CCC Athletics & Activities Branding Guide

COFFEYVILLE

This guide encourages consistent, logical, and effective identification of Coffeyville Community College Athletics & Activities in all communication and marketing.

Best practices dictate that we have explicit guidelines governing the usage of our names, logos, colors, and references. A professional, coordinated strategy develops a strong identity for Coffeyville Community College while allowing offices, teams, and activities to secure their own information. It balances the realities of decentralized activity and the advantages of a consistent core image reinforced by the power of repetition.

MODIFICATIONS & AMENDMENTS

These guidelines anticipate that new technology, distribution methods, and design practices will continually test the guide's bounds. The Branding Committee encourages your feedback, questions, and suggestions.

The Branding Committee has been tasked with approving exceptions and extensions to these rules, in addition to oversight and responsibility for primary materials created on behalf of Coffeyville Community College. As new and recognized uses are approved, they will be included in the online version of this guide as examples of current practice. Any modifications will be posted and announced on or around July 1 each year.

Official logos, marks and fonts in the following style guide can be found on the Athletics & Activities Shared drive in the Coffeyville Community College Branding Files folder.

BRANDING COMMITTEE

Brandi Beeson

Michael DeRosa

Andrew Elrod

Ashley George

Jay Herkelman

Deardin Kelley

Dora Morris

Cody Oates

Aaron Phillips

Cari Redden

Meredith Smith

Ashley Tatman

The secondary color palette is meant to be used for apparel and merchandise and not associated with official logos and marks.

MUST GAIN APPROVAL FROM BRANDING COMMITTEE FOR USE OF THESE COLORS

Primary color palette is preferred but tints/shades to enhance primary colors.

The Power Raven is allowed to be used by faculty and staff of Coffeyville Community College.

WHOLE BODY POWER RAVEN

The Power Raven is the primary identity for Coffeyville Athletics and should be used in all instances including but not limited to: advertisements, banners, billboards, booklets, brochures, cards, certificates, facility graphics, invitations or posters.

ACCEPTABLE COLOR VERSIONS OF THE POWER RAVEN:

The Power Raven can be full color, with Raven Red, black, yellow and white or black and white with Raven Red body.

ORIENTATION OF POWER RAVEN:

The Power Raven can be facing left or right

OUTLINE OF POWER RAVEN

The Power Raven can be outlined in black, white or red and have a transparent body or be outlined in one of the colors mentioned above and the body filled with white.

POWER RAVEN HEAD

ACCEPTABLE COLOR VERSIONS OF THE POWER RAVEN HEAD:

The Power Raven Head can be full color, with Raven Red, black, yellow and white or Black and white with Raven Red fill on the feathers on the head.

ORIENTATION OF POWER RAVEN HEAD:

The Power Raven Head can be facing left or right

OUTLINE OF POWER RAVEN HEAD:

The Power Raven Head can be outlined in black, white or Raven Red and have a transparent body or be outlined in one of the colors mentioned above and the body filled with white.

C WITH TALONS

ACCEPTABLE COLOR VERSIONS OF THE C WITH TALONS.

C w/ Talons Scratch Marks: The main C can be Raven Red or White and the claw nails are black and the outline must be black.

C w/ Talons NO Scratch Marks: The main C can be Raven Red or White and the claws black and the outline must be black.

OUTLINE OF C W/TALONS:

The C w/Talons and the C w/Talons scratch marks can be outlined in black, white or red and have a transparent body or be outlined in one of the colors mentioned above and the body filled with white.

PLAIN C

PLAIN W/OUTLINE

CC C C C C C C

ACCEPTABLE COLOR VERSIONS OF THE PLAIN C:

The plain C can be any single color or outlined in a color that is in the primary color palette. The Plain C should be Raven Red or White, but only changed from these two main colors if the background color of apparel you won’t be able to see the Red or White.

ACCEPTABLE COLOR VERSIONS OF THE RAVENS SWOOSH.

The Ravens Swoosh may be used in these color formats:

Single color Raven Red single color white, Raven Red w/ white outline, black w/ white outline, and white w/ black outline.

COLLEGE

ATHLETICS

COFFEYVILLE

COFFEYVILLE RED RAVENS COFFEYVILLE COMMUNITY

ACCEPTABLE COLOR VERSIONS OF WORDMARK:

The Wordmark can be any of CCC’s approved Primary colors: Raven Red, White, Redd T. Yellow, Cool Grey 11 and Cool Grey 3.

The Power Raven must stay in it’s original colors and not be manipulated.

MARK, NOT TEXT: (IMAGE)

The wordmarks are based on the font Freshman.

Typing “Coffeyville” in Freshman font is not the same as the wordmark. The kerning is different. Always use the wordmark, NEVER type out “Coffeyville” in Freshman font.

WORDMARK

The wordmark is Red Ravens, not Ravens. If using Ravens, refer to the Ravens Swoosh on pg. 10.

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COFFEYVILLE ATHLETICS

COFFEYVILLE ATHLETICS

COFFEYVILLE COMMUNITY COLLEGE

ACCEPTABLE COLOR VERSIONS OF WORDMARK:

RED RAVENS RED RAVENS

RED RAVENS

RED RAVENS C

RED RAVENS

The Wordmark can be any of CCC’s approved Primary colors: Raven Red, White, Redd T. Yellow, Cool Grey 11 and Cool Grey 3. The Secondary logos can be put on either the right or left side or strategically placed in the middle. Red Ravens can be substituted with Coffeyville and have the same placement for the new Power Raven and the C with Talons and the C with Talons and scratch marks.

COFFEYVILLE

CENTURY REGULAR

CENTURY ITALIC

CENTURY BOLD

CENTURY BOLD ITALIC

The Century Gothic font family is the primary font for Coffeyville Athletics and should be used in headlines, subheadlines, body copy, and everyday communications. All weights of the Century family are acceptable to use.

TIMES NEW ROMAN

ABCDEFGHIJKLMN OPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789

coffeyville athletics

Coffeyville Athletics font is custom to Coffeyville Athletics. It was developed to coordinate with our wordmarks and SHOULD ONLY BE USED IN FACILITY BUILDING SIGNAGE or SPECIAL PROJECTS.

Please Note: Coffeyville Athletics font is NOT for everyday use or in everyday communications such as word documents, powerpoint presentations, campus materials, etc. It should NEVER be pared with the wordmark.

There is an Italic, Outline Shadow and or Regular font.

Script�Font

The script font can be acquired from your vendor to put onto your uniforms. This is a universal font that can be used.

SPORTS AFFILIATE MARKS:

Coffeyville Community College is affiliated with the National Junior College Athletic Association (NJCCA) and is part of the Kansas Jayhawk Community College Conference (KJCCC). There are certain guidelines that have to be met with these logos, if you want colors different than what is below, please contact the Director of Marketing at CCC, and they will give the appropriate logo usage. RODEO

CURRENTLY IN PROCESS OF GATHERING INTEL FOR SPORTS AFFILIATE MARKS

GOLF, BASEBALL, SOFTBALL, ESPORTS, POWERLIFTING, SPIRIT SQUAD

The Branding Committee is in the process of looking into the sports above to see if there are any associations or affiliates that the sports are involved with currently.

1930’s RED RAVEN

ACCEPTABLE COLOR VERSIONS OF THE 1930’s and 1940’s VINTAGE RED RAVENS : The 1930’s and 1940’s vintage logos can be used in the following color formats: Raven Red or White.

1940’s RED RAVEN

1946 RED RAVEN

ACCEPTABLE COLOR VERSIONS OF THE 1946 VINTAGE RED RAVEN.:

The Vintage 1946 Red Raven may be used in these color formats: Full Color, outlined in Raven Red, White or Black with a transparent fill, and outlined in Raven Red, and Black but filled with white.

The Vintage 1946 Red Raven can have a chrome background behind it when used for Tech Campus materials or Athletics.

ORIENTATION OF THE VINTAGE 1946 RED RAVEN:

The Vintage 1946 Red Raven can be used facing left or right.

NEVER CAN THIS LOGO BE EDITED OR MANIPULATED IN ANY WAY

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ACCEPTABLE COLOR VERSIONS OF THE SPORT SPECIFIC LOGO:

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The sports specific logo should be Raven Red or White, but only changed from these two main colors if the background color of apparel or marketing collateral you won’t be able to see the Red or White. If the colors have to be changed, use one of the colors from the primary color palette.

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ACCEPTABLE COLOR VERSIONS OF SPORTS SPECIFIC LOGO WITH BOX:

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The Sports Specific Logo should be Raven Red or White, but only changed from these two main colors if the background color of apparel you won’t be able to see the Red or White. If the colors have to be changed, use one of the colors from the primary color pallet.

COFFEYVILLE

ACCEPTABLE COLOR VERSIONS OF THE SPORT SPECIFIC LOGO:

The sports specific logo should be Raven Red or White, but only changed from these two main colors if the background color of apparel or marketing collateral you won’t be able to see the Red or White. If the colors have to be changed,use one of the colors from the primary color palette.

As another choice, you can use Red Raven and then the sport or activity. You can see more about this rule on page. 28 You can use the block or no block, like the other Sports Specific logos.

RED RAVEN

RED RAVEN RED RAVEN RED RAVEN

SPORT SPECIFIC LOCKUPS:

Sport lockups maybe used in any of Coffeyville Community College’s primary colors: Raven Red, White, Yellow, Cool Grey 11 and Cool Grey 3. Power Raven, secondary logos & workmark and sports name should always be the same color. Sport lockups should never be used with a stroke. Only the plain C can have a stroke.

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COFFEYVILLE C

ESPORTS LOGO

GOLF LOGO

BASKETBALL LOGO

ACCEPTABLE COLOR VERSIONS OF SECONDARY SPORTS LOGO:

The Secondary Sports Specific Logo should be Raven Red, white, red and white and it have a black accents or outline, but only changed from these two main colors if the background color of apparel or marketing collateral won’t show the Red or White. If the colors have to be changed,use one of the colors from the primary color palette.

HELMET LOGO MUSCLE RAVEN SOCCER SHIELD

CURRENTLY

IN PROCESS OF GATHERING LOGO & CREATING A NEW LOGO

TRACK LOGO

#VilleMade

The Branding Committee is currently working with the Head Track Coach Robert Wood to acquire this logo. Track can only use this logo and it speci cally used for them.

BASEBALL LOGO

NEW C FOR BASEBALL

The Marketing Department is currently in the process of designing a new C for Baseball. The committee felt that the C is Baseball’s Identity and needed input on the C designed for them. Marketing has received intel on what type of C they are wanting. Once the logo is designed and approved by the Head Baseball Coach, the new C will be taken to the Branding Committee to vote on its acceptance into the Branding Guide.

ACCEPTABLE COLOR VERSIONS OF SECONDARY SPORTS LOGO:

The Secondary Sports Specific Logo should be Raven Red, white, red and white and it have a black accents or outline, but only changed from these two main colors if the background color of apparel or marketing collateral won’t show the Red or White. If the colors have to be changed,use one of the colors from the primary color palette.

ACCEPTABLE ATHLETIC UNIFORM COLORS:

The acceptable color for uniforms is red and white. A third option, gray, can be used when necessary. Black Uniforms are not allowed except Volleyball can wear black shorts and Spirit Squad (Dance) can have black pants. The preferred pant color options are red and white, and gray can be your third option. The only black that can be added to the uniform is in an outline or shadow on the letters or numbers on the uniform.

RED RAVENS RED RAVENS RED RAVENS

NOTE:

Red should be the primary choice of uniform color, then white and then gray. Color of pants can be red, white or gray, NO BLACK, except for the exceptions already mentioned for Volleyball and the Spirit Squad for Dance.

COFFEYVILLE

ACTIVITIES LOGOS:

Each Activity on campus has a logo that was made specifically for their group upon request, or made a long time ago. If a logo is needed to be made, it will need to be put through the Creative Work order process (through the Main Website) and approved by the Branding Committee.

PHI THETA KAPPA CCC

PHI THETA KAPPA HONOR SOCIETY

RED

ATHLETIC TRAINING LOGO

ATHLETIC TRAINING

ETA GAMMA CHAPTER

Coffeyville Community College

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ACTIVITIES AFFILIATE LOGOS:

The Branding Committee is currently reviewing all activity groups to see if they are affiliated with any regional/national community college associations groups

CURRENTLY IN PROCESS OF GATHERING INTEL FOR ACTIVITIES AFFILIATE MARKS

PHI THETA KAPPA

Logos from National Headquarters

ACCEPTABLE ACTIVITIES UNIFORM COLORS:

The acceptable colors for activities uniforms is black, red, white or gray.

The color black is a very common color for Fine Arts groups to wear. Artists sometimes dress in all black during their shows for a few reasons. Wearing all black can create a sense of unity among the performers, making them appear as a cohesive group rather than individuals. It can also help the audience focus on the music or performance rather than the artists' clothing. Black is preferred for performances in Fine Arts.

Activities groups that usually have a uniform:

Red Raven Athletic Band

Red Raven Sound Sations

Concert Choir

Uniform attire would consist of black dresses, black tuxs, black pants, etc.

Phi Theta Kappa is allowed to wear blue and gold as that is part of their National Bylaws. Blue stands for scholarship and gold stands for purity. Members of PTK usually wear a Navy polo with gold PTK letters and chapter name embroidered.

PHI THETA KAPPA

RED RAVENS CORRECTLY:

The Branding Committee discussed when to add an S onto Red Raven and how to use it correctly when creating material for all athletics and activities groups.

WHEN TO ADD AN S:

Add an S onto Red Raven, such as when you are using Red Raven in a plural form. Use the S, is when you are describing Red Ravens as one entire group and it isn’t affiliated with a activity or an athletic team.

Example:

The Red Ravens traveled to California for the National Championship.

The Red Ravens moved up in the Academic Challenge Bowl tournament.

Possessive to show belonging:

Red Raven’s Softball team

WHEN NOT TO ADD AN S:

In order for you not to use an S, when you will be using the Red Raven words affiliated with the activity or athletic team.

Example:

The Red Raven Football team received a $1 million donation to build a new locker room.

The Red Raven Sound Sations will be performing tonight in the Spencer / Rounds Theatre.

Red Raven Holiday will be held next year on November 25th.