Theme 2: Strengthening CDEA’s Internal Systems and Processes

h) Develop marketing plan for CDEA programs, products and services i) VAS licenses to assist in distribution j) Partnerships with retailers across EAC k) Map out regional and global opportunities l) To register the business entity of the organization

OBJECTIVE 3: To create a shared unique identity and build team cohesion

Proposed Activities:

a) Monthly out of office hangouts and internal vision casting sessions b) Define strong Pan African/Eco identify brand c) Forums to engage staff, board and arts member community d) Staff and board members reflection meetings at least once a year e) Define key words that describe CDEA’s identity f) Visual reminders of CDEA identity g) High quality collaterals that shout CDEA’s identity

THEME 2: STRENGTHENING CDEA’S INTERNAL SYSTEMS AND PROCESSES

To achieve its dreams CDEA needs to strengthen its systems and processes to operate at a higher level of efficiency

OBJECTIVE 1: TO STREGNTHEN HUMAN RESOURCE AND ORGANIZATIONAL DEVELOPMENT

Proposed Activities:

a) Review HR manual to align with proposed structure b) Periodic teambuilding session c) Skills audit and develop training schedule d) Job classification and grading e) Volunteer management policy f) Define performance review calendar

OBJECTIVE 2: Strengthen management and board governance

Proposed Activities:

a) Board strategic skills audit (finance, IT, legal, fund management etc.) b) Define formal board induction process c) Regional board representation d) Identify and engage potential Advisory board members e) Commercial board constituted f) Biannual board meetings g) Board Management reports

Proposed Activities:

a) Develop and document departmental Standard Operating Procedures b) ISO certification of business processes c) Development of ECO label standard d) Develop service charter and training of staff on same e) Artist/client engagement policy f) Recommendation letters and endorsement on website g) CDEA branded ECO Van, Film Lab 4Wheel and office utility car/Tuk tuk

OBJECTIVE 4: Strengthen it systems and physical infrastructure

Proposed Activities:

a) Document management systems reboot b) Have well planned IT data backup\security plan c) Comprehensive forward looking ICT strategy d) Strategic partnerships with technical skills providers e) Develop database of local creative service providers and share within creative community f) Development of CDEA mobile app g) Emergency procedures policies on fire, health or security and travel related issues h) Develop facilities/estate management policy

OBJECTIVE 5: Strengthen financial, supply chain, and legal systems

Proposed Activities:

a) Organizational and departmental budgeting/forecasting /targeting capturing administrative support b) Set surplus targets to facilitate endowment fund c) Set up impact investment fund to fund creatives d) Pricing of CDEA programs, products and services e) In house Finance/Administration and HR manager f) Procurement and logistics officer g) Advisory board member with strong financial acumen h) Organizational and departmental risk register and risk management policies

OBJECTIVE 6: To build organization and staff capacity in sales, business development and partnerships

Proposed Activities:

a) Hire business development manager b) Pro-active relationship management strategy of past donors