CDEAACHIEVEMENTS AND ADVANCING CDEA AGENDA

OBJECTIVE 4: DEVELOP SUPERIOR MARKETING, PR AND COMMUNICATION CAPACITY FOR HIGHLIGHTING CDEAACHIEVEMENTS AND ADVANCING CDEA AGENDA. INITIATIVE MEASURE TARGETS TIMELINE IN QUARTERS RESPONSIBLE

 Engage PR, branding and marketing strategist to develop

CDEA/departments brand strategy  Engage marketing, PR and branding consultant to develop brand and marketing strategy as CDEA value proposition

 Build capacity of internal marketing staff  Current staff training needs analysis  Marketing, brand, PR and communication strategies Ready

 2 staff trainings held per year

 Develop both internal and external communication collaterals

 Develop social media strategy  New website that is optimized for mobile browsing  Develop relevant media kits and collaterals  Design CDEA office to incorporate visuals and collaterals that promote CDEA culture, achievements and key wins  Select and engage and social media strategist  Engage web developer  Marketing and communication collaterals ready  CDEA office designed and decorated to reflect brand

 Social media strategy ready  dedicated staff  growing social media relevance of CDEA

50 | P a g e  Q3 – Q4 2015 BDM

 Q3 2015/ Bi Annual

 Q3 – Q4 2015  Q4 2015

 Q3 - Q4 2015  Q1 2016