Year I June-July 2009 n. 2 Authorization: Secretariat of State for Internal Affairs Copy registered with the Tribunal of the Republic of San Marino
in san marino
INFORMATION MAGAZINE PUBLISHED BY THE CHAMBER OF COMMERCE OF THE REPUBLIC OF SAN MARINO
C ONTENTS
INTERVIEWS - Antonella Mularoni, Secretary of State for Foreign Affairs - Emanuel Colombini, Managing Director of the “Colombini Group” MADE IN… CAM COM - Chamber of Commerce activities - Secretariats of State - Trade Associations - Banks and University
E DITORIAL
by Massimo Ghiotti - Managing Director
The Latin expression “Homo faber fortunae suae” (Man is the maker of his own fortune) is one of great wisdom. It underlines the ability and opportunity man has to become the creator of his own destiny, the builder of his own future. This is a simple yet profound principle that can be applied to every single human activity, including those linked to the economic world. Today, more than ever, it is clear that businesses cannot be considered merely inert realities whose only reason for existing lies in achieving profits and how, on the contrary, they are, to all intents and purposes, “human systems”: compact groups of people committed to achieving common goals. As such, they need a cultural approach that makes it possible to understand and manage their development. In a society such as ours, which offers the dreams of each individual infinite cultural and professional possibilities, the opportunity for businesses to have a future lies mainly in the fields of quality vocational training and the promotion of skills and know-how as the discriminating element. The mixing of the entrepreneurial and the
cultural worlds becomes therefore, increasingly tangible despite the fact that, due to apparently anti-ethical language codes, they seemed destined to deep-rooted incommunicability. The so-called “enterprise culture” on the other hand, has now become our daily bread, a key element for understanding and dealing with the challenges of a constantly changing global market in which corporate missions and objectives have to be conceived in a radically different way and above all, have to be dynamic elements in search of constant adaptation. Since it was founded, one of the objectives the Chamber of Commerce set itself was that of providing a tangible support for San Marinobased companies, implementing all the initiatives necessary for their development and promotion. Training is one of these and is carried out both via the realisation of proposals created ad hoc for members of our Overseas Club and by supporting related projects related to entrepreneurs under 35. Aware that encouraging an entrepreneurial spirit amongst young people is the keystone for the structural growth of our country-system, we give
them the possibility to indulge their inclinations, follow their dreams and cultivate quality, thus laying the foundations for building a society with merit as the basis of its entrepreneurial dynamism. Finally, through the periodical organisation of seminars open to all San Marino companies, we pursue the dual goal of updating operators on specific issues of particular interest and training new professional figures capable of meeting the new and articulated needs of businesses and the market. The specialisation of “insiders” is without doubt a key issue in the private as well as the public sector because, once the objectives have been defined, it is essential to give space to people who have been specially trained and are capable of optimizing the resources available, of choosing a suitable strategy and of meeting targets. However, in order to do this it is essential to destroy the old concept that sees change as a inconvenient exception to be avoided and find new management methods that, on the contrary, consider it a natural dimension in which to live and above all, a favourable opportunity that offers unlimited development possibilities. in san marino
june-july 2009 1