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Burgers and Fries, and Red Mango, the executive team looks to fill a new unmet need for the hearts and stomachs of smart consumers. “We are at the center of an important national movement to bring healthier dining options to a growing customer base,” Rincione says. “People are demanding better food, healthier ingredients and total transparency. While old QSR chains are trying to save their consumer base, shed unfavorable brand identities and catch up, UFood Grill is in a leadership position to expand what we already do so well.”
Vibrant Restaurant Design UFood Grill is raising the bar for restaurant-goers by pairing its attractive food with an equally tempting fast-casual restaurant prototype poised for national expansion. To bring the concept to Main Street America, UFood Grill enlisted one of the country’s leading restaurant design firms, Interior Systems, Inc., headquartered in Milwaukee, Wis., to deliver the new look. From initial design through manufacturing and installation, ISI is known as a onestop shop for the best interior needs in restaurant, retail and education markets. The result for UFood Grill is a new logo and a vibrant restaurant design that averages 1,800 square-feet, is flexible enough to accommodate larger or smaller
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The new UFood Grill res
taurant prototype high lights key themes for the brand: SIMPLE, TRENDY, TRU E, RAW, GOOD, NOW and ME
“UFood Grill is known for its healthy menu and delicious food, and we plan to match that reputation with healthy savings for rapid growth among our franchisees.” - Bob DiBartolomeo, vice president of franchise development. footprints, includes dine-in seating for up to 36 guests and fits the availability of popular inline retail site opportunities across the country. It marks a strong entry into the fastestgrowing segment of the restaurant industry where fast-casual brands now account for more than $30 billion of annual revenues – nearly double the growth of any other category in the sector. UFood Grill plans to open one of the first locations in the greater Boston area by early 2016 in close proximity to corporate headquarters to fulfill site visits for the growing list of franchise prospects attending UFood Grill Discovery Days.
Lean and Mean Incentives Supporting growth expectations, UFood Grill has rolled out its new “Lean and Mean Deal” – a franchise incentive program that will offer deep discounts for
a limited time on the initial franchise fee for multi-unit development agreements of three or more locations. “UFood Grill is known for its healthy menu and delicious food, and we plan to match that reputation with healthy savings for rapid growth among our franchisees,” says Bob DiBartolomeo, vice president of franchise development. The “Lean and Mean” incentive program features a $35K franchise fee for the first location and a $10K franchise fee per additional restaurant on agreements of three or more traditional restaurants. The company is welcoming experienced restaurant operators and multi-unit franchise investors for franchise development. More information about UFood Grill franchise opportunities is available at http://www.ufoodgrill.com/own-a-grill/
Franchising USA
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