Marketing Advice from Houzz
TIPS FROM HOUZZ TO CREATE A SOLID DIGITAL MARKETING STRATEGY FOR YOUR BUSINESS Since the “dot-com” revolution began in the 1990s, and now more than ever, the COVID-19 crisis has accelerated the importance of having a strong online presence and 2021 will reinforce this trend even more. Companies have never cared more about their brand and communications than they do now. With social media, it’s critical to carve out your own foothold in cyberspace. Thankfully, developing a strategy around digital marketing doesn’t have to be a drain on your resources. You can showcase your skillset and promote your value with just a few clicks and reach a broad audience very easily. Here Houzz, the online platform for home design and renovation, gives you 6 tips on how digital marketing can help you improve brand awareness and attract more potential customers.
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Build your brand: Did you know that 9 out of 10 individuals research on the internet when they want to hire professionals in their area? Branding is your longterm marketing strategy and whether you’re the industry leader, or an up and coming new business, branding is essential forming potential clients perceptions of your work. Online marketing is the most efficient way to capture a wider audience, tell your story at a glance, and get others to brag about you -- all at once. It’s important to communicate what your business does, highlight the services available to your future clients and differentiate yourself from the competition. To do this, make good
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use of social networks, have a powerful and responsive website and your Houzz Profile! Your Houzz Profile is where you can showcase your work online, like a virtual shop window.
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Show your true ‘self’: According to Houzz data, homeowners prefer professionals who show themselves as they are, without hiding behind a logo. Make sure that both your Houzz profile and your website use real photos and videos of you, your team, your business and your projects. Describe yourself and clearly explain what your company offers. And ask your colleagues, collaborators and your clients to write a review of your work. The more people who see you, the better results you will get and the greater your reach will be. Explain your story, tell people what you like
and what your personality is like; put yourself in the shoes of your customers: what would they like to know? First impressions really count!
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Know your audience: To communicate who your business is you must be clear on whom you are directing your message. You need to reach what we call the empowered client. They are using a mobile device, online 24/7, are well researched before making any purchases or hiring decisions and are participatory. They want to feel part of the process and like they made important and empowered decisions.
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How to get clients: Once homeowners accept you as a trusted local brand, it’s the perfect time to get in front of your ideal prospects so you can generate enquiries. A strong online marketing campaign targets homeowners in the communities you serve, who are looking to hire professionals for projects like yours. More than 72% of homeowners in the Houzz community are actively looking to hire, so make sure you are marketing in the places that actually reach the right clients. Whether they’re browsing the photo stream for creative ideas, or completing our comprehensive Project Match enquiry, homeowners are seeking a meaningful connection with our professional network. Houzz Pro can help you generate more leads. Our software can support you with your business management, grow your profits and attract more clients.
