OBJECTIVE 4: DEVELOP SUPERIOR MARKETING, PR AND COMMUNICATION CAPACITY FOR HIGHLIGHTING CDEAACHIEVEMENTS AND ADVANCING CDEA AGENDA. INITIATIVE MEASURE TARGETS TIMELINE IN QUARTERS RESPONSIBLE
Engage PR, branding and marketing strategist to develop CDEA/departments brand strategy
Engage marketing, PR and branding consultant to develop brand and marketing strategy as CDEA value proposition
Marketing, brand, PR and communication strategies Ready
Q3 – Q4 2015
Build capacity of internal marketing staff
Current staff training needs analysis
2 staff trainings held per year
Q3 2015/ Bi Annual
Develop both internal and external communication collaterals
Develop relevant media kits and collaterals Design CDEA office to incorporate visuals and collaterals that promote CDEA culture, achievements and key wins Select and engage and social media strategist Engage web developer
Marketing and communication collaterals ready CDEA office designed and decorated to reflect brand
Q3 – Q4 2015 Q4 2015
Social media strategy ready dedicated staff growing social media relevance of CDEA
Q3 - Q4 2015 Q1 2016
Develop social media strategy New website that is optimized for mobile browsing
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BDM
