External Analysis: PESTEL

INNOVATION RESEARCH AND DEVELOPMENT

1. Brainstorming session 2. In-house research for better sector understanding 3. Network with industry innovators 4. Film critique 1. Action plans from brainstorming sessions 2. Updated product portfolio 3. Artist development policy 4. Curator

500+ 5. Training rooms 6. Bar and restaurant 7. Residential 8. Van

EXTERNAL ANALYSIS: PESTEL

The following Opportunities and threats are were identified using the PESTEL Analysis to conduct an external environment scan, and position CDEAto thrive and tap into opportunities that emerge locally, regionally and globally.

FACTOR

POLITICAL OPPORTUNITIES

1. Goodwill 2. Ministry of information culture youth and sports 3. BASATA 4. EAC, integration 5. Regulatory framework

UNESCO 2005-local and regional support 6. AU action plan using arts 7. Capacity building support 8. Community theater 9. Addressing thematic issues 1. BASATA ARTIST registration challenges 2. BASATA not proactive in development of creative arts 3. Conservative film board 4. Outdated political cultural policies 5. Challenges in domiciling the ministry 6. Limited budget 7. Media freedom

THREATS

ECONOMIC

TECHNOLOGY

ECOLOGICAL

10. Policy development and advocacy 1. Creative arts viable economic activity 2. Retail distribution 3. Online marketing 4. Local demand of indigenous products 5. Consistently growing economy 6. Rise of middle class 7. Diaspora market and remittances 8. Ministry of trade 9. Ministry of tourism support 1. Artist compensation 2. Copyright infringement 3. Royalties 4. Distribution challenges 5. Consumption productions standards and practices 6. TZ shilling depreciation challenges 7. EAC lack of cross border duty artistic content

1. Internet usage 2. Mobile 3. Digital migration 4. Dropping prices on devices like phones 5. Production equipment cheaper 6. Cheaper broadcasting equipment 7. YouTube 8. Accessible production software 9. Tech savvy young people 10. Social media 11. Green screen 12. BPO 1. Internet abuse 2. Technical skills shortage 3. Communications bill might be limiting 4. Media freedom challenges

1. Green initiatives 2. CDEA space showcase of energy 3. UNEP sustainable production and 1. High initial investment 2. Acts of God

SOCIAL

LEGAL

consumption 4. Recycling for Arts 1. Youth empowerment 2. Promotion of consciousness value and positivity 3. Capacity building in arts curriculum and best practices 4. Appreciation of

African things 5. Consumption of artistic item 6. Art for social change 1. Negative media content 2. Sexual exploitation of women 3. Education system curriculum pro science

1. Policy making advertisement to governments 2. Developing artistic right policies, bills etc. 3. Advocacy agenda for artists (creative industry act) 4. Capacity building of artist an their rights 5. AU advocacy 6. Harmonization of

EAC artists rights 7. National youth 8. Capacity building of social services committee 1. Cross border tariffs 2. Limited CDEA political legislature networks 3. Jurisdictions challenges local versus regional (content+regional) 4. Appropriation challenges 5. Poor management of arts initiatives