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Engaging Employees Through Sustainability Employee Engagement
Agility Bias
So you want to start an employee engagement program? BBMG recently released a white paper that addresses sustainability as an organizational core value, which not only helps the planet but also increases employee engagement. Their rationale is that having this type of transcendent vision gives employees purpose and empowerment, if executed correctly.
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BBMG’s data links sustainability to the rising Millennial generation (born between 1980-
Communication
2000), including:
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86% of Millennials would consider leaving an employer whose social responsibility
Culture
values no longer reflected their own.
Demographics
79% of Millennials would likely accept a job at an eco-friendly company over a
Diversity, Inclusion and Belonging
conventional one.
Emotional Intelligence
About 55% of men and women under 30 believe it’s very or extremely important to
Employee Engagement
work for a company that is socially and environmentally responsible.
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BBMG provides some guidance on how to create a sustainability strategy that engages
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employees at all levels and generations. After partnering with Wal-Mart to create a global
Generation
platform for an employee sustainability program, they were able to share the content with
Human Capital Management
other organizations and individuals around the world. There are too many tips to list here, so I highly suggest reading their white paper to learn more.
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Some of the interesting and most important phases of setting up a sustainability program
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were:
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1. Make the strategy actionable and flexible When working with Wal-Mart, BBMG created 12 broad categories of actions that employees could choose from. Though some employees may be extremely proactive,
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others may be unsure where to start, so give concrete actions that employees can
Purpose
engage in.
Resilience
Flexibility comes by creating different phases that are slowly rolled out during the
Team Building
program. If your organization is geographically dispersed, let each branch define how
Team Management
they interpret those phases.
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