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VOL 06 ISSUE 02 january / february 2012

$4.95 (AUD), $6.95 (nz) inc. gst.

What’s your price?










D T Take control of your future The world’s largest Courier Franchise organisation, Fastway, now has a number of exciting opportunities to join our award winning team! „Low start up costs

„Exclusive territories

„Guaranteed income package*

„No weekend work

„Perpetual Franchise Agreement

„Unparalleled business support & training

„Recognised brand

„Easy to operate - no experience required

„Award winning system for over 25 years

„Enjoy the freedom of working for yourself

To find out more contact us: Australia:

New Zealand:





* Conditions apply. Fastway Couriers (Australia), ABN 38 057 389 769. This business is independently owned.


0800 4 FASTWAY

Fastway Couriers (NZ) Ltd. This business is independently owned.

A new way to connect with your customers RedCat’s new mobile phone application allows hospitality and franchise outlets to have their own branded iPhone application as well as working as a web application on other mobile devices. It also offers the ultimate in convenient ordering, allowing customers to prepay and pre-order food at their desired time directly from the application. Purchases can be paid for using points, pre-paid gift cards or credit card. Orders will be sent direct to the Point of Sale at the store and will print out automatically, at the correct time, without the need for any interaction by the staff. The application can also be configured to be used as a self ordering kiosk at store level. Not only will it streamline the ordering process, it will allow you to take advantage of the dramatic increase in popularity of coupons. Research shows that globally, mobile coupon redemptions will exceed $6 billion by 2014*. Hospitality outlets can also use the application to deliver targeted and relevant advertising offers directly to their members which can be redeemed and tracked seamlessly through the RedCat Point of Sale system. * Jupiter Research



Store Locator


Barcode Loyalty

Existing members can login, or new members can register their details directly within the app.

Targeted marketing sent directly to your members. Relevant. Immediate. Redeemable at POS.

Customers can search for their nearest site by using integrated GPS, or postcode search.

Save favourites, pay using points, vouchers or credit cards and send orders to the store.

Once registered, members can display their points balance, member status, and a barcode for identification.

To find out how you can take advantage of RedCat’s Mobile Applications, call 1300

4 REDCAT or visit

EVERYBODY’S LOOKING FOR AN OPPORTUNITY LIKE THIS… HIGH MARGINS, B2B MARKETPLACE AND WORK/LIFE BALANCE...ONLY WORK 5 DAYS A WEEK! We provide our licensees industry leading resources, systems and processes…proven sales and marketing systems and the ability to provide clients nationally recognised certificates and diplomas under our Registered Training Organisation (AUS) and Private Training Establishment (NZ) status.

As a licensee of LMA you’ll be able to guarantee your clients 3 things s Permanent behavioural change of participants s Measurable results against pre-determined goals and objectives s Identifiable ROI per participant

Here’s 7 reasons why you should contact us

If You

s Realistic investment range s Comprehensive induction and training s On-going advanced training and development s Established brand with over 40 years experience s Web based operations and communication systems s Proven sales and marketing systems support s Registered and respected Training Organisation

s Want to keep your weekends free by working 5 days a week s Have experience in sales, sales management and/or leadership positions, and s Want to leverage an established brand and business while enjoying the freedom of your own business... Contact James Archer now!

License opportunities available in selected areas across Australia & New Zealand Call James Archer to receive your FREE information pack AU: 1800 333 270 (Free Call) NZ: 0800 333 270 (Free Call) or email:

busi n ess fr anch ise aust r a l i a an d n e w ze a l an d

“As with most businesses, as the level of investment increases, so do the complexities of starting and running the business.” Emma Malone, Editor, CGB Publishing.

From the Editor

BUSINESS FRANCHISE AUSTRALIA and new zealand VOLUME 6 ISSUE 2, January / february 2012 publisher: Colin Bradbury.



elcome to 2012! The crew at CGB Publishing have had time to reflect on the previous year. We have learned much from our struggles as well as our successes and we are all now ready to leap into 2012 with great optimism and enthusiasm.

of starting and running the business. Along with the cost of the franchise, these added obligations must also be considered.

It takes a strong team to get a magazine out the door and credit should be given where credit is due. So a big thank you to the design, sales, production, accounting and administration folks who do so much work behind the scenes.

Other topics covered this issue include Josh Frith, who shares with us his suggestions on the various benefits and drawbacks of social media. Compliance is always a big issue with businesses. Kristie Piniuta tells us that now is a good time to review our compliance in regards to the Fair Work Act, while John Tregambe explains the safety compliance requirements for various size businesses.

In this issue of Business Franchise Australia and New Zealand we feature ‘Top franchises in your price range’. It is a difficult enough decision to take the plunge and buy a franchise – but then you must carefully decide what type of franchise you would like to own AND how much you feel you can pay. Our experts address the various issues involved with buying franchises – from service franchises you can run on your own, with low initial investments all the way to the big boys – the large site specific retail outlets with big inventories and staff requirements. As with most businesses, as the level of investment increases, so do the complexities

The FCA and FANZ give us their feedback on 2011, their outlook for the coming year and the importance of their Associations within the franchising industry.

Emma Malone. SALES DIRECTOR: Vikki Bradbury. SALES MANAGER: Kathleen Lennox. PRODUCTION:

We also cover the operations manual, social media, monitoring your marketing and the importance of continued adult learning, to name a few. If this is the first time you are picking up our publication – well done. You are starting your journey. As always, we welcome any feedback from our regular readers and wish you all a prosperous year. Emma Malone Editor

Donna Lloyd. ACCOUNTS: Joanne Tuffy. DESIGN: Jejak Graphics (03) 9772 2571 COVER IMAGE: POOLWERX TO SUBSCRIBE: or CGB PUBLISHING PO BOX 968 MT ELIZA, VICTORIA 3930 TEL: (03) 9787 8077 FAX: (03) 9787 8499 Email: CAB Membership Application Approved June 2011.

The information and contents in this publication are believed by the publisher to be true, correct and accurate but no independent investigation has been undertaken. Accordingly the publisher does not represent or warrant that the information and contents are true, correct or accurate and recommends that each reader seek appropriate professional advice, guidance and direction before acting or relying on all information contained herein. Opinions expressed in the articles contained in this publication are not necessarily those of the publisher. The publication is sold subject to the terms and conditions that it shall not be copied in whole or part, resold, hired out, without the express permission of the publisher.

Business Franchise Australia and New Zealand 3

busi n ess fr anch ise aust r a l i a an d n e w ze a l an d

Contents January / february 2012


On the Cover 11

PoolWerx – Dives into 2012


Cover Story What’s Your Price? Feature Article

92 Monitor Your Marketing

In Every Issue

Kim Irvine, Zintel




In Every Issue cont.

06 What’s New! Announcements from the industry

111 Professional Services Listings

14 FCA - Looking Ahead Steve Wright, FCA

114 A-Z Directory

16 FANZ - Moving Forward Graham Billings, Executive Director 17 Top Awardees Build on Last Year’s Success David Foster, FANZ 66 Franchisee in Action Ovenu – Gets the job done 74

Feature Article

Top franchises in your price range

98 Franchisor in Depth Man, What a Fuss! – Looking good 104 Ask George - Questions from our readers George Yammouni, BathroomWerx 110 Behind the Headlines Jason Gherke, Franchise Advisory Centre

112 Franchise Listings

Franchises in Focus 46 Total Tools


58 NFIB (National Franchise Insurance Brokers)


Spotlight on Services

Profiled Franchises Anytime Fitness............................................ 84

Austvending.................................................... 20

Expert Advice

Chicken Treat................................................. 82


Know the Law – What are Your Preferred Hours? Craig Cameron, HR Law

22 Fair Work Act – Time for a Health Check on Compliance Kristie Piniuta, Kubed Legal


86 Capital Mutual Insurance Brokers

Franchise Selection.................................... 44

Gloria Jean’s Coffees................................ 12

32 Do You Understand Sales Psychology? Andrew Phillips, Brian Tracy International 40 Social Media for All Sizes Josh Frith, The Dubs 48 Franchisor Responsibilities for Various Size Investments Robert Toth, Wisewould Mahony Lawyers 54 Does Size Really Matter? John Tregambe, Your Safety Partners Pty Ltd

Grill’d Healthy Burgers.............................. 52

Jumping J-Jays and Stufflers.............. 64

Snap-on Tools............................................... 26

70 Would you fish where there are no fish to catch? Bill James, Inspired Learning Systems Ltd 72 How Does Your Learning Measure Up? Julia Camm, Corven 78 Stake Your Claim – What You Should Know About Your Site or Territory Peter Buckingham, Spectrum Analysis


60 The Operations Manual – What Should It Be? Phil Blain, Business Development Company SumoSalad...................................................... 38

Tasty Trucks................................................. 102

Thexton Armstrong..................................... 28

V.I.P. Home Services. ................................ 96


The World Health Organisation describes the prevalence of obesity as an epidemic. In New Zealand, the Ministry of Health is predicting that over 20 per cent of males and 22 per cent of females are classified as obese. While one in four adults are obese, there are equally alarming statistics showing that one in twelve children are obese and one in five are severely overweight.

BEDSHED FRANCHISEES JET SET TO ASIA Bedshed and its franchisee partners are preparing for an extended overseas product selection tour through Malaysia, Singapore, Vietnam and Southern China in the first quarter of 2012. As part of its commitment to an inclusive product selection process, Bedshed works closely with its franchise partners to select its range of best-selling exclusive products from national brands. The company’s Merchandising Advisory Council (MAC), comprising of elected franchisee representatives from every region, is involved in bi-annual overseas buying trips. The cost of additional franchisees attending such trips is subsidised to encourage their attendance and give their valuable input. Bedshed Chief Operating Officer, Gavin Culmsee, explains that the inclusive decision making process offers a number of benefits.

“The inclusive product selection model Bedshed uses not only streamlines the decision making process, but it also maintains consistency and means franchisees have buy-in on what products are being added to the range.” “Our franchisee partners know what products sell and they know the market trends,” he said. “Their input is critical to the success of the business.” Bedshed is currently expanding onto Australia’s east coast and is seeking new franchisee partners in New South Wales, Queensland and Tasmania, where a new franchise opportunity is available now. Culmsee is especially excited by the opportunity in Launceston, saying: “Tasmania is currently under-serviced by specialist bedding retailers and Bedshed’s contemporary bedroom furniture and exclusive bedding ranges would be very well received in the state.

6 Business Franchise Australia and New Zealand

Providing a great gym alternative, Step into Life, leaders in group outdoor personal training has arrived in New Zealand. Having revolutionised the fitness industry in Australia with some of the most transformed and loyal members, they are now on a mission to positively affect the health and fitness of as many New Zealanders as possible. Responsible for franchise growth in New Zealand and launching the latest franchise in Botany, Master Franchisor, Jenny Hannah, explained her mission. “After completing my training I wanted to find a way of achieving my personal goal of improving the health and fitness of the average Kiwi.” Jenny has definitely got an eye on the ball, finding a way of combining her mission and passion in fitness and marketing through Step into Life. “Kiwis are growing more obese every week. We are less active by the hour, and we are starting to eat ourselves into an early grave.” Jenny said. Jenny concluded by stating, “By transforming exercise habits one step at a time, we want to make a massive difference to the health of the community and help raise awareness regarding options to combat obesity.”

Stuart noted that, “With the support of the community using the service and corporate organisations playing a key role, Buffed franchisees will be able to break through the barriers that have traditionally held them back and create a better future for themselves and their families, financially and personally with new found confidence, self-satisfaction and the knowledge that they have done it themselves. “BOQ, as a founding partner of this important social enterprise, is on board to not only provide financial support but also to provide crucial expertise to the Wise Foundation on best practice regarding operating a successful franchise network and guidance to the franchisee on how to develop a profitable micro business.”

BUffed changes lives


OQ, the first bank to introduce franchised banking, is helping create employment opportunities for the disadvantaged and tackle head on the growing gap in the economy created through unemployment. Buffed, Australia’s first social franchise was launched in at the end of 2011 by BOQ and the Wise Foundation. Buffed is a shoe shine stand franchise network operating predominantly in CBD sites, initially in Brisbane, with future plans for expansion in Melbourne and Sydney in early 2012. The difference with Buffed is that the franchisees are the community’s unemployed - recent migrants, people with limited

mobility or those who have had limited prior opportunities. This ground breaking model allows these individuals to purchase and operate their own business with the provision of no interest loans to assist in funding the acquisition fee and extensive training, development and support throughout their life as a Buffed franchisee. BOQ Managing Director and CEO, Stuart Grimshaw, said that Buffed has created a platform for business, community and government to work together to actively assist in the creation of opportunities that will help to enable individuals to secure their future.

Graeme Wise, Chairman of the Wise Foundation, said that Buffed not only helps the franchisee’s immediate future but will set them on their way to achieve their long term aspirations. “Buffed is about creating opportunities. There are so many people that are very passionate about improving the lives of themselves and their families. They are willing to work hard to achieve that but might not have the knowledge, skills, networks or capital to take those necessary steps to start their own initiatives. As Australia’s first social franchise we want to prove that small business structured correctly can make a significant difference,” said Graeme.

Boosting Business Sales VMBIZ takes live advertising global VMBIZ have used their TV email advertising method to take the company global. From humble beginnings in 2006, VMBIZ now have clients throughout Australia, New Zealand, South Africa and Indonesia. VMBIZ is now expanding its unique partner license program for individuals wanting to work from home in cities and regions throughout Australia and selected international cities.

the cost efficiency and convenience of email, getting directly to target audiences while reducing advertising and marketing costs.

Developed by VMBIZ, On-Line Marketing Media Productions, TV Email advertising is tomorrow’s technology today - combining the best of conventional and online marketing. It gives the power of television advertising with

This cutting edge advertising concept has also allowed VMBIZ to expand globally, the business is extremely profitable for licensees with no stock, no staff, no overheads and no experience required.

This has enabled VMBIZ to attract licensees. In addition to the small investment needed and the ability to work from home. Complete training and ongoing support is provided daily with production all occurring at Head Office.

Business Franchise Australia and New Zealand 7

what’snew! Photography franchise Top Snap has record turnover Property photography franchise, Top Snap, had its highest-ever monthly turnover in November 2011, with revenue up 30 per cent on the same time last year, and 130 per cent on its November 2009 figures.

This topped off a year of exceptional growth for the fast-growing franchise system, in which it swelled its ranks by a further 11 territories, taking the total to 37, a 130 per cent increase in territories over the past two years alone.

And the system’s fast growth shows no sign of abating, with plans for a further 12 territories to be launched in 2012, and a constant influx of enquiries and applications from potential franchisees. Top Snap’s Manager Director, Rob Watkin, puts its success down to its ability to service the growing property marketing needs of the real estate industry, even in a ‘cooler’ market. “It might be a slower than normal market, with houses and units taking on average an extra 10 days to sell compared to this time last year*, but as a result the need to properly market a home has never been greater. “Which is where Top Snap comes in, by helping agents professionally present homes to the market, using various types of property photography complemented by marketing tools such as virtual tours, copywriting, floor plans and virtual furniture,” he said. Top Snap has obviously filled a market need which is essentially recession-proof, as shown by its staggering growth.

SafetyQuip A proud supporter of the Australian Men’s Shed Association At their Annual Conference in 2011, SafetyQuip franchisees overwhelmingly agreed to give their full support to the Australian Men’s Shed Association. With over 500 Men’s Sheds registered, AMSA is now the largest association in Australia focussed on male health and well-being and SafetyQuip is a nationally recognised distributor of workplace health and safety products. While SafetyQuip (Australia) supports AMSA at a national level, each SafetyQuip franchise chooses an appropriate activity to support AMSA at the local level. That support may take the form of equipment or monetary donations, but franchisees may also choose to donate their time and expertise in the form of training or involvement in other AMSA activities being carried out locally.

8 Business Franchise Australia and New Zealand

Patrick Carmody of SafetyQuip Sunshine Coast has taken a leading role in supporting his local AMSA organisation and encouraging other franchisees to do the same in their regions. “We take our involvement with AMSA very seriously,” said Patrick. “So far we’ve donated approximately $4,000 worth of safety equipment to the Buderim branch, including an automatic electronic defibrillator. “Our local AMSA is doing a great job in the community by providing a safe, friendly and inclusive environment where men are able to gather together and work on meaningful projects at their own pace, in their own time and in the company of other men and we hope our support contributes in a small way to their success,” Patrick said.

Healthy Habits Appoints New Managing Director Merrill was born in Mumbai, India and has spent twenty three years working his way up through the ranks of the well-known Fortune 500 company, McDonalds. Having spent most of his career with the company at senior level positions in third world countries, he has dealt with currency devaluations, coups and natural disasters and still managed to grow the brand in the Pacific region from zero to $65 million in 10 years. Merrill is looking forward to using his expertise in taking the Healthy Habits brand to the next level. “It’s been around nineteen years, so it’s time to refresh the brand to a more modernised, fresher version - which I plan to launch in June 2012.” Merrill Pereyra was appointed as the new MD of the Australian sandwich bar franchise Healthy Habits at the end of 2011. The franchise chain has stores across Australia and have recently launched into the international market with their first store in Christchurch, New Zealand.

With an impeccable and impressive track record, Merrill is dynamic and will bring positive change to the colourful and exciting Healthy Habits brand by motivating, educating and inspiring both his management team and franchisees. He will help them to realise their brand potential, improve and expand. He has achieved success with his own unique

methodology, relying upon a blend of intuition and street smarts, coupled with the conventional business practices. “As the Managing Director of Healthy Habits, my role sees me working strategically to manage and expand the store network. The extensive experience I have in hospitality and brand expansion will be utilised wholly in building the Healthy Habits brand, further developing our healthy menu and in supporting the franchisees and our customers.” The Healthy Habits strategy includes a new menu launch in June, which will be strategically integrated with a comprehensive migration plan. To assist in achieving this, a new chef, Leslie Bailey, has been appointed to create a new and innovative point of difference to the offering. “The reason I have chosen to lead Healthy Habits is that I see the need for more healthy options for consumers in Australia and an improved way in which we can deliver a healthy product that still provides a delicious taste,” Merrill concluded.

ORANGE LEAF FROZEN YOGURT EXPANDS TO AUSTRALIA Australians can now enjoy a taste of America’s Frozen YogurtTM with the opening of the first Orange Leaf Frozen Yogurt location outside of the USA. Joe Rossi and Phil Lancaster opened the first international Orange Leaf location in Port Melbourne in December of 2011 as a model for attracting new franchisees in Australia. “Orange Leaf is doing the frozen yogurt concept bigger and better than any of its competitors, yet the brand still keeps a local community connection,” Rossi said. “This connection is what we feel Australians will embrace, not to mention the quality product and unique consumer experience.” Orange Leaf is a self-serve, choose-yourown-toppings frozen dessert chain with a healthy mix of corporate affiliate stores and franchises in 26 states across the USA.

While almost everything in the Port Melbourne location will mirror the experience for Orange Leaf customers in the USA, Rossi and Lancaster are catering to local tastes by offering authentic Australian toppings such as Tim Tam Biscuits and Cherry Ripe Chocolate Bars. “Orange Leaf has been eager to bring our offering to the international market for some time and Australia is proving to be a great first step,” said Orange Leaf Frozen Yogurt CEO, Reese Travis. Travis’ group acquired Orange Leaf Frozen Yogurt in 2010, when there were just 15 stores. Now with more than 115 stores open and 50 more expected to open by spring 2012, Orange Leaf is among the fastest growing companies in the self-serve frozen yogurt space, currently opening more stores than any other group in the industry.

Business Franchise Australia and New Zealand 9

INTERESTED IN JOINING AN AWARD WINNING CONVENIENCE RETAILER? You may not be aware that Caltex Australia operates one of the largest convenience retail networks across the nation with both company and franchised stores operating predominantly under the ‘Caltex Star Mart’ brand. Earlier this year Caltex Star Mart dominated the prestigious awards at the annual Australasian Association of Convenience Stores (AACS) awards held in Sydney on 24 August 2011 winning : Retailer of the Year : Caltex Star Mart Franchise Store of the Year : Caltex Star Mart Hamilton, NSW Company Operated Store of the Year : Caltex Star Mart Kingsford, NSW Congratulations to Reinhard and Suzannah Bolsius and their team at Caltex Star Mart Hamilton, and the company operated team at Caltex Star Mart Kingsford, on their outstanding achievement in being judged the “best of the best” in Australian convenience retailing. Congratulations also to franchisee’s Rajesh Patel and Kate Stone from Caltex Star Mart Caboolture Qld, and Mel and Sandra Owen from Caltex Star Mart Chelsea Heights Vic, who were nominated as finalists for this award. Caltex Star Mart have now won Franchise Store of the Year for the past four years. To find out more about this award winning Franchise, visit and click on ‘Franchising at Caltex’.


with aggressive growth strategy


ustralian pool and spa care franchise, PoolWerx, operates the world’s largest network of retail stores and mobile service vans and is about to get even bigger.

ensure PoolWerx was a market leader in the online space. We spent more than a year developing our e-store, which gives customers access to the full range of PoolWerx products and services. We even offer a free delivery and installation service with any online purchase.”

The franchise, which offers customers a complete range of pool products, equipment installation, maintenance and repairs as well as chemical delivery, is preparing for significant international expansion. PoolWerx CEO and Founder, John O’Brien, said the overseas growth had been planned for some time. “We always intended to take the business global and were close a few years ago but when the GFC hit we had to shelve our plans temporarily,” he said. “Now that market conditions have shifted, we are currently finalising arrangements to take PoolWerx to the USA and Brazil. This will position PoolWerx as a truly global brand and really take our business to the next level.” The expansion is the culmination of 20 years of innovation for the franchise, founded by Mr O’Brien in 1992. “We created the world’s first ‘Career path in franchising,’ giving franchise partners the opportunity to grow within a single marketing area or develop a number of profitable businesses with multiple vans, retail stores and marketing areas. “Tony and Michelle Graham, from PoolWerx Samford in Queensland, who are featured on the cover, are a perfect example of the PoolWerx career path. They have built their PoolWerx business from the ground up,

from just one mobile service van in 2002 to what is now a multi-million dollar business incorporating four retail stores and five mobile service vans across six franchise marketing areas,” stated Mr O’Brien. In 2010 PoolWerx introduced the ‘Evosus’ computer system to the franchise network. The system, which was a $250,000 investment for the company, is now the universal point-of-sale and data management platform for all PoolWerx franchises. Mr O’Brien remarked, “We searched all over the world looking for the perfect system that could combine point-of-sale, CRM and stock management in one package. The Evosus platform has been developed for our unique blend of mobile and retail services and PoolWerx is the only company in Australia using this advanced system.” In late 2011 PoolWerx launched its online store - - which offers the full range of products and services available at any ‘bricks and mortar’ PoolWerx retail store. “Instead of bemoaning the rapid rise of e-commerce in Australia, we wanted to

Mr O’Brien said these advances in the PoolWerx business, combined with the company’s aggressive growth strategy, makes PoolWerx the perfect choice for aspiring business owners interested in franchising. “PoolWerx has a proven model for success which is demonstrated every day by our hundreds of high performing franchises across Australia and New Zealand.” For an investment of $93,950, new PoolWerx franchise partners can own and operate a single mobile service van generating revenue through mobile servicing and then look to expand their business with multi-mobile units and retail stores. “No prior knowledge of pools and spas is necessary; we provide full training for our new franchise partners in an intense three week course before they start in their new business,” said Mr O’Brien. “When you enter a PoolWerx franchise agreement, you’re not buying a job, you’re investing in a business with a proven career path that can be hugely rewarding.” PoolWerx has more than 300 franchises across Australia and New Zealand. For more information about franchise opportunities visit / contact PoolWerx at: Phone: 1800 245 447 Web:

Business Franchise Australia and New Zealand 11

profiLe : g lo r i a j e an ’s coffees

LIVING THE DREAM one sip at a time


ustralian owned and locally operated, Gloria Jean’s Coffees now stretches far and wide across the globe, with over 900 coffee houses in 39 markets.

For Antoinette, starting the business was quite demanding. “In the beginning, it was challenging. I had 5.30am starts to open the coffee house and anywhere from 7-9pm closes.

With a passion for providing the ultimate coffee experience, a commitment to their communities and dedication to their guests, Gloria Jean’s Coffees is an international success story.

“It is easier for me now, after so many years and of course having such a great team helps too! The rewards over time have been great and I have connected with guests and become part of so many lives in the community,” Antoinette shared.

Delivering on the company’s vision to be the most loved and respected coffee company in the world, are dedicated franchise partners Antoinette and David Caulfield who operate the Gloria Jean’s Coffees coffee house in Toongabbie, NSW. For Antoinette and David their entry into franchising and the Gloria Jean’s Coffees family was as smooth as the coffee they loved to drink from their local Gloria Jean’s Coffees. “My husband and I love our coffee. We would always meet up at our local Gloria Jean’s Coffees coffee house and one day at our local, I said to him that I would love to own and operate a Gloria Jean’s Coffees franchise and work for myself. Twelve months later we did it and have never looked back,” said Antoinette. Antoinette was extremely impressed with the award-winning training and support offered by Gloria Jean’s Coffees. “Gloria Jean’s Coffees has a fantastic training program. I attended the Franchise Partner Induction Program at the coffee university located at the support office. The team there taught me all I needed to know on how to make great coffee and how to run a successful business.

Every business faces challenges and for Antoinette it was finding the best team. “Getting good team members is always a challenge in any retail based business. It’s vital to get the right people in the right positions in order to ensure that every product being delivered to your guest is of the highest quality possible. “If your product doesn’t uphold this standard then, as a result, the guests will naturally go elsewhere. We pride ourselves on serving the best hand-crafted coffee in Sydney and our regular guests will all tell you the same. “I think we now have the best team in the world,” boasted Antoinette. So what words of wisdom can Antoinette offer for potential franchise partners? “First, look at the business system and be sure it is something you believe you will enjoy doing. Remember, you may initially have to go to work seven days a week if you are to be successful, so you want to like what you are doing. “It is important to be comfortable with the management of the franchise company and confident you will receive the support you will need to get your business going.

working closely with supply partners and being actively involved in the community. “In July, we were honoured to receive the ‘Operational Excellence’ award at the Gloria Jean’s Coffees Glory Awards.” Antoinette has now firmly established her coffee house as a successful franchise in Sydney, and having been in business for eight and a half years now, she still loves her work. She said, “I really love what I do, as well as my team and my guests. I still have a huge passion for the business, the brand and of course, for coffee!” Antoinette concluded by sharing her thoughts on her initial decision to become a franchise partner. “Becoming a franchise partner with Gloria Jean’s Coffees is one of the best career decisions I have ever made.”

“Ongoing training and support is provided, which means there is always something new to learn and someone experienced to help you.

“Of course, you should be confident that if you work the business plans effectively, that the income/profits will be what you need to achieve your goals.”

If you are interested in becoming part of the Gloria Jean’s Coffees family, contact Jenny Colla, National Franchising Co-ordinator at:

“We are, in fact now a certified training coffee house and have been for some years, where I help to train many new franchise partners.”

According to Antoinette, “Gloria Jean’s Coffees has really delivered on our expectations and we are committed to achieving excellence in our coffee house,

Phone: Email: Web:

02 9846 0374 jenny.colla@gloriajeanscoffees.

12 Business Franchise Australia and New Zealand


Australian Business Awards



MYOB Excellence rds in Franchising Awa



Australian Business Awards



Premier’s NSW Export Awards



Franchise a Council of Australi



MYOB Excellence rds in Franchising Awa







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Business Franchise Australia and New Zealand 13 16/12/11 4:01 PM

fr anch ise cou nci l of aust r a l i a


f 2011 is anything to go by, there is certainly room for optimism for another outstanding year in franchising in 2012. The franchising sector continues to out-perform the broader small business market. A survey conducted by PricewaterhouseCoopers, published in September 2011, showed that the nation’s top 200 franchise systems recorded strong double-digit growth in 2010-11; an excellent endorsement of the franchise sector. Compare this to national economic growth, running at a downgraded 3.1 per cent during 2011, and the Reserve Bank of Australia’s very cautious outlook for 2012. In comparison to the positive outlook for franchising this year, the Reserve Bank of Australia’s assessment of business confidence 2012 is far from enthusiastic, and in its November 2011 monetary statement said that measures of business confidence have fallen noticeably. At the Franchise Council of Australia (FCA), we will continue to strive to ensure franchisees are well supported and look to encourage new people into the most successful way of doing business in Australia.

In 2012, the key ways we will do this are to: • continue to procure government support for new franchisees • promote the FCA’s world-first Franchisee Success Club • move forward with our Retail Leasing Code, aimed at getting a better deal for franchisees • champion success through our 2012 NAB FCA Excellence in Franchising Awards A key focus for the FCA this year is to push forward with our Retail Leasing Code, developed to promote constructive commercial behaviour between landlords and tenants, a high percentage of whom are franchisees. The year ahead will also see the FCA continue to keep a close eye on political developments throughout the country, in particular South Australia and Western Australia, to ensure the zeal of individual MPs does not cause unnecessary costs to the sector. We want to see franchising business as being encouraged, not hindered by bureaucracy or fear of huge penalties. We will also continue to promote our Franchisee Success Club, to ensure the stories of successful franchisees are heard

14 Business Franchise Australia and New Zealand

throughout the sector as a whole. This year will also see the FCA encouraging governments to look at lending guarantees for franchisees, similar to arrangements already in place in the United States, Europe and South America. In testing economic times, it can be difficult for new businesses to provide adequate collateral, to convince a bank to lend sufficient start-up capital. We believe Australian Governments could support business propositions which would get bank funding if they had adequate collateral. The Governments could fill this gap with a guarantee system similar to that used to promote new business developments overseas. Finally, during 2012 the FCA will again be promoting franchising throughout the country, including state award gala dinners and culminating in the 2012 NAB FCA Excellence in Franchising Awards at NFC12 - being held in Canberra during October.

Retail Leasing Code of Conduct About half of the 70,000 franchise sector businesses (franchisee units) in Australia are retail based. This provides a very strong backbone to the many shopping strips and

“At the Franchise Council of Australia (FCA), we will continue to strive to ensure franchisees are well supported and look to encourage new people into the most successful way of doing business in Australia.” Steve Wright, Executive Director, Franchise Council of Australia.

shopping centres in our cities, urban centres and regional centres. While confidence is strong across most regions of the country, there is an issue causing concern among retail franchisors and franchisees: the commercial behaviour of the country’s major shopping centre landlords. When times get tough, there can be a temptation to tighten the screws and to leverage relationships for one-sided gain, rather than fostering them for mutual benefit. Franchising is built on the latter mutual benefit principle; the interdependence that is mandated by the Franchising Code of Conduct. We would like to see the franchisor/ franchisee mutual benefit principle applied in retail leasing to the landlord/lessee relationship. This was the essence of a submission we put to the Productivity Commission (PC) when it conducted its inquiry into the retail leasing market three years ago. The ensuing PC report had some positive commentary on this concept – especially in the context of the nation having differing legislative regimes for leasing in every State (a clearly inefficient situation). It actually supported the concept of a national leasing code. State Governments have since tried to get uniform laws at some level – in terms of information disclosure. This initiative has achieved some good, but again has been frustrated by the inability to get all State Governments to agree. The truth is, Governments have grappled with these problems for some time, but without really succeeding in addressing the core issues. The FCA plan is to tackle the issue differently, by addressing the behavioural approach, using a voluntary code of conduct, rather than trying to interfere with State leasing laws. Our main areas of focus are on substantiation of dramatic changes to lease terms, including

price, length of term and conditions such as fitout and defit requirements; reciprocal disclosure of information and the process which occurs at the end of a lease. Other areas of focus are substantiation of rival offers for existing tenancies and dispute resolution. In franchising, dispute resolution is mandatory and the disclosure obligations rest primarily with the franchisor. The reverse is true in retail tenancies. There is clear opportunity to adjust this imbalance – and to do so without detriment to either party. These concerns are not new, nor are the potential remedies. To a significant extent, they already exist in the franchising world. It is our hope that landlords will recognise this and engage with us constructively to see what positives we can take from the franchising operating model and constructively apply to retail leasing.

‘Good faith negotiations’ obligation for South Australia? The passing of the Small Business Commissioner Bill by the South Australian (SA) Government has allowed it to adopt the Franchising Code of Conduct into SA state legislation.

The Federal Government and authorities such as the Law Council of Australia, the ACCC, the Queensland Law Society and the SA Law Society have all independently said the good faith clause would create confusion and be likely to do more harm than good.

Franchisee Success Club There are some incredible untold stories of success in most franchise systems. For some it is outstanding sales performance or business growth, for others it may be overcoming adversity or achieving success in non-financial ways. Everyone can acknowledge the phenomenal success of franchising in Australia, and the incredible contribution the sector makes to the Australian economy. The sector statistics – $128 billion in annual turnover, 70,000 franchisees and 700,000 Australians employed – are impressive indeed. But these statistics represent the accumulation of the personalised stories of individual franchisees that make it real.

This type of obligation, already addressed in Federal Law, would only lead to legal problems and is likely to end up in unwanted court cases for businesses, which is not constructive for anyone.

Those involved in franchising know that franchisee success is the key to successful franchise systems and ultimately, to the overall credibility of franchising. But franchising success can too often be invisible in the media, which is often keener to publish a negative story. There is a tremendous opportunity to further publicise and personalise the breadth and depth of franchisee success. And in so doing put into context the success of the franchise systems which created these franchise opportunities in the first place.

As well, where there is increased confusion in a sector, there is less confidence and fewer buyers and investors. A reduction in buyers could lead to lower prices for franchisee businesses and a downturn on investment for the sector.

The Franchisee Success Club is one of the most important and exciting initiatives the Franchise Council of Australia has ever ventured. It is ambitious, with the aim of inducting 1,000 outstanding franchisees into the club by the end of 2012.

Repeated references by SA back-bencher, Tony Piccolo, suggests there is consideration being made about the addition of a ‘good faith negotiations’ obligation.

Business Franchise Australia and New Zealand 15


e xpert ADVICE

“Franchisees whose systems are members of FANZ are able to use the assistance of the Association in the event of a dispute.” Graham Billings, Executive Director, Franchise Association of New Zealand.

MOVING FORWARD Asia Pacific Franchise Confederation meeting comes to New Zealand The membership of the Asia Pacific Franchise Confederation (APFC) currently consists of twelve of the national franchise associations in our region. Its purpose is to provide a forum within which each can share experiences, information and technical knowledge in franchising, including the possibility of the establishment of better communication channels among members. The APFC meets once a year and is attended by some of the most influential people in the franchising world from each of the twelve countries. To be selected by the membership to host an APFC meeting is a prestigious event for any country and with the two previous meetings having been held in Manila, Philippines and Seoul, South Korea, FANZ is very pleased to have been chosen to host the November 2012 meeting in Auckland. Part of the meeting will be set aside for FANZ members interested in exporting their franchises to the Asia Pacific region, or hearing about franchises that could be imported here, to meet the APFC representatives and discuss matters of interest. The meeting will be held in the days running up to the National Franchise Awards. APFC attendees, as well as invited guests from their New Zealand based diplomatic community, will attend the Awards Gala Dinner. This will be a real opportunity for FANZ members to showcase their award winning

performances to an international, as well as a national audience.

FANZ member wins against ACC classification One of the advantages enjoyed by FANZ members is that there are times when the Association, as the peak body for franchising in New Zealand, can be called upon to assist in disputes with government and quasigovernment organisations. We have recently been involved in assisting a member who challenged the ACC classification that had been applied to their support office. The classification was the same as the one ACC used for their franchisees, who were in a more expensive category. The member had argued that this was totally inappropriate, given that the support office staff roles were solely administrative. The dispute was taken to an ACC review with a mediator and FANZ was asked to give evidence as an expert witness, to establish the principles of the business structure of franchising and how the franchise system entity differed from the franchisee entities. The mediator determined that the member’s case had been proven and that the classification of support office staff should not be identical to that of the franchisees, where no similar work is undertaken by them. ACC, however, appealed the original finding of the mediator in the Wellington District Court and, once again, FANZ was able to act in support of the member. The appeal was

16 Business Franchise Australia and New Zealand

not upheld and ACC has now accepted that the correct classification for support office staff (provided they are not involved in actual work other than training) is Corporate Head Office Services. The rate for this classification is 0.29c per $100, which is a significant saving for our member, who previously was paying $1.75 per $100. FANZ members who would like further information or assistance, please contact the office.

FANZ Complaints Panel increases its independence Franchisees whose systems are members of FANZ are able to use the assistance of the Association in the event of a dispute. This can either be through a FANZ appointed mediator, or, if it is alleged that the franchisor has breached the FANZ Codes, a complaint can be made to the Complaints Panel using a process that is explained on the FANZ website. As part of the FANZ move to greater independence for the Panel, a change was approved at the last AGM that resulted in there no longer being a Board member represented on the Panel. A recommendation by the Panel to sanction a FANZ member who has been found to be in breach of the Codes must be approved by the Board, so this change has further limited potential conflicts of interest. Alongside this change to the structure, the membership of the Panel has been strengthened by the addition of a second experienced franchise lawyer.

“New Zealand’s franchising sector can be very proud of its commitment to customer service... despite the challenging economic climate.” David Foster, Chairman of the Board, Franchise Association of New Zealand.

WESTPAC NEW ZEALAND FRANCHISE AWARDS 2011/12 Top Awardees Build on Last Year’s Success


he Westpac New Zealand Franchise Awards, held at the Rendezvous Hotel in Auckland, is the annual showcase for outstanding performers in franchising and suppliers to the franchising sector. In talking about the results of the Awards, David Foster, Chairman of FANZ said, “The NZ Franchise Association is committed to promoting and recognising excellence in our industry and once again we received applications from a wide variety of franchise systems and franchisees for the 2011/12 Awards.” He said that the Awards attracted a record entry and those who reached finalist status were commended by the judges for the overall quality of their entries. David went on to say, “As only Members of FANZ are eligible to enter the Awards and they are judged under the internationally recognised Malcolm Baldrige Business Excellence Criteria, the ability to promote success in the Awards is a very worthwhile marketing tool.” David also commented that the feedback from participants indicated that the process of preparing for the Awards was very beneficial, as it provided them with the opportunity to reflect on key areas within their organisation against a criteria aligned to best practice. Applying for the Awards

involves the applicant critically examining their business processes and whether they are measuring their performance effectively. The highly contested ‘Supreme Franchise System of the Year’ award went to Paper Plus NZ Ltd, who last year won the ‘Retail Services’ category, but this year took out both the category and the Supreme Awards. In the judges’ opinion, the application demonstrated effective work systems coupled with sound leadership. In addition to a strong focus on exceeding customer expectations and impressive levels of performance, the judges were also impressed by Paper Plus’ innovative approaches to support their franchisees in their challenging marketplace. The ‘Supreme Franchisee of the Year’ award again went to a last year’s category winner with Columbus Coffee, Ashburton claiming both the category and Supreme Awards. The judges commented that the impressive application showed that Columbus Coffee had benefitted from the feedback they received last year and that it reflected a strong focus on customer satisfaction and the monitoring of business performance across a comprehensive range of measures, which provided solid data to understand and improve their business. Guest of honour, the Hon Simon Power, Minister of Commerce, in his last official

engagement before retiring from Parliament, thanked FANZ for inviting him back again to the Awards ceremony and reflected on the work the Government has achieved in the Commerce portfolio, including supporting SMEs, over the past three years. The Minister also commented on the substantial contribution to the economy that is made by the franchising sector. Head Judge and Management Consultant, Peter Garnett MBE, who was also a member of last year’s judging panel, commented, “The Judges were impressed by the quality and calibre of the applications submitted by all of this year’s entrants, from both franchise systems owners and individual franchisees. “The robust nature of the evaluation and judging process provides a valuable oversight of the health of the industry. New Zealand’s franchising sector can be very proud of its commitment to customer service, the implementation of sound business systems and processes and for the excellent results being achieved - despite the challenging economic climate.” In looking towards the 2012/13 Awards, to be held this coming November, David said that the event will be even more prestigious with the attendance by delegates from the meeting of the Asia Pacific Franchise Confederation.

Business Franchise Australia and New Zealand 17

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“It appears the Government intended that matters such as work/life balance, family responsibilities and flexibility may constitute a ‘benefit’ in an IFA.” Craig Cameron, Special Counsel, HR Law.



employers in amending proposed agreements or restarting the enterprise bargaining process.

Preferred hours clauses have featured in enterprise agreements covering franchisees in retail, fast food and hospitality workplaces.

The main lessons for franchisees relating to preferred hours clauses

Franchisees in these industries were utilising such provisions to regulate the hours of their employees which (in many cases) reduced overtime payments.

• FWA approves enterprise agreements using the Better Off Overall Test (BOOT).

ranchisees can no longer use preferred hours clauses to reduce overtime payments to staff.

The concept is the employee elects to work different or additional hours (hours which would ordinarily trigger penalty and overtime payments) but is paid at a lower rate because the employee volunteers or prefers to work those hours.

Changes to preferred hours clauses Under the Work Choices regime and during the early stages of the current Fair Work Act 2009 (Cth), Fair Work Australia (FWA) approved a number of agreements containing preferred hours clauses. However the law has changed in light of the decision by the Full Bench of Fair Work Australia in re Bupa Care Services, ANF and ASU Enterprise Agreement 2009. FWA has clarified its approach to approving preferred hours clauses in enterprise agreements. This case has important implications for franchisees as a number of ‘preferred hours’ enterprise agreements have recently been rejected, meaning additional costs for

When it comes to preferred hours clauses:

• FWA compares the terms of the agreement with the award that would apply to each employee and then assesses whether the benefits identified outweigh the detriments. • FWA is not concerned about the potential effect of the agreement on the employee. So the employee benefits advocated by employers for preferred hours clauses such as flexibility, the opportunity to earn additional income and family responsibilities are irrelevant. • FWA will only accept agreements with a preferred hours clause if there are exceptional circumstances (i.e. seasonal industries) or the more beneficial provisions in the enterprise agreement outweigh the detriment of the preferred hours clause.

Individual flexibility arrangement (ifa) option An Individual Flexibility Arrangement (IFA), being a mandatory component of all enterprise agreements, could incorporate a ‘different hours’ type of arrangement which would not otherwise be permitted in an enterprise agreement.

18 Business Franchise Australia and New Zealand

It appears the Government intended that matters such as work/life balance, family responsibilities and flexibility may constitute a ‘benefit’ in an IFA. For example, you usually work from 8am to 4pm but wish to start one hour earlier so that you can pick your child up from school. However all work before 8am is paid at penalty rates under the award. You enter an IFA in which you start work at 7am and forgo penalty rates.

Seek legal advice Franchisees should seek independent legal advice before considering a preferred hours clause in either an enterprise agreement or IFA. Craig Cameron is a Lecturer in Corporations Law at Griffith University, a member of Griffith University’s AsiaPacific Centre for Franchising Excellence and Special Counsel at HR Law. HR Law is a boutique law practice in Brisbane, specialising in workplace relations and providing strategic, practical and commercially realistic advice to employers. Contact Craig at: Phone: 07 3211 3350 Email: Web: or Asia-Pacific Centre for Franchising Excellence:


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Can U turn

candy into Cash?


he vending industry may seem too big and varied or perhaps you believe there is no money to be made in owning your own vending business. Few people realise the potential for a substantial cash income in vending. The team at Austvending believes differently. Through their years of experience they have developed potential earnings based on average takings per machine. If you own 100 machines and each machine makes only $3 per day (a low figure) – if you calculate this over one year your Gross profits are $92,092. If you have 200 machines, well you can do the maths. Then consider that some machines will make more than $3 per day but it is the average what really matters. Luis Nevares, General Manager of Austvending, remembers when he first started in the vending industry. He and his business partner had very little money (being full time students) and had difficulties starting their own business. He was unsure as to how much income he could generate from working in the vending industry. At the end of the first month they spread all the 20c coins across the dining room table. It took some time, but when they had finished counting – they realised they had just made enough money to pay the rent and keep the business going. It was at this stage that Luis realised if he

dedicated himself to this industry, he would be able to make a reliable cash income and be his own boss. “I was planning to go back to the finance industry where I worked for some years, but after my vending experience there was no turning back. I effectively managed to beat the 9 to 5 grind,” he said. Luis is now committed to helping others achieve the same personal success and to bring new proven business concepts into Australia. Many of Austvending’s current business owners and nearly every individual who enquires about the vending industry wants to either supplement their current income or change their current occupation to allow themselves more time to enjoy their life. Whether you are building for your retirement or just complementing your current income, vending is a sound investment that will deliver tangible cash every month. This part-time job can generate a full-time income. Austvending offers you a personalised plan and business structure for achieving your financial and personal goals. They have a proven system that can provide steady, ongoing, long-term cash income. They offer a large variety of package systems to meet your growing income goals. Most

importantly, Austvending will provide you with ALL of your locations upfront. Yes, you read that correctly, Austvending finds suitable locations for you, installs all machines on site and provides you with training wherever you are in Australia. Bulk vending began in 2001 in Australia with the U-Turn ‘money maker’. The same concept that gave us all those great little toys over the past 40 years suddenly began to provide confectionery, nuts and toys – all in one great machine. These portable machines are now found in universities, banks, office buildings, staff rooms, shopping centres and airports. They have extreme flexibility in location placement as there is no electricity required to run these machines and they take up very little space. With the machines now operating at $1 and $2 vends, many Austvending operators earn in excess of $1000 per day when servicing their rounds. The U-Turn ‘money makers’ offer the highest profit margin of any similar machine in the world. Want to feel good about making money too? Austvending has exclusive relationships with the Royal Flying Doctor Service, Teen challenge, Ch.L.C.R.F and other associated charity partners. This ensures excellent location opportunities, integrity and goodwill. Austvending business owners contribute $30+GST per machine per year. For this licence fee, they are supporting charity organisations and being given prime locations, along with badges confirming charity support for all their machines. Austvending’s mission is to offer the finest vending equipment available, to establish successful vending business partners and to provide service that exceeds expectation. They provide global products with national support and local service. Austvending wants their business owners to prosper. For more information on becoming a part of the Austvending team contact: Luis Nevares Phone: 1300 769 967 Web:

20 Business Franchise Australia and New Zealand

Invest with Austvending and begin a lucrative, rewarding way of life

At Austvending we specialise in establishing new vending machine businesses for individuals all-over Australia and New Zealand. We take care of all the machine locations, the initial stock for the machines, the local training and deliveries; all with an outstanding level of customer service. รท (DUQDIXOOWLPHLQFRPHRQSDUWWLPHKRXUV รท 3URรฐWRQSURGXFWsIURP%WR รท &XUUHQWO\ZHKDYHZULWWHQYHQGLQJORFDWLRQ DJUHHPHQWVLQHYHU\FDSLWDOFLW\ in Australia รท ,QYHVWPHQWVGHOLYHUDUHOLDEOH&$6+LQFRPH HYHU\PRQWK, do vending with Austvending

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“If this is a quieter period for your business, take the opportunity to systematically go through your policies, procedures and records to check that your business complies.” Kristie Piniuta, Principal, Kubed Legal.

Fair Work Act Time for a health check on compliance


anuary/February is a great time of year to undertake a health check on your employment policies, procedures and records. A franchisor may offer some guidance on best practice in its manuals and

supplementary training. However (in most cases) each franchisee is legally liable for their own employment practices.

they are not constitutional corporations and for the State Government and Community Sectors other than those in Victoria).

The Fair Work Act 2009 (FW Act) covers all private sector businesses, including small businesses (except in Western Australia if

Generally, an employer will be regarded as an ‘employer of a small business’ if the employer employees fewer than 15 employees at the relevant time. In July 2009, certain aspects of the FW Act commenced, including: • the new unfair dismissal laws • the small business fair dismissal code • the requirement for employees and employers to bargain in good faith when making enterprise agreements On 1 January 2010, the National Employment Standards (NES) and modern awards commenced. Given that a reasonable period of time has passed, you should have now set up systems for compliance. If not, it’s now time to get your house (or should I say business) in order. Employers (including employers of small business) must comply with the new safety net of minimum employment conditions set out in the FW Act. This means that wages and conditions an employer provides to its employees must at a minimum comply with: Continued on page 24

22 Business Franchise Australia and New Zealand

Business Franchise Australia and New Zealand 23

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• the NES • the minimum wage or wages under a modern award The Fair Work Ombudsman (FWO) is responsible for educating employers and employees on the national workplace relations system. The FWO is also responsible for monitoring compliance with the FW Act. It has the power to bring court proceedings against employers, employees and/or their representatives that fail to comply with the FW Act. The upshot is the FWO wants employers to get this right. Franchisors and franchisees can now access resources and tools from FWO’s dedicated webpage for franchise businesses ( Alternatively, the FWO can be contacted on its infoline on 13 13 94. If this is a quieter period for your business, take the opportunity to systematically go through your policies, procedures and records to check that your business complies. If not, this is the time to fix it! Ideally, as a result, you can start the year knowing that your business complies with best practice. This will leave plenty of head space to then concentrate on making sales.

National Employment Standards (NES) The NES are 10 minimum entitlements that national system employers must provide to employees. In summary, they are: • Hours of work: A full time employee is entitled to a maximum standard working week of 38 hours (plus reasonable additional hours). • Right to request flexible arrangements: Where an employee has at least 12 months continuous service, parents/carers have the right to request flexible work arrangements until their child reaches school age and, for parents/carers of a disabled child, until the child reaches 18 (i.e. changes in work hours, changes in patterns or location of work). The employee’s request and the employer’s response must be in writing.

Employers must provide their response within 21 days. If an employer refuses the request, the reasons must be stated in the letter and the refusal is only valid if it is on reasonable business grounds. • Parental leave: Where an employee (including some casual employees) has at least 12 months continuous service, in most cases, they have a right to 12 months of unpaid parental leave after the birth of their child or adoption of a child. There is also a right to request an extension for a further 12 months (which can only be refused on reasonable business grounds). • Annual leave: Generally, most employees should be given four weeks paid annual leave (other than casual employees). This is pro-rated for part-time employees. Five weeks paid annual leave is to be given for certain shift workers. • Personal/carer’s leave and compassionate leave: Generally, employees receive 10 paid personal/ carer’s leave each year (other than causal employees). Again this is pro-rated for part-time employees. All employees (including casual) can also access two unpaid carer’s leave for each permissible occasion (i.e. immediate family member is injured). Employees are entitled to two days of paid compassionate leave for each permissible occasion when an immediate family or household member sustains a serious illness, serious injury or dies. Casual employees have access to two unpaid days in these circumstances. • Community service leave: Employees are entitled to community service leave for eligible community service activities. It is unpaid, with the exception of jury service. Payment for jury service under the NES is capped at 10 days. An employee must give its employer notice of their absence as soon as reasonably practicable and must tell its employer how long they expect to be absent from work. • Long service leave: Employees have the right to accrue long service leave. • Public holidays: Employees have a right to a day off on a public holiday and if the

employees would have normally worked on that day, the right to be paid for their ordinary hours of work. Employers may ask employees to work on a public holiday if their request is reasonable. Even if an employer’s request is reasonable an employee can refuse to work if they have reasonable grounds for doing so (i.e. personal circumstances). • Notice and redundancy pay: Employers must provide employees with a minimum amount of notice in writing prior to the termination of the employment (or payment in lieu of notice). This amount of notice will depend on their length of service. Generally, the obligation to provide redundancy pay does not apply to employers with less than 15 employees or where an employee has had less than 12 months service. Nevertheless, small business employers may still have redundancy obligations under the terms of a modern award or enterprise agreement. • Fair Work Information Statement: Employers must provide a copy of this statement to all new employees before or as soon as practicable after the commencement of their employment. The 10th minimum entitlement may appear to be less onerous than the others; however, failure to provide this Fair Work Information Statement to employees can carry equally as severe penalties. In additional to the NES, employees under the FW Act are entitled to general workplace protections. This includes protection against discrimination and the right to become a member of an industrial association. Tip: Check your policies, procedures and records to ensure they are compliant with the NES and general workplace protection requirements.

Modern awards Modern awards are industry or occupationbased. From 1 January 2010, most industries are subject to a modern award. They may include conditions such as: • minimum wages Continued on page 26

W I 24 Business Franchise Australia and New Zealand


230 clients in the first 6 days. Up to 30 clients had to be turned away each day. 90% booked out until the end of month. Over $15,000 turnover (at normal prices) in the first 6 days. 60% of clients rebooking.

When you put a proven business model into a great location the results can be stunning. If you’re interested in a franchise check out our website Business Franchise Australia and New Zealand 25

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• overtime and penalty rates • work arrangements (i.e. rostering) • allowances • leave, leave loading and arrangements for taking leave • superannuation • procedures for consultation, representation and dispute settlement Not all employees are covered by modern awards (i.e. high income earners that have entered into a Guarantee of Annual Earnings). Also, a modern award will not apply if the employer has an enterprise agreement that covers the employees that would have been covered by the award. Tip: Employers who have an enterprise agreement need to check that their agreement rates are keeping up with the relevant modern award base rates of pay. Where they fall below, the modern award base rates apply as if they were a term of the agreement. Changes to modern award rates generally take effect on 1 July each year.

• issue pay slips to the employee

Tip: Work out which awards currently cover your business. The FWO website includes an award finder which may assist.

• be in legible form and in English (preferably plain English)

Tip: Employers and employees can agree on a variation to certain terms of a relevant award. If you are considering flexibility terms, it’s best to obtain legal advice as it is easy to get this wrong. Tip: Check that your pay rates are up-todate. The FWO offers free pay tools to help calculate pay and short instructional videos to show employers how to use them. Tip: Be careful! Pay rates are quite tricky at the moment as modern award rates are being ‘phased in’.

and wages paid) Employee records must: • be in a form that is readily accessible to a FW inspector

• be kept for seven years • not be altered unless for purposes of correcting an error (must contain notation of error) • not be false or misleading to the employer’s knowledge The FW Act and the Fair Work Regulations 2009 sets out what information must be made and kept for each employee for the following types of records: • general records • pay records

Employee records and pay slips

• hours of work records

To ensure that employees receive their correct wages and entitlements, employers are required to adhere to certain recordkeeping and pay slip obligations.

• superannuation contribution records

• leave records • individual flexibility arrangement records

Employers are required to:

• guarantee of annual earnings records

• make and keep accurate and complete records for all employees (i.e. time worked

• transfer of business records

• termination records

26 Business Franchise Australia and New Zealand

Equally, certain information must be contained on a pay slip. Pay slips must be issued to employees within one working day of pay day, even if an employee is on leave or in electronic form or hard copy. Tip: The FWO has an information sheet that summarises for you what information must be kept for records and pay slips. Obtain a copy and check that your records and pay slips comply. Tip: The FWO provides free pay slip and record keeping templates to help employers with these requirements. Kristie Piniuta, Principal at KUBED LEGAL, specialises in franchising, retail leases and business law. Kristie established KUBED LEGAL so that her clients can directly benefit from the knowledge, skills and insights she gained from her unique experience as a private practice lawyer and as General Counsel of Boost Juice Bars. KUBED LEGAL offers specialised yet practical legal services taking a flexible approach to meet each client’s needs. Contact Kristie at: Phone: 03 9889 0896 Email:

Business Franchise Australia and New Zealand 27


The Power of a Brand


ne of the best ways to assess the value of a franchise is to closely consider the pulling power of its brand. Snap-on Tools Australia has created a brand based on a business model which combines the top-drawer quality of superior products, a credit philosophy that rivals any of the banks and the convenience of a milk delivery truck to create a business at the pinnacle of its market. As a brand, Snap-on is a gold standard. Tool lovers know its reputation far exceeds any other tool manufacturer. Snap-on has a level of cachet and credibility, a mark of unspoken excellence, in its product range. “The brand and the name of Snap-on precede our franchisees,” said Nicholas Hudson, National Franchise Manager. “Our brand is about quality and getting in front of our customers. “We support our franchisees in building a strategic web of relationships with their customers, but at its core the offering we make is very simple. Snap-on provides products that help our customers make money.” Part of a 90 year old global business which pulls in more than $2.6 billion per year, Snap-on can trace its continued success back through its adherence to some key principals: an unwavering commitment to high-quality, premium-priced products for a large but clearly defined marketplace; a credit system that gives its customers access to those products; and a well-oiled delivery system, utilising an army of franchisees, that takes the product right to the customer’s door. Each franchisee owns their own truck and covers their own territory (which has been researched and designated by Snap-on for them in advance). The franchisee visits their list of customers every week, on a rotation as regular as clockwork.

A further supply of vans is driven by diagnostic product specialists. These experts are available to support all franchisees, to assist them with the increasingly complex product line on offer. The workshop owners and professional tool users that Snap-on caters to know what they want, but are very time poor. Snap-on delivers a premium quality product without a tradesman having to leave work to purchase what is needed. By maintaining a consistently superior product, coupled with the convenience of a mobile shop which comes to the customer, Snap-on has created a solid bank of repeat customers. This is great news for the franchisee as it gives them a strong, longterm client base. The devotion to the product has become a brand trademark, and it is this passion that ensures the continued business health of Australian franchisees. “Snap-on succeeds because we truly respect our customer, the professional tool user, and because we recognise our franchisees are our partners,” continued Nick. “They are an extension of our core business whose success determines the company’s success.” Snap-on has also continually expands on its range, offering sophisticated, software based diagnostics systems and management information systems which extend far beyond simply looking under the bonnet of a car. Thanks to the growing complexity of cars, and their increasing computerisation, mechanics need more and more specialised equipment. Snap-on recognised this trend early on and secured a solid foothold in the diagnostics business and continues to invest heavily in research and development in this area. “If we were to measure Snap-on as a traditional retail company, that is, by

28 Business Franchise Australia and New Zealand

measure of sales per square metre of property, we have in a Snap-on truck one of the most productive retail spaces in the world. On average a Snap-on franchisee will turn over in excess of $600,000 per annum from a single truck,” concluded Nick.

FINANCING MADE EASY The power of the brand and the strength of the business in Australia, New Zealand and globally, has meant that Snap-on is in the fortunate position to now be able to easily help potential franchisees into their new futures. “There are few franchise operations which give their potential franchisees peace of mind by offering a complete finance package which we fund completely ourselves,” said Nick. In keeping with the same spirit of offering accessible credit to their customers to help them purchase Snap-on’s premium range of tools, Snap-on also gives new franchisees a generous leg-up to help them get behind the wheel of their new business. “Snap-on Inc, the USA based parent of Snap-on Tools Australia, has its own finance company that has provided finance to new franchisees in North America, Canada and Europe for many years,” Nick said. “We’ve now introduced the program to Australia and New Zealand to great effect. We can now invest and support people we see as being perfect candidates; people we know will help us continue to live and breathe the quality brand that is Snap-on.” For more information please contact Nick: Phone: 1800 762 766 Email: Web:


SNAP-ON TOOLS PUTS YOU ON THE ROAD TO SUCCESS “The ongoing fee structure is very low compared to other franchises. With Snap-on the more I sell, the more I earn. You’re buying an asset, and if you work hard you will reap the rewards. Snap-on ticks all the ÂżQDQFLDOER[HV´ – Martin Pearce Snap-on Tools franchisee since 2004.

Phone 1800 762 766

Æ Global leader in tools and franchising Æ 3URYHQHVWDEOLVKHGSUR¿WDEOHEXVLQHVVPRGHO Æ In-demand products, #1 market share Æ Operating in Australia for over 21 years Æ 1RPHFKDQLFDOH[SHULHQFHQHFHVVDU\ Æ ([WHQVLYHWUDLQLQJDQGRQJRLQJVXSSRUW




hexton Armstrong continues to experience substantial growth, securing its position as one of the leading Australasian business consultancy franchise systems. Thexton Armstrong currently has 50 franchisees throughout Australia and New Zealand and according to David Thexton, Managing Director, the demand for available franchises is increasing. “We are currently experiencing an unprecedented demand in New Zealand and Australia for franchisees from a wide range of business professionals and former business owners who are keen to help the struggling SME (small to medium enterprises) business market.” David expects all the franchises in New Zealand to be taken by the end of the first quarter in 2012. He encourages interested individuals to act fast. “We are right on track to becoming the number one consulting brand to the SME market in Australasia. By the end of 2013, we will have over 100 franchisees in Australia and New Zealand and we expect at least 50 of these franchisees to have started firms of up to nine consultants,” remarked David. This success stems from the need in the

marketplace. Many business owners are experts in their field or their craft, but not necessarily experts in running and managing their business affairs.

The company provides an in-house lead generation call centre, finding prospective clients and making all appointments for franchisees.

Thexton Armstrong provides comprehensive training to all its franchisees to equip them with the skills, tools and resources to approach these individuals and show them the enormous benefits of working with a professional business consultant.

Franchisee consultants come from a variety of backgrounds. Most have spent many years in corporate life and/or have owned their own business. They are ready for a change and want to use their depth of experience to help other business owners succeed.

Franchisees become long-term partners with these businesses, guiding and advising them to help them achieve greater success and greater profit. Clients initially sign on with a Thexton Armstrong franchisee because the franchisee is able to clearly demonstrate the financial advantages of having Thexton Armstrong as a ‘business partner’. Businesses often see an increase in profits from four to ten times the consultancy fee paid. That is money in the bank. The Thexton Armstrong Business Success Programme, a structured framework that each franchisee utilises to analyse and completely overhaul their clients business, is a comprehensive tool which enables franchisees to become an integral part of the business and build a long-term relationship with their clients.

30 Business Franchise Australia and New Zealand

Many Thexton Armstrong franchisees don’t just stop at being a professional consultant. They build a consultancy firm, bringing on additional consultants – much like an accounting firm. This enables them to significantly increase the amount of clients they can reach as well as their earning potential. If you are interested in this incredible opportunity, Thexton Armstrong has a two hour video presentation available by request on their website at www. You may also contact the Directors: Wayne Armstrong (Australia) Phone: 0411 517 770 Email: David Thexton (New Zealand) Phone: 0275 093 385 Email:

e xpert a dv ice

“Professional salespeople know that they are actually problem-solvers.” Andrew Phillips, CEO, Brain Tracy International (Australia).



nderstanding the psychology of sales is crucial to any business wanting to remain competitive in the 21st century. For a salesperson, superior selling skills are the difference between earning a good income and struggling to pay the bills each month. The sales force of any organisation is its backbone. A company may have the best product or service in the world, but if they don’t know how to sell their offering, the majority will never know about it or get to experience it. Despite the crucial role that sales plays in the success of a business, most salespeople are trained ‘on the job’ and do not receive any formal or ongoing training in their field. They believe they are trying hard to sell their company’s product and when they don’t achieve a sale, they chalk it up to ‘bad luck’. These salespeople do not understand sales techniques or the psychology of selling. In

Continued on page 34

32 Business Franchise Australia and New Zealand

STRATA CLEANING AND STRATA GARDEN MAINTENANCE FRANCHISES AVAILABLE WHY CLEAN GREEN STRATA? s We are the first and only specialised strata cleaning franchise in NSW s We are also the first and only specialised strata garden maintenance franchise in NSW s We only clean and garden the common areas on blocks of units s 19+ years of experience in the strata industry s The administration of your business is made easy with first class systems s Relatively low entry costs s Potential to earn well above average returns for the cleaning and gardening industry s Build an asset that can be sold, rather than just earning an income s Experience in similar industry is not essential

WHAT ARE YOU BUYING INTO? s Exclusivity to properties in an area s Complete vehicle fit out s 5 year franchise agreement with 5 year option to renew s The opportunity to purchase work at a huge discount to its market value s Head office support to help run your business s Training - 4 week initial and regular training & information sessions s Proven marketing expertise

FOR FRANCHISE OPPORTUNITIES PLEASE CONTACT: P. 1300 66 11 82 F. (02) 9808 5498 E. W.

Business Franchise Australia and New Zealand 33

e xpert a dv ice

Prepare your questions Gap analysis is the art of asking questions in a general to specific order as a means of uncovering the wants and needs of a prospect. According to sales expert Brian Tracy, a salesperson should not talk about the features and benefits of their product without first understanding the gap that their product can narrow for the customer. Pascal Martin of Pascal Martin Consulting in Brisbane, agrees that gap questions are vital for controlling the conversation of the sales process, raising buying desire and importantly, for positioning the salesperson as a professional.

fact, the majority of salespeople are in this group. It is a well-known statistic that in professions where sales is the key to revenue, five per cent of the salespeople earn ninety five per cent of the money. How do they do this? Brian Tracy, a world leader in the psychology of achievement and sales strategy, says that to become a top salesperson, you must do your homework; study your craft, analyse your industry, gather knowledge, position yourself, look at your market, prepare yourself, prospect and make appointments. Professional salespeople know that they are actually problem-solvers. They employ an important technique called gap analysis.

Become a problem solver Understanding gap analysis and applying its principles are the keys to sales success. A sale is only possible when a problem exists. In this sense, customers buy solutions, not products. A salesperson helps identify the customer’s problem and then offers the solution. With their product or service, the salesperson is able to bridge the gap between the customer’s current situation and the desired outcome. These gaps between the

actual and the ideal are opportunities to increase productivity or decrease cost. According to Mark Garbelotto of the Australian Sales Academy in Melbourne, gap analysis is a highly effective technique which puts the salesperson in the role of ‘problemseeker’ and ‘problem-solver’. If you can identify the problems that a prospect is experiencing, they will realise their need for a solution (i.e. your product). In addition, listening to the prospect will build trust, show that you care and ultimately, you will build a healthy relationship with your new customer. Mark used gap analysis extensively with an Australia-wide importing company over a two and a half hour, problem-focused interview which was aimed at uncovering the challenges that their sales professionals were experiencing. He developed and utilised a questionnaire which clearly highlighted the gaps between their ideal and actual results. Following this, Mark presented a profitable and costeffective solution which would not only solve their problems, but meet their desire to increase profits.

Pascal cites as an example, a major plumbing supply company in Queensland that he trained using a professional advanced selling skills seminar program. As a result of their sales training, the plumbing supply company developed their own set of gap questions which allowed them to position themselves as the preferred supplier to new clients. They were also able to generate higher sales from existing clients by discovering previously unfulfilled needs, even in a price-driven market. In addition, the formal training gave their junior reps the confidence to be aggressive in winning new accounts, which is something they had previously never done. Pascal confirms that in terms of sales psychology, the skillful questioning process of gap analysis brings clients’ emotional needs and wants to the surface and thereby fuels and facilitates the sales processes.

Customers buy solutions The role of the salesperson is to uncover the customer’s need. Product and industry knowledge help a salesperson identify the gaps that their products and services can fill for the client. What kind of gaps do your products help resolve? What solutions do your products offer? How do you package your solution to appear cost effective?

Continued on page 36

34 Business Franchise Australia and New Zealand

e xpert a dv ice

You must build a list of questions and sequence them from general to specific, then paint a word picture of the value that the customer gets from using your product or service. Offer a third party reference from another customer you helped that was in a similar situation. Clarity is critical. Some real-life examples of these questions and responses (condensed below) come from Bram Lagrou of Xsell Partners International in Adelaide. In competing for a training contract with a major commercial cleaning services company, he focused on three areas which ultimately won him the deal. 1. What would be the desired outcomes of investing in your staff? • a boost in staff motivation • effective delegation • better leadership in the workplace • improved self-management of staff • improved team management 2. How would you assess the return on investment? • key staff being empowered and being more positive

• staff taking ownership of the job, thereby freeing up management to focus on other tasks 3. Price aside, what would make you choose one provider over the other? • drive • eagerness in wanting to do business with us • positive personality • business flair and accountability In this instance, Bram earned the client’s business by asking the right questions, understanding the customer’s needs and having a positive, can-do attitude toward solving the challenges.

Know your product and industry Sales training specialist Mary Burton of Apprise Solutions in Melbourne, stresses that salespeople must keep aware of the changes in different market sectors. With internet shopping on the rise, for example, retailers need to recognise opportunities where sales are being missed. With shoppers going into stores, checking out products and then going

home to buy them online, there is a huge gap between the actual and desired outcomes for retail owners. Often, the owner is not aware that the salesperson is not even asking for the customer’s business. In her training practice, Mary has successfully used audits, surveys and coal-face observation as tools which can be utilised to compare desired performance versus actual performance. These methods, in addition to the questioning process, are excellent indicators of identifying the gaps which exist between the actual results in workplace or individual performance and the ideal or preferred outcomes that businesses are seeking. Mary says that gap analysis can be an ongoing process for supporting clients and their staff and for developing positive and continual improvements.

Best salespeople use gap analysis Customer dissatisfaction is what leads to sales. A salesperson’s job is to expose the source of the client’s problem and offer the solution. People want to buy solutions. In order to uncover the problem, the effective salesperson uses gap analysis to show how their product can narrow the gap between the actual and desired result for their customer. Andrew Phillips is CEO of Brian Tracy International in Australia. His organisation has over 20 accredited licensees and offices all around Australia. Brian Tracy’s advanced selling programs help sales teams stay competitive in today’s market. The strategies are straightforward and proven to achieve immediate and long-lasting results. These popular, interactive seminar programs have had four million graduates. For more information contact Andrew at: Phone: 1800 634 227 Web:

36 Business Franchise Australia and New Zealand

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umoSalad was the brain child of two Aussie mates, Luke Baylis and James Miller, who visualised the idea to create a healthy, delicious and affordable fast food chain after spending a couple of years in the USA. Surrounded by the limited offering of super-sized, fat and sugar rich lunch-time meals, they received a rude shock upon their return home to find that Australians were rapidly heading down the same nutritionally destructive path. The realisation that Australia needed a healthy, affordable fast food chain was compounded for Luke and James with every glance around the standard Australian food court. Boasting the same lard laden fast-food brands as the USA, it was clear that Aussie consumers needed access to healthier foods – they needed more of the green stuff. Thus the idea for SumoSalad was born. SumoSalad was conceived with the view that ‘fast food’ could be good, healthy food. It was a totally unique lunchtime concept: a fast food outlet that sold made-to-order salads which were nutritious, delicious and convenient. The revolution started when SumoSalad first opened its doors to Sydney CBD workers in 2003. The outlet flew directly in the face of the other multinational fast food chains which had traditionally dominated the ‘snatch and grab’ lunch rush. Australian customers latched on to the concept from the start. People couldn’t get enough of SumoSalad’s green stuff and it wasn’t long before consumers were queuing out the door and down the street for their fatfighting healthy SumoSalad lunch! Fast forward to 2012. SumoSalad now has 78 franchisee stores and six company owned stores in Australia. They also have two stores in New Zealand and operate Master Franchise territories in the UK, UAE and Singapore, with further expansion planned for Indonesia and Malaysia. The growth goal is to have 150 stores in Australia and New

Luke Baylis

Zealand in the next four years. Meeting the needs of their customers, SumoSalad plans to continue to offer their great food in new and innovative ways, by coming to consumers in various forms such as kiosk, in-line, café concept and small express locations in high footfall areas such as regional shopping centres, high performing sub-regional shopping centres, strip malls, airports and entertainment precincts. With this extensive growth strategy, now is the perfect time to come on board as a new franchisee. What better time to exercise your entrepreneurial skills whilst taking advantage of buying into a business with a successful track record. SumoSalad supports you every step of the way, with a dedicated team of professionals at Head Office on hand to provide in-depth training, advice on business planning and forecasting, marketing support and even recruitment. All the systems and procedures have a proven track record, providing you with a great business opportunity geared towards success from the outset.

38 Business Franchise Australia and New Zealand

SumoSalad is Australia’s most successful healthy fast food franchise. They are on a mission to find recruits who not only want to be successful business owners, but want to also be part of the solution to the growing obesity crisis. They believe in partnership. Motivation, excitement and commitment between Head Office and the stores are the foundation for success for both the franchisor and the franchisee. This strong foundation has enabled SumoSalad to grow and expand into the internationally recognised brand it is today. If you are looking to change your future, as well as offer Australians the choice to eat healthier food, come and join the team at SumoSalad – where the future is looking green! For more information on becoming a SumoSalad franchisee contact Graham Streeter: Phone: 02 9569 7866 Email: Web:

be at the front of the healthy living wave SumoSalad is Australia’s most successful healthy fast food franchise and we’re on a mission to find recruits who want to be part of the solution to Australia’s obesity crisis. If you’re enthusiastic, health conscious and want to make a difference, we’d love to hear from you! Great sites & franchise opportunities available in; Adelaide, Melbourne, Sydney, Brisbane & Regional Queensland

Contact Graham 0418 870 920

Business Franchise Australia and New Zealand 39



ocial media is about strategy and execution. There is no ‘one size fits all’ approach which will work for a variety of businesses of different sizes, industries and structures. But with 800 million active Facebook users and more than 200 million users on Twitter, social media is something businesses can’t ignore. Remember also, these numbers are growing every day.

From franchisees with two staff, all the way to multi-national franchisors, social media has the ability to increase sales and create customer loyalty and engagement. From the outset it may seem simple to some. However, there are a number of challenges that franchisees and franchisors will need to overcome in order to build brand awareness through social media.

Mixed messages In order to keep customers interested and not confuse them, the messages must be the same across the brand. No matter if each franchise has its own Twitter or YouTube channel, if the key messages aren’t the same across all of them, customers will get confused and stop listening. When deciding to undertake a social media strategy, decide on how you would like your customers to perceive you. Keeping this in mind at all times, posts should be tailored to convey these messages and tone. When creating a social media strategy, answer some simple questions, such as what to do if a customer complains through social media or how professional you want your tweets and posts to sound. Keep this the same across all channels.

Finding the balance Whilst unifying key messages across all franchises and mediums is key, keep in mind at all times your target audience. While a franchisor may want to send out messages about a national based competition, local franchisees would more likely want to post messages about something in their local community, such as their sponsorship of a

40 Business Franchise Australia and New Zealand

“In order to justify expenditure on a social media campaign, it is essential for a franchise to measure its social media ROI.” Josh Frith, Managing Director, The Dubs.

nearby junior football club or an upcoming fete. Think about what information is useful to your unique customers or clients.

Now what? Once a strategy is set in place, it is now time to decide which platforms to send the messages out through. While it may be tempting to choose all of them, or only the ones you know well (which is probably Facebook for most of us), there are many other factors to take into consideration when choosing social media platforms. LinkedIn LinkedIn is like Facebook, but for professionals. You don’t add personal information and profiles read more like a resume. For a business, there is the opportunity to create a company page and update followers on what is going on. Another great way to increase brand awareness through LinkedIn is to create a discussion group. This can be named after the business or on the theme around the industry. It is a chance to start discussions with followers around issues facing your industry or sharing any interesting news with others. Sharing your knowledge and answering any questions group members may have is a great way to fuel engagement and goodwill. Blogs Blogs can be done on either a whole company level or by individual franchisees as part of a website. Blogs are a fantastic tool to share knowledge and wisdom with others and also to promote the company or individual as a thought leader. Blogs should be updated, at a minimum, once a week and then links posted out through other channels. Start by brainstorming ideas of blog posts. For example, if you own a gym you could post about the latest workouts, how to get ready

for summer or the top five foods for weight loss. Once you start brainstorming, you will be surprised at how much knowledge you have to share with others. Try to encourage user comments and engagement by asking questions or asking readers to share their similar stories. Twitter Twitter is a micro-blogging site in which you can ‘tweet’. The drawback is you are only allowed to use 140 characters, sometimes not the easiest task. It is a valuable method of reaching your target audience. To increase followers for your business’ Twitter account, tweets need to have a personality. If they come across as marketing ploys or if they are overly promotional, followers will see straight through you. If you display an honest and interesting personality, followers will recognise there is a real person behind your tweets.

In creating a personality for Twitter, make sure to have two-way conversations. There is no use in broadcasting your messages to your followers without also paying attention to any conversations happening and what others are sharing through Twitter. Be sure to join in on conversations and discussions, sharing any ideas or expertise you have, or even just replying to someone asking what they should have for lunch. People appreciate it when they know someone is listening. Facebook Facebook is not for every business. It is usually more beneficial for consumer based franchises, as people use it for personal reasons, sharing photos and updates with friends and family. Being such a personal medium, Facebook is probably best managed on a local level, although this won’t always be the case. Use it to link back to your website or blog posts, upload photos of things happening in the workplace and share interesting news or links.

Business Franchise Australia and New Zealand 41


Try not to post too often, as it is easy for fans to unlike a page if they feel as though they are being spammed. Also, look into running competitions through Facebook. There are strict rules and regulations to follow, but if you adhere to the guidelines, it is a great way to garner more engagement on your page.

enquiries have increased. If so, the business can attribute this to the social media campaign, keeping in mind other factors which may have an effect on this number, such as a popular new product, seasonal trends or traditional marketing campaigns.

Making it worth it

There are plenty of options available to measure social media such as Google Analytics, Klout and TweetMeme Analytics (just to name a few – there’s a lot more out there). These measure the numbers of ‘Likes’, fans and how successful you are at engaging with your audience through the number of ‘retweets’ or brand mentions.

In order to justify expenditure on a social media campaign, it is essential for a franchise to measure its social media ROI. While most people now understand how to use social media, many businesses are still struggling to figure out if they are doing it well. While it is easy to measure the number of ‘Likes’ a page has, or how many ‘retweets’ you receive, other parts of measuring social media strategy effectiveness aren’t so tangible. The reason is that, unlike most traditional marketing campaigns, social media is mostly about sentiment, engagement, brand loyalty and building solid relationships with customers. These are not things that can be measured by simply adding up the numbers in the right hand column. Measuring social media ROI isn’t impossible, but it can be difficult. Below are some things to keep in mind when measuring the ROI of your social media campaign.

Measuring social media roi Start with a goal If you don’t know what you want to get back from a social media campaign, how can you measure if it is effective or not? You may have a goal of increasing your Twitter followers by 100 per cent in six months. If so, you would measure how many you had at the start and then check six months later to see if you have reached your target. It sounds simple, and that’s because it is, but a lot of businesses fail to take this simple step. Businesses should also note when they started a social media campaign and six months, or a year later, check if sales or

Pick your tools

Once you have picked the tools you are comfortable with and which suit your business and desired outcomes, make it a regular thing to check your measurement. This could be done once a week, or once a month, depending on the amount of feedback you desire. Also, be sure to keep a timeline of what you do, such as social media competitions or LinkedIn advertising, and how successful it was. When put against a timeline of sales figures, this can help you determine what was successful and what wasn’t. Going beyond the numbers It’s all well and good to know how many followers you have, but you need to find who is following you. That way you can tailor your message to suit their needs, attracting more followers and increasing brand loyalty and hopefully, advocacy.

behind a statement about your brand from a business objective. Social media is an extremely useful tool that is cost-effective and simple. You just need a bit of know-how and the commitment to follow through to see if your social media campaigns are working. If they are, your business can be on its way to increasing customer engagement and generating more sales. Josh Frith is an expert in digital strategy, next generation web, video marketing and advertising.

Another part of this is measuring the sentiment behind the numbers. While it’s great to have people mentioning your brand, you want them to be saying positive things about you, not negative. There are a number of tools available online for this too. You may have to pay a small fee to use them, but having the information, at the end of the day, could be priceless.

The Dubs is a digital engagement agency which creates environments that inspire audiences to interact with brands by connecting them with the brand’s story and each other. The agency has 15 years experience working with brands, content producers and their audiences such as ING Direct, AMP Capital and Bayer Animal Health in Australia and media groups such as the BBC, ITV and FremantleMedia in the United Kingdom.

Remember though, that sentiment is subjective and is largely based on context. You will need to evaluate the sentiment

Contact Josh at: Phone: 02 8247 8700 Web:

42 Business Franchise Australia and New Zealand



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focus : TOTA L TOO LS



OW! It is the word most often heard when a tool lover walks into a Total Tools retail shop.

This ‘Wow’ factor is one of the reasons the Total Tools franchise network has experienced such success. People who use tools for a living and those who wish they did are astounded by the vast amount of products available in a Total Tools shop. A typical Total Tools store will carry up to 10,000 lines in each store and have access to a further 50,000 lines for specialty customer orders. Add to this the great prices and excellent customer service provided by franchisees and you soon realise why professionals and serious DIY handymen consider Total Tools as ‘tool heaven’!

The selection, price and service all draw in the customers, but it is the strength of the Total Tools franchise model that attracts new franchisees. Total Tools prides itself on the strength of its business model, the depth of training given and the continued levels of support offered to its franchisees.

An established brand Total Tools began in 1989 as a co-operative of independent tool outlets. Early stores in Victoria and New South Wales traded under the name ‘Total Tools Industrial’. Later expanding interstate to South Australia and Queensland, the group updated its identity to ‘Total Tools’ with a new look and feel. In line with the Network Development Plan, Total Tools implemented its successful

46 Business Franchise Australia and New Zealand

franchise model and is now considered one of Australia’s biggest market leaders in tool retailing. Already a successful national franchise, Total Tools is currently on an extensive growth trajectory. This retail network expansion means Total Tools is presently seeking potential franchisees. Total Tools franchisees are positive, focused people, usually with tool or trade experience. Many already have a good head for business and people management. Other primary qualifications include financial stability and capability combined with a demonstrated strong work ethic and desire to succeed. They choose Total Tools for brand strength, proven systems, security and the kind of return on investment only great franchises offer.

If you have a background in either the tool industry or experience in the retail sector and have the passion and commitment to offer outstanding service to your customers, Total Tools could be a perfect fit.

Why join the franchise? The primary advantage of franchising is that it substantially reduces risks. You have the strength and experience of a proven system behind you, along with the encouragement and support of not only your franchisor, but all the other franchisees in the system. When you join the Total Tools team, you are essentially joining a family of like-minded people with similar goals and values. Other significant advantages of joining a franchise include: • the buying power that is available from the franchisor • proven systems of operations and training • affiliation with a growing national chain that provides the name recognition and quality identifications associated with widely recognised franchised concepts • the initial and ongoing support of a franchisor who succeeds only to the extent that their franchisees succeed

Training and support Upon acceptance of your franchise agreement and prior to your store opening, you will receive comprehensive training through the Total Tools Induction program. This informative and intensive four week session covers every aspect of operations including purchasing, merchandising, and product knowledge. Training takes place in the support office, supplier premises and instore for the hands-on experience.

Site selection and fitout Total Tools have store ‘footprint’ requirements and will assist in sourcing prospective sites or assist in the selection process should you have in mind a location that is acceptable to Total Tools. After site selection, the lease is negotiated, agreed by Total Tools and signed by the franchisee. Design and construction services are provided by Total Tools for the location and Total Tools also selects and procures key fixtures and equipment. They work with designers to create functional store designs that are another integral part of the Total Tools image and formula. Each Total Tools store features a consistent interior decor to provide an industry leading store environment. In addition, strikingly identifiable exterior signage has been designed for easy recognition of our brand.

This may also occur in conjunction with neighbouring stores. The support office may choose to also contribute to some of these campaigns.

Growing and Learning Becoming a new franchisee is only the beginning. The Total Tools network provides two national conferences, two regional conferences and continuous support from the head office team to ensure you are not only succeeding, but gaining more knowledge about the industry and the franchise, as well as keeping up-to-date with new initiatives, qualifications, marketing and expansion plans. These conferences are also a fantastic opportunity to share experiences, challenges and successes with other franchisees.

Keeping your customers

Marketing Total Tools contribute significantly to the advertising fund. They see promotion as an essential part of the development of the Total Tools franchise network and image. This fund is dedicated to brand and promotional advertising and other activities related to the marketing of Total Tools. Currently, six annual national product promotional catalogues are provided, with distribution to stores at no charge. Total Tools understand that local promotion is also an important contributor to sales generation and therefore encourage franchisees to contribute their own funds for additional promotion on a local basis.

Total Tools knows the value of repeat customers and many of their programs are geared toward helping franchisees get and retain customers. Total Tools is a proactive, highly motivated group. They believe in building partnerships, both with their franchisees and their customers. If you are a tool lover and are ready to build a new career, visit the Total Tools website to find out more about the exciting opportunities available or contact Neville Bruns at: Phone: 03 9394 4300 Email: Web:

They provide support personnel to help you establish your store in the areas of merchandise, marketing, IT, product procurement and assist in employee selection and training, as well as various certificate level training. Total Tools also knows the value of having a strong back of house. They provide training in software usage, administration duties, payroll and finance. During the Induction program, you will also receive the confidential Operations Manual, which is your guide to store operations.

Business Franchise Australia and New Zealand 47

e xpert A dv ice e xpert ADVICE

â&#x20AC;&#x153;We often see a real disconnect in franchising between franchisees expectations and what the franchisor is obliged to deliver.â&#x20AC;? Robert Toth, Partner, Wisewould Mahony Lawyers.





he conversion from a successful brand and company to becoming a franchisor is a major step which requires capital, commitment and systems.

Plan to franchise A franchise business plan should be developed and address issues such as the appropriate corporate structure, holding intellectual property, funding the franchisors operations, feasibility studies and market research, financial modelling for both the franchisor and franchisee, approved suppliers and identifying appropriate systems, support and personnel. The initial business was successful most likely due to a business plan developed by the owner or founder. Often that business plan was not a written plan, however the founder was successful as a leader by implementing his business plan through communicating with the management team and staff. Franchising is, however, a more complex business model which can provide great rewards but certainly has greater challenges and responsibility.

The Code The Franchising Code of Conduct (the Code) does not differentiate between a high cost retail franchise model, where the investment by a franchisee may be in excess of $300,000, or a low cost franchise such as a service or mobile franchise. The purpose of the Code, as stated in Part 1 of the schedule, is to regulate the conduct of participants in franchising. The Code provides that a franchisor must provide a Disclosure Document to a prospective franchisee, where the franchise business has an expected annual turnover at any time during the term of the Franchise Agreement of $50,000 or more in - accordance with Annexure 1 (full disclosure). Where the franchise business has an expected annual turnover of less than $50,000, the short form Disclosure Document may be used. This is rarely relied upon. If the franchise system is only likely to generate turnover up to $50,000 per annum, in our view, the franchise would

be unsustainable and should not be on the market.

Franchisors obligations under the Code The Franchising Code of Conduct sets out certain obligations on the franchisor with regards to disclosure. The Code also imposes on the franchisor obligations and restrictions which include: â&#x20AC;˘ The franchisor must not prohibit a franchisee from forming associations with others in the industry. â&#x20AC;˘ The Franchise Agreement must not contain or require the franchisee to sign a general release of the franchisor from liability - or a waiver of any verbal or written representations.

â&#x20AC;˘ The franchisor must maintain a separate account where there is a marketing fund.

â&#x20AC;˘ The franchisor has an ongoing obligation to disclose materially relevant facts to franchisees. â&#x20AC;˘ The franchisor must disclose end of term arrangements, that is, notify franchisees

Continued on page 50

48 Business Franchise Australia and New Zealand



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Business Franchise Australia and New Zealand 49 $7/63UHVV53,1.LQGG


e xpert A dv ice

at least six months before the end of the franchise term, whether they intend to renew or not renew or enter into a new Franchise Agreement.

• The franchisor must provide a process for termination, with or without notice, dispute resolution and mediation.

The Code does not otherwise restrict the parties from entering into commercial arrangements, provided that those arrangements do not offend the Competition and Consumer Act 2010 provisions (formally the Trade Practices Act 1974 (Cth)). Many franchisees obtain advice as to their rights and obligations and those of the franchisor before entering into the franchise system. They then continue to hold a view (often mistaken) that the Franchise Agreement contains positive obligations on a franchisor to do certain things such as provide training, systems, marketing, ongoing business administration and support. However, most franchise agreements use expressions such as ‘the franchisor may’ (that is, if they choose to do so at their discretion) or ‘may use its best endeavours’ to do certain things. These expressions, in legal terms, are not considered a contractual obligation on the franchisor. In the absence of a clear contractual obligation in the Franchise Agreement, for example, the franchisor ‘will’ or ‘must’ do certain things, it is difficult for a franchisee to assert there has been a breach of a contractual term by the franchisor. We recommend franchisees carefully review the provisions in their Franchise Agreement and identify whether there are positive obligations on the franchisor or whether they are merely discretionary obligations. If the franchisee is relying on the franchisor’s promise to do something, it should be expressly stated as a positive contractual obligation in the Franchise Agreement or in the Special Conditions.

Non-reliance clauses Franchise Agreements generally contain a provision, often overlooked, to the effect that the franchisee cannot rely on any verbal promises or representations made by the

franchisor, or any of its agents, which are not set out in the Franchise Agreement or in writing. Therefore, if it is not in writing, the franchisee cannot rely on the verbal representations made.

Low investment model What can you expect from a low investment franchise when franchisors have limited obligations even in a high cost franchise model. A franchise opportunity should always be assessed on a purely financial basis and not an emotional or lifestyle basis. Franchisees need to ask themselves the following questions before committing: • Is there a return on my investment? Even if that investment is a low up-front cost? • What are the real costs of operating the franchise, not just franchise fees but incidental costs such as petrol, maintenance, insurance and staff?

• Will I be able to draw a salary and/or profit as I go for my effort?

• Who controls the revenue stream? Is all the revenue paid directly to the franchisor, who then remits it to the franchisee? • If the franchisor receives the revenue, how and when will I receive my revenue and how will I manage my cash flow and working capital requirements if the franchisor delays payment?

Many low investment franchise models are based on the franchisor providing leads or referrals through a 1300 number or the franchisor having secured contracts which the franchisee simply services.

The great divide We often see a real disconnect in franchising between franchisee expectations and what the franchisor is obliged to deliver. In many low-cost franchises, the franchisee may simply be paying a licence fee for the right to operate under a brand and get nothing more. The sourcing of business is left to the franchisee. There may be limited training and/or little, if any, system or support for a franchisee. The adage that

50 Business Franchise Australia and New Zealand

you get what you pay for also applies in franchising. On the other hand, some franchisors, despite the discretionary obligations in their Franchise Agreement, go over and above the obligations set out in their Agreement. These franchisors understand that a supported and happy franchisee, making a reasonable return on their effort, will positively contribute to a successful franchise system.

The Franchisor’s Challenge Franchisors need to challenge themselves in this economic climate and consider what a franchisee might reasonably expect over and above the terms of their Agreement. Is it reasonable for a franchisee to expect the franchisor to: (a) express interest in the franchisees financial bottom line - does the franchise model actually work for the franchisee? (b) be more involved with assisting franchisees to develop and implement a business and marketing plan? (c) encourage communication between franchisees in their system?

(d) encourage a positive, open and transparent relationship with their franchisees rather than a closed door policy?

These may not be set out in the Agreement, but could certainly promote goodwill and a positive relationship between the franchisor and the franchisee in the long run. Robert Toth is a Partner with Wisewould Mahony Lawyers and has authored many articles on franchising and dispute resolution in franchising. He acts for and has assisted a number of international franchisors and companies, to establish business operations in Australia. Wisewould Mahony is an Australian law firm that is recognised in the area of franchise law providing clients with corporate and commercial advice. Contact Robert at: Phone: 03 9612 7297 Email: Web:

NEW TO AUSTRALIA Shine It Stainless is a fantastic franchise opportunity new to Australia. Offering a â&#x20AC;&#x153;mobileâ&#x20AC;? on-site restoration service to the Commercial, Domestic and Marine market for all stainless steel items: â&#x20AC;˘ Sinks, benches â&#x20AC;˘ Lift doors â&#x20AC;˘ Handrails â&#x20AC;˘ Showerbases â&#x20AC;˘ Sculptures â&#x20AC;˘ Boat Fixturesâ&#x20AC;Śâ&#x20AC;Ś.anything stainless

Donâ&#x20AC;&#x2122;t replace itâ&#x20AC;Śâ&#x20AC;ŚRESTORE IT ! Customers are astounded at the results from this restoration process and the savings they make compared with buying new. This business offers ďŹ&#x201A;exible hours, good returns on your efforts and great assistance getting your operation up and running. We have been successfully operating in NZ for 17 years and have expanded considerably with licences now being offered in Australia. We are looking for motivated owner operators that enjoy a hands-on approach, that show pride in their workmanship and attention to detail. Complete starter pack and training provided.

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PROFILE : G R I L L’D h e a lt h y bu rg ers

hot off


he team at Grill’d is looking forward to another prosperous year in 2012. Having opened their 50th restaurant in 2011 and garnered more awards for their efforts, the successful company plans to continue the momentum and expand their presence on a national scale. The first Grill’d restaurant was opened in Hawthorn, Melbourne in 2004. Simon Crowe, Founder and Director of Grill’d, was looking for a healthy alternative to the fast food burger scene. Simon wanted to challenge the concept that burgers were bad for you. He decided to come up with a restaurant that sold delicious, healthy burgers in a fun, relaxed atmosphere. And so the Grill’d brand was born. The concept caught on immediately. People were thrilled to now be able to enjoy healthy, satisfying burgers. With the initial success of the first restaurant, the first franchise then opened in Knox, Melbourne in 2006. Grill’d now has 22 franchise restaurants and 28 company owned restaurants and plan to continue to expand throughout Australia.

ASK EVAN So what is it like being a Grill’d franchisee? Evan Hewitt, the first Grill’d franchisee in WA, shared his thoughts on the company and culture. “I was introduced to the Grill’d brand in 2007 by the Director, Simon Crowe,” said Evan. As a former franchisee with another brand, Evan was familiar with the franchise industry and knew what was needed to make a successful franchise system. Evan spent

some time investigating Grill’d and watching its performance in the Melbourne area. “My wife is from Melbourne and we visited regularly,” Evan stated. “We watched the company grow in Melbourne and we loved the product and loved the brand.” Convinced the Grill’d concept was here to stay, Evan joined the Grill’d team and opened his first restaurant in March 2010. “Grill’d offers excellent support all the way through. They do all the legwork for you. They have all the financial tools and systems in place, from property selection to fitout design,” said Evan. “They tender, organise shopfitters and have an in-house design team.” Grill’d is also incredibly supportive once a franchisee has opened their doors for business. Evan said the head office sends in a ‘SWAT’ team of five very experienced team leaders to help new franchisees get up and running. This is to make sure each restaurant fine tunes the operations specific to their location and to keep the branding consistent and strong. “We opened the doors in 2010 with 30 staff and now have 47!” Evan shared. We have already been granted another site, which will be opening next year.” Grill’d promotes multi-franchise owners, but has procedures in place to make certain franchisees are ready to take on the added responsibilities of multiple sites. This is to ensure the continued success of the franchisee as well as the brand and the company as a whole. Evan went on to say, “We are committed to the brand and are absolutely confident it will

52 Business Franchise Australia and New Zealand

Evan and Sarah Hewitt

maintain its popularity. It is a big operation. It is a growing market. The product, the leadership team and the structure all make Grill’d a strong brand.” If Evan doesn’t convince you of the success of Grill’d – perhaps these awards might help: Australian Retailer of the Year (2011) ‘Most Successful Retail Marketing Campaign’ winner! Australian Retailer of the Year (2010) ‘Cafes, Restaurants and Take Away’ winner! BRW Fast Franchises (2011) BRW Fast 100 (2010) BRW Fast 100 (2009) FCA Emerging Franchisor of the Year (2010 & 2009) Grill’d prides itself on the strength of its product and the passion of its brand. Anyone who has ever been to Grill’d knows that the burgers are addictive, tasty and healthy and that there should be a Grill’d restaurant just about everywhere! So, to meet the demands of their customers, Grill’d is on a nationwide search for franchise partners. If you are passionate, hard-working, awesome at leading people, and love interacting with customers, contact the Grill’d team now for more information at: Phone: 03 9819 0071 Email: Web:



WHAT WE WANT FROM YOU: +Passionate, hands-on approach +People leaders +Customer service focus +Total investment $400 - $550K (accredited funding with ANZ, NAB, Westpac & BankWest)


e x pert Advice e xpert ADVICE

Does Size Really Matter When It Comes To Complying With Safety Laws?


spate of work place deaths in Victoria toward the end of last year has again placed the spotlight on work place safety, with the Executive Director of Work Safe Victoria describing the loss of six lives in an eleven day period ‘as a return to the bad old days’. These deaths occurred across a variety of industries and locations, with the last death occurring at a Melbourne Water treatment plant when a worker was found drowned in a tank. More than ever before, safety authorities across Australia have hardened their resolve to stamp out breaches of safety laws and are prepared to use their full power to prosecute individual employers under criminal law. This was seen last October in Victoria when a foreman received a three year suspended jail sentence for the death of a worker. The worker was ordered to drive a truck with faulty brakes and was killed after his truck started sliding down a hill and flipped over State

and are busy just trying to survive?’

on its roof, pinning him underneath the tray behind the cab. The judge said the only reason she didn’t send the foreman to jail was because he pleaded guilty. The company was also convicted and fined $750,000, along with the director, who was convicted and personally fined $120,000. It is within this context that we examine the safety requirements franchise business owners must meet, both under new and existing workplace health and safety laws.

Does size really matter? We know that franchises vary in size, from large multi-site operations with many employees, to small single site (sometimes no site) operations. So it’s not surprising that we often get asked this question by small businesses – ‘Are the compliance expectations for us the same as they are for larger businesses? After all, we don’t have the same resources

Laws took effect Jan 1

Deferred - pending further analysis

To answer this question, it is useful first to understand some of the requirements which apply to all employers - both under new and existing safety laws. Firstly though, it is worth noting the progress of the new harmonised legislation.

The new harmonised legislation Back in 2009, the States agreed to consistent health and safety laws, in part due to complaints from larger businesses (operating in more than one State) experiencing unnecessary complexity complying with different laws in each State, whilst trying to achieve consistent operations. Consequently, the model Work Health and Safety (WHS) Act was developed, and some States have either passed it or are in the process of passing the new laws (see table below for a summary status of new laws by State). Laws passed but not yet enacted

Laws before parliament



New South Wales




Australian Capital Territory


Northern Territory


South Australia






Western Australia


54 Business Franchise Australia and New Zealand

“If the risk is great enough and has the potential to cause significant harm, then not having the money to fix the problem as a reason for not taking action probably won’t cut it.” John Tregambe, Director, Your Safety Partners.

Key compliance requirements So what are some of the key compliance requirements under both new and existing laws? These can be summarised into seven main areas which include: 1. Identifying hazards, assessing and controlling risk.

2. Providing and maintaining safe plant and equipment. 3. Maintaining a healthy and safe work environment.

4. Storing, using and transporting substances safely. 5. Ensuring safe systems of work are in place and maintained.

6. Ensuring adequate instruction, training and supervision is provided to employees and others, such as visitors. 7. Ensuring staff are consulted on matters effecting their safety.

Under the WHS Act, directors of businesses and their senior officers have a new proactive duty of care. This means they need to prove they are actively demonstrating due diligence, including: • keeping up-to-date with health and safety knowledge

• understanding the hazards and risks facing the organisation • providing appropriate resources and processes to address hazards and risk • demonstrating a timely response to incidents

• having processes in place to ensure legal compliance

To fully understand compliance requirements you can contact the relevant safety authority in your State.

Reasonably practicable When deciding whether or not a particular safety measure should have been implemented to prevent an incident, safety authorities will ask the question, ‘Was it reasonably practicable for the employer in question to have implemented the preventive measure(s)?’ In other words, was the preventative action reasonably able to be implemented? If the answer is yes, then the employer may be in breach of the law. The measure of reasonable practicability usually involves a consideration of the following questions: 1. How severe was the hazard or risk? 2. How much was known or should have been known about the hazard or risk and ways of removing it or reducing it? 3. How available and suitable were ways of removing the hazard or risk? 4. Was the cost of removing or reducing the hazard or risk prohibitive? It is important to note that cost will only be considered after assessing the risk and the controls available to the employer. If the risk is great enough and has the potential to cause significant harm, then not having the money to fix the problem as a reason for not taking action probably won’t cut it. Naturally, there will be a high expectation on larger businesses with more available resources to ensure that hazards are under control. However, all businesses have the same duty of care toward their workers.

Safety systems We all know that one of the main differences between a large and small business is the proximity the owner may have to the operations of the business. Most small business owners work with their employees and often carry out tasks together, affording them the luxury of intervening directly if they see anything unsafe and perhaps changing processes or equipment immediately. This is often not the case for larger businesses, which instead rely more heavily on systems, procedures, training and good managers to ensure that operations are carried out correctly and safely in their absence. This is not to say however, that smaller businesses should not also take a systematic approach to safety. So what could a systematic approach to safety look like? Below are some key areas that need to be considered, some of which you will recognise from the list of key compliance areas above. These include: 1. There is a process for identifying and controlling hazards.

2. There are procedures for safely carrying out tasks, including the handling and storage of substances. 3. Staff and management are trained in the procedures and safety processes of the business. 4. There is procedure for ensuring that all plant and equipment is kept safe, for example through regular inspections. 5. Staff are consulted on matters which effect their safety, for example via a committee or other mechanism such as tool box meetings.

Business Franchise Australia and New Zealand 55

e x pert Advice

6. There is a process for capturing and reporting incidents so that the business can learn from the past and continually improve safety, for example through a simple incident register. The diagram below attempts to capture the key safety requirements that should be part of a systematic process.

Itâ&#x20AC;&#x2122;s important to note that this systematic approach can be applied to any size business but becomes more critical as the business grows.

Conclusion It could be argued that less tolerance might be shown toward larger businesses for

are trained in these procedures. Ensure you have a sound process of identifying

and controlling hazards and involve your

workers in this process. Encourage a culture of reporting and interrogate your incident

reports so you know where safety needs to improve.

The new safety laws substantially increase

penalties for individuals (up to a maximum fine of $600,000 and/or five years jail) so

this should be incentive enough to make sure you have sound processes in place.

If you are unsure what to do next, a good

place to start is with an audit to identify your

gaps, followed by a plan to close them out. A useful online survey tool has been developed by Your Safety Partners to give businesses an idea of where their gaps may be. Go to and click on the Safety Assessment tab at the top.

For further information consult your local safety authority and/or a qualified and experienced safety consultant.

John Tregambe is Director of Your Safety Partners and Senior Partner at Push Safety. He is a leader in his field with This is a summary of some key areas to consider when establishing a systematic approach to safety. Itâ&#x20AC;&#x2122;s not intended to represent a safety system. Intellectual property of Your Safety Partners

over 11 yearsâ&#x20AC;&#x2122; experience in Occupational Health and Safety learning design and implementation. John is a specialist in the development of strategies to engage

Well trained and competent managers are a key ingredient to ensuring safety processes are being followed and continuously improved. Regular meetings with management are essential and safety should be a standard agenda item. For businesses principals, a key mechanism for gauging safety performance in the business can be regular interrogation of incident reports, to understand what is harming or could be harming workers and to intervene accordingly. Therefore a culture of reporting and transparency, rather than one of blame, should be promoted.

compliance failures simply because they may have access to more resources and therefore the bar for what is reasonably practicable might be set higher. However, whether the business is large or small, there is an equal duty to ensure workers are kept safe and to comply with the standards set in law.

workers on the ground and improve the

A good way to maintain a safe workplace and remain compliant is to establish a systematic approach to safety. This is even more critical for larger businesses which face the tyranny of distance. Start off with the basics, for example making sure you have documented procedures and that people

advice to improve safety performance.

56 Business Franchise Australia and New Zealand

OHS performance of businesses of all sizes. Your Safety Partners Pty Ltd is a leading safety consultancy company which provides organisational safety analysis and Contact John at: Mobile: 0408 337 326 Email: Web:


Franchises for the Price of 1 Caption for here

Arguably Australia’s Most Successful Coffee Franchise is Opening the Door of Opportunity Again.

Caption for here Day One Profits from Existing Customer Base

Espresso Essential has won BRW’s Most Prestigious Franchise Awards of Highest Growth by Outlets and Highest Revenue for 3 Years in a Row. Research tells us that people like yourself looking for a Franchise with these 7 things in an ideal franchise… but many do not offer what Espresso Essential can, which is… 1) Unique Business Model: this is not selling cups out of a van! 2) Recurring Back End Income 3) A Great Product, Quality Built that You Can Believe In 4) A Solid Customer Base You Walk Into Day One of Your Franchise 5) Great Training and Support with a Wonderful Network of Over 110 People 6) Low Overheads 7) A Recognised Brand and Loyal Customer Fan Base That Love What You Do!

Caption for here Loyal Customers & Strong Back End Income

Well, Welcome to the Essential Brands Group (parent company) – where you not only get access to the Award Winning Espresso Essential Franchise, but also a Franchise Agreement with Australia’s Largest Slush Business, Essential Slush. Limited Territories Being Opened on this round of Franchising Include: • VIC • WA • SA • Qld

– Metro and Country areas available – Kimberley Region and Pilbara Region - Eyre Peninsula - Hervey Bay Area and Gladstone Region

Other areas available soon. Enquire now to get on the waiting list.

Now Serving Over 26 Million Drinks Per Year

If you genuinely want to explore the possibilities of being a part of this network of Franchisees, you need to submit your Expression of Interests now. There are limited territories available and expressions need to be submitted early for consideration.

Contact Franchise Department on 1300 304 151 Note - If you call and the lines are busy, please be patient.

Over 11,173 Locations Now Sold Australia Wide



TO NEW ONLINE INSURANCE PROVIDER MYNFIB.COM.AU to the Australian market. And what we’ve seen in the past few months is an ever-increasing number of franchised businesses take up our service,” Darryl said. The creation of NFIB is based on the premise that people want their insurance arranged quickly and painlessly, for the lowest possible price. NFIB has developed a service that meets these needs, as well as offering the peace of mind that their service is compliant, completely documented and underwritten by an internationally recognised insurance organisation.

NFIB Executive Director, Darryl Morris


he launch earlier this year of National Franchise Insurance Brokers (NFIB) has been a huge success, according to NFIB Executive Director, Darryl Morris. “We’ve met with many Australian franchised businesses in the past few months and each and every one of them is clearly focused on reducing expenditure on all levels – with one of those expenses being insurance premiums. So our timing seems to have been perfect in developing and launching our low-cost, web-based insurance service

“NFIB has already attracted some of Australia’s top calibre franchised businesses including those from retail, food and beverage, sports and recreation and professional services industry sectors. I think the real clincher for these businesses is that they no longer have to answer 50 questions, fill in forms, sign bits of paper and send documents by fax. “We’ve completely simplified the insurance process to the point where a business can now be insured in just four clicks of a computer mouse – anywhere, anytime, day or night. And what many franchisors have told us is that one of the reasons they have moved their insurance to NFIB is for the simple fact that our system significantly reduces the administrative time and effort required to

58 Business Franchise Australia and New Zealand

arrange insurance and to monitor whether or not franchisees have adequate cover. Our system seems to have completely negated this time and effort requirement,” explained Darryl. Only four pieces of information are required by NFIB in order to arrange insurance for a franchised business: the value of the franchised business, the gross profit of the business, the level of public liability cover required and whether machinery breakdown cover is to be included. NFIB offers two types of insurance programs for franchised businesses. The first is the Managed Program, which allows a master franchisor to endorse NFIB as the preferred insurance provider for all franchisees. The Managed Program has common insurance due dates and allows the master franchisor to go online and make sure all their franchisees have appropriate levels of cover. The second is the Non-Managed Program, which allows individual franchisees to insure their own businesses. For more information about how you can benefit from the services offered by NFIB, please contact: Darryl Morris Phone: 1800 776 747 Email: Web: MYNFIB.COM.AU



To find out how we can insure a franchised business in just four clicks, speak to Darryl Morris today on 1800 776 747 or email

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The Operations Manual

What should it be?


n operations manual may help a franchisee run their particular franchise but should also advise and guide a franchisee on the obligations and solutions of running a small business in general terms. In my many years as a franchise consultant, I have witnessed an enormous jump in standards when it comes to the operations and other manuals that franchisors are providing for their franchisees.

The bare minimum Long gone are the days when a twenty page manual with a few ambiguous, and supposedly motivational comments, would suffice for a franchisor to legitimately say to franchise prospects that the system had such a manual.

Franchisees took that on face value, only to be bitterly disappointed upon receiving their hard copy, which usually gave them little or no advice on how to run their new business. Sadly, this can still happen today with some smaller, emerging systems who donâ&#x20AC;&#x2122;t understand what best practice means for manuals. If you are considering entering into a franchise system and their operations manual is vague, out dated or incomplete, beware. If so little attention is taken to produce and update this vital manual, what does this say about other aspects of the business? A weak manual allows non-compliant behaviour, which is detrimental to the franchisee as well as the franchisor.

60 Business Franchise Australia and New Zealand

Manuals today The first outcome from raising the bar in regards to the operations manual was for franchisors to recognise that they could not be experts on all things for their franchisees. Most franchisors could write some sort of reasonable physical operational guideline on how to bake the bagel, mend the dent or fix the filter for their system, but many aspects of the manual required the input of various experts across many fields. The solution was outsourcing sections, or the entire manual, to professional operations manual writers. For example, the old manuals never had sections on human resources, occupational health and safety, manual handling or food safety programmes. Today, all of these areas are vital ingredients

“It should always be recognised that an operations manual is a living breathing document.” Phil Blain, Principal, Business Development Company.

of the ‘how to’ manual that a franchisee can refer to every day. Computers and the internet have proven a fantastic addition to the operations manual too, with access to information being provided online at the touch of a button. This is a huge plus for the busy franchisee who is in-store with an urgent customer query or an irate customer in front of them. Franchisees also have the luxury of being able to use wireless connections for laptops and internet access via their phones to instantly access important help and advice. These are now really minimum standards and expectations for franchise systems. Good manuals go further and are hyperlinked to avoid lengthy searches for relevant material, as well as being properly indexed and referenced.

Beyond the franchise I constantly remind our clients that an operations manual may help a franchisee run their particular franchise, but should also advise and guide a franchisee on the obligations and solutions of running a small business in general terms. These two issues do overlap, but require many different areas of information to be provided. I believe a franchisor has an obligation to include materials such as where to go to get tax or wage advice. I don’t recommend that the franchisor takes on such a mantle and thereby take on any legal responsibility, but they should certainly include in their manuals how to guide a franchisee on where to get the right advice. For example, links to web sites such as ACCC, Small Business sections of State and Federal Government or even First Aid. Tax, hiring and firing staff, working out gross profits, margins and break evens,

even basic accident treatments should all be included in an operations manual. Even with the higher standards and online presence, many manuals still omit such information.

operations manuals of 600 pages or more that franchisees couldn’t jump over and were so frightened of their volume that they chose never to open them at all!

This is just not good enough in today’s complex business world.

Operations manuals everywhere were busy collecting dust and being totally counter productive to their original intention providing instant answers.

One area that was a common inclusion was a suggested chart of accounts in order to collate information easily at support office. However, this now needs to be treated with caution unless the office issuing this advice has an appropriately qualified person. Check to see if the franchisor has consulted an accountant on this one or you may be getting financial advice from someone not qualified to do so.

Too much information All this advancement then produced the next phase of the operations manual development. Some franchisors began including everything and produced

Franchisors couldn’t understand why franchisees kept ringing them to provide answers to questions that were clearly answered in the manual. The hard copy manual was slowly becoming a dinosaur. Thankfully the age of digital photography dawned and the two paths emerged.

Eye-catching and up-to-date Firstly, the introduction of colour photographs at very little cost gave rise to manuals that were eye-catching, a pleasure to read and, more importantly, very easy to follow.

Business Franchise Australia and New Zealand 61


potentially having operational ramifications and costs for their client. Some also then failed to advise their client as to its contents and value. Sadly, this still happens today, which is why potential franchisees should always seek the advice of a franchise wise solicitor. Fortunately, todayâ&#x20AC;&#x2122;s franchisees rightfully demand a far more professional standard and solicitors are prepared to delve deeper on behalf of their clients to make sure the operations manual does indeed provide real value. After all, it is a large part of what a franchisee pays a franchise fee for in the first place.

Pictures of the hamburger on the grill at every stage of its cooking process left the franchisee and their staff with no questions as to when to turn it over! Training was dramatically enhanced by this development as well. A good operations manuals should always be written with induction and ongoing training in mind. In fact, the training officer within the system is the very best person to be charged with the responsibility of ensuring the operations manual is up to date as a true reflection of the system. An out-of-date manual sees a franchisee quickly lose faith in any of the inclusions. Keeping the manual up-to-date is an absolute necessity. It should always be recognised that an operations manual is a living breathing document. Constant changes in legislation and industry regulations dictate the need for continual reviews and updates. The manual must constantly change to reflect the business evolution; a lack of change may indicate a stagnant business.

Far too many franchisors have very substandard manuals. I have been surprised over the years at the poor efforts that some major brand franchises have made with regard to manuals for their franchisees.

Topic specific manuals Bringing training and presentation to the fore then saw the cumbersome operations manuals being broken down into logical and more easily handled sections. This enabled franchises to have more specific manuals on a variety of topics such as opening and closing procedures, merchandising, human resources and staff, branding, local area marketing, etc. Apart from being more practical, the existence of the various manuals clearly demonstrated to a potential franchisee that the business had indeed been properly documented and systems had been developed and committed to paper. This in turn provided franchisors with a valuable selling tool when recruiting new franchisees.

True value In the past, solicitors who read the franchise agreement that connected the operations manual to the franchise system were also often lax in not insisting upon seeing that the document existed at all, never mind

62 Business Franchise Australia and New Zealand

I am particularly critical of many large overseas brands. Thankfully, Australian and New Zealand standards do tend to be higher. Writing an operations manual, or the supplementary manuals that accompany the main document, is an onerous and very time consuming task. I hope that franchisors continue to improve the operations manual and the benefit it has to their franchisees. Ultimately this will help everyone achieve greater success. Phil Blain has been a franchisee, a franchisor and a highly respected franchise consultant for the past twenty years. He currently heads up the National Franchise Division of the Business Development Company. Contact Phil at: Phone: 0419 044 862 Email: Web:

Make an informed choice. Talk to a franchisee - like me. When all the boxes got a tick the choice was a no brainer.

Call me on 0415 768 034. I’ll tell you more. RECESSION RESISTANT

220% national growth in 4 years.

Patrick Carmody

Award-winning franchisee Sunshine Coast


I enjoy weekends, holidays & Christmas closures.


Workplace safety is mandated by legislation.


Single Van > Distribution Centre > Satellite Shops

MULTIPLE SALES CHANNELS Mobile + Shop + Distribution + Web



I sell to everyone from Abattoirs to Zoos.


Franchise agreement - 5 + 5 + 5 years.


I’m proud to be in the safety business.

The safety professionals!

PROFILE : Ju m ping J-Jays a nd St u ffl ers






hen you are considering buying a franchise, you generally have three options:

make sure they are able to answer all these questions with as little financial exposure as possible - but with enough big brand exposure to fast track the process of success.

A retail store – which usually means seven days a week, lots of staff around you and high overheads.

Jumping J-Jays is committed to helping first time franchisees or first time business owners get the most value for money on their investment and offers the following benefits to get their franchisees up and running a successful business in no time:

A ‘man in a van’ – driving around selling your labour at an hourly rate – which limits your income CAP on sales. A part time franchise – earning income while keeping your other job.

John Newton, Founder of Jumping J-Jays and Stufflers, has been a franchisor for 12 years. He has spoken to thousands of people at franchise shows, seminars and through the franchisee recruitment process. According to John, the same question always comes up time and time again.

If everything goes belly up what will I lose?

• no seven day a week trading • multiple rental equipment to allow you to make money with multiple income streams • the ability to keep a full-time job in the house or continue on with your own careers • no phone answering due to a centralised call centre • group national marketing to make you look BIG BRAND • no overheads like rent, staff or utilities • no building lease of five to ten years

This question is by the far the largest factor in indecision or procrastination when contemplating the purchase of a business. This question is usually followed by: • What if it does not work? Where will I be then? • What will my significant other say? • Will we be able to bounce back financially and career wise? When faced with these questions, John responds with some questions of his own. • Do you know how you will be in business? • Have you owned a business before? • Can you work with your partner? • Can you work under pressure? • How will your family cope? John approaches each potential franchisee to

64 Business Franchise Australia and New Zealand

• no lien over your home or assets • return on investment of under a year Stufflers is a mobile bear building franchise where kids create a unique plush animal similar to the international chain called ‘Build-a-Bear’. However Stufflers is unique because it offers a mobile service that takes the party stuffing adventure to the clients. Jumping J-Jays rents inflatable amusements for kids’ parties and events. These are typically set up in backyards.

Want to know more? Visit the website or email John to get more information on a typically risk free business decision that will get you into business for yourself sooner, with less risk, less stress and more profit. Stufflers Email: Web: Jumping J-Jays Email: Web:

Guaranteed $100k sales in first year!

Jumping Castles Franchises


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This exciting new franchise was launched in Australia in 2010. Building on the successful VDOHVLQ$PHULFDQEHDUPDNLQJVWRUHV6WXIÃ&#x20AC;HUVLVDOODERXWPDNLQJVWXIIHG DQLPDOV DW NLGV¶ SDUWLHV DQG HYHQWV XVLQJ WKH 6WXIÃ&#x20AC;HUV XQLTXH PRELOH PDFKLQH V\VWHP :LWKFORWKHVORYHLQVHUWVDQGVSHFLDOFDUU\FDUWV6WXIÃ&#x20AC;HUVLVWKHQH[WSDUW\SKHQRPHQRQ %HVW VXLWHG WR D VWD\DWKRPH FDUHHU GULYHQ PXP WKDW KDV  GD\V SHU ZHHN available. Email: Phone: 1800 788 335 Web: Be the first to secure an exclusive region! Business Franchise Australia and New Zealand 65



Bernard Bannon – Managing Director


any franchise systems are successful because they fill a specific niche. Particularly these days when people seem to have less and less time to do basic maintenance jobs. One of these jobs, a particular chore dreaded by most people, is oven cleaning. It is messy, it is time consuming and the chemicals purchased at the supermarket smell horrific. And the worst part is, even when you are finished your oven doesn’t look

spotless – it just looks ‘better’ then before you started. Luckily, Ovenu has stepped in and filled this niche. The company was founded in 1994 in the UK by Rik Hellewell, who took advantage of the gap in the market for professional oven cleaning. The franchise was then brought to Australia in 2004 by Janet and Bernard Bannon. “We brought Ovenu to Australia in 2004. We had seen the service in Jersey in the

66 Business Franchise Australia and New Zealand

Channel Islands, where we lived for a year, before returning to Australia. Rik insisted that we operate the business for a year before we could begin to recruit franchisees,” said Bernard. Ovenu has been expanding ever since. The service is hugely popular. According to Bernard, “Once a client has had their oven professionally cleaned, it is very unlikely that they will ever attempt the job themselves again.”

This is good news for franchisees, as most of their clients then become repeat customers. The system is non-caustic and the products have been developed especially for Ovenu, which boasts they are the only oven cleaning company recommended by the Vitreous Enamel Association (this is what the insides of the ovens are made from). One of the biggest benefits to becoming an Ovenu franchisee is the fact that every household in Australia has a cooker/oven of some sort and is therefore a potential customer. Bernard says, “Ask any householder what domestic chores they most dislike and oven cleaning will be high on the list! Our Ovenu commissioned survey confirms this.” As an Ovenu franchisee, you provide the ultimate professional oven cleaning and detailing service using totally safe, caustic soda-free products and hygiene grade, design registered equipment. “Our service is highly valued and in great demand, and once customers have sampled the quality the vast majority become ‘regulars’, using us time and time again,” remarks Bernard. Ovenu offers choices for new and incoming franchisees. You can either be a business owner-operator, where you carry out the work yourself, or after a few months of operating experience, you can recruit others to provide the service while you concentrate on managing and developing the business opportunity into a much larger, multi-van operation. Bernard is very proactive when it comes to helping franchisees achieve their personal goals. He stated, “It’s really up to you…you set the height of the bar and we’ll help you get over it!” Franchisees also receive training in the application of the Enduroshield range of protective coatings. Enduroshield is an Australian company making a big name for themselves with their nano technology coatings for glass, stainless steel and tiles.

Richard and Melissa - Franchisee Brisbane

As an Enduroshield Certified Applicator, an Ovenu technician has an extra string to their bow – with an additional service to offer.

REAL FRANCHISEES – REAL SUCCESS Ovenu franchisees, Richard and Melissa Ramsey purchased their franchise in 2008. Richard said, “We wanted to start our own business, but wanted to do something that was already tried and tested. We wanted to see real examples of how the business would run and have backup support from the franchisor where we needed it, as we had no prior experience with running our own business.” Richard and Melissa were interested in oven cleaning and investigated an initial franchise system. They were not comfortable with the level of information given, or the income potential. They then approached Ovenu. “We met with the Master Franchisors, Janet and Bernard Bannon, and the Queensland State Director, Toby Bowes and his wife Carolyn.

“The information given to us was very concise and it seemed there was good earning potential to be made. They showed us the financial information we wanted to see and we were given a very clear idea of how things worked,” said Richard. “We knew what support we would be given and there was a low start-up cost. We also sensed a high level of professionalism from those we met.” Richard said the support given by the franchisor was excellent. “Initial support was with setup and marketing in our local area. We had help from the Queensland franchisors in holding a business launch in our local shopping centre. We were given advice on how to get editorials with local publications. Our editorial and launch soon gave us six weeks of solid work! “Support was provided very promptly over the phone and onsite training was given over a two week period. We had assistance with setting up the work vehicle. The franchisors always make themselves available to answer any questions we have and they promptly fill our orders for cleaning and marketing supplies,” Richard said.

Business Franchise Australia and New Zealand 67


The Ovenu franchise is a family business for Richard and Melissa. Melissa does the administration work while Richard focuses on the hands-on side of the business. Sharing the duties involved allows the couple to run a successful business together. According to Richard and Melissa, one of the great benefits of running the Ovenu franchise business is the flexibility they have. “We take holidays when we want, or take a day off to attend our childrens special events at school.” Richard said, “I can be very flexible around the times that our customers request and I am working less hours than I was in a full-time job. I also get to spend quality time with my wife and two children – which was one of the main reasons for wanting to change careers.” Richard and Melissa would like to bring a subcontractor in to share the increased service demand in their current business and hope to expand their franchise area as a further investment in their future. Ovenu franchisees can start their business for a very reasonable start-up cost and get working right away. John Portelli, an Ovenu

franchisee in WA, shares his experience in being a franchisee. John had tried a variety of different occupations in different industries and in different countries! John had served in the US Army, had his own hotdog cart in Europe and worked in building maintenance in New York for a while. When John returned to Australia, he worked for some time in a factory. It was at this point that John decided he wanted to get into business for himself. By choosing a franchise, he could be his own boss, be in control of his time and make more money. “I chose Ovenu for many reasons. I can work on my own, the job is easy to carry out and you drive to different places everyday. It is just great,” said John. Having an Ovenu franchise gives John the freedom and flexibility to be in control of his life. “I make more money and I have more time. It just can’t be any better,” he said. “My son, Terence, works with me and he does a fantastic job and loves what he does.”

John Portelli - Franchisee W.A.

John purchased his franchise in 2010. He was trained by Ovenu to carry out the job according to their specifications and standards. Ovenu showed John how to dismantle the ovens, use the appropriate tools and produce superior results which would have his customers (and their ovens) gleaming! Ovenu also provides training in MYOB, so franchisees can confidently handle their bookkeeping and invoicing. John concluded by saying he hoped to expand his business in WA. “I am proud to be an Ovenu franchisee and I’m very happy with my choice, “ he said. With a low start-up cost, a straightforward and consistent service that is in great demand, backed up by superior support at the franchisor level, Ovenu is an appealing franchise opportunity. If you would like more information on becoming an Ovenu franchisee, Janet and Bernard would be happy to talk with you. Please contact them at:

Richard Ramsey - Franchisee Brisbane

Phone: 1300 683 682 Email: Web:

68 Business Franchise Australia and New Zealand



BUILD WITH US Looking for new franchisees across Australia to keep up with demand

“Total Tools appear to us to be the leader in the Australian market in the Professional Trade Retail sector.”

“Our company’s growth with Total Tools has been outstanding and we consider them a great retail partner.”

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6/12/11 5:28 PM


Would you fish where there are no fish to catch? We all know the answer is NO! There is no way you would spend time getting your boat ready, packing your gear, getting to the fishing spot and then sitting waiting for the bites if you knew there were no fish!

And yet in your business, you could be doing exactly the same thing. Especially when you decide to attend a network function without putting any thought into it before going.

I know without a doubt that there is potential in every group of people that you meet. What we need to make sure we are doing is maximising that potential every time.

Here’s the thing – we are told that networking groups are important for our businesses, so we know we should go. Yet most people don’t actually know what to do when they get there.

Often when meeting these groups, we have the tendency to prejudge – this is dangerous because you don’t know who these people might know.

So in general, we just pick a group and go along! The problem with this – we are missing the point – we need to put some time and thought into it.

70 Business Franchise Australia and New Zealand

However, if you are going to take the time and put in the effort, make sure you are in a group that is likely to have people attending who would be interested in your offer. I will give an example of this a little later.

“You need to understand people on a deeper level in order to connect with them – that’s where the business comes from.” Bill James, Managing Director, Inspired Learning Systems Ltd.

Firstly, make sure that you understand your target market. I don’t mean just the dollars, ages, demographics etc. You need to go deeper. You need to understand people on a deeper level in order to connect with them – that’s where the business comes from. So ask yourself – what’s really important to them? Is it family, a charity, an organisation or maybe a belief? Can you find one common thread among your customers? Once you set aside some time to answer these questions – you might discover the answers are not what you thought they might be. For example – I have taught financial literacy for over 17 years, and when I wanted to take it to the corporate market, I racked my brains to find a common denominator. In the end, I realised that the decision makers at a corporate level were the human resource managers! Once I had this vital piece of information, I started to look for an organisation that was full of human resource managers.

Take the time to work out what makes this group different to other customer bases and adapt your approach accordingly.

In the end, I joined the Human Resource Institute of New Zealand and became surrounded by my target audience every time I attended a meeting – and the business followed.

• the problems that you can solve?

In addition to the organised groups (such as BNI), there are many informal groups, as well as thousands of associations! The opportunities for you and your business are endless. When you have gathered a list of organisations, groups and associations that you believe would be beneficial to your business, it is important to learn what bait these fish prefer.

What are: • their prime motivations? • the appropriate types of business language?

always spotted quickly and it’s very hard to make a second first impression! So now its time for you to find out what fish you should be looking for. Find out where they congregate, find the right bait to attract them, get your fishing tackle ready and put the sign on the door…‘Gone Fishing!’ Remember, in order to make the most of every group you belong to, you need to put in the time and effort.

• the terms of trade and any others areas that are unique to them? Spend time fine-tuning your approach and offering, so that you strike the right cord with your audience. Every organisation and group has their own idiosyncrasies. If the bait is not right – the fish will not bite!

Bill James is Managing Director of Inspired Learning Systems Ltd. He is internationally recognised for his ability to show others how to ‘find and land’ new business with easy to understand and easy to use ideas.

One last thought – and it is something that I always stress as being paramount – be genuine in the service you provide and the desire to help solve their problems. A fake is

Contact Bill at: Phone: 09 441 2164 (NZ) Email: Web:

Business Franchise Australia and New Zealand 71

e x pert a dvice



n franchising, both franchisors and franchisees share the risk of doing business with the other. You simply just can’t expect your franchisor to do everything for you. Franchising doesn’t work like that. You need to put in, so you can get out of it what you want. No blame game here, I’m afraid! In sharing the risk, you also share the responsibility of honouring the terms, conditions and obligations of your role (which are outlined in your franchise agreement). The only way you are going to honour your obligations as a franchisee is through learning. Learning is your number one ticket item for success, as what you learn and how you learn develops the knowledge, skills and attitudes required for franchise success. Learning is the process of acquiring knowledge, developing powers for sound reasoning and judgment, and generally preparing yourself mentally and emotionally for ‘being’ a franchisee. What we learn is demonstrated in what we do – how we act and behave. I believe that the great aim of franchisee learning is to sustain a level of competency required for ethical, compliant and profitable business management, operation, growth and engagement within the Australian franchise community. However, it’s a two-way street shared with your franchisor. You are accountable for continually developing your business management skills and abilities. Franchisors are accountable for supporting your learning and providing feedback on your progress.

Your franchisor is accountable for:

You are accountable for:

...having a clear list of management and operational knowledge, skills and attitudes required for franchisee success…

...regularly assessing yourself against these factors and creating an action plan on how you are going to achieve these success standards…

Great franchisors will conduct a needs analysis against these requirements, tailoring training and coaching directly to your needs.

Never assume you know it all!

...delivering an induction program that addresses how to both operate and manage the business…

...attending, participating and completing the requirements of the induction program…

Some franchisors choose not to cover the legal requirements that are directly related to setting up your business, ongoing business obligations and being an employer. Information can be sourced from the Australian Tax Office, Fair Work Australia and your professional advisors.

Be open to learning new and different things, even if you’ve been in business before.

...having all trainers and in-field managers qualified in Certificate IV in Training and Assessment, Diploma of Franchising and a relevant industry qualification…

...brushing up on your own skills to effectively train and coach your team – even if your team is your family…

Well educated trainers and in-field managers have the tools to help support your learning and business performance.

How adults learn in the workplace requires a special set of skills that allow you to further drive business and team performance.

72 Business Franchise Australia and New Zealand

Before being open for business, you should be able to demonstrate key operational processes as well as the tasks you have to complete on a regular basis to ensure you are complying with the law.

Successful franchisees get involved; they never burrow themselves away, cutting themselves off from the rest of the network.” Julia Camm, Founder, Corven.

...maintaining an annual program of ongoing learning and development, such as franchisee meetings, workshops, webinars and conferences…

...attending, participating and learning as much as you can from your peer franchisees, from the franchisor team and special guests… Successful franchisees get involved; they never burrow themselves away, cutting themselves off from the rest of the network. They roll up their sleeves and know they will always learn something!

...conducting in-field audits and reviews on you and your business…

...preparing and participating in regular reviews and being open to candid, constructive discussions about moving forward, step-by-step…

I am a massive fan of trainers and infield managers who work in franchising. Massive fan. These hard-working individuals are the ones you will have the most contact with throughout your franchisee learning journey. Their role is to continually measure, review and execute plans for business improvement and helping you achieve success. How cool is that?!

Reviews and audits discover opportunities for improvement in all aspects of your business. There is much to learn from a fresh set of eyes, looking into your business.

...implementing practices that identify and support franchisee language, literacy and numeracy learning challenges…

...discussing language, literacy and numeracy issues with your franchisor…

It is the franchisor’s responsibility to support Non-English Speaking Background (NESB) franchisees, helping you translate and transfer your experiences and qualifications into action.

Nearly every human on the planet has challenges with learning, language, literacy and numeracy. It is nothing to be embarrassed by nor hide behind, using it as an excuse. It’s just a matter of working with your franchisor on how you best learn and how the communication and reporting requirements of the role can be adjusted to suit your abilities.

The table sets out some brilliant strategies that support franchisee learning and outlines the mutual responsibilities franchisors and franchisees have in enhancing learning outcomes. As a prospective franchisee, you can refer to the items listed in the table to assess your franchisor. • Do they have these things in place? • What evidence can they provide, such as the outcomes and schedule of the induction program and ongoing learning and development calendar? • How will they support your learning challenges and needs? But know this... learning to be a successful franchisee requires a commitment to continually measuring your ability to manage and operate the franchised business. Learning will never happened if nothing gets measured. Julia Camm is the Founder and Lead Consulting Academic with Corven, a research and education consulting firm. Julia has been consulting to the franchise sector since 1995 on maximising adult learning outcomes and is currently completing her doctorate on franchisee education. Contact Julia at: Phone: 1800 65 15 45 Email: Web:

Business Franchise Australia and New Zealand 73


TOP FRANCHISES IN YOUR PRICE RANGE The franchise industry, like any other industry, has a wide variety of options for first time business buyers. The difference with franchising is the foundation behind the business, regardless of size.


f you are hoping to buy a business and have visions of being your own boss, doing things your way and ‘figuring it out’ as you go, you have most likely not thought things through. Although many stand-alone businesses do find success, a stand-alone business, regardless of size, requires an immense amount of thought, planning and follow through – and this is before you open your doors. If you are dreaming of a small shop in your local village and think you can make a go of it, ask yourself just a few questions before you go any further with your visions of success:

74 Business Franchise Australia and New Zealand

What type of business would you start? Do you know about this business? What is the investment? Do you have a business plan? How will you select your site? Have your researched the area? What is the foot traffic, the demographics? Do you need staff? How much will you need to pay your staff? What type of insurance will you need? How will you secure your bank loan? How will you manage your accounts? Do you have a strategic plan for the first five years? What equipment will you need? How will you fund this? What are your cash flow projections? How much inventory will you need? What is your projected ROI? Are you overwhelmed yet?

These are just some the questions which must be answered before you can assess whether the business has the potential to be successful. The next, and most important question is, ‘Are you ready to do this alone?’

BENEFITS OF A FRANCHISE This is where franchise systems step in. Imagine if you could buy a business and all these questions had already been answered. And not only that, the exact business you wish to buy had already been opened in another location and was running smoothly and successfully. This is the cornerstone of franchising. When you buy a franchise, you are not only buying the business, but the expertise of the franchisor and a business model that has been proven – over and over again. Instead of having to start from scratch, you are given the tools and training necessary to get your business up and running as soon as possible. You simply need to add the dedication, passion and commitment. So, you are now convinced that a franchise may be the way to go. Which one do you choose? First of all you should decide what sort of business you would actually enjoy. If you are venturing down this new path of life and planning to own your business, it would be a good idea to find something you are passionate about, something that would excite you on a daily basis – a career which would make you happy!

Once you have a few ideas about the type of business you would like to own, you must now decide what sort of investment you are willing (or able) to make. Franchises come in many packages – from the very small mobile service franchises to the large shopping centre retail outlets. Where do you fit in? It is a good idea to take a closer look at these franchise systems (and the investment required) and see which price category fits best.

LOW INVESTMENT FRANCHISES $5,000 to $50,000 These franchise systems are primarily service based and can be owned and operated by a single person. Benefits of this type of franchise often include: • low initial investment • no overhead • no staff

• ability to work part-time or full-time • work from home or in the field • a set territory

• limited equipment

• flexibility in working hours Some drawbacks with the low investment franchises include a lower return on investment as well as having no staff puts all the pressure on you. However, this suits some individuals perfectly. Low investment franchises appeal to many people who are looking to either supplement their income with a part-time business or perhaps one partner will continue to work at their current job and the other partner takes on the franchise. The low return on investment assumes that the franchisee will not pursue growth. Despite the minimum investment required for entering into these types of franchises, the possibility does exist to expand. This can be done by consulting with the franchisor and either expanding your territory or taking

Business Franchise Australia and New Zealand 75

feature cont. on another territory, or taking on more staff to accommodate more work. There are many cases in which franchisees have started out with a single mobile or service based franchise and grown it to include multiple territories with a handful of staff. The other option available for motivated individuals is to pursue is becoming an integral part of the franchise system – as a trainer, manager or even master franchisee. If you are thinking this might be the way to go, just remember that despite the fact this may not cost as much as other franchise systems, it is still a business – your business – and you should prepare and run in accordingly.

MID INVESTMENT FRANCHISES $50,000 to $150,000 These franchise systems are often still mobile or service based, however the increase in price is usually due to an increase in vehicle size and/or equipment needed for the business. This price range also includes some businesses which have a retail site, which brings about a whole new level of commitment. • Moderate initial investment

• No overhead or small retail site • No staff or minimul staff

• Work from home or in the field • A set site or territory

• Increase in equipment

• A higher return on investment Drawbacks to consider include the fact that adding staff increases responsibility as far as reporting, wages, taxes, etc. Adding a site increases the complexity of business as far as leases, insurance and other site specific obligations. An investment of $50,000 - $100,000 is still a reasonable amount of money. Keep in mind this is the initial investment though, there will be a substantial amount of other costs involved and you must budget for these as well. As with all businesses, if they are successful, a higher level of investment should yield a higher return. You must look carefully at the financials for this type of investment to make sure this holds true. Check with your accountant as well. Along with your accountant, you should also have legal representation. This may not be as vital (although highly recommended) for a low investment venture, but once you start looking at bigger businesses with higher buy-

ins, you should start bringing in your own team of experts to analyse the information given to you by the franchisor.

HIGH INVESTMENT FRANCHISES $150,000 to $450,000+ This is serious business. If you are entertaining the thought of putting up $450,000 for a business, you must be certain that you can actually afford it. If you leverage too much, you may be stretching yourself too thin and the stress may not be worth it. You must also be sure you have done your full due diligence on the franchise system, the franchisor and the specific franchise territory or site you are considering. Just because you are going with a well-know or well-established franchise system, doesn’t give you an excuse not to do your homework. You should be thorough and realistic. When you are looking at the franchise and the financials, be ruthless. Assume a worstcase and best case scenario. If you can see yourself pulling through the toughest scenario and have plans in place to cover this, you are starting off in a good way. This is also the point where not consulting franchise specific experts would be a fatal error. The industry has extremely talented professionals who specialise in franchising – use them. If you think the additional cost to hire these folks is too high – imagine not using them and having your $450,000 business fail. Which expense would you rather absorb?

76 Business Franchise Australia and New Zealand

You should consult an accountant, a lawyer and a banker. They will help guide you and be sure that all the documents you need are provided and the franchise agreement is legally sound and covers you as the franchisee. They will make sure the financial figures for both the purchasing of the business and the expected returns on the business are sound and realistic. They will also be able to guide you legally through the myriad of paperwork involved with buying a business. One of the biggest benefits of buying a high investment franchise, is the possibility of much higher returns. The other advantage is the fact that many of the ‘bigger’ franchises are actually well-established and have strong, proven business models.

REGARDLESS OF PRICE The decision to buy a franchise is a smart one. The franchise industry remains strong and the framework of support and training gives you a huge advantage over buying a stand-alone shop. You are signing on with a business that has tried and tested its methods, its products and its business model. You will also be buying into a huge community of fellow franchisees, not only within your given system but everyone in franchising. The Franchise Council of Australia (FCA) and the Franchise Association of New Zealand (FANZ) both bring franchisees and franchisors together through various events and are also there to support the industry as well as individuals within the franchising realm.


Large >$150,000

Appliance Tagging Services

Medium $50,000 – $150,000

Austvending Pty Ltd

Back Care & Seating

Battery World Australia

Fastway Couriers


Brazilian Beauty (AUST) Pty Ltd

Frogs House Washing

Clean Green Strata

Caltex Australia (Star Mart)

Jim’s Fencing

Duster Dollies

Cheesecake Shop, The

Jim’s Mowing

Espresso Essential

Chicken Treat

Jumping J-Jay’s Castles & Slides

Independent Property Inspections

Ella Bache

Kwik Kerb

Leather and Vinyl Doctor, The


Nanotek Car Cleaning

Leadership Management Australasia

Grill’d Healthy Burgers


Magnetite (Australia) Pty Ltd

Hudson’s Coffee

Read and Exceed Pty Ltd


Just Cuts

sKids Australia


Lava Carts Pty Ltd

Snap-on Tools (Australia) Pty Ltd

Shine It Stainless

Nando’s Australia

Spray Pave Australia




Starshots Photography

Plus Fitness 24/7

Stufflers Franchises Pty Ltd

Tasty Trucks

Red Rooster

V.I.P. Homes Services (Australia)

Thexton Armstrong

RP Vending

V.I.P. Homes Services (New Zealand)

Yong Real Estate

Safetyquip (Australia) Pty Ltd

Small <$50,000


Anytime Fitness

Schnitz Snap Fitness Snooze Sleep Well Pty Ltd SumoSalad Taco Bill Mexican Restaurants TeleChoice Telstra Corp. Ltd Total Tools United Petroleum

Business Franchise Australia and New Zealand 77

e x pert Advice e xpert ADVICE

Stake your claim

What you should know about your site or territory


am often blown away when I meet franchisees who have come on board to a franchise system, and when I ask them what they know about their site or territory, there is a stunned silence. Having invested from $100,000 up to a couple of million dollars, it amazes me how little has been done or how little the franchisee actually knows about their site or territory allocated within the franchise agreement! A friend of mine has a German Shepherd and a Beagle. He describes how they get up each morning, and when they go outside, the German Shepherd stands high and takes in the big picture. He looks around the fence lines, probably looking for possums and other intruders. Meanwhile, the instant the Beagle is out the door, the snout is down, looking for scents. Which one are you? If you identify with the Beagle, you simply walk the streets and look at the very local view. Who are your neighbours and where

are the roads you can drive around to cover your territory? The German Shepherd type focuses more on the helicopter view. You want to know what your territory is like from a bird’s eye view (the demographics), as well as on the ground. Sometimes I think some franchisors are like the Beagle, with little interest in the demographics or the overall picture of the area.

2. A service business – you have an allocated territory, working mainly at your client’s premises. When considering buying a franchise and finding a location, this will probably be one the biggest financial commitments of your life. In most cases, the funding source will have their hooks into that as well.

Let’s break the market down into two types of franchises:

The size of the franchise system should give you some comfort. Most established franchise systems have a vast amount of experience and systems in place for choosing a prime and profitable location. If the system is young (and small) they may be using the ‘wet finger in the air’ approach. Hopefully they have a more complex and intelligent system for assessing the site selection. If there are not enough sites to do a quantitative analysis, you would like some confidence that some ‘qualitative’ work has been considered.

1. Bricks and mortar – a fixed shop/ facility from which you do business.

Areas you and the franchisor should be considering include:

Depending upon the amount of investment and the type of franchise business you are purchasing – the specifics of your territory or site allocation will differ. So what can and should be done by you and your franchisor to give you some confidence in what you are investing in?

78 Business Franchise Australia and New Zealand

“Most established franchise systems have a vast amount of experience and systems in place for choosing a prime and profitable location.” Peter Buckingham, Managing Director, Spectrum Analysis.

ratings and the demographics of who lives around the centre. The franchisor can benchmark the current stores to see what ratios are being achieved such as sales/MAT of the whole centre – and then determine if you would get your share. c. The best franchisors undertake some forms of modelling to statistically evaluate the range of sales a store should achieve. This should give you confidence (even if they, legally, will not show their internal figures) that they are doing a good analysis before they take your money.

IN A SHOPPING CENTRE • Get the numbers. Shopping centre statistics such as GLAR (Gross Leasable Area Retail), MAT (Moving Annual Turnover) and pedestrian numbers are all available via the Property Council or on the web. • A close-up view of your location. Where in the Centre should you be? What type of precinct is best? Who is your competition and where are they located? Think like the Beagle, sniffing around and discovering what is happening in the immediate area. • A broader view. From a more broad perspective, you can access some demographic information from www. ( the Australian Bureau of Statistics) website, and look up Census data, which will give you some understanding of the postcode and socio demographic of the nearby residence.

• If these look good, and hopefully align with what you are selling, you are doing well so far. • The last consideration is what we call an Analogue model. This means you look for some sites in similar situations, and see how they are going. For instance, if you would like to open in a regional shopping centre (30,000 – 50,000 sqm), are there others of this brand in that size centre and how are they going? a. If you are going with a larger franchise system, do they have any sales prediction modelling (which they may not be prepared to share with you), and if so, are they confident the store should work well? b. The other thing a franchisor can do is called benchmarking. We have a database of the top 200 shopping centres in Australia in terms of their GLAR, MAT etc, and also their socio economic

d. If the franchisor cannot convince you they have some process to estimate your future sales – how can they instil confidence in you that you will make money and survive?

QUESTIONS TO CONSIDER WHEN CONTEMPLATING DOING BUSINESS IN A SHOPPING STRIP • What is the strength of the shopping strip and what are the major generators that will pull potential customers? • Where in the shopping area are you located in terms of the busiest to the quietest section of the strip? • Can you measure the car and pedestrian traffic that you will be relying on to bring in customers?

THE SERVICE BUSINESS These days many new franchises are service businesses. This could include working from home, or at a group office. Most

Business Franchise Australia and New Zealand 79

e x pert Advice

service businesses offer you a territory – an area where all the leads come to you, and hopefully you can exclusively market within this area to gain new business. The logic of how these territories are established MUST be of high interest to you. Typically, with small, start-up franchise systems, they start with a very simple map and divide it into visually obvious territories. The more mature the service franchise, the more attention has normally been paid to making this a fair distribution. It is best to think in terms of ‘units of demand’, where there is a balance between having more or less favourable customers to the service you are providing. This is balanced by a larger or smaller territory, in terms of the number of households or persons. For example, if two postcodes have 10,000 persons each and you are home servicing exotic vehicles, then the high socio economic postcode may be worth 20,000 units of demand, and the low socio economic postcode only 5,000 units of demand. What this means is that you will most likely be able to sell four times more in the higher socio economic area – as these people have money to spend on high ticket items. This makes the area much higher in regards to units of demand. If you need 50,000 units of demand to support your business, you may only need 30,000 persons in a very high socio economic area, but in a lower socio economic area, you may need 100,000 persons to generate the same percentage of sales. If territories are cut randomly, or even by equal population, some will flourish, and some will starve. Good franchise systems, like the larger mortgage brokers, act in this way. You must be more careful when it comes to other systems as their strategy for analysis may be a bit more random.

Traffic Estimate – Prahran Victoria

TRAFFIC ESTIMATES The last area you may find that differentiates the larger from the smaller players, especially in bricks and mortar operations, where there is a reliance on passing traffic, is the traffic estimates. Whilst there are some State Government websites and local Council counts available, the large franchise systems, including the largest fast food, and the largest oil company, now have traffic estimates in their computer systems. A new website is also available which will allow you to identify a location and purchase a map of the surrounding area – about 2km x 2km with the average weekday traffic, and also the commercial vehicle traffic if required. Please feel free to give us a call to discuss this new service.

SUMMARY Don’t be caught out when your business fails and you later ask, ‘What was the franchisor

doing before he took our money?’ There is information and there are processes available to assist you (and the franchisor) to make better decisions. If the franchisor is large and established (and probably charging more to join their system), the quality and quantity of work done behind the scenes to make your business prosper should reflect the size of the franchise and the size of your investment. Peter Buckingham is the Managing Director of Spectrum Analysis Australia Pty Ltd, a Melbourne based geodemographic and statistical consultancy. Peter is a Fellow of the FCA. Spectrum specialises in assisting clients with decisions relating to store and site location using various scientific and statistical techniques. For more information contact contact Peter at: Phone: 03 9882 6488 Email:

80 Business Franchise Australia and New Zealand






Since becoming a Steamatic Franchisee, Kevin Hartyâ&#x20AC;&#x2122;s business has gone from strength to strength


5/6/09 4:33:32 PM

PROFILE : ch ick en t r e at

Chicken TREAT! C

hicken Treat is a proud Australian owned and operated company that has built an enviable reputation over more than 30 years. The Chicken Treat network is continually growing and currently consists of close to 100 stores, which means there is limitless opportunity for the right candidates to join an iconic community focussed brand.

With the substantial backing of the Quick Service Restaurant Holding (QSRH) Group behind the brand, Chicken Treat enjoys significant buying power in products, marketing systems and advertising reach. All of these aspects combine to position Chicken Treat as the ‘home of your favourite chicken’.

If you can see yourself as a passionate business owner, enjoying the enviable reputation of being your local community hero, please read on.

Successful people practices

A unique brand Chicken Treat is a leader in the highly competitive quick service restaurant industry for good reason. It combines highly creative and effective marketing with strong branding, advertising campaigns and an innovative approach to product development. Chicken Treat continues to stand out from the rest with the help of its iconic animated and much loved ‘chicken’, and the choice it

offers customers - with 12 hour marinated succulent slow-cooked rotisserie and lightly spiced countrystyle fried chicken products.

At the heart of any successful business is a successful people recruitment and development strategy. Chicken Treat Brand Franchise Manager, Neil Soares, shared some of the key learnings from years of successful franchising. “Our most successful franchisees have a number of key traits and behaviours in common. They share a genuine passion for the brand and a willingness to work hard. They are often motivated by the challenge of owning their own business and taking control of their financial future.

Cut out our great deal

2 Chicken Rolls & 2 Regular Chips


$ 95 Hand coupon to cashier to redeem offer. One coupon per customer. Not valid with any other offer, discount or promotion. Price valid at all Chicken Treat stores. Price will vary in country stores. Offer valid until 28.02.2012.

“We know franchisees who actively work in and on their business are significantly more successful than those who don’t expect to be involved in the daily operation of their store,” said Neil. Whilst Chicken Treat provides extensive training to all new franchisees, it is clearly advantageous to have a basic understanding of business principles such as budgeting, controlling costs, stock and cashflow.

A franchisees’ perspective Chicken Treat views its franchisees as true partners and members of its extended team, which is why they invest so heavily in their recruitment and retention strategies. Marcus Delany is a successful multi-site Chicken Treat franchisee who spoke of his experiences within the brand. “To be honest, I sort of fell into franchising when the store I managed became available. While I was familiar with the systems, I needed and appreciated the assistance I received to further grow the business,” said Marcus. According to Marcus, the main benefits of a Chicken Treat franchise stem from group marketing and brand strength, which he said adds to the top line and overall value of his business. “We rely on the franchisor to support us with successful marketing programs and negotiating better cost of goods. My time is spent in growing my business, supporting other franchisees and the brand. “I start the week with administration, then spend the rest of my time developing better internal, group and local area marketing systems. It has been hard work, but the efforts have definitely paid off,” said Marcus.

For further information While there are many upsides to owning your own business, potential franchisees are encouraged to seek independent advice, conduct their own research and to be realistic about the level of commitment involved. “Franchising is a hands-on business and requires a great deal of effort and sacrifice. It can have a significant impact on those around you, so having the support of your partner and family is critical,” said Neil. If you are interested in learning more about the Chicken Treat system you can contact Neil Soares, Brand Franchise Manager, for a no obligation chat at: Phone: 0409 161 516 Email: Web:

82 Business Franchise Australia and New Zealand


For franchise opportunities please call Neil 0409 161516 or email CT00205398 Franchise Ad A4 FINAL.indd 1

17/10/11 9:18 AM

PROFILE : A n y t i m e Fi t n ess

Strong Year of Growth Ahead for Anytime Fitness Australia


ustin McDonell and his sister, Jacinta McDonell Jimenez, launched the highly successful US franchise Anytime Fitness into Australia in 2008. With over 1700 clubs and 1.3 million members worldwide, since Anytime Fitness’ launch it has become the quickest growing segment of the world’s fastest growing fitness chain. There are currently over 100 clubs open throughout Australia and 100,000 members, with numbers set to grow steadily this year. Last year also saw the company win numerous awards, including placing in the BRW Annual Fast Starters 2011 issue. Anytime Fitness Australia was listed at number 46 in BRW’s run down of the 100 fastest growing companies in the country, and the fitness franchise was the only fitness organisation to make the top 100 cut. In 2011 alone, 44 Anytime Fitness clubs opened in all major States (QLD, VIC, NSW, SA, WA, ACT) and 38 new franchisees became part of the team. Of the 246 territories sold since the 2008 launch, 102 were sold in 2011, and 102 clubs are

projected to open this year across all major States. Illustrating the success of being a part of Anytime Fitness is franchisee Steve Rollings. Steve is the perfect example of many of Anytime Fitness’ club owners who become multi-unit franchisees, with statistics showing that over 55 per cent of Anytime Fitness franchisees own more than one club or territory. Steve Rollings talked about his initial decision, “I chose Anytime Fitness nearly three years ago because of its unique ability to allow me to run multiple Anytime businesses ‘remotely’. This gave me the capacity to create a fantastic income and lifestyle. I have a young family with four kids, and I haven’t worked a weekend or public holiday since I’ve been with Anytime Fitness! Quite a change from when I used to own a few franchise pizza shops and was always working crazy hours. “I love the fact that my members can use my Anytime Fitness clubs 24/7. We can provide them with the latest gym equipment, and my

84 Business Franchise Australia and New Zealand

staff wages are one third of our competitors’ gyms. This has allowed me to grow from 1 to 10 clubs in three years, with more due to open in February 2012. I’ve experienced a 500 per cent increase in revenue and profit each year, and have gone from 0-45 staff!” Justin McDonell commented, “We have seen amazing growth since our launch in 2008, and 2011 has been a record year for us. We finished 2011 with 120 clubs open and expect to be at 200 by the end of 2012. “We are also still experiencing record interest for new franchise territories and November 2011 was a record sales month for us.” Anytime Fitness provides the perfect opportunity for people who want to own and operate a successful business, but also keep the flexibility and freedom to maintain a happy work/life balance. If you are interested in becoming an Anytime Fitness franchisee contact: Phone: 02 9415 5300 Email: Web:




ou may have just purchased your first ever franchise store or you may have years of franchise experience. Whatever your situation, business insurance is certainly not a topic of great discussion and it is generally a last minute thought. It generally is considered when: • you come to negotiations with the franchisor • you wish to enter into a lease agreement • your renewal is about to expire or has just expired • a demand is placed upon you by a third party (such as a shopping center manager or a contractor) to provide proof of insurance At this point you look for insurance cover to satisfy those third party needs. At the bear minimum, these third parties will ask you to provide proof of insurance for liability, property and if you are a retailer, glass cover. However, sometimes it is common to overlook the details in an insurance policy and only check the fine print when something goes wrong. The more recent events of bushfires, floods and cyclones in Australia have certainly put insurance back in the spot light. Fred Nadde, Director of Capital Mutual Insurance Brokers, gave insight into the importance of insurance. “Having worked for 25 years in the insurance industry for insurers, as a broker , a franchisee and also as a consumer, my single most important advice to my customers is don’t leave it to someone else, always take some ownership in understanding what you are paying for irrespective of who you buy insurance from,” he said. The choice of insurance outlets is varied

- with a range of insurance companies, insurance agents and brokers, banks, building societies and these days even supermarket chains and post offices all marketing some form of general insurance. The most important question is whether you want someone to act on your behalf or on behalf of the insurer. If you want someone to act on your behalf similar to your accountant or business advisor, then talk to an insurance broker. Take a moment to choose the type of insurance broker suited to your business. Insurance brokers similar to other professionals specialise in different areas of business. If you’re buying a franchise, ask the franchisor if they have an insurance facility already established with an insurance broker who understands the type of business you’re buying. Having dealt with similar franchise operators in the past, the broker may have a realistic understanding of the level of stock cover required, fitout and replacement cost of contents and any other franchisor requirements. At the same time you should also seek the services of another independent broker who may handle small business insurance and will also understand the insurance needs of a small business. This will allow you to receive advice from two different businesses before you make a decision on whom to choose to help you. Your decision should not be purely price driven. It should be based on who you feel you connect with best, the advice they give you, the communication process, the quality of detailed documentation provided, the specific level of coverage, the insurer providing the security and the claims assurance given to you.

86 Business Franchise Australia and New Zealand

Paying the money upfront is the easy part; the hard part is to ensure you receive the advice and service - especially in time of a claim. A good quality broker can add value to your business by coordinating different parties to minimise your loss and get you back on your feet as quickly as possible. Secondly, choose a level of coverage you are comfortable with from the advice given. For example, consider where your business is located, the type of goods you sell and your exposures. If you’re located in a shopping strip - water damage, cyclones and burglary may be perceived a greater exposure to your business compared to a business in a shopping center where leaking pipes above the ceiling or sprinkler damage may be of a greater concern. Similarly, the goods you sell have different exposures. If you sell consumable items, a minimum of $20 million liability coverage may be required, compared to a retailer of costume jewellery, where the exposure is less perceived and $10 million in coverage is sufficient. In some situations, as a franchise,e the decision is removed from you and is set as a minimum by the franchisor (on advice or from the landlord of a shopping center). Importantly, always read what is given to you, five minutes of your time at the beginning on an important topic can save you hours of headaches later. One policy does not always fit all! If you would to speak to Fred Nadde, contact Capital Mutual Insurance Brokers at: Phone: 03 9819 7159 Email: Web:


D fr A

W ob ca ce

B pr pr m


• • •

O co in

Franchise Business Insurance Do you want to save on your existing franchise or business insurance ? Are you buying a new business? Whatever your reason, Go online at and obtain a quote within minutes for over 70 different occupations. You can also place cover online and get all your documents including certificates of currency.

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But that’s not all! If you want some advice, we have a team of professionals who can help with any of the following insurances at prices that are very competitive and products tailored for the retail market, franchisees and franchisors. We can insure:-

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The Franchise Directory is packed with valuable articles to help guide you through the franchising process. Some of the top names in the industry contribute their expertise in regards to researching, finding and evaluating possible franchises.



Search through

1500 Listings to find the right franchise for you. This annual publication is available on newsstands and magazine racks throughout the year. It is also sold at all the franchise expos in Australia and New Zealand or through the Business Franchise website:


88 Business Franchise Australia and New Zealand



â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;d definitely recommend Ovenu to any potential franchisees. Itâ&#x20AC;&#x2122;s a great business with massive potential. There is a great work/life balance and it puts you in control of your own destiny.â&#x20AC;? â&#x20AC;&#x153;There is a fixed fee so you know exactly what your outlay is, everything you need to start trading is included in the franchise fee - all you need to purchase is your Ovenu van. The franchise model is very simple; itâ&#x20AC;&#x2122;s great for those who want to take control of their life as you get back what you put in.â&#x20AC;? Matt Chambers, NSW State Director


â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;ve never had so

much fun at work!â&#x20AC;? Clare Williams, Owner Operator

Work in your community Low entry cost No retail rents If you too would like to work with children  and independently own and operate your  own sKids Out of School Hours Care  (OSHC) franchise, then call the award  winning team at sKids on (08) 8272 8488.

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FCA AWARDS 2012 Fca Excellence In Franchising Awards



ollowing the success of the 2011 FCA Excellence in Franchising Awards, there has never been a better time to enter into the running for the 2012 edition of these prestigious awards. Organised by the Franchise Council of Australia, the FCA Excellence in Franchising Awards recognise and reward distinction and provide a platform for companies and individuals to showcase the amazing work they do in the franchising sector. Chair of the independent judging panel, Professor Andrew Terry, from University of Sydney Business School, said, “The awards process allows people to see where and how they can improve their business and systems to enable them to improve it, to the benefit of not only owners, but their customers as well; in essence, everyone who enters these awards is a winner.” Regional categories opened in late December and close on 1 March 2012, with full submissions to be provided by 15 March 2012. The awards will be announced at gala dinners at the culmination of each state conference in 2012.

The Regional categories are as follows: Franchisee of the Year - less than two staff Franchisee of the Year - more than two staff Multi-unit Franchisee of the Year Franchise Woman of the Year Field Manager of the Year Franchisee Community Service This is an exceptional opportunity to recognise excellence within a franchise system and gain positive exposure in and beyond the sector. Success at the awards can increase brand recognition, customer enquiries and media coverage. It can also boost company morale and help attract the best talent to a franchise system. You can read about the criteria for each category and how to enter at The National categories open on 1 April 2012.

solutions franchising group

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Strategic Planning



“In today’s competitive market, businesses are challenged to attract and retain customers.” Kim Irvine, General Manager, Zintel.

MONITOR YOUR MARKETING Keeping track - no matter your size


re you making decisions about marketing placement without all the information?

With an ever increasing variety of marketing channels available, measuring the true impact of marketing can seem difficult. Add to that the complexities of being part of a franchise and it may seem like an almost impossible task. It is necessary to track marketing campaigns with as much detail as possible in order to get a complete picture of how a marketing strategy is working for your business and ensure the best ROI possible. In today’s competitive market, businesses are challenged to attract and retain customers. With the rise of online shopping, competition for sales is now more global than ever. Businesses need campaigns to be successful, not only against local competitors but against the increasing global market. The first step to success is finding out what is working and what isn’t. Budgets can then be distributed accordingly. To do this effectively, make sure you have the complete picture of response.

How does your franchise keep track of these responses? Businesses use a number of options, including: • not tracking the outcome at all • estimating the effect of their campaigns • asking each caller how they heard of the business or product • relying solely on online tracking • using call tracking tools An effective and simple method to monitor the health of your marketing campaign is call tracking, which shows you what is driving customers to call you.

BENEFITS OF CALL TRACKING It allows you to capture and measure your leads by determining where, when and how you received phone calls from your customers. It also tracks from which campaign the phone call originated. So if your business has an online banner ad, outdoor marketing campaign and a website, call tracking will allow you to easily see which advertisement attracted the interest of the customer who is calling you.

You will get insight into what is motivating your customer to respond. You can then use this information to see which campaigns and promotions are working the best so you can then transfer your budget to that campaign and discard the ones that aren’t working. Franchises are then better able to paint a picture of their customers and their demographics to be able to engage them in a more targeted way. So how can franchisees make sure they are measuring the whole picture of their marketing campaigns, no matter if they are large or small?

Call tracking works by using dynamic numbers A unique phone number is attached to a different campaign, advertisement or even keywords so that when a customer clicks on that ad or types in that keyword, a unique number is displayed when they arrive at your website. With traditional marketing the unique number is displayed on the billboard or in the print ad. When you receive your call reports, you will Continued on page 94

92 Business Franchise Australia and New Zealand

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easily be able to identify which campaign source is being called the most and which ones are underperforming. Itâ&#x20AC;&#x2122;s similar to looking at your Google Adwords Dashboard except the data relates to phone calls.

You cannot reach all demographics equally using the same campaigns or platforms.

Because the response data is available live, you can then reallocate your budget to the successful advertisement and stop wasting money on the underperforming ones that arenâ&#x20AC;&#x2122;t attracting customers.

Tracking the results to confirm the effort, time and money going into a campaign IS worth it is relatively easy for the online activity, but once it moves offline, to calls, you can lose the visibility of the response.

The result is that you can save money, improve the performance of your marketing budget and reach more customers at the same time. Call tracking tools allow you to link the clicks to the calls and close the gap created when your online customer decides to pick up the phone to call.

Understanding your customer In order to make the phone ring, you need to optimise content. An essential part of this is understanding the audience. Who they are, where they live, how old they are and their socio-economic status, as well as which advertisements they are responding to and how your business can better meet their needs.

Researching the person behind the purchase is an effective way of improving campaign effectiveness.

It then becomes a bit more difficult to figure out if your campaigns are working, and who they are working with. Although the world is increasingly moving online, customers still want the service that comes from interaction with a real person, either over the phone or online, especially when it comes to buying expensive goods. Once you have a more complete picture of online and offline campaign response, you can use this information to build a profile of your customer. The insight gained enables you to better target your audience, increase the effectiveness of your campaign and increase marketing ROI. One way to create the picture is by using

location information geographically depicting your customer. Mapping tools give a visual representation of where in Australia a call originated. The depth of the information can be from a State level right down to regions. Information includes which number was called, where the call came from, where the call was answered and the status of the call. Overlay this with your campaign information and you will clearly see not only which campaigns are driving responses, but in which areas they are motivating your customers to call. Possessing this information is a powerful tool for businesses, no matter how large or small. It takes away the need for them to rely on qualitative instincts about what makes a great campaign, to being able to prove the worth with facts. Having the ability to deliver what customers want and need through collation of data from interactions, both online and offline, is how to get ahead, especially when dealing with multiple locations. Combine a unique, engaging campaign with data to back it up and you have the tools to be a winner every time. Kim Irvine is the General Manager of Zintel and has been in telecommunications for more than 20 years. She joined Zintel in 2005 and is focused on growing the companyâ&#x20AC;&#x2122;s presence in Australia. Zintel delivers call tracking solutions which help businesses monitor, optimise and measure both online and offline marketing. Zintel is part of the Zintel Group of companies, which has successfully been delivering solutions to businesses for more than 15 years. Contact Kim at: Phone: 1800 946 835 Email: Web:

94 Business Franchise Australia and New Zealand

Find a better work/life blend and enjoy your job every day with your own Hudsons Coffee franchise. Franchise opportunities now available nationally. For more information on joining Hudsons Coffee call Carly on 03 8631 7710 or visit

For more information about an Ozifit franchise opportunity, please contact: Email:




.I.P. Home Services’ youngest commercial cleaning area manager is helping the Chinese community achieve personal business success. Wanting to own his own business and having explored a range of other commercial cleaning opportunities, Nelson Zhao chose to join V.I.P. Home Services after hearing positive feedback from a friend about their involvement with V.I.P. Beginning with V.I.P. in September 2010 with a business partner, Nelson decided to take over full ownership of the business in March 2011. For Nelson, it was the long-term support system offered by V.I.P. that attracted him to owning his own V.I.P. commercial cleaning franchise. With Nelson wanting to grow his business over the years, it was important to have the support available to help him achieve his goal. “What attracted me the most to V.I.P. was knowing that I am never alone and that there is always support available if I need it,” said Nelson. “Eventually I would like to increase my workload to bring on a staff member. I know when I am ready for this next step, V.I.P. will be there to help me understand how to make this work for me in the best possible way. “Unlike other business opportunities, V.I.P. Home Services has flat fees. Other franchise opportunities have fees that are dependent on how much work you do, so the harder you work, the more money they receive. I want to grow my business over the years and it’s nice to know that no matter how hard I work, the fees will remain the same and the profit is mine,” said Nelson. At 25 years of age and while successfully running his own franchise independently, Nelson became V.I.P.’s youngest commercial cleaning Area Manager.

Nelson’s role as a V.I.P. Area Manager involves working with prospective Chinese franchisees by taking them out for a day in the field to show them what it is like to have their own commercial cleaning franchise. Nelson is actively involved in the Chinese community and helps V.I.P. connect with the community by being a contact for prospective and new franchisees to provide support and help them understand how the process works. The local Chinese community has been able to get to know Nelson though his prominent feature in the Chinese newspaper. This has helped to develop relationships with people in the community and increase their understanding of who V.I.P. is and how owning a V.I.P. franchise can work for them. “What I like most about my role as both a V.I.P. franchisee and Area Manager is that I am helping other Chinese franchisees and V.I.P. work together to generate mutually successful partnerships,” said Nelson. “I have found that other franchise business opportunities don’t provide people with the opportunity to speak to someone in their own language. “While it is a requirement to speak English to become a V.I.P. franchisee, it is also important to have the opportunity to initially speak to someone in your own language, as at times new franchisees don’t feel confident in discussing their future business plans with someone who doesn’t speak their language. “Cultural differences can also be interpreted in a range of ways, so it is helpful to have someone available who can speak both languages to satisfy any queries that may arise. “I know that the people I speak with like knowing that they are hearing firsthand what is like to own your own business and how having my own franchise has worked for me,” said Nelson.

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Nelson enjoys the freedom of owning his own business and being his own boss. By having a V.I.P. franchise you choose how to make the franchise work for you so you can have the lifestyle you want. You can choose to sell excess work, enabling you to consolidate your round while earning extra money. Or, you may like to employ many staff and generate a turnover of around $700,000 a year as some of the V.I.P. franchisees have done. You also have the ability to sell V.I.P. products, helping to increase your income. You decide how your franchise can work best for you and, like Nelson, you have the peace of mind in knowing that you are never on your own. Support, assistance and words of advice are only a phone call away. If you would like to find out more about how a V.I.P. franchise can work for you, why not contact V.I.P. at: Phone: 13 26 13 Email: Web:

V.I.P. NEW ZEALAND TRUE SUPPORT FOR FRANCHISEES gardener. With a friendly, warm attitude she is providing a high quality service to her customers.” Potential V.I.P. franchisees, whether they are looking at lawn mowing and gardening or home and office cleaning, should possess a positive and motivated attitude and the ability to communicate clearly with their customers and provide top level service time and again. V.I.P franchisees not only provide a valuable service to their customers, but also take the time to listen and discover what their customers’ needs may be – in this way they not only help their customers, but can extend the level or services they provide.


stelle and John Logan, National Franchisors of V.I.P. Home Services in New Zealand have been involved in the home services industry since 1995. Estelle believes it is the range of business options and the total commitment of V.I.P. to ensuring their franchisees’ success that has made them a successful franchise system throughout New Zealand. V.I.P. takes great pride in getting to know each one of their franchisees and discovering what personal success means to them. “Whether you want to earn $600 per week on a part-time basis or become a multi-franchise owner earning in excess of $100,000 per year – V.I.P. will help you attain your personal goal,” Estelle said. Wendy Robinson, a current V.I.P lawn and garden franchisee, felt the level of support and guidance provided by Estelle and John exceeded her expectations. “I purchased my franchise in October 2010. Estelle and John and V.I.P. offered ongoing support and I knew I was going to need heaps of it,” said Wendy. Wendy said the continuing support is offered in a variety of ways. V.I.P has monthly meetings that cover everything from health

and safety, insurance, equipment to ways to grow and develop your business. She also stated that she has an area manager/ trainer who is available in case she has any questions. Wendy said she also relies on her fellow franchisees, who are always willing to offer advice. “I had worked in a variety of employment positions from clerical to catering to cleaning to caring for the elderly. “I really enjoy working in my business. Every day is different, with different challenges,” she said. The flexibility to go to appointments or attend family events is also one of the great appeals for Wendy. Wendy is the perfect example of a franchisee who not only loves her business, but has the passion to do it well. According to Estelle, “Wendy has done fantastically. She is a franchisee in the Auckland Region and was just awarded the ‘Rookie of the Year – Lawns & Gardens 2011 – V.I.P. Auckland’ at the Christmas Celebration. She has doubled her business, assisted with training and sold back work! Wendy is an extremely hard worker who loves the outdoors and is a real keen

One of the ways in which franchisees within the system help each other is offering complimentary services. If a V.I.P. lawn and garden franchisee has a regular client who says they may need help with the house cleaning, the franchisee can offer the services of a fellow house cleaning franchisee in the area. So you are not only receiving support and a networking base from the franchisor, but from your fellow franchisees as well. V.I.P. is on the lookout for new franchisees and Master franchisees. Estelle said V.I.P. currently has more demand than franchisees available to fill these demands – a definite incentive for potential franchisees to get on board now. However, Estelle stressed that, “We are about quality, not quantity. Sustainability and profitability for our franchisees is always our number one priority.” This once again shows the commitment of V.I.P to their franchisees, both new and existing – as sustained growth is better for everyone in the long run. If you are interested in a new career with V.I.P. in New Zealand contact Estelle at: Phone: 0800 847 496 Email: Web:

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FR A NCHISor IN depthADVICE : M A N, W H AT A FUSS ! e xpert

LOOKING GOOD Man, What a Fuss! makes men look and feel better.


ome of the most successful business concepts are created by shrewd entrepreneurs who see a glaring gap in the marketplace. A salon for men only? In 1998 this was an idea which may have ‘raised some eyebrows’. Enter Kate Allen, an expert in the hair and beauty industry, she had witnessed first-hand men trying to keep a low profile in a unisex salon, hoping no one they knew would wander in while they were having their hair coloured or getting a pedicure or waiting for a body treatment or wax.

98 Business Franchise Australia and New Zealand

Kate was confident enough men cared about their appearance and really wanted to look and feel better – they just didn’t have a place to go where they felt comfortable. Man, What a Fuss! was established with all of this in mind - a full service salon exclusively for men where they could go and feel comfortable and pampered and relaxed. The services, the products and the atmosphere all catered exclusively to men! The Melbourne boutique salon was a huge hit. The concept was good and the

knowledge Kate brought to the business from her years in the beauty industry meant that men knew they would be receiving the best treatments available. Kate was also able to educate males throughout Melbourne that looking good and feeling great was actually worth the effort – and perhaps that men deserved this as much as women. Prior to Man, What a Fuss! arriving in Melbourne, men who actively wanted to take care of themselves not only had to find unisex salons, but they also had to go to five or six different places to receive a ‘full treatment’. One salon for a haircut and colour, another place for a massage – how about waxing or a facial? Why was it all so complicated? The perception today has changed immensely. Men are actually ‘allowed’ to care about their appearance. Women are also proactive about encouraging the men in their lives to take care of themselves. The world has also become a more competitive environment and image is important – for men and women. The beauty industry has acknowledged the shift of men in their desire to look good and the change in perception of society as a whole and has responded accordingly. Man, What A Fuss! has responded accordingly as well. The initial salon has continued to thrive and grow over the last 13 years. Their clients range from AFL celebrities to tradesmen to businessmen. Regardless of their working background, the men of Melbourne are thrilled to continue to have access to a salon and spa just for them. Recognising the fact that the industry was expanding and that Man, What a Fuss! was already well-established and strong, Kate felt it was time to expand. With a strong business mind and a desire to see the brand grow, Kate approached Ray Scicluna about possibly franchising Man, What a Fuss! Ray has more than 36 years of experience in the business arena. He has set up sixtyeight different retail outlets and owned and operated two major franchises. Ray also built a wholesale distribution company which then became the largest of its kind in Australia. Ray knew how to take a small

brilliant idea and make it bigger and better. Ray was so impressed with Man, What a Fuss! that he set up the ‘Man, What A Fuss!’ franchise company that purchased all rights in 2009. Keeping Kate Allen on as a shareholder and the franchise Marketing Director of the new company, Ray also appointed his long-time experienced team of professionals, the “Fuss” team will now take this single boutique salon model and transformed it into a business which could be successfully franchised. Ray was very impressed with the salon and the business, but knew he could bring his franchise expertise in to take the business to the next level. For Ray, the salon was ‘love at first sight’. “As an individual store, Man, What a Fuss! had been looking after men in the Melbourne area for over 13 years. Any business still in business after that length of time is a success in its own right,” said Ray. But from a retail perspective, it was just perfect for Ray. “When I saw and experienced Man, What a Fuss! I thought to myself, what a great business. I could not help but think to myself that this business had everything I love about retailing and nothing I hate.” “Let me explain,” said Ray, “Most retail environments have to work seven days a week, with late hours. Most retail environments rely on large inventory sales and accurate inventory management, which makes the back-end very time consuming. “Retailers usually have to pay high rent for traffic exposure and have to rely on margins, discounts and lots of marketing to be competitive, but not Man, What a Fuss!” Ray went on to say, “Man, What a Fuss! is basically a five day work week retail environment. Think of a couple owning the business and the man is able to bring his gym bag to work, take off during the day to keep fit for an hour or so and then come back, shower up and get pampered. The couple can then oversee the business and share a coffee with their clients. “Creating magic moments for our clients, is what it’s all about, a day’s work a week in bookkeeping and the rest of the time is spent networking the business through a

simple and effective cost efficient marketing program. It’s really that easy.” Since 2010, Ray and the team have been developing and implementing a strategic growth plan for Man, What a Fuss! “The brand will be developed over time. It is the strength of the environment and the niche market that makes it so strong. Equally important is the support team that will be constantly available to franchisees to help them effectively promote, manage and profit from their business,” said Ray. “Productivity is the key to success and this comes back to the effectiveness of the systems put in place. We have those systems now.” Interestingly, the Man, What a Fuss! growth strategy is not aggressive – in that they don’t want to have a salon on every corner. Man, What a Fuss! is special and unique and as such the plan is to have sustained growth with an end in sight. “We currently have 10 stores in the pipeline, we have set up a corporate store syndicate to open the next 10 stores in 2012/2013. We have several registered franchisees waiting on sites throughout Australia. Through the corporate syndicate stores and the franchise stores, we plan to have a total of 27 stores throughout Australia and one in New Zealand over the next six years,” Ray said.

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FR A NCHISor IN depthADVICE : M A N, W H AT A FUSS ! e xpert

Man, What a Fuss! also plans to have an international presence with Man, What a Fuss! with strategic stores located in major metropolitan cities like New York, Chicago, London etc. The other significant area of growth is focused on the exclusive Man, What a Fuss! product range. Ammo for men has been designed to meet the needs of the men who visit the salon. These products will be offered in all the salons and online and will add greatly to the bottom line of all the salons in the network. For Ray and the whole team at Man, What a Fuss! the mantra is always ‘People before profit’. This means that new franchisees, as well as all beauty therapists and other staff, know they are joining a family of people dedicated to helping the group as a whole achieve success and happiness. “It is a way of life. You have fun while educating and teaching your team.” With this in mind, Ray and his team are selective about who they bring on board. According to ray, “Franchisees we select go through a process, which is very important

for us. We have very little territories available and our selection process has to be accurate to ensure the success of this business.” Franchisees have to be energetic and have an outgoing personality. Some business skills would be beneficial, but as Ray said, “Business skills can be taught, enthusiasm, however, is only caught.” To keep consistency of the brand and ensure success of the model, the management team has elected to own some stores and manage these through hand-picked managers who then have the opportunity to gain shares in the business they are running. This gives them ownership, a sense of purpose, a longterm goal and above all security. Man, What a Fuss! believes once people have investigated the many different businesses available to them, they will make a commercial decision and run with the business that offers the most security in this challenging environment. Ray said all franchisees are helped throughout the whole process, from team training to management and franchise

100 Business Franchise Australia and New Zealand

training. The team helps with the full set-up of the salon and spa and provides marketing support, tools and manuals and ongoing regular contact. “We love holding hands and look forward to doing so with our franchisees and managers for many years to come.” So it looks like men throughout Australia and New Zealand, as well as key locations globally, will be able to enjoy the atmosphere and treatments tailored exclusively for them at Man, What a Fuss! Phone: 07 5520 4166 Email: Web:

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Making a difference For almost 15 years, Tasty Trucks has been supporting the St Vincent de Paul Society to serve up to 500 meals daily to homeless people around Melbourne. Every working day, St Vincent de Paul Society volunteers arrive at Tasty Trucks Ferntree Gully and Tullamarine depots and load the food vans with fresh product that has not been sold during the day.


he Tasty Trucks journey began in 1979 for Colin Lear when he purchased his first mobile food van in Blackburn, Melbourne. A 30-year-old with two children, Colin was tired of his 9am to 5pm job and had visions of creating his own empire. With a lock-up corner shop for a kitchen, Colin would begin his day at 3am every morning, preparing fresh food for his customers. This was the beginning of a ‘fast food evolution’. Five years later, the business had four mobile food vans on the road and Colin’s visions started to become a reality. Colin’s family became involved and eventually they took the business to six mobile food vans operating in south east Melbourne. Despite the organic growth of the business, Colin felt that with the right levels of investment, he could take the business model to an exciting new level. In 1989, with bigger visions, Colin sold his six mobile food vans and began a new operation, Tasty Trucks. Colin ensured the

whole operation was under one roof at a factory in Bayswater. This took the business to a whole new level with 10 mobile food vans on the road in the space of three years (1992). He soon took control of the factory next door and injected a further 10 vans into the business. Wind the clock forward 30-odd years and Colin now has a fleet of more than 60 stateof-the-art Tasty Truck vans serving over 15,000 workers across Melbourne every business day. Tasty Truck’s hub is the food processing, production line facility and depot in south east Melbourne, as well as a distribution depot in north west Melbourne in Tullamarine. With these two locations, Tasty Trucks currently employs 170 people. Colin is immensely proud of his business and is looking forward to helping his fleet of ‘Vanchisees’ achieve their personal success through owning a Tasty Trucks franchise. Tasty Trucks has its eye firmly set on interstate expansion. They are looking for

From 7pm the same evening, the food vans hit the streets and serve hot and cold meals to people who are homeless. For Brother Doug Walsh, President of the Society’s Victorian soup vans, Tasty Trucks is a lifeline to people living on the streets of Melbourne. “Tasty Trucks provides us with almost 150,000 quality, fresh meals per year – you can’t put a price on that level of support,” Brother Walsh said. As well as providing fresh food every day, Tasty Trucks also played a major role in helping the St Vincent de Paul Society equip their food vans with the latest health and safety features, allowing them to keep hot food warm and cold food refrigerated. As part of the Tasty Trucks family, you have the opportunity to develop a sound business for yourself as well as the pride in knowing that you are also helping support others in your community. For more information contact Tasty Trucks at: Phone: 1300 827 898 Web:

102 Business Franchise Australia and New Zealand


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ask george

“The strength of the franchising model empowers ordinary people to achieve extraordinary results in business.” George Yammouni, CEO, Bathroom Werx Group.


Professional answers to questions from our readers I have been looking at a few different franchise systems and I was wondering why there is such a huge difference in start-up costs to get in? Based on Franchising Australia 2010 research findings, the average start-up cost of a new retail franchise is $275,000, compared with only $89,000 in non-retail franchises (which includes Service franchises). Yes that is a big difference. However, the difference in start-up costs can be attributed to various things including: • The value of the stock on hand. For example, a furniture business is going to have a large amount of stock on hand compared to a mobile carpet cleaning business, whose requirements would be

considerably lower. Therefore stock on hand can represent a huge part of this difference. • Shop/store fitout. For example, a retail franchise in a shopping centre is going to require a store fitout which complies with the franchisor and the shopping centre requirements. This is going to add to your investment and is generally one of the items that make up the huge difference in initial price. • Lease costs for premises. This includes legal fees, which are considerably higher than a non-retail business such as a service, mobile or home-based business. • Training costs. These can also be considerably higher depending on the complexity of the business you are buying. Some retail and food businesses are

complex operations and there is a lot for you to learn. For instance, McDonalds have a nine month training program which you must budget for in your start-up costs. • Opening costs. A retail franchise has employment and staffing costs, as well as local area marketing, etc. These are all items that also add to the initial cost. You can see that anything that involves running a business from a leased premise is going to have a considerably higher start-up cost than a business run out of a van. As your investment in this type of business is higher, your dollar return is then expected to be higher as well. If you initially invest $400,000 to get this business running at a 25 per cent ROI, then you are looking to make $100,000 per annum net profit from it (before interest and tax).

Continued on page 106

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ask george

Compare this to a return of 25 per cent on an investment of $89,000 in a service business which is only $22,250. Of course you would expect the business that you have put more money into to make you more money. The old saying of ‘money makes money’ seems to apply in this case.

I have been looking at getting into a business that has been recommended to me by my accountant. However it is not a franchise business. Is this more risky?

Why is a service franchise business cheaper to get into than a retail franchise business?

It is a well- known fact that getting into a franchise business is a lot less risky than buying a small business.

You can see from the answer to the previous question that there are a lot of extra startup costs and expenses to budget for when considering a retail business. You simply don’t have those expenses when operating a service business. A retail business has its location and shop front to attract people inside to purchase their products. A service business has to advertise its services to let the world know that it exists. Its ‘shop front’ is the telephone or internet, allowing their customers to contact them to make appointments to meet. In a service business, you go the customer. In a retail business, the customer comes to you. There is generally no stock on hand required, expensive plant and equipment to operate or expensive fitouts for premises. The overheads of a service business are generally limited to advertising and marketing, insurance, telephone and communication costs and motor vehicle expenses. If the service business employs people, then add office rental expenses, staff and salary expenses, etc. The great thing about service businesses is that they are cheaper to get into and are a great way to start off in business for the first time.

So let’s examine this in a bit more detail. A franchise business is going to provide you with all the training you are going to need to be able to operate and run your business. You will have a support structure to call on if you run into any problems and there will always be people in the franchise system that will be there to help you and guide you so that you can become successful. The franchisor runs a management system that has been proven to operate the business efficiently and you don’t have to waste time re-inventing the wheel. You can just get on with it and make money. There are also other franchisees in the system who will share their experiences with you as well, to help you become successful. Does the business your accountant is recommending have these things in place for you when you take over the business? Or are they gone as soon as you hand over the cheque? How hard will it be for you to learn the business? Are there management systems in place that run the business efficiently or will these need revamping? This is a pretty simple analysis, which only looks at one aspect of buying a business, but you can start to see that the advantages of a franchise system far outweigh those of a stand alone small business.

106 Business Franchise Australia and New Zealand

How do I decide what sort of business I would like? Ask yourself the following questions: • Can I see myself getting up every morning and running this business? • Does it excite me?

• Does my family support me in my decision in buying this business? Then close your eyes and imagine yourself getting up every morning to go to your business.

Go through the routine of driving there, opening the doors, turning on the lights, etc. This sort of visualisation is one of the most powerful methods you can employ to help you make this decision. Getting into business is a serious undertaking that is going to consume a lot of your waking hours. So it is a good idea that the business is something that you enjoy doing. You will be putting a lot of hours into your business, especially in the first few years, so having the support of your family is very important. George is CEO of the Bathroom Werx Group. A CPA by profession, George began as a franchisee in 1986 after a career in merchant banking and finance. He then became a franchisor in 1988 and began franchising in 1990. George is one of Australia’s leading exponents of service franchising and is the Past Chairman of the Franchise Council of Australia. Bathroom Werx renovates over 200 bathrooms every month around Australia for customers. Contact George at: Email: george.yammouni@ Web:

The Franchise Academy of the Franchise Council of Australia, Business Essentials & William Angliss Institute are proud to deliver the Diploma in Franchising. The Diploma has been created to deliver a blend of practical real life experience and the must have knowledge components of franchising. The Diploma course delivers four core modules of education, covering the establishment of a franchise system, management of the system, the selection process for sites and people and the highly-regarded work of Greg Nathan in the relationships module. Coupled with this, four electives have been selected to deliver value to Diploma students, covering the vital areas of people, budgets, customer service and the creation of a strong learning environment.

For more information on the Diploma in Franchising go to and follow the links.


You can count on us. You can count on us. There are 1,153 characters in this advertisement. Not one more, not one less.

You can count them if you like.* But there’s really no need, we do it for a living. At the CAB we audit newspapers, magazines, websites and exhibitions to

make sure you are getting all of what you are paying so much for. People.

You want to know how many people are receiving the publication, visiting There are 1,153 characters in this advertisement. Not one more, not one less. the website or even attending the trade show that you are either paying You can count them if you like.* But there’s really no need, we do it for a living. big dollars to advertise with or spending your client dollars on. There is At the CAB we audit newspapers, magazines, websites and exhibitions to a lot of money at stake, but a surprisingly large number of advertisers make sure you are getting all of what you are paying so much for. People. and media agencies seem to just trust the numbers they are given by You want to know how many people are receiving the publication, visiting unaudited media. We just don’t understand why. Why would a media the website or even attending the trade show that you are either paying agency risk a client finding out they are paying too much? Why would big dollars to advertise with or spending your client dollars on. There is an advertiser risk paying too much for too little? Put your mind at rest, a lot of money at stake, but a surprisingly large number of advertisers insist that you only use media that has been CAB audited. Hopefully, we and media agencies seem to just trust the numbers they are given by will find that the numbers are fine. But ask yourself this, what kind of unaudited media. We just don’t understand why. Why would a media media outlet wouldn’t want to be audited? We think you can work that out agency risk a client finding out they are paying too much? Why would for yourself. Look after your investment, look out for CAB audited websites, an advertiser risk paying too much for too little? Put your mind at rest, publications, exhibitions and other media. insist that you only use media that has been CAB audited. Hopefully, we will find that the numbers are fine. But ask yourself this, what kind of media outlet wouldn’t want to be audited? We think you can work that out for yourself. Look after your investment, look out for CAB audited websites, publications, exhibitions and other media.

*Go ahead, if we are wrong we’ll gladly send you an iPad 2. But don’t hold your breath.

*Go ahead, if we are wrong we’ll gladly send you an iPad 2. But don’t hold your breath.

franchise e x p o 2012

Franchising & Business Opportunities Expo 2012 T

he informative Franchising & Business Opportunities Expo series is back in 2012 bringing together people who have both the passion and the means to invest in the franchising sector. Sydney will host the first expo of the series in March, followed by Perth, Brisbane and Melbourne. With a success rate much higher than a non-franchised business, franchising can offer both new and experienced investors an established and successful business environment. The Franchising & Business Opportunities Expo is an invaluable opportunity for those hoping to become successful business owners to research more than 100 franchise systems and businesses for sale. Visitors will be able to speak directly with leading franchisors including Oporto, Grill’d, Total Tools, Senior Helpers, Jim’s Test & Tag and Healthy Habits. With investment levels from under $10,000 to more than $500,000, there will be something for everyone no matter what your budget or lifestyle is. “To be informed how and where to access relevant business information was brilliant.


23 – 25 March 2012


26 – 27 May 2012


21 – 22 July 2012


17 – 19 August 2012

I was given as much ‘take home’ information as possible, especially from Government agencies, together with Franchisors that interested me. This meant I could do my own research, with given tools in show bags, without pressure from any business. I really did appreciate this aspect of help.” Joy Evans, 2011 visitor. For visitors new to the industry, the Expos will include a range of free information rich seminars designed to provide essential knowledge to those who are in the early stages of their franchising journey. Hear real life stories from successful franchisees on how they are thriving in their business and now enjoying a work life balance that everyone dreams of. The Franchising & Business Opportunities Expo is endorsed by the peak industry body, Franchise Council of Australia who will

108 Business Franchise Australia and New Zealand

be readily available to answer franchising questions and to offer useful information that will guide a more informed decision about a new franchise business. As the largest and longest running exhibition series in the franchising industry, the Expos are a valued addition to the annual industry calendar. “Great environment to meet face-to-face and talk with business owners or representatives firsthand. I would highly recommend coming down and having a look if anyone is serious about getting a Franchise!” John Tran, Ray White Real Estate, 2011 visitor. Whatever area of business interests you, chances are you’ll find it at Franchising & Business Opportunities Expo. For more information and to pre-register for free entry simply visit











hot to pics

Jason Gehrke shares with us some hot topics in franchising. Jason Gehrke, Director, Franchise Advisory Centre.

Behind the headlines Conman Peter Foster arrested over SensaSlim franchise scam Notorious conman Peter Foster, who has previously been jailed on three continents for his involvement in weight-loss scams, has been arrested in Queensland over his involvement in failed diet spray franchise SensaSlim. Foster was arrested at a Gold Coast hospital while visiting his 80-year old mother after arrest warrants were issued by the Federal Court in Sydney. He was arrested at the hospital after an application by ACCC investigators for contempt of court over his breach of two previous court orders, and concerns that that he may have been planning to leave the country. Foster was chased by detectives through the hospital and attempted to conceal evidence by hiding his mobile phone under his ill mother’s pillow. The ACCC is currently taking action against SensaSlim, Foster and three other company officers for misleading and deceptive conduct. The ACCC has frozen the assets of the company, which has since gone into administration, but is pursuing the company, and its officers for their involvement in the scam which falsely claimed authenticity for its diet spray product, and which drew in 70 franchisees who invested $60,000 each for the rights to distribute the product. SensaSlim claimed its product had been trialled by more than 11,000 users, however an academic who originally endorsed the product later recanted because he was not able to verify that the research had ever been conducted. Media reports have also indicated that Foster himself posed as a scientist when selling franchises. A contempt of court proceeding by the

ACCC against SensaSlim Director Peter O’Brien has been discontinued.

SA franchise laws could head to court South Australia’s recently-passed Small Business Commissioner bill could end up in the courts if it seeks to impose state regulations on franchising, according to Federal Business Minister Nick Sherry in a recent media article. Senator Sherry, who stated in November 2011, at the Franchise Council of Australia’s National Convention, that he regretted franchising was not included in the Council of Australian Governments (COAG) reform agenda, told The Australian Financial Review that he was disappointed South Australia had used its Small Business Commissioner bill to prescribe industry codes which could lead to State regulation of franchising in SA. “It is likely the SA bill will create conflict with federal laws and may end up in the courts,” Sherry said, echoing his previous comment at the FCA convention that it may require a constitutional challenge to repeal any state franchise laws after they are introduced.

Lost Colonel Sanders manuscript to be published in 2012 A book manuscript written by KFC Founder, Colonel Harland Sanders, which outlines his philosophy on business and includes a number of recipes, has been rediscovered in the company’s archives after more than 30 years and will be published in 2012. KFC parent company, Yum! Brands, plans to publish the book online and make the Colonel’s anecdotes about life, food and

110 Business Franchise Australia and New Zealand

business available for the world to read. However, the recipes will not include the company’s enduring herbs and spices secret.

WA franchise bill, defeated by one vote in lower house, reappears in upper house The WA Franchising Bill, proposed as a private member’s bill by Liberal MP Peter Abetz, was defeated by a single vote in WA parliament in early November, but has since resurfaced in the WA upper house as a Labor bill. The narrowly contested Abetz bill, which was amended before the vote, was supported by 24 members and opposed by an equal number, with the speaker applying the casting vote against the bill. The bill was supported by the State opposition, who argued against any attempt to further delay a vote on the bill. Bill proponent, Peter Abetz, successfully moved a number of amendments to the bill prior to the vote, including amending its definition of good faith, and other amendments, to accommodate changes which have occurred in the 12 months since the bill was first tabled in WA parliament last year. Abetz also flagged that amendments to the Small Business Commissioner legislation in WA could achieve the same outcome as his private member’s bill, but decided to proceed with the bill on the basis that if successful, it would provide protection to franchisees from rogue franchisors earlier. However, he has not ruled out continuing to push for amendments to the WA Small Business Commissioner legislations, similar to those recently enacted in South Australia, in order to still achieve the same aims of his franchise bill.


Mason Sier Turnbull

silver chef

315 Ferntree Gully Road, Mount Waverley VIC 3149 P 03 8540 0200 F 03 8540 0202

14 Finchley Street, Milton QLD 4064

Contacts Raynia Theodore, Principal / John Sier, Principal

P 1800 049 743 F 1800 884 431


Contacts James Scurr E

MST is one of Australia’s leading franchising law firms.

We also maintain solid working relationships with other skilled professional advisers in the franchising sector, allowing us to provide advice and services beyond the scope of most law firms.

Silver Chef has been helping franchisors and franchisees to fund their equipment needs for over two decades. Silver Chef’s Rent. Try. Buy.® solution offers a simple 12 month term so that you have the flexibility to: • Purchase the equipment and enjoy a 75% rental rebate. • Return equipment if you don’t need it anymore. • Keep renting and we will continue to reduce the purchase price. • Upgrade if you decide your franchise has outgrown the original equipment. And if you are part of an Accredited Franchise, you will enjoy even greater benefits such as reduced rental bonds, rental discounts and preapproved funding for all franchisees. Silver Chef is the 2011 Franchise Council of Australia Supplier of the Year.

Wisewould Mahony Lawyers

the magazine for franchisees

Our lawyers provide solutions and advice on all franchising-related matters. Our clients include franchisors, franchisees and suppliers to the franchising sector. Our expertise and experience cover all domestic and international franchising legal issues and our network of international affiliations allows team members to stay in touch with global franchising trends and developments. Our experienced team has acted for many new and emerging franchise systems, including some of the best-known names in Australian franchising.

Franchise BUSINESS

419-425 Collins Street, Melbourne VIC 3000 P 03 9629 8333 F 03 9629 4035 Contact Robert Toth E Lawyers in love….with Franchising 25 Years of Specialised Franchise Industry Knowledge Member Franchise Council of Australia (FCA), International Franchise Lawyers Association (IFLA), Franchise Association of New Zealand (FANZ) & US Commercial Service. FIXED COST FEES to Franchisors & Franchisees based on scope of works. No hourly rate surprises! Services Provided • Legal and consulting advice to Franchisors & Franchisees • Code compliance requirements • Dispute resolution – mediation – strategies & solutions • Sale/Purchase of Franchise Systems • Employment Law and Workplace Relations Specialists • Master Franchising • International Franchising • Business Law Specialists Call or email for a complimentary brochure for Franchisors & Franchisees

AU S TR A LI A a n d n e w z eala n d

Professional services listings are a great way to promote your business for more information call 03 9787 8077 (+61 3 9787 8077 from outside Australia) and speak to one of our sales executives.

Business Franchise Australia and New Zealand 111








110 Aus


$49,900 plus GST

$250,000 + equipment leasing + monthly franchise fee of $900

APPLIANCE TAGGING SERVICES 80 Patterson Road, Bentleigh VIC 3204 Ph: 1300 287 669 Fax: 03 9557 4854 Email: Website:





$43,500 + GST + Vehicle

AUSTVENDING PTY LTD 261 Churchill Road, Prospect SA 5082 Ph: 1300 769 967 Fax: 1300 883 989 Email: Website:





$35,000 + GST


4 (@1/2/11)







$49,900 + GST

$250,000 + GST





$250,000 - $350,000

CAFE 2 U Unit 1/Building 7, 49 Frenchs Forest Road, Frenchs Forest NSW 2086 Ph: 1300 223 328 Email: Website:


180 worldwide



FROM $129,600 + GST

CALTEX AUSTRALIA 2 Market Street, Sydney NSW 2000 Ph: 02 9250 5000 Email: Website:



CHEESECAKE SHOP, THE 2 Lisbon Street Villawood NSW 2163 Ph: 02 9723 1011 Fax: 02 9727 6771 Email: Website:


Approximately 200


$45,000 + GST for a new store

$100,000 to $700,000




$40,000 Plus GST

$250,000 - $400,000




$40,000 $60,000

$40,000 - $60,000

DUSTER DOLLIES PO Box 16, Forestville NSW 2087 Ph: 02 9905 9973 Fax: 02 9907 2647 Email: Website:






ELLA BACHÉ 2 Lambs Road, Artarmon NSW 2064 Ph: 02 9432 5090 Fax: 02 9439 6267 Email: Website:


150 Franchise Council Nationally of Australia (FCA)


$200,000 - $300,000

ANYTIME FITNESS AUSTRALIA Ground floor, 71 Longueville Rd, Lane Cove, NSW 2066 Ph: 1300 766 202 Fax: 02 9415 5399 Email: Website:

BACKCARE & SEATING 4 Guilfoyle Ave, Coburg VIC 3058 Ph: 03 9353 0500 Fax: 03 9353 0599 Email: Website: BATTERY WORLD AUSTRALIA PO Box 46, Brisbane Market, QLD 4106 Ph: 07 3373 1764 Fax: 07 3373 1770 Email: Website: BRAZILIAN BEAUTY (AUST) PTY LTD 45 Crosby Road, Albion QLD 4010 Ph: 07 3262 8984 Fax: 07 3262 1835 Email: Website:

CHICKEN TREAT 1 Whipple Street, Balcatta WA 6025 Ph: 08 9240 9777 Fax: 08 9240 6110 Email: Website: CLEAN GREEN STRATA Unit 9/ 41- 43 Higginbotham Road, Gladesville NSW 2111 Ph: 1300 66 11 82 Fax: 02 9808 5498 Email: Webiste:

ESPRESSO ESSENTIAL 32 Hutchinson Street, Burleigh QLD 4220 Ph: 07 5507 5111 Fax: 07 5522 0679 Email: Website:

Franchise Council $150k to $800k of Australia







FASTWAY COURIERS AUS Level 9, 491 Kent Street, Sydney NSW 2000 Ph: 02 8263 3900 Fax: 02 9264 4966 Email: Website:




From $25K+GST


FASTWAY COURIERS NZ Shed 5, Level 1, Lever Street, Ahuriri, Napier 4110 Ph: 0800 4 FASTWAY Fax: 06 833 6344 Email: Website:




From $10,000+






$27,000 +GST

GELATISSIMO Unit 6, 9-11 South Street, Rydalmere NSW 2116 Ph: 02 8845 0100 Fax: 02 8845 0199 Email: Website:






GLORIA JEANS 11 Hoyle Avenue, Castle Hill NSW 2154 Ph: 02 9846 0374 Fax: 02 9634 6211 Email: Website:




$50k + GST

$250k - $400k


+50 restaurants Nationally

FCA Member

Included in Min. Investment

$400K (plus GST)




Between $25K - $60K

Between $180K $480K




$55,000 + GST

$75,000 + GST

JIM’S FENCING Ph: 131 546 Email: Website:

Fence Installation Services

approx 150




JIM’S MOWING 48 Edinburgh Road, Mooroolbark VIC 3138 Ph: 13 15 46 Fax: 03 9780 9987 Email: Website:




From $20,000








175 across Australia & New Zealand

















Starting from $45,000 + GST

$60,000 + GST


30 AU / 6 NZ


$15,000 + GST

$79,900 + GST




From $30,000



270 +


$45,000 + GST

$380,000 - $450,000 + GST


130 (AUS & International)


$37,400 (exc GST)

$47,000 (exc GST)

ORDERMATE POS 59 Fennell Street, Port Melbourne VIC 3207 PH: 1300 667 067 Fax: 1300 667 101 Email: Website:






OVENU PO Box 698, Willetton WA 6955 Ph: 1300 OVEN 2 (1300 683 682) Email: Website:




$39,950 INC GST


FROGS HOUSE WASHING PTY LTD PO Box 992, Tewantin, QLD 4565 Ph: 1300 363 564 Mobile: 0412 156 940 Fax: 07 5485 0593 Email: Website:

GRILL’D 26 Liddiard Street Hawthorn VIC 3122 Ph: 03 9819 0071 Fax: 03 9819 0611 Email: Website: HUDSONS COFFEE Level 6, 257 Collins Street, Melbourne VIC Ph: 03 8631 7700 Fax: 03 8631 7799 Email: Website: INDEPENDENT PROPERTY INSPECTIONS 1/38 Margaret Street, Moonee Ponds VIC 3039 Ph: 1800 17 88 22 Fax: 03 9375 7769 Email: Website:

JUMPING J-JAYS CASTLES & SLIDES 10/477 Tufnell Road, Banyo QLD 4014 Ph: 1300 227 853 Fax: 07 3267 3429 Email: Website: JUST CUTS Level 1, 4-6 Kingsway, Cronulla NSW 2230 Ph: 1800 334 498 Fax: AUS 02 9527 5144 Email: Website: KWIK KERB PO Box 103, Mt Ommaney QLD 4074 Ph: 1800 773 231 Fax: 07 3717 6777 Email: Website: LAVA CARTS PTY LTD PO Box 5268, Mackay QLD 4741 Ph: 0458 202 649 Email: Website: LEATHER & VINYL DOCTOR (THE) 2/52 Export Drive, Molendinar QLD 4214 Ph: AU 1800 333 270, NZ 0800 333 270 Email: Website: LEADERSHIP MANAGEMENT AUSTRALASIA 1400 Malvern Road Glen Iris VIC 3146 Ph: 03 9822 1301 Fax: 03 9824 7154 Email: Website: MAGNETITE (AUSTALIA) PTY LTD 142A Victoria Road Marrickville NSW 2046 Ph: 02 9565 4070 Fax: 02 9565 4080 Email: Website: NANDO’S AUSTRALIA 453 Lygon Street North, Brunswick East VIC 3057 Ph: 03 9385 0777 Fax: 03 9384 0888 Email: Website: NANOTEK CAR CLEANING Ph: 1800 626 683 Website:

112 Business Franchise Australia and New Zealand






OZIFIT Suite 9, Tower Place Wodonga VIC Ph: 0416 651529 Email: Website:







PLUS FITNESS 24/7 16/1 Exchange Parade, Narellan NSW 2567 Ph: 02 4648 2099 Fax: 02 8572 8222 Email: Website:






POOLWERX 5 Moorak Street, Taringa QLD 4068 Ph: 1800 245 447 Fax: 07 3217 8900 Email: Website:




$45,000 INC. GST

$93,950 INC. GST

READ AND EXCEED PTY LTD 2 Flagstaff Street, Engadine NSW 2233 Ph: 02 9520 1568 Email: Website:











RESICERT PROPERTY INSPECTIONS PO Box 147 Chidlow WA 6556 Ph: 0416 531 736 Fax: 08 9200 5672 Email: Website:



FCA, MBAA, GBCA, HIA, PCA, Institute of Engineers

$68,500 + GST

$68,500 + GST

RP VENDING SYSTEMS Unit 6/1 Talavera Road, North Ryde NSW 2113 Ph: 1800 066 112 Fax: 02 9889 8900 Email: Website:






RYCO 24*7 19 Whitehall Street, Footscray VIC 3011 Ph: 03 9680 8000 Fax: 03 9680 8001 Email: Website:



FCA – Franchise Council of Australia



SAFETYQUIP (AUSTRALIA) PTY LTD PO Box 1332 Noosa Heads QLD 4567 Ph: 07 5455 3822 Fax: 07 5455 3616 Email: Website:



National Safety Council of Australia, FCA

$59,850 plus GST

up to $350,000 (incl. of franchise fee)

SCHNITZ Level 2, 3 River Street, South Yara VIC 3141 Ph: 0410 649 808 Fax: 1300 854 534 Email: Website:




$35,000 + GST

$350,000 - $450,000 + GST

SHINE IT STAINLESS c/- Michael Milward Ph: +61 408 805070 Fax: +61 2 9475 5437 Email: c/ Website:



$65,000 AUD


RED ROOSTER Unit 2/200 Wellington Road, Clayton VIC 3168 Ph: 03 9582 8716 Fax: 03 9582 8744 Email: Website:


Over 70 in NZ












$40K plus GST

$450K-$550K inc. Equip. Leasing

SNAP-ON TOOLS (AUSTRALIA) PTY LTD 80 Holbeche Road Arndell Park NSW 2148 Ph: 1800 762 766 Fax: 02 9837 9199 Email: Website:





$37,000 with Snapon finance

SNOOZE SLEEP WELL PTY LTD 21a Shierlaw Avenue, Canterbury VIC 3126 Ph: 03 9830 4166 Fax: 03 9888 6328 Email: Website:



Franchise Council of Australia



SPRAY PAVE AUSTRALIA GPO Box 501, Green Acres SA 5086 Ph: 1800 688 888 Fax: 08 8266 5360 Email: Website:




$20,000 (Licence Only)

75 P/W

STARSHOTS PHOTOGRAPHY Level 1, 113-115 Oxford St, Darlinghurst NSW 2010 Ph: 02 9332 3600 Fax: 02 9332 3661 Email: Website:





$70,000 - $150,000

STEAMATIC 23 Jarrah Drive, Braeside, VIC 3195 Ph: 03 9587 6333 Fax: 03 9587 6572 Email: Website:




From $20,000

From $30,000




$35,000 including 8 machines


SUMOSALAD Level 1, 1 Short Steet, Leichardt NSW 2040 Ph: 02 9569 7866 Fax: 02 9569 7811 Email: Website:




$45,000 + GST

$300,000 PLUS GST

TACO BILL MEXICAN RESTAURANTS 375 Clarendon St, South Melbourne VIC 3205 Ph: 03 9690 2077 Fax: 03 9696 0868 Email: Website:



Restaurant Catering Victoria



mobile food delivery vans

60 +


$10,000 $30,000

$10,000 - $30,000




From $100,000

From $200,000





$250,000 - $350,000

THEXTON ARMSTRONG AUSTRALIA PO Box 4969, Gold Coast Mail Centre QLD 9726 Ph: 1300 908 812 Email: Website:




$59,500 + GST

$59,500 + GST

THEXTON ARMSTRONG (NZ) LTD PO Box 544, Drury 2247, NZ Ph: 0275 093 385 Email: Website:




$59,500 + GST

$59,500 + gst





$800K - $1MIL


260+ outlets Australia wide


$145,000 + GST

$400,000 upwards










$15,000 + EQUIPMENT + GST

SKIDS AUSTRALIA PO Box 37, West Beach SA 5024 Ph: 08 8272 8488 or 0439 803 078 Fax: 08 8121 1835 Email: Website: SLEEPY’S PO Box 7252, Hemmant QLD 4174 Ph: 07 3895 4100 Fax: 07 3395 6096 Email: Website: SNAP FITNESS AUSTRALIA PO Box 41, Cannon Hill, QLD 4172 Ph: +61 435 841 811 Email: Website:

STUFFLERS FRANCHISES PTY LTD 10/477 Tufnell Road, Banyo, QLD 4014 Ph: 1800 STUFFLERS (1800 788 335) Fax: (07) 3267 3429 Email: Website:

TASTY TRUCKS 15 Kevin Ave, Ferntree Gully VIC Ph: 1300 827 898 Fax: 03 9758 5900 Email: enquiries@tastytrucks. Website: TELECHOICE 74 Eastern Road, South Melbourne VIC 3205 Ph: 03 8699 2555 Fax: 03 8699 2550 Email: Website: TELSTRA CORP LIMITED, Telstra Licensed Store Program Email: Website:

TOTAL TOOLS 19 Grimes Court Derrimut VIC 3030 Ph: 03 9394 4300 Fax: 03 9394 1699 Email: Website: UNITED PETROLEUM FRANCHISE PTY LTD 200 Hoddle Street, Abbotsford VIC 3067 Ph: 03 9413 1652 Fax: 03 9413 1401 Email: Website: V.I.P. HOME SERVICES Offices in each State Ph: 13 26 13 Fax: 08 8220 4588 Email: Website: V.I.P. HOME SERVICES Unit A, 2/34 Cavendish Drive, Manukau City, Auckland Ph: 09 263 0544 Fax: 09 263 0944 Email: Website: WET-SEAL PO Box 481, Coffs Harbour NSW 2450 Ph: AUS: 1800 025 081 NZ: 0800 436 000 Fax: +61 2 6650 8699 Email: Website: YONG REAL ESTATE 18/223 Calam Road, Sunnybank Hills QLD 4109 Ph: 07 3373 9877 Fax: 07 3373 9889 Email: Website:





$50K AUD +GST, $50K NZD +GST $50,000

Business Franchise Australia and New Zealand 113


as upholstery and mattress cleaning!

Amazing Clean is Australia’s No. 1 Blind & Curtain cleaning and repair company. With an affordable startup, no experience needed and a paid intensive four week training period – you could be up and running your own business in no time.

Key features of franchisee benefits: • A large territory in which to find, impress and retain your customers • High profits with very low overheads and fixed fees • Extensive training provided with continuing support • Very little competition in the marketplace • Joining a company with 15 years’ experience

Become part of a national franchise group which has been operating for 15 years. Amazing clean utilises ultrasonic cleaning techniques to provide state of the art cleaning for all your customers. As a franchisee, you can also offer repair and replacement services, as well

anytime fitness Anytime Fitness is a 24-hour fitness club franchise with 1,650 clubs worldwide, including 110 in Australia and over 250 territories sold. Anytime Fitness was introduced into Australia in 2008 by siblings Justin McDonell and Jacinta McDonell Jiminez who have grown their franchise to an annual turnover exceeding $3.3M in 2009/10 with plans to open 350 clubs within the next five years. Franchisees have access to an internationally-proven

APPLIANCE TAGGING SERVICES Looking for a franchise with on-going repeat business, large territories and access to an existing client base to get you started? With over 10 years experience, ATS are Australiawide specialists in Electrical Testing and Tagging in accordance with AS/NZS 3760:2010. Providing expert technical, admin, business and sales support, access to our National client base and comprehensive on and off-site training, ATS are committed to helping its franchisees grow profitable and successful businesses.

Austvending Austvending specialises in establishing new vending machine businesses for individuals. Austvending has over 12 years experience and over 500 clients across Australia and New Zealand. We go beyond the sale of vending machines by providing you with all vending machine locations, deliveries and installation and local training.

Phone Glenn McMahon on 1800 816 618 or send an email to or visit

business model, strong branding and local experienced and passionate entrepreneurs. They can run multiple clubs remotely and require low labour, providing them with more free time and a balanced lifestyle. The security system allows for worry-free management even during non-staffed hours. The monthly franchise fees are low and fixed allowing franchisees to benefit from their own business’ growth. Anytime Fitness Australia: or 1300 766 202

No prior electrical experience is required, just a passion for safety and a commitment to growing your business. With low entry fees, minimal franchisee administration, and average returns between $1,000 and $3,000 per week an ATS franchise may be just the opportunity for you. ATS have just won the FCA - Emerging Franchisor of the Year 2011. For further information please contact Steve Wren, National Sales Manager on 1300 287 669 or visit

businesses and to provide service beyond what is expected and to help make your vending business profitable, enjoyable and prosperous. Austvending offers you a personalised plan and business structure for achieving your financial and personal goals. Our business models are successfully operated in all capital cities and in regional centres. Our investment options start at $35,000 + GST.

Austvending’s mission is to offer the finest vending equipment available, to establish successful vending

Contact: Luis Nevares on 1300 769 967 or

backcare & seating

In addition to retail, BCS has a strong commercial division working externally with local corporate businesses, government departments, SOHO operatives and rehab providers to establish optimum working environments.

Backcare & Seating (BCS) is a unique retail concept, established in Melbourne for over twenty years, and with franchise operations operating in Melbourne, Adelaide and Sydney. A new Master Franchise has taken control of the brand, and is set to build on the strong foundation of the original licensor to expand the store network to fifteen + stores in ten years. BCS provides in-store service to clients seeking solutions for existing back issues. This may be in commercial seating, ergonomic products, bedding, back-supports, lifestyle, aged and healthcare seating.

114 Business Franchise Australia and New Zealand

BCS franchises sell one-off chairs to individuals, as well as service large fit-outs of over 600x chairs, which is aided by the fact the brand controls its own Australian-based manufacturing facility. Potential franchisors have an interest in ergonomics, healthcare and generally providing backcare solutions to broad areas of the population. For further information contact Mark Cohen on 03 9353 0500.

BATTERY WORLD AUSTRALIA Australia’s leading battery retailer Battery World is offering qualified individuals a unique retail opportunity with a great growth potential. Battery World stores carry batteries for everything from mobile phones and laptops to vehicles and boats. With 78 stores throughout Australia we are the largest and most comprehensive retail franchise network focused on the battery category.

If you want to invest your time and money in a powerful franchise, Battery World offers a unique opportunity to tap into an ever-growing market. A select number of franchises are currently available throughout Australia for motivated individuals with strong communication skills and a background in customer service. For further information about Battery World contact James Taylor 07 3373 1764 or visit

Brazilian beauty Welcome to the Brazilian Beauty franchise model where beauty and brains meet. Proven to have successful franchisees from an array of backgrounds embracing the beauty industry and the Brazilian Beauty brand to create profitable lifestyle businesses that engage, challenge and motivate. Proven operational systems, award winning marketing and advertising; team and individual guidance; training and personal development; weekly in salon and monthly group meetings are all part of the package.

CAFE2U Cafe2U is Australia’s No. 1 and most successful mobile café system. With over 180 franchises worldwide the business is rapidly growing due to a simple and proven business model. Cafe2U franchises now have access to the unique “Acceleration Package” that fast-tracks franchisees three months ahead. This includes an experienced Franchise Development Manager to launch the business alongside the new franchisee in their own exclusive territory. Cafe2U builds a customer run

CHEESECAKE SHOP, THE The Cheesecake Shop opened in 1991 and has developed into an Australian favourite with a massive network of almost 200 stores across Australasia. Our award winning system makes for one of the simplest businesses to operate. Our systems guide you on how many cakes you need to produce each week and how much of each ingredient to order. Our cakes are baked from easy to follow recipes. You don’t need to be a chef or a baker, its so easy!

Chicken treat Chicken Treat is a proudly Australian owned and operated quick service restaurant brand that has built an enviable reputation over more than three decades. With over 100 stores across Australia and a focus on expanding the Queensland and Tasmania markets there has never been a better time to join this rapidly expanding group. With our uniquely flavoured, 12 hour marinated, (secretly seasoned), slow cooked, Rotisserie Chicken and lightly spiced, Country Style Fried Chicken we occupy a unique position in the QSR industry, laying claim to being the Home

“At Brazilian Beauty we work together to share our knowledge, ides, passion and goals to gain a competitive advantage over all other beauty competitors.” Francesca Webster, founder. With 13 locations open, there are franchise opportunities still available in the South East Queensland region including, Brisbane and outer suburbs, the Gold and Sunshine Coasts, call 07 3262 8984 or Francesca on 0425 733 439 or Andrew on 0409 206 792 to take charge of your future and open the business you’ve always dreamed of.

that delivers a minimum of $500.00 a day before the Franchisee operates solo. The business is HACCP certified and offers a unique van fitout, with strong marketing support. If you are passionate about coffee and enjoy working with people, a Cafe2U franchise provides you the perfect system to create your own business. A café without the hassles of staff or rent provides you the freedom to enjoy the lifestyle you deserve. Contact John Stanton - Sales and Franchising Manager on 1300 Cafe2U (1300 223 328) or

Many of our successful franchisees are family units. What could be more fun to do as a family than create the tastiest desserts in town! With the Cheesecake Shops high average customer order meaning the business has fewer transactions than most other retail outlets, many franchises can operate with as few as just three (3) full time staff. If you love to bake cakes for the kids then here is your chance to turn your passion into profit. Find an outlet for your artistic side that extends beyond the borders of your home. Contact us now at franchise@cheesecake. or call (02) 9723 1011 for more information.

of Two flavours of Chicken. Famous for our Chips and an impressive range of Burgers, Sides and Desserts it’s the flavour inside that makes it a Chicken Treat. As a wholly owned subsidiary of the QSRH group, our franchisees benefit from the significant buying power, reduced cost of goods, marketing systems and advertising reach that QSRH’s substantial resources can provide. If you are Passionate about customer service, motivated by the challenge of running your own restaurant and not afraid of hard work , why not give Neil a call on 0409 161516 or visit

Business Franchise Australia and New Zealand 115

A-Z FRANCHISE DIRECTORY clean green strata Strata Cleaning and Strata Garden Maintenance Franchises

Why Clean Green Strata? • We are the first & only specialized strata cleaning franchise in NSW • We are also the first & only specialized strata garden maintenance franchise in NSW • We only clean & garden on the common areas on blocks of units • 19+ years of experience in the Strata industry • Administration is made easy with first class systems

DUSTER DOLLIES The Duster Dollies is a booking agency for domestic cleaning. It requires the franchisee to be an organiser and an administrator. Sub-contract cleaners do the cleaning and pay the Agency an on going fee for every hour they work. It is a home based business with low overheads run between Monday and Friday only. The Duster Dollies is a family oriented organisation that cares for their franchisees, and contractors as well as their customers. Several of our franchisees

• Relatively low entry costs • Potential to earn above average returns for the cleaning & gardening industry • Build an asset that can be sold, rather than just earning an income What are you buying into? • Exclusivity to properties in an area • Complete vehicle fit out • 5 year franchise agreement with 5 year option to renew • The opportunity to purchase work at huge discount to market value • Training - 4 week initial with regular training sessions • Proven marketing expertise

have young school children and find the flexible hours of the work suitable to their family needs. We have contractors who have worked through The Duster Dollies since 1997. In an industry as transient as domestic cleaning long term contractors are rare. Cleaning is not a dirty word – it’s the new way to secure your financial future. For further information about The Duster Dollies franchised cleaning agencies ring Julie on 1300 550 715 or check us out at

Ella Baché Our Success is your Success! Join the Ella Baché network of loyal and profitable salons and enjoy the success and support of a premium established brand. Our franchise model is unique, with no royalties and no marketing fees. Ella Baché was established in 1954 and is the oldest family owned skincare company in Australia with over 150 salons nationally. Our company’s mission is that “Ella Baché will inspire you to be the best that you can be.”

espresso essential Since 2001, Essential Brands Group (EBG) has grown from a small start up to an International Brand that now serves over 26 Million drinks per year through it’s Espresso Essential and Essential Slush systems. With more than 11,417 systems now sold via their sales and Franchisee network, EBG has decided to open the doors of opportunity again as they expand into even more regional and metro areas.

FASTWAY COURIERS Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway Courier Franchise can help you take control of your future. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Low start up costs • Guaranteed income packages* • A well known and trusted brand

116 Business Franchise Australia and New Zealand

We pride ourselves on being the “Skincare Experts” and attribute our success to our people, knowledge and understanding of tailored skincare Solutions. We are committed to providing support through in training, business planning, marketing, sales initiatives, salon designs and investing in our brand. Please contact Manal Haydar for more information. E: P: (02) 9432 5090

Qualified applicants can expect world class products from a support structure at both a local and national level that is setting new standards in training and excellence for Franchisees. With the right blend of systems and procedures mixed with the freedom to express individual personalities in a supportive, fun and profitable working environment – you can expect a franchise experience in line with the quality of the exclusive products we supply. For more information call 1300 304 151.

• No weekend work • Unparalleled business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees So, if you’re ready for a positive change we’d love to hear from you. Call 1300 FASTWAY, or visit us at *Conditions apply

business franchise australia and new zealand

For more information call 03 9787 8077

A-Z Listings are a great way to promote your or



• No weekend work • Unparalleled business support and training • Exclusive territories • A perpetual franchise agreement with no ongoing fees So, if you’re ready for a positive change we’d love to hear from you. Call 0800 4 FASTWAY, or visit is at

Whether you crave a better lifestyle, control over your income or a more rewarding career, a Fastway Courier Franchise can help you take control of your future. As a market leader in nationwide courier services, our multi-award winning franchisees enjoy: • Low start up costs • Guaranteed income packages* • A well known and trusted brand

FROGS HOUSE WASHING Friendly, Reliable, Old Fashioned, Good Service. Frogs have been operating since 1996 and regarded as market leaders in Exterior House Washing and High Pressure Cleaning. Frogs is a well-established company with a strong recognised brand name. Large domestic database with continuous repeat business, highly recommended and demanding in the real estate market. Established in New South Wales, Victoria and penetrating in Queensland Sunshine Coast. Family owned and run business with in-house call centre, marketing, advertising and leads supplied. Frogs are looking for dedicated

(or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to AUSTRALIA AND NEW ZEALAND

*Conditions apply

franchisees who enjoy working out doors in the fresh air and the benefit of controlling your own business in this satisfying and never ending cleaning business. Fully equipped Ute and comprehensive four weeks training is included in a very affordable package. No flat fee to be stuck with, pay a percentage for all work completed only. Big-ticket items. A master franchise investor wanted with franchise experience to control all Eastern and Western Territories in NSW. Contact Len Calvi (Manager) 02 9963 1383 or email

GELATISSIMO PTY LTD Since it began as a small family business 20 years ago, Gelatissimo has grown to be Australia’s largest gelato franchise and has expanded internationally with stores in Singapore, Indonesia, Malaysia, the Philippines and in the home of gelato, Italy. Gelatissimo presents a unique concept of fresh gelato made in-store daily supported by a brand that embodies style and sophistication. Apart from creating a retailing point of difference, we have a strong and stable performance record.

Our strong focus on support systems and our extensive industry experience will allow you to grow your business with confidence. In addition, unlike many franchise systems we charge a flat royalty fee instead of a percentage of your sales so when your business grows you reap the rewards! We are looking to recruit franchisees who share our enthusiasm for delivering great products and excellent customer service. For enquiries call (02) 8845 0100 or e-mail

Gloria Jean’s Coffees Gloria Jean’s Coffees is an Australian-owned brand that is loved and respected around the world. With over 996 stores in more than 39 countries, we’re the world’s fastest growing franchise, serving millions of customers every week. But there’s more to our brand than these impressive statistics. There’s a culture of collaboration, for starters. There’s the family-style support network. There’s the drive to source and serve the best

product around, providing our customers with the ultimate coffee experience. Because at heart, what our franchise partners share is a belief that better coffee makes a better world. If that interests you, we’d love to hear from you. Contact Jenny Colla on Phone (02) 9846 0374 or visit our website

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A-Z FRANCHISE DIRECTORY grill’d Grill’d – the healthy burger specialist – delivers a burger experience unlike any other. Winner of the 2010 and 2009 FCA Emerging Franchisor of the Year, Grill’d is a proven franchise model with a competitive advantage, experienced management and strong consumer appeal.

in operation across VIC, NSW, ACT, QLD & WA with many more in the pipeline. An overwhelming consumer response to the Grill’d model continues to drive growth, fuelled by positive community and media endorsement. We are seeking enthusiastic, passionate people with excellent leadership and customer service skills and a positive attitude to join our franchise family.

Open 7 days for lunch and dinner, Grill’d offers inrestaurant dining and take-away in a friendly, casual environment. There are currently +50 restaurants

For more information contact Marie Rubinstein on 03 9819 0071 or email Alternatively you can visit

hudsons coffee

matching the right franchisee to the right site is imperative. This has resulted in a dynamic, satisfied team of franchisees that share like-minded business goals, and are a great support network for one another.

Looking for a better work/life blend? Whether it’s the sound of milk frothing, the lingering coffee aroma, or the taste of a perfect espresso, there are fewer pleasures than the perfect coffee. At Hudsons Coffee, we’re looking for business partners that share our passion.

Looking for the top job? Take the Espress route.

Tired of counting someone else’s beans?

Our property team will work with you in selecting sites in a range of areas including central business districts, hospitals and regional areas.

We believe that behind every great coffee is a great person with a real passion for real coffee, just like us! We place great importance on franchise selection,

So, if you’re interested in becoming your own boss, contact our Franchise Department on 03 8631 7710 to find out more.

independent property inspections

Each territory is an Exclusive Marketing Territory, thus giving you the freedom to work anywhere across your state.

inspection services market in Australia by recruiting only building professionals with the skills, motivation and passion to succeed in this rapidly expanding market. Recognised as an innovator in this field with state of the art marketing systems and proprietary software giving each franchisee a unique advantage over any competition and backed by the Power of the brand that is Independent Property Inspections

Independent Property Inspections franchise system is set to dominate the pre-purchase and building

For more information contact Damien Digby on 0412 868 788.

Jim’s Fencing

• Work availability GUARANTEE

Jim’s Fencing franchise opportunities were launched in 1997, initially in Melbourne; to date Jim’s Fencing is Australia wide with approx 180 franchise and subcontractors building fences every day of the week. Due to the over supply of work which we cannot service Australia wide, Jim’s Fencing needs more franchise owners to service our customers. Some of the benefits of joining our Jim’s Fencing team are; • 8 weeks paid for training @ $1000 inclusive • 3 month bookkeeping assistance package

• Ongoing support and personal mentoring


And Jim’s, for all its size, is still a personal business. Jim’s Group is owned 100% by Jim, who works daily in the business. Every Franchisee is given his personal Email and contact number and invited to call him any time. Every year, hundreds do.

Independent Property Inspections is a new and exciting concept operating in a rapidly expanding market and is ideally suited to building professionals.

The largest Mowing Franchise in the world. There are a number of advantages to being a Jim’s Mowing Franchisee. Being number one gives Jim’s Mowing Franchisees a huge advantage when it comes to work. As a group at most times of the year we have more work than we can handle, in fact, we were unable to service over 50,000 clients the past year. Jim’s Mowing is a lifestyle business. Be your own boss, working your own hours, and with the opportunity to build without limit. And yet with the backup and security of an established, proven system.

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• Strong brand recognition • Over supply of work • And much, much more If you are looking for a self-employed business opportunity and enjoy working outdoors, then why not join the team here at JIM’S Fencing. For more information on this Franchise opportunity and Jim’s Fencing, you should go to our website: or call us on 131-546.

At Jim’s Mowing We Work for You! We treat customers like royalty, as Franchisees you are our customers and get the very best help and support. There are great benefits to being part of Jim’s Mowing: Strong Name; good reputation; proven system; ongoing support; training; options to grow; great network for help and much more. For a free Information Kit, call 131 546.

JUMPING J-JAYS CASTLES & SLIDES Jumping J-Jays are offering more than ever to their customers with the introduction of a bunch of new themes. This means that Jumping J-Jays are presenting more opportunities to their franchisees. Existing Franchises now available from $35,000 including 20 themes this indicates higher return on investment, with more sales. Our Burleigh Heads franchisee says “My turnover went from $34,000 to $164,000 P/A in just over 18 months” Cameron and Janet Walker achieved this

JUST CUTS Don’t just buy yourself a Job! Discover how you can easily run a “Genuine Business System”. Did You Know? Most of our Just Cuts™ Franchise Owners are not Hairdressers. Plus, the average Franchise Owner goes on to own multiple stores. Why? Because proven systems, support and training means your hairdressers become the technicians and easily run the business for you.

KWIK KERB Kwik Kerb® is the world leader in continuous concrete edging and can now be found in over 20 countries. We are looking for motivated people right around Australia who want to improve their lifestyle and take control of their financial future. As a Kwik Kerb® business owner you will be supported every step of the way with our knowledge and experience in marketing, a full training program and on-going product development.

great result by Cameron stepping back from his full time job to work their franchise 3-4 days a week, Now he only works 1 day a week at his old job. Janet kept on her full time employment to maintain that level of income while they build up their business. Add to this our turnover Guarantee of at least $100,000 in your first year. At this level you have a breakeven point of 4 deliveries a week. 80% of our current franchisees deliver 8 or more every week. Contact or 1300 227 853

At Just Cuts™ Franchise Owners have been free to grow to own multiple sites. Just Cuts™ do over 65,000 Style Cuts™ a week! Just Cuts™ operate on a no appointment, no request system, quality style cut at an affordable price., quality style cut and at an affordable price. Contact us today to find out how. Join the largest Hairdressing Franchise in the Southern Hemisphere. Contact: Luke Manning 1800 334 498 Website:

Kwik Kerb® business owners work for themselves, building their own business from strength to strength and determine their own income level. With Kwik Kerb® YOU keep all the profits! We have Kwik Kerbers earning $500 to $1000+ in a day. If they can do it, so can you! Owning a Kwik Kerb® proven system is all about creating a lifestyle that suits you. You choose the hours of work that match your financial and lifestyle goals. For more information freecall 1800 773 231 or visit

LAVA CARTS Warming to the idea of joining Australia’s hottest new coffee franchise?

Kiosk and Shop fitouts from $189 000 + GST \

This is your chance to become part of a emerging national player and benefit from fantastic low level entry fee’s.

Comprehensive and Correct Barista training package – Made Easy.

Lava Carts offers coffee with substance, leading the way in taste quality and freshness.

Opportunities are erupting now! Consider our difference and check us out –

Lava Carts takes enormous pride in commitment to core products including: coffee, teas, frappes and freshly made locally sourced accompanyments. or email for obligation free info pack!

Leadership Management Australasia (LMA)

• 40 years + International brand awareness

Leadership Management Australasia (LMA) is Australasia’s leading training and people development organisation. Our success is built upon a proven business model in a growing market that spends in excess of $ 3.5 BILLION DOLLARS on people development. Our license system offers a high margin B2B opportunity and the benefits of a 5 day per week lifestyle. It is focused on providing our License partners with industry leading resources, systems and processes under the umbrella of National and Global support structures. Here’s some highlights

No Marketing levy and flat fee royalty.

• Industry leading accredited suite of development programs and solutions • Exceptional structured induction & training • Sales & Marketing systems support • Web based operations & communication systems • Full resources available – you’re free to grow your business For available opportunities in Australia & New Zealand please contact James Archer on AU: 1800 333 270 NZ: 0800 333 270 or email: Visit us at:

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A-Z FRANCHISE DIRECTORY LEATHER DOCTOR (THE) Decades of dedication and service have made the Leather & Vinyl Doctor what we are today; Reliable, Reputable and Really good at what we do. We offer: • Repairs to leather and vinyl goods and objects of all descriptions • Re-Colouring of leather and vinyl goods to restore

MAGNETITE WINDOWS Your Window of Opportunity Energy prices are soaring and the government is mandating energy audits on new and existing buildings. Now is the perfect time to do your part for a sustainable future and capitalize on the market drivers for greener homes! Windows give us light and views and contribute to a healthy indoor environment but they are often the weakest link in a home’s energy and acoustic performance. Noise and energy are the two most prominent issues plaguing

NANDO’S Nando’s is a proven business model operating successfully in Australia since 1990, now with over 270 restaurants nationally and strong expansion plans. Enjoy the benefits of being part of a highly successful and recognised International brand operating in over 30 countries. Nando’s franchisees are supported with comprehensive training, ongoing development and enjoy an unsurpassed level of support with a dedicated local marketing and business development

NANOTEK – mobile car cleaning Imagine the freedom and lifestyle of having your own mobile business and working from home – being able to clean a car anywhere and offer your clients the highest quality service at their home or office… This is Nanotek! Nanotok is a mobile car washing, cleaning, and detailing service which uses exclusive polymer nanotechnology. The liquid polymer encapsulates, lifts and removes dirt without scratching– it also leaves a protective coating that lasts up to 6 weeks. The entire

them to original or add a fresh new look • Leather cleaning and conditioning service • Sales of quality cleaning products Our success has come from providing professional systems and a ‘white-collar’ Service. For more information on becoming a Franchisee contact 1300 453 284

home owners today. Magnetite is a boutique franchise operation specializing in double glazing existing windows. Our system delivers all the benefits of double glazing without the cost and mess of replacement windows. Magnetite is the Solution for Comfortable Living. Our team of franchisees has been providing comfort and value to our clients for over 13 years in Australia and three years in New Zealand. Our products are independently tested and well recognized in the window and home improvement industry. Check us out today at

manager and expert advice in marketing, finance and operations. Nando’s is accredited with numerous financial institutions with 50 – 70% credit available and is a proud member of the Franchising Council of Australia. Opportunities exist for new franchisees to join the Nando’s team with sites available around Australia in both metro and regional areas. For more information call 03 9385 0777, email or visit us online at

Nanotek car cleaning process is eco-friendly doesn’t require water which means that the Nanotek service can be done anywhere – in a car park, on the street or even on the showroom floor. Building on 8 years of global success, Nanotek offers it’s Australian franchisees pricing, technologies, alliances, experience, expertise and systems beyond the reach of purely domestic franchise systems. For franchise enquiries visit or call 1800 nanotek (626 683).

OrderMate POS

Our nationwide network enables us to rollout, service and support large scale projects.

OrderMate is the complete multisite franchise POS solution.

Find out more for your franchise contact: Clinton Capuzzi 1300 667 067 / 0409 191 617.

OrderMate was established in 2001 to service the food and beverage pos market. Its success relies upon its uniqueness from the competition which is often generic and off the shelf. Easy to use front of house interface, whilst still giving you the powerful backend reporting to drive your business. OrderMate gives you the tools to track and manage the KPIs of your franchisees in real time. We have a proven track record of delivering a return on investment within 12 months.

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Become an OrderMate Dealer contact: Shannon Hautot 1300 667 067 / 0409 424 979

ovenu Ovenu the professional oven cleaning and detailing service. Established in 1994, Ovenu is the largest oven cleaning and detailing franchise in the world. Using biodegradable, non caustic odour free products, developed exclusively for Ovenu, our system will return any oven back to showroom condition.

OZIFIT 24 HOUR / KEYLESS ENTRY You’ve seen the other ladies only fitness center, they are hydraulic circuit or free weight machines and that’s all. OZIFIT gym is very different; we are a real gym with real classes.

Franchisees receive full training, back up and support. Generous territories are available in prime locations across Australia. If you are looking for a highly profitable, low entry cost business that delivers great rewards and job satisfaction with the flexibility of being your own boss call us now on 1300 OVENU 2 (that’s 1300 683 682 ) or email or visit our website

Owning and running a health club doesn’t feel like a job, it is fun and rewarding to know that you are inspiring women to achieve their goals and improve their lives.

Variety of cardiovascular machines and weight training equipment.

If you’re looking for a business where you can have fun and a life while helping empower women, this is the franchise for you and the women in your community have been waiting for.

Years of experience OZIFIT team has designed Ozifit for Women with you, the franchise owner, in mind!

Compared to other ladies fitness franchises, our gym’s are simple to operate fewer employees. Contact

plus fitness 24/7

A franchise model that provides fast breakevens, low staffing and impressive returns, Plus Fitness 24/7 is a ‘lifestyle’ business second to none.

The only true turn key 24Hour Gym Franchise on the market, Plus Fitness 24/7 capitalises on strong supplier relationships developed over 15yrs in the Australian Fitness Industry. Plus Fitness provides the most competitively priced 24Hour Gym Franchise with an initial investment from $189k including all gym equipment, aesthetic fitout, signage, access control and marketing. Add to this proven operating systems, unrivalled franchisee training and ongoing support you are assured that your franchise will be success.

With 21 gyms open or scheduled to open by end 2011 and a further 18 territories sold, Plus Fitness has a clear goal of establishing over 60 gyms across Australia by end 2012. Plus Fitness 24/7 Franchise Opportunities exist right now however territories are selling fast! To find out about current opportunities call on 02 4648 2099 or email

POOLWERX Twice named Australian Franchisor of the Year (‘Services’ and ‘Outright’ categories), PoolWerx has a strong history of innovation both in franchising and its own business sector – the swimming pool and spa aftermarket – in which it is also multi-awarded. PoolWerx is especially well known for its creation of the world’s first structured ‘Career Path in Franchising’ enabling franchisees the opportunity to start affordably and build multi-million dollar business empires: retail hubs anchoring satellite stores and fleets of service units.

Other innovations include a layer of Regional Managers whose sole duty is to help franchisees drive profitability, achievement of Registered Training Organisation status (providing franchisees with internationally recognised qualifications), automatic professional indemnity insurance, royalties that reduce as turnover rises and multiple forums for franchisee interaction. For a confidential discussion about your future with PoolWerx contact Dean Atkins on 0421 003 552 or email on


• Excellent support and ongoing training

Rapid, Realistic, Reading Results

• Opportunity to appoint Sub-Contractors to deliver the program.

We provide excellence in reading tuition for children and adults. Invest in a Read and Exceed franchise and leave the stresses of classroom teaching behind and still have a rewarding teaching career. Help the one in five students who struggle with reading. • Enjoy a great work/life balance • Proven results in 12 lessons • Low entry fee with great potential to build the business

• Money Back Guarantee Our Mission: To establish a network of professional Franchisees and Sub-Contractors who can remedy reading problems or enhance the skills of average readers in a limited time frame. Contact Catherine McLennan (Franchisor) for more information on 02 9520 1568 or visit

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A-Z FRANCHISE DIRECTORY RED ROOSTER Red Rooster is an Australian owned icon brand. The Red Rooster franchise mission is “Be in business for yourself, but not by yourself”. Red Rooster supports each franchisee with proven commercial, promotional and operating systems, all designed to minimise risk and maximise potential for success. Specifically, you will get: • An Australian Icon brand • Proven systems and comprehensive operating manuals • Assistance in finding a location, negotiating contracts

RESICERT PROPERTY INSPECTIONS Resicert is a rapidly expanding property inspection business with established licensed operators operating in WA, VIC, ACT & NSW. A truly paperless business that deals with property. It is also a business where you can work from home & spend more time with your family. We are currently looking for licensees in WA, NSW & VIC to assist with our expansion. Benefits for Resicert licensees are: • Earning potential between $120,000 to $250,000 • Run your own schedule • Very little overheads – phone car, internet – that’s it

RP VENDING SYSTEMS RP Vending is Australia’s largest and longest established vending machine supplier and manufacturer. RP Vending invented compact vending in Australia by introducing the first compact snack and drink vending equipment over a decade ago. There are now well over 40,000 machines located throughout Australia and New Zealand, serviced by over 1,000 independent owner operators. Our operators are all supported by RP Vending’s complete “Business Start Up System” creating a truly profitable business, resulting in a fantastic lifestyle opportunity.

and lease arrangements • Full structured training programs • Planning assistance for the opening and operating of your store • A full suite of merchandising and point-of-sale material Red Rooster is Australia’s most successful Australian owned Quick Service Restaurant chain. Its success has been built on great tasting, high quality, freshly prepared food, delivered using proven systems. Email: Phone: 03 9582 8716

• No leasing of premises • No stock • No staff required • Sales and marketing systems support • Your licensee is a sellable asset • Exclusive territory • Ideal business for those who love property • Ideal business for those with former trade backgrounds or property experience Property inspectors are in high demand now in areas of VIC, NSW & WA.

For further information please contact Jake Wilson on 0416 531 736

Our long established wholesale partners Smiths, Cadburys, Schweppes, Coke, Nestle etc. offer a truly unique retailing opportunity that is highly profitable from day one with 100% plus profits and advertised nationally for FREE! Over 2 million people per day have access and enjoy convenience from an RP Vending machine providing profits for our national team of independent vending machines owners. RP Vending offers comprehensive training and ongoing support to all its operators. For further information call 1800 066 112 or visit


a successful channel to market for the RYCO group.

RYCO Hydraulics is one of the largest hydraulic hose and fittings manufacturers in Australasia. The RYCO Trade Mark has been established in the industrial market for over sixty years and is a trusted name for quality products and service.

Target markets for RYCO 24•7 “product and services” being emergency breakdown and installation of hose and fittings to a large range of industries.

RYCO HOSE Pty Ltd, trading as RYCO 24•7 is a member of the Franchising Code Council Limited, which administers the Franchising Code of Practice. The RYCO 24•7 Mobile Connector Specialists franchises was established over twenty years ago and is

SafetyQuip Why not join one of the fastest growing franchises in Australia? SafetyQuip, a distributor of workplace safety products, such as PPE (personal protective equipment), site safety products, workwear, footwear, and protective clothing, was named to the BRW Fast Franchise list in both 2010 and 2011. With Australian businesses spending $2billion+ annually on workplace safety products and services,

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Training is provided and conducted at RYCO’s design centre in Melbourne, or at the RYCO 24•7 Mobile Connector Specialists designated Service Centre. RYCO’s training packages meet a Nationally Recognised Standard and cover all aspects of the identification of hydraulic hose and fittings.

SafetyQuip franchisees are ideally positioned to tap into that growing market. Multiple sales channels and broad customer appeal provide a solid base for developing a business with multi-million dollar turnover potential plus the added benefit of solid capital gain. At the same time our B2B model and 5-day work week allows franchisees to enjoy their weekends and public holidays. Find out more. Request a free, no-obligation information pack from Lionel Hedt on 0448 545 539 or

schnitz Schnitz is the first hand-made, pan-cooked schnitzel franchise in Australia, serving a range of made-to-order schnitzels in premium rolls, tortilla wraps or in meals with our famous, award-winning chips and gourmet salads. Schnitz has very strong customer appeal as consumers are shifting towards healthier and more convenient food alternatives. We provide restaurant-quality food at affordable prices, forming the foundation of a stable, growth-driven business.

They are professional, reliable, honest, hard-working and understand the importance a strong brand and culture can bring to a business. In 2011 and 2012, Schnitz will be focusing on a rapid expansion throughout Melbourne in the CBD, high- traffic shopping precincts and premium Shopping Centre locations. We’re looking for energetic, hard-working and passionate franchisees to join our family.

The management team behind Schnitz is an Australian family that has been involved in hospitality since 1974.

Find out more at or contact

Shine It Stainless

This business offers flexible hours, good returns on your efforts and great assistance getting your operation up and running. We have been successfully operating in NZ for 17 years and have expanded considerably with licences now being offered in Australia.

Shine It Stainless is a fantastic franchise opportunity new to Australia. Offering a “mobile” on-site restoration service to the Commercial, Domestic and Marine market for all stainless steel items: • Sinks, benches • Lift doors • Handrails • Showerbases • Sculptures • Boat Fixtures …anything stainless Don’t replace it……RESTORE IT ! Customers are astounded at the results from this restoration process and the savings they make compared with buying new.

sKids Australia

Andrew on 1300 729 900 or

We are looking for motivated owner operators that enjoy a hands-on approach, that show pride in their workmanship and attention to detail. Complete starter pack and training provided. Michael Milward T: +61 2 8215 1512 F: +61 2 9475 5437 M: + 61 408 805070

Award winning Safe Kids In Daily Supervision (sKids) was founded in 1996; with continuous expansion accredited to a fun, learning and caring based program we now offer services to over 70 primary school based sites in New Zealand.

fun, structured and safe Out of School Hours Care (OSHC), we are building on our efforts and services offering Master Franchises and local franchisee opportunities in every state. If you are looking to work with children, make a difference and own a business that is both financially and emotionally rewarding then talk to the award winning team at sKids.

Now in Australia, using the foundations of the program’s success and our passion for providing

For more information contact Vicki Prout on 0439 803 078 or

Rewarding Business - Make a difference.

Safe Kids In Daily Supervision

Sleepy’s Rest assured you are making the right business decision? Sleepy’s have become a major force in mattress retailing in Australia with 38 stores nationally and growing. Sleepy’s The Mattress Experts offers its franchisees high quality in house training, national marketing programs and full support from the management team to help you become a Mattress Expert and grow your business.

SNAP fitness In today’s uncertain economy, professionals and small investors from all walks of life are saying “enough!” and partnering with Snap Fitness, the fastest-growing franchisor of compact, state-of-theart, 24/7 fitness centers in the world. Discover the freedom, flexibility and fulfillment that comes with owning the leading alternative to traditional “big box” health clubs; and a value-driven concept that’s right for the times.

With Sleepy’s low entry costs, simple business model, proven selling system and healthy margins, you can become part of the Sleepy’s Team and realise the rewards. If you would like further details on how you can transition into business ownership with Sleepys, please contact Gavin Croft Phone: 07 3895 4100 Email: Website:

Easy to own • Affordable investment • Financing options available Easy to manage • Complete Turn Key Operation Easy to market • Ready-to-go, proven sales & marketing support Contact Catherine McGill, Franchise Sales Manager +61 435 841 811, email: 1800 SNAP GYM

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A-Z FRANCHISE DIRECTORY SNAP-ON TOOLS Snap-on tools have a heritage spanning more than 90 years and is a brand that defines quality. The range of more than 19,000 products are the choice of professional technicians from NASA to Formula One. The primary customers for franchisees are the professional technicians who service and repair cars, trucks, motorcycles, boats, aircraft and earth moving equipment - the people who make their living using tools and demand the best. With more than 4,700 franchisees around the world, 160 of them in Australia and New Zealand, the franchise programme has been developed over decades. The Financial Review Smart Investor magazine has chosen

Snap-on in their last three surveys and the Best Value franchise system. Franchisees, who operate from amazing custom built mobile stores, have protected territories that have been surveyed to locate and profile the customers before they start. Extensive training and ongoing support is provided and no previous mechanical/trade experience is necessary. Franchisees need to be motivated business minded people with a desire to be successful and enjoy the sales environment while building professional relationships with their customers. No royalties, no advertising levies and Snap-on finance packages available. For more information call 1800 762 766 or

SNOOZE™ Snooze Sleep Well Pty Ltd is the leading bedding retailer Snooze franchises have been pioneering new standards of service, expertise and range since 1974. As a new franchisee, you join a team which provides the best in bedding retail and a network of more than 70 stores spanning Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth.

SPRAY PAVE AUSTRALIA Pty Ltd Earn up to $3,300 per week. That’s right, up to $170,000 per year! Our service decorates concrete. We Spray Pave, Polish, Epoxy and Stain. Jobs are inside and outside. Customers are domestic, commercial and Government. Our license structure allows you to choose when, where and how you want to work! This is a sincere “Be Your Own Boss” system. You genuinely keep all the profits!

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star mart Did you know? • Caltex Star Mart is Australia’s number 1 convenience retailer with locations in every State and Territory across the country • The Star Mart convenience network consists of over 630 stores nationally • Franchisees operate approximately 85% of Caltex’s retail network

STARSHOTS PHOTOGRAPHY Starshots first opened its doors in 1992 and has now become Australia’s leading franchise portrait photography network with 13 studios stretching down the eastern seaboard from Maroochydore to Melbourne. Operating at the premium end of the portrait market, offering a high-calibre product, Starshots quality and service is confidently backed with a 100% satisfaction guarantee to every client. The studios operate under 2 alternate models (Major Shopping Centre and Stand Alone) as necessary.

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Snooze offers its franchise partners a solid platform from which to start their business, keeps them up to date with bedding and retail trends and supports their businesses, allowing them to maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions? For further information on becoming a franchise partner, go to or contact Alistair Browne at

• Learn a range of new lifelong trades. • Guaranteed work available anytime after training. • Head office training plus follow-up on your own job. • Customers contract and interest free finance. • Lifelong support from 6 Head Office trainers. • Low deposit + Support Payment Plan (SPP) Established in 1991, Security with Australia’s largest and oldest network. The name of the industry. Phone or email now, for a FREE information pack: FREE CALL 1800 688 888 Website:

Our world class business model, merchandising and field support has set the benchmark for convenience retailing, making Caltex the number one convenience retailer throughout Australia. A select amount of Caltex Star Mart opportunities now exist for high calibre franchisees with a passion for retail and a burning desire to be successful. To discover more about Caltex’s exciting franchise opportunity, please visit and click on ‘Franchising at Caltex’.

Franchisees come from diverse backgrounds such as school teachers, marketing managers, small business owners and previous staff members. Knowledge of photography is not essential “People are at the core of our business and we therefore look to like-minded individuals who have the drive to succeed to join up to the Starshots Franchise system”. Len Sandler Managing Director The Franchisor offers assistance and support at every stage and after many years has developed an effective support structure for its franchisees More info: Enquiries: e-mail

STEAMATIC Steamatic is Australia’s largest and most successful insurance restoration company. Offering our services to the insurance sector for over 25 year we are well regarded and indeed supported with preferred agreements with various insurers to provide restoration and recovery services. Steamatic services are not limited to the insurance sector with a wide range of domestic, commercial and industrial services and techniques providing the


franchisees with multiple profit centres to capitalise on. Part of an international network with now represented in 28 countries the Steamatic system is a proven winner that will exceed your expectations. For more information about becoming a successful member of the Steamatic family phone 1300STEAMATIC (1300 783 262) and speak with Oliver Threlfall.

With clothes, hearts and special carry carts - Stufflers is the next party phenomenon. The franchise is best suited to a stay at home mum that has 2 days available midweek to work on our unique local marketing programs.

Stufflers. You also receive the following: an exclusive franchise territory of 30,000 kids under the age of 10 years, marketing launch valued at $6,000 and training valued at $1,000. Our opening launch price of $42,000 is substantially lower than the $500,000 needed to open a retail store of a similar business. Stufflers creates its own lines of stuffed bears, animals and clothing direct from the Stufflers warehouse (we call it a bearhouse) in China. Our exclusive machines, designs and marketing means greater profits for this 2-day-a-week home-based business.

As part of your $35,000 franchise fee, you will receive 8 mobile Fluffenstuff machines that are custom built by

For more information visit or email

This exciting new franchise is just being launched in Australia. Building on the successful growth of shopping centre bear making stores, Stufflers is all about making stuffed animals at kids’ parties and events using the Stufflers unique mobile machine system.

sumosalad SumoSalad is a great healthy alternative and we are looking for energetic and passionate franchisee? Back in 2003, two young Aussie guys, Luke Baylis and James Miller identified a gap in the fast food market and pioneered the healthy fast food sector in Australia when they opened the first SumoSalad store in Liverpool Street, Sydney. Today, just 8 short years later, SumoSalad has grown to over 90 stores across Australia, New Zealand, Dubai, UK and Singapore.

Taco Bill Taco Bill is the longest established Mexican family restaurant in Australia and has built a loyal following since its inception in 1967. Taco Bill’s Mexican food is fun, fresh and affordable and presented in a casual, relaxed environment. The menu consists of a variety of fresh, authentic Mexican cuisine cooked daily on site, including Taco Bill’s special salsas, quesadillas, fajitas, rice and frijoles, enchiladas, burritos, nachos and tacos. Thirty brands of tequila are on offer at the various

TASTY TRUCKS The Tasty Truck journey began in 1979 for Colin Lear when he purchased his first mobile food van in Blackburn. It began with one van and a corner shop, starting at 3am every morning to ensure his van was stocked with only the freshest product. Five years later, the operation grew to become four mobile food vans and the beginning of a ‘fast food evolution’. Wind the clock forward 30 years and Colin now has a fleet of more than 60 state-of-the-art Tasty Trucks

You’ll find our stores in key CBD and shopping centre locations where our Salad Artists are busy serving up freshly made salads, wraps, rolls, soups and more to over 145,000 hungry customers each week. If you are hungry to become a SumoSalad franchisee, visit our website and select franchising tab or contact Graham Streeter, General Manager Business Development on 0418 870 920 or email

restaurants as well as Australia’s largest Margarita – Pancho Villa (fishbowl) - giving the restaurant even more flavour and authenticity! With 35 Taco Bill restaurants in Australia and 28 franchisees, Taco Bill Directors Tom Kartel and Stan Teschke are keen to increase Taco Bill’s Mexican wave with expansion plans nationally in metro and regional areas. If you’re interested in becoming part of the Taco Bill family call 9690 2077 or email

vans on the road delivering more than 15,000 meals across Melbourne every weekday. Tasty Truck’s hub is the food processing, production-line facility and depot in the south east of Melbourne plus they have recently acquired an additional depot in the west of Melbourne. They currently employ more than 150 people. Colin is immensely proud of his business and is looking forward to helping his fleet of ‘vanchisees’ achieve their own personal success by owning a Tasty Trucks franchisee.

Business Franchise Australia and New Zealand 125

A-Z FRANCHISE DIRECTORY TELECHOICE The TeleChoice success story started more than 15 years ago. We have now grown to more than 150 locations, and are still growing. Our success is due to having more satisfied franchisees than any other Telco franchise in Australia. In fact, 22 of our franchisees own more than 66 sites.

telstra Looking for something a little different to your standard retail business? Want to run a business that is not just about buying and selling products? Want to be supported by one of Australian’s most recognised brands? If you answered ‘yes’ and you’ve got an appetite for success and a drive to make things happen, then the Telstra Licensed Store (TLS) Program may be just what you are looking for.

Thexton Armstrong A Business Consulting Opportunity with Thexton Armstrong.... With over 40 Franchisees and growing rapidly across Australia and NZ we believe that we have the #1 Business Consulting System in Australasia. We are looking for people with previous business or corporate experience, to work with business owners to help make their businesses stronger, more profitable and therefore more valuable. Our Business Success Programme is designed to offer high end consulting services to small and medium


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We will be adding new franchises in 2012. If you have the passion for business, and the drive to succeed, we would like you to be a part of our great team. Call our National Franchise Manager on (03) 8699 2555 or visit

At Telstra, it’s about finding the right solutions for our customers whilst delivering excellent customer service. With the backing of Telstra, a complete range of exciting products and services and an experienced marketing and support team at your disposal operating a retail business just got a whole lot easier. The Telstra Licensed Store program is not a franchise and does not involve a franchise agreement. Find out more and register your interest today Email: or visit:

sized business using our proprietary tools, training and processes. The consulting industry is growing rapidly as most Business Owners do not have the skills to manage or grow their businesses. Only one in five businesses survives over ten years. The Consulting Industry is recession proof and actually improves when trading conditions get worse. Like to know more? PLEASE CONTACT: Wayne Armstrong - 0411 517 770 (Australia) David Thexton - 0275 093 385 (New Zealand)

total tools Welcome to the Total Tools Group

potential franchisees in all areas across Australia.

Being the best means selling the best. Australia’s most trusted tools retailer, Total Tools supplies only quality trade, industrial and commercial tools. So you’ll find we’re specialists in leading brands such as Makita, Hitachi, Sidchrome, Bosch, Stanley, Irwin, Cigweld, Milwaukee, DeWalt and Sutton.

Total Tools franchisees are positive, focused people, usually with tool or trade experience. Many already have a good head for business and people management. They choose Total Tools for brand strength, proven systems, security and the kind of return on investment only great franchises offer.

Already a successful national franchise, Total Tools is currently on a growth trajectory. This retail network expansion means Total Tools is presently seeking

For more information see or contact our Network Development Manager on (03) 9394 4300 or

business franchise australia and new zealand

For more information call 03 9787 8077

A-Z Listings are a great way to promote your or


126 Business Franchise Australia and New Zealand

(or +61 3 9787 8077 from outside of Australia) and speak to one of our Sales Executives or go to

UNITED PETROLEUM Established in 1993, United Petroleum, a proudly Australianowned company, has become one of the largest independent fuel companies in Australia with over 270 Convenience Retail sites operating across every state and territory. United continues to invest heavily in its stores and systems which have earned the trust of the people, and respect of the other major competitors. Franchising at United only started in late 2007 and has gained momentum in the last year. United franchisees enjoy ongoing support in the following areas:

national promotional program • Benefits of a preferred supplier network • Five week induction program and on-going training • Fully maintained fuel ordering & supplier program United is a proud member of the Franchise Council of Australia (FCA) and was recently awarded 2011 Canstar – Most Satisfied Customers (Service Stations)

• Exclusive affiliated partnerships (e.g MYER one program)

Franchising enquiries: National Franchise Manager: Russell Desa Ph: (03) 9413 1594, Mob: 0488 223 022 Fax: (03) 9413 1401 Email:

• Merchandising/Marketing Guidance, support and


V.I.P. Home Services

In 2009 and 2010 V.I.P Home Services was ranked number one Best Value Franchise under $50,000 by Financial Review Smart Investor.

• Guaranteed minimum income on Fuel Commissions

VIP was the first company to start gardening franchising in 1979. Today, V.I.P is a professional Home Services franchise with opportunities available in Home Cleaning, Commercial Cleaning, Carpet Cleaning, Window Cleaning and Garden Maintenance. With over 1100 franchises and employing over 500 staff, V.I.P service approximately 44,000 clients on a weekly basis.

V.I.P. Home Services V.I.P. is a professional home services franchise which provides flexible, multi-serviced businesses. One of the best known franchise systems in New Zealand and winners of the Best Franchise System – Home Services at the Westpac NZ Franchise Awards 2005, 2006 and 2007. Franchisees can work either indoors as part of the Home Cleaning division, or outdoors in the Lawnmowing & Gardening division. V.I.P. offers exclusive territories with established customers and

WET-SEAL Your waterproofing & underfloor heating experts. Wet-seal Waterproofing and Underfloor Heating provides leading products with over 25 years of proven dependability. With a profitable work from home opportunity, all you need is a suitable vehicle. All Wet-seal Franchisees are fully trained at our custom built training facilities and with our TAFE accredited course you can achieve a nationally recognised Trade Certificate III in Waterproofing. Wet-seal undertake all invoicing for you, providing you less paperwork and more time to deliver the best waterproofing & underfloor heating in the industry.

V.I.P offer franchisees comprehensive training, a solid support system, exclusive territories and an established customer base along with the chance to be their own boss and choose the hours they want to work. For further information call V.I.P Home Services on 13 26 13 or visit

have provided a lifestyle choice to their franchisees for over 38 years. A V.I.P. franchise is suitable for couples or individuals. Comprehensive training and support is provided, including 4 weeks paid training. In addition V.I.P. are actively seeking regional Master franchisees for both lawn-mowing and home cleaning throughout New Zealand. A proven record of people management and sales experience together with sound work ethics, honesty and integrity are required. For further information, contact Estelle Logan on 09 2630544 or email

You will also be provided with comprehensive start up and regular on-going training, full support from our operations, technical, sales, marketing and IT departments. Ask us about some of our large prime new areas available NOW! Contact the National Franchisee Manager on 1800 025 081 in Australia or 0800 436 000 in New Zealand, alternatively email to find out how you can become a part of this waterproofing and underfloor heating industry leader. Further information is also available on our Franchisee Recruitment website


world, potentially employing over 300,000 people.

Yong is not just a real estate agency, but a complete real estate company incorporating real estate marketing, management, investment and development, arguably the only franchise of its kind in the world creating International Super-offices. If you are interested in real estate and helping people as well as helping yourself, then a YONG franchise might be just what you are looking for. YONG’s vision and philosophy is, like Toyota, to make YONG the largest real estate network in the

• No upfront fee • No legals • Small ongoing fee • 1st generation business coaching • And the confidence to offer performance improvement guaranteed. For further information on franchise opportunities and how you can be a part of YONG’s international network, please contact YONG on (07) 3373 9877 or Email: Website:

Business Franchise Australia and New Zealand 127

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We are looking for dynamic people who love dealing with others and are passionate about retailing. The Snooze brand has a strong history of over 30 years in retailing and has built a very solid franchise system. We provide franchise partners with a stable platform to start their business and offer support across the entire business including: ‡ Marketing and Promotional Support ‡ Product Development and Buying Power ‡ Proven operating system that includes comprehensive product and sales training ‡ Business Management support from our on the ground field team ‡ Assistance in site selection and property negotiations

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Business Franchise AUS & NZ Jan/Feb 2012  
Business Franchise AUS & NZ Jan/Feb 2012  

Business Franchise is a bi-monthly consumer and trade publication bringing you all the latest news, expert advice, and information from the...