Product Portfolio
DANBY TARGETS SPRING AND SUMMER FOR IMPACT Canadian brand Danby, is launching into Europe and the UK with its specialist appliances and predicts that the spring and summer of 2019 is set to bring continued growth for brands targeting outside, ancillary and multigenerational space in UK homes. John Welbourn, who is spearheading the European launch here in the UK explains, “After the glorious summer and autumn of 2018, UK residents will feel more justified in investing in their gardens. Popular off-the-peg items like bars and outside kitchens have grown in popularity, but also bigger investments are rising too like building-on, extending
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up or out to provide living areas due to the changing social climate where kids can no longer afford to buy their own house and the fact that people are growing older and therefore needing family care … something many of our parents didn’t have to worry about as their folk passed away much younger” John continued, “These consumers will be seeking fixtures and fittings to complement and enhance these areas that are autonomous from the main dwelling. For kitchen and electrical retailers this presents a second profitable tier of opportunity and we feel that the strongest example are
cooling appliances. Bar fridges, compact refrigeration, both small and large specialist wine storage and additional great looking freestanding refrigeration appliances that provide useful worktop space for grandparents and teens who want to make snacks and beverages in their own spaces. Product design will play a huge part in these decisions as nobody wants a boring white box in a bedroom, studio or a bar even. Colour, finish, texture along with thoughtfully designed functionality products that look terrific freestanding on their own or built-under will all be on consumers wish-lists for the coming year.” www.Danby.com.
