Kitchens
INSTALLERS TIME IS MONEY ...
As Omega PLC enters its 25th year, The Installer magazine team thought it a perfect time to review one of the BiKBBI´s prominent Corporate Sponsors at its impressive kitchen manufacturing complex in South Yorkshire. This UK manufacturer is a supplier to the independent kitchen specialist sector through its four kitchen brands: Sheraton, Mackintosh, Chippendale and English Rose. We managed to catch up with Omega’s Retail Sales Director, James Bishton to discuss some headline findings of recent Q&A workshops held with Installers.
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How important is the Installer in the decision-making process of selecting a kitchen? It became clear from our research that if an Installer provides advice to an end customer relating to a potential kitchen purchase, the advice is often perceived as an authoritative view on product quality. It’s a genuine position of trust and its earnt as the consumer knows that the installer will be working in their home and therefore a sound influencer and therefore a highly influential part of the decision process. This guidance is why many kitchen retailers place such huge significance on their Installers opinion when selecting products to retail.
'With the global Covid impacts pressuring supply chains and increasing demand for home improvements, the investment we made has been of huge importance to the service we continue to deliver to our customers.'
