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The Marketing Catalog

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MARKETING CATALOG

FALL 2026


HOMEPLATFORMWORKSHOPS.COM

Explore complete learning opportunities, start to finish


HOME PLATFORM WORKSHOPS Workshops designed to fit your schedule and learning style. Access live learning opportunities, watch recordings ondemand, and follow guided learning pathways at your own pace.

Live Workshops Join interactive virtual workshops led by our training team and get real-time guidance on the tools and features that matter most. Hosted twice a day, five days a week. Drop in whenever fits your schedule. Ask questions live See demonstrations in real time Learn alongside your peers

On-Demand Access a growing library of workshop recordings and learn whenever it's convenient for you. Watch anytime, anywhere Pause, replay, and review key topics Learn at your own pace Stay current on platform updates

Course Library Our recommended learning pathway for mastering the Home Platform. Courses are organized in a logical, step-bystep sequence to help you build confidence and knowledge as you go. Along the way, you'll find links to related live workshops and on-demand content for deeper learning.


YOUR HOME, MARKETED YOUR WAY INTRODUCING CB CURATED CB Curated gives sellers a more strategic way to bring their homes to market. Through flexible options including Private Exclusive, Coming Soon, and Public Exposure, sellers can build demand, gain market insights, and maintain greater control over pricing, timing, privacy, and exposure. Backed by the strength of Coldwell Banker Realty, every listing benefits from professional marketing support, digital assets, and the reach of our national marketing engine to maximize opportunity at every stage. Together, we will continue to redefine what’s possible for sellers and strengthen our position as the most trusted name in real estate.

Lindsay Listanski

CB CURATED DELIVERS RESULTS

4.6% Higher Sale Price

34% Faster to Contract

29% Less Likely to Drop in Price

Lindsay Listanski Chief Marketing Officer, Coldwell Banker

@cb_lindsay

MORE OPTIONS. GREATER OPPORTUNITY.


TABLE OF CONTENTS HOME PLATFORM p. 6-9

GLOBAL LUXURY p. 24-31

LISTING CONCIERGE p. 10-13

AGENT WEBSITES p. 32-33

DESIGN CONCIERGE p. 14-15

CLIENTS FOR LIFE p. 34-35

ARTIFICIAL INTELLIGENCE p. 16-17

MARKET QUEST p. 36-37

SOCIAL MEDIA p. 18-23

TECH TIPS p. 38-39


Home Platform is the only fully-connected platform built for real estate professionals. From first contact to close, it brings together everything agents need to grow their business, work more efficiently, and deliver a client experience that sets them apart.


HOME PLATFORM GETTING STARTED WITH HOME Discover the power of Agent Home and the AI Assistant to streamline workflows, boost organization, and help you manage your business smarter, faster, and more efficiently.

Register for a Live Workshop Watch On-Demand Get Started

IMPORTING AND ORGANIZING CONTACTS Master contact management with smarter organization, targeted outreach, AI-powered updates, and streamlined communication tools to keep your database clean, connected, and optimized for stronger client engagement.

Register for a Live Workshop Watch On-Demand Get Started

CONTACT ENGAGEMENT OPPORTUNITIES Learn strategic outreach techniques, automate follow-up, strengthen client relationships, and turn your sphere of influence into repeat and referral business through consistent, intentional engagement.

Register for a Live Workshop Watch On-Demand Get Started

COMMUNICATE WITH CONTACTS USING BULK MESSAGES Create impactful email campaigns with targeted content, personalized messaging, smart audience segmentation, and deliverability best practices designed to strengthen engagement and maximize communication performance.

Register for a Live Workshop Watch On-Demand Get Started

DYNAMIC CONTACT ENGAGEMENT USING ACTION PLANS Learn how to create, customize, and manage Action Plans to streamline follow-up, automate workflows, organize tasks, and build consistent client engagement strategies that strengthen relationships.

Register for a Live Workshop Watch On-Demand Get Started

ORGANIZE YOUR WORKFLOW WITH BUSINESS TRACKER Learn how to use Business Tracker to organize client activities, property information, and resources by connecting contacts, collections, CMAs, tours, and documents into a streamlined workflow.

HOME PLATFORM

Register for a Live Workshop Watch On-Demand Get Started

THE MARKETING CATALOG


HOME PLATFORM CREATING PROPERTY COLLECTIONS Learn how to create and manage property collections, connect them to clients and Business Tracker, deliver personalized home searches, manage updates, and leverage AI Assistant to enhance the buyer experience.

Register for a Live Workshop Watch On-Demand Get Started

UNLOCK INVENTORY WITH LIKELY TO SELL & MAKE ME SELL Learn how to identify high-intent prospects, prioritize outreach, leverage predictive insights, and create targeted engagement strategies that generate more listings, buyer opportunities, and business growth.

Register for a Live Workshop Watch On-Demand Get Started

PRICING PRECISION WITH CMA & BUYER DEMAND DATA Learn how to use CMA reports, Buyer Demand data, Agent Network, and Reverse Prospecting to uncover opportunities, guide pricing conversations, and help sellers make informed decisions.

Register for a Live Workshop Watch On-Demand Get Started

MARKETING CENTER TOUR Explore how to create branded print and digital marketing materials using templates, collaboration tools, campaigns, email, social media, advertising, and Video Studio to support consistent client engagement.

Register for a Live Workshop Watch On-Demand Get Started

SIMPLIFY YOUR DAY WITH AI ASSISTANT Learn how to use the HOME AI Assistant to boost productivity through effective prompting and practical applications across contact management, property collections, market reports, and marketing content creation.

Watch On-Demand Get Started

AGENT TEAMS EXPERIENCE IN HOME Learn how to configure team permissions, manage shared databases, collaborate on contacts and transactions, and streamline workflows for a more connected team experience in HOME.

HOME PLATFORM

Watch On-Demand Get Started

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HOME PLATFORM RELATIONSHIP & REFERRAL SYSTEM Your next listing is already in your database. Learn a simple, repeatable system to stay connected with past clients and your sphere using the tools you already have, all in about an hour a few days a week.

Register for a Live Workshop Watch On-Demand Get Started

SAVE TIME RUNNING YOUR BUSINESS ON THE GO Turn your phone into your most powerful business tool. Learn how to manage your day, stay productive in the field, and follow up seamlessly using the Home Platform mobile app and AI Assistant.

Register for a Live Workshop Watch On-Demand Download App: Apple | Android

BUYER SYSTEM Learn a simple, three-phase framework for running buyer appointments using Home Platform, from preparation and presentation to follow-up using Collections and off-market strategies.

Register for a Live Workshop Watch On-Demand Get Started

SELLER SYSTEM Learn a simple, three-phase framework for running listing appointments using Home Platform, from preparation and presentation to post-listing success with built-in marketing and pricing tools.

Register for a Live Workshop Watch On-Demand (Coming Soon!) Get Started

Watch recorded workshops and quick demos, anytime. Missed a Live Workshop or want to revisit a topic? Explore our growing collection of recorded workshops at your own pace.

CLICK TO WATCH ON-DEMAND

HOME PLATFORM

THE MARKETING CATALOG


LISTING CONCIERGE Listing Concierge is our in-house, state-of-the-art property marketing platform designed to help agents grow their business by winning more listings, demonstrating their value, creating impactful marketing materials, showcasing properties effectively, and ultimately selling more homes.


LISTING CONCIERGE MARKETING YOUR BUSINESS AFTER THE SALE Your listing sold, but there’s more marketing to do. Learn how to deploy the remaining products in your order and leverage the sale to boost your business. Turn every sale into an opportunity for future business growth.

Watch On-Demand Get Started

HOW TO PLACE A LISTING CONCIERGE ORDER Listing secured and ready for marketing? Learn Listing Concierge profile setup, order placement, and key milestones throughout the fulfillment process from submission to delivery.

Watch On-Demand Get Started

EFFICIENTLY MANAGE AND PROOF YOUR ORDER Move Listing Concierge projects from submission to completion with confidence. Learn proofing best practices, review workflows, and essential tips for a smooth, efficient experience.

Watch On-Demand Get Started

CREATE & PROMOTE YOUR SINGLE PROPERTY WEBSITE Explore the single-property websites available through Listing Concierge, including customization features, content management tools, and proven strategies for effective property promotion and audience engagement.

Watch On-Demand Get Started

MANAGING YOUR PRINT MARKETING MATERIALS Explore Listing Concierge print marketing solutions, including proofing and editing materials, best practices for efficient production, and deployment timelines for mailers, brochures, and more.

LISTING CONCIERGE

Watch On-Demand Get Started

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COLDWELL BANKER GLOBAL LUXURY®

LISTING A PROPERTY OVER $10 MILLION? LISTING CONCIERGE MARKETING ENHANCEMENTS In partnership with the Coldwell Banker Global Luxury® program, Luxe and Reach packages through Listing Concierge come with complimentary enhancements for $10M+ properties including, but not limited to: Property highlight in the Trending This Month section of ColdwellBankerLuxury.com's The List Luxury Presence single property website Extended 3 month Boost digital ad campaign Custom curated list of 300 ultra high-net worth contacts to be used for marketing Access to specialty national print or digital advertising through our Luxury Media partners

For a uniquely tailored Luxury Property Marketing Plan, contact your local Luxury Marketing Team.


LISTING CONCIERGE WIN THE LISTING IN JUST TWELVE MINUTES Develop effective listing presentation strategies that demonstrate the power of Listing Concierge, highlight marketing advantages, and clearly communicate value to sellers.

Watch On-Demand Get Started

MARKETING YOUR BUSINESS AFTER THE SALE Extend the impact of Listing Concierge beyond the sale through strategic deployment of remaining marketing assets, brand promotion, and effective business development opportunities.

Watch On-Demand Get Started

YOUTUBE VIDEO LISTING ADS Learn how to manage Listing Concierge YouTube advertising campaigns through ad proofing, QR code creation, performance tracking, timeline management, and continued marketing efforts.

Watch On-Demand Get Started

OPTIMIZE YOUR DIGITAL PROPERTY MARKETING MATERIALS Explore the single-property websites available through Listing Concierge, including customization features, content management tools, and proven strategies for effective property promotion and audience engagement.

Watch On-Demand Get Started

STREAMLINE YOUR WORKFLOW: LISTING CONCIERGE & AI Discover the Power of Listing Concierge + AI. Explore our new AI feature in Listing Concierge, meticulously crafted to streamline your workflow, freeing up valuable time for business growth.

SOCIAL MEDIA

Watch On-Demand Get Started

THE MARKETING CATALOG


DESIGN CONCIERGE Design Concierge, powered by the marketing experts at The Studio, unites smart personalization technology with some of the industry’s most talented advertisers, copywriters, and designers to help build your personal brand. Designed to enhance your visibility, credibility, and overall market presence.


DESIGN CONCIERGE BUILD YOUR PERSONAL BRAND Learn how Design Concierge, our in-house branding agency, helps you create a brand that’s uniquely you and stand out in your local market. Turn your brand into a competitive advantage.

Watch On-Demand Get Started

BRING YOUR BRAND TO LIFE WITH DESIGN CONCIERGE Learn how to place an order, best practices for ordering, and what to expect when working with your Design Concierge Coordinator. Ensure a seamless and efficient ordering process.

Watch On-Demand Get Started

SHINE ONLINE WITH DESIGN CONCIERGE Discover how Design Concierge can boost your brand with eye-catching digital assets and how to use them strategically across your online platforms. Turn great design into stronger visibility.

Watch On-Demand Get Started

INFUSING YOUR BRAND WITH YOUR PROPERTY MARKETING Explore Design Concierge packages that integrate your personal brand with Listing Concierge marketing materials. Create a seamless brand experience from listing to closing.

Watch On-Demand Get Started

Personal Branding Matters. Design Concierge offers exceptional, industry-leading real estate personal branding and broker support for any professional to grow their business and drive success.

DESIGNCONCIERGEPORTFOLIO.COM LISTING CONCIERGE

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ARTIFICIAL INTELLIGENCE Understand how AI can enhance your real estate marketing, from leveraging simple tools to streamline everyday tasks to applying advanced strategies for personalized branding, content creation, and client engagement at scale. Learn how to work smarter while delivering more consistent and impactful marketing.


ARTIFICIAL INTELLIGENCE SMARTER MARKETING WITH AI Learn prompt-writing, property descriptions, asking for reviews, market updates, social posts, and time-saving tips to keep your marketing flowing effortlessly. Use AI tools to create content faster and market smarter.

Watch On-Demand

AI ASSIST: COPILOT BEST PRACTICES Discover how Microsoft Copilot boosts productivity. Use Chat for content creation, Create for visuals, and practical tips to streamline your workflow. Discover new ways to create, communicate, and collaborate faster.

Watch On-Demand

AI FOUNDATIONS: YOUR PATH TO SMARTER, FASTER BUSINESS AI Foundations teaches real estate pros to use AI responsibly and effectively, saving time and boosting their marketing. Gain practical skills to confidently integrate AI into your business.

Take Self-Paced Course

AI-POWERED LEAD GENERATION: FILL YOUR PIPELINE FASTER Turn AI into your lead-gen assistant with easy tools and prompt templates to connect, farm, follow up, and keep your pipeline full. Use AI to attract, nurture, and convert more leads efficiently.

Watch On-Demand

FROM SEARCH TO ANSWERS: SEO TO AEO Optimize your online presence, stay consistent across platforms, and use conversational content to boost visibility in AI-driven search results. Position yourself for success in today’s evolving search landscape.

Watch On-Demand

YOUR VOICE, YOUR BRAND: POWERED BY AI Learn how to use AI tools to match your voice, craft authentic marketing, prompt effectively, and repurpose content for consistent branding across platforms. Create content that reflects your brand across every channel.

ARTIFICIAL INTELLIGENCE

Watch On-Demand

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SOCIAL MEDIA Harness the power of social media to build meaningful connections with your friends, clients, and community. Learn how to engage authentically and make a lasting impact through your online presence. Turn everyday interactions into opportunities to strengthen relationships, grow your network, and create a community beyond the screen.


SOCIAL MEDIA STARTING SOCIAL MEDIA: AN OVERVIEW OF SOCIAL PLATFORMS Explore Facebook, Instagram, and LinkedIn fundamentals, including platform features, content strategies, and best practices for increasing brand visibility, engagement, and business growth.

Watch On-Demand Social Media Guide

IGNITE YOUR BRAND WITH INSTAGRAM Develop skills for crafting impactful visuals, creating compelling social content, fostering community engagement, and growing a recognizable and influential brand.

Watch On-Demand Instagram Best Practices

CREATE, CONNECT, & GROW WITH A FACEBOOK BUSINESS PAGE Maximize Facebook Business Page and Meta Business Suite capabilities through effective content management, audience engagement, and organic social media strategies that support business growth.

Watch On-Demand Facebook Best Practices

LEVERAGING LINKEDIN Enhance LinkedIn presence by showcasing expertise, building meaningful professional connections, creating engaging content, and optimizing profile visibility to support business growth.

Watch On-Demand LinkedIn Best Practices

CRAFT COMPELLING SOCIAL MEDIA CONTENT Master the art of social storytelling by crafting compelling captions, designing impactful visuals, and developing audience-focused content that builds engagement and supports long-term brand growth.

Register for a Live Workshop Watch On-Demand

CONTENT WITH IMPACT: THE S.O.L.D. METHOD Create social content that captivates audiences, strengthens brand presence, and drives meaningful results through proven strategies designed to boost engagement and remain top-of-mind.

SOCIAL MEDIA

Register for a Live Workshop Takeaway PDF

THE MARKETING CATALOG


SOCIAL MEDIA MASTERMIND The social media landscape is always evolving. Join our monthly Social Media Masterminds to hear from the CBR social media team and featured guests, and get answers to your top social media questions.

Register directly at CBRMastermind.com


SOCIAL MEDIA REAL GROWTH FOR META & INSTAGRAM Build a stronger presence on Meta platforms through effective content creation, lead-generation techniques, listing promotion strategies, and audience engagement best practices.

Register for a Live Workshop Takeaway PDF

BEYOND THE LENS: VIDEO ESSENTIALS FOR ELEVATED CONTENT Learn the essentials of creating high-quality video content using a smartphone, with practical techniques that elevate on-camera presence, increase engagement, and strengthen marketing impact.

Register for a Live Workshop Takeaway PDF

REELS IN REAL TIME Create attention-grabbing Instagram Reels that elevate listing exposure, build brand recognition, encourage audience interaction, and generate meaningful real estate business opportunities.

Register for a Live Workshop Takeaway PDF

WORK LESS, POST MORE: AI FOR SOCIAL MEDIA Streamline social media efforts with AI-powered tools and techniques designed to simplify content creation, improve efficiency, enhance strategy, and increase audience engagement.

Register for a Live Workshop Takeaway PDF

FROM SCROLLS TO SOLDS: PAID SOCIAL MEDIA ADS Master the fundamentals of digital advertising by targeting key audiences, developing effective creative assets, and understanding platform-specific objectives across major social and search channels.

@coldwellbanker

SOCIAL MEDIA

@coldwellbanker

Register for a Live Workshop Takeaway PDF

@coldwellbanker

@coldwellbanker

THE MARKETING CATALOG


WEEKLY SOCIAL MEDIA CONTENT sent directly to your inbox

Scan the QR code or visit SocialMediaSignup.com to start receiving weekly social content!

PAST CONTENT

·

SOCIAL MEDIA RESOURCES

·

HOLIDAY CONTENT


SOCIAL MEDIA GUIDE FOR AGENTS Explore all CBR offers — from best practices to account security, we’ve got the tools and support to help you maximize your social impact.

TABLE OF CONTENTS 1.0 BRANDING & COMPLIANCE 2.0 SOCIAL MEDIA WORKSHOPS 3.0 SOCIAL MEDIA BEST PRACTICES 3.1 INSTAGRAM BEST PRACTICES 3.2 FACEBOOK BEST PRACTICES 3.3 LINKEDIN BEST PRACTICES 3.4 TIKTOK BEST PRACTICES 3.5 YOUTUBE BEST PRACTICES 4.0 CONTENT & STRATEGY 4.1 CB SOCIAL MEDIA CONTENT RESOURCES 4.2 COLDWELL BANKER SOCIAL MEDIA PAGES & WEBSITES 4.3 CONTENT THAT CONVERTS 4.4 WHAT CONTENT TO AVOID 4.5 TOOLS TO OPTIMIZE YOUR CONTENT 4.6 BEING SOCIAL ON SOCIAL MEDIA 5.0 SOCIAL MEDIA & WEB ADVERTISING 6.0 SUBMIT LISTINGS FOR FEATURE CONSIDERATION 7.0 SUBMIT LISTINGS & STORIES TO PR 8.0 ACCOUNT SECURITY 9.0 CBR SOCIAL MEDIA TEAM

SOCIAL MEDIA

THE MARKETING CATALOG


GLOBAL LUXURY Coldwell Banker Global Luxury® is a world leader in marketing exceptional properties, connecting distinguished homes with discerning buyers in local, national, and international markets. With global reach and a sophisticated approach, the program delivers exceptional exposure, service, and expertise.


GLOBAL LUXURY A GUIDE TO GLOBAL LUXURY Explore the full scope of the program, including marketing tools, certification requirements, exclusive partnerships, branded materials, and valuable business-building opportunities.

Watch On-Demand

PREPARING FOR THE LISTING PRESENTATION Develop professional luxury presentations that combine Global Luxury talking points with Coldwell Banker marketing assets to strengthen positioning and win highvalue opportunities.

Watch On-Demand

THE MARKETING CAPABILITIES Understand the powerful marketing tools and strategies designed to expand reach, elevate brand presence, strengthen market positioning, and connect more effectively with today’s luxury buyers.

Watch On-Demand

DATA-DRIVEN MARKETING WITH THE 2026 MID-YEAR REPORT Explore how to strategically leverage the Coldwell Banker Global Luxury® 2026 Mid-Year Report as a data-driven resource for marketing, thought leadership, and client engagement.

Watch On-Demand The 2026 Mid-Year Report

TRANSFORM YOUR MARKETING WITH THE 2026 TREND REPORT Discover ways to transform insights from the Coldwell Banker Global Luxury® Trend Report into compelling marketing, stronger positioning, and increased professional credibility.

Watch On-Demand Order the Trend Report

ADVERTISING OPPORTUNITIES Master the use of WealthEngine®, One Million Impressions, Google Ads, and premium media channels to strengthen market reach, attract luxury buyers, and grow brand influence.

GLOBAL LUXURY

Watch On-Demand Global Marketing Program Bochure Advertising Playbook

THE MARKETING CATALOG


GET

certified A Coldwell Banker Global Luxury® certification enhances your credibility as a luxury property specialist and serves as a signal for high-net- worth individuals that they are working with an exceptional real estate professional.

LEARN MORE OR REGISTER TODAY


GLOBAL LUXURY STRATEGIES TO SECURE ELITE LUXURY LISTINGS Explore how intelligent, data-informed marketing, refined messaging, and strategic channel selection can enhance credibility, differentiate services, and create stronger connections with discerning sellers.

Watch On-Demand

LEVERAGING WEALTHENGINE TO ENGAGE HIGH-NET-WORTH CLIENTS Explore WealthEngine® tools and strategies for uncovering prospective high-net-worth clients, assessing opportunities, and building meaningful connections through data-driven insights.

Watch On-Demand

THE ART OF THE BESPOKE LISTING PRESENTATION Develop sophisticated listing presentations that showcase expertise, communicate strategic value, build seller confidence, and clearly differentiate services in a competitive marketplace.

Watch On-Demand

MARKETING YOUR LUXURY LISTINGS Discover innovative marketing approaches for luxury real estate, leveraging premium resources, targeted exposure strategies, and compelling campaigns that resonate with affluent buyers.

Watch On-Demand Luxury Listing Checklist

BREAKING INTO THE LUXURY MARKET Develop a stronger presence in the luxury marketplace through proven branding strategies, increased visibility, thought leadership, and targeted relationship-building techniques.

Watch On-Demand

DELIVERING THE LISTING PRESENTATION & MAXIMIZING RESOURCES Prepare for and deliver a standout luxury listing presentation, effectively presenting with confidence to maximize the impact of every luxury listing opportunity.

GLOBAL LUXURY

Watch On-Demand

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LUXURY PUBLICATIONS The Coldwell Banker Global Luxury® program produces a variety of elite, luxury publications, including our lifestyle-focused flagship magazine and an biannual, awardwinning report series that draws upon insights and data from leading sources like the Institute for Luxury Home Marketing, Wealth-X, and other industry experts.

View COLDWELL℠ Magazine View The Latest Luxury Reports


GLOBAL LUXURY LEVERAGING THE GLOBAL NETWORK Explore the power of the Coldwell Banker Global Luxury® worldwide network, maximizing listing visibility, connecting with international audiences, and driving business growth.

Watch On-Demand

SOCIAL MEDIA X GLOBAL LUXURY MASTERMIND Master the art of luxury social media marketing through refined visuals, intentional content creation, compelling storytelling, and audience engagement strategies that build credibility.

Watch On-Demand

HOSTING LUXURY EXPERIENCES WITH PURPOSE AND INFLUENCE Move beyond traditional events by creating intentional luxury experiences that strengthen client relationships, expand professional influence, reinforce brand value, and elevate market presence.

Watch On-Demand

PERFECTING YOUR GLOBAL LUXURY PITCH Unlock a compelling Global Luxury pitch that clearly communicates unique value, showcases the strengths of the Coldwell Banker Global Luxury® program, and leaves a lasting impression.

Watch On-Demand

THE ART OF STORYTELLING Designed to help agents craft emotionally rich, storydriven narratives that resonate with affluent clientele. You’ll learn how to move beyond features to evoke lifestyle, aspiration, and legacy.

Watch On-Demand Workshop Takeaway

NEW DEVELOPMENT & NEW CONSTRUCTION MARKETING STRATEGIES Discover the elevated strategies behind successfully positioning and marketing new luxury developments, from concept to completion, for long-term success in the luxury marketplace.

GLOBAL LUXURY

Watch On-Demand (Coming Soon!)

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MONTHLY GLOBAL LUXURY PROGRAM UPDATES, INSIGHTS & STRATEGIES sent directly to your inbox Coldwell Banker Global Luxury® eNewsletter sent directly to designated Luxury Property Specialists only. Please contact your local Luxury Marketing team if you are not receiving this email as a certified agent.


GLOBAL LUXURY RESOURCES

COLDWELL BANKER GLOBAL LUXURY® PROGRAM Coldwell Banker Global Luxury® is widely considered to be among the world’s consummate marketing programs, promoting luxury properties to a local, national and international marketplace, attracting affluent buyers all across the globe. The Luxury Property Specialist Guidebook

Program Resources

View All Resources

THE LUXURY PROPERTY SPECIALIST CERTIFICATION A Coldwell Banker Global Luxury certification enhances your credibility as a luxury property expert and serves as a signal for high-net- worth individuals that they are working with an exceptional real estate professional. Find out how you can become a Luxury Property Specialist. Blueprint for Success

Learn More or Register Today

LPS Guidebook

LUXURY LISTING PROGRAM QUALIFICATIONS Does your new listing qualify for the Coldwell Banker Global Luxury® program marketing?

Check the list price against the GL threshold tool and contact your Luxury Marketing Team for luxury property marketing recommendations. Visit the Global Luxury Threshold Tool

Does your listing qualify for a ColdwellBankerLuxury.com editorial feature? ColdwellBankerLuxury.com is our flagship destination for Coldwell Banker Global Luxury® qualifying properties and Luxury Property Specialists, drawing an elite international audience. VIEW THE FAQ TO LEARN MORE

GLOBAL LUXURY

THE MARKETING CATALOG


AGENT WEBSITES Build a polished, professional website that reflects your brand and helps attract clients. Easily manage content, highlight listings, and keep your online presence up to date. Customize your site to showcase your expertise, strengthen your brand, and make a lasting impression on prospective buyers and sellers.


AGENT WEBSITES LAUNCHING YOUR AGENT WEBSITE Learn how to build and maintain an engaging website that serves as a valuable resource for your sphere of influence and online visitors. Create a professional online presence, showcase your expertise

Watch On-Demand

MANAGING YOUR WEBSITE CONTENT Learn to create and manage website content, edit and organize pages, use the content editor, and build a client testimonials page that showcases your success and helps strengthen your credibility with prospective clients.

Watch On-Demand

BUILDING CUSTOM PAGES & TEMPLATES FOR YOUR WEBSITE Explore advanced website customization options, including custom pages and using Page Builder to tailor your design. Enhance your site's look, functionality, and user experience to better reflect your brand.

Watch On-Demand

CREATE, CUSTOMIZE, CONVERT: CLIENT PROPERTY SEARCHES Create personalized property searches on your website and in your CRM to match each client’s unique needs. Keep them engaged with real-time updates, listings, and relevant opportunities delivered directly to them.

Watch On-Demand

LEAD GENERATING TOOLS FOR YOUR WEBSITE Capture leads through your website with tools designed to engage visitors and spark conversations. Add widgets to encourage interaction and generate new opportunities. Results are not guaranteed.

Watch On-Demand

LEVERAGE THE POWER OF AI TO CREATE WEBSITE CONTENT Learn how to use AI to quickly create and publish blog posts on your website, keeping content fresh, boosting engagement, and making it easier to maintain an active online presence.

AGENT WEBSITES

Watch On-Demand

THE MARKETING CATALOG


CLIENTS FOR LIFE Clients For Life is a highly impactful sphere marketing program that puts you in touch with your contacts every month, automatically. From promoting a local charity drive to inviting them to a virtual financial education expo or promoting a gift card giveaway, these monthly emails will grab attention and showcase you.


AGENT WEBSITES MAKE THEM YOUR CLIENTS FOR LIFE Clients for Life offers your contacts exciting monthly content that help you touch base with unique offerings that set you apart from the competition. Please note that Clients for life is not available in all markets.

Watch On-Demand

GET SOCIAL WITH CLIENTS FOR LIFE Learn how to increase engagement for your Clients for Life campaign by learning strategies for sharing on your favorite social media platforms. Expand your reach, stay top-of-mind, and encourage meaningful connections.

Watch On-Demand

TOP-OF-MIND SPHERE MARKETING Prospect Square is a sphere-marketing tool featuring the Clients for Life Campaign, market reports, a monthly newsletter, and property e-blasts. Stay connected with your database and strengthen client relationships.

Watch On-Demand

ESTABLISH YOUR MARKET EXPERTISE Keep your sphere informed with automated market data campaigns that deliver timely, insightful reports. Position yourself as the trusted local market expert while staying connected, relevant, and top of mind

Watch On-Demand

STAY TOP-OF-MIND WITH A MONTHLY NEWSLETTER Learn how to set up and personalize a monthly newsletter by selecting your own local articles and imagery to create engaging, memorable content. Stay connected with your sphere and showcase your local expertise.

CLIENTS FOR LIFE

Watch On-Demand

THE MARKETING CATALOG


MARKET QUEST Market Quest provides access to comprehensive MLS data that helps attract new clients and deliver valuable insights to existing ones. Easily create market share and trend reports, showcase your expertise, and highlight your brand’s performance in the markets you serve with professional, data-driven presentations and reporting tools.


AGENT WEBSITES LEVERAGE YOUR LOCAL MARKET DATA Download reports and social graphics that highlight key market insights. Showcase your expertise, share valuable trends with clients, and strengthen your position as a trusted local market resource.

Watch On-Demand

LEVERAGE COLDWELL BANKER’S POWERFUL MARKET SHARE Learn how to leverage Coldwell Banker’s strong market position by generating and sharing market share and positioning reports. Showcase your brand’s performance, and provide clients with valuable, data-driven insights.

Watch On-Demand

KEEP YOUR SOI INFORMED ON LOCAL MARKET DATA Share key market data with your clients and SOI using detailed PDF reports and eye-catching social graphics. Communicate valuable market insights, showcase your expertise, and keep your audience informed.

Watch On-Demand

YOUR MARKET IN A SNAPSHOT Create market snapshots that can be shared as posts and stories across your favorite social platforms. Highlight local trends, showcase your expertise, and keep your audience engaged with timely market insights.

Watch On-Demand

Did you know..

87%

*

87% of buyers ranked Real Estate Agents as their information source, demonstrating that people rely on agents to interpret, contextualize, and advise on market data.

* According to the April 2026 National Association of REALTORS® (NAR) Profile of Home Buyers and Sellers.

MARKET QUEST

THE MARKETING CATALOG


TECH TIPS Step-by-step guidance to help with everyday setup and tasks. These demos are designed to simplify workflows and boost efficiency. Whether troubleshooting or learning something new, these recordings are a valuable resource for ongoing support and success.


TECH TIPS DESK & SERVICE NOW

SUBMIT AN IT HELP TICKET Watch On Demand

GENERATE A QR CODE Watch On Demand

MICROSOFT TEAMS

DOWNLOAD TEAMS APP & JOIN MEETING ON A PC Watch On Demand

DOWNLOAD TEAMS APP & JOIN A MEETING ON A MAC Watch On Demand

SCREEN SHARING ON TEAMS FOR PC Watch On Demand

SCREEN SHARING ON TEAMS FOR MAC Watch On Demand

OFFICE 365

ACCESS OFFICE 365 APPLICATIONS Watch On Demand

GENERATE AN EMAIL SIGNATURE & ADD TO OUTLOOK Watch On Demand

SOCIAL MEDIA

DOWNLOAD & SHARE WEEKLY SOCIAL MEDIA CONTENT Watch On Demand

GLOBAL LUXURY

THE MARKETING CATALOG


the

MARKETING CATALOG

© 2026 Coldwell Banker Real Estate LLC. All rights reserved. Coldwell Banker® and the Coldwell Banker are service marks owned by Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. All materials, programs, or meetings that are not for purposes of compliance with brand standards are optional and not required for your use as an independent contractor sales associate or broker affiliated with the Coldwell Banker brand. They are suggested best practices that you may use at your discretion. Nothing herein is intended to create an employment relationship.​The MoxiWorks® product suite has enabled Anywhere brands to co-brand and customize materials as they promote the MoxiWorks product suite throughout their networks. When referring to MoxiWorks product as a whole, it should be referred to as "MoxiWorks® product suite" or "MoxiWorks® suite" or "MoxiWorks® products" or "MoxiWorks® suite of products".


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