Yummer

CLIENT YUMMER PROJECT TYPE CONCEPT DEVELOPMENT BRAND MANAGEMENT MARKETING COMMUNICATIONS PACKAGING DESIGN PHOTO SHOOTS BRANDED ENVIRONMENT SOCIAL MEDIA CONTENT INDUSTRY CATERING

WHO WE ARE

HOW WE OPERATE

WHAT WE STAND FOR

CONTEXT | CHALLENGE | BUSINESS

TARGET | COMPETITION | SERVICES

BRAND COMMUNICATION

“

One of the greatest sources of joy is what happens around the dinner table.

This is where the best stories begin to be told... And lived.

�

01.

THE CONTEXT

Increasingly, more students come to Lisbon to start their academic life.

They want to “leave the nest”, they need to meet new people and embrace a different culture.

Why Lisbon? Mainly two reasons: cheap erasmus & warm people.

The city offers more opportunities among national students and has become “the city” to visit and experience internationaly.

Among the great portuguese gastronomy that has been refered as a “must have”, Lisbon also has some of the best universties ranked worldwide.

“It’s just beautiful” Sarah Jurgunsen | “It really is a special place” Darragh Rice

01 WHO WE ARE

THE CHALLENGE

THE BUSINESS

Define Target: Students studying abroad (Erasmus or Non-Lisbon-Residents) & Hostels

Our task was to create a value proposition that satisfies the needs for this gap in the market.

What are the main challenges of a student studying abroad?

Food + Transportation + Accomodation

We developed a brand strategy for a Lisbon based catering company, different from all we know, with meals cooked by a Top Chef.

Unhealthy and Unqualify meals. Why? “I don’t have time to cook.” “I can’t cook.” “I don’t want to spend too much money”. “They’re much cheapier and faster.” “It’s not a top priority” What are the main challenges of an international tourist visiting a new city?

There are no available restaurants that can carry a large group of people that want to eat together.

01 CONTENT

Focused on two targets: Hostels (with lunch boxes and group catering) and Non-Lisbon-Resident Students (with weekly individual meals and ponctual group meals).

02.

TARGET MILLENIALS

“SOPHIA” SPAIN, 18 ERASMUS BA

“ 02 HOW WE OPERATE

“MAY ENJOY COOKING, BUT DOESN’T HAVE THE TIME” Sophia turns 18 today and made a decision: I’m going to apply for Erasmus. She started her research, did the analysis and chose Lisbon. Why? Because in addition to having diversity in its “bohemian life”, the city has the best universities ranked worldwide and... it’s cheap.

Sophia may even enjoy cooking, but her biggest struggle is time. She doesn’t make the effort to make time though, pasta and tuna is great for her. Between college, visits all over the city, night out with the “Erasmus community” and giving constant satisfactions to her parents, she would rather have a fast and convenient type of food.

“Dad, can i go out?” is no longer part of her vocabulary. She left the nest and embraced this “new life”. Too much freedom has led her to worry more about what to wear then remembering what class she has tomorrow. But... with freedom comes responsability.

“I had to learn how to cook, remind myself to

take out the trash, change the sheets (and not every six months), but the worst thing for her was washing the dishes, definitely. Why? Because Erasmus’s life may be ”all fun and games” but it seems like time is always running out. She noticed that didn’t do everything she wanted.

Couldn’t. “Work hard, Party hard” does justice.

Sophia wanted to see all the city had to offer, and not just the tourist sights; to know the culture, but to know well in depth; to develop new friendships, those that’ll still call at night to tell all about our day; and oh... good grades. (Note to self: do not forget to study).

With the approaching end of the semester coming, Sophia begins to realize that maybe it’s time to keep up with the classes. ”Pulled an all night yesterday... Again.” starts to become her daily vocabulary.

And... “munchies” become her daily cravings. And... the only food on colleges campus are on vending machines. No! Now all I want is my nana’s food... without moving a single muscle.

”

“PETER” GERMANY, 21 ERASMUS MA

“HE GREW HIS TASTE FOR COOKING (...) BUT CHANGES HIS MIND EVERY FIVE SECONDS”

“ 02 HOW WE OPERATE

Peter took a look at his resume and saw that something was missing. Bachelor Degree: Check. Work in a coffee house/ humility/ experience: Check. ....

And? What is the company that hires me based on this?! Okay, time to make a change. I'll do Master's abroad.

He chose Lisbon for having seen beautiful photos on blogs and the University he wanted was in the Top Ranking. He arrived in the capital and found out how easy it is to find a house, to move around in the city and the very best... that there is a supermarket on every corner. Contrary to what he thought, Lisbon locals were super welcoming and it is indeed a "special place." For being underrated and simply, a different choice. Peter wanted to try out all the "local traditions", meet interesting people,

create "unique bonds” and give in to spontaneity.

He grew his taste for cooking, created his dishes, and changed his mind every five seconds. But when time is short, he’ll eat anything at the university or even on the street, depending on location (convenience) and price.

As he lives with more roomates of the Erasmus community, the problem is that the kitchen is always a mess or someone "steals" the food. This ruins Oliver's (the stomach). He has two options: going to the grocery store ("it's like being in a bookstore"), experience new things and giving the culinary creativity a go; Or, if you do not have the patience, take-out food. With all that is cheap in this city, the delivery service is quite expensive.

Calm down Oliver... we'll work it out.

”

“MADALENA & ANTÓNIO” COIMBRA & PORTO, 23 BA & MA STUDENTS

“THEY DON’T HAVE THE LOVE FOR COOKING LET ALONE THE PATIENCE IT REQUIRES”

“ 02 HOW WE OPERATE

Meet the best of friends: Madalena and António.

Madalena came from Coimbra and António from Porto. They are both 23 years old and bet on Lisbon to start their academic life.

Antonio's main concern was the confusion and consequently the traffic and frustration, but he immediately forgets these problems because he is in his dream University. Madalena already loves the opportunities that the capital has to offer, the sun and the warm, as well as the bohemian life that her friends told her all about.

While Madalena can not function without her routine, work-gym-home; António prefers a more sedentary life. Appreciates his "comfort food" and laughs with the amount of salads and “food for birds” that Madale

na enjoys. Getting a good start of the day, full of energy with a well-prepared breakfast is crucial for Madalena, while António prefers a "homerun" dinner with his friends.

But... These best friends agree on one point: spending hours at the grocery store or spending an insane amount of money on take-out is definitely not for them.

They don’t have the taste for cooking, let alone the patience and time it requires. A service that, at a competitive price, would offer them the food they like, would definitely “make their day.” ”Thank god, we don’t have to do the dishes." Their only concerne is about the credibility and "look appeal" of the food. They both share an idol though: Jamie Oliver.

”

A

Financial and Personal Independence

Don’t like cooking and have no patience for it Problem: Don’t want to spend much money on take-out food First priority: Night out with friends Eat at home, big dinner around the table with roomates and new friends Want to try every “local tradition” Money Expenses: night outs, city tours food, transportation and rent

Heterogeneous Target

Want and Needs: Good, cheap and fast

$ Money: from Erasmus Scholarship and Parents Just left home Gaining Independence & Acknowledging responsabilities

02 HOW WE OPERATE

B

Like cooking and have the culinary creativity/curiosity Problem: Don’t have the time First priority: University Eat at university or on the street (if it’s cheap) Often get “homesick”

Adhered to the service No commitment Casual orders

Millenials Value Personal Experiences Overall

1.

Target UN Unfaithful and Unpredictible

Convenience The perception Here Is Different

2.

The key differential must be Brand Experience

To enter targets lifestyle and reality, create an Indirect Loyalty System

The brand has to feed the users personal experiences. Feed, encourage, share.

When the brand is real, genuine, transparent and believable the target will commit emotionaly.

“Local traditions, food, fun” Allow that, within the brand, experiences be lived to the fullest.

Create a community - and share common experiences between consumers.

The brand has to speak their language, BE where they are ACT like they act.

&

Cohesive in every touch points.

It has to be able to identify with them, KNOW what they do, PLACES they visit, NEEDS they feel...

Big moments. Stories to be told.

Everything.

02 HOW WE OPERATE

&

3.

This target doesn’t want their food delivered at their door exactly at 8pm.

They usually eat at home with their friends and house mates, or at the university if they’re studying.

This would be the right convenience for them, on their routines.

They don’t have stricht schedules, their food habits today will not be the same tomorrow.

The brand has to learn how to be flexible.

IDENTIFY MAJOR INSIGHTS AND STRATEGIC RECCOMENDATIONS

02.

COMPETITOR ANALYSIS

1.

3.

02 HOW WE OPERATE

2.

4.

MAP OF POSITIONING

STUDENTS

PRODUCT

1.

OUR BRAND COMFORT

OUR BRAND

3.

2.

4.

HEALTHY

COMFORT

HEALTHY

3.

1.

EXPERIENCE

02 HOW WE OPERATE

NON-STUDENTS

4.

2.

01 Major Insights

&

Strategic Reccomendations

DIRECT COMPETITION

Focus: convenience and healhy food Transform a catering company in a brand of experiences on every touch point: delivery, package, communication, website.

The brand focus is on the food and everything that comes with it - deliver comfort food by a top chef.

Looking at the food must be, just by itself, an experience.

And carry us to even more experiences. Besides food.

It’s not just what you eat, but what you eat, where you eat and who with.

02 INDIRECT COMPETITION

An overwhelming market share Too many offers, too many substitutions.

Garantee that the bennefits and advantages are all over the brand communication (price, partnerships, top chef).

Create a brand wanted by everyone.

LOVEBRAND.

02 HOW WE OPERATE

02.

CATERING SERVICE

STUDENTS TARGET 1

WE ARE A DELIVERY SERVICE OF READY-TO-EAT MEALS, COOKED BY A TOP CHEF ACCREDITED BY LE CORDON BLEAU, WHO COMES TO RESPOND TO THE NEEDS OF A LITTLE EXPLORED TARGET: STUDENTS AND TOURISTS. MORE THAN PROVIDING A SERVICE, WE WANT TO AFFIRM OURSELVES AS A LIFESTYLE BRAND, PROVIDER OF UNIQUE AND RELEVANT EXPERIENCES FOR OUR TARGET.

TARGET 2

HOSTELS 02 HOW WE OPERATE

1. NUMBER OF STUDENTS NOT RESIDENTS IN LISBON STUDYING IN THE CITY IS GROWING EXPONENTIALLY (NATIONALY & INTERNATIONALY)

2.

HAVE DIFFERENT ORIGINS BUT SHARE SIMILAR BEHAVIORS:

B) REDUCED BUDGET FOR OUT-OF-HOME MEALS

A) REDUCED TIME TO COOK

€ 100- € 300 OF MONTHLY TICKET MONTHLY FOR FOOD

PRIORITY IS TO LIVE THE EXPERIENCE TO THE MAXIMUM AND / OR STUDY

YUMMER COMES TO RESPOND TO THESE NEEDS BY PROVIDING QUALITY FOOD AT ACCESSIBLE PRICES, FREEING TIME AND MONEY TO STUDENTS.

NR OF NACIONAL AND INTERNACIONAL STUDENTS COMING TO STUDY TO LISBON

MENU

HEALTHY AND COMFORT FOOD OPTIONS: SALADS, PASTA, MEAT, FISH, ADDITIONAL SOUP, SUMOS, WINES AND DESSERTS

PRICE INDIVIDUAL MEAL: € 3.99 MEAL GROUP: TO DEFINE ADDITIONAL: € 1

6

7

1

2

3

4

5

ANGARIATION OF COSTUMERS

SYSTEM OF REGISTRATION

ORDER

PAYMENT

ENTREGA

DISTRIBUITION

FEEDBACK

THROUGH WEBSITE & APP MINIMUM 3 DISHES ORDER UP TO 48H BEFORE DELIVERY DATE

PAYMENT IS DEDUCTED FROM THE ACCOUNT

2 WEEKLY DELIVERIES

AREA: ORIENTE-SINTRA

WHATSAPP

A) COMMUNICATION AND BRAND ACTIVATION B) COMMITTEE ATTRIBUTED TO PARTNERS THAT RECOMMEND THE SERVICE (THROUGH A REFERRAL CODE)

REGISTRATION AND CREATION OF PROFILE ON THE WEBSITE. ACCOUNT IS CHARGED THROUGH PAYPAL OR MULTIBANK REFERENCE

1. OPENING OF HOSTELS IN LISBON CONTINUES TO GROW APROX 100 HOSTELS | 3000 BEDS

2.

GUEST PROFILES: - REDUCED BUDGET - SHORT TRAVEL (WEEKEND GETAWAY) - GROUP TRAVEL

3. HOSTELS HAVE DIFFICULTY IN FINDING FOOD SOLUTIONS: A) THERE IS NO OPTION TO INCLUDE FOOD “IN THE STAY”.

B) UNEXISTANCE OF RESTAURANTS WITH DIMENSION TO ACCOMMODATE BIG GROUPS.

MENU

PRICE

OPTIONS HEALTHY AND COMFORT FOOD, MEAT, FISH, VEGETARIAN, SALADS, SANDWICH ADDITIONALS: SOUP, DRINK, DESSERTS, ACCOMPANYING, APPETIZERS

1

ANGARIATION OF COSTUMERS IN EXCHANGE OF A FEE BY EVERY SALE, THE HOSTELS DISCLOSE AND OFFER THE GROUP YUMMER SERVICE UP TO 10 PAX

2

OFERTA ON-SIDE REFRIGERATED ARK WITH SELECTION OF PRODUCTS YUMMER FOR PURCHASE IMMEDIATE

YUMMER OFFERS A COMPLETE MEALING SOLUTION, WHICH REPRESENTS A COMPLEMENTARY SERVICE FOR THE HOSTELS, WHICH WILL ALLWAY MAKE IT GREATER RETURN BY BED, AS WELL AS INCREASE CUSTOMER SATISFACTION WITHOUT EFFORT EXTRA TO THE HOSTEL.

LUNCH BOX: € 7.50 ADDITIONAL: € 1 10 EQUAL DISHES - OFFER 10th DISH -

3

4

5

6

ORDER

PAYMENT

DISTRIBUITION

DELIVERY

AREA: LISBON, CASCAIS AND SINTRA (WITHOUT ADDITIONAL COST)

DELIVERY IN HAND IN TIME AND LOCAL PREVIOUSLY COMBINED

BY E-MAIL MINIMUM ORDER OF 10 DISHES MAIN 3 DIFFERENT OPTIONS BY DELIVERY OR, + 1 € TO ALL ORDERS. FOR EVERY 10 MAIN DISHES, THE 10th IS FREE

TRANSFER BANKING

COMPANY OBJEC

1.

HIT 10% OF “LOYAL” ERASMUS STUDENTS

(MINIMUM DELIVERY BY WEEK)

UNTIL THE END OF 2017 (LISBON AND PORTO)

AND INCREASE OF 40% OF BEDS

02 HOW WE OPERATE

2.

ACHIEVE

1500 BEDS

UNTIL END OF 2016 (LISBON AND PORTO)

3.

9 000 MEALS PER MONTH

BY THE END OF 2016 20 000 MEALS PER MONTH BY END OF 2017 (LISBON AND PORTO)

4.

PARTNERSHIPS WITH ERASMUS ASSOCIATIONS, UNIPLACES, UNIVERSITIES, HOSTELS 60 + BEDS, RESIDENTIAL STUDENTS

TIVES

BRAND

1.

PROMOTE LISBON AS AN ACADEMIC DESTINATION

02 HOW WE OPERATE

2.

CREATE A COMMUNITY BASED ON THE SHARING OF COMMON EXPERIENCES

3.

LEVERAGE PORTUGALITY THROUGH GASTRONOMIC EXPERIENCE AND COMMUNICATION CONTENT & BRAND ACTIVATION

4.

BE AN ANSWER TO A NEED FOR THE CURRENT MARKETPLACE

THE BRAND

03.

“

A brand that delivers you meals cooked by a top chef, at the best price, for you and your friends.

Because the important things are the stories you will have to tell.

Brand Statement

�

CONCEPT

03 WHAT WE STAND FOR

2

3

Made by a chef from the best university in the world, Good ingredients, Good looking food Pleasure / tasting evasion CONVENIENCE

Accessibility Low Pricing EXPERIENCE

Tasting Mediterranean cuisine, More than a gastronomic experience, the brand takes us to live and experience the city, Community, Unforgettable moments

---------

DEFINITION OF INTANGIBLES

MAKE EVERY MINUTE COUNT

1

ENJOYING A MEAL

------------------------------------------------

------------------------------------------------

--------Because our target...

Wants to write their own story...

Start a new life...

And stop listening to..

"Are you coming home for dinner tonight?"

They want to write their first chapters of their own best-seller...

Because they value personal experiences above all...

They come to embody the Portuguese spirit...

And because they want to live unforgetable moments...

And share, no...

SCREAM to the world...

That “MY story” was the best...

We want them to live to the fullest...

And have stories to tell.

And to that... We say...

Make Every Minute Count.

---------

---------

VALUES Accessibility (Democratization of a high-value cuisine through affordable prices for all).

Compromise (We are always at the right place, at the right time and with guaranteed quality meal).

Friendship (We’ll share experiences).

Creativity (Ensure that we will constantly innovate the menus and service. Always looking at the business with a new look but with the same desire to grow).

PERSONALITY/DNA Friend (transparent, credibility, sense of belong, empathy, routine).

Optimist (dreamer, integrity, partnership, sharing, spontaneity).

Bon-Vivant (humor, celebration, freedom, vitality, pleasure).

PROMESS Every minute will count in this experience.

NAMING “YUMM” Sound of delicious food

MANIFESTO “YUMMER”

“Satisfying food”

“The most awesome friend”

MAKE EVERY MINUTE COUNT REINFORCE SIGNATURE IN BRAND CONCEPT

The user, someone who belongs in a community

SYMBOL INSPIRED BY HOUR REPRESENTATION WHICH INDICATES THE RECIPROCITY BETWEEN TWO CONCEPTS 03 WHAT WE STAND FOR

Our clients are called Yummers. Not Yummis, not Yumiers, just… Yummers.

They make every minute count. They can’t help it, it’s bigger than them. It’s who they are, how they function. Yummers share the unconscious drive to look at things differently, with close attention to detail and seize every opportunity that comes across.

But Yummer also happens to be a cracking name for delicious, satisfying, food.

So, if you suffer from Mageirocophia (the fear of cooking),or you simply don’t have time, we’re glad to inform that we’ll do it for you.

And because we’ve been where you are, we know exactly what you need.

Comfort food at affordable prices. But we’re Yummers so we took it a step further. Comfort food cooked by a top chef. Delivered straight to your door.

Why we do it? Our experience tells us that one of the greatest sources of joy is what happens around the dinner table. This is where the best stories begin to be told (and lived). Great food in great company tends to open a whole new set of chapters and we want to be part of them.

Yummer is, in fact, a community. We provide the means behind the moments so you can focus on what really matters. Live, love, laugh. Share. Your story can be the next best-seller.

YUMMER great food : great times

PACKAGING COPY #1

PACKAGING COPY #2

Here at Yummer our mission is to help you make every minute count. When you’re out exploring the city, when you’re meeting new people or even when you’re working hard. Everything and anything can and should be treated as an experience. One of the many that will build the different chapters of your life.

And because we’ve been where you are, we know exactly what you need to make every minute count. Great, delicious, comfort food. Cooked by a top chef and delivered straight to your door step. An experience in itself.

After all, great food and great times are inseparable concepts.

Here at Yummer our mission is to help you make every minute count.

Experience has taught us that everything is…well…an experience. And, as people who have been where you are, we made it our priority to feed the experiences in your life. If you stop to think about the best times you’ve had so far, we bet the most of them included food. Great food.

That’s what we do. Comfort food at affordable prices. But we’re Yummers so we took it a step further. Comfort food cooked by a top chef. Delivered straight to your door.

YUMMER great food : great times

PACKAGING COPY #3

Here at Yummer our mission is to help you make every minute count.

Go outside. Breathe, and take it all in. Get acquainted with your spontaneous side, say yes to (almost) everything.

Why do we dot it? Because we want to feed your studying marathon, your work, your late nights but specially, and above all, your good times. After all, great food and great times are inseparable concepts.

Seek unfamiliar things, try different endings, discover your new self. Try to record it in your head. We say try because you will never remember like it actually happened. The creativity of your mind will take over to create the memories of a lifetime.

We talk from experience so we’re pretty sure we know exactly what you need in order to make this even better.

Comfort food, at a great price. But we’re Yummers so we took it a step further, our food is cooked by a top chef and delivered straight to your door. Take a bite, close your eyes and let your mind wonder.

After all, great food and great times are inseparable concepts.

YUMMER great food : great times

YUMMER great food : great times

BRAND ACTIVATIONS CUSTOMER ACQUISITION

CHEF’S CREDIBILITY

TRENDSETTERS Youtubers & Bloggers

Tips

Clipping

Enable branding with youtubers and bloggers.

Enable branding on Website and App.

Enable branding on Website and App.

How? 1st Send samples of the product / experience 2nd Filming preparation and delivery 3rd Encourage feedback 4th Wait for video / reply blog.

How? Video content with recipes and Chef's tips.

Mini clips - . "Sunday fishing."

"Domingos out to get oil from his friend's farm, Antonio."

- Face of the Project - Show transparency, Portugality.

How? Media content, where Yummer was present.

Filmed and broadcast content on social networks.

03 WHAT WE STAND FOR

Filmed and broadcast content on social networks.

SERVICE EXPERIMENTATION Universities

Activate the brand with students from universities and newcomers.

Where?

University entrance.

When?

Welcome Week.

How? Student Kit - Flyer + Merchandising Food Truck - Sampling + Information + Games + Gifts Filmed and broadcast content on social networks. #1

Activate the brand with university students.

Activate the brand with university students.

Where?

University canteen.

When?

Punctual, random day.

How? Domingos cooks meals delivered to students in the canteen - Surprise Eect.

Moment revelation - Meals by Yummer.

Where?

Study rooms.

When?

All school year.

How? Creation of a vending machine with branded products.

Or, partner with Grab & Go.

Filmed and broadcast content on social networks.

Filmed and served content in social networks - 1st time used. #2

#3

BRAND ACTIVATIONS

03

ACTUAL CLIENTS

Brand Launching Event Launch of the Yummer brand.

Send invitation to the first Yummers enrolled + plus1.

Mark the moment of entry into the community where the adventure begins and every minute will be worth it.

How? Have a showcooking or participate in a cooking workshop.

Where? Ribeira Market.

Filmed and broadcast content on social networks.

02

04

Ambassador of the month Higher number of orders We want to reward our LOYAL yummers.

And so those who stick with us, we will treat them in a special way.

Once a month, the "Ambassador of the month" will be defined.

The customer who orders the most orders that month will be invited to make a video of a typical meal of his country.

To the 5 customers with the highest number of points of this month, a box with the ingredients for the chosen meal will be delivered at their home. We also take several accessories "Thematic Week - Greece" for ex, and there is a party.

They take pictures and film to share on social networks.

06

Cheaper meals We want to reward our LOYAL yummers. And so the more orders, the cheaper the price per meal.

07

Meet & Greet Event

Partnership with UBER. From a certain level they receive a discount voucher to go from Uber to a certain point in Lisbon.

CUSTOMER LOYALTY

01

Uber Discount

05

Encourage yummers to: Discover Lisbon Try local traditions Create network

Special Treat We want to reward our LOYAL yummers.

And so, for those who stick with us, we will treat them in a special way and surprise them in key moments: Day Before THE Exam - (Study Kit) Anniversary - (Free Lunch) Film and share on social networks

08

More than a website... A blog

09

We want our site to be a story-sharing platform of experiences.

All yummers have a profile and the possibility of having a space to report what they are living and share on social networks with friends.

Our Chef... Your house We want to reward our LOYAL yummers.

And so those who stick with us will treat them in a special way and surprise them and so... we will take our chef to their homes for a group dinner.

Wall of Yummer” And for those who stayed with us, we created a Wall of Yummers to never be forgotten. For a next visitor, just click on the photo and you will know the route of this Yummer with us. Most selected meals, most visited places in Lisbon, etc.

BRAND ACTIVATIONS

01

Valuation of advance purchase and incentive.

Activation with the international public.

Mark the moment of arrival where the adventure begins and all the minutes will be worth it.

How? Showing what we do best: Receiving a party. “Farra fanfarra.”

Car to take to the future first home in Lisbon.

Filmed and broadcast content on social networks.

CUSTOMER LOYALTY EX CLIENTS

01

Airport

NEW CLIENTS

Goodbye Kit - first order

WHEN YOU ARRIVE TO COUNTRY OF ORIGIN

And because one day yummer forever yummer.

We will never forget you.

02

Welcome Kit - first order Activation on new yummers.

Mark the start of the partnership.

Yummer officialization.

How? Yummer pocket book Guidemap (tips experiences) - Nancy chandler map Useful contacts. First words. Partnerships. Photo Gallery.

Space for friends' messages (American year book).

Service Information.

Send "a piece of Portuguese heritage".

Ex: Postcard, drawing of an artist, a poster.

Send with a code to pass to a friend from your home country.

03

Yummers - Community Invite APP - Feature idea of the application Create groups of yummers for dinners and be able to order group dinners.

EQUIPA

A EQUIPA

PT // THE TEAM

FRANCISCO ECHEGOYEN MACHADO

ANTÓNIO GARCIA

DOMINGOS CORREIA DE MATOS

CO-FOUNDER

CO-FOUNDER

CO-FOUNDER & EXECUTIVE CHEF

MESTRE EXECUTIVO EM GESTÃO HOTELEIRA, FRANCISCO MACHADO

LICENCIADO EM GESTÃO PELA NOVA SBE, ANTÓNIO GARCIA INICIA A

TENDO FREQUENTADO O CURSO DE HOTELARIA E GESTÃO,

INICIA A SUA CARREIRA PROFISSIONAL COMO ESTAGIÁRIO NO

SUA CARREIRA PROFISSIONAL COMO SÓCIO NA EMPRESA

DOMINGOS CORREIA DE MATOS INICIA A SUA CARREIRA

PESTANA PALACE HOTEL, TENDO POSTERIORMENTE TRABALHADO

AGRO-PECUÁRIA CASTRO DA AZOUGADA, ONDE ACOMPANHA OS

PROFISSIONAL COM UM ESTÁGIO NO HOTEL SHERATON LISBOA, NAS

COMO HOSPITALITY LEADER NA PRODUTORA DE ESPETÁCULOS

PROJETOS IMPLEMENTADOS E ANALISA A VIABILIDADE DE

ÁREAS DE RESTAURANTE, BAR E ROOM-SERVICE. MAIS TARDE

EVERYTHING IS NEW, ONDE TRABALHOU EM CONCERTOS COMO OS

POTENCIAIS INVESTIMENTOS NA EXPLORAÇÃO AGRÍCOLA.

PASSA PARA O CAFÉ COLISEU BAR, ONDE FICA RESPONSÁVEL PELA

DE MADONNA, RADIOHEAD E ACDC.

ELABORAÇÃO DE EMENTAS, COMPRAS, CATERINGS E ORGANIZAÇÃO EM 2011, COMO ADMINISTRADOR DE PROPRIEDADES POR CONTA

DE BARES EM FESTIVAIS E EVENTOS PRIVADOS.

EM 2013, INTERNACIONALIZA A SUA CARREIRA TRABALHANDO

DE OUTRÉM, FAZ A GESTÃO DE PROPRIEDADES URBANAS

PRIMEIRO COMO ASSISTENTE DE VENDAS NO PESTANA BUENOS

DESTINADAS AO ARRENDAMENTO. POSTERIORMENTE, ENQUANTO

PARALELAMENTE DESENVOLVE A SUA ATIVIDADE NA EVERYTHING IS

AIRES HOTEL, E DEPOIS NO RIO DE JANEIRO COMO SUB-GERENTE DE

INVESTIDOR IMOBILIÁRIO DEDICA-SE ESPECIFICAMENTE AO

NEW COMO CHEFE DE HOSPITALITY E CATERING NOS FESTIVAIS E

F&B NO HOTEL PESTANA RIO ATLÂNTICA, ONDE FICOU

MERCADO DE INSOLVÊNCIAS E VENDAS JUDICIAIS.

CONCERTOS DA EMPRESA.

JÁ EM 2015, COMO PROSPECTOR IMOBILIÁRIO, PROCURA FAZER A

EM 2012 CONSOLIDA A SUA CARREIRA COM O DIPLÔME DE CUISINE

EM 2015 REGRESSA A PORTUGAL PARA TRABALHAR NO HOSTELS

CORRESPONDÊNCIA ENTRE AS NECESSIDADES DE INVESTIDORES

DA LE CORDON BLEAU, EM MADRID ONDE TAMBÉM TRABALHA

HUB, O MAIOR HOSTEL EM PORTUGAL, ONDE ASSUMIU A

PRIVADOS E FUNDOS ESTRANGEIROS E A OFERTA DE MERCADO.

COMO CHEF DE COZINHA PARA A EMBAIXADA DA SOBERANA ORDEM

RESPONSÁVEL PELA OPERAÇÃO DA COBERTURA DO HOTEL.

RESPONSABILIDADE PELAS PARCERIAS, EVENTOS, PROCEDIMENTOS OPERACIONAIS E ESTRATÉGIA DE MARKETING.

DE MALTA, EM ESPANHA.

VISUAL IDENTITY

INSPIRATIONS FOOD

CITY PEOPLE

ICONOGRAPHY

PEIXE

03 WHAT WE STAND FOR

CARNE

MASSA

SALADA

SOBREMESA

SOPA

BEBIDA

03 WHAT WE STAND FOR

03 WHAT WE STAND FOR

03 WHAT WE STAND FOR

MANIFESTO Our clients are called Yummers. Not Yummis, not Yumiers, just… Yummers. They make every minute count. They can’t help it, it’s bigger than them. It’s who they are, how they function. Yummers share the unconscious drive to look at things differently, with close attention to detail and seize every opportunity that comes across.

But Yummer also happens to be a cracking name for delicious, satisfying, food.

So, if you suffer from Mageirocophia (the fear of cooking),or you simply don’t have time, we’re glad to inform that we’ll do it for you.

And because we’ve been where you are, we know exactly what you need. Comfort food at affordable prices. But we’re Yummers so we took it a step further. Comfort food cooked by a top chef. Delivered straight to your door.

Why we do it? Our experience tells us that one of the greatest sources of joy is what happens around the dinner table. This is where the best stories begin to be told (and lived).

Great food in great company tends to open a whole new set of chapters and we want to be part of them. Yummer is, in fact, a community. We provide the means behind the moments so you can focus on what really matters. Live, love, laugh. Share.

Your story can be the next best-seller.

YUMMER great food : great times