c) Develop sales/fundraising tracking tool and review framework d) Training of program heads in business development and fundraising e) Proposal writing training of staff
THEME 3: ADVOCACY AND THOUGHT LEADERSHIP CDEA has a unique opportunity to be a Pan-African thought leader on the role of culture in human development. This will entail subject matter mastery through research, which will strategically feed advocacy efforts. In addition, to capturing insight CDEA will position itself strategically as thought leader through it marketing and PR efforts. OBJECTIVE1: To conduct research, document insights and trends on the role of culture in human development Proposed Activities: a) Research on the following areas: i)
b) c) d) e) f) g)
Knowledge development around culture and development
ii) Place of arts in modern curriculum iii) Skills development iv) Impact of absence of arts in primary and secondary education v) Contribution of arts in GDP vi) Impact of arts in social development vii) Arts as tool for youth employment viii)Place of culture in environmental conservation ix) Legislation, tariffs, tax incentive, cross border challenges in EAC and recommendations Two major annual research release Present research and insights at local/global conferences Present research on CDEA Website Local and international academic partnerships Develop an innovation and incubation framework Build capacity of CDEA technical skills training through strategic technical partnerships
OBJECTIVE 2: To advocate for artist rights and role of culture in human development Proposed Activities: a) b) c) d) e) f) g)
Develop advocacy and lobbying agenda for artist rights throughout EAC Engage central and local governments Engage government agencies related to the arts and creative industries Engage EAC and EALA Internal capacity building on government structures and jurisdiction challenges Development of private sector alliances Influential champions
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