Mama Shelter Singapore Orchard Teaser

Teaser Mama Shelter Singapore Orchard

Introduction

CBRE is pleased to exclusively present a unique opportunity to acquire Mama Shelter Singapore Orchard (the “Hotel” or “Property” or “Mama Shelter Singapore”), a rare freehold hotel development located in the heart of Singapore’s Orchard Road shopping district.

Mama Shelter Singapore is expected to open in Q1 2025 and is set to be one of just two internationally-branded lifestyle hotels in Orchard. The Hotel will feature a vibrant F&B offering with street frontage onto Killiney Road, a rooftop bar, pool and 115 stylishly-designed rooms.

This is a very rare, generational opportunity to acquire a signature, freehold hospitality asset in one of the most sought-after markets in Asia Pacific.

The opportunity is offered for sale via an Expression of Interest process, the details of which can be obtained from CBRE. All enquiries relating to the Property sale should be addressed solely to CBRE.

A Newly Built Freehold Lifestyle Hotel in Orchard.

Property Information

Mama Shelter Singapore Orchard

Address 110 & 112 Killiney Road

Tenure Freehold

Zoning

“Hotel” with Gross Plot Ratio of 2.8

Site area 1,222 sqm / 13,148 sq ft

Gross floor area 3,683 sqm / 39,628 sqft*

Architect Ong & Ong

Estimated opening date Q1 2025 Rooms 115

Room size 17 – 23 sqm / 183 – 248 sqft

Floors

F&B outlets

Other facilities

Carparking

Rooftop swimming pool & bar

4 Carpark Lots, 1 Coach Bay

Management agreement HMA with Ennismore, under the Mama Shelter brand

Building certifications BCA Green Mark Platinum

*GFA includes balcony GFA and bonus GFA from Greenmark.

Facade (back view)

STACKING PLAN

Lobby & restaurant Bar

Investment Highlights

RARE, GENERATIONAL, FREEHOLD OPPORTUNITY

• Freehold assets in Singapore are rare and tightly-held

• Only 8 freehold hotels located along the Orchard and Somerset MRT line

• In the last 15 years, only 3 freehold hotels* have traded in Orchard

*Grand Park Orchard (308 keys / 2013); Hotel Jen (502 keys / 2014); 28 – 30 Bideford Road (168 keys / 2022)

A+ LOCATION

• Centrally located in Singapore’s prime Orchard Road shopping district

• The Hotel sits on Killiney Road which experiences high foot traffic being just 4 min walk from Somerset MRT and walking distance to 20+ shopping malls

• Easily accessible to the CBD (<10 min drive) and other attractions

NEWLY BUILT LIFESTYLE HOTEL

• Newly built hotel designed by award-winning architect Ong & Ong –expected opening in Q1 2025

• The first Mama Shelter in Asia Pacific

• 1 of only 2 internationally-branded lifestyle hotels along Orchard Road

04

STRONG MARKET FUNDAMENTALS

• Singapore received 14M visitors in 2023 with YTD Feb 2024 visitors already at 90%+ of 2019 levels

allmama’sgotit goingon

• Solid hotel performance with RevPAR exceeding pre-COVID levels by 9%

• Limited future hotel supply pipeline with 0.8% CAGR expected over the next 5 years

05

RAPIDLY REJUVENATING SUBMARKET

• 10+ redevelopments in Orchard Road expected over the next 5 – 10 years, enhancing the district’s position as a must-visit lifestyle destination

• Notable projects in the Hotel’s immediate vicinity include the Comcentre (office & retail) and Grange Road Carpark (event space) redevelopments

06

INVESTOR-FRIENDLY REGULATIONS

• Given its Hotel asset classification, no Additional Buyers’ Stamp Duty (ABSD) or Sellers’ Stamp Duty (SSD) is payable

• Both foreigners & companies are eligible for the acquisition

Bar

Restaurant

Rooftop pool

Rooftop pool deck

Rooftop pool

Location Highlights

Mama Shelter Singapore is centrally located in the prime Orchard Road precinct, one of Asia’s best shopping havens. The Hotel is in the Somerset subdistrict, boasting exceptional convenience with transport and other key attractions within walking distance or a short drive away.

4 min

2.2km

Orchard MRT (NS22)

Orchard MRT (TE14)

ORCHARD BLVD

5,000+

Top 5

Source: Business Times, STB, CBRE Research

SELECT BRANDS IN ORCHARD

EXETER RD KILLINEY RD

Singtel Comcentre (redevelopment)

TRIFECTA

111 Somerset

313 Somerset

Orchard Gateway

Orchard Central

Orchard Plaza

Orchard Point

Cuppage Plaza

The Centrepoint

Emerald Hill

Midpoint Orchard

Faber House

Design Orchard

The Heeren

Nike Store

Apple Store

Adidas Store

Paragon

Mount Elizabeth Hospital

Lucky Plaza

Tangs Plaza

Scotts Square

Far East Plaza

Shaw House & Centre

Wheelock Place

ION Orchard

Wisma Atria

Takashimaya

Mandarin Gallery

Cineleisure

*SCAPE

H&M Store

Orchard Shopping Centre

Plaza Singapura

Orchard Road Rejuvenation

As part of the Urban Redevelopment Authority’s (URA) master plan, there are plans to rejuvenate and refresh Orchard Road to strengthen its appeal as the lifestyle destination in Asia and around the world. Several projects are already underway with others in the planning stage.

Key Strategies

EXPECTED IN THE NEXT 5 – 10 YEARS 10+

• Singtel Comcentre

• TRIFECTA

• Grange Road Carpark

• Faber House

innovative & unique non-retail offerings

• Cineleisure (rejuvenate tenant mix)

• Wheelock Place

• Liat Towers

• Grand Hyatt Singapore

• Far East Shopping Centre

• Voco Orchard, Forum

• Shopping Centre, HPL House

• Ming Arcade

• Tanglin Shopping Centre • The Cathay

• Redevelopment (confirmed)

• Redevelopment (potential)

• Newly / Recent Renovation

Ghaut MRT (CC1, NE6, NS24)

Dhoby

Singapore Market Overview

16M 0.8%

Note: Supply CAGR excludes ~2,100 pipeline keys (casino-related, pipeline in planning phase).

2023

DEVELOPMENTS EXPECTED TO BOOST SINGAPORE’S TOURISM OVER THE NEXT DECADE Source: STB, STR, Trading Economics, IMD, Skytrax, CBRE Research

BIRD PARADISE CHANGI TERMINAL 2 EXPANSION 2024+

ORCHARD ROAD REJUVENATION

2028

MARINA BAY SANDS EXPANSION

VISITOR ARRIVALS (M)

Operator Overview

Accor | Ennismore

Based in France, Accor is one of the world’s leading hotel companies with 40+ brands across more than 5,500 hotels around the world.

5,500 805K 110+

OPEN HOTELS

OPEN ROOMS

COUNTRIES

1,200+ 217K 70M+

PIPELINE HOTELS

Note:

PIPELINE ROOMS

LOYALTY MEMBERS

• Founded in 2011, Ennismore is a global collective of founderbuilt lifestyle brands – it is the largest and fastest growing operator of lifestyle hotels and F&B

• In 2021, Ennismore and Accor entered into a joint venture, combining Ennismore’s know-how in building and operating lifestyle hotels/brands with Accor’s scale and distribution

139 30K+ 80+

OPEN HOTELS

Select Brands

300+

Brand Overview

Founded by the Trigano family in 2008 in Paris, Mama Shelter is a vibrant and eclectic lifestyle hotel brand known for its exuberant design, lively F&B and playful atmosphere while still delivering comfort.

18

Brand Hallmarks

2,606 10

9

EXCITING INTERIOR DESIGN –SASSY & FLAMBOYANT

Comfort with unexpected cheeky designs, showcasing a strong colourful graphic style

VIBRANT F&B OFFERING –SIGNATURE RESTAURANT & ROOFTOP BAR

An integral part of the Mama Shelter experience. Good food, signature cocktails in a relaxed and playful atmosphere

SOCIAL CELEBRATION –SOLID MUSIC AND EVENTS PROGRAM

Regular music and events lineup supported by a music stage equipped with the best DJ/live music gear

MAMA SHELTER LONDON

MAMA SHELTER ROMA

MAMA SHELTER

getin touch

Michael Tay Head of Capital Markets

Singapore

Michael.Tay@cbre.com.sg

+65 9638 2710

Reg No.: R003860E

Lim Zhong Yi Manager

Capital Markets

Singapore

Zhongyi.Lim@cbre.com

+65 9457 5335

Reg No.: R060287Z

Singapore

Steve Carroll Head of Hotels & Hospitality

Asia Pacific

Steve.Carroll1@cbre.com

+65 9179 1439

Stella Blythe Director

Hotels & Hospitality

Asia Pacific

Stella.Blythe@cbre.com

+65 8428 6415

Reg No.: R065508J

Claire Lim Director

Hotels & Hospitality Asia Pacific

Claire.lim@cbre.com

+65 8787 7186

Thu Tran Manager

Hotels & Hospitality Asia Pacific

Thu.Tran@cbre.com +65 9233 7417

This Teaser contains select information pertaining to the Property and the Owner and does not purport to be all inclusive or contain all or part of the information which prospective investors may require to evaluate a purchase of the Property. The information contained in this Teaser has been obtained from sources believed to be reliable, but has not been verified for accuracy, completeness, or fitness for any particular purpose. All information is presented “as is” without representation or warranty of any kind. Such information includes estimates based on forward looking assumptions relating to the general economy, market conditions, competition and other factors which are subject to uncertainty and may not represent the current or future performance of the Property. All references to acreages, square footages, and other measurements are approximations. This Document describes certain documents, including leases and other materials, in summary form. These summaries may not be complete nor accurate descriptions of the full agreements referenced. Additional information and an opportunity to inspect the Property may be made available to qualified prospective purchasers. You are advised to independently verify the accuracy and completeness of all summaries and information contained herein, to consult with independent legal and financial advisors, and carefully investigate the economics of this transaction and Property’s suitability for your needs. ANY RELIANCE ON THE CONTENT OF THIS DOCUMENT IS SOLELY AT YOUR OWN RISK. The Owner expressly reserves the right, at its sole discretion, to reject any or all expressions of interest or offers to purchase the Property, and/or to terminate discussions at any time with or without notice to you. All offers, counteroffers, and negotiations shall be non binding and neither CBRE, Inc. nor the Owner shall have any legal commitment or obligation except as set forth in a fully executed, definitive purchase and sale agreement delivered by the Owner.