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Purpose: A Key Driver of Organizational Performance Purpose
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In the past, purpose has often been cast aside as non-essential to an organization’s success. Finances, IT, sales, and products have traditionally been discussed far more often than purpose. Yet purpose is actually one of the key drivers to organizational success. Without employees feeling a sense of purpose, a salesperson would be listless, and product engineers would lose creativity. Now more than ever, purpose is important to organizational performance because it inspires employees to move beyond inertia to action. Many people
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ask how purpose differs from mission, vision, values, principles, and culture. An
Employee Engagement
organization’s mission describes what business the organization is in (and what it is not),
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and its plans for the future. Its goal is to provide a focus for leadership and employees. A
Executive Coaching
vision statement lays out where the organization is going in the future. It is usually drawn up
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by senior management to take the thinking beyond day-to-day activity in a clear, strategic
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way. Values explain how the mission, purpose and vision will be achieved through the
Human Capital Management
expected culture of the organization. They serve as a compass of the expected norms,
Imposter syndrome
behaviors, and mindset. So what, then, is purpose? According to David Packard, Co-Founder
Innovation
of Hewlett-Packard, purpose is like a guiding star on the horizon- forever pursued but never reached. Although purpose itself does not change, it does inspire change. The very fact that purpose can never be fully realized means that an organization can never stop stimulating change and progress. Have you ever had to drag yourself out of bed to go to a job that you hated? It’s like you’re pushing a heavy rock uphill. But when purpose is motivating your actions, everything feels very different. You have a kind of lightness, even when things are
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intense or tough. The same thing is true for organizations; you can feel when a company is
Purpose
animated by purpose… and that’s a feeling that people want to have! It’s also a feeling that
Team Building
drives better performance.
Team Management
Organizational Purpose
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The purpose of an organization is not the answer to the question, “What do you do?” which
Training and Development
typically focuses on products, services, and customers, but rather the answer to the question
Values
“Why is your work vital?” It conveys what the organization stands for in historical, ethical,
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emotional, and practical terms. Below are the key characteristics of an organization’s ideal
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