CDEA Strategic Plan 2015 -2021

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h) i) j) k) l)

Develop marketing plan for CDEA programs, products and services VAS licenses to assist in distribution Partnerships with retailers across EAC Map out regional and global opportunities To register the business entity of the organization

OBJECTIVE 3: To create a shared unique identity and build team cohesion Proposed Activities: a) b) c) d) e) f) g)

Monthly out of office hangouts and internal vision casting sessions Define strong Pan African/Eco identify brand Forums to engage staff, board and arts member community Staff and board members reflection meetings at least once a year Define key words that describe CDEA’s identity Visual reminders of CDEA identity High quality collaterals that shout CDEA’s identity

THEME 2: STRENGTHENING CDEA’S INTERNAL SYSTEMS AND PROCESSES To achieve its dreams CDEA needs to strengthen its systems and processes to operate at a higher level of efficiency OBJECTIVE 1: TO STREGNTHEN HUMAN RESOURCE AND ORGANIZATIONAL DEVELOPMENT

Proposed Activities: a) b) c) d) e) f)

Review HR manual to align with proposed structure Periodic teambuilding session Skills audit and develop training schedule Job classification and grading Volunteer management policy Define performance review calendar

OBJECTIVE 2: Strengthen management and board governance Proposed Activities: a) b) c) d) e) f) g)

Board strategic skills audit (finance, IT, legal, fund management etc.) Define formal board induction process Regional board representation Identify and engage potential Advisory board members Commercial board constituted Biannual board meetings Board Management reports

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