5:3 5 montrose rd sales and marketing proposal

30 September 2016

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Dear Rita, Â 5/3-5 Montrose Road, Abbotsford 2046 Thank you for giving me the opportunity to submit my thoughts and recommendations for the above mentioned property.

My view is that anyone can sell a property, however you want someone to represent you that you believe is going to maximise the sale price and extract as much from the market as possible.

The market and the marketing have an impact on the outcome however so does the agent. Being the only agency in Abbotsford and the area experts we feel this places us in a good position to deliver a fantastic result.

I look forward to the opportunity of working together when the time suits you to find the right buyer for your property.

Yours sincerely,

hello.

Â

Cameron Nicholls Nicholls & Co Estate Agents

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the property.

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Recommended list price

Auction

Opinion of value

$1,000,000-$1,100,000

Comparable sales

Our figures are based on the sale prices of comparable properties on pages 4.

Sales method

Auction This is the best method of sale to determine the true market value of the property and places you in the best position to achieve the premium price

Agents commission

2%

Type of agency agreement

Exclusive

Agency Period

70 days

Advertising

Tailored package $4,000 (refer to page 7 for package break down, all items with the strike through are to be paid for by Nicholls & Co Estate Agents)

fast facts.

sale appraisal

*should you wish to discuss the above information please
 contact our office

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2/57 Walton Crescent Abbotsford 2 2 Sale method Total area Sale price Sale date

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Auction (sp) 81 sqm $1,180,000 August 2016

1/16 Rokeby Rd Abbotsford 2 2 Sale method Total area Sale price Sale date

Auction N/A $930,000 April 2016

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4/515 Great North Rd Abbotsford 2 2 Sale method Total area Sale price Sale date

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Auction N/A $1,100,000 July 2016

comparable sales.

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DISTINCTIVE MARKETING INVESTMENT

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TAILORED PACAKAGE Professional Photography- $700 Professional photography increases the perceived value of a property by 12%. Quality over quantity always wins! Experienced photographers utilising high-end digital cameras backed up by industry-leading Photoshop experts gives you that assurance that your marketing content is the absolute best available.

Digital floorplan/siteplan- $200

Digital media advertising- $2500 www.realestate.com.au – Premiere Property www.domain.com.au – Premium Plus www.nichollsandco.com.au Newspaper advertising- $1500 half page - 4 weeks Advertising the the Inner West Courier attracts the passive buyer looking through the paper.

The property may be of interest top them or someone they know but had no intention of buying until they came across the ad.

Copywriting- $190 Innovative written copy, concepts and headlines to make sure your property stands out and gets results!

EXTRAS* Paid social media advertising done so at no expense to the vendor

Professional property brochure- $200 Just listed & just sold brochures- $200 1000 copies to be distributed around the local area to captured the local buyer

Nicholls & Co Estate Agents has a professional PR Agency called 360 PR that will generate free editorial in the local paper as well as online editorial Interior designer from MBM Styling Co to provide consultation at no expense to vendor. Along with consultation a property styling quote will also be provided.

marketing.

*prices subject to change

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First impressions count, making the presentation of your property crucial to the success of the result. To ensure that your property is presented in the best possible light you should consider the following: Fresh flowers near the entry are welcoming and are also emotionally and aesthetically appealing A fresh coat of paint , where necessary can make a world of difference A well lit home looks bright, inviting and more spacious.

Rooms appear larger when less cluttered Professionally cleaned carpets can also 
 be beneficial

Pleasant aromas and a well aired room can create a welcoming feeling

first impression

Address any jobs that you have been meaning to get done, such as a broken door handle, damaged skirting board or loose floorboards etc Music can set a mood.

Leave a soft calming CD in your player so your agent can turn it on prior to inspections Think about hiring furniture or employing the talents of an interior designer – Please contact us for our recommended stylists

preparing for sale.

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The successful sale of your property can be reliant on the instruction of an efficient solicitor with experience in property conveyancing and a thorough understanding of contracts. It is a good idea to do some research and make a decision before you put your property on the market. Here is our recommended solicitor

AC Dunstan Lawyers Anthony Dunstan Locked bag 21 Five Dock 2046 Phone 02 9713 5119 Fax 02 9712 5117

preferred solicitors.

01. What do I need to do to list my property for sale? _Read and sign the sales agency agreement. _Confirm your solicitor/conveyancer, or we can recommended local professionals for you. _Prepare your property for inspections.

02. Can I set my own price? _The listing or asking price is your decision. _Carefully consider past sales and on the market history when deciding your asking price. _Be aware that your price may need to be reviewed during the marketing period due to the changing market.

03. What is my role as the owner, in the sale? _Present your property for inspections. _Sit back, relax and be ready for a sale to occur. _When negotiating make decisions quickly.

04. My property is tenanted, what processes are made to ensure the tenants are kept happy? _When selling it is very important to communicate with your tenant. Many tenants go into panic mode once it is revealed that you plan to sell their home.

The tenants will be informed in

FAQ.

writing of your intentions to sell and will be provided with the required 14 days notice for professional photos. _Tenants are assured their home and rights will be respected - we reduce the impact by implementing an open for inspection program. _If your tenants enjoy living at your property, we like to offer them the opportunity to submit an offer to purchase the home prior to listing. _It is vital to be on good terms with tenants during the sale as we need their co-operation for internal presentation.

Offering a rent discount or a thank you gift can build goodwill. Also remember, a happy tenant could work in your favor with potential buyers, especially if they are investors themselves.

05. When will the agents be coming through? _Once the contract arrives from your solicitor we can commence sales inspections. _We can set up 45 minute allotted time slots for open for inspection on Saturday or by appointment only (24hr+ notice provided at all times).

06. Do we have to be home for Open for inspections / Private inspections? _It often makes buyers feel more comfortable when they can view the property without the owner present. _If possible take the dog for a walk or go out to the shops. _Rest assured we will stay with the buyer throughout the inspection and point out all the features and benefits of your home.

07. Will you need keys? _Under normal circumstances keys make it more convenient for yourselves and the buyer. _If you are unavailable or away from home we are still able to show buyers through your property. _Access can sometimes be crucial where buyers are comparing properties.

08. Will you be showing the property yourself only? _I will facilitate all viewings of the property where possible. If alternate arrangements need to be made for showing the property I will discuss this with you prior 09. What happens when an offer is made? _When a buyer makes an offer we will contact you and submit the offer to you. _You will then have the opportunity submit a counter offer, which we relay to the buyer, selling the benefits and at all times supporting the value of the property. _The negotiation process will continue until both you and the buyer have agreed on a sale price.

10. What happens when we accept the price? _We will prepare sales advice and issue to your solicitor and the purchaser solicitor. _The purchaser will generally pay a 10% deposit and sign the contract. _You will also be required to sign the contract for sale with your solicitor. _Exchange of contracts will then take place.

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11. How long after the purchaser pays the deposit do we settle on the property? _The standard settlement period is 42 days. _If you require less or more time you can contact your agent or solicitor / conveyancer about altering the settlement period.

12. What happens on settlement day? _Prior to settlement you will sign the transfer documents and return them 
 to your solicitor. _The purchaser will complete a presettlement inspection with the sales agent. _Once settlement has taken please, your solicitor will provide written authorisation to release keys to the purchaser. _Please ensure that we have a key to the property and that you leave any additional keys, remote controls, instruction manuals and other relevant documents in one the draws in the kitchen. _We can provide names of cleaners, removalists and trades people to assist in preparation for settlement day. _We will account to you when the authorisations from both solicitors are received by us.

FAQ.

13. Who takes care of fees and accounts? _All fees and accounts are accounted for by your solicitor / conveyance and these are paid on settlement when the buyer pays the balance. _Our fees are generally deducted out of the deposit we are holding in our trust account on settlement.

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next step

PO Box 3380 Wareemba 2046 | www.nichollsandco.com.au | Phone: 0421 733 118