New Showroom
VitrA BATHROOMS OPENS FLAGSHIP SHOWROOM IN CLERKENWELL Global bathroom brand and BiKBBI sponsor, VitrA, has launched VitrA London, a 5,600sq ft showroom space in London’s Clerkenwell.
Representing a symbol of the brand’s global reach and catalyst for further growth worldwide, VitrA London will be a creative hub and a social space for architects, designers and thinkers with dedicated areas for product specification, events and workshops. Situated in the heart of the Clerkenwell Green Conservation Area and designed by the award-winning architectural practice TP Bennett, VitrA London occupies two floors of the emblematic Turnmill Building. The showroom will serve both the local and international architecture and design community, whilst providing a thriving platform, both creatively and commercially, for the dynamic bathroom industry. At the heart of the showroom is the VitrA talks area, where VitrA will host exhibitions, social events and stimulating talks once guidelines allow, further demonstrating the brand’s ethos of facilitating an open dialogue between the brand and its key audiences. In 2021, VitrA will host a number of digital and live events that encourage engagement within the space whilst social distancing restrictions are in place. The ground floor also features the brand’s designer bathroom ranges including those created in collaboration with world-renowned designers such as Ross Lovegrove, Terri Pecora, and most recently, Claudio Bellini and Arik Levy. There is also a functioning brassware display, where visitors can experience VitrA’s basin taps in action.
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