social media
CBR AGENTS guide for
1.0 BRANDING & COMPLIANCE
When crafting your social media content, it's crucial to uphold brand standards and stay compliant with industry regulations. Be sure to review your state’s DRE social media compliance guidelines to avoid potential fines, and include necessary disclaimers when required Use the links below to ensure your content aligns with all Coldwell Banker® Identity Standards.
Coldwell Banker® Branding Resources | Logo Gallery
Agents that earn the Luxury Property Specialist® designation gain exclusive access to use the Coldwell Banker Global Luxury® branding for their personal marketing. Global Luxury Certification Resources
Regardless of designation, any listing that is a Global Luxury Property will be marketed with the Coldwell Banker Global Luxury® branding and templates. To verify that a property is Global Luxury, use the GL Threshold Tool to ensure it meets or exceeds the zipcode’s listing price threshold.
Use the links below to ensure your content aligns with all Coldwell Banker Global Luxury® identity standards
Coldwell Banker Global Luxury® Identity Standards | GL Logo Gallery
Social Media Guide for Agents
1.0 BRANDING & COMPLIANCE
In a competitive real estate market, your personal brand is what sets you apart It’s more than just a logo or color scheme it’s the story you tell, the values you represent, and the impression you leave. A strong personal brand builds trust, attracts the right clients, and helps you stay memorable long after the first interaction. As a Coldwell Banker agent, your personal brand works hand-in-hand with the power of our brokerage brand.
create a brand kit
A brand kit is a simple, go-to guide for your brand’s visual identity It includes your logo variations, brand colors, fonts, and key messaging making it easy to create cohesive, on-brand content across all platforms.
Think of it this way: if you printed out your website, social media posts, flyers, and signage and laid them out side by side, would everything feel unified? Would someone instantly recognize it all as coming from your business? A well-defined brand kit ensures consistency, builds recognition, and helps your marketing look polished and professional every time.
design concierge
Design Concierge, powered by the marketing experts at The Studio, unites smart personalization technology with some of Earth’s most talented advertisers, copywriters and designers to help build your personal brand You need to stand out in a sea of agents, so get a starting point with the Smart Brand Builder. In 10 minutes, your personal Design Concierge will build a beautiful look and feel for your marketing.
Design Concierge quickly learns your preferences and serves up a foundation for your brand, with a customized and expertly-designed package of marketing materials you can download immediately without the agency price tag. The Studio will build on your brand's foundation to further tailor your marketing, empowering you to live an exceptional life
Social Media Guide for Agents
2.0 SOCIAL MEDIA WORKSHOPS
Expand your social media knowledge and grow your business with our weekly live workshops and on-demand workshop library!
starting social media
craft compelling social media content
ignite your brand with Instagram
Create, Connect, and Grow with a Facebook Business Page leveraging LinkedIn
Short-form video workshop
video marketing for social media
Beyond the lens: Video Essentials for Elevated Content
work less, post more: ai for social media
Scan the QR code or visit to register for our live virtual workshops CBRmarketingworkshopscom
Scan the QR code or visit on YouTube to watch our on demand workshop library @CBRMarketingWorkshops
Social Media Guide for Agents
3.0 SOCIAL MEDIA BEST PRACTICES
Social media is vital to your marketing strategy as you grow. Here are a few best practices and tips to get you started.
CHOOSEYOURPLATFORMS
Considerwhatplatformsyouarecomfortablewith,whichyourtargetclients mightuse,andthecontentyouwillproduce.Remember,youdonotneeda presenceoneveryplatformtosucceed.
OPTIMIZEYOURBIOS
Yourbioisyourfirstimpression!Hereareafewtips: Haveaclear,high-resolutionprofilephoto
IncludeColdwellBankerRealtyandLic#inyourbio
IncludetheLocation/Areayouspecializein
IncludeContactInformation&linkyourWebsite
UseKeywordsforrealestateforSEO
CONTENTCREATION&INSPIRATION
Youcancreatecompellingcontentthatresonateswithyourtargetclientand representswhoyouareasarealestateprofessional.Hereareafewexamples:
Createavideoshowingapropertytour
Createavideotalkingaboutyourjourneytobecomingarealestateprofessional
Createamarketupdatepostandbreakdownwhatthatmeansforabuyer/seller
CONSISTENCYISKEY
Consistentlypostingonsocialmediaisessentialtostaytopofmind,build trust,andgenerateleadsbymaintainingvisibilityandcredibility Socialmedia algorithmsalsofavoractiveaccounts,increasingyourreach
CREATEAFUNNELFORYOURLEADS
Youcanlinkyourwebsiteonallsocialmediaplatformstomakeiteasierfor clientstocontactyouimmediately.
Social Media Guide for Agents
3.1 INSTAGRAM BEST PRACTICES
Instagram is more than just a visual platform it's a powerful tool to connect with clients, showcase your listings, and grow your personal brand As an agent, your online presence is an extension of the trusted, professional service you offer. Here are best practices designed to help you show up with purpose, consistency, and confidence.
Show your face
Instagram wants you to show who you are! Use photos, videos, and more to connect with your followers
Use all Features
The algorithm favors accounts that use the different features of Instagram Utilize stories, reels, live streaming, and carousels to maximize your reach
Engage
Be SOCIAL on social media! Ensure to respond to all comments/messages and interact on others' posts.
Be A Resource
Provide educational tips, valuable insights and statistics on real estate to display your expertise
Show your personality
People connect with what’s real, not just polished marketing Showing your personality builds trust and relatability
Reels
Video posts get 48% MORE VIEWS and 1200% MORE SHARES than image/text posts combined!
Hashtags/seo
If using hashtags, stick to 3-5 highly relevant ones Your focus should be on Including keywords in the content and captions for SEO
Auto-Replies
Use auto-replies to set messages when you are away from the app and receive inquiries from potential leads.
Instagram Feed
Add your Instagram link to your website and your email signature so people can connect with you on the app
boost: Paid Ads
Do you have a piece of content that is performing well? Boost your content to maximize exposure and target areas
3.1 INSTAGRAM BEST PRACTICES
MUST HAVES ON YOUR INSTAGRAM PROFILE PAGE:
NO 01
Username
Keep your username consistent across your social media profiles, including Instagram Make it concise!
NO 02
profile Picture
Ensure your profile photo is clear and professional Keep your headshot consistent across all platforms
Written bio
Include your name, location, brokerage, license number, team info, areas you serve, and any information you want a client to know first NO. 03 —
website & contact
Include your website link and phone number/email to offer clients an easier way to connect with you offline. NO. 04 —
Highlights & Covers
Save your favorite stories to your profile to be easily accessible by your followers Edit the Highlight covers to incorporate your branding NO. 05
3.2 FACEBOOK BEST
PRACTICES
Facebook remains one of the most powerful platforms for building relationships, sharing value-driven content, and staying top of mind with your sphere. Here are some essential best practices to help you make the most of your personal Facebook account and Facebook business page to grow your reach and impact.
DIVERSIFY CONTENT
Facebook allows you to post all of the different content types: photo, video, written, and live streaming You should provide a healthy mix of these different content types in order to reach new audiences and engage your current ones
ALGORITHM
You have to make the algorithm work for you. Along with diversifying content, make sure you are posting when you know your audience is online. Actively reply to all of your comments and messages.
GO LIVE
The algorithm rewards business pages and people who go live on Facebook. Going live provides real-time engagement and can help increase exposure and build relationships.
LEVERAGE ADVERTISING
Paid promotion still dominates the platform Use the in app ads or take advantage of tools like Boost on My CB Desk to drive awareness of your socials
PERSONAL NETWORKING
Don't forget about your personal page Leverage it by joining groups and resharing your real estate content to help promote your expertise
META BUSINESS SUITE
Since Meta owns both Facebook and Instagram, there are tons of integrations between the two platforms to help make managing them both easier. The three tools in Meta Business Suite you should get familiar with are the Planner, Inbox, and Insights.
* Maximize your reach by sharing the same content across both Facebook and Instagram consistency helps reinforce your message and saves you time.
3.2 FACEBOOK BEST
PRACTICES
Having a strategy for both your personal and business page on Facebook is vital for growing your sphere of influence. Without running a paid strategy, you will find that it is hard to engage with an audience on a business page Sharing updates about real estate to your personal page sphere will allow you to stay in front of your close connections and drive more awareness of your business. You can also join local Facebook groups to network in and share your expertise.
Facebook PERSONAL PROFILE
Your Personal Profile is used to be a connection between friends and family as well as a place to share personal photos and status updates with people who are close to you. The people who can see and engage with your Facebook Profile content are the ones whom you have accepted a friend request from. Your Facebook profile has the ability to be set to private and the audience size is capped at 5,000 friends
Facebook BUSINESS PAGE
Your Facebook Business Page is separate from your Personal Profile and the content here should be about the services your business/brand provides. Other than inviting friends and family, you should also invite past and potential clients to ‘like’ your Business Page. Your Facebook Business Page is public, so it is viewable on search engine results which helps with SEO (Search Engine Optimization) Unlike your Facebook Profile, a Facebook Business Page has an unlimited audience size.
In order to grow your Facebook Business Page audience outside of just your friends/family and clients, it is recommended to run ads or boost a post By doing so, your content will start being seen by people beyond just your page ‘likes/follows’ and can be targeted to a set demographic based on location and interests.
3.3 LINKEDIN BEST PRACTICES
Optimizing your LinkedIn profile doesn’t have to be timeconsuming. Work through these quick tips at your own pace —even during a lunch break or in the evening—and you’ll start seeing real progress Once your profile is working to its full potential, you’ll be surprised how much it can impact your brand and your business.
When to post
Post 1-2 times per week
Tuesday through Thursday around 11am
Share long-form content
Engage
Like, comment and share other's posts
Reply to comments on your posts
Endorse other's skills
Join relevant, local real estate groups
Connect
Direct message people who view your profile and potential new connections
Invite past, present and potential clients to connect with you
Follow Coldwell Banker Realty to stay up-to-date with the latest news
3.3 LINKEDIN BEST PRACTICES
MUST HAVES ON YOUR linkedin PROFILE PAGE:
NO. 01
Visibility
Searchable, public profiles on LinkedIn get far more views. Make sure your profile is public and easy to find with a custom URL.
NO. 02
Professional Photos
Ensure your profile photo is clear and professional Keep your headshot consistent across all platforms
NO. 03 —
compelling headline
A well-crafted headline works with your profile picture and background image to capture attention Imagine telling a potential client how you can provide value for them, and write from there.
NO. 04 —
Work experience
Use this section to demonstrate what you can do for customers Keep your work history relevant to potential clients. Include details to help distinguish you from other sales professionals.
NO 05
Endorsements & recommendations
Adding specific skills on your Profile is a great way to showcase your abilities to potential buyers. Those skills can be validated by skill assessments, and by 1st-degree connections with "recommendations".
NO. 06
Featured
Add your best posts, documents, media, and websites by clicking “Add Profile Section” and selecting what you would like to feature
Social Media Guide for Agents
3.4 TIKTOK BEST PRACTICES
When to post
TikTok is one of the fastest-growing platforms for building visibility and reaching new audiences especially younger, mobile-first buyers and sellers. With the right strategy, you can use short-form video to showcase your expertise, share behind-the-scenes content, and make your brand more relatable.
TikTok encourages you to post 3-5 times a day
Goal: Post 4-5 times a week
Content Topics
TikTok users love niche topics.
Ensure that real estate is the focus of your business platform
Video tours are a great way to show off your listings and open houses
Personality & Authenticity
This app encourages users to be authentic, showing that nearly anyone
Social Media Guide for Agents
3.4 TIKTOK BEST PRACTICES
MUST HAVES ON YOUR TIK TOK PROFILE PAGE:
NO. 01
Username
Include your subject matter in your username. For example, (firstnamelastnamerealestate or namelocationrealtor)
NO. 02
profile Picture
TikTok profile pictures should be close up and show off your personality Close shots perform best with the layout of the app
NO. 03
Written bio
Tik Tok has a limited section for the bio (only 80 characters), so words matter! Only include the most important information for potential leads
NO. 04 —
link
Link your website and any other social profiles you have Including a lead capture form is key for converting your reach into real deals
NO. 05
Call to action
Explain what you want a potential client to do with your link For ex "Click below to find your dream home"
3.5 YOUTUBE BEST PRACTICES
YouTube is the second largest search engine next to Google with 2.7 billion unique users to the site per month. It's easier to rank higher on YouTube search than on Google search but also helps with rankings on overall searches Make sure that you’re optimizing the metadata for each individual video on your channel with relevant keywords.
Title (60 CHARACTERS)
Entice searchers to view your video with a straight-to-the-point title that makes it obvious what your video will cover
Tags
Highlight the most relevant keywords in your tags
Thumbnails
Pick a still picture that best represents your video and has a consistent format to use for all your videos. Make sure to verify your account to upload custom thumbnails.
Youtube shorts
YouTube Shorts is a new upload option where users can shoot, share and view vertical short-form video content, like Reels or TikTok. YouTube Shorts are a great way to find new audiences for your content and drive traffic to an established YouTube channel. With 30 billion views a day, it's imperative to add to your 2023 YouTube strategy Social Media Guide for Agents
Description (100 CHARACTERS VISBLE)
Include important links and CTAs at the beginning of your description and always add your video transcript.
Posting Frequency
YouTube values consistency Whether you post once a week or once a month, keep a consistent schedule
Category
Categorize your video with the option that is most aligned with it.
3.5 YOUTUBE BEST PRACTICES
Channel Name
Make sure your name is consistent with all other social media accounts NO. 01
Channel Icon
Use an up-to-date, professional headshot as your channel icon If your business has a custom logo, use that instead NO. 02
Channel Description
This should provide information on who you are and what type of video content you share Make sure to use lots of real estate keywords for search engine optimization NO 03
Channel Trailer
Add a 30-60 second video that is pinned to the top of your channel, focusing on showing visitors what your channel is about and what they can expect to see in your videos NO. 04 —
Channel Links
Provide links to all your other social media accounts and relevant websites to the “About” section of your channel so that clients have a way to connect or learn more about you NO. 05
4.0 CONTENT & STRATEGY
What you post on social media should reflect your brand, provide value, and build connection. Focus your content on key areas like your current listings, local market updates, client success stories, community highlights, and real estate tips You can also share content that aligns with Coldwell Banker Realty’s national campaigns to reinforce your credibility and professionalism
Think of your social media as a hub for three key audiences:
Your current clients and sphere – Keep them engaged, informed, and confident in your expertise.
Potential clients in your local market – Showcase your knowledge, personality, and the value you bring.
Other agents – Position yourself as a trusted, professional agent within the industry, which can help with referrals and future opportunities
Timing is key when it comes to social media. The best time to post is Wednesday morning, as engagement is high midweek before the weekend rush In contrast, Sunday is the least effective day to post. Schedule content thoughtfully to maintain engagement and stay top-of-mind without overwhelming your audience.
Consider creating a scheduling calendar in a spreadsheet; or use a scheduling tool, such as Meta Business Suite. Set aside time once a month to plan and schedule your social media content, it’s a simple way to stay consistent and save time. Creating a content calendar in advance helps you show up with purpose and keeps your brand active. Consider assigning specific themes to certain days of the week (like Market Update Mondays or Open House Fridays) to establish a rhythm your audience will recognize and look forward to
Social Media Guide for Agents
4.1 CB SOCIAL MEDIA
CONTENT
RESOURCES
marketing center:
Create customized marketing graphics and videos using Marketing Center on MyCBDesk.com. From holiday posts, to listing updates, Quotables and Dream campaign assets, you’ll find everything you need to create compelling and branded images for social *Always double check the logo before downloading!
Market Quest:
Market Quest on MyCBDesk.com makes it easy to create and share the latest rankings and trends on social media in the form of a “snapshot”. Customize the criteria based on zipcode, property type, date range and more! When downloading you have three versions; one for Facebook, Instagram and Stories
Blue Matter & Global Luxury Blogs:
Updated regularly, the Coldwell Banker Blue Matter Blog shares industry news, home buying and selling tips and more! The Coldwell Banker Global Luxury Blog offers a look into luxury homes and style, while highlighting the latest in luxury real estate trends. Both blogs are great resources for content
* You can also visit and follow Coldwell Banker® and Coldwell Banker Realty® social media accounts to gather, curate and reshare content!
4.1 CB SOCIAL MEDIA
Sign up for our weekly social media emails, every Monday! Get graphics/reels, ready-to-use captions, and tips and tricks to elevate your content. Plus, enjoy access to CB holiday graphics, our newsletter archive, and more!
Scan the QR code or visit to have social content delivered straight to your email inbox! socialmediasignup.com
Social Media Guide for Agents
4.2 COLDWELL BANKER social
media pages & websites
Visit and follow Coldwell Banker® and Coldwell Banker Realty® social media accounts and websites to gather, curate and reshare content.
Follow Coldwell Banker® social pages: www.facebook.com/coldwellbanker www.instagram.com/coldwellbanker www.linkedin.com/company/coldwell-banker www youtube com/coldwellbanker www instagram com/coldwellbankerluxury
Follow your metro Coldwell Banker Realty® social pages:
Arizona [ Facebook | Instagram ]
Atlanta [ Facebook | Instagram ]
Bain [ Facebook | Instagram ]
California [ Facebook | Instagram ]
Carolinas [ Facebook | Instagram ]
Central West [ Facebook | Instagram ]
Colorado [ Facebook | Instagram ]
Florida [ Facebook | Instagram ]
Hawaii [ Facebook | Instagram ]
Mid-Atlantic [ Facebook | Instagram ]
Minnesota/Wisconsin [ Facebook | Instagram ]
New England [ Facebook | Instagram ]
New Jersey/New York [ Facebook | Instagram ]
Ohio [ Facebook | Instagram ]
Philadelphia [ Facebook | Instagram ]
Pittsburgh [ Facebook | Instagram ]
Southern California [ Facebook | Instagram ]
St. Louis [ Facebook | Instagram ]
Texas [ Facebook | Instagram ]
Utah [ Facebook | Instagram ]
Social Media Guide for Agents
4.3 CONTENT THAT CONVERTS
Using these four content strategy pillars will ensure you are posting content that provides value to your followers. Your content strategy should provide a healthy mix of these four things:
Content Type exampleS goalS
Define audience
EDUCATIONAL
Convey valuable info Addresses relevant industry topics Become a reliable source
ENTERTAINMENT
Evoke emotion
Stop the scroll Engage with audience
Market updates
Summary of current industry news
Professional Advice
PROMOTIONAL
Brand Awareness
Inform the audience of the services you provide
CONNECTION
Develop relationships
Builds connection with others
Real Stories & Experiences
Trending Audio Vlogs
Inspiration
Listing Updates
Testimonials
Featured Properties
Tell people to tag/ share the content with someone
Ask questions and use polls
4.4 WHAT CONTENT TO AVOID
While social media is a great place to showcase your personality and build connections, it’s important to be mindful of the content you share. Certain types of posts can hurt your credibility, alienate potential clients, or violate company guidelines Always maintain the same level of professionalism and ethics on social media as you do in real life.
Your online presence is an extension of your reputation be respectful and responsible!
Avoid sharing the following:
Competitor content
Inflammatory messages targeting competitors
Negative comments about clients or other agents
Unverified or inaccurate information
Political or religious content
Potentially offensive statements
4.5 TOOLS TO OPTIMIZE YOUR CONTENT
Listed below are some of our favorite social media tools that we recommend to help with your content creation process:
Canva | canva com
Canva is a versatile and user-friendly platform for creating high-quality digital content. Whether you're designing social media posts, email headers, or experimenting with video and audio editing, Canva offers a wide range of customizable templates to help you create polished, on-brand visuals easily
All Hashtag | all-hashtag.com
All Hashtag’s Hashtag Generator gives you the top 30 and more hashtags based on your keyword selection. The hashtag generator suggests related hashtags based on a keyword. You have three filter options to find the hashtags you need, top, random, or live. When ready, you can copy the generated hashtags with the copying button.
COPY.AI | COPY.AI
Copy ai is an AI-powered content creation platform that uses natural language processing and deep learning to help you automate your content workflow. You can use this tool to automate and create compelling captions or video scripts for your social media content.
Captions.AI | Captions.AI
Take your videos to another level with the Captions AI app. Captions are proven to increase engagement on your videos, with this app, you'll get access to automatic transcriptions and customizable text options that will have your videos standing out. Note: This is only available in the App Store. Social Media Guide for Agents
Social Media Guide for Agents
4.6 BEING SOCIAL ON SOCIAL MEDIA
Social media is more than just posting — it’s about connecting. By engaging authentically and showing up consistently, you build trust, grow your network, and turn followers into clients.
1
be Yourself
Whether you're sharing real estate statistics or your latest closings, be genuine and tell a story Don't forget to include a personal info about you in your profiles! Sharing your likes, loves, what motivates you and keeps you going humanizes your content, encourages conversation and creates connection Remember the 80/20 rule where 80% of your content is real estate adjacent/ personal and the other 20% is real estate
2
relationships > followers
Higher follower counts don't always drive business 200 locally engaged followers will likely have a bigger impact vs 2,000 followers who don't know you and aren't invested in your content Nurture your existing audience, get to know them, and form genuine connections with quality content Remember, the algorithm favors accounts that have a lot of engagement!
3 helping over selling
No one wants to feel like they're being advertised to. Focus on providing value and offer your expertise and knowledge. Join forums and answer questions. Position yourself as the ultimate real estate resource with humility and thoughtfulness.
4
network digitally
Social media isn't just about creating a page where people can find your contact information or website: It's connection and relationships. Join groups on Facebook and LinkedIn. Drive conversations and handshakes online. Stay engaged with your sphere of influence.
Social Media Guide for Agents
5.0 SOCIAL MEDIA & WEB ADVERTISING
Boost Powered by Lone Wolf makes it incredibly easy to create targeted, beautiful ads to promote your listings and create brand awareness on social media and top sites across the web. Reach hyperlocal audiences with stylish, eye-catching ads that highlight the best features of your listing. Read the Boost - Quick Start Guide to learn more and sign up for live workshops at CBRMarketingWorkshops com
FEATURES:
Automates targeted listing ads
Create agent promotion ads and generate traffic to your website
Ads run on Facebook, Instagram, and 1,000+ websites
BENEFITS:
Monitor your campaigns and track engagement
Thousands of ad views
Receive contact information from engaged ad viewers
* You do not need a Facebook Profile or Business Page to run Boost Ads!
Media Guide for Agents
5.0 SOCIAL MEDIA & WEB ADVERTISING
Paid advertising through Meta (Facebook & Instagram) is a powerful way to amplify your listings, brand, and services to a highly targeted audience Whether you’re promoting an open house, boosting a just-listed post, or growing your sphere, ads can help you reach more potential clients beyond your existing followers.
Why Use Meta Ads?
Precise Targeting: Reach users based on location, interests, behaviors, and even life milestones like "recently moved."
Flexible Budgets: Start with as little as $10 Meta allows you to set your budget and duration.
High Visibility: Sponsored posts appear seamlessly in users’ feeds, Stories, Reels, etc
Custom Objectives: Choose what matters most traffic, engagement, leads, or view.
What You'll Need
A Facebook Business Page (required for Meta ads)
An Instagram Business or Creator Account (recommended, especially for ad placement in Reels)
A Meta Ads Manager account to build, manage, and track your campaigns
Tips for Success
Use Eye-Catching Visuals: Bright, clear photos or short-form videos perform best keep text minimal and engaging.
Add a Clear CTA (Call-to-Action): Direct viewers to take the next step (e g , “Learn More,” “Message Me,” “View Listing”).
Target Thoughtfully: Focus on your farm area or ideal client demographics to avoid wasting ad spend Age and gender are locked for fair housing but location is not
* Any ads that are real estate related NEED to be marked under the special category “Housing” or else they will be automatically denied!
Social Media Guide for Agents
6.0 SUBMIT LISTINGS FOR FEATURE CONSIDERATION
We regularly spotlight Global Luxury® properties on our CB Brand and CBR Metro social media accounts, giving your listings added exposure and the attention they deserve submit to the cb and cbr social teams:
* Property features are not guaranteed. High-resolution photos or video is a requirement for a submission to be featured.
submit to the global luxury team:
Coldwell Banker Global Luxury® property features include being featured on ColdwellBankerLuxury.com and/or our @coldwellbankergloballuxury Instagram.
There is also the opportunity for the listing to be feature on the Coldwell Banker Global Luxury Blog or chosen as the “Home of the Week”
Before submitting, confirm the listing’s Global Luxury status via the GL Threshold Tool on MyCBDesk and review the submission FAQs and Guidelines to ensure it meets the criteria
* For Coldwell Banker Global Luxury® property feature submissions, the editorial team carefully reviews each entry for potential opportunities. Due to the volume of submissions received, they cannot guarantee that every property will be featured They're limited in the number of properties they can feature and strive to ensure an equal representation from metros across the nation.
You may submit a listing for feature consideration for Coldwell Banker Socials, CBR Metro Socials and the Coldwell Banker Global Luxury® team using this form: Coldwell Banker® Social Media Request Form
7.0 SUBMIT LISTINGS & STORIES TO PR
The Coldwell Banker® PR team supports the promotion of historic, celebrityowned, high-profile, record-breaking, and newsworthy listings You may submit a listing PR Request using this form:
Coldwell Banker® Public Relations Form
* These should be submitted at least two weeks prior to the listing going live.
If newsworthy, the listing will have potential to be featured with media outlets and publications like Dwell, WSJ and The Real Deal. Once featured, a PR manager/specialist will email the feature out to the respective Social Media Specialist to request a social media feature onto the metro accounts.
8.0 ACCOUNT SECURITY
Here are a few tips to increase your social media account security to help prevent hackers from accessing your account.
In the event that you are hacked, you can also follow these steps when creating a new account, or regaining access to your existing one.
PASSWORDS
Create a strong and unique password Ensure to have different passwords for each platform
Change your passwords every 6 months and make sure you have them written down/saved.
TIP: A combination of letters, numbers, and symbols are best.
enable two-factor authentication
This feature is an extra layer of security that asks for an additional step when recovering your password or logging in such as adding a text or email approval
suspicious links & activity
Regularly check your social media activity for anything out of the ordinary If you do see an action you did not take, report it and immediately change your password.
Ignore direct messages and comments claiming that the account has been hacked, suspended, or is violating community guidelines. These warnings are typically scams, as legitimate notices appear only as in-app notifications. Scammers often use these messages to trick users into clicking malicious links, which can lead to account loss or security breaches.
Do not click on any suspicious links or emails Always verify the source
8.0 ACCOUNT SECURITY
third-party apps
Be careful when connecting and approving third party apps to access your social media profile and information. Ensure they are reputable sites. Use caution when signing on to other sites using your social media credentials
secure connections
Always use secure networks and wi-fi connections If you are trying to connect in a public space, use a virtual private network (VPN) to access
regaining access to your social accounts
Have you lost access to your Instagram account? Follow the steps in this guide: Regaining Access to an Instagram Account
Have you lost access to your Facebook Account? Follow the steps in this guide: Regaining Access to a Facebook Account
Have you lost access to your LinkedIn Account? Follow the steps in this guide: Regaining Access to a LinkedIn Account
9.0 CBR SOCIAL MEDIA TEAM
meet the team
We’re here to help you shine online! Our team manages the official Coldwell Banker Realty metro social media accounts, provides ongoing social media education, and creates ready-to-use content and customizable templates to support your business. Be sure to follow us on Instagram for marketing tips, content ideas, and the latest resources to keep your social presence strong and consistent Need to reach us? Email us at socialmediateam@cbrealty com
media mastermind Social Media Guide for Agents
The social media environment is always changing, and we know how challenging it can be to stay ahead of the curve Join our monthly Social Media Masterminds to hear from the CBR social media team and featured guests plus, get answers to all your burning social questions. Register directly at CBRMastermind.com.
