a&s Middle East No.5

30

Luxury Retail Security: Challenges and Solutions

Luxury retail is a key segment in the retail industry. More and more, offline luxury retailers are turning to security solutions to address certain challenges and difficulties they face

COLUMN

14 Engineer Khalid Abdulrahman Al-Hammadi, Head of the Metrology and Monitoring Department at Sira SIRA’s Metrology and Controlling Department

INTERVIEW

18 Khalid Al Khatib, CEO of NAFFCO

FEATURE STORY

24 Axis Communications Security Industry Comes Full Circle: Inside the Heart of Dubai’s Axis Experience Center

MARKETS

36 Deliver Local Expertise, Go for Global Excellence How ISS Thrives in Saudi Arabia’s Market

PRODUCTS & SYSTEMS

40 Huawei and ICT Ecosystem in Qatar

Qatar’s ICT Advancements Pioneering a Digital Future

42 Identity and Access in the Middle East Mobile identities have reached a tipping point - what does that mean for the access control industry in the Middle East?

44 Communication Technologies Zenitel’s Audio Innovations for Improved Safety and Security

PRODUCTS & SYSTEMS

46 Obvious Technologies The Ticking Clock: Every Minute Counts in Incident Response

48 Assa Abloy

New EAC-M90 updater controller for high flexibility with building access

50 Middle Eastern Market Bosch Fire Alarm Systems Middle East Expansion: A New Frontier

EVENTS

52 Intersec Saudi Arabia Innovations and Opportunities in the Fire Safety & Security Sector

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Management

Mahir Hodžić, General Manager mahir.hodzic@asmideast.com

Adis Hodžić, CEO adis.hodzic@asmideast.com

Editorial Staff

Mahir Hodžić, Editor-in-Chief mahir.hodzic@asmideast.com

Orhan Hadžagić, Associate Editor orhan.hadzagic@asmideast.com

Emily Lin, Contributing Editor Emily.Lin@taiwan.messefrankfurt.com

Mirza Bahić, Journalist editorial@asmideast.com

Nermin Kabahija, Journalist editorial@asmideast.com

Art Staff

Sanel Palislamović, Art&Design Editor sanel.palislamovic@asmideast.com

Nelmedin Kolubara, DTP&Art Design dino.kolubara@asmideast.com

Sales

Amar Pap, Business Development Manager amar.pap@asmideast.com

International Sales

Israel Gogol, International Sales Director Israel.Gogol@taiwan.messefrankfurt.com

International Associates

Qatar – Mirsad Selimović, mirsad@techman.qa

a&s Middle East offers the latest news and insights on video surveillance, access control, intrusion detection, fire alarm, mechanical protection, man guarding, cyber security, artificial intelligence, IoT, big data, smart homes and buildings, industrial automation, information, communication technology to Middle East region professional channel players.

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Navigate the Shifting Sands of Knowledge, Innovation, and Security with Us

Welcome to the latest issue of a&s Middle East, where we embark on a journey through the realms of knowledge, innovation, and security in the ever-evolving landscape of security and the converging industries in the region of the Middle East. In our exclusive Q&A session, we sit down with Mr. Khalid Al Khatib, the visionary founder of NAFFCO, as he shares profound insights into the critical elements of knowledge, awareness, and research and development in the realm of fire prevention and response. Discover how NAFFCO’s unwavering commitment to these aspects has catapulted the company to the forefront of the global fire protection industry.

Our feature story invites you to step inside the Axis Experience Center, a pioneering establishment in the MEA region, nestled in the heart of Dubai. Guided by Axis’s Key Account Manager, Bashar Aldaoud, we embark on a boots-onthe-ground journey through this technological wonderland within the security industry. Get ready for a live report that unveils the future of security technology right before your eyes.

Luxury retail, a cornerstone of the retail industry, faces unique challenges that demand cutting-edge security solutions. Join us as we delve into the strategies and innovations employed by offline luxury retailers to navigate these complexities and ensure the safety of their high-end offerings.

Feel free to flip through the pages of this magazine and discover a wealth of inspiration, knowledge, and insights that’ll help you navigate these ever-shifting sands, and stay on the lookout for valuable insights that can easily become the building blocks of your business ventures.

We appreciate you choosing a&s Middle East magazine as your go-to source, and we’re excited to have you along for the ride. So, kick back and enjoy as we explore innovation, security, and more together.

WANT TO RECEIVE THE MAGAZINE AT YOUR DOORSTEP?

Mahir Hodžić, General Manager

The UAE’s fire protection system market is projected to reach USD 3.17 billion by 2030, with an expected CAGR of 8.5% from 2023 to 2030, as reported by Grand Review Research.

Analysts note a substantial increase in the demand for fire alarms and detectors

in the residential sector in recent years. The region has also experienced rapid urbanization and population growth, resulting in a higher number of residential buildings and complexes. As cities expand, there is a growing necessity for reliable fire safety measures to pro-

tect the growing population. Furthermore, increased awareness among homeowners and tenants regarding fire safety’s significance and potential consequences has driven the demand for such systems. Industries at high risk, such as energy & power, manufacturing, and oil & gas, are anticipated to adopt fire suppression equipment like fire sprinklers in the near future. These industries use combustible and flammable materials like crude oil, coal, petroleum, and flammable gases, making them susceptible to fires. Consequently, advanced fire detection and suppression equipment are deployed to prevent and control fires.

Moreover, the demand for fire safety equipment is rising in commercial applications, including hospitals, educational institutions, and government offices. This is due to the UAE government’s implementation of strict fire prevention and control regulations. Additionally, increased corporate investment in infrastructure protection and reducing property and life losses across various sectors is expected to further drive the demand for fire safety equipment in the commercial sector. n

UAE UNVEILS AMBITIOUS 50-YEAR CYBERSECURITY VISION AMIDST ESCALATING DIGITAL THREATS

The United Arab Emirates (UAE) is actively formulating a comprehensive cybersecurity strategy to counter digital threats and criminal activities over the next half-century.

or is aligned with the UAE’s aspirations as it approaches its centennial year in 2071, aiming to leverage technology for the betterment of society. This initiative comes in response to the

Dr. Mohammed Al Kuwaiti, the head of the UAE Cybersecurity Council, shared insights into this initiative, emphasizing its significance in enhancing the nation’s digital resilience and ability to tackle emerging cyber challenges. The endeav-

escalating global threats and attacks on computer systems and the internet, prompting the UAE government to establish the Cybersecurity Council in November 2020. The council’s mandate involves proposing legislation to bolster cy-

bersecurity, subject to Cabinet approval. Recent cybersecurity reports have indicated a 77% surge in phishing email threats in the UAE during the second quarter of the current year. The complexity and sophistication of these cyber tactics are increasing, necessitating a proactive approach to safeguard digital assets and critical infrastructure. Looking ahead, advancements in immersive virtual reality are expected to blur the boundaries between the physical and digital realms. This shift could usher in a new era where businesses thrive in virtual spaces, and data assumes an unprecedented role akin to currency. The upcoming “Cyber Next 50” report, to be released jointly by the Cybersecurity Council and KPMG, envisions a future where robots seamlessly integrate into daily life, artificial intelligence predicts and shapes the future, and technologies may even have the capacity to interpret human thoughts and manipulate DNA. n

UAE FIRE PROTECTION MARKET SET TO SOAR TO USD 3.17 BILLION BY 2030

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GARAGE”, ECOSYSTEM FOR STARTUPS, INTRODUCED IN SAUDI ARABIA

Saudi Arabia recently presented the newest part of the flourishing ecosystem, named “The Garage”. It’s located within the King Abdulaziz City for Science and Technology and spans at 28,000 square meters, which warranted the title of the largest innovation district in the Middle East, according to the Saudi Gazette. This innovation district, formerly a parking structure, accommodates more than 300 new businesses. It includes 24 revolutionary meeting rooms, event rooms designed to host at least 1,000 people, and workshop areas.

To this day, The Garage hosted more than 40 events, offering the opportunity for participation from 150 local and global startups. The turnout was more than expected: over 3,5 thousand visitors and guests, including partners, investors, and entrepreneurs. The process of initiating The Garage began in the Spring of 2022. The motivation for such a move was sustained by the desire to strengthen and support new businesses, encouraged by invaluable collaborations made during the process. Some of those collaborations include

Google for Startups and the National Center for Information Technology Development.

The Garage made its first appearance during the inaugural Leab conference in 2022, cementing its position as the central hub for startup initiatives. Located in Riyadh, it functions as an incubator for promising ventures, both

from Saudi Arabia and abroad. According to Saudi Gazette, the f programs offered at The Garage include: “The Garage Plus,” built to accelerate startup growth, “ACCESS” for the newest businesses, “The Garage Incubator,” “MVP Lab,” “GAIA Startup Accelerator,” along with the Middle East’s first “Antler” program. n

UAE INTRODUCES NUHA CHATGPT-POWERED CONCIERGE

It was developed in-house and made its first appearance at the Addres Downtown Hotel in Dubai. Address Hotels

and Resorts is now the pioneering luxury hospitality group in the UAE to harness AI custom-designed for the hospitality sector.

This artificial intelligence system is named Nuha, meaning guidance and self-restraint, aiming to encapsulate the essence of providing knowledgeable help and support to visitors and guests, while maintaining superior service.

A great advantage of this AI lies in the fact that it offers a natural, intuitive, and personal conversation to the guests, as stated by Gulf Business.

The head of Hospitality of Emaar Hospitality Group, Mark Kirby, stated for the Gulf Business that the combination of ChatGPT’s conversational skills and humanity makes the guests feel seen and heard. It makes an important hospitality innovation, by joining technology and personal touch. n

Nuha, a virtual hospitality concierge, was released by UAE-based Address Hotels and Resorts, according to Gulf Business.

“THE

MICROSOFT’S COLLABORATION WITH ABU DHABI AI LEADER GROWING

Microsoft Corporation is further developing the collaboration with Group 42, Abu Dhabi’s leader in creating artificial intelligence, according to Alarabia News. Microsoft Corporation aims to provide independent cloud infrastructure within the UAE, which will enable the UAE’s public sector and regulated industries access to cloud and AI features on Microsoft’s Azure, as well as enable local privacy and regulatory requirements.

Judson Althoff, Microsoft’s Chief Commerical Officer, stated in the article that provided with data privacy, security, and compliance, they can assist the company’s responsible production of innovations. Eventually, the companies will come up with industry-specific AI solutions in essential projects, which include the COP28 climate summit, expected to commence in Dubai 2023.

According to the article, the collaboration will involve Microsoft’s expansion of its Azure services in the UAE by leveraging Khazna Data Centers, a joint venture between G42 and Emirates Telecom.

The collaboration between G42 and Cerebras Systems Inc. led to the development of a newer first out of nine AI supercomputers, potentially seen as a solution different than systems using Nvidia Corp. tech.

As stated in the article, the companies released what they called ‘the world’s highest quality Arabic Large Language Model’.

Furthermore, the article states that the companies set in Abu Dhabi succeed in many different branches, including the range between cloud computing and driverless cars. In the previous year, they established the 42XFund, with a budget of $10 billion, aimed at investing in technology companies operating in emerging markets. n

DUBAI TAXIS AND SCHOOL BUSES NOW EQUIPPED WITH AUTOMATED FIRE SUPPRESSION SYSTEMS

The Dubai Taxi Corporation (DTC) has equipped its taxis and school buses with automated engine fire suppression equipment. The system is designed to autonomously detect and extinguish fires, keeping both drivers and passengers safe.

The fire suppression systems do not require the intervention of the driver. The system in taxis detects critically high temperatures and automatically dispenses the fire-extinguishing agent directly onto the fire’s source. The fire is then put out in seconds without human intervention.

The automated system in buses detects and suppresses engine fires through a pneumatic detection tube. Once it is exposed to danger due to fire, it triggers the rapid dissemination of extinguishing powder, which is applied through a distribution network and dedicated nozzles. “This automated pneumatic fire detection

tube system has been developed for the safety of our clients and drivers as well as the protection of our assets. The new system has so far been installed in 4,459

taxis and 953 school buses. Work is progressing to install it in all vehicles,” said Nasser Mohammed Alhaj, director of Assets Management, DTC. n

CYBERSECURITY TALENT SHORTAGE A MAJOR CONCERN FOR CISOs IN UAE AND SAUDI ARABIA

The UAE and Saudi Arabia have consistently achieved high rankings in global cybersecurity maturity assessments. These accolades result from their effective implementation of cybersecurity regulations by governmental bodies and the introduction of initiatives to attract cybersecurity talent to the region.

However, a recent global report from Trellix, a leading cybersecurity company special-

izing in extended detection and response (XDR), reveals that organizations in both Saudi Arabia and the UAE still face significant challenges in dealing with cybersecurity threats, despite increased spending. The end-of-decade compound annual growth rates (CAGRs) for the GCC (Gulf Cooperation Council) cybersecurity market have experienced an upward revision, ranging from 5.9% in 2017 to as high as 7.6%

in recent years. This indicates a growing interest in cybersecurity at the board level. Nevertheless, Trellix’s “Mind of the CISO (Chief Information Security Officer)” report highlights that a substantial percentage of CISOs in the UAE and KSA (Kingdom of Saudi Arabia) believe their organizations lack the necessary human resources and processes to effectively withstand cyber threats. In fact, 66% of CISOs feel their organizations are not equipped to be truly cyber resilient, and a staggering 74% consider their current technology infrastructure inadequate.

From a procedural perspective, 38% of CISOs in the UAE and KSA report that they are hindered in their ability to communicate externally for learning purposes. Similarly, 38% express frustration with their organizations’ sluggish responses to evolving regulatory frameworks, and 18% believe their processes are inadequately designed or inundated with excessive information sources, hindering their ability to maintain control over their environments. n

DUBAI AIMS TO LEAD THE WORLD IN SUSTAINABLE SMART MOBILITY

Dubai’s commitment to spearheading advancements in sustainable smart mobility was emphasized by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council. He made this proclamation during the inauguration of the 3rd Dubai World Congress for Self-Driving Transport, a groundbreaking event for the region.

Taking to the micro-blogging platform, Sheikh Hamdan stated, “I attended the opening of the Dubai World Congress for Self-Driving Transport and honored the winners of the Dubai World Challenge for Self-Driving Transport. Featuring 2,000 international participants, 53 speakers, and 40 exhibitors, the congress is the first event of its kind in the Middle East.” He further emphasized Dubai’s readiness to lead the global sustainable smart mobility sector by serving as an inspiring model for adopting cutting-edge technologies.

The Dubai World Challenge for Self-Driving Transport, which offers a total prize pool of $2.3 million, recognized outstand-

ing achievements in the field. The top honors went to a self-driving mini-bus with a capacity for up to 12 passengers and a university project focusing on passenger experience and data security.

China’s King Long Company claimed the first position in the Industry Leaders category and was awarded $1 million. Their winning entry was a self-driving bus measuring six meters in length, equipped with 27 cameras and sensors.

This innovative bus can reach speeds of up to 69 kmph with air conditioning on and cover distances of up to 150 kilometers on a single charge, which takes just 120 minutes.

The criteria for evaluating the entries included operational strategy, safety and security, sustainability and energy efficiency, passenger experience, and interaction with road users, as confirmed by the Roads and Transport Authority (RTA). n

SIRA’S METROLOGY AND CONTROLLING DEPARTMENT

Engineer Khalid Abdulrahman Al-Hammadi, Head of the Metrology and Monitoring Department at Sira, provides an overview of his department’s responsibilities, sections, and efforts to ensure compliance with security standards and regulations in the Emirate of Dubai

The Metrology and Controlling Department is one of the main departments at the Security Industry Regulatory Agency (SIRA). The Department is in charge of the examination and approval of security systems in accordance with the best technical security specifications and standards set by the security industry. The Department is also responsible for the inspection of all the security systems used by security service providers and actors in the vital sectors of the Emirate of Dubai, and it checks the compliance of these systems with the safety and security standards established by SIRA. The Metrology and Controlling Department is comprised of three sections: Designs and Security Plans Section, Security Inspection and Monitoring Section, and Security Systems and Equipment Laboratory.

The Designs and Security Plans Section reviews and approves the plans of security projects and initiatives of the private security service and system providers and users in the Emirate of Dubai in accordance with the best standards and requirements set by SIRA. This section also approves the security plans of the establishments regulated by Law No. (12) of 2016.

The Security Inspection and Monitoring Section manages the security monitoring and inspection of corporate security service providers, government entities, and vital sectors to ensure their commitment to and compliance with the specifications, policies, and regulations established by SIRA. The monitoring team of this sec-

tion checks conformity with the security requirements in commercial sectors and public events and ensures the availability of security systems in such locations.

Manager of the Metrology and Monitoring Department Engineer Khalid Abdulrahman Al-Hammadi says that “in August 2022, we conducted 279 security as-

sessments of various commercial sectors in the Emirate of Dubai and found that 204 licenses met the security requirements.”

The Security Systems and Equipment Laboratory is the first laboratory tasked with the examination and approval of security equipment in relation to compliance with the approved systems and standards included in SIRA’s Preventive Systems Manual. The laboratory also sets standards, specifications, and weightings for the technical examination according to the best approved international practices.

The examined security equipment includes CCTVs, alarms, and unbreakable window films. The Security Systems and Equipment Laboratory and its engineers have created a state-of-the-art “Camera Testing Box” wholly developed in-house. The box has infrared and laser lighting to ensure the internal and external effectiveness of the camera and its resistance to light, temperature, and weather conditions as per the security requirements of SIRA. The CCTVs are approved pursuant to the examination and inspection procedure of the product. Furthermore, the Camera Testing Box can be carried anywhere and is characterized by its connectivity to the sophisticated technical system responsible for the thorough examination which reveals the CCTV’s efficiency, quality, and accurate functioning.

Mr. Al-Hammadi praised the Metrology and Controlling Department, saying that “the Department strives to improve the performance of the security system in the Emirate of Dubai in order to make Dubai a safe and secure city for residents and visitors alike.” n

The Security Systems and Equipment Laboratory is tasked with the examination and approval of security equipment in compliance with the approved systems and standards

n By: Khalid Abdulrahman Al-Hammadi

SECURITY INDUSTRY REGULATORY AGENCY

Improve security standards through the implementation of laws, standards and international best practices in security systems as well as security management and guarding services.

KEY VALUES

INSTITUTIONAL REPUTATION COMPLIANCE

CUSTOMER HAPPINESS

LEADERSHIP

SUSTAINABILITY

SIRA now has more than 60,000 members working within the Dubai security industry, with the agency’s laws and guidelines helping to ensure that standards are continuously kept high

For more information, visit: www.sira.gov.ae

Khalid Al Khatib, CEO of NAFFCO

ADAPT, INNOVATE, AND PRIORITIZE SAFETY: NAFFCO’S BLUEPRINT FOR FIRE PROTECTION EXCELLENCE

In an insightful Q&A session with a&s Middle East, Mr. Khalid Al Khatib, the visionary founder of NAFFCO, explores the pivotal role of knowledge, awareness, and R&D in fire prevention and response, shedding light on his company’s commitment to fostering these crucial aspects and bringing NAFFCO to the forefront of global fire protection.

n By: Orhan Hadžagić orhan.hadzagic@asmideast.com

a&s Middle East: Can you provide a brief overview of NAFFCO’s history and how it has evolved from its inception in 1991 to becoming a global leader in firefighting equipment and systems?

Al Khatib: NAFFCO was founded in Dubai, United Arab Emirates, in 1991 by Eng. Khalid Al Khatib. It started as a small manufacturing facility focused on producing fire extinguishers. In its early years, NAFFCO expanded its product range to include a wide variety of firefighting equipment and systems. It began manufacturing fire hoses, cabinets, and other safety products. NAFFCO emphasized innovation from the beginning. It invested in research and development to create advanced firefighting technologies and products. This commitment to innovation helped them gain a competitive edge. Today, NAFFCO is considered one of the world’s leading manufacturers and suppliers of firefighting equipment and systems. Its global footprint, commitment to innovation, and dedication to safety have played key roles in its evolution from a small local manufacturer to a trusted global leader in the firefighting industry

a&s Middle East: NAFFCO has successfully expanded its presence to over 100 countries worldwide. What factors have contributed to this international growth, and what specific value does NAFFCO bring to these regions and the Middle East in terms of fire safety?

Al Khatib: Our position as the largest firefighting company in the world is attributed to several factors that have contributed to its international & Middle East region. The reliability and effectiveness of its products have made it a trusted brand globally. Here are some key factors. In terms of innovation and technology, NAFFCO has consistently invested in research and development, leading

to the creation of innovative firefighting technologies and solutions. These innovations help customers stay ahead of evolving fire safety challenges. When it comes to quality and compliance, our dedicated focus on quality control and strict compliance with international safety standards instill confidence in our products and services, establishing us as a trusted global choice. In terms of the value, we bring Middle East and other regions in terms of fire safety. NAFFCO’s advanced fire safety solutions contribute significantly to enhancing safety standards in regions prone to fires. This is particularly important in the Middle East, where extreme temperatures and urban development pose unique challenges.

a&s Middle East: NAFFCO’s commitment to training and education is wellestablished, particularly through NFPA courses. How has this investment in knowledge sharing contributed to the improvement of fire and safety standards, both in the UAE and globally?

Empowering Safety Through Sessions and Live Demonstrations

When you visit our stand at Intersec, you can anticipate engaging sessions, live demonstrations, and informative materials that empower you with the knowledge to protect yourself and others during emergencies. We’ll provide insights on fire prevention, evacuation procedures, and how to use firefighting equipment effectively. Our commitment to both innovation and education ensures that NAFFCO remains at the forefront of industry advancements.

Al Khatib: NAFFCO’s commitment to training and education has been an essential factor in elevating fire and safety standards, not only in the UAE but also on a global scale. One remarkable example of this commitment is NAFFCO’s collaboration with the National Fire Protection Association (NFPA), which has generated significant positive impacts. One milestone achievement that underscores this commitment is the successful execution of the world’s first-ever NFPA 92 Smoke Control Training Course. This ground-breaking initiative demonstrated

NAFFCO’s dedication to pushing the boundaries of fire safety knowledge and sharing it with professionals both locally and worldwide. Furthermore, our involvement with NFPA and other reputable institutions has facilitated the exchange of ideas, best practices, and innovative solutions within the fire safety industry. This collaborative approach has transcended geographical boundaries, fostering a global community committed to improving fire and safety standards.

a&s Middle East: NAFFCO places a strong emphasis on research and development. Can you elaborate on the company’s R&D objectives and how collaboration with international partners plays a role in developing cutting-edge fire protection solutions?

NAFFCO’s commitment to training and education has been an essential factor in elevating fire and safety standards, not only in the UAE but also on a global scale

NAFFCO’s advanced fire safety solutions contribute significantly to enhancing safety standards in regions prone to fires

Al Khatib: At NAFFCO, we firmly believe that the path to enhancing fire protection solutions is through continuous innovation and research. Our Research and Development (R&D) objectives are at the core of our mission. One of our primary R&D goals is to lead the way in technology and engineering within the fire protection industry. We understand that achieving this requires close collaboration with international partners. In this regard, we take pride in our strategic alliances with automotive giants like Mercedes Benz and Ford. These partnerships have proven to be invaluable, especially in the development of our firefighting trucks. Mercedes Benz and Ford bring their exceptional expertise in engine manufacturing to the forefront. Through our close collaboration with these esteemed partners, we ensure that the engines powering our firefighting trucks are not only reliable but also advanced, and innovative in terms of technology.

a&s Middle East: With the evolution of the regional fire protection market, including the UAE’s stringent fire and safety codes, how does NAFFCO continue to adapt and lead in this changing landscape?

Al Khatib: In an ever-evolving landscape of fire protection and safety standards,

From Local Manufacturer to a Worldwide Firefighting Leader

By the early 2000s, NAFFCO had started expanding internationally. It established operations, distribution networks, and manufacturing facilities in multiple countries, including Saudi Arabia, Qatar, India, Egypt, and beyond. We became recognized as a global leader in the firefighting industry. NAFFCO has built a presence in more than 100 countries, with a network of offices, manufacturing units, and service centers worldwide. Our company’s commitment to excellence, quality, and customer satisfaction propelled its growth.

NAFFCO remains at the forefront by continuously adapting and innovating. As the largest firefighting company in the world and the No. 1 choice in the UAE, our commitment to excellence drives us to stay ahead of the curve. We invest heavily in research and development investment to the latest advancements in fire protection technology. By integrating modern systems, equipment, and materials into our solutions, we ensure that our clients benefit from the most advanced and efficient fire protection measures available. Our continued success in the dynamic field of fire protection is a result of our ability to adapt and innovate, and our steadfast commitment to ensuring safety. It’s not just about achieving success; it’s about making sure that safety remains at the core of everything we do.

a&s Middle East: As NAFFCO participates in exhibitions like Intersec, what can attendees and potential customers expect to see in terms of the latest innovations and developments in firefighting equipment and systems? How does NAFFCO stay at the forefront of industry advancements?

Al Khatib: At NAFFCO, our participation in exhibitions like Intersec goes beyond just showcasing the latest firefighting equipment and systems. Attendees and potential customers can certainly expect to see the latest innovations in firefighting technology at our stand. One of our primary priorities is to educate visitors about fire safety in emergency situations. We understand that having top-notch equipment is only part of the solution. Knowledge and awareness are crucial in preventing and effectively responding to fires. We believe that by combining the latest technology with a deep dedication to community education, we can collectively create a safer and more secure future for everyone. n

It’s not just about achieving success, it’s about making sure that safety remains at the core of everything we do

SECURITY INDUSTRY COMES FULL CIRCLE: INSIDE THE HEART OF DUBAI’S AXIS EXPERIENCE CENTER

In the heart of the bustling metropolis of Dubai, Axis Communications has unveiled its pioneering Axis Experience Center (AEC). As the first of its kind in the MEA region, the AEC promises visitors an exclusive glimpse into the realm of network and security solutions, all under the guidance of Axis’s Key Account Manager, Bashar Aldaoud who captivated us with his expert guidance while unveiling a world of technological wonders within the security industry

n By: Mirza Bahić editorial@asmideast.com

Nestled amidst Dubai’s high-tech landscape, the AEC is an immersive destination designed to showcase a broad spectrum of security products. Guided by Mr. Bashar Aldaoud, whose affable demeanor and broad knowledge engaged us from the start, we venture into the heart of the state-of-the-art facility called Axis Experience Center. Initially, as we embark on a virtual city simulation, the contrast from the bustling streets of Dubai leaves us eager for a more “tangible” experience. Yet, our host quickly emphasizes that what we are witnessing is no mere simulation.

Navigating Verticals via Immersion

“Okay, so this is our industry immersion part of the tool,” Aldaoud gestures toward a vibrant simulation of a city displayed on a screen. “This part,” he continues, “shows a simulation of a city, complete with different verticals and diverse

customers. We’ve got retail, healthcare, banking, and critical infrastructure, each with its unique security needs. Our commitment to meeting unique client needs remains at the forefront of our mission”, Aldaoud asserts as he navigates us through the array of solutions. His engaging demeanor infuses the tour with a sense of purpose, as he delves into the dynamics of each vertical, adding that Axis meticulously curates solutions that address specific security concerns and operational efficiency for each vertical. “We show solutions that cover the facility from the outside to the inside, from analytics to operational efficiency,” Aldaoud explains. As Aldaoud guides us through the array of technologies, it becomes evident that Axis thrives on collaboration. “We work closely with our ecosystem partners to offer comprehensive solutions,” he says. “By combining Axis technologies with

those of our partners, we create a holistic approach to security.” He highlights an example of intrusion protection which demonstrates an intricate amalgamation of technologies, such as thermal sensors, audio technology, PTZ cameras, and AI analytics to effectively detect and deter potential threats.

Three Layers of Surveillance for Critical Infrastructure

“Our approach to intrusion protection is based on three layers of video surveillance,” Aldaoud emphasizes. “Detection, verification, and deterrence.” He points to a warning displayed on a screen, showcasing the kind of deterrent measures Axis offers for the critical infrastructure sector that, according to him, extraordinary levels of security,

Our approach to intrusion protection is based on three layers of video surveillance: detection, verification, and deterrence

Describing it as one of Axis’s key areas of interest, he states that “Axis delves into layers of security, including perimeter security, intrusion protection, access control, and after-hours security for staff.”

As the tour continues, Aldaoud leads us further into the realm of Axis’s security offerings, showcasing the dynamic range of products that cater to the ever-evolving demands of modern security challenges. A vivid showcase follows as Aldaoud elucidates how Axis’s thermal technology, audio integration, and PTZ cameras collaborate to ensure comprehensive perimeter security.

However, the security umbrella extends beyond the outer boundaries. Aldaoud’s hands deftly navigate the presentation, highlighting the importance of access control solutions at gateways. “Our radar technology also plays a pivotal role,” he notes, illustrating how it serves as an after-hours sentinel for internal areas, assuring an additional layer of safety.

Axis’s ‘Hot’ Arctic-Powered Cameras

As we venture deeper into the Axis Experience Center, the technological marvels become increasingly memorable. Our guide takes us through this innovation oasis to unravel the intricate capabilities of Axis’s latest camera offerings.

“At the core of our demonstration is the fusion of our cutting-edge cameras with

Cybersecurity, the Axis Way: Just Giving Them a Seatbelt Will Not Make Them Use It

Aldaoud presents a three-pronged approach that Axis Communications has meticulously crafted to safeguard its products and its clients. “We adhere to a stringent security management philosophy,” he emphasizes. “Our devices are designed to be cyber-secure from the outset.” Transparency becomes the cornerstone of Axis’s strategy, as they diligently share vulnerabilities, release frameworks, and patch vulnerabilities on time. This should not be surprising considering Axis’ dedication to weaving security into the very fabric of their offerings, but our host’s narrative culminates in what he describes as the third and final pillar of cybersecurity envisioned by Axis: learning and education.

Aldaoud invites us to conjure up the image of an unused seatbelt in a car to understand how even the best tech can go to waste if the intended user remains blind to its essential benefits.

His analogy to a seatbelt is a striking metaphor that encapsulates the essence of this pillar. Much like wearing a seatbelt is essential for safety in a vehicle, cybersecurity requires ongoing commitment and collaboration. So, for Axis, cybersecurity isn’t a solitary endeavor - it’s a collective pursuit toward minimizing vulnerabilities. Thus, the path to cyber-resilience is paved not only with innovation but also with shared responsibility and ethical vigilance.

the revolutionary Arctic Chip,” Aldaoud explains. “This processor, embedded within our latest Axis cameras, brings with it unprecedented power and functionality.” His fingers trace the contours of the camera, punctuating his words with emphasis.

“The Arctic Temperature Control (ATC) mechanism ensures these cameras operate seamlessly even in the harshest cold environments.”

“It’s not just about power,” Aldaoud con-

tinues. “The true brilliance lies in the embedded deep learning processing unit. This empowers the camera to perform complex classifications of objects, including humans and vehicles, along with their various subcategories.” The fusion of technology and innovation is palpable as he expounds upon the camera’s capabilities. Stepping into a real-time demonstration, Aldaoud’s excitement becomes contagious. “Here, we showcase a live demo of

this technology in action,” he announces. “The application linked with the camera allows you to configure scenarios for triggering actions like loitering, zone crossing, people counting, and more.” He stresses how these scenarios are set directly on the camera, minimizing the need for excessive bandwidth and storage in video surveillance solutions.

With an inviting smile, Aldaoud directs our reporter into a designated area. “Step into what we call a warning area,” he gestures, providing a real-time scenario for the demonstration. The exchange between our reporter and Aldaoud is a seamless blend of instruction and engagement. “As you step into the warning area,” he explains, “an audio notification is triggered.” The accompanying beeping sound reinforces the point, underscoring the camera’s immediate response to predefined triggers.

“What truly sets our solutions apart,” Aldaoud concludes, “is the Axis deviceto-device communication. This empowers clients to automate actions based on the AI analytics embedded in the camera.”

The synergy between technology and practicality is tangible, promising a future where innovation transcends mere possibilities.

Unlocking Next-Gen Security with Audio-Visual Synergy

Amid the dynamic landscape of technology and security, Aldaoud’s tour through the Axis Experience Center provides an illuminating glimpse into different layers of modern security solutions.

“The realm of possibilities extends further than one might imagine,” Aldaoud begins, as his explanation of multiple levels of triggers beckons our attention. “We offer both warning areas and alarm areas, each integrated seamlessly into the fabric of our security solutions.”

With a gentle nod, Aldaoud directs our reporter to engage in a hands-on experience. “Would you kindly step into this designated area?” he gestures, as anticipation builds for the next demonstration. As our reporter follows his instructions and steps into the designated area, the room comes alive with a sequence of actions. “Notice how the speaker activates when you step into the alarm area,” Aldaoud points out as he demonstrates his company’s commitment to ensuring seamless integration between technology

and human actions.”

Aldaoud’s enthusiasm is palpable as he unveils yet another facet of Axis’s capabilities. “At Axis, we’re renowned for our high-quality network cameras,” he explains. “However, we’ve extended our expertise to encompass network audio solutions that harmoniously complement video surveillance.” The convergence of audio and visual elements underscores the synergy Axis envisions.

“Imagine triggering audio messages through IP network speakers,” Aldaoud elaborates. “These messages can be customized based on analytics or prerecorded for specific scenarios.” His description unfolds to include an array of almost countless aural applications, from background music to live announcements from control rooms. Now, what’s the mainstay of these solutions? “Deterrence”, quips Aldaoud”.

“Statistics tell us that 80% of intrusions are deterred by audio messages,” Aldaoud states, his conviction unwavering. According to him, the power of sound, when harnessed effectively, becomes a force for proactive security.” It’s a seemingly simple but profound realization that underscores the transformative nature of Axis’s innovations.

Vision Beyond Boundaries: Axis’s Far-Sighted Optic Chip

Next, we are invited to uncover the revolutionary capabilities of Axis’s optic chip. “The heart of our innovation lies within the optic chip,” Aldaoud emphasizes, his eyes gleaming with excitement. “This chip, meticulously designed, opens the door to a world of possibilities.” He soon delves into the capabilities that lie at the intersection of technology and creativity.

“Imagine an open platform,” Aldaoud continues, as he draws a parallel to familiar app stores for mobile devices. “Much like Apple and Google have app stores for smartphones, we offer a similar ecosystem for our cameras.” His analogy serves as a bridge between the familiar and the groundbreaking, setting the stage for what’s to come.

As Aldaoud continues, it becomes clear that he wants us to understand that Axis’s vision goes beyond the traditional security paradigms. “Software developers are capitalizing on this open platform,” he explains. “They’re crafting applications that expand the camera’s capabilities beyond security. Whether it is water level measurement, people counting, or smoke detection,” Aldaoud elaborates,

80% of intrusions are deterred by audio messages. The power of sound, when harnessed effectively, becomes a force for proactive security

Much like Apple and Google have app stores for smartphones, Axis offers a similar ecosystem for its cameras

“our cameras are now platforms for diverse functions.” The fusion of deep learning embedded within the cameras with an open platform ethos unlocks a realm of potential. As Aldaoud invites us to understand this contrast, we begin to understand that he, obliquely, invites us to understand what sets Axis apart from the competition.

“Our open platform and the deep learning technology embedded within our cameras distinguish us,” he declares, a conviction evident in his tone. In other words, this marriage of high-quality video and cuttingedge CPU is supposed to serve as a canvas, of sorts, for software developers to create tailored solutions that can resonate with diverse industries.

Innovations in a Realm of Shadows and Light

Immersed in thoughts about the endless possibilities that modern-day security solutions can offer across the sectors, we follow Aldaoud into a darkened room within the Axis Experience Center. Here, we are going to learn more about the force that fuses technology and imagination in the most sensible way possible: the power of innovation.

“Imagine a world where darkness does not hinder vision,” Aldaoud begins, his

Cybersecurity, the Axis Way: Just Giving Them a Seatbelt Will Not Make Them Use It

Aldaoud presents a three-pronged approach that Axis Communications has meticulously crafted to safeguard its products and its clients. “We adhere to a stringent security management philosophy,” he emphasizes. “Our devices are designed to be cyber-secure from the outset.” Transparency becomes the cornerstone of Axis’s strategy, as they diligently share vulnerabilities, release frameworks, and patch vulnerabilities on time. This should not be surprising considering Axis’ dedication to weaving security into the very fabric of their offerings, but our host’s narrative culminates in what he describes as the third and final pillar of cybersecurity envisioned by Axis: learning and education.

Aldaoud invites us to conjure up the image of an unused seatbelt in a car to understand how even the best tech can go to waste if the intended user remains blind to its essential benefits.

His analogy to a seatbelt is a striking metaphor that encapsulates the essence of this pillar. Much like wearing a seatbelt is essential for safety in a vehicle, cybersecurity requires ongoing commitment and collaboration. So, for Axis, cybersecurity isn’t a solitary endeavor - it’s a collective pursuit toward minimizing vulnerabilities. Thus, the path to cyber-resilience is paved not only with innovation but also with shared responsibility and ethical vigilance.

voice resonating in a darkened room. “Within this room, we showcase three distinct technologies that revolutionize the way we perceive low-light conditions.”

As Aldaoud delves into the first of the showcased technologies – the Light Finder. “The Light Finder technology emerged in 2011 as part of a sustainability and en-

ergy-saving endeavor,” he explains. “Traditionally, cameras required specific lighting conditions to capture images. However, our Light Finder Technology changed the narrative by allowing color images in the lowest light conditions. In low-light environments, traditional cameras transition to black and white, sacrificing color

The Arctic Temperature Control (ATC) mechanism ensures these cameras operate seamlessly even in the harshest cold environments

detail,” Aldaoud continues. “Our Light Finder defies this norm, offering color images and preserving forensic details even in the dimmest settings.”

Next, he underscores how these nuances can be pivotal in the security game “Our demonstrations encompass storage and bandwidth optimization,” he states. “But perhaps most intriguing is the integration of thermal technology.” His hands move deftly, illustrating how thermal cameras can go beyond the limitations of conventional setups. “In a world without light, thermal cameras remain vigilant,” he adds. “While traditional cameras falter in complete darkness,” Aldaoud remarks, “thermal technology rises to the occasion.” His words are a testament to Axis’s pursuit of solutions that transcend boundaries imposed on the company’s clients by the very laws of physics.

In this dark room, illuminated by technology’s beacon, it seems that Axis Communications doesn’t just illuminate spaces, but rather shines the light on the realm of diverse possibilities offered by security technologies.

From Trial by Force to Defying Elements

Next, we find ourselves standing before a demonstration box that boldly states: “Test me, I’m indestructible” in an almost cartoonlike manner. Yet, we are drawn out from the world of fantasy by Aldaoud who claims that camera protection is a critical facet of his company’s technological arsenal. The room is abuzz with anticipation, ready to witness a demonstration that unveils the heart of Axis’s commitment to durability.

He gestures towards the demonstration video, which begins to play, “Watch closely as we subject the camera housing to a unique test.” The video captures a scene of a camera being subjected to a force of 5 kg, with a precision that goes beyond brute strength. “Our approach isn’t just about impact, it’s about targeting weak points,” Aldaoud elucidates.

The narrative unfolds as the camera housing undergoes this rigorous trial. “Notice how we drop the camera in slow motion,” Aldaoud guides our attention. The video showcases a protective

dome that bends, yielding gracefully to the force, rather than succumbing to it. The underlying principle is simple yet profound: ensuring the safety of the lens and the camera’s functionality is a must. Yet, the journey doesn’t end there as Aldaoud promises to show us yet another proof of his company’s comprehensive approach to durability. “After the impact, we subject the camera to an IP66 water jet pressure test,” he explains. “Even after facing impact, the camera must remain waterproof and dry.” As the demonstration concludes, we are left with a sense of awe. Yes, innovation isn’t just about building technology, it’s about imbuing it with a spirit of resilience in the face of all rigors that modern-day challenges may throw at it.

Precision in Motion with Electronic Image Stabilization

As our journey through the Axis Experience Center unfolds, we find ourselves immersed in a world where technology addresses not just the visible but the imperceptible nuances of surveillance. Aldaoud’s guiding voice leads us to a realm where electronic image stabilization becomes a catalyst for innovation. He introduces us to electronic image stabilization, an intricate facet that reverberates with practical implications.

“Consider this scenario,” Aldaoud begins, painting a picture of high-mast poles and zoom cameras, each susceptible to vibrations that threaten the clarity of imagery.

“Imagine a zoom camera mounted atop a high-mast pole. Vibrations threaten the very essence of clarity. Here, electronic image stabilization steps in as the bridge between technology and stability,” Aldaoud explains. “It’s a strategy that optimizes resources while maximizing impact.” In the vision he is trying to convey, technological prowess isn’t just about power but rather its coaction with precision.

Radar Technology for Limitless Vigilance

In the heart of the Axis Experience Center, we soon find ourselves standing before the company’s product wall. Our host soon starts shining light on a technology that harmonizes the best of both worlds of video and radar technology. “Imagine merging video and radar,” Aldaoud gestures, his tone a blend of excitement and authority. “The outcome is accurate detection that transcends darkness and light, ensuring constant vigilance.”

“Radar technology isn’t just about intrusion detection - it’s about enhancing accuracy,” Aldaoud continues. “Imagine a rooftop, a restricted warehouse, or a nuclear plant where movement must be scrutinized. Radar technology shines as the silent guard that remains vigilant across the clock.” The applications are varied, from the commonplace to the specialized.

“When we think of radar technology, the notion of cost often arises,” he acknowledges. “Yet, at Axis, we’ve brought radar technology into video surveillance at a reasonable price point, a mere $1200.”

As we navigate the Axis Experience Center, our journey leads us to a device that once again marries security with convenience - the Axis Door Station. Aldaoud is eager to tell us the story of this integral component within the realm of video surveillance systems.

“Imagine a high-security environment, like the gates of an establishment or the loading areas in the retail industry,” he paints a picture of controlled access. “In these scenarios, controlling visitor entry becomes paramount. A visitor presses a button, and their call is routed to an operator,” concludes Aldaoud, inviting us to imagine the seamlessness of the experience that bridges human interaction and technological precision.

“The beauty lies in the integration,” Aldaoud emphasizes. “Utilizing the same video management software, there’s no need for additional applications. It’s a synergy of convenience and efficiency. SIP protocol empowers connectivity. Imagine receiving calls not just on the device but on your normal IP phone as well. Highquality images and two-way audio with

Light Finder defies norms by offering color images and preserving forensic details even in the dimmest settings

Ensuring the safety of the lens and the camera’s functionality in all circumstances is a must

noise cancellation become the eyes and ears of operators.” Thus, he explains, the interplay between security and ease becomes seamless, in line with Axis’s guiding vision.

Instant Focus Camera Combines Precision and Efficiency

As our allocated visit time is coming to an end, our congenial host at the Axis Experience Center draws our attention toward a camera with an instant focus, a technology that Axis hopes will redefine the pace of surveillance.

“Imagine seamless camera focus, regardless of movement,” Aldaoud begins, his tone still leaving no trace of tiredness after the already prolonged visit. “Traditionally, adjusting the focus on PTZ cameras took time, leaving room for potential lag.”

Aldaoud delves into the heart of the technology. “Laser technology becomes the bridge between movement and precision. As the camera moves, laser technology feeds distance information to the focus function.” The result is instantaneous focus adjustment with an unprecedented level of precision that thrives on real-time data.

“Our Q63 PTZ Zoom camera exemplifies this innovation. “It empowers us to

capture detailed and sharp images from far distances.” His words emphasize that this isn’t just a camera but rather a device in which technology can easily align with the intent of its human operator. For the final presentation, Aldaoud directs our gaze to a seemingly small device, yet the one that stands proudly among the larger devices in the Axis’ tapestry of solutions. It’s a body-worn camera, a device that exemplifies more than just mobility in our day and age. “Our body-worn camera is more than a rugged device. It’s designed for 12 hours of continuous operation, capturing high-quality full-HD video and, equally important, audio.”

The applications, he explains, are varied, ranging from law enforcement to wearables that redefine mobile surveillance. But, what truly sets this device apart, we are told, is its open platform nature. “It’s more than just a standalone solution since it’s part of an ecosystem. This bodyworn camera can seamlessly integrate into existing video management software.

It’s evidence for law enforcement and other security applications”.

Until We Meet Again

As we near the end of our journey through the Axis Experience Center, we cannot avoid contracting some of our host’s enthusiasm that infuses us with a sense of fulfillment.

As the Axis Experience Center concludes its tale, we realize that we witnessed a story that isn’t just about technology and crunching impressive figures. What we observed within the confines of a single building is an evolution that redefines the security industry. It is no longer a gathering place for devices with different logos, but rather an arsenal of solutions to many contemporary problems. And one of the flagships of this new industrial philosophy is undoubtedly the Axis Experience Center in the heart of Dubai — truly one of the finest places to embody this principle in the Middle East. n

Radar technology isn’t just about intrusion detection - it’s about enhancing accuracy that transcends darkness and light and delivers constant vigilance

Making Security and Prestige Work Together

LUXURY RETAIL SECURITY: CHALLENGES AND SOLUTIONS

Luxury retail is a key segment in the retail industry. More and more, offline luxury retailers are turning to security solutions to address certain challenges and difficulties they face

n By: William Pao, asmag.com editorial@asmideast.com

Luxury retail is a key segment in the retail industry. More and more, offline luxury retailers are turning to security solutions to address certain challenges and difficulties they face. This article takes a closer look. While luxury retail stores vary from place to place, they have a few things in common: they typically feature famous brands, sell high-priced items and provide a personalized/tailor-made service to wealthy customers.

“A high-end retail store offers premium and exclusive products or services to the affluent segment of consumers. Luxury retail stores often carry high-end fashion clothing, accessories, jewelry, watches, perfumes, cosmetics, home decor, and other luxury goods. Luxury retail stores include brands like Louis Vuitton, Chanel, Harry Winston and many more,” says Addy Ho, Segment Development Manager for Retail, Asia Pacific at Axis Communications.

“Luxury retail stores emphasize creating an upscale and opulent shopping experience for their customers. These stores often have elegant and visually appealing interiors, well-designed displays, and luxurious decor to enhance the ambiance,” says Keith Aubele, Chief Security Officer at Salient Systems. “Exceptional custom-

er service is a hallmark of luxury retail. Employees in luxury stores are trained to provide personalized attention, offer expert advice, and deliver a highly attentive and exclusive shopping experience to each customer.”

Challenges From Several Fronts

Offline luxury retailers face challenges from several fronts. First and foremost is security. As luxury retail stores continue

to do well in business – in spite of the pandemic and inflation – they are also faced with various real and potential criminal activities.

“Last year, the market for luxury goods in America grew by 8.7 percent, well above inflation. For the same year, the US Jewelry Security Alliance reported the highest-ever crimes against firms – a total of 2,211 – representing just over a 31 percent increase compared to the previous year. Distraction threats are on the rise as well, including smash-and-gr-

ab robberies, despite the fact that many high-end jewelers are located in high-end shopping malls, away from more vulnerable downtown locations and strip centers,” says Jason Burrows, Sales Director for IDIS America.

He added: “A similar picture has emerged in Europe, with one of the largest luxury goods giants reporting a 17 percent year-on-year increase in sales in the first quarter of 2023. Many brands have benefited from the end of the Chinese government’s zero-COVID approach. This has seen the return of Chinese tourists to European cities, each with its own chic streets. However, these locations are also more vulnerable to smash, grab and run robberies carried out on motorbikes and mopeds, particularly during off hours. Crime in many parts of Europe fell during the pandemic due to lockdowns, yet figures hit a 20-year high in the U.K. to the year ending March 2022 with daring raids on luxury jewelry and watch stores, as well as increases in fraud and organized crime, while charge rates hit a new low.”

Beyond security, luxury retail stores also face other challenges. These include operational efficiency, inventory management and delivering a good customer experience. The latter is especially important as competition from e-commerce and online counterparts intensifies.

“The rise of e-commerce has intensified competition for offline luxury retailers. Online platforms offer a wide range of luxury products, often at competitive prices.

Luxury retailers must find ways to differentiate their physical stores and create unique in-store experiences that cannot be replicated online,” Aubele says. “Maintaining consistent and excellent customer experiences across all touchpoints can be challenging, especially as the customer base grows.”

He continued: “Managing inventory in luxury retail can be complex. Luxury products often have limited quantities or exclusivity, making it crucial for retailers to optimize their inventory and ensure they have the right mix of products available. This requires careful forecasting, stock control, and efficient supply chain management to avoid overstocking or understocking items.”

Turning to Security

To tackle these challenges, luxury retail stores turn to security solutions, which can play an important role.

“For high-level security measures, it is no secret that luxury brands are an attractive target for thieves who often target high-end luxury products through shoplifting or smash-and-grab theft. This is where video surveillance cameras inside and outside stores are critical. Access control solutions can ensure that only

authorized staff are allowed into backend storage and restricted store areas,” Ho says.

He added: “To ensure operational efficiency, luxury retailers must consider the customer experience from when they enter the store to when they leave it. Luxury retailers must consider their operational efficiency workflow – from store layout and design to staffing to ensure personalized attention to checkout. Solutions like AXIS People Counter can help determine if the store is too crowded for staff to handle and ensure enough manpower to attend to each customer. With people counting, the stores would maintain customer satisfaction. When encountering difficult customers, stores require video evidence to support their staff and protect their brand from unreasonable disputes.”

Four Ways Luxury Stores Can Benefit from Security

Needless to say, luxury stores selling high fashion, jewelry, watches and other luxury items are often targets for theft, robbery and other criminal activities. These can be somewhat mitigated by conventional security solutions such as bollards and man guards. But it’s electronic security systems such as video surveillance,

Efficient access control measures can streamline entry and exit, reducing queues and wait times

PRODUCTS & SYSTEMS

analytics and alarms that can effectively help luxury stores gain situational awareness, achieve operational efficiency and deliver a great customer experience, all of which are necessary for luxury stores to achieve success.

Theft Prevention

With theft and organized retail crime on the rise, keeping luxury stores safe from these has become critical. Security systems can do a good job in this regard. “Security measures such as surveillance cameras, alarm systems, and access control can deter potential thieves and vandals. Visible security presence and monitoring can significantly reduce the risk of theft or damage to valuable merchandise and property. Utilizing an open platform Video Management System such as Salient’s CompleteView will enable luxury retailers to monitor and respond to real-time alerts from various data points,” says Keith Aubele, Chief Security Officer at Salient Systems.

“By leveraging AI technologies such as facial recognition, incidents can be correlated to identify thieves on record. For example, the facial information of unwelcomed persons is stored in a central database in SOC and synchronized to stores. When an unwelcome person is recognized when entering any store, an alert message will be sent to the in-store security personnel to pay special attention to that person,” says Addy Ho, Segment Development Manager for Retail, Asia Pacific at Axis Communications.

He added audio can also play a key role: “Integration of IP cameras and IP audio systems can also be used to deter theft and prevent break-ins. During non-retail hours, the AI camera detects unauthorized entries or loitering. It will then trigger the IP speaker to play messages to deter the theft, trigger sirens and alert the security personnel of the incident.

During normal business hours, the IP audio system will play background music as usual.”

Employee Safety

Security solutions can also help ensure employee security and safety, which are key requirements for luxury stores. “Security measures can also protect employees by creating a safe work environment. Panic buttons, emergency protocols, and well-trained security personnel can help respond swiftly to any potential threats or incidents, ensuring the safety of staff members,” Aubele says.

Disputes/Fraud Minimization

Inevitably, disputes and fraudulent activities happen from time to time at luxury stores. Security systems can help settle these disputes. “Video is an essential tool to identify instances of fraudulent behavior, such as returns fraud, sweethearting, or suspicious transactions at pointof-sale terminals. By detecting anomalies and patterns, luxury retailers can minimize losses associated with fraudulent activities,” says Jason Burrows, Sales Director for IDIS America. Ho echoed those remarks. “Surveillance

cameras can provide evidence of customer interactions, transactions, and other activities in the event of any disputes. Securing POS systems is an effective way to minimize disputes and false claims related to transactions. Integrating the POS system with the surveillance camera system allows for the correlation of POS data with video footage, enabling retailers to verify that transactions occurred as recorded,” he says.

He added: “Body-worn cameras can provide video evidence for customer disputes with clear images and audio recordings. Wearables can view live action from around a corner or behind a barrier.”

Luxury Store Security: What Cameras, and AI, Should Be Considered

We’ve established that security and video surveillance play a crucial role in luxury stores. Due to the specific layout and design of such stores, the selection of cameras is important. More and more, AI is also used to enhance security and business intelligence as well.

The deployment of video surveillance systems at luxury stores begins with camera selection, which requires careful thinking and consideration. “Several factors should be considered when selecting sur-

Well-designed security systems and protocols can operate discreetly, minimizing their impact on the overall customer experience

Efficient access control measures can streamline entry and exit, reducing queues and wait times

How Advanced Security Measures Transform the Customer Experience

Customer experience enhancement is another benefit security can bring to luxury retailers, who must maintain high safety and security while providing a frictionless shopping experience.

“Security solutions can enhance the customer experience by ensuring a safe and secure environment. For example, well-designed security systems and protocols can operate discreetly, minimizing their impact on the overall customer experience. Efficient access control measures can streamline entry and exit, reducing queues and wait times. Security personnel trained in customer service can provide assistance and guidance, enhancing the overall shopping experience. Leading edge technology such as facial recognition, license plate recognition and other analytics are playing a larger role in luxury retailers’ defensibilities,” says Keith Aubele, Chief Security Officer at Salient Systems.

Meanwhile, it’s important to note privacy protection is a key part of the overall customer experience. “Balancing privacy concerns with forensic purposes is crucial when implementing video surveillance systems. When consumers enter a store, it is normal to see security cameras inside the stores. However, for consumers wary of being monitored, Axis Camera’s Live Privacy Shield (ALPS) can mask customers’ faces in live view monitors and provide video footage with facial information in case of an incident and a need for forensic investigations. The second level of customer privacy protection lies in the cyber security capabilities of the entire surveillance system. This is important to prevent hacking and potential leaks of surveillance footage,” says Addy Ho, Segment Development Manager for Retail, Asia Pacific at Axis Communications.

veillance cameras for luxury retail shops. Firstly, the camera must be discreet and customizable to blend seamlessly with the shop’s interior design,” says Addy Ho, Segment Development Manager for Retail, Asia Pacific at Axis Communications. “Secondly, camera reliability is crucial, as the cost of replacing a camera is much higher than the camera cost. Additionally,

an unreliable system may make footage unavailable when needed.”

“Store fit-outs can cost millions of dollars, so it’s critical not to detract from the ambiance of the retail environment with overt security cameras. This makes system design critical in luxury retail settings to protect high-value assets while ensuring the ultimate shopping experience,”

says Jason Burrows, Sales Director for IDIS America.

“Identifying high-risk areas such as entrances, exits, cash registers, vaults, and high-value product displays first will ensure optimal locations for cameras and determine the right model,” he added. “It’s also worth considering a mix of visible and covert camera placement, depending on the specific requirements of each area, while wide area coverage without blind spots is important for sales floors, stockrooms, and back-room cash handling areas.”

That said, below are the types of cameras that may be considered.

Panoramic Cameras

Luxury storeowners can consider panoramic cameras, which can meet their need for wide-area coverage. “Low profile UHD fisheye and multi-head cameras can provide complete domain awareness across often open plan stores right to the edge of every scene, as well as provide clear views of display cabinets. These can eliminate up to three to four conventional fixed lens models and minimize the impact on aesthetics,” Burrows says.

Low-Light Cameras

It’s also important to consider cameras with good low-light and wide dynamic range capabilities. “A camera that can provide color information without motion blur in a low-light environment is recommended. Furthermore, a camera with forensic WDR capability is recommended

for jewelry retailers where high reflection often happens in jewelry shops,” Ho says.

Discreet Installation

As previously mentioned, cameras in luxury stores should be discreet to not disrupt the customer experience. To that end, these are cameras that should be considered, according to Keith Aubele, Chief Security Officer at Salient Systems. Ceiling-mounted cameras can blend seamlessly with the store’s architecture, providing an unobtrusive and inconspicuous surveillance solution. Next, recessed cameras can be installed flush with the ceiling or walls, ensuring they do not protrude and draw attention.

Finally, in some cases, strategically placed hidden cameras, such as pinhole or covert cameras, can be used to monitor sensitive areas while maintaining a discreet appearance.

Storage and AI

As for where the video footage should be stored, a hybrid solution is ideal. “A hybrid model is recommended for video footage storage, with footage stored locally for 30 days and secondary storage in the cloud to store footage for 90 days – local footage to be uploaded to the cloud after business hours,” Ho says. Increasingly, luxury store operators are also turning to AI, which, when combined with video, can help achieve the following purposes:

Security/Loss Prevention

Indeed, security/loss prevention is of utmost importance for luxury stores, which

can use AI for smart detection and search purposes. “For loss prevention, adopting AIpowered analytics is now seen as imperative as they allow monitoring teams to alert security personnel on the ground to suspicious behavior. Advances in deep learningpowered analytics functions – including highly accurate detection alerts to virtual

line crossing, object detection, loitering, and intrusion – can be customized to meet security and operational requirements for each store. When analytics generate realtime alerts to suspicious activities, notifications can be immediately sent to security personnel, store managers, or loss prevention teams,” Burrows says. n

AI Empowers Luxury Retailers with Business Intelligence

Needless to say, today, retailers, including luxury storeowners, attach strong importance to business intelligence, and AI can also play a role in that regard. “AI technologies can analyze customer data, including purchase history, preferences, and behavior patterns, to generate valuable insights. These insights enable personalized recommendations, targeted marketing campaigns, and tailored customer experiences, helping shop owners understand their customers better and provide customized services,” says Keith Aubele, Chief Security Officer at Salient Systems.

“AI-powered video can also support assessment of employee behavior and performance, such as adherence to protocols, customer engagement, or response times. This enables luxury retailers to provide targeted training, improve employee productivity, and maintain consistent service quality across every store,” says Jason Burrows, Sales Director for IDIS America.

The AI can be run on edge devices, on-premises, or in the cloud, depending on the use scenario. “For instance, AI that can detect suspicious behavior or slip-and-fall incidents should be run on the edge device, and trigger alerts through the shop network. Incidents should be recorded both locally and in the cloud for future reference. However, for AI involving big data analysis, such as identifying suspicious individuals or analyzing conversion rates across multiple stores, the AI should be run and analyze the aggregated data in the cloud,” Ho says.

It’s critical not to detract from the ambiance of the retail environment with overt security cameras

09 - 10

October 2023

venue: Oman Convention & exhibition Centre muscat, sultanate Of Oman

Conference Partner: Organized by:

event highlights

12-14

October 2020

time: 11am to 8pm

ORGANIZED BY: www.muscat-expo.com/ofsec

mprehensive summit & exp nd seCurity www.ofsecevent.com

venue: Oman Convention & exhibition Centre muscat, sultanate Of Oman

HOW ISS THRIVES IN SAUDI ARABIA’S MARKET

ISS set out on a journey towards technological advancement in parallel with Saudi Arabia’s Vision 2030, a transformative economic and social reform program. It plans to elevate the country’s security landscape by contributing a host of AI-driven innovations in a flourishing Middle Eastern market.

n By: Mirza Bahic mirza.bahic@asmideast.com

Since it first arrived in Saudi Arabia in 2020, Intelligent Security Systems (ISS), a US-based company and a leader in the field of advanced, Artificial Intelligence (AI)-driven analytics and third-generation smart city devices, has rapidly become a major player in providing cutting-edge solutions to large-scale turnkey projects across the Kingdom for both public and private sectors.

ISS’s Impact on Vision 2030

The company has been successful in positioning itself at the forefront of the technological innovation that is driving the country toward the goals and initiatives of Saudi Vision 2030.

The Saudi government has invested heavily in developing a robust security infrastructure. Indeed, the National Transformation Program of 2020 outlines strategic plans to enhance technology adoption across different sectors such as services, healthcare, and transportation. At the top of the agenda are AI video analytics capabilities, an area in which ISS has been a pioneer and leader – in particular, as these advanced technologies have been employed in urban planning and resource management.

Unique Approach to Success in Saudi Arabia

The growth of ISS in Saudi Arabia comes from three drivers. First, ISS offers the right products and services at the right time. Second, by being constantly and institutionally innovative in the industry, ISS can adapt to meet the current and evolving needs of security infrastructure in the Kingdom. Third, by being “local” in the market. ISS operates around the world with the understanding that local culture must be respected and catered to, and it works with local partners and consultants who have a deep understan-

ding of the local requirements and specifications to ensure effective communication and business practices.

Innovations Shaping Security Infrastructure

ISS’s technical roots are deeply planted under a highly sophisticated and robust operating framework, called SecurOS®. The platform is available as an end-toend solution running on ISS network video servers and can be made compatible with most third-party security systems or devices. The system, from the outset, was designed to be interoperable with other hardware and software solutions in the security universe and has constantly been updated to do exactly that. With over 25 years of experience and continuous expansion, ISS has been fortunate to work with top clients in its specialist sectors of Smart Cities, Critical Infrastructure, and Intelligent Transportation. ISS also has excellent solutions and client relationships in Airports, Military/Diplomatic, Rail, Financial Services, Ports & Customs, and Commercial Real Estate.

ISS has heavily invested in building a state-of-the-art R&D facility in FloridaUSA, retaining the best technicians with

great experience whether in product development, process improvement, or technological innovation.

Strengthening the Patent Portfolio

Just for the record, ISS has acquired 25 patents over the past five years and continues to grow its portfolio. Coming to the Middle East, ISS has grown to a current team of 40 people led by Managing Director Sanjay Phatak. With offices across the Middle East including KSA, UAE, Qatar, and Egypt, ISS has successfully achieved an enviable list of achievements in acquiring largescale projects for Dubai Police, UAE Armed Forces, Fujairah Police, Abu Dhabi Ports, ADNOC, G42, and MORO Hub (the digital arm of DEWA).

Regional Expansion: Establishing a Strong Presence

In Qatar, the ISS SecurOS™ Under Vehicle Surveillance System- UVSS -was a best seller during FIFA World Cup Qatar 2022. In partnership with the Supreme Committee for Delivery & Legacy, Qatarbased systems integrator Gulf Networks Security Solutions, and a large, on-site technical team, ISS installed 40 UVSS units at vehicle checkpoints for the eight World Cup stadiums in and around Doha along with three logistics areas and a fan zone to safeguard visitors and make the screening process safer, faster, and more efficient.

Delivering Excellence at FIFA World Cup Qatar 2022

Last but not least, ISS is increasingly becoming the vendor of choice for top-tier integrators and major end users looking for cutting-edge and future-proofed solutions in the Kingdom of Saudi Arabia. KSA has been incorporated as a Key Country in ISS’s five-year strategic plan for 2022-2027. ISS Chairman Richard

Positioned at the forefront of innovation, ISS’s AI video analytics solutions are shaping the future of Saudi Arabia’s smart cities and resource management

Burns and CEO Aluisio Figueredo have made nearly monthly visits to the Kingdom over the past two years and, as a consequence, developed strong business and personal relationships with key Saudi public and private sector leaders.

ISS’s Strategic Role in Saudi Arabia’s Growth

In particular, ISS is proud to have signed MoUs and developed special software and hardware partnerships with AEC,

a wholly owned subsidiary of Saudi Arabia Military Industries (SAMI) and an acknowledged forerunner in the design, manufacture, sales, and repair of diverse electronics and ICT products and systems; and TAHAKOM, a Saudi Technology and Security Comprehensive Control Company, a leader in the fields of safety, security, and technology.

Collaborative Success through Strategic Partnerships

On the floor of the Riyadh LEAP Conference last February 2023, ISS and AEC signed a memorandum to jointly develop business in the security and video analytics sectors, and specifically to manufacture the SecurOS® Under-Vehicle Surveillance System at AEC’s facilities in the Kingdom of Saudi Arabia.

Another Memorandum of understanding was also signed with their partner TAHAKOM on the floor of GITEX Dubai 2022, covering a set of joint initiatives

to offer comprehensive solutions for smart cities and public safety in the Kingdom of Saudi Arabia. Notably, ISS’s SecurOS™ UVSS has emerged as a major success in the Kingdom. It has been adopted by ZATCA (the Saudi tax and customs authority), KAPSARC (King Abdullah Petroleum Studies and Research Center), Alsalam Royal Palace in Jeddah, Jeddah, and Dammam Ports as major examples. From the very compact, flat, with bright multi-zone LED lighting, and a powerful machine vision camera, to its powerful and efficient software, the SecurOS™ UVSS is a leader in security checkpoints technology and is currently being manufactured in the Kingdom via ISS’s partnership with AEC.

ISS is proud to be playing a small part in the transformation of the Kingdom of Saudi Arabia in the context of the 2030 VISION Plan, salutes its partners and friends, and looks forward to continuing to be of service as a local technology vendor in the coming years. n

With a trail of success, ISS’s UVSS technology shines as a major triumph in Saudi Arabia’s security landscape

From left to right: Sanjay Phatak, Managing Director Middle East, Aluisio Figueiredo, CEO and Raheel Jalili, Technical Sales Manager KSA/Bahrain

HUAWEI AND ICT ECOSYSTEM IN QATAR

QATAR’S ICT ADVANCEMENTS PIONEERING A DIGITAL FUTURE

In recent years, Huawei has emerged as a prominent player in Qatar’s rapidly evolving Information and Communication Technology (ICT) ecosystem. With a commitment to innovation, infrastructure development, and strategic partnerships, Huawei is playing an increasingly significant role in shaping the digital landscape of Qatar

n By: Alex Zhang, Huawei Qatar CEO editorial@asmideast.com

In today’s era of innovation and digital transformation, Qatar shines as a trailblazer in technological advancement. At the heart of its transformation is the country’s own ICT sector, a national priority. It is currently experiencing rapid growth, driven by infrastructure enhancements and the development of cuttingedge digital services tailored to Qatar’s unique needs.

TASMU’s Quest for Digital Transformation and Connectivity

Spearheading these efforts is the Ministry of Communications and Information Technology (MCIT), through its Qatar Smart Nation program (TASMU). TASMU is working diligently to transform Doha into one of the world’s most connected cities, with a keen focus on five priority sectors: Transportation, Logistics, Environment, Healthcare, and Sports.

Through the power of technology and innovation, TASMU aims to improve the quality of life for its citizens and drive economic development.

The modernization of ICT is at the core of Qatar’s Vision 2030, with Digital Government initiatives actively supporting government agencies in their digital transformations. Qatar also places a strong emphasis on collaboration with private sector companies, fostering the growth of an ICT ecosystem and a knowledge-based digital economy. As Qatar advances in connectivity, it concurrently prioritizes cybersecurity readiness, and in June 2022, it achieved the fifth position globally in mobile speeds and the 39th position in fixed broadband, aligning with the growing demand for mobile connectivity. Digital inclusion is another key government priority, with initiatives aimed at developing a skilled ICT workforce and connecting citizens digitally, thus positioning Qatar as one of the most digitally connected nations in the Arab world.

The Communications Regulatory Authority (CRA) plays a pivotal role in ensuring high standards in mobile networks,

achieving significant improvements in data throughput and download speeds by harnessing the power of 5G technology.

Huawei’s Impact on Qatar’s ICT Ecosystem

Qatar showcased its remarkable ICT capabilities when it hosted the 2022 FIFA World Cup, setting a new benchmark for technological advancement in large-scale events. Ooredoo and Vodafone played a leading role in this global wave by launching 5G services and providing high-speed mobile internet access. Huawei, a key partner in Qatar’s ICT ecosystem, collaborated with Techman Solutions for the FIFA Fan Festival. Huawei’s Wi-Fi 6 technology, innovative features, and unwavering commitment to industry standards

made a significant contribution to the event’s success.

Furthermore, Huawei’s CSR program, Seeds for the Future, hosted in Qatar under the patronage of Qatar’s Communications Regulatory Authority (CRA), aligns with Qatar’s ambitions. It nurtures local talent, raises awareness within the ICT sector, and fosters a digital community for young talents.

In conclusion, Qatar’s remarkable ascent in the global ICT landscape, driven by dedication, visionary leadership, and strategic partnerships, firmly positions the nation as a leader in technology and innovation. With the support of Huawei, Qatar is well on its way to realizing Vision 2030 and becoming a global technology hub. n

Alex Zhang, Huawei Qatar CEO

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IDENTITY AND ACCESS IN THE MIDDLE EAST

MOBILE IDENTITIES HAVE REACHED A TIPPING POINT - WHAT DOES THAT MEAN FOR THE ACCESS CONTROL INDUSTRY IN THE MIDDLE EAST?

Preparing for the mobile-first era involves assessing the Middle East’s readiness for digital identity transformation

In recent years, the Middle East has witnessed a rapid transformation in the way we identify ourselves and access services. In the past, identity was tied to physical documents such as driver’s licenses and passports. With the rise of mobile technology, digital IDs have quickly become the norm, but while they offer more convenience, security, and flexibility, other complexities such as IT readiness, authentication, and data privacy must be addressed. We must ask if the region is ready.

From Beirut to Abu Dhabi to Cairo, we see an escalation in cyberattacks. Much of the damage is often traced back to an initial phishing campaign that stole credentials and spoofed an identity. As many in the security industry are now saying, “identity is the new perimeter”. So, we need to answer that all-important question of our readiness to operate in a world in which physical documents are being replaced with digital credentials. We must evaluate our resources, skills, and infrastructures, and plug our gaps to prepare for change.

According to Gartner, in 2018 only 5% of worldwide organizations adopting biometric authentication for access in the work-

place would have considered smartphone apps as a solution, but in 2022, this figure had risen to 70%. Improvements in infrastructure and accelerated adoption of mobile wallet apps housing digital identities have combined to bring about the rise of digital IDs.

Access control in a mobile-first world

The Middle East is home to younger demographics, which means it is heavily populated with digital natives who carry their mobile devices everywhere. To have them use these devices for physical and IT network access is a logical step. The cloud has, at the same time, become a more trusted conduit. Using personal devices for all-purpose, cloud-supported access delivers enhance-

n By: Sanjit Bardhan, Vice President & Head of Mobile, HID email:

ments in convenience, efficiency, and security, with building managers and security staff able to provision and revoke credentials over the air. Organizations eliminate reliance on physical cards or badges while adding layers of security on top of basic card encryption. This approach is substantially more secure than traditional physical access control.

We also introduce the advantage of multi-application, where a single product or solution can cover multiple use cases. Many universities, for example, are using mobile IDs to open doors, check out library books, make cafeteria purchases, and more.

We also reduce the number of plastic cards, meaning their loss and replacement is no longer a burden. We take an important step forward in sustainability, appealing to younger generations of consumers and employees who tend to be more environmentally conscious.

Digital IDs and digital wallets

While still used for payments, e-wallets can now hold medical prescriptions, travel documents, driver’s licenses, ID cards, and

insurance information. And employee badges that allow access to doors, elevators, turnstiles, printers, and more. Such solutions are simple to distribute and manage and integrate neatly into existing access-control systems by cleverly leveraging the built-in security features of users’ devices.

But as more IDs are digitized, Middle Eastern organizations must build modern, scalable authorization programs with security management in the cloud. Digital identity systems must not only account for industry standards. They must abide by local regulations like the Egyptian Law No. 151 and UAE’s Federal Decree on the Protection of Personal Data. And they must be grounded in global rules such as the European Union’s General Data Protection Regulation (GDPR).

What’s next?

As more mobile use cases arise, their benefits will drive yet more innovation. Employee badges in digital wallets will drive convenience, efficiency, sustainability, and a range of other pluses. This will drive trust, cementing the acceptance of such solutions. They are, quite simply, the future. n

COMMUNICATION TECHNOLOGIES

ZENITEL’S AUDIO INNOVATIONS FOR IMPROVED SAFETY AND SECURITY

In today’s world, security and safety are paramount concerns. Innovative communication technology plays a crucial role in ensuring swift and effective responses to these concerns. Zenitel has been pioneering advancements in this field. Their cutting-edge audio technologies have revolutionized our approach to security and safety, offering essential communication solutions for both daily operations and critical emergencies

n By: Chengu Tamilarasan chenguttuvan.tamilarasan@zenitel.com

Zenitel has firmly established itself in communication technology, boasting a rich history dating back to the 1900s. The company has continuously evolved to meet the ever-changing needs of modern society. Today, Zenitel is synonymous with cutting-edge audio solutions serving diverse industries, including healthcare, transportation, industries, prisons, and education.

Securing Communication with Cybersecurity

At the core of Zenitel’s success lies an unwavering commitment to innovation. They ensure their products and solutions consistently meet the highest standards of reliability, quality, and performance. Zenitel’s vision of creating seamless communication experiences has driven the development of state-of-the-art audio systems. These systems facilitate clear and instant communication, significantly enhancing security and safety across various sectors.

Zenitel understands that robust cybersecurity is essential for their deployments. They have incorporated stringent measures to protect communication systems from cyber threats that could compromise sensitive data and operational integrity.

Advanced Audio Solutions

Zenitel’s intelligent intercom systems are designed for reliable and secure communication within and between facilities. These systems enable instant communication between personnel, ensuring rapid

responses to potential threats. Features like advanced noise cancellation and highdefinition audio guarantee clear communication, even in noisy environments.

Zenitel’s IP loudspeakers and Public Address & Voice Alarm solutions have transformed audio communication in private and public spaces, enhancing security and safety. These solutions offer scalability and flexibility to accommodate various spaces and requirements. They ensure clear and efficient voice alarm broadcast-

ing during emergencies, facilitating safe evacuation procedures.

Zenitel excels in seamlessly integrating audio communication with other security systems, such as video surveillance and

access control. This integration enhances situational awareness and allows for a comprehensive approach to security management. Real-time audio-video synchronization equips security personnel with the necessary information to make informed decisions promptly.

A Safer Future

Zenitel’s relentless pursuit of innovation in audio communication technology sets a new standard for enhancing security and safety across diverse industries. By combining state-of-the-art audio solutions with seamless integration capabilities, Zenitel empowers organizations to create safer environments and respond effectively to emergencies. In an increasingly connected world, advanced audio communication technology’s role in ensuring security and safety cannot be overstated. Zenitel continues to lead the way in this critical endeavor making us Hear, be heard and be understood every time everywhere. n

Zenitel’s relentless pursuit of innovation in audio communication technology sets a new standard for enhancing security and safety across diverse industries

OBVIOUS TECHNOLOGIES

THE TICKING CLOCK: EVERY MINUTE COUNTS IN INCIDENT RESPONSE

Even minor delays in business can create consequences that extend beyond financial implications, affecting the essence of organizational reliability

n By: Méliné Eolmezian-Soulie mes@obvious.tech

In today’s interconnected world, organizations, whether they are public or private, operate like clockwork. But what happens when there’s a delay, even if it’s just a few minutes? The repercussions can be far-reaching, affecting not just the bottom line but also the very essence of operational integrity. What is the impact of a few minutes on various industries?

Healthcare

Imagine a cardiac arrest patient. Every second counts. A minute’s delay in response can drastically reduce survival rates. It’s not just about saving a life; it’s about ensuring the best possible treatment for the patient.

Fire Departments

Fires double in size every minute. A slight delay can turn a controllable fire into an uncontrollable inferno, risking lives and causing extensive property damage.

Law Enforcement

In a high-speed chase or a burglary in progress, a minute can give criminals the edge they need, affecting the safety of

communities and the efficacy of law enforcement agencies.

Transportation and Logistics

A minute’s delay at a major port can lead to hours of backlog, affecting

global supply chains, causing financial losses, and disrupting schedules.

Industrial Production

Production lines are synchronized for efficiency. A minute’s interruption can lead to hours of downtime, affecting

A minute’s delay at a major port can lead to hours of backlog, affecting global supply chains, causing financial losses, and disrupting schedules.

delivery schedules and client commitments.

Financial Institutions

In the world of high-frequency trading, a minute can mean millions. Beyond trading, delays in system responses can erode customer trust and lead to regulatory scrutiny.

Based on this, the challenge remains: what can be decently achieved in a few minutes, if you consider the multiple steps that compose incident response?

Navigating the Labyrinth of Incident Response

Mitigating these challenges means undertaking several key measures.

Anticipate and Prepare

Consolidate operational expertise and intelligence to foresee potential challenges. Set up, regularly update and rehearse response plans to ensure they’re effective at any moment.

Evaluate and Act

Implement automated real-time monitoring systems to detect issues as they arise. Use AI-driven tools to quickly evaluate the nature and criticality of the incident with the best course of action and dispatch resources efficiently.

Communicate and Align

In times of crisis, seamless and straightforward communication is paramount. Ensure all stakeholders of the chain are permanently kept informed. Use the right visualization tools to ensure missions are clear, concise, georeferenced, contextualized and time-stamped.

Adjust and Optimize

Beyond prediction, use data flow analytics to continuously refine and optimize post-response strategies. Understand patterns, identify weak points, and proactively address them.

Introducing the OODA Advantage

In this challenging landscape, OODA stands out as a comprehensive solution. It’s not just a technological tool; it embeds tactical, operational and strategic decision support components. By processing and correlating real-time data from multiple sources, providing actionable data and facilitating seamless team coordination, powered by 3D data visualization, OODA ensures that organizations are always a step ahead, turning challenges into opportunities.

In Conclusion

The modern world doesn’t wait. Every minute, every second counts. With the right new-generation solutions like OODA, organizations can ensure they’re not just keeping up but setting the pace, ensuring operational excellence, and delivering unparalleled value to their public and private stakeholders, across all mission-critical industries. n

NEW EAC-M90 UPDATER

CONTROLLER FOR HIGH FLEXIBILITY WITH BUILDING ACCESS

The rise of hybrid or flexible work arrangements, coupled with demand for optimized space utilization, requires businesses to carefully consider their access management solution

n By: Thomas Schulz, EMEIA Product Marketing Director, ASSA ABLOY thomas.schulz@assaabloy.com

In today’s dynamic business landscape, where offices, manufacturing plants, co-working spaces, and multiuse facilities co-exist, organizations face an array of challenges, including the need for agile and future-proof access control. With the right solution, organizations can seamlessly secure virtually any entry point using either offline electronic locks or real-time online devices. Together with a range of credentials, Incedo Cloud enables users to access authorized areas using smartphones, smart keys, or smart cards, all managed securely from a single, flexible, and scalable platform.

Introducing the EAC-M90 Incedo Updater Controller: Boosting Offline Control

The EAC-M90 Updater Controller empowers security managers with complete control over Aperio wireless locks and ASSA ABLOY Signo readers. It enables updates to credentials, including PULSE programmable keys with RFID capability, ensuring access permissions remain up to date.

The EAC-M90 incorporates HID Seos technology and OSDP v2.1.7 protocol to ensure high security in every interaction between credentials, updater/controller, and the system

When integrated with an ASSA ABLOY Signo reader, each access event triggers the Incedo system to collect event logs, update individual access permissions, or revalidate credentials, including our range of smart cards or batteryfree smart keys, with the same credential working across connected/online and offline readers, enhancing security site-wide.

The EAC-M90 incorporates HID Seos technology and OSDP v2.1.7 protocol to ensure high security in every interaction between credentials, updater/ controller, and the system. With the EAC-M90 and Incedo software, security and facilities managers achieve comprehensive and flexible control over their premises, without requiring a fully online system.

Making facilities management more flexible

Facility managers benefit from the ability to oversee multiple device types, or even sites, within a unified system. Expanding access control, whether online or offline, to additional access points is simple and efficient, ensuring smooth onboarding. For flexibility, the Incedo Cloud control panel offers secure administration from anywhere with an internet connection. Regular and secure cloud software updates are automated, simplifying the maintenance process.

One significant advantage of Incedo Cloud is the high flexibility it offers security managers, who can deploy online and offline management at different access points within their facility. For instance, high-security access points like entrances and sensitive

doors, such as those leading to labs or server rooms, can benefit from real-time control, while lower-security areas, like meeting rooms, utilize offline devices for cost-effective access control, without the need for cables or communication hubs.

Incedo ensures that all aspects of security are managed seamlessly from a single, integrated software interface, combining the benefits of real-time control with the straightforward deployment of offline electronic access management.

Implementing Incedo access control is straightforward: Businesses select hardware including the new EAC-M90 updater controller from a vast range, to add flexibility to their security system and control virtually any access point, including doors, cabinets, lockers, gates, server racks, and more. n

Incedo Cloud: More control, greater flexibility with the new M90 Controller. Photo Credit: ASSA ABLOY Opening Solutions EMEIA

MIDDLE EASTERN MARKET

BOSCH FIRE ALARM SYSTEMS

MIDDLE EAST EXPANSION: A NEW FRONTIER

Bosch, a global leader in technology and innovation, has set its sights on the Middle East with ambitious plans for growth and investment

n By: Isabel Martinez-Serrano, Building Technologies, Marketing Fire Systems (BT-FIR/MKT)

Isabel.Martinez-Serrano@de.bosch.com

From the thriving real estate development and tourism in the UAE to Saudi Arabia’s diverse investments and Kuwait’s modernization drive, Bosch is keenly attuned to the distinctive growth drivers and regulatory landscapes in each market. Bosch not only aims to enter these markets but to thrive in them by embracing localization, forging strong partnerships with local stakeholders, and highlighting the advantages of its advanced fire protection solutions.

Building Strong Local Partnerships

One cornerstone of Bosch’s expansion strategy is building strong relationships with local partners. To ensure that these partners are well-informed about the advantages of Bosch’s fire alarm solutions and to facilitate direct communication, for example, Bosch organized a Sales Training session in September 2023 at its Riyadh office. This comprehensive training brought together 21 participants who were presented with an in-depth overview of Bosch’s product portfolio, real-life cases, practical exer -

cises, and the opportunity to interact directly with the local Bosch team.

Bosch’s Commitment to Reliability with a Cutting-Edge Flair

When it comes to fire detection, reliability is essential for Bosch. Its detectors must perform with unwavering precision when faced with a real fire, ensuring the safety of lives and valuable assets while averting the inconvenience and costs associated with false alarms. Bosch achieves this unwavering reliability through the utilization of cuttingedge technologies, including dual-ray technology and Intelligent Signal Processing (ISP).

These technologies enable the distinction of visible disturbance values such as vapor, steam, and cigarette smoke while maintaining robustness against invisible interference, such as mobile phones and Wi-Fi signals. In an industry marked by evolving trends, the adoption of multi-sensor technology emerges as a significant stride forward. Bosch advocates the multi-sensor approach, particularly for demanding environments, as it enhances false-alarm stability and overall system robustness.

Versatile Video-Based Fire Detection

Bosch’s dedication to innovation extends beyond traditional methods of fire detection. Their introduction of Aviotec, a video-

based fire detection system, has revolutionized safety in large areas such as industrial settings and warehouses. Unlike conventional point-type smoke detectors, Aviotec leverages the power of video to provide rapid and accurate fire detection. As Bosch looks toward the future, they are set to introduce the Aviotec 8000i IR system, characterized by its AI-driven approach with deep learning capabilities. As demand continues to surge in industrial applications, transportation, warehouses, parking lots, and the growing

field of eMobility, video-based fire detection is poised to play an increasingly vital role. Bosch’s innovative solutions are not just pioneering - they are future-proof and future-proof and VdS certified.

Reliability, Durability, and Solutions Beyond

In the Middle East Bosch strategically positions its fire detection solutions on three core pillars: reliability, durability, and the Solutions Beyond concept. First, reliabil-

ity must be non-negotiable, with Bosch’s systems responding swiftly and with unmatched precision in the face of fire emergencies. Next, durability ensures that Bosch’s solutions stand the test of time, adapting seamlessly to current and future needs. Finally, the Solutions Beyond concept is designed to support operations and planning by making conventional fire detection enhance operational efficiency, reduce costs, and provide better services.

In conclusion, Bosch’s bold expansion plans in the Middle East represent a significant commitment to enhancing fire safety and security in the region. By leveraging cutting-edge technology, fostering local partnerships, and emphasizing reliability, durability, and solutions beyond, Bosch is well-positioned to thrive in the Middle East’s dynamic and burgeoning markets.

For more information about the Bosch Fire Alarm Systems please scan the QR code. n

INNOVATIONS AND OPPORTUNITIES IN THE FIRE SAFETY & SECURITY SECTOR

The highly anticipated fifth edition of Intersec Saudi Arabia is set to be a milestone event in the realm of safety and security. Scheduled from October 3 to 5, 2023, at the Riyadh International Convention and Exhibition Center, this exhibition will showcase cuttingedge technologies and solutions from top-tier global exhibitors

n By: Damandeep Kaur, Marketing Executive daman.kaur@uae.messefrankfurt.com

Intersec Saudi Arabia aligns seamlessly with the Kingdom’s unwavering commitment to safety and security. It features two dedicated halls focusing on Fire, Health, and Safety sectors and two more dedicated to Commercial, Perimeter, Homeland, and Cybersecurity.

Held in association with the Saudi Ministry of Interior and Civil Defense, Intersec Saudi Arabia offers a unique opportunity for both exhibitors and visitors, facilitating connections with potential buyers and business partnerships while providing a diverse audience of industry professionals. Simultaneously, Intersec Saudi Arabia offers valuable insights into the latest industry developments and explores tailored

products and services to meet evolving requirements.

Organized by the 1st Arabia Company for Trade Shows and Conferences, licensed by Messe Frankfurt Exhibitions GmbH, Intersec Saudi Arabia 2023 promises to be an immersive experience that brings together the best in safety and security. For more information about this significant event, please visit www.intersec-ksa.com. n

Key Security Events in 2023/2024

Key Security Events in 2023

OCT

Intersec Saudi Arabia

3 - 5 October 2023 at Riyadh, Saudi Arabia

https://intersec-ksa.ae.messefrankfurt.com/ ksa/en.html

OFSEC, Oman Fire, Safety and Security Event

9-10 October 2023, Oman

https://www.ofsecevent.com/

Adria Security Summit Powered by Intersec

25-26 October 2023, Ljubljana, Slovenia

https://www.adriasecuritysummit.com

Secutech Thailand

1-3 November 2023 in Bangkok, Thailand

https://secutechthailand.tw.messefrankfurt. com

SICUREZZA, International Security & Fire Exhibition

15-17 November 2023, Rho Fiera Milano, Italy

https://www.sicurezza.it

CyberX Qatar Summit

20 February 2024 Doha, Qatar

https://gisec.ae

INTERSEC DUBAI

16-18 January 2024 Dubai, UAE

https://intersec.ae.messefrankfurt.com/ dubai/en.html

International Exhibition for National Security & Resilience

21-23 May 2024, ADNEC, Abu Dhabi, UAE

https://isnrabudhabi.com

Access Control Time

Attendance

ID Solutions

Market & Contacts

Bosch empowers you to build a safer, more secure and enjoyable world

Robert Bosch Middle East FZE

Address: DAFZA, Block A701, West wing 5, Dubai Airport Free Zone, Dubai, United Arab Emirates

TECHNICAL PROTECTION

Vendor-neutral Physical Security Information Management (PSIM)

Advancis Middle East

P.O. Box 73309

Abu Dhabi, United Arab Emirates

Tel. +971 2 444 2503

Email: info@advancis.ae

Web: https://advancis.net

The global leader in door opening solutions

United Arab Emirates

Qatar Egypt Saudi Arabia

info.me.open@assaabloy.com www.assaabloy.com/ae

Tel.: +971 4 212 3300 www.boschsecurity.com

CCTV Products

Honeywell Commercial Security offers integrated security solutions within:

* Video Surveillance

* Access Control

* Intruder Detection both as standard and cloud based systems.

Contact: Dubai: +971 4 4505 800 Abu Dhabi: +971 2 2349 101 https://www.honeywell.com/ae

Dahua Technology Co., Ltd.

IP Solutions

1187 Bin’an Rd., Binjiang, Huangzhou, Zhejiang 310053, China

Tel: (86-571)8768 8883, 2893 9666 | Fax: (86-571)8768 8815

Email: overseas@dahuatech.com | www.dahuatech.com

Video surveillance products and solutions

A global player in sensing technologies

Indoor intrusion sensors

Outdoor beam sensors

Outdoor intrusion sensors

Vehicle detector for gate and parking systems

People counting www.optex-fa.com

ELECTRONIC LOCKING SOLUTIONS FOR HOSPITALITY

Tel.: +34 943 344 550 Email: hospitality@saltosystems.com www.saltohospitality.com

www.hikvision.com

Magazine Topics

Man Guarding

Technical protection

• Video surveillance

• Access control

• Intrusion detection

• Item theft protection

• IP and network solutions

• Perimeter protection

• Fire detection

• Gas detection

Mechanical protection

Cash/valuables-in-transit

Cyber security

Digital forensics

Software solutions

Smart home

Internet of things

Security management Investigations

Building management

Market research

Legislation and standards

The world leader in access control, time & attendance and biometric solutions

m.shenawy@supremainc.com)

Tel: +971 4 2357 996 www.supremainc.com

Public safety, public communication and public space design

TOA Electronics Europe GmbH www.toa.eu marketing@toa-eu.com +49 (0)40

• Gas detection

Mechanical protection

Cash/valuables-in-transit

Cyber security

Digital forensics

Software solutions

Smart home

Internet of things

Security management Investigations

Building management

Market research

Legislation and standards