Bathrooms
Whiteville Ceramics sanitaryware factory in Egypt
WHITEVILLE CERAMICS FROM EGYPT TO ENGLAND
In April, Whiteville Ceramics, an innovative Egyptian sanitaryware brand specialising in contemporary design led bathroom interiors, has launched into the UK bathroom market with Phase 1 of its planned 2021 product launch.
Whiteville Ceramics, is part of the Ceramica Cleopatra Group, which has manufacturing facilities just outside of Cairo, est 1983. Recognised as one of the largest sanitaryware fabricators in Egypt, the group produces over 2.2 million pieces every year and exports worldwide! Whiteville Ceramics initially previewed its range of sanitaryware at ISH 2019. Headed up by Managing Director, Graham Bucktrout, the company then began to develop its strategy for entering the UK market and bringing with it, the best-in bathroom designs, latest technology and innovative water-saving capabilities, states the company. Though manufactured in Egypt many of the products are designed in Italy by leading creative minds David E. Michaud, Luca Cimarra and Nilo Gioacchini. A snapshot of the Whiteville Ceramics range includes: ADVANCED WC TECHNOLOGY: • VORTIX® rimless technology optimizes flushing and reduces noise via a concentrated water flush that results in greater hygiene and cleaning. The VORTIX® system, available across Wing by Whiteville, promises a powerful flush that floods the interior surface of the bowl vertically and horizontally: and with zero spray! • SAVER® technology reduces water usage by up to 50% and is available across all WCs. This pioneering water-saving technology not only reduces energy costs but also helps to save the world’s water resources. QUALITY MATERIALS: High pressure casting technology means the company can focus on the finer details and allow each piece to speak for itself in terms of design, material and performance. . DESIGN-LED COLLECTIONS: Whiteville Ceramics collections include WING, CONTINENTAL, SMART, ONDA and DELTA - each with their own bold design elements and style identity, which offer a unique user experience and more custom style of bathroom product. FURNITURE, is a series of modular bathroom storage cabinets in a modern contemporary style, which complement each range within the Whiteville portfolio. OTHER FEATURES INCLUDE: • The Wing basin is designed in four application types: in-set, over counter, half pedestal & full pedestal • Extra slim-edge washbasins reduced to 5mm thickness, without compromising the basins overall integrity Graham Bucktrout (right) comments, “It’s exciting because it’s rare, especially in the current global climate, that a new brand of sanitaryware is introduced to the UK market. However, an awful lot of time and resource has gone into creating a range that will, in my opinion, l prove to be very commercial as they will tick the boxes of installers, retailers and developers.” www.whitevilleceramics.co.uk
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