone: 1-214-346-5679


o r visit our Website:

Freeway i nsurance

becoming your own boss is a wish held by many, and franchising makes that possible. t he insurance industry is an incredible option with a unique mix of limitless potential and true security: people will always need insurance — no matter the state of the economy.

choosing your insurance franchise partner relies on forming an alliance with a company that shares your values, growth expectations and, most of all, offers you the life you envision. Freeway insurance guarantees a franchise model built with your success

as top priority. Freeway’s winning culture revolves around people first: You, your customers and your community. simply put, we deliver the best cost, choice and convenience. t hat’s our customer trifecta.

With Freeway insurance’s established franchise model, focus on diversity and accessibility, and continuous support, we will turn your passion into a winning business.

For more information contact alex trachtman at: phone: 214-505-6973; Email: or visit

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g enerator s u Percenter

Generator Supercenter is the #1 seller of g enerac generators, and this allows you to enter this emerging market with instant brandname recognition that is associated with quality and reliability.

people know our brand name and trust the brand products that we offer. g enerator sales are part of a growing industry that appeals to both the public and private sectors.

Kumon n ort H a merica i nc.

high school math teacher toru Kumon developed the Kumon Method of learning more than 60 years ago in Japan, when his son was struggling with second-grade arithmetic.

realizing that a strong foundation in the basics-addition, subtraction, multiplication and division-was essential for higher-level math, Kumon created a series of math worksheets for his son to work on after school.

m ayweat H er Boxing + Fitness

after 21 years of being at the top of the boxing world, and winning multiple world titles, Floyd Mayweather has partnered with an industry-leading team to help entrepreneurs become champion business owners. Mayweather b oxing + Fitness studios have now become the gold standard in boxing group fitness.

d esigned for greatness – With over 100 locations open or in development, Mayweather b oxing + Fitness is connecting with savvy entrepreneurs who want to be a part of the most exciting brand to hit the boutique fitness category in a long, long time. $22b industry – Fitness is back, and it’s stronger than ever

by becoming a g enerator supercenter home services franchise partner, you can benefit from our impeccable reputation, established business model, customer service network, and proven experience in the power supply industry.

For more inforamtion: contact: glenn Leingang phone: 281-251-6100

Email: Website:

With daily practice, Kumon’s son gradually expanded his mastery of mathematical skills and by sixth grade was able to solve differential equations and integral calculus problems.

today, at locations throughout north america, Kumon franchisees apply this method of daily practice and self-paced advancement to children’s math and reading skills.

phone: 201-928-0444


before. While gym memberships are up all across the country, it’s group fitness that’s really exploding. While the majority of the boutique fitness industry offers a different spin on the same product, one brand stands out as a clear differentiator and an emerging leader of a booming category.

Unprecedented growth – With so much momentum behind the brand, Mayweather b oxing + Fitness is already one of the fastest growing franchise opportunities in the United states, and is continuing to take the market by storm.

contact: r yan reeves



m c m illan

P llc

McMillan pLLc is an innovative law firm focusing on commercial real estate law, financial services, and business law.

o ur attorneys are licensed in north carolina, south carolina, g eorgia and tennessee, and serve our clients from the firm’s charlotte and charleston offices.

We represent tenants in commercial lease negotiations and are particularly attuned to the

specific needs of franchisees. our founder, shawn McMillan, began his legal career over 20 years ago and has represented small businesses to national corporations in the commercial lease space.

McMillan pLLc prides itself on providing legendary service at fair rates.

For more information contact shawn McMillan at: phone: (980) 585-1260



n erds to g o

Build a future with the computer service industry pioneers and accomplish your business dreams with NerdsToGo!

computers, handheld devices, tablets, and mobile phones are all things that only continue to grow and change the landscape of the technology industry in the 21st century. t hat is why nerdsto g o is such a lucrative concept. With businesses, homeowners, and individuals continuing to rely

on technology, handling the repairs, computer service and support, and other computer services that can accompany a technologically based society seems like second nature. t his means franchise owners can tend to the high demands of a reliable customer base and reap the financial benefits by taking advantage of a constantly innovative, inventive, and lucrative industry. contact us today to learn why nerdsto g o is one of the fastest growing computer service and technology franchises in the United states!

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n ext Healt H

next health is your partner for vitality, longevity, and personalized health. We believe health is not the absence of disease.

health is the abundance of vitality.

t he next health journey is a medical, data-driven approach empowering you to live healthier, longer. conveniently offering the latest in technology and medical services in a vibrant atmosphere with white glove hospitality, next health Members and guests can enjoy: nad t herapy, iV t herapy, cryotherapy, infrared t herapy, hyperbaric o xygen

o H m Fitness

ohM Fitness is a franchise that provides a revolutionary fitness experience using wireless electrical muscle stimulation (EMs) technology integrated into a small group setting.

t he EMpower suit allows customers to complete an intense 2–3-hour workout in just 25 minutes. it is a low-impact workout that puts minimal stress on the joints, ligaments, and muscles, making it suitable for all fitness levels. ohM Fitness is the first fitness franchise to offer this wireless EMs technology in a group setting.

t herapy, hormone optimization, o zone t herapy, and aesthetics.

a s a one-stop shop of premium wellness services and technology, next health gives you the tools you need to live your healthiest life. o ur experienced medical team empowers you to achieve optimal vitality & longevity through our personalized, data-driven approach to health optimization. We take health to the next level.

For more information contact Vanessa Kekina at: phone: 310-295-2075



t he technology helps individuals work their muscles more effectively than with conventional workouts, producing better results in less time. ohM Fitness is ideal for health enthusiasts looking for real results without enduring the high-intensity stress of hiit training. it is also a perfect fit for those in recovery or fitness newbies, as well as busy parents and professionals. it doesn’t produce damaging cortisol spikes associated with stress, making it ideal for everyone.

contact: d oug payne

phone: (480) 582-2900



r emedy sPa & salon s uites

remedy spa & s alon suites first opened its doors in atlanta, g eorgia in 2018. a s an attempt to enter the highly profitable health and beauty industries, remedy spa & s alon suites came equipped with 22 fully leased salon suites. to date, they have opened three locations through Metro-atlanta.

amenities and perks to leasing include: 24/7 access, private upscale studios, spacious single/double suites, private parking, valet parking and premium fixtures, finishes and appliances. Franchisees will obtain access to the brand, tested and proven processes and support, purchasing power and distribution

synergy Home c are

sYnErgY home care is the fastest-growing national franchisor of home care services with over 200 franchises operating in more than 450 territories across the U. s

t he company provides a broad range of non-medical services including personal care, companion care, memory care and specialized care for individuals who are living with physical

chains, cooperative marketing, new product research, development and roll-out, experienced training staff, and continuing training and education.

Franchising opportunities are available to entrepreneurs and investors in all industries but will be particularly appealing to health and beauty enthusiasts.

remedy spa & s alon suites already has an established market presence and substantial market penetration in atlanta. From this successful platform, the company is looking to expand the brand in select key areas domestically.

or developmental disabilities, chronic health conditions or recovering from illness or surgery. no matter what each person’s circumstances are, sYnErgY home care steps in with effective, comforting, life-affirming care that moves people emotionally and physically forward.

For more information please contact Mike steed at: 888-578-5357


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tH e e ntre Preneur’s s ource

Established in 1984, t he Entrepreneur’s source® is north america’s leading career o wnership coaching™ franchise dedicated to empowering those who yearn to be self-sufficient and want to take control of their lives by finding a pathway to help them achieve their income, Lifestyle, Wealth and Equity goals.

t he Entrepreneur’s source® has grown

tH e g oddard s c H ool

g oddard systems, LLc, is the manager of t he g oddard school® franchise system. t he g oddard school is the acknowledged leader in the premium early childcare and education market segment.

t he g oddard school has been consistently named one of the top childcare franchises in the United states by Entrepreneur Magazine and one of the top 200 franchise systems (in worldwide sales) by Franchise t imes.

children learn best through experience. For 35 years, t he g oddard school has employed

u nited d e Fense tactical

Founded in 2019 and franchising since 2023, United d efense tactical is the first-of-its-kind self-defense training center actively bringing safety and protection to communities, families, businesses, and individuals. Wes Fox, Founder and chief instructor, saw the disconnect between training in a static environment and real-life scenarios, and founded United d efense tactical as a way to bridge that gap. Members at United d efense tactical receive a cumulative and educational training experience through an extensive curriculum while eliminating the risk and danger of training with live ammunition.

well B iz B rands inc.

WellBiz Brands, Inc. is a category leader in experience-based businesses that change lives.

With five separate franchise brands, amazing Lash studio®, drybar®, Elements Massage®, Fitness together®, and radiant Waxing™ and more than 900 locations, we help build profitable businesses by franchising emerging, growth-oriented consumer brands that

xP onential

Xponential is the largest global franchisor of health and wellness brands.

t hrough its mission to make health and wellness accessible to everyone, the company operates a diversified platform of eleven brands spanning across verticals including pilates, indoor cycling, barre, stretching, rowing, dancing, boxing, running, strength training, metabolic health, and yoga.

in partnership with its franchisees, Xponential offers energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations throughout the U. s. and internationally, with

continuously since it started franchising in 1998 and continues to lead the $1.5 billion business coaching franchise market in north america.

t he Entrepreneur’s source® network of career ownership coaches offer coaching to individuals seeking alternate career possibilities outside of the traditional job market.

For more information about t he Entrepreneur’s source, please visit

academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life.

t he g oddard school serves more than 90,000 students from six weeks to six years old in more than 600 g oddard schools in 37 states and Washington, d c

to learn more about t he g oddard school, please visit g

For more information about t he g oddard school franchise system, visit g

courses range from beginner through police or military level experience. o ur reality based t hreat training concept is a cutting-edge approach to training individuals in real-world threat scenarios. Using dynamic virtual reality technology, it employs immersive simulations, self-defense, mindset, de-escalation and more, to create a highly realistic training environment.

For more information contact Ken Lynch phone: (949) 612-2711

offer exceptional, service-based experiences through recurring revenue models.

our vision is to establish a sustainable growth plan for each independent brand, and use our value-adding platform to extend to additional brands.

We do this work because we believe in making life better and building profitable experiencebased businesses in spaces that can’t be delivered online.

franchise, master franchise and international expansion agreements in 49 U. s. states and 22 additional countries. Xponential’s portfolio of brands includes club pilates, cycleb ar, stretchLab, row house, aK t Yogasix, pure b arre, stridE Fitness, rumble b oxing, bF t, and Lindora. With many of our brands ranked in industry growth awards like Entrepreneur Magazine’s Franchise 500 and the inc. 5000 list each year, our brands continue to lead in the boutique fitness, health and wellness space.

For more information contact rachel Engel at: phone: 949 346 3000 Email: Website:

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Making an appearance every month in Franchising USA magazine. Each detailed, 4 color A-Z listing comes with a 150 word write up and your logo. Excellent for branding and recognition. Choose a 12 or 6 month package or simply add the a-Z directory onto your FOCUs, pROFILE or ad!

to learn about the a-Z directory or any other products, please contact Vikki bradbury:

a-z LisTings are a greaT Way To PromoTe your business

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