MARKETING CATALOG
MARKETING WORKSHOPS on-demand
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GLOBAL
LUXURY ARTIFICIAL INTELLIGENCE
MARKETING workshops
At Coldwell Banker Realty, our field marketing team offers a comprehensive curriculum of marketing workshops designed to master your skills and knowledge of our Coldwell Banker marketing tools and products.
We offer four levels of workshops: Overview, Essentials, Advanced, and Unlocked, each designed to help you choose workshops that fit your needs.
WORKSHOP LEVELS
OVERVIEW
These workshops offer high-level demonstrations that provide an informative overview of our products' capabilities. They serve as a starting point for understanding what our products can do and their potential benefits.
ESSENTIALS
These workshops take a deeper dive into a product to help you understand essential functions of a tool and gain a comprehensive understanding of core features and functionalities to maximize your effectiveness.
ADVANCED
These workshops focus on demonstrating the advanced features and capabilities of our products. They also thoroughly explore integration possibilities with other products to enhance their overall utility, functionality, and efficiency.
UNLOCKED
These workshops are where creativity meets strategy. Go beyond the core application of our products and explore innovative approaches, marrying them with other products and methods to achieve specific outcomes.
Get ready to elevate your marketing with our enhanced, mobile-optimized platform! Here’s what’s waiting for you:
Attend live marketing sessions 5 days a week
Discover an easy, all-in-one platform
Effortlessly select and register for workshops
Engage in strategy-driven, interactive workshops
Explore a comprehensive and diverse curriculum
Browse the calendar and sign up for a Marketing Workshop at:
CBRMarketingWorkshops.com
DESK, PROFILE & LISTING MANAGEMENT
Navigate all of your company tools on one unified, customized platform, where you can easily manage your online profiles, listings, and learn to leverage various company tools to enhance your business operations.
DESK, PROFILE & LISTING MANAGEMENT
OVERVIEW
NAVIGATING YOUR VIRTUAL OFFICE
Learn how to navigate Desk. Desk is a completely customizable platform that unites the key products and tools that you need to run your business effectively in one cohesive, integrated solution.
OPTIMIZING YOUR ONLINE PRESENCE
Learn about CBHomes Admin where you can manage your bio, profile specifics, and listings, ensuring you present yourself in the best possible light in a digital focused market.
CB MARKETING EXPERIENCE
New to Coldwell Banker? Take advantage of this Marketing Orientation, where you will learn how to use Desk and get live overviews of the different products offered at Coldwell Banker.
ESSENTIALS
Watch On Demand (15 mins)
Find a Live Workshop
Book Next Available Appointment
Watch On Demand (15 mins)
Find a Live Workshop
Book Next Available Appointment
Watch On Demand (20 mins)
Find a Live Workshop
Book Next Available Appointment
KEEP UP WITH COMPANY PROFILE & UPDATES
Desk is your virtual office for essential tools, products, and updates. Get the scoop on how to navigate and update your company profile in Profile Manager.
Watch On Demand (15 mins)
Find a Live Workshop
Book Next Available Appointment
MANAGE & TRACK YOUR LISTINGS ONLINE
Learn how to manage your listings and upload highresolution photos, ensuring they look great online. Learn about our Insight tool for tracking web traffic and understanding your listing’s exposure.
Watch On Demand (10 mins)
Find a Live Workshop
Book Next Available Appointment
DESIGN CONCIERGE
Design Concierge, powered by the marketing experts at The Studio, unites smart personalization technology with some of the industry’s most talented advertisers, copywriters, and designers to help build your personal brand.
DESIGN CONCIERGE
OVERVIEW
BUILD YOUR PERSONAL BRAND
Learn about our in-house branding agency to help you create a brand that is uniquely you. Design Concierge can help you become the memorable real estate expert in your local market.
ESSENTIALS
Watch On Demand (20 mins)
Find a Live Workshop
Book Next Available Appointment
BRING YOUR BRAND TO LIFE WITH DESIGN CONCIERGE
Learn how to place a Design Concierge order. Plus, learn suggested best practices when placing an order and what to expect when working with your assigned Design Concierge Coordinator.
Watch On Demand (20 mins)
Find a Live Workshop
Book Next Available Appointment
SHINE ONLINE WITH DESIGN CONCIERGE
Discover how Design Concierge can boost your brand with eye-catching digital assets—and how to use them strategically across your online platforms.
Watch On Demand (25 mins)
Find a Live Workshop
Book Next Available Appointment
INFUSING YOUR BRAND WITH YOUR PROPERTY MARKETING
Learn about the available packages offered by Design Concierge, where you can seamlessly integrate your personal brand with Listing Concierge’s property marketing materials.
Watch On Demand (10 mins)
Find a Live Workshop
Book Next Available Appointment
MOXIWEBSITES
MoxiWebsites by MoxiWorks is a web content management system that empowers agents or teams to create professional websites without any coding knowledge. It offers a flexible solution for real estate agents to manage their website content easily.
MOXIWEBSITES
OVERVIEW
LAUNCHING YOUR AGENT WEBSITE
Learn how to build and maintain an engaging website with MoxiWebsites, providing a valuable resource for your sphere of influence and online visitors.
ESSENTIALS
MANAGING YOUR WEBSITE CONTENT
Learn to create and manage website content with MoxiWebsites: edit, organize, and add pages, use the editor, and set up a client testimonials page.
ADVANCED
Watch On Demand (30 mins)
Find a Live Workshop
Book Next Available Appointment
Watch On Demand (30 mins)
Find a Live Workshop
Book Next Available Appointment
BUILDING CUSTOM PAGES & TEMPLATES FOR YOUR WEBSITE
Explore advanced customization options for your MoxiWebsites site, including creating custom pages with templates and using Page Builder to tailor your site's design.
Watch On Demand (30 mins)
Find a Live Workshop
Book Next Available Appointment
CREATE, CUSTOMIZE, CONVERT: CLIENT PROPERTY SEARCHES
Create personalized property searches on your website and CRM to match clients' unique needs. Keep them engaged with real-time updates and tailored listings.
Watch On Demand (10 mins)
Find a Live Workshop
Book Next Available Appointment
LEAD GENERATING TOOLS FOR YOUR WEBSITE
Capture leads organically on your MoxiWebsite. Add the CB Move Meter and Home Estimate widgets. These tools can aid in lead generation, but results are not guaranteed and best practices vary.
UNLOCKED
Watch On Demand (25 mins)
Find a Live Workshop
Book Next Available Appointment
LEVERAGE THE POWER OF AI TO CREATE WEBSITE CONTENT
Learn how to use AI to quickly create and add blog posts to your website, keeping your content fresh and your website up to date with ease.
Watch On Demand (25 mins)
Find a Live Workshop
Book Next Available Appointment
LISTING CONCIERGE
Listing Concierge is our in-house, state-of-the-art, property marketing platform that helps agents boost their business by winning more listings, proving their value, showcasing properties effectively, and selling more homes.
LISTING CONCIERGE
OVERVIEW
360° PROPERTY MARKETING
Ready to win every listing presentation and turn one listing into three? This workshop will introduce you to Listing Concierge, our innovative and comprehensive property marketing platform.
ESSENTIALS
Watch On Demand (5 mins)
Find a Live Workshop
Book Next Available Appointment
HOW TO PLACE A LISTING CONCIERGE ORDER
You’ve got your listing and now you are ready to place a Listing Concierge order. Learn how to set up your profile, place an order, and what to expect once your order is placed.
Watch On Demand (25 mins)
Find a Live Workshop
Book Next Available Appointment
EFFICIENTLY MANAGE AND PROOF YOUR ORDER
You’ve placed your Listing Concierge order and now it’s time to get to work. Learn the basics of getting your order through the finish line, proofing each item in your order, and essential tips for an efficient experience.
Watch On Demand (30 mins)
Find a Live Workshop
Book Next Available Appointment
CREATE & PROMOTE YOUR SINGLE PROPERTY WEBSITE
Learn about Listing Concierge’s eye-catching single property websites. This demonstration shows you how to edit and manage these sites and discuss effective ways to promote them.
Watch On Demand (25 mins)
Find a Live Workshop
Book Next Available Appointment
MANAGING YOUR PRINT MARKETING MATERIALS
Take a deep dive into print marketing options from Listing Concierge. Learn about proofing and editing print materials, tips and tricks, and the timelines for deploying materials like mailers and brochures.
Watch On Demand (20 mins)
Find a Live Workshop
Book Next Available Appointment
STREAMLINE YOUR WORKFLOW: LISTING CONCIERGE & AI
Discover the Power of Listing Concierge + AI. Explore the AI feature in Listing Concierge, created to streamline your workflow, freeing up valuable time for business growth.
Watch On Demand (10 mins)
Find a Live Workshop
Book Next Available Appointment
LISTING CONCIERGE MARKETING ENHANCEMENTS
In partnership with the Coldwell Banker Global Luxury program, Luxe and Reach packages through Listing Concierge come with complimentary enhancements for $10M+ properties including, but not limited to:
Property highlight in the Trending This Month section of ColdwellBankerLuxury.com's The List
Luxury Presence single property website
Extended 3 month Boost digital ad campaign
Custom curated list of 300 ultra high-net worth contacts to be used for marketing
Access to specialty national print or digital advertising through our Luxury Media partners
LISTING CONCIERGE
ADVANCED
MARKETING YOUR BUSINESS AFTER THE SALE
You’ve sold your listing, but the job is not done yet! Learn how to deploy the remaining products within your Listing Concierge order and leverage the sale to promote your business.
YOUTUBE VIDEO LISTING ADS
Listing Concierge’s YouTube video ads target local audiences based on their search habits. Learn how to proof these ads, the timeline for completion, ad analytics, and ways to promote them.
UNLOCKED
Watch On Demand (20 mins)
Find a Live Workshop Book Next Available Appointment
Watch On Demand (20 mins)
Find a Live Workshop Book Next Available Appointment
OPTIMIZE YOUR DIGITAL PROPERTY MARKETING MATERIALS
Learn about the digital offerings within Listing Concierge, including creating QR codes, vanity domain names, YouTube ads, your Boost ad and possible leads, and more
Watch On Demand (20 mins)
Find a Live Workshop Book Next Available Appointment
AGENT VALUE PROPOSITION
Understand and articulate what sets you apart from your competitors Learn how to craft compelling narratives, present evidence of your success, and leverage your expertise to build credibility and ultimately win more business.
AGENT VALUE PROPOSITION
PERFECT PITCH AGENT VALUE PROPOSITION
Define your unique agent value with credibility and relevance while mastering your pitch for greater differentiation and impact.
WIN THE LISTING WITH REALVITALIZE
Discover how RealVitalize helps sellers prepare their homes with no upfront costs, offering professional services and project management to enhance listings and support your business growth.
Watch On Demand (20 mins)
Find a Live Workshop
Book Next Available Appointment
Watch On Demand (25 mins)
Find a Live Workshop
Book Next Available Appointment
The 12-minute listing presentation highlights the unique benefits of Listing Concierge. Learn strategies to effectively communicate its value and win more listings.
The 12-minute listing presentation highlights the unique benefits of Listing Concierge. Learn strategies to effectively communicate its value and win more listings. For FL and NE markets only.
Watch On Demand (20 mins)
Find a Live Workshop
Book Next Available Appointment
Watch On Demand (20 mins)
Find a Live Workshop
Book Next Available Appointment
Harness AI to create your “Perfect Pitch” using CoPilot. Enhance your unique value proposition with credibility, crafting a personalized pitch that highlights your strengths and sets you apart.
Watch On Demand (25 mins)
Find a Live Workshop
Book Next Available Appointment
LEVERAGE REALVITALIZE MARKETING MATERIALS
Learn how to find and use RealVitalize marketing materials for social media, email, and print to promote the program and showcase its value to potential sellers.
Watch On Demand (15 mins)
Find a Live Workshop
Book Next Available Appointment
MOXIPRESENT
MoxiPresent by MoxiWorks empowers you to create dynamic and informative presentations. It’s more than just a CMA tool—it helps you seamlessly engage prospects and clients, making your presentations both insightful and captivating.
OVERVIEW
CREATE CLIENT PRESENTATIONS
An Overview of your one-stop shop for creating compelling presentations for buyers and sellers. Learn the basics of creating effective listing and buyer presentations to enhance your business.
ESSENTIALS
Watch On Demand (40 mins)
Find a Live Workshop
Book Next Available Appointment
CRAFT A COMPELLING LISTING PRESENTATION
Create a Comparative Market Analysis and utilize marketing materials to enhance your listing presentation, effectively showcasing a property's value and marketing exposure to potential sellers.
Watch On Demand (15 mins)
Find a Live Workshop
Book Next Available Appointment
GUIDING YOUR BUYERS TO THEIR DREAM HOME
Create informative presentations for your buyers. This tool helps affiliated agents create easy-tounderstand buyer guides and tours to support decision-making during the buying process.
ADVANCED
Watch On Demand (30 mins)
Find a Live Workshop
Book Next Available Appointment
CUSTOMIZE YOUR CLIENT PRESENTATIONS
Elevate your client presentations. Create custom print and digital content, including embedded videos, to deliver a unique and impactful message tailored to your business
UNLOCKED
Watch On Demand (20 mins)
Find a Live Workshop
Next Available Appointment
THE POWER OF YOU: BRANDING YOUR CLIENT PRESENTATION
Learn advanced customization for templates and pages that blend print and digital mediums Create bespoke presentations, embed dynamic elements, and use Design Concierge for professional results.
Watch On Demand (15 mins)
Find a Live Workshop
Book Next Available Appointment
MARKETQUEST
Market Quest offers agents comprehensive MLS data to attract new clients and impress existing ones. Easily generate market share and trend reports while showcasing your brand’s top performance.
MARKET QUEST
OVERVIEW
LEVERAGE YOUR LOCAL MARKET DATA
Learn about Market Quest, our tool that provides comprehensive MLS market data. Download a variety of content including PDF reports and social graphics displaying key market data.
ESSENTIALS
Watch On Demand (60 mins)
Find a Live Workshop
Book Next Available Appointment
LEVERAGE COLDWELL BANKER’S POWERFUL MARKET SHARE
Learn how Market Quest can help you leverage Coldwell Banker’s strong positioning in the market by generating and sharing market share and position reports.
Watch On Demand (10 mins)
Find a Live Workshop
Book Next Available Appointment
KEEP YOUR SOI INFORMED ON LOCAL MARKET DATA
Learn how Market Quest can help you share key market data with your clients and SOI. You can generate detailed PDF reports and eye-catching social graphics.
YOUR MARKET IN A SNAPSHOT
Learn how to create market snapshots from Market Quest. Tailor your snapshots into tall formats for Instagram Stories and wide and square formats that fit for Facebook, LinkedIn, and Instagram
Watch On Demand (20 mins)
Find a Live Workshop
Book Next Available Appointment
Watch On Demand (15 mins)
Find a Live Workshop
Book Next Available Appointment
of buyers and 39% of sellers used online market data and trends to help them navigate their transactions, demonstrating the value that consumers place on being informed about market conditions. 46%
Unlock market intelligence at your fingertips and become the expert your clients trust! Stay ahead of trends, make informed decisions, and elevate your real estate business with actionable insights tailored to your market.
MARKETING CENTER
Marketing Center empowers agents to easily access, customize, and download branded materials. It’s your go-to solution for streamlining content management and elevating your marketing game with professional, on-brand assets at your fingertips.
MARKETING CENTER
OVERVIEW
MARKETING CONTENT CREATION
Learn how Marketing Center provides quick and easy access to the content creation you need to effectively market yourself and your listings.
ESSENTIALS
MASTER YOUR MARKETING
Take a deeper dive into the traditional offerings from Marketing Center. Learn how to keep organized, share projects, find stock imagery, and create captivating social graphics.
CRAFTING COMPELLING FLYERS
This demonstration equips you with the knowledge and ability to create and identify materials that captivate your audience and leave a lasting impression.
ADVANCED
MAXIMIZE YOUR MARKETING CONTENT
Learn advanced output options in Marketing Center such as utilizing the presentation and flipping book feature, ordering print pieces, sharing assets to social media, and navigating the download settings.
Watch On Demand (30 mins)
Find a Live Workshop
Book Next Available Appointment
Watch On Demand (25 mins)
Find a Live Workshop
Book Next Available Appointment
Watch On Demand (25 mins)
Find a Live Workshop
Book Next Available Appointment
Watch On Demand (40 mins)
Find a Live Workshop
Book Next Available Appointment
DEPLOY CREATIVE CONTENT ACROSS CB TOOLS
Use creative content from Marketing Center across MoxiWorks tools and Prospect Square. Embed emails with live links in MoxiEngage and Prospect Square, as well as on your MoxiWebsite. Download pages for presentations in MoxiPresent.
Find a Live Workshop
Book Next Available Appointment
MOXIENGAGE
MoxiEngage CRM by MoxiWorks is tailored for real estate agents, focusing on spheremarketing. It utilizes property data to nurture leads, drive repeat business, and help agents achieve their sales goals.
MOXIENGAGE
OVERVIEW
CLIENT RELATIONSHIP MANAGEMENT
Get an overview of your CRM tool, covering key features, functionality, and how to upload contacts and navigate the platform efficiently.
ESSENTIALS
Watch On Demand (15 mins)
Find a Live Workshop
Book Next Available Appointment
EFFECTIVELY MANAGE YOUR MOST Valuable CLIENT BASE
Learn how you can manage and organize your contacts plus how to market to your client base no matter where they are in the home buying or selling process.
Watch On Demand (15 mins)
Find a Live Workshop
Book Next Available Appointment
ENGAGE YOUR SOI WITH AUTOMATED DRIP CAMPAIGNS
Strengthen your marketing efficiency with automated email drip campaigns within MoxiEngage that feature a variety of content to keep you top of mind with your sphere of influence.
MASTERING YOUR CRM DASHBOARD
Learn to understand the CRM dashboard in MoxiEngage and analyze its metrics and analytics. Gain insights to make informed decisions and optimize your workflow effectively.
Watch On Demand (20 mins)
Find a Live Workshop
Book Next Available Appointment
Find a Live Workshop
Book Next Available Appointment
CRAFTING CONNECTIONS WITH PERSONALIZED MARKETING
Unleash your creativity by customizing email content. Learn to personalize emails, use templates effectively, and craft compelling messages tailored to client needs and preferences.
Watch On Demand (25 mins)
Find a Live Workshop
Book Next Available Appointment
PROSPECT SQUARE
PROSPECT SQUARE
OVERVIEW
TOP-OF-MIND SPHERE MARKETING
Get started with this powerful sphere-marketing tool that includes our Clients for Life Campaign, market data reports, a monthly newsletter, and property e-blasts.
ESSENTIALS
ESTABLISH YOUR MARKET EXPERTISE
Keep your clients and contacts informed by leveraging informative automated market data campaigns. These data-filled reports will showcase your local knowledge and expertise.
MAKE THEM YOUR CLIENTS FOR LIFE
Clients for Life offers your contacts engaging and exciting monthly content that help you touch base with unique offerings that set you apart from the competition.
Watch On Demand (35 mins)
Find a Live Workshop
Book Next Available Appointment
Watch On Demand (65 mins)
Find a Live Workshop
Book Next Available Appointment
Watch On Demand (30 mins)
Find a Live Workshop
Book Next Available Appointment
STAND OUT WITH STUNNING PROPERTY EBLASTS
Learn to create captivating property emails in Prospect Square that engage and convert, whether you're an experienced agent or just starting out in the industry.
Watch On Demand (15 mins)
Find a Live Workshop
Book Next Available Appointment
STAY TOP-OF-MIND WITH A MONTHLY NEWSLETTER
Set up and personalize a monthly newsletter where you can select your own local articles and imagery to create captivating and memorable monthly content.
ADVANCED
GET SOCIAL WITH CLIENTS FOR LIFE
Learn how to increase the visibility and engagement for your Clients for Life campaign by learning strategies for sharing on your favorite social media platforms.
Watch On Demand (30 mins)
Find a Live Workshop
Book Next Available Appointment
Watch On Demand (15 mins)
Find a Live Workshop
Book Next Available Appointment
CUSTOM VIDEO
Stay ahead of the curve with custom video content that tells your story and highlights your expertise. Equip yourself with the tools and techniques to produce high-quality videos that drive results.
CUSTOM VIDEO
OVERVIEW
CREATE CUSTOM VIDEOS
Learn to access the Custom Video Tool, explore key features, create engaging videos, apply basic edits, and easily download and share your content to enhance your brand.
ADVANCED
Watch On Demand (15 mins)
Find a Live Workshop
Book Next Available Appointment
ELEVATE YOUR ONLINE PRESENCE WITH VIDEO CONTENT
Learn to create and embed custom videos on your website, integrate YouTube videos, and showcase your expertise with engaging content that enhances your brand and captivates visitors.
UNLOCKED
Watch On Demand (20 mins)
Find a Live Workshop
Book Next Available Appointment
MARKETING IN MOTION: VIDEO STRATEGIES FOR AGENTS
Learn to integrate video into your strategy using our tools while mastering SEO, tags, and metadata to maximize audience engagement and elevate your marketing.
Watch On Demand (20 mins)
Find a Live Workshop
Book Next Available Appointment
BOOST
Boost automates digital advertising campaigns, enabling you to quickly create ads that promote yourself or your listings to targeted audiences in just minutes. Reach the right people with more efficiency.
BOOST
OVERVIEW
LEAD GENERATING SOCIAL MEDIA ADVERTISING
Explore key features and familiarize yourself with the interface. Discover how to streamline your digital advertising efforts across social media and highly trafficked websites.
ESSENTIALS
Watch On Demand (15 mins)
Find a Live Workshop Book Next Available Appointment
CREATE LEAD GENERATING LISTING ADS
Learn how to create eye-catching digital ads for your listings to capture email leads. Learn techniques to maximize the visibility and impact of your listing ads.
Watch On Demand (15 mins)
Find a Live Workshop
Book Next Available Appointment
ADVERTISE YOUR BUSINESS WITH TARGETED DIGITAL ADS
Learn how to advertise your business through targeted social media and online ads. Discover how to create content that resonates with your target audience and elevates your brand.
ADVANCED
Watch On Demand (20 mins)
Find a Live Workshop Book Next Available Appointment
BOOST YOUR REACH WITH TARGETED VIDEO ADS
Discover the fundamentals of creating custom videos and using them in targeted Boost advertising campaigns to enhance your online marketing efforts.
UNLOCKED
Watch On Demand (20 mins)
Find a Live Workshop Book Next Available Appointment
CRAFT COMPELLING CONTENT FOR NEW BOOST LEADS
Use your leads from Boost and turn these cold leads hot. This demonstration will show you how to upload these leads into Prospect Square and MoxiEngage to cultivate new relationships.
Watch On Demand (25 mins)
Find a Live Workshop
Book Next Available Appointment
DIY LISTING MARKETING
Discover a variety of products and tools designed to help you create and promote marketing materials for your listings more effectively. These tools, from customizable templates to digital resources, simplify marketing and boost your listings' visibility.
DIY LISTING MARKETING
OVERVIEW
EXCLUSIVE LOOK: PROVIDING FLEXIBILITY IN LISTING PROMOTION
Exclusive Look is our in-house advertising portal for Coldwell Banker agents to market off-market listings or pre-MLS properties. Showcase properties and buyers' needs within our large network.
Watch On Demand (20 mins)
Find a Live Workshop Book Next Available Appointment
DIY PROPERTY MARKETING: A MOXIIMPRESS OVERVIEW
Master DIY Real Estate Property Marketing using MoxiImpress. Learn how to create digital and print materials, and explore the core features available to elevate your marketing efforts.
ADVANCED
Watch On Demand (15 mins)
Find a Live Workshop Book Next Available Appointment
PACK THE OPEN HOUSE: STRATEGIES TO BRING BUYERS
Learn which tools to leverage when advertising open houses, how to use them effectively, and where to deploy your marketing for maximum exposure and results.
EXCLUSIVE LOOK
Some say off-market homes get better offers, but the truth is less exposure means fewer buyers, weaker offers and no competitive bidding. Agents at Coldwell Banker Realty provide the best of both worlds by leveraging our Exclusive Look tool providing early exposure to 100,000+ agents that protects their listing’s value with MLS-compliant marketing.
Watch On Demand (30 mins)
Find a Live Workshop Book Next Available Appointment
GLOBAL LUXURY
Coldwell Banker Global Luxury is recognized as a world leader in the marketing of exceptional properties and is considered to be among the world’s consummate marketing programs for promoting luxury properties to a local, national and international marketplace
GLOBAL LUXURY
COLDWELL BANKER GLOBAL LUXURY PROGRAM®
Coldwell Banker Global Luxury® is widely considered to be among the world’s consummate marketing programs, promoting luxury properties to a local, national and international marketplace.
The Luxury Property Specialist Guidebook
View All Resources on Desk
Program Resources Brochure
THE LUXURY PROPERTY SPECIALIST CERTIFICATION
A Coldwell Banker Global Luxury certification enhances your credibility as a luxury property expert and serves as a signal for high-net- worth individuals that they are working with an exceptional real estate professional. Find out how you can become a Luxury Property Specialist.
Blueprint for Success: Mastering the Luxury Property Specialist Designation
Learn More or Register Today
LUXURY LISTING PROGRAM QUALIFICATIONS
Does your new listing qualify for the Coldwell Banker Global Luxury® program marketing? Check the list price against the GL threshold tool and contact your Luxury Marketing Team for luxury property marketing recommendations.
Visit the GL Threshold Tool on Desk
THE LUXURY ADVERTISING PROGRAM
Coldwell Banker Global Luxury® is recognized as a world leader in the marketing of exceptional properties. The luxury advertising program offers comprehensive advertising opportunities, including pre-negotiated rates for top tier print and digital publications that cater to an affluent audience.
Preview The Global Marketing Program Brochure
ColdwellBankerLuxury com is our flagship destination for Coldwell Banker Global Luxury® qualifying properties and Luxury Property Specialists, drawing an elite international audience
VIEW
LUXURY REPORTS
The Coldwell Banker Global Luxury® program produces an annual, awardwinning report series that draws upon insights and data from leading sources like the Institute for Luxury Home Marketing, Wealth-X, and other industry experts.
These reports provide a unique perspective on the evolving landscape of luxury real estate, highlighting the key trends shaping the market today and predicting future directions of luxury property buying and selling View
GLOBAL LUXURY
OVERVIEW
A GUIDE TO GLOBAL LUXURY
Get a strategic and comprehensive overview of the program’s marketing capabilities, certification process, exclusive partnerships, branded marketing assets, and more.
Find a Live Workshop
ESSENTIALS
Watch On Demand (50 mins)
PREPARING FOR THE LISTING PRESENTATION
Deliver polished, professional presentations that stand out in the luxury market, using MoxiPresent, Marketing Center, Global Luxury talking points, XpressDocs materials, and Design Concierge.
Find a Live Workshop
Watch On Demand (35 mins)
THE MARKETING CAPABILITIES
Understand the powerful marketing tools, strategies and practical insights to help you expand your reach, elevate your brand, and connect more effectively with today’s luxury buyers.
Find a Live Workshop
Watch On Demand (25 mins)
ADVERTISING OPPORTUNITIES
Explore tools like WealthEngine , One Million Impressions, Google AdWords and premium media placements, along with expert support to help you reach affluent buyers and grow your brand.
Find a Live Workshop
Watch On Demand (25 mins)
LEVERAGING YOUR LUXURY CERTIFICATION
For certified Luxury Property Specialists, learn the tools, strategies, and resources needed to elevate your brand, market high-end properties effectively, and grow your luxury real estate business.
Find a Live Workshop
Watch On Demand (40 mins)
BREAKING INTO THE LUXURY MARKET
Learn strategies designed to help you navigate the luxury real estate space, increase personal brand visibility and establish authority in the luxury marketplace.
Find a Live Workshop
Watch On Demand (30 mins)
A Coldwell Banker Global Luxury certification enhances your credibility as a luxury property specialist and serves as a signal for high-net- worth individuals that they are working with an exceptional real estate professional. ®
LEARN MORE OR REGISTER TODAY
GLOBAL LUXURY
ADVANCED
DELIVERING THE LISTING PRESENTATION & MAXIMIZING RESOURCES
Learn how to prepare for and deliver a standout luxury listing presentation, effectively presenting with confidence and clarity to maximize the impact of every luxury listing opportunity.
Find a Live Workshop
Watch On Demand (30 mins)
MARKETING YOURSELF IN THE LUXURY MARKETPLACE
Position yourself as a premier luxury real estate expert by leveraging the Coldwell Banker Global Luxury program and differentiating yourself in a competitive luxury marketplace. ®
Find a Live Workshop
LEVERAGING THE GLOBAL NETWORK
Learn how to harness the international reach of the Coldwell Banker Global Luxury program and worldwide network, to elevate your listings and expand your business across borders.
Find a Live Workshop
MARKETING YOUR LUXURY LISTINGS
Explore the latest marketing strategies and tools to elevate your luxury listings, maximize exposure, attract affluent buyers, and leverage Coldwell Banker’s premium marketing resources.
Find a Live Workshop
UNLOCKED
PERFECTING YOUR GLOBAL LUXURY PITCH
Unlock your perfect Global Luxury pitch and learn how to articulate your personal value alongside the unique strengths of the Coldwell Banker Global Luxury program with clarity and impact. ®
Find a Live Workshop
Watch On Demand (30 mins)
THE ART OF STORYTELLING
Designed to help agents craft emotionally rich, story-driven narratives that resonate with affluent clientele. You’ll learn how to move beyond features to evoke lifestyle, aspiration, and legacy.
Find a Live Workshop
Watch On Demand (25 mins)
SOCIALMEDIA
SOCIAL MEDIA
STARTING SOCIAL MEDIA: AN OVERVIEW OF SOCIAL PLATFORMS
This introductory workshop covers popular platforms like Facebook, Instagram, and LinkedIn, teaching you their unique features and strategies to boost brand visibility, engage customers, and grow your business.
Watch On Demand (15 mins)
CRAFT COMPELLING SOCIAL MEDIA CONTENT
Learn to create attention-grabbing content that stops the scroll! Learn how to write compelling captions, design eye-catching visuals, and tailor your posts that resonate with your audience on your favorite social sites.
Watch On Demand (15 mins)
IGNITE YOUR BRAND WITH INSTAGRAM
Explore the vibrant world of Instagram! Learn how to enhance your brand's visibility and engagement through stunning visuals, captivating posts, and effective strategies for photography, captions, hashtags, and community building.
Watch On Demand (10 mins)
LEVERAGING LINKEDIN
Learn to enhance your LinkedIn profile by showcasing expertise, building connections, and creating engaging content. Explore best practices for optimizing visibility and leveraging features like groups, endorsements, and recommendations.
Watch On Demand (15 mins)
BEYOND THE LENS: VIDEO ESSENTIALS FOR ELEVATED CONTENT
Learn the essentials of creating high-quality video content using just your phone. From planning and filming to editing and publishing, you'll learn practical tips that elevate your video presence and drive engagement on social media.
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Takeaway PDF
WORK LESS, POST MORE: AI FOR SOCIAL MEDIA
Discover how artificial intelligence can streamline your social media efforts, allowing you to post more content with less effort. This course will introduce AI tools and techniques to automate and enhance your social media strategy.
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Takeaway PDF
SOCIAL MEDIA
CONTENT WITH IMPACT: THE S.O.L.D. METHOD
Learn to create social media content that captivates, builds your brand, and drives results. Gain strategies to spark engagement, showcase expertise, and stay top-of-mind in today’s digital world.
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Takeaway PDF
BUILDING YOUR BRAND WITH CANVA: CANVA BASICS
Discover Canva’s power to design polished, professional graphics that elevate your brand. Learn to create eye-catching posts, flyers, and marketing materials that capture attention, build credibility, and make your business stand out
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Takeaway PDF
GET THE MOST OUT OF CANVA: CANVA ADVANCED
Elevate your marketing with Canva’s advanced tools. Learn to create custom templates, apply brand kits, and design standout visuals that capture attention, build consistency, and showcase your real estate brand.
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Takeaway PDF
REAL GROWTH FOR META & INSTAGRAM
Unlock the power of Meta in this hands-on workshop. Learn to create engaging content, attract leads, showcase listings, and build a strong online presence that drives real business results.
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REELS IN REAL TIME
Takeaway PDF
Stop the scroll and grow your business! Learn how to create Instagram Reels that showcase your listings and grow your real estate business.
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Takeaway PDF
SOCIAL MEDIA GUIDE FOR AGENTS
ARTIFICIAL INTELLIGENCE
Understand how AI can enhance your real estate marketing, from leveraging simple tools to streamline everyday tasks to applying advanced strategies for personalized branding, content creation, and client engagement at scale.
ARTIFICIAL INTELLIGENCE
OVERVIEW
SMARTER MARKETING WITH AI
Learn prompt-writing, property descriptions, asking for reviews, market updates, social posts, and timesaving tips to keep your marketing flowing effortlessly.
ESSENTIALS
Watch On Demand (25 mins)
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AI FOUNDATIONS: YOUR PATH TO SMARTER, FASTER BUSINESS
AI ASSIST: COPILOT BEST PRACTICES
Save hours weekly and create polished, on-brand marketing in minutes. AI Foundations teaches real estate pros to use AI responsibly and effectively, saving time and boosting their marketing. Find a Live Workshop
Discover how to use Microsoft Copilot to enhance productivity. Explore the Chat feature for content creation, the Create feature for visuals, and learn practical tips to streamline your workflow. Take Self-Paced Course
ADVANCED Find a Live Workshop
AI-POWERED LEAD GENERATION: FILL YOUR PIPELINE FASTER
FROM SEARCH TO ANSWERS: SEO TO AEO
Turn AI into your lead-gen assistant with easy tools and prompt templates to connect, farm, follow up, and keep your pipeline full—plus strategies you can use right away. Find a Live Workshop
UNLOCKED
YOUR VOICE, YOUR BRAND: POWERED BY AI
Learn how to evolve from SEO to AEO—optimize your online presence, stay consistent across platforms, and use conversational content to boost visibility in AI-driven search results. Find a Live Workshop
Learn how to use AI tools to match your voice, craft authentic marketing, prompt effectively, and repurpose content for consistent branding across platforms.
TECH TIPS
Step-by-step guidance to help you with everyday setup and tasks. These demos are designed to simplify your workflow. Whether you're troubleshooting or learning something new, these recordings are a valuable resource.
TECH TIPS
SUBMIT AN IT HELP TICKET
Watch On Demand (3 mins)
GENERATE A QR CODE
Watch On Demand (1 min)
DOWNLOAD TEAMS APP & JOIN MEETING ON A PC
Watch On Demand (2 min)
DOWNLOAD TEAMS APP & JOIN A MEETING ON A MAC
Watch On Demand (2 min)
SCREEN SHARING ON TEAMS FOR PC
Watch On Demand (3 min)
SCREEN SHARING ON TEAMS FOR MAC
Watch On Demand (3 min)
ACCESS OFFICE 365 APPLICATIONS
Watch On Demand (3 mins)
GENERATE AN EMAIL SIGNATURE & ADD TO OUTLOOK
Watch On Demand (4 mins)
DOWNLOAD & SHARE WEEKLY SOCIAL MEDIA CONTENT
Watch On Demand (2 min)
Booking the Next Available Appointment is designed for agents to book 20-minute, solution-oriented appointments to help solve specific and actionable tasks relating to any of our core marketing tools. These include:
MoxiWorks®
Listing Concierge
Prospect Square
Market Quest Desk
Profile Manager
Design Concierge
Exclusive Look
Boost
Insight
Marketing Center
Perfect Pitch
In addition to core product support, you can book five new strategy-focused 40minute sessions designed to provide in-depth marketing guidance at key points in the listing lifecycle These consultations cover strategic marketing topics such as:
Revive My Listing
New Listing Now What?
I Want to Enhance my Online Presence
Build and Maintain Your Sphere
In Between Listings - What Should I do?
TECH TIPS
MOXIWORKS
SUBMIT A MOXIWORKS SUPPORT TICKET Watch On Demand (3 mins)
Update YOur MOXIWORKS PROFILE Watch On Demand (3 mins)
UPLOAD YOUR CONTACTS TO YOUR MOXIENGAGE CRM Watch On Demand (2 mins)
ACCESS & FILL OUT THE MOXIENGAGE CONTACT TEMPLATE Watch On Demand (2 mins)
CREATE GROUPS FOR CONTACTS IN MOXIENGAGE Watch On Demand (2 mins)
CATEGORIZE CLIENTS IN MOXIENGAGE Watch On Demand (4 mins)
MOXIWEBSITES
SET UP YOUR VANITY DOMAIN NAME & SSL CERTIFICATE Watch On Demand (3 mins)
ADD CLIENT TESTIMONIALS TO YOUR MOXIWEBSITE Watch On Demand (3 mins)
CONNECT GOOGLE ANALYTICS TO YOUR MOXIWEBSITE Watch On Demand (4 mins)
EDIT YOUR MOXIWEBSITE HEADER AND FOOTER Watch On Demand (3 mins)
ADD CUSTOM MENU LINKS TO YOUR MOXIWEBSITE Watch On Demand (3 mins)
