BiKBBI News
FORMICA JOINS THE BiKBBI FAMILY AS CORPORATE SPONSOR The BiKBBI welcomes yet another blue-chip sponsor in International surfacing solution brand the Formica Group. This is a further testimonial as to how the Institute is growing its reach into high-profile manufacturers who are showing great support towards installation in recognition of its importance to the wider industry.
With experience designing, manufacturing and distributing flooring for both commercial and residential customers worldwide for over 100 years, the reputation of the Formica Group has been founded on quality, service and innovative product lines. The Formica Group works closely with architects, designers, fabricators, specifiers and developers to be able to offer their consumers new and modern products that complement current design trends. Ryan Smith, Head of Residential UK&IE, Formica Group comments, “We have kitchen fitters front of mind and tailor our product offering to support them, this includes comprehensive installation guides which are backed up with step by step video guides. We are excited to support the BIKBBI and we strongly believe that it will better connect
us to kitchen fitters and through their knowledge and experience, enable us to take our support to the next level." Speaking on behalf of the institute, CEO, Damian Walters added, “We’re unable to do this alone. The support from our Corporate Sponsors is invaluable and I’m delighted that we are working with the international brand of Formica Group on developing installations within our industry.” For more information about becoming a Corporate Sponsor of BiKBBI visit: www.bikbbi.org.uk/corporate-membership
Ryan Smith, Head of Residential UK&IE, Formica Group
“We have kitchen fitters front of mind and tailor our product offering to support them, this includes comprehensive installation guides which are backed up with step by step video guides. We are excited to support the BIKBBI and we strongly believe that it will better connect us to kitchen fitters and through their knowledge and experience, enable us to take our support to the next level."
MICHELLE JOINS BiKBBI TO EXECUTE STRATEGICALLY IMPORTANT NEW ROLE The Institute is delighted to confirm that Michelle Daniels has joined the senior management team as Director of Marketing & Communication - a newly created position. Michelle arrives from RDI REIT, a real estate investment trust, where she held the position of Group Head of Marketing for seven years. She had previously spent 13 years with a global marketing agency, working with UK and international clients on strategic marketing solutions.
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In her new position at the BiKBBI, Michelle will be responsible for developing, leading and implementing the BiKBBI´s brand, marketing and communications strategies, as well as driving stakeholder engagement, partnerships and collaborative opportunities in addition to supporting the organisation with the delivery of key projects including the new format BiKBBI Annual Conference & Awards which take place in February 2022. Michelle said, “I am extremely excited to be joining the team at BiKBBI at such a pivotal point in the organisation’s journey. As well as bringing a new outlook and direction to the marketing activity, I am especially looking forward to working on and supporting the significant initiatives that are coming down the tracks.”
BiKBBI CEO, Damian Walters, commented, “Michelle’s appointment demonstrates our commitment to our organisational evolution. As well as a Marketing & Communications expert with a proven track record of success, Michelle brings a new dynamic to the senior team and I’m confident that she will play an important role in the strategic leadership of the organisation”. Damian added, “The organisation has experienced significant growth over the last five years and I believe will continue to do so over the next five. To ensure we keep up with a fast changing industry, we’re committed to investment in our team, ensuring we remain leaders in this space nationally and internationally. This is an exciting time for us, our members and ultimately for the industry and customers it serves”.
